**Exhibit 31.1**

CERTIFICATION

 

I, Michael A. Schneider, President and ChiefExecutive Officer of Affinity Group, Inc., certify that:

 

1.  Ihave reviewed this annual report on Form 10-K of Affinity Group, Inc.;

 

2.  Basedon my knowledge, this report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make the statementsmade, in light of the circumstances under which such statements were made, notmisleading with respect to the period covered by this report;

 

3.  Basedon my knowledge, the financial statements, and other financial informationincluded in this annual report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the registrant asof, and for, the periods presented in this report;

 

4.  The registrant’s other certifying officer(s) and I areresponsible for establishing and maintaining disclosure controls andprocedures, (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) and internal control over financial reporting (as defined inExchange Act Rules 13a-15(f) and 15d-15(f), for the registrant, andwe have:

 

(a)        Designed such disclosure controls and procedures, or causedsuch disclosure controls and procedures to be designed under our supervision,to ensure that material information relating to the registrant, including itsconsolidated subsidiaries, is made known to us by others within those entities,particularly during the period in which this report is being prepared;

 

(b)       Designed such internal control over financial reporting, orcaused such internal control over financial reporting to be designed under oursupervision, to provide reasonable assurance regarding the reliability offinancial reporting and the preparation of financial statements for externalpurposes in accordance with generally accepted accounting principles;

 

(c)        Evaluated the effectiveness of the registrant’s disclosurecontrols and procedures and presented in this annual report our conclusionsabout the effectiveness of the disclosure controls and procedures, as of theend of the period covered by this report based on such evaluation; and

 

(d)       Disclosed in this report any change in the registrant’sinternal control over financial reporting that occurred during the registrant’smost recent fiscal quarter (the registrant’s fourth quarter in the case of anannual report) that has materially affected, or is reasonably likely tomaterially affect, the registrant’s internal control over financial reporting;and

 

5.  The registrant’s other certifying officer(s) andI have disclosed, based on our most recent evaluation of internal control overfinancial reporting, to the registrant’s auditors and the audit committee ofregistrant’s board of directors (or persons performing the equivalent function):

 

(a)        All significant deficiencies and material weaknesses in thedesign or operation of internal control over financial reporting which arereasonably likely to adversely affect the registrant’s ability to record,process, summarize and report financial information; and

 

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(b)       Any fraud, whether or not material, that involves managementor other employees who have a significant role in the registrant’s internalcontrols over financial reporting.

 

 
| Date: July 15, 2009 | /s/ Michael A. Schneider                           |   |
|--------------------------|----------------------------------------------------|--------|
|                     |   Michael A.  Schneider                  |
|                     |   President and  Chief Executive Officer |

 

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