Exhibit 10.1


 


Framework Agreement
on Strategic Cooperation


 


Party A: JXLuxventure (Hainan) Technology Co., Ltd.


Party B: Hainan Douxing Cultural Media Co. Ltd.


 


Party A and Party B (hereinafter collectively referred to as “both
parties”) plan to build strategic cooperative relations based on the principle of equality, mutual benefit, and complementary advantages
through friendly negotiation. Both parties plan to establish a strategic partnership for long-term collaborative development on the basis
of mutual benefit and integrating superior resources. Thus, the Framework Agreement on Strategic Cooperation is reached through friendly
negotiation (hereinafter referred to as “this Framework Agreement”) by both parties.


 


I. Cooperation Principle


 


1. Through the establishment of a close, long-term and friendly strategic
cooperation partnership, both parties shall give full play to their respective advantages. To carry out cooperation in cosmetics and skincare
products, consumer goods supply chain, cross-border trade and related fields around the world, both parties shall contribute to further
increase the overall market share, improve operational efficiency, reduce operating costs, realize resource cooperation, complement each
other’s advantages and achieve collaborative development.


 


2. The basic principles of this Framework Agreement are voluntariness,
equality, win-win, mutual benefit and support, collaborative development, adherence to trade secrets and joint market development.


 


3. Both parties shall give full play to the advantages, improve competitiveness,
and jointly explore the market.


 


4. This Framework Agreement is an agreement that defines the basic
principles of cooperation between both parties and shall serve as a guiding document for long-term cooperation between both parties in
the future as well as the basis for both parties to sign relevant contracts.


 


II. Scope of Cooperation


 


This Framework Agreement includes but is not limited to market in-depth
development, customer loyalty program, and technical service cooperation between Party A and Party B in cosmetics and skincare products,
consumer goods supply chain, cross-border trade and related fields around the world.


 






     


     


    

 


III. Cooperation Content


 


1. Both parties agree to be long-term strategic partners of each other.
Party A is a cross-border merchandise supplier company, Party B is a new media operation agency that has domestic industrial advantages.
Both parties agree to reach the cooperation approach as follows: Party B shall, under the same condition, grant Party A an exclusive right
to supply cross-broader merchendise, and entrust Party A to be responsible for and track the work related to cross-border business procurement.
Under the same conditions, Party A shall give priority to collaborating with Party B for Dou Yin cross-border live broadcasting sales.
Both parties agree that the estimated annual purchase quantity is as follows: from the effective date of this contract, the purchased
quantity in the first year is about USD 30,000,0000.


 


2. For different procurement projects, Party A and Party B will sign
relevant project contracts based on specific project conditions. Party A shall, based on Party B’s procurement requirements, provide
Party B with a detailed quotation list, goods supply and delivery time, logistics clearance, and other services. Party B shall guarantee
to complete the relevant work based on the quotation as required by Party A, and make sure that the commodities or services, delivery
time, and quality of the commodities or services are in accordance with the provisions of the project contract.


 


3. Party A and Party B may also choose to share resources and jointly
develop new projects and new models based on their resources. Projects jointly developed by both parties shall be supplemented by signing
a new cooperation agreement according to the specific situation of the project.


 


IV. Term of Cooperation


 


1. Both parties are committed to establishing a long-term strategic
cooperative relationship. If either party considers that the other party’s behavior infringes upon its legitimate rights and interests,
or for any other appropriate reason, the party may terminate this Framework Agreement by consensus when the party deems it unnecessary
or impossible to cooperate. In this situation, neither party shall be liable for any legal liabilities and consequences. Upon the termination
of this Framework Agreement, both parties shall immediately stop the external publicity in the name of the other party.


 


2. If either party intends to terminate this Framework Agreement, the
party shall negotiate with the other party at least 30 days in advance.


 


3. If both parties agree to terminate the Framework Agreement, they
shall continue to perform all procurement/sales project contracts signed during the cooperation period until the performance of the project
contract is completed, or they can terminate the project contracts upon mutual consent of both parties.


 






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V. Operation Cycle and Profit Distribution Method


 


1. Party A and the third party company International Global Shopping
(Hainan) Cross-border E-commerce Co., LTD signed a relevant supply chain collaboration contract and agreement, this will specify the accounting
period and other relevant contents of both parties.


 


2. Party A entrusts Party B to sell the products. Both parties shall
designate the self-broadcast account and the cooperative matrix account and specify the goods that will be sold on Party A’s pallets.
Party A shall enjoy 45% of the total net profit of the goods sold as a share except operating expenses (including traffic expenses, anchors’
salary and commission, platform sharing and other operating expenses, hereinafter referred to as “operating expenses”), and
the rest shall be owned by Party B. Party B shall bear the operating expenses of the self-broadcast account and the cooperative matrix
account.


 


3. Both parties shall negotiate how to operate that anchors incubate
self-broadcast accounts and cooperative matrix accounts of other business segments, as well as derived agency operation business, training
business, and entrusted sales business for third parties. Party B shall enjoy 55% of the gross profit as a business share, and the rest
shall belong to Party A. If it is required for having a site, Party A shall be responsible for all expenses of site, personnel, and decoration.


 


4. Party A entrusts Party B to sell its prodcuts, and calculates profits
separately according to products batch. If a batch of defective products is unsalable, both parties may negotiate to sell them at a lower
price. If party A loses money as a result, Party A shall reduce the proportion based on the actual total marketing profit of this batch
of goods. Party B shall, within 120 days upon the arrival of the goods in the designated bonded warehouse, complete the sale of this batch
of goods through various channels (including but not limited to Dou Yin live broadcast, JD.com, TMall and other mainstream internet shopping
platforms), failing which, Party B shall purchase back all the goods.


 






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VI. Confidentiality Clause


 


Both parties shall be obliged to keep confidentiality in terms of the
business, technical information, and trade secrets of the other party that they gain or hold in the course of business cooperation. The
information shall not be disclosed to a third party without the written consent of the other party. If either party breaches the confidentiality
clause and leads to losses to the other party, the breaching party shall bear corresponding economic and legal liabilities.


 


VII. Contact Information


 


Communication between the parties shall include but is not limited
to the following, and other contact information as notified in writing by the parties:


 


Party A: JXLuxventure (Hainan) Technology Co., Ltd


Address: [Redacted]


Contact person: [Redacted]


E-mail: [Redacted]


 


Party B: Hainan Douxing Cultural Media Co. LTD


Address: [Redacted]


Contact person: [Redacted]


E-mail: [Redacted]


The parties to this Framework Agreement may send documents to other
parties by express delivery, in-person delivery, or E-mail.


 


VIII. The Force Majeure


 


In case of force majeure factors (such as natural disasters, war, and
significant social changes, etc.) negatively affect the store so that the store cannot normally operate, or the official brand enters
into Dou Yin which leads to the purchased products cannot be sold, and prevents any party from performing the agreement, the affected
party may suspend the execution of this Framework Agreement, which is not a breach and the liability of both parties is extended accordingly.
The affected party shall promptly provide proof of the occurrence of force majeure to the other party, failing which, it shall be deemed
that the force majeure has not occurred. If the force majeure event is permanently irrecoverable or its effects cannot be eliminated,
the other party has the right to terminate this Framework Agreement. If this Framework Agreement is thus terminated, neither party shall
be in breach of this Framework Agreement


 






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IX. Supplementary Articles


 


1. This Framework Agreement is the basis of the strategic cooperation
between both parties. In the condition that both parties subsequently reach new matters or enter into specific contracts for cooperation,
or if there is any discrepancy between the terms of the specific contracts and the matters set forth in this Framework Agreement, the
subsequent agreements and specific contracts shall prevail.


 


2. The modification, termination, and other matters not covered herein
shall be separately entered into by both parties in a supplementary agreement upon mutual agreement.


 


3. Disputes in connection with this Framework Agreement shall be settled
by both parties through friendly negotiation. If the negotiation fails, the dispute shall be under the jurisdiction of the People’s Court
of the place where Party A is located.


 


4. The Framework Agreement is made in duplicate, with each party holding
one copy. The agreement shall come into force after being sealed by both parties and have the same legal effect.


(No text below)


 


Party A (Seal):


Signed by an authorized representative of the legal person:


Date:


 


Party B (Seal):


Signed by an authorized representative of the legal person:


Date:


 


 


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