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Handler Application for 

New Market or New Product Diversion Credits

Cherry Industry Administrative Board

P.O. Box 388, DeWitt, MI 48820-0388

Tel: 517/669-1070 Fax: 517/669-1260

An application to the New Market / New Product Committee must provide sufficient information 

from which the committee can make its decision regarding the “new” aspect of the project. As a 

general rule, the more specific and detailed the information you provide, the better and more 

promptly will the committee be able to act. If you do not provide adequate information, the 

application will be returned for additional information. This serves only to delay the entire 

process. Therefore, please provide the requested information from the onset. 

Product Sample: It is highly recommended that you provide four (4) samples of the product 

and relevant promotional materials for the activity that is the object of your application request. 

This is true whether the application is for a product or for a market. The samples, one for each 

member of the committee and for the Executive Director, will provide better information to the 

committee about the project.

Information required: The information to be included in the application is, in effect, the 

equivalent of a marketing plan for the project. You should detail the plan by which your 

organization intends to develop the project from inception to completion. It should set forth the 

marketing mix you have developed for the project. You can provide information in the space 

provided or in a memorandum with your office’s letterhead attached to this form. 

Handler: Handler ID# 

State:

Project Name:

Crop Year:

Project Type: New Market ____ New Product ____ Market Expansion ____ Experimental ____ Other ____

According the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB 

control number. The valid OMB control number to this information collection is 0581-0177. The time required to complete this information 

collection is estimated to average 20 minutes per response, including the time for reviewing the collection of information.

CIAB

FORM 7
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Product:

1. Describe, in detail, the cherry product/item that is the subject of the application.

2. If the application is for a new product, detail how the product is “new” and how it differs from 

other cherry product(s) currently being processed by the cherry industry.
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Place / Market:

1. List each specific geographic area in which the product is to be marketed.

2. For each market, set forth information that establishes how that market is “new.” This 

description should establish how the “new market”

a. is not presently being commercially utilized by the tart cherry

industry, and

b. is non-competitive with commercial outlets presently utilized by

the tart cherry industry.

Please note: It has been the experience of the committee that applicant’s tend not to detail this 

area of information very thoroughly. It is the applicant’s, not the committee’s, responsibility to 

define and understand the chosen markets and to set forth the non-competitive nature of the 

requested project. If the needed information is not provided, the committee will not attempt to 

divine this information for the applicant.
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Involvement and/or Promotion:

An important aspect of new products and/or new markets is development and promotion of the 

project. Please detail the activities that you, the applicant, your buyer and/or your customer will 

develop and promote the project for which the application is made. Please describe the link 

between the activities and their intended contribution to the success of the project.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its 

Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on 

race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, 

family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior civil rights activity, in 

any program or activity conducted or funded by USDA (not all bases apply to all programs). Remedies and complaint filing deadlines vary by 

program or incident.

Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American 

Sign Language, etc.) should contact the responsible Agency or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA 

through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English. 

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online at 

http://www.ascr.usda.gov/complaint_filing_cust.html and at any USDA office or write a letter addressed to USDA and provide in the letter all of 

the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to 

USDA by: (1) mail: U.S. Department of Agriculture Office of the Assistant Secretary for Civil Rights 1400 Independence Avenue, SW 

Washington, D.C. 20250-9410; (2) fax: (202) 690-7442; or (3) email: program.intake@usda.gov. USDA is an equal opportunity provider, 

employer, and lender.