OMB No. 0581-0178

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TABLE OF CONTENTS

Introduction ........................................................................... 02

Rules and Guidelines............................................................... 03

Reimbursable Expenditures.................................................... 06

Direct Mail ............................................................................. 06

Internet ................................................................................. 07

Paid Media ........................................................................... 08

Publicity ................................................................................ 09

Research .............................................................................. 10

Sales Promotion....................................................................... 11

Trade Shows........................................................................... 12

Non-Reimbursable Summary .................................................. 13

Frequently Asked Questions ...................................................... 15

Glossary of Terms .................................................................. 18

Credit-Back Worksheet ............................................................ 20

Credit-Back Claim Form ........................................................... 21

Credit-Back Statement of Intent ................................................ 22

Credit-Back Guide – Page 1

Published July 2005

According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to a 

collection of information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-

0178. The time required to complete this information collection is estimated to average 30 minutes per response, including the time for reviewing 

instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of 

information.
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INTRODUCTION

In a continuing effort to serve handlers of the almond industry, the Almond Board of California 

developed this guide to clarify the existing Credit-Back program rules. Our objective is that this 

guide will make it easier for handlers to follow Credit-Back rules and encourage additional 

promotion. As stated in the Credit-Back rules, the Credit-Back Program objective is to: 

Effectively promote the sale, use, 

and consumption of California almonds. 

The Almond Board reserves the right to apply a “reasonability test” for considered programs. In 

other words, 

 “Does this activity make good business sense?” 

 “Is the audience reached appropriate to increase almond sales?” 

 “Is the cost consistent with the industry standards?” 



Please note, the lists of reimbursable and non-reimbursable items as well as the examples 

provided are not all inclusive. These serve to guide the Credit-Back process and reveal the 

intent of each rule. Remember that handler facilities may contact the Almond Board Staff (209-

549-8262) at any time for a consultation regarding planned programming. We look forward to 

helping you spread the word about nutritious, delicious almonds. 

 The Almond Board of California 

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RULES AND GUIDELINES

The following rules and guidelines are based upon Section 981.441 – Credit for Market 

Promotion Activities, including Paid Advertising in the Federal Marketing Order. The CreditBack Program was established for branded marketing programs. 

Maximum Funding Levels

Upon submission of a claim Credit-Back will be given up to 66% or 2/3 of eligible 

documented expenses against the current assessment rate. Use the Credit-Back 

Worksheet to determine maximum Credit-Back (p. 19). Some areas have additional 

limitations. 

Claiming Credit-Back

A company can file a claim for Credit-Back at any time within the crop year in which the 

activity occurred. Claims should be filed as soon after the completion of the activity as 

possible. Refer to the Credit-Back Claim Form for details on documentation requirements 

(p. 21). The credit will be applied against the handler’s quarterly assessment. Each crop 

year begins on August 1 and ends on July 31. Submit the claim(s) in the crop year the 

activity took place, even if it was paid for in the previous year. For example, an ad that was 

paid for in June but appeared in August would be reimbursed after August, or in the new 

crop year. Refer to the Credit-Back Calendar that is sent annually to handlers for deadline 

dates. 

Almond Mention Requirement

For an activity to be considered for Credit-Back the words "California Almonds" or the Brand 

Name and the word "almonds" must be present. The clear and obvious purpose of each 

marketing activity should be to effectively promote the sale, use and consumption of 

California almonds. Therefore, if staff cannot clearly identify almonds in the marketing 

activity, the activity is not eligible for Credit-Back.

Grower Marketing Exclusion 

Any activity that targets the farming or grower trade is not eligible for Credit-Back. Staff will 

determine when and if a portion of an activity is directed to growers and will consider the 

balance eligible. For example, if one page of a ten-page brochure is titled "Grower Services" 

a handler can claim 90% of the expense. 

$100.00 Original Expense to Handler 

x .90 Percentage Applicable 

 $90.00 Total Claim Amount Submitted to Credit-Back 

x .6667 Percentage Applicable to Credit-back 

$60.00 Amount Reimbursed/Credited to Handler 

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MAP Participants

Companies receiving matching funds from the Market Access Program (MAP), or other 

sources must deduct the amount received from their total expenses. The balance can be 

submitted for Credit-Back. Show this deduction on the Credit-Back Claim Form (p.21). 

For example: 

$100.00 Original Expense to Handler 

x .50 Percentage Reimbursed through MAP 

 $50.00 Amount Un-reimbursed through MAP 

 x 1.00 Assuming the claim is 100% almond specific 

 $50.00 Total Claim Amount Submitted to Credit-Back 

 x .6667 Percentage Applicable to Credit Back 

$33.34 Amount Reimbursed/Credited to Handler 

Information must be filed with The Almond Board if participating in other reimbursement 

programs.

Almond Percentage Guidelines 

Products Containing Nuts: When almonds are the only nuts in a product or 

advertisement, there are no competing nuts, therefore the handler can claim 100% CreditBack for advertising this product. When almonds or almond products are marketed with 

other non-almond products (i.e. other ingredients or other nuts, as an ingredient into 

finished products, or as an element in a gift basket), eligible Credit-Back will be limited to 

the almond percentages (i.e. almond corn with almonds and pistachios will be allowed 50% 

Credit-Back). 

1. Almond product must be owned or distributed by the handler and such ownership 

or distributorship must be stated on the package. 

2. Almond product must display the handler’s brand with the word “Almond”, or the 

words “California Almonds” on the primary, face label. 

Almonds and Other Products: When multiple products are offered in an advertisement, 

brochure, or promotion and a portion of the products are almonds, or almond products, 

eligible Credit-Back will be limited to the almond percentage. Calculate Credit-Back 

percentage as follows: 

1. List all of the products including food and non-food items. Determine the almond 

and almond products percentage. (Do not count packaging materials such as filled 

baskets.) 

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EXAMPLE:

Almond Products Other Products

Roasted Almonds 100% Roasted Pistachios 0%

Almond Butter 100% Walnut Pieces 0%

Nutty Gift Basket 30% Souvenir Mugs 0%

(Almond candy, peanuts and cashews)

2. Calculate your Credit-Back percentage (Total of percentages (230%) divided by 

the number of items (6) equals 38.3%)

3. Calculate the amount reimbursed by the handler 

 $100.00 Original Expense to Handler 

x .383 Percentage Applicable 

 $38.30 Total Claim Amount Submitted to Credit-Back 

x .6667 Percentage Applicable to Credit-Back 

 $25.53 Amount Reimbursed/Credited to the Handler 

General Descriptive Mentions: If a claim is submitted for Credit-Back reimbursement in 

which products are listed in general (i.e. nuts or dried fruits) then each of these mentions 

will count as a non-almond product. Exception: The use of a word [i.e. “Nut(s)”] in the 

handler’s name, or in a descriptive manner (i.e. "Go Nuts with Almonds") will not count as a 

non-almond product mention, subject to the intent as determined by staff.

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REIMBURSABLE EXPENDITURES 

The activities on the following pages are likely allowable under the Credit-Back program. 

Remember that the clear and obvious purpose of each marketing activity should be to 

effectively promote the sale, use and consumption of California almonds. 

Therefore, if staff cannot clearly identify almonds in the marketing activity, the activity is 

not eligible for Credit-Back.

DIRECT MAIL

Definition: Any direct communication to a consumer or business recipient that is designed 

to generate a response in the form of an order (direct order), a request for further 

information (lead generation), and/or a visit to a store or other place of business for 

purchase of a specific product(s), or communicates/educates recipient on product 

attributes/benefits. 

Examples of Direct Mail REIMBURSABLES: 

• Production/creative agency costs of direct mail. 

• Distribution costs. 

• Consult the Almond Percentage Guidelines (p. 3-4) for activities that include 

products that are not 100% almonds or promoted with other products (should this be 

in both reimbursable and non-reimbursable). 

Examples of Direct Mail NON-REIMBURSABLES: 

• Consult the Almond Percentage Guidelines (p. 3-4) for projects that include products 

that are not 100% almonds or promoted with other products. 

• Invitations to Grower Open House. 

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INTERNET 

Definition: A communication medium of worldwide networks based on a set of common 

protocol/language. This allows all types of computers to interface with each other. 

Examples of Internet REIMBURSABLES: 

• Development and management of a web site (or portion of a site) used as 

Advertising and/or Public Relations not to exceed $20,000 net per crop year. In 

other words, handlers who spend more than $30,000 can only receive the maximum 

$20,000 (i.e. $20,000 ÷ .66667 = $30,000). 

 Examples include, but are not limited to: 

• Programming, design, production, refresh, redesign, and maintenance/repair. 

• Hosting Costs – A host is a company that maintains the content and manages the 

site. Typically, a host will have the stronger technical infrastructure to manage the 

site. 

• Site Troubleshooting costs – An Internet technology company or a strong ISP may 

repair problems with the hardware, software and/or code of the site. 

• Site keyword registration, META-tags. 

• Maintenance and hosting costs for consumer focused electronic-commerce sections. 

Examples of Internet NON-REIMBURSABLES: 

• Any costs associated with e-commerce credit-card services, such as Paypal 

charges. 

• Any costs associated with Extranet or Intranet development/maintenance. 

• Equipment purchases/upgrades including hardware & software. 

• Any portion of the site clearly targeted at the farming or grower trade. 

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PAID MEDIA 

Definition: Placement of advertisements in magazines, newspapers, TV, radio, Internet 

and other advertising venues. Includes agency commissions not to exceed 15% of gross 

billing. Creative and design fees are not reimbursable. Reproductions of films, disks, and file 

transfers, as well as postage cost to forward materials to publishers, are reimbursable. 

Consult Almond Percentage Guidelines (p. 4-5) for activities that include products that 

contain other nuts, or advertisements that offer other products. 

Examples of Paid Media REIMBURSABLES: 

• Cost of the print ad space or the cost of radio/TV time.

• Standard creative and media buying agencies commission not to exceed 15% of 

total cost.

• Consult the Almond Percentage Guidelines (p. 4-5) for activities that include 

products that are not 100% almonds or advertised with other products.

• Online banner advertisements, advertising of acceptable sweepstakes and 

sponsorship opportunities.

Examples of Paid Media NON-REIMBURSABLES: 

• Any paid media that target the farming or grower trade.

• Any outdoor paid media or sponsorships in any California county with more than 

1,000 bearing acres of almonds. The exception is for those activities that direct 

consumers to handler operated stores.

• Production and creative costs of paid media.

• Consult the Almond Percentage Guidelines for activities (p. 4-5) that include 

products that are not 100% almonds or are advertised with other products.

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PUBLICITY

Definition: Any message about an organization or product that is communicated through 

the mass media but is not directly paid for by the organization, as in paid advertising. 

Typically, disseminating press releases, media advisories, targeted mailings, photographs, 

and similar materials to the media generates publicity. Publicity may be generated by 

holding media events, which includes activities like editor events or desk-side briefings. 

Objective: To generate awareness of the benefits and attributes of an organization or its 

product by securing media coverage. 

Examples of Publicity REIMBURSABLES: 

• Publicity material –copy writing/production/printing costs. 

• Distribution costs (postage, wire services, etc.). 

• Spokesperson or featured speaker’s fee. 

• Location rental fee. 

• Non-depreciable stage supplies (utensils, linens, etc.). 

• Services associated with event execution including chef/menu consultation, recipe 

development 

• Promotional material – creative/production/printing costs 

• “Giveaways” [up to maximum of $1.00/item ($0.67 back on the $1.00)] 

• Audio/video/photography recording including – teleconferencing, videotaping. 

Examples of Publicity NON-REIMBURSABLES: 

• Agency fees. 

• Stationery (unless news release specific). 

• Travel. 

• Almond Products. 

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RESEARCH 

Definition: The systematic, objective approach to the development and provision of 

information for decision-making regarding a specific problem or challenge. 

Marketing Research: Focuses on understanding the target audience (i.e., consumers, 

trade). Usually involves asking target audience questions and interpreting their answers. 

When gathered, the information should result in a decision or action. 

Examples of Research REIMBURSABLES: 

• Marketing research – consumer awareness, usage and attitude studies, concept 

testing, market analysis, price elasticity, promotion analysis (not a complete list). 

• Research development. 

• Analysis for quantitative data. 

• Research execution fees (printing, distribution, room rental, moderator, 

refreshments). 

Examples of Research NON-REIMBURSABLES: 

• Marketing research that focuses on the pre and post testing of paid media. 

• Product Research and Development. 

• Packaging Research. 

• Travel. 

• Almond product or packaging of samples. 

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SALES PROMOTION 

Definition: Marketing activities, other than personal selling, advertising, and publicity, that 

stimulates consumer purchasing and dealer effectiveness, such as display, shows and 

exposition, demonstrations, and various non-recurring selling efforts not in the ordinary 

routine. Typically used at retail/foodservice point of purchase to motivate consumers to 

complete an exchange. 

Usual forms: Retail displays, sampling, coupons, contests, trade shows, premiums, 

sweepstakes, table tents, and menu insertions. 

Examples of Sales Promotion REIMBURSABLES: 

• Coupon printing, distribution, and handling. 

• “Giveaways” [up to maximum of $1.00/item (0.67 back on the $1.00)]. 

• Demonstrations to include special staffing and demonstration table set-up. 

• Point of Sale (POS)/promotional material/sales and marketing presentation kits: 

creative/production/printing costs. 

Examples of Sales Promotion NON-REIMBURSABLES: 

• Redemption costs of couponing. 

• Almond product or packaging of samples. 

• Consult the Almond Percentage Guidelines for projects that include activities that are 

not 100% almonds or promoted with other products. 

• Purchase price of Almond Board produced promotional materials. 

• Travel.

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TRADE SHOWS 

Definition: An event where manufacturers exhibit merchandise (current inventory and new 

introductions) to retailer, consumers and wholesalers, offering the attendees the opportunity 

to compare their merchandise and marketing programs.

Examples of Trade Show REIMBURSABLES: 

• Cost of the rented space at show facility. 

• Booth rental. 

• Services to run the booth (i.e. catering, temporary show staffing, cleaning services, 

electric, storage). 

• Shipping. 

• Promotional material (creative/production/printing costs), created for claimed trade 

show. 

• “Giveaways [up to maximum of $1.00/item ($0.67 credited on the $1.00)]. 

Note: Creating promotional material for approximately 10% -15% of trade show 

attendees is usually a sufficient supply.

Examples of Trade Show NON-REIMBURSABLES:

• Booth purchase or other capital asset acquisition. 

• Almond product or packaging of samples. 

• Travel, hotel, expenses. 

• Permanent Staff wages. 

• Consult the Almond Percentage Guidelines (p. 3-4) for activities that include 

products that are not 100% almonds or promoted with other products or companies. 

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NON-REIMBURSABLE EXPENDITURES 

Please Note – Credit-Back is designed to encourage independent branded market promotion 

and in no way meant to prohibit, limit, or discourage any marketing activities. Many expenses 

are considered the costs of doing business and are not eligible for reimbursement. Activities that 

do not promote the sale of almonds are not eligible for reimbursement. The list below outlines 

the activities NOT allowed.

• Any activity that targets the farming or grower trade 

• Any outdoor paid media in any California county with more than 1,000 bearing 

acres of almonds. 

 EXCEPTION – Activities that direct consumers to handler operated stores or 

e-commerce web site locations. 

• Any travel expenses. 

• Ordinary business expenses (business cards, logo development, stationery, etc.). 

• Product packaging (creative, production, research, printing, etc.). 

• Almond product or packaging of samples.

• Capital expenditures, such as the purchase price of a tradeshow booth or 

processing equipment. 

• Redemption costs (price reduction) of couponing. 

• Marketing research that focuses on the pre- and post-testing of paid media. 

• Product Development Research (R&D). 

• Production and creative costs of paid media. 

• Charitable donations. 

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• Sponsorships – The financial support of an event carried out by another 

person/group. Sponsorships can be either intended towards targeted consumers, or 

for general goodwill. 

 EXCEPTION – Submissions that directly apply to eligible activities such as direct 

mail, paid media, etc. 

• Sweepstakes – A race or contest in which the entire prize or various prizes may go 

to the winner(s). 

 EXCEPTION – Submissions that directly apply to eligible activities such as direct 

mail, paid media, etc. 

• Trade Seminars to include special events designed to educate the trade about the 

almond industry and its product. This would include sales meetings. 

• Purchase price of Almond Board produced promotional materials. 

• Agency fees for publicity. 

• Hourly/salary payments to handler staff for time working on marketing activities 

(tradeshows, developing web site, etc.).

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FREQUENTLY ASKED QUESTIONS

Q. What is Credit-Back and why is it beneficial to me? 

A. Credit-Back is a program that allows handlers the opportunity to conduct and submit 

applicable branded marketing activities, as defined in the Federal Marketing Order, in return 

for credit against their total annual assessment. Our program is unique because all 

handlers, no matter what size, can choose whether or not to conduct their own branded 

marketing and receive credit for doing so. In addition, the Board’s generic marketing 

activities, allow both small and large handlers to enjoy the added value of marketing efforts 

that benefit the entire almond industry. This program in no way prohibits the publication of 

any message to any party. 

Q. What do I need to send to the Board to file a Credit-Back claim? 

A. A claim consists of: 

• Copies of all invoices associated with the activity. 

• Copies of all canceled checks for those invoices (please submit check detail for 

checks covering more than one invoice). 

• Proof of activity such as: a copy of the advertisement including the date (tear sheet, 

actual magazine or newspaper), photograph (i.e., trade show booth), authorized 

radio script or tape, sample of brochure, etc. 

Sometimes additional information is required in order to properly process a handler’s claim. 

In this instance, the claim will be pending receipt of further information and the details noted 

on the Credit-Back report accompanying with a handler’s assessment invoice. 

Q. Do I need pre-approval for my activities? 

A. No. While staff cannot provide pre-approval for activities, they are permitted to provide 

direction and counsel for potential Credit-Back claims. For example, staff can advise 

handlers on how to optimize their advertisements to receive a higher Credit-Back percentage. 

Staff, however, cannot guarantee the percentage of eligibility for a claim prior to submission. 

Use the guidelines in this manual to aid in determining if, and how much, a particular activity 

may apply for Credit-Back. Note: This handbook is only a guide. It is not a replacement for 

the Federal Marketing Order rules, but a supplement. 

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Q. When are my claims due? 

A. There are four deadlines during the year by which claims must be filed with the Board to 

receive credit against the handler’s assessment. These deadlines are typically two weeks 

prior to the mailing of the assessment invoice, except for the 3rd and 4th deadlines that occur 

three weeks before the invoice mailing. A Statement of Intent (p. 22) may be filed for claims 

that documentation is unavailable for at the conclusion of each year. This letter provides an 

extension for the due date of those claims and will be processed for the next period. Please 

refer to the Credit-Back calendar. 

Q. What happens if I miss a filing deadline?

A. A claim may be submitted at anytime during the crop year to be kept on file to process for 

the next closest deadline. As long as all claims have been submitted by the fourth 

assessment deadline (refer to the Credit-Back calendar mailed annually) they will qualify for 

Credit-Back review. If you should miss the final crop year deadline for submission, the budget 

will be closed and your claim will be denied. 

Q. What do I do if my claim is considered pending? 

A. Submit all remaining necessary information. Any pending claims that are unresolved at 

the end of the crop year will not be processed, unless a Statement of Intent has been 

submitted. Claims are considered pending if additional information needs to be made 

available prior to its completion. Note: Pending does NOT mean the request was denied. 

For example, the claim may be pending receipt of a copy of a cancelled check, receipt of 

proof of activity, or detail of an unexplained portion of an invoice. A description of the needed 

documents will be included on the Credit-Back report mailed with the handler’s assessment 

invoice. Any pending claims that are unresolved at the end of the crop year will not be 

processed, unless a Letter of Intent has been submitted. Note: Handlers may request a copy 

of the most recent Credit-Back status report at any time prior to the mailing of the assessment 

invoice to resolve pending claims. Please note, however, that staff has until the assessment 

invoice mailing date to process claims and may not have processed all claims at the time of 

the handler’s request, but will make every effort to fulfill the request in a timely manner.

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Q. If I have claims pending do I have to pay all of my assessment? 

A. Yes. The assessment must be paid in full as invoiced. Established reimbursement dates 

(refer to the Credit-Back Calendar mailed annually) were devised to ensure that outstanding 

balances are resolved in a timely fashion should claims be completed between assessment 

periods. Assessments will be considered past due, accruing interest, and penalties may be 

applied if handlers choose to withhold all or some of the assessment amount due to pending 

Credit-Back claims. Handlers will be credited, or refunded when the pending Credit-Back 

claim is approved. 

Q. What is the difference between reimbursement and credit against my assessment? 

A. As long as assessment due is greater than your approved Credit-Back, you will receive a 

credit against your assessment. If you have paid your assessment, then submit approved 

Credit-Back activities, you will be reimbursed 

Q. What if my claim is denied? 

A. Handlers can request an appeal process to begin. Occasionally, claims are denied by 

Board staff based upon the Credit-Back rules. An explanation of the denial will be cited on 

the Credit-Back report mailed with the handler’s assessment. All handlers have the option 

of requesting a review of denied claims by the staff and then by the Public Relations and 

Advertising Committee. Handlers dissatisfied by these initial reviews have the option of 

requesting review by the Board of Directors. Further still, handlers may appeal review of 

the claim by the United States Secretary of Agriculture. To start the review process, please 

submit a letter asking for review and granting staff permission to share the claim information 

with the committee. Handlers and/or their representatives may present appeals personally, 

or allow the Board staff present on their behalf. If Board staff presents the handler’s appeal, 

the handler’s identity will not be revealed unless the handler specifically waives 

confidentiality in writing.

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GLOSSARY OF TERMS*

Direct Mail: Any direct communication to a consumer or business recipient that is designed to 

generate a response in the form of a sale, a request for further information (lead generation), or 

communicates/educates recipient on product attributes/benefits.

Extranet: An extranet is a private network that uses Internet technology and the public 

telecommunication system to securely share segments of a business's information or 

operations with suppliers, vendors, partners, customers, or other businesses.

Internet: A communication medium of worldwide computer networks based on a set of 

common protocol/language allowing all types of computers to interface with each other.

Intranet: An intranet is a private network that is contained within an enterprise. The main 

purpose of an intranet is to share company information and computing resources among 

employees. An intranet can also be used to facilitate working in groups and for teleconferences.

Marketing Research: Focuses on understanding users. Usually involves asking questions 

and interpreting their answers. When gathered, the information may result in a decision on the 

direction of an advertising campaign or presentation of a product.

Packaging: All activities that are related to designing and producing the container or wrapper 

for a product, including the wrapper itself.

Paid Media: Mass selling or any impersonal form of communication about ideas, goods, or 

services that is paid for by an identified organization or brand.

• Usual forms include, but are not limited to: newspapers, magazines, television, 

radio, direct mail, outdoor billboards, and World Wide Web.

• Usual targets include trade and consumers.

• Typically used for cumulative effect over time to build image, awareness, product or 

brand loyalty and recall.

Point of Sale (POS) Advertising: Any visual/audible execution that draws shopper’s attention 

to specific merchandise items in the retail store. Most effective when co-located with the 

merchandise display or shelf set. 

Product Development research: The systematic, objective approach to generating, 

screening, developing and testing new product ideas that lead to a product with greater 

perceived value or satisfaction, or that replaces existing products with better products. 

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Publicity: Any message about an organization or product that is communicated through the 

mass media but is not directly paid for by the organization (as in paid advertising). Typically 

generated by disseminating press releases, media advisory, photographs, and similar materials 

to the media. 

Research: The systematic, objective approach to the development and provision of 

information for decision-making regarding a specific problem or challenge. 

Sales Promotion: Marketing activities, other than personal selling, advertising, and publicity, 

that stimulates consumer purchasing and dealer effectiveness, such as display, shows and 

exposition demonstrations, and various nonrecurring selling effort not in the ordinary routine. 

Typically used at retail/foodservice point of purchase to motivate consumers to complete an 

exchange. 

• Objective is to communicate information as well as to stimulate sales. 

• Usual forms include retail displays and POS, sampling coupons, contests, trade 

shows, premiums, sweepstakes, table tents, and menu insertions. 

Statement of Intent: A letter stating outstanding Credit-Back activities for a given crop year (p. 

22). Usually submitted at the end of a crop year (can be submitted at any time during a crop 

year) when it is anticipated that completed claims will not be submitted in time for the final 4th

assessment deadline. By submitting a Statement of Intent, a handler is allowed additional time 

after the close of the crop year to submit and complete the remaining claims. 

Sponsorships: The financial support of an event carried out by another person/group. 

Sponsorships can be either intended towards targeted consumers, or for general goodwill. 

Sweepstakes: A race or contest in which the entire prize or various prizes may go to the 

winner(s). 

Trade: Any person or organization involved in the advancement of a particular industry. For 

the almond industry, trade usually includes importers/exporters, wholesalers/distributors, retail, 

foodservice, and food manufacturers. 

Trade Shows: An event where companies exhibit products and services to potential 

buyers

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* Definitions do not encompass all allowable activities. 

References: 

Arnold, David, The Handbook of Brand Management, Reading, MA: Addison-Wesley, 1992.

Ghosh, Avijit, Retail Management, Second Edition, Orlando, FL: The Dryden Press, 1994.

Hiam, Alexander and Charles Schewe, The Portable MBA in Marketing, Second Edition, New York: 

John Wiley & Sons, Inc., 1998. 

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Credit-Back Worksheet 

Directions: Purpose is to determine total possible reimbursement and un-reimbursable cost 

to handler. 

Crop Year ________________

Add the handler’s projected financial information to aid in 

calculating key Credit-Back dollar amounts. 

Projected Total assessment $ _______________ (A) 

 (Fill in amount) 

Total Amount available for $ ________________ (B) 

Credit-Back (A x 0.60) 

The amount a handler must spend on $ ________________

(C) 
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allowable Credit-Back programs to (B ÷ .66667) 

receive the maximum available 

Credit-Back amount (B) 

For an electronic Credit-Back tracking tool to monitor each assessment period, please 

contact the Almond Board.

 

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Credit-Back Claim Form*

Crop Year: _________________

Assessment #: 1, 2, 3, 4 (circle one)

Handler Name: ______________________________________________________

Contact Name: _____________________ Telephone: _____________________

Amount of Claim: $________________________

MAP: Yes_________ No________

Date of Activity: _________________________

Activity Description: __________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

Did you include?

• Copies of all invoices

• Copies of all cancelled checks

• Actual sample, photo or physical evidence of activity

*This form is optional; a simple cover letter on handler letterhead will suffice.

Credit-Back Guide

Rev. 01/2017. Destroy previous editions.
OMB No. 0581-0178

Page 24

Credit-Back Statement of Intent

__________ Crop Year

Date: _________________ 

To: Almond Board of California 

Credit-Back Contact 

Fax Number: (209) 550-5494 

From: Handler Name: _____________________________________ 

Re: Statement of Intent, _____________ Crop Year 

(Must be received no later than August 15 of the new crop year) 

Please be advised that we intend to submit outstanding marketing activities for Credit-Back 

consideration under the Statement of Intent Rule. The following activities are expected to be 

completed after the fourth and final submission deadline (Assessment 4 deadline) and, 

therefore, will require additional time to compile all necessary paperwork for proper evaluation. 

Under this clause, we request the additional 76 days afforded by the Statement of Intent 

and will submit any/all outstanding paperwork no later than October 15, ______. 
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Page 25

*Almond Board staff must be in receipt of any/all outstanding paperwork by October 15, ____. 

Anticipated Marketing Activities include: 

1) 

2) 

3) 

_________________________________________ 

 (Credit Back Contact) 

 

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its 

Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on 

race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, 

family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior civil rights activity, in 

any program or activity conducted or funded by USDA (not all bases apply to all programs). Remedies and complaint filing deadlines vary by 

program or incident.

Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American 

Sign Language, etc.) should contact the responsible Agency or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA 

through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English. 

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online at 

http://www.ascr.usda.gov/complaint_filing_cust.html and at any USDA office or write a letter addressed to USDA and provide in the letter all of 

the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to 

USDA by: (1) mail: U.S. Department of Agriculture Office of the Assistant Secretary for Civil Rights 1400 Independence Avenue, SW 

Washington, D.C. 20250-9410; (2) fax: (202) 690-7442; or (3) email: program.intake@usda.gov. USDA is an equal opportunity provider, 

employer, and lender.

Credit-Back Guide

Rev. 5/2017 Destroy previous editions.