Product Supply Agreement with Dairiconcepts L.P.



 Exhibit 10.20 
 Confidential information redacted and filed separately with the Commission. 

Omitted portions indicated by [***] 
 Execution Version 
 PRODUCT SUPPLY AGREEMENT 

This PRODUCT SUPPLY AGREEMENT (this “Agreement”) is entered into and effective as of November 1, 2011 (the “Effective
Date”) by and between Annie’s Homegrown, Inc., a Delaware corporation with its principal offices located at 1610 Fifth Street, Berkeley, CA 94710 (“Annie’s”), and DairiConcepts, L.P., a Delaware limited partnership with its
principal offices located at 3253 East Chestnut Expressway, Springfield, Missouri 65802 (“DC”) (each of Annie’s and DC, a “Party” and together the “Parties”). 

RECITALS 
 WHEREAS, Philadelphia Macaroni Company, a Pennsylvania corporation with its principal offices located at 760 South 11th Street, Philadelphia, Pennsylvania 19147 (“PMC”), manufactures finished products (“FG”) for
Annie’s, Inc. (formerly Homegrown Naturals, Inc.), the parent company of Annie’s (“Parent”), pursuant to a definitive agreement by and between PMC and Parent; 

WHEREAS, Annie’s has identified select vendors from whom PMC may purchase ingredients for the FG and Annie’s has directed PMC
to act as its agent (“Agent”), such agency expressly limited to purchasing ingredients for the FG on behalf of Annie’s; 
 WHEREAS, Annie’s desires to purchase, or have Agent or another designee (as may be identified by Annie’s in writing (each, including Agent, a “Designee”)) purchase, certain ingredients
for the FG from DC, such ingredients being those set forth in the product list attached as Exhibit A to this Agreement as may be amended from time to time by the written agreement of the Parties (collectively, the “Products”); 

WHEREAS, DC desires to provide and sell the Products to Annie’s or a Designee, including, without limitation, Agent pursuant to the
terms of this Agreement; 
 WHEREAS, The Parties agree that DC shall sell the Products to Annie’s or a Designee only and
shall not sell the Products to any other person or entity, unless approved in advance in writing by Annie’s; 
 NOW,
THEREFORE, in consideration of the covenants, agreements and conditions contained herein, and other good and valuable consideration, the receipt and sufficiency of which are here by acknowledged, the Parties do hereby covenant, contract and agree as
follows: 
 AGREEMENT 
 1. Services 
 DC agrees to provide the Products to Annie’s or a
Designee in accordance with the policies, procedures, standards and specifications as provided in writing by DC to Annie’s (the “Specifications”) for approval of the Products for production, which Specifications have been agreed to by
Annie’s and may only be subsequently amended in writing as mutually agreed by the Parties. 

  

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 2. Term; Termination 

This Agreement shall commence on the Effective Date, and shall continue thereafter in full force and effect for a period of seven
(7) years commencing on the Effective Date and continuing through and including October 2018. This Agreement shall thereafter renew automatically thereafter for subsequent twelve (12) month periods, unless either Party provides written
notice of non-renewal to the other party on the same terms as set forth in Section 2(b). This Agreement may be terminated: 

(a) by either Party without notice in the event the other Party becomes insolvent or is the subject of a voluntary or involuntary
bankruptcy petition; 
 (b) by either Party without Cause (as defined below) at any time on or after the date that is
forty-eight (48) months past the Effective Date; provided, however, that either Party electing termination shall provide the other with prior written notice of not less than three hundred sixty (360) days specifying the date of
termination. 
 (c) by either party for Cause immediately following the applicable cure period of forty-five (45) days
except in the case of Force Majeure where a ninety (90) day cure period is applicable (see Section 13). 

“Cause” means a Party’s failure to comply with any material term or condition of this Agreement after receipt of written
notice detailing the alleged material breach and such breach remains uncured for a period of forty-five (45) days following the date of such notice. 
 Notwithstanding the foregoing, each of the Parties’ covenants, representations and warranties shall survive the termination of this Agreement as applicable to any Product sold by DC to Annie’s
during the term of this Agreement. Upon termination by either Party, Annie’s shall pay to DC all amounts due for salable Products produced prior to the termination date and for unused raw materials remaining in accordance with Section 13
below. 
 3. Product Formulas 
 DC will utilize detailed recipes and/or formulas to manufacture the Products pursuant to this agreement (“Formulas”) which Formulas are delivered herewith and made part hereof. In consideration
of Annie’s commitment to purchase the Products from DC and the additional consideration of [***] over and above the price for the Products, paid by Annie’s to DC in accordance with Section 11, DC conveys the Formulas to Annie’s
on the Effective Date of this Agreement. 
 4. Payment for Product Formulas 

Annie’s will pay for the Formulas as follows: (i) $[***] per pound of cheese powder purchased in each calendar year in which
this Agreement is in effect in a cumulative total amount of not less than [***] per calendar year. Annie’s must pay not less than [***] per calendar year regardless of the pounds of cheese powder purchased. Annie’s may, but is not
obligated, to pay sums in excess of such amount per calendar year toward the purchase price of the Formulas. 

  
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 Annie’s acknowledges that there may be ingredients in certain Products that are the
intellectual property of parties not bound by this Agreement and/or subject to contractual restrictions concerning disclosure or transfer, which ingredients are noted on Exhibit B. If DC terminates without Cause, or Annie’s terminates
for Cause, and the Formulas conveyed include the intellectual property of others that DC is not authorized to disclose or transfer, DC will (i) use commercially reasonable efforts to provide such ingredients to Annie’s at DC’s cost
for a period of 1 year and (ii) will identify and use commercially reasonable efforts to provide commercially available alternative ingredients to the proprietary ingredients listed on Exhibit B. Notwithstanding the foregoing, during the
term of this Agreement, Annie’s may purchase such proprietary ingredients from DC at DC’s cost for its own future use. 
 Annie’s will complete payment for the Formulas upon termination of this Agreement or prior to completion of the Initial Term, whichever is sooner, in accordance with this Agreement. Annie’s will
make a final payment for all remaining amounts due for the Formulas no later than the completion of the Initial Term. 
 In the
event Annie’s elects to terminate this Agreement without Cause prior to the completion of the Initial Term Annie’s will pay, in addition to the [***] purchase price, [***] on the effective date of termination, for a total amount of [***].
In the event Annie’s terminates this Agreement without Cause all amounts remaining due and owing for the Formulas will accelerate and be immediately due and payable in addition to all other remedies available to DC. 

In the event DC terminates this Agreement without Cause prior to the completion of the Initial Term, DC agrees that the amount paid by
Annie’s on the effective date of termination is satisfactory consideration for the Formulas in addition to all other remedies available to Annie’s. 
 In the event DC terminates with Cause all amounts of the [***] purchase price for the Formulas remaining unpaid will accelerate and be immediately due and payable in addition to all other remedies
available to DC. 
 In the event Annie’s terminates with Cause, DC agrees that the amount paid by Annie’s on the
effective date of termination is satisfactory consideration for the Formulas in addition to all other remedies available to Annie’s. 
 In the event that Annie’s sells the Formulas to any third party at any time, all amounts of the [***] purchase price for the Formulas remaining unpaid will accelerate and be immediately due and
payable to DC. 
 Any new Formulas created for Annie’s after the Effective Date will not be included in the payment formula
described above and will be created at a cost mutually acceptable to both Parties. Such new Formulas will be the exclusive property of Annie’s. 
 5. Exclusivity and Confidentialit 
 (a) During the term of this Agreement,
Annie’s grants a limited license to DC to manufacture the Products based on the Formulas and agrees that it shall purchase or cause the purchase of the Products exclusively from DC. 

  
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 (b) DC acknowledges and agrees that the Formulas are the property of Annie’s, that DC
shall sell the Products to Annie’s or a Designee exclusively, and that the Products may not be sold to any other party without the prior written consent of Annie’s. For the avoidance of doubt, Annie’s acknowledges and agrees that DC
shall not be prohibited from selling products similar to the Products so long as such products are not produced in accordance with the Formulas. 
 (c) DC represents to the best of its knowledge neither the Formulas nor any products produced in accordance with the Formulas have been disclosed, made available, provided or sold to any other party at
any time. 
 (d) DC represents to the best of its knowledge DC employees who had access to, or knowledge of, the Formulas have
signed a confidentiality agreement requiring that Formulas and processes of DC are to be confidential. 
 (e) DC represents and
warrants that each DC employee, consultant, contractor and agent that manufactures the Products or works with the Formulas has signed, or will sign upon the Effective Date of this Agreement, a confidentiality agreement providing that processes,
Formulas and composition of DC products (including the Formulas) are trade secrets and are confidential. 
 (f) DC covenants and
agrees to protect the Formulas by using the same degree of care, but not less than a reasonable degree of care, to prevent the unauthorized use, dissemination or publication of the Formulas, including by its employees, contractors, consultants and
agents, as DC uses to protect its own confidential or proprietary information of a like nature. DC further covenants and agrees to limit the use of and access to the Formulas to its employees, contractors, consultants and agents (1) who need to
know such Formulas to perform DC’s obligations under this Agreement, (b) who have been informed of the confidential nature of the Formulas, and (c) who shall be similarly bound in writing to protect the confidentiality of the
Formulas. 
 (g) Notwithstanding anything to the contrary, each of Section 5(b), 5(c) 5(d) and 5(e) shall survive the
termination of this Agreement. 
 6. Quality Standards; Compliance with Applicable Law and the Specifications; Certifications

 (a) All Products and Product supplies, including raw materials, ingredients, processing aids, incidental additives, and
packaging materials, (i) shall be manufactured, packaged, stored, and shipped under sanitary conditions and in strict compliance with all federal, state and local laws, rules, regulations and guidelines (including all applicable current Good
Manufacturing Practices, including those set forth in 21 C.F.R. Section 110, et. seq., and any other applicable Food and Drug Administration, United States Department of Agriculture and Food Safety Inspection Service guidelines and regulations,
including applicable standards of identity appearing in Food and Drug Administration and USDA regulations), (ii) shall comply with the Specifications and terms of this Agreement, (iii) shall be manufactured, packaged, stored, and shipped
in accordance with the Specifications and (iv) as of the delivery date, shall be wholesome, merchantable, fit for their intended purpose and fit for human consumption. All finished Product shall be adequate for normal shipping and storage. If
any of DC facilities, 

  
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processes, inventories or equipment are in an unsanitary condition or do not otherwise comply with applicable federal, state, or local laws, rules and regulations or with the terms and conditions
of this Agreement, the Specifications or the process requirements, DC shall promptly take such action as will correct the deficiencies and bring such facilities, processes, inventories and equipment into compliance with applicable laws, rules and
regulations and with the terms and conditions of this Agreement and shall immediately notify Annie’s of such corrective action. Specifically, and not in limitation of the foregoing, DC warrants and guarantees that it shall conduct all of its
business activities in full compliance with the United States Federal Food, Drug and Cosmetic Act, as amended (the “Act”), and all applicable federal, state and local laws, rules, regulations and guidelines. Furthermore, DC warrants that
all Products that are produced or packaged for Annie’s, and all packaging and other materials that come in contact with such Products while in the control of DC, will not, at the time of shipment to Annie’s, any of its agents or any
consignee be adulterated, contaminated or misbranded within the meaning of the Act or any other federal, state or local law, rule or regulation, and that such Products, packaging and other materials will not constitute articles prohibited from
introduction into interstate commerce under the provisions of Sections 301, 402, 403, 404, 405, 409 or 505 of the Act, and DC also specifically warrants that it will register and fully comply with all applicable requirements under the Bioterrorism
Act, Pub. L. No. 107-188 and the Food and Drug Administration’s implementing regulations. Nothing in this Section 4(a) shall impose on DC any obligation or liability resulting solely from Product labeling specified by Annie’s.

 (b) At all times during the term of this Agreement, DC will comply with the Federal Organic Foods Production Act and
applicable federal, state, and local laws, regulations, rules, and guidelines and will maintain organic certification with respect to the Products by a certification bureau or agency mutually agreed upon by Annie’s and DC. 

(c) DC shall produce and package the Products at its facility(ies) as set forth on Exhibit C (“Authorized Facilities”).
DC represents and warrants that only DC shall operate the facility(ies) and all processing equipment located in such facility(ies). DC agrees to provide Annie’s with 60 days’ prior written notice of any change in the production facility
used to produce any of the Products, during which sixty-day period Annie’s shall have the right to audit the Facilities and to either affirm or rescind DC’s proposed change. Annie’s approval of new production facilities shall not be
unreasonably withheld or delayed. 
 7. Limitation of Warranty 

THE WARRANTIES SET FORTH IN THIS AGREEMENT ARE THE SOLE AND EXCLUSIVE WARRANTIES GIVEN BY DC WITH RESPECT TO THE PRODUCTS. 

8. Inspection Rights 
 On reasonable prior written notice, Annie’s or its authorized representative (including, without limitation, Agent) shall have access during normal business hours to DC’s facilities to review,
evaluate and inspect DC’s policies and procedures, facilities, storage, handling and manufacturing operations with respect to the Products and DC’s adherence to the Specifications, quality standards, requirements and applicable laws and
regulations. Notwithstanding the foregoing, Annie’s shall only have access to those portions of the DC facilities and/or books and records of DC that are related to the production of Products hereunder. 

  
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 9. Rejection of Products 

The parties agree that: 
 (a) Annie’s or a Designee, as the case may be, may reject and refuse to pay for Products that (i) do not fully comply with the Specifications or were not manufactured in accordance with the
Specifications, (ii) have been damaged during storage or handling prior to being shipped from DC’s facility(ies) or (iii) are not in compliance with the other terms and conditions of this Agreement (“Properly Rejected
Product”). 
 (b) If DC has received payment for Properly Rejected Products, Annie’s shall provide DC a statement
which includes substantiating documentation, for the cost of such Properly Rejected Products and for any freight, handling or other reasonable disposition costs or expenses incurred by Annie’s in connection with such Properly Rejected Products,
and Annie’s shall receive credit from DC within thirty (30) days of such invoice. 
 (c) Annie’s or a Designee,
as the case may be, may reject and refuse to pay for Products that have been produced and packaged during a particular production run if quality assurance samples from that production run do not conform to the Specifications or were not manufactured
in accordance with the Specifications or are otherwise not in compliance with the terms and conditions of this Agreement. Following return of the rejected Products to DC, if the Parties mutually agree that such rejection of Products by Annie’s
or a Designee was unwarranted, Annie’s shall reimburse DC for the reasonable and documented costs incurred by DC for transportation of such rejected Products to DC and inspection and testing thereof. 

10. Product Recalls 
 In the event that Annie’s conducts any recall, Annie’s shall coordinate, control, and make all decisions with respect to such recall and DC shall cooperate with Annie’s in connection
therewith and provide such assistance and documentation as may be reasonably requested by Annie’s. In the event a recall is directly caused due to defects in Product(s) supplied by DC, which defects were not caused by a party or parties other
than DC after the Product(s) left DC’s control, all costs and expenses directly attributable to DC Product(s) shall be borne by DC. Each Party shall keep the other fully and promptly informed of any notification, event or other information,
whether received directly or indirectly, which might affect the marketability or safety of the Products, or might result in a recall of the Products requested by any Governmental Authority. 

11. Price 
 The price to be paid by Annie’s to DC for the Products shall be agreed upon by the parties annually so long as the Agreement is in effect. The parties will reach agreement on pricing no later than
April 1 of each respective year. 

  
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 DC will provide to Annie’s quarterly, DC’s costs for non-fat dry milk
(“NFDM”), cheese, whey, and butter which are used for production of the Products (“Ingredient Costs”), the Parties shall, on a quarterly basis, review and reconcile the Ingredient Costs and usage to forecast costs used to price
Products. Each Party agrees that such variances uncovered through the reconciliation for the Ingredient Costs shall be properly and promptly accounted for and reimbursed (either to DC or Annie’s as appropriate) through a payment to be made 30
days after the year end reconciliation is presented to Annie’s for the immediately preceding year. 
 DC will use
commercially reasonable efforts and processes and investigate and propose to Annie’s appropriate changes in the Formulas in an effort to achieve cost savings for Annie’s. Any cost savings actually realized following such efforts will be
divided evenly between DC and Annie’s. Notwithstanding the foregoing, all Formula changes must be approved by Annie’s in advance in writing, which approval shall not be unreasonably withheld. On the implementation of any approved change in
any Formula, DC shall update and deliver to Annie’s an amendment to this Agreement for the revised Exhibit D (price schedule) in accordance with Section 21. Such transparent pricing model remains the property of DC, and shall be
maintained as confidential by Annie’s. 
 12. Payment Terms 

Terms of payment are [***] days from the date of invoice 
 13. Raw Materials 
 At the request and direction of Annie’s, DC shall
be responsible for ordering, purchasing, and/or having delivered or providing to the Authorized Facilities all raw materials, ingredients and/or packaging used in the production of Products. All such raw materials, ingredients and/or packaging shall
be ordered and purchased by DC from vendors approved by Annie’s. These materials may include commodity risk instruments such as futures. Any commodity risk instruments and account purchased on behalf of Annie’s will be executed only with
prior written approval of Annie’s. Any financial impact, positive or negative, of any associated commodity risk instrument and position will be the sole responsibility and obligation of [***]. 

Except in the case of DC’s termination without Cause, in the event of termination of this Agreement, Annie’s or a Designee
shall (a) remove all Product from the manufacturing facility within sixty (60) days of such termination; and (b) reimburse DC for the cost of any raw materials at the manufacturing facility that were purchased by and delivered to DC
for manufacturing the Products and are saleable, unadulterated and unused in whole or in part, net of any financial impact from any authorized commodity risk instruments or positions. DC acknowledges and agrees Annie’s shall only be responsible
to the extent Annie’s authorized the purchase of such raw materials in connection with the Forecast (as defined below) and, at Annie’s request, to use commercially reasonable efforts to use such excess raw materials and reassign ownership
to the extent possible at a mutually agreed on price. 

  
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 14. Finished Goods Inventory 

Annie’s or its Designee shall provide DC with a [***] week rolling forecast each month during the term of this Agreement for
Products (“Forecast”). Based on the Forecast, DC agrees to maintain sufficient inventory to avoid out of stock conditions of Products for Annie’s. In no event shall DC, without prior written authorization from Annie’s, exceed a
level of Products inventory, on-hand or ordered exclusively for Annie’s, that, pursuant to the Forecast, would be used within sixty (60) days of FG production. If mutually agreed in writing in advance by both Parties, individual raw
material inventories on hand, may exceed the sixty (60) day limit due to supplier minimum order requirements. In connection with the requirements of this Section 14, in the event that this Agreement is terminated by Annie’s with or
without Cause pursuant to Sections 2(b) or (c), subject to each Party’s obligation to mitigate costs following a termination of this Agreement, Annie’s shall purchase all saleable Product acquired or produced in accordance with this
Agreement in inventory as of the date of termination. At Annie’s sole option, Annie’s shall (a) for its exclusive use, purchase the raw material inventory acquired in accordance with this Agreement at DC’s actual cost; or
(b) direct that such raw material inventory shall be converted into FG, unless, for each of (a) and (b), alternate disposition or other cost mitigating steps are identified, commercially reasonable and mutually agreed to in advance in
writing by both Parties. Each Party agrees to use commercially reasonable efforts to mitigate the amount of each Party’s costs and/or fees under this Section 14 pursuant to a termination. 

For so long as this Agreement is in effect, in the event of Annie’s failure to purchase any Product within [***] days of its
completed manufacture; DairiConcepts shall be entitled to invoice Annie’s, and Annie’s agrees to pay DairiConcepts a sum equal to the [***] upon demand for all actual Inventory. 

The Parties further agree, in good faith, to negotiate additional terms and conditions related to new material and furnished goods
inventory. 
 15. Indemnification 
 (a) Indemnification of Annie’s. DC shall indemnify and hold Annie’s and its respective directors, officers, employees, agents and affiliates harmless from and against any and all
liability, loss or damage, cost or expense (including court costs and reasonable attorneys’ fees), of whatever nature and by whomever asserted, arising out of, resulting from or in any way connected with (1) a breach of DC’s
obligations under this Agreement, including, but not limited to, a breach of DC’s representations, warranties or covenants set forth in Section 5 and Section 6 of this Agreement, or for injuries (including, but not limited to, bodily
injury, death or dismemberment) or other economic damages resulting from DC’s or its agents’ negligence or willful misconduct, (ii) complaints, demands, claims or legal actions alleging patent infringement, violations of any patent
rights or unfair competition in connection with DC’s performance of any obligations under this Agreement and (iii) complaints, demands, claims or legal actions alleging illness, injury, death or damage as a result of the consumption or use
of any Products produced, packaged, stored or shipped by DC; provided, however, that DC shall not be responsible for, and shall not be required to provide indemnification against, any liability for illness, injury, death or damage attributable to
defects in Products that independent investigation discloses originated solely after the Products left the custody and control of DC and was not attributable to any act or omission of DC prior to such Products leaving such custody and control.


  
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 (b) Process for Claims. DC shall assume full responsibility for, and the expense of,
investigation, defense, legal fees, settlement and payment of all indemnifiable complaints, demands, claims and legal actions contemplated by Section 11(a); provided, however, that Annie’s may, at its expense, participate in any legal
action through counsel of its own choice. Annie’s shall promptly notify DC of any such complaint, demand, claim or legal action and cooperate fully in the defense thereof. DC will not consummate any settlement pertaining to its indemnification
obligations under this Agreement without the prior written consent of Annie’s, which will not be unreasonably withheld or delayed. 
 (c) Indemnification of DC. Annie’s shall indemnify and hold DC and its respective directors, officers, employees and affiliates harmless from and against any and all liability, loss or damage,
cost or expense (including court costs and reasonable attorneys’ fees), of whatever nature and by whomever asserted, arising out of, resulting from or in any way connected with (i) a breach of Annie’s obligations under this Agreement,
including, but not limited to, a breach of Annie’s representations, warranties or covenants or for injuries (including, but not limited to, bodily injury, death or dismemberment) or other economic damages resulting from Annie’s or its
agents’ negligence or willful misconduct and (ii) complaints, demands, claims or legal actions alleging illness, injury, death or damage as a result of the consumption or use of any Products produced, packaged, stored or shipped by DC;
provided, however, that Annie’s shall not be responsible for, and shall not be required to provide indemnification against, any liability for illness, injury, death or damage attributable to defects in Products that independent investigation
discloses originated solely before the Products left the custody and control of DC and was not attributable to any act or omission of Annie’s prior to such Products leaving such custody and control. 

(d) Process for Claims. Annie’s shall assume full responsibility for, and the expense of, investigation, defense, legal fees,
settlement and payment of all indemnifiable complaints, demands, claims and legal actions contemplated by Section 11(c); provided, however, that DC may, at its expense, participate in any legal action through counsel of its own choice.
Annie’s shall promptly notify DC of any such complaint, demand, claim or legal action and cooperate fully in the defense thereof. Annie’s will not consummate any settlement pertaining to its indemnification obligations under this Agreement
without the prior written consent of DC, which will not be unreasonably withheld or delayed. 
 16. Limitation of Liability

 NO PARTY WILL BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR LOST PROFIT DAMAGES, PROVIDED, HOWEVER, THAT SUCH
LIMITATION SHALL NOT APPLY TO ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR LOST PROFIT DAMAGES RELATED TO, ARISING FROM OR IN CONNECTION WITH ANY CLAIM, DEMAND, DAMAGE, LIABILITY, LOSS, COST, OR EXPENSE (INCLUDING WITHOUT LIMITATION
REASONABLE ATTORNEYS’ FEES) RELATED TO HEALTH, SAFETY, PRODUCT ADULTERATION, PERSONAL INJURY OR DEATH. 

  
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 IN THE EVENT OF A MATERIAL BREACH OF DC’S CONFIDENTIALITY OBLIGATIONS, DC’S MAXIMUM LIABILITY,
REGARDLESS OF THE NUMBER OF CLAIMS, IS LIMITED TO A TOTAL AMOUNT OF NOT MORE THAN THE AMOUNT PAID TO DC FOR THE FORMULAS, THE ACTUAL COSTS ASSOCIATED WITH REFORMULATION, IF ANY, AND THE ACTUAL COSTS DIRECTLY INCURRED BY ANNIE’S AS A RESULT OF A
MATERIAL BREACH. ANNIE’S MAY ONLY ASSERT A CLAIM FOR BREACH OF CONFIDENTIALITY DURING THE TERM OF THIS AGREEMENT AND FOR TWO YEARS AFTER TERMINATION OF THIS AGREEMENT. 
 17. Insurance 
 DC shall maintain commercial general liability insurance
(including products liability and contractual liability), with limits of not less than $[***] combined single limit, for bodily injury or death to any person or persons and loss or damage to any property. Such insurance shall be written by an
insurance carrier reasonably acceptable to Annie’s, and shall name Annie’s as an additional insured. The terms and conditions of such insurance shall not be materially changed, altered (unless to increase coverage) or canceled until ten
(10) days after termination or cancellation of this Agreement. A certificate of such insurance coverage shall be furnished to Annie’s (a) upon execution of this Agreement, (b) on each anniversary date of the execution of this
Agreement and (c) at any time upon request by Annie’s. 
 18. Force Majeur 

Neither Party will be liable to the other for failure to fulfill obligations hereunder of such failure is due to causes beyond control,
including, without limitation, acts of God, earthquake, fire, flood, embargo, catastrophe, sabotage, utility or transmission failure, governmental prohibitions or regulations, national emergencies, insurrection, riots or wars or viruses which did
not result from the acts or omissions of such Party, its employee or agents; strikes, work stoppages or other labor difficulties, unavailability or delays in transportation, default of suppliers (“Force Majeure Event”). The time for any
performance required hereunder will be extended by the delay incurred as a result of such Force Majeure Event. In the event that such Force Majeure Event continues for a period of (ninety) 90 days, then either party may terminate this Agreement. If
DC determines that its ability to supply the total demand for the Products or to obtain the material used directly or indirectly in the manufacture of the Products is indeed, limited or made impracticable due to causes set forth here, DC may
allocate its available supply of the Products or inventory on such basis as DC determines is equitable, which determination shall result in no less than a pro rata distribution of material used to manufacture the Products based on consumption of
such materials during the six (6) months immediately preceding the Force Majeure Event. 
 19. No Waiver 

Any failure by either party to notify the other party of a violation, default or breach of this Agreement, or to terminate this Agreement
on account thereof, shall not constitute a waiver of such violation, default or breach or a consent, acquiescence or waiver of any later violation, default or breach, whether of the same or of a different character. 

  
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 20. Severability; Governing Law; Jurisdiction; Venue 

In the event that any provision of this Agreement is declared invalid or contrary to any law, rule, regulation or public policy of the
United States or any state, all of the remainder of this Agreement, or the application of such term or provision to persons or circumstances other than those as to which it is held invalid or unenforceable, shall not be affected thereby, and each
term and provision of this agreement shall be valid and enforceable to the fullest extent permitted by law. Moreover, if a court of competent jurisdiction deems any provision shall be reformed to the minimum degree that would render it enforceable.
This Agreement shall be governed by, and any dispute arising hereunder shall be determined in accordance with, the laws of State of New York, without giving effect to the conflict of laws principles thereof. The Parties hereto irrevocably and
exclusively submit to the jurisdiction and venue of the state and federal courts sitting in New York, New York. 
 21.
Notices 
 Any notice or other communication required or permitted to be given pursuant to this Agreement shall be deemed to
have been sufficiently given if in writing and either delivered against receipt or sent by registered or certified mail or internationally recognized carrier (including but not limited to FedEx and UPS) addressed as indicated below; such notice, if
mailed, shall be deemed completed on the third (3”‘) day following the deposit thereof in the United States mail: 
  

			
		
	(i)     If to Annie’s:	  	 Annie’s Homegrown, Inc.

Attn: John Foraker, President
 1610 Fifth
Street
 Berkeley, California 94710

Phone: (510) 558-7500
 Fax:
(510) 295-2875

		
	 With a copy to:
	  	 K&L Gates LLP
 Attn:
Stephen L. Palmer, Esq.
 One Lincoln Street
 Boston, Massachusetts 02111
 Phone: (617) 951-9211

Fax: (617) 951-9019

		
	(ii)     If to DC:	  	 DairiConcepts, L.P.
 Attn:
Kris Clements
 3253 E. Chestnut Expressway
 Springfield, Missouri 65802
 Phone: (417) 829-3444

Fax: (417) 829-3445

		
	 With a copy to:
	  	 Dairy Farmers of America, Inc.
 Attn: Alex B. Bachelor
 10220 N. Ambassador Drive

Kansas City, Missouri 64153
 Phone:
(816) 801-6455
 Fax: (816) 801-6593



  
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 Either party may, by notice as aforesaid, designate a different address or addresses for notices or other
communications intended for it. 
 22. Assignment. 

This Agreement shall be binding upon and be for the benefit of the Parties and their legal representatives, successors, and assigns.
Neither Party may assign this Agreement without the prior written consent of the other Party; provided, that notwithstanding the foregoing, either Party may assign this Agreement without such consent to the purchaser of all or substantially all of
such Party’s business and assets, and may otherwise assign this Agreement by operation of law to any successor of such Party due to merger or reorganization. 
 23. Entire Agreement; Amendments. 
 This Agreement constitutes the entire
understanding between the parties relating to Products and supersedes and cancels any and all previous contracts or agreements between the parties with respect to any Product. This Agreement may not be altered, amended or modified except by a
written instrument executed by duly authorized officers of Annie’s and DC. 
 24. No Agency Relationship.

 Nothing contained in this Agreement and no activity by either party in the performance hereof shall constitute, create,
or be deemed to constitute or create between either party, or between or among either party and any of its officers, directors, employees, an agency or representative relationship or a partnership, joint venture or association, nor shall this
Agreement or any activity by either party hereunder create or be deemed to create any express or implied right, power or authority of either party to enter into any agreement or commitment, or to incur any liability or obligation, on behalf of the
other party; it being understood and agreed that each party is and shall remain an independent contractor with respect to the other. 
 25. Headings; Exhibits. 
 The headings herein are inserted for convenience
only and shall not be deemed to have any substantive meaning. The Exhibits attached to this Agreement are incorporated herein by reference and made a part of this Agreement. 
 26. Counterparts. 
 This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument, and in pleading or proving any provision of this Agreement, it shall not be necessary to produce more than one of such
counterparts. 

  
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 27. Annie’s Designee. 

Annie’s designation of PMC, or such other Designee it selects, for purposes of fulfilling certain of Annie’s obligations under
this Agreement shall not relieve Annie’s of its obligations to DC under this Agreement in any way. 
 Signature Page
Follows 

  
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 Confidential
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 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed as of the date
first written above. 
  

									
	DAIRICONCEPTS, L.P	 		 	ANNIE’S HOMEGROWN, INC
					
	By:	 	/s/ Kris Clements	 		 	By:	 	/s/ John Foraker
	Name:	 	Kris Clements	 		 	Name:	 	John Foraker
	Its:	 	V.P. Business Development	 		 	Its:	 	CEO


  
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 Exhibit A 

 

							
	 Product:
	  	Product
Code	 	 Description
	  	Package
Size
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]
	[***]	  	[***]	 	[***]	  	[***]

  

									
	ANNIE’S HOMEGROWN INC.	 		 	DAIRICONCEPTS, LP
					
	By:	 	/s/ John Foraker	 		 	By:	 	/s/ Kris Clements
	Title:	 	CEO	 		 	Title:	 	V.P. Business Development
	Date:	 	11/28/11	 		 	Date:	 	Nov/20/2011


  

					
	Confidential Information Redacted	 		 	



  
 Confidential
Treatment Requested 








 Exhibit B 
 Proprietary Ingredients 
  

			
	 INGREDIENT NAME
	  	DC INGREDIENT #
	 [***]
	  	[***]
	 [***]
	  	[***]
	 [***]
	  	[***]
	 [***]
	  	[***]
	 [***]
	  	[***]
	 [***]
	  	[***]

  

									
	ANNIE’S HOMEGROWN INC.	 		 	DAIRICONCEPTS, LP
					
	By:	 	/s/ John Foraker	 		 	By:	 	/s/ Kris Clements
	Title:	 	CEO	 		 	Title:	 	V.P. Business Development
	Date:	 	11/28/11	 		 	Date:	 	Nov/28/11


  
 Confidential Information
Redacted 
 2 


  
 Confidential
Treatment Requested 








 Exhibit C 
 Authorized Facilities 
 [***] 
 [***] 
 [***] 
 [***] 
  

									
	ANNIE’S HOMEGROWN INC.	 		 	DAIRICONCEPTS, LP
					
	By:	 	/s/ John Foraker	 		 	By:	 	/s/ Kris Clements
	Title:	 	CEO	 		 	Title:	 	V.P. Business Development
	Date:	 	11/28/11	 		 	Date:	 	Nov/28/11


  
 Confidential Information
Redacted 
 3 


  
 Confidential
Treatment Requested 








 Exhibit D 
 Pricing 
  

															
	 Product #
	  	Alt. #	 	  	  
	  	Delivered Price	 	Delivered rBST-
free Price	 	  	 Pricing Term

	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	[***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	[***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	[***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	[***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	$	[***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	[***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012


  
 Confidential Information
Redacted 
 1 


  
 Confidential
Treatment Requested 









															
	[***]	  	 	[***]	  	  	[***]	  	N/A	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
						
	 Product #
	  	Alt. #	 	  	  
	  	FOB Price	 	FOB rBST-free Price	 	  	 Pricing Term

	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	$	 [***]	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012
	[***]	  	 	[***]	  	  	[***]	  	$ [***]	 	 	N/A	  	  	April 1, 2011 to March 31, 2012

  

									
	ANNIE’S HOMEGROWN INC.	 		 	DAIRICONCEPTS, LP
					
	By:	 	/s/ John Foraker	 		 	By:	 	/s/ Kris Clements
	Title:	 	John Foraker	 		 	Title:	 	Kris Clements
	Date:	 	11/28/11	 		 	Date:	 	Nov/28/11


  
 Confidential Information
Redacted 
 2 


  
 Confidential
Treatment Requested