Exhibit 10.2


 


REGISTRATION RIGHTS AGREEMENT


This Registration Rights
Agreement (this “Agreement”), dated as of June 2, 2022, by and between Eco Innovation Group, Inc., a Nevada corporation
(the “Company”), and Coventry Enterprises, LLC, a Delaware limited liability company (together with it permitted assigns,
the “Investor”) (the Company and Investor each a “Party” and together the “Parties”).
Capitalized terms used herein and not otherwise defined herein shall have the respective meanings set forth in the Common Stock Purchase
Agreement by and between the Parties, dated as of the date hereof (as amended, restated, supplemented, or otherwise modified from time
to time, the “Purchase Agreement”).


RECITALS


WHEREAS, in
consideration of Ten Million Dollars ($10,000,000) of Company Common stock that may be issued by the Company under the Purchase Agreement,
and to induce the Investor to enter into the Purchase Agreement, the Company has agreed to provide to Investor certain registration rights
under the Securities Act of 1933, as amended, and the rules and regulations thereunder, or any similar successor statute (collectively,
the “Securities Act”), and any applicable state securities laws. This Agreement sets for the terms and conditions agreed
upon by the Parties of such registration rights.


NOW, THEREFORE, in consideration
of the promises and the mutual covenants contained herein and in the Purchase Agreement, and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the Parties hereby agree as follows:


		1.	DEFINITIONS. As used in this Agreement, the following terms shall
have the following meanings:



		(a)	“Investor” means Coventry Enterprises, LLC, as defined
above, including any transferee or assignee thereof to whom an Investor assigns its rights under this Agreement in accordance with Section
8 hereof, and who agrees to become bound by the provisions of this Agreement, and any transferee or assignee thereof to whom a transferee
or assignee subsequently assigns its rights under this Agreement in accordance with Section 8 hereof, and who agrees to become bound by
the provisions of this Agreement.



		(b)	“Person” means any individual or entity including, but
not limited to, any corporation, a limited liability company, an association, a partnership, an organization, a business, an individual,
a governmental or political subdivision thereof or a governmental agency.



		(c)	“Register”, “registered”, and “registration”
refer to a registration effected by preparing and filing one or more registration statements of the Company in compliance with the Securities
Act and/or pursuant to Rule 415 under the Securities Act or any successor rule providing for offering securities on a continuous basis
(“Rule 415”), and the declaration or ordering of effectiveness of such registration statement(s) by the United States
Securities and Exchange Commission (the “SEC”).



		(d)	“Registrable Securities” means (a) an aggregate of up
to the Drawdown Notice Shares, and (b) any shares of common stock issued to the Investor as a result of any stock split, stock dividend,
recapitalization, exchange or similar event as well as any Drawdown Notice True Up Shares issued to the Investor pursuant to the Purchase
Agreement.



		(e)	“Registration Statement” means one or more registration
statements of the Company covering only the sale of the Registrable Securities.




    	1 



    	 



    
		2.	REGISTRATION.



		(a)	Mandatory Registration. The Company shall, within forty-five (45)
Business Days from the date hereof, file with the SEC an initial Registration Statement covering the maximum number of Registrable Securities
(beginning with the Drawdown Notice Shares) as shall be permitted to be included thereon in accordance with applicable SEC rules, regulations
and interpretations so as to permit the resale of such Registrable Securities by the Investor, including but not limited to under Rule
415 under the Securities Act at then-prevailing market prices (and not fixed prices), as mutually determined by both the Company and the
Investor in consultation with their respective legal counsel, not to exceed the aggregate number of authorized shares of the Company’s
Common Stock then available for issuance in its Certificate of Incorporation at the time such Registration Statement is filed. The initial
Registration Statement shall register only the Registrable Securities. The Investor and its counsel shall have a reasonable opportunity
to review and comment upon such Registration Statement and any amendment or supplement to such Registration Statement and any related
prospectus prior to its filing with or submission to the SEC, and the Company shall consider any reasonable recommendations. The Investor
shall promptly furnish all information reasonably requested by the Company for inclusion therein. The Company shall use commercially reasonable
efforts to have the initial Registration Statement and any amendment declared effective by the SEC as soon as practicable. The Company
shall use commercially reasonable efforts to maintain the effective status of the Registration Statement, including, but not limited,
to requirements under Rule 415 promulgated under the Securities Act and available for the resale by the Investor of all of the Registrable
Securities covered thereby at all times until the earlier of (i) the date as of which the Investor may sell all of the Registrable Securities
without restriction pursuant to Rule 144 promulgated under the Securities and (ii) the date on which the Investor shall have sold all
the Registrable Securities covered thereby and under the Purchase Agreement (the “Registration Period”). The Company
shall use commercially reasonable efforts in preparing the Registration Statement (including any amendments or supplements thereto and
prospectuses contained therein) in order for the Registration Statement to not contain any untrue statement of a material fact or omit
to state a material fact required to be stated therein, or necessary to make the statements therein, in light of the circumstances in
which they were made, not misleading.



		(b)	Rule 424 Prospectus. The Company shall, as required by applicable
securities regulations, from time-to-time file with the SEC, pursuant to Rule 424 promulgated under the Securities Act, the prospectus
and prospectus supplements, if any, to be used in connection with sales of the Registrable Securities under the Registration Statement.
The Investor and its counsel shall have a reasonable opportunity to review and comment upon such prospectus prior to its filing with or
submission to the SEC, and the Company shall give due consideration to all such comments and/or reasonable recommendations. The Investor
shall use commercially reasonable efforts to comment upon such prospectus within one (1) Business Day from the date the Investor receives
the final pre-filing version of such prospectus.



		(c)	Sufficient Number of Shares Registered. In the event the number of
shares available under the Registration Statement is insufficient to cover all of the Registrable Securities, the Company shall amend
the Registration Statement or file a new Registration Statement (a “New Registration Statement”), so as to cover all of such
Registrable Securities (subject to the limitations set forth in Section 2(a)) as soon as practicable, but in any event not later than
ten (10) Business Days after the necessity therefor arises, subject to any limits that may be imposed by the SEC pursuant to Rule 415
under the Securities Act. The Company shall use its commercially reasonable efforts to cause such amendment and/or New Registration Statement
to become effective as soon as practicable following the filing thereof. Unless the Registration Period has ended, in the event that any
of the Drawdown Notice Shares are not included in the Registration Statement, or have not been included in any New Registration Statement
and the Company files any other registration statement under the Securities Act (other than on Form S-4, Form S-8, or with respect to
other employee related plans or rights offerings) (“Other Registration Statement”) then the Company shall include in
such Other Registration Statement first all of such Drawdown Notice Shares that have not been previously registered, and second any other
securities the Company wishes to include in such Other Registration Statement. Unless the Registration Period has ended, the Company agrees
that it shall not file any such Other Registration Statement unless all of the Drawdown Notice Shares have been included in such Other
Registration Statement or otherwise have been registered for resale as described above.




    	2 



    	 



    
		(d)	Offering. If the staff of the SEC (the “Staff’)
or the SEC seeks to characterize any offering pursuant to a Registration Statement filed pursuant to this Agreement as constituting an
offering of securities that does not permit such Registration Statement to become effective and be used for resales by the Investor under
Rule 415 at then-prevailing market prices (and not fixed prices), or if after the filing of the initial Registration Statement with the
SEC pursuant to Section 2(a), the Company is otherwise required by the Staff or the SEC to reduce the number of Registrable Securities
included in such initial Registration Statement, then the Company shall reduce the number of Registrable Securities to be included in
such initial Registration Statement (with the prior consent, which shall not be unreasonably withheld, of the Investor and its legal counsel
as to the specific Registrable Securities to be removed therefrom) until such time as the Staff and the SEC shall so permit such Registration
Statement to become effective and be used as aforesaid. Unless the Registration Period has ended, in the event of any reduction in Registrable
Securities pursuant to this paragraph, the Company shall file one or more New Registration Statements in accordance with Section 2(c)
until such time as all Registrable Securities have been included in Registration Statements that have been declared effective and the
prospectus contained therein is available for use by the Investor. Notwithstanding any provision herein or in the Purchase Agreement to
the contrary, the Company’s obligations to register Registrable Securities (and any related conditions to the Investor’s obligations)
shall be qualified as necessary to comport with any requirement of the SEC or the Staff as addressed in this Section 2(d).



		3.	RELATED OBLIGATIONS. With respect to the Registration Statement and
whenever any Registrable Securities are to be registered pursuant to Section 2 including on any New Registration Statement, the Company
shall use its commercially reasonable efforts to affect the registration of the Registrable Securities in accordance with the intended
method of disposition thereof and, pursuant thereto, the Company shall have the following obligations:



		(a)	The Company shall prepare and file with the SEC such amendments (including
post-effective amendments) and supplements to any registration statement and the prospectus used in connection with such registration
statement, which prospectus is to be filed pursuant to Rule 424 promulgated under the Securities Act, as may be necessary to keep the
Registration Statement or any New Registration Statement effective at all times during the Registration Period, and, during such period,
comply with the provisions of the Securities Act with respect to the disposition of all Registrable Securities of the Company covered
by the Registration Statement or any New Registration Statement until such time as all of such Registrable Securities shall have been
disposed of in accordance with the intended methods of disposition by the seller or sellers thereof as set forth in such registration
statement.



		(b)	The Company shall permit the Investor to review and comment upon the Registration
Statement or any New Registration Statement and all amendments and supplements thereto at least two (2) Business Days prior to their filing
with the SEC, and not file any document in a form to which Investor reasonably objects. The Investor shall use its commercially reasonable
efforts to comment upon the Registration Statement or any New Registration Statement and any amendments or supplements thereto within
two (2) Business Days from the date the Investor receives the final version thereof. The Company shall furnish to the Investor, without
charge any correspondence from the SEC or the staff of the SEC to the Company or its representatives relating to the Registration Statement
or any New Registration Statement.



		(c)	Upon request of the Investor, the Company shall furnish to the Investor,
(i) promptly after the same is prepared and filed with the SEC, at least one copy of such registration statement and any amendment(s)
thereto, including financial statements and schedules, all documents incorporated therein by reference and all exhibits, (ii) upon the
effectiveness of any registration statement, a copy of the prospectus included in such registration statement and all amendments and supplements
thereto (or such other number of copies as the Investor may reasonably request) and (iii) such other documents, including copies of any
preliminary or final prospectus, as the Investor may reasonably request from time to time in order to facilitate the disposition of the
Registrable Securities owned by the Investor. For the avoidance of doubt, any filing available to the Investor via the SEC’s live
EDGAR system shall be deemed “furnished to the Investor” hereunder.



		(d)	The Company shall use commercially reasonable efforts to (i) register and
qualify the Registrable Securities covered by a registration statement under such other securities or “blue sky” laws of any
state in which such registration would be required, (ii) prepare and file in those jurisdictions, such amendments (including post-effective
amendments) and supplements to such registrations and qualifications as may be necessary to maintain the effectiveness thereof during
the Registration Period, (iii) take such other actions as may be necessary to maintain such registrations and qualifications in effect
at all times during the Registration Period, and (iv) take all other actions reasonably necessary or advisable to qualify the Registrable
Securities for sale in such jurisdictions; provided, however, that the Company shall not be required in connection therewith
or as a condition thereto to (x) qualify to do business in any jurisdiction where it would not otherwise be required to qualify but
for this Section 3(d), (y) subject itself to general taxation in any such jurisdiction, or (z) file a general consent to service of process
in any such jurisdiction. The Company shall promptly notify the Investor who holds Registrable Securities of the receipt by the Company
of any notification with respect to the suspension of the registration or qualification of any of the Registrable Securities for sale
under the securities or “blue sky” laws of any state in which such registration would be required or its receipt of actual
notice of the initiation or threatening of any proceeding for such purpose.




    	3 



    	 



    
		(e)	As promptly as practicable after becoming aware of such event or facts,
the Company shall notify the Investor in writing of the happening of any event or existence of such facts as a result of which the prospectus
included in any registration statement, as then in effect, includes an untrue statement of a material fact or omits to state a material
fact required to be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made,
not misleading, and promptly prepare a supplement or amendment to such registration statement to correct such untrue statement or omission,
and deliver a copy of such supplement or amendment to the Investor (or such other number of copies as the Investor may reasonably request).
The Company shall also promptly notify the Investor in writing (i) when a prospectus or any prospectus supplement or post-effective amendment
has been filed, and when a registration statement or any post-effective amendment has become effective (notification of such effectiveness
shall be delivered to the Investor by email or facsimile on the same day of such effectiveness and by overnight mail), (ii) of any request
by the SEC for amendments or supplements to any registration statement or related prospectus or related information, and (iii) of the
Company’s reasonable determination that a post-effective amendment to a registration statement would be appropriate.



		(f)	The Company shall use its commercially reasonable efforts to prevent the
issuance of any stop order or other suspension of effectiveness of any registration statement, or the suspension of the qualification
of any Registrable Securities for sale in any jurisdiction and, if such an order or suspension is issued, to obtain the withdrawal of
such order or suspension at the earliest possible moment and to notify the Investor of the issuance of such order and the resolution thereof
or its receipt of actual notice of the initiation or threat of any proceeding for such purpose.



		(g)	The Company shall (i) cause all the Registrable Securities to be listed
on each securities exchange on which securities of the same class or series issued by the Company are then listed, if any, if the listing
of such Registrable Securities is then permitted under the rules of such exchange, or (ii) secure designation and quotation of all the
Registrable Securities on the Principal Market. The Company shall pay all fees and expenses in connection with satisfying its obligation
under this Section 3.



		(h)	The Company shall cooperate with the Investor to facilitate the timely preparation
and delivery of certificates (not bearing any restrictive legend) representing the Registrable Securities to be offered pursuant to any
registration statement and enable such certificates to be in such denominations or amounts as the Investor may reasonably request and
registered in such names as the Investor may request.



		(i)	The Company shall at all times provide a transfer agent and registrar with
respect to its Common Stock.




    	4 



    	 



    
		(j)	If reasonably requested by the Investor, the Company shall (i) immediately
incorporate in a prospectus supplement or post-effective amendment such information as the Investor believes should be included therein
relating to the sale and distribution of Registrable Securities, including, without limitation, information with respect to the number
of Registrable Securities being sold, the purchase price being paid therefor and any other terms of the offering of the Registrable Securities;
(ii) make all required filings of such prospectus supplement or post-effective amendment as soon as practicable upon notification of the
matters to be incorporated in such prospectus supplement or post-effective amendment; and (iii) supplement or make amendments to any registration
statement.



		(k)	The Company shall use its commercially reasonable efforts to cause the Registrable
Securities covered by any registration statement to be registered with or approved by such other governmental agencies or authorities
as may be necessary to consummate the disposition of such Registrable Securities.



		(l)	Within three (3) Business Days after any registration statement which includes
the Registrable Securities is ordered effective by the SEC, the Company shall deliver, and shall cause legal counsel for the Company to
deliver, to the transfer agent for such Registrable Securities (with copies to the Investor) confirmation that such registration statement
has been declared effective by the SEC in the form attached hereto as Exhibit A. Thereafter, if requested by the Investor at any time,
the Company shall require its counsel to deliver to the Investor a written confirmation whether or not the effectiveness of such registration
statement has lapsed at any time for any reason (including, without limitation, the issuance of a stop order) and whether or not the registration
statement is current and available to the Investor for sale of all of the Registrable Securities.



		(m)	The Company shall take all other reasonable actions necessary to expedite
and facilitate disposition by the Investor of Registrable Securities pursuant to any registration statement.



		4.	OBLIGATIONS OF THE INVESTOR.



		(a)	The Company shall notify the Investor in writing of the information the
Company reasonably requires from the Investor in connection with any registration statement hereunder. The Investor shall furnish to the
Company such information regarding itself, the Registrable Securities held by it and the intended method of disposition of the Registrable
Securities held by it as shall be reasonably required to affect the registration of such Registrable Securities and shall execute such
documents in connection with such registration as the Company may reasonably request.



		(b)	The Investor agrees to cooperate with the Company as reasonably requested
by the Company in connection with the preparation and filing of any registration statement hereunder.



		(c)	The Investor agrees that, upon receipt of any notice from the Company of
the happening of any event or existence of facts of the kind described in Section 3(f) or the first sentence of Section 3(e), the Investor
will immediately discontinue disposition of Registrable Securities pursuant to any registration statement(s) covering such Registrable
Securities until the Investor’s receipt of the copies of the supplemented or amended prospectus contemplated by Section 3(f) or
the first sentence of Section 3(e). Notwithstanding anything to the contrary, the Company shall cause its transfer agent to promptly deliver
shares of Common Stock without any restrictive legend in accordance with the terms of the Purchase Agreement in connection with any sale
of Registrable Securities with respect to which an Investor has entered into a contract for sale prior to the Investor’s receipt
of a notice from the Company of the happening of any event of the kind described in Section 3(f) or the first sentence of Section 3(e)
and for which the Investor has not yet settled. Further, and notwithstanding any other provisions of this Agreement, in the event that
the happening of any event or existence of facts of the kind described in Section 3(f) or the first sentence of Section 3(e) occurs and
the existence of any stop order or other suspension of effectiveness of any registration statement, or the suspension of the qualification
of any Registrable Securities for sale in any jurisdiction, should persist for more than twenty (20) consecutive business days, the Investor
shall have the right to require the Company to buyback any Registrable Securities then still held by Investor by providing written or
electronic notice to Company. Any such notice shall include the number of shares of Registrable Securities to be bought back by the Company,
and such notice shall also include the dollar amount that equals the aggregate total value Investor paid for such buyback shares (the
“Share Buyback Amount”), and a brokerage account extract evidencing the number of buyback shares. In the event that such notice
is provided by Investor pursuant to this Section 4(c), then the Company shall pay the Share Buyback Amount to Investor within twenty (20)
calendar days of Company’s receiving such notice. Upon the Company’s paying to Investor the Share Buyback Amount with respect
to the buyback shares, such shares of Registrable Securities shall be deemed transferred or sold back to the Company, at the Investor’s
direction, and Investor shall have no further legal rights with respect to such buyback shares bought back by the Company.




    	5 



    	 



    
		5.	EXPENSES OF REGISTRATION. All reasonable expenses, other than sales
or brokerage commissions, incurred in connection with registrations, filings or qualifications pursuant to Sections 2 and 3, including,
without limitation, all registration, listing and qualifications fees, printers and accounting fees, and fees and disbursements of counsel
for the Company, shall be paid by the Company.



		6.	INDEMNIFICATION.



		(a)	BY THE COMPANY: To the fullest extent permitted by law, the Company
will, and hereby does, indemnify, hold harmless and defend the Investor, each Person, if any, who controls the Investor, the members,
the directors, officers, partners, employees, agents, representatives of the Investor and each Person, if any, who controls the Investor
within the meaning of the Securities Act or the Securities Exchange Act of 1934, as amended (the “Exchange Act”) (each,
an “Investor Indemnified Person”), against any losses, claims, damages, liabilities, judgments, fines, penalties, charges,
costs, attorneys’ fees, amounts paid in settlement or expenses, joint or several, (collectively, “Claims”) incurred
in investigating, preparing or defending any action, claim, suit, inquiry, proceeding, investigation or appeal taken from the foregoing
by or before any court or governmental, administrative or other regulatory agency, body or the SEC, whether pending or threatened, whether
or not an indemnified party is or may be a party thereto (“Indemnified Damages”), to which any of them may become subject
insofar as such Claims (or actions or proceedings, whether commenced or threatened, in respect thereof) arise out of or are based upon:
(i) any untrue statement or alleged untrue statement of a material fact in the Registration Statement, any New Registration Statement
or any post-effective amendment thereto or in any filing made in connection with the qualification of the offering under the securities
or other “blue sky” laws of any jurisdiction in which Registrable Securities are offered (“Blue Sky Filing”),
or the omission or alleged omission to state a material fact required to be stated therein or necessary to make the statements therein
not misleading, (ii) any untrue statement or alleged untrue statement of a material fact contained in the final prospectus (as amended
or supplemented, if the Company files any amendment thereof or supplement thereto with the SEC) or the omission or alleged omission to
state therein any material fact necessary to make the statements made therein, in light of the circumstances under which the statements
therein were made, not misleading, (iii) any violation or alleged violation by the Company of the Securities Act, the Exchange Act, any
other law, including, without limitation, any state securities law, or any rule or regulation thereunder relating to the offer or sale
of the Registrable Securities pursuant to the Registration Statement or any New Registration Statement or (iv) any material violation
by the Company of this Agreement (the matters in the foregoing clauses (i) through (iv) being, collectively, “Violations”).
The Company shall reimburse each Investor Indemnified Person promptly as such expenses are incurred and are due and payable, for any reasonable
legal fees or other reasonable expenses incurred by them in connection with investigating or defending any such Claim. Notwithstanding
anything to the contrary contained herein, the indemnification agreement contained in this Section 7(a): (i) shall not apply to a Claim
by an Investor Indemnified Person arising out of or based upon a Violation which occurs in reliance upon and in conformity with information
about the Investor furnished in writing to the Company by such Investor Indemnified Person expressly for use in connection with the preparation
of the Registration Statement, any New Registration Statement or any such amendment thereof or supplement thereto, if such prospectus
was timely made available by the Company pursuant to Section 3(c) or Section 3(e); (ii) with respect to any superseded prospectus, shall
not inure to the benefit of any such person from whom the person asserting any such Claim purchased the Registrable Securities that are
the subject thereof (or to the benefit of any person controlling such person) if the untrue statement or omission of material fact contained
in the superseded prospectus was corrected in the revised prospectus, as then amended or supplemented, if such revised prospectus was
timely made available by the Company pursuant to Section 3(c) or Section 3(e), and the Investor Indemnified Person was promptly advised
in writing not to use the incorrect prospectus prior to the use giving rise to a violation and such Investor Indemnified Person, notwithstanding
such advice, used it; (iii) shall not be available to the extent such Claim is based on a failure of the Investor to deliver or to cause
to be delivered the prospectus made available by the Company, if such prospectus was timely made available by the Company pursuant to
Section 3(c) or Section 3(e); and (iv) shall not apply to amounts paid in settlement of any Claim if such settlement is effected without
the prior written consent of the Company, which consent shall not be unreasonably withheld. Such indemnity shall remain in full force
and effect regardless of any investigation made by or on behalf of the Investor Indemnified Person and shall survive the transfer of the
Registrable Securities by the Investor pursuant to Section 10.




    	6 



    	 



    
		(b)	BY THE INVESTOR: To the fullest extent permitted by law, the Investor
will, and hereby does, indemnify, hold harmless and defend the Company, each Person, if any, who controls the Company, the members, the
directors, officers, partners, employees, agents, representatives of the Company and each Person, if any, who controls the Company within
the meaning of the Securities Act or the Exchange Act (each, with respect to the Company, a “Company Indemnified Person”),
against Claims (with respect to the Company and related Company Indemnified Persons) and Indemnified Damages (with respect to the Company
and related Indemnified Persons), to which any of them may become subject insofar as such Claims (or actions or proceedings, whether commenced
or threatened, in respect thereof) arise out of or are based upon (i) any untrue statement of a material fact in any Registration Statement
under which such Registrable Securities were registered or sold under the Securities Act (including any final, preliminary or summary
prospectus contained therein or any amendment thereof or supplement thereto or any documents incorporated by reference therein) or (ii)
any omission to state therein a material fact required to be stated therein or necessary to make the statements therein (in the case of
a prospectus or preliminary prospectus, in light of the circumstances under which they were made) not misleading, in each case to the
extent, but only to the extent, that such untrue statement or omission is contained in any information relating to the Investor furnished
in writing by the Investor to the Company specifically for inclusion in a Registration Statement and used by the Company in conformity
therewith.



		(c)	INDEMNIFICATION PROCEDURES: Any references herein to an “Indemnified
Person” shall mean an Investor Indemnified Person or a Company Indemnified Person, as applicable. 



		1.	Promptly after receipt by an Indemnified Person under Sections 7(a) or 7(b)
of notice of the commencement of any action or proceeding (including any governmental action or proceeding) involving a Claim, such Indemnified
Person shall, if a Claim in respect thereof is to be made against any indemnifying party under this Section 7, deliver to the indemnifying
party a written notice of the commencement thereof, and the indemnifying party shall have the right to participate in, and, to the extent
the indemnifying party so desires, jointly with any other indemnifying party similarly noticed, to assume control of the defense thereof
with counsel mutually satisfactory to the indemnifying party and the Indemnified Person; provided, however, that an Indemnified
Person shall have the right to retain its own counsel with the fees and expenses to be paid by the indemnifying party, if, in the reasonable
opinion of counsel retained by the indemnifying party, the representation by such counsel of the Indemnified Person and the indemnifying
party would be inappropriate due to actual or potential differing interests between such Indemnified Person and any other party represented
by such counsel in such proceeding. The Indemnified Person shall cooperate fully with the indemnifying party in connection with any negotiation
or defense of any such action or claim by the indemnifying party and shall furnish to the indemnifying party all information reasonably
available to the Indemnified Person which relates to such action or claim. The indemnifying party shall keep the Indemnified Person fully
apprised at all times as to the status of the defense or any settlement negotiations with respect thereto. No indemnifying party shall
be liable for any settlement of any action, claim or proceeding effectuated without its written consent, provided, however,
that the indemnifying party shall not unreasonably withhold, delay, or condition its consent. No indemnifying party shall, without the
consent of the Indemnified Person, consent to entry of any judgment or enter into any settlement or other compromise which does not include
as an unconditional term thereof the giving by the claimant or plaintiff to such Indemnified Person of a release from all liability in
respect to such claim or litigation. Following indemnification as provided for hereunder, the indemnifying party shall be subrogated to
all rights of the Indemnified Person with respect to all third parties, firms or corporations relating to the matter for which indemnification
has been made. The failure to deliver written notice to the indemnifying party within a reasonable time of the commencement of any such
action shall not relieve such indemnifying party of any liability to the Indemnified Person under this Section 7, except to the extent
that the indemnifying party is prejudiced in its ability to defend such action.




    	7 



    	 



    
		2.	The indemnification required by this Section 7 shall be made by periodic
payments of the amount thereof during the course of the investigation or defense, as and when bills are received, or Indemnified Damages
are incurred.



		3.	The indemnity agreements contained herein shall be in addition to (i) any
cause of action or similar right of the Person against the indemnifying party or others, and (ii) any liabilities the indemnifying party
may be subject to pursuant to the law.



		(d)	INDEMNIFICATION LIMITATIONS: To the extent any indemnification
by an indemnifying party is prohibited or limited by law, the indemnifying party agrees to make the maximum contribution with respect
to any amounts for which it would otherwise be liable under Section 7 to the fullest extent permitted by law; provided, however,
that: (i) no seller of Registrable Securities guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities
Act) shall be entitled to contribution from any seller of Registrable Securities who was not guilty of fraudulent misrepresentation; and
(ii) contribution by any seller of Registrable Securities shall be limited in amount to the net amount of proceeds received by such seller
from the sale of such Registrable Securities.



		7.	REPORTS AND DISCLOSURE UNDER THE SECURITIES ACTS. With a view to
making available to the Investor the benefits of Rule 144 promulgated under the Securities Act or any other similar rule or regulation
of the SEC that may at any time permit the Investor to sell securities of the Company to the public without registration (“Rule
144”), the Company agrees, at the Company’s sole expense, to:



		(a)	make and keep public information available, as those terms are understood
and defined in Rule 144;



		(b)	use reasonable efforts to file with the SEC in a timely manner all reports
and other documents required of the Company under the Securities Act and the Exchange Act so long as the Company remains subject to such
requirements and the filing of such reports and other documents is required for the applicable provisions of Rule 144;



		(c)	furnish to the Investor so long as the Investor owns Registrable Securities,
promptly upon request, (i) a written statement by the Company that it has complied with the reporting and or disclosure provisions of
Rule 144, the Securities Act and the Exchange Act, (ii) a copy of the most recent annual or quarterly report of the Company and such other
reports and documents so filed by the Company, and (iii) such other information as may be reasonably requested to permit the Investor
to sell such securities pursuant to Rule 144 without registration; and



		(d)	take such additional action as is requested by the Investor to enable the
Investor to sell the Registrable Securities pursuant to Rule 144, including, without limitation, delivering all such legal opinions, consents,
certificates, resolutions and instructions to the Company’s Transfer Agent as may be requested from time to time by the Investor
and otherwise fully cooperate with Investor and Investor’s broker to effect such sale of securities pursuant to Rule 144.




    	8 



    	 



    
		8.	ASSIGNMENT. This Agreement shall be binding upon and shall inure
to the benefit of the Parties and their respective successors and permitted assigns. No Party shall have any power or any right to assign
or transfer, in whole or in part, this Agreement, or any of its rights or any of its obligations hereunder, including, without limitation,
any right to pursue any claim for damages pursuant to this Agreement or the transactions contemplated herein, or to pursue any claim for
any breach or default of this Agreement, or any right arising from the purported assignor’s due performance of its obligations hereunder,
without the prior written consent of the other Party and any such purported assignment in contravention of the provisions herein shall
be null and void and of no force or effect.



		9.	AMENDMENT. No
provision of this Agreement may be amended or waived by the Parties from and after the date that is one (1) Business Day immediately preceding
the initial filing of the Registration Statement with the SEC. Subject to the immediately preceding sentence, no provision of this Agreement
may be (i) amended other than by a written instrument signed by both Parties or (ii) waived other than in a written instrument signed
by the Party against whom enforcement of such waiver is sought. Failure of any Party to exercise any right or remedy under this Agreement
or otherwise, or delay by a Party in exercising such right or remedy, shall not operate as a waiver thereof.



		10.	MISCELLANEOUS.



		(a)	CONFLICTING INSTRUCTION: A Person is deemed to be a holder of Registrable
Securities whenever such Person owns or is deemed to own of record such Registrable Securities. If the Company receives conflicting instructions,
notices or elections from two or more Persons with respect to the same Registrable Securities, the Company shall act upon the basis of
instructions, notice or election received from the registered owner of such Registrable Securities.



		(b)	NOTICES: All notices, demands, requests, consents, approvals, and
other communications required or permitted hereunder shall be in writing and, unless otherwise specified herein, shall be (a) personally
served, (b) deposited in the mail, registered or certified, return receipt requested, postage prepaid, (c) delivered by reputable air
courier service with charges prepaid, or (d) transmitted by hand delivery or email as a PDF, addressed as set forth below or to such other
address as the Party shall have specified most recently by written notice given in accordance herewith. Any notice or other communication
required or permitted to be given hereunder shall be deemed effective (i) upon hand delivery or delivery by email at the address designated
below (if delivered on a business day during normal business hours where such notice is to be received), or the first Business Day following
such delivery (if delivered other than on a Business Day during normal business hours where such notice is to be received) or (ii) on
the second Business Day following the date of mailing by reputable air courier service or on the fifth Business Day after deposited in
the mail, in each case, fully prepaid, addressed to such address, or upon actual receipt of such mailing, whichever shall first occur.
The addresses for such communications shall be:



If to the Company:


 


Eco Innovation Group, Inc.


Attn: Julia Otey-Raudes


16525 Sherman Way, Suite C-1


Van Nuys, CA 91406


Email: julia.otey@ecoig.com


 


If to the Investor:


 


Coventry Enterprises, LLC


Attention: Jack Bodenstein


80 Southwest 8th Street, Suite 2000


Miami, FL 33130


Email: JackBodenstein@gmail.com


Either Party may from time to time
change its address or email for notices under this Section 10 by giving at least ten (10) days’ prior written notice of such changed
address to the other Party.



    	9 



    	 



    
		(c)	CHOICE OF LAW, VENUE, AND JURY TRIAL WAIVER: This Agreement shall
be governed by and interpreted in accordance with the laws of the State of Delaware without regard to the principles of conflicts of law.
Each of the Company and the Investor hereby submits to the exclusive jurisdiction of the United States federal and state courts located
in California, County of Los Angeles (the “Selected Courts”), with respect to any dispute arising under the Transaction Documents
or the transactions contemplated thereby. EACH PARTY HERETO HEREBY IRREVOCABLY SUBMITS TO THE EXCLUSIVE JURISDICTION OF THE SELECTED COURTS
FOR THE ADJUDICATION OF ANY DISPUTE HEREUNDER OR IN CONNECTION HEREWITH OR WITH ANY TRANSACTION CONTEMPLATED HEREBY OR DISCUSSED HEREIN
(INCLUDING WITH RESPECT TO THE ENFORCEMENT OF THE RIGHTS OF A PARTY UNDER THIS AGREEMENT), AND HEREBY IRREVOCABLY WAIVES, AND AGREES NOT
TO ASSERT IN ANY SUIT, ACTION OR PROCEEDING, ANY CLAIM THAT IT IS NOT PERSONALLY SUBJECT TO THE JURISDICTION OF SUCH SELECTED COURTS,
OR SUCH SELECTED COURTS ARE IMPROPER OR INCONVENIENT VENUE FOR SUCH PROCEEDING. EACH PARTY HEREBY IRREVOCABLY WAIVES PERSONAL SERVICE
OF PROCESS AND CONSENTS TO PROCESS BEING SERVED IN ANY SUCH SUIT, ACTION OR PROCEEDING BY MAILING A COPY THEREOF VIA REGISTERED OR CERTIFIED
MAIL OR OVERNIGHT DELIVERY (WITH EVIDENCE OF DELIVERY) TO SUCH PARTY AT THE ADDRESS IN EFFECT FOR NOTICES TO IT UNDER THIS AGREEMENT AND
AGREES THAT SUCH SERVICE SHALL CONSTITUTE GOOD AND SUFFICIENT SERVICE OF PROCESS AND NOTICE THEREOF. NOTHING CONTAINED HEREIN SHALL BE
DEEMED TO LIMIT IN ANY WAY ANY RIGHT TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY APPLICABLE LAW.



TO THE EXTENT PERMITTED BY APPLICABLE
LAW, EACH OF THE PARTIES HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING OUT OF
OR RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. EACH PARTY HERETO (A) CERTIFIES THAT NO REPRESENTATIVE, AGENT OR
ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK
TO ENFORCE THE FOREGOING WAIVER AND (B) ACKNOWLEDGES THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT
BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION.


		(d)	EQUITABLE REMEDIES: Each Party acknowledges that a breach by it of
its obligations hereunder will cause irreparable harm to the other Party, and thus each Party acknowledges that the remedy at law for
a breach of its obligations under this Agreement will be inadequate and agrees, in the event of a breach or threatened breach by such
Party of the provisions of this Agreement, that the other Party shall be entitled, in addition to all other available remedies at law
or in equity, and in addition to the penalties assessable herein, to an injunction or injunctions restraining, preventing or curing any
breach of this Agreement and to enforce specifically the terms and provisions hereof, without the necessity of showing economic loss and
without any bond or other security being required.



		(e)	ENTIRE AGREEMENT: This Agreement, together with the Purchase Agreement
and Transaction Documents (as defined therein), and all associated exhibits and schedules hereto and thereto, contain the entire understanding
of the Parties with respect to the matters covered herein and therein and supersedes all prior agreements and understandings, oral or
written, with respect to such matters, which the Parties acknowledge have been merged into such documents, exhibits and schedules.




    	10 



    	 



    
		(f)	HEADINGS: The titles and subtitles used in this Agreement are used
for the convenience of reference and are not to be considered in construing or interpreting this Agreement.



		(g)	COUNTERPARTS: This Agreement may be executed in multiple counterparts,
each of which shall be deemed an original and all of which taken together shall be but a single instrument. Counterparts may be delivered
via facsimile, electronic mail (including pdf or any electronic signature complying with the U.S. federal ESIGN Act of 2000, e.g.,
www.docusign.com) or other transmission method and any counterpart so delivered shall be deemed to have been duly and validly delivered
and be valid and effective for all purposes.



		(h)	FURTHER ACTS: Each Party shall do and perform, or cause to be done
and performed, all such further acts and things, and shall execute and deliver all such other agreements, certificates, instruments, and
documents, as the other Party may reasonably request in order to carry out the intent and accomplish the purposes of this Agreement and
the consummation of the transactions contemplated hereby.



		(i)	SEVERABILITY: In the event that any provision of this Agreement becomes
or is declared by a court of competent jurisdiction to be illegal, unenforceable or void, this Agreement shall continue in full force
and effect without said provision; provided that such severability shall be ineffective if it materially changes the economic benefit
of this Agreement to any Party.



		(j)	INTERPRETATION: The language used in this Agreement will be deemed
to be the language chosen by the Parties to express their mutual intent, and no rules of strict construction will be applied against any
Party.



		(k)	NO THIRD-PARTY BENEFICIARIES: This Agreement is intended for the
benefit of the Parties and their respective successors and permitted assigns, and is not for the benefit of, nor may any provision hereof
be enforced by, any other Person.



 


 


[Signature Page Follows]




    	11 



    	 



    


IN WITNESS WHEREOF, the Parties have caused this
Agreement to be duly executed as of day and year first above written.





	 	ECO INNOVATION
                         GROUP, INC.


 


By:


 


/s/ Julia Otey-Raudes


Name: Julia Otey-Raudes


Title: Chief Executive Officer

	 	 
	 	 
	 	COVENTRY ENTERPRISES, LLC

       


By:


 


 


/s/ Jack Bodenstein


Name: Jack Bodenstein


Title: Managing Member

	 	 



 










    	12 



    	 



    


 


EXHIBIT A



TO REGISTRATION RIGHTS AGREEMENT


FORM OF NOTICE OF EFFECTIVENESS OF REGISTRATION
STATEMENT


 


[______, 2022]


 


Re: []


Ladies and Gentlemen:


We are counsel to ECO INNOVATION GROUP, INC.,
a Nevada corporation (the “Company”), and have represented the Company in connection with that certain Common Stock
Purchase Agreement, dated as of May [___], 2022 (the “Purchase Agreement”), entered into by and between the Company
and COVENTRY ENTERPRISES, LLC (the “Investor”) pursuant to which the Company has agreed to issue to the Investor shares
of the Company’s Common Stock, $0.0001 par value (the “Common Stock ”), in an amount up to Ten Million Dollars
($10,000,000) (the “Drawdown Notice Shares”), in accordance with the terms of the Purchase Agreement. In connection
with the transactions contemplated by the Purchase Agreement, the Company has registered with the U.S. Securities & Exchange Commission
the following shares of Common Stock:


(1)Drawdown
Notice Shares to be issued to the Investor upon purchase from the Company by the Investor from time to time in accordance with the Purchase
Agreement.


(2)Drawdown
Notice True Up Shares which may be issued to the Investor from time to time in accordance with the Purchase Agreement.


Pursuant to the Purchase Agreement, the Company
also has entered into a Registration Rights Agreement, of even date with the Purchase Agreement with the Investor (the “Registration
Rights Agreement”) pursuant to which the Company agreed, among other things, to register the Purchase Notice Shares and Commitment
Shares under the Securities Act of 1933, as amended (the “Securities Act”). In connection with the Company’s
obligations under the Purchase Agreement and the Registration Rights Agreement, on May [ ], 2022, the Company filed a Registration Statement
(File No. 333-[ ]) (the “Registration Statement”) with the Securities and Exchange Commission (the “SEC”)
relating to the resale of the Purchase Notice Shares and Commitment Shares.


In connection with the foregoing, we advise you
that a member of the SEC’s staff has advised us by telephone that the SEC has entered an order declaring the Registration Statement
effective under the Securities Act at [ ] [A.M./P.M.] on [ ], 2022 and we have no knowledge, after telephonic inquiry of a member of the
SEC’s staff, that any stop order suspending its effectiveness has been issued or that any proceedings for that purpose are pending
before, or threatened by, the SEC and the Purchase Notice Shares are available for resale under the Securities Act pursuant to the Registration
Statement and may be issued without any restrictive legend.


Very truly yours,


[COMPANY COUNSEL NAME]


By: 


 


cc: Coventry Enterprises, LLC