Consumer Reports National Research Center1Consumer ReportsFuel Economy PollNovember 2011CU Project #2012. 51Final ReportConsumer Reports National Research Center2MethodologyzTelephone surveysutilizing a random probabilitysample of telephone householdswere conductedamong 1,008 adults to assess their behaviors and attitudes regarding fuel economy.9Additionally, an augment of 438California adult residents weresurveyed to assess theirbehaviors and attitudesregarding California specificfuel economy policies.zInterviewing took place overOctober 28- October 31, 2011.9California resident interviewing was conducted October 27- November 7, 2011zThe questionnaire was fielded via Opinion Research Corporation’s Caravan twice-weekly nationaltelephone omnibus survey.9ORC used a probability sample of telephone households to achieve a nationallyrepresentativeprobability sample andweighted completed interviews by age, sex,geographic region and race.zThe results of this study are intended for external communications.Methodology statement for publicrelease:9The Consumer Reports National Research Centerconducted a telephone survey of a nationallyrepresentative probability sample of telephone households.1,008 interviews were completedamong adults aged 18+. Interviewing took place over October 28- October 31, 2011.ÖThe margin of error is +/- 3.1% points at a 95% confidence level.Consumer Reports National Research Center3Household Car OwnershipTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWestUnweighted Base-->(1,008) (513) (495) (95) (326) (574) (401) (277) (160) (183) (225) (372) (228)%%%%%%%%%%%%%Yes84 85 83 81 86 84 74 91 95 80 84 82 90No16 15 17 19 14 16 26 9 5 20 16 18 10K1 - Does your household own one or more cars?GENDER AGE INCOME REGIONzConsistent with our findings inApril 2011, most (84%) consumers indicate that theycurrently live inhouseholds with atleast one vehicle.9As would be expected those with higher incomelevels are morelikely to live ina household withat least one vehicle.9Those who live in the West region aresignificantly more likely to livein a household with at leastone vehicle.Consumer Reports National Research Center4Type of Vehicle Driven Most OftenzSedans (24%) and small cars (19%) are the most popular types ofcars driven. Small cars areespecially prominent among:9Age 18-34 and Age 55+9HH income < $40kzOver one quarter (26%) ofconsumers drive an SUVmost often, particularly:9Women9Age 35-549HH income >$75kTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Sedan 24 25 23 23 22 27 25 24 25 24 27 22 26 26 24 25Small car19 15 23 29 12 19 25 15 11 16 17 23 16 22 15 16Pickup 13 17 9 5 14 18 14 16 8 7 15 14 14 11 14 11Small SUV 9 6 13 10 10 8 6 7 14 11 10 11 6 9 10 10Midsize SUV 9 7 11 5 13 8 6 10 17 10 8 8 12 8 9 15Minivan 9 11 8 6 12 8 11 9 7 13 8 7 11 9 10 8Large SUV 7 7 7 9 7 6 5 7 8 8 5 8 5 5 9 7Sporty car 4 5 3 10 2 3 3 7 2 7 5 1 5 2 6 5Wagon 2 2 1 2 2 1 2 1 3 2 2 3 1 1 3 3Convertible 1 2 1 1 3 1 1 1 3 1 1 1 2 2 1 1Don't drive 2 2 1 1 2 2 1 2 2 3 1 1 3 4K2 - What type is the car that you drive most often?Base: Consumers who live in households with at least one carAGE INCOME REGIONMILES DRIVEN PER DAYGENDERConsumer Reports National Research Center5Average Number of Miles Driven Per DayzOn average car owners drive 31.7 miles per day with 21% who indicatethey drive 50or more miles perday.zThose who drive the most miles per day are:9Males – 25% drive50+ miles per day9Age 18-34 – 29% drive 50+ miles per day9Age 35-54 – 24% drive 50+ miles per day9HH Income $75k+ – 33%drive 50+ miles per dayTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Average # of miles 31.7 32.830.641.633.1 22.828.1 34.638.5 28.832.431.5 33.5 7.9 28.7 84.2None 5 4 6 5 5 6 7 5 3 8 4 5 5 131-9 14 11 16 7 14 18 17 11 5 13 18 11 13 3310-19 22 22 22 22 15 29 21 20 25 20 22 21 25 5420-29 16 14 17 7 20 18 15 17 16 19 15 15 15 4630-49 18 20 17 27 19 11 19 21 18 12 18 22 18 5450-99 15 17 12 19 17 9 11 16 23 17 13 15 13 69100+ 6 8 5 10 7 3 4 6 10 4 8 6 7 31Don't know 4 3 4 4 3 6 5 3 1 6 2 4 4K3 - How many miles do you drive in a typical day?Base: Consumers who live in households with at least one carREGIONAGE INCOMEMILES DRIVEN PER DAYGENDERConsumer Reports National Research Center6Amount of Driving Compared to Last YearzConsumers are cutting down on the amount of driving they are doing with nearlyone quarter (24%)who indicate they are driving less, compared with only 14% who reportdriving more thanone year ago.9Those who are most likelyto have cut back are:ÖAge 35-54 (26%)ÖAge 55+ (33%)TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Driving more 14 16 13 34 12 3 16 13 14 14 17 12 16 8 19 18Driving less 24 25 24 13 26 33 28 21 21 27 23 25 23 27 24 20Driving the same amount 59 58 61 53 60 62 55 64 64 56 59 62 59 60 57 62Don't drive 2 2 1 1 2 2 1 2 2 3 1 1 3 4Don't know 0 0 0 0 0 0GENDER AGE INCOMEMILES DRIVEN PER DAYK4 - Compared to a year ago, are you driving more, less or the same amount in a typical day?Base: Consumers who live in households with at least one carREGIONConsumer Reports National Research Center7Next Vehicle PurchasezSmall cars (21%) and Sedans (18%) continue to lead the list in terms of the next car purchase. Smallcars are a particularly popular consideration among:9Females (26%)9Households with income <$40k (29%)zMales are equally considering Sedans (21%) and Pick-ups (20%).TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Small car21 17 26 28 18 20 29 23 6 23 26 21 16 24 18 18Sedan 18 21 16 19 16 19 18 18 22 21 23 14 19 19 21 15Pickup 13 20 7 7 14 18 16 12 12 9 13 14 15 15 13 11Midsize SUV 12 9 14 12 12 10 8 14 18 9 8 16 10 7 15 15Small SUV 10 7 13 7 13 9 7 10 15 11 6 11 11 11 8 11Minivan 8 8 8 7 9 7 10 9 2 12 6 7 7 9 7 9Don't know 8 8 7 1 8 10 7 3 6 5 8 7 10 8 6 7Large SUV 5 5 5 11 5 2 2 7 10 6 5 6 4 3 6 9Sporty car 3 4 2 5 2 3 3 3 3 3 3 2 5 3 3 5Convertible 1 1 1 2 1 0 2 2 0 1 1 2 1 2 1Wagon 1 1 1 1 0 1 3 0 1 1 1 0Don't know 8 8 7 1 8 10 7 3 6 5 8 7 10 8 6 7K5 - Thinking about your NEXT vehicle purchase, what type are you most likely to buy?Base: Consumers who live in households with at least one carGENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center8Better Fuel Economy in FuturezNearly two-thirds of consumers who have at leastone car expect their nextvehicle purchase to havebetter fuel economy.9Few consumers expect to have worse fuel economy on their next vehicle.TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%BETTER FUEL ECONOMY (NET)64676170646271605667635970616868Much better fuel economy40 40 39 43 42 35 52 33 26 45 34 39 42 42 38 42Somewhat better fuel economy 24 27 22 26 21 27 19 28 29 22 29 20 28 19 30 25About the same fuel economy 29 26 32 21 31 32 24 34 35 27 30 33 23 36 24 23WORSE FUEL ECONOMY (NET)4447422573444156Somewhat worse fuel economy 3 2 4 7 1 1 1 4 4 3 2 3 4 0 4 4Much worse fuel economy1 2 0 20 1 1 3 3 1 0 0 2 2Don't know 3 3 3 2 1 5 3 1 3 3 2 3 2 3 2 3K6 - Relative to your current vehicle, for this next car do you expect to choose a model with...Base: Consumers who live in households with at least one carGENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center9Motivations for a More Fuel Efficient VehiclezLower fuel cost (89%) is the primary motivation amongthose who plan topurchase a more fuelefficient vehicle.9Environmentally friendly or green (72%) is also a strong motivator.TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(556) (289) (267) (53) (187) (311) (220) (156) (85) (100) (118) (190) (148) (246) (198) (98)%%%%%%%%%%%%%%%%Lower fuel costs 89 89 89 84 92 90 88 90 88 94 92 94 78 90 89 88Environmentally friendly orgreen72 70 75 71 74 71 75 68 73 65 68 76 75 79 70 62Newer technology65 69 60 57 66 69 60 70 75 75 58 66 61 68 64 61Concern about dependence onforeign oil55 51 60 43 58 61 55 59 51 47 61 58 52 60 61 42Higher resale value 49 52 45 46 47 52 48 50 44 51 52 48 45 50 47 45Other 3 1 4 1 5 3 1 3 3 1 4 2 4 2Don't know/none of these 1 1 0 1 1 0 3 1 1 1 1 0 2K7_01 - Which of the following are your motivationsfor choosing a more fuel efficient vehicle? -Base: Consumers who expect their vehicle to have better fueleconomy then current vehicleGENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center10Willing to Do to Save Amount Spent on FuelzReducing the amount spent of fuelis on the minds of most car owners as 87%are willing to dosomething in order to decrease their consumption.9Nearly three quarters (74%) would be willing to change their car purchasing behavior including54% who are willing to pay more for a more fuel-efficient vehicle.9Two-thirds are willing to change their driving behavior with over half (52%) who are willing to driveless.ÖThose most likely to change their driving behavior are thoseAge 18-34 (79%) and those inhouseholds with income < $40k (76%).TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Purchasing Behavior (NET)74707877806778737780697474737577Pay extra to purchase a morefuel-efficent vehicle54 52 56 58 58 46 52 55 62 58 49 53 58 49 60 58Purchase a smaller car 46 41 51 50 48 43 54 44 38 48 41 49 45 47 45 42Purchase a vehicle that doesn'trequire gasoline39 42 35 45 44 28 39 40 44 47 31 34 46 38 40 42Change Driving Behavior (NET)66627179636276625468676567706561Drive less 52 48 55 65 46 49 63 48 35 52 50 55 48 56 49 43Carpool 36 34 37 54 37 19 41 29 34 40 36 32 37 36 35 35Walk or bike more often 35 33 38 51 35 25 40 34 26 40 37 29 39 40 33 27Take public transit 25 29 21 38 24 16 29 20 25 29 17 25 28 25 23 24Other 1 2 1 2 1 2 1 2 1 4 0 1 3 1Don't know/None of these 13 16 10 11 12 16 10 16 14 12 13 15 12 12 14 14GENDER AGE INCOME REGIONMILES DRIVEN PER DAYK8_01 - When choosing your next car, what would you be willing to do in order to reduce the amount you spend on fuel?Base: Consumers who live in households with at least one carConsumer Reports National Research Center11Power Types Considered for Next VehiclezOver half of car owners indicate they would consider alternative power types including hybrid or electricfor their next vehicle.9Those who are most likelyto consider these types are:ÖYounger: Age 18-34 (64%)and Age 35-54 (60%)ÖWest Region (64%)ÖNortheast Region (63%)TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Conventional gasoline 76 74 77 76 77 75 76 79 77 72 82 77 71 78 75 79Hybrid/Electric/Hydrogen Fuel (NET)56595264604557586063485164556153Hybrid 46 46 46 48 53 37 43 50 53 53 36 42 54 43 51 47Electric 32 37 26 41 34 21 34 31 37 31 31 30 35 32 35 28Hydrogen fuel cell 24 31 16 35 24 15 25 26 22 24 19 22 31 23 24 26Flex-fuel, runs on gasoline or ethanolfuel46 49 43 51 48 40 53 45 40 46 41 52 42 46 48 48Natural gas or propane 25 29 21 26 25 26 26 29 21 19 21 27 30 24 27 23Diesel 16 25 7 23 17 11 15 15 24 14 11 18 20 14 17 19Don't know 4 3 5 3 3 6 4 2 2 4 3 3 7 4 3 5Base: Consumers who live in households with at least one carGENDER AGE INCOME REGIONMILES DRIVEN PER DAYK9_01 - What power types are you considering for your next vehicle?Consumer Reports National Research Center12Type of Hybrid or Electric Vehicle Being ConsideredzA Traditional hybrid (41%)is the most common hybrid being considered, particularly among females(53%).9One quarter of malesindicate that they would most likely consider purchasing a hydrogen fuel cellvehicle.TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWestUnweighted Base-->(463) (246) (217) (51) (178) (231) (162) (139) (91) (82) (93) (157) (131)%%%%%%%%%%%%%Traditional hybrid (such as a Toyota Prius)41 32 53 36 47 38 42 36 42 40 47 36 45Plug-in hybrid (such as a Chevrolet Volt)22 24 20 23 19 27 26 24 16 19 22 28 18Hydrogen fuel cell, an electric car that isfueled with hydrogen17 25 7 19 17 14 9 17 27 17 18 18 13Pure electric, all electric without a gasolineengine (such as a Nissan Leaf)12 11 13 17 10 10 16 11 10 13 8 10 16Don't know 8 8 8 5 8 11 8 11 5 11 4 7 9Base: Consumers who would be interested in purcahsing a hybrid or electric vehicleK11 - What type of hybrid or electric vehicle are you MOST LIKELY to consider purchasing?GENDER AGE INCOME REGIONConsumer Reports National Research Center13Motivations for Choosing Alternative Fuel VehiclezThe most popular motivations amongthose who are considering an alternativefuel vehicle are:9Lower fuel costs9Lower emissions/pollutants9Environmentallyfriendly or greenTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(463) (246) (217) (51) (178) (231) (162) (139) (91) (82) (93) (157) (131) (204) (173) (77)%%%%%%%%%%%%%%%%Lower fuel costs89 87 93 81 95 90 90 89 87 87 94 93 84 87 91 93Lower emissions/pollutants86 88 84 83 87 86 85 84 85 84 85 89 84 86 86 86Environmentally friendly or green85 83 87 88 86 83 85 87 84 85 85 87 82 84 84 88Investing in clean energy84 82 86 82 86 84 89 82 82 77 86 87 84 83 85 83Stable fuel costs83 84 82 75 87 84 83 80 84 85 84 87 76 81 82 87Ability to refuel at home76 77 75 71 80 76 81 79 67 68 78 83 72 77 73 81New technology75 78 73 70 79 76 76 78 68 72 77 80 71 69 79 79Concern about dependence onforeign oil71 68 73 57 80 70 66 72 72 64 75 75 67 68 76 66Smooth acceleration and quietoperation69 66 73 62 74 72 74 68 63 62 68 79 64 67 69 74Higher resale value 59 59 59 58 61 59 66 57 51 64 67 58 52 58 57 63Other 0 0 0 1 0 1 1 0 0 0 1Don't know 1 0 2 3 0 2 3 0 2K12_01 - Which of the following are your motivations for choosing an alternative fuel vehicle?Base: Consumers who indicated they are considering hybrid,electric or hydrogen fuel cell for their next vehicleGENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center14Power Types Considered if Availability ImproveszIf availability improves over the next 15 years, consumers are even more likely(72%) to consider ahybrid, electric orhydrogen fuel vehicle.TotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Hybrid/Electric/Hydrogen Fuel (NET)72786776806368778481716676687775Hybrid 58 58 58 57 67 49 52 65 67 64 56 54 61 54 65 58Electric 51 55 46 57 57 40 50 51 60 54 54 47 51 50 53 53Hydrogen fuel cell 43 54 32 55 46 32 39 45 55 40 43 40 50 40 44 50Conventional gasoline 65 63 68 65 69 63 69 67 67 66 66 69 59 64 68 69Flex-fuel, runs on gasoline or ethanolfuel54 55 53 62 59 44 57 53 55 56 57 54 50 53 59 55Natural gas or propane 40 47 33 40 42 40 37 42 49 35 37 46 38 40 38 44Diesel 25 33 17 34 26 17 21 28 35 20 24 28 24 20 28 31Don't know 4 4 5 4 3 6 3 2 5 6 5 4 4 5 3 3K10_01 - If the availability of various power types improves over the next 15 years, which power train would you be interestedin purchasing?Base: Consumers who live in households with at least one carGENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center15TOP 2 BOX CONCERNEDTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Price of Gasoline 79 75 83 80 79 78 84 77 68 81 78 80 76 78 79 80American Reliance on Foreign Oil 72 67 77 64 72 77 70 72 72 76 77 74 62 70 72 74Air Pollution 66 60 72 65 67 66 71 67 55 59 65 68 70 67 67 61Amount of Oil Consumption in the U.S. 62 58 67 53 67 65 63 71 49 63 64 66 55 61 66 58Lack of Public Transportation Options 41 40 43 42 43 40 44 38 39 36 36 46 43 45 43 34K13 - On a scale of 1 to 5, please rate your level of concern for each of the followingBase: Consumers who live in households with at least one carMILES DRIVEN PER DAYREGIONGENDER AGE INCOMELevel of ConcernTop 2 Box – 5 Point ScaleBoxes indicates parity with top scoring at 95% confidence level.zConsumers who have at least one car indicate that the Price of Gasoline (79%) is their number oneconcern followed closely by America’s Reliance on Foreign Oil (72%).9Consumers Age 55+ and those living in the North Central region are equallyconcerned with thePrice of Gasoline and America's Relianceon Foreign Oil.Consumer Reports National Research Center16Agreement with PoliciesTop 2 Box – 4 Point ScaleTOP 2 BOX AGREEMENTTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)%%%%%%%%%%%%%%%%Fuel efficiency standards for all vehiclesshould be improved93 90 95 90 95 93 95 92 92 96 91 92 93 93 95 87Auto manufacturers should offer agreater variety of cleaner, more fuelefficient vehicles in the near future91 89 93 94 93 87 93 88 89 90 92 92 90 92 93 88Fuel economy standards should requireauto manufacturers to increase theoverall fleet average to at least 35 miles86 82 90 87 86 86 90 89 80 86 85 85 89 88 89 78I am willing to pay extra for a more fuelefficient vehicle if I can recover theadditional cost through lower fuel costs83 81 85 85 83 82 79 86 86 90 82 81 82 84 85 77The U.S. should adopt a national goal ofdramatically reducing oil consumption81 79 83 80 84 78 83 82 75 87 78 78 83 80 82 80I am willing to pay extra for a more fuelefficient vehicle if it will lower my81 78 83 76 85 78 78 83 80 83 79 77 86 77 82 85Fuel economy standards should requireauto manufacturers to increase theoverall fleet average to at least 55 miles80 75 85 83 81 76 85 83 67 80 80 77 83 84 82 72Consumers should receive incentiveslike rebates or tax credits to buy morefuel efficient or alternative fuel vehicles80 75 85 87 80 75 85 82 72 82 78 80 79 80 80 77Car manufacturers should produce morefuel efficient vehicles, and thegovernment should increase standards77 71 83 82 79 72 81 79 70 77 78 74 81 80 78 70K14 - Level of agreement with each of the following statementsBase: Consumers who live in households with at least one carMILES DRIVEN PER DAYGENDER AGE INCOME REGIONBoxes indicates parity with top scoring at 95% confidence level.Consumer Reports National Research Center17Agreement with Policies – CA RESIDENTS ONLYTop 2 Box – 4 Point ScaleBoxes indicates parity with top scoring at 95% confidence level.TOP 2 BOX AGREEMENTTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+Unweighted Base-->(438) (216) (222) (62) (137) (232) (166) (119) (85)%%%%%%%%%California should require all automakers to reducesignificantly the emissions of greenhouse gases fromnew cars, light-duty trucks and SUVs81 76 85 86 77 77 85 78 79California should require oil companies to makecleaner fuels like hydrogen or electricity available forpublic consumption when there are enough cars in thearea that need that fuel77 71 83 82 79 72 81 79 70California should require automakers to build fleetsthat include increasing numbers of Zero EmissionVehicles75 75 74 74 76 74 79 75 71K15 - Level of agreement with each of the following statementsBase: Consumers who live in CALIFORNIAGENDER AGE INCOMEConsumer Reports National Research Center18Full Data TablesK13-K15Consumer Reports National Research Center19K13 A-C: On a scale of 1 to 5, please rate your levelof concern for each of the following issuesTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)AIR POLLUTION%%%%%%%%%%%%%%%%Top 2 Box66607265676671675559656870676761Extremely concerned 47 42 51 43 45 52 59 40 31 49 41 49 47 51 44 424 19 18 20 23 23 14 13 27 24 10 24 19 23 16 23 193 18 19 17 16 20 17 15 17 23 24 18 19 12 17 20 202 6 8 5 7 7 5 7 4 9 10 6 4 7 7 5 6Not at all concerned 9 13 6 12 6 11 7 12 14 7 10 10 10 9 7 13Don't know 0 0 0 1 0 0 1 1 0 0 0AMERICAN RELIANCE ON FOREIGN OIL%%%%%%%%%%%%%%%%Top 2 Box72677764727770727276777462707274Extremely concerned 57 51 63 39 58 68 61 57 50 57 56 65 45 53 59 564 15 16 15 24 14 9 10 16 22 19 20 9 17 16 14 183 16 18 15 18 20 12 17 15 20 8 17 15 23 16 17 172 5 7 3 10 4 3 6 5 4 9 2 3 9 7 5 1Not at all concerned 6 8 4 8 4 7 8 7 4 6 4 8 6 6 5 8Don't know 0 1 0 1 1 1 1 1LACK OF PUBLIC TRANSPORTATION%%%%%%%%%%%%%%%%Top 2 Box41404342434044383936364643454334Extremely concerned 28 27 28 25 28 29 32 26 19 30 23 35 20 33 28 204 14 12 15 17 15 11 12 12 19 7 13 11 23 12 15 143 22 19 26 25 22 20 24 22 24 27 21 24 18 19 24 242 13 15 10 15 13 10 11 12 16 14 15 11 11 11 12 16Not at all concerned 23 26 20 18 21 28 21 26 21 22 27 19 26 24 20 25Don't know 1 0 1 0 2 0 1 0 1 0 2 1 1 0MILES DRIVEN PER DAYGENDER AGE INCOME REGIONConsumer Reports National Research Center20K13 D-E: On a scale of 1 to 5, please rate your levelof concern for each of the following issuesTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)PRICE OF GASOLINE%%%%%%%%%%%%%%%%Top 2 Box79758380797884776881788076787980Extremely concerned 62 57 67 58 62 64 71 60 44 67 62 65 54 61 61 634 17 18 16 23 17 14 13 18 23 14 16 15 23 17 18 183 14 16 12 10 16 14 8 16 25 10 16 11 18 13 15 142 3 4 3 623 3 3 5 1 3 5 3 4 4 2Not at all concerned 3 5 2 3 2 5 5 4 2 7 3 3 2 5 2 4Don't know 0 0 0 0 1 0 1 0 0 0 0 0AMOUNT OF OIL CONSUMPTION IN US%%%%%%%%%%%%%%%%Top 2 Box62586753676563714963646655616658Extremely concerned 46 41 50 38 48 49 53 49 27 46 38 53 42 44 48 414 17 17 17 15 19 16 9 22 22 18 26 13 13 17 18 173 23 24 23 29 23 19 23 21 29 22 23 18 33 22 22 292 5 6 4 7 5 5 5 2 13 6 5 5 5 6 4 5Not at all concerned 8 12 5 11 5 10 9 5 9 7 7 11 7 10 7 7Don't know 1 0 1 1 2 0 1 1 2 1 0 0 1 0 1GENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center21K14 A-C: Level of agreement with each of thefollowing statementsTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)The U.S. should adopt a national goal of dramatically reducing oil consumptionAGREE81798380847883827587787883808280Strongly agree 55 57 53 51 55 56 54 58 56 60 46 55 59 56 52 55Somewhat agree 26 22 30 29 28 22 29 25 19 27 32 23 24 24 30 26DISAGREE18201618162015172512212016181720Somewhat disagree 8 8 9 8 10 8 9 7 13 6 6 11 9 7 10 9Strongly disagree 9 12 6 11 6 12 6 10 11 6 15 9 7 10 7 10Don't know 1 1 1 2 1 2 2 0 1 1 2 1 2 1Fuel efficiency standards for all vehicles should be improvedAGREE93909590959395929296919293939587Strongly agree 70 63 76 69 70 68 76 69 65 64 67 72 72 72 70 63Somewhat agree 23 27 20 20 24 24 19 23 27 32 23 20 21 21 25 24DISAGREE79585748839775513Somewhat disagree 3 2 4 4 2 3 2 3 3 1 3 4 4 2 3 6Strongly disagree 4 6 1 5 3 4 1 5 5 2 7 2 4 3 3 7Don't know 1 1 0 2 0 1 1 0 1 1 0Car manufacturers should produce more fuel efficient vehicles, and the government should increase standards and enforce themAGREE77718382797281797077787481807870Strongly agree 51 52 50 53 51 49 52 56 45 58 46 48 53 52 52 47Somewhat agree 26 20 33 29 28 23 28 22 26 19 32 26 28 28 26 24DISAGREE22271615212718212923212319182128Somewhat disagree 7 9 6 3 8 10 6 9 12 9 6 6 9 8 6 9Strongly disagree 14 18 11 13 14 16 13 12 18 14 15 17 10 10 15 20Don't know 1 2 1 3 0 1 1 0 0 1 3 1 1 1 2MILES DRIVEN PER DAYGENDER AGE INCOME REGIONConsumer Reports National Research Center22K14 D-F: Level of agreement with each of thefollowing statementsTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)Consumers should receive incentives like rebates or tax credits to buy more fuel efficient or alternative fuel vehiclesAGREE80758587807585827282788079808077Strongly agree 50 46 54 51 53 45 57 52 44 50 47 51 51 48 53 46Somewhat agree 30 29 31 36 26 30 28 30 28 32 31 29 28 32 27 30DISAGREE19231412192313172817201819181922Somewhat disagree 6 7 6 3 6 10 5 8 8 4 5 5 10 6 6 8Strongly disagree 12 16 8 9 13 14 8 9 19 13 14 13 9 11 13 14Don't know 1 2 1 1 2 2 2 1 1 1 2 1 1 2 1 1I am willing to pay extra for a more fuel efficient vehicle if it will lower my operating costsAGREE 81 78 83 76 85 78 78 83 80 83 79 77 86 77 82 85Strongly agree 47 46 48 46 49 43 49 49 37 52 36 44 57 44 53 46Somewhat agree 34 32 35 30 36 35 29 34 43 31 42 33 29 34 30 39DISAGREE 18 21 16 21 15 21 19 17 20 16 21 22 12 22 17 12Somewhat disagree 8 9 7 10 5 11 8 8 6 6 10 12 3 10 8 7Strongly disagree 10 12 8 11 10 10 11 8 13 11 10 11 8 12 9 6Don't know 1 1 1 2 0 1 2 0 0 1 1 0 2 1 0 2I am willing to pay extra for a more fuel efficient vehicle if I can recover the additional cost through lower fuel costs within 5 yearsAGREE83818585838279868690828182848577Strongly agree 48 50 45 51 46 47 47 56 42 56 41 44 53 49 50 42Somewhat agree 35 31 40 33 37 35 32 30 44 33 41 37 29 35 34 35DISAGREE1517131216181713149171715141421Somewhat disagree 6 8 5 4 6 8 9 4 5 3 8 7 5 4 7 10Strongly disagree 9 9 8 8 9 9 8 10 9 6 9 9 10 10 7 11Don't know 2 2 2 4 2 1 3 1 0 1 1 2 3 2 1 2MILES DRIVEN PER DAYGENDER AGE INCOME REGIONConsumer Reports National Research Center23K14 G-I: Level of agreement with each of thefollowing statementsTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+NEastNCentralSouthWest< 2020-4950+Unweighted Base-->(867) (448) (419) (78) (286) (493) (314) (252) (153) (146) (194) (320) (207) (384) (298) (155)Level of agreement - Auto manufacturers should offer a greater variety of cleaner, more fuel efficient vehicles in the near futureAGREE91899394938793888990929290929388Strongly agree 64 62 65 73 61 59 70 63 54 57 59 65 70 65 66 56Somewhat agree 28 27 28 20 32 28 24 25 35 32 34 27 20 27 27 32DISAGREE896471151111967107611Somewhat disagree 4 5 3 1 5 6 2 7 7 5 4 4 4 3 4 7Strongly disagree 3 3 3 3 2 5 3 5 4 3 2 3 5 4 2 5Don't know 1 2 1 2 2 2 0 0 1 1 1 1 2 1 0Fuel economy standardsshould require auto manufacturers to increase the overall fleet average to atleast 35 miles per gallonby 2016AGREE 86 82 90 87 86 86 90 89 80 86 85 85 89 88 89 78Strongly agree 59 55 62 61 54 61 65 58 51 56 60 57 63 63 57 54Somewhat agree 27 27 28 25 32 25 25 31 28 30 26 28 26 25 32 25DISAGREE 12 16 8 11 13 12 8 11 19 13 14 13 9 11 10 19Somewhat disagree 5 6 4 4 6 4 2 5 9 9 6 2 4 3 5 8Strongly disagree 7 10 4 7 7 8 6 7 10 4 8 10 6 7 6 11Don't know 2 2 1 2 1 2 2 0 1 1 1 2 2 1 1 2Fuel economy standardsshould require auto manufacturers to increase the overall fleet average to atleast 55 miles per gallonby 2025AGREE 80 75 85 83 81 76 85 83 67 80 80 77 83 84 82 72Strongly agree 51 48 54 59 48 49 56 51 41 54 46 52 54 55 48 49Somewhat agree 29 26 31 25 34 26 28 32 26 26 34 26 30 29 34 23DISAGREE 19 24 13 17 18 23 14 16 33 19 18 21 16 15 17 28Somewhat disagree 8 9 7 10 7 10 6 7 19 11 5 9 8 6 9 9Strongly disagree 10 15 6 7 11 13 8 9 15 8 13 12 7 8 7 18Don't know 1 1 1 1 2 1 1 1 1 1 1 1 2 0GENDER AGE INCOME REGIONMILES DRIVEN PER DAYConsumer Reports National Research Center24K15 A-C: Level of agreement with each of thefollowing statements – CA RESIDENTS ONLYTotalSampleMaleFemale18-3435-5455+< $40k$40 -$74k$75k+Unweighted Base-->(438) (216) (222) (62) (137) (232) (166) (119) (85)AGREE817685867777857879Strongly agree 46 50 42 44 45 51 44 49 53Somewhat agree 34 26 42 42 32 26 41 29 26DISAGREE1521981820112120Somewhat disagree 6 7 6 6 7 7 6 12 4Strongly disagree 9 14 4 2 11 13 5 9 16Don't know 4 3 6 5 5 3 4 2 1California should require automakersto build fleets that include increasing numbers of Zero Emission VehiclesAGREE757574747674797571Strongly agree 42 47 37 35 42 52 43 42 46Somewhat agree 33 28 38 39 34 22 36 33 25DISAGREE182017131925112429Somewhat disagree 7 6 8 8 7 6 3 8 11Strongly disagree 11 14 8 5 12 20 7 16 18Don't know 7 5 9 13 5 1 11 1AGREE777183827972817970Strongly agree 51 52 50 53 51 49 52 56 45Somewhat agree 26 20 33 29 28 23 28 22 26DISAGREE222716152127182129Somewhat disagree 7 9 6 3 8 10 6 9 12Strongly disagree 14 18 11 13 14 16 13 12 18Don't know 1 2 1 3 0 1 1 0 0California should require oil companies to make cleaner fuels like hydrogen or electricity available for public consumption when there are enoughcars in the area that need that fuelCalifornia should require all automakers to reduce significantly the emissions of greenhouse gases from new cars, light-duty trucks and SUVsGENDER AGE INCOME

# FUEL ECONOMY K OCTOBER 28-31, 2011

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# 1

On another subject...

K1 Does your household own one or more cars?

01 YES

02 NO

99 REFUSED

IF HOUSEHOLD OWNS ONE OR MORE CARS, K1 (01), CONTINUE.

ALL OTHERS SKIP TO NEXT SECTION

K2 What type is the car that you drive most often?

(READ ENTIRE LIST BEFORE RECORDING ONE ANSWER)

[RANDOMIZE]

01 Convertible

02 Minivan

03 Pickup

04 Sedan

05 Small car

06 Sporty car

07 Small SUV

08 Midsize SUV

09 Large SUV

10 Wagon

99 DON’T DRIVE

IF DRIVE, K2 (01-10), CONTINUE.

IF DON’T DRIVE, K2 (99), SKIP TO K5

K3 How many miles do you drive in a typical day?

(RECORD NUMBER. RANGE IS 0-999, DON’T KNOW)

K4 Compared to a year ago, are you driving more, less or the same amount in a typical day?

01 DRIVING MORE

02 DRIVING LESS

03 DRIVING THE SAME AMOUNT

99 DON’T KNOW

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# 2

K5 Thinking about your NEXT vehicle purchase, what type are you most likely to buy?

(READ ENTIRE LIST BEFORE RECORDING ONE ANSWER)

[RANDOMIZE]

01 Convertible

02 Minivan

03 Pickup

04 Sedan

05 Small car

06 Sporty car

07 Small SUV

08 Midsize SUV

09 Large SUV

10 Wagon

99 DON’T KNOW

K6 Relative to your current vehicle, for this next car do you expect to choose a model with . . .

(READ ENTIRE LIST BEFORE RECORDING ONE ANSWER)

01 Much better fuel economy

02 Somewhat better fuel economy

03 About the same fuel economy

04 Somewhat worse fuel economy

05 Much worse fuel economy

99 DON’T KNOW

[ASK IF K6 (01-02)]

K7 Which of the following are your motivations for choosing a more fuel efficient vehicle?

(READ LIST. RECORD AS MANY AS APPLY. WAIT FOR YES OR NO FOR EACH)

[RANDOMIZE]

01 Concern about dependence on foreign oil

02 Environmentally friendly or green

03 Higher resale value

04 Lower fuel costs

05 Newer technology

95 OTHER (SPECIFY)

99 DON’T KNOW/NONE OF THESE

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# 3

K8 When choosing your next car, what would you be willing to do in order to reduce the

amount you spend on fuel? Would you . . .

(READ LIST. RECORD AS MANY AS APPLY. WAIT FOR YES OR NO FOR EACH)

[RANDOMIZE]

01 Purchase a smaller car

02 Drive less

03 Carpool

04 Take public transit

05 Walk or bike more often

06 Purchase a vehicle that doesn’t require gasoline

07 Pay extra to purchase a more fuel-efficient vehicle

95 OTHER (SPECIFY)

99 DON’T KNOW/NONE OF THESE

K9 What power types are you considering for your next vehicle?

(READ LIST. RECORD AS MANY AS APPLY. WAIT FOR YES OR NO FOR EACH)

[RANDOMIZE]

01 Conventional gasoline

02 Diesel

03 Flex-fuel, runs on gasoline or ethanol fuel

04 Hybrid

05 Electric

06 Hydrogen fuel cell

07 Natural gas or propane

99 DON’T KNOW

K10 If the availability of various power types improves over the next 15 years, which power

train would you be interested in purchasing?

(READ LIST. RECORD AS MANY AS APPLY. WAIT FOR YES OR NO FOR EACH)

[RANDOMIZE]

01 Conventional gasoline

02 Diesel

03 Flex-fuel, runs on gasoline or ethanol fuel

04 Hybrid

05 Electric

06 Hydrogen fuel cell

07 Natural gas or propane

99 DON’T KNOW

# FUEL ECONOMY K OCTOBER 28-31, 2011

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# 4

[ASK IF K9 (04-06)]

K11 What type of hybrid or electric vehicle are you MOST LIKELY to consider purchasing?

(READ ENTIRE LIST BEFORE RECORDING ONE ANSWER)

(READ EXAMPLES ONLY IF NECESSARY)

[RANDOMIZE]

01 Plug-in hybrid (such as a Chevrolet Volt)

02 Pure electric, all electric without a gasoline engine (such as a Nissan Leaf)

03 Traditional hybrid (such as a Toyota Prius)

04 Hydrogen fuel cell, an electric car that is fueled with hydrogen

99 DON’T KNOW

K12 Which of the following are your motivations for choosing an alternative fuel vehicle?

(READ LIST. RECORD AS MANY AS APPLY. WAIT FOR YES OR NO FOR EACH)

[RANDOMIZE]

01 Concern about dependence on foreign oil

02 Environmentally friendly or green

03 Higher resale value

04 Lower fuel costs

05 New technology

06 Lower emissions/pollutants

07 Investing in clean energy

08 Stable fuel costs

09 Ability to refuel at home

10 Smooth acceleration and quiet operation

95 OTHER (SPECIFY)

99 DON’T KNOW

K13 On a scale of 1 to 5, where 5 is EXTREMELY CONCERNED and 1 is NOT AT ALL

CONCERNED, please rate your level of concern with each of the following.

[RANDOMIZE ITEMS]

01 Not at all concerned (1)

02 (2)

03 (3)

04 (4)

05 Extremely concerned (5)

99 DON’T KNOW

A. Air pollution

B. American reliance on foreign oil

C. Lack of public transportation options

D. Price of gasoline

E. Amount of oil consumption in the U.S.

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# 5

K14 For each of the following statements please indicate whether you strongly agree, somewhat

agree, somewhat disagree or strongly disagree.

[RANDOMIZE STATEMENTS]

01 Strongly agree

02 Somewhat agree

03 Somewhat disagree

04 Strongly disagree

99 DON’T KNOW

A. The U.S. should adopt a national goal of dramatically reduc ing oil consumption

B. Fuel efficiency standards for all vehicles should be improved

C. Car manufacturers should produce more fuel efficient vehicles, and the government

should increase standards and enforce them

D. Consumers should receive incentives like reba tes or tax credits to buy more fuel

efficient or alternative fuel vehicles

E. I am willing to pay extra for a more fuel efficient vehicle if it will lower my

operating costs

F. I am willing to pay extra for a more fuel efficient vehicle if I can recover the

additional cost through lower fuel costs within 5 years

G. Auto manufacturers should offer a greater variety of cleaner, more fuel efficient

vehicles in the near future

H. Fuel economy standards should require au to manufacturers to increase the overall

fleet average to at least 35 miles per gallon by 2016.

I. Fuel economy standards should require au to manufacturers to increase the overall

fleet average to at least 55 miles per gallon by 2025

# FUEL ECONOMY K OCTOBER 28-31, 2011

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# 6

IF RESIDENT OF CALIFORNIA CONTINUE.

ALL OTHERS SKIP TO NEXT SECTION

K15 According to state law, the California Air Resources Board is considering ways to address

climate change and reduce air pollution caused by cars, light-duty trucks and SUVs.

For each of the following statements please i ndicate whether you strongly agree, somewhat

agree, somewhat disagree or strongly disagree.

[RANDOMIZE STATEMENTS]

01 Strongly agree

02 Somewhat agree

03 Somewhat disagree

04 Strongly disagree

99 DON’T KNOW

A. California should require all automakers to reduce significantly the emissions of

greenhouse gases from new cars, light-duty trucks and SUVs

B. California should require automakers to build fleets that include increasing numbers

of Zero Emission Vehicles

C. California should require oil companies to make cleaner fuels like hydrogen or

electricity available for public consumption when there are enough cars in the area

that need that fuel