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                                                                   EXHIBIT 4.10
                               INTER-CREDITOR AGREEMENT

    THIS INTER-CREDITOR AGREEMENT (this "Agreement") is made effective this
22nd day of November, 1996 by and among Fredrikson & Byron, P.A., (the "Agent"),
and the creditors identified in Attachment A hereto (collectively the "Lenders"
and each individually a "Lender") and IVI Publishing, Inc., a Minnesota
corporation ("IVI").

                                       RECITALS

A.  WHEREAS, on the effective date of this Agreement, the Lenders are loaning
    to IVI up to the maximum aggregate principal sum of $3,000,000 pursuant to
    the terms of individual 9% Convertible Subordinated Debentures (the
    "Convertible Debentures") issued to each of the Lenders in the
    denominations set forth opposite each Lender's name in Attachment A (the
    "Loans").

B.  WHEREAS, the Convertible Debentures are convertible into shares of IVI
    Common Stock (the "Common Stock").

C.  WHEREAS, IVI will apply the net proceeds from the Loans for product
    development, marketing and to fund working capital for general corporate
    purposes.

D.  WHEREAS, the Lenders desire to appoint the Agent as the agents of the
    Lenders to enter into a Security Agreement, dated of even date herewith,
    regarding the Lenders' security interest in the assets of IVI (the
    "Security Agreement") (attached hereto as Attachment B) and to authorize
    the Agent to take actions as set forth herein, on behalf of the Lenders.

                                  A G R E E M E N T

    NOW, THEREFORE, in consideration of the foregoing and the covenants set
forth herein, each of the Agent and each Lender hereby agree as follows:

    1.   Appointment of Agent.  Each Lender hereby irrevocably appoints and
authorizes the Agent to act as his, her or its agent under any subordination
agreements with existing creditors or future bank creditors, and the Security
Agreement and to exercise such powers hereunder, as are specifically designated
hereby, and to take such other actions as may be reasonably incidental thereto.

    In furtherance of the foregoing, and not in limitation thereof, the Agent
is authorized to (a) execute the Security Agreement, and any amendments, waivers
or other modifications thereof following execution, (b) be named the nominal
secured party on UCC-1 financing statements, and (c) hold and dispose of the
Collateral under the Security Agreement.  Such appointment  shall be irrevocable
without the consent of the holders of not less than 80% of the outstanding
principal amounts of the Loans.  The Agent hereby accepts such appointment.


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    2.   Transfer of Notes.  Each Lender hereby agrees not to transfer the
notes evidencing the Loans during the continuance of this Agreement, unless such
transfer is made expressly subject to the provisions of this Agreement.

    3.   Pro-Rata Payments and Forbearance.  Each Lender agrees not to accept
payments with respect to the Loans other than on a pro-rata basis as set forth
in Attachment A.  In the event that one or more of the Lenders shall receive
preferential payments of principal or interest of the Loans, the recipient
Lender shall undertake to redistribute to the other Lenders any amounts of such
payments as shall be necessary to maintain pro-rata payments to all Lenders,
with respect to the Loans.  Each Lender agrees not to initiate any action
against IVI to collect upon the Loans, it being agreed that all such collection
actions shall be taken by the Agent.

    4.   Collection Actions.  The Agent may communicate to IVI demands for
payment of the Loans and provide to IVI notice of default on such Loans.  The
Agent, however, may not take action to collect the Loans or foreclose upon the
collateral without first having received the authorization to initiate
collection activities by the holders of not less than 51% of the outstanding
principal amounts of the Loans, in which event the Agent may act to collect the
loan or foreclose on the collateral.  Such authorization may be obtained in one
or more written documents specifying such authorizations signed by the Lenders
or at a meeting of the Lenders.  Following an event of default under the
Security Agreement, the Agent may call for a meeting of the Lenders or seek the
written consent of the Lenders to such collection activities.  Upon the receipt
by the Agent of a written request of one or more of the Lenders holding in the
aggregate not less than 20% of the outstanding principal amounts of the Loans
for a meeting of the Lenders, the Agent will call for a meeting of the Lenders.

    5.   Scope of Authority.  The Agent shall be permitted to take or refrain
from taking such collection actions as the Agent deems appropriate.  In
furtherance of the foregoing, and not in limitation thereof, the Agent is
authorized to enter into settlements and arrangements with IVI and other
creditors of IVI, foreclose upon the Collateral and dispose of the Collateral in
public or private sales.  The Agent may employ legal counsel, business advisors,
appraisers, auctioneers and other professionals in connection with the
performance of the Agent's responsibilities hereunder.  Notwithstanding anything
in this Agreement or the Security Agreement to the contrary, the Agent shall
not, without the prior written consent of the holders of not less than 51% of
the outstanding principal amounts of the Loans: (a) release any Collateral or
agree to the release or modification of any of its rights or powers with respect
to the Collateral or agree to or accept any other collateral in substitution for
the Collateral; (b) release, modify or waive the liability of any person now or
hereafter primarily or secondarily liable for the payment of any of the secured
obligations under the Security Agreement (the "Secured Obligations"); (c) agree
to any amendment, modification, renewal or extension of any of the Secured
Obligations or the Security Agreement; (d) waive or release any claim against
any existing or future obligor, guarantor or endorser of any of the Secured
Obligations.  Likewise, no Lender shall commit any of the foregoing acts during
the term hereof with respect to any Secured Obligation owing to such Lender.

    6.   Indemnification and Expenses.  Each Lender shall indemnify and hold
the Agent harmless with respect to liabilities and expenses the Agent may incur
in acting as the


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agent for the Lenders.  Such indemnification and reimbursement shall be made
ratably according to each Lender's respective outstanding principal balance of
the Loans.  The Agent may apply payments received from IVI or from the
disposition of the Collateral to satisfy the costs and expenses incurred by the
Agent; provided, however, no such indemnification or reimbursement may be taken
for any portion of liabilities or expenses resulting from the gross negligence
or willful misconduct of the Agent.

    7.   Character of Actions.  In acting hereunder, the Agent shall be deemed
to be acting as agent for all of the Lenders, including, without limitation, the
Agent as Lenders.  The Agent shall not be deemed a trustee, receiver or assignee
of the assets of IVI.  The relationship of the Lenders shall not be deemed a
joint venture, partnership, association or other entity.

    8.   Exculpation.  Neither the Agent nor any of their officers, directors,
employees, designees, agents or attorneys shall be liable for any action taken
or omitted to be taken hereunder in connection with this Agreement or the
Security Agreement, unless caused by its or their gross negligence or willful
misconduct.  The Agent shall be entitled to rely upon advice of counsel
concerning legal matters, the advice of independent public accountants with
respect to accounting matters and advice of other experts as to schedule,
certificate, statement, report, notice or other writings which the Agent
reasonably believe to be genuine or to have been properly presented.  Neither
the Agent nor any of their designees shall (a) be responsible for any recitals,
representations or warranties contained in, or for the execution, validity,
genuineness, effectiveness or enforceability, of this Agreement, the Security
Agreement, or any other instrument or document delivered or in connection with
the Loans, (b) be responsible for the validity, genuineness, effectiveness,
existence or value of any Collateral, (c) be under any duty to inquire into or
pass upon any of the foregoing matters, or to make any inquiry concerning the
performance by IVI of its obligations, or (d) in any event, be liable as such
for any action taken or omitted by it or them.  The agency hereby created shall
in no way impair or alter any of the rights and powers of, or impose any duties
or obligations upon, the Agent in its individual capacity.  The Agent shall have
the same rights and powers hereunder in its individual capacity as any other
Lender, and may exercise or refrain from exercising the same as though it were
not an Agent.

    9.   Credit Investigation.  Each Lender acknowledges that it has made such
inquiries and taken such care on its own behalf in making its Loan to IVI as
would have been the case had the Loan been made directly to IVI by such Lender
without the intervention of the Agent or any other Lender.  Each Lender agrees
and acknowledges that the Agent make no representations or warranties about the
creditworthiness of IVI, or with respect to the legality, validity, sufficiency
or enforceability of this Agreement, the Security Agreement, of any other
instrument or document delivered in connection with the Loans.

    10.  Non-Payments.  The Agent shall not be deemed to have knowledge of the
occurrence of payments or non-payments by IVI to the Lenders unless the Agent
have received notice of such from Lender or IVI.  In the event that the Agent
receives a notice of non-payment, the Agent shall give prompt notice thereof to
all of the Lenders.

    11.  Obligations Several.  The obligations of each Lender hereunder are the
several obligations of such and neither any Lender nor the Agent shall be
responsible for the obligations of any other Lender hereunder, nor will the
failure by the Agent or any Lender


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to perform any of its obligations hereunder relieve the Agent or any other
Lender from the performance of its respective obligations hereunder.

    12.  Lender's Reservation of Rights.  Each Lender hereby reserves any
rights and/or claims it may now or hereafter claim to have against any other
Lender with respect to the Loans or the Secured Obligations; provided, however,
no such reservation shall modify, alter or abrogate each Lender's obligation to
comply with the terms of this Agreement.

    13.  Resignation and Appointment of Successor Agent.  The Agent may resign
as such at any time upon giving at least 30 calendar days' prior notice to IVI
and the Lenders.  In the event of any resignation of the Agent, the Lenders
holding not less than 80% of the outstanding principal balance of the Loans
shall as promptly as practicable appoint a successor agent.  If no such
successor agent shall have been appointed by Lenders and/or shall have accepted
such appointment within 20 calendar days after the resignation notice from the
resigning agent, then the resigning agent may, on behalf of the Lenders, appoint
a successor agent, which shall be a commercial bank organized under the laws of
the United States of America having a combined capital and surplus of at least
$50,000,000.  The resignation of either Agent shall become effective when a
successor agent shall have been appointed and shall have accepted such
appointment.  Upon the acceptance of any appointment as agent hereunder by a
successor agent, such successor agent shall thereupon be entitled to receive
from the prior agent such documents of transfer and assignment as such successor
agent may reasonably request and the resigning agent shall be discharged from
its duties and obligations in its capacity as Agent under this Agreement.  Such
successor agent shall provide prompt written notice to IVI of such appointment.

    14.  Notices.  Any notice or other communication under this Agreement shall
be in writing and mailed or delivered (i) to the Agent at Fredrikson & Byron,
P.A., 1100 International Centre, 900 Second Avenue South, Minneapolis, MN 55402;
(ii) to any Lender at the address indicated in Attachment A or the Agent at the
addresses listed above or (iii) to IVI at 7500 Flying Cloud Drive, Minneapolis,
MN 55344-3839.  Such addresses may be changed upon written notice to the Agent,
all Lenders and IVI in compliance with this section.

    All such notices, requests, demands and other communications shall, when
mailed, be effective two days after deposited in the mails, postage prepaid and
addressed as provided herein.

    15.  Expenses.  IVI shall reimburse the Agent for their reasonable
out-of-pocket expenses (including, without limitation, reasonable attorneys'
fees) incurred in connection with the performance of their obligations under
this Agreement.

    16.  Effective Execution Date and Counterparts.  This Agreement will be
executed in counterparts prior to initial disbursement of the proceeds from the
Loans to IVI and shall become effective on the disbursement of such proceeds.
Additional persons may be added to this Agreement by execution of this Agreement
in counterpart up to the maximum Loan amount of $3,000,000.  The Agent will mail
to each Lender a copy of this Agreement, including Attachment A hereto which
will be prepared as of the time of such disbursement.


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    17.  Governing Law.  This Agreement shall be governed by and construed in
accordance with the laws of the State of Minnesota, exclusive of its conflict of
law principles.  Each Lender submits to the jurisdiction of the courts of the
State of Minnesota in connection with matters arising under this Agreement.

    18.  Conflicts.  Fredrikson & Byron, P.A., has agreed to serve as the Agent
hereunder at the request of the parties hereto.  Lenders are aware that
Fredrikson & Byron, P.A. serves as general counsel to IVI and as counsel to IVI
in connection with this offering, and notwithstanding such conflict have agreed
to appoint Fredrikson & Byron, P.A. as their Agent.  IVI understands that in the
event of a default on the Debentures, Fredrikson & Byron, P.A. would be
obligated to enforce the rights of the Lenders which would place Fredrikson &
Byron, P.A. in an adverse position to IVI, and IVI hereby waives it rights to
object to such conflict as a client of Fredrikson & Byron, P.A.

    IN WITNESS WHEREOF, the Lenders and the Agent have executed this Agreement
in counterparts on November 22, 1996.

                             "Agent"

                             Fredrikson & Byron, P.A.


                             By    /s/ Thomas R. King
                               ------------------------
                             Its: Vice-President


                             "Lender"


                             By: Fredrikson & Byron, P.A.

                             /s/ Thomas R. King

                             ---------------------
                             Its: Vice-President
                                as Attorney-in-fact on behalf of the Investors
                                as defined above pursuant to authority vested
                                in him under the Subscription Agreement


                             IVI Publishing, Inc.

                             By /s/ Joy Solomon
                               -----------------------
                             Its       President & CEO
                                ----------------------