EXHIBIT 31.1


                                 CERTIFICATIONS


           PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002



I, Michael W. Katz, certify that:

(1)   I have  reviewed  this  quarterly  report on Form 10-Q of E Com  Ventures,
      Inc.;

(2)   Based on my knowledge,  this quarterly  report does not contain any untrue
      statement of a material fact or omit to state a material fact necessary to
      make the statements made, in light of the  circumstances  under which such
      statements were made, not misleading with respect to the period covered by
      this quarterly report; and

(3)   Based on my  knowledge,  the  financial  statements,  and other  financial
      information  included  in this  quarterly  report,  fairly  present in all
      material respects the financial condition,  results of operations and cash
      flows of the  registrant  as of, and for,  the periods  presented  in this
      quarterly report.

(4)   The registrant's  other  certifying  officer and I (herein the "Certifying
      Officers") are responsible  for  establishing  and maintaining  disclosure
      controls and  procedures  (as defined in Exchange Act Rules  13a-15(e) and
      15d-15(e)) for the registrant and we have:

      (a)   designed such  disclosure  controls and  procedures,  or caused such
            disclosure and procedures to be designed under our  supervision,  to
            ensure  that  material   information  relating  to  the  registrant,
            including  its  consolidated  subsidiaries,  is made  known to us by
            others  within  those  entities,  particularly  during the period in
            which this report is being prepared;

      (b)   evaluated the effectiveness of the registrant's  disclosure controls
            and  procedures and presented in this report our  conclusions  about
            the effectiveness of the disclosure  controls and procedures,  as of
            the  end  of the  period  covered  by  this  report  based  on  such
            evaluation; and

      (c)   disclosed  in this  report any change in the  registrant's  internal
            control  over   financial   reporting   that  occurred   during  the
            registrant's   most  recent  fiscal   quarter  that  has  materially
            affected,   or  is  reasonably  likely  to  materially  affect,  the
            registrant's internal control over financial reporting; and

(5)   The  registrant's  Certifying  Officers have disclosed,  based on our most
      recent  evaluation of internal  control over financial  reporting,  to the
      registrant's auditors and the audit committee of the registrant's board of
      directors (or persons performing the equivalent functions):


      (a)   all significant  deficiencies and material  weaknesses in the design
            or operation of internal control over financial  reporting which are
            reasonably  likely to adversely affect the  registrant's  ability to
            record, process, summarize and report financial information; and


      (b)   any fraud,  whether or not  material,  that  involves  management or
            other  employees  who have a  significant  role in the  registrant's
            internal control over financial reporting.


Date: June 11, 2004


By: /S/ MICHAEL W. KATZ
   --------------------
Michael W. Katz
Chief Executive Officer and President