INDEMNIFICATION AGREEMENT


 


            This
Indemnification Agreement ("Agreement") is entered into as of the [__] day of ______, 20__ by and between Social
Reality, Inc., a Delaware corporation (the “Company”), and [___________________] ( "Indemnitee"
).


 


RECITALS


 


            A.          The
Company and Indemnitee recognize the continued difficulty in obtaining liability insurance for the Company's directors and officers,
the significant increases in cost of such insurance and the general reductions in the coverage of such insurance.


 


            B.          The
Company and Indemnitee further recognize the substantial increase in corporate litigation in general, subjecting directors and
officers to expensive litigation risks at the same time as the availability and coverage of liability insurance has been severely
limited.


 


            C.          The
Company desires to attract and retain the services of highly qualified individuals, such as Indemnitee, to serve the Company and,
in part, in order to induce Indemnitee to continue to provide services to the Company, wishes to provide for the indemnification
and advancing of expenses to Indemnitee to the maximum extent permitted by law.


 


            D.         In
view of the considerations set forth above, the Company desires that Indemnitee be indemnified by the Company as set forth herein.


 


            NOW,
THEREFORE, the Company and Indemnitee hereby agree as follows:


 


AGREEMENT


 


            1.          
Indemnification.


 


                 (a)     Indemnification
of Expenses. The Company shall indemnify Indemnitee to the fullest extent permitted by law if Indemnitee was or is or becomes
a party to or witness or other participant in, or is threatened to be made a party to or witness or other participant in, any threatened,
pending or completed action, suit, proceeding or alternative dispute resolution mechanism, or any hearing, inquiry or investigation
that Indemnitee in good faith believes might lead to the institution of any such action, suit, proceeding or alternative dispute
resolution mechanism, whether civil, criminal, administrative, investigative or other (hereinafter a "Claim")
by reason of (or arising in part out of) any event or occurrence related to the fact that Indemnitee is or was a director or officer
of the Company, or any subsidiary of the Company, or is or was serving at the request of the Company as a director, officer, employee,
agent or fiduciary of another corporation, partnership, joint venture, trust or other enterprise, or by reason of any action or
inaction on the part of Indemnitee while serving in such capacity (hereinafter an "Indemnifiable Event" ) against
any and all expenses (including attorneys' fees and all other costs, expenses and obligations incurred in connection with investigating,
defending, being a witness in or participating in (including on appeal), or preparing to defend, be a witness in or participate
in, any such action, suit, proceeding, alternative dispute resolution mechanism, hearing, inquiry or investigation), losses, claims,
damages, liabilities, judgments, fines, penalties and amounts paid in settlement (if such settlement is approved in advance by
the Company, which approval shall not be unreasonably withheld) of such Claim and any federal, state, local or foreign taxes imposed
on Indemnitee as a result of the actual or deemed receipt of any payments under this Agreement, including all interest, assessments
and other charges paid or payable in connection with or in respect of such Expenses (collectively, hereinafter "Expenses")
if Indemnitee acted in good faith and in a manner Indemnitee reasonably believed to be in or not opposed to the best interests
of the Company, and, with respect to any criminal action, suit or proceeding, Indemnitee had no reasonable cause to believe Indemnitee's
conduct was unlawful.


 



    	1



    	 



    

 


                 (b)
     Mandatory Payment of Expenses. Notwithstanding any other provision of this Agreement other
than Section 7 hereof, to the extent that Indemnitee has been successful on the merits or otherwise, including, without limitation,
the dismissal of a Claim without prejudice, in defense of any Claim referred to in Section (1)(a) hereof or in the defense of any
Claim, issue or matter therein, Indemnitee shall be indemnified against all Expenses incurred by Indemnitee in connection therewith.


 


            2.
          Expenses; Indemnification Procedure.


 


                 (a)     Advancement
of Expenses. The Company shall pay all Expenses incurred by Indemnitee in connection with the investigation, defense, settlement
or appeal of any civil or criminal Claim referenced in Section 1(a) hereof in advance of the final disposition of such Claim. Indemnitee
hereby undertakes to repay such amounts advanced only if, and to the extent that, it shall ultimately be determined that Indemnitee
is not entitled to be indemnified by the Company as authorized hereby. The advances to be made hereunder shall be paid by the Company
to Indemnitee following a request therefor, but in any event no later than sixty days after receipt by the Company of written demand
from Indemnitee for such advances.


 


                 (b)     Notice/Cooperation
by Indemnitee. Indemnitee shall, as a condition precedent to Indemnitee's right to be indemnified under this Agreement, give
the Company notice in writing as soon as practicable of any Claim made against Indemnitee for which indemnification or advancement
will or could be sought under this Agreement. Notice to the Company shall be directed to the General Counsel of the Company at
the address shown on the signature page of this Agreement (or such other address as the Company shall designate in writing to Indemnitee).
In addition, Indemnitee shall give the Company such information and cooperation as it may reasonably require and as shall be within
Indemnitee's power.


 


                 (c)     Procedure.
Any indemnification and advances of Expenses provided for in Section 1 and Section 2 of this Agreement shall be paid by the Company
to Indemnitee as soon as practicable after receipt of written request from Indemnitee for such indemnification or advances along
with appropriate written documentation verifying such Expenses, but in any event no later than sixty days after receipt of such
request. If the Company believes that Indemnitee has not met the standards of conduct which make it permissible under applicable
law for the Company to indemnify Indemnitee for the Expenses claimed, the Company may file an action in the Court of Chancery of
the State of Delaware to obtain a declaratory judgment that Indemnitee is not entitled under applicable law to receive indemnification
or advancement from the Company (hereinafter a “Declaratory Action”). If the Company files a Declaratory Action,
Indemnitee shall be entitled to receive interim payments of Expenses pursuant to Subsection 2(a) including Expenses incurred in
defending a Declaratory Action unless and until the Court of Chancery of the State of Delaware issues an order or judgment that
Indemnitee is not entitled under applicable law to receive indemnification or advancement from the Company. If the Court of Chancery
of the State of Delaware issues an order or judgment in a Declaratory Action that Indemnitee is not entitled under applicable law
to receive indemnification or advancement from the Company, the Company shall have no further obligation under this Agreement,
the Company's Certificate of Incorporation, the Company Bylaws or any other applicable law, statute or rule to provide indemnification
or advances of Expenses to Indemnitee and Indemnitee shall be responsible for repaying all such amounts previously advanced to
Indemnitee as provided in Section 2(a).


 


                 (d)     No
Presumptions. For purposes of this Agreement, the termination of any Claim by judgment, order, settlement (whether with or
without court approval) or conviction, or upon a plea of nolo contendere, or its equivalent, shall not create a presumption that
Indemnitee did not meet any particular standard of conduct or have any particular belief or that a court has determined that indemnification
is not permitted by applicable law. In addition, neither the failure of the Company (including its Board of Directors, any committee
or subgroup of the Board of Directors, independent legal counsel, or its stockholders) to have made a determination that indemnification
of Indemnitee is proper in the circumstances because Indemnitee has met the applicable standard of conduct required by applicable
law, nor an actual determination by the Company (including its Board of Directors, any committee or subgroup of the Board of Directors,
independent legal counsel, or its stockholders) that Indemnitee has not met such applicable standard of conduct, shall create a
presumption that Indemnitee has or has not met the applicable standard of conduct.


 



    	2



    	 



    

 


                 (e)     Burden
of Proof. In a Declaratory Action, the burden of proof shall be on the Company to establish that Indemnitee is not entitled
to indemnification or advances.


 


                 (f)
     Notice to Insurers. If, at the time of the receipt by the Company of a notice of a Claim pursuant
to Section 2(b) hereof, the Company has liability insurance in effect which may cover such Claim, the Company shall give prompt
notice of the commencement of such Claim to the insurers in accordance with the procedures set forth in the respective policies.
The Company shall thereafter take all necessary or desirable action to cause such insurers to pay, on behalf of Indemnitee, all
amounts payable as a result of such Claim in accordance with the terms of such policies.


 


                 (g)     Selection
of Counsel. In the event the Company shall be obligated hereunder to pay the Expenses of any Claim, the Company shall be entitled
to assume the defense of such Claim with counsel approved by Indemnitee, which approval shall not be unreasonably withheld, upon
the delivery to Indemnitee of written notice of its election so to do. After delivery of such notice, approval of such counsel
by Indemnitee and the retention of such counsel by the Company, the Company will not be liable to Indemnitee under this Agreement
for any fees of counsel subsequently incurred by Indemnitee with respect to the same Claim. Notwithstanding the Company's assumption
of the defense of any Claim, the Company shall be obligated to pay the Expenses of any Claim if (A) the employment of counsel by
Indemnitee has been previously authorized by the Company, (B) the Company shall have reasonably concluded that there is a conflict
of interest between the Company and Indemnitee in the conduct of any such defense such that Indemnitee needs to be separately represented,
or (C) the Company shall not continue to retain counsel to defend such Claim, then the fees and expenses of counsel retained by
Indemnitee shall be at the expense of the Company. The Company shall have the right to conduct such defense as it sees fit in its
sole discretion, including the right to settle any Claim against Indemnitee without the consent of the Indemnitee.


 


            3.
          Additional Indemnification Rights; Nonexclusivity.


 


                 (a)     Scope.
The Company hereby agrees to indemnify Indemnitee to the fullest extent permitted by law, notwithstanding that such indemnification
is not specifically authorized by the other provisions of this Agreement, the Company's Certificate of Incorporation, the Company's
Bylaws or by statute. In the event of any change after the date of this Agreement in any applicable law, statute or rule which
expands the right of a Delaware corporation to indemnify a member of its Board of Directors or an officer, employee, agent or fiduciary,
it is the intent of the parties hereto that Indemnitee shall enjoy by this Agreement the greater benefits afforded by such change.
In the event of any change in any applicable law, statute or rule which narrows the right of a Delaware corporation to indemnify
a member of its Board of Directors or an officer, employee, agent or fiduciary, such change, to the extent not otherwise required
by such law, statute or rule to be applied to this Agreement, shall have no effect on this Agreement or the parties' rights and
obligations hereunder except as set forth in Section 7(a) hereof.


 


                 (b)     Nonexclusivity.
The indemnification provided by this Agreement shall be in addition to any rights to which Indemnitee may be entitled under the
Company's Certificate of Incorporation, its Bylaws, any agreement, any vote of stockholders or disinterested directors, the General
Corporation Law of the State of Delaware, or otherwise. The indemnification provided under this Agreement shall continue as to
Indemnitee for any action Indemnitee took or did not take while serving in an indemnified capacity even though Indemnitee may have
ceased to serve in such capacity.


 


            4.
          No Duplication of Payments. The Company shall not be
liable under this Agreement to make any payment in connection with any Claim made against Indemnitee to the extent Indemnitee has
otherwise actually received payment (under any insurance policy, Certificate of Incorporation, Bylaw or otherwise) of the amounts
otherwise indemnifiable hereunder.


 



    	3



    	 



    

            


            5.
        Partial Indemnification. If Indemnitee is entitled under any
provision of this Agreement to indemnification by the Company for a portion of Expenses incurred in connection with any Claim,
but not, however, for the total amount thereof, the Company shall nevertheless indemnify Indemnitee for the portion of such Expenses
to which Indemnitee is entitled.


 


            6.
        Mutual Acknowledgement. Both the Company and Indemnitee acknowledge
that in certain instances, Federal law or applicable public policy may prohibit the Company from indemnifying its directors, officers,
employees, agents or fiduciaries under this Agreement or otherwise. Indemnitee understands and acknowledges that the Company has
undertaken or may be required in the future to undertake with the Securities and Exchange Commission to submit the question of
indemnification to a court in certain circumstances for a determination of the Company's right under public policy to indemnify
Indemnitee.


 


            7.
          Exceptions. Any other provision herein to the contrary
notwithstanding, the Company shall not be obligated pursuant to the terms of this Agreement:


 


                 (a)     Excluded
Action or Omissions. To indemnify (i) any Claim by or in the right of the Company as to which Indemnitee shall have been adjudged
to be liable to the Company unless and to the extent that the Court of Chancery of the State of Delaware or such other court in
which such Claim was brought, shall determine upon application that despite the adjudication of liability, in view of all the circumstances
of the case, Indemnitee is fairly and reasonably entitled to indemnity for such Expenses such court shall deem proper, or (ii)
any other acts, omissions or transactions from which Indemnitee may not be relieved of liability under Applicable law;


 


                 (b)     Claims
Initiated by Indemnitee. To indemnify or advance expenses to Indemnitee with respect to Claims initiated or brought voluntarily
by Indemnitee and not by way of defense, except (i) with respect to Claims brought to establish or enforce a right to indemnification
or advancement under this Agreement or any other agreement or insurance policy or under the Company's Certificate of Incorporation
or Bylaws, as now or hereafter in effect relating to Claims for Indemnifiable Events, (ii) in specific cases if the Board of Directors
has approved the initiation or bringing of such Claim, or (iii) as otherwise required under Section 145 of the Delaware General
Corporation Law, regardless of whether Indemnitee ultimately is determined to be entitled to such indemnification, advance expense
payment or insurance recovery, as the case may be;


 


                 (c)     Claims
Under Section 16(b). To indemnify Indemnitee for Expenses and the payment of profits arising from the purchase and sale by
Indemnitee of securities in violation of Section 16(b) of the Securities Exchange Act of 1934, as amended, or any similar successor
statute.


 


                 (d)     Disgorgement
of Profits and Bonuses Pursuant to Section 304. To indemnify Indemnitee for (i) any bonus or other incentive-based or equity-based
compensation received by Indemnitee or (ii) any profits arising from the sale of securities made by Indemnitee that Indemnitee
is required pursuant to Section 304 of the Sabarnes-Oxley Act of 2002 to reimburse to the Company.


 


            8.
          Period of Limitations. No legal action shall be brought and
no cause of action shall be asserted by or in the right of the Company against Indemnitee, Indemnitee's estate, spouse, heirs,
executors or personal or legal representatives after the expiration of five (5) years from the date of accrual of such cause of
action, and any claim or cause of action of the Company shall be extinguished and deemed released unless asserted by the timely
filing of a legal action within such five-year period; provided , however , that if any shorter period of limitations
is otherwise applicable to any such cause of action, such shorter period shall govern.


 



    	4



    	 



    

 


            9.
         Construction of Certain Phrases.


 


(a)      For
purposes of this Agreement, references to the "Company" shall include, in addition to the resulting corporation, any
constituent corporation (including any constituent of a constituent) absorbed in a consolidation or merger which, if its separate
existence had continued, would have had power and authority to indemnify its directors, officers, employees, agents or fiduciaries,
so that if Indemnitee is or was a director, officer, employee, agent or fiduciary of such constituent corporation, or is or was
serving at the request of such constituent corporation as a director, officer, employee, agent or fiduciary of another corporation,
partnership, joint venture, employee benefit plan, trust or other enterprise, Indemnitee shall stand in the same position under
the provisions of this Agreement with respect to the resulting or surviving corporation as Indemnitee would have with respect to
such constituent corporation if its separate existence had continued.


 


(b)      For
purposes of this Agreement, references to "other enterprises" shall include employee benefit plans; references to "fines"
shall include any excise taxes assessed on Indemnitee with respect to an employee benefit plan; and references to "serving
at the request of the Company" shall include any service as a director, officer, employee, agent or fiduciary of the Company
which imposes duties on, or involves services by, such director, officer, employee, agent or fiduciary with respect to an employee
benefit plan, its participants or its beneficiaries; and if Indemnitee acted in good faith and in a manner Indemnitee reasonably
believed to be in the interest of the participants and beneficiaries of an employee benefit plan, Indemnitee shall be deemed to
have acted in a manner "not opposed to the best interests of the Company" as referred to in this Agreement.


 


            10.
        Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall constitute an original.


 


            11.
        Binding Effect; Successors and Assigns. This Agreement shall
be binding upon and inure to the benefit of and be enforceable by the parties hereto and their respective successors, assigns,
including any direct or indirect successor by purchase, merger, consolidation or otherwise to all or substantially all of the business
and/or assets of the Company, spouses, heirs, and personal and legal representatives. The Company shall require and cause any successor
(whether direct or indirect by purchase, merger, consolidation or otherwise) to all, substantially all, or a substantial part,
of the business and/or assets of the Company, by written agreement in form and substance satisfactory to Indemnitee, expressly
to assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform
if no such succession had taken place. This Agreement shall continue in effect with respect to Claims relating to Indemnifiable
Events regardless of whether Indemnitee continues to serve as a director, officer, employee, agent or fiduciary of the Company
or of any other enterprise at the Company's request.


 


            12.
       Notice. All notices and other communications required or permitted
hereunder shall be in writing, shall be effective when given, and shall in any event be deemed to be given (a) five (5) days after
deposit with the U.S. Postal Service or other applicable postal service, if delivered by first class mail, postage prepaid, (b)
upon delivery, if delivered by hand, (c) one business day after the business day of deposit with Federal Express or similar overnight
courier, freight prepaid, or (d) one day after the business day of delivery by facsimile transmission with confirmation of receipt,
if delivered by facsimile transmission, with copy by first class mail, postage prepaid, and shall be addressed if to Indemnitee,
at the Indemnitee address as set forth beneath Indemnitee signatures to this Agreement and if to the Company at the address of
its principal corporate offices (attention: Secretary) or at such other address as such party may designate by ten days' advance
written notice to the other party hereto.


 


            13.
       Consent to Jurisdiction. The Company and Indemnitee each hereby
irrevocably consent to the jurisdiction of the courts of the State of Delaware for all purposes in connection with any action which
arises out of or relates to this Agreement and agree that any action instituted under this Agreement shall be commenced, prosecuted
and continued only in the Court of Chancery of the State of Delaware in and for New Castle County, which shall be the exclusive
and only proper forum for adjudicating such a claim.


 


            14.
       Severability. The provisions of this Agreement shall be severable
in the event that any of the provisions hereof (including any provision within a single section, paragraph or sentence) are held
by a court of competent jurisdiction to be invalid, void or otherwise unenforceable, and the remaining provisions shall remain
enforceable to the fullest extent permitted by law. Furthermore, to the fullest extent possible, the provisions of this Agreement
(including, without limitations, each portion of this Agreement containing any provision held to be invalid, void or otherwise
unenforceable, that is not itself invalid, void or unenforceable) shall be construed so as to give effect to the intent manifested
by the provision held invalid, illegal or unenforceable.


 



    	5



    	 



    

 


            15.         Choice
of Law. This Agreement shall be governed by and its provisions construed and enforced in accordance with the laws of the State
of Delaware, as applied to contracts between Delaware residents, entered into and to be performed entirely within the State of
Delaware, without regard to the conflict of laws principles thereof.


 


            16.         Subrogation.
In the event of payment under this Agreement, the Company shall be subrogated to the extent of such payment to all of the rights
of recovery of Indemnitee who shall execute all documents required and shall do all acts that may be necessary to secure such rights
and to enable the Company effectively to bring suit to enforce such rights.


 


            17.         Amendment
and Termination. No amendment, modification, termination or cancellation of this Agreement shall be effective unless it is
in writing signed by both the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute
a waiver of any other provisions hereof (whether or not similar) nor shall such waiver constitute a continuing waiver.


 


            18.         Integration
and Entire Agreement. This Agreement sets forth the entire understanding between the parties hereto and supersedes and merges
all previous written and oral negotiations, commitments, understandings and agreements relating to the subject matter hereof between
the parties hereto.


 


            19.         No
Construction as Employment Agreement. Nothing contained in this Agreement shall be construed as giving Indemnitee any right
to be retained in the employ of the Company or any of its subsidiaries.


 


            IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.


 


	 	 	SOCIAL REALITY, INC.
	 	 	 	 
	 	 	By:	 
	 	 	 	 
	 	 	Title:	 


 


	AGREED TO AND ACCEPTED BY:
	 	 
	Signature:	 
	 	 
	Printed Name:	 
	 	 
	Address:	 
	 	 


 



    	6