----

----

| [X]                  | QUARTERLY REPORT UNDER TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JULY 31, 2010 |
|----------------------|-----------------------------------------------------------------------------------------------------------------------------------|
|                 |                                                                                                                              |
| OR                   |                                                                                                                              |
|                 |                                                                                                                              |
| [   ] | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934                                          |

|   | Large Accelerated Filer                       | [   ] | Accelerated Filer         | [   ] |
|--------|-----------------------------------------------|----------------------|---------------------------|----------------------|
|   | Non-accelerated Filer                         | [   ] | Smaller Reporting Company | [X]                  |
|   | (Do not check if a smaller reporting company) |                 |                      |

----

----

----

| ITEM 1. | FINANCIAL STATEMENTS |
|---------|----------------------|

| (unaudited) |
|-------------|

| Balance Sheets                    | F-1             |
|-----------------------------------|-----------------|
|                              |            |
| Statements of Operations          | F-2             |
|                              |            |
| Statement of Stockholders Equity  | F-3             |
|                              |            |
| Statements of Cash Flows          | F-4             |
|                              |            |
| Notes to the Financial Statements | F-5 – F-8 |

----

|                                                                                                             |                                                | 7/31/2010                 |     |      | 7/31/2009    |
|------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------|---------------------------|----------|-----------|--------------|
| Assets                                                                                                           |                                                |                      |     |      |         |
| Current Assets                                                                                                   |                                                |                      |     |      |         |
|                                                                                                             | Cash and Cash Equivalents                           | $                         | (31,580) |      | $            | 16,667 |
|                                                                                                             | Accounts Receivable                                 |                      | -        |      |         | 21,568 |
|                                                                                                             | Inventory                                           |                      | 563,837  |      |         | 459,898 |
|                                                                                                             | Security Deposits                                   |                      | 2,045    |      |         | 2,045 |
| Total Current Assets                                                                                             |                                                | 534,302                   |     |      | 500,178      |
|                                                                                                             |                                                |                      |     |      |         |
| Fixed Assets                                                                                                     |                                                |                      |     |      |         |
|                                                                                                             | Equipment                                           |                      | 2,029    |      |         | 2,029 |
|                                                                                                             | Accumulated depreciation                            |                      | -        |      |         | - |
|                                                                                                             |                                                | Total fixed assets        |     | 2,029     |         |   | 2,029 |
|                                                                                                             |                                                |                      |     |      |         |
| Other Assets                                                                                                     |                                                |                      |     |      |         |
|                                                                                                             | Water Rights                                        |                      | -        |      |         | - |
|                                                                                                             | Reclamation bond                                    |                      | -        |      |         | - |
|                                                                                                             |                                                | Total Other Assets        |     | -         |         |   | - |
|                                                                                                             |                                                |                      |     |      |         |   |   |
| Total Assets                                                                                                     | $                                                   | 536,331                   |     | $         | 502,207      |
|                                                                                                             |                                                |                      |     |      |         |
| Liabilities and Shareholders Equity                                                                              |                                                |                      |     |      |         |
| Current Liabilities                                                                                              |                                                |                      |     |      |         |
|                                                                                                             | Accounts Payable  and accrued liabilities | $                         | 303,566  |      | $            | 585,814 |
|                                                                                                             | Accrued salaries and rent                           |                      | 646,773  |      |         | - |
|                                                                                                             | Advances from Stockholders                          |                      | 138,104  |      |         | 198,353 |
|                                                                                                             |                                                | Total Current Liabilities |     | 1,088,443 |         |   | 784,167 |
|                                                                                                             |                                                | Total Liabilities         |     | 1,088,443 |         |   | 784,167 |
|                                                                                                             |                                                |                      |     |      |         |
| Preferred stock, authorized: 5,000,000 shares: par value $.001,no preferred shares outstanding                   |                                                |                      |     |      |         |
|                                                                                                             |                                                |                      |     |      |         |
| Common stock, $.001 par value; authorized 195,000,000 shares;25,384,000 issued and outstanding at April 30, 2009 |                                                | 30,384                    |     |      | 25,384       |
|                                                                                                             |                                                |                      |     |      |         |
| Additional paid in capital                                                                                       |                                                | 33,107,540                |     |      | 32,810,840   |
| Accumulated deficit                                                                                              |                                                | (33,690,036)              |     |      | (33,118,096) |
| Total Shareholder's Equity                                                                                       |                                                | (552,112)                 |     |      | (281,872)    |
|                                                                                                             |                                                |                      |     |      |         |
| Total Liabilities and Shareholders Equity                                                                        | $                                                   | 536,331                   |     | $         | 502,295      |

----

|                                      | 3 months ended                         |               | 9 months ended |
|-------------------------------------------|----------------------------------------|--------------------|----------------|
|                                      |                                   | 7/31/10            |           |   | 7/31/09 |   |   | 7/31/10 |   |   | 7/31/09 |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |
| Income                                    |                                   |               |           |   |   |   |   |   |   |   |   |
|                                      | Sales                                  | $                  | 187,376        |   | $ | 268,544 |   | $ | 1,002,438 |   | $ | 772,775 |
|                                      | Cost of Goods Sold                     |               | 50,717         |   |   | 53,039 |   |   | 285,539 |   |   | 377,718 |
|                                      | Gross Profit (loss)                    | $                  | 136,659        |   | $ | 215,505 |   | $ | 716,899 |   | $ | 395,057 |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |
| Expenses                                  |                                   |               |           |   |   |   |   |   |   |   |   |
|                                      | Mineral Exploration Costs              |               |           |   |   |   |   |   | - |   |   | - |
|                                      | Depreciation and Amortization Expenses |               |           |   |   |   |   |   | - |   |   | - |
|                                      | General and Administrative             |               | 290,173        |   |   | 176,956 |   |   | 1,025,616 |   |   | 596,759 |
|                                      | Intellectual Property                  |               |           |   |   |   |   |   |   |   |   |   |
|                                      | Total Expenses                         |               | 290,173        |   |   | 176,956 |   |   | 1,025,616 |   |   | 596,759 |
| Other Income                              |                                   |               |           |   |   |   |   |   |   |   |   |
|                                      | Gain (Loss) on sale of equipment       |               | -              |   |   | - |   |   | - |   |   | (27,637) |
|                                      | Gain on disposal of reclamation bond   |               |           |   |   |   |   |   |   |   |   |   |
|                                      | Precious metal sales                   |               |           |   |   |   |   |   |   |   |   |   |
|                                      |                                   | Total Other Income |           | - |   |   | - |   |   | - |   |   | (27,637) |
|                                      |                                   | Total Expenses     |           | 290,173 |   |   | 176,956 |   |   | 1,025,616 |   |   | 624,396 |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |   |   |
|                                      |                                   | Net Loss           | $              | (153,514) |   | $ | 38,549 |   | $ | (308,717) |   | $ | (229,340) |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |   |   |
|                                      | Interest expense                       |               | 1,948          |   |   | 12,058 |   |   | 8,965 |   |   | 7,985 |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |
| Net Income (loss)                         | $                                      | (155,462)          |           | $ | 26,491 |   | $ | (317,682) |   | $ | (221,354) |
|                                      |                                   |               |           |   |   |   |   |   |   |   |   |
| Weighted Average Common Stock Outstanding |                                   | 27,884,000         |           |   | 25,384,000 |   |   | 27,884,000 |   |   | 25,384,000 |
| Net Loss per Common Share                 |                                   | (0.0056)           |           |   | 0.0010 |   |   | (0.0114) |   |   | (0.0087) |

----

|                                   | Preferred Stock | Common Stock | Additional   | Accumulated | Total           |
|----------------------------------------|-----------------|--------------|--------------|-------------|-----------------|
|                                   | Stock Shrs      | Stock $      | Stock Shrs   | Stock $     | Paid in Capital | Deficit | $ |
|                                   |            |         |         |        |            |   |   |
| Balance - October 31, 2008             |            |         | 8,384,130    | 8,384       | 32,783,058      | (32,875,418) | (83,976) |
|                                   |            |         |         |        |            |   |   |
| Stock Sold for Cash                    |            |         | 1,500,000    | 1,500       | 73,500          |   | 75,000 |
|                                   |            |         |         |        |            |   | - |
| Stock issued for SOS TV Inc            |            |         | 17,000,000   | 17,000      | 59,482          | - | 76,482 |
|                                   |            |         |         |        |            |   |   |
| Net Loss                               |            |         |         |        |            | (496,936) | (496,936) |
|                                   |            |         |         |        |            |   |   |
| Balance - October 31, 2009             |            |         | 26,884,130   | 26,884      | 32,916,040      | (33,372,354) | (429,430) |
|                                   |            |         |         |        |            |   |   |
| Stock Sold for Cash                    |            |         | 2,500,000    | 2,500       | 122,500         |   | 125,000 |
|                                   |            |         |         |        |            |   |   |
| Net Income                             |            |         |         |        |            | 22,643 | 22,643 |
|                                   |            |         |         |        |            |   |   |
| Balance January 31, 2010               |            |         | 29,384,130   | 29,384      | 33,038,540      | (33,349,711) | (281,787) |
|                                   |            |         |         |        |            |   |   |
| Net Loss                               |            |         |         |        |            | (184,862) | (184,862) |
|                                   |            |         |         |        |            |   |   |
| Stock issued for unit of SOS rescinded |            |         | (17,000,000) | (17,000)    | (59,482)        |   | (76,482) |
|                                   |            |         |         |        |            |   |   |
| Balance April 30, 2010                 |            |         | 12,384,130   | 12,384      | 32,979,058      | (33,534,573) | (543,131) |
|                                   |            |         |         |        |            |   |   |
| Stock re-issued for unit of SOS        |            |         | 17,000,000   | 17,000      | 59,482          |   | 76,482 |
|                                   |            |         |         |        |            |   |   |
| Net loss                               |            |         |         |        |            | (155,462) | - |
|                                   |            |         |         |        |            |   | - |
| Balance July 31, 2010                  |            |         | 29,384,130   | 29,384      | 33,038,540      | (33,690,035) | (466,649) |

----

|                                                                        |                                                              | 7/31/10   |       |   | 7/31/09   |
|-----------------------------------------------------------------------------|-------------------------------------------------------------------|-----------|------------|--------|-----------|
|                                                                        |                                                              | $         |       |   | $         |
| Cash Flows From Operating Activities                                        |                                                              |      |       |   |      |
| Net Loss                                                                    |                                                              | (317,682) |       |   | (369,847) |
| Adjustments to reconcile net loss to net cash used in operating activities: |                                                              |      |       |   |      |
|                                                                        | Amortization / depreciation                                       |      | -          |   |      | - |
|                                                                        | Gain (loss) on sale of plant equipment                            |      | -          |   |      | (27,637) |
|                                                                        | Increase in accrued salaries and rent                             |      | 306,000    |   |      |   |
|                                                                        | Common stock issued for equipment                                 |      | -          |   |      | - |
|                                                                        | Increase in Security Deposits                                     |      | -          |   |      | (2,045) |
|                                                                        | Increases in Shareholders advances                                |      | (156,787)  |   |      | (60,249) |
|                                                                        | Increase in accounts receivable                                   |      | -          |   |      | (21,868) |
|                                                                        |                                                              |      |       |   |      |
| Changes in operating assets and liabilities:                                |                                                              |      |       |   |      |
|                                                                        | Increase in inventory                                             |      | (94,410)   |   |      | (459,898) |
|                                                                        | Increase in accounts payable and accrued liabilities              |      | 58,605     |   |      | 748,144 |
|                                                                        |                                                              |      |       |   |      |
| Net Cash Used in Operating Activities                                       |                                                              | (204,274) |       |   | (193,400) |
|                                                                        |                                                              |      |       |   |      |
| Cash Flows used by Investing Activities                                     |                                                              |      |       |   |      |
|                                                                        | Purchase of plant and equipment                                   |      | -          |   |      | - |
|                                                                        | Sale of plant equipment                                           |      |       |   |      |   |
|                                                                        | Disposal of Reclamation Bond                                      |      |       |   |      |   |
|                                                                        |                                                              |      |       |   |      |
| Total Cash Flows Provided by (used) in Investing Activities                 |                                                              | -         |       |   | -         |
|                                                                        |                                                              |      |       |   |      |
| Cash Flows from Financing Activities                                        |                                                              |      |       |   |      |
|                                                                        | Common Stock issued for unit of SOS Inc                           |      | -          |   |      | 199,953 |
|                                                                        | Common stock issued for cash                                      |      | 195,000    |   |      |   |
|                                                                        | Common Stock issued for exercise of warrants                      |      |       |   |      |   |
|                                                                        | Advances (repayments) from officers/directors/affiliates          |      | -          |   |      | - |
|                                                                        |                                                              |      |       |   |      |
| Cash Flows Provided by Financing Activities                                 |                                                              | 195,000   |       |   | 199,953   |
|                                                                        |                                                              |      |       |   |      |
| Net Increase (Decrease) in Cash                                             |                                                              | (9,274)   |       |   | 6,553     |
|                                                                        |                                                              |      |       |   |      |
| Increase in Cash and Cash Equivalents, Beginning                            |                                                              | (22,306)  |       |   | 41,114    |
|                                                                        |                                                              |      |       |   |      |
| Increase in Cash and Cash Equivalents, End                                  | $                                                                 | (31,580)  |       | $      | 47,667    |
|                                                                        |                                                              |      |       |   |      |
| Supplemental Disclosures                                                    |                                                              |      |       |   |      |
|                                                                        | Contribution of capital for lease expense                         |      |       |   |      |   |
|                                                                        | Common stock issued for compensation, rent, and officers advances |      |       |   |      |   |
|                                                                        | Common stock issued for unit of SOS TV LLC                        |      | 17,000,000 |   |      | 17,000,000 |

----

----

----

| 1.        | On March 19, 2009, the Company filed Articles of Amendment to consolidate the issued and outstanding common shares of the Company at a 2 for 5 reverse split. As a result, the issued and outstanding shares decreased from 20,960,325 to 8,384,130 shares of common stock.  All share amounts have been retroactively adjusted for all periods presented. |
|-----------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|   | a)     | On March 19, 2009, Franklin Lake Resources Inc. (“FKLR”) underwent a corporate name change to “Seen on Screen TV” (“SONT”).                                                                                                                                                                                                                                                                                                       |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
|   | b)     | On March 19, 2009, the Company amended the number of authorized shares and the par value as follows:                                                                                                                                                                                                                                                                                                                                                                  |
|   |   | i)                                                                                                                                                                                                                                                                                                                                                                                                                                                                    | 5,000,000 shares of preferred, $0.001 par value per share |
|   |   | ii)                                                                                                                                                                                                                                                                                                                                                                                                                                                                   | 195,000,000 shares of common stock, $0.001 par value per share. |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
|   | c)     | On March 19, 2009, the Company filed Articles of Amendment to consolidate the issued and outstanding common shares of the Company at a 2 for 5 reverse split. As a result, the issued and outstanding shares decreased from 20,960,325 to 8,384,130 shares of common stock.  All share amounts have been retroactively adjusted for all periods presented. 2 for 5 reverse split, there will be approximately 8,384,130 shares of common stock outstanding. |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
|   | d)     | The company has incurred lease costs for its retail stores of:                                                                                                                                                                                                                                                                                                                                                                                                        |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
|   |   | 2010                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |   | 219,530 |   |
|   |   | 2011                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |   | 42,441 |   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |   |   |   |
|   |   | There are no long term leases in effect after December 31, 2008.                                                                                                                                                                                                                                                                                                                                                                                                      |

| Antoine Jarjour | $      | 15,000 per month |
|-----------------|--------|------------------|
| Roula Jarjour   |   | 12,000 per month |
| George Jarjour  |   | 5,000 per month  |

----

----

----

| Exhibit No. | Document Description                                                                                                                    |
|-------------|-----------------------------------------------------------------------------------------------------------------------------------------|
|        |                                                                                                                                    |
| 31.1        | Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. |
|        |                                                                                                                                    |
| 32.1        | Certification of Chief Executive Officer and Chief Financial Officer pursuant to section 906 of the Sarbanes-Oxley Act of 2002.         |

----

|   | SEEN ON SCREEN TV INC. |
|--------|------------------------|
|   |                   |   |
|   | BY:                    | ANTOINE JARJOUR |
|   |                   | Antoine Jarjour |
|   |                   | President, Principal Executive Officer, Treasurer, Principal Financial Officer, and Principal Accounting Officer |

----

| Exhibit No. | Document Description                                                                                                                    |
|-------------|-----------------------------------------------------------------------------------------------------------------------------------------|
|        |                                                                                                                                    |
| 31.1        | Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. |
|        |                                                                                                                                    |
| 32.1        | Certification of Chief Executive Officer and Chief Financial Officer pursuant to section 906 of the Sarbanes-Oxley Act of 2002.         |

----