1

Center for Nutrition Policy 

and Promotion

Office of Nutrition Marketing and 

Communications

Barbara Jirka, Nutritionist

September 15, 2015
2
3

CNPP Core Functions

The mission of CNPP is to improve the health

of Americans by developing and promoting

dietary guidance that links scientific research

to the nutrition needs of consumers

Science Policy Impact
4

CNPP Initiatives

Science Policy Impact

Nutrient Content of 

the U.S. Food Supply

Healthy Eating Index Nutrition Evidence 

Library

Birth to 24 Months and 

Pregnant Women

USDA Food Plans: 

Cost of Food

Expenditures on 

Children by Families
5

Overview of MyPlate

MyPlate illustrates the five food groups. Encourage consumers to 

think about what goes on their plate or in their cup or bowl before 

consuming a meal. ,

ChooseMyPlate.gov contains recommendations for each food group, 

resources and tools to help consumer make wise food choices: 10 

Tips Nutrition Education Series, SuperTracker – online tool to build 

and track healthy eating and activity. 
6

Choose My Plate 

Nutrition Communicators Network

 CNPP believes that everyone has a role in changing to food 

environment to help consumers implement the Dietary Guidelines.

 Organizations including food manufacturing companies Impact 

consumers in all the places food decisions are made: 

 Home, work, school , community- super markets, restaurants, in transit, or at play, CNPP believes. The habits you promote have a 

major impact on individuals to raise healthier families, make 

beneficial food decisions, and live healthier lives. 
7

Nutrition Communicator’s Network –

National and Local impact

National Strategic partners Community Partners Campus Ambassadors
8

MyPlate Partnerships

The Nutrition Communicators Network is a 

robust partnership network of National and 

Community organizations that communicate 

MyPlate and the DGAs. It consists of:

120+ 3,450+

National Strategic 

Partners

Community Partners

MyPlate On Campus 

Ambassadors 

representing all 50 

states 7,600+
9

National Strategic Partnership Program

MyPlate National Strategic Partners play a vital role in 

communicating the MyPlate messages based on the 

Dietary Guidelines

National in scope and reach and fulfill the following requirements

 Have a health mandate consistent with the Dietary Guidelines for Americans and mission of USDA’s CNPP

 Promote nutrition content in the context of the entirety of the Dietary Guidelines for Americans

 Specifically disseminate CNPP’s Dietary Guideline 

messages

 Participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually
10

The Benefits

 Networking---work collectively to create strong, hard-hitting 

initiatives that reach a broader audience

 Resources 

 Science-based data- Dietary Guidelines for Americans 

The National Strategic Partnership is a non-financial commitment 

with CNPP to promote MyPlate. 
11

Health & Professional Nutrition Education

Organizations

Nutrition Communicator’s Network –

Example of diverse range of organizations

Entertainment &

Media

Food

Retail

Food

Industry
12

MyPlate National Strategic Partners*

*These are the logos of the active MyPlate National Strategic Partners who have provided their logos as of February 25, 2015.
13

MyPlate on Package
14

Educational Materials for Kids and Adults

TIME for Kids

Disney Placemat Goya 

Activities

Whole Grain 

Videos

Sunkist MyPlate

Makeover Meals
15

Recipes & Cooking Nestle Balance Your 

Plate

Produce for 

Better Health 

Foundation Recipe 

Book

McCormick

Recipe Booklet
16

Social Media

Produce for Better 

Health Foundation

MyPlate Makeover 

Challenge

Feeding America 

#BetterHealth Twitter Chat

General Mills LinkedIn Chat

PHA MyPlate Recipes
17

Events & Campaigns

Birds Eye & Share Our Strength farmers 

market event Union Square, NY

Goya MiPlato Campaign

Nestle Hydration Movement
18

In the Community

Birds Eye/BiLo InStore Collaboration

Arlington 

County Fair

Aldi

Circular

Share Our Strength 

Curriculum
19

MyPlate On Campus

 Promotes healthier lifestyles 

among college students.

 Offers an opportunity to 

become a MyPlate On Campus 

Ambassador.

 Builds leadership skills & 

helps others to adopt or 

maintain healthier habits.

 3,360+ Campus Ambassadors & 

2.1 million toolkit downloads.
20

How to Join

 Choose MyPlate.gov

 Audience/Professionals/Partnerships/National Strategic 

Partners
21
22

Thank You!