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Transportation and Marketing

Grant Opportunities

Local Food Promotion Program 

The Local Food Promotion Program (LFPP) is implemented under the Local Agriculture Market Program 

(LAMP), a program authorized by subtitle A of the Agricultural Marketing Act of 1946 (7 U.S.C. § 1627c), as 

amended. LFPP funds projects that develop, coordinate, and expand local and regional food business 

enterprises that engage as intermediaries in indirect producer to consumer marketing to help increase 

access to and availability of locally and regionally produced agricultural products. 

In FY 2024, LFPP offers four project types: 1) Planning, 2) Implementation, 3) Turnkey Marketing and 

Promotion, and 4) Turnkey Recruitment and Training. Planning project types fund the planning stages of 

developing, coordinating, or expanding a food business; this includes business plans, feasibility studies, 

trainings, and pilot programs. Implementation project types fund the establishment and expansion of food 

businesses, such as shared-use kitchens, food hubs, and food incubators. The Turnkey project types 

(Marketing and Promotion, Recruitment and Training) streamline the application process for applicants 

conducting activities from a prescribed list. 

In FY 2024, AMS anticipates approximately $10.5 million will be available to fund LFPP projects.

Important Dates:

Application opens: Tuesday, February 27, 2024

Program Webinar: Thursday, March 28, 2024, at 1 p.m. Eastern Time

https://www.ams.usda.gov/services/grants/webinars

Application Closes: Tuesday, May 14, 2024, at 11:59 p.m. Eastern Time
Agricultural Marketing Service

USDA is an equal opportunity provider, employer, and lender.

February 2024 / www.ams.usda.gov

Who Is Eligible?

All applicants must be domestic entities owned, operated, and located within the 50 United States, the 

District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American 

Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. 

Eligible entities that meet the criteria above include agricultural businesses and cooperatives, producer 

networks and associations, Community Supported Agriculture (CSA) networks and associations, food 

councils, local governments, nonprofit and public benefit corporations, economic development 

corporations, regional farmers’ market authorities, and tribal governments.

What is the Maximum Grant Amount?

For Planning projects, applicants may request $25,000 to $100,000 for 24 months. For Implementation 

projects, applicants may request $100,000 to $500,000 for 36 months. For the Turnkey Marketing and 

Promotion and the new Turnkey Recruitment and Training projects, applicants may request $50,000 to 

$100,000 for 24 months. 

Is there a Cost Share or Match required? 

LFPP requires matching funds from non-Federal sources in the form of cash and/or in-kind contributions in 

an amount equal to 25 percent of the total Federal portion of the grant.

What Can I Use the Funding For?

LFPP project types span a variety of activities. Planning projects fund activities, such as conducting 

feasibility studies, hiring training and technical assistance experts, and developing business plans. 

Implementation projects establish, expand, and improve food enterprises and market channels. Project 

activities may include food incubator programs, mid-tier value chain development, food safety 

certifications and upgrades, virtual marketplaces, and route optimization and efficiencies. The Turnkey 

Marketing and Promotion projects support the most common LFPP marketing activities like market 

identification and analysis, marketing plan development, marketing and promotion design and purchases, 

and evaluation. The new Turnkey Recruitment and Training projects support the most common LFPP 

recruitment and training activities such as identification and analysis of strategies for vendor and producer 

recruitment, training or both as well as the development of a plan, design materials, implement the plan,

and evaluate the outcomes.

More Information

Visit the LFPP web site for the application and more information: 

https://www.ams.usda.gov/services/grants/lfpp. For questions about LFPP, please see the program’s FAQs 

at: https://www.ams.usda.gov/sites/default/files/media/FMLFPPFAQs.pdf. 

Contact Us

For questions about LFPP after closely reviewing the RFA and FAQs, please email

FMLFPPGrants@usda.gov.