<PAGE>

                                 EXHIBIT 10.27
ORACLE  NETWORK LICENSE ORDER FORM

     CUSTOMER NAME: Boston Communications Group Inc.
      CONTRACT ADMINISTRATOR: Paul Senn
     PHONE: 617.476.3603
     FAX: 617.692.6200
     CUSTOMER LOCATION:  100 Sylvan Road, Woburn, MA 01801
     TECHNICAL CONTACT: John Cooper
     PHONE:
     FAX:

ORACLE CONTRACT INFORMATION

     AGREEMENT: Software License and Services Agreement
     AGREEMENT NAME: **SLSA Attached**

               This Network License Order Form ("Order Form") is placed in
               accordance with the Agreement specified above
               ("Agreement"), unless otherwise specified.
               Customer hereby orders the Program licenses described herein for
               use in the United States, unless otherwise specified.

A. DESIGNATED SYSTEMS/PROGRAMS

1.  DESIGNATED SYSTEM(S):

     MAKE/MODEL: MS                      CSI:
     OPERATING SYSTEM: Windows NT        MEDIA TYPE      CD

2. USER PROGRAMS:

<TABLE>
<CAPTION>
DESCRIPTION                QUANTITY   LICENSE TYPE  TYPE OF     LIST PRICE  %          NET FEE     LIST        %          SUPPORT
                                                    USE                     DISCOUNT               SUPPORT     DISCOUNT   FEE
                                                                                                   PRICE
<S>                         <C>       <C>           <C>        <C>            <C>      <C>         <C>          <C>       <C>
Oracle7                         1     Full Use      2              --          --        --          --          --        --

                                                    Concurrent
Oracle7                         1     Deployment    20             --          --        --          --          --        --

                                                    Concurrent
Oracle Workgroup Server         1     App-Specific  2 Computer     --          --        --          --          --        --

~Developer/2000                 1     Full Use      2 Named        --          --        --          --          --        --

~Programmer/2000                1     Full Use      2 Named        --          --        --          --          --        --

~Designer/2000                  1     Full Use      2 Named        --          --        --          --          --        --

~Discoverer/2000                1     Full Use      20 Named       --          --        --          --          --        --
                                                              --------    ---------   --------   -------    --------  --------
                                                    SUBTOTAL      --          --        --          --          --        --


</TABLE>


"CONFIDENTIAL MATERIAL OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION. HEAVY BLACK LINES DENOTE SUCH OMISSIONS."





<PAGE>

3.   ORDER SUMMARY

                                            TOTAL LICENSE FEES:      --

                             SERVER TECHNICAL SUPPORT TYPE:          Silver
                      INITIAL YEAR ANNUAL TECHNICAL SUPPORT FEE:     --


                        # of TRAINING UNITS(@ $380/each):            --
                                                TRAINING UNITS:      --

                        TOTAL FEES DUE AS OF THE EFFECTIVE DATE:     --




"CONFIDENTIAL MATERIAL OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION. HEAVY BLACK LINES DENOTE SUCH OMISSIONS."






<PAGE>

ORACLE

B.  GENERAL TERMS

1.   Definitions.
     -----------

     a. License Type
               .  "Full Use Programs": unaltered versions of the Programs with
                  all functions intact.

               .  "Deployment Programs": may be used only to execute existing
                  applications or reports.  They may not be used to build or
                  modify reports or applications.  Deployment Programs are to be
                  generated by Customer from Full Use Programs.

               .  "Application Specific Deployment Programs" are limited to use
                  solely for the purpose of running the Customer Application
                  designated below, and may not be used to create or alter
                  tables or reports except as necessary for operating the
                  Customer Application.  Customer Application is defined as:
                  Transactions Originating from Telecommunications Switch.
                  Application Specific Deployment Programs are to be generated
                  by Customer from Full Use programs.

     b. User/Device Type

               .  "Named User or Developer": is defined as an individual who is
                  authorized by Customer to use the Oracle Programs, regardless
                  of whether the individual is actively using Programs at any
                  given time.

               .  "Concurrent Devices/Concurrent Access": the maximum number of
                  input devices accessing the Programs at any given point in
                  time.  If multiplexing software or hardware (e.g. a TP
                  monitor) is used, this number must be measured at the
                  multiplexing front-end.

     c. Network
               .  "Network any number of computers of the Designated Systems
                  listed in this document which are directly or indirectly
                  connected by connectivity Programs.

     d. Other
               .  "Per Computer": licensed for use on a single specified
                  computer.

               .  "Client": a computer which (1) is used by only one person at a
                  time, and (2) executes Oracle software in local memory or
                  stores the software on a local storage device.

               .  Program: Full Use licenses of Programs marked with the symbol
                  "-" also include an unlimited number of deployment licenses
                  for the Programs as specified in the Documentation,
<PAGE>

2. Technical Support.  Customer shall designate one Customer employee (plus
   -----------------
   twice as many as designated Customer employees as backups) who shall serve as
   the sole liaison between Customer and Oracle as Customer's on-site Technical
   Support Contact.  Customer shall notify Oracle whenever the designated
   Technical Contact responsibilities are transferred to another employee.
   Technical Support is effective upon shipment (or upon Order Form Effective
   Date for products not requiring shipment).  Support fees are due and payable
   annually in advance.  Technical Support for the second year and thereafter
   will be based on Oracle's then current support pncing.  For any Technical
   Support Updates to the Programs provided under this Order Form, Oracle shall
   ship to the Customer Location specified above one Technical Support Update
   copy for each operating system.  Customer shall be responsible for copying
   and installing the Updates on the Designated Systems in the Network for which
   the Programs are licensed.  Thereafter, Customer may obtain annual Technical
   Support services from Oracle under Oracle's Technical Support fees and
   policies in effect when such services are ordered.


3. Miscellaneous.  Oracle shall deliver to the Customer Location, for use in the
   -------------
   U.S., one (1) copy of the software media ("Master Copy") and one (1) set of
   Documentation (cd-rom or bound, whichever is generally available) for each
   licensed Program currently available in production release as of the
   Effective Date below for use on the Network.  Customer shall have the right
   to make up to one copy of the Program(s), including Documentation, for each
   licensed Named User/Concurrent Device of the Programs and the customer shall
   be responsible for installation of the software.  The License Fees specified
   above shall be due and payable net 30 days from the invoice date, and shall
   be noncancellable and the sum paid nonrefundable.  Customer agrees to pay
   applicable sales/use tax, media, and shipping charges.  The following
   shipping terms shall apply: FOB Destination, Prepaid and Add.  Oracle may
   refer to Customer as a customer in sales presentations, marketing vehicles
   and activities.

4. Additional Designated System, Until 2 years from the Effective Date, Customer
   ----------------------------
   shall have the option to add 4 additional Designated System(s) ("Additional
   Designated System(s)") to this Order Form at no charge, provided: (i) the
   Programs licensed herein are available in production release status on the
   Additional Designated System at the time Customer elects to add the
   Additional Designated System; and (ii) Customer has continuously maintained
   Technical Support for such Programs.

Oracle shall ship to the Customer Location a single master copy of the Programs
licensed herein for the Additional Designated System added.  These Programs may
only be copied and installed in accordance with the terms of the Order Form;
Oracle has no @er shipment obligation other than as specified above.  Customer
acknowledges that the Programs licensed herein for use on the Additional
Designated System may not be currently available.  Customer agrees that it has
not relied on the availability of such Programs licensed herein in executing
this Order Form and that the availability of such Programs licensed herein will
not affect Customer's payment obligations hereunder.  Oracle is under no
obligation to make available any Programs or Program/Designated System
combinations.  The following shipping terms shall apply: FOB Destination,
Prepaid and Add.
<PAGE>

5.Additional Named Users/Concurrent Devices.  For 2 years from the Effective
  -----------------------------------------
Date and provided Customer has continuously maintained Technical Support,
Customer may increase the number of Named Users/Concurrent Devices accessing the
Programs on the Network ("Additional Named Users/Concurrent Devices") by paying
Oracle an additional fee per Named User/Concurrent Device for the applicable
Programs, as specified below:
<TABLE>
<CAPTION>

                                                                      License Fee per
Program                  TM of User/Device  License Type  Additional Named User/Concurrent Device
-----------------------  -----------------  ------------  ---------------------------------------
<S>                      <C>                <C>           <C>
     Oracle7 Server      Concurrent         Full Use              --
     Oracle7 Server      Concurrent         Deployment            --
     Workgroup Server    Computer           App-Specific          --
     Developer/2000      Named              Full Use              --
     Programmer/2000     Named              Full Use              --
     Designer/2000       Named              Full Use              --
     Discoverer/2000     Named              Full Use              --

</TABLE>

   Each order for Additional Users must be at least $10,000 in net license fees;
   applicable sales, tax will be added to the fee.  All applicable fees shall be
   due and payable on the date that Customer notifies Oracle in writing of its
   exercise of this option; Oracle has no shipment obligation.  Upon election,
   this payment obligation is noncancelable, and the sum paid is nonrefundable.

   At the time of election, Customer may obtain Technical Support services from
   Oracle for Additional Named Users/Concurrent Devices ordered pursuant to this
   option at Oracle's applicable Technical Support fees and policies in effect
   when such services are ordered.

6. Additional Programs.  For a period of 2 years from the Effective Date,
   -------------------
   Customer may add the Programs listed below to the Network provided that such
   Programs are available in production release and are listed on Oracle's U.S.
   Price List for installation on the Designated Systems as of the Effective
   Date.  The license fee for such Programs shall be at the price specified
   below.  Customer may acquire Technical Support from Oracle for such Programs
   under Oracle's Technical Support fees and policies in effect when an order is
   placed.

<TABLE>
<CAPTION>
                                                      License fee
       Prograrn     License Type  User/Device Type  Per License Type
       --------     ------------  ----------------  ----------------
<S>                 <C>           <C>                <C>
     Oracle7 Server  Computer      App-Specific            --

</TABLE>


"CONFIDENTIAL MATERIAL OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION. HEAVY BLACK LINES DENOTE SUCH OMISSIONS."




<PAGE>

Customer and Oracle agree that the terms and pricing of this Order Form shall
not be disclosed without the prior written consent of the other party.
This quote is valid through October 25, 1996 and shall become binding upon
execution by Customer and acceptance by Oracle.


     BOSTON COMMUNICATIONS GROUP, INC      ORACLE CORPORATION

     Signature: /s/ George Hertz           Signature: /s/ Maia Burke
               --------------------                  ---------------------
     Name:     George K. Hertz             Name:     Maia Burke
               --------------------                  ---------------------

     Title:    President & CEO             Title:    Manager, Sales Support
               --------------------                  ---------------------

     Effective Date: October 30, 1996

     Quote Number: q2-4/degoroff/azeilman:Ol-oct-96
<PAGE>

SHIIPMENT SUMMARY:

<TABLE>
<CAPTION>

<S>                       <C>                 <C>         <C>
                                                          CSI
PROGRAMS                   DESIGNATED SYSTEMS  MEDIA TYPE  NUMBER
Oracle7 Server             Windows NT          CD
Oracle Workgroup Server    Windows NT          CD
Developer/2000             Windows NT          CD
Programmer/2000            Windows NT          CD
Designer/2000              Windows NT          CD
Discoverer/2000            Windows NT          CD

</TABLE>