##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark one)

|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended June 30, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

Commission file number: 000-51002

ZIPREALTY, INC.

(Exact name of registrant as specified in its charter)



|                         |  |                                     
|------------------------ |  | ------------------------------------
|DELAWARE                 |  | 94-3319956                          
|(State of incorporation) |  | (IRS employer
identification number)



|                                             |  |           
|-------------------------------------------- |  | ----------
|2000 POWELL STREET, SUITE 300
EMERYVILLE, CA |  | 94608     
|(Address of principal executive offices)     |  | (Zip Code)

(510)
735-2600

(Registrants telephone number)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes  x    No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of accelerated filer, large accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check one):



|                          |  |                     |  |                                               |  |                            
|------------------------- |  | ------------------- |  | --------------------------------------------- |  | ---------------------------
|Large accelerated filer  ̈ |  | Accelerated filer  ̈ |  | Non-accelerated filer  ̈                       |  | Smaller reporting company þ
|                          |  |                     |  | (Do not check if a smaller
reporting company) |  |                            

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Exchange Act).    Yes   ̈    No  x

We had 20,490,635 shares of common stock outstanding at July 30, 2010.









---

##### Table of Contents

TABLE OF CONTENTS



|                               |  |                                                                                                                     |  |     
|------------------------------ |  | ------------------------------------------------------------------------------------------------------------------- |  | ----
|                               |  |                                                                                                                     |  | Page
|                               | 
|PART I  FINANCIAL INFORMATION |  | 4                                                                                                                  
|                               |  |                                                                                                                    
|Item 1.                        |  | Unaudited Condensed Consolidated Financial Statements                                                               |  | 4   
|                               |  |                                                                                                                    
|                               |  | Unaudited Condensed Consolidated Balance Sheets as of June 30, 2010 and December 31, 2009                           |  | 4   
|                               |  |                                                                                                                    
|                               |  | Unaudited Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2010 and 2009 |  | 5   
|                               |  |                                                                                                                    
|                               |  | Unaudited Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2010 and 2009           |  | 6   
|                               |  |                                                                                                                    
|                               |  | Notes to Unaudited Condensed Consolidated Financial Statements                                                      |  | 7   
|                               |  |                                                                                                                    
|Item 2.                        |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                               |  | 13  
|                               |  |                                                                                                                    
|Item 3.                        |  | Quantitative and Qualitative Disclosures About Market Risk                                                          |  | 27  
|                               |  |                                                                                                                    
|Item 4.                        |  | Controls and Procedures                                                                                             |  | 27  
|                               | 
|PART II  OTHER INFORMATION    |  | 28                                                                                                                 
|                               |  |                                                                                                                    
|Item 1.                        |  | Legal Proceedings                                                                                                   |  | 28  
|                               |  |                                                                                                                    
|Item 1A.                       |  | Risk Factors                                                                                                        |  | 28  
|                               |  |                                                                                                                    
|Item 5.                        |  | Other Information                                                                                                   |  | 28  
|                               |  |                                                                                                                    
|Item 6.                        |  | Exhibits                                                                                                            |  | 28  
|                               | 
|SIGNATURE                      |  | 29                                                                                                                 
|                               | 
|EXHIBIT INDEX                  |  | 30                                                                                                                 



2



---

##### Table of Contents

Statement regarding forward-looking statements

This report includes forward-looking statements. Forward-looking statements provide current expectations of future events based on certain
assumptions and include any statement that does not directly relate to any historical or current fact. All statements other than statements of historical facts contained in this report, including statements regarding our future financial position,
business strategy and operations, and plans and objectives of management, are forward-looking statements. The words believe, may, will, should, could, estimate,
continue, anticipate, intend, expect, plan, potential, predict, project, designed, provides, facilitates,
assists, helps and similar expressions, as they relate to us, are intended to identify forward-looking statements. Forward-looking statements contained in this report include, but are not limited to, statements relating to:



| |  |  | trends in the residential real estate market, the market for mortgages, and the general economy;
| | - |  | ------------------------------------------------------------------------------------------------



| |  |  | our future financial results;
| | - |  | -----------------------------



| |  |  | our future growth and expansion;
| | - |  | --------------------------------



| |  |  | our future advertising and marketing activities;
| | - |  | ------------------------------------------------



| |  |  | our future investment in technology, and
| | - |  | ----------------------------------------



| |  |  | the impact of transitioning certain of our agents from employees to independent contractors.
| | - |  | --------------------------------------------------------------------------------------------

We have based these forward-looking statements principally on our current expectations and projections about future events and financial
trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. No forward-looking statement is a guarantee of future performance and you should not place undue reliance on any forward-looking
statement.

These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those
described in Risk Factors in Item 1A of Part I of our annual report on Form 10-K for our fiscal year ended December 31, 2009, as such disclosure may be revised under Risk Factors in Item 1A of Part II of
this report. Readers should carefully review such cautionary statements as they identify certain important factors that could cause actual results to differ materially from those in the forward-looking statements and from historical trends. Those
cautionary statements are not exclusive and are in addition to other factors discussed elsewhere in this report or in materials incorporated herein by reference.

In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this report may not
occur and actual results could differ materially from those anticipated or implied in the forward-looking statements. Except as otherwise required by law, we do not intend to update or revise any forward-looking statement contained in this report.

Trademarks

ZipRealty, ZipAgent, ZipNotify, and Your home is where our heart is
are some of our registered trademarks in the United States. We also own the rights to the domain name www.Real-Estate.com. REALTOR and REALTORS are registered trademarks of the National Association of
REALTORS®. All other trademarks, trade names and service marks appearing in this report are the property of
their respective owners.

Internet site

Our Internet address is www.ziprealty.com. We make publicly available free of charge on our Internet website our annual report on
Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably
practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission. Information contained on our website is not a part of this report.

Where you can find additional information

You may review a copy of this report, including exhibits and any schedule filed therewith, and obtain copies of such materials at
prescribed rates, at the Securities and Exchange Commissions Public Reference at 100 F Street NE, Washington, D.C. 20549. You may obtain information on the operation of the Public Reference Room by calling the Securities and
Exchange Commission at 1-800-SEC-0330. The Securities and Exchange Commission maintains a website (http://www.sec.gov) that contains reports, proxy and information statements and other information regarding registrants, such as ZipRealty, that file
electronically with the Securities and Exchange Commission.



3



---

##### Table of Contents

PART I  FINANCIAL INFORMATION



|Item 1. | Unaudited Condensed Consolidated Financial Statements:
|------- | ------------------------------------------------------

ZIPREALTY, INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except per share amounts)



|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------ | ------- | - | ---------------- | - | ------- | -
|                                                                                                                                                  |  | June 30,2010 |         |   | December 31,2009 |  
|Assets                                                                                                                                            |  |              |         |   |                  |   |         |  
|Current assets                                                                                                                                    |  |              |         |   |                  |   |         |  
|Cash and cash equivalents                                                                                                                         |  | $            | 21,512  |   |                  | $ | 23,737  |  
|Short-term investments                                                                                                                            |  |              | 18,361  |   |                  |   | 20,397  |  
|Accounts receivable, net of allowance of $83 and $29, respectively                                                                                |  |              | 3,016   |   |                  |   | 1,603   |  
|Prepaid expenses and other current assets                                                                                                         |  |              | 2,327   |   |                  |   | 2,726   |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total current assets                                                                                                                              |  |              | 45,216  |   |                  |   | 48,463  |  
|Restricted cash                                                                                                                                   |  |              | 90      |   |                  |   | 110     |  
|Property and equipment, net                                                                                                                       |  |              | 3,188   |   |                  |   | 3,390   |  
|Intangible assets, net                                                                                                                            |  |              | 44      |   |                  |   | 58      |  
|Other assets                                                                                                                                      |  |              | 264     |   |                  |   | 371     |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total assets                                                                                                                                      |  | $            | 48,802  |   |                  | $ | 52,392  |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|                                                                                                                                                  |  |             
|Liabilities and Stockholders Equity                                                                                                              |  |              |         |   |                  |   |         |  
|Current liabilities                                                                                                                               |  |              |         |   |                  |   |         |  
|Accounts payable                                                                                                                                  |  | $            | 2,640   |   |                  | $ | 1,620   |  
|Accrued expenses and other current liabilities                                                                                                    |  |              | 8,915   |   |                  |   | 8,815   |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total current liabilities                                                                                                                         |  |              | 11,555  |   |                  |   | 10,435  |  
|Other long-term liabilities                                                                                                                       |  |              | 242     |   |                  |   | 327     |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total liabilities                                                                                                                                 |  |              | 11,797  |   |                  |   | 10,762  |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Commitments and contingencies (Note 8)                                                                                                            |  |              |         |   |                  |   |         |  
|Stockholders equity                                                                                                                              |  |              |         |   |                  |   |         |  
|Common stock: $0.001 par value; 100,000 shares authorized; 24,037 and 23,930 shares issued and 20,502 and 20,445 shares
outstanding, respectively |  |              | 24      |   |                  |   | 24      |  
|Additional paid-in capital                                                                                                                        |  |              | 154,317 |   |                  |   | 152,440 |  
|Common stock warrants                                                                                                                             |  |              | 4       |   |                  |   | 4       |  
|Accumulated other comprehensive loss                                                                                                              |  |              | (8      | ) |                  |   | (153    | )
|Accumulated deficit                                                                                                                               |  |              | (99,819 | ) |                  |   | (93,375 | )
|Treasury stock at cost: 3,535 and 3,485 shares, respectively                                                                                      |  |              | (17,513 | ) |                  |   | (17,310 | )
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total stockholders equity                                                                                                                        |  |              | 37,005  |   |                  |   | 41,630  |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Total liabilities and stockholders equity                                                                                                        |  | $            | 48,802  |   |                  | $ | 52,392  |  
|                                                                                                                                                  |  |              |         |   |                  |   |         |  

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.



4



---

##### Table of Contents

ZIPREALTY, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)



|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|------------------------------------------- |  | -------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------- | -
|                                            |  | Three Months EndedJune 30, |        |   | Six Months EndedJune 30, |  
|                                            |  | 2010                       |        |   | 2009                     |   |        | 2010 |  |   | 2009   |  
|Net transaction revenues                    |  | $                          | 36,415 |   |                          | $ | 31,702 |      |  | $ | 61,256 |   |  | $ | 53,054  |  
|Marketing and other revenues                |  |                            | 1,169  |   |                          |   | 432    |      |  |   | 2,116  |   |  |   | 792     |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Net revenues                                |  |                            | 37,584 |   |                          |   | 32,134 |      |  |   | 63,372 |   |  |   | 53,846  |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Operating expenses                          |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Cost of revenues                            |  |                            | 20,995 |   |                          |   | 18,909 |      |  |   | 36,301 |   |  |   | 32,743  |  
|Product development                         |  |                            | 2,257  |   |                          |   | 2,344  |      |  |   | 4,672  |   |  |   | 4,656   |  
|Sales and marketing                         |  |                            | 11,645 |   |                          |   | 10,237 |      |  |   | 22,411 |   |  |   | 20,181  |  
|General and administrative                  |  |                            | 2,990  |   |                          |   | 3,278  |      |  |   | 6,599  |   |  |   | 6,757   |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Total operating expenses                    |  |                            | 37,887 |   |                          |   | 34,768 |      |  |   | 69,983 |   |  |   | 64,337  |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Loss from operations                        |  |                            | (303   | ) |                          |   | (2,634 | )    |  |   | (6,611 | ) |  |   | (10,491 | )
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Other income (expense), net                 |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Interest income                             |  |                            | 78     |   |                          |   | 200    |      |  |   | 167    |   |  |   | 509     |  
|Other income (expense), net                 |  |                            |       |   |                          |   | 1      |      |  |   |       |   |  |   | 1       |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Total other income (expense), net           |  |                            | 78     |   |                          |   | 201    |      |  |   | 167    |   |  |   | 510     |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Loss before income taxes                    |  |                            | (225   | ) |                          |   | (2,433 | )    |  |   | (6,444 | ) |  |   | (9,981  | )
|Provision for income taxes                  |  |                            |       |   |                          |   |       |      |  |   |       |   |  |   |        |  
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Net loss                                    |  | $                          | (225   | ) |                          | $ | (2,433 | )    |  | $ | (6,444 | ) |  | $ | (9,981  | )
|                                            |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Net loss per share:                         |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Basic and diluted                           |  | $                          | (0.01  | ) |                          | $ | (0.12  | )    |  | $ | (0.32  | ) |  | $ | (0.50   | )
|Weighted average common shares outstanding: |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Basic and diluted                           |  |                            | 20,338 |   |                          |   | 20,140 |      |  |   | 20,381 |   |  |   | 20,136  |  

The accompanying notes
are an integral part of these unaudited condensed consolidated financial statements.



5



---

##### Table of Contents

ZIPREALTY, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)



|                                                                           |  |                          |        |   |      |   |        |  
|-------------------------------------------------------------------------- |  | ------------------------ | ------ | - | ---- | - | ------ | -
|                                                                           |  | Six Months EndedJune 30, |       
|                                                                           |  | 2010                     |        |   | 2009 |  
|Cash flows from operating activities                                       |  |                          |        |   |      |   |        |  
|Net loss                                                                   |  | $                        | (6,444 | ) |      | $ | (9,981 | )
|Adjustments to reconcile net loss to net cash used in operating activities |  |                          |        |   |      |   |        |  
|Depreciation and amortization                                              |  |                          | 1,156  |   |      |   | 1,285  |  
|Amortization of intangible assets                                          |  |                          | 14     |   |      |   | 15     |  
|Stock-based compensation expense                                           |  |                          | 1,738  |   |      |   | 2,079  |  
|Provision for doubtful accounts                                            |  |                          | 54     |   |      |   |       |  
|Amortization of short-term investment premium (discount)                   |  |                          | 310    |   |      |   | (17    | )
|Loss on disposal of property and equipment                                 |  |                          |       |   |      |   | 7      |  
|                                                                           |  |                         
|Changes in operating assets and liabilities                                |  |                          |        |   |      |   |        |  
|Accounts receivable                                                        |  |                          | (1,467 | ) |      |   | (720   | )
|Prepaid expenses and other current assets                                  |  |                          | 399    |   |      |   | 385    |  
|Other assets                                                               |  |                          | 107    |   |      |   | 288    |  
|Accounts payable                                                           |  |                          | 1,020  |   |      |   | 541    |  
|Accrued expenses and other current liabilities                             |  |                          | 146    |   |      |   | 2,296  |  
|Other long-term liabilities                                                |  |                          | (85    | ) |      |   | (40    | )
|                                                                           |  |                          |        |   |      |   |        |  
|Net cash used in operating activities                                      |  |                          | (3,052 | ) |      |   | (3,862 | )
|                                                                           |  |                          |        |   |      |   |        |  
|Cash flows from investing activities                                       |  |                          |        |   |      |   |        |  
|Restricted cash                                                            |  |                          | 20     |   |      |   | 20     |  
|Proceeds from sale and maturity of short-term investments                  |  |                          | 1,871  |   |      |   | 21,440 |  
|Purchases of property and equipment                                        |  |                          | (919   | ) |      |   | (746   | )
|                                                                           |  |                          |        |   |      |   |        |  
|Net cash provided by investing activities                                  |  |                          | 972    |   |      |   | 20,714 |  
|                                                                           |  |                          |        |   |      |   |        |  
|Cash flows from financing activities                                       |  |                          |        |   |      |   |        |  
|Proceeds from stock option exercises                                       |  |                          | 58     |   |      |   | 6      |  
|Acquisition of treasury stock                                              |  |                          | (203   | ) |      |   | (30    | )
|                                                                           |  |                          |        |   |      |   |        |  
|Net cash used in financing activities                                      |  |                          | (145   | ) |      |   | (24    | )
|                                                                           |  |                          |        |   |      |   |        |  
|Net increase (decrease) in cash and cash equivalents                       |  |                          | (2,225 | ) |      |   | 16,828 |  
|                                                                           |  |                          |        |   |      |   |        |  
|Cash and cash equivalents at beginning of period                           |  |                          | 23,737 |   |      |   | 18,500 |  
|                                                                           |  |                          |        |   |      |   |        |  
|Cash and cash equivalents at end of period                                 |  | $                        | 21,512 |   |      | $ | 35,328 |  
|                                                                           |  |                          |        |   |      |   |        |  

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.



6



---

##### Table of Contents

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. BACKGROUND AND BASIS OF PRESENTATION

The accompanying unaudited interim condensed consolidated financial statements as of June 30, 2010 and 2009 and for the three and six
months then ended have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and the rules and regulations of the U.S. Securities and Exchange Commission
(SEC). Accordingly, they do not include all of the information and footnotes required by Generally Accepted Accounting Principles (GAAP) for annual financial statements. In the opinion of the Companys management, the
unaudited interim condensed consolidated financial statements have been prepared on the same basis as the audited financial statements, and include all adjustments, consisting only of normal recurring adjustments, necessary for the fair presentation
of the Companys financial position for the periods presented. The results for the three and six months ended June 30, 2010 are not necessarily indicative of the results to be expected for the year ending December 31, 2010, or any
other period. The unaudited condensed consolidated balance sheet at December 31, 2009 has been derived from the audited consolidated balance sheet at that date but does not include all of the information and footnotes required by accounting
principles generally accepted in the United States of America for complete financial statements. These financial statements and notes should be read in conjunction with the audited financial statements and notes thereto included in the
Companys annual report on Form 10-K for the year ended December 31, 2009.

Principles of consolidation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries and reflect the elimination of
intercompany accounts and transactions.

Seasonality

The Companys net transaction revenues and income (loss) from operations have historically varied from quarter to quarter. Such
variations are principally attributable to variations in home sales activity over the course of the calendar year. The Company has historically experienced lower net transaction revenues during the first quarter because holidays and adverse weather
conditions in certain regions typically reduce the level of sales activity and listings inventories between the Thanksgiving and Presidents Day holidays. Net transaction revenues during the three months ended June 30, 2009 and 2008
accounted for approximately 26.3% and 28.3% of annual net transaction revenues in 2009 and 2008, respectively. Net transaction revenues during the six months ended June 30, 2009 and 2008 accounted for approximately 43.9% and 47.4% of annual net
transaction revenues in 2009 and 2008, respectively.

2. RECENT ACCOUNTING PRONOUNCEMENTS

In January 2010, the FASB issued new accounting guidance related to the disclosure requirements for fair value measurements and provides
clarification for existing disclosures requirements, which amends the use of the fair value measures and the related disclosures. This new guidance requires new disclosures for transfers in and out of Level 1 and Level 2 fair value measurements. The
Company adopted the provisions of this new guidance and its adoption did not have any significant impact on the Companys 2010 consolidated financial position, results of operations and cash flows.

3. SHORT-TERM INVESTMENTS AND FAIR VALUE MEASUREMENTS

At June 30, 2010, short-term investments were classified as available-for-sale securities, except for restricted cash, and were
reported at fair value as follows:



|                                     |  |                    |        |                      |   |                       |  |   |                    |   |  |   |       
|------------------------------------ |  | ------------------ | ------ | -------------------- | - | --------------------- |  | - | ------------------ | - |  | - | ------
|                                     |  | GrossAmortizedCost |        | GrossUnrealizedGains |   | GrossUnrealizedLosses |  |   | EstimatedFairValue
|                                     |  | (In thousands)    
|Money market securities              |  | $                  | 16,118 |                      | $ | 1                     |  | $ |                   |   |  | $ | 16,119
|Asset backed                         |  |                    | 2,000  |                      |   |                      |  |   | (11                | ) |  |   | 1,989 
|Mortgage backed                      |  |                    | 617    |                      |   | 3                     |  |   |                   |   |  |   | 620   
|Corporate obligations                |  |                    | 5,465  |                      |   |                      |  |   | (11                | ) |  |   | 5,454 
|US Government and agency obligations |  |                    | 9,288  |                      |   | 10                    |  |   |                   |   |  |   | 9,298 
|                                     |  |                    |        |                      |   |                       |  |   |                    |   |  |   |       
|Total                                |  | $                  | 33,488 |                      | $ | 14                    |  | $ | (22                | ) |  | $ | 33,480
|                                     |  |                    |        |                      |   |                       |  |   |                    |   |  |   |       



7



---

##### Table of Contents

|                       |  |                |       
|---------------------- |  | -------------- | ------
|                       |  | June 30,2010  
|                       |  | (In thousands)
|Recorded as:           |  |                |       
|Cash equivalents       |  | $              | 15,119
|Short-term investments |  |                | 18,361
|                       |  |                |       
|                       |  | $              | 33,480
|                       |  |                |       

At June 30, 2010 the fair value of the
Companys investments that had been in an unrealized loss position for over twelve months was $2.0 million and the related unrealized loss was approximately $11,000. The Company evaluates its investments periodically for possible
other-than-temporary impairment and records impairment charges equal to the amount that the carrying value of its available-for-sale securities exceeds the estimated fair market value of the securities as of the evaluation date, if appropriate. The
Company considers various factors such as the length of time and extent to which fair value has been below cost basis and the financial condition of the issuer. The Company has no requirement or intent to sell the securities and expects to recover
up to (or beyond) the initial cost of the investment. The evaluation of asset and mortgage backed securities involves many factors including, but not limited to, lien position, loan to value ratios, fixed vs. variable rate, amount of
collateralization, delinquency rates, credit support, and servicer and originator quality. Based on its evaluation, the Company has determined that the unrealized loss is temporary and, accordingly, no impairment charge on investments has been
recorded in the three and six months ended June 30, 2010. The factors evaluated in this determination may change and an impairment charge may be recorded in the future.

The estimated fair value of short-term investments classified by date of contractual maturity at June 30, 2010 was as follows:



|                                       |  |                |       
|-------------------------------------- |  | -------------- | ------
|                                       |  | June 30,2010  
|                                       |  | (In thousands)
|Due within one year or less            |  | $              | 30,871
|Due after one year through two years   |  |                |      
|Due after two years through four years |  |                | 2,609 
|                                       |  |                |       
|                                       |  | $              | 33,480
|                                       |  |                |       

Fair Value Measurements

The Company follows the accounting standards establishing a fair value hierarchy to prioritize the inputs used in valuation techniques.
There are three broad levels to the fair value hierarchy of inputs to fair value; Level 1 is the highest priority and Level 3 is the lowest priority. The three levels of the fair value hierarchy and are as follows:



| |  |  | Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets;
| | - |  | -------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 2: Inputs reflect quoted prices for identical assets or liabilities in markets that are not active; quoted prices for similar assets or
liabilities in active markets; inputs other than quoted prices that are observable for the asset or the liability, or inputs that are derived principally from or corroborated by observable market data by correlation or other means;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 3: Unobservable inputs reflecting the Companys own assumptions incorporated in valuation techniques used to determine fair value. These
assumptions are required to be consistent with market participant assumptions that are reasonably available.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Company measures and reports certain financial assets at fair value on a recurring basis, including its investments in money market
funds and available-for-sale securities. At June 30, 2010 there were no liabilities within the scope of the accounting standards.

At June 30, 2010, our available-for-sale short-term investments, measured at fair value on a recurring basis, by level within the
fair value hierarchy were as follows:



|                                     |  |                |        |         |   |         |  |       |   |  |   |       
|------------------------------------ |  | -------------- | ------ | ------- | - | ------- |  | ----- | - |  | - | ------
|                                     |  | Level 1        |        | Level 2 |   | Level 3 |  | Total
|                                     |  | (In thousands)
|Money market securities              |  | $              | 16,119 |         | $ |        |  | $     |  |  | $ | 16,119
|Asset backed                         |  |                |       |         |   | 1,989   |  |       |  |  |   | 1,989 
|Mortgage backed                      |  |                |       |         |   | 620     |  |       |  |  |   | 620   
|Corporate obligations                |  |                |       |         |   | 5,454   |  |       |  |  |   | 5,454 
|US Government and agency obligations |  |                |       |         |   | 9,298   |  |       |  |  |   | 9,298 
|                                     |  |                |        |         |   |         |  |       |   |  |   |       
|Total                                |  | $              | 16,119 |         | $ | 17,361  |  | $     |  |  | $ | 33,480
|                                     |  |                |        |         |   |         |  |       |   |  |   |       

The fair value of the Companys investments in
money market funds, included within money market securities, approximates their face value and has been included in cash and cash equivalents.



8



---

##### Table of Contents

4. NET INCOME (LOSS) PER SHARE

The following table sets forth the computation of basic and dilutive net income (loss) per share for the periods indicated:



|                                              |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|--------------------------------------------- |  | ------------------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                              |  | Three Months EndedJune 30,            |        |   | Six Months EndedJune 30, |  
|                                              |  | 2010                                  |        |   | 2009                     |   |        | 2010 |  |   | 2009   |  
|                                              |  | (In thousands, except per share data) |       
|Numerator:                                    |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Net loss                                      |  | $                                     | (225   | ) |                          | $ | (2,433 | )    |  | $ | (6,444 | ) |  | $ | (9,981 | )
|                                              |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|                                              |  |                                       |        |  
|Denominator:                                  |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Shares used to compute EPS basic and diluted: |  |                                       | 20,338 |   |                          |   | 20,140 |      |  |   | 20,381 |   |  |   | 20,136 |  
|Net loss per share basic and diluted:         |  | $                                     | (0.01  | ) |                          | $ | (0.12  | )    |  | $ | (0.32  | ) |  | $ | (0.50  | )

The following
weighted-average outstanding options, warrants and non-vested common shares were excluded in the computation of diluted net loss per share for the periods presented because including them would be anti-dilutive:



|                                  |  |                            |  |                          |  |       |  |      
|--------------------------------- |  | -------------------------- |  | ------------------------ |  | ----- |  | -----
|                                  |  | Three Months EndedJune 30, |  | Six Months EndedJune 30,
|                                  |  | 2010                       |  | 2009                     |  | 2010  |  | 2009 
|                                  |  | (In thousands)            
|Options to purchase common stock  |  | 4,596                      |  | 5,241                    |  | 4,446 |  | 5,226
|Warrants to purchase common stock |  | 3                          |  | 3                        |  | 3     |  | 3    
|Nonvested common stock            |  | 192                        |  | 274                      |  | 189   |  | 251  
|                                  |  |                            |  |                          |  |       |  |      
|Total                             |  | 4,791                      |  | 5,518                    |  | 4,638 |  | 5,480
|                                  |  |                            |  |                          |  |       |  |      

5. STOCK-BASED COMPENSATION EXPENSE

Valuation assumptions and stock-based compensation expense

The Company estimates the fair value of stock options on the day of grant using the Black-Scholes option pricing model, which incorporates
various assumptions including volatility, expected life and interest rates. The expected volatility is based on the historical volatility of the Companys common stock and consideration of other relevant factors such as the volatility of
guideline companies. The expected life of options granted during the three and six months ended June 30, 2010 and 2009 was estimated by taking the average of the vesting term and the contractual term of the option. The risk-free interest rate
estimate is based upon U.S. Treasury bond rates appropriate for the expected life of the options.

The assumptions used and
the resulting estimates of weighted average fair value per share of options granted were as follows:



|                                                                 |  |                            |  |                          |  |            |  |           
|---------------------------------------------------------------- |  | -------------------------- |  | ------------------------ |  | ---------- |  | ----------
|                                                                 |  | Three Months EndedJune 30, |  | Six Months EndedJune 30,
|                                                                 |  | 2010                       |  | 2009                     |  | 2010       |  | 2009      
|Expected volatility                                              |  | 47%                        |  | 45%                      |  | 46 - 47%   |  | 44 - 45%  
|Risk-free interest rate                                          |  | 2.0 - 2.4%                 |  | 0.5 - 2.5%               |  | 2.0 - 2.7% |  | 0.5 - 2.5%
|Expected life (years)                                            |  | 5.5 - 6.1                  |  | 5.5 - 6.1                |  | 5.5 - 6.1  |  | 5.5 - 6.1 
|Expected dividend yield                                          |  | 0%                         |  | 0%                       |  | 0%         |  | 0%        
|Weighted-average fair value of options granted during the period |  | $1.62                      |  | $1.41                    |  | $2.23      |  | $1.32     



9



---

##### Table of Contents

Stock-based compensation expense was as follows:



|                                       |  |                            |       |                          |   |       |  |      |       |  |   |      
|-------------------------------------- |  | -------------------------- | ----- | ------------------------ | - | ----- |  | ---- | ----- |  | - | -----
|                                       |  | Three Months EndedJune 30, |       | Six Months EndedJune 30,
|                                       |  | 2010                       |       | 2009                     |   | 2010  |  | 2009
|                                       |  | (In thousands)            
|Cost of revenues                       |  | $                          | 107   |                          | $ | 81    |  | $    | 170   |  | $ | 193  
|Product development                    |  |                            | 125   |                          |   | 95    |  |      | 224   |  |   | 171  
|Sales and marketing                    |  |                            | 264   |                          |   | 292   |  |      | 416   |  |   | 542  
|General and administrative             |  |                            | 547   |                          |   | 618   |  |      | 928   |  |   | 1,173
|                                       |  |                            |       |                          |   |       |  |      |       |  |   |      
|Total stock-based compensation expense |  |                            | 1,043 |                          |   | 1,086 |  |      | 1,738 |  |   | 2,079
|Tax effect on stock-based compensation |  |                            |      |                          |   |      |  |      |      |  |   |     
|                                       |  |                            |       |                          |   |       |  |      |       |  |   |      
|Net effect on net income               |  | $                          | 1,043 |                          | $ | 1,086 |  | $    | 1,738 |  | $ | 2,079
|                                       |  |                            |       |                          |   |       |  |      |       |  |   |      

The Company utilizes the hosted services of a
third-party to automate the administration of its employee equity programs and calculate its stock-based compensation expense. The Company noted that stock-based compensation expense was incorrectly calculated and recorded an immaterial correction
of an error of $246,000 relating to prior periods during the three months ended June 30, 2010.

The accounting standards
require forfeitures to be estimated at the time of grant and revised, if necessary in subsequent periods if actual forfeitures differ from those estimates. The Company estimated expected forfeitures based on various factors including employee class
and historical experience. The amount of stock-based compensation expense has been reduced for estimated forfeitures. As of June 30, 2010, there was $4.9 million of unrecorded stock-based compensation, after estimated forfeitures, related
to unvested stock options. That cost is expected to be recognized over a weighted average remaining recognition period of 2.5 years. As of June 30, 2010, there was $0.6 million of unrecorded stock-based compensation related to unvested
restricted stock. That cost is expected to be recognized over a weighted average remaining recognition period of 0.8 years.

Stock option
activity

A summary of the Companys stock option activity for the period indicated was as follows:



|                                    |  |                 |   |  |                              |      |                                                 |      |                          |   |      
|----------------------------------- |  | --------------- | - |  | ---------------------------- | ---- | ----------------------------------------------- | ---- | ------------------------ | - | -----
|                                    |  | Number ofShares |   |  | WeightedAverageExercisePrice |      | WeightedAverageRemainingContractualLife (Years) |      | AggregateIntrinsic Value
|                                    |  | (In thousands)  |   |  |                              |      |                                                 |      | (In thousands)          
|Outstanding at December 31, 2009    |  | 4,195           |   |  | $                            | 4.00 |                                                 | 6.97 |                          | $ | 2,495
|Options granted                     |  | 582             |   |  |                              | 4.70 |                                                 |      |                          |   |      
|Options exercised                   |  | (32             | ) |  |                              | 1.80 |                                                 |      |                          |   |      
|Options forfeited/cancelled/expired |  | (159            | ) |  |                              | 5.11 |                                                 |      |                          |   |      
|                                    |  |                 |   |  |                              |      |                                                 |      |                          |   |      
|Outstanding at June 30, 2010        |  | 4,586           |   |  | $                            | 4.07 |                                                 | 6.92 |                          | $ | 546  
|                                    |  |                 |   |  |                              |      |                                                 |      |                          |   |      
|Exercisable at June 30, 2010        |  | 1,867           |   |  | $                            | 4.47 |                                                 | 5.72 |                          | $ | 532  
|                                    |  |                 |   |  |                              |      |                                                 |      |                          |   |      

Options generally vest over a four-year period with one-fourth (1/4) of the shares vesting
one year after the vesting commencement date, and an additional one-forty eighth (1/48) of the shares vesting on the first day of each calendar month thereafter until all such shares are exercisable. Options generally expire after ten years.
Options issued pursuant to the Companys voluntary stock option exchange program, completed in July 2009, vest ratably over a 36 month period and expire after seven years.

Aggregate intrinsic value represents the difference between the Companys closing stock price on the last trading day of the fiscal
period, which was $2.61 on June 30, 2010, and the exercise price for the options that were in-the-money at June 30, 2010. The total number of in-the-money options exercisable as of June 30, 2010 was 496,000. Total intrinsic value of
options exercised was $74,000 and $10,000 for the six months ended June 30, 2010 and 2009, respectively.

The Company
settles employee stock option exercises with newly issued common shares.



10



---

##### Table of Contents

Restricted Stock

The Company expenses the cost of restricted stock awards, which is determined to be the fair market value of the shares at the date of
grant, ratably over the period during which the restriction lapse. Stock-based compensation expense related to restricted stock for the three and six months ended June 30, 2010 was $180,000, and $364,000, respectively. Stock-based compensation
expense related to restricted stock for the three and six months ended June 30, 2009 was $255,000, and $469,000, respectively.

A summary of the Companys nonvested restricted stock for the period indicated was as follows:



|                               |  |                 |   |  |                                               |     
|------------------------------ |  | --------------- | - |  | --------------------------------------------- | ----
|                               |  | Number ofShares |   |  | WeightedAverage GrantDate Fair ValuePer Share
|                               |  | (In thousands)  |   |  |                                              
|Nonvested at December 31, 2009 |  | 225             |   |  | $                                             | 4.29
|Shares granted                 |  | 75              |   |  |                                               |     
|Shares vested                  |  | (132            | ) |  |                                               |     
|Shares forfeited               |  |                |   |  |                                               |     
|                               |  |                 |   |  |                                               |     
|Nonvested at June 30, 2010     |  | 168             |   |  | $                                             | 5.02
|                               |  |                 |   |  |                                               |     

6. INCOME TAXES

At the end of each interim period, the Company calculates an effective tax rate based on the Companys best estimate of the tax
provision (benefit) that will be provided for the full year, stated as a percentage of estimated annual pre-tax income (loss). The tax provision (benefit) for the interim period is determined using this estimated annual effective tax rate.

The Company maintains that a full valuation allowance should be accounted for against its net deferred tax assets at
June 30, 2010. The Company considers its ongoing performance, recent historical losses and expectations for the foreseeable future, among other things, in determining the need for a valuation allowance.

Based on the full valuation allowance and the taxable loss for the six months ended June 30, 2010, the Company has not recorded a
tax provision or benefit.

7. COMPREHENSIVE INCOME (LOSS)

Comprehensive income (loss) includes net income (loss) and unrealized gains (losses) on investments. Comprehensive income (loss) for the
periods indicated is comprised of the following:



|                                                                                          |  |                            |      |   |                          |   |        |      |  |   |        |   |  |   |        |  
|----------------------------------------------------------------------------------------- |  | -------------------------- | ---- | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                                                                          |  | Three Months EndedJune 30, |      |   | Six Months EndedJune 30, |  
|                                                                                          |  | 2010                       |      |   | 2009                     |   |        | 2010 |  |   | 2009   |  
|                                                                                          |  | (In thousands)             |     
|Net loss                                                                                  |  | $                          | (225 | ) |                          | $ | (2,433 | )    |  | $ | (6,444 | ) |  | $ | (9,981 | )
|Other comprehensive income (loss):                                                        |  |                            |      |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Change in accumulated unrealized gain (loss) on available-for-sale securities, net of tax |  |                            | 71   |   |                          |   | 112    |      |  |   | 145    |   |  |   | 52     |  
|                                                                                          |  |                            |      |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Comprehensive loss                                                                        |  | $                          | (154 | ) |                          | $ | (2,321 | )    |  | $ | (6,299 | ) |  | $ | (9,929 | )
|                                                                                          |  |                            |      |   |                          |   |        |      |  |   |        |   |  |   |        |  



11



---

##### Table of Contents

8. COMMITMENTS AND CONTINGENCIES

The Company leases office space under non-cancelable operating leases with various expiration dates through June 2016.

Future minimum lease payments under non-cancelable operating leases at June 30, 2010 were as follows, in thousands:



|                             |  |                 |      
|---------------------------- |  | --------------- | -----
|Year ending December 31,     |  | OperatingLeases
|2010                         |  | $               | 1,350
|2011                         |  |                 | 2,577
|2012                         |  |                 | 1,457
|2013                         |  |                 | 741  
|2014                         |  |                 | 409  
|Thereafter                   |  |                 | 184  
|                             |  |                 |      
|Total minimum lease payments |  | $               | 6,718
|                             |  |                 |      

Legal proceedings

On March 26, 2010, the Company was named as one of fourteen defendants in a lawsuit filed in United States District Court for the
District of Delaware, Smarter Agent LLC v. Boopsie, Inc., et al., by plaintiff, Smarter Agent LLC. The complaint alleges that the defendants have each infringed on patents owned by Smarter Agent relating to mobile device application
technology and seeks unspecified damages and injunctive relief. The Company is in the initial stages of investigating this matter, but it does not currently believe that it has infringed on any patent, or that it has any liability for the claims
alleged and it intends to vigorously defend against this lawsuit.

The Company is not currently subject to any other material
legal proceedings. From time to time, the Company has been, and it currently is, a party to litigation and subject to claims incidental to the ordinary course of the business. The amounts in dispute in these matters are not material to the Company,
and management believes that the resolution of these proceedings will not have a material adverse effect on the Companys business, consolidated financial position, results of operations or cash flows.

Indemnifications

The
Company has entered into various indemnification agreements in the ordinary course of our business. Pursuant to these agreements, the Company has agreed to indemnify, hold harmless and reimburse the indemnified parties, which include certain of our
service providers as well as others, in connection with certain occurrences. In addition, the corporate charter documents require the Company to provide indemnification rights to the Companys directors and officers to the fullest extent
permitted by the Delaware General Corporation Law, and permit the Company to provide indemnification rights to our other employees and agents, for certain events that occur while these persons are serving in these capacities. The Companys
charter documents also protect each of its directors, to the fullest extent permitted by the Delaware General Corporation Law, from personal liability to the Company and its stockholders from monetary damages for a breach of fiduciary duty as a
director. The Company has also entered into indemnification agreements with the Companys directors and each of our officers with a title of Vice President or higher.

The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is
unspecified. The Company is not aware of any material indemnification liabilities for actions, events or occurrences that have occurred to date. The Company maintains insurance on some of the liabilities the Company has agreed to indemnify,
including liabilities incurred by the Companys directors and officers while acting in these capacities, subject to certain exclusions and limitations of coverage.



12



---

##### Table of Contents

|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations:
|------- | --------------------------------------------------------------------------------------

The following discussion should be read together with our financial statements and related notes appearing elsewhere in this report.
This discussion contains forward-looking statements based upon current expectations that involve numerous risks, uncertainties and assumptions. Our actual results could differ materially from those anticipated in these forward-looking statements for
many reasons, including but not limited to those described under Risk Factors in Item 1A of Part I of our annual report on Form 10-K for our fiscal year ended December 31, 2009, as such disclosure may be revised under
Risk Factors in Item 1A of Part II of this report. Those reasons include, without limitation, those described at the beginning of this report under Statement regarding forward-looking statements, as well as those
that may be set forth elsewhere in this report. Except as otherwise required by law, we do not intend to update any information contained in these forward-looking statements.

OVERVIEW

General

We are a leading full-service residential real estate brokerage that uses an innovative combination of a comprehensive
online presence, robust proprietary technology and knowledgeable local agents to offer our clients fast, responsive and transparent service. Our award-winning, user-friendly website gives our users access to comprehensive local Multiple Listing
Services home listings data, as well as other relevant market and neighborhood information and tools. Our proprietary technology, including our agent platform and customer relationship tools, helps us to enhance customer service while increasing
agent efficiency and reducing costs, allowing us to pass on significant savings to consumers as permitted by law.

We have grown our business rapidly since our inception in 1999. In 2009, we ranked as the
5thlargest residential real estate brokerage in the
nation as ranked by closed transaction sides, accordingly to REAL Trends, an industry research firm. Also in 2009, our website received more traffic than any other residential real estate brokerage in the nation, according to Hitwise, a
provider of online competitive information. As of August 1, 2010, we had wholly owned operations in 35 major markets serviced by our team of over 3,000 local, licensed sales agents, and we had approximately 2.6 million active registered
users who had accessed our website within the last year. All of our markets were opened prior to 2009 with the exception of Portland, which we opened in April 2009.

We typically share a portion of our commissions with our buyer clients in the form of a cash rebate, and typically represent our seller
clients at fees below those offered by most traditional brokerage companies in our markets. Generally, our seller clients pay a total brokerage fee of 4.5% to 5.0% of the transaction value, of which 2.5% to 3.0% is paid to agents representing
buyers. In the Oregon portion of our Portland market (which includes portions of both Oregon and Washington), the payment of cash rebates is not currently permitted by law, so we have adjusted our value proposition for our buyer clients by offering
an enhanced client satisfaction guarantee.

Our agents show properties to our buyers, list and market properties for our
sellers, negotiate transactions and handle closing details. In most of our markets, our agents are employees to whom we provide training, marketing support, technology, customer leads and other employee benefits that are typically not provided by
residential real estate brokerages. However, in February 2010, we ceased to employ agents in New York, and instead engaged agents as independent contractors in that state. We did likewise in Nevada in June 2010. Also, we are currently adopting an
independent contractor model in California, and we expect that all of our sales agents in California will be independent contractors by September 2010. Through our modified business models in those states, we hope to deliver excellent customer
service and enable independent contractor agents to be productive and efficient with minimal management oversight. We currently do not have plans to make a similar change in other markets, although we continually evaluate all aspects of our business
and operational model and could make changes in other markets in the future.

Our net revenues are composed primarily of
commissions earned as agents for buyers and sellers in residential real estate transactions, and we operate in one reportable segment. We record commission revenues net of any rebate, commission discount or transaction fee adjustment. Our net
revenues are principally driven by the number of transactions we close and the average net revenue per transaction. Average net revenue per transaction is a function of the home sales price and percentage commission we receive on each transaction
and varies significantly by market. We also receive revenues from certain marketing arrangements, such as with mortgage lenders to whom we provide access through the mortgage center on our website, who pay us a flat marketing fee that is established
on a periodic basis, as well as from relationships with advertisers. Generally, non-commission revenues represent less than 5% of our net revenues during any period. We routinely explore options for entering into additional marketing and other
business arrangements for offering services related to the purchase, sale and ownership of a home.

We believe that customer
acquisition is one of our core competencies, and although the difficulty of acquiring a sufficient number of leads online could increase over time, we expect that we can mitigate some of that impact with repeat and referral business, as well as by
increasing our visibility and credibility to potential clients over time. Because our aggregate transaction volume market share in our markets has averaged less than 1% historically, we believe that there is an opportunity to increase our market
share and grow our business over the long term, even if the overall level of sales do not grow due to macroeconomic conditions.



13



---

##### Table of Contents

Market conditions and trends in our business

Macroeconomic forces.For the past few years, the residential real estate market has been negatively impacted by macroeconomic
conditions. We perceive that conditions such as tight lending criteria, high numbers of distressed properties, and high unemployment continue to exert negative pressure on the residential real estate market, and may continue to do so for some time,
as could poor consumer credit ratings caused by past and future mortgage defaults. The federal government, state governments and related agencies have acted repeatedly to address the decline in the residential real estate market and the availability
of home mortgage credit, including the federal governments purchase of troubled assets from financial institutions, as well as the offering of tax credits to home buyers. However, there can be no assurance that these activities will have a
positive, meaningful and lasting impact. In addition, as these activities end, the demand for housing, the availability of credit and interest rates could be negatively affected. For 2010, we currently believe that the health of the residential
housing market will be significantly affected by the availability of credit, shadow inventory levels, and interest rates, as well as any persistence in high unemployment levels.

Current residential real estate market conditions. The residential real estate market remains volatile and unpredictable both
nationally and regionally. We have seen indications of a reduced demand for home purchases and an increased interest in home rentals. According to Hitwise, in June 2010 online share of visits to the Business and Finance  Real Estate category
declined by about 20% year-over-year, despite share of visit gains of about 30% to the top rental sites within this same category. We believe this drop in demand for home purchases has been caused by the lingering macroeconomic pressures discussed
above, and may have been exacerbated by the expiration in the second quarter of 2010 of the federal tax credit program for home buyers, which is discussed in more detail below. Although the housing market has been bolstered by historically low
mortgage rates, any future rise in interest rates could deter future home buyers.

Recent indicators of national market
conditions include the following:



| |  |  | Volume: According to the National Association of
REALTORS®, or NAR, existing home sales in the second quarter of 2010 were stronger year-over-year in all major
regions of the country, but gains over prior-year levels slowed by the end of the quarter, with sales in June 2010 rising 9.8% from June 2009. Home purchases were apparently bolstered by low mortgage rates, which reached a record low in June 2010
for a 30-year, conventional, fixed-rate mortgage, as well by as the federal tax credit program for homebuyers, which is discussed below under Fluctuations in quarterly profitability. However, the tax credit program was available only for
transactions that were opened by April 30, 2010, and the opening of transactions declined considerably after that deadline passed. According to NAR, in May 2010 its pending home sales index dropped 30.0% from the previous month and 15.9% from
May 2009. This decline in pending transactions should translate into fewer closed transactions in the third quarter of 2010. It is unclear to what extent the federal tax credit program increased true demand for housing, and to what extent it simply
accelerated the decision to purchase a home for some buyers who otherwise would have transacted in the second half of 2010 or later.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Price: According to NAR, in June 2010, the median existing home sales price remained relatively flat from June 2009, increasing by 1.0%. We
believe that some of this price stabilization was caused by the stabilization in the transaction mix with respect to distressed properties, as discussed below, and any future shift in the transaction mix back towards distressed properties could have
a negative impact on prices. Some of this price stabilization may also have been caused by the federal tax credit program, and it remains uncertain whether, or how, the expiration of that program will affect home sales prices in the third quarter of
2010. In addition, we perceive that overall prices continue to be negatively impacted by the tight lending criteria for non-conforming jumbo loans and the resulting constriction of the market for higher-priced homes.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Inventory: Inventory levels appear to have stabilized. According to NAR, in April 2010, the total inventory of homes available for sale
increased year-over-year for the first time in 21 months, and by June 2010, inventory levels had increased by more than 4% year-over-year. According to NAR, foreclosures have been feeding into inventory at a fairly steady pace, which we believe has
helped to support inventory levels.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Distressed Properties: Currently, a significant percentage of our sales transaction volume is composed of distressed properties. Distressed
properties are homes that are in foreclosure, are bank owned (or REO), or are short sales, meaning a sale where the sale price is less than the loans or debt secured by the home listed for sale. In the second quarter of 2010, the
percentage of our sales transactions composed of distressed properties was approximately 31%, which was less than the 37% realized in the previous quarter and substantially lower than the peak of 53% realized in the first quarter of 2009. We believe
this decrease may have been caused, in part, by buyers preferring standard transactions over purchases of distressed properties, which typically take longer to complete, in order to meet the deadlines for the federal tax credit program. We currently
expect that this percentage may rise again in 2010, particularly as banks expand their efforts to sell shadow inventory through short sales, as discussed below. Distressed properties not only tend to sell at reduced prices, but they also tend to put
downward pressure on the values of other homes for sale in the same and nearby neighborhoods. We expect distressed properties to continue to represent a significant portion of the residential real estate market and of our business for the
foreseeable future.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



14



---

##### Table of Contents

| |  |  | Shadow Inventory: Shadow inventory refers to distressed and other properties that have not yet been listed for sale, as well as
properties that homeowners wish to sell, but will not sell at current market prices. Shadow inventory can occur when lenders put REO properties (properties that have been foreclosed or forfeited to lenders) on the market gradually, rather than all
at once, or delay the foreclosure process. They may choose to do so because of regulations and foreclosure moratoriums, because of the additional costs and resources required to process and sell foreclosed properties, or because they want to avoid
depressing housing prices further by putting many distressed properties up for sale at the same time. It is difficult to assess the current volume of shadow inventory and its future impact on the residential real estate market. Recently, we have
perceived a change in the handling by banks of distressed properties, whereby banks appear to be pursuing more short sales potentially to avoid the foreclosure process. We believe this trend will continue through at least the remainder of 2010 due,
in part, to the federal Home Affordable Foreclosure Alternatives Program, or HAFA. HAFA was designed to promote the use of short sales instead of foreclosures for certain borrowers by offering incentives to lenders and by streamlining the short sale
process.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Fluctuations in quarterly profitability. We have experienced fluctuations in
profitability from period to period. Our profitability has been impacted by various factors including seasonality, new market expansion, legal settlements, government intervention and ongoing market challenges, including changes in the availability
of home mortgage credit.

For example, in 2009, the federal government introduced a program to provide a tax credit of up to
$8,000 to first-time home buyers, meaning buyers who had not owned a home in the preceding three years, and a tax credit of up to $6,500 to repeat home buyers, meaning buyers who had lived in their current homes for five consecutive years in the
past eight years. To take advantage of the program, buyers must have entered into a home purchase contract by April 30, 2010, and must complete the purchase by September 30, 2010 (this deadline was extended from the original deadline of
June 30). We believe that this program had a positive effect on home sales volume in the first half of 2010, particularly in the second quarter. However, we also believe that the program may have accelerated the decision to purchase a home for
some buyers and, therefore, may result in fewer sales than otherwise would have closed in the second half of 2010 and later.

Industry seasonality and cyclicality. The residential real estate brokerage market is influenced both by seasonal factors and
by overall economic cycles. While individual markets vary, transaction volume nationally tends to progressively increase from January through the summer months, then gradually slow over the last three to four months of the calendar year. Revenues in
each quarter are significantly affected by activity during the prior quarter, given the typical 30- to 45-day time lag between contract execution and closing for traditional home purchases. For non-traditional sales, the time lag from contract
execution to closing can be longer. We have been, and believe we will continue to be, influenced by overall market activity and seasonal forces. We generally experience the most significant impact in the first and fourth quarters of each year, when
our revenues are typically lower relative to the second and third quarters as a result of traditionally slower home sales activity and reduced listings inventory between Thanksgiving and Presidents Day.

The impact of seasonality can be masked by the general health of the residential real estate market at any given point in time, whether
affected by macroeconomic events, periodic business cycles or other factors. Generally, when economic times are fair or good, the housing market tends to perform well. If the economy is weak, if interest rates dramatically increase, if mortgage
lending standards tighten, or if there are disturbances such as terrorist attacks or threats, the outbreak of war or geopolitical uncertainties, the housing market likely would be negatively impacted.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States. The preparation of
these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses and related disclosures. On an ongoing basis, we evaluate our estimates and
assumptions. Accordingly, our actual results may differ from these estimates under different assumptions or conditions.

Our
significant accounting policies are described in Note 1 of the Notes to Consolidated Financial Statements contained in our Form 10-K for the year ended December 31, 2009, and of those policies, we believe that the following accounting
policies are the most critical to understand and evaluate our financial condition and results of operations.

Revenue recognition

We derive the majority of our revenues from commissions earned as agents for buyers and sellers in residential real
estate transactions. We recognize commission revenues upon closing of a sale and purchase transaction, net of any rebate, commission discount or transaction fee adjustment, as evidenced when the escrow or similar account has closed and funds have
been disbursed to all appropriate parties. We recognize non-commission revenues from our other business relationships, including marketing agreements, advertising, referral and other income, as the fees are earned from the other party. We recognize
revenue only when there is persuasive evidence an arrangement exists, the sales price is fixed or determinable, the transaction has been completed and collectability of the resulting receivable is reasonably assured.



15



---

##### Table of Contents

Internal-use software and website development costs

We account for internal-use software and website development costs, including the development of our ZipAgent Platform (ZAP)
in accordance with the guidance set forth in the related accounting standards. We capitalize internal costs consisting of payroll and direct payroll-related costs of employees who devote time to the development of internal-use software, as well as
any external direct costs. We amortize these costs over their estimated useful lives, which typically range between 15 to 24 months. Our judgment is required in determining the point at which various projects enter the stages at which costs may
be capitalized, in assessing the ongoing value of the capitalized costs, and in determining the estimated useful lives over which the costs are amortized. The estimated life is based on managements judgment as to the product life cycle.

Stock-based compensation

We follow the provisions of accounting standards for share-based payments, which requires the measurement and recognition of compensation
expense for all stock-based payment awards made to employees and directors, including employee stock options and employee stock purchases, based on estimated fair values. Under the fair value recognition provisions of the accounting standards,
stock-based compensation cost is estimated at the grant date based on the fair value of the awards expected to vest and recognized as expense using the straight-line method over the requisite service period of the award.

We estimate the fair value of stock options using the Black-Scholes option pricing model, which incorporates various assumptions
including volatility, expected life and interest rates. The expected volatility is based on the historical volatility of our common stock and consideration of other relevant factors such as the volatility of guideline companies. The expected life of
options is estimated by taking the average of the vesting term and the contractual term of the option. We estimate expected forfeitures based on various factors including employee class and historical experience. The estimation of stock awards that
will ultimately vest requires judgment, and to the extent actual results or updated estimates differ from our current estimates, such amounts will be recorded as a cumulative adjustment in the period the estimates are revised.

Income taxes

Deferred tax assets and liabilities arise from the differences between the tax basis of an asset or liability and its reported amount in
the financial statements as well as from net operating loss and tax credit carry forwards. Deferred tax amounts are determined by using the tax rates expected to be in effect when the taxes will actually be paid or refunds received, as provided
under current tax law. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. Income tax expense or benefit is the tax payable or refundable, respectively, for the period adjusted for
the change during the period in deferred tax assets and liabilities.

The accounting standard for income taxes requires that
deferred tax assets be evaluated for future realization and reduced by a valuation allowance to the extent we believe a portion will not be realized. We consider many factors when assessing the likelihood of future realization of our deferred tax
assets, including our recent historical results and our expectations for the future. Historically, we have recorded a valuation allowance on our deferred tax assets, the majority of which relate to net operating loss carryforwards and we maintain
that a full valuation allowance should be accounted for against our net deferred tax assets at June 30, 2010.

Recently issued
accounting pronouncements

See Note 2 titled Recent Accounting Pronouncements of our Notes to Unaudited
Condensed Consolidated Financial Statements for a full description of recent accounting pronouncements including the respective expected dates of adoption.



16



---

##### Table of Contents

RESULTS OF OPERATIONS

The following table summarizes certain financial data related to our operations for the periods indicated:



|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|------------------------------------------------------ |  | ------------------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------- | -
|                                                       |  | Three Months EndedJune 30,            |        |   | Six Months EndedJune 30, |  
|Consolidated statements of operations data (unaudited) |  | 2010                                  |        |   | 2009                     |   |        | 2010 |  |   | 2009   |  
|                                                       |  | (In thousands, except per share data) |       
|Net transaction revenues                               |  | $                                     | 36,415 |   |                          | $ | 31,702 |      |  | $ | 61,256 |   |  | $ | 53,054  |  
|Marketing and other revenues                           |  |                                       | 1,169  |   |                          |   | 432    |      |  |   | 2,116  |   |  |   | 792     |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Net revenues                                           |  |                                       | 37,584 |   |                          |   | 32,134 |      |  |   | 63,372 |   |  |   | 53,846  |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Operating expenses:                                    |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Cost of revenues                                       |  |                                       | 20,995 |   |                          |   | 18,909 |      |  |   | 36,301 |   |  |   | 32,743  |  
|Product development                                    |  |                                       | 2,257  |   |                          |   | 2,344  |      |  |   | 4,672  |   |  |   | 4,656   |  
|Sales and marketing                                    |  |                                       | 11,645 |   |                          |   | 10,237 |      |  |   | 22,411 |   |  |   | 20,181  |  
|General and administrative                             |  |                                       | 2,990  |   |                          |   | 3,278  |      |  |   | 6,599  |   |  |   | 6,757   |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Total operating expenses                               |  |                                       | 37,887 |   |                          |   | 34,768 |      |  |   | 69,983 |   |  |   | 64,337  |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Loss from operations                                   |  |                                       | (303   | ) |                          |   | (2,634 | )    |  |   | (6,611 | ) |  |   | (10,491 | )
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Other income (expense):                                |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Interest income                                        |  |                                       | 78     |   |                          |   | 200    |      |  |   | 167    |   |  |   | 509     |  
|Other income (expense), net                            |  |                                       |       |   |                          |   | 1      |      |  |   |       |   |  |   | 1       |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Total other income (expense), net                      |  |                                       | 78     |   |                          |   | 201    |      |  |   | 167    |   |  |   | 510     |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Loss before income taxes                               |  |                                       | (225   | ) |                          |   | (2,433 | )    |  |   | (6,444 | ) |  |   | (9,981  | )
|Provision for income taxes                             |  |                                       |       |   |                          |   |       |      |  |   |       |   |  |   |        |  
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Net loss                                               |  | $                                     | (225   | ) |                          | $ | (2,433 | )    |  | $ | (6,444 | ) |  | $ | (9,981  | )
|                                                       |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|                                                       |  |                                       |        |  
|Net loss per share:                                    |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Basic and diluted                                      |  | $                                     | (0.01  | ) |                          | $ | (0.12  | )    |  | $ | (0.32  | ) |  | $ | (0.50   | )
|Weighted average common shares outstanding:            |  |                                       |        |   |                          |   |        |      |  |   |        |   |  |   |         |  
|Basic and diluted                                      |  |                                       | 20,338 |   |                          |   | 20,140 |      |  |   | 20,381 |   |  |   | 20,136  |  

The following table
presents our operating results as a percentage of net revenues for the periods indicated:



|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|------------------------------------------------------ |  | -------------------------- | -- |  | ------------------------ | -- |  | ----- | -- |  | ----- | --
|                                                       |  | Three Months EndedJune 30, |    |  | Six Months EndedJune 30, |   
|Consolidated statements of operations data (unaudited) |  | 2010                       |    |  | 2009                     |    |  | 2010  |    |  | 2009  |   
|Net transaction revenues                               |  | 96.9                       | %  |  | 98.7                     | %  |  | 96.7  | %  |  | 98.5  | % 
|Marketing and other revenues                           |  | 3.1                        |    |  | 1.3                      |    |  | 3.3   |    |  | 1.5   |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Net revenues                                           |  | 100.0                      |    |  | 100.0                    |    |  | 100.0 |    |  | 100.0 |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|                                                       |  |                            |    | 
|Operating expenses:                                    |  |                            |    |  |                          |    |  |       |    |  |       |   
|Cost of revenues                                       |  | 55.9                       |    |  | 58.8                     |    |  | 57.3  |    |  | 60.8  |   
|Product development                                    |  | 6.0                        |    |  | 7.3                      |    |  | 7.4   |    |  | 8.6   |   
|Sales and marketing                                    |  | 31.0                       |    |  | 31.9                     |    |  | 35.4  |    |  | 37.5  |   
|General and administrative                             |  | 8.0                        |    |  | 10.2                     |    |  | 10.4  |    |  | 12.5  |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Total operating expenses                               |  | 100.9                      |    |  | 108.2                    |    |  | 110.5 |    |  | 119.4 |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Loss from operations                                   |  | (0.9                       | )  |  | (8.2                     | )  |  | (10.5 | )  |  | (19.4 | ) 
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|                                                       |  |                            |    | 
|Other income (expense), net                            |  |                            |    |  |                          |    |  |       |    |  |       |   
|Interest income                                        |  | 0.2                        |    |  | 0.6                      |    |  | 0.3   |    |  | 0.9   |   
|Other income (expense), net                            |  |                           |    |  |                         |    |  |      |    |  |      |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Total other income (expense), net                      |  | 0.2                        |    |  | 0.6                      |    |  | 0.3   |    |  | 0.9   |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Loss before income taxes                               |  | (0.7                       | )  |  | (7.6                     | )  |  | (10.2 | )  |  | (18.5 | ) 
|Provision for income taxes                             |  |                           |    |  |                         |    |  |      |    |  |      |   
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   
|Net loss                                               |  | (0.7                       | )% |  | (7.6                     | )% |  | (10.2 | )% |  | (18.5 | )%
|                                                       |  |                            |    |  |                          |    |  |       |    |  |       |   



17



---

##### Table of Contents

Comparison of the three months ended June 30, 2010 and 2009

Other operating data



|                                                    |  |                            |       |                    |   |       |               |   |       |   |  |      |   
|--------------------------------------------------- |  | -------------------------- | ----- | ------------------ | - | ----- | ------------- | - | ----- | - |  | ---- | --
|                                                    |  | Three Months EndedJune 30, |       | Increase(Decrease) |   |       | PercentChange |  
|                                                    |  | 2010                       |       | 2009               |   |      
|                                                    |  |                            |       |                   
|Number of markets (1)                               |  |                            | 35    |                    |   | 35    |               |   |      |   |  |      |   
|                                                    |  |                            |       |                   
|Number of transactions closed during the period (2) |  |                            |       |                    |   |       |               |   |       |   |  |      |   
|Buyer representation                                |  |                            | 6,391 |                    |   | 5,628 |               |   | 763   |   |  | 13.6 | % 
|Seller representation                               |  |                            | 709   |                    |   | 389   |               |   | 320   |   |  | 82.3 | % 
|                                                    |  |                            |       |                    |   |       |               |   |       |   |  |      |   
|Total                                               |  |                            | 7,100 |                    |   | 6,017 |               |   | 1,083 |   |  | 18.0 | % 
|                                                    |  |                            |       |                    |   |       |               |   |       |   |  |      |   
|                                                    |  |                            |       |                   
|Average net revenue per transaction (3)             |  | $                          | 5,129 |                    | $ | 5,269 |               | $ | (140  | ) |  | (2.7 | )%
|                                                    |  |                            |       |                   
|Number of ZipAgents at end of the period            |  |                            | 3,251 |                    |   | 3,172 |               |   | 79    |   |  | 2.5  | % 



|(1) | We previously presented information about our existing or mature markets compared to our new or developing markets to provide an additional perspective on our business.
We significantly curtailed new market expansion during the years ended December 31, 2009 and 2008 and currently have no plans to open any new markets during the year ending 2010. Accordingly, we believe the presentation of total market
operations provides an appropriate perspective on our business until such time, if any, we expand into new markets. Our markets include:
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|                              |  |                    |  |                                   
|----------------------------- |  | ------------------ |  | ----------------------------------
|Atlanta, GA                   |  | Jacksonville, FL   |  | Richmond, VA                      
|Austin, TX                    |  | Las Vegas, NV      |  | Sacramento, CA                    
|Baltimore, MD                 |  | Los Angeles, CA    |  | Salt Lake City, UT                
|Boston, MA                    |  | Miami, FL          |  | San Diego, CA                     
|Charlotte, NC                 |  | Minneapolis, MN    |  | San Francisco Bay Area, CA        
|Chicago, IL                   |  | Naples, FL         |  | Seattle, WA                       
|Dallas, TX                    |  | Orange County, CA  |  | Tampa, FL                         
|Denver, CO                    |  | Orlando, FL        |  | Tucson, AZ                        
|Fresno/Central Valley, CA     |  | Palm Beach, FL     |  | Virginia Beach, VA                
|Greater Philadelphia Area, PA |  | Phoenix, AZ        |  | Washington, DC                    
|Hartford, CT                  |  | Portland, OR       |  | Westchester County/Long Island, NY
|Houston, TX                   |  | Raleigh-Durham, NC |  |                                   



|(2) | The term transaction refers to each representation of a buyer or seller in a real estate purchase or sale.
|--- | ------------------------------------------------------------------------------------------------------------

|(3) | Average net revenue per transaction equals net transaction revenues divided by number of transactions with respect to each period.
|--- | ----------------------------------------------------------------------------------------------------------------------------------

Net transaction revenues

Net transaction revenues consist primarily of commissions earned as agents to buyers and sellers on the purchase or sale of real estate
transactions, net of any rebate, commission discount or transaction fee adjustment.



|                         |  |                            |        |                    |   |               |  |   |       |  |      |  
|------------------------ |  | -------------------------- | ------ | ------------------ | - | ------------- |  | - | ----- |  | ---- | -
|                         |  | Three Months EndedJune 30, |        | Increase(Decrease) |   | PercentChange | 
|                         |  | 2010                       |        | 2009               |   |              
|                         |  | (In thousands)             |       
|Net transaction revenues |  | $                          | 36,415 |                    | $ | 31,702        |  | $ | 4,713 |  | 14.9 | %

The increase
in net transaction revenues of $4.7 million or 14.9% was driven primarily by an increase in the number of transactions closed during the period partially offset by a decrease in average net revenue per transaction. The year over year increase
in the number of transactions closed of 1,083 or 18.0%, was partially attributable to an increase of 320 or 82.3% sell side transactions as these seller representation transactions increased to 10.0% of total transactions closed from 6.5% in the
quarter ended June 30, 2009. The year over year decrease in average net revenue per transaction was $140 or 2.7% compared to the year over year decrease in average net revenue per transaction of $1,112 or 17.4% last year. We believe year over
year decreases in average net revenue per transaction have moderated because of a combination of factors including fewer non standard transactions as foreclosure, bank real estate owned (REO) and short sale transactions, which are
typically transacted at reduced sales prices, declined to 31.1% of transactions in the quarter ended June 30, 2010 from 42.7% in the quarter ended June 30, 2009. Depressed housing prices continue, and ongoing tightness in the availability
of consumer mortgage financing particularly impacts the sale of higher priced housing.



18



---

##### Table of Contents

We expect our net transaction revenues will be relatively flat to down for the remainder of
2010, compared to the same period last year, due to continued uncertainty in transaction volumes and net revenue per transaction. Net revenue per transaction is impacted by housing prices, and particularly, by the number of foreclosure, bank REO and
short sale transactions.

Marketing and other revenues

Marketing and other revenues consist primarily of market transaction referrals and corporate marketing agreements and advertising.



|                             |  |                            |       |                    |   |     |               |   |     |   |  |       |   
|---------------------------- |  | -------------------------- | ----- | ------------------ | - | --- | ------------- | - | --- | - |  | ----- | --
|                             |  | Three Months EndedJune 30, |       | Increase(Decrease) |   |     | PercentChange |  
|                             |  | 2010                       |       | 2009               |   |    
|                             |  | (In thousands)             |      
|Marketing and other revenues |  |                            |       |                    |   |     |               |   |     |   |  |       |   
|Markets                      |  | $                          | 118   |                    | $ | 125 |               | $ | (7  | ) |  | (5.8  | )%
|Corporate                    |  |                            | 1,051 |                    |   | 307 |               |   | 744 |   |  | 242.4 | % 
|                             |  |                            |       |                    |   |     |               |   |     |   |  |       |   
|Total                        |  | $                          | 1,169 |                    | $ | 432 |               | $ | 737 |   |  | 170.4 | % 
|                             |  |                            |       |                    |   |     |               |   |     |   |  |       |   

The increase in corporate marketing and other revenues for the quarter ended June 30, 2010
compared to the quarter ended June 30, 2009 was primarily attributable to fees from a mortgage services marketing agreement with Bank of America, which commenced in June 2009, and advertising on our website.

We expect our marketing and other income will increase for the remainder of 2010 compared to the same period last year attributable to
increased advertising on our website.

Cost of revenues

Our cost of revenues consists principally of commissions, payroll taxes, benefits including health insurance, performance and tenure based
award programs, agent expense reimbursements and amortization of internal-use software and website development costs which relate primarily to our ZAP technology. Agent commissions are generally paid on market net revenues which include net
transaction revenues plus referral and other revenues generated by our ZipAgents.



|                 |  |                            |        |                    |   |               |  |   |       |  |      |  
|---------------- |  | -------------------------- | ------ | ------------------ | - | ------------- |  | - | ----- |  | ---- | -
|                 |  | Three Months EndedJune 30, |        | Increase(Decrease) |   | PercentChange | 
|                 |  | 2010                       |        | 2009               |   |              
|                 |  | (In thousands)             |       
|Cost of revenues |  | $                          | 20,995 |                    | $ | 18,909        |  | $ | 2,086 |  | 11.0 | %

The increase
in cost of revenues for the quarter ended June 30, 2010 compared to the quarter ended June 30, 2009 was primarily related to the overall increase in net revenues on which we pay agent commissions. Agent commissions, payroll taxes and
benefits increased by $2.9 million or 18.6% primarily attributable to the mix of agent commissions paid and the increase in the net revenues on which these costs are based. Agent performance and tenure based programs, benefits and expense
reimbursements decreased by approximately $0.8 million or 24.7% primarily attributable to changes made to the qualification standards of some of these programs and a decrease in the number of qualifying agents. Overall, cost of revenues as a
percentage of market net revenues decreased by about 1.9 percentage points.

We expect our cost of revenues for the remainder
of 2010 compared to the same period last year will be relatively flat to down. Our cost of revenues primarily moves in relation to the market net revenues on which commissions and related costs are based. Cost of revenues may increase or decrease
primarily as a result of the mix of commission rates paid to our ZipAgents.



19



---

##### Table of Contents

Product development

Product development expenses include our information technology costs relating to the maintenance of our website, proprietary technology
platforms and system infrastructure. These costs consist primarily of compensation and benefits for our product development and infrastructure personnel, depreciation of software and equipment and infrastructure costs consisting primarily of
facilities, communications and other operating expenses.



|                    |  |                            |       |                    |   |       |               |   |     |   |  |      |   
|------------------- |  | -------------------------- | ----- | ------------------ | - | ----- | ------------- | - | --- | - |  | ---- | --
|                    |  | Three Months EndedJune 30, |       | Increase(Decrease) |   |       | PercentChange |  
|                    |  | 2010                       |       | 2009               |   |      
|                    |  | (In thousands)             |      
|Product development |  | $                          | 2,257 |                    | $ | 2,344 |               | $ | (87 | ) |  | (3.7 | )%

The decrease
in product development expenses for the quarter ended June 30, 2010 compared to the quarter ended June 30, 2009 was due primarily to a decrease in depreciation expense of $0.1 million. As a percentage of net revenues, product development
expenses decreased by 1.4 percentage points for the quarter ended June 30, 2010 compared to the quarter ended June 30, 2009.

We expect our product development expenses, as a percentage of net revenues, to be comparable for the remainder of 2010 compared to the
same period last year.

Sales and marketing

Sales and marketing expenses consist primarily of compensation and related costs for personnel engaged in sales, sales support and
customer service as well as promotional, advertising and client acquisition costs. These expenses have been categorized below between those incurred in our market offices and those expenses which are incurred by the regional and corporate support
functions.



|                                               |  |                            |        |                    |   |        |               |   |       |   |  |      |   
|---------------------------------------------- |  | -------------------------- | ------ | ------------------ | - | ------ | ------------- | - | ----- | - |  | ---- | --
|                                               |  | Three Months EndedJune 30, |        | Increase(Decrease) |   |        | PercentChange |  
|                                               |  | 2010                       |        | 2009               |   |       
|                                               |  | (In thousands)             |       
|Sales and marketing                            |  |                            |        |                    |   |        |               |   |       |   |  |      |   
|Markets                                        |  | $                          | 9,885  |                    | $ | 8,428  |               | $ | 1,457 |   |  | 17.3 | % 
|Regional/corporate sales support and marketing |  |                            | 1,760  |                    |   | 1,809  |               |   | (49   | ) |  | (2.7 | )%
|                                               |  |                            |        |                    |   |        |               |   |       |   |  |      |   
|Total                                          |  | $                          | 11,645 |                    | $ | 10,237 |               | $ | 1,408 |   |  | 13.7 | % 
|                                               |  |                            |        |                    |   |        |               |   |       |   |  |      |   

Sales and marketing expenses increased in our markets by approximately $1.5 million or 17.3%
principally attributable to increases in salaries and benefits of $0.4 million and customer acquisition and marketing costs of $1.1 million. As a percentage of market net revenues, market sales and marketing expenses were 27.1% in the current year
compared to 26.5% in the prior year.

Regional/corporate sales support and marketing expenses were essentially flat compared
to last year. As a percentage of net revenues, regional sales support and marketing expenses were approximately 4.7% in the current year compared to 5.6% in the prior year.

We expect our market level and regional/corporate sales and marketing expenses, as a percentage of net revenues, to be comparable for the
remainder of 2010 compared to the same period last year.

General and administrative

General and administrative expenses consist primarily of compensation and related costs for personnel and facilities related to our
executive, finance, human resources, facilities and legal organizations, and fees for professional services. Professional services are principally comprised of outside legal, audit and tax services.



|                           |  |                            |       |                    |   |       |               |   |      |   |  |      |   
|-------------------------- |  | -------------------------- | ----- | ------------------ | - | ----- | ------------- | - | ---- | - |  | ---- | --
|                           |  | Three Months EndedJune 30, |       | Increase(Decrease) |   |       | PercentChange |  
|                           |  | 2010                       |       | 2009               |   |      
|                           |  | (In thousands)             |      
|General and administrative |  | $                          | 2,990 |                    | $ | 3,278 |               | $ | (288 | ) |  | (8.8 | )%

The decrease
in general and administrative expenses for the quarter ended June 30, 2010 compared to the quarter ended June 30, 2009 was principally due to an decrease in salaries and benefits of $0.3 million. The decrease in salaries and benefits
was primarily due to the reversal of accrued management incentive plan payments as the performance metrics of the plan are not expected to be achieved. As a percentage of net revenues, general and administrative expenses were 8.0% for the current
year compared to 10.2% in the prior year.



20



---

##### Table of Contents

We expect our general and administrative expenses, as a percentage of net revenues, to be
comparable for the remainder of 2010 compared to the same period last year.

Interest income

Interest income relates to interest we earn on our money market deposits and short-term investments.



|                |  |                            |    |                    |   |     |               |   |      |   |  |       |   
|--------------- |  | -------------------------- | -- | ------------------ | - | --- | ------------- | - | ---- | - |  | ----- | --
|                |  | Three Months EndedJune 30, |    | Increase(Decrease) |   |     | PercentChange |  
|                |  | 2010                       |    | 2009               |   |    
|                |  | (In thousands)             |   
|Interest income |  | $                          | 78 |                    | $ | 200 |               | $ | (122 | ) |  | (61.0 | )%

Interest
income fluctuates as our cash equivalents and short-term investment balances change and applicable interest rates increase or decrease. The decrease in interest income for the quarter ended June 30, 2010 compared to the quarter ended
June 30, 2009 was due primarily to lower interest rates earned on lower average balances. The lower interest rates were primarily attributable to overall decreases in market interest rates combined with maintaining higher money market account
balances yielding lower interest rates as we decreased our short-term investments positions. The lower average balances were primarily attributable to cash used in our operating activities as a result of the losses incurred since June 30, 2009.

Comparison of the six months ended June 30, 2010 and 2009

Other operating data



|                                                    |  |                          |        |                    |   |        |               |   |       |   |  |      |   
|--------------------------------------------------- |  | ------------------------ | ------ | ------------------ | - | ------ | ------------- | - | ----- | - |  | ---- | --
|                                                    |  | Six Months EndedJune 30, |        | Increase(Decrease) |   |        | PercentChange |  
|                                                    |  | 2010                     |        | 2009               |   |       
|                                                    |  |                          |        |                   
|Number of markets (1)                               |  |                          | 35     |                    |   | 35     |               |   |      |   |  |      |   
|                                                    |  |                          |        |                   
|Number of transactions closed during the period (2) |  |                          |        |                    |   |        |               |   |       |   |  |      |   
|Buyer representation                                |  |                          | 10,918 |                    |   | 9,582  |               |   | 1,336 |   |  | 13.9 | % 
|Seller representation                               |  |                          | 1,085  |                    |   | 606    |               |   | 479   |   |  | 79.0 | % 
|                                                    |  |                          |        |                    |   |        |               |   |       |   |  |      |   
|Total                                               |  |                          | 12,003 |                    |   | 10,188 |               |   | 1,815 |   |  | 17.8 | % 
|                                                    |  |                          |        |                    |   |        |               |   |       |   |  |      |   
|                                                    |  |                          |        |                   
|Average net revenue per transaction (3)             |  | $                        | 5,103  |                    | $ | 5,207  |               | $ | (104  | ) |  | (2.0 | )%
|                                                    |  |                          |        |                   
|Number of ZipAgents at end of the period            |  |                          | 3,251  |                    |   | 3,172  |               |   | 79    |   |  | 2.5  | % 



|(1) | We previously presented information about our existing or mature markets compared to our new or developing markets to provide an additional perspective on our business.
We significantly curtailed new market expansion during the years ended December 31, 2009 and 2008 and currently have no plans to open any new markets during the year ending 2010. Accordingly, we believe the presentation of total market
operations provides an appropriate perspective on our business until such time, if any, we expand into new markets. Our markets include:
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|                              |  |                    |  |                                   
|----------------------------- |  | ------------------ |  | ----------------------------------
|Atlanta, GA                   |  | Jacksonville, FL   |  | Richmond, VA                      
|Austin, TX                    |  | Las Vegas, NV      |  | Sacramento, CA                    
|Baltimore, MD                 |  | Los Angeles, CA    |  | Salt Lake City, UT                
|Boston, MA                    |  | Miami, FL          |  | San Diego, CA                     
|Charlotte, NC                 |  | Minneapolis, MN    |  | San Francisco Bay Area, CA        
|Chicago, IL                   |  | Naples, FL         |  | Seattle, WA                       
|Dallas, TX                    |  | Orange County, CA  |  | Tampa, FL                         
|Denver, CO                    |  | Orlando, FL        |  | Tucson, AZ                        
|Fresno/Central Valley, CA     |  | Palm Beach, FL     |  | Virginia Beach, VA                
|Greater Philadelphia Area, PA |  | Phoenix, AZ        |  | Washington, DC                    
|Hartford, CT                  |  | Portland, OR       |  | Westchester County/Long Island, NY
|Houston, TX                   |  | Raleigh-Durham, NC |  |                                   



|(2) | The term transaction refers to each representation of a buyer or seller in a real estate purchase or sale.
|--- | ------------------------------------------------------------------------------------------------------------

|(3) | Average net revenue per transaction equals net transaction revenues divided by number of transactions with respect to each period.
|--- | ----------------------------------------------------------------------------------------------------------------------------------



21



---

##### Table of Contents

Net transaction revenues

Net transaction revenues consist primarily of commissions earned as agents to buyers and sellers on the purchase or sale of real estate
transactions, net of any rebate, commission discount or transaction fee adjustment.



|                         |  |                          |        |                    |   |               |  |   |       |  |      |  
|------------------------ |  | ------------------------ | ------ | ------------------ | - | ------------- |  | - | ----- |  | ---- | -
|                         |  | Six Months EndedJune 30, |        | Increase(Decrease) |   | PercentChange | 
|                         |  | 2010                     |        | 2009               |   |              
|                         |  | (In thousands)           |       
|Net transaction revenues |  | $                        | 61,256 |                    | $ | 53,054        |  | $ | 8,202 |  | 15.5 | %

The increase
in net transaction revenues of $8.2 million or 15.5% was driven primarily by an increase in the number of transactions closed during the period partially offset by a decrease in average net revenue per transaction. The year over year increase in the
number of transactions closed of 1,815 or 17.8%, was partially attributable to an increase of 479 or 79.0% sell side transactions as these seller representation transactions increased to 9.0% of total transactions closed from 5.9% in the period
ended June 30, 2009. The year over year decrease in average net revenue per transaction was $104 or 2.0% compared to the year over year decrease in average net revenue per transaction of $1,200 or 18.7% last year. We believe year over year
decreases in average net revenue per transaction have moderated because of a combination of factors including fewer non standard transactions as foreclosure, bank real estate owned (REO) and short sale transactions, which are typically
transacted at reduced sales prices, declined to 33.6% of transactions in the six months ended June 30, 2010 from 46.8% in the six months ended June 30, 2009. Depressed housing prices continue, and ongoing tightness in the availability of
consumer mortgage financing particularly impacts the sale of higher priced housing.

Marketing and other revenues

Marketing and other revenues consist primarily of market transaction referrals and corporate marketing agreements and
advertising.



|                             |  |                          |       |                    |   |     |               |   |       |   |  |       |   
|---------------------------- |  | ------------------------ | ----- | ------------------ | - | --- | ------------- | - | ----- | - |  | ----- | --
|                             |  | Six Months EndedJune 30, |       | Increase(Decrease) |   |     | PercentChange |  
|                             |  | 2010                     |       | 2009               |   |    
|                             |  | (In thousands)           |      
|Marketing and other revenues |  |                          |       |                    |   |     |               |   |       |   |  |       |   
|Markets                      |  | $                        | 222   |                    | $ | 224 |               | $ | (2    | ) |  | (1.0  | )%
|Corporate                    |  |                          | 1,894 |                    |   | 568 |               |   | 1,326 |   |  | 233.1 | % 
|                             |  |                          |       |                    |   |     |               |   |       |   |  |       |   
|Total                        |  | $                        | 2,116 |                    | $ | 792 |               | $ | 1,324 |   |  | 166.9 | % 
|                             |  |                          |       |                    |   |     |               |   |       |   |  |       |   

The increase in corporate marketing and other revenues for the six months ended June 30, 2010
compared to the six months ended June 30, 2009 was primarily attributable to fees from a mortgage services marketing agreement with Bank of America, which commenced in June 2009, and advertising on our website.

Cost of revenues

Our cost of revenues consists principally of commissions, payroll taxes, benefits including health insurance, performance and tenure based
award programs, agent expense reimbursements and amortization of internal-use software and website development costs which relate primarily to our ZAP technology. Agent commissions are generally paid on market net revenues which include net
transaction revenues plus referral and other revenues generated by our ZipAgents.



|                 |  |                          |        |                    |   |               |  |   |       |  |      |  
|---------------- |  | ------------------------ | ------ | ------------------ | - | ------------- |  | - | ----- |  | ---- | -
|                 |  | Six Months EndedJune 30, |        | Increase(Decrease) |   | PercentChange | 
|                 |  | 2010                     |        | 2009               |   |              
|                 |  | (In thousands)           |       
|Cost of revenues |  | $                        | 36,301 |                    | $ | 32,743        |  | $ | 3,558 |  | 10.9 | %

The increase
in cost of revenues for the six months ended June 30, 2010 compared to the six months ended June 30, 2009 was primarily related to the overall increase in net revenues on which we pay agent commissions. Agent commissions, payroll taxes and
benefits increased by $4.8 million or 18.7% primarily attributable to the mix of agent commissions paid and the increase in the net revenues on which these costs are based. Agent performance and tenure based programs, benefits and expense
reimbursements decreased by approximately $1.4 million or 21.9% primarily attributable to a decrease in the number of qualifying agents. Amortization of capitalized ZAP technology costs increased by $1.0 million or 36.0%. Overall, cost of revenues
as a percentage of market net revenues decreased by about 2.5 percentage points.



22



---

##### Table of Contents

Product development

Product development expenses include our information technology costs relating to the maintenance of our website, proprietary technology
platforms and system infrastructure. These costs consist primarily of compensation and benefits for our product development and infrastructure personnel, depreciation of software and equipment and infrastructure costs consisting primarily of
facilities, communications and other operating expenses.



|                    |  |                          |       |                    |   |               |  |   |    |  |     |  
|------------------- |  | ------------------------ | ----- | ------------------ | - | ------------- |  | - | -- |  | --- | -
|                    |  | Six Months EndedJune 30, |       | Increase(Decrease) |   | PercentChange | 
|                    |  | 2010                     |       | 2009               |   |              
|                    |  | (In thousands)           |      
|Product development |  | $                        | 4,672 |                    | $ | 4,656         |  | $ | 16 |  | 0.3 | %

Product
development expenses for the six months ended June 30, 2010 compared to the six months ended June 30, 2009 were essentially flat. Increases in salaries and benefits of approximately $0.1 million were offset by a decrease in
depreciation expense of $0.1 million. As a percentage of net revenues, product development expenses decreased by 1.2 percentage points for the six months ended June 30, 2010 compared to the six months ended June 30, 2009.

Sales and marketing

Sales and marketing expenses consist primarily of compensation and related costs for personnel engaged in sales, sales support and
customer service as well as promotional, advertising and client acquisition costs. These expenses have been categorized below between those incurred in our market offices and those expenses which are incurred by the regional and corporate support
functions.



|                                               |  |                          |        |                    |   |               |  |   |       |  |      |  
|---------------------------------------------- |  | ------------------------ | ------ | ------------------ | - | ------------- |  | - | ----- |  | ---- | -
|                                               |  | Six Months EndedJune 30, |        | Increase(Decrease) |   | PercentChange | 
|                                               |  | 2010                     |        | 2009               |   |              
|                                               |  | (In thousands)           |       
|Sales and marketing                            |  |                          |        |                    |   |               |  |   |       |  |      |  
|Markets                                        |  | $                        | 18,672 |                    | $ | 16,610        |  | $ | 2,062 |  | 12.4 | %
|Regional/corporate sales support and marketing |  |                          | 3,739  |                    |   | 3,571         |  |   | 168   |  | 4.7  | %
|                                               |  |                          |        |                    |   |               |  |   |       |  |      |  
|Total                                          |  | $                        | 22,411 |                    | $ | 20,181        |  | $ | 2,230 |  | 11.0 | %
|                                               |  |                          |        |                    |   |               |  |   |       |  |      |  

Sales and marketing expenses increased in our markets by approximately $2.1 million or 12.4%
principally attributable to increases in salaries and benefits of $0.7 million and customer acquisition and marketing costs of $1.4 million. As a percentage of market net revenues, market sales and marketing expenses were 30.4% in the current year
compared to 31.2% in the prior year.

Regional/corporate sales support and marketing expenses increased by approximately $0.2
million or 4.7% and consisted primarily of general operating expenses including sales incentive and management meetings. As a percentage of net revenues, regional/corporate sales support and marketing expenses were approximately 5.9% in the current
year compared to 6.6% in the prior year.

General and administrative

General and administrative expenses consist primarily of compensation and related costs for personnel and facilities related to our
executive, finance, human resources, facilities and legal organizations, and fees for professional services. Professional services are principally comprised of outside legal, audit and tax services.



|                           |  |                          |       |                    |   |       |               |   |      |   |  |      |   
|-------------------------- |  | ------------------------ | ----- | ------------------ | - | ----- | ------------- | - | ---- | - |  | ---- | --
|                           |  | Six Months EndedJune 30, |       | Increase(Decrease) |   |       | PercentChange |  
|                           |  | 2010                     |       | 2009               |   |      
|                           |  | (In thousands)           |      
|General and administrative |  | $                        | 6,599 |                    | $ | 6,757 |               | $ | (158 | ) |  | (2.3 | )%

The decrease
in general and administrative expenses for the six months ended June 30, 2010 compared to the six months ended June 30, 2009 was principally due to a decrease in salaries and benefits of $0.2 million primarily because management
incentive plan payments were not accrued as the performance metrics of the plan are not expected to be achieved. As a percentage of net revenues, general and administrative expenses were 10.4% for the current year compared to 12.5% in the prior
year.



23



---

##### Table of Contents

Interest income

Interest income relates to interest we earn on our money market deposits and short-term investments.



|                |  |                          |     |                    |   |     |               |   |      |   |  |       |   
|--------------- |  | ------------------------ | --- | ------------------ | - | --- | ------------- | - | ---- | - |  | ----- | --
|                |  | Six Months EndedJune 30, |     | Increase(Decrease) |   |     | PercentChange |  
|                |  | 2010                     |     | 2009               |   |    
|                |  | (In thousands)           |    
|Interest income |  | $                        | 167 |                    | $ | 509 |               | $ | (342 | ) |  | (67.1 | )%

Interest
income fluctuates as our cash equivalents and short-term investment balances change and applicable interest rates increase or decrease. The decrease in interest income for the six months ended June 30, 2010 compared to the six months ended
June 30, 2009 was due primarily to lower interest rates earned on lower average balances. The lower interest rates were primarily attributable to overall decreases in market interest rates combined with maintaining higher money market account
balances yielding lower interest rates as we decreased our short-term investments positions. The lower average balances were primarily attributable to cash used in our operating activities as a result of the losses incurred since June 30, 2009.

LIQUIDITY AND CAPITAL RESOURCES

Our principal sources of liquidity for 2010 are our cash, cash equivalents and short-term investments. As of June 30, 2010, we had
cash, cash equivalents and short-term investments at fair value of $39.9 million and no bank debt, line of credit or equipment facilities.

Operating activities

Our operating activities used cash in the amount of $3.1 and $3.9 million in the six months ended June 30, 2010 and 2009,
respectively. Cash used in the six months ended June 30, 2010 resulted primarily from a net loss of $6.4 million increased by net changes in operating assets and liabilities of $0.1 million and decreased by non-cash adjustments. The non-cash
adjustments resulted primarily from $1.2 million of depreciation and amortization and $1.7 million of stock-based compensation expense. The increase in cash used attributable to the net changes in operating assets and liabilities was mainly driven
by timing differences in accounts receivable, accounts payable and accrued expenses relating to agent compensation, bonuses, and customer acquisition expenses. Cash used in the six months ended June 30, 2009 resulted primarily from a net loss
of $10.0 million decreased by changes in operating assets and liabilities of $2.8 million and by non-cash adjustments including $1.3 million of depreciation and amortization and $2.1 million of stock-based compensation expense.

Our primary source of operating cash flow is the collection of net commission income, from escrow companies or similar
intermediaries in the real estate transaction closing process, plus marketing and other revenues. These cash collections are offset by cash payments for operating expenses including ZipAgent commissions, payroll taxes, benefits, award programs and
expense reimbursements, as well as for employee compensation, benefits, client acquisition costs and other expenses. Due to the structure of our commission arrangements, our accounts receivable are settled in cash on a short-term basis and our
accounts receivable balances at period end have historically been significantly less than one months net revenues.

Investing activities

Our investing activities provided cash of $1.0 million and $20.7 million in the six months ended June 30, 2010 and 2009,
respectively. Cash provided for in the six months ended June 30, 2010 primarily represents the proceeds from the sale and maturity of short-term investments of $1.9 million less the purchase of property and equipment, including amounts for
website development and internal use software. Cash provided for the six months ended June 30, 2009 represent the net proceeds from the sales and maturity of short-term investments of $21.4 million less the purchase of property and equipment,
including amounts for website development and internal use software.

We typically maintain a minimum amount of cash and cash
equivalents for operational purposes and invest the remaining amount of our cash in investment grade, highly liquid interest-bearing securities which allows for flexibility in the event our cash needs change. During the current economic slowdown, we
have retained proceeds from short-term investments in money market securities and, therefore, maintained higher balances of cash and cash equivalents.

Currently, we expect our remaining 2010 capital expenditures to be approximately $1.8 million primarily attributable to amounts
capitalized for internal-use software and website development as well as expenditures for increased server capacity and software. In the future, our ability to make significant capital investments may depend on our ability to generate cash flow from
operations and to obtain adequate financing, if necessary and available.



24



---

##### Table of Contents

Financing activities

Our financing activities used $0.1 million in the six months ended June 30, 2010 and were not significant in the six months ended
June 30, 2009. The use of cash for the six months ended June 30, 2010 represents primarily the repurchase of shares of our common stock in connection with the payment of withholding and payroll taxes due upon vesting of employee restricted
stock awards partially offset by the proceeds from stock option exercises.

As of June 30, 2010, we had one warrant
outstanding for the purchase of an aggregate of 3,284 shares of our common stock at an exercise price of $18.27 per share; that warrant is currently exercisable at the option of the holder and expires in August 2010.

Future needs

We believe that our current cash, cash equivalents and short-term investments will be sufficient to fund cash used in our operations and
capital expenditures for at least the next twelve months. Our future capital requirements will depend on many factors, including our level of investment in technology and advertising initiatives, our rate of growth into new geographic markets
and possible repurchases of our common stock. In addition, if the current macroeconomic environment and depressed state of the residential real estate market continues or worsens, we may have a greater need to fund our business by using our cash
reserves, which could not continue indefinitely without our raising additional capital.

We routinely explore our options for
offering services relating to the purchase, sale and ownership of a home, including services related to title insurance, escrow, mortgage, home warranty insurance and property and casualty insurance (including auto insurance), which we refer to as
core services. We expect that some of our core services will be offered through affiliates (including wholly owned subsidiaries), while others will be offered through joint ventures or promoted through marketing arrangements with independent third
parties, such as title companies, banks and insurance companies. We may enter into these types of arrangements in the future, which could also require us to seek additional equity or debt financing.

We currently have no bank debt or line of credit facilities. In the event that additional financing is required, we may not be able to
raise it on terms acceptable to us or at all. If we are unable to raise additional capital when desired, our business, operations and results will likely suffer.

CONTRACTUAL OBLIGATIONS AND COMMITMENTS

We lease office space under non-cancelable operating leases with various expiration dates through June 2016. The following table provides
summary information concerning our future contractual obligations and commitments at June 30, 2010.



|                       |  |                        |       |              |   |              |  |                  |     |       |   |    |  |   |      
|---------------------- |  | ---------------------- | ----- | ------------ | - | ------------ |  | ---------------- | --- | ----- | - | -- |  | - | -----
|                       |  | Payments due by period
|                       |  | Less than1 year        |       | 1 to 3 years |   | 3 to 5 years |  | More than5 years |     | Total
|                       |  | (In thousands)        
|Minimum lease payments |  | $                      | 2,684 |              | $ | 3,123        |  | $                | 831 |       | $ | 80 |  | $ | 6,718

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off balance-sheet arrangements, investments in special purpose entities or undisclosed borrowings or
debt. Additionally, we are not a party to any derivative contracts or synthetic leases.



25



---

##### Table of Contents

NON-GAAP MEASURE

The table below shows the trend of Adjusted EBITDA as a percentage of revenue for the periods indicated:



|                       |  |                            |        |   |                          |   |        |      |  |   |        |    |  |   |        |   
|---------------------- |  | -------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | -- |  | - | ------ | --
|                       |  | Three Months EndedJune 30, |        |   | Six Months EndedJune 30, |  
|                       |  | 2010                       |        |   | 2009                     |   |        | 2010 |  |   | 2009   |   
|                       |  | (In thousands)             |       
|Net revenue            |  | $                          | 37,584 |   |                          | $ | 32,134 |      |  | $ | 63,372 |    |  | $ | 53,846 |   
|Adjusted EBITDA        |  | $                          | 1,307  |   |                          | $ | (893   | )    |  | $ | (3,703 | )  |  | $ | (7,111 | ) 
|Adjusted EBITDA margin |  |                            | 3.5    | % |                          |   | (2.8   | )%   |  |   | (5.8   | )% |  |   | (13.2  | )%

We present Adjusted
EBITDA, a non-GAAP financial measure, as a supplemental measure of our performance. We believe Adjusted EDITDA provides useful information regarding the operating results of our core business activity and prospects for the future. We define Adjusted
EBITDA as net income (loss) less interest income plus interest expense, provision for income taxes, depreciation and amortization expense, stock-based compensation and further adjusted to eliminate the impact of certain items that we do not consider
reflective of our ongoing core operating performance.

We present Adjusted EBITDA because we believe it assists investors and
analysts in comparing our operating performance across reporting periods on a consistent basis by excluding items that we do not believe are reflective of our core operating performance. In addition, we use Adjusted EBITDA to evaluate our financial
results and business strategies, develop budgets, manage expenditures and as a factor in evaluating managements performance when determining incentive compensation.

Our use of Adjusted EBITDA has limitations as an analytical tool. Some of these limitations are:



| |  |  | Adjusted EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
| | - |  | -------------------------------------------------------------------------------------------------



| |  |  | although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and
Adjusted EBITDA does not reflect any cash requirements for such replacements;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | non-cash stock-based compensation is and will remain a key element of our overall long-term incentive compensation package, although we exclude it as
an expense when evaluating our ongoing operating performance for a particular period;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Adjusted EBITDA does not reflect the impact of certain cash charges or credits resulting from matters we consider not to be reflective of our core
ongoing operations, and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | other companies, including companies in our industry, may calculate Adjusted EBITDA differently than we do, which limits its usefulness as a
comparative measure.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------

Because of these limitations, Adjusted EBITDA should not be considered in isolation or
as a substitute for performance measures calculated in accordance with GAAP. When evaluating our performance, Adjusted EBITDA should be considered alongside other financial measures, including net income and our other GAAP results.

The following is a reconciliation of Adjusted EBITDA to the most comparable GAAP measure, net loss for the three and six months
ended June 30, 2010 and 2009:



|                                 |  |                            |       |   |                          |   |        |      |  |   |        |   |  |   |        |  
|-------------------------------- |  | -------------------------- | ----- | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                 |  | Three Months EndedJune 30, |       |   | Six Months EndedJune 30, |  
|                                 |  | 2010                       |       |   | 2009                     |   |        | 2010 |  |   | 2009   |  
|                                 |  | (In thousands)             |      
|Net loss                         |  | $                          | (225  | ) |                          | $ | (2,433 | )    |  | $ | (6,444 | ) |  | $ | (9,981 | )
|Add back                         |  |                            |       |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Interest income                  |  |                            | (78   | ) |                          |   | (200   | )    |  |   | (167   | ) |  |   | (509   | )
|Depreciation and amortization    |  |                            | 567   |   |                          |   | 654    |      |  |   | 1,170  |   |  |   | 1,300  |  
|Stock-based compensation expense |  |                            | 1,043 |   |                          |   | 1,086  |      |  |   | 1,738  |   |  |   | 2,079  |  
|                                 |  |                            |       |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Non-GAAP Adjusted EBITDA         |  | $                          | 1,307 |   |                          | $ | (893   | )    |  | $ | (3,703 | ) |  | $ | (7,111 | )
|                                 |  |                            |       |   |                          |   |        |      |  |   |        |   |  |   |        |  



26



---

##### Table of Contents

|Item 3. | Quantitative and Qualitative Disclosures About Market Risk:
|------- | -----------------------------------------------------------

Interest rate sensitivity

Our investment policy requires us to invest funds in excess of current operating requirements. The principal objectives of our investment
activities are to preserve principal, provide liquidity and maximize income consistent with minimizing risk of material loss. We believe this investment policy is prudent, and helps to reduce, but does not prevent, loss of principal, and results in
minimal interest rate exposure on our investments.

As of June 30, 2010 and 2009, our cash and cash equivalents consisted
primarily of money market funds and our short-term investments consisted primarily of investment grade, highly liquid interest-bearing securities. The recorded carrying amounts of cash and cash equivalents approximate fair value due to their short
maturities and short-term investments are carried at fair value. The amount of credit exposure to any one issue, issuer and type of instrument is limited. Our interest income is sensitive to changes in the general level of interest rates in the
United States, particularly since the majority of our investments are fixed income investments. If market interest rates were to increase or decrease immediately and uniformly by 10% from levels at June 30, 2010 and 2009, there would be a
negligible increase or decline in fair market value of the portfolio.

Exchange rate sensitivity

We consider our exposure to foreign currency exchange rate fluctuations to be minimal, as we do not have any sales denominated in foreign
currencies. We have not engaged in any hedging or other derivative transactions to date.



|Item 4. | Controls and Procedures:
|------- | ------------------------

(a) Disclosure controls and procedures. Our management, with the participation of our Chief Executive Officer and Chief Financial
Officer, has evaluated the effectiveness of our disclosure controls and procedures (as such items are defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (Exchange Act)) as of the end of the
period covered by this Quarterly Report on Form 10-Q. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures as of the end of the period covered by this Quarterly
Report are effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial
Officer, as appropriate, to allow timely decisions regarding required disclosure, and that such information is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms.

(b) Changes in internal control over financial reporting. There were no changes in our internal control over financial
reporting during the quarter ended June 30, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.



27



---

##### Table of Contents

PART II  OTHER INFORMATION



|Item 1. | Legal Proceedings:
|------- | ------------------

On March 26, 2010, we were named as one of fourteen defendants in a lawsuit filed in United States District Court for the District of
Delaware, Smarter Agent LLC v. Boopsie, Inc., et al., by plaintiff, Smarter Agent LLC. The complaint alleges that the defendants have each infringed on patents owned by Smarter Agent relating to mobile device application technology and seeks
unspecified damages and injunctive relief. We are in the initial stages of investigating this matter, but we do not currently believe that we have infringed on any patent, or that we have any liability for the claims alleged and thus, we intend to
vigorously defend against this lawsuit.

We are not currently subject to any other material legal proceedings. From time to
time we have been, and we currently are, a party to litigation and subject to claims incident to the ordinary course of the business. The amounts in dispute in these matters are not material to us, and we believe that the resolution of these
proceedings will not have a material adverse effect on the business, financial position, results of operations or cash flows.



|Item 1A. | Risk Factors:
|-------- | -------------

Our business is subject to a number of risks and uncertainties. Because of risks and uncertainties affecting our operating results and
financial condition, past financial performance may not be a reliable indicator of future performance, and historical trends should not be used to anticipate results or trends in future periods. You should consider carefully the risk factors
described under Risk Factors in Item 1A of Part I of our annual report on Form 10-K for our fiscal year ended December 31, 2009. At this time, we are not aware of any material changes to the nature of those risk factors. We
intend to set forth material changes to the nature of those risk factors in our future reports on Form 10-Q as required by Item 1A of Part II thereof. For business, market and other developments in the quarter ended June 30, 2010, please
see Item 2 of Part I of this report, Managements Discussion and Analysis of Financial Condition and Results of Operations.



|Item 5. | Other Information:
|------- | ------------------

Our Insider Trading Compliance Program allows directors, officers and other employees covered under the program to establish, under
limited circumstances contemplated by Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, written programs that permit automatic trading of our stock or trading of our stock by an independent person (such as an investment bank)
who is not aware of material inside information at the time of the trade. As of the filing date of this report, none of our directors or executive officers has adopted a Rule 10b5-1 trading plan, but they may do so in the future, and we believe
that our additional officers and employees may have established such programs or may do so in the future.



|Item 6. | Exhibits:
|------- | ---------

The exhibits listed in the Exhibit Index are filed as a part of this report.



28



---

##### Table of Contents

SIGNATURE

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.



ZIPREALTY, INC.By:

/s/    Charles C. BakerCharles C. BakerExecutive Vice President and Chief Financial Officer


Date: August 4, 2010



29



---

##### Table of Contents

Exhibit Index



|              |  |                                                                                                                                           
|------------- |  | ------------------------------------------------------------------------------------------------------------------------------------------
|Exhibitnumber |  | Description                                                                                                                               
|3.1(a)(1)     |  | Certificate of Correction to Amended and Restated Certificate of Incorporation                                                            
|              | 
|3.2(a)(2)     |  | Bylaws                                                                                                                                    
|              | 
|4.1(2)        |  | Form of Common Stock Certificate                                                                                                          
|              | 
|10.1(3)*      |  | Form of Director and Officer Indemnification Agreement, revised May 2010                                                                  
|              | 
|31.1          |  | Certification of Chief Executive Officer, as required by Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act of 1934          
|              | 
|31.2          |  | Certification of Chief Financial Officer, as required by Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act of 1934          
|              | 
|32.1          |  | Certification of Chief Executive Officer, as required by Section 1350 of Chapter 63 of Title 18 of the United States Code (18 U.S.C. 1350)
|              | 
|32.2          |  | Certification of Chief Financial Officer, as required by Section 1350 of Chapter 63 of Title 18 of the United States Code (18 U.S.C. 1350)



|(1) | Incorporated by reference to the Exhibit 3.1 to the Registrants Current Report on Form 8-K (File No. 000-51002) filed with the Securities and
Exchange Commission on December 16, 2008.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Incorporated by reference to the exhibit of the same number to the Registrants Registration Statement on Form S-1 (File No. 333-115657) filed with the
Securities and Exchange Commission on May 20, 2004, as amended.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | Filed herewith.
|--- | ---------------



|* | Identifies a management contract or compensatory plan of arrangement required to be filed as an exhibit to this report.
|- | -----------------------------------------------------------------------------------------------------------------------



30