2012 Equity Incentive Plan



 Exhibit 10.4 
 SYNACOR, INC. 
 2012 EQUITY
INCENTIVE PLAN 
 (AS ADOPTED JANUARY 16,
2012) 







 TABLE OF CONTENTS 

 

							
	 	  	 	  	Page	 
	 ARTICLE 1. INTRODUCTION
	  	 	1	  
		
	 ARTICLE 2. ADMINISTRATION
	  	 	1	  
	 2.1
	  	General	  	 	1	  
	 2.2
	  	Section 162(m)	  	 	1	  
	 2.3
	  	Section 16	  	 	1	  
	 2.4
	  	Powers of Administrator	  	 	1	  
	 2.5
	  	Effect of Administrator’s Decisions	  	 	2	  
	 2.6
	  	Governing Law	  	 	2	  
		
	 ARTICLE 3. SHARES AVAILABLE FOR GRANTS
	  	 	2	  
	 3.1
	  	Basic Limitation	  	 	2	  
	 3.2
	  	Annual Increase in Shares	  	 	2	  
	 3.3
	  	Shares Returned to Reserve	  	 	2	  
	 3.4
	  	Stock Awards Not Reducing Share Reserve	  	 	3	  
	 3.5
	  	Code Section 162(m) and 422 Limits	  	 	3	  
		
	ARTICLE 4. ELIGIBILITY	  	 	3	  
	 4.1
	  	Incentive Stock Options	  	 	3	  
	 4.2
	  	Other Awards	  	 	3	  
		
	 ARTICLE 5. OPTIONS
	  	 	4	  
	 5.1
	  	Stock Option Agreement	  	 	4	  
	 5.2
	  	Number of Shares	  	 	4	  
	 5.3
	  	Exercise Price	  	 	4	  
	 5.4
	  	Exercisability and Term	  	 	4	  
	 5.5
	  	Death of Optionee	  	 	4	  
	 5.6
	  	Modification or Assumption of Options	  	 	4	  
	 5.7
	  	Buyout Provisions	  	 	4	  
	 5.8
	  	Payment for Option Shares	  	 	5	  
		
	 ARTICLE 6. STOCK APPRECIATION RIGHTS
	  	 	5	  
	 6.1
	  	SAR Agreement	  	 	5	  
	 6.2
	  	Number of Shares	  	 	5	  
	 6.3
	  	Exercise Price	  	 	5	  
	 6.4
	  	Exercisability and Term	  	 	6	  
	 6.5
	  	Exercise of SARs	  	 	6	  
	 6.6
	  	Death of Optionee	  	 	6	  
	 6.7
	  	Modification or Assumption of SARs	  	 	6	  
		
	 ARTICLE 7. RESTRICTED SHARES
	  	 	6	  
	 7.1
	  	Restricted Stock Agreement	  	 	6	  
	 7.2
	  	Payment for Awards	  	 	6	  
	 7.3
	  	Vesting Conditions	  	 	7	  


  
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	 7.4
	  	Voting and Dividend Rights	  	 	7	  
		
	 ARTICLE 8. STOCK UNITS
	  	 	7	  
	 8.1
	  	Stock Unit Agreement	  	 	7	  
	 8.2
	  	Payment for Awards	  	 	7	  
	 8.3
	  	Vesting Conditions	  	 	7	  
	 8.4
	  	Voting and Dividend Rights	  	 	7	  
	 8.5
	  	Form and Time of Settlement of Stock Units	  	 	8	  
	 8.6
	  	Death of Recipient	  	 	8	  
	 8.7
	  	Modification or Assumption of Stock Units	  	 	8	  
	 8.8
	  	Creditors’ Rights	  	 	8	  
		
	 ARTICLE 9. ADJUSTMENTS; DISSOLUTIONS AND LIQUIDATIONS; AND CORPORATE TRANSACTIONS
	  	 	8	  
	 9.1
	  	Adjustments	  	 	8	  
	 9.2
	  	Dissolution or Liquidation	  	 	9	  
	 9.3
	  	Corporate Transactions	  	 	9	  
		
	 ARTICLE 10. OTHER AWARDS
	  	 	10	  
	 10.1
	  	Performance Cash Awards	  	 	10	  
	 10.2
	  	Awards Under Other Plans	  	 	11	  
		
	 ARTICLE 11. LIMITATION ON RIGHTS
	  	 	11	  
	 11.1
	  	Retention Rights	  	 	11	  
	 11.2
	  	Stockholders’ Rights	  	 	11	  
	 11.3
	  	Regulatory Requirements	  	 	11	  
	 11.4
	  	Transferability of Awards	  	 	11	  
	 11.5
	  	Other Conditions and Restrictions on Common Shares	  	 	12	  
		
	 ARTICLE 12. TAXES
	  	 	12	  
	 12.1
	  	General	  	 	12	  
	 12.2
	  	Share Withholding	  	 	12	  
	 12.3
	  	Section 162(m) Matters	  	 	12	  
	 12.4
	  	Section 409A Matters	  	 	12	  
	 12.5
	  	Limitation on Liability	  	 	13	  
		
	 ARTICLE 13. FUTURE OF THE PLAN
	  	 	13	  
	 13.1
	  	Term of the Plan	  	 	13	  
	 13.2
	  	Amendment or Termination	  	 	13	  
	 13.3
	  	Stockholder Approval	  	 	13	  
		
	 ARTICLE 14. DEFINITIONS
	  	 	13	  


  
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 SYNACOR, INC. 

2012 EQUITY INCENTIVE PLAN 

ARTICLE 1. INTRODUCTION. 
 The Board adopted the Plan to become effective immediately, although no Awards may be granted prior to the IPO Date. The purpose of the Plan is to promote the long-term success of the Company and the
creation of stockholder value by (a) encouraging Service Providers to focus on critical long-range corporate objectives, (b) encouraging the attraction and retention of Service Providers with exceptional qualifications and (c) linking
Service Providers directly to stockholder interests through increased stock ownership. The Plan seeks to achieve this purpose by providing for Awards in the form of Options (which may constitute ISOs or NSOs), SARs, Restricted Shares, Stock Units
and Performance Cash Awards. 
 ARTICLE 2. ADMINISTRATION. 

2.1 General. The Plan may be administered by the Board or one or more Committees. Each Committee shall have the authority and be
responsible for such functions as have been assigned to it. 
 2.2 Section 162(m). To the extent an Award is
intended to qualify as “performance-based compensation” within the meaning of Code Section 162(m), the Plan will be administered by a Committee of two or more “outside directors” within the meaning of Code
Section 162(m). 
 2.3 Section 16. To the extent desirable to qualify transactions hereunder as exempt under
Exchange Act Rule 16b-3, the transactions contemplated hereunder will be approved by the entire Board or a Committee of two or more “non-employee directors” within the meaning of Exchange Act Rule 16b-3. 

2.4 Powers of Administrator. Subject to the terms of the Plan, and in the case of a Committee, subject to the specific duties
delegated to the Committee, the Administrator shall have the authority to (a) select the Service Providers who are to receive Awards under the Plan, (b) determine the type, number, vesting requirements and other features and conditions of
such Awards, (c) determine whether and to what extent any Performance Goals have been attained, (d) interpret the Plan and Awards granted under the Plan, (e) make, amend and rescind rules relating to the Plan and Awards granted under
the Plan, including rules relating to sub-plans established for the purposes of satisfying applicable foreign laws or for qualifying for favorable tax treatment under applicable foreign laws, (f) impose such restrictions, conditions or
limitations as it determines appropriate as to the timing and manner of any resales by a Participant of any Common Shares issued pursuant to an Award, including restrictions under an insider trading policy and restrictions as to the use of a
specified brokerage firm for such resales, and (g) make all other decisions relating to the operation of the Plan and Awards granted under the Plan. 

  








 2.5 Effect of Administrator’s Decisions. The Administrator’s decisions,
determinations and interpretations shall be final and binding on all Participants and any other holders of Awards. 
 2.6
Governing Law. The Plan shall be governed by, and construed in accordance with, the laws of the State of Delaware (except its choice-of-law provisions). 
 ARTICLE 3. SHARES AVAILABLE FOR GRANTS. 
 3.1 Basic Limitation.
Common Shares issued pursuant to the Plan may be authorized but unissued shares or treasury shares. The aggregate number of Common Shares issued under the Plan shall not exceed the sum of (a) 2,000,000 Common Shares (subject to adjustment
pursuant to a stock split to be effected prior to the IPO Date), plus (b) the number of Common Shares reserved under the Company’s Predecessor Plans that are not issued or subject to awards outstanding under the Predecessor Plans on the
IPO Date, (c) any Common Shares subject to outstanding options under the Company’s Predecessor Plans on the IPO Date that subsequently expire or lapse unexercised and Common Shares issued pursuant to awards granted under the Predecessor
Plans that are outstanding on the IPO Date and that are subsequently forfeited to or repurchased by the Company, and (d) the additional Common Shares described in Section 3.2; provided however, that no more than 14,548,555 Common Shares
(subject to adjustment pursuant to a stock split to be effected prior to the IPO Date), in the aggregate, shall be added to the Plan pursuant to clauses (b) and (c). The number of Common Shares that are subject to Stock Awards outstanding at
any time under the Plan may not exceed the number of Common Shares that then remain available for issuance under the Plan. The numerical limitations in this Section 3.1 shall be subject to adjustment pursuant to Article 9. 

3.2 Annual Increase in Shares. As of the first business day of each fiscal year of the Company during the term of the Plan,
beginning on January 1, 2013 and ending on (and including) January 1, 2022, the aggregate number of Common Shares that may be issued under the Plan shall automatically increase by a number equal to the least of (a) 4% of the total
number of Common Shares outstanding on December 31 of the prior year, (b) 2,500,000 Common Shares (subject to adjustment pursuant to Article 9 and a stock split to be effected prior to the IPO Date) or (c) a number of Common Shares
determined by the Board. 
 3.3 Shares Returned to Reserve. To the extent that Options, SARs or Stock Units are forfeited
or expire for any other reason before being exercised or settled in full, the Common Shares subject to such Options, SARs or Stock Units shall again become available for issuance under the Plan. If SARs are exercised, then only the number of Common
Shares (if any) actually issued to the Participant in settlement of such SARs shall reduce the number available under Section 3.1 and the balance shall again become available for issuance under the Plan. If Stock Units are settled, then only
the number of Common Shares (if any) actually issued to the Participant in settlement of such Stock Units shall reduce the number available under Section 3.1 and the balance shall again become available for issuance under the Plan. If
Restricted Shares or Common Shares issued upon the exercise of Options are reacquired by the Company pursuant to a forfeiture provision, repurchase right or for any other reason prior to the shares having become vested, then such Common Shares shall
again become available for issuance under the Plan. Common Shares applied to pay the Exercise Price of Options or to 

  
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satisfy tax withholding obligations related to any Award shall again become available for issuance under the Plan. To the extent that an Award is settled in cash rather than Common Shares, the
cash settlement shall not reduce the number of Shares available for issuance under the Plan. 
 3.4 Stock Awards Not Reducing
Share Reserve. Any dividend equivalents paid or credited under the Plan with respect to Stock Units shall not be applied against the number of Common Shares that may be issued under the Plan, whether or not such dividend equivalents are
converted into Stock Units. In addition, Common Shares subject to Substitute Awards granted by the Company shall not reduce the number of Common Shares that may be issued under Section 3.1, nor shall shares subject to Substitute Awards again be
available for Stock Awards under the Plan in the event of any forfeiture, expiration or cash settlement of such Substitute Awards. 
 3.5 Code Section 162(m) and 422 Limits. Subject to adjustment pursuant to Article 9: 
  

	 	a)	The aggregate number of Common Shares subject to Options and SARs that may be granted under this Plan during any calendar year to any one Participant shall not exceed
2,000,000 (subject to adjustment pursuant to a stock split to be effected prior to the IPO Date); 

  

	 	b)	The aggregate number of Common Shares subject to Restricted Share awards and Stock Units that may be granted under this Plan during any calendar year to any one
Participant shall not exceed 2,000,000 (subject to adjustment pursuant to a stock split to be effected prior to the IPO Date); 

  

	 	c)	No Participant shall be paid more than $5,000,000 in cash in any calendar year pursuant to Performance Cash Awards granted under the Plan; and 


 

	 	d)	No more than 16,286,555 Common Shares (subject to adjustment pursuant to a stock split to be effected prior to the IPO Date) plus the additional Common Shares described
in Section 3.2 may be issued under the Plan upon the exercise of ISOs. 

 ARTICLE 4. ELIGIBILITY.

 4.1 Incentive Stock Options. Only Employees who are common-law employees of the Company, a Parent or a Subsidiary
shall be eligible for the grant of ISOs. In addition, an Employee who owns more than 10% of the total combined voting power of all classes of outstanding stock of the Company or any of its Parents or Subsidiaries shall not be eligible for the grant
of an ISO unless the additional requirements set forth in Code Section 422(c)(5) are satisfied. 
 4.2 Other Awards.
Awards other than ISOs may only be granted to Service Providers. 

  
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 ARTICLE 5. OPTIONS. 

5.1 Stock Option Agreement. Each grant of an Option under the Plan shall be evidenced by a Stock Option Agreement between the
Optionee and the Company. Such Option shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The Stock Option Agreement shall specify whether the Option is an ISO or an
NSO. The provisions of the various Stock Option Agreements entered into under the Plan need not be identical. 
 5.2 Number
of Shares. Each Stock Option Agreement shall specify the number of Common Shares subject to the Option, which number shall adjust in accordance with Article 9. 
 5.3 Exercise Price. Each Stock Option Agreement shall specify the Exercise Price, which shall not be less than 100% of the Fair Market Value of a Common Share on the date of grant. The preceding
sentence shall not apply to an Option that is a Substitute Award granted in a manner that would satisfy the requirements of Code Section 409A and, if applicable, Code Section 424(a). 

5.4 Exercisability and Term. Each Stock Option Agreement shall specify the date or event when all or any installment of the Option
is to become vested and/or exercisable. The Stock Option Agreement shall also specify the term of the Option; provided that, except to the extent necessary to comply with applicable foreign laws, the term of an Option shall in no event exceed
10 years from the date of grant. A Stock Option Agreement may provide for accelerated vesting and/or exercisability in the event of a Change in Control, the Optionee’s death or disability or other events and may provide for expiration
prior to the end of its term in the event of the termination of the Optionee’s Service. 
 5.5 Death of Optionee.
After an Optionee’s death, any vested and exercisable Options held by such Optionee may be exercised by his or her beneficiary or beneficiaries. Each Optionee may designate one or more beneficiaries for this purpose by filing the prescribed
form with the Company. A beneficiary designation may be changed by filing the prescribed form with the Company at any time before the Optionee’s death. If no beneficiary was designated or if no designated beneficiary survives the Optionee, then
any vested and exercisable Options held by the Optionee may be exercised by his or her estate. 
 5.6 Modification or
Assumption of Options. Within the limitations of the Plan, the Administrator may modify, reprice, extend or assume outstanding options or may accept the cancellation of outstanding options (whether granted by the Company or by another issuer) in
return for the grant of new Options for the same or a different number of shares and at the same or a different exercise price or in return for the grant of a different type of Award. The foregoing notwithstanding, no modification of an Option
shall, without the consent of the Optionee, impair his or her rights or obligations under such Option. 
 5.7 Buyout
Provisions. The Administrator may at any time (a) offer to buy out for a payment in cash or cash equivalents an Option previously granted or (b) authorize an Optionee to elect to cash out an Option previously granted, in either case at
such time and based upon such terms and conditions as the Administrator shall establish. 

  
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 5.8 Payment for Option Shares. The entire Exercise Price of Common Shares issued upon
exercise of Options shall be payable in cash or cash equivalents at the time when such Common Shares are purchased. In addition, the Administrator may, in its sole discretion and to the extent permitted by applicable law, accept payment of all or a
portion of the Exercise Price through any one or a combination of the following forms or methods: 
  

	 	a)	Subject to any conditions or limitations established by the Administrator, by surrendering, or attesting to the ownership of, Common Shares that are already owned by
the Optionee with a Fair Market Value on the date of surrender equal to the aggregate exercise price of the Common Shares as to which such Option will be exercised; 


 

	 	b)	By delivering (on a form prescribed by the Company) an irrevocable direction to a securities broker approved by the Company to sell all or part of the Common Shares
being purchased under the Plan and to deliver all or part of the sales proceeds to the Company; 

  

	 	c)	Subject to such conditions and requirements as the Administrator may impose from time to time, through a net exercise procedure; 


 

	 	d)	By delivering a full-recourse promissory note, on such terms approved by the Administrator; or 


 

	 	e)	Through any other form or method consistent with applicable laws, regulations and rules. 


ARTICLE 6. STOCK APPRECIATION RIGHTS. 
 6.1 SAR Agreement. Each grant of an SAR under the Plan shall be evidenced by an SAR Agreement between the Optionee and the Company. Such SAR shall be subject to all applicable terms of the Plan and
may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various SAR Agreements entered into under the Plan need not be identical. 
 6.2 Number of Shares. Each SAR Agreement shall specify the number of Common Shares to which the SAR pertains, which number shall adjust in accordance with Article 9. 

6.3 Exercise Price. Each SAR Agreement shall specify the Exercise Price, which shall in no event be less than 100% of the Fair
Market Value of a Common Share on the date of grant. The preceding sentence shall not apply to an SAR that is a Substitute Award granted in a manner that would satisfy the requirements of Code Section 409A. 

  
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 6.4 Exercisability and Term. Each SAR Agreement shall specify the date when all or
any installment of the SAR is to become vested and exercisable. The SAR Agreement shall also specify the term of the SAR; provided that the term of a SAR shall in no event exceed 10 years from the date of grant. An SAR Agreement may provide for
accelerated vesting and exercisability in the event of a Change in Control, the Optionee’s death or disability or other events and may provide for expiration prior to the end of its term in the event of the termination of the Optionee’s
Service. 
 6.5 Exercise of SARs. Upon exercise of an SAR, the Optionee (or any person having the right to exercise the
SAR after his or her death) shall receive from the Company (a) Common Shares, (b) cash or (c) a combination of Common Shares and cash, as the Administrator shall determine. The amount of cash and/or the Fair Market Value of Common
Shares received upon exercise of SARs shall, in the aggregate, not exceed the amount by which the Fair Market Value (on the date of surrender) of the Common Shares subject to the SARs exceeds the Exercise Price. If, on the date when an SAR expires,
the Exercise Price is less than the Fair Market Value on such date but any portion of such SAR has not been exercised or surrendered, then such SAR shall automatically be deemed to be exercised as of such date with respect to such portion. A SAR
Agreement may also provide for an automatic exercise of the SAR on an earlier date. 
 6.6 Death of Optionee. After an
Optionee’s death, any vested and exercisable SARs held by such Optionee may be exercised by his or her beneficiary or beneficiaries. Each Optionee may designate one or more beneficiaries for this purpose by filing the prescribed form with the
Company. A beneficiary designation may be changed by filing the prescribed form with the Company at any time before the Optionee’s death. If no beneficiary was designated or if no designated beneficiary survives the Optionee, then any vested
and exercisable SARs held by the Optionee at the time of his or her death may be exercised by his or her estate. 
 6.7
Modification or Assumption of SARs. Within the limitations of the Plan, the Administrator may modify, reprice, extend or assume outstanding stock appreciation rights or may accept the cancellation of outstanding stock appreciation rights
(whether granted by the Company or by another issuer) in return for the grant of new SARs for the same or a different number of shares and at the same or a different exercise price or in return for the grant of a different type of Award. The
foregoing notwithstanding, no modification of an SAR shall, without the consent of the Optionee, impair his or her rights or obligations under such SAR. 
 ARTICLE 7. RESTRICTED SHARES. 
 7.1 Restricted Stock Agreement. Each
grant of Restricted Shares under the Plan shall be evidenced by a Restricted Stock Agreement between the recipient and the Company. Such Restricted Shares shall be subject to all applicable terms of the Plan and may be subject to any other terms
that are not inconsistent with the Plan. The provisions of the various Restricted Stock Agreements entered into under the Plan need not be identical. 
 7.2 Payment for Awards. Restricted Shares may be sold or awarded under the Plan for such consideration as the Administrator may determine, including (without limitation) cash, cash equivalents,
property, cancellation of other equity awards, full-recourse promissory notes, past services and future services, and such other methods of payment as are permitted by applicable law. 

  
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 7.3 Vesting Conditions. Each Award of Restricted Shares may or may not be subject to
vesting and/or other conditions, as the Administrator may determine. Vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Restricted Stock Agreement. Such conditions, at the Administrator’s
discretion, may include one or more Performance Goals. A Restricted Stock Agreement may provide for accelerated vesting in the event of a Change in Control, the Participant’s death or disability or other events. 

7.4 Voting and Dividend Rights. The holders of Restricted Shares awarded under the Plan shall have the same voting, dividend and
other rights as the Company’s other stockholders, unless the Administrator otherwise provides. A Restricted Stock Agreement, however, may require that any cash dividends paid on Restricted Shares (a) be accumulated and paid when such
Restricted Shares vest or (b) be invested in additional Restricted Shares. Such additional Restricted Shares shall be subject to the same conditions and restrictions as the shares subject to the Award with respect to which the dividends were
paid. In addition, unless the Administrator provides otherwise, if any dividends or other distributions are paid in Common Shares, such Common Shares shall be subject to the same restrictions on transferability and forfeitability as the Restricted
Shares with respect to which they were paid. 
 ARTICLE 8. STOCK UNITS. 

8.1 Stock Unit Agreement. Each grant of Stock Units under the Plan shall be evidenced by a Stock Unit Agreement between the
recipient and the Company. Such Stock Units shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various Stock Unit Agreements entered into under
the Plan need not be identical. 
 8.2 Payment for Awards. To the extent that an Award is granted in the form of Stock
Units, no cash consideration shall be required of the Award recipients. 
 8.3 Vesting Conditions. Each Award of Stock
Units may or may not be subject to vesting, as determined by the Administrator. Vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Stock Unit Agreement. Such conditions, at the Administrator’s
discretion, may include one or more Performance Goals. A Stock Unit Agreement may provide for accelerated vesting in the event of a Change in Control, the Participant’s death or disability or other events. 

8.4 Voting and Dividend Rights. The holders of Stock Units shall have no voting rights. Prior to settlement or forfeiture, Stock
Units awarded under the Plan may, at the Administrator’s discretion, provide for a right to dividend equivalents. Such right entitles the holder to be credited with an amount equal to all cash dividends paid on the shares subject to the Stock
Units while the Award is outstanding. Dividend equivalents may be converted, at the discretion of the Administrator, into additional Stock Units. Settlement of dividend equivalents may be made in the form of cash, in the form of Common Shares, or in
a combination of both, at the discretion of the Administrator. Prior to distribution, any dividend equivalents shall be subject to the same conditions and restrictions as the Stock Units to which they attach. 

  
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 8.5 Form and Time of Settlement of Stock Units. Settlement of vested Stock Units may
be made in the form of (a) cash, (b) Common Shares or (c) any combination of both, as determined by the Administrator. The actual number of Stock Units eligible for settlement may be larger or smaller than the number included in the
original Award, based on predetermined performance factors, including Performance Goals. Methods of converting Stock Units into cash may include (without limitation) a method based on the average Fair Market Value of Common Shares over a series of
trading days. Vested Stock Units shall be settled in such manner and at such time(s) as specified in the Stock Unit Agreement. Until an Award of Stock Units is settled, the number of such Stock Units shall be subject to adjustment pursuant to
Article 9. 
 8.6 Death of Recipient. Any Stock Units Award that becomes payable after the recipient’s death
shall be distributed to the recipient’s beneficiary or beneficiaries. Each recipient of a Stock Units Award under the Plan may designate one or more beneficiaries for this purpose by filing the prescribed form with the Company. A beneficiary
designation may be changed by filing the prescribed form with the Company at any time before the Award recipient’s death. If no beneficiary was designated or if no designated beneficiary survives the Award recipient, then any Stock Units Award
that becomes payable after the recipient’s death shall be distributed to the recipient’s estate. 
 8.7
Modification or Assumption of Stock Units. Within the limitations of the Plan, the Administrator may modify or assume outstanding stock units or may accept the cancellation of outstanding Stock units (whether granted by the Company or by another
issuer) in return for the grant of new Stock units for the same or a different number of shares or in return for the grant of a different type of Award. The foregoing notwithstanding, no modification of a Stock Unit shall, without the consent of the
Participant, impair his or her rights or obligations under such Stock Unit. 
 8.8 Creditors’ Rights. A holder of
Stock Units shall have no rights other than those of a general creditor of the Company. Stock Units represent an unfunded and unsecured obligation of the Company, subject to the terms and conditions of the applicable Stock Unit Agreement.

 ARTICLE 9. ADJUSTMENTS; DISSOLUTIONS AND LIQUIDATIONS; AND CORPORATE TRANSACTIONS. 

9.1 Adjustments. In the event of a subdivision of the outstanding Common Shares, a declaration of a dividend payable in Common
Shares or a combination or consolidation of the outstanding Common Shares (by reclassification or otherwise) into a lesser number of Common Shares, corresponding proportionate adjustments shall automatically be made in each of the following:

  

	 	a)	The number and kind of shares available for issuance under Article 3, including the numerical share limits in Sections 3.1, 3.2 and 3.5; 


  
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	 	b)	The number and kind of shares covered by each outstanding Option, SAR and Stock Unit; and 


 

	 	c)	The Exercise Price applicable to each outstanding Option and SAR and the repurchase price, if any, applicable to Restricted Shares. 


In the event of a declaration of an extraordinary dividend payable in a form other than Common Shares in an amount that has a material effect on the
price of Common Shares, a recapitalization, a spin-off or a similar occurrence, the Administrator shall make such adjustments as it, in its sole discretion, deems appropriate in one or more of the foregoing. Any adjustment in the number of and kind
of shares subject to an Award under this Section 9.1 shall be rounded down to the nearest whole share, although the Administrator in its sole discretion may make a cash payment in lieu of a fractional share. Except as provided in this
Article 9, a Participant shall have no rights by reason of any issuance by the Company of stock of any class or securities convertible into stock of any class, any subdivision or consolidation of shares of stock of any class, the payment of any
stock dividend or any other increase or decrease in the number of shares of stock of any class. 
 9.2 Dissolution or
Liquidation. To the extent not previously exercised or settled, Options, SARs and Stock Units shall terminate immediately prior to the dissolution or liquidation of the Company. 

9.3 Corporate Transactions. In the event that the Company is a party to a merger, consolidation or Change in Control (other than
one described in Section 14.7(c)), all Common Shares acquired under the Plan and all Stock Awards outstanding on the effective date of the transaction shall be treated in the manner described in the definitive transaction agreement (or, in the
event the transaction does not entail a definitive agreement to which the Company is party, in the manner determined by the Administrator, with such determination having final and binding effect on all parties), which agreement or determination need
not treat all Stock Awards (or portions thereof) in an identical manner. Unless an Award Agreement provides otherwise, the treatment specified in the transaction agreement or by the Administrator shall include one or more of the following with
respect to each outstanding Stock Award: 
  

	 	a)	The continuation of such outstanding Stock Award by the Company (if the Company is the surviving entity); 


 

	 	b)	The assumption of such outstanding Stock Award by the surviving entity or its parent, provided that the assumption of an Option or SAR shall comply with applicable tax
requirements; 

  

	 	c)	The substitution by the surviving entity or its parent of an equivalent award for outstanding Awards (including, but not limited to, an award to acquire the same
consideration paid to the holders of Common Shares in the transaction), provided that the substitution of an Option or SAR shall comply with applicable tax requirements; 


  
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	 	d)	The cancellation of outstanding Options or SARs and a payment to the Optionee with respect to each Common Share subject to an Option or SAR (whether or not such Option
or SAR is then exercisable or vested) equal to the excess of (i) the value, as determined by the Administrator in its absolute discretion, of the property (including cash) received by the holder of a Common Share as a result of the transaction,
over (ii) the per-share Exercise Price of the Option or SAR (such excess, the “Spread”). Such payment shall be made in the form of cash, cash equivalents, or securities of the surviving entity or its parent having a value equal to the
Spread. In addition, any escrow, holdback, earn-out or similar provisions in the transaction agreement may apply to such payment to the same extent and in the same manner as such provisions apply to the holders of Common Shares, but only to the
extent the application of such provisions does not adversely affect the status of the Option or SAR as exempt from Code Section 409A. If the Spread applicable to an Option or SAR is zero or a negative number, then the Option or SAR may be
cancelled without making a payment to the Optionee; and 

  

	 	e)	The cancellation of outstanding Stock Units and a payment to the holder of a Stock Unit with respect to each Common Share subject to such Stock Unit (whether or not
such Stock Unit is then vested) equal to the value, as determined by the Administrator in its absolute discretion, of the property (including cash) received by the holder of a Common Share as a result of the transaction (the “Transaction
Value”). Such payment shall be made in the form of cash, cash equivalents, or securities of the surviving entity or its parent having a value equal to the Transaction Value. In addition, such payment may be subject to vesting based on the
holder’s continuing Service, provided that the vesting schedule shall not be less favorable to the holder than the schedule under which such Stock Units would have vested. In addition, any escrow, holdback, earn-out or similar provisions in the
transaction agreement may apply to such payment to the same extent and in the same manner as such provisions apply to the holders of Common Shares. In the event a Stock Unit is subject to Code Section 409A, the payment described in this clause
(e) shall be made on the settlement date specified in the applicable Stock Unit Agreement, provided that settlement may be accelerated in accordance with Treasury Regulation 1.409A-3(j)(4). 


Any action taken under this Section 9.3 shall either preserve an Award’s status as exempt from Code Section 409A or comply with Code
Section 409A. 
 ARTICLE 10. OTHER AWARDS. 
 10.1 Performance Cash Awards. A Performance Cash Award is a cash award that may be granted subject to the attainment of specified Performance Goals during a Performance Period. A Performance Cash
Award may also require the completion of a specified period of continuous Service. The length of the Performance Period, the Performance Goals to be attained during the Performance Period, and the degree to which the Performance Goals have been
attained shall be determined conclusively by the Administrator. Each Performance Cash Award shall be set forth in a written agreement or in a resolution duly adopted by the Administrator which shall contain provisions determined by the Administrator
and not inconsistent with the Plan. The terms of various Performance Cash Awards need not be identical. 

  
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 10.2 Awards Under Other Plans. The Company may grant awards under other plans or
programs. Such awards may be settled in the form of Common Shares issued under this Plan. Such Common Shares shall be treated for all purposes under the Plan like Common Shares issued in settlement of Stock Units and shall, when issued, reduce the
number of Common Shares available under Article 3. 
 ARTICLE 11. LIMITATION ON RIGHTS. 

11.1 Retention Rights. Neither the Plan nor any Award granted under the Plan shall be deemed to give any individual a right to
remain an Employee, Outside Director or Consultant. The Company and its Parents, Subsidiaries and Affiliates reserve the right to terminate the Service of any Employee, Outside Director or Consultant at any time, with or without cause, subject to
applicable laws, the Company’s certificate of incorporation and by-laws and a written employment agreement (if any). 

11.2 Stockholders’ Rights. Except as set forth in Section 7.4 or 8.4 above, a Participant shall have no dividend rights,
voting rights or other rights as a stockholder with respect to any Common Shares covered by his or her Award prior to the time when a stock certificate for such Common Shares is issued or, if applicable, the time when he or she becomes entitled to
receive such Common Shares by filing any required notice of exercise and paying any required Exercise Price. No adjustment shall be made for cash dividends or other rights for which the record date is prior to such time, except as expressly provided
in the Plan. 
 11.3 Regulatory Requirements. Any other provision of the Plan notwithstanding, the obligation of the
Company to issue Common Shares under the Plan shall be subject to all applicable laws, rules and regulations and such approval by any regulatory body as may be required. The Company reserves the right to restrict, in whole or in part, the delivery
of Common Shares pursuant to any Award prior to the satisfaction of all legal requirements relating to the issuance of such Common Shares, to their registration, qualification or listing or to an exemption from registration, qualification or
listing. The inability of the Company to obtain authority from any regulatory body having jurisdiction, which authority is deemed necessary by the Company’s counsel to be necessary to the lawful issuance and sale of any Common Shares hereunder,
will relieve the Company of any liability in respect of the failure to issue or sell such Common Shares as to which such requisite authority will not have been obtained. 
 11.4 Transferability of Awards. The Administrator may, in its sole discretion, permit transfer of an Award in a manner consistent with applicable law. Unless otherwise determined by the
Administrator, Awards shall be transferable by a Participant only by (a) beneficiary designation, (b) a will or (c) the laws of descent and distribution. An ISO may only be transferred by will or by the laws of descent and
distribution and may be exercised during the lifetime of the Optionee only by the Optionee or by the Optionee’s guardian or legal representative. 

  
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 11.5 Other Conditions and Restrictions on Common Shares. Any Common Shares issued
under the Plan shall be subject to such forfeiture conditions, rights of repurchase, rights of first refusal, other transfer restrictions and such other terms and conditions as the Administrator may determine. Such conditions and restrictions shall
be set forth in the applicable Award Agreement and shall apply in addition to any restrictions that may apply to holders of Common Shares generally. In addition, Common Shares issued under the Plan shall be subject to such conditions and
restrictions imposed either by applicable law or by Company policy, as adopted from time to time, designed to ensure compliance with applicable law or laws with which the Company determines in its sole discretion to comply including in order to
maintain any statutory, regulatory or tax advantage. 
 ARTICLE 12. TAXES. 

12.1 General. As a condition to the grant and acceptance of an Award under the Plan, a Participant or his or her successor shall
make arrangements satisfactory to the Company for the satisfaction of any federal, state, local or foreign withholding tax obligations that arise in connection with any Award granted under the Plan. The Company shall not be required to issue any
Common Shares or make any cash payment under the Plan unless and until such obligations are satisfied. 
 12.2 Share
Withholding. To the extent that applicable law subjects a Participant to tax withholding obligations, the Administrator may permit such Participant to satisfy all or part of such obligations by having the Company withhold all or a portion of any
Common Shares that otherwise would be issued to him or her or by surrendering all or a portion of any Common Shares that he or she previously acquired. Such Common Shares shall be valued at their Fair Market Value on the date when they are withheld
or surrendered. Any payment of taxes by assigning Common Shares to the Company may be subject to restrictions including any restrictions required by SEC, accounting or others rules. 

12.3 Section 162(m) Matters. The Administrator, in its sole discretion, may determine whether an Award is intended to qualify
as “performance-based compensation” within the meaning of Code Section 162(m). The Administrator may grant Awards that are based on Performance Goals but that are not intended to qualify as performance-based compensation. With respect
to any Award that is intended to qualify as performance-based compensation, the Administrator shall designate the Performance Goal(s) applicable to, and the formula for calculating the amount payable under, an Award within 90 days following
commencement of the applicable Performance Period (or such earlier time as may be required under Code Section 162(m)), and in any event at a time when achievement of the applicable Performance Goal(s) remains substantially uncertain. Prior to
the payment of any Award that is intended to constitute performance-based compensation, the Administrator shall certify in writing whether and the extent to which the Performance Goal(s) were achieved for such Performance Period. The Administrator
shall have the right to reduce or eliminate (but not to increase) the amount payable under an Award that is intended to constitute performance-based compensation. 
 12.4 Section 409A Matters. Except as otherwise expressly set forth in an Award Agreement, it is intended that Awards granted under the Plan either be exempt from, or comply with, the
requirements of Code Section 409A. To the extent an Award is subject to Code 

  
 12 









 
Section 409A (a “409A Award”), the terms of the Plan, the Award and any written agreement governing the Award shall be interpreted to comply with the requirements of Code
Section 409A so that the Award is not subject to additional tax or interest under Code Section 409A, unless the Administrator expressly provides otherwise. A 409A Award shall be subject to such additional rules and requirements as
specified by the Administrator from time to time in order for it to comply with the requirements of Code Section 409A. In this regard, if any amount under a 409A Award is payable upon a “separation from service” to an individual who
is considered a “specified employee” (as each term is defined under Code Section 409A), then no such payment shall be made prior to the date that is the earlier of (i) six months and one day after the Participant’s
separation from service or (ii) the Participant’s death, but only to the extent such delay is necessary to prevent such payment from being subject to Code Section 409A(a)(1). 

12.5 Limitation on Liability. Neither the Company nor any person serving as Administrator shall have any liability to a
Participant in the event an Award held by the Participant fails to achieve its intended characterization under applicable tax law. 
 ARTICLE 13. FUTURE OF THE PLAN. 
 13.1 Term of the
Plan. The Plan, as set forth herein, shall become effective immediately upon its adoption by the Board. The Plan shall remain in effect until the earlier of (a) the date when the Plan is terminated under Section 13.2 or (b) the
10th anniversary of the date when the Board adopted the
Plan. 
 13.2 Amendment or Termination. The Board may, at any time and for any reason, amend or terminate the Plan. No
Awards shall be granted under the Plan after the termination thereof. The termination of the Plan, or any amendment thereof, shall not affect any Award previously granted under the Plan in a manner materially adverse to the holder of such Award
without such holder’s consent. 
 13.3 Stockholder Approval. An amendment of the Plan shall be subject to the
approval of the Company’s stockholders only to the extent required by applicable laws, regulations or rules. 
 ARTICLE
14. DEFINITIONS. 
 14.1 “Administrator” means the Board or any Committees as will be administering the Plan
in accordance with Article 2. 
 14.2 “Affiliate” means any entity other than a Subsidiary, if the Company
and/or one or more Subsidiaries own not less than 50% of such entity. 
 14.3 “Award” means any award granted
under the Plan, including as an Option, a SAR, a Restricted Share, a Stock Unit or a Performance Cash Award. 
 14.4
“Award Agreement” means a Stock Option Agreement, a SAR Agreement, a Restricted Stock Agreement, a Stock Unit Agreement or such other agreement evidencing an Award granted under the Plan. 

  
 13 









 14.5 “Board” means the Company’s Board of Directors, as constituted
from time to time. 
 14.6 “Cause” means (i) an unauthorized use or disclosure by the Participant of the
Company’s confidential information or trade secrets, which use or disclosure causes material harm to the Company, (ii) a material breach by the Participant of any agreement between the Participant and the Company, (iii) a material
failure by the Participant to comply with the Company’s written policies or rules, (iv) the Participant’s conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any
state thereof, (v) the Participant’s gross negligence or willful misconduct, or (vi) a continued failure by the Participant to perform reasonably assigned duties within 30 days after receiving written notification of such failure;
provided that, if a Participant is party to an employment agreement with the Company that defines Cause, Cause shall have the meaning set forth in such agreement. 
 14.7 “Change in Control” means: 
  

	 	a)	The consummation of a merger or consolidation of the Company with or into another entity or any other corporate reorganization, if persons who were not stockholders of
the Company immediately prior to such merger, consolidation or other reorganization own immediately after such merger, consolidation or other reorganization more than 50% of the voting power of the outstanding securities of each of (i) the
continuing or surviving entity and (ii) any direct or indirect parent corporation of such continuing or surviving entity; 

  

	 	b)	The sale, transfer or other disposition of all or substantially all of the Company’s assets; 


 

	 	c)	A change in the composition of the Board, as a result of which, fewer than 50% of the incumbent directors are directors who either: 


(i) Had been directors of the Company on the date 12 months prior to the date of such change in the composition of the
Board (the “Original Directors”); or 
 (ii) Were appointed to the Board, or nominated for election to
the Board, with the affirmative votes of at least a majority of the aggregate of (A) the Original Directors who were in office at the time of their appointment or nomination and (B) the directors whose appointment or nomination was
previously approved in a manner consistent with this Paragraph (ii); or 
  

	 	d)	Any transaction as a result of which any “person” (as used in Sections 13(d) and 14(d) of the Exchange Act) other than (i) a trustee or other fiduciary
holding securities under an employee benefit plan of the Company or of a Parent or Subsidiary and (ii) a corporation owned directly or indirectly by the stockholders of the Company in substantially the same proportions as their ownership of the
common stock of the Company becomes the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act), directly or indirectly, of securities of the Company representing more than 50% of the total voting power represented by the
Company’s then outstanding voting securities. 


  
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 A transaction shall not constitute a Change in Control if its sole purpose is to change the state of the
Company’s incorporation or to create a holding company that will be owned in substantially the same proportions by the persons who held the Company’s securities immediately before such transaction. In addition, if a Change in Control
constitutes a payment event with respect to any Award which provides for a deferral of compensation and is subject to Code Section 409A, then notwithstanding anything to the contrary in the Plan or applicable Award Agreement the transaction
with respect to such Award must also constitute a “change in control event” as defined in Treasury Regulation Section 1.409A-3(i)(5) to the extent required by Code Section 409A. 

14.8 “Code” means the Internal Revenue Code of 1986, as amended. 

14.9 “Committee” means a Committee of one or more members of the Board or of other individuals satisfying applicable
laws appointed by the Board to administer the Plan. 
 14.10 “Common Share” means one share of the common stock
of the Company. 
 14.11 “Company” means Synacor, Inc., a Delaware corporation. 

14.12 “Consultant” means a consultant or adviser who provides bona fide services to the Company, a Parent, a Subsidiary
or an Affiliate as an independent contractor and who qualifies as a consultant or advisor under Instruction A.1.(a)(1) of Form S-8 under the Securities Act. 
 14.13 “Employee” means a common-law employee of the Company, a Parent, a Subsidiary or an Affiliate. 
 14.14 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 
 14.15 “Exercise Price,” in the case of an Option, means the amount for which one Common Share may be purchased upon exercise of such Option, as specified in the applicable Stock Option
Agreement. “Exercise Price,” in the case of an SAR, means an amount, as specified in the applicable SAR Agreement, which is subtracted from the Fair Market Value of one Common Share in determining the amount payable upon exercise of such
SAR. 
 14.16 “Fair Market Value” means the closing price of a Common Share on any established stock exchange
or a national market system on the applicable date or, if the applicable date is not a trading day, on the last trading day prior to the applicable date, as reported in a source that the Administrator deems reliable. If Common Shares are no longer
traded on an established stock exchange or a national market system, the Fair Market Value shall be determined by the Administrator in good faith on such basis as it deems appropriate. The Administrator’s determination shall be conclusive and
binding on all persons. 

  
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 14.17 “IPO Date” means the effective date of the registration statement
filed by the Company with the Securities and Exchange Commission for its initial offering of Common Shares to the public. 

14.18 “ISO” means an incentive stock option within the meaning of Code Section 422(b). 

14.19 “NSO” means a stock option not described in Code Section 422 or 423. 

14.20 “Option” means an ISO or NSO granted under the Plan and entitling the holder to purchase Common Shares.

 14.21 “Optionee” means an individual or estate holding an Option or SAR. 

14.22 “Outside Director” means a member of the Board who is not an Employee. 

14.23 “Parent” means any corporation (other than the Company) in an unbroken chain of corporations ending with the
Company, if each of the corporations other than the Company owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. A corporation that attains the status of a
Parent on a date after the adoption of the Plan shall be considered a Parent commencing as of such date. 
 14.24
“Participant” means an individual or estate holding an Award. 
 14.25 “Performance Cash Award”
means an award of cash granted under Section 10.1 of the Plan. 
 14.26 “Performance Goal” means a goal
established by the Administrator for the applicable Performance Period based on one or more of the performance criteria set forth in Appendix A. Depending on the performance criteria used, a Performance Goal may be expressed in terms of overall
Company performance or the performance of a business unit, division, Subsidiary, Affiliate or an individual. A Performance Goal may be measured either in absolute terms or relative to the performance of one or more comparable companies or one or
more relevant indices. The Administrator may adjust the results under any performance criterion to exclude any of the following events that occurs during a Performance Period: (a) asset write-downs, (b) litigation, claims, judgments or
settlements, (c) the effect of changes in tax laws, accounting principles or other laws or provisions affecting reported results, (d) accruals for reorganization and restructuring programs, (e) extraordinary, unusual or non-recurring
items, (f) exchange rate effects for non-U.S. dollar denominated net sales and operating earnings or (g) statutory adjustments to corporate tax rates, provided, however that if an Award is intended to qualify as “performance-based
compensation” within the meaning of Code Section 162(m), such adjustment(s) shall only be made to the extent consistent with Code Section 162(m). 
 14.27 “Performance Period” means a period of time selected by the Administrator over which the attainment of one or more Performance Goals will be measured for the purpose of determining
a Participant’s right to a Performance Cash Award or an Award of Restricted Shares or Stock Units that vests based on the achievement of Performance Goals. Performance Periods may be of varying and overlapping duration, at the discretion of the
Administrator. 

  
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 14.28 “Plan” means this Synacor, Inc. 2012 Equity Incentive Plan, as
amended from time to time. 
 14.29 “Predecessor Plans” means the Company’s 2000 Stock Plan and 2006 Stock
Plan. 
 14.30 “Restricted Share” means a Common Share awarded under the Plan. 

14.31 “Restricted Stock Agreement” means the agreement between the Company and the recipient of a Restricted Share that
contains the terms, conditions and restrictions pertaining to such Restricted Share. 
 14.32 “SAR” means a
stock appreciation right granted under the Plan. 
 14.33 “SAR Agreement” means the agreement between the
Company and an Optionee that contains the terms, conditions and restrictions pertaining to his or her SAR. 
 14.34
“Service” means service as an Employee, Outside Director or Consultant. 
 14.35 “Service
Provider” means an individual who is an Employee, Outside Director or Consultant. 
 14.36 “Stock
Award” means any award of an Option, an SAR, a Restricted Share or a Stock Unit under the Plan. 
 14.37 “Stock
Option Agreement” means the agreement between the Company and an Optionee that contains the terms, conditions and restrictions pertaining to his or her Option. 
 14.38 “Stock Unit” means a bookkeeping entry representing the equivalent of one Common Share, as awarded under the Plan. 

14.39 “Stock Unit Agreement” means the agreement between the Company and the recipient of a Stock Unit that contains the
terms, conditions and restrictions pertaining to such Stock Unit. 
 14.40 “Subsidiary” means any corporation
(other than the Company) in an unbroken chain of corporations beginning with the Company, if each of the corporations other than the last corporation in the unbroken chain owns stock possessing 50% or more of the total combined voting power of all
classes of stock in one of the other corporations in such chain. A corporation that attains the status of a Subsidiary on a date after the adoption of the Plan shall be considered a Subsidiary commencing as of such date. 

  
 17 









 14.41 “Substitute Awards” means Awards or Common Shares issued by the
Company in assumption of, or substitution or exchange for, Awards previously granted, or the right or obligation to make future awards, in each case by a corporation acquired by the Company or any Affiliate or with which the Company or any Affiliate
combines to the extent permitted by NASDAQ Marketplace Rule 5635 or any successor thereto. 

  
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 APPENDIX A 

PERFORMANCE CRITERIA 
 The Administrator may establish Performance Goals derived from one or more of the following criteria when it makes Awards of Restricted Shares or Stock Units that vest entirely or in part on the basis of
performance or when it makes Performance Cash Awards: 
  

			
	 •      Earnings (before or after taxes)
	  	 •      Sales or revenue (using a measure that complies with Code Section
162(m))

		
	 •      Earnings per share
	  	 •      Expense or cost reduction

		
	 •      Earnings before interest, taxes and depreciation
	  	 •      Working capital

		
	 •      Earnings before interest, taxes, depreciation and amortization
	  	 •      Economic value added (or an equivalent metric)

		
	 •      Total stockholder return
	  	 •      Market share

		
	 •      Return on equity or average stockholders’ equity
	  	 •      Cash flow

		
	 •      Return on assets, investment or capital employed
	  	 •      Operating cash flow

		
	 •      Operating income
	  	 •      Cash flow per share

		
	 •      Gross margin
	  	 •      Share price

		
	 •      Operating margin
	  	 •      Debt reduction

		
	 •      Net operating income
	  	 •      Customer satisfaction

		
	 •      Net operating income after tax
	  	 •      Stockholders’ equity

		
	 •      Return on operating revenue
	  	 •      Contract awards or backlog

		
	 •      Net profits
	  	 •      Profit returns and margins

	
	 •      To the extent that an Award is not intended to comply with Code
Section 162(m), other measures of performance selected by the Administrator, including any other corporate, strategic and/or individual performance goals.