EXHIBIT 10.5


                  AGREEMENT FOR THE PURCHASE AND SALE OF STOCK


     THIS AGREEMENT (this "Agreement") is made and entered into effective as of
the 23rd day of January, 2002, by and between In Store Media Systems, Inc.,
15423 East Batavia Drive, Aurora Colorado 80011 (the "Seller") and In Store
Capital, LLC, a Wisconsin limited liability company, or its assigns (the
"Buyer").

     WHEREAS, the Buyer desires to purchase 347,222 shares (the "Shares") of the
Seller's common stock, $.001 par value per share (the "Common Stock") from the
Seller on the terms and conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of the above recitals (which are an
integral part of this Agreement), the terms and conditions hereof, and for other
good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Seller and the Buyer hereby agree as follows:

1. Purchase and Sale of Shares. Subject to the terms and conditions contained in
this Agreement, the Seller hereby agrees to sell and deliver to the Buyer the
Shares and the Buyer will accept and purchase the same in accordance with the
provisions of this Agreement.

2. Purchase Price; Payment. The Buyer agrees to purchase the Shares from the
Seller for One Hundred Fifty Thousand and No/100 Dollars ($150,000.00) (the
"Purchase Price"). Payment of the Purchase Price shall be made on the Closing
Date (defined herein).

3. Closing Date. The closing of the purchase of the Shares shall be held on
January 23, 2002, at the offices of the Seller, or at such time and other place
as shall be mutually satisfactory to the Seller and the Buyer (the "Closing
Date"). On the Closing Date, the Seller shall deliver the Purchase Price and the
Seller shall cause to be delivered to the Buyer one or more certificates
representing the Shares.

4. Representations of the Buyer. The Buyer hereby represents and warrants as
follows:

     a.   He has been given access to full and complete information regarding
          the Seller, the purchase of the Shares and all matters related thereto
          (including the opportunity to meet with, ask questions of and receive
          answers from officers of the Seller and review such other documents,
          including written information concerning the Shares, as he may have
          requested in writing) and has utilized such access to his
          satisfaction.

     b.   He is an "accredited investor" as that term is defined in Rule 501(a)
          of Regulation D promulgated under the Securities Act of 1933, as
          amended (the "1933 Act"). He is a sophisticated investor, experienced
          and knowledgeable in financial and business matters, capable of
          evaluating the merits and risks of making an investment in the Shares,
          and does not need or desire the assistance of a knowledgeable
          representative to aid in the evaluation of such risks (or, in the
          alternative, has used a knowledgeable representative in connection
          with his decision to purchase the Shares).

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     c.   He understands that an investment in the Shares is speculative and
          involves a high degree of risk; that he believes the investment is
          suitable based on his investment objectives; that he has adequate
          means for providing for his current financial needs and has no need
          for liquidity with respect to the Shares; and that he can bear the
          economic risk of holding the Shares for an indefinite period of time
          and can afford a complete loss of such investment.

     d.   He has been advised that the Shares have not been registered under the
          1933 Act, or under applicable state securities laws (the "State
          Laws"), and are sold by the Seller pursuant to exemptions from
          registration under the 1933 Act and the State Laws; and that he
          understands that the Seller's reliance on such exemptions is
          predicated in part on the Buyer's representations contained herein.

5. Investment Intent; Restrictions on Transfer of Shares.

     a.   The Buyer represents and warrants that he is acquiring the Shares for
          his own account, for long term investment and without the intention of
          reselling or redistributing the Shares. The Buyer has made no
          agreement with others regarding any of the Shares, and his financial
          condition is such that it is not likely that it will be necessary for
          him to dispose of any of the Shares in the foreseeable future. The
          Buyer understands that the Seller does not have any obligation to
          register the Shares under the 1933 Act.

     b.   The Shares are being acquired by the Buyer in his name solely for his
          own beneficial interest and not as nominee for, on behalf of, for the
          beneficial interest of, or with the intention to transfer to, any
          other person, trust, or organization.

     c.   The Buyer understands that (i) the transferability of the Shares is
          restricted, (ii) the Shares may be sold only pursuant to registration
          under the 1933 Act and the State Laws, or an opinion of counsel
          reasonably acceptable to the Seller that such registration is not
          required, such opinion to be rendered at the expense of the Buyer.

     d.   The Buyer understands that any sale, transfer, pledge or other
          disposition of the Shares (i) requires conformity with the
          restrictions contained in this paragraph 5, and (ii) will be further
          restricted by a legend placed on the certificate(s) representing the
          Shares containing substantially the following language:

               "The securities represented by this certificate have not been
               registered under the Securities Act of 1933, as amended, or under
               applicable state securities laws. No transfer of such shares or
               any interest therein may be made except pursuant to registration
               under said laws, unless the company has received an opinion of
               counsel acceptable to the company stating that such transfer does
               not require registration under said laws."

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     e.   The Buyer represents that he will comply with all applicable federal
          and state securities laws, rules and regulations in connection with
          any subsequent resale of the Shares.

6. Royalty Payments to the Buyer.

     Commencing on the date hereof and terminating on the Termination Date
(defined below), the Seller shall pay the Buyer a royalty amount equal to one
half of one cent ($.005) for each coupon (each, a "Coupon") processed by the
Seller or its affiliates through the LGS Coupon Promotion Program as evidenced
by a licensing agreement dated as of November 29, 2001 by and between the Seller
and Lets Go Shopping, Inc. (the "Royalty Payments"). Said Royalty Payments shall
continue until the total amount paid by the Seller to the Buyer equals Three
Hundred Thousand Dollars ($300,000) (such date, the "Termination Date"). The
Royalty Payments shall be paid by the Seller within fifteen days of the end of
each calendar month, and shall include amounts received for each Coupon duly
accepted for redemption by the related retailer who has a contract with the
Seller for the time period commencing on the first calendar month following the
month when the Seller receives a payment for a coupon promotion pursuant to the
LGS Program The Seller shall also provide a detailed calculation of the Royalty
Payments concurrently with each payment. In addition, upon thirty (30) days
written notice to the Seller, the Buyer shall have the right either personally,
or through its duly authorized agent(s) and/or representative(s) during normal
business hours, to review and inspect the books, records and ledgers of the
Seller or its affiliates, relating to the number of Coupons processed by the
Seller. Such review and inspection shall not be made more frequently than
quarterly and shall be at the Buyer's cost and expense.

7. The Buyer's Piggyback Registration Rights.

     a.   If at any time prior to December 31, 2012, the Seller proposes to
          register under the 1933 Act (except by a registration statement on
          Form S-4 or Form S-8 or any successor forms thereto) or qualify for a
          public distribution under Section 3(b) of the 1933 Act, any of its
          equity securities or debt securities convertible into equity
          securities, it will give written notice to the Buyer of its intention
          to do so and, on the written request of the Buyer given within twenty
          (20) days after receipt of any such notice (which request shall
          specify the Shares intended to be sold or disposed of by such Holder
          and described the nature of any proposed sale or other disposition
          thereof), the Seller will use its best efforts to cause all such
          Shares purchased hereunder which shall have requested the registration
          or qualification thereof, to be included in such registration
          statement proposed to be filed by the Seller; provided, however, that
          nothing shall prevent the Seller from, at any time, abandoning or
          delaying any registration. If any registration pursuant to this
          Section 7(a) is underwritten in whole or in part, or if the Seller
          retains an agent or agents to assist in its public distribution of
          securities under Section 3(b) of the 1933 Act, the Seller may require
          that the Shares requested for inclusion pursuant to Section 7 to be
          included in the underwriting or public distribution on the same terms
          and conditions as the securities otherwise being sold through the
          underwriters. If the registration is for a registered public offering

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          involving an underwriting, and the managing underwriter of the
          underwriting determines that marketing factors require a limitation of
          the number of shares to be offered in connection with such
          underwriting, the managing underwriter may limit the number of Shares
          to be included in the registration and underwriting. The Seller shall
          so advise the Buyer, and the number of shares of Common Stock that may
          be included in the registration and underwriting shall be allocated
          first to the Seller for securities being sold for its own account and
          thereafter to the Buyer, pro rata with any other holders of Common
          Stock having registration rights at the time of the filing of the
          registration statement. If the Buyer disapproves of the terms of any
          such underwriting, it may elect to withdraw therefrom by written
          notice to the Seller.

     b.   The Seller hereby indemnifies the Buyer against all losses, claims,
          damages, and liabilities caused by (1) any untrue statement or alleged
          untrue statement of a material fact contained in any registration
          statement or prospectus prepared in connection with any registration
          statement pursuant to this Section 8 (and as amended or supplemented
          if the Seller shall have furnished any amendments thereof or
          supplements thereto), any preliminary prospectus or any state
          securities law filings; (2) any omission or alleged omission to state
          therein a material fact required to be stated therein or necessary to
          make the statements therein not misleading, except insofar as such
          losses, claims, damages, or liabilities are caused by any untrue
          statement or omission contained in information furnished in writing to
          the Seller by the Buyer expressly for use therein (the "Buyer
          Information"). With respect to the Buyer Information, the Buyer hereby
          indemnifies and hold harmless the Seller, each of its officers and
          each person, if any, who controls the Seller within the meaning of
          Section 15 of the 1933 Act, against all losses, claims, damages, and
          liabilities caused by (1) any untrue statement or alleged untrue
          statement of a material fact included in any registration statement or
          prospectus prepared in connection with any registration statement
          pursuant to this Section 8 (and as amended or supplemented if the
          Seller shall have furnished any amendments thereof or supplements
          thereto), any preliminary prospectus or any state securities law
          filings; (2) any omission or alleged omission to state therein a
          material fact required to be stated therein or necessary to make the
          statements therein in light of the circumstances under which they were
          made, not misleading.

8. Miscellaneous.

     a.   The Seller and the Buyer acknowledge and agree that the holding period
          with respect to the Shares purchased by the Buyer pursuant to this
          Agreement shall commence for purposes of Rule 144 promulgated under
          the 1933 Act, commencing on the one year anniversary date of this
          Agreement.

     b.   The Buyer has had the opportunity to discuss this Agreement with its
          accountants and legal counsel, understands the meaning and legal
          consequences of the agreements, representations and warranties
          contained herein, and agrees that such agreements, representations and
          warranties shall survive and remain in full force and effect after the
          execution hereof and the delivery of the Shares.

     c.   This Agreement shall be construed and interpreted in accordance with
          substantive Colorado law applicable to agreements executed in
          Colorado, without regard to the provisions thereof relating to
          conflicts of laws.

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     d.   The headings on the paragraphs of this Agreement are for convenience
          of reference only, they do not form a part hereof, and they are in no
          way to be used in interpreting or construing such paragraphs of this
          Agreement.

     e.   This Agreement contains the entire agreement of the parties hereto,
          and any and all agreements, negotiations and discussions, whether
          written or oral, are hereby superseded by the terms and conditions of
          this Agreement. This Agreement may not be changed orally but only by
          an agreement in writing signed by the parties hereto.

     f.   All of the terms and provisions of this Agreement shall be binding
          upon and inure to the benefit of and be enforceable by the personal
          representatives, successors and assigns of the parties hereto, it
          being understood, however, that such assignment shall in no way
          relieve the parties to this Agreement of their responsibilities and
          obligations under this Agreement.

     g.   This Agreement may be executed in any number of counterparts and by
          different parties on separate counterparts, each of which, when
          executed and delivered, shall be deemed to be an original, and all of
          which, when taken together, shall constitute but one and the same
          instrument. Delivery of an executed counterpart of this Agreement by
          facsimile shall be equally as effective as delivery of an original
          executed counterpart of this Agreement. Any party delivering an
          executed counterpart of this Agreement by facsimile shall also deliver
          an original executed counterpart of this Agreement but the failure to
          deliver an original executed counterpart shall not affect the
          validity, enforceability and binding effect of this Agreement.



                            [EXECUTION PAGE FOLLOWS]



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     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
day and year first above written.

BUYER:                                       SELLER:

IN STORE CAPITAL, LLC                        IN STORE MEDIA SYSTEMS, INC.


By                                           By:
  ----------------------------------              ------------------------------
Derrick Bushman                                       [Name]
Its:                                         Its
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