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Table of Contents



UNITED STATES
SECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549



FORM 10-K

Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

For the Fiscal Year Ended March 31, 2009

Commission File Number: 0-23697

NEW FRONTIER MEDIA, INC.(Exact name of registrant as specified in its charter)

Colorado(State of Incorporation)

84-1084061(I.R.S. Employer I.D. Number)7007 Winchester Circle, Suite 200, Boulder, CO 80301(Address of principal executive offices and Zip Code)(303) 444-0900(Registrant's telephone number, including area code)


Securities
registered pursuant to Section 12(b) of the Exchange Act:

Title of Each Class

Name of Each Exchange on Which RegisteredCommon Stock par value $.0001

The Nasdaq Stock Market, LLCRights to Purchase Series A Junior Participating Preferred Stock


Securities
registered pursuant to Section 12(g) of the Exchange Act:None.

Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. o YES    ý NO

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange
Act. o YES    ý NO

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days: ý YES    o NO

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such
files). o YES    o NO

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K:    o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer o

Accelerated filer ý

Non-Accelerated filer o (Do not check if a smaller reporting company)

Smaller reporting company o


Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act). Yes o    No ý

The aggregate market value of the Registrant's common stock held by non-affiliates of the Registrant as of September 30, 2008 was approximately
$52,549,000, based on the closing price of the common stock as reported on the NASDAQ Global Select Market on such date.

The
Registrant had 19,494,038 shares of its common stock outstanding on June 4, 2009.

Documents Incorporated by Reference

The information required in response to Part III, Items 10-14, of Form 10-K is hereby incorporated by reference from
the Registrant's Definitive Proxy Statement to be filed with the Securities and Exchange Commission within 120 days of March 31, 2009 with respect to the Registrant's Annual Meeting of
Shareholders expected to be held on or about August 24, 2009.



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NEW FRONTIER MEDIA INC. AND SUBSIDIARIES
FORM 10-K
FOR THE FISCAL YEAR ENDED MARCH 31, 2009



TABLE OF CONTENTS



PagePART I.Item 1.

Business

1Executive Officers of the Registrant

9Item 1A.

Risk Factors

10Item 1B.

Unresolved Staff Comments

17Item 2.

Properties

17Item 3.

Legal Proceedings

17Item 4.

Submission of Matters to a Vote of Security Holders

17PART II.Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

18Item 6.

Selected Financial Data

20Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

20Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

47Item 8.

Financial Statements and Supplementary Data

47Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

47Item 9A.

Controls and Procedures

47Item 9B.

Other Information

50PART III.Item 10.

Directors, Executive Officers and Corporate Governance

50Item 11.

Executive Compensation

50Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

50Item 13.

Certain Relationships and Related Transactions and Director Independence

50Item 14.

Principal Accountant Fees and Services

50PART IV.Item 15.

Exhibits and Financial Statement Schedules

51Signatures

55Table of Contents to Financial Statements

F-1


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PART I.

Forward-Looking Statements and Other Information

This Annual Report on Form 10-K of New Frontier Media, Inc. and its consolidated subsidiaries, or the Company
or the Registrant, and the information incorporated by reference includes forward-looking statements within the meaning of the safe harbor provisions of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding trend analysis and the Company's expected financial position and operating
results, its business strategy, its financing plans and the outcome of contingencies are forward-looking statements. Forward-looking statements are also identified by the words "believe," "project,"
"expect," "anticipate," "estimate," "intend," "strategy," "plan," "may," "should," "could," "will," "would," "will be," "will continue," "will likely result," "are optimistic that," and similar
expressions. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any
forward looking statements. Some of these risks are detailed in Part I, Item 1A, Risk Factors and elsewhere in this Form 10-K.

Readers
are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The Company undertakes no obligation to
update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

Registered
trademarks identified herein that are not expressly stated to be the property of the Company are the property of the respective owners of such marks.

ITEM 1.    BUSINESS.

GENERAL

We are a leader in transactional television and the distribution of independent and general motion picture entertainment. Our Company
is organized into the four reporting segments that are discussed below in detail. Our Transactional TV segment delivers nine full-time transactional adult-themed
pay-per-view, or PPV, networks to cable and satellite operators throughout the U.S. and Latin America. We are also a leading provider of
video-on-demand, or VOD, adult content on cable and satellite platforms in the U.S., Canada, Latin America and Europe. Our PPV and VOD services reach over 190 million
network homes domestically and an additional 22 million network homes internationally. Depending on the technological sophistication and geographic location of our customers, we have the
ability to provide our customers with either PPV services, VOD services, or a combination of both PPV and VOD services. The Transactional TV segment does not produce the content it distributes to its
customers.

Our
Film Production segment produces original motion pictures and events that are distributed in the U.S. and internationally on premium movie channels, such as Cinemax® and
Showtime®. This segment also distributes its produced content to many of the same VOD and PPV customers that conduct business with our Transactional TV segment. The content produced by the
Film Production segment primarily includes two broad categories of content: 1) erotic thrillers, and 2) horror films. Through Lightning Entertainment Group, the Film Production segment
also represents the work of a full range of independent mainstream film producers in markets throughout the world. From time to time, this segment also provides contract production services to major
Hollywood studios.

Our
Direct-to-Consumer segment generates revenue primarily through the distribution of content through its consumer websites. The
Direct-to-Consumer segment also launched a new product offering in early fiscal year 2009 for the distribution of Internet Protocol Television, or IPTV, via a
set-top box. Because of lower than expected subscriber additions for the IPTV service and other considerations during the second half of fiscal year 2009, we reduced the resources
allocated to new product offering operations. We will continue to offer the IPTV service on a limited basis.

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Our
Corporate Administration segment includes costs that are not directly associated or allocated to the other operating segments.

TRANSACTIONAL TV SEGMENT

The Transactional TV segment generated the majority of its revenue in fiscal year 2009 through the distribution of adult entertainment
content on VOD platforms. VOD distribution primarily occurs through cable multiple system operators, or MSOs, and telephone company operators that also provide television services. VOD presents
viewers with layered menus, similar to what is traditionally found in hotel room television offerings. These menus allow users to interactively select a movie or event and then view it immediately or
at a later time once the transaction has been executed. VOD tends to have a more accretive impact on our Transactional TV segment's business relative to our PPV offering because of the variety of
content available through VOD platforms and because of the flexibility VOD provides in viewing times.

Our
Transactional TV segment also distributes adult entertainment programming to cable and satellite television companies through nine 24/7 PPV channels. These cable and satellite
television providers receive our broadcast channels and then distribute the content to consumers on a PPV basis. PPV offers consumers access to a timed block of programmingfor example, a
movie or an eventfor a set fee payable to the cable or satellite providers. Our PPV programming is offered on linear channels that are available to viewers through the same electronic
program guides that display basic cable channels. A PPV transaction allows access to the purchased content for a given period of time and is executed either by telephone or instantly through the use
of the viewers' remote
control. Some of our distributors also offer our Transactional TV segment's channels on a monthly subscription basis. However, the large majority of the PPV revenue we generate is based on individual
title purchases, and subscription revenue represents a small portion of the segment's total PPV revenue.

We
earn a percentage of the revenue, or "split", from our content for each VOD or PPV transaction that is purchased on our customer's platform. Our Transactional TV segment's products
typically retail for a price between $10.99 and $14.99 for a single movie or event as determined by our customers with input from us.

We
believe our VOD and PPV programming provides an attractive alternative to other forms of entertainment because it is offered conveniently in the comfort of users' homes and in quality
definition. During our fiscal years ended March 31, 2009, 2008 and 2007, 81%, 73%, and 75%, respectively, of our consolidated revenue was attributed to our Transactional TV segment. Our
Transactional TV segment distributes content to nearly every television provider in the United States including:



For
most of its history, the Transactional TV segment has been focused on growing its distribution in the U.S. During fiscal year 2009, we began expanding our services into new markets
in North America, Europe and Latin America. We believe that our business model, which has been proven in the U.S., can also be successful in international markets. International expansion also
provides us with an opportunity to leverage our existing content libraries and technology infrastructure. Thus far, we have had success in expanding our distribution to international markets. We plan
to continue to expand our footprint to new international locations and customers, and gain additional market share and shelf space in international markets where we currently distribute content. The
VOD infrastructure in many of these international markets is relatively undeveloped, and we expect that the development of the VOD infrastructure will continue to offer opportunities to improve our
international revenue. The revenue splits we receive internationally are typically higher than the splits we receive domestically because the international cable MSO and DBS industry has more market
participants and is more

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fragmented,
which provides us with better negotiating leverage. We have not historically operated internationally or dealt with international regulators, competitors or cultures and as a result, we
may experience difficulties in increasing revenue from such operations while gaining experience with our international growth initiatives.

Programming Strategy

Unlike many of our competitors, the Transactional TV segment does not produce its own content and currently has no plans to do so. We
believe distributors that also produce content allocate a disproportionate share of their platform hours to company-produced content and therefore limit viewer quality and variety, which we believe is
an important competitive factor in the industry. Rather than operate in this manner, our Transactional TV segment screens content from many independent producers each year. We then strategically
select and license only those movie scenes and/or titles which fit into our programming strategy. The result is a wide range of premium content which, in terms of consumer purchases, consistently
outperforms our competition. Research obtained from an independent media measurement firm indicated our content outperformed our competitors' content on almost every customer platform (based on
revenue generated per server hour) during the most recently completed fiscal year. This research is consistent with anecdotal data that our Transactional TV segment receives from its cable and
satellite customers.

The
Transactional TV segment's programming is designed to provide the widest variety of content to consumers while at the same time utilizing available titles from our content library.
Because we do not duplicate titles across our channels or between PPV and VOD, we are able to give our consumers access to more unique titles, a wider variety of talent, and a greater variety of
studio representation than any of our competitors. We focus on prime time viewing blocks and program specific types of content in those blocks to create an appointment-viewing calendar designed to
drive viewers to traditionally less popular nights of the week for viewing adult content.

Our
programming department spends a significant amount of time and resources researching consumer choices and preferences. We periodically perform primary consumer research to understand
buying habits and to obtain information on how we can best provide our consumers with an exceptional viewing experience. This research has enhanced our Transactional TV segment's performance and has
assisted us in providing customer satisfaction. Additionally, we use this research to recommend changes to our customers' platforms in order to improve the overall performance of the adult content
category.

Content Delivery System

Our Transactional TV segment delivers its video programming to cable and satellite operators via satellite from our Digital Broadcast
Center, or DBC, in Boulder, Colorado. The program signal is encrypted so that the signal is unintelligible unless it is passed through the properly authorized decoding devices. The signal is
transmitted (uplinked) by a third party earth station to a designated transponder on a third party commercial communications satellite. The transponder receives the program signal that has been
uplinked by the earth station, amplifies the program signal and then broadcasts (downlinks) the signal to commercial satellite dishes located within the satellite's area of signal coverage. The signal
of the domestic satellites that we use covers the continental U.S., including Alaska, Hawaii and portions of the Caribbean Islands, Mexico, and Canada.

Our
Transactional TV segment's programming is downlinked by MSOs and DBS providers at their head-ends and uplink centers. This programming is received in the form of a
scrambled signal. We provide these operators with decoder equipment which allows them to decode the signal and then re-distribute it via their own systems.

Our
Transactional TV segment maintains a satellite transponder lease agreement for one full-time digital transponder with a total bandwidth of approximately 36 MHz on the
Galaxy 23 satellite. This

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transponder
provides the satellite transmission necessary to broadcast our Transactional TV segment's networks.

Our
Transactional TV segment delivers its VOD service to cable MSOs via transport providers such as Comcast Media Center ("CMC"). CMC is a business unit of Comcast Cable, which is a
division of Comcast Corporation ("Comcast"). CMC delivers content to headends currently serving Comcast's VOD-enabled cable systems. In addition, our Transactional TV segment has
agreements with iN DEMAND L.L.C., TVN Entertainment Corporation and Global Digital Media Xchange to deliver VOD content to other cable MSOs.

Digital Broadcast Center

The 12,000 square foot DBC allows us to ingest, encode, edit, play out, store and digitally deliver our PPV and VOD services. The DBC
is also home to one of the largest digital libraries of its kind. The DBC is a scalable, state of the art infrastructure, which includes playlist automation for all channels; encoding and playout to
air; a storage area network for near-line content movement and storage; archiving capability in a digital format; and complete integration of our proprietary media asset management
database for playlist automation and program scheduling.

Program and Content Acquisitions

We acquire our broadcast programming for each network by licensing rights from independent producers. These licenses generally cover a
five-year term. We do not produce any of our own feature content for our adult networks. We generally acquire new premiere titles and scenes each month. In addition, we may license entire
content libraries on an as-needed basis, or in order to facilitate a larger transaction. Once we license a title, it undergoes rigorous quality control processes prior to broadcast in
order to ensure compliance with strict internal and external broadcasting standards. We obtain age verification documentation for each title we license in accordance with federal statutes. This
documentation is maintained on site for the duration of the license term in accordance with 18 U.S.C. § 2257 and 28 C.F.R. 75 et seq.

We
maintain an office in California that (a) ensures all legal documentation is obtained for each title and scene licensed, (b) ensures acquired content is technically
compliant, and (c) once the title is deemed acceptable, ships the title, related documentation and promotional content to our Boulder, Colorado location. Our Transactional TV segment's
in-house programming and editing departments in Boulder conduct preliminary screening of potentially licensable content, license acceptable content, conform content into appropriate
editing standards and program the monthly schedules for all networks and VOD services.

Competition

Our primary competitor in this segment has historically been Playboy Enterprises, Inc. ("Playboy") which, through its Playboy
TV® service and its Spice Digital
Networks®, has a long operating history in the adult entertainment space. Over the past several years, we have been successful in competing with Playboy and we have experienced growth in
our Transactional TV segment as a result of our ability to gain market share through the displacement of Playboy services. Other competitors, such as Hustler TV®, have also entered the
market and are increasing competition.

Our
content has outperformed our competitors' content on the majority of DBS and MSO platforms as measured by revenue per server hour. As a result, we have been able to increase our
shelf space on these platforms through incremental platform hours and the replacement of our competitors' hours. We believe that some competitors have been willing to execute contracts with
distributors that contain lower revenue splits and/or provide revenue guarantees in order to obtain or retain channels and VOD platform hours. While we believe that our content continues to outperform
the competition, we cannot predict whether that performance advantage will insulate us from further pressure on

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revenue
splits. If our competitors continue to provide the DBS and MSO platforms lower revenue splits and if we are unable to maintain a performance advantage or cause the DBS and MSO providers to
recognize the value from this performance advantage, then our customers could put additional pressure on us to lower our revenue splits. A reduction in our revenue splits would have a material adverse
impact on our results of operations and financial condition.

We
also face competition in the adult entertainment market from other providers of adult programming including producers of adult content, adult internet sites, adult video/DVD rentals
and sales, premium movie channels that broadcast adult-themed content, telephone adult chat lines, books and magazines aimed at adult consumers, and adult-oriented wireless services. Our Transactional
TV segment also faces general competition from other forms of non-adult entertainment, including sporting and cultural events, other television networks, feature films, and other
programming.

FILM PRODUCTION SEGMENT

Our Film Production segment is a multi-faceted film production and distribution company, which we acquired late in fiscal year 2006.
The Film Production segment expands our portfolio to the higher margin market for mainstream and erotic content and provides us with established relationships in international markets. Additionally,
we have leveraged our existing Transactional TV segment customer relationships and deliver the Film Production segment's library of erotic and mainstream content to many of the same Transactional TV
segment MSO and DBS customers.

Our
Film Production segment derives revenue from two principal businesses: (1) the production and distribution of original motion pictures such as erotic thrillers, horror movies,
and erotic, event styled content ("owned content"); and (2) the licensing of third party films in international and domestic markets where we act as a sales agent for the product ("repped
content"). This segment also periodically provides contract film production services to major Hollywood studios ("producer-for-hire" arrangements). Although we did not generate
revenue in fiscal year 2009 from a producer-for-hire arrangement, we continue to pursue these opportunities and transactions and expect to generate revenue in fiscal year 2010
from such an arrangement.

The
film markets have been significantly impacted by the economic downturn and as a result, the Film Production segment's customers have been reducing their content acquisition budgets.
We believe this is occurring because our customers are relying upon their existing libraries to reduce spending and costs. These changes significantly impacted the Film Production segment operating
results during the third quarter of fiscal year 2009. As a result, we made material revisions to the segment's internal forecasts and engaged a third party valuation firm to assist us in performing a
goodwill and intangible asset impairment analysis. Based on the analysis, we determined that the goodwill associated with the Film Production segment was impaired. We recorded a $10.0 million
goodwill impairment charge for the quarter ended December 31, 2008 associated with this analysis. We believe that it is reasonably possible that this segment will continue to experience
unfavorable economic conditions which could cause the operating results to remain depressed or decline.

Despite
a challenging outlook associated with the economic downturn, we believe the Film Production segment may be well positioned to take advantage of opportunities that might otherwise
be realized by our competitors. Many of our Film Production segment competitors rely on funding through the credit markets, but the recent downturn in the economy and the credit markets has caused
that funding to be significantly reduced or unavailable. Through New Frontier Media, the Film Production segment can fund owned content productions and repped content producer advances with existing
cash and investments and is not required to rely on the credit markets for this funding. We believe this factor may provide the segment with opportunities during the economic downturn to execute
additional production deals and represent higher quality productions. However, the overall decline in the film markets may negatively impact the number of possible opportunities, so this development
may not have a meaningful positive effect on the segment's revenue.

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Owned Content

The Film Production segment produces and distributes its owned content for three primary customer groups. The first customer group
consists of cable MSO and DBS service providers. Since our acquisition of the Film Production segment, we have leveraged our existing Transactional TV segment relationships and established new
customer opportunities for our Film Production segment's owned content. The owned content that is distributed through PPV appears on unbranded linear channels within the mainstream or adult PPV movie
location of the platform's electronic programming guide. Content that is distributed through VOD appears within menu categories such as "uncensored." Our movies and events are sold to end users at
retail prices typically ranging from $7.99 to $9.99. We receive a percentage share of the revenue derived from sales on these platforms. Revenue splits are typically higher than those earned by our
Transactional TV segment due to the mainstream nature of the content. Owned content is distributed to cable MSO and DBS service providers using the DBC and transport providers as described above in
the Transactional TV segment discussion.

The
second customer group for our owned content distribution consists of premium movie service providers such as Cinemax and Showtime. The premium movie service providers license and
distribute the content as part of their late-night programming and within their subscription VOD product. The owned content is typically sold to these customers for a flat license fee.

The
third customer group consists of various international distributors including international premium movie service providers. These international distributors typically
re-distribute the content to end-users. We also typically charge these customers a flat license fee for the owned content.

The
Film Production segment produced over 20 movies and events during fiscal year 2009 and substantially completed a thirteen episode series. The total cash outflow incurred to complete
these productions in fiscal year 2009 was approximately $2.8 million. Third-party production staff is typically used to produce the Film Production segment's owned content and our employees
provide in-house oversight over the critical areas of production such as scripting, casting, shoot location, and post production.

Sales Agency (Repped Content) Services

Our Film Production segment has established relationships with independent mainstream filmmakers. We act as a sales agent for the
filmmakers and license both domestic and international rights to their movies under Lightning Entertainment Group. Lightning
Entertainment Group currently licenses approximately 100 titles. We also license titles under our Mainline Releasing Group.

We
earn a commission for licensing film rights on behalf of these producers. In addition, we earn a marketing fee for many titles that we represent. Each contract allows for the
recoupment of any producer advances and costs incurred in preparing the title for market, including advertising costs, screening costs, costs to prepare the trailer, box art, screening material, and
any costs necessary to ensure the movie is market ready.

We
generate revenue from our repped content through arrangements with mainstream distributors both domestically and internationally that deliver our content through various channels
including theatrical, pay-television, free television and other similar arrangements. Through a recent arrangement, our distribution partner delivers our repped content to large retailers
who sell the content through DVDs to end-user consumers. We earn a more favorable commission from these domestic sales, and we have recently re-focused our resources on this
business. We also recently began distribution of repped content on VOD platforms through U.S. cable MSOs. We continue to leverage the relationships we have established through the Transactional TV
segment with U.S. cable and DBS providers and have successfully launched the Film Production segment's repped content in over 11 million network homes.

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Other Revenue

Other revenue relates to amounts earned through producer-for-hire arrangements, music royalty fees and the
delivery of other miscellaneous film materials to customers. Through our producer-for-hire arrangements, we provide services and incur costs associated with the film
production, and we earn a fee for our services once the film has been delivered to the customer. Although we maintain no ownership rights for the produced content, we are responsible for the
management and oversight of the project and incur significant economic risk until the project is completed. The gross margins we generate from producer-for-hire arrangements
are less than the returns we generate from our owned content and have historically been between 10% and 15% of net revenue; however, we cannot reasonably predict whether the gross margins we receive
will continue to be similar to those generated historically. We did not recognize revenue during fiscal year 2009 from a producer-for-hire arrangement, but we do expect to
recognize revenue during fiscal year 2010 from such an arrangement.

Competition

For our owned content, we compete primarily with one small, privately-owned company and other branded content such as Girls Gone
Wild® and Jerry Springer® Uncensored. With respect to our sales agency business, we compete with approximately 30 privately-owned companies. We compete with these companies
based on licensing fees charged, content quality, ability to deliver our products on-time, relationships with decision makers in the industry, and the professionalism of our sales team.

DIRECT-TO-CONSUMER SEGMENT

Our Direct-to-Consumer segment derives revenue primarily through subscriptions to its consumer websites.
Content for the websites is obtained through licensing agreements executed by our Transactional TV segment for broadcast rights. Traffic to our consumer websites is primarily derived through either a
targeted network of affiliates that earn a referral fee from us when diverted traffic converts into paying members, or "type-in" traffic in which users navigate directly to the sites by
typing the addresses into their web browsers.

This
segment also launched a test initiative related to the development of a set-top box and IPTV business model. During January 2008, we acquired certain intellectual
property rights to an internet protocol set-top box. Through the set-top box, consumers can access content through the internet and view the content on their television. Based
on lower than expected subscriber additions for the IPTV test business model and other factors considered during the second half of fiscal year 2009, we reduced the resources allocated to the related
new product offering operations.

Competition

The adult internet industry is highly competitive and highly fragmented given the relatively low barriers to entry. Recently, the
introduction of a large number of free content sites that allow users to access large libraries of content has created an even more challenging environment.

OTHER INFORMATION

Customer Concentration

We derived 65% of our total revenue for the fiscal year ended March 31, 2009 from Comcast, DIRECTV Group ("DirecTV"), DISH
Network ("DISH"), and Time Warner Cable Inc. ("Time Warner"). We generate revenue from these customers through our Transactional TV and Film Production segments. The loss of any of these major
customers would have a material adverse effect on these segments and our Company as a whole. Specific financial information about the total revenue and outstanding accounts receivable from each of our
major customers is incorporated by reference

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herein
to Note 12Major Customers within the Notes to the Consolidated Financial Statements included herein.

Employees

As of March 31, 2009, we had approximately 160 employees located only in the United States. Our employees are not members of a
union, and we have never suffered a work stoppage.

Financial Information about Segments and Geographic Areas

Our revenue is primarily derived from customers located in the United States. Financial information about segments and geographic areas
is incorporated herein by reference to Note 11Segment and Geographic Information within the Notes to the Consolidated Financial Statements included herein.

Seasonality

Although we do not consider our business to be highly seasonal, our Film Production segment sales team attends a large proportion of
film trade shows just prior to and during the third fiscal quarter. In the 2008 and 2007 fiscal years, we executed contracts that represented material revenue for the segment at those tradeshows. We
were able to subsequently deliver the related content for those contracts in the third fiscal quarter and as a result, our Film Production segment experienced higher revenue in that quarter. During
the current fiscal year ended March 31, 2009, the Film Production segment's third fiscal quarter revenue was significantly lower than previous quarters as a result of the deterioration in film
markets. We believe that it is reasonably possible that the film markets will continue to experience unfavorable economic conditions which could cause the Film Production segment's revenue to remain
depressed or decline.

Intellectual Property

During fiscal year 2008, we acquired certain intellectual property rights associated with set-top box equipment that
provides customers with IPTV and other new product development. We will seek to protect our intellectual property rights. Despite our efforts, unauthorized parties may attempt to copy aspects of our
products or obtain and use information that we regard as proprietary. Policing unauthorized use of our rights is difficult. Additionally, third parties might independently develop technologies that
are substantially equivalent or superior to our technologies.

Government Regulation

Our Company is regulated by governmental authorities. We have historically operated only in the United States and so we were only
regulated by domestic authorities. However, because we have expanded to international markets, we must comply with diverse and evolving regulations both domestically and internationally. Regulation
relates to, among other things, licensing, access to satellite transponders, foreign investment, use of confidential customer information and content, including standards of decency and obscenity.
Changes in the regulation of our operations or changes in interpretations of existing regulations by courts or regulators or our inability to comply with current or future regulations could have a
material adverse impact on our financial position and results of operations.

Available Information

We file annual, quarterly and current reports, and amendments thereto, with the Securities and Exchange Commission ("SEC") under
Section 13(a) of the Securities Exchange Act of 1934. We make these reports available free of charge on or through our Internet website, www.noof.com, as soon as

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reasonably
practicable after we electronically file such material with, or furnish such material to, the SEC. Information on our website should not be considered to be a part of this report or any
other SEC filing unless explicitly incorporated by reference herein. You may request a copy of these filings at no cost. Please direct your requests to:

New
Frontier Media, Inc.
Attn: CFO
7007 Winchester Circle Suite 200
Boulder, CO 80301

You
can also read and copy any materials that we file with the SEC at the SEC's Public Reference Room at 100 F Street, NE, Washington DC 20549. You can obtain information on the
operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet site
(www.sec.gov) that contains our reports, proxy and information statements and other information that we file electronically with the SEC.

EXECUTIVE OFFICERS OF THE REGISTRANT.

Our executive officers are as follows:

Name

Age

PositionMichael Weiner


66

Chairman of the Board, Chief Executive Officer and SecretaryKen Boenish


42

PresidentMarc Callipari


41

General CounselScott Piper


46

Chief Technology and Information OfficerGrant Williams


33

Chief Financial Officer


Michael Weiner.Mr. Weiner was appointed President of New Frontier Media in February 2003 and was then appointed to the
position of Chief
Executive Officer in January 2004. Prior to being appointed President, he held the title of Executive Vice President and co-founded the Company. As Executive Vice President,
Mr. Weiner oversaw content acquisitions, network programming, and all contract negotiations related to the business affairs of the Company. In addition, he was instrumental in securing over
$20 million to finance the infrastructure build-out and key library acquisitions necessary to launch the Company's television networks. Mr. Weiner's experience in
entertainment and educational software began with the formation of Inroads Interactive, Inc. in May 1995. Inroads Interactive, based in Boulder, Colorado, was a reference software publishing
company dedicated to aggregating still picture, video, and text to create interactive, educational-based software. Among Inroads Interactive's award winning releases were titles such as Multimedia
Dogs, Multimedia Photography, and Exotic Pets. These titles sold over 1 million copies throughout the world through its affiliate label status with Broderbund Software and have been translated
into ten different languages. Mr. Weiner was instrumental in negotiating the sale of Inroads Interactive to Quarto Holdings PLC, a UK-based book publishing concern. Prior to
Inroads Interactive, Mr. Weiner was in the real estate business for 20 years, specializing in shopping center development and redevelopment in the Southeast and Northwest United States.
He was involved as an owner, developer, manager, and syndicator of real estate in excess of $250 million.

Ken Boenish.Mr. Boenish is a 20-year veteran of the cable television industry. In October 2000, he was named President of
the
Transactional TV segment and in June 2005 he was named President of New Frontier Media. Mr. Boenish joined New Frontier Media as the Senior Vice President of Affiliate Sales in February 1999.
Prior to joining the Company, Mr. Boenish was employed by Jones Intercable ("Jones") from 1994 to 1999. While at Jones he held the positions of National Sales Manager for Superaudio, a cable
radio service serving more than 9 million cable customers. He was promoted to Director of Sales for Great American Country, a then new country music video service, in 1997. While

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at
Great American Country, Mr. Boenish was responsible for adding more than 5 million new customers to the service while competing directly with Country Music Television, a CBS cable
network. From 1988 to 1994 he sold cable television advertising on systems owned by Time Warner, TCI, COX, Jones, Comcast and other cable systems. Mr. Boenish holds a bachelors degree from
St. Cloud State University.

Marc Callipari.Mr. Callipari joined New Frontier Media in August 2006 as the Vice President of Legal Affairs and shortly
thereafter was
promoted to General Counsel. He is responsible for New Frontier's legal and human resources functions. Mr. Callipari started his legal career over 14 years ago in Washington, D.C. where
he practiced commercial litigation from 1994 to 1999 with a large, international law firm and a boutique litigation firm. More recently, he served as captive outside and then in-house
counsel to Level 3 Communications, an unaffiliated international communications company, from 1999 to 2006, where he was responsible for a wide range of world-wide litigation and
transactional matters, including the negotiation of several multi-million dollar telecommunication infrastructure asset purchases and sales. He graduated from the University of San Diego School of Law
in 1994, is a member of the Colorado, Virginia and District of Columbia Bars and has been admitted to practice before numerous federal courts throughout the United States.

Scott Piper.Mr. Piper joined New Frontier Media in February 2007 as Chief Technology and Information Officer.
Mr. Piper has been an
information technology professional for approximately 20 years and has held senior leadership roles for the past 12 years. He has extensive experience in infrastructure design and
delivery for large scale enterprises, including the implementation of over fifteen customer contact centers, some with as many as 1,500 seats. He was responsible for one of the first successful large
voice over internet protocol ("VoIP") contact centers in the U.S. Prior to joining New Frontier Media, Mr. Piper was employed from 1994 to 2006 by EchoStar Satellite L.L.C. While employed in a
variety of roles during his tenure at EchoStar, he most recently held the title of Vice President of IPTV. Mr. Piper was responsible for the launch of DISH Network's web based entertainment
portal prior to his departure. Mr. Piper holds a Bachelor of Science in Marketing and Finance from the University of Colorado and a Masters in Science in Telecommunications from the University
of Denver.

Grant Williams.Mr. Williams has served as Chief Financial Officer since April 2008. Mr. Williams served as the
Corporate Controller of
New Frontier Media from October 2006 until April 2008. From February 2004 until October 2006, Mr. Williams was employed by eFunds Corporation (which was subsequently acquired by Fidelity
National Information Services, Inc.) and served in various senior manager roles, including management of Securities and Exchange Commission filings and correspondence; financial contract
management for significant transactions including business acquisitions, business dispositions, and debt financing; and financial management and analysis of the company's corporate costs. Prior to
February 2004, Mr. Williams was employed by Ernst and Young, LLP as a manager within the assurance and advisory services group. Mr. Williams holds a Bachelor of Accountancy from
the University of Oklahoma and is a Certified Public Accountant in Colorado and Arizona.

ITEM 1A.    RISK FACTORS.

The loss of any of our current major customers, or our inability to maintain or negotiate at renewal or otherwise favorable contractual terms with these customers, could
have a material adverse effect on our financial position and results of operations.

We have agreements with the ten largest U.S. cable MSOs and two largest U.S. DBS providers. For our fiscal year ended March 31,
2009, the aggregate revenue we received from our major customers (customers that account for 10% or more of our consolidated revenue, namely Comcast, DISH, DirecTV and Time Warner) was approximately
65% of our total company-wide revenue. Our

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agreements
with these operators may be terminated without penalty and with little advance notice, and as a result are sometimes subject to renegotiation during their stated term. If one or more of
these cable MSO or DBS operators terminates or does not renew our agreements, or negotiates mid-term or agrees only to renew the agreements on terms less favorable than those of our
current agreements (including removing or replacing with a competitive offering one or more of our channels from their platforms), our financial position and results of operations could be materially
adversely effected.

We rely on third party service providers to deliver our content to our customers via satellite uplink services. If this service were disrupted, it could cause us to lose
subscriber revenue and adversely affect our financial position and results of operations.

Our satellite uplink provider's services are critical to us. If our satellite uplink provider fails to provide the contracted uplinking
services, our satellite programming operations would in all likelihood be suspended, resulting in a loss of substantial revenue. If our satellite uplink provider improperly manages its uplink
facilities, we could experience signal disruptions and other quality problems that, if not immediately addressed, could cause us to lose customers and the related revenue.

Our
continued access to satellite transponders is critical to us. Our satellite programming operations require continued access to satellite transponders to transmit programming to our
subscribers. We also use satellite transponders to transmit programming to cable operators and DBS providers. Material limitations to satellite transponder capacity could materially adversely affect
our financial position and results of operations. Access to transponders may be restricted or denied if:



Our
ability to convince cable operators and DBS providers to carry our programming is critical to us. We can give no assurance that we will be able to continue to obtain carriage with
cable operators and DBS providers in the future.

If we are unable to compete effectively with other forms of adult and non-adult entertainment, we will not be able to sustain or increase revenue.

Our ability to increase or sustain revenue is impacted by our ability to compete effectively with other forms of adult and
non-adult entertainment. We face competition in the adult entertainment industry from other providers of adult programming, adult video/DVD rentals and sales, books and magazines aimed at
adult consumers, adult oriented telephone chat lines, adult oriented internet services, including free website content services, premium movie channels that broadcast adult-themed content and adult
oriented wireless services. To a lesser extent, we also face general competition from other forms of non-adult entertainment, including sporting and cultural events, other television
networks, feature films, and other programming and entertainment options.

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Our
ability to compete depends on a variety of factors, many of which are outside of our control. These factors include the quality and appeal of our competitors' content relative to our
offerings; the strength of our competitors' brands; the technology utilized by our competitors; the effectiveness of our competitors' sales, marketing efforts and the attractiveness of their product
offerings; general consumer behaviors; and preferences on how consumers choose to spend their discretionary income.

Our
existing competitors, as well as potential new competitors, may have significantly greater financial, technical and marketing resources, as well as better name recognition than we
do. This may allow them to devote greater resources than we can to the development and promotion of their product offerings. These competitors may also engage in more extensive technology research and
development, and adopt more aggressive pricing policies for their content. Additionally, increased competition could result in license fee reductions, lower margins and a negative impact on our
financial position and results of operations.

The
popularity and notoriety of free adult entertainment through low cost and free websites has resulted in additional pressure on our business. The quality and quantity of content
available on these free and low cost websites has improved. The content we sell through the Transactional TV segment typically has a retail price between $10.99 and $14.99 and is typically less
explicit than the content offered on internet websites. As a result of the recent deterioration in economic conditions, customers may view internet delivered content as a replacement to our content
based on the difference in cost, edit standard and availability of certain niche content that we do not distribute. A migration of customers to internet delivered content could result in a decline in
our buy rates and have a negative impact on our financial position and results of operations.

The continued addition of new competitors to our business could have a material adverse affect on our operating performance.

We face competition from established adult video producers, as well as independent companies that distribute adult entertainment, some
of which is provided for free through internet websites. These competitors may include producers such as Hustler, Wicked Pictures and Vivid Entertainment. In the event that cable and/or satellite
companies seek to purchase adult video content for their VOD service directly from adult video producers or other independent distributors of such content, our VOD business is likely to suffer. In
addition, increased competition in the adult category could lead to downward pressure on the license fees that our customers are willing to pay for our content.

We may incur costs to defend ourselves against legal claims initiated in connection with our distribution of adult-themed content.

Because of the adult-oriented content that we distribute, we may be subject to obscenity or other legal claims by third parties. Our
financial position and results of operations could be harmed if we were found liable for this content or if costs to defend such claims proved significant. Implementing measures to reduce our exposure
to this liability may require us to take steps that would substantially limit the attractiveness of our content and/or its availability in various geographic areas, which would negatively impact our
ability to generate revenue. Furthermore, our insurance may not adequately protect us against all of these types of claims.

Increased government regulation in the United States and abroad could impede our ability to deliver our content and expand our business.

New laws or regulations, or the new application of existing laws could prevent us from making our content available in various
jurisdictions or otherwise have a material adverse affect on our business, financial position and operating results. These new laws or regulations may relate to liability for information retrieved
from or transmitted over the internet, taxation, user privacy and other matters

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relating
to our products and services. Moreover, the application of internet related laws governing issues such as intellectual property ownership and infringement, pornography, obscenity, libel,
employment, and personal privacy is still developing.

Cable
and DBS operators could become subject to new governmental regulations that could further restrict their ability to broadcast our programming. If new regulations make it more
difficult for cable and DBS operators to broadcast our programming, our financial position and results of operations could be adversely affected.

Continued imposition of tighter processing restrictions by the various credit card associations and acquiring banks could make it more difficult to generate revenue from our
Direct-to-Consumer segment.

Our ability to accept credit cards as a form of payment for our products and services is critical to our
Direct-to-Consumer segment. Unlike a merchant handling a sales transaction in a card present environment, the e-commerce merchant is 100% responsible for all fraud
perpetrated against them.

Our
ability to accept credit cards as a form of payment for our products and services has been or could further be restricted or denied for a number of reasons, including but not limited
to:



The
Direct-to-Consumer segment currently utilizes several companies to process most of the credit cards for its services. If these credit card companies were to
experience liquidity issues, become unable to process our monthly credit card transactions or unexpectedly change their credit requirements or operating procedures resulting in higher fees or
reserves, it could have a material adverse effect on our financial position and results of operations.

If the credit card companies that process transactions for our Direct-to-Consumer segment experience liquidity issues or are unable to continue to
operate as a going concern through the current economic downturn, we may be unable to recover funds due to us from these credit card companies.

The credit card companies that we currently utilize to process Direct-to-Consumer segment transactions withhold
a portion of the funds transacted as a reserve against future potential customer chargebacks and/or credits. These funds may not be released to the Company until up to eighteen months after we
discontinue our arrangement with the related credit card processor. The total funds withheld by credit card processors at March 31, 2009 were $0.5 million and were classified within
long-term assets as other assets. If our credit card processors experience liquidity issues or are unable to continue to operate as a going concern and are unable to release these funds to
us, we would be required to write-off the related long-term asset balance which would have a material adverse effect on our financial position and results of operations.

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If the Film Production segment produces, acquires or represents film content that is not well-received by our customers, we may not be able to
re-coup the investments made in the film.

We have a history of impairing titles in our content library and recoupable costs associated with our repped content when the future
expected economic benefits to be derived by a particular film or event are not estimated to be sufficient to recover its related carrying value. The Film Production segment's ability to continue to
create or acquire film content and obtain rights to represent content that is well-received by our customers is critical to the segment's future success. If a film produced, acquired or
represented by the Film Production segment does not sell as well as anticipated, we may not be able to recover our investment in the film, including, but not limited to, the cost of producing or
acquiring the film, the costs associated with promoting the film, costs associated with post-production work on the film, or advances and other recoupable costs associated with
representing a film. No assurance can be given that the Film Production segment's past success in generating profits from its investment in its films will continue.

Antitakeover provisions in our Amended and Restated Articles of Incorporation, as amended, and our Rights Agreement may discourage or prevent a change of control.

Our charter documents may inhibit a takeover or change in our control that our shareholders may consider beneficial. Provisions in our
Amended and Restated Articles of Incorporation may have the effect of delaying or preventing a merger or acquisition of us, or making a merger or acquisition less desirable to a potential acquirer,
even where the shareholders may consider the acquisition or merger favorable. For example, our Board of Directors, without further shareholder approval, may issue preferred stock that could delay or
prevent a change of control as well as reduce the voting power of the holders of common stock, even with the effect of losing control to others. In addition, our Board of Directors has adopted a
Rights Agreement, commonly known as a "poison pill," that may delay or prevent a change of control and may also make a merger or acquisition of us less desirable. If a change of control transaction
perceived by the shareholders to be in their best interest were delayed or blocked by our protective measures, the value of an investment in our securities may be negatively impacted.

If we are not able to retain our key executives it will be more difficult for us to manage our operations and our financial position or result of operations could be
adversely affected.

With only approximately 160 employees, our success depends greatly upon the contributions of our executive officers and our other key
personnel. The loss of the services of any of our executive officers or other key personnel could have a material adverse effect on our financial position and results of operations. No assurance can
be given that New Frontier Media will be successful in attracting and retaining these personnel.

Our inability to identify, fund the investment in, and commercially exploit new technology could have an adverse impact on our financial position and results of operations.

We are engaged in a business that has experienced tremendous technological change over the past several years and will likely continue
to experience further changes. As a result, we face all the risks inherent in businesses that are subject to rapid technological advancement, such as the possibility that a technology that we have
invested in becomes obsolete, our inability to identify in a timely manner emerging technologies that may impact our business, or technology advancement may make our offerings obsolete. In any such
event, we may be required to invest significant amounts of capital in new technology. Our inability to identify, fund the investment in, and commercially exploit such new technology could have an
adverse impact on our financial position and results of operations. Our ability to implement our business plan and to achieve the results projected by management will be dependent upon management's
ability to predict technological advances and implement strategies to take

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advantage
of such changes. We may also experience impairments related to existing investments that we have made in new technology.

Negative publicity, lawsuits or boycotts by opponents of adult content could adversely affect our financial position and results of operations and discourage investors from
investing in our publicly traded securities.

We could become a target of negative publicity, lawsuits or boycotts by one or more advocacy groups who oppose the distribution of
"adult entertainment." These groups have mounted negative publicity campaigns, filed lawsuits and encouraged boycotts against companies whose businesses involve adult entertainment. The costs of
defending against any such negative publicity, lawsuits or boycotts could be significant, could hurt our finances and could discourage investors from investing in our publicly traded securities. To
date, we have not been a target of any of these advocacy groups. As a leading provider of adult entertainment, we cannot assure you that we may not become a target in the future.

Because we are involved in the adult programming business, it may be more difficult for us to raise money or attract market support for our stock.

Some banking entities, investors, investment banking entities, market makers, lenders and other service providers in the investment
community may decide not to provide financing to us, or to participate in our public market or other activities due to the nature of our business, which, in turn, may adversely impact the value of our
stock, and our ability to attract market support or obtain financing.

We may be unable to protect our intellectual property rights or others may claim that we are infringing on their intellectual property.

During fiscal year 2008, we acquired certain intellectual property rights. Third parties could assert infringement claims against our
business in the future. Claims for infringement of all types of intellectual property rights are a common source of litigation. Infringement claims can require us to modify our products, services and
technologies or require us to obtain a license to permit our continued use of those rights. We may not be able to do either of these things in a timely manner or upon reasonable terms and conditions.
Failure to do so could harm our financial position and results of operations. In addition, future litigation relating to infringement claims could result in substantial costs to us and a diversion of
management resources. Adverse determinations in any litigation or proceeding could also subject us to significant liabilities and could prevent us from selling some of our products, services or
technologies.

Despite
our efforts to protect our intellectual property rights, third parties may infringe or misappropriate them or otherwise independently develop substantially equivalent products
and services. The loss of intellectual property protection or the inability to secure or enforce intellectual property protection could harm our business.

If we experienced system failures, the services we provide to our customers could be delayed or interrupted, which could harm our business reputation and result in a loss of
customers.

Our ability to provide reliable service largely depends on the efficient and uninterrupted operations of our Digital Broadcast Center
and related systems. Any significant interruptions could severely harm our business and reputation and result in a loss of revenue and customers. Our systems and operations could be exposed to damage
or interruption from fire, natural disaster, unlawful acts, power loss, telecommunications failure, unauthorized entry and computer viruses. Although we have taken steps to prevent system failures, we
cannot be certain that our measures will be successful and that we will not experience service interruptions. Further, our property
and business interruption insurance may not be adequate to compensate us for all losses or failures that may occur.

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Our goodwill, intangible assets and other long-lived assets may have further impairment losses.

We conducted impairment tests of goodwill and other intangible assets as of December 31, 2008 and our annual goodwill and
intangible assets impairment tests as of March 31, 2009, 2008 and 2007. We also perform quarterly analyses on the valuation of long-lived assets including our prepaid distribution
rights, film library, recoupable costs and producer advances, and other long-lived assets. We recognized the following impairment charges in our statements of operations:

Year Ended March 31,2009

2008

2007Goodwill

$
10,009

$


$
Film costs


1,062


684


Intangible assets


938





Prepaid distribution rights








436Other long-lived assets


235


466


97Total impairment loss

$
12,244

$
1,150

$
533


If
our goodwill, intangible assets or other long-lived assets' future benefit does not exceed its carrying value, we may be required to further write down the related assets.
Declines in the future benefits from these assets could cause us to incur additional impairment losses, which could materially effect our financial position and results of operations. The ongoing
uncertainty in general economic and market conditions could increase the likelihood of additional asset impairment losses being recorded in future periods. In addition, the determination of the fair
value of goodwill, intangible assets and long-lived assets is subject to a high degree of judgment and complexity and changes in the estimates used in the determination of the fair value
of these assets could materially effect our financial position and results of operations.

We may pursue acquisitions, joint ventures, new services and other strategic transactions and activities to complement or expand our business and add shareholder value which
may not be successful.

Our future success may depend on opportunities to acquire or form strategic partnerships with other businesses or technologies or
establish new services that could complement, enhance or expand our current business or products or that might otherwise offer us growth opportunities. We may not be able to complete such transactions
or activities and such transactions or activities, if executed, could pose significant risks and could have a negative effect on
our financial position and results of operations. Any transactions or activities that we are able to identify and complete may involve a number of risks, including:



In
addition, we may not be able to successfully or profitably integrate, operate, maintain and manage our newly acquired operations, employees or activities. We may not be able to
maintain uniform standards, controls, procedures and policies, and this may lead to operational inefficiencies.

New
acquisitions, joint ventures, new services and other transactions may require the commitment of significant capital that would otherwise be directed to investments in our existing
businesses or be

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distributed
to shareholders. Commitment of this capital may cause us to defer or suspend any common stock dividends or share repurchases that we otherwise may have made.

Current market volatility and difficult economic conditions may materially and adversely impact our business and results of operations.

The global capital and credit markets have deteriorated significantly in recent months, resulting in the failure of major financial
institutions, the reluctance of other major financial institutions to lend money, an increase in commercial and consumer delinquencies, a lack of consumer confidence, and a widespread reduction
generally of business activity. If these conditions continue, which may be likely for the foreseeable future, or worsen, our ability to borrow funds or obtain other financing on terms acceptable to us
could be materially adversely affected. These conditions could also, among other things, negatively impact our customers' ability to pay us, the number of subscribers and purchasers of our products
and services, and require us to increase our reserves for bad debt, the occurrence of any or all of which could materially and negatively impact our business, our financial condition and our results
of operations.

We
experienced a downturn in our Film Production segment results during the third quarter of fiscal year 2009 and recorded goodwill and other impairment charges in connection with that
segment's deterioration in performance related to the downturn in the economy. Our Film Production segment has also experienced difficulty in obtaining higher quality repped content because some film
producers are unable to obtain financing for their film production. Additionally, the adverse economic conditions contributed to restructuring and intangible asset impairment charges during the fourth
quarter of fiscal year 2009 in connection with unfavorable results connected to an IPTV test business model and other initiatives within the Direct-to-Consumer segment.
Although our Transactional TV segment revenue increased in fiscal year 2009 as compared to the prior fiscal year, revenue has trended lower in the second half of fiscal year 2009 as compared to the
first half of fiscal year 2009 as a result of the increasingly difficult economic conditions. If the difficult economic conditions persist or worsen, our financial condition and results of operations
would also be materially adversely impacted.

ITEM 1B.    UNRESOLVED STAFF COMMENTS.

None.

ITEM 2.    PROPERTIES.

We use the following principal facilities in our operations. All facilities are 100% utilized.

Colorado:We lease space in two office buildings in Boulder, Colorado. The north Boulder facility is approximately 12,000 square feet
and houses our
Transactional TV segment's Digital Broadcast Center, encoding and technical operations groups, content screening, and quality control functions. Our Winchester Circle facility is approximately 18,000
square feet and is used as our corporate headquarters, as well as by our Direct-to-Consumer segment's web production department and by our Transactional TV segment's marketing,
sales, branding, promotions and conforming departments.

California:We lease approximately 4,600 square feet in Santa Monica, California. This facility houses our Film Production segment's
production and
licensing business.

We
believe that our facilities are adequate to maintain our existing business activities.

ITEM 3.    LEGAL PROCEEDINGS.

For a discussion of legal proceedings, see the Legal Proceedings discussion within Note 13Commitments and
Contingencies in the Notes to the Consolidated Financial Statements included herein and incorporated herein by reference.

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matters were submitted for a vote of the shareholders during the fourth quarter of the fiscal year covered by this report.

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PART II.

ITEM 5.    MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.

Our common stock is traded on the NASDAQ Global Select Market under the symbol "NOOF".

The
following table sets forth the range of high and low sales prices for our common stock for each quarterly period indicated, as reported on the NASDAQ Global Select Market:

Quarter Ended

High

Low

Quarter Ended

High

LowJune 30, 2008

$
5.29

$
3.31

June 30, 2007

$
9.23

$
8.39September 30, 2008


4.28


2.05

September 30, 2007


8.84


5.60December 31, 2008


2.56


1.27

December 31, 2007


6.69


4.75March 31, 2009


2.20


1.05

March 31, 2008


5.88


4.00


The
high and low sales prices per share as reported on the NASDAQ Global Select Market on June 4, 2009, were $2.25 and $1.95, respectively. As of June 4,
2009, there were approximately 4,055 beneficial owners and 173 holders of record of New Frontier Media's Common Stock.

On
December 7, 2006, the Company's Board of Directors declared a special dividend of $0.60 per share. The Company paid this dividend in February 2007 to shareholders of record on
January 15, 2007. During each of the quarters in fiscal year 2008, the Company's Board of Directors declared a quarterly cash dividend of $0.125 per share of common stock. The Company paid
approximately $9.0 million in cash dividends through March 31, 2008. Additionally, as of March 31, 2008, the Company had a dividend payable of $3.0 million that was
subsequently paid in April 2008. The Board of Directors did not
declare a quarterly dividend during fiscal year 2009, and the payment of future quarterly dividends is at the discretion of the Board of Directors.

Issuer Purchases of Equity Securities

In June 2008, the Company's Board of Directors extended a share repurchase plan allowing for the repurchase of approximately
1.1 million shares of common stock through June 2010. During the six month period ended September 30, 2008, the Company substantially completed the share repurchase plan and repurchased
approximately 1.1 million shares for a total purchase price of approximately $4.3 million.

On
November 14, 2008, the Company entered into a Stock Purchase Agreement pursuant to which a shareholder agreed to sell and the Company agreed to purchase approximately
2.6 million shares of the Company's common stock for a cash purchase price of $1.55 per share or an aggregate purchase price for all of the shares of approximately $4.1 million. The
Company funded the acquisition of the shares with available cash.

On
March 11, 2009, the Company purchased through one broker in an unsolicited single block trade approximately 0.5 million shares of its common stock for a cash purchase
price of $1.30 per share, or an aggregate purchase price for all of the shares of approximately $0.7 million. The acquisition was funded with available cash. Similar to the repurchase in
November 2008, the acquisition was approved by the Company's Board of Directors and was effected in a manner intended to comply with the safe harbor provisions provided by
Rule 10b-18 under the Securities Exchange Act of 1934. Common stock purchases by the Company during the fourth quarter of fiscal year 2009 were as follows (in thousands, except per
share amounts):

Period

Total Number
of Shares
Purchased

Average Price
Paid Per Share

Total Number of
Shares Purchased as
Part of Publicly
Announced Plans or
Programs

Maximum Number of
Shares that May
Yet Be Purchased
Under the Plans
or ProgramsJanuary 1 - 31, 2009




$






3February 1 - 28, 2009











3March 1 - 31, 2009


541


1.30





3Total


541

$
1.30





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Stock Performance Graph

The following graph compares the cumulative 5-year total return provided to shareholders on New Frontier
Media, Inc.'s common stock relative to the cumulative total returns of the S&P SmallCap 600 index, and a customized peer group of two companies that includes: Playboy Enterprises Inc.
and Private Media Group Inc. An investment of $100 (with reinvestment of all dividends) is assumed to have been made in the Company's common stock, in the peer group, and the index on 3/31/2004
and its relative performance is tracked through 3/31/2009.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*Among New Frontier Media, Inc., The S&P SmallCap 600 Index  And a Peer Group

CHART

---

Copyright©
2009 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

The
stock price performance included in this graph is not necessarily indicative of future stock price performance.

In
accordance with the rules and regulations of the SEC, the above performance graph shall not be deemed to be "soliciting material" or deemed to be "filed" with the SEC or subject to
Regulations 14A or 14C of the Securities Exchange Act of 1934, as amended, or to the liabilities of Section 18 of the Securities and Exchange Act of 1934, as amended, and shall not be
deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Securities and Exchange Act of 1934, as amended, notwithstanding any general incorporation
by reference of this report into any other filed document.

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ITEM 6.    SELECTED FINANCIAL DATA.

FIVE YEAR SELECTED CONSOLIDATED FINANCIAL DATA  (in thousands, except per share amounts)

Year Ended March 31,2009(3)

2008

2007(2)

2006(1)

2005Net sales

$
52,654

$
55,911

$
63,271

$
46,851

$
46,277Net income (loss)

$
(5,188
)
$
8,660

$
12,309

$
11,283

$
11,122Net income (loss) per basic common share

$
(0.24
)
$
0.36

$
0.51

$
0.49

$
0.50Net income (loss) per diluted share

$
(0.24
)
$
0.36

$
0.51

$
0.48

$
0.48Weighted average diluted shares outstanding


22,039


24,148


24,355


23,338


23,067Total assets

$
68,539

$
83,661

$
88,216

$
86,765

$
60,284Long-term liabilities

$
1,863

$
2,013

$
3,684

$
7,035

$
966Cash dividends declared per share of common stock

$


$
0.50

$
0.60

$


$
Cash flows from operating activities

$
8,505

$
8,184

$
18,876

$
12,312

$
14,992


---

ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

INTRODUCTION

Management's Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") is intended to provide the readers of
our accompanying consolidated financial statements with a narrative discussion about our business. The MD&A is provided as a supplement to the consolidated financial statements and accompanying notes
and should be read in conjunction with those financial statements and accompanying notes. Our MD&A is organized as follows:



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FORWARD-LOOKING STATEMENTS

This annual report on Form 10-K includes forward-looking statements. These are subject to certain risks and
uncertainties, including those identified below, which could cause actual results to differ materially from such statements. The words "believe," "project," "expect," "anticipate," "estimate,"
"intend," "strategy," "plan," "may," "should," "could," "will," "would," "will be," "will continue," "will likely result," "are optimistic that," and similar expressions identify forward-looking
statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Factors
that could cause actual results to differ materially from the forward-looking statements include, but are not limited to, our ability to: 1) retain our four major
customers that accounted for approximately 65% of our total revenue during the fiscal year ended March 31, 2009; 2) maintain the license fee structures currently in place with our
customers; 3) compete effectively with our current competitors and potential future competitors that distribute adult content to U.S. and international cable multiple system operators ("MSOs")
and direct broadcast satellite ("DBS") providers; 4) retain our key executives; 5) produce film content that is well received by our Film Production segment's customers;
6) attract market support for our stock; 7) comply with future regulatory developments; and 8) successfully compete against other forms of adult and non-adult
entertainment such as adult oriented internet sites and adult oriented premium channel content. The foregoing list of factors is not exhaustive. For a more complete list of factors that may cause
results to differ materially from projections, please refer to the Risk Factors section of this Form 10-K.

EXECUTIVE OVERVIEW

Overview

We are a leader in transactional television and the distribution of independent general motion picture entertainment. Our key customers
are large cable and satellite operators in the United States. Our products are sold to these operators who then distribute them to retail customers via pay-per-view ("PPV") and
video-on-demand ("VOD") technology. We earn revenue through contractual percentage splits of the retail price. Our three principal businesses are reflected in the Transactional
TV, Film Production and Direct-to-Consumer operating segments. Our most profitable business line has historically been the Transactional TV segment. The Film Production segment
has also historically been a profitable business but during fiscal year 2009 has operated at a loss as a result of continued adverse changes in its business climate. Our
Direct-to-Consumer segment operated at a loss in fiscal year 2009 as a result of costs we incurred to develop a test internet protocol television ("IPTV") business model. Based
on lower than expected subscriber additions for the IPTV test business model during the second half of fiscal year 2009, we have restructured the operations of the
Direct-to-Consumer segment through a planned, material reduction in the resources dedicated to test business models. Our Corporate Administration segment includes all costs
associated with the operation of the public holding company, New Frontier Media, Inc., including costs such as legal and accounting expenses, human resources and training, insurance,
registration and filing fees with NASDAQ, executive employee costs and the SEC, investor relations, and printing costs associated with our public filings and shareholder communications.

The
business models of each of our segments are summarized below.

Transactional TV Segment

Our Transactional TV segment is focused on the distribution of its PPV and VOD service to MSOs and DBS providers. We earn a percentage
of revenue, or "split", from our content for each

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VOD,
PPV or subscription that is purchased on our customers' platform. Revenue growth occurs as we launch our services to new cable MSOs or DBS providers, experience growth in the number of digital
subscribers for systems where our services are currently distributed, when we launch additional services or replace our competitors' services on existing customer cable and DBS platforms, and when our
proportional buy rates improve relative to our competitors. Alternatively, our revenue could decline if we experience lower buy rates, if the revenue splits we receive from our customers decline, if
additional competitive channels are added to our customers' platforms or if our existing customers remove our services from their platform.

For
most of its history, the Transactional TV segment has been focused on growing its distribution of digital TV to markets in the U.S. During fiscal year 2009, we began expanding our
services into new markets in North America, Europe and Latin America. We believed that our business model, which has been proven in the U.S., would also be successful internationally. International
expansion also provides us with an opportunity to leverage our existing content libraries and technology infrastructure. Thus far, we have had success in expanding our distribution to international
markets. We plan to continue to expand our footprint to new international locations and customers, and gain additional market share and shelf space in international markets where we currently
distribute content. The VOD infrastructure in many of these international markets is relatively undeveloped, and we expect that the development of that infrastructure will continue to offer
opportunities to improve our international revenue. The revenue splits we receive internationally are typically higher than the splits we receive domestically because the international cable MSO and
DBS industry has more market participants and is more fragmented which provides us better negotiating leverage. We have not historically operated internationally or transacted with international
regulators, competitors or cultures and as a result, we may experience operating difficulties while gaining experience with our international growth initiatives.

Transactional
TV segment revenue during the current fiscal year as compared to the prior fiscal year experienced the following trends:



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Generally,
we believe our business has been and we expect will continue to be impacted by the downturn in the economy. For our Transactional TV segment, we are reliant on discretionary
consumer purchases of our content. When consumers spend less of their discretionary income on non-essential expenses such as our content, it adversely impacts our business. Additionally,
the price point of our content is significantly higher than both mainstream content and adult content that is distributed through other less expensive and free media such as the internet. As a result,
consumers that would otherwise purchase our content may opt to purchase less expensive mainstream content or obtain their adult entertainment through less expensive media such as the internet during
an economic downturn. Although we believe that the deterioration in the economy has negatively impacted the Transactional TV segment's results, it is not possible for us to quantify or reasonably
estimate the financial impact. We have remained focused on maintaining our competitive market position by offering a wide range of high-quality content that we believe is superior to other
product offerings in the industry. We are currently in discussions with many of our largest customers to seek ways to encourage increased viewing of our content and to implement value-added offers in
order for our content to be more competitive with alternative media.

When
considering the future operating results of the Transactional TV segment, we believe the following challenges and risks could adversely impact the segment's future operating
results:



In
addition to the above noted risks, our agreements typically allow our customers to make significant changes to our distribution (such as reduce the number of hours on the platform or
remove one or more channels from the platform) and may be terminated on relatively short notice without penalty. For example, our agreement with DirecTV may be terminated upon 30 days notice to
us. We are currently negotiating with DirecTV for a longer term agreement, but because revenue targets were

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not
achieved under the current agreement it is possible that they may seek to remove one or more of our channels from their platform going forward. If this occurs or if one or more of our cable MSO or
DBS operators changes our distribution terms, terminates or does not renew our agreements, or does not renew the agreements on terms as favorable as those of our current agreements, our financial
position and results of operations could be materially adversely affected.

All
the above mentioned challenges and risks, and others that we may not have identified, could have a material adverse impact on our business. Nevertheless, we believe that we are well
positioned to mitigate the impact of these risks and challenges. However, not all the risks and challenges can be managed by us because the ultimate outcome will be decided by other parties such as
our customers.

During
fiscal year 2010 and future periods, we believe that the Transactional TV segment will experience revenue growth if we can successfully manage and are not materially adversely
impacted by the challenges and risks previously mentioned. We currently expect future growth in the segment to occur if we are successful with the following objectives:



Film Production Segment

The Film Production segment has historically derived the majority of its revenue from two principal businesses: (1) the
production and distribution of original motion pictures such as erotic thrillers, horror movies, and erotic, event styled content ("owned content"); and (2) the licensing of third party films
in international and domestic markets where we act as a sales agent for the product ("repped content"). This segment also periodically provides contract film production services to certain major
Hollywood studios ("producer-for-hire" arrangements). The film markets have been significantly impacted by the economic downturn and as a result, the Film Production segment's
customers have been reducing their content budgets. These changes significantly impacted the Film Production segment operating results during the third quarter
of fiscal year 2009. As a result, we made material revisions to the segment's internal forecasts and engaged a third party valuation firm to assist us in performing a goodwill and intangible asset
impairment analysis. Based on the analysis, we determined that the goodwill associated with the Film Production segment was impaired. We recorded a $10.0 million goodwill impairment charge for
the quarter ended December 31, 2008 associated with this analysis. We believe that it is reasonably possible that this segment will continue to experience pressure from the current unfavorable
economic conditions which could cause the operating results to remain depressed or decline.

We
generate revenue by licensing our owned content for a one-time fee to premium TV services and through domestic and international distributors. Additionally, we leveraged
our existing customer relationships with our Transactional TV segment customers and license the Film Production segment owned content to domestic and international cable MSO and DBS providers through
revenue split arrangements that are structured in a similar manner to our Transactional TV segment agreements.

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The
revenue splits we receive from cable MSO and DBS providers for the Film Production segment content is higher than the revenue split we receive for our Transactional TV segment content primarily
due to the more mainstream nature of the content. However, the retail price for our mainstream content is lower than our Transactional TV segment content, and our per-buy revenue is often
the same as our Transactional TV segment.

We
also generate repped revenue through sales agency arrangements whereby we earn a sales commission and market fees by selling mainstream titles on behalf of film producers. The Film
Production segment has several well established relationships with certain independent mainstream filmmakers and licenses the rights to these filmmakers' movies through its Lightning Entertainment
Group. Although the revenue is not yet meaningful to the Film Production segment, we have recently begun distribution of repped content titles to domestic retail DVD markets through a distribution
partner. We have also recently identified another opportunity to leverage our existing Transactional TV segment customer relationships and have begun VOD distribution of the mainstream repped content
through several domestic cable MSOs. We are optimistic that the mainstream repped content retail DVD and VOD distribution revenue could become more meaningful in fiscal year 2010.

Our
Film Production segment also infrequently acts as a producer-for-hire for major Hollywood studios. Through these arrangements, we provide services and incur
costs associated with the film production. Once the film has been delivered to the customer, we earn a fee for our services. Although we maintain no ownership rights for the produced content, we are
responsible for the management and oversight of the production. Although we did not generate revenue in fiscal year 2009 from a producer-for-hire arrangement, we continue to
pursue these opportunities and transactions and expect to generate revenue in fiscal year 2010 from such an arrangement.

Our
Film Production segment results experienced some seasonality prior to fiscal year 2009 because the sales team attends a large proportion of film trade shows just prior to and during
the third fiscal quarter. In the 2008 and 2007 fiscal years, we executed contracts that represented material revenue for the segment at those tradeshows. We were able to subsequently deliver the
related content for those contracts in the third fiscal quarter and as a result, our Film Production segment experienced higher revenue in that quarter. During the current fiscal year ended
March 31, 2009, the Film Production segment's third fiscal quarter revenue was significantly lower than the prior year third quarter results. We believe the reduction in revenue is primarily
due to the deterioration in the film markets.

Film
Production segment revenue during the current fiscal year as compared to the prior fiscal year experienced the following trends:



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When considering the future operating results of the Film Production segment, we believe the following challenges and risks could adversely impact this segment's
operating results:



The
impact of these challenges and risks, and others that we may not have identified, could have a material adverse impact on our business. Nevertheless, we believe that we are well
positioned to mitigate the impact of these risks and challenges. However, not all the risks and challenges can be managed by us because the ultimate outcome will be decided by other parties such as
our customers.

During
fiscal year 2010 and in future periods, we will focus on improving the revenue we generate from this segment through the following strategic
initiatives:



Direct-to-Consumer Segment

Our Direct-to-Consumer segment generates revenue primarily by selling memberships to our consumer websites.
During fiscal year 2009, we experienced a decline in the Direct-to-Consumer segment revenue which we believe is due to a decline in consumer spending as a result of the
unfavorable economic conditions as well as the availability of free and low-cost internet content. We recently launched a new version of our primary consumer website during fiscal year
2009 and are optimistic that the new primary website will result in improved performance during fiscal year 2010.

The
Direct-to-Consumer segment acquired certain intellectual property rights to an IPTV set-top box and other intangible assets in late fiscal year
2008 in an effort to expand the product lines that are delivered directly to consumers (rather than through an intermediary such as a cable or satellite operator). The intellectual property rights
technology allows us to manufacture a device through which

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consumers
can obtain content directly through the internet and view the content on television. Based primarily on (a) lower than expected subscriber additions for the IPTV test business model
during the second half of fiscal year 2009, (b) the significant downturn in economic conditions and related reduction in consumer spending during the second half of fiscal year 2009, and
(c) slower than expected development of new product lines, we have restructured the operations of these new product lines to reduce future costs. Although we will continue to operate the IPTV
business model and other new Direct-to-Consumer product lines, we intend to materially change the nature of those operations and dedicate fewer resources towards marketing
these products.

Corporate Administration Segment

The Corporate Administration segment reflects all costs associated with the operation of the public holding company, New Frontier
Media, Inc., that are not directly allocable to the Transactional TV, Film Production, or Direct-to-Consumer operating segments. These costs include, but are not limited
to, legal and accounting expenses, insurance, registration and filing fees with NASDAQ, executive employee costs, and the SEC, investor relations and printing costs associated with our public filings
and shareholder communications. Our focus for this operating segment is balancing cost containment with the need for administrative support for the growth of the Company. We focus on reducing costs
within this segment and expect to continue those efforts into fiscal year 2010.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United
States. The methods, estimates, and judgments that the Company uses in applying the accounting policies have a significant impact on the results that the Company reports in its financial statements.
Some of the accounting policies require the Company to make difficult and subjective judgments, often as a result of the need to make estimates regarding matters that are inherently uncertain. The
Company bases its estimates and judgments on historical experience and on various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for
making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or
conditions. The Company continuously evaluates its methods, estimates and judgments. The Company believes the following critical accounting policies reflect the more significant judgments, estimates
and considerations used in the preparation of its consolidated financial statements:



Each
of these critical accounting policies is described in detail below.

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Revenue Recognition

The Company's revenue consists primarily of fees earned through the electronic distribution of its licensed and owned content through
various media outlets including MSOs, DBS providers, the internet and wireless platforms, premium movie channels, and other available media channels. Revenue also consists of fees earned through the
licensing of third-party content whereby the Company acts as a sales agent for the film producer. Revenue is recognized when persuasive evidence of an arrangement exists as is typically evidenced
through an executed contract, the
services have been rendered or delivery conditions as described in the related contract for the completed film have been satisfied, the license period related to Film Production segment arrangements
has begun and the customer can begin exploitation of the content, the fee is fixed or determinable and its collection is reasonably assured. The process involved in evaluating the appropriateness of
revenue recognition involves judgment including estimating monthly revenue based on historical data and determining collectability of fees.

Transactional TV Segment VOD and PPV Services

The Transactional TV segment's VOD and PPV revenue are recognized based on buys and monthly subscriber counts reported each month by
cable MSOs, DBS providers and hospitality providers. The actual monthly sales information is not typically reported to the Transactional TV segment until approximately
30 - 90 days after the month of service. This practice requires management to make monthly revenue estimates based on the Transactional TV segment's historical
experience with each customer. The revenue may be subsequently adjusted to reflect the actual amount earned upon receipt of the monthly sales reports.

Transactional TV Segment Advertising

Revenue from the advertising of products on the Company's PPV networks is recognized upon sale of the related advertised product, as
reported by the Company's third party partners. Revenue from spot advertising is recognized in the month the spot is run on the Transactional TV segment's networks.

Transactional TV Segment C-Band Services

The Company ceased its C-Band services offering during the third quarter of fiscal year 2008. Prior to removing this
product offering, C-Band network services were sold through customer subscriptions that ranged from a one month period to a three month period. Revenue associated with these services was
recognized on a straight-line basis over the term of the subscription.

Film Production Segment Owned Content Licensing

Revenue from the licensing of owned content is recognized consistent with the provisions of Statement of Position ("SOP")
00-2,Accounting by Producers or Distributors of Films. In accordance with that provision, revenue is recognized when persuasive evidence of
an arrangement exists as is typically evidenced through an executed contract, the delivery conditions of the completed film have been satisfied as required in the contract, the license period of the
arrangement has begun, the fee is fixed or determinable and collection of the fees is reasonably assured. For agreements that involve the distribution of content to the home video market, PPV market
and VOD market, the Company is unable to determine or reasonably estimate the fees earned from customers in advance of receiving the reported earnings because the market acceptance varies
unpredictably by film and from period to period. As a result, the Company's share of licensing revenue from these arrangements is not recognized until the amounts are reported by the customers.

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Film Production Segment Repped Content Licensing

In accordance with the provisions of Emerging Issues Task Force ("EITF") Issue No. 99-19, Reporting Revenue Gross as a Principal versus Net as an
Agent, the Company recognizes revenue from represented film licensing activities on a net basis
as an agent. The revenue recognized for these transactions represents only the sales agency fee earned by the Company on the total licensing fee. The producers' share of the licensing fee is recorded
as a liability by the Company until the balance is remitted to the producer. The agreements entered into with the producers may also provide for a marketing fee that can be earned by the Company. The
marketing fee is stated as a fixed amount and is earned by the Company as collections from film licensing fees are received. The Company recognizes marketing fees as revenue when the amounts become
determinable and the collection of the fee is reasonably assured.

Direct-to-Consumer Segment Membership Fees

Revenue from membership fees is recognized over the life of the membership. The Company records an allowance for refunds based on
expected membership cancellations, credits and chargebacks.

Income Taxes

The Company makes certain estimates and judgments in determining its income tax provision expense. These estimates and judgments are
used in the determination of tax credits, benefits and deductions, and the calculation of certain tax assets and liabilities which are a result of differences in the timing of the recognition of
revenue and expense for tax and financial statement purposes. The Company also uses estimates and judgments in determining interest and penalties on uncertain tax positions. Significant changes to
these estimates could result in a material change to the Company's tax provision in subsequent periods.

The
Company is required to evaluate the likelihood that it will be able to recover its deferred tax assets. If the Company's evaluation determines that the recovery is unlikely, it would
be required to increase the provision for taxes by recording a valuation allowance against the deferred tax assets equal to the amount that is not expected to be recoverable. The Company currently
estimates that its deferred tax assets will be recoverable. If these estimates were to change and the Company's assessment indicated it would be unable to recover the deferred tax assets, the Company
would be required to increase its income tax provision expense in the period of the change in estimate.

The
calculation of the Company's tax liabilities involves dealing with uncertainties in the application of tax regulations. Effective at the beginning of the first fiscal quarter of
2008, the Company adopted the provisions of Financial Accounting Standards Interpretation ("FIN") No. 48,Accounting for Uncertainty in Income Taxesan
interpretation of FASB Statement No. 109. FIN No. 48 contains a two-step approach to recognizing and measuring uncertain tax position liabilities
accounted for in accordance with Statement of Financial Accounting Standards ("SFAS") No. 109,Accounting for Income Taxes. The first step is to
evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including
resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon ultimate
settlement. This process is based on various factors including, but not limited to, changes in facts and circumstances, changes in tax law, settlement of issues under audit, and new audit activity.
Changes to these factors and the Company's estimates regarding these factors could result in the recognition of a tax benefit or an additional charge to the tax provision.

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Recoupable Costs and Producer Advances

Recoupable costs and producer advances represent amounts paid by the Company that are expected to be subsequently recouped through the
collection of fees associated with the Company's licensing of repped content. In connection with the Film Production segment's repped content operations, the Company enters into sales agency
agreements whereby the Company acts as a sales agent for a producer's film ("Sales Agency Agreements"). These Sales Agency Agreements typically include provisions whereby certain costs that are
incurred for promotion related activities will be paid by the Company on behalf of the producer (such as movie trailer and ad material costs). The Company may also pay the producer an advance for the
related film prior to the distribution of such film. As the Company subsequently licenses the producer's film and license fees are collected, the recoupable costs and producer advances are recovered
by the Company through these license fee collections. License fees typically are not paid to the producer of the related film until such recoupable costs and producer advances have been fully
recovered by the Company.

The
Company evaluates recoupable costs and producer advances for impairment on a quarterly basis based on estimates of future license fee collections. An impairment of these assets could
occur if Company estimates indicated that it would be unable to collect fees from the licensing of a film sufficient to recover the related outstanding recoupable costs and producer advances. During
each fiscal year ended March 31, 2009 and 2008, the Company incurred impairment charges related to recoupable costs and producer advances of $0.2 million. No material impairment charges
were incurred during the fiscal year ended March 31, 2007. The impairment charges are recorded in the charge for restructuring and asset impairments other than goodwill line item within the
consolidated statements of operations.

Film Costs

The Company capitalizes its share of film costs in accordance with SOP 00-2. Film costs include costs to develop and
produce films, which primarily consist of salaries, equipment and overhead costs, as well as the cost to acquire rights to films. Film costs include amounts for completed films and films still in
development. Production overhead, a component of film costs, includes allocable costs of individuals or departments with exclusive or significant responsibility for the production of the films.
Interest expense associated with film costs is not capitalized because the duration of productions is short-term in nature. Films are typically direct-to-television
in nature. Film costs are stated at the lower
of cost, less accumulated amortization, or fair value. Film costs are reviewed for impairment on a title-by-title basis each quarterly reporting period. The Company records an
impairment charge when the fair value of the title is less than the unamortized cost. Examples of events or circumstances that could result in an impairment charge for film costs include (a) an
unexpected less favorable film title or event performance on a MSO platform or (b) a downward adjustment in the estimated future performance of a film title or event due to an adverse change to
the general business climate as was experienced during the third quarter of fiscal year 2009. Future adjustments associated with film cost valuations could have a material impact on the Company's
financial position and results of operations in future periods.

Capitalized
film costs are recognized as an expense within cost of sales using the film forecast method. Under this method, capitalized film costs are expensed based on the proportion of
the film's revenue recognized for such period relative to the film's estimated remaining ultimate revenue, not to exceed ten years. Ultimate revenue is the estimated total revenue expected to be
recognized over a film's useful life. Ultimate revenue for new film titles and events is typically estimated using actual historical performance of comparable films that are similar in nature (such as
production cost and genre). Film revenue associated with this method includes amounts from all sources on an individual-film-forecast-computation method, as defined by
SOP 00-2. Estimates of ultimate revenue are reviewed quarterly and adjusted if appropriate, and amortization is also adjusted on a prospective basis for such a change in estimate.
Changes in estimated ultimate revenue could be due to a variety of

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factors,
including the proportional buy rates of the content as compared to competitive content as well as the level of market acceptance of the television product.

Prepaid Distribution Rights

The Transactional TV segments' content library consists of film licensing agreements. The Company capitalizes the costs associated with
the licenses as well as certain editing costs and amortizes these capitalized costs on a straight-line basis over the term of the licensing agreement (generally 5 years). Under the
applicable accounting literature, costs associated with such license agreements should be amortized using a basis that is consistent with the manner in which the related film revenue is expected to be
recognized. The Company amortizes the cost of prepaid distribution rights on a straight-line basis because each usage of the film is expected to generate similar revenue and the revenue
for the films is expected to be recognized ratably over the related license term. The Company regularly reviews and evaluates the appropriateness of amortizing film costs on a
straight-line basis as opposed to an alternative method of amortization such as an accelerated basis. Based on these analyses, the Company has determined that the amortization of the film
library costs using a straight-line basis most accurately reflects the manner in which the revenue for the related films will be recognized.

The
Company periodically reviews the content library and assesses whether the unamortized cost approximates the fair market value of the libraries based on expected forecast results. In
the event that the unamortized costs exceed the fair market value of the film libraries, the Company will expense the excess of the unamortized costs to reduce the carrying value to the fair market
value.

Goodwill, Intangible and Long-lived Assets

The Company records goodwill when the purchase price of an acquisition exceeds the estimated fair value of the net identified tangible
and intangible assets acquired. SFAS No. 142,Goodwill and Other Intangible Assets, requires that goodwill not to be amortized but tested for
impairment at the operating segment level on an annual basis (March 31 for the Company) and between annual tests if an event occurs or circumstances change that would more likely than not
reduce the fair value of a reporting unit below its carrying value. These events or circumstances could include, but are not limited to, a significant change in the business climate, legal factors,
operating performance indicators, competition, or sale or disposition of a significant portion of a reporting unit. Application of the goodwill impairment test requires judgment in the determination
of the fair value of each reporting unit. The fair value of each reporting unit is estimated using considerations of various valuation methodologies which could include income and market valuation
approaches. The income approach involves discounting the reporting unit's projected free cash flow at its weighted average cost of capital, and the market approach considers comparable publicly traded
company valuations and recent merger and acquisition valuations. The analysis requires significant judgments, including estimation of future cash flows, which is dependent on internal forecasts;
estimation of the long-term rate of growth; determination of the weighted average cost of capital; and other similar estimates. Changes in these estimates and assumptions could materially
affect the determination of fair value for each reporting unit. The Company allocates goodwill to each operating segment based on the operating segment expected to benefit from the related acquisition
and/or combination.

As
an overall test of the reasonableness of the estimated fair value of the reporting segments and consolidated Company, a reconciliation of the fair value estimates for the reporting
segments to the Company's market capitalization was performed as of March 31, 2009. The reconciliation considered a reasonable control premium based on merger and acquisition transactions
within the media and entertainment industry and other available information. Based on the reconciliation, the Company's fair value is in excess of its market capitalization and there is no indicator
of additional goodwill

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impairment.
A control premium is the amount that a buyer is willing to pay over the current market price of a company as indicated by the traded price per share (i.e. market capitalization), in
order to acquire a controlling interest. The premium is justified by the expected synergies, such as the expected increase in cash flow resulting from cost savings and revenue enhancements.

Other
identifiable intangible assets subject to amortization primarily include amounts paid to acquire non-compete agreements with certain key executives, contractual and
non-contractual customer relationships, intellectual property rights, patents and websites. These costs are capitalized and amortized on a straight-line basis over their
estimated useful lives which is typically five years. Intangible asset balances are removed from the gross asset and accumulated amortization amounts in the period in which they become fully amortized
and are no longer in use.

The
Company continually reviews long-lived assets that are held and used and identifiable intangible assets that are subject to amortization for possible impairment whenever
events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable in accordance with SFAS No. 144,Accounting for the Impairment or
Disposal of Long-Lived Assets. In evaluating the fair value and future benefits of such assets, the Company considers whether the estimated undiscounted future net
cash flows of the individual assets is less than the related assets' carrying value and if so, the Company records an impairment loss for the excess recorded carrying value of the asset as compared to
its fair value.

Employee Equity Incentive Plans

The Company has employee equity incentive plans, which are described more fully in Note 3Employee Equity Incentive
Plans. Effective April 1, 2006, the Company adopted the provisions of SFAS No. 123 (revised 2004),Share-Based Payment("SFAS
No. 123(R)"). SFAS No. 123(R) requires employee equity awards to be accounted for under the fair value method. Accordingly, the Company measures share-based compensation at the grant
date based on the fair value of the award.

Under
the modified prospective method of adoption for SFAS No. 123(R), the compensation cost that the Company recognized beginning in fiscal year 2007 includes compensation cost
for all equity incentive awards granted prior to but not yet vested as of April 1, 2006, based on the grant-date fair value estimated in accordance with the original provisions of
SFAS No. 123, and compensation cost for all equity incentive awards granted subsequent to April 1, 2006, based on the grant-date fair value estimated in accordance with the
provisions of SFAS No. 123(R). The Company uses the straight-line attribution method to recognize share-based compensation over the service period of the award.

The
Company uses the Black-Scholes option pricing model to estimate the fair value of options granted. Volatility assumptions are derived using historical volatility data. The expected
term data was stratified between officers and non-officers and determined using the weighted average exercise behavior for these two groups of employees. The dividend yield assumption is
based on dividends declared by the Company's Board of Directors and estimates of dividends to be declared in the future. Share-based compensation expense is based on awards ultimately expected to
vest, reduced
for estimated forfeitures. SFAS No. 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those
estimates. Forfeitures were estimated based on historical experience and are stratified between officers and non-officers.

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RESULTS OF OPERATIONS

Transactional TV Segment

The following table sets forth certain financial information for the Transactional TV segment for each of the three fiscal years
presented (amounts may not sum due to rounding):

(In millions)
Year Ended March 31,

Percent Change2009

2008(1)

2007(1)

'09 vs '08

'08 vs '07Net revenueVOD

$
22.2

$
18.9

$
17.9


17
%

6
%PPV


19.5


20.8


26.5


(6
)%

(22
)%C-Band and other revenue


0.8


1.3


2.8


(38
)%

(54
)%Total


42.6


41.0


47.2


4
%

(13
)%Cost of sales


11.5


11.0


11.4


5
%

(4
)%Gross profit


31.1


30.0


35.8


4
%

(16
)%Gross profit %


73
%

73
%

76
%Operating expenses


9.5


8.6


8.0


10
%

8
%Operating income

$
21.6

$
21.4

$
27.8


1
%

(23
)%


---

Net Revenue

VOD

Revenue from the largest MSO in the U.S. increased approximately $1.2 million during the year ended March 31, 2009 due to
our improved content performance and from a related increase in the quantity of content available on the platform. Also contributing to the increase was an overall performance improvement on several
of the other top ten largest cable MSOs in the U.S. Our improved content performance is primarily related to new content packages and recommended changes to our customers' menu positioning. The fiscal
year 2009 results also included approximately $0.9 million of incremental international revenue. These increases in revenue were partially offset by a $0.7 million decline in revenue
from the second largest cable MSO in the U.S. because the operator increased the retail price of content during fiscal year 2009 and since the economic downturn, we believe consumers are less willing
to purchase content at the higher retail price.

The
fiscal year 2009 results included approximately $0.9 million in additional revenue associated with settling paid and unpaid historical amounts with a domestic MSO customer.
Through our monthly review procedures, we had identified inconsistent past payment trends with the related MSO and subsequently participated in a joint research analysis with the MSO to resolve the
historical issues. We subsequently entered into an arrangement based on the analysis and agreed that any historical billings and payments were resolved. The settlement of the outstanding balances
completed the earning process for the net balance of $0.9 million and in the fourth quarter of fiscal 2009, we concurrently recognized the amount as domestic VOD revenue. We also made
recommendations to the related MSO regarding process changes to prevent similar future reporting issues, and we believe the issues that gave rise to the adjustment are isolated to the related MSO and
do not expect similar future material adjustments.

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VOD
revenue within the Transactional TV segment increased during fiscal year 2008 as compared to 2007 as a result of an improvement in the performance of our content on the largest U.S.
cable MSO related to modifications in the content combinations we provide on that platform.

PPV

The decline in PPV revenue during the fiscal year ended March 31, 2009 was primarily due to a $1.7 million reduction in
revenue from the second largest DBS provider in the U.S. due to an increase in the number of competitors on the platform and a reduction in consumer spending related to the economic downturn. Also
contributing to the decline was lower revenue from other top ten largest cable MSOs in the U.S. also due to the economic downturn. We believe consumers that have historically purchased our content
with discretionary income are reducing or eliminating their acquisition of our content or viewing adult content through less expensive alternatives such as the internet in response to the economic
downturn. Partially offsetting the revenue decline was an increase in revenue of approximately $0.9 million from the addition of a new channel on the largest DBS platform in the U.S.

PPV
revenue declined during fiscal year 2008 as compared to 2007 as a result of $5.0 million of lower revenue from the second largest DBS provider in the U.S. following the
renegotiation of our contract with that customer in the third quarter of fiscal year 2007. We receive a lower revenue split under the terms of the new contract. Concurrent with the renegotiation of
this contract, two additional competitive channels were added to the same customer platform which also resulted in a decline in revenue. Revenue from the largest DBS platform in the U.S. was flat in
fiscal year 2008 as compared to 2007. Although we added an additional channel to that platform during the third quarter of fiscal year 2008, the increase in revenue from the additional channel was
offset by a reduction in the per-channel revenue we received on the platform. Our per-channel revenue declined primarily because competitive adult channels were added to the
platform.

C-Band and Other Revenue

The decline in C-Band and other revenue during the fiscal year ended March 31, 2009 was from lower
C-Band revenue because we ceased offering these services during the third quarter of fiscal year 2008. C-Band and other revenue also declined during fiscal year 2008 as
compared to 2007 due to customer conversions from C-Band "big dish" analog satellite systems to smaller digital DBS satellite systems, and because we ceased offering the C-Band
service during the third quarter of fiscal year 2008. We ceased offering the C-Band service as a result of the continued deterioration in subscribers. We did not incur any material costs
associated with removing this service offering.

Cost of Sales

Our cost of sales primarily consists of expenses associated with our Digital Broadcast Center, satellite uplinking, satellite
transponder leases, programming acquisitions, VOD transport, and amortization of content licenses. These costs also included in-house call center operations related to the
C-Band services that we ceased offering during the third quarter of fiscal year 2008.

Cost
of sales increased during fiscal year 2009 due to (a) a $0.5 million increase in transport costs to support the increase in U.S. VOD distribution, (b) a
$0.4 million increase in transponder costs to support additional PPV channel offerings, and (c) a $0.3 million increase in prepaid distribution amortization expense associated
with licensing higher quality content to attract additional customer purchases. The increase in cost of sales was partially offset by a $0.5 million decline in costs related to the termination
of the C-Band services and a reduction in employee expenses from cost reduction efforts.

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Cost
of sales was lower during fiscal year 2008 as compared to 2007 due a $0.4 million decline in expenses related to the cancellation of the transponder service used to
distribute our Plz network (formerly known as Pleasure) and a $0.2 million decline in expenses from ceasing to offer our C-Band service. The decline in costs was partially offset by
an increase in VOD transport fees related to the execution of a less favorable amended contract with a transport provider in early fiscal year 2008.

Operating Expenses and Operating Income

The increase in operating expenses during the fiscal year ended March 31, 2009 was due to higher advertising and promotion costs
of approximately $1.1 million which were incurred in connection with efforts to increase domestic revenue. This increase in costs was partially offset by a $0.3 million reduction in
expenses associated with equipment and tenant improvement disposition and impairment charges that were incurred in the prior fiscal year but did not recur in fiscal year 2009. Operating income for the
fiscal years ended March 31, 2009 and 2008 was $21.6 million and $21.4 million, respectively.

The
increase in operating expenses during fiscal year 2008 as compared to 2007 was primarily due to (a) a $0.4 million increase in costs associated with promotion and
marketing activities for new channel launches, (b) a $0.2 million loss for the early disposition of equipment used within our digital broadcast center, (c) the impact from writing
off $0.1 million in tenant improvements associated with a prospective facility that proved inadequate for our requirements, and (d) a $0.3 million increase in employee related
costs necessary to improve the segment's IT infrastructure. The increase in expenses was partially offset by a reduction in certain prior year advertising costs that were incurred in an effort to
improve buy rates on distribution platforms. Operating income for the fiscal years ended March 31, 2008 and 2007 was $21.4 million and $27.8 million, respectively.

Film Production Segment

The following table sets forth certain financial information for the Film Production segment for each of the three fiscal years
presented (amounts in table may not sum due to rounding):

(In millions)
Year Ended March 31,

Percent Change2009

2008

2007

'09 vs '08

'08 vs '07Net revenueOwned content

$
6.7

$
8.1

$
11.1


(17
)%

(27
)%Repped content


1.3


2.0


2.1


(35
)%

(5
)%Other revenue


0.5


2.9


0.5


(83
)%

#Total


8.6


13.1


13.7


(34
)%

(4
)%Cost of sales


3.6


5.9


7.0


(39
)%

(16
)%Gross profit


5.0


7.2


6.7


(31
)%

7
%Gross profit %


58
%

55
%

49
%Operating expenses(1)


15.9


5.0


4.5


#


11
%Operating income (loss)

$
(10.9
)
$
2.2

$
2.2


#


0
%


---

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Net Revenue

Owned Content

The revenue decline experienced during the fiscal year ended March 31, 2009 as compared to fiscal year 2008 was due to
(a) a $0.7 million decline in revenue from a large PPV aggregator that no longer distributes our content, (b) a $0.4 million decline in revenue from the largest DBS
provider in the U.S. because our content was moved to a more competitive location within that provider's electronic programming guide, (c) a $0.4 million decline in certain horror film
revenue generated through an arrangement with a mainstream film distributor due to less favorable film performance, and (d) a general decline in revenue believed to be due to unfavorable
economic conditions in the film markets during the second half of the current fiscal year. We believe the unfavorable economic conditions caused potential customers to reduce or eliminate acquisitions
of our content in an effort to reduce spending which resulted in the execution of fewer owned content deals. We believe there is a reasonable possibility that the film markets will continue to
experience unfavorable economic conditions which could cause the Film Production segment's revenue to remain depressed or decline. The decline in owned content revenue during the current fiscal year
was partially offset by a $0.5 million increase in revenue from new VOD distribution on U.S. cable platforms.

The
decrease in owned content revenue during fiscal year 2008 as compared to 2007 was primarily due to a decline in the number of large customer agreements that were executed during
fiscal year 2008. Revenue also declined approximately $1.2 million during fiscal year 2008 due to lower revenue from a large PPV aggregator and approximately $1.1 million due to lower
revenue from the largest DBS platform in the U.S. due to an unfavorable change in the license fee structure with that customer and from a change in the placement of our content on that platform's
electronic platform guide. These declines in revenue were partially offset by an increase in VOD revenue of approximately $1.4 million from our distribution of content on six major U.S. cable
platforms.

Repped Content

Repped content revenue includes revenue from the licensing of film titles that we represent (but do not own) under domestic and
international sales agency relationships with various independent film producers. The decline in repped content revenue during fiscal year 2009 as compared to fiscal year 2008 is believed to be due to
the impact of unfavorable economic conditions on the independent film market consistent with the conditions described above within the owned content revenue discussion. The revenue from our repped
content was flat during fiscal year 2008 as compared to 2007.

Other Revenue

Other revenue relates to amounts earned through producer-for-hire arrangements, music royalty fees and the
delivery of other miscellaneous film materials to distributors. Other revenue declined in fiscal year 2009 as compared to 2008 because we did not generate revenue from a
producer-for-hire arrangement during the current fiscal year. The increase in other revenue during fiscal year 2008 as compared to 2007 is due to our completion of a
producer-for-hire arrangement with a major Hollywood studio during that fiscal year. We will pursue producer-for-hire opportunities in the future and
expect to complete a producer-for-hire production in fiscal year 2010.

Cost of Sales

Our cost of sales is primarily comprised of the amortization of our owned content film costs as well as delivery and distribution costs
related to that content. These expenses also include the costs we incur to provide producer-for-hire services. There is no significant cost of sales related to the repped
content services.

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The
decline in cost of sales during fiscal year 2009 as compared to the prior fiscal year was primarily due to (a) a $2.1 million decline in costs related to a
producer-for-hire deal that occurred during the prior fiscal year but did not recur during the current fiscal year, and (b) a decline in film cost amortization related
to the decline in owned content revenue. Film cost amortization as a percentage of the related owned content revenue during the fiscal years ended March 31, 2009 and 2008 was 39% and 34%,
respectively.

The
decline in cost of sales during fiscal year 2008 was primarily related a $3.2 million reduction in film cost amortization associated with the decline in owned content revenue
and from the monetization of films that were produced after the acquisition of this segment in 2006. Films that were produced prior to the MRG acquisition typically have a higher cost of sales because
they were recorded at fair value when we acquired MRG. Also contributing to the decline in film cost amortization was the delivery of older titles whose film costs had been fully amortized in prior
periods. Film cost amortization as a percentage of the related owned content revenue for fiscal year 2008 and 2007 was 34% and 55%, respectively. The decrease in costs was partially offset by an
increase in cost of sales from expenses realized in connection with the completion of a producer-for-hire arrangement.

Operating Expenses and Operating Income (Loss)

Operating expenses increased during the fiscal year ended March 31, 2009 as compared to the prior fiscal year primarily due to
(a) a $10.0 million goodwill impairment charge, and (b) a $1.1 million impairment charge for certain owned content film and event costs. An additional discussion of the
goodwill and film cost impairment charges is provided below. The fiscal year ended March 31, 2008 operating expenses included a $0.7 million charge incurred to impair the value of two
film event costs which was partially offset by the reversal of $0.2 million in net earn-out accrual expenses that had been previously accrued but were reversed because the former
principals of MRG did not achieve the required performance targets. The Film Production segment incurred approximately $0.2 million of impairment charges for certain recoupable costs and
producer advances that were determined to be unrecoupable in each of the fiscal years ended March 31, 2009 and 2008. The Film Production segment's operating loss was $10.9 million for
the fiscal year ended March 31, 2009 as compared to operating income of $2.2 million during the fiscal year ended March 31, 2008.

Operating
expenses increased in fiscal year 2008 primarily as a result of a $0.7 million impairment charge incurred for two owned content film events. See additional discussion of
the film cost impairment charges below. Operating expenses were also higher during fiscal year 2008 due to (a) a $0.2 million recoupable costs and producer advances impairment charge
recorded for repped content costs that were determined to be unrecoupable, (b) a $0.2 million bad debt write-off related to an uncollectible customer account, and
(c) a $0.1 million increase in trade show exhibition costs. The increase in operating expenses was partially offset by a $0.9 million decrease in costs associated with an
earn-out that was incurred in fiscal year 2007 but did not recur in fiscal year 2008 because certain performance targets were not achieved in fiscal year 2008. Operating income in each of
the fiscal years ended March 31, 2008 and 2007 was $2.2 million.

Goodwill
and Film Cost Impairment Charge

During
the third quarter of fiscal year 2009, we determined that continued adverse changes in the business climate and material revisions to the Film
Production segment's internal forecasts based on lower than expected revenue for the third quarter of fiscal year 2009 were events that could indicate that the fair value of the reporting unit was
less than its carrying amount. In accordance with SFAS No. 142, the Company therefore determined an impairment test as of December 31, 2008 was appropriate and engaged an independent
firm to assist in performing the impairment test. The income and market valuation approaches were considered in determining the estimated fair value of the Film Production segment. The income approach
involves discounting the reporting unit's projected free cash

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flow
at its weighted average cost of capital. For the market approach, we considered comparable publicly traded company valuations and recent merger and acquisition valuations. Using these methods, we
determined that the estimated fair value of the Film Production segment was less than its carrying value at December 31, 2008. As required under SFAS No. 142, we then performed
additional analysis to estimate the implied fair value of goodwill. We determined the implied fair value of the goodwill by first allocating the estimated fair value of the Film Production segment to
the tangible and identifiable intangible assets and liabilities of the operating segment. The excess of the estimated fair value over the amounts assigned to the assets and liabilities is the implied
fair value of goodwill. Based on this analysis, we recorded a non-cash goodwill impairment charge of $10.0 million to reduce the Film Production segment's goodwill from
$14.9 million to the implied fair value of goodwill of $4.9 million. The goodwill impairment was primarily due to significantly lower than expected performance of the Film Production
segment during the quarter ended December 31, 2008 and a subsequent significant downward revision to the segment's three year internal forecasts. The decline in performance and estimated future
internal forecasts is due to the previously discussed general deterioration in the film production and distribution markets.

We
also recorded a non-cash impairment expense during fiscal year 2009 of approximately $1.1 million associated with several Film Production segment owned content
films and events. During the third quarter of fiscal year 2009 and as part of our process to continually assess the expected performance of owned content, we determined that downward adjustments to
the estimated performance of films and events should be recorded as a result of adverse changes to the business climate as discussed above. As a result, we recorded an impairment charge of
approximately $1.1 million representing the difference in the unamortized film costs and the estimated fair value of the films and events. This difference was recorded as an asset impairment
charge within the Film Production segment's operating expenses.

During
the third quarter of fiscal year 2008, we recorded a non-cash impairment expense of approximately $0.7 million associated with two Film Production segment owned
content events. The events were originally valued when we acquired MRG in 2006. During the quarter ended
December 31, 2007, we obtained initial revenue data that indicated the actual performance of the events would not meet the original estimates that were established when we acquired MRG. As a
result, we lowered our estimate of the expected future benefits to be derived from these events and recorded an impairment charge of approximately $0.7 million representing the difference in
the unamortized film costs and the estimated fair value of the events.

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Table of Contents

Direct-to-Consumer Segment

The following table sets forth certain financial information for the Direct-to-Consumer segment for each of the
three fiscal years presented (amounts in table may not sum due to rounding):

(In millions)
Year Ended March 31,

Percent Change2009(3)

2008(2)

2007(1),(2)

'09 vs '08

'08 vs '07Net revenueNet membership

$
1.3

$
1.4

$
1.9


(7
)%

(26
)%Other revenue


0.2


0.4


0.4


(50
)%

0
%Total


1.5


1.8


2.3


(17
)%

(22
)%Cost of sales


2.0


0.8


1.2



#

(33
)%Gross profit


(0.5
)

1.0


1.1



#

(9
)%Gross profit %


^


56
%

48
%Operating expenses


3.3


1.2


2.0



#

(40
)%Operating loss

$
(3.8
)
$
(0.2
)
$
(0.9
)


#

78
%


---

Net Revenue

Net Membership

Net membership revenue during the fiscal year ended March 31, 2009 was consistent with fiscal year 2008. Net membership revenue
declined during fiscal year 2008 as compared to 2007 as a result of fewer new memberships because our resources were dedicated to rebuilding our consumer websites and as a result, our marketing
efforts were not as robust.

Other Revenue

Other revenue primarily relates to the sale of content to other webmasters, the distribution of our website to the LodgeNet
Entertainment Corporation customer base, and revenue from the distribution of our content through wireless platforms. Other revenue declined during fiscal year 2009 as compared to 2008 we believe
primarily because of the general economic downturn and a related reduction in spending by our customers. Other revenue was flat during fiscal year 2008 as compared to 2007.

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Table of Contents

Cost of Sales

Cost of sales primarily consists of expenses associated with credit card processing, bandwidth, traffic acquisition, content and
depreciation of assets. These costs also include expenses incurred in connection with our test IPTV business model and other new product initiatives which primarily include employee, depreciation,
amortization and travel costs.

The
Direct-to-Consumer segment's cost of sales increased during fiscal year 2009 as compared to the prior fiscal year due to additional costs incurred for the
test IPTV business model.

The
Direct-to-Consumer segment's cost of sales declined by $0.4 million in fiscal year 2008 as compared to the prior fiscal year due to a
$0.2 million reduction in wireless distribution expenses because we reduced the resources dedicated to wireless activities. Also contributing to the decline was lower amortization expense
associated with the write-off of a licensed content library during the third quarter of fiscal year 2007.

Operating Expenses and Operating Loss

Operating expenses increased to $3.3 million during fiscal year 2009 as compared to $1.2 million in the prior fiscal year
due to the following: (a) $0.9 million in intangible asset impairment charges, (b) $0.2 million in restructuring charges associated with the early termination of certain
consulting contracts, (c) $0.2 million in expenses associated with settling an outstanding claim with a vendor, and (d) an increase in operating costs associated with the
set-top box initiative. See additional discussion of the intangible assets and restructuring charges below. We incurred an operating loss of $3.8 million and $0.2 million
during the fiscal years ended March 31, 2009 and 2008, respectively.

Operating
expenses declined in fiscal year 2008 as compared to 2007 from a $0.6 million reduction in employee costs related to wireless activities. Operating expenses were also
lower because fiscal year 2007 amounts included a $0.4 million licensed content impairment expense and a $0.1 million asset impairment expense for certain distribution software. These
impairment charges did not recur in fiscal year 2008. The declines in operating expenses were partially offset by a $0.4 million increase in costs from our efforts to update and improve our
consumer websites and from additional employee costs associated with efforts to establish the test IPTV business model. We incurred operating losses during the fiscal years ended March 31, 2008
and 2007 of $0.2 million and $0.9 million, respectively.

Intangible
Assets and Restructuring Charges

The
Direct-to-Consumer segment acquired certain intellectual property rights to an IPTV set-top box and other intangible
assets in late fiscal year 2008 in an effort to expand the product lines that are delivered directly to consumers. The intellectual property rights technology allows us to manufacture a device through
which consumers can obtain content directly through the internet and view the content on television. Based primarily on (a) lower than expected subscriber additions for the IPTV test business
model during the second half of fiscal year 2009, (b) the significant downturn in economic conditions and related reduction in consumer spending during the second half of fiscal year 2009, and
(c) slower than expected development of new product lines, we have restructured the Direct-to-Consumer segment operations as it relates to these new product lines.
Although we will continue to operate the IPTV business model and other new Direct-to-Consumer product lines, we intend to materially change the nature of those operations and
dedicate fewer resources towards marketing and generating revenue for these products. Based on these events and our analysis of the future expected benefits to be derived from these assets, we
determined that certain intangible assets associated with the related new product lines were impaired and recorded a $0.9 million non-cash intangible asset impairment charge.
Additionally, several contracts were cancelled prior to the end of the related term in connection with the restructuring and as a result, we incurred an early contract

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termination
fee of approximately $0.2 million which was paid in April 2009. We do not expect to incur additional costs or cash outlays associated with this restructuring in the future.

Corporate Administration

The following table sets forth certain financial information for the Corporate Administration segment for each of the three fiscal
years presented:

(In millions)
Year Ended March 31,

Percent Change2009

2008

2007

'09 vs '08

'08 vs '07Operating expenses

$
9.9

$
10.4

$
9.9


(5
)%

5
%


Expenses
related to the Corporate Administration segment include all costs associated with the operation of the public holding company, New Frontier Media, Inc., which are not
directly allocable to the Transactional TV, Film Production, or Direct-to-Consumer segments. These costs include, but are not limited to, legal and accounting expenses, human
resources and training, insurance, registration and filing fees with NASDAQ, executive employee costs and the SEC, investor relations, and printing costs associated with our public filings and
shareholder communications.

Corporate
administration expenses were lower in fiscal year 2009 primarily due to a $0.5 million decline in employee costs primarily related to a reduction in executive bonus
accruals and from lower legal and human resource costs of $0.2 million related to organizational improvements. The reduction in costs was partially offset by an increase in third party advisor
fees of approximately $0.1 million and higher stock option expenses from grants that occurred during the first quarter of fiscal year 2009.

Corporate
administration costs increased in fiscal year 2008 due to an increase in employee costs of approximately $0.8 million which included additional expenses primarily for a
sales executive whose function is to sell products across all segments (these employee costs were previously associated with the wireless activities within the
Direct-to-Consumer segment) and an increase in costs associated with the hiring of a chief technology and information officer in February 2007. These increases were partially
offset by a $0.4 million decrease in external legal fees and a decline in bonus accruals.

LIQUIDITY AND CAPITAL RESOURCES

Our current priorities for the use of our cash are:



We
anticipate that our existing cash and investments and cash flows from operations will be sufficient in the next fiscal year to satisfy our operating requirements. We also anticipate
that we will be able to fund our estimated outlay for capital expenditures, new content licensing, film production costs and other related purchases that may occur in fiscal year 2010 through our
available existing cash and investments, our expected cash flows from operations during the next fiscal year and available borrowing facilities.

Our
line of credit matures in July 2009. Although we have no current indication that the related bank will not extend the term of our line of credit, the recent deterioration in the
credit markets could result in our inability to extend the term of the line of credit. Further, the financial institution that provided us with the line of credit recently announced that they will be
selling their banking division

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that
provides us with the line of credit to another financial institution. Although we have no indication that the pending sale will impact our ability to draw down on our line of credit or result in
our inability to extend the term of that line of credit beyond July 2009, it is possible that either of these events could occur. As of March 31, 2009, there is a $4.0 million
outstanding balance under the existing line of credit. We have approximately $16.1 million of available cash and investments as of March 31, 2009. We believe that if (a) we are
unable to draw down additional funds through our line of credit, (b) we were required to pay down the existing line of credit or (c) we were unable to extend the term of the line of
credit beyond July 2009, we could sufficiently satisfy our operating requirements for at least the next twelve months utilizing our available cash, investments and estimated cash generated through
operations in fiscal year 2010.

Cash Flows from Operating Activities and Investing Activities:

Our cash flows from operating and investing activities for each of the three fiscal years presented are as follows (amounts in table
may not sum due to rounding):

(In millions)
Year Ended March 31,2009

2008

2007Net cash provided by operating activities

$
8.5

$
8.2

$
18.9Cash flows from investing activities:Payment for business acquisitions, net of cash acquired








(0.0
)Purchase of marketable securities


(2.0
)

(2.8
)

(26.3
)Redemption of marketable securities


2.8


11.2


27.8Purchases of equipment and furniture


(2.7
)

(2.1
)

(1.8
)Purchase of intangible assets


(0.8
)

(0.4
)

Payment of related party note arising from business acquisition


(0.0
)

(0.6
)

(0.6
)Net cash provided by (used in) investing activities

$
(2.7
)
$
5.3

$
(0.9
)


Cash flows from operating activities

The changes in cash flows from operating activities during fiscal year 2009 compared to the prior fiscal year primarily reflect the
following:



Cash
flows from operating activities during fiscal year 2009 were significantly higher as compared to the operating loss incurred in fiscal year 2009 as a result of non-cash
goodwill, intangible and other

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asset
impairment charges. If the economic environment worsens, it is reasonably possible that we may be required to incur similar non-cash impairment charges in the future.

The
decrease in cash provided by operating activities during fiscal year 2008 as compared to 2007 is primarily related to the following:



Cash flows from investing activities

Cash used in investing activities was $2.7 million during fiscal year 2009. We received approximately $0.8 million of
cash from net redemptions of marketable securities. Approximately $2.7 million of cash was used for capital expenditures primarily to acquire additional electronic storage equipment for our
Transactional TV segment and to upgrade certain administrative hardware and software, such as our financial reporting system. We also used approximately $0.8 million to purchase intangible
assets within our Direct-to-Consumer segment. We expect cash used for capital expenditures and intangible asset purchases to be lower in fiscal year 2010
and will primarily consist of purchases necessary to retain our current infrastructure service level and support the international distribution growth within the Transactional TV segment.

The
increase in cash provided by investing activities during fiscal year 2008 is primarily related to the net $8.4 million of cash received from the redemption of marketable
securities. This cash was primarily used to pay quarterly shareholder dividends and for the purchase of approximately 621,000 shares of common stock at an average price of $6.24 per share
through our stock repurchase program as reflected in the financing activities section of the consolidated statements of cash flows discussed below. Capital expenditures of $2.1 million
primarily relate to purchases of servers and editing equipment to maintain our Digital Broadcast Center and computers, and we paid $0.4 million primarily related to our purchase of the
intellectual property rights of for the IPTV set-top boxes. The related party note payable disbursements during each period presented were paid to the former principals of MRG from whom we
acquired the Film Production segment.

Net
cash used in investing activities was $0.9 million in fiscal year 2007. Cash disbursements in fiscal year 2007 primarily included capital expenditures for the purchase of
editing equipment, computers, servers, software, encryption equipment for new cable launches, a storage area network system, and an archival storage system. These cash disbursements were partially
offset by cash receipts associated with the net redemption of $1.5 million of marketable securities.

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Cash Flows from Financing Activities:

Our cash flows from financing activities for each of the three fiscal years presented are as follows (amounts in table may not sum due
to rounding):

(In millions)
Year Ended March 31,2009

2008

2007Cash flows from financing activities:Purchases of common stock

$
(9.1
)
$
(3.9
)
$
(2.2
)Payment of dividends


(3.0
)

(9.0
)

(14.6
)Proceeds from line of credit


4.0





Proceeds from stock option and warrant exercises





0.5


2.8Excess tax (shortfall) benefit from option/warrant exercises





(0.1
)

0.8Net cash used in financing activities

$
(8.0
)
$
(12.5
)
$
(13.2
)


Net
cash used in financing activities during fiscal year 2009 includes $9.1 million for the purchase of approximately 4.3 million shares of our common stock and
$3.0 million in payments for cash dividends that were declared in the fourth quarter of fiscal year 2008 and paid in the first quarter of fiscal year 2009. We borrowed $4.0 million from
our line of credit to support our working capital needs.

Net
cash used in financing activities during fiscal year 2008 reflects $9.0 million in payments for quarterly cash dividends and $3.9 million for the purchase of
approximately 0.6 million shares of common stock through our stock repurchase plan. This use of cash was slightly offset by $0.5 million in proceeds from the exercise of stock options.
The excess tax (shortfall) benefit relates to the tax deductions that we received upon exercise of an option by an employee or non-employee director in excess of those anticipated at the
time of the option grant, and amounts were immaterial in fiscal year 2008.

Net
cash used in financing activities during fiscal year 2007 primarily includes the payment of a special dividend in the amount of $0.60 per share, or $14.6 million, in February
2007. We also used $2.2 million of cash to repurchase approximately 0.3 million shares of our common stock during the quarter ended September 30, 2006 at an average price of $8.64
per share. These cash disbursements were partially
offset by $2.8 million in proceeds from the exercise of stock options during the fiscal year and an excess tax benefit of $0.8 million related to tax deductions we received upon the
exercise of options by employees and non-employee directors.

Stock Repurchase and Cash Dividends

In June 2008, our Board of Directors extended a share repurchase plan allowing for the repurchase of approximately 1.1 million
shares of common stock through June 2010. During the six month period ended September 30, 2008, we substantially completed the share repurchase plan and repurchased approximately
1.1 million shares for a total purchase price of approximately $4.3 million.

On
November 14, 2008, we entered into a Stock Purchase Agreement pursuant to which a shareholder agreed to sell and we agreed to purchase approximately 2.6 million shares
of our common stock for a cash purchase price of $1.55 per share or an aggregate purchase price for all of the shares of approximately $4.1 million. We funded the acquisition of the shares with
available cash.

On
March 11, 2009, we purchased through one broker in an unsolicited single block trade approximately 0.5 million shares of our common stock for a cash purchase price of
$1.30 per share, or an aggregate purchase price for all of the shares of approximately $0.7 million. The acquisition was funded with available cash. The acquisition was approved by our Board of
Directors and was effected

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in
a manner intended to comply with the safe harbor provisions provided by Rule 10b-18 under the Securities Exchange Act of 1934.

On
December 7, 2006, our Board of Directors declared a special dividend of $0.60 per share. We paid this dividend in February 2007 to shareholders of record on January 15,
2007. During each of the quarters in fiscal year 2008, our Board of Directors declared a quarterly cash dividend of $0.125 per share of common stock. We paid approximately $9.0 million in cash
dividends through March 31, 2008. Additionally, as of March 31, 2008, we had a dividend payable of $3.0 million that was subsequently paid in April 2008. The Board of Directors
did not declare a quarterly dividend during fiscal year 2009, and the payment of future quarterly dividends is at the discretion of the Board of Directors.

Although
we are under no obligation and currently have no plans to effect any further stock repurchases or dividends, we may seek to make additional repurchases from time to time as
market conditions warrant, through open market purchases, negotiated transactions, or in such other manner
as may be deemed appropriate by us and our Board of Directors. Additionally, we will also continue to evaluate other available methods to enhance shareholder value, whether in the form of cash
dividends or otherwise.

Borrowing Arrangements

In July 2008, we obtained a $9.0 million line of credit from a third-party financial institution. Amounts borrowed under the
line of credit can be used to support our short-term working capital needs. The line of credit is secured by our trade accounts receivable and will mature in July 2009. Per the contractual
loan agreement, borrowings under the line of credit are based on the greater of the current prime rate less 0.13% or 5.75%. The terms of the line of credit include certain defined negative and
affirmative covenants customary for facilities of this type, and we were in compliance with the covenants at March 31, 2009. We made borrowings under the line of credit during the third quarter
of fiscal year 2009 to support our working capital needs, and the outstanding balance as of March 31, 2009 was $4.0 million.

Commitments and Contingencies

Contractual Cash Obligations

The following table reflects our contractual cash obligations as of March 31, 2009 for each of the fiscal year time periods
specified (amounts may not sum due to rounding):

Payments Due by Period (in millions):Contractual Obligations

Total

2010

2011-2012

2013-2014

2015 and thereafterOperating lease obligations

$
6.0

$
2.1

$
2.9

$
1.0

$
Vendor obligations


13.1


4.5


3.0


2.1


3.5Line of credit


4.0


4.0








Employment contract obligations


7.9


4.6


3.3





Total

$
31.0

$
15.2

$
9.2

$
3.1

$
3.5


For
the purposes of this table, contractual obligations are defined as agreements that are enforceable and legally binding and that specify all significant terms, such as fixed or
minimum services to be purchased and the approximate timing of the transaction. Obligations to acquire specified quantities of movie license rights that are subject to the delivery of the related
movies are included in vendor obligations because we estimate that the movies will be delivered in the specified time periods.

We
maintain non-cancelable leases for office space and equipment under various operating leases. The leases for office space expire through November 2013 and contain annual
Consumer Price Index

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escalation
clauses. Our Transactional TV segment has entered into direct lease agreements that expire through December 2010 with an unrelated party for the use of transponders to broadcast its
channels on satellites. As the lessee of transponders under the transponder agreements, we are subject to arbitrary refusal of service by the service provider if that service provider determines that
the content being transmitted by us is harmful to the service provider's name or business. Any such service disruption would substantially and adversely affect the financial position and results of
operations. We also bear the risk that the access of their networks to transponders may be restricted or denied if a governmental authority commences an investigation concerning the content of the
transmissions. Additionally, cable operators may be reluctant to carry less edited or partially edited adult programming on their systems. If either of the above scenarios occurred, it could adversely
affect our financial position and results of operations. We had no equipment under capital lease at March 31, 2009 or 2008.

From
time to time, we enter into arrangements with movie studios to acquire license rights for a fixed and/or minimum quantity of movies over various purchase periods as defined by the
agreements. Additionally, we are party to certain uplinking, transport and marketing services that contractually obligate us to receive services over specified terms as per these arrangements. We are
also obligated to make future payments associated with our purchase of intellectual property and patent rights. These contractual obligations are reflected in the above table as vendor obligations.

We
have recorded long-term income taxes payable of $0.2 million for uncertain tax positions, reduced by the associated federal deduction for state taxes. We are unable
to reliably estimate the timing of future payments, if any, related to these uncertain tax positions. Therefore, the amounts have been excluded from the above table.

Uncertain Tax Positions

In accordance with FIN No. 48,Accounting for Uncertainty in Income Taxes-an interpretation
of FASB Statement No. 109, we had total unrecognized tax benefits of approximately $0.2 million at March 31, 2009 that are not expected to be settled
within one year and have been classified within long-term taxes payable. If we were to prevail or the uncertainties were settled in our favor for all uncertain tax positions, the net
effect is estimated to be a benefit to tax expense of approximately $0.2 million. As of March 31, 2009, we had accrued immaterial amounts of interest expense related to uncertain tax
position liabilities.

During
fiscal year 2009, the statute of limitations expired on approximately $1.6 million of uncertain tax positions resulting in a decline in the uncertain tax position balance
as reflected in the current portion of taxes payable. This reversal of the uncertain tax positions resulted in a $0.4 million reduction in our current period tax expense and a
$0.4 million reversal of related interest expense. Approximately $1.1 million of the reversal of the uncertain tax position liabilities was recorded as an increase to additional
paid-in capital because the amount was originally recorded as a reduction of additional paid-in capital and had no impact on income tax expense.

The
aggregate change in the balance of the unrecognized tax benefits during fiscal year 2009 was as follows (in thousands):

Beginning balance at April 1, 2008

$
1,838Expiration of statute of limitations in the current year


(1,598
)Other


2Ending balance at March 31, 2009

$
242


We
file U.S. federal and state income tax returns. During fiscal year 2009, we concluded an audit by the Internal Revenue Service ("IRS") for the fiscal year 2007 tax year, and
the IRS proposed no changes to the fiscal year 2007 tax return in connection with the audit. With few exceptions, we are no

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longer
subject to examination of our federal and state income tax returns for years prior to fiscal years 2005 and 2000, respectively.

RECENT ACCOUNTING PRONOUNCEMENTS

See Recently Issued Accounting Pronouncements in Note 1Organization and Summary of Significant Accounting Policies
within the Company's Financial Statements and Supplementary Data commencing on page F-2 herein.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Market Risk.The Company's exposure to market risk is principally confined to cash in bank accounts, money market accounts and
certificates of
deposit, which have short maturities and, therefore, minimal and immaterial market risk.

Interest Rate Sensitivity.Changes in interest rates could impact our anticipated interest income on cash, cash equivalents and
marketable
securities. An adverse change in interest rates in effect at March 31, 2009 would not have a material impact on the fair value of the marketable securities or the Company's net loss or cash
flows.

Changes
in interest rates could also impact the amount of interest we pay on borrowings under our line of credit. A 10% adverse change in the interest rates on borrowings under our line
of credit would not have a material impact on the Company's interest expense.

Foreign Currency Exchange Risk.The Company does not have any material foreign currency transactions.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The consolidated financial statements of New Frontier Media, Inc. and its subsidiaries, including the notes thereto and the
report of independent accountants therein, commence at page F-2 of this Report and are incorporated herein by reference.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

None.

ITEM 9A.    CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Based on management's evaluation (with the participation of our Chief Executive Officer ("CEO") and Chief Financial Officer ("CFO")),
as of the end of the period covered by this report, our CEO and CFO have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and
15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")), are effective to provide reasonable assurance that information required to be disclosed by us in
reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms, and is accumulated and communicated to
management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes to our internal control over financial reporting (as defined in Rules 13a-15(f) and
15d-15(f) under the Exchange Act) that occurred during the period covered by this

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report
that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Management Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in
Rules 13a-15(f) and 15d-15(f) under the Exchange Act) to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of
financial statements for external purposes in accordance with U.S. generally accepted accounting principles.

Management
assessed our internal control over financial reporting as of March 31, 2009, the end of our fiscal year. Management based its assessment on criteria established in Internal ControlIntegrated
Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission. Management's
assessment included evaluation of elements such as the design and operating effectiveness of key financial reporting controls, process documentation, accounting policies, and our overall control
environment.

Based
on the assessment, management has concluded that our internal control over financial reporting was effective as of the end of the fiscal year to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external reporting purposes in accordance with U.S. generally accepted accounting principles. We
reviewed the results of management's assessment with the Audit Committee of our Board of Directors.

Our
independent registered public accounting firm, Grant Thornton LLP, independently assessed the effectiveness of the Company's internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

Our management, including the CEO and CFO, does not expect that our disclosure controls or our internal control over financial
reporting will prevent or detect all errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system's
objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further,
because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues
and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple
error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of
controls is based in part on certain assumptions about the likelihood of future
events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to
future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To
the Board of Directors and Shareholders of



We have audited New Frontier Media, Inc. (a Colorado corporation) and Subsidiaries' internal control over financial reporting as
of March 31, 2009, based on criteria established inInternal ControlIntegrated Frameworkissued by the Committee of Sponsoring
Organizations of the Treadway Commission ("COSO"). New Frontier Media, Inc. and Subsidiaries' management is responsible for maintaining effective internal control over financial reporting and
for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management Report on Internal Control over Financial Reporting. Our responsibility is to
express an opinion on New Frontier Media, Inc. and Subsidiaries' internal control over financial reporting based on our audit.

We
conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A
company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In
our opinion, New Frontier Media, Inc. and Subsidiaries maintained, in all material respect, effective internal control over financial reporting as of March 31, 2009
based on criteria established inInternal ControlIntegrated Frameworkissued by COSO.

We
also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of New Frontier
Media, Inc. and Subsidiaries as of March 31, 2009 and 2008, and the related consolidated statements of operations, comprehensive income (loss), shareholders' equity and cash flows for
each of the three years in the period ended March 31, 2009 and our report dated June 5, 2009 expressed an unqualified opinion on those financial statements.

/s/
GRANT THORNTON LLP

Denver,
Colorado
June 5, 2009

49

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Table of Contents

ITEM 9B.    OTHER INFORMATION.

None.

PART III.

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

Incorporated by reference to "Information about the Nominees" in the definitive proxy statement to be filed with the SEC relating to
the registrant's Annual Meeting of Shareholders expected to be held on or about August 24, 2009.

Please
see "Executive Officers of the Registrant" in Part I, Item 1 of this form.

All
of our directors, officers and employees are subject to a Code of Business Conduct and Ethics, and our financial management, including our principal executive, financial and
accounting officers, are also subject to an additional Code of Ethics for Financial Management, each of which codes are available for review under the Corporate Governance link in the Investor
Relations portion of the Company's website:www.noof.com. Any amendments to any of the provisions of the codes that are applicable to our principal
executive, financial or accounting officers and are required under applicable laws, rules and regulations to be disclosed publicly will be posted for review in the above identified area of our
website, and any waivers of such provisions or similar provisions applicable to our directors will be disclosed on Form 8-K as required by the applicable rules of The Nasdaq Stock
Market, LLC.

ITEM 11.    EXECUTIVE COMPENSATION.

Incorporated by reference to "Compensation Discussion and Analysis," "Compensation Committee Report," "Summary Compensation Table,"
"Grants of Plan-Based Awards," "Outstanding Equity Awards at 2009 Fiscal Year-End," "Option Exercises and Stock Vested in Fiscal 2009," "Potential Payments Upon Termination"
and "Non-management Directors' Compensation for Fiscal 2009" in the definitive proxy statement to be filed with the SEC relating to the registrant's Annual Meeting of Shareholders expected
to be held on or about August 24, 2009.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.

Incorporated by reference to "Security Ownership of Certain Beneficial Owners and Management" and "Securities Authorized for Issuance
Under Equity Compensation Plans" in the definitive proxy statement to be filed with the SEC relating to the registrant's Annual Meeting of Shareholders expected to be held on or about
August 24, 2009.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE.

Incorporated by reference to "Certain Relationships and Related Transactions" and "Director Independence" in the definitive proxy
statement to be filed with the SEC relating to the registrant's Annual Meeting of Shareholders expected to be held on or about August 24, 2009.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES.

Incorporated by reference to "Audit Fees and All Other Fees" in the definitive proxy statement to be filed with the SEC relating to the
registrant's Annual Meeting of Shareholders expected to be held on or about August 24, 2009.

50

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PART IV.

ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

The following documents are filed as part of this report:

1)    FINANCIAL STATEMENTS

The financial statements listed in the Table of Contents to Consolidated Financial Statements are filed as part of this report.

2)    FINANCIAL STATEMENT SCHEDULES

All schedules have been included in the Consolidated Financial Statements, Notes thereto, or Supplemental Information Schedules.

3)    EXHIBITS

| |       |  |                                                                                                                                                                                                                                                                   
| | ----- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|
| | 3.01  |  | Amended and Restated Articles of Incorporation of the Company(1)                                                                                                                                                                                                  
| |       |  |                                                                                                                                                                                                                                                                   
| | 3.02  |  | Amended and Restated Bylaws of the Company(2)                                                                                                                                                                                                                     
| |       |  |                                                                                                                                                                                                                                                                   
| | 4.01  |  | Form of Common Stock Certificate(3)                                                                                                                                                                                                                               
| |       |  |                                                                                                                                                                                                                                                                   
| | 4.02  |  | Amended and Restated Rights Agreement between New Frontier Media, Inc. and Corporate Stock Transfer, Inc., as rights agent(4)                                                                                                                                     
| |       |  |                                                                                                                                                                                                                                                                   
| | 4.03  |  | Form of Certificate of Designation, Preferences and Rights of Series A Junior Participating Preferred Stock, together with the related Rights Certificate, included as Appendices A and B to the Rights
Agreement incorporated by reference herein as Exhibit 4.02
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.01 |  | Lease Agreement for premises at 5435 Airport Boulevard, Boulder CO(5)                                                                                                                                                                                             
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.02 |  | Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Transponder Service(6)                                                                                                                                                 
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.03 |  | Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(6)                                                                                                                                               
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.04 |  | Amendment Number One to Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(6)                                                                                                                       
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.05 |  | License Agreement between Colorado Satellite Broadcasting, Inc. and Metro Global Media, Inc.(6)                                                                                                                                                                   
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.06 |  | Amendment Number Two to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(7)                                                                                                                   
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.07 |  | Amendment Number One to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Transponder Service(8)                                                                                                                     
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.08 |  | Amendment Number Four to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(9)                                                                                                                  
| |       |  |                                                                                                                                                                                                                                                                   
| | 10.09 |  | Office Lease Agreement between New Frontier Media, Inc. and Northview Properties, LLC(9)                                                                                                                                                                          

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| |       |   |                                                                                                                                                                                                 
| | ----- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|
| |       |   |                                                                                                                                                                                                 
| | 10.10 |   | Lease Modification Agreement between New Frontier Media, Inc. and LakeCentre Plaza Limited, LLLP(9)                                                                                             
| |       |   |                                                                                                                                                                                                 
| | 10.11 |   | Catalog License Agreement between Pleasure Productions, Inc. and Colorado Satellite Broadcasting, Inc.(9)                                                                                       
| |       |   |                                                                                                                                                                                                 
| | 10.12 |   | Telecommunications Services Agreement between WilTel Communications, LLC and Colorado Satellite Broadcasting, Inc.(10)                                                                          
| |       |   |                                                                                                                                                                                                 
| | 10.13 |   | Amendment No. 3 to Contract Number T70112100 between Colorado Satellite Broadcasting, Inc. and Intelsat USA Sales Corp.(11)                                                                     
| |       |   |                                                                                                                                                                                                 
| | 10.14 | # | Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation(12)                                                                      
| |       |   |                                                                                                                                                                                                 
| | 10.15 | * | Summary of Director Compensation Arrangements(2)                                                                                                                                                
| |       |   |                                                                                                                                                                                                 
| | 10.16 | * | 1998 Incentive Stock Plan(13)                                                                                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.17 | * | 1999 Incentive Stock Plan(14)                                                                                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.18 | * | Millennium Incentive Stock Option Plan(15)                                                                                                                                                      
| |       |   |                                                                                                                                                                                                 
| | 10.19 | * | 2001 Incentive Stock Plan(16)                                                                                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.20 | * | 2007 Stock Incentive Plan(17)                                                                                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.21 | * | Form of Award Agreements under 2007 Stock Incentive Plan(18)                                                                                                                                    
| |       |   |                                                                                                                                                                                                 
| | 10.22 | * | Amended and Restated Independent Contractor Agreement, dated November 7, 2007, between New Frontier Media, Inc. and Matthew Pullam(19)                                                          
| |       |   |                                                                                                                                                                                                 
| | 10.23 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Michael Weiner(2)                                                                                                
| |       |   |                                                                                                                                                                                                 
| | 10.24 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Grant Williams(2)                                                                                                
| |       |   |                                                                                                                                                                                                 
| | 10.25 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Ira Bahr(2)                                                                                                      
| |       |   |                                                                                                                                                                                                 
| | 10.26 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Ken Boenish(2)                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.27 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Marc Callipari(2)                                                                                                
| |       |   |                                                                                                                                                                                                 
| | 10.28 | * | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Scott Piper(2)                                                                                                   
| |       |   |                                                                                                                                                                                                 
| | 10.29 | # | Amended and Restated Affiliation Agreement for DTH Satellite Exhibition of Cable Network Programming by and between Colorado Satellite Broadcasting, Inc. and DirecTV, Inc.(19)                 
| |       |   |                                                                                                                                                                                                 
| | 10.30 |   | Business Loan Agreement, as supplemented (including related Promissory Note and Commercial Security Agreement), dated July 1, 2008 between New Frontier Media, Inc. and First Community Bank(20)
| |       |   |                                                                                                                                                                                                 
| | 10.31 |   | Stock Purchase Agreement, dated and effective as of November 13, 2008, by and between New Frontier Media, Inc. and Steel Partners II, L.P.(21)                                                  

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| |       |    |                                                                                                                                                                                             
| | ----- | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|
| |       |    |                                                                                                                                                                                             
| | 10.32 | ## | Affiliation Agreement, dated January 1, 2000 and as amended to date, between the Company and Time Warner Cable, a division of Time Warner Entertainment Company, L.P.                       
| |       |    |                                                                                                                                                                                             
| | 10.33 | ## | Video On Demand License Agreement, dated March 13, 2000 and as amended to date, between the Company and Time Warner Cable, a division of Time Warner Entertainment Company, L.P.            
| |       |    |                                                                                                                                                                                             
| | 10.34 | ## | Adult VOD License Agreement, dated October 18, 2002 and as amended to date, between Colorado Satellite Broadcasting, Inc. and Comcast Cable Communications, Inc.                            
| |       |    |                                                                                                                                                                                             
| | 10.35 | ## | Pleasure Service License Agreement, dated November 16, 2000 and as amended to date, between Colorado Satellite Broadcasting, Inc. and Comcast Programming, a division of Comcast Corporation
| |       |    |                                                                                                                                                                                             
| | 10.36 |    | First Amendment to Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation                                                   
| |       |    |                                                                                                                                                                                             
| | 10.37 | ## | Second Amendment to Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation                                                  
| |       |    |                                                                                                                                                                                             
| | 21.01 |    | Subsidiaries of the Company                                                                                                                                                                 
| |       |    |                                                                                                                                                                                             
| | 23.01 |    | Consent of Grant Thornton LLP                                                                                                                                                               
| |       |    |                                                                                                                                                                                             
| | 31.01 |    | CEO Certification pursuant to Rule 13a-14(a)/15d-14(a)                                                                                                                                      
| |       |    |                                                                                                                                                                                             
| | 31.02 |    | CFO Certification pursuant to Rule 13a-14(a)/15d-14(a)                                                                                                                                      
| |       |    |                                                                                                                                                                                             
| | 32.01 |    | Section 1350 Certification of CEO                                                                                                                                                           
| |       |    |                                                                                                                                                                                             
| | 32.02 |    | Section 1350 Certification of CFO                                                                                                                                                           
| |       |    |                                                                                                                                                                                             

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53

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Table of Contents

54

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Table of Contents



SIGNATURES.

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

NEW FRONTIER MEDIA, INC.By:

/s/ MICHAEL WEINERName:

Michael WeinerTitle:

Chief Executive OfficerDate:

June 12, 2009


Pursuant
to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on
the dates indicated.

Name and Capacity



Date/s/ MICHAEL WEINERName:

Michael Weiner



June 12, 2009Title:

Chief Executive Officer and Chairman of the Board(Principal Executive Officer)/s/ GRANT WILLIAMSName:

Grant Williams



June 12, 2009Title:

Chief Financial Officer(Principal Financial Officer and Principal
Accounting Officer)/s/ MELISSA HUBBARDName:

Melissa Hubbard



June 12, 2009Title:

Director/s/ ALAN ISAACMANName:

Alan Isaacman



June 12, 2009Title:

Director/s/ DAVID NICHOLASName:

David Nicholas



June 12, 2009Title:

Director/s/ WALTER TIMOSHENKOName:

Walter Timoshenko



June 12, 2009Title:

Director/s/ HIRAM WOOName:

Hiram Woo



June 12, 2009Title:

Director


55

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        TABLE OF CONTENTS



PageReport of Independent Registered Public Accounting Firm

F-2Consolidated Balance Sheets

F-3Consolidated Statements of Operations

F-4Consolidated Statements of Comprehensive Income (Loss)

F-5Consolidated Statements of Shareholders' Equity

F-6Consolidated Statements of Cash Flows

F-7Notes to Consolidated Financial Statements

F-9SUPPLEMENTAL INFORMATION

F-41Valuation and Qualifying AccountsSchedule II

F-41


F-1

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Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To
the Board of Directors and Shareholders of



We have audited the accompanying consolidated balance sheets of New Frontier Media, Inc. (a Colorado corporation) and
Subsidiaries as of March 31, 2009 and 2008, and the
related consolidated statements of operations, comprehensive income (loss), shareholders' equity, and cash flows for each of the three years in the period ended March 31, 2009. Our audits of
the basic financial statements included the financial statement schedule listed in the index appearing under Schedule IIValuation and Qualifying
Accounts. These financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these
financial statements and financial statement schedule based on our audits.

We
conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our opinion.

In
our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of New Frontier Media, Inc. and
Subsidiaries as of March 31, 2009 and 2008, and the results of their operations and their cash flows for each of the three years in the period ended March 31, 2009, in conformity with
accounting principles generally accepted in the United States of America. Also in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements
taken as a whole, presents fairly, in all material respects, the information set forth therein.

As
discussed in Note 9 to the consolidated financial statements, the Company adopted the provisions of Financial Accounting Standards Board (FASB) Interpretation No. 48, Accounting for Uncertainty in Income
Taxesan interpretation of FASB Statement No. 109effective April 1, 2007.

We
also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), New Frontier Media, Inc. and Subsidiaries' internal
control over financial reporting as of March 31, 2009, based on criteria established inInternal ControlIntegrated Frameworkissued
by the Committee of Sponsoring Organizations of the Treadway Commission, and our report dated June 5, 2009, expressed an unqualified opinion thereon.

/s/
GRANT THORNTON LLP

Denver,
Colorado
June 5, 2009

F-2

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        CONSOLIDATED BALANCE SHEETS        (in thousands, except par values)

March 31,2009

2008AssetsCurrent assets:Cash and cash equivalents

$
16,049

$
18,325Restricted cash


16


38Marketable securities


90


930Accounts receivable, net of allowance for doubtful accounts of $308 and $169, at March 31, 2009 and 2008, respectively


10,242


13,873Taxes receivable


683


Deferred tax assets


358


620Prepaid and other assets


1,652


1,899Total current assets


29,090


35,685Equipment and furniture, net


5,573


4,774Prepaid distribution rights, net


10,933


10,381Recoupable costs and producer advances, net


4,999


2,448Film costs, net


6,672


7,626Goodwill


8,599


18,608Other identifiable intangible assets, net


1,630


3,120Other assets


1,043


1,019Total assets

$
68,539

$
83,661Liabilities and shareholders' equityCurrent liabilities:Accounts payable

$
2,144

$
2,937Dividend payable





2,982Taxes payable





760Producers payable


950


1,012Deferred revenue


737


984Accrued compensation


1,188


1,817Deferred producer liabilities


1,970


2,862Short-term debt


4,000


Accrued and other liabilities


2,112


2,257Total current liabilities


13,101


15,611Deferred tax liabilities


903


795Taxes payable


242


216Other long-term liabilities


718


1,002Total liabilities


14,964


17,624Commitments and contingenciesShareholders' equity:Preferred stock, $.10 par value, 4,999 shares authorized, no shares issued and outstanding





Common stock, $.0001 par value, 50,000 shares authorized, 19,494 and 23,775 shares issued and outstanding, at March 31, 2009 and 2008,
respectively


2


2Additional paid-in capital


54,702


61,854Retained earnings (accumulated deficit)


(997
)

4,191Accumulated other comprehensive loss


(132
)

(10
)Total shareholders' equity


53,575


66,037Total liabilities and shareholders' equity

$
68,539

$
83,661


Refer to Notes to Consolidated Financial Statements.

F-3

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        CONSOLIDATED STATEMENTS OF OPERATIONS        (in thousands, except per share amounts)

Year Ended March 31,2009

2008

2007Net sales

$
52,654

$
55,911

$
63,271Cost of sales


17,060


17,686


19,631Gross margin


35,594


38,225


43,640Operating expenses:Sales and marketing


8,601


7,239


6,750General and administrative


17,570


16,748


17,128Charge for goodwill impairment


10,009





Charge for restructuring and asset impairments other than goodwill


2,424


1,150


533Total operating expenses


38,604


25,137


24,411Operating income (loss)


(3,010
)

13,088


19,229Other income (expense):Interest income


208


711


1,241Interest expense


(221
)

(157
)

(229
)Reversal of interest expense for uncertain tax positions


429





Other income, net


2


97


64Total other income


418


651


1,076Income (loss) before provision for income taxes


(2,592
)

13,739


20,305Provision for income taxes


(2,596
)

(5,079
)

(7,996
)Net income (loss)

$
(5,188
)
$
8,660

$
12,309Basic income (loss) per share

$
(0.24
)
$
0.36

$
0.51Diluted income (loss) per share

$
(0.24
)
$
0.36

$
0.51Dividends declared per share

$


$
0.50

$
0.60


Refer
to Notes to Consolidated Financial Statements.

F-4

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)        (in thousands)

Year Ended March 31,2009

2008

2007Net income (loss)

$
(5,188
)
$
8,660

$
12,309Other comprehensive income (loss), net of tax:Unrealized gain on available-for-sale marketable securities


10


20


44Currency translation adjustment


(132
)




Total comprehensive income (loss)

$
(5,310
)
$
8,680

$
12,353


Refer
to Notes to Consolidated Financial Statements.

F-5

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY        (in thousands, except per share amounts)

Common Stock
$.0001 Par ValueRetained
Earnings
(Accumulated
Deficit)

Accumulated
Other
Comprehensive
Income (Loss)Additional
Paid-In
CapitalShares

Amounts

TotalBalance at March 31, 2006


23,650

$
2

$
61,488

$
9,829

$
(74
)
$
71,245Exercise of stock options/warrants


902





2,802








2,802Tax benefit for stock option/warrant exercises








1,027








1,027Purchases of common stock


(250
)




(2,160
)







(2,160
)Share-based compensation








1,034








1,034Unrealized gain on available-for-sale securities














44


44Net income











12,309





12,309Declared dividend ($0.60 per share)











(14,602
)




(14,602
)Balance at March 31, 2007


24,302


2


64,191


7,536


(30
)

71,699Exercise of stock options/warrants


94





511








511Tax benefit for stock option/warrant exercises








120








120Purchases of common stock


(621
)




(3,874
)







(3,874
)Share-based compensation








906








906Unrealized gain on available-for-sale securities














20


20Net income











8,660





8,660Declared dividend ($0.50 per share)











(12,005
)




(12,005
)Balance at March 31, 2008


23,775


2


61,854


4,191


(10
)

66,037Purchases of common stock


(4,281
)




(9,058
)







(9,058
)Share-based compensation








902








902Reversal of tax benefit for stock option forfeitures/cancellations








(54
)







(54
)Reversal of uncertain tax position for capital transaction








1,058








1,058Unrealized gain on available-for-sale securities














10


10Currency translation adjustment














(132
)

(132
)Net loss











(5,188
)




(5,188
)Balance at March 31, 2009


19,494

$
2

$
54,702

$
(997
)
$
(132
)
$
53,575


Refer to Notes to Consolidated Financial Statements.

F-6

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        CONSOLIDATED STATEMENTS OF CASH FLOWS        (in thousands)

Year Ended March 31,2009

2008

2007Cash flows from operating activities:Net income (loss)

$
(5,188
)
$
8,660

$
12,309Adjustments to reconcile net income (loss) to net cash provided by operating activities:Depreciation and amortization


9,102


8,285


11,554Tax benefit from option/warrant exercises





227


268Share-based compensation


902


906


1,034Deferred taxes


212


(288
)

(1,016
)Charge for goodwill impairment


10,009





Charges for asset impairments other than goodwill


2,235


1,150


533Reversal of uncertain tax positions


(429
)




Reversal of interest expense for uncertain tax positions


(429
)




Changes in operating assets and liabilitiesAccounts receivable


3,631


(1,624
)

146Accounts payable


(458
)

694


(209
)Prepaid distribution rights


(4,171
)

(4,553
)

(4,152
)Capitalized film costs


(2,762
)

(4,093
)

(2,626
)Deferred revenue


(247
)

95


135Producers payable


(62
)

(37
)

503Taxes receivable and payable, net


182


237


(1,296
)Accrued compensation


(629
)

(1,481
)

1,441Recoupable costs and producer advances, net


(2,751
)

(1,360
)

(169
)Other assets and liabilities


(642
)

1,366


421Net cash provided by operating activities


8,505


8,184


18,876Cash flows from investing activities:Payment for business acquisitions, net of cash acquired








(18
)Purchase of marketable securities


(2,011
)

(2,828
)

(26,340
)Redemption of marketable securities


2,846


11,201


27,806Purchases of equipment and furniture


(2,700
)

(2,058
)

(1,786
)Purchase of intangible assets


(810
)

(400
)

Payment of related party note arising from business acquisition


(21
)

(626
)

(603
)Net cash provided by (used in) investing activities


(2,696
)

5,289


(941
)Cash flows from financing activities:Purchases of common stock


(9,058
)

(3,874
)

(2,160
)Payment of dividends


(2,982
)

(9,023
)

(14,602
)Proceeds from line of credit


4,000





Proceeds from stock option and warrant exercises





511


2,802Excess tax (shortfall) benefit from option/warrant exercises





(107
)

759Net cash used in financing activities


(8,040
)

(12,493
)

(13,201
)Net increase (decrease) in cash and cash equivalents


(2,231
)

980


4,734Effect of exchange rate changes on cash and cash equivalents


(45
)




Cash and cash equivalents, beginning of year


18,325


17,345


12,611Cash and cash equivalents, end of year

$
16,049

$
18,325

$
17,345


Refer to Notes to Consolidated Financial Statements.

F-7

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(in thousands)

Year Ended March 31,2009

2008

2007Supplemental cash flow data:Interest paid

$
73

$
26

$
1Income taxes paid

$
2,452

$
5,533

$
9,285Noncash investing and financing activities:Increase in goodwill for final valuation of purchased intangibles, deferred tax liability and other adjustments

$


$


$
1,846Escrow funds included in restricted cash used to settle liabilities related to business acquisition

$


$
1,660

$
904Increase in other identifiable intangible assets, net, for the purchase of intellectual property and a patent

$


$
661

$



Refer
to Notes to Consolidated Financial Statements.

F-8

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization

New Frontier Media, Inc. is a publicly traded holding company for its operating subsidiaries which are reflected in the
Transactional TV, Film Production, Direct-to-Consumer and Corporate Administration segments.

Transactional TV Segment

The Transactional TV segment is a leading provider of adult programming to cable multiple system operators ("MSOs") and direct
broadcast satellite ("DBS") providers. The Transactional TV segment is able to provide a variety of editing styles and programming mixes to a broad range of consumers. Ten Sales, Inc., which is
also reflected within the operating results of the Transactional TV segment, is responsible for selling the segment's services.

Film Production Segment

The Film Production segment derives its revenue from two principal businesses: a) the production and distribution of original
motion pictures known as erotic thrillers, horror movies, and erotic, event styled content (collectively, "owned content") which is provided through MRG Entertainment and b) the licensing of
third party films in international and domestic markets where it acts as a sales agent for the product ("repped content") which is provided through Lightning Entertainment Group. This segment also
periodically provides contract film production services to major Hollywood studios ("producer-for-hire" arrangements).

Direct-to-Consumer Segment

The Direct-to-Consumer segment primarily derives revenue by aggregating and reselling adult content through
consumer websites. This segment also launched new product test initiatives in early fiscal year 2009 including the development of a set-top box and internet protocol television ("IPTV")
business model which allows consumers to access adult content through the internet and view the content on television using a set-top box. Based on lower than expected subscriber additions
for the IPTV service and other considerations during the second half of fiscal year 2009, the Company restructured the operations of this segment in March 2009 to reduce the resources allocated
to new product offering operations.

Corporate Administration Segment

Expenses reported as Corporate Administration include all costs associated with the operation of the public holding company, New
Frontier Media, Inc., that are not directly allocable to the Transactional TV, Film Production, or Direct-to-Consumer segments. These costs include, but are not limited
to, legal and accounting expenses, insurance, registration and filing fees with NASDAQ, executive employee costs, and the Securities and Exchange Commission ("SEC"), investor relations and printing
costs associated with the Company's public filings and shareholder communications.

F-9

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Significant Accounting Policies

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of New Frontier Media, Inc. and its wholly owned
subsidiaries (collectively herein referred to as "New Frontier Media," the "Company," and other similar pronouns). All intercompany accounts, transactions and profits have been eliminated in
consolidation.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires the Company to make
estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. The accounting estimates that require the Company's most significant,
difficult and subjective judgments include:



The
Company bases its estimates and judgments on historical experience and on various other factors that are considered reasonable under the circumstances, the results of which form the
basis for making judgments that are not readily apparent from other sources. Actual results could differ materially from these estimates.

Reclassifications

Certain prior year amounts have been reclassified to conform with the current year presentation, including approximately
$0.1 million and $0.2 million of certain prepaid distribution rights amortization expense which was reclassified in fiscal year 2008 and 2007, respectively,
from the Transactional TV segment's cost of sales to the Direct-to-Consumer segment's cost of sales in connection with a change in those segments' expense composition.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, cash in banks and cash equivalents, which are highly liquid investment instruments with
original maturities of less than 90 days.

F-10

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Restricted Cash

Restricted cash during the periods presented includes amounts that are contractually restricted in connection with agreements between
the Company and certain film producers.

FDIC Limits

The Company maintains cash deposits with major banks, which exceed federally insured limits. As of March 31, 2009, the Company
exceeded the federally insured limits by approximately $14.9 million. The Company periodically assesses the financial condition of the institutions and estimates that the risk of any loss is
low.

Marketable Securities

Short-term marketable securities are classified as available-for-sale securities and are stated at fair market
value. Marketable securities during the periods presented consist of certificates of deposit and municipal debt securities with varying maturity lengths of over 90 days.

Fair Value of Financial Instruments

The Company adopted Statement of Financial Accounting Standards ("SFAS") No. 157,Fair Value
Measurement, effective April 1, 2008 for all financial assets and liabilities and for nonfinancial assets and liabilities recognized or disclosed at fair value on a
recurring basis. There was no material impact on the Company's consolidated financial statements from the adoption of SFAS No. 157. For all other nonfinancial assets and liabilities, SFAS
No. 157 is effective for the first quarter of fiscal year 2010. In February 2008, the Financial Accounting Standards Board ("FASB") issued FASB Staff Position SFAS
No. 157-2,Effective Date of FASB Statement No. 157, which defers the application date of the provisions of SFAS
No. 157 for all nonfinancial assets and liabilities except for items that are recognized or disclosed at fair value in the financial statements on a recurring basis. Due to the deferral, the
Company has delayed the implementation of the provisions of SFAS No. 157 related to the fair value of goodwill, intangible assets with indefinite lives and nonfinancial long-lived
assets. SFAS No. 157 establishes a framework for measuring fair value in accordance with generally accepted accounting principles in the U.S. SFAS No. 157 is intended to enable the
readers of financial statements to assess the inputs used to develop those measurements by establishing a hierarchy for ranking the quality and reliability of the information used to determine fair
values. SFAS No. 157 requires that assets and liabilities carried at fair value be classified and disclosed in one of the following categories:



As
of March 31, 2009, the Company had $0.1 million of marketable securities. The fair value for these assets was determined through a Level 1 analysis and was based
on quoted market prices in active markets. The Company had no other financial assets and liabilities carried at fair value at March 31, 2009.

F-11

---



Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Accounts Receivable

The majority of the Company's accounts receivable are due from customers in the cable and satellite industries and from the film
distribution industry. Credit is extended based on an evaluation of a customer's financial condition and collateral is not required. Accounts receivable are stated at amounts due from customers net of
an allowance for doubtful accounts. Customer balances that remain outstanding longer than the contractual payment terms are considered past due. The Company determines its allowance for doubtful
accounts on a quarterly basis by considering a number of factors, including the length of time accounts receivable are past due, the Company's previous loss history, the customer's current ability to
pay its obligation to the Company, and the condition of the general economy and the cable, satellite and film distribution industries as a whole. Bad debt is reflected as a component of operating
expenses in the consolidated statements of operations. When a specific account receivable is determined to be uncollectible, the Company reduces both its accounts receivable and allowances for
uncollectible accounts accordingly.

Accounts
receivable balances associated with the Film Production segment's repped content include the entire license fee due to the Company from the licensee. Amounts collected for these
receivables are disbursed to the Company and the producers of the licensed films in accordance with the terms of the related producer agreements.

Inventory

Inventories are stated at the lower of cost or market, using the average cost method. Inventories at March 31, 2009 and 2008
consisted of IPTV set-top box finished goods. The inventory balance at March 31, 2009 and 2008 was $0.1 million and $0.2 million, respectively, and is reported within
prepaid and other assets in the current asset section on the consolidated balance sheet.

Equipment and Furniture

Equipment and furniture are stated at historical cost less accumulated depreciation. The cost of maintenance and repairs to equipment
and furniture is expensed as incurred, and significant additions and improvements are capitalized. The capitalized costs of leasehold and building improvements are depreciated using a
straight-line method over the estimated useful life of the assets or the term of the related leases, whichever is shorter. All other equipment and furniture assets are depreciated using a
straight-line method over the estimated useful life of the assets. At March 31, 2009, the estimated useful lives of equipment and furniture assets were as follows:

Furniture and fixtures


3 to 5 yearsComputers, equipment and servers


3 to 7 yearsLeasehold improvements


5 to 10 years


Prepaid Distribution Rights

The Transactional TV segment's content library consists of movie titles obtained through film licensing agreements. The Company
capitalizes the costs associated with the licenses as well as certain editing costs and amortizes these capitalized costs on a straight-line basis over the term of the licensing agreement
(generally 5 years). Under the applicable accounting literature, costs associated with such

F-12

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

license
agreements should be amortized using a basis that is consistent with the manner in which the related film revenue is expected to be recognized. The Company amortizes the cost of prepaid
distribution rights on a straight-line basis because each usage of the film is expected to generate similar revenue and the revenue for the films is expected to be recognized ratably over
the related license term. The Company regularly reviews and evaluates the appropriateness of amortizing film costs on a straight-line basis as opposed to an alternative method of
amortization such as an accelerated basis. Based on these analyses, the Company has determined that the amortization of the film library costs using a straight-line basis most accurately
reflects the manner in which the revenue for the related films will be recognized.

The
Company periodically reviews the content library and assesses whether the unamortized cost is less than the estimated fair market value of the libraries based on expected forecast
results. In the event that the unamortized costs exceed the estimated fair market value of the film libraries, the Company will expense the excess of the unamortized costs to reduce the carrying value
to the fair market value.

Recoupable Costs and Producer Advances

Recoupable costs and producer advances represent amounts paid by the Company that are expected to be subsequently recouped through the
collection of fees associated with the Company's licensing of repped content. In connection with the Film Production segment's repped content operations, the Company enters into sales agency
agreements whereby the Company acts as a sales agent for a producer's film ("Sales Agency Agreements"). These Sales Agency Agreements typically include provisions whereby certain costs that are
incurred for promotion related activities will be paid by the Company on behalf of the producer (such as movie trailer and ad material costs). The Company may also pay the producer an advance for the
related film prior to the distribution of such film. As the Company subsequently licenses the producer's film and license fees are collected, the recoupable costs and producer advances are recovered
by the Company through these license fee collections. License fees typically are not paid to the producer of the related film until such recoupable costs and producer advances have been fully
recovered by the Company.

The
Company evaluates recoupable costs and producer advances for impairment on a quarterly basis based on estimates of future license fee collections. An impairment of these assets could
occur if Company estimates indicated that it would be unable to collect fees from the licensing of a film sufficient to recover the related outstanding recoupable costs and producer advances. During
each fiscal year ended March 31, 2009 and 2008, the Company incurred impairment charges related to recoupable costs and producer advances of $0.2 million. No material impairment charges
were incurred during the fiscal year ended March 31, 2007. The impairment charges are recorded in the charge for restructuring and asset impairments other than goodwill line item within the
consolidated statements of operations.

Film Costs

The Company capitalizes film production costs in accordance with Statement of Position ("SOP") 00-2, Accounting by Producers or Distributors of
Films. Film costs include costs to develop and produce films, which primarily consist of salaries, equipment
and overhead costs, as well as the cost to acquire rights to films. Film costs include amounts for completed films and films still in development.

F-13

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Production
overhead, a component of film costs, includes allocable costs of individuals or departments with exclusive or significant responsibility for the production of the films. Interest expense
associated with film costs is not capitalized because the duration of productions is short-term. Films are typically direct-to-television in nature. Film costs are
stated at the lower of cost, less accumulated amortization, or estimated fair value. Film costs are reviewed for impairment on a title-by-title basis each quarterly reporting
period. The
Company records an impairment charge when the estimated fair value of the title is less than the unamortized cost. Examples of events or circumstances that could result in an impairment charge for
film costs include a) an unexpected less favorable film title or event performance on a cable MSO platform or b) a downward adjustment in the estimated future performance of a film title
or event due to an adverse change to the general business climate as was experienced during the third quarter of fiscal year 2009. Future adjustments associated with film cost valuations could have a
material impact on the Company's financial position and results of operations.

Capitalized
film costs are amortized as an expense within cost of sales using the film forecast method. Under this method, capitalized film costs are expensed based on the proportion of
the film's revenue recognized for such period relative to the film's estimated remaining ultimate revenue, not to exceed ten years. Ultimate revenue is the estimated total revenue expected to be
recognized over a film's useful life. Ultimate revenue for new film titles and events is typically estimated using actual historical performance of comparable films that are similar in nature (such as
production cost and genre). Film revenue associated with this method includes amounts from all sources on an individual-film-forecast-computation method, as defined by
SOP 00-2. Estimates of ultimate revenue are reviewed quarterly and adjusted if appropriate, and amortization is also adjusted on a prospective basis for such a change in estimate.
Changes in estimated ultimate revenue could be due to a variety of factors, including the proportional buy rates of the content as compared to competitive content as well as the level of market
acceptance of the television product.

Goodwill and Other Intangible Assets

The Company records goodwill when the purchase price of an acquisition exceeds the estimated fair value of the net identified tangible
and intangible assets acquired. Under SFAS No. 142,Goodwill and Other Intangible Assets, goodwill is not amortized but is tested for impairment
at the operating segment level on an annual basis (March 31 for the Company) and between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair
value of a reporting unit below its carrying value. These events or circumstances could include, but are not limited to, a significant change in the business climate, legal factors, operating
performance indicators, competition, or sale or disposition of a significant portion of a reporting unit. Application of the goodwill impairment test requires judgment in the determination of the fair
value of each reporting unit. The fair value of each reporting unit is estimated using considerations of various valuation methodologies which could include income and market valuation approaches. The
income approach involves discounting the reporting unit's projected free cash flow at its weighted average cost of capital, and the market approach considers comparable publicly traded company
valuations and recent merger and acquisition valuations. The analysis requires significant judgments, including estimation of future cash flows, which is dependent on internal forecasts; estimation of
the long-term rate of growth; determination of the weighted average cost of capital; and other similar estimates. Changes in these estimates and assumptions could materially affect the
determination of fair value for each reporting

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NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

unit.
The Company allocates goodwill to each operating segment based on the operating segment expected to benefit from the related acquisition and/or combination.

Other
identifiable intangible assets subject to amortization primarily include amounts paid to acquire non-compete agreements with certain key executives, contractual and
non-contractual customer relationships, intellectual property rights, patents and websites. These costs are capitalized and amortized on a straight-line basis over their
estimated useful lives which is typically five years. Intangible asset balances are removed from the gross asset and accumulated amortization amounts in the period in which they become fully amortized
and are no longer in use. Other intangible assets that are subject to amortization are reviewed for impairment in accordance with SFAS No. 144,Accounting for the
Impairment or Disposal of Long-Lived Assets,as described below within the Long-Lived Assets discussion.

See
Note 5Goodwill and Other Intangible Assets for additional detail and discussion on goodwill and other intangible asset impairments.

Long-Lived Assets

The Company continually reviews long-lived assets held and used and certain identifiable intangible assets that are subject
to amortization for possible impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable in accordance with SFAS No. 144. In
evaluating the fair value and future benefits of such assets, the Company considers whether the estimated undiscounted future net cash flows of the individual assets is less than the related assets'
carrying value and if so, the Company records an impairment loss for the excess recorded carrying value of the asset as compared to its fair value.

Deferred Producer Liabilities

Deferred producer liabilities represent outstanding amounts due to the producer or to be retained by the Company upon the collection of
license fee amounts related to the sale of repped content by the Film Production segment. In accordance with the Sales Agency Agreements entered into by the Company and repped content producers, when
license fees associated with the Company's sale of repped content are collected, the amounts are paid to the producer and/or retained by the Company. Amounts are paid to the Company for its sales
agency commission, recoupment of outstanding film costs and producer advances ("Recoupable Costs") or as market fee revenue. The terms of the Sales Agency Agreements provide that collected license
fees are distributed to the producer and/or retained by the Company based on a specific allocation order as defined by each agreement. The allocation order is dependent on certain criteria including
total license fee collections, outstanding Recoupable Cost balances and certain other criteria as specified by the Sales Agency Agreements. Because these criteria cannot be reasonably determined until
the license fees are collected, the appropriate allocation order of uncollected license fees cannot be established. Accordingly, the uncollected license fee amounts are recorded as deferred producer
liabilities until such time as the amounts are collected and the allocation order can be reasonably determined.

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Income (Loss) per Share

Basic income (loss) per share is computed on the basis of the weighted average number of common shares outstanding. Diluted income
(loss) per share is computed on the basis of the weighted average number of common shares outstanding plus the potential dilutive effect of outstanding warrants and stock options.

Revenue Recognition

The Company's revenue consists primarily of fees earned through the electronic distribution of its licensed and owned content through
various media outlets including MSOs, DBS providers, the internet and wireless platforms, premium movie channels, and other available media channels. Revenue also consists of fees earned through the
licensing of third-party content whereby the Company acts as a sales agent for the film producer. Revenue is recognized when persuasive evidence of an arrangement exists as is typically evidenced
through an executed contract, the services have been rendered or delivery conditions as described in the related contract for the completed film have been satisfied, the license period related to Film
Production segment arrangements has begun and the customer can begin exploitation of the content, the fee is fixed or determinable and its collection is reasonably assured. The process involved in
evaluating the appropriateness of revenue recognition involves judgment including estimating monthly revenue based on historical data and determining collectability of fees.

Transactional TV Segment VOD and PPV Services

The Transactional TV segment's VOD and PPV revenue are recognized based on buys and monthly subscriber counts reported each month by
cable MSOs, DBS providers and hospitality providers. The actual monthly sales information is not typically reported to the Transactional TV segment until approximately
30 - 90 days after the month of service. This practice requires management to make monthly revenue estimates based on the Transactional TV segment's historical
experience with each customer. The revenue may be subsequently adjusted to reflect the actual amount earned upon receipt of the monthly sales reports.

Transactional TV Segment Advertising

Revenue from the advertising of products on the Company's PPV networks is recognized upon sale of the related advertised product, as
reported by the Company's third party partners. Revenue from spot advertising is recognized in the month the spot is run on the Transactional TV segment's networks.

Transactional TV Segment C-Band Services

The Company ceased its C-Band services offering during the third quarter of fiscal year 2008. Prior to removing this
product offering, C-Band network services were sold through customer subscriptions that ranged from a one month period to a three month period. Revenue associated with these services was
recognized on a straight-line basis over the term of the subscription.

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Film Production Segment Owned Content Licensing

Revenue from the licensing of owned content is recognized consistent with the provisions of SOP 00-2. In accordance
with that provision, revenue is recognized when persuasive evidence of an arrangement exists as is typically evidenced through an executed contract, the delivery conditions of the completed film have
been satisfied as required in the contract, the license period of the arrangement has begun, the fee is fixed or determinable and collection of the fees is reasonably assured. For agreements that
involve the distribution of content to the home video market, PPV market and VOD market, the Company is unable to determine or reasonably estimate the fees earned from customers in advance of
receiving the reported earnings because the market acceptance varies unpredictably by film and from period to period. As a result, the Company's share of licensing revenue from these arrangements is
not recognized until the amounts are reported by the customers.

Film Production Segment Repped Content Licensing

In accordance with the provisions of Emerging Issues Task Force ("EITF") Issue No. 99-19, Reporting Revenue Gross as a Principal versus Net as an
Agent, the Company recognizes revenue from represented film licensing activities on a net basis
as an agent. The revenue recognized for these transactions represents only the sales agency fee earned by the Company on the total licensing fee. The producers' share of the licensing fee is recorded
as a liability by the Company until the balance is remitted to the producer. The agreements entered into with the producers may also provide for a marketing fee that can be earned by the Company. The
marketing fee is stated as a fixed amount and is earned by the Company as collections from film licensing fees are received. The Company recognizes marketing fees as revenue when the amounts become
determinable and the collection of the fee is reasonably assured.

Direct-to-Consumer Segment Membership Fees

Revenue from membership fees is recognized over the life of the membership. The Company records an allowance for refunds based on
expected membership cancellations, credits and chargebacks.

Contemporaneous Purchases and Sales

From time to time, the Company enters into multiple-element transactions whereby the customer is also a vendor, such as advertising on
customer platforms. These arrangements are documented in one or more contracts. In considering the appropriate method of accounting for these arrangements, the Company considers various authoritative
accounting literature including:



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NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)



Consistent
with the considered authoritative accounting literature, the Company records each element of contemporaneous purchases and sales transactions based on the respective
proportional estimated fair values of the products or services purchased and the products or services sold. Fair value is determined by considering objective, reliable evidence, and the Company
typically uses quoted market prices (if available) and comparable transactions executed for individual elements to determine each element's fair value. If the Company were unable to reasonably
estimate the fair value of the products or services purchased, then the cash consideration given by the Company to the customer would be characterized as a reduction in revenue.

Purchases of Multiple Products or Services

From time to time, the Company enters into arrangements that involve the purchase of multiple products and/or services, such as
purchasing content and advertising from a vendor. In determining the appropriate accounting treatment for the purchase of multiple products and/or services contemporaneously in one or more contracts,
the Company considers the provisions of EITF Issue No. 00-21. Consistent with that literature, the Company accounts for the transactions by first determining the fair value of the
individual elements to the transaction through the use of objective, reliable evidence of fair value in the same manner as discussed above. Based on the determined fair value of each element, the
Company allocates the total consideration associated with the arrangement to each element based on its fair value.

Producer-for-Hire Arrangements

The Company's Film Production segment periodically acts as a producer-for-hire for customers. Through these
arrangements, the Company provides services and incurs costs associated with the film production, and the Company earns a fee for its services once the film has been delivered to the customer. The
Company maintains no ownership rights for the produced content. Revenue for these arrangements is recognized when persuasive evidence of an arrangement exists as evidenced by an executed contract, the
film has been delivered to the customer in accordance with the contract terms, the fee is fixed and determinable and
collection is reasonably assured. The costs incurred for production in these arrangements are initially recorded as a deferred cost within the current assets section of the balance sheet, and the
deferred costs are subsequently recorded as a cost of sales when the Company recognizes revenue for the related services. The Company had no significant producer-for-hire
arrangements during the fiscal years ended March 31, 2009 and 2007. During the fiscal year ended March 31, 2008, the Company completed and recognized revenue on a
producer-for-hire arrangement. At March 31, 2009, the Company has no material deferred costs recorded in connection with producer-for-hire
arrangements.

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Advertising Costs

The Company expenses advertising costs, which includes tradeshow and promotional related expenses, as incurred. Advertising costs for
the years ended March 31, 2009, 2008 and 2007 were approximately $2.5 million, $1.3 million and $1.6 million, respectively.

Research and Development Costs

Costs related to the research, design and development of products are charged to research and development expense as incurred. Research
and development costs for the year ended March 31, 2009 were approximately $0.3 million. The Company did not incur any material research and development costs during the years ended
March 31, 2008 and 2007.

Employee Equity Incentive Plans

The Company has employee equity incentive plans, which are described more fully in Note 3Employee Equity Incentive
Plans. Effective April 1, 2006, the Company adopted the provisions of SFAS No. 123 (revised 2004),Share-Based Payment("SFAS
No. 123(R)"). SFAS No. 123(R) requires employee equity awards to be accounted for under the fair
value method. Accordingly, the Company measures share-based compensation at the grant date based on the fair value of the award.

Under
the modified prospective method of adoption for SFAS No. 123(R), the compensation cost that the Company recognized beginning in fiscal year 2007 includes compensation cost
for all equity incentive awards granted prior to but not yet vested as of April 1, 2006, based on the grant-date fair value estimated in accordance with the original provisions of
SFAS No. 123, and compensation cost for all equity incentive awards granted subsequent to April 1, 2006, based on the grant-date fair value estimated in accordance with the
provisions of SFAS No. 123(R). The Company uses the straight-line attribution method to recognize share-based compensation over the service period of the award.

Income Taxes

The Company makes certain estimates and judgments in determining its income tax provision expense. These estimates and judgments are
used in the determination of tax credits, benefits and deductions, and the calculation of certain tax assets and liabilities which are a result of differences in the timing of the recognition of
revenue and expense for tax and financial statement purposes. The Company also uses estimates and judgments in determining interest and penalties on uncertain tax positions. Significant changes to
these estimates could result in a material change to the Company's tax provision in subsequent periods.

The
Company is required to evaluate the likelihood that it will be able to recover its deferred tax assets. If the Company's evaluation determines that the recovery is unlikely, it would
be required to increase the provision for taxes by recording a valuation allowance against the deferred tax assets equal to the amount that is not expected to be recoverable. The Company currently
estimates that its deferred tax assets will be recoverable. If these estimates were to change and the Company's assessment indicated it would be unable to recover the deferred tax assets, the Company
would be required to increase its income tax provision expense in the period of the change in estimate.

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

The
calculation of the Company's tax liabilities involves dealing with uncertainties in the application of tax regulations. Effective at the beginning of the first fiscal quarter of
2008, the Company adopted the provisions of Financial Accounting Standards Interpretation ("FIN") No. 48,Accounting for Uncertainty in Income Taxesan
interpretation of FASB Statement No. 109. FIN No. 48 contains a two-step approach to recognizing and measuring uncertain tax position liabilities
accounted for in accordance with SFAS No. 109,Accounting for Income Taxes. The first step is to evaluate the tax position for recognition by
determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes,
if any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon ultimate settlement. This process is based on various factors including,
but not limited to, changes in facts and circumstances, changes in tax law, settlement of issues under audit, and new audit activity. Changes to these factors and the Company's estimates regarding
these factors could result in the recognition of a tax benefit or an additional charge to the tax provision.

Comprehensive Income (Loss)

In accordance with the provisions of SFAS No. 130,Reporting Comprehensive
Income, the Company's comprehensive income (loss) includes all changes in equity (net assets) during the period from non-owner sources. During the periods
presented, comprehensive income (loss) includes the Company's net income (loss) and unrealized gains on available-for-sale securities as well as the cumulative translation
adjustment from foreign currency translation.

Foreign Currency Translations

The functional currency for all of the Company's U.S. based subsidiaries is the U.S. dollar. The functional currency for the Company's
foreign subsidiaries is the local currency. Assets and liabilities denominated in foreign currencies are translated using the exchange rates on the balance sheet dates. Revenues and expenses are
translated using the average exchange rates prevailing during the periods presented. Any translation adjustments resulting from this process are shown separately as a component of accumulated other
comprehensive income (loss) within shareholders' equity in the consolidated balance sheets. Foreign currency transaction gains and losses are reported in the operating expense section of the
consolidated statements of operations.

Recently Issued Accounting Pronouncements

In April 2009, the FASB issued Staff Position No. FAS 157-4,Determining Fair Value
When Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly("FSP 157-4").
FSP 157-4 provides guidance on how to determine the fair
value of assets and liabilities when the volume and level of activity for the asset/liability has significantly decreased. FSP 157-4 also provides guidance on identifying
circumstances that indicate a transaction is not orderly. In addition, FSP 157-4 requires disclosure in interim and annual periods of the inputs and valuation techniques used to
measure fair value and a discussion of changes in valuation techniques. FSP 157-4 is effective for the Company beginning July 1, 2009. The Company does not expect the
adoption of FSP 157-4 will have a material impact on its results of operations and financial position.

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NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 1ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

In
April 2009, the FASB issued Staff Position No. FAS 115-2 and FAS 124-2,Recognition and Presentation of
Other-Than-Temporary Impairment("FSP 115-2/124-2"). FSP 115-2/124-2 amends the
requirements for the recognition and measurement of other-than-temporary impairments for debt securities by modifying the pre-existing "intent and ability"
indicator. Under FSP 115-2/124-2, an other-than-temporary impairment is triggered when there is an intent to sell the security, it is more likely
than not that the security will be required to be sold before recovery, or the security is not expected to recover the entire amortized cost basis of the security.
FSP 115-2/124-2 is effective for the Company beginning July 1, 2009. The Company does not expect the adoption of FSP 115-2/124-2
will have a material impact on its results of operations and financial position.

In
April 2009, the FASB issued Staff Position No. FAS 107-1 and APB 28-1,Interim Disclosure about Fair Value of
Financial Instruments("FSP 107-1/APB 28-1"). FSP 107-1/APB 28-1 requires interim disclosures
regarding the fair values of financial instruments that are within the scope of SFAS No. 107,Disclosures about the Fair Value of Financial
Instruments. Additionally, FSP 107-1/APB 28-1 requires disclosure of the methods and significant assumptions used to estimate the fair
value of financial instruments on an interim basis as well as changes in the methods and significant assumptions from prior periods. FSP 107-1/APB 28-1 is
effective for the Company beginning July 1, 2009. The Company does not expect the adoption of FSP 107-1/APB 28-1 will have a material impact on its results
of operations and financial position.

In
October 2008, the FASB issued Staff Position No. FAS 157-3,Determining the Fair Value of a Financial Asset When the Market for That Asset
Is Not Active("FSP 157-3"). FSP 157-3 clarified the application of SFAS No. 157. FSP 157-3 demonstrated how the
fair value of a financial asset is determined when the market for that financial asset is inactive. FSP 157-3 was effective upon issuance, including prior periods for which
financial statements had not been issued. The implementation of this standard did not have an impact on the Company's results of operations and financial position.

In
April 2008, the FASB issued Staff Position No. FAS 142-3,Determination of the Useful Life of Intangible Assets("FSP 142-3"). FSP 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a
recognized intangible asset under SFAS No. 142,Goodwill and Other Intangible Assets. The intent of FSP 142-3 is to improve
the consistency between the useful life of a recognized intangible asset under SFAS No. 142 and the period of expected cash flows used to measure the fair value of the asset under SFAS
No. 141(R) and other applicable accounting literature. FSP 142-3 is effective for fiscal years beginning after December 15, 2008. The Company does not expect the
adoption of FSP 142-3 will have a material impact on its results of operations and financial position.

F-21

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NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 2INCOME (LOSS) PER SHARE

The components of basic and diluted income (loss) per share are as follows (in thousands, except per share data):

Year Ended March 31,2009

2008

2007Net income (loss)

$
(5,188
)
$
8,660

$
12,309Average outstanding shares of common stock


22,039


24,020


23,920Dilutive effect of warrants/stock options





128


435Common stock and common stock equivalents


22,039


24,148


24,355Basic income (loss) per share

$
(0.24
)
$
0.36

$
0.51Diluted income (loss) per share

$
(0.24
)
$
0.36

$
0.51


The
Company computed basic income (loss) per share using net income (loss) and the weighted average number of common shares outstanding during the period. The Company computed diluted
income (loss) per share using net income (loss) and the weighted average number of common shares outstanding plus potentially dilutive common shares outstanding during the period. Potentially dilutive
common shares outstanding were approximately 1.0 million and 0.6 million for the years ended March 31, 2008 and 2007, respectively. Inclusion of these options and warrants would
be antidilutive. For the year ended March 31, 2009, there was no dilutive effect from options or warrants because the inclusion of options and warrants in the calculation of diluted loss per
share would be antidulitive.

NOTE 3EMPLOYEE EQUITY INCENTIVE PLANS

Equity Plan

The Company adopted the New Frontier Media, Inc. 2007 Stock Incentive Plan (the "2007 Plan") during fiscal year 2008. The 2007
Plan was approved by the Company's shareholders and the purpose of the 2007 Plan was to replace prior plans with one incentive plan. No awards or grants are available to be made under prior plans.
Under the 2007 Plan, employees and directors of the Company may be granted incentive stock options, restricted stock, bonus stock and other awards, or any combination thereof. There were 1,250,000
shares of the Company's common stock originally authorized for issuance under the 2007 Plan and the maximum number of shares of common stock that may be subject to one or more awards granted to a
participant during any calendar year is 350,000 shares. Awards granted under the 2007 Plan that are subsequently forfeited or cancelled may be reissued under the provisions of the 2007 Plan. Options
have been granted to employees and non-employee directors of New Frontier Media with exercise prices equal to, or in excess of, the fair market value of the underlying common stock at the
date of grant. Generally, the stock options vest ratably over a four-year vesting period and expire ten years from the date of grant. As of March 31, 2009, approximately
0.6 million awards were available for issuance under the 2007 Plan.

Stock Options

In accordance with the provisions of SFAS No. 123(R), the Company accounts for employee and non-employee director
stock options under the fair value method which requires the use of an option pricing model for estimating fair value. Accordingly, share-based compensation is measured at grant

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 3EMPLOYEE EQUITY INCENTIVE PLANS (Continued)

date
based on the estimated fair value of the award. The Company uses the straight-line attribution method to recognize share-based compensation costs over the requisite service period of
the award.

Share-based
compensation is determined using the Black-Scholes option pricing model for estimating the fair value of options granted under the Company's equity incentive plan. The
Company uses certain assumptions in order to calculate the fair value of an option using the Black-Scholes option pricing model. The volatility assumptions are derived using historical volatility
data. The expected term assumptions are stratified between officers and non-officers and are determined using the estimated weighted average exercise behavior for these two groups of
employees. The dividend yield assumption is based on dividends declared by the Company's Board of Directors and estimates of dividends to be declared in the future. The weighted average estimated fair
values of stock option grants and the weighted average assumptions that were used in calculating such values for the three years ended March 31 were as follows:

2009

2008

2007Weighted average estimated value

$
2.33

$
1.40

$
4.61Expected term from grant date (in years)


5


5


5Risk free interest rate


2.7
%

3.5
%

4.8
%Expected volatility


52
%

53
%

64
%Expected dividend yield



%

8
%

1
%


Equity-based
compensation expense recognized in the consolidated statements of operations is based on awards ultimately expected to vest, which considers estimated forfeitures. SFAS
No. 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The Company recognizes
the effect of adjusting the forfeiture rate for all expense amortization in the period that the Company changes the forfeiture estimate. The effect of forfeiture adjustments was not significant during
the periods presented.

The
following table summarizes the effects of share-based compensation resulting from the application of SFAS No. 123(R) to options granted under the Company's equity incentive
plans. This expense is included in cost of sales and selling, general and administrative expenses (in thousands, except per share amounts):

Year Ended March 31,2009

2008

2007Equity-based compensation expense before income taxes

$
902

$
906

$
1,034Income tax benefit


(361
)

(335
)

(407
)Total equity-based compensation expense after income taxes

$
541

$
571

$
627Equity-based compensation effects on basic income (loss) per common share

$
0.02

$
0.02

$
0.03Equity-based compensation effects on diluted income (loss) per common share

$
0.02

$
0.02

$
0.03


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NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 3EMPLOYEE EQUITY INCENTIVE PLANS (Continued)

Stock
option transactions during the year ended March 31, 2009 are summarized as follows:

Stock Options

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Term (Years)

Aggregate
Intrinsic
Value(1)
(in thousands)Outstanding at March 31, 2008


1,727,802

$
6.39Granted


623,500

$
4.76Forfeited/Cancelled


(359,400
)
$
5.26Outstanding at March 31, 2009


1,991,902

$
6.08


6.6

$
Options Exercisable at March 31, 2009


1,246,727

$
6.67


5.3

$
Options Vested and Expected to VestNon-Officers


709,795

$
6.67


6.5

$
Options Vested and Expected to VestOfficers


1,156,887

$
5.84


6.3

$



---

At
March 31, 2009, the Company had 28,000 warrants outstanding and exercisable with a weighted average exercise price of $5.00 and a weighted average remaining contractual term of
approximately 1 year. The aggregate intrinsic value for the warrants outstanding and exercisable at March 31, 2009 was $0.

The
Company issues new shares of common stock upon the exercise of stock options. As of March 31, 2009, there was approximately $0.2 million and $1.0 million of
total unrecognized compensation costs for non-officers and officers, respectively, related to stock options granted under the Company's equity incentive plan. The unrecognized compensation
cost for non-officers and officers is expected to be recognized over a weighted average period of two years and three years, respectively.

NOTE 4MARKETABLE SECURITIES

Marketable securities are required to be categorized as trading, available-for-sale or held-to-maturity. As of March 31, 2009 and
2008, the Company had no trading or held-to-maturity securities. The marketable securities held by the Company at March 31, 2009 and 2008 are categorized as
available-for-sale
and are reported at fair value. Marketable securities held by the Company at March 31, 2009 were as follows (in thousands):

Gross UnrealizedGross
Amortized
Cost

Estimated
Fair ValueGains

LossesCertificate of deposit securities

$
90

$


$


$
90


F-24

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 4MARKETABLE SECURITIES (Continued)

The
contractual maturities of these available-for-sale marketable securities as of March 31, 2009, were as follows (in thousands):

Year Ended March 31,

Gross Amortized Cost

Fair Value2010

$
90

$
90


Marketable
securities held by the Company at March 31, 2008 were as follows (in thousands):

Gross
UnrealizedGross
Amortized
Cost

Estimated
Fair ValueGains

LossesCertificate of deposit securities

$
97

$


$


$
97Municipal securities


828


5





833Total available-for-sale securities

$
925

$
5

$


$
930


The
contractual maturities of these available-for-sale marketable securities as of March 31, 2008, were as follows (in thousands):

Year Ended March 31,

Gross Amortized Cost

Fair Value2009

$
925

$
930


NOTE 5GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill

Goodwill is classified within the segment that employs the goodwill in its operations. Changes in the carrying amount of goodwill for
the years ended March 31, 2009 and 2008, by reportable segment, were as follows (in thousands):

Transactional TV

Film Production

TotalBalance as of March 31, 2007

$
3,743

$
14,865

$
18,608Balance as of March 31, 2008


3,743


14,865


18,608Impairment





(10,009
)

(10,009
)Balance as of March 31, 2009

$
3,743

$
4,856

$
8,599


During
the third quarter of fiscal year 2009, the Company determined that continued adverse changes in the business climate and material revisions to the Film Production segment's
internal forecasts based on lower than expected revenue for the third quarter of fiscal year 2009 were events that could indicate that the fair value of the reporting unit was less than its carrying
amount. In accordance with SFAS No. 142, the Company therefore determined an impairment test as of December 31, 2008 was appropriate and engaged an independent firm to assist in
performing the impairment test. The income and market valuation approaches were considered in determining the estimated fair value of the Film Production segment. The income approach involves
discounting the reporting unit's projected free cash flow at its weighted average cost of capital. For the market

F-25

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 5GOODWILL AND OTHER INTANGIBLE ASSETS (Continued)

approach,
the Company considered comparable publicly traded company valuations and recent merger and acquisition valuations of comparable companies. The income approach was more heavily weighted than
the market valuation approaches primarily because (a) the comparable market valuation approach companies were not profitable which required the Company to estimate enterprise value based on
revenue multiples and revenue multiples are considered to be a less accurate measure of fair value as compared to alternative measures such as EBITDA, (b) the difference in the revenue
multiples for the comparable companies were material and (c) there was a lack of comparability between the reporting unit and comparable companies.

The
Company determined that the estimated fair value of the Film Production segment was less than its carrying value at December 31, 2008. As required under SFAS No. 142,
the Company then performed additional analysis to estimate the implied fair value of goodwill. The Company determined the implied fair value of the goodwill by first allocating the estimated fair
value of the Film Production segment to the tangible and identifiable intangible assets and liabilities of the operating segment. The excess of the estimated fair value over the amounts assigned to
the assets and liabilities is the implied fair value of goodwill. Based on this analysis, the Company recorded a goodwill impairment charge of $10.0 million to reduce the Film Production
segment's goodwill from $14.9 million to the implied fair value of goodwill of $4.9 million. The goodwill impairment was primarily due to significantly lower than expected performance of
the Film Production segment during the quarter ended December 31, 2008 and a subsequent significant downward revision to the segment's three year internal forecasts. The decline in performance
and estimated future internal forecasts is due to the general deterioration in the film production and distribution markets.

The
Company also performed annual goodwill impairment tests for the Transactional TV and Film Production segments at March 31, 2009 using similar valuation methodologies as
discussed above. The results of the analysis did not indicate any additional goodwill impairment. Due to the deterioration in the overall stock market during the second half of fiscal year 2009, the
Company's market capitalization decreased to a level below its shareholders' equity balance. As an overall test of the reasonableness of the estimated fair value of the reporting segments and
consolidated Company, a reconciliation of the fair value estimates for the reporting segments to the Company's market capitalization was also performed as of March 31, 2009. The reconciliation
considered a reasonable control premium based on merger and acquisition transactions within the media and entertainment industry and other available information. Based on the reconciliation, the
Company's fair value was in excess of its market capitalization and there was no indicator of additional goodwill impairment. A control premium is the amount that a buyer is willing to pay over the
current market price of a company as indicated by the traded price per share (i.e. market capitalization), in order to acquire a controlling interest. The premium is justified by the expected
synergies, such as the expected increase in cash flow resulting from cost savings and revenue enhancements.

F-26

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 5GOODWILL AND OTHER INTANGIBLE ASSETS (Continued)

Other Identifiable Intangible Assets

Intangible assets that are subject to amortization were as follows (in thousands, except useful life):

March 31, 2009

March 31, 2008Useful
Life
(Years)

Gross
Carrying
Amounts

Accumulated
Amortization

Impairment

Net

Gross
Carrying
Amounts

Accumulated
Amortization

NetNon-Compete agreement

5

$
2,131

$
(1,325
)
$
(47
)
$
759

$
2,131

$
(899
)
$
1,232Contractual/Noncontractual relationships

5


1,375


(871
)




504


1,375


(596
)

779Intellectual property

5


540


(126
)

(414
)




540


(18
)

522Websites

5


497


(94
)

(54
)

349


139


(52
)

87Patent

5


460


(107
)

(353
)




460


(15
)

445Below market leases and other

2.5-15


178


(90
)

(70
)

18


226


(171
)

55$
5,181

$
(2,613
)
$
(938
)
$
1,630

$
4,871

$
(1,751
)
$
3,120


Amortization expense for intangible assets subject to amortization for March 31, 2009, 2008 and 2007 was approximately $1.1 million,
$0.8 million and $0.7 million, respectively. Amortization expense for intangible assets subject to amortization in each of the next five fiscal years ended March 31, 2010, 2011,
2012, 2013, and 2014 is estimated to be approximately $0.8 million, $0.7 million, $0.1 million, $0.1 million and $0.0 million, respectively.

The
Direct-to-Consumer segment acquired certain intangible assets in late fiscal year 2008 in an effort to expand the product lines that are delivered directly to
consumers. The acquired intangible assets primarily relate to intellectual property rights technology that allow the Company to manufacture a set-top box through which consumers can obtain content
directly through the internet and view the content on television. The Company tested the market for the related internet protocol television ("IPTV") set-top box product by establishing a
test business model during fiscal year 2009. Based primarily on (a) lower than expected subscriber additions for the IPTV test business model during the second half of fiscal year 2009,
(b) the significant downturn in economic conditions and related reduction in consumer spending during the second half of fiscal year 2009, and (c) slower than expected development of new
product lines, the Company restructured the Direct-to-Consumer segment operations as it relates to its new product lines. Based on this restructuring, the Company evaluated
whether the anticipated undiscounted future net cash flows associated with the related intangible assets was in excess of the assets' carrying value and recorded an impairment expense of approximately
$0.9 million for the excess carrying value as compared to its fair value. The intangible assets were recorded within the Direct-to-Consumer segment at March 31,
2009, and the impairment
expense is recorded in the charge for restructuring and asset impairments other than goodwill line item within the consolidated statements of operations.

F-27

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 6EQUIPMENT AND FURNITURE

The components of equipment and furniture as of March 31 were as follows (in thousands):

2009

2008Furniture and fixtures

$
594

$
875Computers, equipment and servers


7,368


6,738Leasehold improvements


2,736


2,713Equipment and furniture, at cost


10,698


10,326Less accumulated depreciation


(5,125
)

(5,552
)Total equipment and furniture, net

$
5,573

$
4,774


Depreciation
expense was approximately $1.8 million, $1.5 million, and $1.3 million for the years ended March 31, 2009, 2008, and 2007, respectively. During
the years ended March 31, 2009 and 2008, the Company retired approximately $2.2 million and $1.3 million, respectively, of fully depreciated equipment and furniture.

There
were no material equipment and furniture asset impairment charges in fiscal year 2009. During the years ended March 31, 2008 and 2007, the Company recorded impairment
expenses for equipment and furniture assets to be held and used of approximately $0.3 million and $0.1 million, respectively. The assets were identified in connection with the Company's
periodic review of equipment and furniture asset carrying values, and the write-offs are included in the charge for restructuring and asset impairments other than goodwill line item in the
consolidated statements of operations. The equipment and furniture assets associated with the year ended March 31, 2008 charge were reported within the Transactional TV segment, and the
equipment and furniture assets associated with the March 31, 2007 charge were reported within the Direct-to-Consumer segment.

NOTE 7PREPAID DISTRIBUTION RIGHTS

The Company's Transactional TV and Direct-to-Consumer segments' film and content libraries consist of film licensing agreements. The Company capitalizes the costs
associated with the licenses and certain editing costs and amortizes these costs on a straight-line basis over the term of the licensing agreement. The components of prepaid distribution
rights as of March 31 were as follows (in thousands):

2009

2008In release

$
18,458

$
16,619Acquired, not yet released


944


1,209Accumulated amortization


(8,469
)

(7,447
)Total prepaid distribution rights, net

$
10,933

$
10,381


Amortization
expense for the years ended March 31, 2009, 2008 and 2007 was approximately $3.6 million, $3.2 million and $3.5 million, respectively. During the
years ended March 31, 2009 and 2008, the Company retired approximately $2.6 million and $4.1 million, respectively, of fully amortized prepaid distribution rights.

F-28

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 7PREPAID DISTRIBUTION RIGHTS (Continued)

The
Company had no write-offs of prepaid distribution rights during the fiscal years ended March 31, 2009 or 2008. During the fiscal year ended March 31, 2007,
the Company expensed approximately $0.4 million of unamortized costs associated with the Direct-to-Consumer segment's licensed content library. During a periodic review
of the film library and in connection with efforts to increase the quality of the products provided by this segment, the Company determined that certain identified content did not meet the quality
standards necessary for future distribution. As a result, the Company determined that the identified content had no future value and accordingly, the Company recorded an impairment expense to
write-off the remaining unamortized costs for this content. This write-off is included in the charge for restructuring and asset impairments other than goodwill line item in
the consolidated statements of operations.

NOTE 8FILM COSTS

The components of film costs, which are primarily direct-to-television, are as follows (in thousands):

March 31,2009

2008In release

$
17,782

$
14,157Completed, not yet released


134


246In production


691


2,504Accumulated amortization


(11,935
)

(9,281
)Total film costs, net

$
6,672

$
7,626


Amortization
expense for the years ended March 31, 2009, 2008 and 2007 was approximately $2.7 million, $2.8 million and $6.0 million,
respectively. The Company expects to amortize approximately $2.5 million in capitalized film costs during fiscal year 2010. The Company expects to amortize substantially all unamortized film
costs for released films by March 31, 2012.

The
Company recorded a non-cash impairment expense during fiscal year 2009 of approximately $1.1 million associated with several Film Production segment owned content
films and events. During the third quarter of fiscal year 2009 and as part of the Company's process to continually assess the expected performance of owned content, the Company determined that
downward adjustments to the estimated performance of films and events should be recorded as a result of adverse changes to the business climate as discussed above. As a result, the Company recorded an
impairment charge of approximately $1.1 million representing the difference in the unamortized film costs and the estimated fair value of the films and events. This expense was recorded in the
charge for restructuring and asset impairments other than goodwill line item in the consolidated statements of operations.

During
the third quarter of fiscal year 2008, the Company recorded a non-cash impairment expense of approximately $0.7 million associated with two Film Production
segment owned content events. During the quarter ended December 31, 2007, the Company obtained initial revenue data that indicated the actual performance of the events would not meet the
original estimates. As a result, the Company lowered its estimate of the expected future benefits to be derived from these events and recorded an impairment charge of approximately $0.7 million
representing the difference in the unamortized film costs and the estimated fair value of the events. This expense was recorded in the charge for restructuring and asset impairments other than
goodwill line item in the consolidated statements of operations.

F-29

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 9INCOME TAXES

The components of the income tax provision expense for the three years ended March 31 were as follows (in thousands):

2009

2008

2007CurrentFederal

$
2,667

$
4,421

$
8,623State


528


824


1,065Total current


3,195


5,245


9,688DeferredFederal


(550
)

(3
)

(1,422
)State


(49
)

(163
)

(270
)Total deferred


(599
)

(166
)

(1,692
)Total

$
2,596

$
5,079

$
7,996


A
reconciliation of the expected income tax computed using the federal statutory income tax rate to the Company's recorded income tax provision expense is as follows for the three years
ended March 31 (in thousands):

2009

2008

2007Income tax computed at federal statutory tax rate of 35%

$
(907
)
$
4,809

$
7,107State taxes, net of federal benefit


235


433


690Non-deductible goodwill impairment


3,503





Reversal of uncertain tax positions


(429
)




Other non-deductible (deductible) differences, net


156


(28
)

69Other temporary differences, net


38


(135
)

130Total

$
2,596

$
5,079

$
7,996


F-30

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 9INCOME TAXES (Continued)

Significant
components of the Company's deferred tax liabilities and assets as of March 31 were as follows (in thousands):

2009

2008Deferred tax liabilitiesDepreciation

$
(481
)
$
(14
)Goodwill


(795
)

(583
)Film library


(2,537
)

(1,985
)Tax method changes


(199
)

(419
)Identifiable intangibles


(222
)

(353
)Other


(44
)

(58
)Total deferred tax liabilities


(4,278
)

(3,412
)Deferred tax assetsNet operating loss carryforward


800


924Deferred revenue


70


285Asset disposition, impairment and other reserves


804


456Allowance for doubtful accounts and reserve for sales returns


121


96Share-based compensation


886


699Amortization


297


11Accruals


290


149Identifiable intangibles


361


271Other


104


346Total deferred tax assets


3,733


3,237Net deferred tax liability

$
(545
)
$
(175
)


The
Company realized tax benefits from option and warrant exercises of $0.1 million and $1.0 million for the years ended March 31, 2008 and 2007, respectively. These
deductions result in an increase in additional paid-in capital. No tax benefits from option and warrant exercises were realized during the year ended March 31, 2009.

Deferred
income tax assets and liabilities reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes
and the amount used for income tax purposes. SFAS No. 109,Accounting for Income Taxes, requires the establishment of a valuation allowance when,
based on an evaluation of objective evidence, there is a likelihood that some portion or all of the deferred tax assets will not be realized. As of March 31, 2009, the Company determined that
it was more likely than not that its deferred tax assets would be recognized and accordingly no valuation allowance has been recorded. Net deferred tax liabilities of approximately $1.9 million
pertain to certain temporary differences related to purchased intangibles, the film library and accounting method changes, which arose as part of the MRG acquisition completed during fiscal year 2006.

The
Company has net operating loss carryforwards of approximately $2.1 million for federal income tax purposes, which expire through 2019. For tax purposes, there is an annual
limitation of approximately $0.2 million for the remaining 10 years on all of the Company's net operating loss under Internal Revenue Code Section 382. Internal Revenue Code
Section 382 also places a limitation on the

F-31

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 9INCOME TAXES (Continued)

utilization
of net operating loss carryforwards when an ownership change, as defined in the tax law, occurs. Generally, an ownership change occurs when there is a greater than 50 percent change
in ownership. When a change occurs, the actual utilization of net operating loss carryforwards is limited annually to a percentage of the fair market value of the Company at the time of such change.

Effective
at the beginning of the first fiscal quarter of 2008, the Company adopted the provisions of FIN No. 48,Accounting for Uncertainty in Income
Taxesan interpretation of FASB Statement No. 109. FIN No. 48 contains a two-step approach to recognizing and measuring uncertain tax
positions accounted for in accordance with SFAS No. 109,Accounting for Income Taxes. The first step is to evaluate the tax position for
recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or
litigation processes, if any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon effective settlement. In accordance with the
provisions of FIN No. 48, at March 31, 2009 the Company had total unrecognized tax benefits of approximately $0.2 million that are not expected to be settled within one year and
have been classified within long-term taxes payable. If the Company was to prevail or the uncertainties were settled in favor of the Company on all uncertain tax positions, the net effect
is estimated to be a benefit to the Company's tax expense of approximately $0.2 million. As of March 31, 2009, the Company had accrued immaterial amounts of interest expense related to
uncertain tax position liabilities. If the Company was to prevail or the uncertainties were settled in favor of the Company on all uncertain tax positions, the reversal of the accrued interest would
result in a benefit to the Company.

During
the third quarter of fiscal year 2009, the statute of limitations expired on approximately $1.6 million of uncertain tax positions resulting in a decline in the uncertain
tax position balance as reflected in the current portion of taxes payable. This reversal of the uncertain tax positions resulted in a $0.4 million reduction in the Company's fiscal year 2009
tax expense and a $0.4 million reversal of related interest expense. Approximately $1.1 million of the reversal of the uncertain tax position liabilities was recorded as an increase to
additional paid-in capital because the amount was originally recorded as a reduction of additional paid-in capital and had no impact on income tax expense.

The
aggregate change in the balance of the unrecognized tax benefits during the fiscal year ended March 31, 2009 was as follows (in thousands):

Beginning balance at April 1, 2008

$
1,838Expiration of statute of limitations in the current year


(1,598
)Other


2Ending balance at March 31, 2009

$
242


The
Company files U.S. federal and state income tax returns. During the third quarter of fiscal year 2009, the Company concluded an audit by the Internal Revenue Service ("IRS")
for its fiscal year 2007 tax year, and the IRS proposed no changes to the Company's fiscal year 2007 tax return in connection with the audit. With few exceptions, the Company is no longer subject to
examination of its federal and state income tax returns for years prior to fiscal years 2005 and 2000, respectively.

F-32

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 10STOCK REPURCHASE AND CASH DIVIDENDS

In June 2008, the Company's Board of Directors extended a share repurchase plan allowing for the repurchase of approximately 1.1 million shares of common stock through June 2010.
During the six month period ended September 30, 2008, the Company substantially completed the share repurchase plan and repurchased approximately 1.1 million shares for a total purchase
price of approximately $4.3 million.

On
November 14, 2008, the Company entered into a Stock Purchase Agreement pursuant to which a shareholder agreed to sell and the Company agreed to purchase approximately
2.6 million shares of the Company's common stock for a cash purchase price of $1.55 per share or an aggregate purchase price for all of the shares of approximately $4.1 million. The
Company funded the acquisition of the shares with available cash.

On
March 11, 2009, the Company purchased through one broker in an unsolicited single block trade approximately 0.5 million shares of its common stock for a cash purchase
price of $1.30 per share, or an aggregate purchase price for all of the shares of approximately $0.7 million. The acquisition was funded with available cash. Similar to the repurchase in
November 2008, the acquisition was approved by the
Company's Board of Directors and was effected in a manner intended to comply with the safe harbor provisions provided by Rule 10b-18 under the Securities Exchange Act of 1934.

On
December 7, 2006, the Company's Board of Directors declared a special dividend of $0.60 per share. The Company paid this dividend in February 2007 to shareholders of record on
January 15, 2007. During each of the quarters in fiscal year 2008, the Company's Board of Directors declared a quarterly cash dividend of $0.125 per share of common stock. The Company paid
approximately $9.0 million in cash dividends through March 31, 2008. Additionally, as of March 31, 2008, the Company had a dividend payable of $3.0 million that was
subsequently paid in April 2008. The Board of Directors did not declare a quarterly dividend during fiscal year 2009, and the payment of future quarterly dividends is at the discretion of the Board of
Directors.

NOTE 11SEGMENT AND GEOGRAPHIC INFORMATION

The Company presents segment information in accordance with SFAS No. 131,Disclosures about Segments of an Enterprise and Related
Information, which establishes reporting and disclosure standards for an enterprise's operating segments. Operating segments are defined as components of an enterprise for
which separate financial information is available and regularly reviewed by the Company's chief operating decision maker.

The
Company has the following reportable operating segments:



F-33

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 11SEGMENT AND GEOGRAPHIC INFORMATION (Continued)



The
accounting policies of the reportable segments are the same as those described in the summary of accounting policies. Segment profit (loss) is based on income (loss) before income
taxes. The reportable segments are distinct business units, separately managed with different distribution channels. The selected operating results of the Company's segments during the the three years
ended March 31 were as follows (in thousands):

2009

2008

2007Net SalesTransactional TV

$
42,559

$
40,998

$
47,242Film Production


8,584


13,094


13,694Direct-to-Consumer


1,511


1,819


2,335Total

$
52,654

$
55,911

$
63,271Segment Profit (Loss)Transactional TV

$
21,637

$
21,423

$
27,832Film Production


(10,916
)

2,307


2,182Direct-to-Consumer


(3,837
)

(165
)

(846
)Corporate Administration


(9,476
)

(9,826
)

(8,863
)Total

$
(2,592
)
$
13,739

$
20,305Interest IncomeTransactional TV

$


$
2

$
3Film Production


5


7


23Corporate Administration


203


702


1,215Total

$
208

$
711

$
1,241Interest ExpenseDirect-to-Consumer

$
13

$
2

$
1Corporate Administration


208


155


228Total

$
221

$
157

$
229Reversal of interest expense for uncertain tax positionsCorporate Administration

$
429

$


$



F-34

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 11SEGMENT AND GEOGRAPHIC INFORMATION (Continued)

2009

2008

2007Depreciation and AmortizationTransactional TV

$
5,015

$
4,404

$
4,313Film Production


3,452


3,619


6,818Direct-to-Consumer


605


248


411Corporate Administration


30


14


12Total

$
9,102

$
8,285

$
11,554


The
Company's total identifiable asset balance by operating segment at March 31 was as follows (in thousands):

2009

2008

2007Identifiable Assets

Gross

Eliminations

Net

Gross

Eliminations

Net

Gross

Eliminations

NetTransactional TV

$
147,693

$
(120,509
)
$
27,184

$
125,500

$
(98,134
)
$
27,366

$
104,444

$
(78,356
)
$
26,088Film Production


24,695


(2,242
)

22,453


34,269


(1,075
)

33,194


30,520





30,520Direct-to-Consumer


18,536


(16,700
)

1,836


17,904


(15,460
)

2,444


16,462


(15,445
)

1,017Corporate Administration


49,909


(32,843
)

17,066


47,838


(27,181
)

20,657


56,268


(25,677
)

30,591Total

$
240,833

$
(172,294
)
$
68,539

$
225,511

$
(141,850
)
$
83,661

$
207,694

$
(119,478
)
$
88,216


Net sales, classified by geographic billing location of the customer, during the three years ended March 31 was as follows (in thousands):

2009

2008

2007Domestic net sales

$
48,260

$
51,976

$
58,875International net sales:Europe, Middle East and Africa


1,829


1,635


2,385Latin America


944


649


1,086Canada


939


215


369Asia


443


1,207


296Other


239


229


260Total international net sales


4,394


3,935


4,396Total net sales

$
52,654

$
55,911

$
63,271


Approximately
$0.5 million of the Company's total assets are located in Europe. All other assets are located in the U.S.

F-35

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 12MAJOR CUSTOMERS

The Company's major customers (revenue in excess of 10% of net sales) are Comcast Corporation ("Comcast"), DirecTV, Inc. ("DirecTV"), DISH Network Corporation ("DISH"), and Time
Warner, Inc. ("Time Warner"). These customers are included in the Transactional TV and Film Production segments. Net sales from these customers as a percentage of total net sales for the three
years ended March 31 was as follows:

2009

2008

2007Comcast


24
%

18
%

14
%DirecTV


15
%

13
%

13
%DISH


13
%

14
%

21
%Time Warner


13
%

14
%

12
%


The
Company's outstanding accounts receivable balances due from its major customers as of March 31 are as follows (in thousands):

2009

2008Comcast

$
1,735

$
1,882DirecTV


1,121


2,011DISH


940


1,817Time Warner


683


1,015


The
loss of any of the Company's major customers would have a material adverse effect on the Company's results of operations and financial condition.

NOTE 13COMMITMENTS AND CONTINGENCIES

The following table reflects the Company's contractual cash obligations as of March 31, 2009 for each of the time periods specified (in thousands):

Year Ended March 31,

Operating Leases

Vendor Obligations

Total2010

$
2,081

$
4,506

$
6,5872011


1,840


1,818


3,6582012


1,092


1,219


2,3112013


635


1,099


1,7342014


347


1,000


1,347Thereafter





3,500


3,500Total minimum payments

$
5,995

$
13,142

$
19,137


For
the purposes of this table, contractual obligations are defined as agreements that are enforceable and legally binding and that specify all significant terms, such as fixed or
minimum services to be purchased and the approximate timing of the transaction. Obligations to acquire specified quantities of movie license rights that are subject to the delivery of the related
movies are included in vendor obligations because the Company estimates that the movies will be delivered in the specified time periods.

F-36

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 13COMMITMENTS AND CONTINGENCIES (Continued)

The
Company has recorded long-term income taxes payable of approximately $0.2 million for uncertain tax positions, reduced by the associated federal deduction for
state taxes. The
Company is unable to reliably estimate the timing of future payments, if any, related to these uncertain tax positions. Therefore, the amounts have been excluded from the above table.

Operating Lease Obligations

The Company maintains non-cancelable leases for office space and equipment under various operating leases. The leases for
office space expire through November 2013 and contain annual Consumer Price Index escalation clauses. The Company's Transactional TV segment has entered into direct lease agreements that expire
through December 2010 with an unrelated party for the use of transponders to broadcast its channels on satellites. As the lessee of transponders under the transponder agreements, the Company is
subject to arbitrary refusal of service by the service provider if that service provider determines that the content being transmitted by the Company is harmful to the service provider's name or
business. Any such service disruption would substantially and adversely affect the financial position and results of operations of the Company. The Company also bears the risk that the access of their
networks to transponders may be restricted or denied if a governmental authority commences an investigation concerning the content of the transmissions. Additionally, cable operators may be reluctant
to carry less edited or partially edited adult programming on their systems. If either of the above scenarios occurred, it could adversely affect the Company's financial position and results of
operations. The Company had no equipment under capital lease at March 31, 2009 or 2008.

Rent
expense for the years ended March 31, 2009, 2008 and 2007 was approximately $1.8 million, $1.7 million and $2.1 million, respectively, which includes
transponder expenses.

Vendor Obligations

From time to time, the Company enters into arrangements with movie studios to acquire license rights for a fixed and/or minimum
quantity of movies over various purchase periods as defined by the agreements. Additionally, the Company is party to certain uplinking, transport and marketing services that contractually obligate the
Company to receive services over specified terms as per these arrangements. The Company is also obligated to make future payments associated with its purchase of intellectual property and patent
rights. These contractual obligations are reflected in the above table as vendor obligations.

Employment Contracts

The Company employs certain key executives under non-cancelable employment contracts in Colorado, California, Florida and
Georgia. These employment contracts expire through March 2011.

Commitments
under these obligations at March 31, 2009 were as follows (in thousands):

Year Ended March 31,2010

$
4,5842011


3,274Total obligation under employment contracts

$
7,858


F-37

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 13COMMITMENTS AND CONTINGENCIES (Continued)

Indemnification

The Company has agreements whereby it indemnifies officers and directors for certain events or occurrences while the officer or
director is, or was, serving in such capacity at the Company's request. The term of the indemnification period is for the officer's or director's lifetime. The maximum potential amount of future
payments the Company could be required to make under these indemnification agreements is unlimited; however, the Company has a director and officer insurance policy that limits exposure and the
Company believes that this policy would enable it to recover a portion, if not all, of any future indemnification payments. As a result of its insurance policy coverage, the Company believes that its
estimated exposure on these indemnification agreements is minimal.

The
Company enters into standard indemnification agreements in the ordinary course of business. Pursuant to these agreements, the Company indemnifies, holds harmless, and agrees to
reimburse the indemnified party for losses suffered or incurred by the indemnified party in connection with any claim by any third party, including customers, with respect to the Company's products or
services, including, but not limited to, alleged negligence, breach of contract, or infringement of a patent, copyright or other intellectual property right. The term is any time after execution of
the agreement. The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is unlimited. The Company has never incurred costs to defend
lawsuits or settle claims related to these indemnification agreements. As a result, the Company believes that its estimated exposure on these agreements is minimal.

Legal Proceedings

In the normal course of business, the Company is subject to various lawsuits and claims. Management of the Company believes that the
final outcome of these matters, either individually or in the aggregate, will not have a material effect on its financial statements.

NOTE 14BORROWING ARRANGEMENTS

In July 2008, the Company obtained a $9.0 million line of credit from a third-party financial institution. Amounts borrowed under the line of credit can be used to support the
Company's short-term working capital needs. The line of credit is secured by the Company's trade accounts receivable and will mature in July 2009. Per the contractual loan agreement,
borrowings under the line of credit are based on the greater of the current prime rate less 0.13% or 5.75%. The terms of the line of credit include certain defined negative and affirmative covenants
customary for facilities of this type, and the Company was in compliance with the covenants at March 31, 2009. The Company made borrowings under the line of credit during the third quarter of
fiscal year 2009 to support its working capital needs, and the outstanding balance as of March 31, 2009 was $4.0 million.

NOTE 15DEFINED CONTRIBUTION PLAN

The Company sponsors a 401(k) retirement plan. The plan covers all eligible employees of the Company. Employee contributions to the plan are elective, and the Company has discretion to
match employee contributions. All contributions by the Company are vested over a three-year period. Contributions by the Company during each of the years ended March 31, 2009, 2008,
and 2007 were approximately $0.3 million.

F-38

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 16SHAREHOLDER RIGHTS PLAN

On November 29, 2001, the Company's Board of Directors adopted a Stockholder Rights Plan in which Rights were distributed at the rate of one Right for each share of the Company's
common stock held by stockholders of record as of the close of business on December 21, 2001. The Rights generally will be
exercisable only if a person or group acquires beneficial ownership of 15% or more of the Company's outstanding common stock after November 29, 2001, or commences a tender offer upon
consummation of which the person or group would beneficially own 15% or more of the Company's outstanding common stock. Each Right is initially exercisable at $10.00 and will expire on
December 21, 2011. Effective August 1, 2008, pursuant to an Amended and Restated Rights Agreement between the Company and the rights agent made effective as of such date, the Company
eliminated the continuing director or so-called "dead hand" provisions included in the originally adopted Shareholder Rights Plan.

NOTE 17RELATED PARTY TRANSACTIONS

The Company paid approximately $0.1 million, $0.2 million and $0.4 million to Isaacman, Kaufman & Painter during the fiscal years ended March 31, 2009,
2008 and 2007, respectively, associated with legal services. The Company's board member, Alan Isaacman, is a Senior Member of Isaacman, Kaufman & Painter.

NOTE 18RESTRUCTURING COSTS

As described in Note 5Goodwill and Other Intangible Assets, the Company restructured the Direct-to-Consumer segment's new product operations
including the IPTV set-top box initiative during the fourth quarter of fiscal year 2009 as a result of (a) lower than expected subscriber additions for the IPTV test business model
during the second half of fiscal year 2009, (b) the significant downturn in economic conditions and related reduction in consumer spending during the second half of fiscal year 2009, and
(c) slower than expected development of new product lines. In connection with this restructuring, the Company incurred approximately $0.2 million of early contract termination fees for
consulting contracts. In accordance with SFAS No. 146,Accounting for Costs Associated with Exit or Disposal Activities,these costs are
reflected in the charge for restructuring and asset impairments other than goodwill line item in the consolidated statements of operations because the Company terminated the contracts in accordance
with the contract terms in the fourth quarter of fiscal year 2009. The Company subsequently paid these fees in April 2009 and does not expect to incur additional restructuring charges in future
periods.

F-39

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Table of Contents

NEW FRONTIER MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE 19QUARTERLY INFORMATION (UNAUDITED)

The consolidated results of operations on a quarterly basis were as follows (net income (loss) per common share may not sum due to rounding; in thousands, except per share amounts):

Net Income (Loss)
Per Common
ShareGross Margin

Net Income
(Loss)Net Sales

Basic

Diluted2009First quarter

$
13,061

$
9,132

$
1,179

$
0.05

$
0.05Second quarter


13,375


8,946


1,295


0.06


0.06Third quarter


12,619


8,499


(8,853
)

(0.42
)

(0.42
)Fourth quarter


13,599


9,017


1,191


0.06


0.06Total

$
52,654

$
35,594

$
(5,188
)
$
(0.24
)
$
(0.24
)2008First quarter

$
12,940

$
9,143

$
1,497

$
0.06

$
0.06Second quarter


12,430


8,971


2,145


0.09


0.09Third quarter


17,921


11,049


3,132


0.13


0.13Fourth quarter


12,620


9,062


1,886


0.08


0.08Total

$
55,911

$
38,225

$
8,660

$
0.36

$
0.36


F-40

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Table of Contents

SUPPLEMENTAL INFORMATION

VALUATION AND QUALIFYING ACCOUNTSSCHEDULE II        (in thousands)

Balance,
Beginning of
Year

Additions
(Deductions) Charged
to Operations

Additions
(Deductions) from
Reserve

Balance,
End of YearAllowance for doubtful accountsMarch 31, 2009

$
169

$
169

$
(30
)
$
308March 31, 2008

$
41

$
307

$
(179
)
$
169March 31, 2007

$
32

$
14

$
(5
)
$
41




Balance,
Beginning of
Year

Additions
(Deductions) Charged
to Operations

Additions
(Deductions) from
Reserve

Balance,
End of YearReserve for chargebacks/creditsMarch 31, 2009

$
11

$
106

$
(103
)
$
14March 31, 2008

$
7

$
40

$
(36
)
$
11March 31, 2007

$
9

$
51

$
(53
)
$
7




Balance,
Beginning of
Year

Additions
(Deductions) Charged
to Operations

Additions
(Deductions) from
Reserve

Balance,
End of YearAccrued restructuring expenseMarch 31, 2009

$


$
189

$


$
189March 31, 2008

$
46

$
(46
)
$


$
March 31, 2007

$
50

$


$
(4
)
$
46


F-41

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Table of Contents

EXHIBIT INDEX

| |       |   |                                                                                                                                                                                                                                                                   
| | ----- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|
| | 3.01  |   | Amended and Restated Articles of Incorporation of the Company(1)                                                                                                                                                                                                  
| | 3.02  |   | Amended and Restated Bylaws of the Company(2)                                                                                                                                                                                                                     
| | 4.01  |   | Form of Common Stock Certificate(3)                                                                                                                                                                                                                               
| | 4.02  |   | Amended and Restated Rights Agreement between New Frontier Media, Inc. and Corporate Stock Transfer, Inc., as rights agent(4)                                                                                                                                     
| | 4.03  |   | Form of Certificate of Designation, Preferences and Rights of Series A Junior Participating Preferred Stock, together with the related Rights Certificate, included as Appendices A and B to the Rights
Agreement incorporated by reference herein as Exhibit 4.02
| | 10.01 |   | Lease Agreement for premises at 5435 Airport Boulevard, Boulder CO(5)                                                                                                                                                                                             
| | 10.02 |   | Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Transponder Service(6)                                                                                                                                                 
| | 10.03 |   | Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(6)                                                                                                                                               
| | 10.04 |   | Amendment Number One to Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(6)                                                                                                                       
| | 10.05 |   | License Agreement between Colorado Satellite Broadcasting, Inc. and Metro Global Media, Inc.(6)                                                                                                                                                                   
| | 10.06 |   | Amendment Number Two to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(7)                                                                                                                   
| | 10.07 |   | Amendment Number One to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Transponder Service(8)                                                                                                                     
| | 10.08 |   | Amendment Number Four to the Agreement between Colorado Satellite Broadcasting, Inc. and Loral Skynet Concerning Skynet Space Segment Service(9)                                                                                                                  
| | 10.09 |   | Office Lease Agreement between New Frontier Media, Inc. and Northview Properties, LLC(9)                                                                                                                                                                          
| | 10.10 |   | Lease Modification Agreement between New Frontier Media, Inc. and LakeCentre Plaza Limited, LLLP(9)                                                                                                                                                               
| | 10.11 |   | Catalog License Agreement between Pleasure Productions, Inc. and Colorado Satellite Broadcasting, Inc.(9)                                                                                                                                                         
| | 10.12 |   | Telecommunications Services Agreement between WilTel Communications, LLC and Colorado Satellite Broadcasting, Inc.(10)                                                                                                                                            
| | 10.13 |   | Amendment No. 3 to Contract Number T70112100 between Colorado Satellite Broadcasting, Inc. and Intelsat USA Sales Corp.(11)                                                                                                                                       
| | 10.14 | # | Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation(12)                                                                                                                                        
| | 10.15 | * | Summary of Director Compensation Arrangements(2)                                                                                                                                                                                                                  
| | 10.16 | * | 1998 Incentive Stock Plan(13)                                                                                                                                                                                                                                     
| | 10.17 | * | 1999 Incentive Stock Plan(14)                                                                                                                                                                                                                                     
| | 10.18 | * | Millennium Incentive Stock Option Plan(15)                                                                                                                                                                                                                        

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Table of Contents

| |       |    |                                                                                                                                                                                                 
| | ----- | -- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|
| | 10.19 | *  | 2001 Incentive Stock Plan(16)                                                                                                                                                                   
| | 10.20 | *  | 2007 Stock Incentive Plan(17)                                                                                                                                                                   
| | 10.21 | *  | Form of Award Agreements under 2007 Stock Incentive Plan(18)                                                                                                                                    
| | 10.22 | *  | Amended and Restated Independent Contractor Agreement, dated November 7, 2007, between New Frontier Media, Inc. and Matthew Pullam(19)                                                          
| | 10.23 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Michael Weiner(2)                                                                                                
| | 10.24 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Grant Williams(2)                                                                                                
| | 10.25 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Ira Bahr(2)                                                                                                      
| | 10.26 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Ken Boenish(2)                                                                                                   
| | 10.27 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Marc Callipari(2)                                                                                                
| | 10.28 | *  | Amended and Restated Employment Agreement between New Frontier Media, Inc. and Scott Piper(2)                                                                                                   
| | 10.29 | #  | Amended and Restated Affiliation Agreement for DTH Satellite Exhibition of Cable Network Programming by and between Colorado Satellite Broadcasting, Inc. and DirecTV, Inc.(19)                 
| | 10.30 |    | Business Loan Agreement, as supplemented (including related Promissory Note and Commercial Security Agreement), dated July 1, 2008 between New Frontier Media, Inc. and First Community Bank(20)
| | 10.31 |    | Stock Purchase Agreement, dated and effective as of November 13, 2008, by and between New Frontier Media, Inc. and Steel Partners II, L.P.(21)                                                  
| | 10.32 | ## | Affiliation Agreement, dated January 1, 2000 and as amended to date, between the Company and Time Warner Cable, a division of Time Warner Entertainment Company, L.P.                           
| | 10.33 | ## | Video On Demand License Agreement, dated March 13, 2000 and as amended to date, between the Company and Time Warner Cable, a division of Time Warner Entertainment Company, L.P.                
| | 10.34 | ## | Adult VOD License Agreement, dated October 18, 2002 and as amended to date, between Colorado Satellite Broadcasting, Inc. and Comcast Cable Communications, Inc.                                
| | 10.35 | ## | Pleasure Service License Agreement, dated November 16, 2000 and as amended to date, between Colorado Satellite Broadcasting, Inc. and Comcast Programming, a division of Comcast Corporation    
| | 10.36 |    | First Amendment to Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation                                                       
| | 10.37 | ## | Second Amendment to Satellite Capacity Lease between Colorado Satellite Broadcasting, Inc. and Transponder Encryption Services Corporation                                                      
| | 21.01 |    | Subsidiaries of the Company                                                                                                                                                                     
| | 23.01 |    | Consent of Grant Thornton LLP                                                                                                                                                                   
| | 31.01 |    | CEO Certification pursuant to Rule 13a-14(a)/15d-14(a)                                                                                                                                          

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Table of Contents

| |       |  |                                                       
| | ----- |  | ------------------------------------------------------
|
| | 31.02 |  | CFO Certification pursuant to Rule 13a-14(a)/15d-14(a)
| | 32.01 |  | Section 1350 Certification of CEO                     
| | 32.02 |  | Section 1350 Certification of CFO                     

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Table of Contents

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