UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

|X|   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
      EXCHANGE ACT OF 1934 For the Quarterly Period Ended July 30, 2005

                                       OR

|_|   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

       For the transition period from _______________ to _______________.

                         Commission file number: 0-19714


                              E COM VENTURES, INC.
             (Exact name of Registrant as specified in its charter)


              Florida                                         65-0977964
   (State or other jurisdiction of                         (I.R.S. Employer
    incorporation or organization)                        Identification No.)


          251 International Parkway
              Sunrise, Florida                                   33325
   (Address of principal executive offices)                   (Zip Code)


       Registrant's telephone number, including area code: (954) 335-9100

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                 Yes |X| No |_|


Indicate  by check mark  whether  the  Registrant  is an  accelerated  filer (as
defined in Exchange Act Rule 12b-2).

                                 Yes |_| No |X|

Indicate by check mark whether the  Registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act).

                                 Yes |_| No |X|

The number of shares  outstanding of the  registrant's  common stock,  as of the
latest  practicable date: At September 2, 2005 there were 2,953,092  outstanding
shares of its common stock, $0.01 par value.


                                       1
<PAGE>

                                TABLE OF CONTENTS

                      E COM VENTURES, INC. AND SUBSIDIARIES

                                     PART I
                              FINANCIAL INFORMATION


ITEM 1      FINANCIAL STATEMENTS (unaudited)...................................3

            Condensed Consolidated Balance Sheets..............................3
            Condensed Consolidated Statements of Operations....................4
            Condensed Consolidated Statements of Cash Flows....................5
            Notes to Condensed Consolidated Financial Statements...............6

ITEM 2      MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS......................9

ITEM 3      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT
            MARKET RISK.......................................................12

ITEM 4      CONTROLS AND PROCEDURES...........................................12

                                     PART II
                                OTHER INFORMATION

ITEM 1      LEGAL PROCEEDINGS.................................................12

ITEM 2      UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF
            PROCEEDS..........................................................12

ITEM 3      DEFAULTS UPON SENIOR SECURITIES...................................13

ITEM 4      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS...............13

ITEM 5      OTHER INFORMATION.................................................13

ITEM 6      EXHIBITS..........................................................13

SIGNATURES....................................................................14

CERTIFICATIONS................................................................15


                                       2
<PAGE>

PART I.     FINANCIAL INFORMATION

ITEM 1.     FINANCIAL STATEMENTS

                      E COM VENTURES, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                         July 30, 2005     January 29, 2005
                                                        ---------------    ---------------
<S>                                                     <C>                <C>
ASSETS:

Current assets:
Cash and cash equivalents                               $     1,583,619    $     1,249,543
Trade receivables, net                                        1,286,826            695,812
Inventories                                                  77,445,754         78,929,639
Prepaid expenses and other current assets                       663,027          1,149,723
                                                        ---------------    ---------------
      Total current assets                                   80,979,226         82,024,717

Property and equipment, net                                  24,811,581         23,070,723
Goodwill                                                      1,904,448          1,904,448
Other assets, net                                               587,784            817,156
                                                        ---------------    ---------------
      Total assets                                      $   108,283,039    $   107,817,044
                                                        ===============    ===============

LIABILITIES AND SHAREHOLDERS' EQUITY:

Current liabilities:
Bank line of credit                                     $    35,952,934    $    31,528,212
Accounts payable                                             12,834,293         18,111,196
Accounts payable, affiliates                                 26,977,720         23,228,325
Accrued expenses and other liabilities                        6,217,306          6,685,494
Current portion of obligations under capital leases             216,532            231,353
                                                        ---------------    ---------------
      Total current liabilities                              82,198,785         79,784,580

Convertible note payable- affiliate                           5,000,000          5,000,000
Long-term portion of obligations under capital leases         7,861,945          7,972,455
                                                        ---------------    ---------------
      Total liabilities                                      95,060,730         92,757,035
                                                        ---------------    ---------------

Contingencies (see Note 5)

Shareholders' equity:
Preferred stock, $.10 par value, 1,000,000
  shares authorized, none issued                                     --                 --
Common stock, $.01 par value, 6,250,000 shares
  authorized; 3,848,851  and 3,834,684 shares issued
  in fiscal years 2005 and 2004, respectively                    38,489             38,347
Additional paid-in capital                                   75,798,084         75,347,588
Treasury stock, at cost, 898,249 shares in fiscal
  years 2005 and 2004                                        (8,576,944)        (8,576,944)
Accumulated deficit                                         (54,037,320)       (51,748,982)
                                                        ---------------    ---------------
      Total shareholders' equity                             13,222,309         15,060,009
                                                        ---------------    ---------------
      Total liabilities and shareholders' equity        $   108,283,039    $   107,817,044
                                                        ===============    ===============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       3
<PAGE>

                      E COM VENTURES, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                         Thirteen Weeks     Thirteen Weeks    Twenty-Six Weeks   Twenty-Six Weeks
                                             Ended              Ended              Ended              Ended
                                         July 30, 2005      July 31, 2004      July 30, 2005      July 31, 2004
                                        ---------------    ---------------    ---------------    ---------------
<S>                                     <C>                <C>                <C>                <C>
Net sales                               $    54,198,660    $    48,470,731    $    97,476,545    $    92,042,197
Cost of goods sold                           32,677,293         27,602,927         58,091,703         53,669,507
                                        ---------------    ---------------    ---------------    ---------------
Gross profit                                 21,521,367         20,867,804         39,384,842         38,372,690
                                        ---------------    ---------------    ---------------    ---------------

Operating expenses:
  Selling, general and administrative        19,416,479         19,092,761         37,078,898         37,042,226
  Depreciation and amortization               1,361,059          1,480,585          2,769,566          3,032,897
                                        ---------------    ---------------    ---------------    ---------------
    Total operating expenses                 20,777,538         20,573,346         39,848,464         40,075,123
                                        ---------------    ---------------    ---------------    ---------------

Income (loss) from operations                   743,829            294,458           (463,622)        (1,702,433)
Interest expense, net                          (966,254)          (824,123)        (1,824,716)        (1,464,780)
                                        ---------------    ---------------    ---------------    ---------------
Net loss                                $      (222,425)   $      (529,665)   $    (2,288,338)   $    (3,167,213)
                                        ===============    ===============    ===============    ===============

Net loss per common share:
  Basic                                 $         (0.08)   $         (0.18)   $         (0.78)   $         (1.15)
                                        ===============    ===============    ===============    ===============
  Diluted                               $         (0.08)   $         (0.18)   $         (0.78)   $         (1.15)
                                        ===============    ===============    ===============    ===============

Weighted average number of common
  shares outstanding:
  Basic                                       2,949,378          2,866,544          2,943,986          2,758,348
                                        ===============    ===============    ===============    ===============
  Diluted                                     2,949,378          2,866,544          2,943,986          2,758,348
                                        ===============    ===============    ===============    ===============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       4
<PAGE>

                      E COM VENTURES, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                Twenty-Six         Twenty-Six
                                                                Weeks Ended        Weeks Ended
                                                               July 30, 2005      July 31, 2004
                                                              ---------------    ---------------
<S>                                                           <C>                <C>
Cash flows from operating activities:
Net loss                                                      $    (2,288,338)   $    (3,167,213)
Adjustments to reconcile net loss to net cash provided by
  (used in) operating activities:
Provision for impairment of assets and store closing                   47,104             55,328
Depreciation and amortization                                       2,769,566          3,032,897
Change in operating assets and liabilities:
  Trade receivables                                                  (591,014)        (1,306,473)
  Inventories                                                       1,483,885        (19,899,253)
  Prepaid expenses and other assets                                   599,958           (778,787)
  Accounts payable, non-affiliates                                 (5,276,903)          (407,375)
  Accounts payable, affiliates                                      3,749,395         11,463,893
  Accrued expenses and other liabilities                             (109,292)        (3,961,023)
                                                              ---------------    ---------------
Net cash provided by (used in) operating activities                   384,361        (14,968,006)
                                                              ---------------    ---------------

Cash flows from investing activities:
  Additions to property and equipment                              (4,394,314)        (1,639,262)
                                                              ---------------    ---------------
Net cash used in investing activities                              (4,394,314)        (1,639,262)
                                                              ---------------    ---------------

Cash flows from financing activities:
  Net borrowings under bank line of credit                          4,424,722          9,569,587
  Principal payments under capital lease obligations                 (125,331)          (130,785)
  Proceeds from note and interest receivable,
    shareholder and officer                                                --            327,311
  Proceeds from subordinated secured demand loan, affiliate                --          5,000,000
  Proceeds from exercise of stock options                              44,638          1,500,070
                                                              ---------------    ---------------
Net cash provided by financing activities                           4,344,029         16,266,183
                                                              ---------------    ---------------
Increase (decrease) in cash and cash equivalents                      334,076           (341,085)
Cash and cash equivalents at beginning of period                    1,249,543          1,961,310
                                                              ---------------    ---------------
Cash and cash equivalents at end of period                    $     1,583,619    $     1,620,225
                                                              ===============    ===============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       5
<PAGE>

                      E COM VENTURES, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1 - OPERATIONS AND BASIS OF PRESENTATION

      E Com Ventures,  Inc., a Florida  corporation  ("ECOMV" or the "Company"),
performs  all  of  its  operations   through  two   wholly-owned   subsidiaries,
Perfumania,  Inc.  ("Perfumania"),  a Florida corporation,  which is a specialty
retailer and wholesaler of fragrances and related products,  and perfumania.com,
Inc.,  ("perfumania.com"),  a Florida corporation, which is an Internet retailer
of fragrances and other specialty items.

      Perfumania is a leading specialty retailer and wholesale  distributor of a
wide  range  of  brand  name  and  designer  fragrances.  As of July  30,  2005,
Perfumania  operated a chain of 235 retail  stores  specializing  in the sale of
fragrances at  discounted  prices up to 75% below the  manufacturers'  suggested
retail  prices.  Perfumania's  wholesale  division  distributes  fragrances  and
related products primarily to an affiliate. Perfumania.com offers a selection of
the Company's more popular  products for sale over the Internet and serves as an
alternative shopping experience to the Perfumania retail stores.

      The condensed  consolidated  financial  statements include the accounts of
ECOMV and subsidiaries. All material intercompany balances and transactions have
been eliminated in consolidation.

      The accompanying  unaudited condensed  consolidated  financial  statements
have  been  prepared  in  accordance  with  the  rules  and  regulations  of the
Securities and Exchange  Commission  (the "SEC").  Certain  information and note
disclosures  normally  included  in annual  financial  statements,  prepared  in
accordance with accounting principles generally accepted in the United States of
America, have been condensed or omitted pursuant to those rules and regulations.
The financial information presented herein, which is not necessarily  indicative
of results to be expected for the current fiscal year,  reflect all  adjustments
which,  in the opinion of management,  are necessary for a fair  presentation of
the  interim  unaudited  condensed  consolidated  financial  statements.  It  is
suggested  that these  condensed  consolidated  financial  statements be read in
conjunction with the financial  statements and the notes thereto included in our
Annual  Report on Form 10-K for the fiscal year ended  January 29,  2005,  filed
with the SEC on April 29, 2005.

SEASONALITY AND QUARTERLY RESULTS

      Our operations  historically have been seasonal,  with higher sales in the
fourth quarter than the other three fiscal quarters. Significantly higher fourth
quarter retail sales result from increased purchases of fragrances as gift items
during the holiday season.  Our quarterly  results may vary due to timing of new
store  openings,  net  sales  contributed  by new  stores  and  fluctuations  in
comparable  sales of  existing  stores.  Results of any  interim  period are not
necessarily  indicative of the results that may be expected during a full fiscal
year.

RECLASSIFICATIONS

      Certain  fiscal year 2004 amounts have been  reclassified  to conform with
the fiscal year 2005 presentation.

NOTE 2 - ACCOUNTING FOR STOCK-BASED COMPENSATION

      In  December  2004,  the  Financial   Accounting  Standards  Board  issued
Statement of Financial Accounting Standards No. 123 (revised 2004),  Share-Based
Payment,  ("FAS  123(R)").  This  Statement  requires  companies  to expense the
estimated fair value of stock options and similar equity  instruments  issued to
employees.  Currently,  companies are required to calculate  the estimated  fair
value  of  these  share-based  payments  and can  elect to  either  include  the
estimated  cost in earnings or disclose the pro forma effect in the footnotes to
their financial statements.  We have chosen to disclose the proforma effect. The
fair value concepts were not changed  significantly in FAS 123(R);  however,  in
adopting this Standard, companies must choose among alternative valuation models
and amortization assumptions. The valuation model and amortization assumption we
have  used  continues  to be  available,  but we  have  not  yet  completed  our
assessment of the alternatives.


                                       6
<PAGE>

      In April 2005,  the SEC announced a deferral of the effective  date of FAS
123(R) for calendar year companies until the beginning of 2006. Had compensation
cost for options  granted  been  determined  in  accordance  with the fair value
provisions of SFAS No. 123, the Company's net loss and net loss per shares would
have been increased to the proforma amounts presented below.

<TABLE>
<CAPTION>
                                                Thirteen Weeks     Thirteen Weeks    Twenty-Six Weeks   Twenty-Six Weeks
                                                   Ended              Ended              Ended              Ended
                                                July 30, 2005      July 31, 2004      July 30, 2005      July 31, 2004
                                               ---------------    ---------------    ---------------    ---------------
<S>                                            <C>                <C>                <C>                <C>
Net loss as reported                           $      (222,425)   $      (529,665)   $    (2,288,338)   $    (3,167,213)

Add: Total fair value of stock based
  employee compensation expense not included
  in reported net loss, net                             (5,904)            (6,357)           (11,278)           (18,529)
                                               ---------------    ---------------    ---------------    ---------------

Proforma net loss                              $      (228,329)   $      (536,022)   $    (2,299,616)   $    (3,185,742)
                                               ===============    ===============    ===============    ===============

Proforma net loss per share:

  Basic                                        $         (0.08)   $         (0.18)   $         (0.78)   $         (1.15)
                                               ===============    ===============    ===============    ===============
  Diluted                                      $         (0.08)   $         (0.18)   $         (0.78)   $         (1.15)
                                               ===============    ===============    ===============    ===============
</TABLE>

      When the Company adopts  Statement of Financial  Accounting  Standards No.
123 (revised 2004) "Share Based  Payments"  ("SFAS  123(R)") at the beginning of
fiscal year 2006,  compensation  expense  will be recorded  for new and modified
awards.

NOTE 3 - BANK LINE OF CREDIT AND CONVERTIBLE NOTE PAYABLE, AFFILIATE

      The bank line of credit and convertible note payable, affiliate consist of
the following:

<TABLE>
<CAPTION>
                                                             July 30, 2005     January 29, 2005
                                                            ---------------    ---------------
<S>                                                         <C>                <C>
Bank line of credit, which is classified as a
  current liability, interest payable monthly,
  secured by a pledge of substantially all of
  Perfumania's assets (see below)                           $    35,952,934    $    31,528,212
                                                            ===============    ===============

Convertible note payable affiliate - long term              $     5,000,000    $     5,000,000
                                                            ===============    ===============
</TABLE>

      Perfumania's  senior secured credit facility provides for borrowings of up
to $60 million,  of which $10.4  million was  available as of July 30, 2005,  to
support  normal  working  capital   requirements  and  other  general  corporate
purposes.  Advances  under the line of credit are based on a formula of eligible
inventories and bear interest at a floating rate ranging from (a) prime to prime
plus 1.25% or (b) LIBOR plus 2.5% to 3.75%  depending on a financial ratio test.
Advances  are  secured by a first lien on all assets of  Perfumania.  The credit
facility contains limitations on additional borrowings, capital expenditures and
other items,  and contains various  covenants  including a fixed charge coverage
ratio, a leverage ratio and capital  expenditure  limits as defined.  The credit
facility expires in May 2007. As of July 30, 2005,  Perfumania was in compliance
with its covenant requirements.


                                       7
<PAGE>

      Glenn and Stephen Nussdorf (the  "Nussdorfs") own approximately 39% of the
Company's  outstanding  common  stock and they are officers  and  principals  of
Quality  King  Distributors,  Inc.  ("Quality  King").  Stephen  Nussdorf is the
Chairman of the Company's  Board of  Directors.  In first quarter of fiscal 2004
the Nussdorfs made a $5,000,000  subordinated secured demand loan to Perfumania.
The demand  loan bore  interest  at the prime  rate plus 1%,  had no  prepayment
penalties,  required  quarterly  interest payments and was secured by a security
interest in Perfumania's assets pursuant to a Security  Agreement,  by and among
Perfumania  and the  Nussdorfs.  The loan was  subordinate  to all bank  related
indebtedness.

      In  the  fourth  quarter  of  fiscal  year  2004,  the  Company  issued  a
Subordinated  Convertible  Note (the  "Convertible  Note") in  exchange  for the
$5,000,000  subordinated  secured demand loan. The Convertible Note has the same
interest  and  security  terms as the  subordinated  secured  demand loan but is
payable in January 2007 and allows the Nussdorfs to convert the Convertible Note
into shares of the Company's common stock at a conversion price of $11.25.

NOTE 4 - BASIC AND DILUTED LOSS PER COMMON SHARE

      Basic loss per common share has been  computed by dividing net loss by the
weighted average number of common shares  outstanding during the period. For all
periods  presented in the  accompanying  condensed  consolidated  statements  of
operations,  incremental  shares  attributed  to  outstanding  stock options and
convertible notes were not included because the results would be anti-dilutive.

NOTE 5 - CONTINGENCIES

      The Company is  involved  in various  legal  proceedings  in the  ordinary
course of business.  Management  cannot  presently  predict the outcome of these
matters,  although  management  believes  that the ultimate  resolution of these
matters should not have a materially  adverse effect on the Company's  financial
position.

NOTE 6 - RELATED PARTY TRANSACTIONS

      Parlux Fragrances,  Inc.  ("Parlux") owns 378,102 shares, or approximately
13%, of the Company's outstanding common stock. Purchases of product from Parlux
and Quality  King were  approximately  $22.2  million and $38.1  million for the
first  twenty-six  weeks of  fiscal  2005 and  2004  respectively,  representing
approximately   40%  and  52%  of  the  Company's  total  inventory   purchases,
respectively.   The  amount  due  to  related   parties  at  July  30,  2005  is
approximately $27.2 million resulting from inventory purchases,  is non-interest
bearing  and is included in accounts  payable,  affiliates  in the  accompanying
condensed  consolidated  balance  sheets.  Purchases  from  related  parties are
generally payable in 90 days,  however,  due to the seasonality of the Company's
business, these terms are sometimes extended.

      The Company sold  approximately $8.6 million and $6.7 million of wholesale
merchandise  to Quality King for the first  twenty-six  weeks of fiscal 2005 and
2004, respectively.

NOTE 7 - SEGMENT INFORMATION

      The Company operates in two industry segments,  specialty retail sales and
wholesale distribution of fragrances and related products.  Retail sales include
sales through our Internet  site,  perfumania.com.  Substantially  all wholesale
sales during fiscal 2005 were to Quality King. The Company, through its supplier
relationships,  is able to  obtain  certain  merchandise  at better  prices  and
quantities  than  Quality  King.  Financial  information  for these  segments is
summarized in the following table.


                                       8
<PAGE>

<TABLE>
<CAPTION>
                       Thirteen Weeks          Thirteen Weeks         Twenty-Six Weeks        Twenty-Six Weeks
                           Ended                   Ended                   Ended                   Ended
                       July 30, 2005           July 31, 2004           July 30, 2005           July 31, 2004
                      ---------------         ---------------         ---------------         ---------------
<S>                   <C>                     <C>                     <C>                     <C>
Net sales:
    Retail            $    48,964,595         $    44,884,432         $    88,901,020         $    83,083,089
    Wholesale               5,234,065               3,586,299               8,575,525               8,959,108
                      ---------------         ---------------         ---------------         ---------------
                      $    54,198,660         $    48,470,731         $    97,476,545         $    92,042,197
                      ===============         ===============         ===============         ===============

Gross profit:
    Retail            $    21,190,818         $    20,673,744         $    38,843,419         $    37,824,145
    Wholesale                 330,549                 194,060                 541,423                 548,545
                      ---------------         ---------------         ---------------         ---------------
                      $    21,521,367         $    20,867,804         $    39,384,842         $    38,372,690
                      ===============         ===============         ===============         ===============
</TABLE>

NOTE 8 - NON CASH TRANSACTIONS

      Supplemental  disclosures of non-cash  investing and financing  activities
are as follows:

<TABLE>
<CAPTION>
                                                         For the Twenty-Six Weeks Ended
                                                       ----------------------------------
                                                       July 30, 2005        July 31, 2004
                                                       ----------------------------------
<S>                                                    <C>                  <C>
Building under capital lease                           $          --        $     463,525
Accured compensation for President and
    Chief Executive Officer contributed to capital     $     406,000        $          --
Cash paid during the period for:
    Interest                                           $   1,705,123        $   1,351,084
</TABLE>

ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Comparison  of the Thirteen  Weeks Ended July 30, 2005 with the  Thirteen  Weeks
Ended July 31, 2004.

      Net sales  increased  11.8% from $48.5 million in the thirteen weeks ended
July 31, 2004 to $54.2  million in the thirteen  weeks ended July 30, 2005.  The
increase  in sales was due to an  increase of $1.6  million in  wholesale  sales
combined with a $4.1 million increase in retail store sales.

      Wholesale  sales were $5.2 million for the  thirteen  weeks ended July 31,
2005  compared  to $3.6  million for the  thirteen  weeks ended July 31, 2004 as
product  sales   requests  were  received   earlier  than  in  the  prior  year.
Substantially  all wholesale sales during the second quarter of fiscal 2005 were
made to Quality King.

      Retail sales were $49.0 million for the thirteen weeks ended July 30, 2005
compared  to $44.9  million for the  thirteen  weeks  ended July 31,  2004.  The
overall  increase in retail sales and a 6.9% increase in comparable  store sales
over the same period of the prior year resulted from additional  price reduction
promotional  events,  improvement  in our inventory  product mix and depth,  and
general  improvements  in the retail  industry.  Comparable  store sales measure
sales from stores that have been open for one year or more.  The average  number
of stores  operated was 234 in the second quarter of fiscal 2005,  versus 231 in
the prior year's comparable period.


                                       9
<PAGE>

      Gross profit increased 3.1% from $20.9 million in the thirteen weeks ended
July 31, 2004 (43.1% of total net sales) to $21.5 million in the thirteen  weeks
ended July 30, 2005 (39.7% of total net sales). The increase in gross profit was
due to the increase in sales volume.  As a percentage of net sales,  total gross
profit in the thirteen weeks ended July 30, 2005  decreased  versus the thirteen
weeks ended July 31, 2004 due to more promotional events with price reductions.

      Selling,  general and  administrative  expenses  increased 1.7% from $19.1
million  in the  thirteen  weeks  ended  July 31,  2004 to $19.4  million in the
thirteen weeks ended July 30, 2005. The increase was largely attributable to the
increase  in new stores and the  resulting  increased  spending  for  marketing,
advertising, occupancy and staffing needs to open these stores. Depreciation and
amortization was approximately $1.4 million in the thirteen weeks ended July 31,
2005 compared to $1.5 million for the thirteen weeks ended July 31, 2004.

      Interest expense,  net was  approximately  $966,000 for the thirteen weeks
ended July 30, 2005  compared  with  $824,000  in the same period for 2004.  The
increase in interest expense was due to a higher average balance  outstanding on
the Company's line of credit and higher interest rates.

      As a result of the  foregoing,  our net loss  decreased  to  approximately
($222,000)  in the thirteen  weeks ended July 30, 2005 compared to a net loss of
($530,000) in the thirteen weeks ended July 31, 2004. Net loss per share for the
second fiscal quarter of 2005 and 2004 was ($0.08) and ($0.18), respectively.

Comparison of the Twenty-six weeks Ended July 30, 2005 with the Twenty-six weeks
Ended July 31, 2004.

      Net sales increased 5.9% from $92.0 million in the twenty-six  weeks ended
July 31, 2004 to $97.5 million in the twenty-six  weeks ended July 30, 2005. The
increase in sales was primarily due to a 7.0%  increase in  Perfumania's  retail
sales.  Retail  sales  increased  as a  result  of  additional  price  reduction
promotional events,  higher average inventories,  improvement in the product mix
and depth of inventories,  and general  improvements in the retail industry.  In
addition, comparable store sales increased by 6.2% in the first twenty-six weeks
of fiscal 2005.  During the  twenty-six  weeks ended July 30, 2005,  the average
number of stores  operated  was 229  versus 231 in the prior  year's  comparable
period.

      Wholesale sales were $8.6 million for the twenty-six  weeks ended July 31,
2005  compared to $9.0  million  for the  twenty-six  weeks ended July  31,2004.
Substantially  all wholesale  sales during the  twenty-six  weeks ended July 31,
2005 were to Quality King.

      Gross profit  increased  2.6% from $38.4 million in the  twenty-six  weeks
ended  July 31,  2004  (41.7%  of total  net  sales)  to  $39.4  million  in the
twenty-six weeks ended July 30, 2005 (40.4% of total net sales). The increase in
gross profit was due to the  increase in sales  volume.  As a percentage  of net
sales, gross profit in the twenty-six weeks ended July 30, 2005 decreased versus
the  twenty-six  weeks ended July 31, 2004, due to price  reduction  promotional
events.

      Selling,  general  and  administrative  expenses  were  not  significantly
changed from $37.0 million in the twenty-six  weeks ended July 31, 2004 to $37.1
million  in  the  twenty-six  weeks  ended  July  30,  2005.   Depreciation  and
amortization was  approximately  $2.8 million in the twenty-six weeks ended July
30, 2005 and $3.0 million in the twenty-six weeks ended July 31, 2004. Reduction
in  amortization  expenses were largely due to fully  amortized  software  costs
associated with year 2000 upgrades.

      Interest expense,  net was  approximately  $1.8 million for the twenty-six
weeks ended July 30, 2005 compared with $1.5 million in the comparable period of
2004.  The  increase in interest  expense was due to higher  interest  rates and
higher average  borrowings  outstanding for the twenty-six  weeks ended July 30,
2005 versus the comparable period of 2004.

      As a result of the  foregoing,  our net loss decreased from ($3.2) million
in the twenty-six  weeks ended July 31, 2004, to a net loss of ($2.3) million in
the twenty-six  weeks ended July 30, 2005. Net loss per share for the twenty-six
weeks  ended  July  30,  2005  and  July  31,  2004  was  ($0.78)  and  ($1.15),
respectively.


                                       10
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

      Our principal funding requirements are for inventory purchases, renovation
of existing stores, and selectively opening new stores. For the first twenty-six
weeks of fiscal  2005,  these  capital  requirements  generally  were  satisfied
through borrowings under our credit facility.

      At  July  30,  2005,  we  had  a  seasonal  negative  working  capital  of
approximately  $1.2 million  compared to working capital of  approximately  $2.2
million at January 29, 2005. The change was primarily due to the net loss during
the current  period,  increased  spending on store  construction  and  increased
borrowings due to the seasonality of our business.

      Net cash  provided by operating  activities  during the  twenty-six  weeks
ended July 30, 2005 was approximately  $0.4 million compared with  approximately
$15.0 million used in operating  activities  during the same period of the prior
year. The increase in cash provided by operating activities was primarily due to
a reduction  in our need for an  inventory  build up during the  current  period
compared  with our  inventory  needs for the same period  during the prior year.
During  the  prior  year our  average  inventory  balances  were  lower  and our
operating  cash was used to increase  inventories.  Our  purchases  from related
parties are generally payable in 90 days,  however due to the seasonality of our
business these terms are sometimes extended, enhancing our liquidity.

      Net cash used in investing  activities was  approximately  $4.4 million in
the first  twenty-six  weeks ended July 30, 2005 compared to $1.6 million in the
twenty-six weeks ended July 31, 2004. The current period's investing  activities
primarily  represented  spending for new stores and  construction in progress on
other new stores scheduled for completion  during the second half of fiscal year
2005.

      During the twenty-six weeks ended July 30, 2005,  Perfumania opened 13 new
stores and relocated 2 existing stores.  At July 30, 2005,  Perfumania  operated
235 stores compared to 231 stores as of July 31, 2004. Our focus is on improving
the profitability of existing stores and selectively opening new stores. We plan
to open  approximately 8 new stores and close  approximately 3 stores during the
remainder of fiscal year 2005.

      Net cash  provided by  financing  activities  during the first  twenty-six
weeks of fiscal 2005 was approximately  $4.3 million,  primarily from borrowings
under our line of credit, compared with approximately $16.3 million for the same
period in the prior year. In the prior year $5 million in proceeds were received
from  a  subordinated   secured  note  payable  to  an  affiliate,   along  with
approximately $9.6 million in additional borrowings from our line of credit.

      Perfumania's  senior secured credit facility provides for borrowings of up
to $60 million,  of which $10.4  million was  available as of July 30, 2005,  to
support  normal  working  capital   requirements  and  other  general  corporate
purposes.  Advances  under the line of credit are based on a formula of eligible
inventories and bear interest at a floating rate ranging from (a) prime to prime
plus 1.25% or (b) LIBOR plus 2.5% to 3.75%  depending on a financial ratio test.
Advances  are  secured by a first lien on all assets of  Perfumania.  The credit
facility contains limitations on additional borrowings, capital expenditures and
other items,  and contains various  covenants  including a fixed charge coverage
ratio, a leverage ratio and capital  expenditure  limits as defined.  The credit
facility expires in May 2007. As of July 30, 2005,  Perfumania was in compliance
with its covenant requirements.

      We believe that our cash balances,  the available borrowing capacity under
our credit  facility and the projected  future  operating  results will generate
sufficient  liquidity to support the Company's needs for the next twelve months,
however there can be no assurance that our plans will be successful.



                                       11
<PAGE>

CRITICAL ACCOUNTING POLICIES

      Our  condensed  consolidated  financial  statements  have been prepared in
accordance with accounting principles generally accepted in the United States of
America for  interim  information.  Presentation  of these  statements  requires
management to make judgments and estimates.  As such, some  accounting  policies
have a significant impact on amounts reported in these financial statements. The
judgments  and  estimates  made can  significantly  affect  results.  Materially
different  amounts  would be reported  under  different  conditions  or by using
different  assumptions.  A summary of those critical  accounting policies can be
found in our 2004 Annual Report on Form 10-K.

FORWARD LOOKING STATEMENTS

      Some of the  statements in this  quarterly  report,  including  those that
contain  the  words  "anticipate,"   "believe,"  "plan,"  "estimate,"  "expect,"
"should,"  "intend,"  and  other  similar   expressions,   are  "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  These  forward-looking  statements  involve  known and unknown  risks,
uncertainties  and other factors that may cause our actual results,  performance
or  achievements  of those of our industry to be materially  different  from any
future  results,  performance  or  achievements  expressed  or  implied by those
forward-looking  statements.  Among the factors that could cause actual results,
performance or achievement to differ  materially from those described or implied
in the  forward-looking  statements are our ability to service our  obligations,
our  ability  to comply  with the  covenants  in our  credit  facility,  general
economic conditions including a decrease in discretionary spending by consumers,
competition, potential technology changes, changes in or the lack of anticipated
changes in the regulatory environment in various countries, the ability to raise
additional capital to finance  expansion,  the risks inherent in new product and
service  introductions  and the  entry  into new  geographic  markets  and other
factors included in our filings with the Securities and Exchange Commission (the
"SEC"),  including  the Risk Factors  included in our 2004 Annual Report on From
10-K filed with the SEC. Those Risk Factors  contained in our 2004 Annual Report
on Form 10-K are  incorporated  herein by this reference to them.  Copies of our
SEC filings are available  from the SEC or may be obtained upon request from us.
We do not undertake any obligation to update the information  contained  herein,
which speaks only as of this date.

ITEM 3.     QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

      During the  quarter  ended  July 30,  2005,  there  have been no  material
changes in the information  about our market risks as of January 29, 2005 as set
forth in Item 7A of the 2004 Form 10-K.

ITEM 4.     CONTROLS AND PROCEDURES

      Our Chief Executive  Officer and Chief  Financial  Officer have concluded,
based on their evaluation as of July 30, 2005, that our disclosure  controls and
procedures  are  effective.  There have been no changes in our internal  control
over  financial  reporting  during the  quarter  ended  July 30,  2005 that have
materially  affected or are reasonably  likely to materially affect our internal
control over financial reporting.

PART II.    OTHER INFORMATION

ITEM 1.     LEGAL PROCEEDINGS

            Not applicable.

ITEM 2.     UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

            Not applicable.


                                       12
<PAGE>

ITEM 3.     DEFAULTS UPON SENIOR SECURITIES

            Not applicable.

ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

            Not applicable.

ITEM 5.     OTHER INFORMATION

            Not applicable.

ITEM 6.     EXHIBITS

            Exhibits
            Index to Exhibits

            Exhibit No.
            -----------

            31.1        Certification  by Chief  Executive  Officer  pursuant to
                        Section 302 of the Sarbanes-Oxley Act of 2002.

            31.2        Certification  by Chief  Financial  Officer  pursuant to
                        Section 302 of the Sarbanes-Oxley Act of 2002.

            32.1        Certification  by Chief  Executive  Officer  pursuant to
                        Section 906 of the Sarbanes-Oxley Act of 2002.

            32.2        Certification  by Chief  Financial  Officer  pursuant to
                        Section 906 of the Sarbanes-Oxley Act of 2002.


                                       13
<PAGE>

                              E COM VENTURES, INC.

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  the  report  to be  signed  on its  behalf  by the
undersigned, thereunto duly authorized.

                                              E COM VENTURES, INC.
                                                 (Registrant)


Date: September 2, 2005         By: /S/ Michael W. Katz
                                    --------------------------------------------
                                    Michael W. Katz
                                    President and Chief Executive Officer
                                    (Principal Executive Officer)


                                By: /S/ A. Mark Young
                                    --------------------------------------------
                                    A. Mark Young
                                    Chief Financial Officer
                                    (Principal Financial and Accounting Officer)


                                       14