Exhibit 10.13

EMPLOYMENT AGREEMENT

This Employment Agreement (the "Agreement") is made and entered into effective as of this 22nd day of August, 2007 by and between Classmates Media Corporation, a
Delaware corporation ("Classmates"), with principal corporate offices at 21301 Burbank Boulevard, Woodland Hills, California 91367, and Mark R. Goldston, whose business address is 21301 Burbank
Boulevard, Woodland Hills California 91367 ("Mr. Goldston").

RECITALS

Classmates has been formed to assume and continue certain business activities of United Online, Inc. ("Parent"), and intends to register an initial public
offering ("IPO") of shares to the public with the Securities and Exchange Commission ("SEC"). The date the underwriting agreement with respect to the IPO is executed is referred to herein as the
"Effective Date."

Mr. Goldston
is willing to become employed by Classmates upon the terms and conditions hereinafter set forth in this Agreement and Classmates desires to employ him upon such terms
and conditions.

NOW
THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

1.     EMPLOYMENT

1.1   Classmates
hereby agrees to employ Mr. Goldston, and Mr. Goldston hereby accepts such employment, on the terms and conditions set forth herein, commencing
the Effective Date and continuing for three years (the "Term"), unless terminated earlier as provided in Section 4 below. Mr. Goldston's place of employment shall be the in the greater
Los Angeles metropolitan area.

2.     DUTIES OF EXECUTIVE

2.1   Mr. Goldston
shall serve as the Chief Executive Officer and Chairman of Classmates. In this capacity, Mr. Goldston shall be responsible for the general
management of Classmates and shall perform such customary, appropriate and reasonable executive duties as are usually performed by the Chief Executive Officer and Chairman, including such specific
executive duties consistent with such position as are delegated to him from time to time by the Board of Directors of Classmates or a committee thereof (the "Board"). Mr. Goldston shall report
directly to Classmates' Board. Classmates agrees that Mr. Goldston will also continue to serve as Chief Executive Officer and Chairman of Parent and will in good faith allocate his time between
Classmates and Parent in accordance with the goals and objectives established by the Board.

2.2   Mr. Goldston
agrees to devote his good faith, attention, skill and efforts to the performance of his duties for Classmates during the Term. This Agreement shall
not preclude Mr. Goldston from writing and promoting books or other published materials, engaging in civic, charitable or religious activities, or from serving on boards of directors of
companies or organizations that do not present any conflict with the interests of Classmates or otherwise adversely affect Mr. Goldston's performance of the services required under this
Agreement. This Agreement shall not be interpreted to prohibit Mr. Goldston from making and monitoring personal investments (including the purchase of interests in professional sports teams) if
such activities do not materially interfere with the services required under this Agreement.

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3.     COMPENSATION AND OTHER BENEFITS

3.1Base Salary.During the Term, Classmates shall pay to Mr. Goldston a Base Salary per fiscal year
equal to One Dollar ($1.00) on the Effective Date and each annual anniversary of the Effective Date. Classmates may, but has no obligation to, increase the Base Salary.

3.2Initial Grant of Stock Options.Classmates hereby agrees to grant to Mr. Goldston as of the Effective
Date options (the "Options") to purchase that number of shares which represents, on the Effective Date, 4.2857% of Classmates' fully diluted Class A common stock (the "Option Shares") at an
exercise price equal to the price per share of such Class A common stock offered to the public on the Effective Date pursuant to the terms and conditions contained herein. The Options shall
vest as provided below. On the Effective Date, the number of Options and Option Shares shall be computed to represent 4.2857% of the fully diluted shares of Class A common stock, and the
Options shall be issued, subject to adjustment in the number of covered shares as provided below. The Options shall be subject to customary adjustments for stock splits, stock dividends and similar
events, shall be exercisable for ten years from their date of grant, and shall be evidenced by a separate option agreement or certificate.

For
purposes hereof, "fully diluted shares of Class A common stock" means, at the Effective Date, the total number of outstanding shares of Classmates' Class A common stock
assuming exercise of all options (including, the Options), warrants and similar securities exercisable for Class A common stock that are outstanding or issuable pursuant to then existing
agreements, the conversion or exchange of all other securities of Classmates convertible into or exchangeable for shares of Class A common stock (including Classmates' Class B common
stock), treating all shares of Class A common stock covered by restricted stock units and similar instruments that are outstanding or issuable pursuant to then existing agreements as
outstanding, and assuming the underwriters in the IPO sell all of the "firm shares" set forth in the IPO underwriting agreement and fully exercise the over-allotment option given them to
purchase additional Class A common stock within the time provided in the IPO underwriting agreement. In the event the over-allotment option is not exercised in full by the
underwriters within the time provided in the IPO underwriting agreement, an appropriate number of Options shall be cancelled and the Option agreement shall be amended, to achieve the intended
percentage. For the avoidance of doubt, fully diluted shares of Class A common stock do not include any securities held in treasury.

3.3Vesting of Options.



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3.4Eligibility for Awards and Bonuses.Mr. Goldston shall be eligible to receive, and Classmates intends
to consider him for annual bonuses ("Annual Bonuses") and equity awards with respect to Classmates stock ("Equity Awards"). However, the Board or the Compensation Committee may, but is not
obligated to, grant such Annual Bonuses or Equity Awards. Any such Annual Bonuses may be in (a) shares of Classmates stock, (b) cash or (c) any combination thereof. For the
avoidance of doubt, Mr. Goldston shall be entitled to participate in all incentive plans generally available to Classmates' senior management, including without limitation any option or stock
incentive plan (the "Stock Incentive Plans"). Classmates agrees that, unless required by applicable law, no amendment to any Stock Incentive Plan will eliminate the ability of Mr. Goldston to
satisfy income tax withholding obligations by the surrender of shares or options to Classmates.

3.5Withholding for Taxes.Classmates recognizes that Mr. Goldston will incur obligations for withholding
of income and social security taxes with respect to any bonus paid in the form of shares of Classmates stock and any other award based on shares of Classmates stock. To satisfy such obligations
Classmates agrees, at Mr. Goldston's request, to treat as sold to Classmates, or to take other appropriate actions to reduce the number of shares of Classmates stock delivered to
Mr. Goldston, with the result that such number of shares of Classmates stock, multiplied by the applicable price, is sufficient to satisfy Mr. Goldston's withholding obligations, to the
extent permitted by applicable law.

3.6Other Benefits.During the Term, Mr. Goldston shall be entitled to participate in all group life,
health, medical, dental or disability insurance or other employee, health and welfare benefits made available generally to other executives of Classmates.

3.7Vacation.Mr. Goldston shall be entitled to five (5) weeks vacation per year in accordance
with Classmates' vacation policies. Until a Corporate Transaction, such vacation shall be taken concurrently with vacation as an officer of Parent.

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3.8Business Expenses.Classmates shall promptly (and in no event more than two and one-half months
after receiving documentation from Mr. Goldston) reimburse Mr. Goldston for all reasonable and necessary business expenses incurred by Mr. Goldston in connection with the business
of Classmates and the performance of his duties under this Agreement, subject to Mr. Goldston requesting such reimbursement and providing Classmates with reasonable documentation thereof within
one year of incurring any expense.

3.9Board of Directors.Mr. Goldston shall be Chairman of Classmates and also a member and chairman of
the Classmates Board of Directors. Mr. Goldston's appointments as Chairman and as a member of the Board will automatically terminate upon the termination of Mr. Goldston's employment
with Classmates for any reason.

4.     TERMINATION

4.1Termination for Cause; Certain Definitions.



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4.2Termination Without Cause.If Mr. Goldston's employment is terminated without "Cause" as defined in
Section 4.1(a) or if there is an Involuntary Termination, he will be eligible for the severance benefits set forth in Section 4.3.

4.3Severance Payments and Other Benefits Upon Termination Without Cause or Involuntary Termination.If
Classmates terminates Mr. Goldston's employment hereunder without Cause, or if there is an Involuntary Termination, Classmates (or its successor, as the case may be) shall (i) pay to
Mr. Goldston any accrued but unpaid Base Salary and paid time off under any benefit plan to the extent required by law through the date of termination, (ii) reimburse Mr. Goldston
for any expenses, as set forth in Section 3.8, through the date of termination and (iii) to the extent Mr. Goldston has not already received them and to the extent the underlying
shares have vested (including vesting related to the termination), deliver to Mr. Goldston certificates representing Mr. Goldston's ownership of Classmates stock under any restricted
share award. Additionally, subject to Mr. Goldston entering into and not revoking a release of claims in favor of Classmates and abiding by the non-competition and

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non-solicitation
provisions set forth in Section 5 below, (A) Classmates (or its successor, as the case may be) shall pay to Mr. Goldston an amount in cash (the
"Release Amount") equal to 3 times the sum of Mr. Goldston's (a) Base Salary and (b) Annual Bonus, if any, paid in the preceding twelve (12) months and (B) any
outstanding Equity Awards shall become fully vested and exercisable (as applicable). The Release Amount shall be payable in one lump sum, subject to withholding as may be required by law, and such
Release Amount shall be paid upon the expiration of all applicable review and revocation periods applicable to the release as statutorily required by law.

If
Mr. Goldston is Involuntarily Terminated (as defined in Section 4.1(c) above) or is terminated due to death or Disability, Mr. Goldston's options to purchase
Classmates' Class A common stock shall be exercisable by Mr. Goldston, or, upon Mr. Goldston's death, his estate, for a one (1) year period following the date of
termination (or until expiration of their term, if earlier). In addition, if Mr. Goldston is employed by Parent and Mr. Goldston is Involuntarily Terminated (as defined in the UOL
Agreement) or is terminated from Parent due to death or permanent disability and he is not employed by Classmates immediately following such termination, Mr. Goldston's options to purchase
Classmates' Class A common stock shall be exercisable by Mr. Goldston, or, upon Mr. Goldston's death, his estate, for a one (1) year period following the date of
termination (or until expiration of their term, if earlier).

5.     NON-COMPETITION; NON-SOLICITATION

5.1   For
the twelve (12) month period following the termination of Mr. Goldston's employment with Classmates (but in the case of a termination without Cause or
an Involuntary Termination only if Mr. Goldston has received the severance payments specified in Section 4.3 above) (the "Restricted Period"), Mr. Goldston shall not directly
engage in, or manage or direct persons engaged in, a Competitive Business Activity (as defined below) anywhere in the Restricted Territory (as defined below); provided, that the Restricted Period
shall terminate if Classmates terminates operations or if Classmates no longer engages in any Competitive Business Activity. The term "Competitive Business Activity" shall mean a business primarily
involved in online social networking or a business primarily involving online loyalty rewards programs. The term "Restricted Territory" shall mean each and every county, city or other political
subdivision of the United States in which Classmates is engaged in business or providing its services. Classmates agrees that providing services to a company or entity that is involved in a
Competitive Business Activity but which services are unrelated to the Competitive Business Activity shall not be deemed a violation of this Agreement.

5.2   During
the Restricted Period (but in the case of a termination without Cause or an Involuntary Termination only if Mr. Goldston has received the severance
payments specified in Section 4.3 above), Mr. Goldston shall not directly or indirectly solicit or recruit for employment any person or persons who are employed by Classmates or any of
its subsidiaries or affiliates, or who were so employed at any time within a period of twelve (12) months immediately prior to the date Mr. Goldston's employment terminated, or otherwise
interfere with the relationship between any such person and Classmates; nor will Mr. Goldston assist anyone else in recruiting any such employee to work for another company or business or
discuss with any such person his or her leaving the employ of Classmates or engaging in a business activity in competition with Classmates.

6.     CERTAIN PAYMENTS

(a)   If
any payment or benefits received or to be received by Mr. Goldston in connection with or contingent on a change in ownership or control, within the meaning
defined in Section 280G of the Internal Revenue Code (the "Code") (or any successor provision thereto), whether or not in connection with Mr. Goldston's termination of employment, and
whether or not pursuant to this Agreement (such payments or benefits, excluding the Gross-Up Payment, as hereinafter defined, shall hereinafter be referred to as the "Total Payments") will
be subject to an excise tax as provided for in

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Section 4999
of the Code (the "Excise Tax"), Classmates shall pay to Mr. Goldston an additional amount no later than the due date for Mr. Goldston's tax return with respect to
such Excise Tax (the "Gross-Up Payment") such that the net amount retained by Mr. Goldston, after deduction of any Excise Tax on the Total Payments and any federal, state and local
income and employment taxes and Excise Tax upon the Gross-Up Payment, shall be equal to the Total Payments.

(b)   For
purposes of determining whether any of the Total Payments will be subject to the Excise Tax and the amount of such Excise Tax, (i) all of the Total Payments
shall be treated as "parachute payments" (within the meaning of Section 280G(b)(2) of the Code) unless, in the opinion of tax counsel ("Tax Counsel") reasonably acceptable to
Mr. Goldston and selected by the accounting firm acting as the "Auditor", as defined below, such payments or benefits (in whole or in part) do not constitute parachute payments, including by
reason of Section 280G(b)(4)(A) of the Code, (ii) all "excess parachute payments" within the meaning of Section 280G(b)(1) of the Code shall be treated as subject to the Excise
Tax unless, in the opinion of Tax Counsel, such excess parachute payments (in whole or in part) represent reasonable compensation for services actually rendered (within the meaning of
Section 280G(b)(4)(B) of the Code) in excess of the Base Amount allocable to such reasonable compensation, or are otherwise not subject to the Excise Tax, and (iii) the value of any
noncash benefits or any deferred payment or benefit shall be determined by the Auditor in accordance with the principles of Sections 280G(d)(3) and (4) of the Code. For purposes of determining
the amount of the Gross-Up Payment, Mr. Goldston shall be deemed to pay federal income tax at the highest marginal rate of federal income taxation in the calendar year in which the
Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the state and locality of Mr. Goldston's residence or, if higher, in the
state and locality of Mr. Goldston's principal place of employment, on the date of termination (or if there is no date of termination, then the date on which the Gross-Up Payment is
calculated for purposes of this Section 6), net of the maximum reduction in federal income taxes which could be obtained from deduction of such state and local taxes.

(c)   In
the event that the Excise Tax is finally determined to be less than the amount taken into account hereunder in calculating the Gross-Up Payment,
Mr. Goldston shall repay to Classmates, at the time that the amount of such reduction in Excise Tax is finally determined, the portion of the Gross-Up Payment attributable to such
reduction (including that portion of the Gross-Up Payment attributable to the Excise Tax and federal, state and local income and employment taxes imposed on the Gross-Up
Payment being repaid by Mr. Goldston to the extent that such repayment results in a reduction in Excise Tax and/or a federal, state or local income or employment tax deduction). In the event
that the Excise Tax is determined to exceed the amount taken into account hereunder in calculating the Gross-Up Payment (including by reason of any payment the existence or amount of which
cannot be determined at the time of the Gross-Up Payment), Classmates shall make an additional Gross-Up Payment in respect of such excess (plus any interest, penalties or
additions payable by Mr. Goldston with respect to such excess) at the time that the amount of such excess is finally determined. Mr. Goldston and Classmates shall each reasonably
cooperate with the other in connection with any administrative or judicial proceedings concerning the existence or amount of liability for Excise Tax with respect to the Total Payments.

(d)   All
determinations under this Section 6 shall be made by a nationally recognized accounting firm selected by Mr. Goldston (the "Auditor"), and Classmates
shall pay all costs and expenses of the Auditor. Classmates shall cooperate in good faith in making such determinations and in providing the necessary information for this purpose.

7.     INDEMNIFICATION

Classmates will indemnify Mr. Goldston (and his legal representative or other successors) to the fullest extent permitted (including a payment of expenses
in advance of final disposition of a proceeding) by applicable law, as in effect at the time of the subject act or omission, or by the

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Certificate
of Incorporation and By-Laws of Classmates, as in effect at such time or on the Effective Date, or by the terms of any indemnification agreement between Classmates and
Mr. Goldston, whichever affords or afforded greatest protection to Mr. Goldston, and Mr. Goldston shall be entitled to the protection of any insurance policies Classmates may
elect to maintain generally for the benefit of its directors and officers (and to the extent Classmates maintains such an insurance policy or policies, Mr. Goldston shall be covered by such
policy or policies, in accordance with its or their terms to the maximum extent of the coverage available for any Classmates officer or director), against all costs, charges and expenses whatsoever
incurred or sustained by him or his legal representatives (including but not limited to any judgment entered by a court of law) at the time such costs, charges and expenses are incurred or sustained,
in connection with any action, suit or proceeding to which Mr. Goldston (or his legal representatives or other successors) may be made a party by reason of his having accepted employment with
Classmates or by reason of his being or having been a director, officer or employee of Classmates, or any subsidiary of Classmates, or his serving or having served any other enterprise as a director,
officer or employee at the request of Classmates. Mr. Goldston's rights under this Section 7 shall continue without time limit for so long as he may be subject to any such liability,
whether or not the Employment Term may have ended, and the execution of a release of claims as required under this Agreement shall in no way diminish or eliminate the right to indemnification and
protection under applicable insurance policies of Classmates as described in this Section 7.

8.     ASSIGNMENT

Neither Classmates nor Mr. Goldston may assign this Agreement or any rights or obligations hereunder. This Agreement will be binding upon Classmates and
its successors and assigns. In the event of a Corporate Transaction, Classmates shall cause this Agreement to be assumed by Classmates' successor as well as any acquiring or ultimate parent entity, if
any, following any Corporate Transaction.

9.     MISCELLANEOUS

9.1   This
Agreement supersedes any and all other agreements, either oral or in writing, between the parties hereto with respect to the employment of Mr. Goldston by
Classmates and constitutes the entire agreement between Classmates and Mr. Goldston with respect to its subject matter. For the avoidance of doubt, any agreement between Mr. Goldston and
Parent shall not be modified, amended or superseded by this Agreement.

9.2   This
Agreement may not be amended, supplemented, modified or extended, except by written agreement which expressly refers to this Agreement, which is signed by of the
parties hereto and which is authorized by Classmates' Board.

9.3   This
Agreement is made in and shall be governed by the laws of California, without giving effect to its conflicts-of-law principles.

9.4   If
any provision of this Agreement is held by an arbitrator or a court of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise
invalid or unenforceable, such provision shall be construed in a manner so as to maximize its enforceability while giving the greatest effect as possible to the parties' intent. To the extent any
provision cannot be construed to be enforceable, such provision shall be deemed to be eliminated from this Agreement and of no force or effect and the remainder of this Agreement shall otherwise
remain in full force and effect and be construed as if such portion had not been included in this Agreement.

9.5   Mr. Goldston
represents and warrants to Classmates that there is no restriction or limitation, by reason of any agreement or otherwise, upon Mr. Goldston's
right or ability to enter into this Agreement and fulfill his obligations under this Agreement. The parties acknowledge that the Parent has consented to this Agreement.

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9.6   All
notices and other communications required or permitted hereunder shall be in writing and shall be mailed by first-class mail, postage prepaid, registered or
certified, or delivered either by hand, by messenger or by overnight courier service, and addressed to the receiving party at the respective address set forth in the heading of this Agreement, or at
such other address as such party shall have furnished to the other party in accordance with this Section 9.6 prior to the giving of such notice or other communication.

9.7   It
is intended that this Agreement shall comply with the provisions of section 409A of the Code and the Treasury Regulations relating thereto so as not to subject
Mr. Goldston to the payment of additional taxes and interest under section 409A of the Code. In furtherance of this intent, this Agreement shall be interpreted, operated, and
administered in a manner consistent with these intentions, and to the extent that any regulations or other guidance issued under section 409A of the Code would result in Mr. Goldston
being subject to payment of additional income taxes or interest under section 409A of the Code, Mr. Goldston and Classmates agree to amend this Agreement in order to avoid the
application of such taxes or interest under section 409A of the Code. Notwithstanding any provision to the contrary in this agreement, no payment or distribution under this agreement which
constitutes an item of deferred compensation under Section 409A of the Code and becomes payable by reason of Mr. Goldston's termination of employment with Classmates will be made to
Mr. Goldston prior to the earlier of (i) the expiration of the six (6)-month period measured from the date of Mr. Goldston's "separation from service" (as such term is defined in
Treasury Regulations issued under Code Section 409A) or (ii) the date of Mr. Goldston's death, if he is deemed at the time of such separation from service to be a "key employee"
within the meaning of that term under Code Section 416(i) and such delayed commencement is otherwise required in order to avoid a prohibited distribution under Code
Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2) deferral period, all payments and benefits deferred pursuant to this Section 9.7 (whether they
would have otherwise been payable in a single sum or in installments in the absence of such deferral) shall be paid or reimbursed to Mr. Goldston in a lump sum, and any remaining payments due
under this Agreement will be paid in accordance with the normal payment dates specified for them herein.

(Signature Page Follows)

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IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the first date written above.

| |  | CLASSMATES MEDIA CORPORATION                                                                               
| |  | -----------------------------------------------------------------------------------------------------------
| |  | By:                                                                                                        
| |  | Name: Robert Berglass
Title: Lead Independent Director, Compensation Committee Chair of United Online, Inc.
| |  | By:                                                                                                        
| |  | Name: Frederic A. Randall, Jr.
Title: Secretary                                                            
| |  | MARK R. GOLDSTON                                                                                           
| |  | /s/ Mark R. Goldston                                                                                       

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