**CERTIFICATION
      PURSUANT TO**


**RULE
      13a-14 OF THE SECURITIES EXCHANGE ACT OF 1934,**


**AS
      ADOPTED PURSUANT TO**


**SECTION
      302 OF THE SARBANES-OXLEY ACT OF 2002**





**Exhibit
      31.1**





I,
      Arthur
      E. Reiner, certify that:





1.
      I have
      reviewed this Quarterly Report on Form 10-Q of Finlay Enterprises,
      Inc.;





2.
      Based
      on my knowledge, this report does not contain any untrue statement of a material
      fact or omit to state a material fact necessary to make the statements made,
      in
      light of the circumstances under which such statements were made, not misleading
      with respect to the period covered by this report;





3.
      Based
      on my knowledge, the financial statements, and other financial information
      included in this report, fairly present in all material respects the financial
      condition, results of operations and cash flows of the registrant as of, and
      for, the periods presented in this report;





4.
      The
      registrant’s other certifying officer(s) and I are responsible for establishing
      and maintaining disclosure controls and procedures (as defined in Exchange
      Act
      Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting
      (as
      defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
      have:





|a) | Designed
              such disclosure controls and procedures, or caused such disclosure
              controls and procedures to be designed under our supervision, to ensure
              that material information relating to the registrant, including its
              consolidated subsidiaries, is made known to us by others within those
              entities, particularly during the period in which this report is being
              prepared;
|-- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------




|b) | Designed
              such internal control over financial reporting, or caused such internal
              control over financial reporting to be designed under our supervision,
              to
              provide reasonable assurance regarding the reliability of financial
              reporting and the preparation of financial statements for external
              purposes in accordance with generally accepted accounting
              principles;
|-- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------




|c) | Evaluated
              the effectiveness of the registrant’s disclosure controls and procedures
              and presented in this report our conclusions about the effectiveness
              of
              the disclosure controls and procedures, as of the end of the period
              covered by this report based on such evaluation;
              and
|-- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|d) | Disclosed
              in this report any change in the registrant’s internal control over
              financial reporting that occurred during the registrant’s most recent
              fiscal quarter (the registrant’s fourth fiscal quarter in the case of an
              annual report) that has materially affected, or is reasonably likely
              to
              materially affect, the registrant’s internal control over financial
              reporting; and
|-- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------




5.
      The
      registrant’s other certifying officer(s) and I have disclosed, based on our most
      recent evaluation of internal control over financial reporting, to the
      registrant’s auditors and the audit committee of the registrant’s board of
      directors (or persons performing the equivalent functions):





|a) | All
              significant deficiencies and material weaknesses in the design or
              operation of internal control over financial reporting which are
              reasonably likely to adversely affect the registrant’s ability to record,
              process, summarize and report financial information;
              and
|-- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------




|b) | Any
              fraud, whether or not material, that involves management or other
              employees who have a significant role in the registrant’s internal control
              over financial reporting.
|-- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



Date:
              June 14, 2007
            
            
            /s/
                Arthur E. ReinerArthur
                E. ReinerChairman,
                President and Chief Executive Officer(principal
                executive officer)