UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                      Washington, DC 20549

                           FORM 10-QSB
 QUARTERLY REPORT FOR SMALL BUSINESS ISSUERS SUBJECT TO THE 1934
                   ACT REPORTING REQUIREMENTS

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES
   EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2001
Commission File No. 000-30255







                          PURE COUNTRY
     (Exact name of registrant as specified in its charter)







Nevada                                            88-0426887
(State of organization) (I.R.S. Employer Identification No.)

8764 Carlitas Joy Court, Las Vegas, NV 89117
(Address of principal executive offices)

Registrant's telephone number, including area code (702) 228-4688

Check whether the issuer (1) filed all reports required to be
file by Section 13 or 15(d) of the Exchange Act during the past
12 months and (2) has been subject to such filing requirements
for the past 90 days.  Yes X

There are 6,000,000 shares of common stock outstanding as of
August 13, 2001.



                 PART I - FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Audited  financial statements as of June 30, 2001,  and  for  the
three-month periods then ended.


                        TABLE OF CONTENTS






                                                          PAGE
     Independent Auditor's Report                            1

     Financial Statements

     BALANCE SHEET                                           2

     STATEMENT OF OPERATIONS                               3-5

     STATEMENT OF STOCKHOLDERS' EQUITY                       6

     STATEMENT OF CASH FLOWS                               7-9

     NOTES TO FINANCIAL STATEMENTS                       10-13


                  INDEPENDENT AUDITORS' REPORT


Board of Directors
PURE COUNTRY
Las Vegas, Nevada

     I  have  audited  the accompanying Balance  Sheets  of  PURE
COUNTRY  (A Development Stage Company), as of June 30, 2001,  and
June 30, 2000, and the related statements of stockholders' equity
for  June  30, 2001, and statements of operations and cash  flows
for  the six months ended June 30, 2001, and the two years  ended
December  31, 2000 and December 31, 1999 and the period July  27,
1995,  (inception), to June 30, 2001. These financial  statements
are   the   responsibility  of  the  Company's   management.   My
responsibility  is  to  express an  opinion  on  these  financial
statements based on my audit.

     I  conducted my audit in accordance with generally  accepted
auditing  standards. Those standards require  that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial  statements are free of material misstatement.  An
audit  includes  examining, on a test basis, evidence  supporting
the amounts and disclosures in the financial statements. An audit
also  includes  assessing  the  accounting  principles  used  and
significant  estimates made by management, as well as  evaluating
the  overall financial statement presentation. I believe that  my
audit provides a reasonable basis for my opinion.

     In  my  opinion, the financial statements referred to  above
present  fairly, in all material respects, the financial position
of  PURE  COUNTRY (A Development Stage Company), as of  June  30,
2001,   and  June  30,  2000,  and  the  related  statements   of
stockholders'  equity  for  June  30,  2001  and  statements   of
operation and cash flows for the six months ended June 30,  2001,
and  the two years ended December 31, 2000 and December 31,  1999
and  the  period July 27, 1995 (inception), to June 30, 2000,  in
conformity with generally accepted accounting principles.

     The  accompanying  financial statements have  been  prepared
assuming  the  Company  will continue  as  a  going  concern.  As
discussed in Note #5 to the financial statements, the Company has
had  no operations and has no established source of revenue. This
raises substantial doubt about its ability to continue as a going
concern.  Management's  plan  in  regard  to  these  matters   is
described  in Note #5. These financial statements do not  include
any  adjustments  that  might result from  the  outcome  of  this
uncertainty.

/s/ Kurt D. Saliger C.P.A.
Kurt D. Saliger
August 04, 2001











                          PURE COUNTRY
                  (A Development Stage Company)
                          BALANCE SHEET

                             ASSETS
<Table>
<S>                         <C>                    <C>
                                June 30, 2001        June 30,
                                                       2000
                                 -----------        -----------

CURRENT ASSETS                             $   0            $   0
                                          ------           ------
   TOTAL CURRENT ASSETS                    $   0            $   0
                                          ------           ------
OTHER ASSETS                               $   0            $   0
                                          ------           ------

   TOTAL OTHER ASSETS                      $   0            $   0
                                          ------           ------
   TOTAL ASSETS                            $   0            $   0
                                          ------           ------

               LIABILITIES AND STOCKHOLDERS'EQUITY
CURRENT LIABILITIES
   Officers Advances (Note #8)           $  3,360           $  475
                                         --------         --------

TOTAL CURRENT LIABILITIES                $  3,360           $  475
                                         --------         --------

STOCKHOLDERS EQUITY (Note #4)

Preferred Stock, $0.001 Par Value
Authorized 10,000,000 Shares
Issued and Outstanding
At Sep 30, 2000 - None                      $   0

Common stock, $.001 par value
authorized 50,000,000 shares
issued and outstanding at
December 31, 1999 - 6,000,000                             $  6,000
shares
Sep 30, 2000 - 6,000,000 shares             6,000

   Additional paid in Capital                 196              196

   Accumulated loss during
   the development stage                   -9,556           -6,671
                                         --------         --------

TOTAL STOCKHOLDERS' EQUITY               $ -3,360          $  -475
                                         --------         --------

TOTAL LIABILITIES AND
STOCKHOLDERS EQUITY                         $   0            $   0
                                         --------         --------
</Table>
 The accompanying notes are an integral part of these financial
                           statements
                              - 2 -
                          PURE COUNTRY
                  (A Development Stage Company)

                     STATEMENT OF OPERATIONS


<Table>
<S>                 <C>            <C>            <C>
                         Year          Year
                        Ended          Ended        July 27,
                       December      December         1995
                       31, 2000      31, 1999     (Inception)
                                                    to June
                                                    30, 2001

                       --------      ---------     ----------


REVENUE                     $  0            $  0          $  0
                       ---------       ---------     ---------

EXPENSES

  General, Selling
  and                   $  2,000          $  125      $  9,556
Administrative

  Amortization               -0-             -0-           -0-
                       ---------       ---------     ---------

  Total Expenses        $  2,000          $  125      $  9,556
                       ---------       ---------     ---------

Net Profit/Loss (-)     $ -2,000         $  -125     $  -9,556
                       ---------       ---------     ---------
Net Loss per share
-
 Basic and diluted
 (Note #2)             $ -0.0004          $  NIL    $  -0.0016
                       ---------       ---------     ---------

Weighted average
number of common
shares outstanding     6,000,000       6,000,000     6,000,000
                       ---------       ---------     ---------
</Table>





 The accompanying notes are an integral part of these financial
                           statements

                              - 3 -

                          PURE COUNTRY
                  (A Development Stage Company)

                     STATEMENT OF OPERATIONS

<Table>
<S>                 <C>            <C>            <C>
                         Six            Six
                        Months        Months        July 27,
                        Ended          Ended          1995
                         June          June       (Inception)
                       30, 2001      30, 2000       to June
                                                    30, 2001

                       --------      ---------     ----------

INCOME
Revenue                     $  0            $  0          $  0
                       ---------       ---------     ---------
TOTAL INCOME                $  0            $  0          $  0

EXPENSES

  General, Selling
  and                     $  885            $  0      $  9,556
Administrative
  Amortization               -0-             -0-           -0-
                       ---------       ---------     ---------

TOTAL EXPENSES            $  885            $  0      $  9,556
                       ---------       ---------     ---------

NET PROFIT (LOSS)          $ 885            $  0     $  -9,556
                       ---------       ---------     ---------
NET PROFIT (LOSS)        $   NIL         $   NIL   $   -0.0016
PER SHARE (Note #2)

AVERAGE NUMBER OF
SHARES OF COMMON
STOCK OUTSTANDING      6,000,000       6,000,000     6,000,000
                       ---------       ---------     ---------
</Table>









                               -5-
                          PURE COUNTRY
                  (A Development Stage Company)

                     STATEMENT OF OPERATIONS

<Table>
<S>                 <C>            <C>            <C>
                        Three          Three
                        Months        Months        July 27,
                        Ended          Ended          1995
                         June          June       (Inception)
                       30, 2001      30, 2000       to June
                                                    30, 2001

                       --------      ---------     ----------

INCOME
Revenue                     $  0            $  0          $  0
                       ---------       ---------     ---------
TOTAL INCOME                $  0            $  0          $  0

EXPENSES

  General, Selling
  and                     $  885            $  0      $  9,556
Administrative
  Amortization               -0-             -0-           -0-
                       ---------       ---------     ---------

TOTAL EXPENSES            $  885            $  0      $  9,556
                       ---------       ---------     ---------

NET PROFIT (LOSS)          $ 885            $  0     $  -9,556
                       ---------       ---------     ---------
NET PROFIT (LOSS)        $   NIL         $   NIL   $   -0.0016
PER SHARE (Note #2)

AVERAGE NUMBER OF
SHARES OF COMMON
STOCK OUTSTANDING      6,000,000       6,000,000     6,000,000
                       ---------       ---------     ---------
</Table>













                               -6-

                          Pure Country
                  (A Development Stage Company)
          STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                          June 30, 2001

<Table>
<S>                  <C>          <C>             <C>            <C>
                            Common Stock                          (Deficit)
                        Number                     Additional    Accumulate
                                                                     d
                          of                         Paid-in       During
                        Shares        Amount         Capital     Developmen
                                                                     t
                                                                   Stage
                       --------      ---------      ---------     --------

Balance,
December 31, 1997        25,000         $  6,196          $   0   $  -6,196

Net loss              ---------        ---------    -----------    --------
December 31, 1998                                             0        -350
                      ---------        ---------       --------   ---------
Balance, Dec. 31,        25,000        $   6,196             $0   $  -6,546
1998

Changed from no par
value to $0.001
September 21, 1999                     $  -6,171       $  6,171
Forward Stock Split
240 to 1
September 21, 1999    5,975,000         $  5,975       $ -5,975

Net Loss
December 31, 1999                                                    $  125
Balance, Dec. 31,     6,000,000         $  6,000         $  196   $  -6,671
1999

Net Loss                                                           $ -2,000
December 31, 2000

Net Loss
March 31, 2001                                                         $885

Balance,
December 31, 1999     6,000,000         $  6,000         $  196   $  -6,671

Balance
March 31, 2001        6,000,000         $  6,000         $  196   $  -9,556
                      ---------        ---------       --------   ---------
</Table>


The accompanying notes are an integral part of these financial statements



                              - 6 -
                          PURE COUNTRY
                  (A Development Stage Company)

                     STATEMENT OF CASH FLOWS

<Table>
<S>                  <C>            <C>            <C>            <C>
                      6 Mos.Ended    6 Mos.Ended    9 Mos.Ended    9 Mos.Ended
                        Sep 30,        Sep 30,        Sep 30,        Sep 30,
                          2000           1999           2000          1999
                        --------      ---------      ---------      ---------
Cash Flow from
Operating Activities
Net Loss                $ -1,000           $  -125       $ -2,000       $  -125

Adjustment to
reconcile
net loss to net cash
Provided by
operating
activities

Changes in Assets
and Liabilities

Increase in current
Liabilities

Officers Advances         +1,000              +125         +2,000          +125
                       ---------          --------       --------       -------

Net cash used in
operating Activities       $   0             $   0          $   0         $   0

Cash Flows from
Investing Activities           0                 0              0             0

Cash Flows from
Financing Activities
Issuance of Common
Stock                          0                 0              0             0
                       ---------          --------       --------       -------
Net increase
(decrease)
in cash                    $   0             $   0          $   0         $   0

Cash, beginning
of period                      0                 0              0             0
                       ---------          --------       --------       -------

Cash, end of period        $   0             $   0          $   0         $   0
                       ---------          --------       --------       -------
</Table>

 The accompanying notes are an integral part of these financial
                           statements

                              - 7 -
                          PURE COUNTRY
           (A Development Stage Company) PURE COUNTRY
                  (A Development Stage Company)

                     STATEMENT OF CASH FLOWS

<Table>
<S>                  <C>            <C>            <C>            <C>
                      3 Mos.Ended    3 Mos.Ended    9 Mos.Ended    9 Mos.Ended
                        Sep 30,        Sep 30,        Sep 30,        Sep 30,
                          2000           1999           2000          1999
                        --------      ---------      ---------      ---------
Cash Flow from
Operating Activities
Net Loss                $ -1,000           $  -125       $ -2,000       $  -125

Adjustment to
reconcile
net loss to net cash
Provided by
operating
activities

Changes in Assets
and Liabilities

Increase in current
Liabilities

Officers Advances         +1,000              +125         +2,000          +125
                       ---------          --------       --------       -------

Net cash used in
operating Activities       $   0             $   0          $   0         $   0

Cash Flows from
Investing Activities           0                 0              0             0

Cash Flows from
Financing Activities
Issuance of Common
Stock                          0                 0              0             0
                       ---------          --------       --------       -------
Net increase
(decrease)
in cash                    $   0             $   0          $   0         $   0

Cash, beginning
of period                      0                 0              0             0
                       ---------          --------       --------       -------

Cash, end of period        $   0             $   0          $   0         $   0
                       ---------          --------       --------       -------
</Table>

 The accompanying notes are an integral part of these financial
                           statements

                              - 7 -


               STATEMENT OF CASH FLOWS (CONTINUED)

<Table>
<S>                    <C>              <C>              <C>
                                                            Jul.27,1995
                          Year Ended       Year Ended       (Inception)
                         December 31,     December 31,      to Sep 30,
                             1999             1998             2000
                          ----------       ----------       -----------
Cash Flow from
Operating Activities
Net Loss                     $  -125             $  -350         $  -8,671

Adjustment to
reconcile
net loss to net cash
provided by operating
activities

Changes in Assets
and Liabilities

Increase in current
Liabilities

Officers Advances               +125                +350            +2,475
                             -------            --------         ---------

Net cash used in
operating Activities           $   0               $   0         $  -6,196

Cash Flows from
Investing Activities               0                   0                 0

Cash Flows from
Financing Activities
Issuance of Common
Stock                              0                   0            +6,196
                             -------            --------         ---------
Net increase
(decrease)
in cash                        $   0               $   0             $   0


Cash, beginning
of period                          0                   0                 0
                             -------            --------         ---------

Cash, end of period            $   0               $   0             $   0
                             -------            --------         ---------
</Table>

 The accompanying notes are an integral part of these financial
                           statements

                              - 8 -
                          Pure Country
                  (A Development Stage Company)


                  NOTES TO FINANCIAL STATEMENTS

                 June 30, 2001 and June 30, 2000



NOTE 1 - HISTORY AND ORGANIZATION OF THE COMPANY

     The  Company was organized July 27, 1995, under the laws  of
     the  State  of Nevada as Pure Country The Company  currently
     has  no  operations  and  in accordance  with  SFAS  #7,  is
     considered a development company.


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Accounting Method

          The Company records income and expenses on the accrual
          method.

     Estimates

          The  preparation of financial statements in  conformity
          with  generally accepted accounting principles requires
          management  to  make  estimates  and  assumptions  that
          affect  the  reported amounts of assets and liabilities
          and disclosure of contingent assets and liabilities  at
          the  date  of the financial statements and the reported
          amounts  of  revenue and expenses during the  reporting
          period.   Actual  results  could  differ   from   those
          estimates.

     Cash and equivalents

          The Company maintains a cash balance in a non-interest-
          bearing  bank that currently does not exceed  federally
          insured  limits. For the purpose of the  statements  of
          cash  flows,  all  highly liquid investments  with  the
          maturity of three months or less are considered  to  be
          cash  equivalents. There are no cash equivalents as  of
          June 30, 2001.





                              - 9 -
                          Pure Country
                  (A Development Stage Company)


            NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                 June 30, 2001 and June 30, 2000


 NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

     Income Taxes

          Income  taxes  are  provided for  using  the  liability
          method  of  accounting in accordance with Statement  of
          Financial  Accounting Standards  No.  109  (SFAS  #109)
          "Accounting for Income Taxes". A deferred tax asset  or
          liability  is  recorded  for all  temporary  difference
          between  financial  and  tax  reporting.  Deferred  tax
          expense  (benefit) results from the net  change  during
          the year of deferred tax assets and liabilities.

     Reporting on Costs of Start-up Activities

          In  April  1998,  the American Institute  of  Certified
          Public  Accountants issued Statement of  Position  98-5
          ("SOP   98-5"),  "Reporting  the  Costs   of   Start-up
          Activities"  which provides guidance on  the  financial
          reporting  of start-up costs and organizational  costs.
          It   requires   costs   of  start-up   activities   and
          organization costs to be expensed as incurred.  SOP 98-
          5   is  effective  for  fiscal  years  beginning  after
          December  15, 1998, with initial adoption  reported  as
          the   cumulative  effect  of  a  change  in  accounting
          principal.

     Loss Per Share

          Net  loss  per  share  is provided in  accordance  with
          Statement  of  Financial Accounting Standards  No.  128
          (SFAS  #128) "Earnings Per Share". Basic loss per share
          is  computed  by  dividing losses available  to  common
          stockholders by the weighted average number  of  common
          shares outstanding during the period. Diluted loss  per
          share  reflects  per  share  amounts  that  would  have
          resulted if dilative common stock equivalents had  been
          converted  to  common stock. As of June 30,  2001,  the
          Company  had no dilative common stock equivalents  such
          as stock options.





                             - 10 -


                          Pure Country
                  (A Development Stage Company)


            NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                 June 30, 2001 and June 30, 2000


 NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

     Year End

         The  Company  has selected December 31st as  its  fiscal
         year-end.


     Year 2000 Disclosure

          The year 2000 issue had no effect on this Company.


NOTE 3 - INCOME TAXES

     There  is no provision for income taxes for the period ended
     December  31, 1999, due to the net loss and no state  income
     tax  in  Nevada,  the  state of the Company's  domicile  and
     operations.  The Company's total deferred tax  asset  as  of
     June 30, 2001, is as follows:

<Table>
<S>                                  <C>
Net operation loss carry forward         $  9,556
Valuation allowance                      $  9,556

Net deferred tax asset                      $   0
</Table>

     The federal net operating loss carry forward will expire  in
     2017 to 2019.













                             - 11 -
                          Pure Country
                  (A Development Stage Company)

            NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                 June 30, 2001 and June 30, 2000

NOTE 4 - STOCKHOLDERS' EQUITY

     Common Stock

     The  authorized common stock of the corporation consists  of
     50,000,000, shares with a par value $.001 per share.

     On July 27, 1995, the Company issued 20 shares of its no par
     value  common stock in consideration of $200.00 in  cash  to
     one of its directors.

     On July 27, 1997, the Company issued 24,980 shares of its no
     par value common stock in consideration of $5,996.00 in cash
     to three additional directors.

     On  September  21,  1999, the State of Nevada  approved  the
     company's   restated   Articles  of   Incorporation,   which
     increased its capitalization from 25,000 common shares of no
     par  value to 50,000,000 common shares with a par  value  of
     $.001 and added 10,000,000 preferred shares with a par value
     of $.001.

     On  September 21, 1999, the company forward split its common
     stock  240:1,  thus  increasing the  number  of  outstanding
     common shares from 25,000 to 6,000,000 shares.

     Preferred Stock

     The  authorized preferred stock of the corporation  consists
     of 10,000,000 shares with a par value of $0.001 per share.

NOTE 5 - GOING CONCERN

The  Company's financial statements are prepared using  generally
accepted  accounting principles applicable  to  a  going  concern
which  contemplates the realization of assets and liquidation  of
liabilities  in  the  normal  course of  business.  However,  the
Company  does not have significant cash or other material assets,
nor does it have an established source of revenues sufficient  to
cover  its operating costs and to allow it to continue as a going
concern.   The   stockholders/officers  and  or  directors   have
committed  to  advancing  the  operating  costs  of  the  Company
interest free.




                             - 12 -
                          Pure Country
                  (A Development Stage Company)

            NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                 June 30, 2001 and June 30, 2000


NOTE 6 - RELATED PARTY TRANSACTIONS

     The  Company  neither owns nor leases any real  or  personal
     property.  An  officer  of the corporation  provides  office
     services  without charge. Such costs are immaterial  to  the
     financial   statements  and  accordingly,  have   not   been
     reflected therein. The officers and directors of the Company
     are  involved in other business activities and  may  in  the
     future, become involved in other business opportunities.  If
     a  specific  business  opportunity becomes  available,  such
     persons may face a conflict in selecting between the Company
     and  their  other  business interests. The Company  has  not
     formulated a policy for the resolution of such conflicts.


NOTE 7 - WARRANTS AND OPTIONS

     There are no warrants or options outstanding to acquire  any
     additional shares of common or preferred stock.

NOTE 8 - OFFICERS ADVANCES

     While  the Company was seeking additional capital to advance
     it's  Business Plan, an officer of the Company has  advanced
     funds on behalf of the Company to pay for any costs incurred
     by it.  These funds are interest free.





                             - 13 -

ITEM 2.   MANAGEMENT'S PLAN OF OPERATION

                        Plan of Operation

Background

Pure Country is a Nevada corporation formed on July 27, 1995.
Our principal place of business is located at 8764 Carlitas Joy
Court, Las Vegas, Nevada 89119.

On  July  27, 1995, the Company issued 20 shares of its stock  to
Cheryl  Mall, the original founder for cash.  On July  27,  1997,
the  Company  issued  4,500 shares of its stock  to  the  present
Secretary; 9,100 shares to the present President; 7,180 shares to
the  present  Treasurer; and 4,200 shares to an  individual,  who
sold some of his shares to 9 individuals on September 5, 1997. On
September 5, 1997, the current President sold some of his  shares
to 24 individuals. On August 29, 1997, the current Treasurer sold
some  of  her  shares  to 14 individuals.  All  sales  were  made
pursuant  to  Section  4(2) of the Securities  Act  of  1933,  as
amended.

The  Company was originally authorized to issue 25,000 shares  of
common  stock  with  no  par value. On September  21,  1999,  the
Company  amended  its Articles of Incorporation to  increase  the
authorized  capital stock to 50,000,000 shares  of  common  stock
with  a  par value of $0.001 per share and 10,000,000  shares  of
preferred  stock  with  a  par value  of  $0.001  per  share.  On
September  21,  1999, the Company also approved a  forward  stock
split  on  a  240:1 basis, increasing the issued and  outstanding
shares from 25,000 to 6,000,000 shares of common stock.

The original business plan to offer handcrafted goods over the
internet was abandoned due to the lack of funds available in
order to implement this business plan. However, management
believes that we will be able to raise enough initial capital to
begin operations and build a web-site through the sales of our
stock.

Business of Issuer

We are a development stage company seeking to establish an online
business involving the selling and purchasing of artisan-
handcrafted wares made in the homes of thousands of people across
the world.

The officers and directors of Pure Country became aware over the
years that many talented people across the United States had no
ability to market their products effectively.

Pure Country hopes to position itself to take full advantage of
the fast growing Internet industry. It is our desire to be the
leading Internet Company responsible for introducing the
beautiful hand made creations of old world crafts.  Pure
Country's concept would allow anyone who had a crafting talent to
market his or her wares through a central distribution center.
Pure Country wants to become the pivotal point around which the
business would operate. Our business is designed to connect
consumers who are most likely to purchase specific goods and
services from artisans that provide those goods and services.

Utilizing state of the art online video and audio technology, our
Internet website would offer a variety of hand crafted arts and
crafts products via the World Wide Web. At Pure Country, the
consumer can search for handcrafted products we have to sell by
category or by product name and obtain a full description of the
product through our electronic catalogue.

Pure Country intends to arrange for consumers to be able to use
their credit cards for purchases within a secure site. As
requests would come in for a certain item, Pure Country would
make all arrangements for the artisan to receive payment for his
goods sold.  A percentage of each sale will be retained by Pure
Country.  Shipping and postage charges will be for the account
of the artisan.  Pure Country will assist the artisan in finding
the best rates for these charges.  After the company has become
established it would want to retail certain items on a seasonal
basis while others would be offered yearly. With a worldwide
supply of crafts we would be able to offer novelty items not
otherwise seen in the United States.

The Company may at a future time enter into agreements with
accomplished artisans with expertise in basketry, batik, candle
making, hand weaving, knitting, crocheting, lace making,
leatherworking, origami, quilting, sewing, woodworking,
handcrafted dolls.  We anticipate the exposure to our concept
will gradually expand into the European and Asian markets via
the Internet.  Once this occurs it will be necessary to find
persons fluent in the language of each country where our
artisans wares are sold. Exposure to the international markets
will necessitate the expansion of our business to include arts
and crafts that are native to those countries.

We feel that this is the right idea and the right time to
implement such an idea.  As the Internet grows, our company will
grow.

Market

We believe that the ultimate success of our online business
depends to a large degree on the uniqueness and attraction of our
concept.

Pure Country plans to obtain a domain name and market its crafts
in an electronic catalogue displayed on the Internet via a
website that would be designed to appeal to individuals, craft
stores and other outlets that may be interested in our artisans
wares.  We believe that once word spreads about our website,
artisans will jump from various markets that otherwise had no
way of marketing their goods.  Pure Country intends to market
our website in such a way as to attract numerous end users by
being cross referenced with many existing websites that engage
in arts, crafts, hobbies and home businesses.

Our marketing activities are targeted to two types of consumers.
First, towards consumers in need of a special and unique gift
not found in traditional stores for a specific purpose, i.e.
birthday, anniversary, Mother's Day, Father's Day, Christmas,
etc. Second, we also target consumers who shop online for gifts
because it's convenient, quick and secure.

Industry Analysis

The business of selling goods over the Internet is new and
dynamic. Rapid growth in the use of and interest in the Internet
and online services is a recent phenomenon.

The Internet has emerged as a global medium enabling millions of
people worldwide to share information, communicate and conduct
business electronically. International Data Corporation ("IDC")
estimated that the number of Web users would grow from
approximately 150 million worldwide in 1998 to approximately 500
million worldwide by the end of 2003. The growing adoption of the
Web represents an enormous opportunity for businesses to conduct
commerce over the Internet. IDC estimated that commerce over the
Internet would increase from approximately $40 billion worldwide
in 1998 to approximately $900 billion worldwide in 2003. A
portion of IDC's report can be accessed at www.idc.com.

Product Development

All these items are to be hand crafted by artisans.  Each artisan
would pay to the Company a subscription fee of $100.00 per year,
which would allow the individual artisan to display his/her
crafts in an electronic catalogue which would be distributed via
a website to users of the internet in all parts of the world.

The Product

The Company will offer through its electronic catalogue hand made
quilts, silk flower arrangements, holiday wreaths, methods for
drying flowers, hand crafted artworks, paintings, sculpting, hand
carved wooden toys, hand woven blankets and shawls, afghans,
throws, braided rugs, hand made sun bonnets, the art of stained
and leaded glass and their many uses.  The Company further
intends to obtain accomplished artisans with expertise in
basketry, batik, candle making, hand weaving, knitting,
crocheting, lace making, leatherworking, origami, quilting,
sewing, woodworking, and handcrafted dolls, as well as new and
exciting crafts from other countries not yet recognized in the
United States.

Purchases.

Once the consumer views the item in detail, they simply click on
the order button and the item is placed in their virtual shopping
cart.  Consumers view the product name and price and fill in the
quantity section, if they want more than one of that item. The
price (including shipping) is immediately displayed and the
customer is given the option of either continuing shopping or
proceeding to check out. Any item may be removed prior to check
out. To complete the buying process customers click on the "to
pay" button and then fill in the required shipping and billing
information.

Distribution and Fulfillment.

Product inventory is owned and held by outside artisans and
shipped directly from these artisans to consumers.

Competition

We will operate in an extremely competitive market and we could
lose revenue and consumers to our competitors.

The electronic commerce market, particularly over the Internet,
is new, rapidly evolving and competitive, and we expect
competition to intensify in the future. We will compete with many
other companies which either offer the same types of merchandise
or provide the same or a similar type of sales format to
customers. Some current competitors include: companies with
online sites such as The Internet Center for Arts and Crafts
whose site address is at www.xmission.com/~arts/; Homespun
Peddler whose site address is at www.homespun-peddler.com; and
Folkart & Craft Exchange whose site address is at
www.folkart.com. This is not an exhaustive list of current
competitors.

It is not difficult to enter the online commerce market.  Current
and new competitors can launch new online commerce web sites at
relatively low cost. Competition in online commerce will likely
increase as retailers, suppliers, manufacturers and direct
marketers who have not traditionally sold products and consumer
goods directly to consumers through the Internet enter this
market segment.  Increased competition may result in price
reductions, fewer customer orders, reduced gross margins,
increased marketing costs or loss of market share, or any
combination of these problems. New competitors may emerge and
rapidly acquire market share in several ways, including through
mergers or by alliances among competitors and vendors. Through
such alliances, competitors may also obtain exclusive or semi-
exclusive sources of merchandise. In addition, manufacturers may
elect to liquidate their products directly over the Internet.

We may not be successful in competing against competitors. Many
of these competitors have greater financial, marketing, customer
support, technical and other resources than we will. As a result,
they may be able to secure merchandise from suppliers on more
favorable terms than us, and they may be able to respond more
quickly to changes in customer preference or to devote greater
resources to the development, promotion and sale of their
merchandise than we can. If competition increases and our
branding efforts are not successful, we may not be able to
command higher margins on the products we sell, or we may lose
revenue and customers to our competitors.

Employees

We are currently in a start-up phase with no full time employees.
All future employees will be hired under an equal opportunity
policy and evaluated on a regular basis with regard to merit
raises and advancements.

                   PART II - OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS

The  Company  is  not  a  party  to any  material  pending  legal
proceedings and, to the best of its knowledge, no such action has
been threatened by or against the Company.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No such matters were submitted during the most recent quarter.

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K.

EXHIBITS

3.1   The  exhibits,  consisting of  the  Company's  Articles  of
Incorporation, are attached to the Company's Amended Form  10-SB,
filed  on  June  23,  2000. These exhibits  are  incorporated  by
reference to that Form.

3.2   The  exhibits,  consisting of  the  Company's  Bylaws,  are
attached  to the Company's Amended Form 10-SB, filed on June  23,
2000. These exhibits are incorporated by reference to that Form.



                           SIGNATURES

Pursuant  to  the  requirements of Section 12 of  the  Securities
Exchange  Act  of  1934,  the Registrant  has  duly  caused  this
registration  statement  to  be  signed  on  its  behalf  by  the
undersigned, thereunto duly authorized.



                           Pure Country



                           By: /s/ Lewis Eslick
                              Lewis Eslick, President



                           Date:  August 13, 2001