To: Steele, Lauren[steele.lauren@epa.gov]

Cc: Rebecca Shellim[Rebecca.Shellim@integer-research.com]; Monica Bianchi 

Baker[monica.bianchi-baker@integer-research.com]; Dean, Clifford[Dean.Clifford@epa.gov]

From: Chris Goodfellow

Sent: Thur 6/13/2013 11:58:40 AM

Importance: Normal

Sensitivity: None

Subject: RE: Request for information on DEF

Slide 12_DEF Table.ppt

Data for North America Map April 2013 - EPA.xlsx

Hello Lauren, 

Apologies for missing your deadline, I’ve tried to answer the questions below and 

have attached a copy of the slide you sent over with the additional data.

As a more general point, jug supply it becoming less important to the industry and our 

readers and as such we have reduced the amount of information we publish in the 

Monitor. However, there has been no change in the way we collect this information. In 

some instances retail locations will stop stocking DEF, meaning overall growth rates 

are minimal. 

Let me know if you have any further questions. 

Kind regards,

Christopher Goodfellow

Analyst
Description: email signature image.jpg

Integer Research Ltd, Invicta House, 108-114 Golden Lane, London EC1Y 0TL 

www.integer-research.com

Tel: +1 810 522 4442 Tel: +44 20 7503 1265 Mob: +44 7554662101 Fax: +44 20 

7503 1266 

Note: This message is for the named person's use only. It may contain confidential, 

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From: Steele, Lauren [mailto:steele.lauren@epa.gov] 

Sent: 20 May 2013 14:39

To: Chris Goodfellow

Cc: Rebecca Shellim; Monica Bianchi Baker; Dean, Clifford

Subject: RE: Request for information on DEF

Chris,
Thank you very much for the update from the latest issue of the Monitor. I do have a 

few additional questions.

1. In the map of the NA retail pump network and jug sales location density, the tips 

of Texas and Florida are cut off. Could you please send a *.jpg or other image file type 

of this complete map? That would allow me to size it to fit in my slide presentation 

without losing content or resolution.

Do you still need this image? Unfortunately the original map file wasn’t stored properly 

so I’d have to ask one of the data team to re-visit. 

2. Also, the non-contiguous states are not included in that map (Hawaii, Alaska, 

Puerto Rico) and I understand some information on sales locations in those states 

might be available in table form. 

See attached

a. Would you be able to send me an April 2013 version of a table similar to the one 

copied below from April 2012, titled, “Retail sites stocking DEF jugs by state and 

province”? I think that would be very helpful to provide a sense of the DEF distribution 

in the least-served areas.

See attached (we don’t produce this in the publication anymore)

b. If I am reading the information correctly from the 2012 table, the “OEM” column 

and possibly some entries on the “Other” column may have included jug sales that are 

not bulk DEF in the filling lane of a truck stop. Especially in the least served areas, we 

would very much like to see information on retail sites (including OEM’s) stocking DEF 

jugs (hopefully this would include places like Walmart). Our interests are in availability 

of DEF to drivers of all diesel vehicles including non-road mobile machinery, not just 

the long-haul trucks. I apologize if my requests have been unclear, but hopefully you 

can share whatever version of this information you think would meet my needs.

The table you’ve pasted below and the attached only show the numbers for jug sales 

of DEF, this doesn’t not include filling lanes. The reason the truck stop chains are 

included below is that they sell packaged DEF at a location which does not have a 
DEF pump. The other column relates to other non-OEM branded locations which aren’t 

operated by Pilot, Love’s and TA, such as SAPP BROS. 

discoverDEF.com only tracks locations that are accessible to medium and heavy-duty 

commercial vehicles, this does not include stores such as Walmart. We are working on 

a retail locator designed to cover off-road vehicles, but this is at a very early stage and 

there is no data available for this segment.

Thank you very much for your assistance. 

Lauren

********************************************

Lauren P. M. Steele, P. E.

US EPA

Office of Transportation and Air Quality

2000 Traverwood Drive

Ann Arbor, MI 48105

734-214-4788

From: Chris Goodfellow [mailto:Chris.Goodfellow@integer-research.com] 

Sent: Monday, May 20, 2013 6:07 AM

To: Steele, Lauren

Cc: Rebecca Shellim; Monica Bianchi Baker
Subject: RE: Request for information on DEF

Hello Lauren, 

Apologies for not getting back to you on this sooner, I wanted to hold off until the latest 

edition of the Monitor was published on 9 May and I was travelling last week.

Please find the two pages of the Monitor relevant to your request attached. This 

includes an update on the DEF retail network developments, a map showing the truck 

stops offering DEF at the pump and the jug sales location density, and a complete list 

of the number of truck stops offering bulk DEF at the pump by US state and Canadian 

province. We only track jug locations accessible by heavy-duty trucks, so some retail 

locations, such as Walmart, aren’t included on the map. 

To answer your question - there are no regular’fuelling locations offering DEF at the 

pump and we only include truck stops that offer bulk DEF at the filling lane.

Please don’t hesitate to ask if you have any further questions. 

Kind regards,

Christopher Goodfellow

Analyst

Description: email signature image.jpg
Integer Research Ltd, Invicta House, 108-114 Golden Lane, London EC1Y 0TL 

www.integer-research.com

Tel: +1 810 522 4442 Tel: +44 20 7503 1265 Mob: +44 7554662101 Fax: +44 20 

7503 1266 

Note: This message is for the named person's use only. It may contain confidential, 

proprietary or legally privileged information. No confidentiality or privilege is waived or 

lost by Integer research as a result of any mistransmission. If you receive this 

message in error, please immediately delete it and all copies of it from your system, 

destroy any hard copies of it and notify the sender. You must not, directly or indirectly, 

use, disclose, distribute, print, or copy any part of this message if you are not the 

intended recipient. Any views expressed in this message are those of the individual 

sender, except where the message states otherwise and the sender is authorised to 

state them to be the views of any other entity. Integer Research takes no responsibility 

whatsoever for any consequences arising from mistransmission, distribution and 

receipt of emails. Integer Research and any of its subsidiaries and / or associated 

companies each reserve the right to monitor all e-mail communications through its 

networks. We endeavour to exclude viruses from our e-mails, but it is the 

responsibility of the recipient to check this e-mail and any attachments for viruses

From: Steele, Lauren [mailto:steele.lauren@epa.gov] 

Sent: 17 May 2013 18:34

To: Chris Goodfellow

Subject: FW: Request for information on DEF

Christopher,

I have not seen a reply to my message of April 23. If you are able to send the May 

2013 DEF information as well as answer my question about retail locations, I would 

greatly appreciate your assistance.

Thanks,
Lauren

From: Steele, Lauren 

Sent: Tuesday, April 23, 2013 9:31 AM

To: 'Chris Goodfellow'

Cc: Rebecca Shellim

Subject: RE: Request for information on DEF

Christopher,

Thank you for your reply. We appreciate your willingness to share these data with us. 

We would be most interested in the May 2013 information. Part of our challenge is to 

predict the state of the DEF network in the year 2014 and beyond, so the most recent 

data are preferred.

I have a clarifying question about the table you describe as showing retail pump sites 

by state/province and supplier. Does this include refueling stations that are not truck 

stops? Are there any regular refueling stations (not truck stops) that sell DEF at the 

pump? If not, that simplifies things.

Thanks for your help,

Lauren

From: Chris Goodfellow [mailto:Chris.Goodfellow@integer-research.com] 

Sent: Monday, April 22, 2013 5:58 AM

To: Steele, Lauren

Cc: Rebecca Shellim

Subject: Request for information on

Hello Lauren, 
I hope this finds you well. 

My colleague, Rebecca Shellim, passed me your request for information on the Diesel 

Exhaust Fluid (DEF) supply chain because I work on the AdBlue & DEF Monitor. We 

are able to supply the details on the retail network for internal and docket use, 

including the following:

· Retail pump network and jug sales location density map

· A table showing retail pump sites by state/province and supplier

The retail map plots every truck stop offering bulk DEF at the pump and the state-bystate density of retail locations selling jugs of DEF (there are already 6,500 jug 

locations). We can either send the information that was published in the February 

2013 edition of the Monitor or from the next issue, due to be published in the first week 

of May, depending on what you prefer?

Please let me know if you have any other questions. 

Kind regards,

Christopher Goodfellow

Analyst

Description: email signature image.jpg
Integer Research Ltd, Invicta House, 108-114 Golden Lane, London EC1Y 0TL 

www.integer-research.com

Tel: +1 810 522 4442 Tel: +44 20 7503 1265 Mob: +44 7554662101 Fax: +44 20 

7503 1266 

Note: This message is for the named person's use only. It may contain confidential, 

proprietary or legally privileged information. No confidentiality or privilege is waived or 

lost by Integer research as a result of any mistransmission. If you receive this 

message in error, please immediately delete it and all copies of it from your system, 

destroy any hard copies of it and notify the sender. You must not, directly or indirectly, 

use, disclose, distribute, print, or copy any part of this message if you are not the 

intended recipient. Any views expressed in this message are those of the individual 

sender, except where the message states otherwise and the sender is authorised to 

state them to be the views of any other entity. Integer Research takes no responsibility 

whatsoever for any consequences arising from mistransmission, distribution and 

receipt of emails. Integer Research and any of its subsidiaries and / or associated 

companies each reserve the right to monitor all e-mail communications through its 

networks. We endeavour to exclude viruses from our e-mails, but it is the 

responsibility of the recipient to check this e-mail and any attachments for viruses

*********************** ATTACHMENT NOT DELIVERED *******************
I3

Least Served States

Source: Integer Research Ltd., May 20

State

Truck Stops with 

Bulk DEF @ Pump

DEF Jug Sales 

Locations Total April 2013 Percent Increase in Last Year

West Virginia 6 50 56 10

Montana 9 50 59 23

Maine 1 46 47 -2

Wyoming 13 47 60 13

North Dakota 6 50 56 19

South Dakota 6 55 61 61

New Hampshire 0 34 34 0

Vermont 0 24 24 0

Delaware 0 15 15 0

Alaska 0 13 13 8

Rhode Island 0 12 12 0

Hawaii 0 6 6 20

Puerto Rico 0 5 5 0