Exhibit 10.1


 








  





 


 


 


October 27, 2016


 


Mr. Xiao Di


Chief Executive Officer


TAKUNG ART CO., LTD


Flat/RM 03-04 20/F Hutchison House 10 Harcourt
Road


Central, Hong Kong


 


Dear Mr. Xiao Di:


 


We are pleased that TAKUNG ART CO., LTD
(“TAKUNG” or the “Company”) has decided to retain Maxim Group LLC (“Maxim”)
to provide general financial advisory and investment banking services to the Company as set forth herein. This letter agreement
(“Agreement”) will confirm Maxim’s acceptance of such retention and set forth the terms of our engagement.


 


1.       Retention.
The Company hereby retains Maxim as its exclusive financial advisor and investment banker to provide general financial advisory
and investment banking services, and Maxim accepts such retention on the terms and conditions set forth in this Agreement. In connection
with this Agreement, Maxim may provide certain or all of the following services (collectively referred to as the “Advisory
Services”): 


  


		(a)	assist management of the Company and advise the Company with respect to its strategic planning
process and business plans including an analysis of markets, positioning, financial models, organizational structure, potential
strategic alliances and capital requirements;



 


		(b)	help the Company broaden shareholder base and increase shareholder awareness through non-deal roadshow
and other value-added services;



 


		(c)	advise the Company on matters relating to its capitalization;



 


		(d)	assist management of the Company with the preparation of the Company’s marketing materials
and investor presentations;



 


		(e)	assist the Company with strategic introductions;



 


		(f)	work closely with the Company’s management team to develop a set of long and short-term goals
with special focus on enhancing corporate and shareholder value. This will include assisting the Company in determining key business
actions, including assistance with strategic partnership discussions and review of financing requirements, intended to help enhance
shareholder value and exposure to the investment community;



 


		(g)	advise the Company on potential financing alternatives and merger and acquisition criteria and
activity, including facilitation and negotiation of any financial or structural aspects of such alternatives; and



 


		(h)	provide such other financial advisory and investment banking services upon which the parties may
mutually agree.



  


 


 





Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ







 






     


     


    

 





	 	TAKUNG ART CO., LTD
	October  2016	 







 


 


It is expressly understood and
agreed that Maxim shall be required to perform only such tasks as may be necessary or desirable in connection with the rendering
of its services hereunder and therefore may not perform all of the tasks enumerated above during the term of this Agreement. Moreover,
it is further understood that Maxim need not perform each of the above-referenced tasks in order to receive the fees described
in Section 3. It is further understood that Maxim’s tasks may not be limited to those enumerated in this paragraph.


 


2.       Information.
In connection with Maxim’s activities hereunder, the Company will cooperate with Maxim and furnish Maxim upon request with
all information regarding the business, operations, properties, financial condition, management and prospects of the Company (all
such information so furnished being the “Information”) which Maxim deems appropriate and will provide Maxim
with access to the Company’s officers, directors, employees, independent accountants and legal counsel. The Company represents
and warrants to Maxim that all Information made available to Maxim hereunder will be complete and correct in all material respects
and will not contain any untrue statement of a material fact or omit to state a material fact necessary in order to make the statements
therein not misleading in light of the circumstances under which such statements are or will be made. The Company further represents
and warrants that any projections and other forward-looking information provided by it to Maxim will have been prepared in good
faith and will be based upon assumptions which, in light of the circumstances under which they are made, are reasonable. The Company
recognizes and confirms that Maxim: (i) will use and rely primarily on the Information and on information available from generally
recognized public sources in performing the services contemplated by this Agreement without having independently verified the same;
(ii) does not assume responsibility for the accuracy or completeness of the Information and such other information; and (iii) will
not make an appraisal of any assets of the Company. Any advice rendered by Maxim pursuant to this Agreement may not be disclosed
publicly without Maxim’s prior written consent. Maxim hereby acknowledges that certain of the Information received by Maxim
may be confidential and/or proprietary, including Information with respect to the Company’s technologies, products, business
plans, marketing, and other Information which must be maintained by Maxim as confidential. Maxim agrees that it will not disclose
such confidential and/or proprietary Information to any other companies in the industry in which the Company is involved, or use
such Information for any purpose unrelated to the services to be provided pursuant to this Agreement. In addition, Maxim represents
that it has written procedures regarding information barriers and restricting the dissemination of material non-public information.


 


3.       Compensation.
As consideration for Maxim’s services pursuant to this Agreement, Maxim shall be entitled to receive, and the Company agrees
to pay Maxim, the following compensation:


 


		(a)	Issue to Maxim or its designees 50,000 shares of the Company’s Common Stock (“Common
Stock”). The Common Stock will have unlimited piggyback registration rights and the same rights afforded other holders
of the Company’s Common Stock. Maxim shall be entitled to additional fees in connection with any Financings or Transactions
(as such terms are defined hereafter) undertaken by the Company, the terms of which will be will be mutually agreed upon under
separate advisory, placement agency and/or underwriting agreements.



 


		(b)	The Company and Maxim acknowledge and agree that, in the course of performing services hereunder,
Maxim may communicate with (as the Company’s advisor) or introduce the Company to third parties who may be interested in
providing financing to the Company (a “Financing”) or in entering into a transaction with the Company, including,
without limitation, a merger, acquisition or sale of stock or assets (in which the Company may be the acquiring or the acquired
entity), joint venture, strategic alliance or other similar transaction (any such transaction, a “Transaction”).
The Company agrees that if during the term of this Agreement or within twelve (12) months from the effective date of the termination
of this Agreement either the Company or any party to whom the Company was introduced by Maxim or who was contacted by Maxim on
behalf of the Company in connection with its services for the Company hereunder proposes a Financing or any Transaction involving
the Company, then, if any such Financing or Transaction is consummated and if Maxim’s services are limited to making an introduction
to another investment bank or intermediary (“Party”) that executes a Financing or a Transaction with the Company –
and Maxim does not raise any capital in connection with a Financing or render any services in connection with a Transaction other
than an introduction, the fee hereunder shall be equal to 1.5% of the amount raised. Alternatively, Maxim can enter into a fee
sharing agreement with the Party based the applicable fee set forth in the Fee Schedule. Such fees shall be payable to Maxim in
cash at the closing or closings of the Financing or Transaction to which it relates.



 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 






     


     


    

 





	 	TAKUNG ART CO., LTD
	October  2016	 


 


 


4.       Expenses.
In addition to payment to Maxim of the compensation set forth in Section 3 hereof, the Company shall promptly upon request from
time to time reimburse Maxim for all reasonable expenses (including, without limitation , fees and disbursements of counsel and
all travel and other out-of-pocket expenses) incurred by Maxim in connection with its engagement hereunder. Maxim will provide
the Company an invoice and copies of receipts pursuant to its expenses and such expenses shall not exceed $2,500 without prior
authorization of the Company; provided that the foregoing limitation and consent shall not apply to legal fees which will be capped
at $5,000.


 


5.       Indemnification.
The Company agrees to indemnify Maxim in accordance with the indemnification and other provisions attached to this Agreement as
Exhibit A (the “Indemnification Provisions”), which provisions are incorporated herein by reference and
shall survive the termination or expiration of this Agreement.


 


6.       Future
Rights. As additional consideration for its services hereunder and as an inducement to cause Maxim to enter into this Agreement,
if at any time during the term of this Agreement or within twelve (12) months from the effective date of the termination of this
Agreement, the Company proposes to effect a public offering of its securities on a US exchange, private placement of securities
or other Financing, the Company shall offer to retain Maxim as lead book running manager of such offering, or as its exclusive
agent in connection with such Financing or other matter, upon such terms as the parties may mutually agree, such terms to be set
forth in a separate engagement letter or other agreement between the parties. Such offer shall be made in writing in order to be
effective. The Company shall not offer to retain any other investment banking firm in connection with any such offering or Financing,
on terms more favorable than those discussed with Maxim without offering to retain Maxim on such more favorable terms. Maxim shall
notify the Company within ten (10) days of its receipt of the written offer contemplated above as to whether or not it agrees to
accept such retention. If Maxim should decline such retention, the Company shall have no further obligations to Maxim.


 


7.       Other
Activities. The Company acknowledges that Maxim has been, and may in the future be, engaged to provide services as an underwriter,
placement agent, finder, advisor and investment banker to other companies in the industry in which the Company is involved. Subject
to the confidentiality provisions of Maxim contained in Section 2 hereof, the Company acknowledges and agrees that nothing contained
in this Agreement shall limit or restrict the right of Maxim or of any member, manager, officer, employee, agent or representative
of Maxim, to be a member, manager, partner, officer, director, employee, agent or representative of, investor in, or to engage
in, any other business, whether or not of a similar nature to the Company’s business, nor to limit or restrict the right
of Maxim to render services of any kind to any other corporation, firm, individual or association. Maxim may, but shall not be
required to, present opportunities to the Company.


 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 






     


     


    

 





	 	TAKUNG ART CO., LTD
	October  2016	 


 


 


8.       Term
and Termination; Survival of Provisions. Either Maxim or the Company may terminate this Agreement at any time upon thirty (30)
days’ prior written notice to the other party after the twelve (12) month anniversary of this Agreement. In the event of
such termination, the Company shall pay and deliver to Maxim: (i) all compensation earned through the date of such termination
(“Termination Date”) pursuant to any provision of Section 3 hereof; (ii) all compensation which may be earned
by Maxim after the Termination Date pursuant to Section 3 hereof; and (iii) and shall reimburse Maxim for all expenses incurred
by Maxim in connection with its services hereunder pursuant to Section 4 hereof. All such fees and reimbursements due to Maxim
pursuant to the immediately preceding sentence shall be paid to Maxim on or before the Termination Date (in the event such fees
and reimbursements are earned or owed as of the Termination Date) or upon the closing of a Financing or Transaction or any applicable
portion thereof (in the event such fees are due pursuant to the terms of Section 3 hereof). Notwithstanding anything expressed
or implied herein to the contrary: (i) any other agreement entered into between Maxim and the Company may only be terminated in
accordance with the terms thereof, notwithstanding an actual or purported termination of this Agreement, and (ii) the terms and
provisions of Sections 3, 4, 5 (including, but not limited to, the Indemnification Provisions attached to this Agreement and incorporated
herein by reference), 6, 8, 9, 10, 11, 15 and 17 shall survive the termination of this Agreement.


 


9.       Notices.
All notices will be in writing and will be effective when delivered in person or sent via facsimile and confirmed by letter, to
the party to whom it is addressed at the following addresses or such other address as such party may advise the other in writing:


 





	To the Company:	Mr. Xiao Di
	 	Chief Executive Officer
	 	TAKUNG ART CO., LTD
	 	+852 66142555
	 	 
	To Maxim:	James Siegel, Esq.
	 	Maxim Group LLC
	 	405 Lexington Avenue
	 	New York, NY10174
	 	Telephone: (212) 895-3508
	 	Facsimile: (212) 895-3860
	 	 
	 	Mr. Clifford Teller
	 	Maxim Group LLC
	 	405 Lexington Avenue
	 	

New York,
NY10174












 


10.       Governing
Law; Jurisdiction; Waiver of Jury Trial. This Agreement shall be enforced, governed by and construed in accordance with the
laws of New York without regard to principles of conflict of laws. Any controversy between the parties to this Agreement, or out
of shall be resolved by arbitration before the Financial Industry Regulatory Authority (“FINRA”) in New York City.
The following arbitration agreement should be read in conjunction with these disclosures:


  


		(a)	ARBITRATION IS FINAL AND BINDING ON THE PARTIES;
		(b)	THE PARTIES ARE WAIVING THEIR RIGHT TO SEEK REMEDIES IN COURT, INCLUDING THE RIGHT TO JURY TRIAL;
		(c)	PRE-ARBITRATION DISCOVERY IS GENERALLY MORE LIMITED THAN AND DIFFERENT FROM COURT PROCEEDING;



 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 






     


     


    

 





	 	TAKUNG ART CO., LTD
	October  2016	 


 


 


		(d)	THE ARBITRATORS’ AWARD IS NOT REQUIRED TO INCLUDE FACTUAL FINDING OR LEGAL REASONING AND
ANY PARTY’S RIGHT TO APPEAL OR TO SEEK MODIFICATION OF RULINGS BY THE ARBITRATORS IS STRICTLY LIMITED; AND



 


ARBITRATION AGREEMENT ANY AND ALL CONTROVERSIES,
DISPUTES OR CLAIMS BETWEEN THE UNDERSIGNED AND YOU OR YOUR AGENTS, REPRESENTATIVES, EMPLOYEES, DIRECTORS, OFFICERS OR CONTROL PERSONS,
ARISING OUT OF, IN CONNECTION WITH, FROM OR WITH RESPECT TO (a) ANY PROVISIONS OF OR THE VALIDITY OF THIS AGREEMENT OR ANY RELATED
AGREEMENTS, (b) THE RELATIONSHIP OF THE PARTIES HERETO, OR (c) ANY CONTROVERSY ARISING OUT OF YOUR BUSINESS SHALL BE CONDUCTED
PURSUANT TO THE CODE OF ARBITRATION PROCEDURE OF FINRA. ARBITRATION MUST BE COMMENCED BY SERVICE OF A WRITTEN DEMAND FOR ARBITRATION
OR A WRITTEN NOTICE OF INTENTION TO ARBITRATE. IF YOU ARE A PARTY TO SUCH ARBITRATION, TO THE EXTENT PERMITTED BY THE RULES OF
THE APPLICABLE ARBITRATION TRIBUNAL, THE ARBITRATION SHALL BE CONDUCTED IN NEW YORK, NEW YORK. THE DECISION AND AWARD OF THE ARBITRATORS(S)
SHALL BE CONCLUSIVE AND BINDING UPON ALL PARTIES, AND ANY JUDGMENT UPON ANY AWARD RENDERED MAY BE ENTERED IN A COURT HAVING JURISDICTION
THEREOF, AND NEITHER PARTY SHALL OPPOSE SUCH ENTRY.


 


11.       Amendments.
This Agreement may not be modified or amended except in a writing duly executed by the parties hereto.


 


12.       Headings.
The section headings in this Agreement have been inserted as a matter of reference and are not part of this Agreement.


 


13.       Successors
and Assigns. The benefits of this Agreement shall inure to the parties hereto, their respective successors and assigns and
to the indemnified parties hereunder and their respective successors and assigns, and the obligations and liabilities assumed in
this Agreement shall be binding upon the parties hereto and their respective successors and assigns. Notwithstanding anything contained
herein to the contrary, neither Maxim nor the Company shall assign any of its obligations hereunder without the prior written consent
of the other party.


 


14.       No
Third Party Beneficiaries. This Agreement does not create, and shall not be construed as creating, any rights enforceable by
any person or entity not a party hereto, except those entitled to the benefits of the Indemnification Provisions. Without limiting
the foregoing, the Company acknowledges and agrees that Maxim is not being engaged as, and shall not be deemed to be, an agent
or fiduciary of the Company’s stockholders or creditors or any other person by virtue of this Agreement or the retention
of Maxim hereunder, all of which are hereby expressly waived.


 


15.       Waiver.
Any waiver or any breach of any of the terms or conditions of this Agreement shall not operate as a waiver of any other breach
of such terms or conditions or of any other term or condition, nor shall any failure to insist upon strict performance or to enforce
any provision hereof on any one occasion operate as a waiver of such provision or of any other provision hereof or a waiver of
the right to insist upon strict performance or to enforce such provision or any other provision on any subsequent occasion. Any
waiver must be in writing.


 


16.       Counterparts.
This Agreement may be executed in any number of counterparts and by facsimile transmission, each of which shall be deemed to be
an original instrument, but all of which taken together shall constitute one and the same agreement. Facsimile and electronic signatures
shall be deemed to be original signatures for all purposes.


 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 






     


     


    

 





	 	TAKUNG ART CO., LTD
	October  2016	 


 


 


17.       Disclaimers.
Maxim and the Company further agree that neither Maxim nor any of its affiliates or any of its/their respective officers, directors,
controlling persons (within the meaning of Section 15 of the Act or Section 20 of the Exchange Act of 1934), employees or agents
shall have any liability to the Company, its security holders or creditors, or any person asserting claims on behalf of or in the
right of the Company (whether direct or indirect, in contract, tort, for an act of negligence or otherwise) for any losses, fees,
damages, liabilities, costs, expenses or equitable relief arising out of or relating to this Agreement or the Advisory Services
rendered herein, except for losses, fees, damages, liabilities, costs or expenses that arise out of or are based on any action
of or failure to act by Maxim and that are finally and fully judicially determined (or determined by a properly constituted arbitration
panel) to have resulted solely from the gross negligence or willful misconduct of Maxim.


 


If the terms of our engagement
as set forth in this letter are satisfactory to you, please confirm by signing and returning one copy of this letter in connection
with the Agreement.


 





	 	Very truly yours,
	 	 	 	 
	 	MAXIM GROUP LLC
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	By:	/s/ Clifford Teller	 
	 	Clifford Teller	 
	 	Executive Managing Director, & Head of Investment Banking







 


 


Agreed to and accepted this __day of
October, 2016


 


TAKUNG ART CO., LTD


 


 





	/s/ Xiao Di	 
	Name: Xiao Di	 
	Title: Chief Executive Officer	 







 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 









     


     


    

 





TAKUNG ART CO., LTD


October 2016




 


 


Exhibit A


 


INDEMNIFICATION PROVISIONS


 


Capitalized terms used
in this Exhibit shall have the meanings ascribed to such terms in the Agreement to which this Exhibit is attached.


 


The Company agrees
to indemnify and hold harmless Maxim and each of the other Indemnified Parties (as hereinafter defined) from and against any and
all losses, claims, damages, obligations, penalties, judgments, awards, liabilities, costs, expenses and disbursements, and any
and all actions, suits, proceedings and investigations in respect thereof and any and all legal and other costs, expenses and disbursements
in giving testimony or furnishing documents in response to a subpoena or otherwise (including, without limitation, the costs, expenses
and disbursements, as and when incurred, of investigating, preparing, pursing or defending any such action, suit, proceeding or
investigation (whether or not in connection with litigation in which any Indemnified Party is a party)) (collectively, “Losses”),
directly or indirectly, caused by, relating to, based upon, arising out of, or in connection with, Maxim’s acting for the
Company, including, without limitation, any act or omission by Maxim in connection with its acceptance of or the performance or
non-performance of its obligations under the Agreement between the Company and Maxim to which these indemnification provisions
are attached and form a part (the “Agreement”), any breach by the Company of any representation, warranty, covenant
or agreement contained in the Agreement (or in any instrument, document or agreement relating thereto, including any Agency Agreement),
or the enforcement by Maxim of its rights under the Agreement or these indemnification provisions, except to the extent that any
such Losses are found in a final judgment by a court of competent jurisdiction (not subject to further appeal) to have resulted
primarily and directly from the gross negligence or willful misconduct of the Indemnified Party seeking indemnification hereunder.
The Company also agrees that no Indemnified Party shall have any liability (whether direct or indirect, in contract or tort or
otherwise) to the Company for or in connection with the engagement of Maxim by the Company or for any other reason, except to the
extent that any such liability is found in a final judgment by a court of competent jurisdiction (not subject to further appeal)
to have resulted primarily and directly from such Indemnified Party’s gross negligence or willful misconduct.


 


These Indemnification
Provisions shall extend to the following persons (collectively, the “Indemnified Parties”): Maxim, its present
and former affiliated entities, managers, members, officers, employees, legal counsel, agents and controlling persons (within the
meaning of the federal securities laws), and the officers, directors, partners, stockholders, members, managers, employees, legal
counsel, agents and controlling persons of any of them. These indemnification provisions shall be in addition to any liability
which the Company may otherwise have to any Indemnified Party.


 


If any action, suit,
proceeding or investigation is commenced, as to which an Indemnified Party proposes to demand indemnification, it shall notify
the Company with reasonable promptness; provided, however, that any failure by an Indemnified Party to notify the
Company shall not relieve the Company from its obligations hereunder. An Indemnified Party shall have the right to retain counsel
of its own choice to represent it, and the fees, expenses and disbursements of such counsel shall be borne by the Company. Any
such counsel shall, to the extent consistent with its professional responsibilities, cooperate with the Company and any counsel
designated by the Company. The Company shall be liable for any settlement of any claim against any Indemnified Party made with
the Company’s written consent. The Company shall not, without the prior written consent of Maxim, settle or compromise any
claim, or permit a default or consent to the entry of any judgment in respect thereof, unless such settlement, compromise or consent
(i) includes, as an unconditional term thereof, the giving by the claimant to all of the Indemnified Parties of an unconditional
release from all liability in respect of such claim, and (ii) does not contain any factual or legal admission by or with respect
to an Indemnified Party or an adverse statement with respect to the character, professionalism, expertise or reputation of any
Indemnified Party or any action or inaction of any Indemnified Party.


 


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ



 






     


     


    

 





TAKUNG ART CO., LTD


October 2016




 


 


In order to provide
for just and equitable contribution, if a claim for indemnification pursuant to these indemnification provisions is made but it
is found in a final judgment by a court of competent jurisdiction (not subject to further appeal) that such indemnification may
not be enforced in such case, even though the express provisions hereof provide for indemnification in such case, then the Company
shall contribute to the Losses to which any Indemnified Party may be subject (i) in accordance with the relative benefits received
by the Company and its stockholders, subsidiaries and affiliates, on the one hand, and the Indemnified Party, on the other hand,
and (ii) if (and only if) the allocation provided in clause (i) of this sentence is not permitted by applicable law, in such proportion
as to reflect not only the relative benefits, but also the relative fault of the Company, on the one hand, and the Indemnified
Party, on the other hand, in connection with the statements, acts or omissions which resulted in such Losses as well as any relevant
equitable considerations. No person found liable for a fraudulent misrepresentation shall be entitled to contribution from any
person who is not also found liable for fraudulent misrepresentation. The relative benefits received (or anticipated to be received)
by the Company and it stockholders, subsidiaries and affiliates shall be deemed to be equal to the aggregate consideration payable
or receivable by such parties in connection with the transaction or transactions to which the Agreement relates relative to the
amount of fees actually received by Maxim in connection with such transaction or transactions. Notwithstanding the foregoing, in
no event shall the amount contributed by all Indemnified Parties exceed the amount of fees and value of other consideration previously
received by Maxim pursuant to the Agreement.


 


Neither termination
nor completion of the Agreement shall affect these Indemnification Provisions which shall remain operative and in full force and
effect. The Indemnification Provisions shall be binding upon the Company and its successors and assigns and shall inure to the
benefit of the Indemnified Parties and their respective successors, assigns, heirs and personal representatives.


  


 


 


Members
FINRA & SIPC


405
Lexington Ave. * New York, NY10174* tel (212) 895-3500 * (800) 724-0761 * fax (212) 895-3783 * www.maximgrp.com


New
York, NY * Long Island, NY * Redbank, NJ