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                                                                EXHIBIT 31.1

                                 CERTIFICATIONS


I, Nolan K. Bushnell, Chief Executive Officer of uWink, Inc., certify that:

      1. I have reviewed this Quarterly Report on Form 10-QSB of uWink, Inc.;

      2.  Based on my  knowledge,  this  report  does  not  contain  any  untrue
statement of a material fact or omit to state a material fact  necessary to make
the statements made, in light of the  circumstances  under which such statements
were made, not misleading with respect to the period covered by this report;

      3. Based on my knowledge,  the financial  statements,  and other financial
information included in this report, fairly present in all material respects the
financial condition,  results of operations and cash flows of the small business
issuer as of, and for, the periods presented in this report;

      4.  The  small  business  issuer's  other  certifying  officer  and  I are
responsible for establishing and maintaining  disclosure controls and procedures
(as defined in Exchange Act Rules  13a-15(e) for the small  business  issuer and
have:

            a) designed such disclosure controls and procedures,  or caused such
            disclosure   controls  and  procedures  to  be  designed  under  our
            supervision,  to ensure that  material  information  relating to the
            small business  issuer,  including its consolidated  Subsidiary,  is
            made  known to us by  others  within  those  entities,  particularly
            during the period in which this report is being prepared;


            b)  evaluated  the  effectiveness  of the  small  business  issuer's
            disclosure  controls and procedures and presented in this report our
            conclusions about the  effectiveness of the disclosure  controls and
            procedures, as of the end of the period covered by this report; and


            c)  disclosed  in this  report  any  changes  in the small  business
            issuer's  internal  control over  financial  reporting that occurred
            during the small  business  issuer's most recent fiscal quarter (the
            small  business  issuer's  fourth  fiscal  quarter in the case of an
            annual report) that has materially affected, or is reasonably likely
            to materially  affect,  the small business issuer's internal control
            over financial reporting; and

      5.  The  small  business  issuer's  other  certifying  officer  and I have
disclosed,  based  on our  most  recent  evaluation  of  internal  control  over
financial  reporting,  to the small  business  issuer's  auditors  and the audit
committee of small business  issuer's board of directors (or persons  performing
the equivalent functions):

            a) all  significant  deficiencies  and  material  weaknesses  in the
            design or operation of internal  control  over  financial  reporting
            which are reasonably  likely to adversely  affect the small business
            issuer's ability to record, process,  summarize and report financial
            information; and

            b) any fraud,  whether or not material,  that involves management or
            other  employees who have a significant  role in the small  business
            issuer's internal control over financial reporting.


Date: May 24, 2004                            /S/ NOLAN K. BUSHNELL
                                              ---------------------------------
                                              Nolan K. Bushnell
                                              Chief Executive Officer