**EXHIBIT 31.1**

 

***CERTIFICATIONS***

 

**CHIEF EXECUTIVE OFFICER CERTIFICATIONPURSUANT TO 17 CFR 240.13a-14**

 

I, Robert G. Cocks, Jr., certify that:

 

1)              I have reviewed thisquarterly report Form 10-QSB of PSB Holdings, Inc.,

 

2)              Based on myknowledge, this report does not contain any untrue statement of material factor omit to state a material fact necessary to make the statements made, inlight of the circumstances under which such statements were made, notmisleading with respect to the period covered by this report;

 

3)              Based on myknowledge, the financial statements, and other financial information includedin this report, fairly present in all material respects the financialcondition, results of operations and cash flows of the small business issuer asof, and for, the periods presented in this report;

 

4)              The small businessissuer’s other certifying officer(s) and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) for the small business issuer and we have:

 

a)              Designed suchdisclosure controls and procedures, or caused such disclosure controls andprocedures to be designed under our supervision, to ensure that materialinformation relating to the small business issuer, including its consolidatedsubsidiaries, is made known to us by others within those entities, particularlyduring the period in which this report is being prepared;

 

b)             Evaluated theeffectiveness of the small business issuer’s disclosure controls and proceduresand presented in this report on conclusions about the effectiveness of thedisclosure controls and procedures, as of the end of the period covered by thisreport based on such evaluation; and

 

c)              Disclosed in thisreport any change in the small business issuer’s internal control overfinancial reporting that occurred during the small business issuer’s mostrecent fiscal quarter that has materially affected, or is reasonably likely tomaterially affect, the small business issuer’s internal control over financialreporting; and;

 

5)              The small businessissuer’s other certifying officer(s) and I have disclosed, based on our mostrecent evaluation of internal control over financial reporting, to the smallbusiness issuer’s auditors and the audit committee of the small business issuer’sboard of directors (or persons performing the equivalent functions):

 

a)              All significantdeficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adverselyaffect the small business issuer’s ability to record, process, summarize andreport financial information; and

 

b)             Any fraud, whether ornot material, that involves management or other employees who have asignificant role in the small business issuer’s internal control over financialreporting.

 

 
| Date:                                 | November 14, 2005 |   |
|---------------------------------------|-------------------|--------|
|                                  |
|                                  |
| /s/ Robert G. Cocks, Jr.         |              |
| Robert G. Cocks, Jr.             |
| President and Chief Executive Officer |

 

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