Exhibit 10.15

August 15,
2007

Paul
E. Jordan
[Address]

Dear
Paul,

This
letter agreement sets forth the terms and conditions of your continued employment with United Online, Inc. (the "Company"), effective as of August 15, 2007 (the
"Effective Date").

1.Position.You will serve as Executive Vice President and Chief Personnel Officer of the Company and report to
the Chief Executive Officer of the Company. You will agree to devote your full-time attention, skill and efforts to the performance of your duties for the Company.

2.Salary and Benefits.



3.Bonus.For each fiscal year during your period of employment, you will be eligible to participate in a bonus
program with eligibility for up to 100% of your annual base salary. The performance criteria for purposes of determining you actual bonus for each fiscal year will be established by the Company's
Board of Directors. Your annual bonus will be increased to include any increases in your annual bonus as approved by the Board of Directors. Except as otherwise determined by the Board of Directors or
set forth herein, your bonus awards will be paid only if you are employed by and in good standing with the Company at the time of such bonus payments.

4.Restricted Stock Unit and Other Equity Awards.



---





5.Policies; Procedures; Proprietary Information and Inventions Agreement.As an employee of the Company, you
will be expected to abide by all of the Company's policies and procedures, including (without limitation) the terms of the Proprietary Information and Inventions Agreement between you

2

---



and
the Company (a copy of which is attached hereto asAppendix Aand which is incorporated herein by reference), the Insider Trading Policy, the
Code of Ethics and the Employee Handbook.

6.At Will Employment.Notwithstanding anything to the contrary contained herein, your employment with the
Company will be "at will" and will not be for any specified term, meaning that either you or the Company will be entitled to terminate your employment at any time and for any reason, with or without
cause or advance notice. Any contrary representations that may have been made to you are superseded by the terms set forth in this letter agreement. This is the full and complete agreement between you
and the Company on this subject. Although your job duties, title, compensation and benefits, as well as the Company's personnel policies and procedures, may change from time to time, the "at will"
nature of your employment may only be changed in an express written agreement signed by you and the Chief Executive Officer of the Company and approved by the Board of Directors.

7.Separation from Service.

(a)    Termination by You.If you terminate your employment with the Company for any reason other than as a result
of your death or Disability or your resignation for "good reason" (as defined below), then all obligations of the Company as set forth in this letter agreement will cease, other than the obligation to
pay you, on your termination date, any earned but unpaid compensation for services rendered through that date and any accrued but unused vacation days as of your termination date (collectively, the
"Accrued Obligations"). If you terminate your employment with the Company for "good reason", (as defined below) prior to August 15, 2010, then in
addition to the foregoing, the Company will pay you the Separation Payment (as defined below) and the bonus payment (described in the second sentence of Section 7(b) below), subject to the
conditions set forth and your compliance with the requirements in Section 7(b) below for a Separation Payment made in connection a termination "without cause", and you will also be entitled to
the accelerated vesting of your RSU Award and any other equity awards you hold as of the Effective Date in accordance with Section 4 above. Notwithstanding your Separation from Service pursuant
to this Section 7(a), you will continue to be obligated to comply with the terms of the Proprietary Information and Inventions Agreement and if applicable, the restrictive covenants set forth
in Section 9 below.

(b)    Termination by the Company.If your employment is terminated by the Company "without cause" (as defined
below) prior to August 15, 2010,and subject to your execution and delivery to the Company of a comprehensive agreement releasing of the Company
and its officers, directors, employees, stockholders, subsidiaries, affiliates, representatives and other parties and containing such other and additional terms as the Company deems satisfactory (the
"Release"), which becomes effective after the expiration of any applicable revocation period, the Company will pay you a separation payment (the
"Separation Payment") equal to the sum of (i) twelve (12) months of your then current annual base salary, (ii) your Annual Bonus
(as defined below), and (iii) a prorated portion of your Annual Bonus (as defined below) based upon the time elapsed between December 31 of the preceding year and your date of
termination. In addition, notwithstanding the last sentence of Section 3 hereof, if your date of termination occurs following the end of a fiscal year and prior to the date that you would have
otherwise been entitled to be paid your annual bonus for such fiscal year, the Company will pay you an amount equal to the annual bonus that you would have received had you remained employed by and in
good standing with the Company through the date the annual bonus for such fiscal year is paid, which amount shall be paid at the same time and manner that such payment would have been paid to you had
you remained employed through such date. Solely for purposes of the first sentence hereof, "Annual Bonus" shall mean the lesser of (1) 100% of
your then current annual base salary and (2) the most recent annual bonus paid to you. Payment of this Separation Payment and bonus payment will be contingent on your signing (without
revocation) the Release and your continued compliance with the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below. This Separation
Payment will be payable monthly on a pro rata basis over twelve (12) months

3

---



with
the first such payment commencing upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law.

If
your employment is terminated by the Company "without cause," the Company will have no further obligation to you pursuant to this letter agreement other than the Accrued Obligations,
the acceleration of vesting provided in Section 4 above and the obligations of the Company pursuant to this Section 7(b).

If
your employment is terminated by the Company "with cause" as defined below, the Company will have no further obligation to you under the terms of this letter agreement, other than the
Accrued Obligations.

Notwithstanding
the termination of your employment by the Company "with cause" or "without cause," or by you for "good reason", you will continue to be obligated to comply with the terms
of the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below.

You
have the right to decline to receive a portion of the benefits set forth under Sections 4 and 7 in the event that you determine that the provision of such benefits to you
would result in a "parachute payment" as such term is defined in Section 280G(b)(2) of the Internal Revenue Code of 1986, as amended from time to time.

c.    Termination by Death or Disability.If your employment is terminated as a result of your death or
Disability, the Company will be obligated to pay the Accrued Obligations to you, your estate or beneficiaries (as the case may be). In the event of a termination of your employment due to death or
Disability, you or your estate or beneficiaries, as the case may be, will be entitled to the accelerated vesting of your equity awards as set forth in Section 4(d) above. The provisions of this
Section 7(c) will not affect or change the rights or benefits to which you are otherwise entitled under the Company's employee benefit plans or otherwise.

d.    Definitions.

For purposes of this letter agreement, the following definitions will be in effect:

"good reason" means:



"with cause" means your commission of any one or more of the following acts:



4

---





"without cause" means any reason not within the scope of the definition of the term "with cause."

(e)    Code Section 409A Deferral Period.Notwithstanding any provision to the contrary in this letter
agreement, no payment or distribution under this letter which constitutes an item of deferred compensation under Section 409A of the Internal Revenue Code (the "Code") and becomes payable by
reason of your termination of employment with the Company will be made to you prior to the earlier of (i) the expiration of the six (6)-month period measured from the date of your "separation
from service" (as such term is defined in Treasury Regulations issued under Code Section 409A) or (ii) the date of your death, if you are deemed at the time of such separation from
service to be a "key employee" within the meaning of that term under Code Section 416(i) and such delayed commencement is otherwise required in order to avoid a prohibited distribution
under Code Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2) deferral period, all payments and benefits deferred pursuant to this Section 7(e)
(whether they would have otherwise been payable in a single sum or in installments in the absence of such deferral) shall be paid or reimbursed to you in a lump sum, and any remaining payments due
under this letter will be paid in accordance with the normal payment dates specified for them herein.

8.Withholding Taxes.All forms of compensation payable pursuant to the terms this letter agreement, whether
payable in cash, shares of the Company's common stock or other property, are subject to reduction to reflect the applicable withholding and payroll taxes.

9.Restrictive Covenants.Until one (1) year after the termination of your employment with the Company
for any reason, so long as you are receiving the Separation Payment, you will not, at any

5

---



place
in any county, city or other political subdivision of the United States in which the Company or its subsidiaries is engaged in business or providing its services:



10.Entire Agreement.This letter agreement, together with the Proprietary Information and Inventions Agreement
between you and the Company, any Company handbooks and policies in effect from time to time and the applicable stock plans and any stock option agreements, restricted stock unit agreements or other
agreement evidencing the equity awards made to you from time to time during your period of employment (including, without limitation, the RSU Award), contains all of the terms of your employment with
the Company and supersedes any prior understandings or agreements, whether oral or written, between you and the Company. If any provision of this letter agreement is held by an arbitrator or a court
of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise invalid or unenforceable, such provision shall be construed in a manner so as to maximize its
enforceability while giving the greatest effect as possible to the intent of the parties. To the extent any provision cannot be construed to be enforceable, such provision will be deemed to be
eliminated from this letter agreement and of no force or effect, and the remainder of this letter agreement will otherwise remain in full force and effect and be construed as if such portion had not
been included in this letter agreement. This letter agreement is not assignable by you. This letter agreement may be assigned by the Company to its subsidiaries or to successors in interest to the
Company or its lines of business.

11.Amendment and Governing Law.This letter agreement may not be amended or modified except by an express
written agreement signed by you and the Chief Executive Officer of the Company. The terms of this letter agreement and the resolution of any disputes will be governed by California law, and venue for
any disputes will be in Los Angeles, California.

12.Term.This letter agreement will expire on August 15, 2010, except Sections 6, 7(e), 8, 9, 10,
11 and 12 will survive such expiration. Following the expiration of this letter agreement, your employment with the Company will continue to be "at will".

6

---



We
look forward to continuing to work with you. Please indicate your agreement with the terms and provisions of this letter agreement by signing and dating the enclosed duplicate copy
and returning it to me by August 15, 2007.

If
you have any questions, please call the undersigned.

| |  | Very truly yours,  
| |  | -------------------
| |  | UNITED ONLINE, INC.
| |  | By:                

I
have read the foregoing and accept the terms and provisions set forth in this letter agreement as of the date shown at the top of this letter agreement:

|                                | 
|------------------------------- | 
|/s/PAUL E. JORDANPaul E. Jordan | 

7

---



Exhibit A

[Proprietary Information and Inventions Agreement]

[to be attached]

8

---



QuickLinks