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                                                                  Exhibit 4(g)

                               TRUST AGREEMENT OF
                                ASBC CAPITAL III


         This TRUST AGREEMENT of ASBC CAPITAL III (the "Trust"), dated as of May
3, 2002, among (i) Associated Banc-Corp, a Wisconsin corporation (the
"Depositor"), (ii) The Bank of New York (Delaware), a Delaware banking
corporation, not in its individual capacity but solely as the Delaware trustee
of the Trust, and (iii) Brian R. Bodager, Teresa A. Rosengarten and Joseph B.
Selner, each an individual employed by the Depositor, not in their individual
capacities but solely as administrative trustees of the Trust (each of such
trustees in (ii) and (iii), a "Trustee" and collectively, the "Trustees"). The
Depositor and the Trustees hereby agrees as follows:

                  1. The Trust created hereby shall be known as "ASBC Capital
III", in which name the Trustees, or the Depositor to the extent provided
herein, may conduct the business of the Trust, make and execute contracts, and
sue and be sued.

                  2. The Depositor hereby assigns, transfers, conveys and sets
over to the Trustees, the sum of $10. The Trustees hereby acknowledge receipt of
such amount in trust from the Depositor, which amount shall constitute the
initial trust estate. The Trustees hereby declare that they will hold the trust
estate in trust for the Depositor. It is the intention of the parties hereto
that the Trust created hereby constitute a business trust under Chapter 38 of
Title 12 of the Delaware Code, 12 Del. Code Section 3801 et seq. (the "Business
Trust Act"), and that this document constitute the governing instrument of the
Trust. The Trustees hereby are authorized and directed to execute and file a
certificate of trust with the Secretary of the State of Delaware in accordance
with the provisions of the Business Trust Act.

                  3. The Depositor and the Trustees will enter into an Amended
and Restated Trust Agreement, satisfactory to each such party and substantially
in the form to be included as an exhibit to the 1933 Act Registration Statement
referred to below, to provide for the contemplated operation of the Trust
created hereby and the issuance of the Capital Securities and the Common
Securities referred to therein. Prior to the execution and delivery of such
Amended and Restated Trust Agreement, the Trustees shall not have any duty or
obligation hereunder or with respect to the trust estate, except as otherwise
required by applicable law or as may be necessary to obtain prior to such
execution and delivery any licenses, consents or approvals required by
applicable law or otherwise.

                  4. The Trustees hereby authorize and direct the Depositor (i)
to file with the Securities and Exchange Commission (the "Commission") and
execute, in each case on behalf of the Trust, (a) a Registration Statement on
Form S-3 (the "1933 Act Registration Statement"), including any pre-effective or
post-effective amendments to the 1933 Act Registration Statement, relating to
the registration under the Securities Act of 1933, as amended, of the Capital
Securities of the Trust and certain other securities and (b) a Registration
Statement on Form 8-A (the "1934 Act Registration Statement")





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(including all pre-effective and post-effective amendments thereto) relating to
the registration of the Capital Securities of the Trust under Section 12(g) of
the Securities Exchange Act of 1934, as amended; (ii) to file with the Nasdaq
Stock Market, Inc. ("Nasdaq") and execute on behalf of the Trust a listing
application and all other applications, statements, certificates, agreements and
other instruments as shall be necessary or desirable to cause the Capital
Securities to be included on the Nasdaq National Market, (iii) to file and
execute on behalf of the Trust such applications, reports, surety bonds,
irrevocable consents, appointments of attorney for service of process and other
papers and documents as shall be necessary or desirable to register the Capital
Securities under the securities or blue sky laws of such jurisdictions as the
Depositor, on behalf of the Trust, may deem necessary or desirable and (iv) to
negotiate the terms of, and execute on behalf of the Trust, an underwriting
agreement among the Trust, the Depositor and any underwriter relating to the
offer and sale of the Capital Securities, satisfactory to each such party. In
the event that any filing referred to above is required by the rules and
regulations of the Commission, the Exchange or state securities or blue sky laws
to be executed on behalf of the Trust by one or more of the Trustees, each of
the Trustees, in its or his capacity as Trustee of the Trust, is hereby
authorized and, to the extent so required, directed to join in any such filing
and to execute on behalf of the Trust any and all of the foregoing, it being
understood that The Bank of New York (Delaware), in its capacity as Trustee of
the Trust, shall not be required to join in any such filing or execute on behalf
of the Trust any such document unless required by the rules and regulations of
the Commission, Nasdaq or state securities or blue sky laws. In connection with
the filings referred to above, the Depositor and Brian R. Bodager, Teresa A.
Rosengarten and Joseph B. Selner, each an administrative trustee, solely in
their capacities as Trustees of the Trust, hereby constitutes and appoints Brian
R. Bodager, Teresa A. Rosengarten and Joseph B. Selner, and each of them, as its
or his or her true and lawful attorneys-in-fact and agents, with full power of
substitution and resubstitution, for the Depositor or such Trustee or in the
Depositor's or such Trustee's name, place and stead, in any and all capacities,
to sign any and all amendments (including post-effective amendments) to any such
filings (including the 1933 Act Registration Statement and the 1934 Act
Registration Statement) and to file the same, with all exhibits thereto and
other documents in connection therewith, with the Commission, the Exchange and
administrators of state securities or blue sky laws, granting unto said
attorneys-in-fact and agents full power and authority to do and perform each and
every act and thing requisite and necessary to be done in connection therewith,
as fully to all intents and purposes as the Depositor or such Trustee might or
could do in person, thereby ratifying and confirming all that said
attorneys-in-fact and agents or any of them, or their respective substitute or
substitutes, shall do or cause to be done by virtue thereof.

                  5. This Trust Agreement may be executed in one or more
counterparts.

                  6. The number of Trustees initially shall be four and
thereafter the number of the Trustees shall be such number as shall be fixed
from time to time by a written instrument signed by the Depositor which may
increase or decrease the number of Trustees; provided, however, that to the
extent required by the Business Trust Act, one



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Trustee shall be either a natural person who is a resident of the State of
Delaware, or, if not a natural person, an entity which has its principal place
of business in the State of Delaware and otherwise meets the requirements of
applicable Delaware law. Subject to the foregoing, the Depositor is entitled to
appoint or remove without cause any Trustee at any time. The Trustees may resign
upon thirty days' prior written notice to the Depositor.

                  7. This Trust Agreement shall be governed by, and construed in
accordance with, the laws of the State of Delaware (without regard to conflict
of laws principles).

                  8. (a) The Trustees (the "Fiduciary Indemnified Persons")
shall not be liable, responsible or accountable in damages or otherwise to the
Trust, the Depositor, the Trustees or any holder of the Capital Securities (the
Trust, the Sponsor and any holder of the Capital Securities being a "Covered
Person") for any loss, damage or claim incurred by reason of any act or omission
performed or omitted by the Fiduciary Indemnified Persons in good faith on
behalf of the Trust and in a manner the Fiduciary Indemnified Persons reasonably
believed to be within the scope of authority conferred on the Fiduciary
Indemnified Persons by this Trust Agreement or by law, except that the Fiduciary
Indemnified Persons shall be liable for any such loss, damage or claim incurred
by reason of the Fiduciary Indemnified Person's negligence or willful misconduct
with respect to such acts or omissions.

                     (b) The Fiduciary Indemnified Persons shall be fully
protected in relying in good faith upon the records of the Trust and upon such
information, opinions, reports or statements presented to the Trust by any
person as to matters the Fiduciary Indemnified Persons reasonably believes are
within such other person's professional or expert competence and who has been
selected with reasonable care by or on behalf of the Trust, including
information, opinions, reports or statements as to the value and amount of the
assets, liabilities, profits, losses, or any other facts pertinent to the
existence and amount of assets from which distributions to holders of Capital
Securities might properly be paid.

                     (c) The Depositor agrees, to the fullest extent permitted
by applicable law,

                         (i) to indemnify and hold harmless each Fiduciary
Indemnified Person, or any of its officers, directors, shareholders, employees,
representatives or agents, from and against any loss, damage, liability, tax,
penalty, expense or claim of any kind or nature whatsoever incurred by the
Fiduciary Indemnified Persons by reason of the creation, operation or
termination of the Trust in a manner the Fiduciary Indemnified Persons
reasonably believed to be within the scope of authority conferred on the
Fiduciary Indemnified Persons by this Trust Agreement, except that no Fiduciary
Indemnified Persons shall be entitled to be indemnified in respect of any loss,
damage or claim incurred by the Fiduciary Indemnified Persons by reason of
negligence or willful misconduct with respect to such acts or omissions; and

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                         (ii) to advance expenses (including legal fees)
incurred by a Fiduciary Indemnified Person in defending any claim, demand,
action, suit or proceeding shall, from time to time, prior to the final
disposition of such claim, demand, action, suit or proceeding, upon receipt by
the Depositor of an undertaking by or on behalf of such Fiduciary Indemnified
Persons to repay such amount if it shall be determined that such Fiduciary
Indemnified Person is not entitled to be indemnified as authorized in the
preceding subsection.

                     (d) The provisions of this Section 8 shall survive the
termination of this Trust Agreement or the earlier resignation or removal of the
Fiduciary Indemnified Persons.

                  9. The Trust may terminate without issuing any Capital
Securities at the election of the Depositor.

      [Remainder of Page Intentionally Left Blank. Signature Page Follows.]


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IN WITNESS THEREOF, the parties hereto have caused this Trust Agreement to be
duly executed as of the day and year first above written.


                                  ASSOCIATED BANC-CORP, as Depositor

                                  By: /s/ William M. Bohn
                                      ----------------------------------------
                                  Name:   William M. Bohn
                                  Title:  Senior Vice President


                                  THE BANK OF NEW YORK (DELAWARE),
                                  not in its individual capacity but solely as
                                  Delaware Trustee


                                  By: /s/ Michael Santino
                                      ----------------------------------------
                                  Name:   Michael Santino
                                  Title:  Senior Vice President


                                  By:  /s/ Brian R. Bodager
                                      ----------------------------------------
                                  Brian R. Bodager, not in his individual
                                  capacity but solely as Administrative Trustee


                                  By:  /s/ Teresa A. Rosengarten
                                      ----------------------------------------
                                  Teresa A. Rosengarten, not in her individual
                                  capacity but solely as Administrative Trustee


                                  By:  /s/ Joseph B. Selner
                                     ----------------------------------------
                                  Joseph B. Selner, not in his individual
                                  capacity but solely as Administrative Trustee

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