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                                                                   EXHIBIT 10.11

                             GREENFIELD ONLINE, INC.

                           RESTRICTED STOCK AGREEMENT

         This Restricted Stock Agreement (this "Agreement") is made and entered
into as of December 16, 2002 (the "Effective Date") by and between Greenfield
Online, Inc., a Delaware corporation (the "Company"), and Joel Mesznik, an
independent member of the Company's Board of Directors ("Member").

         WHEREAS, the Company's Board of Directors (the "Board") has selected
the Member to receive the opportunity to purchase Restricted Stock pursuant to
this Agreement; and

         WHEREAS, the Restricted Stock provided for in this Agreement is offered
in consideration for Member's past service to the Company and his commitment to
continue to serve on the Board of Directors , and the Member is willing to abide
by the obligations imposed under this Agreement;

         NOW, THEREFORE, in consideration of the mutual benefits hereinafter
provided, and each intending to be legally bound, the Company and the Member
hereby agree as follows:

1. PURCHASE OF SHARES.

         Subject to the restrictions, terms and conditions of this Agreement,
the Company hereby offers to sell to the Member Two Hundred and Sixty Eight
Thousand Four Hundred and Forty Eight (268,448) shares (the "Shares") of the
Company's Common Stock ("Common Stock"). As used in this Agreement, the term
"Shares" refers to the Shares purchased under this Agreement and includes all
securities received (i) in replacement of the Shares, (ii) as a result of stock
dividends or stock splits in respect of the Shares, and (iii) in replacement of
the Shares in a recapitalization, merger, reorganization or the like.

2. DELIVERY.

                  2.1 DELIVERIES BY MEMBER. Member hereby delivers to the
Company (i) this Agreement; (ii) if Member is married, a Consent of Spouse in
the form of Exhibit 1 attached hereto (the "Spouse Consent") duly executed by
Member's spouse (iii) an executed copy of the Company's Restated Shareholders
Agreement ("Shareholder's Agreement") dated December , 2002, and (iv) an
executed copy of the Company's Restated Registration Rights Agreement
("Registration Rights Agreement") dated as of December , 2002.

                  2.2 DELIVERIES BY THE COMPANY. Upon its receipt of all of the
documents to be executed and delivered by Member to the Company under Section
2.1, the Company will issue a duly executed stock certificate evidencing the
Shares in the name of Member, with such certificate to be placed in escrow as
provided in Section 11 until expiration of the period during which the Shares
are subject to forfeiture or repurchase as set forth in Section 3.
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         3. REPRESENTATIONS AND WARRANTIES OF MEMBER. Member represents and
warrants to the Company that:

                  3.1 AGREES TO TERMS OF THIS AGREEMENT. Member has received a
copy of this Agreement, has read and understands the terms of this Agreement,
and agrees to be bound by its terms and conditions. Member acknowledges that
there may be adverse tax consequences upon acquisition and disposition of the
Shares, and that Member should consult a tax adviser prior to such acquisition
or disposition.

                  3.2 ACQUISITION FOR OWN ACCOUNT FOR INVESTMENT. Member is
acquiring the Shares for Member's own account for investment purposes only and
not with a view to, or for sale in connection with, a distribution of the Shares
within the meaning of the Securities Act of 1933, as amended (the "Securities
Act"). Member has no present intention of selling or otherwise disposing of all
or any portion of the Shares and no one other than Member has any beneficial
ownership of any of the Shares.

                  3.3 ACCESS TO INFORMATION. Member has had access to all
information regarding the Company and its present and prospective business,
assets, liabilities and financial condition that Member reasonably considers
important in making the decision to acquire the Shares, and Member has had ample
opportunity to ask questions of the Company's representatives concerning such
matters.

                  3.4 UNDERSTANDING OF RISKS. Member is fully aware of (i) the
highly speculative nature of an investment in the Shares, (ii) the financial
hazards involved, (iii) the lack of liquidity of the Shares and the restrictions
on transferability of the Shares (e.g., that Member may not be able to sell or
dispose of the Shares or use them as collateral for loans), (iv) the
qualifications and backgrounds of the management of the Company, and (v) the tax
consequences of acquiring the Shares.

                  3.5 NO GENERAL SOLICITATION. At no time was Member presented
with or solicited by any publicly issued or circulated newspaper, mail, radio,
television or other form of general advertising or solicitation in connection
with the acquisition of the Shares.

                  3.6 MEMBER'S QUALIFICATIONS. Member has a preexisting personal
or business relationship with the Company and/or certain of its officers and/or
directors of a nature and duration sufficient to make Member aware of the
character, business acumen and general business and financial circumstances of
the Company and/or such officers and directors. By reason of Member's business
or financial experience, Member is capable of evaluating the merits and risks of
acquiring the Shares and has the ability to protect Member's own interests in
this transaction.

         4. RESTRICTED SECURITIES.

                  4.1 NO TRANSFERS UNLESS REGISTERED OR EXEMPT. Member
understands that Member may not transfer any Shares unless such Shares are
registered under the Securities Act

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and qualified under applicable state securities laws or unless, in the opinion
of counsel to the Company, exemptions from such registration and qualification
requirements are available. Member understands that only the Company may file a
registration statement with the Securities and Exchange Commission (the "SEC")
and that the Company is under no obligation to do so with respect to the Shares.
Member has also been advised that exemptions from registration and qualification
may not be available or may not permit Member to transfer all or any of the
Shares in the amounts or at the times proposed by Member.

                  4.2 SEC RULE 144. In addition, Member has been advised that
SEC Rule 144 promulgated under the Securities Act, which permits certain limited
sales of unregistered securities, is not presently available with respect to the
Shares and, in any event, requires that the Shares be held for a minimum of one
year, and in certain cases two years, after they have been purchased and paid
for (within the meaning of Rule 144), before they may be resold under Rule 144.
Member understands that Rule 144 may indefinitely restrict transfer of the
Shares so long as Member remains an "affiliate" of the Company and "current
public information" about the Company (as defined in Rule 144) is not publicly
available.

         5. RESTRICTIONS ON TRANSFERS.

                  5.1 DISPOSITION OF SHARES. Member hereby agrees that Member
shall make no disposition of the Shares unless and until:

                        (i) in the event the Company is still private, until
Insight, UBS and MSD have disposed of their shares,

                        (ii) Member shall have notified the Company of the
proposed disposition and provided a written summary of the terms and conditions
of the proposed disposition;

                        (iii) Member shall have complied with all requirements
of this Agreement applicable to the disposition of the Shares;

                        (iv) Member shall have provided the Company with written
assurances, in form and substance satisfactory to counsel for the Company, that
(a) the proposed disposition does not require registration of the Shares under
the Securities Act, or (b) all appropriate action necessary for compliance with
the registration requirements of the Securities Act or of any exemption from
registration available under the Securities Act (including Rule 144) has been
taken; and

                        (v) Member shall have provided the Company with written
assurances, in form and substance satisfactory to the Company that the proposed
disposition will not result in the contravention of any transfer restrictions
applicable to the Shares.

                  6.2 RESTRICTION ON TRANSFER. Member shall not transfer,
assign, grant a lien or security interest in, pledge, hypothecate, encumber, or
otherwise dispose of any of the Shares that are subject to forfeiture pursuant
to Section 3.

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         7. MARKET STANDOFF AGREEMENT. Member agrees in connection with any
registration of the Company's securities that, upon the request of the Company
or the underwriters managing any registered public offering of the Company's
securities, Member will not sell or otherwise dispose of any Shares without the
prior written consent of the Company or such managing underwriters, as the case
may be, for a period of time (not to exceed 180 days) after the effective date
of such registration and subject to all restrictions as the Company or the
managing underwriters may specify for employee-shareholders generally
(regardless of whether Member is an employee of the Company). Member further
agrees to execute and deliver such other agreements as may be reasonably
requested by the Company and/or the underwriter(s) that are consistent with the
foregoing or that are necessary to give further effect thereto. In order to
enforce the foregoing covenant, the Company may impose stop-transfer
instructions with respect to Member's Shares until the end of such period.

         8. RESTRICTIVE LEGENDS AND STOP-TRANSFER ORDERS.

                  8.1 LEGENDS. Member understands and agrees that the Company
will place the legends set forth below or similar legends on any stock
certificate(s) evidencing the Shares, together with any other legends that may
be required by state or federal securities laws, the Company's Certificate of
Incorporation or Bylaws, any other agreement between Member and the Company or
any agreement between Member and any third party:

         THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR
         INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR
         DISTRIBUTION THEREOF. NO SALE OR DISPOSITION MAY BE MADE WITHOUT AN
         EFFECTIVE REGISTRATION STATEMENT COVERING SAID SHARES OR AN OPINION OF
         COUNSEL FOR THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER
         THE SECURITIES ACT OF 1933 OR THE SECURITIES LAWS OF THE STATE HAVING
         JURISDICTION OVER SUCH SALE OR DISTRIBUTION.

         THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN
         RESTRICTIONS ON PUBLIC RESALE AND TRANSFER AS SET FORTH IN A RESTRICTED
         STOCK AGREEMENT BETWEEN THE ISSUER AND THE ORIGINAL HOLDER OF THESE
         SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE PRINCIPAL OFFICE OF THE
         ISSUER. SUCH PUBLIC SALE AND TRANSFER RESTRICTIONS ARE BINDING ON
         TRANSFEREES OF THESE SHARES.

                  8.2 STOP-TRANSFER INSTRUCTIONS. Member agrees that, in order
to ensure compliance with the restrictions imposed by this Agreement, the
Company may issue appropriate "stop-transfer" instructions to its transfer
agent, if any, and if the Company transfers its own securities, it may make
appropriate notations to the same effect in its own records.

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                  8.3 REFUSAL TO TRANSFER. The Company will not be required (i)
to transfer on its books any Shares that have been sold or otherwise transferred
in violation of any of the provisions of this Agreement, or (ii) to treat as
owner of such Shares, or to accord the right to vote or pay dividends to any
Member or other transferee to whom such Shares have been so transferred.

         9. TAX CONSEQUENCES. MEMBER UNDERSTANDS THAT MEMBER MAY SUFFER ADVERSE
TAX CONSEQUENCES AS A RESULT OF MEMBER'S ACQUISITION OR DISPOSITION OF THE
SHARES. MEMBER REPRESENTS THAT MEMBER HAS CONSULTED WITH ANY TAX ADVISER MEMBER
DEEMS ADVISABLE IN CONNECTION WITH THE ACQUISITION OR DISPOSITION OF THE SHARES
AND THAT MEMBER IS NOT RELYING ON THE COMPANY FOR ANY TAX ADVICE. Member hereby
acknowledges that Member has been informed that, unless an election is filed by
the Member with the Internal Revenue Service (and, if necessary, the proper
state taxing authorities), within 30 days of the acquisition of the Shares,
electing pursuant to Section 83(b) of the Internal Revenue Code (and similar
state tax provisions, if applicable) to be taxed currently on the fair market
value on the date of acquisition of the Shares, there will be a recognition of
taxable income to the Member equal to the fair market value of the Shares at the
time they are considered transferable or no longer subject to substantial risk
of forfeiture. Member represents that Member has consulted any tax adviser(s)
Member deems advisable in connection with Member's purchase of the Shares and
the filing of the election under Section 83(b) and similar tax provisions. A
form of Election under Section 83(b) is attached hereto as Exhibit 2 for
reference. MEMBER HEREBY ASSUMES ALL RESPONSIBILITY FOR FILING OR NOT FILING
SUCH ELECTION AND PAYING ANY TAXES RESULTING FROM FILING OR FAILING TO FILE SUCH
ELECTION.

         10. COMPLIANCE WITH LAWS AND REGULATIONS. The issuance and transfer of
the Shares will be subject to and conditioned upon compliance by the Company and
Member with all applicable state and federal laws and regulations and with all
applicable requirements of any stock exchange or automated quotation system on
which the Company's securities may be listed or quoted at the time of such
issuance or transfer.

         11. SUCCESSORS AND ASSIGNS. The Company may assign any of its rights
under this Agreement. This Agreement shall be binding upon and inure to the
benefit of the successors and assigns of the Company. Subject to the
restrictions on transfer herein set forth, this Agreement will be binding upon
Member and Member's heirs, executors, administrators, successors and assigns.

         12. GOVERNING LAW; SEVERABILITY. This Agreement will be governed by and
construed in accordance with the internal laws of the State of New York as such
laws are applied to agreements between New York residents entered into and to be
performed entirely within New York, excluding that body of laws pertaining to
conflict of laws. If any provision of this Agreement is determined by a court of
law to be illegal or unenforceable, then such provision will be enforced to the
maximum extent possible and the other provisions will remain fully effective and
enforceable.

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         13. NOTICES. Any notice required to be given or delivered to the
Company shall be in writing and addressed to the Corporate Secretary of the
Company at its principal corporate offices. Any notice required to be given or
delivered to Member hereunder shall be in writing and addressed to Member at the
last address Member provided to the Company. All notices shall be deemed
effectively given upon personal delivery, three (3) days after deposit in the
United States mail by certified or registered mail (return receipt requested),
one (1) business day after its deposit with any return receipt express courier
(prepaid), or on the business day that it is sent by fax to the fax number last
provided by Member to the Company, but only if (A) the receiving fax device
immediately generates a message, printed by the sending fax device, that
confirms receipt, and (B) receipt of the fax is confirmed by a telephone call
between sender and recipient.

         14. FURTHER INSTRUMENTS. The parties agree to execute such further
instruments and to take such further action as may be reasonably necessary to
carry out the purposes and intent of this Agreement.

         15. HEADINGS. The captions and headings of this Agreement are included
for ease of reference only and will be disregarded in interpreting or construing
this Agreement. All references herein to Sections will refer to Sections of this
Agreement.

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         IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed in duplicate by its duly authorized representative and Member has
executed this Agreement in duplicate, as of the Effective Date.

GREENFIELD ONLINE, INC.           MEMBER

By: __________________________    ______________________________________
Its:__________________________    Print Name:___________________________

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                                LIST OF EXHIBITS

Exhibit 1:     Consent of Spouse

Exhibit 2:     Election under Section 83(b) of the Internal Revenue Code
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                                                                       EXHIBIT 1

                                CONSENT OF SPOUSE

        I, the undersigned, am the spouse of _________________ ("Member"). I
have read and hereby consent to and approve all the terms and conditions of the
Restricted Stock Agreement (the "Agreement") dated December 16, 2002 between
Greenfield Online, Inc., a Delaware corporation (the "Company"), pursuant to
which Member has been granted ______________________ ( ) shares of the Company's
common stock (the "Shares").

        In consideration of the Company granting my spouse the right to acquire
the Shares under the Agreement, I hereby agree to be irrevocably bound by all
the terms and conditions of the Agreement (including but not limited to the
Company's right of forfeiture and the market standoff agreements contained
therein), and further agree that any community property interest I may have in
the Shares will be similarly bound by the Agreement.

        I hereby appoint Member as my attorney-in-fact, to act in my name, place
and stead with respect to any amendment of the Agreement, and with respect to
the making and filing of an election under Internal Revenue Code Section 83(b)
in connection with the acquisition of the Shares.

Dated:  ________________, 2002

                                               _________________________________
                                               (Spouse's Signature)

                                               _________________________________
                                               (Please Print Spouse's Name)
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                                                                       EXHIBIT 2

                             SECTION 83(B) ELECTION

The undersigned taxpayer hereby elects, pursuant to Section 83(b) of the
Internal Revenue Code, to include in gross income for the taxpayer's current
taxable year the excess, if any, of the fair market value of the property
described below at the time of transfer over the amount paid for such property,
as compensation for services.

(1)     The taxpayer who performed the services is:

        Name:
        Address:
        Social Security No.:

(2)     The property with respect to which the election is made is
        _______________________________ ( ) shares of the Common Stock of
        Greenfield Online, Inc. (the "Company").

(3)     The property was transferred on ______________, 2002.

(4)     The taxable year for which the election is made is the calendar year
        2002.

(5)     The shares are subject to the following restrictions: at the time of
        taxpayer's termination of employment or services without cause any
        shares that have not vested may be forfeited to the Company and at the
        time of taxpayer's termination of employment or services for cause all
        vested or unvested shares may be forfeited to the Company.

(6)     The fair market value of the shares at the time of transfer (determined
        without regard to any restriction other than a restriction which by its
        terms will never lapse) was $____ per share.

(7)     The amount paid for such shares was $____ per share.

(8)     A copy of this statement was furnished to the Company for whom taxpayer
        rendered the services underlying the transfer of such shares.

(9)     This statement is executed on ____________, 2002.


______________________________________       ___________________________________
Taxpayer                                           Spouse (if any)

This election must be filed with the Internal Revenue Service Center with which
the Member files his or her federal income tax returns and must be filed within
30 days after the date of acquisition. This filing should be made by registered
or certified mail, return receipt requested. The Member must retain two copies
of the completed form for filing with his or her federal and state tax returns
for the current tax year and an additional copy for his or her records.