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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

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                                  FORM 10-K/A

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(Mark One)

           [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                 For the fiscal year ended September 30, 2000

                                      OR

           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                 For the transition period from ______ to ___

                        Commission file number  0-22356

                                FRIEDMAN'S INC.
            (Exact name of registrant as specified in its charter)

                 Delaware                                  58-2058362
             (State or other                            (I.R.S. Employer
       jurisdiction of incorporation)                  Identification No.)

                              4 West State Street
                            Savannah, Georgia 31401
                   (Address of principal executive offices)
                                (912) 233-9333
             (Registrant's telephone number, including area code)

          Securities registered pursuant to Section 12(b) of the Act:

                                     None

          Securities registered pursuant to Section 12(g) of the Act:

                     Class A Common Stock, $.01 Par Value
                               (Title of class)

     Indicate by check mark whether the registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes  X   No ____
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     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

     The aggregate market value of the Class A Common Stock held by non-
affiliates of the registrant (assuming, for purposes of this calculation,
without conceding, that all executive officers and directors are "affiliates")
was $72,448,426 at January 16, 2001, based on the closing sale price of $5.69
per share for the Class A Common Stock on such date on the Nasdaq National
Market.

     The number of shares of the registrant's Class A Common Stock outstanding
at January 16, 2001, was 13,285,533.  The number of shares of the registrant's
Class B Common Stock outstanding at January 16, 2001, was 1,196,283.

                      Documents Incorporated by Reference

     Portions of the Proxy Statement for the Annual Meeting of Stockholders to
be held on March 1, 2001, are incorporated by reference in Part III.
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                                  SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized on January 17, 2001.

                                FRIEDMAN'S INC.

                                By: /s/ Victor M. Suglia
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                                    Victor M. Suglia
                                    Senior Vice President --
                                    Chief Financial Officer