EXHIBIT 31.1

                                 CERTIFICATIONS

            PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Michael W. Katz, certify that:

(1)  I have reviewed this quarterly report on Form 10-Q of E Com Ventures, Inc.;

(2)  Based on my knowledge,  this  quarterly  report does not contain any untrue
     statement of a material fact or omit to state a material fact  necessary to
     make the statements  made, in light of the  circumstances  under which such
     statements  were made, not misleading with respect to the period covered by
     this quarterly report; and

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  registrant  as of, and for,  the  periods  presented  in this
     quarterly report.

(4)  The  registrant's  other  certifying  officer and I (herein the "Certifying
     Officers") are responsible  for  establishing  and  maintaining  disclosure
     controls and  procedures  (as defined in Exchange Act Rules  13a-15(e)  and
     15d-15(e)) for the registrant and we have:

     (a)  designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure  and procedures to be designed  under our  supervision,  to
          ensure that material information relating to the registrant, including
          its  consolidated  subsidiaries,  is made known to us by others within
          those entities, particularly during the period in which this report is
          being prepared;

     (b)  evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (c)  disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most  recent  fiscal  quarter  that  has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

(5)  The  registrant's  Certifying  Officers have  disclosed,  based on our most
     recent  evaluation of internal  control over  financial  reporting,  to the
     registrant's  auditors and the audit committee of the registrant's board of
     directors (or persons performing the equivalent functions):

     (a)  all significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.




Date: September 10, 2004

By: /s/ Michael W. Katz
-------------------------------------
Michael W. Katz
Chief Executive Officer and President