Exhibit 10.3 (c)

                             AMENDMENT TO
                  REIMBURSEMENT OF EXPENSE AGREEMENT


              This  Amendment  to  Reimbursement   of  Expense   Agreement  (the
     AAmendment@) is made as of October 1, 1997, by and among Financial  Holding
     Corporation,  a  Missouri  corporation,  Americo  Life,  Inc.,  a  Missouri
     corporation  (AAmerico@),  Great Southern Life Insurance  Company,  a Texas
     corporation  (AGreat  Southern@),  Premium Financing  Specialists,  Inc., a
     Missouri  corporation,  Argus Health Systems,  Inc., a Delaware corporation
     (AArgus@), United Fidelity Life Insurance Company, a Texas corporation, The
     College Life Insurance Company of America, a Texas corporation, PFS Holding
     Company, a Missouri corporation,  College Insurance Group, Inc., a Missouri
     corporation,  National  Farmers  Union  Life  Insurance  Company,  a  Texas
     corporation,  and  Financial  Assurance  Life  Insurance  Company,  a Texas
     corporation (formerly, Financial Assurance Incorporated) (collectively, the
     foregoing  are referred to herein as the AExisting  Parties@),  and Americo
     Services,  Inc., a Missouri  corporation  (AASI@),  and The Ohio State Life
     Insurance Company, an Ohio corporation (AOSL@).

              WHEREAS,   the   Existing   Parties   entered  into  that  certain
     Reimbursement  of  Expense  Agreement  dated  as of July  30,  1993,  which
     agreement was amended as of August 29, 1997 (as amended,  the AAgreement@);
     and

              WHEREAS, Great Southern acquired all the outstanding capital stock
     of OSL effective as of April 15, 1997; and

              WHEREAS,  ASI is a wholly owned subsidiary of Americo; and

              WHEREAS,  the Existing Parties wish to amend the Agreement so that
     OSL and ASI will each become a party to the Agreement,  and each of OSL and
     ASI desires to become a party to the Agreement; and

              WHEREAS, the Existing Parties wish to amend the Agreement to
     remove Argus from the Agreement;

              NOW,  THEREFORE,  in  consideration of the premises and other good
     and valuable consideration, the receipt and sufficiency of which are hereby
     acknowledged, effective as of October 1, 1997:

                      (a) the  Existing  Parties  agree  that the  Agreement  is
              hereby  amended to apply to OSL and ASI,  and that each of OSL and
              ASI  shall  henceforth  enjoy  all  rights  of  a  party  to  such
              Agreement; and



<PAGE>

                      (b) by their  respective  execution  and  delivery of this
              Amendment,  each of OSL and ASI  agree to be bound by the terms of
              the Agreement as a party thereto; and

                      (c) the Agreement shall cease to apply to Argus, and Argus
              shall   thereafter  have  no  rights  or  obligations   under  the
              Agreement.


              Except as herein amended, the Agreement shall remain in full force
              and effect without change.


              IN WITNESS  WHEREOF,  the  Existing  Parties  and OSL and ASI have
     executed this Amendment as of the date first above written.


     AMERICO LIFE, INC.                           GREAT SOUTHERN LIFE INSURANCE
                                                  COMPANY

     By                                           By
         Name                                     Name
         Title                                    Title

     PREMIUM FINANCING                            FINANCIAL HOLDING CORPORATION
     SPECIALISTS, INC.

     By                                           By
         Name                                     Name
         Title                                    Title

     UNITED FIDELITY LIFE                         THE COLLEGE LIFE INSURANCE
     INSURANCE COMPANY                            COMPANY OF AMERICA

     By                                           By
         Name                                     Name
         Title                                    Title
<PAGE>

PFS HOLDING COMPANY                               AMERICO SERVICES, INC.

     By                                           By
         Name                                     Name
         Title                                    Title

NATIONAL FARMERS UNION                            COLLEGE INSURANCE GROUP, INC.
LIFE INSURANCE COMPANY

     By                                           By
         Name                                     Name
         Title                                    Title

ARGUS HEALTH SYSTEMS, INC.                        FINANCIAL ASSURANCE LIFE
                                                  INSURANCE COMPANY

     By                                           By
         Name                                     Name
         Title                                    Title

THE OHIO STATE LIFE
INSURANCE COMPANY

     By
         Name
         Title