COURT OF APPEALS

DECISION

DATED AND FILED

September 19, 2019

Sheila T. Reiff

Clerk of Court of Appeals

NOTICE

This opinion is subject to further editing. If 

published, the official version will appear in 

the bound volume of the Official Reports. 

A party may file with the Supreme Court a 

petition to review an adverse decision by the 

Court of Appeals. See WIS. STAT. § 808.10 

and RULE 809.62. 

Appeal No. 2018AP1454-CR Cir. Ct. No. 2010CF31

STATE OF WISCONSIN IN COURT OF APPEALS

DISTRICT IV

STATE OF WISCONSIN,

 PLAINTIFF-RESPONDENT,

 V.

BRUCE A. MOORE,

 DEFENDANT-APPELLANT.

APPEAL from a judgment and an order of the circuit court for 

Juneau County: RICHARD O. WRIGHT and BERNARD N. BULT, Judges. 

Affirmed. 

Before Fitzpatrick, P.J., Blanchard and Kloppenburg, JJ.

Per curiam opinions may not be cited in any court of this state as precedent 

or authority, except for the limited purposes specified in WIS. STAT. RULE 809.23(3). 
No. 2018AP1454-CR

2

¶1 PER CURIAM. Bruce Moore appeals a judgment of conviction and 

a circuit court order that denied his postconviction motion. The Honorable 

Richard O. Wright entered the judgment of conviction. The Honorable Bernard N. 

Bult entered the order denying the postconviction motion. Moore contends that 

his plea was not knowing, intelligent, and voluntary, and that he is therefore 

entitled to plea withdrawal. He also contends that he was denied the constitutional 

right to the effective assistance of counsel in connection with his plea. For the 

reasons set forth below, we reject those contentions. We affirm. 

¶2 In October 2010, the State charged Moore with attempted sexual 

assault of a child under sixteen years of age, sexual assault of a child under sixteen 

years of age, and repeated sexual assault of a child. Pursuant to a plea agreement, 

Moore pled no contest to sexual assault of a child under sixteen years of age. The 

remaining counts were dismissed and read in, and the State agreed not to charge 

two misdemeanor offenses and to cap its sentencing recommendation at the 

recommendation in the presentence investigation report (PSI). At sentencing, the 

State argued that the circuit court should follow the PSI recommendation of six 

years of initial confinement and fifteen years of extended supervision. The 

defense asked for a long term of probation with one year of conditional jail time. 

The court sentenced Moore to six years of initial confinement and six years of 

extended supervision. 

¶3 In August 2017, Moore filed a postconviction motion to withdraw 

his plea. He argued that he was entitled to plea withdrawal because the plea 

colloquy was defective and he did not know the information that should have been 

provided. Specifically, Moore argued that the circuit court failed to ensure that he 

understood that he was admitting to sexual intercourse with the victim or that he 

understood that “sexual contact” requires a showing that the contact was for the 
No. 2018AP1454-CR

3

defendant’s sexual gratification. He also argued that the court did not ensure that 

he understood that the court was not bound by the parties’ sentencing 

recommendations. He asserted that he did not, in fact, understand that 

information. 

¶4 Moore also argued that he was entitled to withdraw his plea because

his counsel was ineffective in connection with Moore’s decision to enter a plea. 

He argued that his counsel was ineffective by failing to investigate reliability 

issues with the victim’s statements and failing to inform Moore of the potential to 

attack the victim’s credibility at trial. He asserted that, had his counsel informed 

him of that possible defense at trial, he would not have entered a plea but would 

have insisted on going to trial. 

¶5 The circuit court granted Moore an evidentiary hearing on the 

motion, at which both Moore and his trial counsel testified. After the hearing, the 

circuit court found that Moore understood the information that was missing from 

the plea colloquy and that Moore’s trial counsel was not ineffective. The court 

therefore denied Moore’s postconviction motion. Moore appeals. 

¶6 A defendant is entitled to withdraw a plea after sentencing if the 

defendant proves that denying plea withdrawal will result in a manifest injustice. 

State v. Brown, 2006 WI 100, ¶18, 293 Wis. 2d 594, 716 N.W.2d 906. A manifest 

injustice results from a plea that was not knowingly, intelligently, and voluntarily 

entered. Id. One way that a defendant may show that a plea was not knowing, 

intelligent, and voluntary is to identify a defect in the plea colloquy and allege that 

the defendant did not understand the missing information. State v. Negrete, 2012 

WI 92, ¶19, 343 Wis. 2d 1, 819 N.W.2d 749. Another way to show a manifest 

injustice is to allege that counsel was ineffective in connection with the 
No. 2018AP1454-CR

4

defendant’s decision to enter a plea. State v. Dillard, 2014 WI 123, ¶84, 358 Wis. 

2d 543, 859 N.W.2d 44. 

¶7 If a postconviction motion identifies a defect in the plea colloquy 

and alleges that the defendant did not understand the information that should have 

been provided, the burden shifts to the State to prove at an evidentiary hearing that 

the plea was knowing, intelligent, and voluntary. Brown, 293 Wis. 2d 594, ¶¶39-

40. If a postconviction motion seeks plea withdrawal based on ineffective 

assistance of counsel, and the motion alleges sufficiently material facts that, if 

true, entitle the defendant to relief, the defendant has the burden to prove those 

allegations at the motion hearing. Id., ¶42. We accept a circuit court’s factual 

findings following a postconviction motion hearing unless those findings are 

clearly erroneous, but we independently review whether those facts entitle the 

defendant to plea withdrawal. See Dillard, 358 Wis. 2d 543, ¶132. 

¶8 Moore contends that the State failed to meet its burden to prove that 

Moore understood that he was pleading no contest to sexual assault by sexual 

intercourse. He argues that both he and his trial counsel believed that he was 

pleading to sexual assault by sexual contact, but that he in fact pled to sexual 

assault by sexual intercourse. Moore points out that count two of the information 

charged Moore with second-degree sexual assault of a child under WIS. STAT.

§ 948.02(2) (2017-18),1and alleged that Moore “did have sexual intercourse with 

a child under the age of sixteen.” Moore points out that, at the plea hearing, 

defense counsel stated that Moore was pleading no contest to count two of the 

 

1

 All references to the Wisconsin Statutes are to the 2017-18 version unless otherwise

noted. The pertinent provisions of the current WIS. STAT. § 948.02(2) are identical to the version 

in effect at the time of the offense in this case. 
No. 2018AP1454-CR

5

information. He points out that the judgment of conviction indicates that Moore 

was convicted of count 2, second-degree sexual assault of a child under 

§ 948.02(2). He argues that it follows that he was actually convicted of sexual 

assault by sexual intercourse, not by sexual contact, and that his plea was therefore 

not knowingly entered. We are not persuaded. 

¶9 Second-degree sexual assault of a child is committed by having 

sexual contact or sexual intercourse with a person who has not attained the age of 

sixteen years. WIS. STAT. § 948.02(2). While the information alleged that Moore 

committed the offense by having sexual intercourse with the victim, Moore does 

not cite anything from the plea hearing indicating that Moore pled no contest to 

committing the offense by sexual intercourse as opposed to by sexual contact. 

That is, the allegation in the information was that Moore committed the offense by 

sexual intercourse, but Moore did not make that specific admission at the plea 

hearing. Rather, Moore pled no contest to the offense of § 948.02(2), which is 

committed by sexual intercourse or sexual contact. Moreover, the facts from the 

complaint and the preliminary hearing, which established the factual basis for the 

plea, included allegations of both sexual contact and sexual intercourse. Thus, the 

allegation of sexual intercourse in the information, which Moore did not 

specifically admit at the plea hearing, does not render the plea unknowingly 

entered. 

¶10 Moore also contends that the State failed to prove that Moore 

understood the definition of “sexual contact” at the time he entered his plea. “To 

understand the nature of the charge, the defendant must be aware of all the 

essential elements of the crime.” State v. Jipson, 2003 WI App 222, ¶9, 267 Wis. 

2d 467, 671 N.W.2d 18. “Sexual contact” is defined in WIS. STAT. § 948.01(5)(a) 

as an intentional touching of intimate parts for the purpose of sexual gratification. 
No. 2018AP1454-CR

6

“While ... the purpose of the sexual contact is not an element of the crime listed 

under WIS. STAT. § 948.02(2), but rather is a definition of the element ‘sexual 

contact’ found in ... § 948.01(5), the courts have nevertheless crafted this to be an 

element of the offense.” Jipson, 267 Wis. 2d 467, ¶9. Thus, the essential 

elements of second-degree sexual assault of a child include that “the alleged 

contact was for the purpose of defendant’s sexual gratification or the victim’s 

humiliation.” Id. Accordingly, “to understand the nature of the charge, a 

defendant pleading to sexual assault based on sexual contact must be told the 

specific statutory definition of sexual contact in ... § 948.01(5).” State v. 

Hendricks, 2018 WI 15, ¶22, 379 Wis. 2d 549, 906 N.W.2d 666.

¶11 The circuit court made the following factual findings based on the 

testimony at the postconviction motion hearing. Moore’s trial counsel explained 

to Moore that the State would have to prove the elements of sexual assault at trial 

for Moore to be convicted. An elements sheet attached to the plea questionnaire 

listed the elements of second degree sexual assault of a child as: (1) sexual 

contact or sexual intercourse with a child; and (2) that the child had not attained 

the age of sixteen years. Counsel read those elements to Moore and described

each of the elements to him. As part of that process, counsel and Moore discussed 

the definition of “sexual contact.” 

¶12 Moore argues that his trial counsel’s testimony at the postconviction 

motion hearing was insufficient to establish that counsel explained to Moore that 

the contact must have been for Moore’s sexual gratification. Moore points out that 

his counsel never testified specifically that his explanation of “sexual contact” 

included the sexual gratification component. Moore also points to defense 

counsel’s testimony that counsel believed that the court accurately stated the 

elements at the plea hearing, and that counsel discussed with Moore the elements 
No. 2018AP1454-CR

7

of the offense attached to the plea questionnaire, none of which included the 

definition of sexual contact. Moore argues that defense counsel’s testimony thus 

established that he had not, in fact, explained that an essential element of sexual 

assault of a child is that the contact was for the defendant’s sexual gratification. 

He also argues that nothing at the postconviction motion hearing established that 

he not only “had the proper information,” but also “understood that information,” 

citing State v. Howell, 2007 WI 75, ¶50, 301 Wis. 2d 350, 734 N.W.2d 48 (for a 

sufficient plea colloquy, “the circuit court should have established not only that 

Howell had the proper information but also that he understood that information”). 

¶13 The State responds that it met its burden to establish that Moore 

understood the definition of sexual contact when he entered his plea. It argues that 

Moore’s trial counsel’s testimony showed that counsel explained to Moore that 

sexual contact includes a gratification element. It contends that the fact that 

counsel affirmed that the circuit court and the plea questionnaire attachment 

accurately recited the elements did not mean that counsel did not provide any 

additional information to Moore. Moore replies that the State’s argument requires 

this court to infer that Moore’s trial counsel explained the gratification element to 

Moore based on counsel’s testimony that he explained sexual contact to Moore. 

Moore argues that such an inference is not reasonable based on counsel’s other 

testimony that the circuit court and the plea questionnaire attachment accurately 

listed the elements. 

¶14 We conclude that the State met its burden to establish that Moore 

understood the sexual gratification element. Moore’s trial counsel described and 

defined “sexual contact” for Moore, supporting the reasonable inference that 

counsel explained to Moore that the definition of “sexual contact” is an intentional 

touching for purposes of the defendant’s sexual gratification. See WIS. STAT.
No. 2018AP1454-CR

8

§ 948.01(5). We are not persuaded by Moore’s contention that his counsel could 

not have provided that information because counsel affirmed that the elements 

were properly recited by the court and on the plea questionnaire attachment, 

neither of which set forth the gratification element. We do not read that testimony 

as indicating that counsel did not provide any additional information to Moore in 

his description of the elements. Rather, counsel’s testimony that he both described 

and defined “sexual contact” for Moore supports the reasonable inference that 

counsel explained to Moore the statutory definition of “sexual contact,” which 

includes the sexual gratification element. Further, Moore points to no testimony 

indicating that his trial counsel gave him an incorrect definition of “sexual 

contact.” We therefore conclude that the circuit court properly denied Moore’s 

motion to withdraw his plea based on a lack of understanding of the elements of 

second-degree sexual assault of a child. 

¶15 Moore also contends that the State presented no evidence to counter 

Moore’s assertion that he did not understand that the court was not bound by his 

counsel’s sentencing recommendation.2 The State responds that the record 

 

2

 We note that Moore cites no authority for the proposition that the circuit court has an 

affirmative duty to ensure that the defendant understands that the court is not bound by the 

defense’s sentencing recommendation that is not joined by the State, such that failure to do so is a 

defect in the plea colloquy. See State v. Brown, 2006 WI 100, ¶35, 293 Wis. 2d 594, 716 

N.W.2d 906 (circuit court’s duties during plea colloquy include to “[e]stablish personally that the 

defendant understands that the court is not bound by the terms of any plea agreement, including 

recommendations from the district attorney, in every case where there has been a plea 

agreement”). However, because the State does not assert otherwise, we will assume without 

deciding that Moore alleged a plea colloquy defect that shifted the burden to the State to prove 

Moore’s understanding. See id., ¶36. To the extent that Moore argues that he did not understand 

that the court was not bound by the State’s recommendation under the plea agreement, we reject 

that argument because the circuit court imposed a sentence less than that recommended by the 

State. See State v. Johnson, 2012 WI App 21, ¶14, 339 Wis. 2d 421, 811 N.W.2d 441 (circuit 

court’s failure to advise the defendant that the court is not bound by the plea agreement does not 

result in a manifest injustice where the defendant receives the benefit of the plea agreement). 
No. 2018AP1454-CR

9

establishes that Moore understood that the court was not bound by his counsel’s 

recommendation. It points to defense counsel’s testimony at the postconviction 

motion hearing that counsel reviewed every line of the plea questionnaire with 

Moore, and also that the plea questionnaire contains a line stating that the court is 

not bound by any sentencing recommendations. It also points out that, during the 

plea colloquy, Moore affirmed that he understood that the circuit court could 

sentence him up to the maximum of forty years of imprisonment, and that no one 

had promised him anything to induce his plea. The State points to Moore’s 

statement of his education and work history as evidence that Moore was able to 

understand the information provided by his counsel and the circuit court. Moore 

replies that nothing cited by the State establishes that Moore understood that the 

court was not bound by his counsel’s sentencing recommendation. 

¶16 We conclude that the State established that Moore understood that 

the court was not bound by the defense sentencing recommendation. It did so 

through Moore’s counsel’s testimony that he reviewed every line of the plea 

questionnaire with Moore, including the line stating that the court was not bound 

by any sentencing recommendation; by Moore’s affirmation at the plea hearing 

that he understood that he could be sentenced to the maximum of forty years and 

that he was not promised anything for his plea; and by Moore’s stated postsecondary education and successful military career. Accordingly, we affirm the 

circuit court decision to deny Moore’s motion for plea withdrawal based on a lack 

of understanding that the court was not bound by the defense sentencing 

recommendation. 

¶17 Next, Moore contends that he is entitled to withdraw his plea based 

on the ineffective assistance of his counsel in connection with his decision to enter 

a plea. See State v. Bentley, 201 Wis. 2d 303, 311, 548 N.W.2d 50 (1996) 
No. 2018AP1454-CR

10

(defendant may withdraw a guilty plea after sentencing upon a showing of 

manifest injustice, such as the ineffective assistance of counsel). He argues that 

his counsel was ineffective by failing to advise him regarding the possibility of 

challenging the victim’s credibility at trial. 

¶18 A claim of ineffective assistance of counsel must establish that 

counsel’s performance was both deficient and prejudicial. See Strickland v. 

Washington, 466 U.S. 668, 687-694 (1984). Counsel’s performance is deficient if 

it falls outside the wide range of professionally competent assistance. Id. at 690. 

In the context of a guilty or no contest plea, a defendant is prejudiced by counsel’s 

performance if, but for the deficient performance, the defendant would not have 

entered a plea but instead would have insisted on going to trial. Bentley, 201 Wis. 

2d at 312. We review the circuit court’s factual findings as to an ineffective 

assistance of counsel claim under the clearly erroneous standard, but 

independently review whether those facts establish that counsel was ineffective. 

State v. Carter, 2010 WI 40, ¶19, 324 Wis. 2d 640, 782 N.W.2d 695. 

¶19 Moore contends that his counsel was deficient by failing to interview 

witnesses, hire an investigator, or retain an expert to support a defense challenge 

to the victim’s credibility. Moore points to evidence that police interviews of the 

fifteen-year-old victim did not conform to best practices for child forensic 

interviews. Moore points to an expert opinion, which he obtained postconviction, 

that the flawed interview techniques “may well have reduced the reliability of the 

statements made by [the victim] in this case.” Moore asserts that he was unaware 

that the victim’s credibility could be challenged based on the flawed interview 

techniques and that, if he had known about that basis to challenge the victim’s 

credibility, he would have insisted on going to trial. The State responds that 

Moore’s trial counsel was not deficient by failing to investigate the reliability of 
No. 2018AP1454-CR

11

the victim’s statements, pointing to trial counsel’s testimony at the postconviction 

motion hearing as to his steps for evaluating the reliability of the victim’s 

statements. It argues that Moore’s trial counsel’s testimony shows that counsel 

provided Moore with professionally competent assistance in connection with his 

decision to enter a plea. The State also contends that Moore was not prejudiced, 

arguing that the record does not support Moore’s assertion that he would have 

insisted on going to trial had he known of the possibility that he could attack the 

victim’s credibility with an expert opinion. Moore replies that his counsel’s 

failure to investigate and hire an expert deprived him of the ability to make an 

informed decision as to whether to enter a plea, that the State’s case was otherwise 

flawed and that, had his counsel conducted that investigation, he could have built a 

compelling defense. 

¶20 We conclude that Moore’s trial counsel did not perform deficiently, 

and we reject Moore’s claim of ineffective assistance of counsel on that basis. See

Strickland, 466 U.S. at 697 (if a claim of ineffective assistance of counsel fails as 

to either prong, the court need not address the other). 

¶21 The circuit court made the following factual findings based on the 

testimony at the postconviction motion hearing. Moore’s trial counsel reviewed 

the interviews of the victim and Moore and cross-examined the victim at the 

preliminary hearing. Counsel determined that there were no significant 

inconsistencies in the victim’s statements. Counsel also determined that Moore’s 

statements verified some of the victim’s allegations. 

¶22 Counsel acknowledged that the way the victim was interviewed was 

not consistent with protocol for interviewing juvenile victims of sexual assault. 

However, counsel did not hire an expert to evaluate the victim’s statements. 
No. 2018AP1454-CR

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Counsel did not believe that the victim’s credibility could be effectively attacked 

before a jury based on the interview techniques. However, had the case gone to 

trial, counsel had a strategy for challenging the victim’s credibility based on the 

inconsistencies in her statements and the improper interviewing techniques. 

Counsel discussed with Moore the pros and cons of attacking the victim’s 

credibility as a trial strategy. Counsel did not believe that false memories were an 

issue in this case, particularly because Moore had admitted at least some of the 

victim’s allegations. 

¶23 In evaluating the strength of the State’s case, counsel considered 

Moore’s admissions that he had kissed the victim and touched her vagina and 

breast, and that the victim had touched Moore’s penis. Counsel also considered 

allegations against Moore by other possible potential victims, and the potential for 

the State to introduce “other acts” evidence at trial. Based on all the evidence, 

counsel opined that there was a high likelihood of conviction had Moore 

proceeded to trial. 

¶24 Counsel’s investigation and decision not to pursue an expert 

evaluation were reasonable under the circumstances. Counsel evaluated the 

victim’s statements to law enforcement and at the preliminary hearing, and found 

no major inconsistencies. Counsel also determined that the victim’s statements 

were largely verified by Moore’s admissions. Counsel therefore reasonably 

determined that pursuing a defense that improper interview techniques with the 

fifteen-year-old victim had implanted false memories would not be viable. 

Counsel discussed the strengths and weaknesses of the State’s case with Moore 

and gave him a reasonable assessment of the case. While Moore points to 

potential weaknesses in the State’s evidence, it remains that counsel provided a 

reasonable assessment of the overall strength of the State’s case. Additionally, we 
No. 2018AP1454-CR

13

are not persuaded that counsel was deficient based on Moore’s postconviction 

expert’s opinion that the improper interview techniques “very well may” have 

impacted the reliability of the victim’s allegations. Counsel explained how he 

evaluated the reliability of the victim’s statements and why he determined that the 

false memory defense would not be viable. In sum, counsel’s performance fell 

within the wide range of reasonably professional representation, and was not 

deficient. We affirm. 

By the Court.—Judgment and order affirmed.

This opinion will not be published. See WIS. STAT.

RULE 809.23(1)(b)5.