Federal State Marketing Improvement Program

Outcomes and Indicators 

The grant program outcomes and performance measures outlined below reflect direct stakeholder 

feedback and provide a framework that allows grant recipients to evaluate project activities more 

accurately in relation to each program’s statutory purpose. 

For recipients, the measures are: 

• More feasible to accomplish and measure within a grant’s period of performance; 

• Better aligned with grant program purpose and recipient activities; and 

• More reflective of work performed during the project. 

These performance measures will go into effect beginning with the FY2023 grant application cycle. 

Outcome 1: Increase Access to Expand Production and Distribution

1.1 Number of stakeholders that gained technical knowledge about producing, preparing, procuring, 

more efficient and effective distribution systems and/or accessing products ___. 

1.2 Number of stakeholders that reported producing, preparing, procuring, distributing and/or 

accessing more products ___.

1.3 Number of stakeholders that adopted best practices or new technologies to improve 

production/distribution systems ___. 

1.4 Total number of partnerships established between producers, distributors, and/or other relevant 

intermediaries related to improving distribution systems ___.

1.5 Total number of new/improved production/distribution systems developed ___. Of those, the 

number that:

1.5a Stemmed from new partnerships ___.

1.5b Increased efficiency ___.

1.5c Reduced costs, increased grower participation ___.

1.5d Expanded customer reach ___.

1.5e Increased online presence ___.

1.6 Total number of new individuals who went into production/distribution___. Of those, the number 

who are:

1.6a beginning farmers or ranchers ___.

1.6b socially disadvantaged farmers or ranchers ___.

1.6c Number of related jobs created and maintained ___.

1.7 Number of producers/distributors that reported increased revenue, sales, and/or cost savings ___.

1.8 Number of producers/distributors who increased production to meet increased demand ___.
Outcome 2: Increase Viability of Food Processors

2.1 Number of processors who gained knowledge about new market opportunities ___. 

2.1a Number of processors that implemented new or improved operational methods ___. 

2.2 Number of processors that reported increased engagement with new delivery systems or market 

access points ___. 

2.3 Number of processors that reported selling new local/regional food products ___.

2.3a Number that reported selling new value-added products ___.

2.4 Number of processors that reported a reduction in on-farm food waste through new business

opportunities ___. 

2.5 Total number of new producers who went into local/regional food production ___. Of those, the 

number who are: 

2.5a Beginning farmers/ranchers ___. 

2.5b Socially disadvantaged farmers/ranchers ___. 

2.5c Family farmers/ranchers ___. 

2.5d Veteran farmers/ranchers ___. 

Outcome 3: Promote Business Development that Diversifies Income Through Processing 

Innovations

3.1 Number of businesses that gained knowledge about product processing development or business 

improvement methods ___. 

3.2 Number of businesses that implemented new or modified processing methods ___. 

3.3 Number of businesses that expanded their existing product line and number of businesses that 

began processing new products ___. 

3.4 Number of products created or enhanced, and number of related jobs created or maintained ___. 

Outcome 4: Enhance the Competitiveness of Marketing through more Sustainable, Diverse, 

and Resilient Systems Indicators

4.1 Number of new or improved innovation models (biological, economic, business, management, etc.), 

technologies, networks, products, processes, etc. developed for entities including producers, 

processors, distributors, etc. ___. 

4.2 Number of delivery systems/market access points that reported increased or improved processing, 

distribution and storage ___. 

4.3 Number of those that aggregate locally or regionally produced agricultural products ___. 

4.4 Number of delivery systems/market access points that reported increased revenue, sales, and/or 

cost savings ___. 
Outcome 5: Expand Product Development and Market Research

5.1 Number of expanded markets that increased sales and processing opportunities ___. 

5.2 Number of methods and designs used for products ___. 

5.3 Number of new and innovative end-uses for products ___. 

Outcome 6: Develop New Market Opportunities for Regional Producers/Processors

6.1 Number of collaborators established between producers and processors and market access points

___. 

6.1a Of those, the number formalized with written agreements (i.e., MOU’s, signed contracts, 

etc.) ___.

6.1b Of those, the number with and/or between underserved organizations ___. 

6.1c Of those, the number that reported high profits, increased access to institutional 

consumers and other mid-tier value chain enhancements (such as improved capacity to 

transport products to market) ___.