EX-10.25



 Exhibit 10.25 

EXECUTIVE EMPLOYMENT AGREEMENT 

This EXECUTIVE EMPLOYMENT AGREEMENT (“Agreement”) is made as of September 15, 2016 (the
“Agreement Date”), with an effective date of January 1, 2016 (the “Effective Date”), by Playa Management USA, LLC, a Delaware limited liability company with an address at 3950 University Drive, Suite 301,
Fairfax, Virginia 22030 (“Playa Management”), and Kevin Froemming (“Executive”).  

WHEREAS, as of the Effective Date, Playa Management desires to engage Executive as Chief Marketing Officer of Playa Management; and

 WHEREAS, Executive desires to serve as Chief Marketing Officer of Playa Management pursuant to the terms and conditions of this
Agreement. 
 NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein, and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged by the parties hereto, the parties agree as follows: 
  

	1.	Term 

 Playa Management shall employ Executive, and Executive shall be employed
by Playa Management, upon the terms and conditions set forth in this Agreement. Unless terminated earlier pursuant to Section 5 below, Executive’s employment pursuant to this Agreement shall be for a period of three (3) years
commencing on the Effective Date and ending on December 31, 2018 (the term being the “Employment Period”). 
  

	2.	Title; Duties 

 (a) Executive shall be employed as Chief Marketing Officer. Executive
shall report to the CEO of Playa Management, which shall have the final and exclusive authority to direct, control and supervise the activities of Executive. Executive shall perform such services consistent with his position as may be assigned to
him from time to time by the CEO. Executive is employed in a fiduciary relationship with Playa Management. In addition to the foregoing, Executive shall perform duties consistent with his appointment from time to time to any other executive
positions with Playa Management or any of Playa Management’s related or affiliated entities (the “Playa Affiliates”). For the avoidance of doubt, Executive may be appointed, removed and reappointed to or from executive and
directorship positions of any Playa Affiliate and any such action, other than a removal of Executive as an executive of Playa Management shall not constitute a termination of Executive under this Agreement. 

(b) Executive shall carry out his duties set forth in this Agreement at Playa Management’s offices in Fairfax, Virginia; provided,
however, that Executive’s duties require extensive and extended travel, which the parties expect, may involve travel approximately fifty percent (50%) of the time with fluctuation based upon business exigencies. 

 

	3.	Extent of Services 

 (a) General. Executive shall devote a substantial majority of
his business time, attention, skill and effort to the performance of his duties under this Agreement. Executive may, to the extent such activities do not impair the performance of his duties to Playa Management or the Playa Affiliates:
(i) engage in personal investments and charitable, professional and civic 

  
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activities; (ii) serve on boards of directors (or other governing bodies) of non-competitive corporations (or other entities) other than Playa Management and the Playa Affiliates; and
(iii) engage in such additional activities and serve on such additional boards of directors (or other governing bodies) as the Board of Directors of Playa Management (“Playa Management Board”) shall approve; provided,
however, that Executive shall resign promptly from any additional boards of directors (or additional other governing bodies) if directed to do so by the Playa Management Board or the Board of Directors of Playa Hotels & Resorts, B.V.
(the “Playa Board”) in its sole and absolute discretion. Executive shall not serve on the board of directors (or other governing body) of any corporation (or any other entity) that engages in activities in competition with those of
Playa Management or the Playa Affiliates. Executive shall perform his duties to the best of his ability, shall adhere to Playa Management’s published policies and procedures and shall use his best efforts to promote the interests, reputation,
business and welfare of Playa Management. 
  

	4.	Compensation and Benefits 

 (a) Salary. As of the date of this Agreement, Playa
Management shall pay Executive a gross annual base salary (“Base Salary”) of Four Hundred and Twelve Thousand Dollars ($412,000.00). For the avoidance of doubt, Executive shall not be entitled to receive any other salary to the
extent he serves as an officer, director or employee of any other Playa Affiliate. The Base Salary shall be payable in arrears in approximately equal semi-monthly installments (except that the first and last such semi-monthly installments may be
prorated if necessary) on Playa Management’s regularly scheduled payroll dates, minus such deductions as may be required by law or reasonably requested by Executive. The Playa Board shall review Executive’s Base Salary annually in
conjunction with its regular review of executives’ salaries and make such increases, if any, to his Base Salary as the Playa Board shall deem appropriate in its sole and absolute discretion. 

(b) Incentive Compensation 

(i) Executive shall be eligible to receive a “Discretionary Annual Bonus” with a target amount of seventy five
percent (75%) of the sum of his annual Base Salary and with a maximum of one hundred thirty one and twenty five hundredths (131.25%) of the sum of his annual Base Salary. The amount, if any, of each Discretionary Annual Bonus payable to
Executive shall be determined by the Playa Board in its sole and absolute discretion, taking into account such criteria as the Playa Board shall deem appropriate. The Playa Board shall make its determination of the amount of the Discretionary Annual
Bonus (if any) payable to Executive promptly after the Playa Board’s acceptance of the financial results for the applicable year. Executive shall be entitled to receive the Discretionary Annual Bonus (if any) for a given year so long as he is
an employee on the last day of the year for which the Discretionary Annual Bonus is given. Each such Discretionary Annual Bonus directed to be awarded to Executive shall be payable as soon as practical, but no later than sixty (60) days), after
the Playa Board makes its bonus determination for the applicable year (but in all events within the year following the year of performance). Subject to the foregoing, Executive may be entitled to receive a pro-rata amount of the Discretionary Annual
Bonus for any partial calendar year occurring by reason of termination of this Agreement pursuant to Section 5(b) or (c) below. 

(ii) Executive shall be eligible to participate in any equity compensation plan under which similarly-situated senior
executives of Playa Management are eligible to 

  
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receive equity awards for service to Playa Management (the “EIP”). The terms and amounts of any EIP awards granted to Executive shall be determined by the Playa Board in its sole
and absolute discretion. Payments of amounts (if any) under the EIP shall be structured to provide liquidity at such times and in such amounts as is necessary to permit Executive to pay on a timely basis all income and employment taxes due by reason
of any incentive compensation payable to him under the EIP. 
 (iii) Executive may be eligible to participate in such other
incentive compensation programs as may be provided to senior executives of Playa Management or the Playa Affiliates from time-to-time. 

(iv) Notwithstanding anything to the contrary contained in this Agreement, Executive’s entitlement to any Discretionary
Annual Bonus and any award granted to Executive under the EIP or any other incentive compensation program shall be determined and approved by the Playa Board, in each case in its sole and absolute discretion. 

(c) Other Benefits. Commencing on January 1, 2016, Executive shall be entitled to paid time off and holiday pay in accordance with
Playa Management’s policies in effect from time to time, and to participate in such life, health and disability insurance, pension, deferred compensation and incentive plans, stock options and awards, performance bonuses and other benefits as
Playa Management extends, as a matter of policy, to senior executive employees of Playa Management. 
 (d) Reimbursement of Business
Expenses. Playa Management shall reimburse Executive for all reasonable travel, entertainment and other expenses incurred or paid by Executive in connection with, or related to, the performance of his duties, responsibilities or services to
Playa Management and the other Playa Affiliates under this Agreement in accordance with the reimbursement policy and procedure then adopted, from time to time, by Playa Management and upon presentation by Executive of reasonable documentation,
expense statements, vouchers and such other supporting information as Playa Management may reasonably request. 
  

	5.	Termination 

 (a) Termination by Playa Management for Cause. Playa Management may
terminate Executive’s employment under this Agreement at any time for Cause upon written notice. For purposes of this Agreement, “Cause” for termination shall mean any of the following: (i) the conviction of Executive of,
or the entry of a plea of guilty, first offender probation before judgment or nolo contendere by Executive to, any felony or any other crime involving dishonesty; (ii) fraud, misappropriation, embezzlement or breach of fiduciary duty by
Executive with respect to Playa Management or any of the Playa Affiliates; (iii) Executive’s willful failure, bad faith or gross negligence in the performance of his assigned duties for Playa Management or any Playa Affiliate following
Executive’s receipt of written notice of such willful failure, bad faith or gross negligence; (iv) Executive’s failure to follow reasonable and lawful directives of Playa Management or the other applicable Playa Affiliates following
Executive’s receipt of written notice of such failure; (v) any act or omission of Executive that that the Playa Management Board reasonably determines to be likely to have a material adverse impact on Playa Management’s or any Playa
Affiliate’s business or reputation for honesty and fair dealing; other than an act or failure to act by Executive acting reasonably, in good faith and without reason to believe that such act or failure to act would adversely impact Playa
Management’s or 

  
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any Playa Affiliate’s business or reputation for honesty and fair dealing; or (vi) the breach by Executive of any material term of this Agreement following Executive’s receipt of
written notice of such breach. Playa Management shall provide Executive a period of thirty (30) days following receipt of any written Cause notification in order to allow Executive the opportunity to effectuate a cure of the acts or omissions
that form the basis for the determination, but only to the extent such acts or omissions are capable of cure. 
 (b) Termination by Playa
Management without Cause. Upon giving Executive sixty (60) days’ written notice, Playa Management may terminate this Agreement at any time without Cause. At Playa Management’s sole and absolute discretion, it may substitute sixty
(60) days’ salary in lieu of notice. Any salary paid to Executive by Playa Management in lieu of notice shall not be offset against any entitlement Executive may have to the Severance Payment pursuant to Section 6(c)(i) below.

 (c) Termination by Executive for Good Reason. Executive may terminate his employment with Playa Management under this Agreement at
any time for Good Reason, upon sixty (60) days’ written notice by Executive to Playa Management. Executive may not terminate this Agreement for Good Reason hereunder unless and until he has provided Playa Management with written notice of
the action which Executive contends to be Good Reason (which notice must specify that such action constitutes the basis for a “Good Reason” resignation hereunder), such written notice is provided within sixty (60) days of the
occurrence of the event which Executive contends to be Good Reason and Playa Management has failed to reasonably remedy such action within thirty (30) days of receiving such written notice. For purposes of this Agreement, “Good
Reason” for termination shall mean any of the following: (i) the assignment to Executive of substantial duties or responsibilities materially inconsistent with Executive’s position at Playa Management or, to the extent Executive
is a senior executive of a Playa Affiliate, his responsibilities are inconsistent with those of a senior executive of such other Playa Affiliate or any other action by Playa Management which results in a substantial diminution of Executive’s
duties or responsibilities as a senior executive of Playa Management (for the avoidance of doubt, if Executive is removed as a director or senior executive of any Playa Affiliate, such removal or resignation shall not constitute a basis for a
resignation or termination of this Agreement by Executive for Good Reason); (ii) Playa Management’s failure to pay Executive any Base Salary or other compensation to which he is entitled for a period of three (3) business days;
(iii) a material reduction in Executive’s Base Salary; or (iv) a breach of any material term of this Agreement by Playa Management. 

(d) Executive’s Death or Disability. Executive’s employment with Playa Management shall terminate immediately upon his death
or, upon written notice as set forth below, his Disability. As used in this Agreement, “Disability” shall mean such permanent physical or mental impairment as would render Executive unable to perform his duties under this Agreement
for more than one hundred eighty (180) days. If the Employment Period is terminated by reason of Executive’s Disability, either party shall give thirty (30) days’ advance written notice to that effect to the other. This
Section 5(d) is intended to be interpreted and applied consistent with any laws, statutes, regulations and ordinances prohibiting discrimination, harassment or retaliation on the basis of a disability. 

(e) Termination by Executive without Good Reason. Executive may terminate his employment under this Agreement at any time without Good
Reason upon giving Playa Management sixty (60) days’ written notice. 

  
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 (f) End of Employment Period. In accordance with Section 1 above, the
Employment Period shall automatically terminate on December 31, 2018 (unless terminated earlier as provided herein). 
  

	6.	Effect of Termination 

 (a) General. Regardless of the reason for any termination
of this Agreement (other than terminations due to Executive’s death or Disability, which are covered by Sections 6(e)(i) and (ii) below, respectively), Executive shall be entitled to receive each of the following:
(i) payment of any unpaid portion of his Base Salary through the effective date of termination; (ii) reimbursement for any outstanding reasonable business expense he has incurred in performing his duties hereunder in accordance with
Section 4(d) above; (iii) continued insurance benefits to the extent required by law; and (iv) payment of any fully vested but unpaid rights as required by the terms of any bonus or other incentive pay plan, or any other
employee benefit plan or program of Playa Management or a Playa Affiliate. 
 (b) Termination by Playa Management for Cause. If Playa
Management terminates Executive’s employment for Cause, Executive shall have no rights or claims under this Agreement against Playa Management or any of the Playa Affiliates or their officers, directors, employees or equity holders, with
respect to such termination of employment or the termination of any other position then held by Executive with any of the Playa Affiliates, except only to receive the payments and benefits described in Section 6(a) above. 

(c) Termination by Playa Management without Cause or by Executive for Good Reason. If Playa Management terminates this Agreement
without Cause pursuant to Section 5(b) above, or Executive terminates this Agreement for Good Reason pursuant to Section 5(c) above, in each case during the Employment Period, then Executive shall only be entitled to receive,
and Playa Management shall pay, in addition to the items referenced in Section 6(a) above, the following: 
 (i)
An aggregate amount equal to his Base Salary at the rate in effect on his last day of employment (the “Severance Payment”). The Severance Payment shall be paid in twelve (12) equal monthly installments commencing after
Executive’s termination of employment, subject to all legally required payroll deductions and withholdings. The twelve (12)-month period during which Severance Payments shall be tendered is the “Severance Payment Period.” 

(ii) To help defray Executive’s costs of procuring health insurance coverage (including COBRA), Playa Management shall pay
Executive an additional monthly amount of One Thousand Five Hundred Dollars ($1,500.00) (the “Additional Amount”) with each Severance Payment installment during the Severance Payment Period to be paid to Executive under
Section 6(c)(i) above; provided, however, that Executive shall promptly notify Playa Management if he becomes eligible to obtain insurance coverage under another group insurance plan at which time payment of the Additional
Amount to Executive shall cease. In no event shall payment of the Additional Amount to Executive extend beyond the Severance Payment Period. 

(iii) A pro-rata share of any Discretionary Annual Bonus which Executive otherwise would have been entitled under
Section 4(b)(i) above for the calendar year in which his employment terminates without Cause or for Good Reason, with such discretionary amount determined by the Playa Board in good faith and prorated based


  
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on the number of days Executive is employed in the year of termination. Such pro-rated bonus shall be paid to Executive within sixty (60) days following the later of the end of the calendar
year in which such termination occurs and the date the financial results of such year are accepted by the Playa Board (but in all events within the year following the year of termination) and in no event shall any discretionary amount be determined
in a manner different than such amounts are determined for still-employed senior executives of Playa Management. 
 (d) Termination by
Executive without Good Reason. If Executive terminates this Agreement without Good Reason, Executive shall only be entitled to receive the payments and benefits described in Section 6(a). 

(e) Termination upon Death or Disability 

(i) If Executive’s employment terminates in the event of his death, Executive’s estate shall be entitled to receive
(a) payment of any unpaid portion of his Base Salary through the date of his death, (b) payment of any fully vested but unpaid rights as required by the terms of any bonus or other incentive pay plan or any other employee benefit plan or
program of Playa Management or the Playa Affiliates and (c) a pro-rata share of any Discretionary Annual Bonus to which he otherwise would have been entitled under Section 4(b)(i) above for the calendar year in which his death
occurs at no less than the target bonus percentage, paid at the time discretionary annual bonuses are paid to still-employed executives of Playa Management. Further, Playa Management shall pay the Additional Amount for a period of twelve
(12) months following his date of death. Executive’s estate shall not be entitled to receive any severance pay or benefits or other amounts for termination due to his death other than as provided in this Section 6(e)(i); and

 (ii) In the event Executive’s employment terminates due to his Disability, he shall be entitled to receive his Base
Salary through the date he is terminated due to his Disability. Executive also shall be entitled to receive a pro-rata share of any Discretionary Annual Bonus to which he otherwise would have been entitled under Section 4(b)(i) above for
the calendar year in which his employment terminates due to his Disability, paid at the time discretionary annual bonuses are paid to still-employed executives of Playa Management. Further, Playa Management shall pay the Additional Amount for a
period of twelve (12) months following the date of termination of his employment; provided, however, that if such insurance coverage becomes available under another group insurance plan during the twelve (12)-month period, payment
of the Additional Amount shall cease. Executive shall receive no severance pay or benefits for termination due to his Disability other than as provided in this Section 6(e)(ii). 

(f) End of Employment Period. If the Employment Period automatically terminates on December 31, 2018, then Executive shall only be
entitled to receive the items referenced in Section 6(a) above. 
 (g) Termination following Change in Control. If a
Change in Control (as defined below) occurs during the Employment Period, the following provisions shall apply: 
 (i)
Termination without Cause or for Good Reason. If Playa Management terminates Executive’s employment without Cause or Executive terminates his employment for Good Reason within two (2) years following a Change in Control, the


  
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termination shall be treated as a termination pursuant to Section 6(c) above; provided, however, that the Severance Payment shall be increased to one and one-half
(1.5) times Executive’s Base Salary. 
 For purposes of this Agreement, a “Change in Control”
means a (i) Change in Ownership of Playa Hotel & Resorts, B.V. (“Playa”), (ii) Change in Ownership of Assets of Playa, or (iii) a Change in Effective Control of Playa, as described herein and construed in
accordance with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”). 
 (A) A
“Change in Ownership of Playa” shall occur on the date that any Person acquires, or Persons Acting as a Group acquire, ownership of the equity interests of Playa that, together with the stock held by such Person or Group,
constitutes more than fifty percent (50%) of the total fair market value or total voting power of the equity interests of Playa. However, if any Person is, or Persons Acting as a Group are, considered to own more than fifty percent
(50%) of the total fair market value or total voting power of the equity interests of Playa, the acquisition of additional stock by the same Person or Persons Acting as a Group is not considered to cause a Change in Ownership of Playa. An
increase in the percentage of equity interests owned by any Person, or Persons Acting as a Group, as a result of a transaction in which Playa acquires its equity interests in exchange for property shall be treated as an acquisition of equity
interests. 
 (B) A “Change in the Ownership of Assets of Playa” shall occur on the date that any Person
acquires, or Persons Acting as a Group acquire (or has or have acquired during the twelve (12)-month period ending on the date of the most recent acquisition by such Person or Persons) assets from Playa that have a total gross fair market value
equal to or more than eighty-five percent (85%) of the total gross fair market value of all of the assets of Playa immediately before such acquisition or acquisitions. For this purpose, gross fair market value means the value of the assets of
Playa, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets. 

(C) A “Change in Effective Control of Playa” shall occur on the date more than fifty percent (50%) of the
members of the Playa Board are replaced during any twelve (12)-month period by directors whose appointment or election is not endorsed by a majority of the existing members of the Playa Board. 

The following rules of construction apply in interpreting the definition of Change in Control: 

(A) A “Person” means any individual, entity or group within the meaning of Section 13(d)(3) or
14(d)(2) of the Securities Exchange Act of 1934, as amended, other than employee benefit plans sponsored or maintained by Playa and by entities controlled by Playa or an underwriter of the equity interests of Playa in a registered public offering.

 (B) Persons shall be considered to be “Persons Acting as a Group (or a Group)” if they are owners of a
corporation that enters into a merger, consolidation, purchase or acquisition of stock or similar business transaction with Playa. If a Person owns equity interests in both Playa and the other corporation that enters into a merger, consolidation,
purchase or acquisition of 

  
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stock or similar business transaction, such holder is considered to be acting as a Group with other holders only with respect to the ownership in the entity giving rise to the change and not with
respect to the ownership interest in Playa. Persons shall not be considered to be acting as a Group solely because they purchase assets of the same entity at the same time or purchase or own stock of the same corporation at the same time, or as a
result of the same public offering. 
 (C) For purposes of this definition, fair market value shall be determined by the
Playa Board. 
 (D) A Change in Control shall not include a transfer to a related person as described in Code
Section 409A. 
 (E) For purposes of this definition, Code Section 318(a) applies to determine ownership. Equity
underlying a vested option is considered owned by the individual who holds the vested option (and the stock underlying an unvested option is not considered owned by the individual who holds the unvested option). For purposes of the preceding
sentence, however, if a vested option is exercisable for equity that is not substantially vested (as defined by Treasury Regulation §§1.83-3(b) and (j)), the equity underlying the option is not treated as owned by the individual who holds
the option. 
 (F) An initial public offering of Playa securities shall not constitute a Change in Control under this
Agreement. 
 (h) Separation Agreement Required for Severance Payments. No post-employment payments by Playa Management relating to
termination of employment under the provisions of Section 6(c), (d), (e) or (g) above shall commence until Executive executes and delivers a Separation and General Release Agreement (the “Separation
Agreement”) in the form of attached Exhibit A in all material respects and any applicable revocation period with respect to such release has expired. 

(i) Payments upon Separation. Notwithstanding any contrary payment provisions of this Section 6, all payments in connection
with a separation from service under this Agreement shall be made as of the latest of the following dates: (i) the sixtieth (60th) day following the termination of Executive’s employment and his delivery without revocation of the
executed Separation Agreement; (ii) to the extent required under Section 11(b) below, the first business day that is six (6) months following Executive’s separation from service; or (iii) the payment date required
under the terms of any deferred compensation plan subject to the requirements of Code Section 409A. Amounts otherwise payable prior to these dates shall be delayed pursuant to this provision. Executive shall not retain the ability to elect the
tax year of any payments under the Separation Agreement and to the extent any payment could be made in one (1) of two (2) tax years, such payment shall be made in the later tax year. All payments under this Agreement shall be subject to
all applicable federal, state and local tax withholding. 
 (j) Cooperation. Following Executive’s termination or resignation,
Executive shall assist and cooperate with Playa Management and the Playa Affiliates in the orderly transition of work to others if so requested by Playa Management or the Playa Affiliates. Executive shall cooperate with Playa Management and the
Playa Affiliates and be responsive to requests for information by any of them relating to their respective business matters about which Executive may have information or knowledge and reasonably assist Playa Management and the Playa


  
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Affiliates, as the case may be, with any litigation, threatened litigation or arbitration proceeding relating to Playa Management’s or any Playa Affiliate’s business as to which
business Executive had relevant knowledge, and Playa Management shall reimburse Executive for reasonable costs, including attorneys’ fees and expenses, actually incurred by Executive in connection with such assistance. 

 

	7.	Confidentiality 

 (a) Definition of Proprietary Information. Executive
acknowledges that he may be furnished or may otherwise receive or have access to confidential information which relates to Playa Management’s or a Playa Affiliate’s past, present or future business activities, strategies, services or
products, research and development; financial analysis and data; improvements, inventions, processes, techniques, designs or other technical data; profit margins and other financial information; fee arrangements; terms and contents of leases, asset
management agreements and other contracts; tenant and vendor lists or other compilations for marketing or development; confidential personnel and payroll information; or other information regarding administrative, management, financial, marketing,
leasing or sales activities of Playa Management or any Playa Affiliates or of a third party which provided proprietary information to either or both on a confidential basis. All such information, including any materials or documents containing such
information, shall be considered by Playa Management, the Playa Affiliates and Executive as proprietary and confidential information of Playa Management and the Playa Affiliates (the “Proprietary Information”). 

(b) Exclusions. Notwithstanding the foregoing, Proprietary Information shall not include (i) information disseminated by Playa
Management or Playa Affiliates on a non-confidential basis to third parties in the ordinary course of business; (ii) information in the public domain not as a result of a breach of any duty by Executive or any other person; or
(iii) information that Playa Management or Playa Affiliates, as the case may be, does not consider confidential. 
 (c)
Obligations. Both during the Employment Period and after termination of his employment for any reason, including expiration of the Employment Period (the “Nondisclosure Restricted Period”), Executive shall preserve and
protect the confidentiality of the Proprietary Information and all physical forms thereof, whether disclosed to him before this Agreement is signed or afterward. In addition, Executive shall not (i) disclose or disseminate the Proprietary
Information to any third party, including employees of Playa Management or Playa Affiliates without a legitimate business need to know; (ii) remove the Proprietary Information from Playa Management’s or any of the Playa Affiliate’s
premises without a valid business purpose; or (iii) use the Proprietary Information for his own benefit or for the benefit of any third party, in each of the foregoing cases during the Nondisclosure Restricted Period. 

(d) Notice of Immunity under the Economic Espionage Act of 1996, as amended by the Defend Trade Secrets Act of 2016
(“DTSA”) 

  
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 (i) Notwithstanding any other provision of this Agreement, Executive shall not be
held criminally or civilly liable under any federal or state trade secret law for any disclosure of a trade secret that: 

(A) is made: (1) in confidence to a federal, state, or local government official, either directly or indirectly, or to an
attorney; and (2) solely for the purpose of reporting or investigating a suspected violation of law; or 
 (B) is made
in a complaint or other document that is filed under seal in a lawsuit or other proceeding. 
 (ii) Notwithstanding any other
provision of this Agreement, if Executive files a lawsuit for retaliation by Playa Management for reporting a suspected violation of law, Executive may disclose the Playa Management’s trade secrets to Executive’s attorney and use the trade
secret information in the court proceeding if Executive: 
 (A) files any document containing the trade secret under seal;
and 
 (B) does not disclose the trade secret, except pursuant to court order. 

(e) Return of Proprietary Information. Executive acknowledges that all the Proprietary Information pre-existing, used or generated
during the course of his employment by Playa Management is the property of Playa Management and the Playa Affiliates, as the case may be, and Executive holds and uses such as a trustee for Playa Management or the Playa Affiliates and subject to
Playa Management’s and the Playa Affiliates’ sole control. Executive shall deliver to Playa Management or the Playa Affiliates, as applicable, all documents and other tangibles (including diskettes and other storage media) containing the
Proprietary Information (x) at any time upon request by the Playa Management Board or the applicable Playa Affiliate during his Employment Period and (y) immediately upon termination of the Employment Period. 

 

	8.	Noncompetition 

 The following definitions shall apply for the purpose of this
Section 8: 
 (i) “Competing Business” shall mean (a) acting as an owner or a lessee of
hotels, convention facilities, conference centers or similar facilities; (b) asset or operational management for hotels, convention facilities, conference centers or similar facilities, or (c) any other business that Playa Management or
Playa Affiliates conducts or contemplates under such business plans as of the date of termination of the Employment Period. Notwithstanding any provision to the contrary in this Agreement, Competing Business shall exclude: Executive’s ownership
of five percent (5%) or less of the outstanding stock of any publicly traded corporation or other entity; or of an equity interest in any other entity approved by the Playa Management Board and listed on Exhibit B hereto; or
Executive’s service on the Board of Directors of any Playa Affiliate. 
 (ii) “Customer” shall mean any
hotel, conference center, lodging business, or real estate investment trust with which Playa Management or Playa Affiliates has an existing lease, sublease, or management contract. 

(iii) “Prospective Customer” shall mean any person or entity to whom Executive or Playa Management or any of
the Playa Affiliates sent or delivered a written sales or servicing proposal, quote or contract, or with whom Executive or Playa Management or any of the Playa Affiliates had business contact for the purpose of developing that person or entity into
a customer of Playa Management or a Playa Affiliate. 

  
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 (iv) “Restricted Area” shall mean within Mexico, the Dominican
Republic and any other geographic area included in Playa Management’s and any Playa Affiliate’s business plans during the Employment Period. 

(v) “Restricted Period” shall mean the Employment Period and a period of twelve (12) months following the
expiration, resignation or termination of Executive’s employment for any reason. 
 (vi) “Solicit”
shall mean to knowingly solicit, call upon, or initiate communications or contacts with a person or entity for the purpose of developing or continuing a business relationship. 

(a) Restriction on Competition. During the Restricted Period, Executive shall not engage, directly or indirectly, either individually
or through another person or entity, whether as an owner, employee, consultant, partner, principal, agent, representative, stockholder or otherwise, of, in, to or for any Competing Business in the Restricted Area; provided, however,
that Executive may own less than five percent (5%) of the outstanding stock of any publicly traded corporation that engages in a Competing Business. 

(b) Non-Solicitation of Customers. During the Restricted Period, Executive shall not Solicit, directly or indirectly, on his own behalf
or on behalf of any other person(s), any Customer or Prospective Customer of Playa Management or any of the Playa Affiliates for any line of business that Playa Management or Playa Affiliates conducts or plans to conduct as of the date of
Executive’s termination of employment for the purpose of conducting, marketing or providing for a Competing Business. 
 (c)
Non-Solicitation of Employees. During the Restricted Period, Executive shall not, directly or indirectly, Solicit or employ or cause any business, other than an affiliate of Playa Management or Playa, to Solicit or employ any person who is
then or was at any time during the two (2)-year period prior to Executive’s termination as an employee of Playa Management or any of the Playa Affiliates and who is at the time of such employee’s separation from Playa Management or Playa
Affiliates, a director, vice president, senior vice president, executive vice president or similar position of Playa Management or any of the Playa Affiliates, except to the extent that such action is undertaken in the ordinary course of hiring
practices (e.g., an employment solicitation that is transmitted generally to the public or in the industry, rather than one that is targeted directly to any such Playa Management or Playa Affiliates’ employee). 

(d) Acknowledgement. Executive acknowledges that he will acquire much Proprietary Information concerning the past, present and future
business of Playa Management and the Playa Affiliates as the result of his employment with Playa Management, as well as access to the relationships between Playa Management, and the Playa Affiliates and their respective clients and employees.
Executive further acknowledges that the business of Playa Management and the Playa Affiliates is very competitive and that competition by him in that business during the Employment Period and the Restricted Period would severely injure Playa
Management and the Playa Affiliates, as the case may. Executive understands that the restrictions contained in this Section 8 are reasonable and are required for Playa Management’s and the Playa Affiliates’ legitimate
protection, and do not unduly limit his ability to earn a livelihood. 

  
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 (e) Severability. If any court determines that any provision of this Section 8
is invalid or unenforceable, the remainder of this Section 8 shall not thereby be affected and shall be given full effect, without regard to the invalid portion. In addition, if any court or arbitrator construes any portion of this
Section 8 to be unenforceable because of the duration of such provision or the area covered thereby, such court shall have the power to reduce the duration or area of such provision and, in its reduced form, such provision shall then be
enforceable and shall be enforced. This Section 8, as so amended, shall be valid and binding as though any invalid or unenforceable provision had not been included herein. 

(f) Breach of Restrictive Covenants. Notwithstanding any arbitration provisions contained in this Agreement, Playa Management and the
Playa Affiliates shall have the right and remedy to have the provisions of this Section 8 specifically enforced by a court of competent jurisdiction without any requirement to first seek a remedy through arbitration, including by
temporary or permanent injunction, it being acknowledged and agreed that any such violation may cause irreparable injury to the Company and that money damages will not provide an adequate remedy to the Company. The Company shall also have the right
to seek damages for any breach of this Section 8. 
 (g) Successors and Assigns. Playa Management and its successors and
assigns may enforce these restrictive covenants. 
  

	9.	Employee Representations 

 Executive represents and warrants to Playa Management that he
is aware of the essential functions of his position set forth in Section 2 above, and that he is able to perform all of the essential functions of Chief Marketing Officer with or without a reasonable accommodation under the law. Further,
except as otherwise identified in this Agreement, Executive is not now under any obligation of a contractual or other nature to any person, business or other entity which is inconsistent or in conflict with this Agreement or which would prevent him
from performing his obligations under this Agreement. 
  

	10.	Arbitration 

 (a) Any disputes or claims between Playa Management and Executive in any
way concerning Executive’s employment, the termination of his employment hereunder, a breach of this Agreement, its enforcement or any other matter relating thereto shall be submitted at the initiative of either party to mandatory arbitration
in the Commonwealth of Virginia before a single arbitrator under the Federal Arbitration Act and pursuant to the Commercial Arbitration Rules of the American Arbitration Association, or its successor, then in effect. The decision of the arbitrator
shall be rendered in writing, shall be final, and may be entered as a judgment in any court in the Commonwealth of Virginia or elsewhere. The parties irrevocably consent to the jurisdiction of the federal and state courts located in Virginia for
this purpose. Each party shall be responsible for its or his own costs incurred in such arbitration and in enforcing any arbitration award, including attorneys’ fees and expenses. 

(b) Notwithstanding the foregoing, Playa Management in its sole and absolute discretion, may bring an action in any court of competent
jurisdiction to seek injunctive relief, for damages and such other relief as Playa Management shall elect to enjoin, enforce or seek recovery for the breach of Executive’s covenants under this Agreement. Such covenants shall be construed as
agreements independent of any other provisions of this Agreement and the existence of any claim or cause of action Executive may have against Playa Management, whether based on this Agreement or otherwise, shall not constitute a defense to the
enforcement by Playa Management of such covenants. 

  
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	11.	Miscellaneous 

 (a) Parachute Payments. In the event that (i) any severance
payment, insurance benefits, accelerated vesting, pro-rated bonus or other benefit payable to Executive shall constitute a “parachute payment” within the meaning of Code Section 280G (“Parachute Payment”) and be
subject to the excise tax imposed by Code Section 4999 (the “Excise Tax”), and (ii) if the payments to Executive were reduced to the minimum extent necessary so that such payments did not constitute Parachute Payments, the
net benefits retained by Executive after the deduction of any federal, state or local income taxes would be greater than the net benefits retained by Executive if there was no such reduction after the deduction of Excise Tax and any federal, state
or local income taxes, then such payments shall be so reduced. Such reduction shall be accomplished in any manner deemed appropriate by Playa Management after consultation with Executive. For purposes of making the foregoing determination:
(1) Parachute Payments provided under arrangements with Executive other than this Agreement, if any, shall be taken into account in determining the total amount of Parachute Payments received by Executive so that the amount of Parachute
Payments that are attributable to provisions of this Agreement is maximized; and (2) Executive shall be deemed to pay federal, state and local income taxes at the highest marginal rate of taxation for Executive’s taxable year in which the
Parachute Payments are includable in Executive’s income for purposes of federal, state and local income taxation. The determination of whether the Excise Tax is payable, and the amount of any reduction necessary to make the Excise Tax not
payable, as well as whether such a reduction would result in greater after-tax benefits to Executive, shall be made in writing in good faith by a nationally-recognized independent certified public accounting firm approved by Playa Management and
Executive, such approval not to be unreasonably withheld (the “Accounting Firm”). For purposes of making the calculations required by this Section 11(a), to the extent not otherwise specified herein, reasonable
assumptions and approximations may be made with respect to applicable taxes and reasonable, good faith interpretations of the Code may be relied upon. Playa Management and Executive shall furnish such information and documents as may be reasonably
requested in connection with the performance of the calculations under this Section 11(a). Playa Management shall bear all costs incurred in connection with the performance of the calculations contemplated by this
Section 11(a). 
 (b) Section 409A Compliance. Notwithstanding anything to the contrary in this Agreement, in-kind
benefits and reimbursements provided under this Agreement shall be provided in accordance with the requirements of Treasury Regulation Section 1.409A-3(i)(1)(iv), such that any in-kind benefits and reimbursements provided under this Agreement
during any calendar year shall not affect in-kind benefits or reimbursements to be provided in any other calendar year, other than an arrangement providing for the reimbursement of medical expenses referred to in Code Section 105(b), and any
in-kind benefits and reimbursements shall not be subject to liquidation or exchange for another benefit. Notwithstanding anything to the contrary in this Agreement, reimbursement requests must be timely submitted by Executive and, if timely
submitted, reimbursement payments shall be promptly made to Executive following such submission, but in no event later than December 31st of the calendar year following the calendar year in which the expense was incurred. In no event shall
Executive be entitled to any reimbursement payments after December 31st of the calendar year following the calendar year in which the expense was incurred. 

  
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 Notwithstanding anything to the contrary in this Agreement, to the maximum extent permitted by
applicable law, amounts payable to Executive pursuant to the severance pay provisions of Section 6 above and the parachute payment provisions of Section 11(a) above are intended to be exempt from treatment as nonqualified
deferred compensation under Code Section 409A to the maximum extent permitted by the Code and applicable Treasury Regulations, including exemptions under Treasury Regulation Section 1.409A-1(b)(9) (separation pay plans) or Treasury
Regulation Section 1.409A-1(b)(4) (short-term deferrals). If Executive is treated as a “specified employee” (as determined by the Playa Management in its discretion in accordance with applicable regulations under Code
Section 409A) at the time of his separation from service (within the meaning of Code Section 409A) from Playa Management and each employer treated as a single employer with Playa Management under Code Section 414(b) or
(c) (provided that in applying such Sections and in accordance with the rules of Treasury Regulations Section 1.409A-1(h)(3), the language “at least 50 percent” shall be used instead of “at least 80 percent”) and
if any amounts of nonqualified deferred compensation (within the meaning of Code Section 409A) are payable under this Agreement by reason of Executive’s separation from service, then payment of the amounts so treated as nonqualified
deferred compensation which would otherwise be payable during the six (6)-month period following Executive’s separation from service shall be delayed until the earlier of (i) the first business day which is at least six (6) months and
one (1) day following the date of such separation from service, (ii) the death of Executive, or (iii) such earlier date on which payment is permitted under Code Section 409A(a)(2)(B), and such payment shall be increased for
delayed payment based on a crediting rate of the applicable federal short-term rate under Code Section 1274(d) (as determined on the date(s) payment(s) would have otherwise been made) from the date payment(s) would have otherwise been made
without regard to this provision and the date payment is actually made. Any series of payments due under this Agreement, other than a payment which is a life annuity, shall for all purposes of Code Section 409A be treated as a series of
separate payments and not as a single payment. If any amount otherwise payable under this Agreement by reason of a termination of employment from Playa Management is treated as nonqualified deferred compensation (within the meaning of Code
Section 409A), then instead of making such payment upon occurrence of the termination of employment, such payment shall be made at such time as Executive has a separation from service (within the meaning of Code Section 409A) from Playa
Management and each employer treated as a single employer with Playa Management, as determined above. 
 (c) Notices. All notices
required or permitted under this Agreement shall be in writing and shall be deemed effective (i) upon personal delivery, (ii) upon deposit with the United States Postal Service, by registered or certified mail, postage prepaid or
(iii) in the case of facsimile transmission or delivery by nationally recognized overnight deliver service, when received, addressed as follows: 
  

	 	(i)	If to Playa Management, to: 

 Playa Management USA, LLC 

3950 University Drive 
 Suite
301 
 Fairfax, Virginia 22030 

Attention: General Counsel 
 Fax
No. 571-529-6091 
  

	 	(ii)	If to Executive, to: 

 Kevin Froemming 

Address on file 

  
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 or to such other address or addresses as either party shall designate to the other in writing
from time to time by like notice. 
 (d) Pronouns. Whenever the context may require, any pronouns used in this Agreement shall
include the corresponding masculine, feminine or neuter forms, and the singular forms of nouns and pronouns shall include the plural, and vice versa. 

(e) Entire Agreement. This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements and
understandings, whether written or oral, relating to the subject matter of this Agreement. 
 (f) Amendment. This Agreement
may be amended or modified only after approval by the Playa Management Board and by a written instrument executed by both Playa Management and Executive. 

(g) Governing Law. This Agreement shall be construed, interpreted, and enforced in accordance with the laws of the Commonwealth
of Virginia, without regard to its conflicts of laws principles. 
 (h) Successors and Assigns; Change in Control. This
Agreement shall be binding upon and inure to the benefit of both parties and each of its successors and assigns, including any entity with which or into which Playa Management may be merged or which may succeed to its assets or business or any
entity to which Playa Management may assign its rights and obligations under this Agreement; provided, however, that the obligations of Executive are personal and shall not be assigned or delegated by him. 

(i) Waiver. No delays or omission by Playa Management or Executive in exercising any right under this Agreement shall operate as
a waiver of that or any other right. A waiver or consent given by Playa Management or Executive on any one (1) occasion shall be effective only in that instance and shall not be construed as a bar or waiver of any right on any other
occasion. 
 (j) Captions. The captions appearing in this Agreement are for convenience of reference only and in no way
define, limit or affect the scope or substance of any section of this Agreement. 
 (k) Severability. In case any
provision of this Agreement shall be held by a court or arbitrator with jurisdiction over the parties to this Agreement to be invalid, illegal or otherwise unenforceable, such provision shall be restated to reflect as nearly as possible the original
intentions of the parties in accordance with applicable law, and the validity, legality and enforceability of the remaining provisions shall in no way be affected or impaired thereby. 

(l) Counterparts. This Agreement may be executed in one (1) or more counterparts, each of which shall be deemed an original
but all of which together shall constitute one (1) and the same instrument. 
 (m) Survival. The provisions of
Sections 7 through 11 of this Agreement shall survive any termination of Executive’s employment. 

  
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	12.	Approvals 

 The effectiveness of this Agreement is subject to the approval of the Playa
Board. Delivery of this Agreement executed by Playa Management to Executive shall be deemed conclusive evidence of such approval and upon such approval this Agreement shall be deemed effective as of the Effective Date. 

 

	13.	No Other Employment or Compensation 

 Executive (x) represents and warrants to Playa
Management and the other Playa Affiliates that, and (y) agrees that during the Employment Period, (a) he is not and shall not be a party to any employment agreement or directly or indirectly involved in any employment or consulting
arrangement or relationship with Playa Management or any other Playa Affiliate, except for this Agreement and as expressly permitted hereunder, and (b) he is not and shall not be directly or indirectly receiving any compensation, fees or
payments of any other kind in exchange for any employment, consulting or other services provided to Playa Management or any other Playa Affiliate, except as provided under this Agreement and as expressly permitted hereunder. 

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Agreement Date. 

 

							
	EXECUTIVE:	 		 	PLAYA MANAGEMENT USA, LLC
				
	 /s/ Kevin Froemming
	 		 	By:	 	 /s/ Bruce D. Wardinski

	Kevin Froemming	 		 		 	Bruce D. Wardinski
		 		 		 	Its Authorized Representative


  
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 Exhibit A 

Sample Separation Agreement 

This Separation Agreement (“Agreement”) is entered as of
                    , between
                     (hereinafter referred to as “Executive”) and Playa Management USA, LLC, a Delaware limited liability
company (hereinafter referred to as the “Company”). Executive and the Company collectively are referred to as the “Parties,” and individually are referred to as a “Party.” 

RECITALS 
 WHEREAS,
Executive was employed by the Company pursuant to the terms of employment agreement dated             , 2016 (the “Employment Agreement”); and 

WHEREAS, Executive’s employment has terminated effective
                     pursuant to Section
                     of the Employment Agreement; and 

WHEREAS, Executive is entitled to certain post-termination payments contingent upon his execution of this Agreement; and 

NOW, THEREFORE, in consideration of the promises, the performance of the covenants and agreements hereinafter contained, and for other
good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties agree as follows: 
 1.
Adoption of Recitals. The Parties hereto adopt the above recitals as being true and correct, and they are incorporated herein as material parts of this Agreement. 

2. Severance Benefits. 

a. Provided that Executive signs and returns this Agreement to the Company without revoking it, and complies with the material terms of this
Agreement, the Company will provide the following Severance Benefits:                      pursuant to
Section 6     of the Employment Agreement. 
 b. Payments upon Separation. All payments in connection
with a separation from service under this Agreement shall be made as of the latest of the following dates: (i) the sixtieth (60th) day following the termination of Executive’s employment and his delivery without revocation of the
executed Agreement; (ii) to the extent required under Section 11(a) of the Employment Agreement, the first business day that is six (6) months following Executive’s separation from service; or (iii) the payment date required
under the terms of any deferred compensation plan subject to the requirements of the Internal Revenue Code (“Code”) Section 409A. Amounts otherwise payable prior to these dates shall be delayed pursuant to this provision.
Executive shall not retain the ability to elect the tax year of any payments under this Agreement and to the extent any payment could be made in one (1) of two (2) tax years, such payment shall be made in the later tax year. All payments
under this Agreement shall be subject to all applicable federal, state and local tax withholding. 

  
 17 








 c. Section 409A Compliance. Notwithstanding anything to the contrary in this
Agreement, in-kind benefits and reimbursements provided under this Agreement shall be provided in accordance with the requirements of Treasury Regulation Section 1.409A-3(i)(1)(iv), such that any in-kind benefits and reimbursements provided
under this Agreement during any calendar year shall not affect in-kind benefits or reimbursements to be provided in any other calendar year, other than an arrangement providing for the reimbursement of medical expenses referred to in Code
Section 105(b), and any in-kind benefits and reimbursements shall not be subject to liquidation or exchange for another benefit. Notwithstanding anything to the contrary in this Agreement, reimbursement requests must be timely submitted by
Executive and, if timely submitted, reimbursement payments shall be promptly made to Executive following such submission, but in no event later than December 31st of the calendar year following the calendar year in which the expense was
incurred. In no event shall Executive be entitled to any reimbursement payments after December 31st of the calendar year following the calendar year in which the expense was incurred. 

Notwithstanding anything to the contrary in this Agreement, to the maximum extent permitted by applicable law, amounts payable to Executive
pursuant to the severance pay provisions of Section 6 of the Employment Agreement and the parachute payment provisions of Section 11(a) of the Employment Agreement are intended to be exempt from treatment as nonqualified deferred
compensation under Code Section 409A to the maximum extent permitted by the Code and applicable Treasury Regulations, including exemptions under Treasury Regulation Section 1.409A-1(b)(9) (separation pay plans) or Treasury Regulation
Section 1.409A-1(b)(4) (short-term deferrals). If Executive is treated as a “ specified employee ” (as determined by the Company in its discretion in accordance with applicable regulations under Code Section 409A) at the time of
his separation from service (within the meaning of Code Section 409A) from the Company and each employer treated as a single employer with the Company under Code Section 414(b) or (c) (provided that in applying such Sections
and in accordance with the rules of Treasury Regulations Section 1.409A-1(h)(3), the language “at least 50 percent” shall be used instead of “at least 80 percent”) and if any amounts of nonqualified deferred compensation
(within the meaning of Code Section 409A) are payable under this Agreement by reason of Executive’s separation from service, then payment of the amounts so treated as nonqualified deferred compensation which would otherwise be payable
during the six (6)-month period following Executive ’s separation from service shall be delayed until the earlier of (i) the first business day which is at least six (6) months and one (1) day following the date of such
separation from service, (ii) the death of Executive, or (iii) such earlier date on which payment is permitted under Code Section 409A(a)(2)(B), and such payment shall be increased for delayed payment based on a crediting rate of the
applicable federal short-term rate under Code Section 1274(d) (as determined on the date(s) payment(s) would have otherwise been made) from the date payment(s) would have otherwise been made without regard to this provision and the date payment
is actually made. Any series of payments due under this Agreement, other than a payment which is a life annuity, shall for all purposes of Code Section 409A be treated as a series of separate payments and not as a single payment. If any amount
otherwise payable under this Agreement by reason of a termination of employment from the Company is treated as nonqualified deferred compensation (within the 

  
 18 








 
meaning of Code Section 409A), then instead of making such payment upon occurrence of the termination of employment, such payment shall be made at such time as Executive has a separation
from service (within the meaning of Code Section 409A) from the Company and each employer treated as a single employer with the Company, as determined above. 

3. Release. In consideration of the Severance Benefits, Executive hereby fully, forever, irrevocably and unconditionally
releases, remises and discharges Playa Management USA, LLC, Playa Hotel & Resorts, B.V., Playa Resorts Management, LLC, and their related affiliates, subsidiaries, parents, predecessors, and successors, and all of their respective past and
present officers, directors, stockholders, partners, members, executives, agents, representatives, plan administrators, attorneys, insurers and fiduciaries (each in their individual and corporate capacities) (collectively, the “Released
Parties”) from any and all claims, charges, complaints, demands, actions, causes of action, suits, rights, debts, sums of money, costs, accounts, reckonings, covenants, contracts, agreements, promises, doings, omissions, damages,
executions, obligations, liabilities, and expenses (including attorneys’ fees and costs), of every kind and nature that Executive ever had or now has against any or all of the Released Parties, including, but not limited to, any and all claims
arising out of or relating to Executive’s employment with and/or separation from the Company, including, but not limited to, all claims under Title VII of the Civil Rights Act of 1964, the Americans With Disabilities Act of 1990, the Age
Discrimination in Employment Act, the Genetic Information Nondiscrimination Act of 2008, the Family and Medical Leave Act, the Worker Adjustment and Retraining Notification Act, Section 806 of the Corporate and Criminal Fraud Accountability Act
of 2002, the Rehabilitation Act of 1973, Executive Order 11246, Executive Order 11141, the Fair Credit Reporting Act, Sections 1981 and 1983 of the Civil Rights Act of 1866, Sections 1981 through 1988 of Title 42 of the United States Code, as
amended, the Immigration Reform and Control Act, the Equal Pay Act, any local, state, federal or foreign whistleblower statute, regulation, ordinance or law, including the Florida Whistleblower Act of 1986 and 1991, the Fair Labor Standards Act, the
Consolidated Omnibus Reconciliation Act, the Occupational Safety and Health Act, the Fair Credit Reporting Act, the Older Workers’ Benefits Protection Act, and the Executive Retirement Income Security Act of 1974, the Florida Civil Rights Act,
the Virginia Human Rights Act, the Virginians with Disabilities Act, the Virginia Equal Pay Act, the Virginia Genetic Testing Law, the Virginia Occupational Safety and Health Act, the Virginia Minimum Wage Act, the Virginia Payment of Wage Law, the
Virginia Right to Work Law, all as amended; any foreign, federal, state and/or local law, statute, regulation or ordinance prohibiting discrimination, retaliation and/or harassment or governing wage or commission payment claims; all common law
claims including, but not limited to, actions in defamation, intentional infliction of emotional distress, misrepresentation, fraud, wrongful discharge, and breach of contract; all claims to any non-vested ownership interest in the Company,
contractual or otherwise, and any claim or damage arising out of Executive’s employment with and/or separation from the Company (including a claim for retaliation) under any common law theory or any federal, state or local statute or ordinance
not expressly referenced above. Executive understands that, by releasing all of Executive’s legally waivable claims, known or unknown, against the Released Parties, Executive is releasing all of Executive’s rights to bring any claims
against any of them based on any actions, decisions or events occurring through the date Executive signs this Agreement including the terms and conditions of Executive’s employment and the termination of Executive’s employment. 

Nothing in this Agreement shall be construed to prohibit Executive from contacting, filing a charge or participating in any proceeding or investigation by
the U.S. Equal Employment Opportunity Commission (the “EEOC”), the Department of Labor (the 

  
 19 








 
“DOL”), the National Labor Relations Board (the “NLRB”), or other government agency. Notwithstanding the foregoing, Executive agrees to waive any right to recover monetary
damages in any charge, complaint, or lawsuit filed by Executive or on Executive’s behalf. 
 4. Continuing
Obligations. Executive acknowledges and reaffirms Executive’s obligation to keep confidential and not to disclose any and all non-public information concerning the Company that Executive acquired during the course of Executive’s
employment with the Company, including, but not limited to, any non-public information concerning the Company’s business affairs, business prospects, and financial condition. Executive further acknowledges and reaffirms Executive’s
obligations set forth in the Sections 7 and 8 of the Employment Agreement, which remain in full force and effect. 
 5.
Cooperation. Following Executive’s termination or resignation, Executive shall assist and cooperate with the Company in the orderly transition of work to others if so requested by the Company. Executive shall cooperate with the
Company and be responsive to requests for information relating to business matters about which Executive may have information or knowledge and reasonably assist the Company, as the case may be, with any litigation, threatened litigation or
arbitration proceeding relating to the Company’s business as to which business Executive had relevant knowledge, and the Company shall reimburse Executive for reasonable costs, including attorneys’ fees and expenses, actually incurred by
Executive in connection with such assistance. 
 6. Non-disparagement. Executive understands and agrees that as a condition
for the consideration herein described, Executive shall not make any false, disparaging or derogatory statements to any person or entity, including any media outlet, regarding the Company or any of its affiliates, subsidiaries, directors, officers,
Executives, agents or representatives or about the Company’s or its subsidiaries’ business affairs and/or financial condition. Executive understands and agrees that Executive’s commitment not to defame, disparage, or impugn
Company’s reputation constitutes a willing and voluntary waiver of Executive’s rights under the First Amendment of the United States Constitution and other laws. However, these non-disparagement obligations, do not limit Executive’s
ability to truthfully communicate with the EEOC, DOL, NLRB and comparable state or local agencies or departments whether such communication is initiated by Executive or in response to the government. 

7. Amendment and Waiver. This Agreement shall be binding upon the Parties and may not be modified in any manner, except by an
instrument in writing of concurrent or subsequent date signed by duly authorized representatives of the Parties hereto. This Agreement is binding upon and shall inure to the benefit of the Parties and their respective agents, assigns, heirs,
executors, successors and administrators. No delay or omission by the Company or Executive in exercising any right under this Agreement shall operate as a waiver of that or any other right. A waiver or consent given by the Company on any one
occasion shall be effective only in that instance and shall not be construed as a bar to or waiver of any right on any other occasion. 
 8.
Validity. Should any provision of this Agreement be declared or be determined by any court of competent jurisdiction to be illegal or invalid, the validity of the remaining parts, terms or provisions shall not be affected thereby and
said illegal or invalid part, term or provision shall be deemed not to be a part of this Agreement. 

  
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 9. Nature of Agreement. Executive understands and agrees that this Agreement is a
separation agreement and does not constitute an admission of liability or wrongdoing on the part of the Company. 
 10.
Acknowledgments. Executive acknowledges that Executive has been given at least 21 days to consider this Agreement, and that the Company advised Executive to consult with an attorney of Executive’s own choosing prior to signing
this Agreement. Executive understands that Executive may revoke this Agreement for a period of seven (7) days after Executive signs this Agreement by notifying the Company’s General Counsel, in writing, and the Agreement shall not be
effective or enforceable until the expiration of the Revocation Period. Executive understands and agrees that by entering into this Agreement, Executive is waiving any and all rights or claims Executive might have under the Age Discrimination in
Employment Act, as amended by the Older Workers Benefit Protection Act, and that Executive has received consideration beyond that to which Executive was previously entitled. 

11. Tax Provision. In connection with the separation benefits to be provided to Executive pursuant to the Employment Agreement,
the Company shall withhold and remit to the tax authorities the amounts required under applicable law, and Executive shall be responsible for any and all applicable taxes with respect to such payments under applicable law. Executive acknowledges
that Executive is not relying upon the advice or representation of the Company with respect to the tax treatment of any of the payments set forth in the Employment Agreement. 

12. Voluntary Assent. Executive affirms that no other promises or agreements of any kind have been made to or with Executive by
any person or entity whatsoever to cause Executive to sign this Agreement, and that Executive fully understands the meaning and intent of this Agreement. Executive states and represents that Executive had an opportunity to fully discuss and review
the terms of this Agreement with an attorney. Executive further states and represents that Executive has carefully read this Agreement, understands the contents herein, freely and voluntarily assents to all of the terms and conditions hereof and
signs Executive’s name of Executive’s own free act. 
 13. Entire Agreement. This Agreement and Sections 7 through
12 of the Employment Agreement, which survive termination of Executive’s employment with the Company, contain and constitute the entire understanding and agreement between Executive and the Company and supersede and cancel any other previous
oral and written negotiations, agreements, and commitments between the Parties. 
 14. Arbitration. 

a. Any disputes or claims between the Company and Executive in any way concerning Executive’s employment, the termination of his
employment under the Employment Agreement, a breach of this Agreement, its enforcement or any other matter relating thereto shall be submitted at the initiative of either Party to mandatory arbitration in the Commonwealth of Virginia before a single
arbitrator under the Federal Arbitration Act and pursuant to the Commercial Arbitration Rules of the American Arbitration Association, or its successor, then in effect. The decision of the arbitrator shall be rendered in writing, shall be final, and
may be entered as a judgment in any court in the Commonwealth of Virginia or elsewhere. The Parties irrevocably consent to the jurisdiction of the federal and state courts located in Virginia for this purpose. Each Party shall be responsible for its
or his own costs incurred in such arbitration and in enforcing any arbitration award, including attorneys’ fees and expenses. 

  
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 b. Notwithstanding the foregoing, the Company in its sole and absolute discretion, may bring an
action in any court of competent jurisdiction to seek injunctive relief, for damages and such other relief as the Company shall elect to enjoin, enforce or seek recovery for the breach of Executive’s covenants under the Employment Agreement.
Such covenants shall be construed as agreements independent of any other provisions of the Employment Agreement and the existence of any claim or cause of action Executive may have against the Company, whether based on this Agreement or otherwise,
shall not constitute a defense to the enforcement by the Company of such covenants. 
 IN WITNESS WHEREOF, the Parties have executed
this Agreement as of the Agreement Date. 
  

							
	EXECUTIVE	 		 	PLAYA MANAGEMENT USA, LLC
				
	  
	 		 	By:	 	  

		 		 	Print Name:	 	  

		 		 	Title:	 	  



  
 22