**CERTIFICATION      OF PRESIDENT AND CHIEF EXECUTIVE OFFICER**

**PURSUANT      TO THE SECURITIES EXCHANGE ACT OF 1934, **

**RULES      13a-14 AND 15d-14 **

**AS      ADOPTED PURSUANT TO **

**SECTION      302 OF THE SARBANES-OXLEY ACT OF 2002 **

|   | 1.  | I                have reviewed this 10-QSB quarterly report of Reed’s Inc. for the quarter                ended September 30, 2007;  |
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|   | 2.  | Based                on my knowledge, this report does not contain any untrue statement                of a                material fact or omit to state a material fact necessary to make                the                statements made, in light of the circumstances under which such statements                were made, not misleading with respect to the period covered by this                report;   |
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|   | 3.  | Based                on my knowledge, the financial statements, and other financial information                included in this report, fairly present in all material respects                the                financial condition, results of operations and cash flows of the                small                business issuer, as of, and for, the periods presented in this report;                  |
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|   | 4.  | I                am responsible for establishing and maintaining disclosure controls                and                procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))                for                the small business issuer and have:   |
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|   | 5.  | I                have disclosed, based on my evaluation of internal control over financial                reporting, to the small business issuer’s auditors and the audit committee                of the small business issuer’s board of directors (or persons performing                the equivalent functions):   |
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| /s/                Christopher J. Reed                                                                                        |   |   |        |
| Christopher                J. ReedChief                Executive Officer and President  November                13, 2007 |   |   |        |

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