Exhibit 10.17

September 10,
2007

Mr. Scott
H. Ray
c/o United Online, Inc.
21301 Burbank Boulevard
Woodland Hills, California 91367

Dear
Scott,

This
letter sets forth the terms and conditions of your employment with United Online, Inc., a Delaware corporation (the
"Company"), effective as of October 1, 2007 (the "Effective Date").

1.Position.You will serve as Executive Vice President and Chief Financial Officer of the Company and
shall have such duties and responsibilities consistent with your position or such other duties and responsibilities as may from time to time be determined by the board of directors of the Company or
any committee thereof, or such board of directors or committee of any affiliated entity to which the authority of the board of directors of the Company has been delegated or assigned (the
"Board of Directors") or the Chief Executive Officer of the Company to the extent such authority has been delegated or assigned to such Chief Executive
Officer. You will report to me as the Chief Executive Officer of the Company or to such other senior executive officer as may be designated by the Board of Directors or the Chief Executive Officer of
the Company. You agree to devote your full-time attention, skill and efforts to the performance of your duties for the Company.

2.Salary and Benefits.You will be paid a salary at the annual rate of $425,000, payable in
semi-monthly installments in accordance with the Company's standard payroll practices, subject to any increases as determined by the Board of Directors from time to time. You will be
eligible to participate in the employee benefits plans, including a 401(k) plan, that are provided to similarly situated executives of the Company or that have been made available to you by the Board
of Directors or any affiliate of the Company. You will be entitled to a minimum of 4 weeks of paid vacation each year, or such greater amount as determined in accordance with the standard vacation
policy applicable to similarly situated executives of the Company.

3.Bonus.You will also be eligible to receive an annual cash bonus of up to 100% of your annual base
salary for each fiscal year (the "Annual Bonus"), less withholding required by law, based on performance criteria established by the Board of Directors.
Your Annual Bonus will be increased to include any increases in your annual bonus as approved by the Board of Directors. You will be entitled to a guaranteed bonus payment for the 2007 fiscal year in
the amount of $180,000, less withholding required by law, payable no later than March 15, 2008. Except as otherwise determined by the Board of Directors or set forth herein, your bonus awards
will be paid only if you are employed by and in good standing with the Company at the time of bonus payments.

4.Restricted Stock Units.

a.Effective November 15, 2007, you will be awarded restricted stock units covering 275,000 shares of the Company's
common stock (the "Restricted Stock Units"). Your Restricted Stock Units will vest, and the underlying shares will be issued, according to the following
schedule subject to your continued employment with the Company: twenty percent (20%) of the Restricted Stock Units will vest on November 15, 2008, November 15, 2009 and
November 15, 2010, respectively, and the remaining forty percent (40%) of the Restricted Stock Units will vest on November 15, 2011. Except as otherwise set forth herein, in all other
respects, the Restricted Stock Units will be subject to the terms and conditions set forth in the applicable stock plan and the restricted stock unit agreement.

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b.Upon the termination of your employment by the Company "without cause" or by you for "good reason" (each such term as
defined below) prior to November 15, 2011 and in connection with or within twenty four (24) months after a change in control (as defined in the applicable stock plan or restricted stock
unit agreement), and subject to your execution (without revocation) of a general waiver and release of all claims against the Company, its affiliates and successors, in a form satisfactory to the
Company (a "Release"), the vesting of your outstanding Restricted Stock Units will be fully accelerated upon the expiration of all applicable review and
revocation periods applicable to the Release as statutorily required by law, and in no event later than the later of (i) the 15th day of the third month following the end of your taxable year
in which such termination of employment occurs or (ii) the 15th day of the third month following the end of the Company's taxable year in which such termination of employment occurs.

c.Upon the termination of your employment by the Company "without cause" or by you for "good reason" (each such term as
defined below) prior to November 15, 2011, and prior to and not in connection with, or more than twenty four (24) months after a change in control (as defined in the applicable stock
plan or restricted stock unit agreement), and subject to your execution (without revocation) of a Release, the vesting of your outstanding Restricted Stock Units will be accelerated by the additional
number of shares in which you would have been vested at the time of such termination if you had completed an additional twelve (12) months of service, calculated as if such units vest on a
monthly basis. Such acceleration will occur upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law, and in no event later than the
later of (i) the 15th day of the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day of the third month following the
end of the Company's taxable year in which such termination of employment occurs.

d.Upon the termination of your employment as a result of death or Disability (as defined below), the vesting of your
outstanding Restricted Stock Units will be accelerated by the additional number of shares in which you would have been vested at the time of such termination if you had completed an additional twelve
(12) months of service (calculated as if such units vest on a monthly basis); provided however, that in no event will the number of shares which vest on such an accelerated basis exceed the
number of shares unvested immediately prior to the date of such termination. For purposes of this letter, "Disability" means your inability to engage in any substantial gainful activity necessary to
perform your duties hereunder by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted, or can be expected to last, for a
continuous period of not less than twelve (12) months.

5.Policies; Procedures; Proprietary Information and Inventions Agreement.As an employee of the
Company, you will be expected to abide by all of the policies and procedures applicable to similarly situated executives of the Company, including, without limitation, the terms of: the Proprietary
Information and Inventions Agreement between you and United Online (or any successor thereto or affiliate thereof), a copy of which is attached hereto as Appendix Aand is incorporated herein by
reference; the Insider Trading Policy; the Code of Ethics; and the Employee Handbook, and you agree to
execute the foregoing upon commencement of your employment.

6.At Will Employment.Notwithstanding anything to the contrary contained herein, your employment with
the Company will be "at will" and will not be for any specified term, meaning that either you or the Company will be entitled to terminate your employment at any time and for any reason, with or
without cause. Any contrary representations that may have been made to you are superseded by the terms set forth in this paragraph. This is the full and complete agreement between you and the Company
on this subject. Although your job duties, title, compensation and benefits, as well as the personnel policies and procedures applicable to you, may change from time to time, the "at will" nature of
your employment may only be changed in an express written agreement signed by you and the Chief Executive Officer of the Company and approved by the Board of Directors.

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7.Termination of Employment

a.    Termination by You.If you terminate your employment with the Company for any reason other than for "good
reason" as defined below, all obligations of the Company as set forth in this letter will cease, other than the obligation to pay you any accrued base salary for services rendered through the date of
termination, to pay you for any accrued but unused vacation days as of the date of termination, and to fulfill its obligations in accordance with the terms of the applicable stock plan or restricted
stock unit agreement. If you terminate your employment with the Company for "good reason," as defined below, in addition to the foregoing, the Company will pay you the Separation Payment (as defined
below) subject to the conditions set forth in Section 7(b) below. However, and notwithstanding the termination of your employment by you, you will continue to be obligated to comply with the
terms of the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below.

b.    Termination by the Company.If your employment is terminated by the Company "without cause" as defined below,
and subject to your execution (without revocation) of a Release (as defined in Paragraph 4), the Company will pay you a separation payment (the "Separation
Payment") equal to the sum of (i) twenty four (24) months of your then current annual base salary, (ii) your Annual Bonus and (iii) your Annual
Bonus, prorated through your termination date. For purposes of Section 7(b)(ii) and Section 7(b)(iii) above, "Annual Bonus"
shall mean the lesser of 100% of your then current annual base salary or the Annual Bonus paid to you for the preceding fiscal year. Payment of this Separation Payment will be contingent on your
signing (without revocation) the Release. This Separation Payment will be payable monthly on a pro rata basis over twenty four (24) months after such termination with the first such payment
commencing upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law. Upon termination of your employment by the Company "without
cause," other than the obligations set forth in the first sentence of Section 7(a) above and the acceleration of vesting provided in Section 4 above, the Company will have no further
obligation to you except pursuant to this paragraph.

If
your employment is terminated by the Company "with cause" as defined below, the Company will have no further obligation to you under the terms of this letter, other than the
obligations set forth in the first sentence of Section 7(a) above. However, and notwithstanding the termination of your employment by the Company "with cause" or "without cause," or by you for
"good reason," you will continue to be obligated to comply with the terms of the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below.

You
have the right to decline to receive a portion of the benefits set forth under Sections 4 and 7 in the event that you determine that the provision of such benefits to you
would result in a "parachute payment" as such term is defined in Section 280(G)(b)(2) of the Internal Revenue Code of 1986.

c.    Definitions.For purposes of this letter, "good reason"
means:



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For
purposes of this letter, "with cause" means your commission of any one or more of the following acts:



For
purposes of this letter, "without cause" means any reason not within the scope of the definition of the term "with cause."

d.    Code Section 409A Deferral Period.Notwithstanding any provision to the contrary in this letter, no
payment or distribution under this letter which constitutes an item of deferred compensation under Section 409A of the Internal Revenue Code (the
"Code") and becomes payable by reason of your termination of employment with the Company will be made to you prior to the earlier of (i) the
expiration of the six (6)-month period measured from the date of your "separation from service" (as such term is defined in Treasury Regulations issued under Code Section 409A) or
(ii) the date of your death, if you are deemed at the time of such separation from service to be a "key employee" within the meaning of that term under Code Section 416(i) and
such delayed commencement is otherwise required in order to avoid a prohibited distribution under Code Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2)
deferral period, all payments and benefits deferred pursuant to this Section 7(d) (whether they would have otherwise been payable in a single sum or in installments in the absence of such
deferral) shall be paid or reimbursed to you in a lump

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sum,
and any remaining payments due under this letter will be paid in accordance with the normal payment dates specified for them herein.

8.Withholding Taxes.All forms of compensation referred to in this letter are subject to reduction to
reflect applicable withholding and payroll taxes.

9.Restrictive Covenants.Until twelve (12) months after termination of your employment with
the Company for any reason, so long as you are receiving the Separation Payment, you will not, at any place in any county, city or other political subdivision of the United States in which the Company
or any of its subsidiaries is engaged in business or providing its services:

a.directly or indirectly design, develop, manufacture, market or sell any product or service which is in competition with
the products or services of the Company or its subsidiaries; or

b.directly or indirectly own any interest in, control, be employed by or associated with or render advisory, consulting or
other services (including but not limited to services in research) to any person or entity, or subsidiary, subdivision, division or joint venture of such entity in connection with the design,
development, manufacture, marketing or sale of a product or service which is in competition with the products or services of the Company or its subsidiaries; provided, however, that nothing in this
letter will prohibit you from owning less than one percent (1%) of the equity interests of any publicly held entity.

10.Entire Agreement.This letter (including any appendices thereto), together with the Proprietary
Information and Inventions Agreement, any handbooks and policies applicable to similarly situated executives of the Company in effect from time to time and the applicable stock plan and restricted
stock unit agreement, contains all of the terms of your employment with the Company and supersedes any prior understandings or agreements, whether oral or written, between you and the Company. If any
provision of this letter is held by an arbitrator or a court of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise invalid or unenforceable, such provision
shall be construed in a manner so as to maximize its enforceability while giving the greatest effect as possible to the parties' intent. To the extent any provision cannot be construed to be
enforceable, such provision will be deemed to be eliminated from this letter and of no force or effect and the remainder of this letter will otherwise remain in full force and effect and be construed
as if such portion had not been included in this letter. This letter is not assignable by you. This letter may be assigned by the Company to its subsidiaries or any affiliate thereof or to successors
in interest to the Company or its lines of business.

11.Amendment and Governing Law.This letter may not be amended or modified except by an express
written agreement signed by you and the Chief Executive Officer of the Company. The terms of this letter and the resolution of any disputes will be governed by California law, and venue for any
disputes will be in Los Angeles, California.

12.Term.This letter will expire on November 15, 2011, except Sections 6, 8, 9, 10, 11,
and 12 will survive such expiration. Following the expiration of this letter, your employment with the Company will continue to be "at will."

We
look forward to continuing our successful relationship. You may indicate your agreement with these terms by signing and dating this letter.

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If
you have any questions, please call the undersigned.

| |  | Very truly yours,  
| |  | -------------------
| |  | UNITED ONLINE, INC.
| |  | By:                
| |  |                    
| |  | Name:              
| |  | Title:             

I
have read the foregoing and accept the terms set forth in this letter:

|/s/SCOTT H. RAYScott H. Ray |  |  |  | 
|--------------------------- |  |  |  | 
|Dated: September 10, 2007   |  |  |  | 

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Appendix A

[Proprietary Information and Inventions Agreement]TO BE ATTACHED

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