United States

Department of 

Agriculture

Agricultural

Marketing

Service

Livestock

and Poultry 

Program

Agricultural

Analytics

Division

Feature Advertising by U.S. Supermarkets

Meat and Poultry

The NFL-AFL World Championship Game 2019

Advertised Prices effective through February 03, 2019
U.S. Supermarket Holiday Featuring of Meat and Poultry (February 2019)

USDA, Agricultural Marketing Service, L&P, Agricultural Analytics Division 2

Feature Advertising by U.S. Supermarkets During Key Seasonal Marketing Events 

This report provides a detailed breakdown of supermarket featuring of the most popular meat and poultry products 

for the annual NFL-AFL World Championship Game (Super Bowl) marketing period. Super Bowl Sunday is the 

second largest food consumption day on the calendar after Thanksgiving and marks a significant demand period for 

a variety of meat and poultry items popular as finger foods. Advertised sale prices are shown by state and region.

Team Chicken

8 Piece Mixed..............................white (breast, wing) and dark (drumstick, thigh) young chicken pieces that have either been 

breaded/battered or coated in sauce/spices before being fried in oil, oven-baked, or 

barbecued/grilled.

8 Piece Dark................................dark (drumstick, thigh) young chicken pieces that have been breaded/battered and then 

fried in oil. 

Fried/Baked Mixed Packs ..........white (breast, wing) and dark (drumstick, thigh) young chicken pieces that have been 

breaded/battered before being fried in oil or oven-baked available in packs of multiple 

pieces (party packs). Bulk packs in excess of 100 pieces are reported on a dollars per 

piece basis.

Deli Wings...................................young chicken wings that have been breaded/battered then fried in oil or oven-baked. 

Sauce is normally applied following the cooking process. Bone-in wings usually consist of 

the combined drumette and flat portions of a whole chicken wing with the tip removed (v-cut) 

or of the individual drumette and flat portions. Boneless wings are commonly produced from 

chunks of breast meat and are cooked in similar fashion.

Tenders.......................................the tender muscle portion of a young chicken breast that have been breaded/battered 

before being fried in oil or baked. Also known as strips or fingers.

Rotisserie....................................a whole (without giblets) young chicken skewered on a spit and roasted in an oven. The 

most popular size for a rotisserie chicken is 2 pounds with birds up to 3 pounds also 

available.

Fresh Wings................................whole (drumette, flat, and tip) or cut fresh young chicken wings available in a range of sizes. 

IQF Wings ...................................individually quick frozen raw whole or cut young chicken wings normally sold by the bag. 

IQF Party Wings .........................individually quick frozen raw whole or cut flavored young chicken wings normally sold by the 

bag. 

IQF Tenders ................................individually quick frozen raw young chicken tenders normally sold by the bag. 

Cooked/Frozen Chicken ............pre-cooked young chicken whole muscle, bone-in or boneless wings or tenders/strips 

flavored or unflavored normally sold by the bag.

Chicken Party Platters ...............store-prepared cooked young chicken wings or tenders sold in platter or pan serving units. 

Units vary by seller but generally are available in small, medium, and large sizes each with 

an estimated number of servings. 

Team Pork

Spareribs ....................................the lower portion (belly) of the rib cage between the back rib and the sternum including at 

least 11 ribs.

Backribs......................................the upper portion of the rib cage between the back rib and the sternum including at least 8 

ribs. Also known as baby back ribs. 

St. Louis......................................the spare rib minus the sternum and lower cartilages, ending in a rectangular shape.

Country Ribs...............................most commonly cut from the blade end of the pork loin near the shoulder. Include 3-6 ribs 

cut into equal portions and may be bone-in or boneless.

Riblets.........................................the sternum and lower cartilages resulting in the preparation of a St. Louis-style rib. Also 

marketed as rib tips.

Deli Ribs......................................store-prepared cooked pork ribs sold by the pound or by the whole or half slab.

Pre-Cooked, Flavored Ribs .......pre-cooked and flavored pork backribs in sealed pouch. 

Pork Rib Platters ........................store-prepared cooked pork ribs sold in platter or pan serving units. Units vary by seller but 

generally are available in small, medium, and large sizes each with an estimated number of 

servings. 
U.S. Supermarket Holiday Featuring of Meat and Poultry (February 2019)

USDA, Agricultural Marketing Service, L&P, Agricultural Analytics Division 3

Game Highlights

On February 3, 2019, the 53rd annual NFL-AFL World Championship game (aka. “Super Bowl LIII”) will be played at Mercedes-Benz 

Stadium in Atlanta, Georgia, between the National Football Conference (NFC) champion Los Angeles Rams and the American 

Football Conference (AFC) champion New England Patriots. The game not only marks the annual crowning of an ultimate football 

champion, it also marks what has come to be the most significant non-holiday eating event on the calendar. From its inception, 

the Big Game has served as the perfect opportunity for fans, and non-fans alike, to gather, some to enjoy the game, others the 

commercials or half-time show, and all the delicious food.

Traditionally, Championship Sunday takes place in front of the television. In fact, some of the best annual deals on new TV’s can 

be found in January targeting the Big Game. However, television viewership has declined steadily from the high set in 2015 as 

other venues increase in popularity, particularly livestreaming of the game through social media, estimated at 2 million viewers in 

2018. Regardless, the majority of fans will view the Big Game in front of their television sets where finger food rules the menu. 

Chicken wings have been the perennial fan favorite - perfectly sized, versatile to prepare, relatively low cost, and widely available. 

This year is no different with chicken, with an estimated 2% increase in production over last year, being offered in a variety of forms

and leading all competitive meat proteins. But chicken’s dominance is increasingly being eroded by a host of rivals, primarily the 

pork rib, also a perfect finger food that is inexpensive and widely available with an estimate 3% increase in first quarter pork 

production in the U.S. over last year.

This year’s game participant fan bases are located in opposite corners of the country - New England in the northeast and Los 

Angeles in the southwest – and the game will be played in Atlanta, the heart of the southeast. The Northeast, home to the invention 

of the buffalo wing at the Anchor Bar in Buffalo, NY, in 1964, is no stranger to the Big Game and to gameday gathering. Fans in

the Southwest haven’t had a team in the game since the Raiders lost to Tampa Bay in 2003 and are a little rusty at throwing 

gameday parties. Regardless, fan food offerings at supermarkets across the country dominate ad space targeting the Big Game. 

This year, wing sauce aficionados in the Southeast lead the nation in preference for fresh chicken wings, solidifying their lead over 

the traditional fresh wing stronghold in the Northeast. On a per capita basis, the Southeast leads the nation in fresh wing offerings 

with 25% of promotions and, when it comes to IQF chicken offerings, southeastern fans also lead the nation with 31% of retail 

offerings. Fans in the Northeast love pre-cooked and flavored frozen wings with 24% of national marketings this year. Pre-cooked 

chicken wings in the frozen meat case continue to grow in popularity, available in a variety of forms and flavors and requiring only 

to be dumped from the box or bag and heated in the oven. Clearly, convenience is a growing trend that is changing chicken 

consumption and Big Game viewing habits, something the hectic pace of the Northeast fully appreciates. And speaking of 

convenience, wing platters are big in the Northeast and Southeast with the two regions accounting for 65% of retail offerings. But

southeastern fans are no strangers to convenience either, opting to exercise it in a different form, edging out the Southwest for 

preference for deli-prepared wings (23% to 20%) and leading all other regions in preference for rotisserie chickens with 23% of 

marketings for this year’s game. Fried/baked chicken is a perennial favorite across the country but the Northwest leads the nation 

on a per capita basis in preference this year with 24% of promotions. 

When it comes to pork offerings at retail the Southeast leads in pork preference for gameday, number one in fresh ribs of all types

(22%) and deli-prepared ribs (36%). Taste for spare ribs is about evenly spread out across the county but the Southeast leads with 

21%. The Northwest prefers back ribs (26%) and St. Louis ribs (27%) over all other regions while the Southeast just edges out 

southwestern fans in their preference for country pork ribs (20% to 19%). The Northeast leads the nation in preference for precooked and flavored pork ribs with 30% of the national market, echoing their preference for convenient options but the Southeast 

dominates in the category of deli-prepared ribs sold by the slab (36%). Bratwurst is popular in all regions but the Northwest wins 

with 20% of features on a per capita basis. Another growing trend in pork is offerings of boneless, barbeque-flavored pulled and 

shredded pork, perfect on a bun and easily held in one hand leaving the other hand free for a “beverage”. The Northeast (23%) 

and Southeast (20%) are quickly taking to this new item and rank one and two in preference.

When not competing with each other, chicken and pork face a host of rivals for consumer demand for the Super Bowl. Across the 

nation, ground beef for making pots of chili are a popular offering and pre-cooked packaged meatballs are enjoying their own 

growing fan following. In the Southeast, chicken and pork share the TV tray with catfish strips and nuggets while shrimp is a 

popular option in the Northeast. The Northwest likes their seafood and, in the South Central, its game on as beef ribs play a key 

role in satisfying fan demand. The Southwest likes their fresh pork butts and picnics to make pozole. And, alas, competition is not 

limited to meat proteins as the popularity of pizza and related snack foods continues to erode more traditional meat options. 
U.S. Supermarket Holiday Featuring of Meat and Poultry (February 2019)

USDA, Agricultural Marketing Service, L&P, Agricultural Analytics Division 4

Report Notes and Key to Abbreviations:

All information is collected from a survey of publicly available, on-line supermarket advertising circulars during the holiday 

marketing period. All prices are in U.S. dollars per pound unless otherwise noted. 

U.S. Regional Definitions:

Northeast ............CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT

Southeast............AL,FL,GA,KY,MS,NC,SC,TN,VA,WV

Midwest...............IA,IL,IN,MI,MN,ND,NE,OH,SD,WI

South Central......AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT

Southwest...........CA, HI, NV

Northwest............AK,ID,MT,OR,WA,WY

Explanatory Notes:

Feature Rate: the percentage of sampled stores advertising any reported item during the covered period, expressed as a 

percentage of the total state and regional sample.

Activity Rate: the sum of the number of stores in each state/region advertising each reported item. The more reported items 

a supermarket features, the greater its contribution to overall activity. 

Activity Ratio: the overall number of advertised items offered relative to the report sample size (31,900 store in 2017). 

(activity rate/overall sample). 

Stores: the number of stores featuring each reported item based on the current state-by-state store count for each sampled 

supermarket chain. 

Stores Associating Chicken/Pork: reflects the percentage of sampled stores tying their chicken and/or pork item feature to 

the game of football. 

The NFL-AFL World Championship Game 2019 (Super Bowl LIII) was played on February 3, 2019 in the Mercedes-Benz 

Stadium in Atlanta, Georgia, between the American Football Conference (AFC) champion New England Patriots and the 

National Football Conference (NFC) champion Los Angeles Rams.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the 

USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from 

discriminating based on race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, 

disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, or reprisal 

or retaliation for prior civil rights activity, in any program or activity conducted or funded by USDA (not all bases apply to all 

programs). Remedies and complaint filing deadlines vary by program or incident.
Activity Avg. $ Activity Avg. $

fried 14,780 6.90 12,710 6.72

baked 9,580 6.70 5,370 6.80

grilled 4,770 7.16 3,070 6.87

4,640 5.61 3,520 5.23 2019 2018

12 piece 3,880 11.51 1,590 11.26 416,300 273,780

16 piece 3,190 18.49 1,160 14.06 188,300 119,660

24 piece 8,400 26.40 6,480 24.22

50 piece 16,140 46.89 15,490 45.57

100 piece 14,320 89.85 12,820 87.79 13:1 8:1

8,490 0.86 16,320 0.86 6:1 4:1

Deli Wings: bone-in 43,440 5.35 27,860 5.58 Overall 19:1 12:1

13,760 5.61 13,030 5.35 Survey Size 32,500 (stores) 32,500

Tenders 15,660 5.91 9,920 5.82

Rotisserie < 2 lbs. 21,100 6.07 10,410 6.06

Rotisserie < 2 lbs. ABF 5,750 8.34 2,350 8.07

19,390 2.48 12,350 2.81

wings 19,750 2.36 9,240 2.60

9,920 2.79 4,220 2.43

10,260 2.72 1,840 2.45

Cooked/Frozen Chicken:

24,460 4.08 20,990 4.35

12,270 3.86 10,230 3.55

34,920 3.56 17,740 3.58

23,170 26.48 12,950 26.14

17,070 40.59 8,350 39.36

12,670 57.72 4,830 57.81

10,390 25.41 8,870 22.49

1,690 36.47 2,890 31.94

3,500 49.82 670 55.90

15,140 28.23 9,310 25.64

5,440 41.75 4,060 38.88

8,360 58.00 3,140 57.55

spareribs 13,890 2.05 13,580 1.90

27,490 3.20 18,150 3.19

20,160 2.72 15,440 2.55

19,650 1.84 10,540 2.08

6,430 2.50 5,630 2.56

2,670 1.26 2,160 1.30

Pre-Cooked Flavored Ribs

20,330 5.53 14,060 5.77

Deli Ribs: per lb. 5,440 5.55 1,060 5.51

per half slab 3,020 7.93 2,000 7.18

per whole slab 15,660 10.22 9,470 10.43

Pork Rib Platter/Pan

2,440 25.41 2,330 25.71

1,080 42.33 1,010 35.07

400 89.85 110 95.73

Fresh Sausage (Brats) 49,640 3.02 24,120 2.92

Year-to-Year 

Comparison

2019 2018

All Chicken

(see explanatory notes for definitions.)

All Pork

baby backribs

St. Louis rib

All Chicken

Activity Rate

Activity Ratio

All Pork

country rib, bone-in

country rib, boneless

riblets

$ per unit

serves 8-10

serves 10-15

serves 20-25

baby backribs

boneless wings

tenders/strips

Bone-in Wing Platter/Pan $ per unit

serves 8-10

serves 10-15

serves 20-25

Tender Platter/Pan $ per unit

serves 8-10

serves 10-15

serves 20-25

PORK

Pork Ribs:

Boneless Wing Platter/Pan $ per unit

serves 8-10

serves 10-15

serves 20-25

CHICKEN

8-Piece Mixed:

fried dark parts

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

boneless

Fresh Wings

IQF Chicken:

party wings

tenders

bone-in wings

Percentage of sampled stores 

associating Chicken or Pork with the 

Big Game in their ads.

20.7% 4.6% 22.9% 11.5% 23.4% 16.8%

10 20 30 40 50 60 70 80 90 

10 20 30 40 50 60 70 80 90 

NATIONAL SUMMARY

Fried/Baked Fresh Wings Platters

IQF Wings Deli Chkn Cooked Frozen

Chicken

45.2% 10.2% 12.1% 2.0% 24.9% 5.7%

10 20 30 40 50 60 70 80 90 

10 20 30 40 50 60 70 80 90 

Fresh Ribs Pre-cooked Ribs Deli Ribs

Rib Platters Bratwurst Pulled Pork

Pork

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 1 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 1,990 6.81 90 6.83 30 4.99 60 6.58 60 7.40 270 5.94

baked 1,190 6.32 90 5.85 40 5.16 10 5.36 130 5.85 240 5.38

grilled 620 6.61 20 6.88 10 4.99 30 6.58 10 6.99 110 5.88

180 5.44 30 6.49 10 5.82 40 6.49 10 4.69

12 piece 1,030 10.75 20 9.77 160 7.99 30 9.50 40 7.99

16 piece 490 16.43 10 14.75 10 15.48 10 12.50 10 15.48

24 piece 580 26.12 30 34.99 20 22.00 60 22.53

50 piece 3,530 44.46 250 42.55 10 39.49 80 45.92 280 39.53 360 42.04

100 piece 2,950 81.48 190 74.12 10 72.99 70 85.19 260 72.99 340 75.59

700 0.99 20 0.99 60 0.99 20 0.99

Deli Wings: bone-in 6,710 5.77 940 4.84 40 6.08 50 4.55 1,510 5.13 410 5.82 500 6.22

3,810 5.58 210 4.64 10 5.00 30 5.65 360 5.68 240 5.53 230 7.56

Tenders 4,570 6.35 210 5.96 20 6.99 60 6.26 390 6.05 240 6.32 570 6.46

Rotisserie < 2 lbs. 4,140 6.01 160 5.93 10 4.98 80 6.97 140 6.90 330 6.45 150 5.64

Rotisserie < 2 lbs. ABF 900 6.85 90 5.99 20 7.88 10 6.99 140 5.99 160 7.16

4,070 2.38 190 2.37 10 2.28 60 2.72 500 2.51 230 2.21 490 2.38

wings 5,750 2.17 490 2.00 40 2.19 120 2.45 600 1.93 750 2.28 20 2.53

1,070 2.72 60 2.71 10 2.44 40 2.87 90 2.77 90 3.20 10 2.78

780 2.59 30 2.58 10 2.50 20 2.87 20 2.70 80 2.54

Cooked/Frozen Chicken:

6,910 4.47 630 4.48 70 5.56 160 4.67 710 5.04 590 4.64 260 6.04

2,430 4.19 100 3.77 20 5.39 70 4.13 190 3.94 220 4.84 60 4.21

9,940 3.82 530 3.69 80 4.76 240 3.66 1,260 3.73 980 4.08 330 3.85

6,480 31.20 420 32.52 60 34.83 70 31.09 940 29.40 890 30.87 230 26.45

5,610 44.89 340 46.59 40 45.99 80 43.65 630 46.89 1,000 42.58

5,350 68.27 340 69.86 50 69.99 60 65.35 440 70.22 1,000 66.18 10 74.99

2,780 29.98 280 29.85 50 29.99 30 29.61 430 29.96 570 29.90

230 33.58 10 34.99 10 34.99 30 51.87 20 33.47

2,610 49.99 280 49.99 40 49.99 30 49.99 390 49.99 510 49.99

4,560 35.81 410 36.93 50 39.60 70 35.08 500 37.35 750 38.87 120 25.87

550 51.96 10 57.49 10 46.99 10 49.99 30 55.96 60 46.16

3,210 66.88 300 66.35 40 64.99 70 66.08 390 65.03 690 64.41

spareribs 2,360 2.03 130 2.00 10 1.69 40 2.03 80 1.95 120 1.89 10 1.80

4,410 3.36 370 3.23 10 4.39 50 3.28 500 3.28 210 3.55 90 3.48

3,820 2.60 210 2.56 30 2.55 80 2.60 330 2.57 620 2.54 180 2.69

4,010 1.78 410 1.74 40 2.02 60 1.99 650 1.60 410 2.05 130 1.56

1,110 2.55 60 2.28 10 2.49 30 2.45 120 2.65 140 2.53 110 2.11

370 1.81 20 2.09 10 0.99 10 0.99 30 2.20 30 1.32 10 0.99

Pre-Cooked Flavored Ribs

7,150 5.80 420 5.40 30 4.52 110 5.80 740 5.53 490 4.82 310 6.01

Deli Ribs: per lb. 1,210 6.53 50 6.56 30 6.55 30 6.48 120 5.95

per half slab 210 9.62 10 10.00 20 9.81 20 7.33

per whole slab 1,420 10.07 10 10.46 10 7.22 130 9.33 80 10.00 370 8.60 20 10.00

Pork Rib Platter/Pan

60 29.71

310 58.62 10 59.99 30 46.09

310 98.52 10 99.99 10 91.81

Fresh Sausage (Brats) 8,720 2.92 470 2.77 70 3.19 190 2.79 660 2.81 970 2.90 310 2.43

Activity

100.0%

131,190 8,930 1,010 2,490 13,900 14,760 4,190

Bone-in Wing Platter/Pan

Fresh Wings

serves 8-10

Boneless Wing Platter/Pan

boneless

$ per unit

serves 20-25

party wings

tenders

IQF Chicken:

bone-in wings

98.2% 100.0%

$ per unit

serves 8-10

serves 10-15

serves 20-25

serves 10-15

serves 20-25

PORK

97.4% 100.0%

St. Louis rib

$ per unit

serves 20-25

serves 8-10

serves 10-15

serves 10-15

tenders/strips

baby backribs

country rib, boneless

baby backribs

Tender Platter/Pan

serves 8-10

8-Piece Mixed:

fried dark parts

riblets

country rib, bone-in

Pork Ribs: $ per unit

Delaware Massachusetts Maryland Maine

99.8%

boneless wings

CHICKEN

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

Northeast Region

Feature Rate 99.5%

Connecticut Dist. of Columbia

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 2 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 10 6.99 310 6.44 520 7.46 620 6.85 20 7.42

baked 60 5.85 390 7.42 190 6.24 30 5.85 10 8.24

grilled 10 6.99 160 6.74 130 6.92 120 6.76 20 6.99

10 4.99 20 4.99 60 4.50

12 piece 50 7.99 10 12.24 290 12.99 370 11.36 20 7.99 40 8.67

16 piece 290 17.05 140 15.93 10 12.50 10 16.99

24 piece 10 34.99 460 26.00

50 piece 570 47.61 650 44.51 1,270 45.32 50 39.49 10 44.99

100 piece 290 87.79 530 78.56 1,200 86.15 50 72.99 10 79.99

310 0.99 70 0.99 220 0.99

Deli Wings: bone-in 290 6.22 240 5.86 1,740 6.83 750 5.28 70 5.22 170 6.29

150 7.74 120 5.41 1,070 5.58 1,270 4.98 30 5.94 90 7.46

Tenders 290 6.64 540 5.96 1,510 6.65 540 6.01 40 5.72 160 6.41

Rotisserie < 2 lbs. 90 6.22 610 5.91 1,770 5.94 710 5.80 20 6.89 70 6.45

Rotisserie < 2 lbs. ABF 60 5.99 260 6.78 120 8.71 30 5.99 10 6.99

290 2.39 470 2.39 1,020 2.37 540 2.32 60 2.32 210 2.36

wings 60 2.20 990 2.25 1,820 2.12 710 2.39 100 1.85 50 2.05

30 2.99 200 2.83 290 2.44 240 2.71 10 2.80

10 2.50 130 2.84 170 2.66 290 2.45 10 2.50 10 2.50

Cooked/Frozen Chicken:

200 5.39 1,490 4.04 1,580 4.25 1,090 4.17 40 4.33 90 5.57

50 3.44 360 4.06 540 4.46 720 4.02 60 4.22 40 3.86

450 4.00 1,540 3.98 2,580 3.74 1,730 3.76 80 3.20 140 3.42

210 27.11 790 35.16 910 33.15 1,670 30.72 130 29.29 160 26.92

330 46.88 1,410 46.77 1,640 43.53 130 41.92 10 30.00

10 74.99 420 69.73 1,450 70.71 1,440 65.65 130 70.09

190 29.79 320 29.78 830 30.24 80 29.99

160 29.99

190 49.99 310 49.99 780 49.99 80 49.99

70 26.98 820 32.39 650 35.19 960 37.62 90 39.06 70 26.45

20 59.99 230 59.73 180 42.49

260 70.05 600 72.81 780 64.95 80 64.99

spareribs 10 1.94 400 2.01 1,130 2.11 400 1.91 10 1.88 20 2.07

50 3.07 550 3.22 1,590 3.56 850 3.15 90 3.31 50 3.30

120 2.54 450 2.58 1,130 2.71 540 2.47 50 2.53 80 2.64

100 1.36 530 1.79 930 1.85 560 1.86 110 1.62 80 1.51

30 2.16 50 2.77 270 2.84 240 2.49 10 2.41 40 2.42

10 2.66 40 2.36 110 2.06 90 1.37 10 2.08

Pre-Cooked Flavored Ribs

250 5.77 1,120 6.30 2,070 6.28 1,380 5.34 100 5.35 130 5.73

Deli Ribs: per lb. 10 4.88 220 6.04 550 7.45 200 4.95

per half slab 80 10.00 20 10.00 60 9.61

per whole slab 30 10.00 240 10.30 70 10.73 410 11.47 30 9.99 20 10.00

Pork Rib Platter/Pan

10 45.00 50 26.66

30 58.45 230 60.16 10 59.99

30 97.68 250 98.77 10 99.99

Fresh Sausage (Brats) 260 2.49 1,390 2.80 2,220 3.18 1,970 2.97 80 2.72 130 2.56

Northeast

3,140 16,620 33,710 28,570

CHICKEN

serves 8-10

serves 10-15

Bone-in Wing Platter/Pan

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

tenders/strips

Fresh Wings

99.3% 99.7% 100.0%

PORK

Pork Ribs:

baby backribs

Boneless Wing Platter/Pan $ per unit

St. Louis rib

serves 10-15

serves 20-25

serves 8-10

country rib, bone-in

Tender Platter/Pan $ per unit

serves 8-10

serves 10-15

serves 20-25

baby backribs

country rib, boneless

riblets

serves 20-25

$ per unit

serves 8-10

serves 10-15

serves 20-25

party wings

100.0%

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

boneless

Feature Rate 100.0% 99.5%

Activity

8-Piece Mixed:

fried dark parts

1,920 1,950

New Hampshire New Jersey New York Pennsylvania Rhode Island Vermont

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 3 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 3,720 6.88 250 6.54 1,140 6.25 420 7.00 210 7.50 170 6.86 440 6.59

baked 2,390 6.79 120 7.03 680 6.93 360 7.05 130 7.90 70 7.21 200 5.43

grilled 620 7.57 10 7.99 170 7.99 110 7.97 30 7.99

840 4.60 90 4.70 400 4.03 60 4.72 40 4.49 70 4.86 10 4.80

12 piece 150 11.11 10 8.99 10 10.99 10 12.99 40 9.33 50 12.05

16 piece 1,370 20.32 70 20.99 810 20.99 200 20.74 20 15.23 40 20.99

24 piece 3,480 26.40 140 25.30 810 29.94 560 27.74 270 26.79 100 23.72 540 22.61

50 piece 5,770 47.78 270 47.22 1,940 50.36 800 49.93 200 48.19 120 44.76 610 43.57

100 piece 5,560 90.36 260 91.11 1,940 94.51 800 96.87 200 97.75 90 90.13 610 76.62

3,600 0.83 150 0.83 1,610 0.83 720 0.84 180 0.85 60 0.85 80 0.83

Deli Wings: bone-in 16,870 4.98 880 4.91 8,800 4.96 2,230 5.01 290 6.10 220 5.21 1,440 4.74

3,200 5.72 140 5.52 710 5.98 340 5.41 110 5.45 70 5.06 740 5.69

Tenders 1,930 5.75 80 5.29 360 5.06 350 5.42 80 5.29 30 5.23 230 6.38

Rotisserie < 2 lbs. 6,240 6.43 300 5.43 1,510 5.78 600 5.85 260 5.60 170 5.22 1,400 7.50

Rotisserie < 2 lbs. ABF 1,830 7.99 80 7.91 820 7.58 360 8.26 90 8.85 40 7.59

5,890 2.60 350 2.55 2,290 2.75 710 2.72 220 2.31 220 2.20 530 2.49

wings 6,080 2.46 280 2.39 1,640 2.43 550 2.33 90 2.24 120 2.27 1,280 2.60

3,220 2.61 140 2.34 280 2.46 570 2.57 520 2.68 140 2.71 310 2.30

5,760 2.67 420 2.58 3,130 2.69 600 2.78 60 2.13 140 2.38 360 2.58

Cooked/Frozen Chicken:

6,430 4.16 240 3.75 1,330 3.81 430 3.96 310 4.09 130 3.64 1,590 4.30

2,810 3.91 90 3.91 490 4.05 420 3.12 320 4.13 60 3.76 460 3.84

7,460 3.51 260 3.58 1,100 3.93 900 3.25 560 3.37 230 3.12 1,470 3.44

7,010 24.80 410 24.80 3,250 24.73 850 23.79 230 22.40 140 22.01 290 25.87

7,540 37.48 350 36.54 3,360 35.68 930 35.46 30 44.28 50 36.18 970 39.73

5,570 47.63 290 45.94 2,770 44.24 800 44.17 20 63.32 30 48.32 460 49.19

2,390 26.21 110 27.35 870 26.47 140 22.35 110 24.84 70 27.92 120 20.75

1,030 35.68 40 40.40 330 39.91 110 29.71 30 42.75 250 32.69

740 47.39 10 48.17 110 50.00 70 39.99 20 54.99 70 39.99

5,460 26.90 250 25.63 2,440 26.30 610 24.62 230 21.56 110 23.91 330 31.15

3,850 40.72 180 41.41 1,940 41.24 560 39.46 20 38.99 30 42.96 450 40.79

4,560 52.42 150 52.13 1,620 51.50 540 49.22 10 50.00 20 57.37 920 51.58

spareribs 3,800 2.07 200 2.17 910 2.22 640 2.21 390 1.81 160 1.87 320 1.93

8,120 3.27 420 3.21 2,280 3.27 1,380 3.27 490 2.79 270 2.98 990 3.42

7,180 2.79 490 2.90 2,410 2.94 590 2.67 100 2.53 180 2.77 1,240 2.53

4,700 1.72 310 1.67 1,350 1.75 540 1.66 400 1.66 230 1.62 430 1.66

2,290 2.42 110 2.49 810 2.51 330 2.41 50 2.33 50 2.26 210 2.11

1,050 1.07 70 1.24 230 1.05 50 1.11 210 1.02 120 1.04 70 1.19

Pre-Cooked Flavored Ribs

2,950 5.15 120 5.40 610 5.60 410 5.15 360 4.59 70 5.08 230 5.69

Deli Ribs: per lb. 2,170 4.98 110 3.00 710 2.80 80 4.12 10 7.39 70 3.96 520 7.23

per half slab 1,240 9.93 70 9.99 810 9.99 190 9.99 10 4.99 40 9.99

per whole slab 7,430 9.61 220 10.53 1,380 10.45 470 9.90 110 11.86 120 10.73 2,210 8.95

Pork Rib Platter/Pan

560 24.99 10 24.99 170 24.99 110 24.99 30 24.99

540 34.99 50 34.99 330 34.99 30 34.99 10 34.99 20 34.99

Fresh Sausage (Brats) 13,200 3.06 530 3.20 2,700 3.46 2,000 3.02 1,190 2.81 310 3.09 1,870 2.98

Georgia Kentucky Mississippi North Carolina

99.9% 98.4%

Tender Platter/Pan

serves 8-10

serves 10-15

$ per unit

serves 20-25

country rib, bone-in

country rib, boneless

riblets

Pork Ribs:

96.6% 99.4%

PORK

serves 20-25

serves 8-10

serves 10-15

$ per unit $ per unit

baby backribs

St. Louis rib

Region

CHICKEN

tenders/strips

serves 20-25

> 100, bulk pack ($/piece)

Fried/Baked Mixed Packs:

boneless

8-Piece Mixed:

serves 8-10

serves 10-15

$ per unit

Alabama Florida

Feature Rate 99.0%

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

Bone-in Wing Platter/Pan

Fresh Wings

party wings

Boneless Wing Platter/Pan

serves 8-10

serves 10-15

serves 20-25

Activity 188,600 9,130 63,020 23,640 8,360 4,400 24,440

baby backribs

Southeast

100.0% 99.4%

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 4 of 11
stores $ avg stores $ avg stores $ avg stores $ avg

fried 430 8.65 280 7.49 290 6.13 90 7.26

baked 400 6.74 140 7.73 240 5.84 50 6.78

grilled 10 7.99 120 7.97 130 6.37 40 6.85

50 4.96 90 5.74 20 5.99 10 9.28

12 piece 10 9.99 20 13.04

16 piece 60 20.99 130 16.40 30 16.47 10 18.99

24 piece 210 24.83 310 26.97 430 23.86 110 26.22

50 piece 380 45.30 620 47.95 640 43.22 190 48.00

100 piece 380 84.44 450 93.52 640 79.70 190 96.29

140 0.83 330 0.84 170 0.85 160 0.85

Deli Wings: bone-in 1,170 4.73 700 5.31 980 5.14 160 5.41

290 5.86 160 5.82 520 5.72 120 5.48

Tenders 210 6.08 300 6.29 210 6.35 80 5.05

Rotisserie < 2 lbs. 710 6.65 390 5.70 800 7.36 100 6.22

Rotisserie < 2 lbs. ABF 70 7.83 130 9.16 180 7.94 60 8.93

790 2.64 390 2.28 320 2.35 70 2.28

wings 840 2.55 140 2.53 1,020 2.39 120 2.14

290 2.80 530 2.69 300 2.76 140 2.74

580 2.55 260 3.06 170 2.74 40 2.13

Cooked/Frozen Chicken:

630 4.19 540 4.05 1,110 4.67 120 4.14

250 3.80 350 4.31 300 4.25 70 4.14

470 3.46 770 3.34 1,470 3.61 230 3.53

530 24.15 480 23.43 710 28.90 120 23.38

540 37.91 340 38.50 920 43.01 50 42.40

300 45.46 230 46.69 640 66.21 30 65.99

260 25.90 150 23.69 500 28.89 60 26.31

160 35.89 20 24.99 80 33.74 10 29.99

40 39.99 20 39.99 380 49.96 20 49.99

380 25.14 330 23.14 680 34.92 100 24.29

330 39.71 210 38.62 120 43.21 10 39.99

350 50.08 160 48.93 760 59.25 30 57.50

spareribs 510 2.15 370 1.92 180 1.94 120 1.91

930 3.53 590 3.09 570 3.45 200 3.13

970 3.17 240 2.41 910 2.49 50 2.32

730 1.85 260 1.55 320 1.92 130 1.44

350 2.43 120 2.11 190 2.59 70 2.57

30 0.99 210 1.02 30 1.36 30 0.99

Pre-Cooked Flavored Ribs

190 5.61 400 4.86 410 4.70 150 5.13

Deli Ribs: per lb. 330 4.61 30 7.51 290 7.44 20 6.91

per half slab 60 9.99 40 9.99 10 9.99 10 7.99

per whole slab 1,180 9.72 240 10.37 1,330 8.94 170 10.45

Pork Rib Platter/Pan

10 24.99 120 24.99 70 24.99 40 24.99

100 34.99

Fresh Sausage (Brats) 1,100 3.08 1,390 2.85 1,670 2.89 440 2.86

Activity

South Carolina Tennessee Virginia West Virginia

13,080 20,750 4,040

Feature Rate 100.0% 95.9% 98.9% 100.0%

17,740

PORK

Tender Platter/Pan

serves 20-25

country rib, bone-in

country rib, boneless

riblets

$ per unit

Pork Ribs:

baby backribs

St. Louis rib

serves 8-10

serves 20-25

serves 10-15

$ per unit

serves 8-10

serves 10-15

serves 20-25

serves 10-15

Fresh Wings

party wings

Boneless Wing Platter/Pan $ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

IQF Chicken:

tenders

CHICKEN

Bone-in Wing Platter/Pan

bone-in wings

boneless wings

boneless

8-Piece Mixed:

fried dark parts

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

tenders/strips

baby backribs

Southeast

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 5 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 3,040 6.90 140 7.21 780 6.55 270 8.31 390 7.21 280 7.28 70 7.53

baked 1,180 7.06 10 6.89 320 6.42 180 7.74 310 7.15 20 6.49

grilled 1,060 7.41 10 6.99 300 7.17 150 7.98 160 7.97 200 7.37 20 7.21

480 5.73 30 5.37 100 5.79 200 5.11 10 5.99 10 5.85

12 piece 1,970 11.41 260 14.66 1,170 9.83 70 13.04 30 11.15 70 14.87 10 12.49

16 piece 380 20.83 120 23.42 70 19.99 40 18.99 10 18.99 30 22.49 10 19.99

24 piece 1,780 27.67 110 35.99 160 26.24 290 27.32 260 26.99 30 35.99

50 piece 2,540 49.14 120 61.18 630 43.00 320 49.51 300 50.39 190 51.66 10 45.44

100 piece 2,330 97.61 120 99.42 420 86.91 300 100.71 300 101.09 190 99.97 10 98.99

1,640 0.90 110 1.00 100 0.88 260 0.86 180 0.92 500 0.91

Deli Wings: bone-in 4,490 5.80 400 5.59 1,240 5.87 520 6.30 600 5.78 280 5.95 60 5.06

2,980 5.35 120 5.83 200 5.38 230 5.20 420 5.21 120 5.34 40 4.72

Tenders 1,960 5.69 270 6.34 420 6.29 140 5.77 240 5.03 80 6.01 30 5.69

Rotisserie < 2 lbs. 3,410 5.58 220 4.79 770 5.56 320 5.57 400 5.31 200 5.64 60 6.62

Rotisserie < 2 lbs. ABF 820 8.37 10 6.16 90 7.34 150 8.73 180 8.41 10 5.99

3,520 2.39 300 3.17 830 2.19 380 2.56 380 2.31 280 2.48 20 2.75

wings 2,960 2.38 310 2.68 480 2.28 220 2.20 550 2.26 280 2.58 70 2.53

1,960 2.55 20 2.26 340 2.51 230 2.84 370 2.61 40 2.62 10 2.80

1,540 2.80 260 3.28 240 2.63 90 2.55 190 2.46 110 2.91

Cooked/Frozen Chicken:

3,790 3.84 430 3.79 750 3.68 360 3.73 520 3.70 340 4.22 50 4.72

2,730 3.83 180 3.63 550 3.77 320 3.79 540 3.81 180 4.02 10 4.26

5,840 3.54 350 3.46 1,240 3.82 720 3.65 810 3.41 510 3.76 40 3.83

3,500 25.62 1,130 27.51 310 24.79 540 23.71 330 23.19 250 27.48

1,400 42.61 580 40.18 150 41.18 170 51.42 100 52.95 130 40.00 10 39.99

400 67.13 20 62.49 30 59.99 220 70.46 70 62.87

2,600 20.55 1,110 18.97 240 20.62 220 24.84 170 25.43 250 18.95

60 52.49 50 54.99 10 39.99

110 65.79 80 69.99 30 54.61

1,680 21.74 10 23.82 190 21.04 510 21.66 450 22.38 10 16.99

310 40.54 10 36.99 20 39.99 60 41.53 160 40.67 10 39.99

90 58.23 20 63.51 50 55.42

spareribs 1,810 2.14 40 2.11 390 2.11 350 2.15 360 2.10 20 2.48 10 2.36

3,360 3.10 190 2.99 580 3.12 360 3.03 470 2.97 210 3.68 40 3.15

1,700 2.54 160 2.81 380 2.38 80 1.99 350 2.90 160 2.29 50 2.93

2,220 1.80 120 1.78 560 1.85 130 1.75 320 1.86 130 1.86 60 1.86

500 2.42 20 2.21 230 2.40 20 2.37 10 2.18 10 1.58 50 1.82

580 1.18 10 0.99 180 1.53 70 0.99 110 1.03 10 0.99

Pre-Cooked Flavored Ribs

3,530 5.43 170 4.52 850 5.71 400 5.38 420 5.26 240 5.59 100 6.08

Deli Ribs: per lb. 560 5.77 110 5.99 100 5.29 30 7.75 80 5.96 70 5.86

per half slab 370 5.90 10 5.00 200 5.22 20 4.99 30 6.21 30 11.49 10 6.00

per whole slab 1,340 12.14 160 10.13 170 11.34 140 12.99 260 13.25 50 10.10 10 10.00

Pork Rib Platter/Pan

650 25.09 10 31.24 70 24.99 210 24.99 130 24.99

40 37.49 10 44.99 10 34.99 20 34.99

40 66.24 10 54.99 10 59.99 20 74.99

Fresh Sausage (Brats) 9,480 2.89 350 2.71 1,670 3.03 1,090 2.87 1,510 2.87 330 3.31 50 3.24

Midwest

Feature Rate

8-Piece Mixed:

Activity

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

Boneless Wing Platter/Pan

party wings

serves 8-10

serves 10-15

serves 20-25

Fresh Wings

Bone-in Wing Platter/Pan

tenders/strips

Fried/Baked Mixed Packs:

boneless

$ per unit

serves 8-10

serves 20-25

serves 10-15

$ per unit

serves 8-10

serves 10-15

serves 20-25

Tender Platter/Pan $ per unit

country rib, boneless

riblets

serves 20-25

PORK

serves 10-15

country rib, bone-in

serves 8-10

Pork Ribs:

baby backribs

St. Louis rib

> 100, bulk pack ($/piece)

CHICKEN

Illinois Indiana

88,730

Michigan Minnesota North Dakota

940

98.9%

8,100

99.2%

Iowa

99.0%

17,470 10,420

baby backribs

Region

97.5% 99.6% 99.8% 98.0%

12,800 5,850

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 6 of 11
stores $ avg stores $ avg stores $ avg stores $ avg

fried 80 7.28 370 7.21 30 8.40 630 5.93

baked 40 7.63 280 7.23 20 6.66

grilled 10 7.99 190 6.99 10 6.99 10 6.30

80 7.06 30 5.99 20 6.21

12 piece 70 14.19 230 12.43 40 15.44 20 14.66

16 piece 20 23.99 20 18.40 20 20.36 40 15.68

24 piece 40 32.69 870 26.49 10 35.99 10 35.99

50 piece 60 55.45 880 50.13 10 62.50 20 53.71

100 piece 60 99.60 870 99.99 10 100.00 50 90.35

40 0.99 430 0.85 10 1.00 10 1.00

Deli Wings: bone-in 150 5.74 660 5.90 70 5.84 510 5.22

80 5.72 1,450 5.34 20 5.62 300 5.49

Tenders 110 6.21 340 4.99 40 5.96 290 5.22

Rotisserie < 2 lbs. 140 5.46 550 5.85 110 6.38 640 5.56

Rotisserie < 2 lbs. ABF 10 5.99 360 8.71 10 6.79

80 3.15 740 2.30 20 3.08 490 2.06

wings 170 2.31 350 2.44 70 2.32 460 2.37

20 3.23 670 2.55 10 2.79 250 2.20

60 3.19 200 2.69 30 3.09 360 2.73

Cooked/Frozen Chicken:

120 3.81 740 3.91 90 3.89 390 3.94

40 3.78 690 3.90 20 3.69 200 3.93

170 3.33 1,320 3.35 90 3.13 590 3.38

270 26.89 530 23.49 110 27.48 30 27.48

120 40.00 60 42.61 60 40.00 20 39.25

60 64.99

250 19.21 220 24.81 110 18.95 30 18.95

30 20.66 470 21.62 10 21.49

40 39.99 10 39.99

20 59.99

spareribs 20 1.77 480 2.24 20 1.83 120 2.03

110 2.80 1,030 3.06 80 3.00 290 3.29

100 2.91 130 1.99 30 2.93 260 2.48

130 2.02 380 1.67 130 1.76 260 1.72

10 2.49 70 2.99 80 2.52

170 0.99 30 1.25

Pre-Cooked Flavored Ribs

130 5.24 920 5.23 50 5.56 250 5.92

Deli Ribs: per lb. 20 5.99 20 6.99 10 5.99 120 5.05

per half slab 60 5.62 10 5.99

per whole slab 50 10.66 420 12.89 30 10.19 50 11.84

Pork Rib Platter/Pan

10 24.99 220 24.99

Fresh Sausage (Brats) 240 2.84 2,570 2.90 110 2.83 1,560 2.69

Tender Platter/Pan

serves 20-25

country rib, bone-in

country rib, boneless

riblets

$ per unit

serves 10-15

serves 8-10

serves 10-15

St. Louis rib

Boneless Wing Platter/Pan

Pork Ribs:

baby backribs

serves 20-25

$ per unit

serves 8-10

serves 10-15

$ per unit

CHICKEN

8-Piece Mixed:

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

serves 8-10

serves 10-15

serves 20-25

Fried/Baked Mixed Packs:

boneless

tenders/strips

party wings

Midwest

3,060

98.7%

serves 20-25

PORK

serves 8-10

> 100, bulk pack ($/piece)

Bone-in Wing Platter/Pan

Fresh Wings

Nebraska Ohio

Activity

South Dakota Wisconsin

baby backribs

Feature Rate

20,160 1,480 8,450

99.7% 100.0% 100.0%

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 7 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 2,240 6.76 110 7.28 490 5.81 270 7.12 130 7.60 330 6.57 200 7.68

baked 1,730 6.79 50 7.44 480 5.85 180 7.81 80 7.93 210 6.48 110 7.82

grilled 820 7.37 40 7.72 130 6.99 150 7.92 60 7.99 30 6.59 20 8.30

630 5.83 40 5.53 10 5.00 10 5.00 20 7.07 190 4.59 150 7.42

12 piece 430 13.16 60 12.25 110 13.43 10 8.99 220 13.47

16 piece 160 19.58 10 16.99 20 22.49 110 19.87

24 piece 1,290 25.81 90 25.08 10 25.99 290 23.49 80 27.13 130 24.42 80 29.47

50 piece 1,810 48.38 100 46.68 160 44.91 300 45.89 80 51.91 200 47.59 180 51.34

100 piece 1,770 94.00 90 95.15 250 88.18 290 90.99 80 98.40 180 81.57 180 96.92

1,600 0.88 80 0.86 250 0.85 290 0.90 70 0.97 70 0.87 40 0.97

Deli Wings: bone-in 4,220 5.52 100 6.36 450 5.69 1,060 5.85 240 5.56 280 5.16 640 5.76

1,870 5.64 20 4.73 290 5.56 180 5.96 150 6.28 110 5.86 370 5.57

Tenders 1,950 5.64 70 6.68 240 5.14 270 6.09 110 5.55 170 5.53 380 5.79

Rotisserie < 2 lbs. 3,140 5.59 260 5.20 220 5.86 90 5.10 130 5.14 380 5.53 450 5.41

Rotisserie < 2 lbs. ABF 980 9.07 10 8.99 130 8.99 150 9.91 20 6.99 40 8.99 10 7.07

3,600 2.37 150 2.14 250 2.99 300 2.24 160 2.51 550 2.18 320 2.46

wings 2,390 2.30 60 2.26 180 2.22 220 2.21 200 2.35 270 2.28 370 2.19

1,660 3.06 60 2.80 300 2.77 310 3.21 130 3.19 50 2.56 90 2.83

740 2.56 100 2.46 60 2.82 180 2.41 240 2.72

Cooked/Frozen Chicken:

2,830 3.72 160 3.74 190 4.13 310 3.70 140 3.70 330 3.48 510 3.81

1,900 3.79 140 3.80 50 4.23 170 3.54 90 3.81 140 3.97 400 3.65

4,790 3.40 390 3.28 440 3.19 540 3.21 340 3.17 260 3.47 640 3.46

2,590 23.08 100 21.26 410 19.72 290 21.49 390 26.32 230 21.75 440 28.43

1,450 38.24 30 38.43 60 35.99 10 39.99 150 44.34 240 40.55 600 39.96

840 52.29 20 52.26 120 49.99 90 62.49 150 63.96 120 62.17

1,200 22.97 50 23.20 120 24.99 150 24.99 180 21.01 90 26.66 290 19.19

70 38.17 10 39.99 50 37.44

1,580 21.92 80 21.06 250 21.49 290 21.49 150 22.47 150 24.09 60 24.32

180 40.54 10 34.99 10 39.99 20 36.99 100 43.01 30 36.87

140 56.06 10 44.99 60 49.99 60 64.99 44.99

spareribs 2,770 1.98 130 1.91 310 2.17 180 2.80 180 1.87 220 1.67 260 1.96

4,650 2.92 460 2.88 680 2.78 860 3.00 150 3.11 400 2.93 520 2.86

2,340 2.64 260 2.66 410 2.78 100 2.83 90 2.64 440 2.64 250 2.58

4,130 1.73 330 2.00 380 1.50 210 1.64 170 1.92 520 1.59 370 1.86

830 2.44 150 2.76 10 1.89 80 2.39 120 2.31 20 2.26

450 1.23 60 1.14 50 1.39 20 1.22 10 1.30 80 1.39 90 0.94

Pre-Cooked Flavored Ribs

2,230 5.74 310 6.04 280 3.57 480 5.94 110 4.48 90 6.16 390 5.73

Deli Ribs: per lb. 290 4.93 30 6.25 10 5.99 140 3.95 100 5.75

per half slab 450 6.03 10 5.00 30 5.00 20 10.99

per whole slab 2,250 11.06 80 10.77 130 9.99 270 11.89 200 11.10 320 10.58 340 11.73

Pork Rib Platter/Pan

750 25.65 40 24.99 120 24.99 150 24.99 80 27.61 10 24.99 40 32.13

90 40.55 20 44.99 40 34.99 30 44.99

50 54.99 20 54.99 30 54.99

Fresh Sausage (Brats) 8,010 2.99 360 3.06 1,180 2.77 970 2.98 690 3.00 510 3.21 730 2.93

Boneless Wing Platter/Pan

baby backribs

St. Louis rib

riblets

country rib, boneless

8-Piece Mixed:

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

Region

CHICKEN

Fried/Baked Mixed Packs:

Fresh Wings

Bone-in Wing Platter/Pan

PORK

serves 10-15

Feature Rate

boneless

> 100, bulk pack ($/piece)

tenders/strips

party wings

Tender Platter/Pan

Arkansas Arizona Colorado Kansas Louisiana Missouri

97.5% 98.3% 92.8% 97.7% 100.0% 98.5%

Activity

95.4%

South Central

79,890 4,680

serves 20-25

serves 8-10

Pork Ribs: $ per unit

country rib, bone-in

serves 10-15

baby backribs

serves 20-25

9,110 9,390 5,290 8,100 10,440

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 8 of 11
stores $ avg stores $ avg stores $ avg stores $ avg

fried 20 5.82 50 7.54 620 6.86 20 6.21

baked 20 5.94 30 7.55 560 6.97 10 6.35

grilled 10 7.99 370 7.17 10 6.32

40 5.57 160 5.96 10 5.00

12 piece 30 13.07

16 piece 20 16.42

24 piece 50 25.75 10 25.99 440 26.99 110 25.88

50 piece 60 47.06 70 50.50 540 49.98 120 47.41

100 piece 50 93.71 50 99.08 490 100.87 110 93.86

50 0.92 50 0.99 590 0.86 110 0.92

Deli Wings: bone-in 120 4.74 280 5.88 920 4.97 130 4.93

30 5.28 210 5.97 420 5.36 90 5.02

Tenders 30 5.83 140 5.84 490 5.43 50 5.06

Rotisserie < 2 lbs. 50 5.02 230 5.26 1,270 5.90 60 4.98

Rotisserie < 2 lbs. ABF 30 9.03 530 8.99 60 9.01

30 2.91 100 2.23 1,650 2.33 90 2.85

wings 40 2.27 50 2.35 890 2.41 110 2.13

60 3.23 20 2.58 480 3.15 160 3.31

40 2.52 120 2.43

Cooked/Frozen Chicken:

60 3.95 140 3.85 890 3.69 100 3.18

40 3.26 100 3.74 680 3.98 90 3.17

70 3.86 180 3.74 1,690 3.43 240 3.94

60 21.08 20 33.00 490 21.05 160 20.75

10 35.99 30 43.90 310 29.99 10 39.99

10 49.99 20 65.25 310 39.99

30 24.99 10 16.99 220 24.99 60 24.99

10 39.99

50 21.49 440 21.49 110 21.49

10 39.99

10 49.99

spareribs 70 2.03 180 2.22 1,170 1.85 70 1.98

70 3.02 190 3.23 1,130 2.85 190 3.19

40 2.62 70 2.66 640 2.52 40 2.78

120 2.05 200 1.76 1,580 1.65 250 2.13

420 2.39 30 2.49

20 1.58 30 1.25 90 1.24

Pre-Cooked Flavored Ribs

50 5.32 160 6.64 290 7.41 70 4.54

Deli Ribs: per lb. 10 5.33

per half slab 20 5.99 370 5.88

per whole slab 30 10.33 110 10.77 710 11.02 60 10.02

Pork Rib Platter/Pan

30 24.99 220 24.99 60 24.99

Fresh Sausage (Brats) 180 3.04 230 3.05 2,800 3.05 360 2.93

serves 8-10

serves 10-15

serves 20-25

Fried/Baked Mixed Packs:

boneless

Tender Platter/Pan

CHICKEN

New Mexico Oklahoma

Feature Rate 96.7% 94.7%

South Central

> 100, bulk pack ($/piece)

Bone-in Wing Platter/Pan

Texas Utah

98.3%

serves 20-25

92.2%

25,000

Fresh Wings

tenders/strips

party wings

8-Piece Mixed:

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

serves 10-15

serves 20-25

PORK

serves 8-10

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

serves 10-15

country rib, bone-in

country rib, boneless

riblets

$ per unit

Pork Ribs:

baby backribs

St. Louis rib

baby backribs

Boneless Wing Platter/Pan

Activity 1,600 3,110 3,170

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 9 of 11
stores $ avg stores $ avg stores $ avg stores $ avg

fried 1,610 6.90 1,440 6.88 30 10.99 140 6.22

baked 1,720 6.23 1,620 6.29 100 5.29

grilled 980 6.88 960 6.88 20 6.49

910 6.13 830 6.12 40 5.50 40 7.07

12 piece 180 13.19 170 13.20 10 12.99

16 piece 710 14.50 640 14.48 20 12.99 50 15.34

24 piece 670 23.95 560 23.67 110 25.40

50 piece 1,050 43.63 900 43.34 150 45.32

100 piece 890 85.00 790 84.03 100 92.69

680 0.75 580 0.73 100 0.90

Deli Wings: bone-in 7,520 5.29 7,070 5.27 160 6.31 290 5.21

910 5.55 840 5.57 70 5.38

Tenders 3,480 5.82 3,230 5.76 40 5.00 210 6.94

Rotisserie < 2 lbs. 2,470 6.33 2,310 6.37 20 4.99 140 5.81

Rotisserie < 2 lbs. ABF 940 9.53 820 9.57 60 9.39 60 9.09

450 2.96 340 2.97 30 3.42 80 2.71

wings 960 2.63 860 2.65 20 2.77 80 2.36

1,070 3.10 900 3.16 60 1.95 110 3.21

650 3.46 620 3.41 30 4.41

Cooked/Frozen Chicken:

2,600 3.60 2,410 3.58 80 3.83 110 3.96

1,530 3.42 1,400 3.42 50 3.85 80 3.23

4,100 3.38 3,810 3.37 140 3.33 150 3.70

1,330 22.81 950 23.37 120 27.59 260 18.52

290 44.38 220 45.78 70 39.99

100 73.24 50 72.00 50 74.49

310 25.80 220 24.99 50 29.99 40 24.99

50 39.99 50 39.99

530 21.49 440 21.49 90 21.49

130 39.99 110 39.99 20 39.99

spareribs 1,980 1.91 1,660 1.82 200 2.64 120 1.85

3,650 3.33 3,400 3.36 50 3.68 200 2.72

2,330 2.56 2,110 2.56 50 3.08 170 2.34

2,560 2.30 2,330 2.29 20 2.99 210 2.30

1,080 2.74 980 2.68 60 3.96 40 2.55

100 1.45 70 1.00 30 2.49

Pre-Cooked Flavored Ribs

2,860 5.34 2,630 5.34 80 5.52 150 5.26

Deli Ribs: per lb. 730 6.12 650 6.12 60 6.05 20 6.25

per half slab 330 5.84 300 5.84 20 5.00 10 7.54

per whole slab 1,300 11.10 1,230 11.11 70 10.77

Pork Rib Platter/Pan

260 24.99 220 24.99 40 24.99

Fresh Sausage (Brats) 5,530 3.26 5,060 3.26 130 4.07 340 2.99

Pork Ribs:

baby backribs

St. Louis rib

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

serves 10-15

serves 20-25

Tender Platter/Pan

country rib, bone-in

country rib, boneless

riblets

$ per unit

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

boneless

Fresh Wings

serves 8-10

serves 10-15

serves 10-15

Southwest Region

party wings

Feature Rate 97.0% 96.9% 98.2% 97.7%

8-Piece Mixed:

fried dark parts

IQF Chicken: $ per unit

serves 20-25

serves 20-25

PORK

Boneless Wing Platter/Pan

tenders/strips

serves 8-10

baby backribs

Bone-in Wing Platter/Pan

tenders

bone-in wings

boneless wings

Activity 61,530 55,730 1,790 4,010

California Hawaii Nevada

CHICKEN

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 10 of 11
stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg stores $ avg

fried 1,640 6.82 80 7.44 100 6.79 90 6.62 480 6.75 860 6.84 30 6.56

baked 910 7.16 30 8.31 10 7.84 10 6.99 310 7.05 540 7.13 10 7.99

grilled 630 7.04 30 7.98 50 6.41 40 5.99 180 7.00 320 7.22 10 6.35

1,550 5.77 90 6.27 50 5.36 40 5.27 500 5.74 860 5.79 10 5.00

12 piece

16 piece

24 piece 300 27.69 20 27.99 30 27.46 10 25.99 100 27.99 120 27.99 20 25.33

50 piece 940 45.35 50 49.39 70 45.23 50 41.38 280 45.50 470 45.33 20 44.09

100 piece 330 95.78 20 97.99 30 96.92 10 93.99 100 97.99 150 94.10 20 94.38

40 0.92 10 0.92 10 0.92 20 0.91

Deli Wings: bone-in 1,900 6.09 140 6.98 180 5.07 160 5.05 480 6.27 850 6.34 90 5.36

440 5.85 40 6.61 40 5.35 40 5.65 90 5.73 200 5.99 30 5.27

Tenders 1,130 5.27 80 5.87 120 5.40 110 5.50 280 5.11 500 5.15 40 5.54

Rotisserie < 2 lbs. 710 6.49 60 7.14 40 5.82 30 6.14 220 6.40 340 6.61 20 5.48

Rotisserie < 2 lbs. ABF 170 9.33 20 8.99 10 8.32 10 9.49 120 9.49 10 8.88

670 2.65 60 3.39 80 2.71 70 2.62 210 2.44 230 2.62 20 2.83

wings 500 2.71 30 2.87 50 2.44 30 2.57 130 2.95 230 2.72 30 1.97

540 3.32 40 3.22 90 3.18 60 3.02 120 3.49 190 3.42 40 3.23

140 2.20 20 2.89 10 2.00 50 2.10 60 2.09

Cooked/Frozen Chicken:

890 3.77 70 5.58 150 3.33 140 3.51 200 3.80 260 3.78 70 3.27

490 3.92 50 6.02 70 3.26 110 3.36 90 4.05 140 4.02 30 3.21

1,630 3.22 150 3.43 150 3.22 170 3.18 440 3.20 650 3.19 70 3.17

1,190 25.80 100 26.82 40 25.39 10 28.61 390 25.78 630 25.76 20 21.49

110 43.49 40 40.69 40 41.42 10 54.99 10 54.99 10 39.99

90 86.89 10 64.99 10 64.99 30 98.86 40 88.85

570 29.38 30 33.37 20 28.43 10 24.99 180 29.85 320 29.07 10 24.99

90 39.99 40 39.99 40 39.99 10 39.99

800 26.95 60 30.47 30 24.79 10 21.49 240 27.82 440 26.51 20 21.49

90 39.99 40 39.99 40 39.99 10 39.99

spareribs 560 2.40 70 2.97 70 2.06 80 2.06 100 2.44 210 2.46 30 2.24

2,140 3.00 130 3.48 190 3.27 200 3.25 570 2.95 970 2.87 80 3.03

1,560 2.99 70 3.65 110 2.92 130 2.96 470 2.95 760 2.96 20 2.99

950 2.02 100 2.42 70 1.61 70 1.74 270 2.12 380 2.01 60 1.78

230 2.33 70 2.52 20 2.19 30 2.26 20 2.18 80 2.33 10 1.89

60 1.89 10 1.98 10 1.98 10 1.98 30 1.81

Pre-Cooked Flavored Ribs

990 5.06 90 6.56 80 5.04 50 4.82 240 4.75 490 4.92 40 5.49

Deli Ribs: per lb. 120 5.85 30 10.49 20 4.63 20 4.82 10 3.57 40 4.06

per half slab 360 6.09 20 6.99 120 5.99 220 6.06

per whole slab 630 9.87 40 12.94 60 10.18 40 9.99 180 9.59 280 9.46 30 10.53

Pork Rib Platter/Pan

110 26.72 10 29.99 10 24.99 10 24.99 10 26.99 60 26.99 10 24.99

Fresh Sausage (Brats) 2,920 3.19 180 3.72 250 3.00 200 3.14 840 3.16 1,290 3.21 160 2.86

8-Piece Mixed:

fried dark parts

IQF Chicken:

tenders

bone-in wings

boneless wings

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

serves 10-15

serves 20-25

$ per unit

serves 8-10

Region

Fried/Baked Mixed Packs:

> 100, bulk pack ($/piece)

boneless

Fresh Wings

tenders/strips

Bone-in Wing Platter/Pan

serves 8-10

serves 10-15

serves 20-25

PORK

Boneless Wing Platter/Pan

Tender Platter/Pan

serves 10-15

serves 20-25

Pork Ribs:

baby backribs

St. Louis rib

country rib, bone-in

country rib, boneless

riblets

$ per unit

Wyoming

CHICKEN

Alaska Idaho Montana Oregon Washington

party wings

97.7% 98.6% 97.4%

13,340 1,110

Feature Rate 98.0% 100.0% 96.5% 96.1%

baby backribs

2,060 2,460

Northwest

Activity 29,120 2,190 7,960

U.S. Supermarket Feature Advertising During Key Marketing Events (February 2019)

USDA, Agricultural Marketing Service, Livestock and Poultry Program, Agricultural Analytics Division Page 11 of 11