|Exhibit 12.1
|------------



|Certification
|-------------



|I, Carlos Salazar Lomelín, certify that:
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| | 1. | I
have  reviewed  this annual  report on Form 20-F of Coca-Cola  FEMSA,  S.A. de C.V.;
| | -- | --------------------------------------------------------------------------------------



| | 2. | Based
on my  knowledge,  this  report  does  not  contain  any  untrue  statement of a material
fact or omit to state a material fact necessary  to make the statements made, in light of
the circumstances  under which  such  statements  were made, not misleading  with respect
to the period  covered by this report;
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 3. | Based
on my knowledge,  the financial  statements,  and other financial  information  included
in this  report,  fairly  present in all material  respects the financial condition,
results of operations and cash flows  of the company as of, and for, the periods
presented in this report;
| | -- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 4. | The
companys  other  certifying  officer(s) and I are  responsible for  establishing  and
maintaining  disclosure  controls and procedures (as  defined in Exchange Act Rules
13a-15(e) and 15d-15(e)) for the company  and have:
| | -- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | (a)
Designed  such  disclosure  controls and  procedures,  or  caused such disclosure
controls and procedures to be designed  under our  supervision,  to ensure that  material
information  relating  to  the  company,  including  its  consolidated  subsidiaries,  is
made  known  to us by  others  within  those  entities,  particularly during the period
in which this report  is being prepared;
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| |  |  | (b)
Evaluated the  effectiveness  of the companys  disclosure  controls  and  procedures
and  presented  in this  report our  conclusions about the effectiveness of the
disclosure controls  and  procedures,  as of the end of the period  covered by this
report based on such evaluation; and
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| |  |  | (c)
Disclosed  in this  report  any  change in the  companys  internal control over
financial reporting that occurred during  the period  covered by the annual  report that
has  materially  affected,  or is reasonably likely to materially  affect,  the
companys internal control over financial reporting; and
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| | 5. | The
companys other certifying  officer(s) and I have disclosed,  based  on our most  recent
evaluation  of  internal  control  over  financial  reporting,  to the  companys
auditors and the audit  committee of the  companys  board of directors  (or persons
performing  the  equivalent  functions):
| | -- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | (a)
All significant  deficiencies  and material  weaknesses in  the design or  operation of
internal  control  over  financial  reporting which are reasonably  likely to adversely
affect the  companys  ability to record,  process,  summarize  and report  financial
information; and
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| |  | 
| |  | 



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| |  |  | (b)
Any  fraud,  whether  or  not  material,  that  involves  management or other  employees
who have a significant  role in  the companys internal control over financial reporting.
| |  |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|Date: April 5, 2004
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|
|



| | /s/ Carlos Salazar Lomelín                           
| | -----------------------------------------------------
| | Carlos Salazar Lomelín 
      Chief Executive Officer



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