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                                                                 EXHIBIT 10.25.1


                          AMENDMENT TO LOAN AGREEMENT

     This Amendment to Loan Agreement (this "Amendment") is made and entered
into as of the 31st day of July, 1998 by and between FRIEDMAN'S INC. (the
"Borrower"), and ABN AMRO BANK N.V. New York Branch (the "Lender");

                              W I T N E S S E T H:

     WHEREAS, the Borrower and the Lender have, made and entered into that
certain Loan Agreement, dated as of July 14, 1997 (the "Original Loan Agreement"
and, as amended hereby, the "Loan Agreement"; capitalized terms used herein and
not otherwise defined shall have the meaning ascribed thereto in the Loan
Agreement);

     WHEREAS, pursuant to the Original Loan Agreement. the Lender has extended
to the Borrower credit facilities in the original principal amount of
$10,000,000;

     WHEREAS, the Borrower desires to extend the maturity date of the credit
facility to July 31, 1999, and the Lender is willing to agree to the same on the
terms and conditions set forth herein;

     NOW THEREFORE, for and in consideration of the foregoing and for ten
dollars ($10.00) and other good and valuable consideration, the receipt and
adequacy of which am hereby acknowledged, the parties hereto agrees as follows:

                                   ARTICLE 1
                          AMENDMENTS TO LOAN DOCUMENTS
                                        
     Section 1.1.  The following definition in Section 1.1 of the Loan Agreement
is hereby amended in its entirety to read as follows:

          "Maturity Date" shall mean July 31, 1999, or such earlier date as
     payment of the Loans shall be due (whether by acceleration or otherwise).

     Section 1.2  Notwithstanding anything to the contrary in the Loan Agreement
the Note or any other Loan Document, the credit facility provided to Borrower is
hereby extended until July 31, 1999, subject to earlier termination upon
occurrence of a Default or Event of Default, and each reference in any such Loan
Document to "April 30, 1999" as the maturity date of the credit facility is
hereby amended to read "July 31, 1999".

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                                   ARTICLE 2
                          CONDITIONS TO EFFECTIVENESS
                                        
     Section 2.1.  The amendments to the Loan Agreement set forth in this
Amendment shall become effective as of the date first above written (the
"Effective Date") after all of the conditions set forth in Sections 2.2 through
2.5 hereof shall have been satisfied.

     Section 2.2.  This Amendment shall have been executed and delivered by the
Borrower.

     Section 2.3.  The Lender shall have received counterparts or originals of
each of the following, in form, scope and substance satisfactory to the Lender.

          (a) Secretarial and Incumbency Certificate from the Borrower; and

          (b) A certificate described in Section 2.4 below from the Borrower.

     Section 2.4.  (a)  As of the Effective Date, the representations and
warranties set forth in the Loan Agreement and the representations and
warranties set forth in each of the Loan Documents, shall be true and correct in
all material respects; (b) as of the Effective Date, no Defaults or Events of
Default shall have occurred and be continuing; (c) the Bank shall have received
from the Borrower a certificate dated the Effective Date, certifying the matters
set forth in subsections (a) and (b) of this Section 2.4.

     Section 2.5.  The Lender shall have received, in form, scope and substance
satisfactory to the Leader, evidence of the extension of the termination date of
the credit facilities extended to the Borrower under the NationsBank Credit
Agreement and First Union National Bank Agreement to July 31, 1999.

                                   ARTICLE 3
                                 MISCELLANEOUS
                                        
     Section 3.l.  This Amendment together with the Loan Documents, as in effect
on the Effective Date, reflects the entire understanding with respect to the
subject matter contained herein, sad supersedes any prior agreements, whether
written or oral.

     Section 3.2.  References to this Amendment to any article or section are,
unless otherwise specified, to such article or section in this Amendment.

     Section 3.3.  This Amendment is not intended to be, and shall not be deemed
or construed to be, a satisfaction, novation or release of the Loan Agreement or
any other Loan Document.

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     Section 3.4.  All fees and expenses of the Lender incurred in connection
with the issuance, preparation and closing of the closing of the transactions
contemplated hereby shall be payable by the Borrower promptly upon the
submission of the bill therefor. If the Borrower shall fail to promptly pay such
bill, the Lender is authorized to pay such bill through an advance of funds
under the Line of Credit.

     Section 3.5.  This Amendment shall be construed and enforced in accordance
with and governed by the internal laws, (as opposed to the conflicts of laws
provisions) of the State of Georgia.

     Section 3.6.  Except as expressly amended hereby, all representations,
warranties, terms, covenants and conditions of the Loan Agreement and the other
Loan Documents shall remain unamended and unwaived and shall continue in full
force and effect.

     Section 3.7.  This Amendment shall be binding upon and shall inure to the
benefit of the parties hereto and their respective successors and assigns.

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     WITNESS the hand and seal of each of the undersigned as of the date first
written above.

                              ABN AMRO BANK N.V.
                                NEW YORK BRANCH

                              By: /s/
                                 ------------------------------
                              Title: 
                                    ---------------------------

                              By: /s/
                                 ------------------------------
                              Title:
                                    ---------------------------


                              BORROWER:

                              FRIEDMAN'S INC.

                              By: /s/ Victor Suglia
                                 ------------------------------
                              Title: Sr. Vice President and CFO
                                    ---------------------------



                              Attest: /s/
                                     --------------------------
                              Title: 
                                    ---------------------------
                                           [SEAL]

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