Efficiency Maine

2010 Annual Report

Business Programs • Residential Programs • Education and Training Programs • Renewable Programs 
Efficiency Maine is pleased to present this Annual Report for the Fiscal Year (FY) 2010, covering the 

period from July 1, 2009 through June 30, 2010.

Efficiency Maine was established in 2002 as a statewide effort to promote the more efficient use of 

electricity and thereby help Maine residents and businesses reduce electric costs. 

Effective July 1, 2010, Efficiency Maine’s mission was expanded to enhance the efficient use of, and 

reduce business and residential spending on, all forms of energy—electric, natural gas, propane and 

heating oil—while consolidating administration of statewide programs under one roof. Administration 

of the programs was transferred from the Maine Public Utilities Commission (Maine PUC) to an independent trust, directed by a stakeholder Board of Trustees representing Maine energy consumers and 

experts in energy issues. As part of the transition, the new Efficiency Maine Trust has assumed responsibility for preparing this report on last year’s activities. 

In a further shift from prior years, FY 2010 brought federal funding from the American Recovery and 

Reinvestment Act (ARRA) and proceeds from the Regional Greenhouse Gas Initiative (RGGI) to supplement the ongoing programs funded by the System Benefits Charge (SBC).

The programs of Efficiency Maine in FY 2010 were guided in large part by the directive of State law 

(35-A MRSA 3211-A) to:

• Reduce total energy costs for electricity customers in the State by increasing the efficiency with 

 which electricity is consumed;

• Reduce the price of electricity over time for all consumers by achieving reductions in demand for 

 electricity during peak use periods;

• Promote sustainable economic development and reduced environmental damage; 

• Create more favorable market conditions for the increased use of efficient products and services; 

 and

• Increase consumer awareness of cost-effective options for conserving energy.

Additionally, Efficiency Maine administered federal funds consistent with the ARRA’s objectives of “job 

preservation and creation, infrastructure investment, energy efficiency and science, assistance to the 

unemployed and State and local fiscal stabilization.”

This annual report presents the highlights of Efficiency Maine’s programs for FY 2010 and a look 

forward to programs underway in FY 2011. For more information, please go to efficiencymaine.com.
Table of Contents

Overview of 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Business Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Residential Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Education and Training Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Renewable Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Looking Ahead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Appendix A: Business Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Appendix B: Residential Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Appendix C: Education and Training Programs . . . . . . . . . . . . . . . . . . . . . . 34

Appendix D: Emission Reductions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Appendix E: Utility Conservation Fund Assessments . . . . . . . . . . . . . . . . 36

Efficiency Maine 2010 Annual Report
49%

Business

Incentive 

Program

36%

Residential

Lighting 

Program

2%

Low-Income

6%

Building Operator

Certication

1%

High Performance Schools 6%

Appliance

Efficiency Maine 2010 Percent of Lifetime Megawatt Hour (MWh) 

Savings by Program

Overview of 2010: Investing in Energy Efficiency for a Stronger Economy

2 Efficiency Maine 2010 Annual Report

During the 12 months covered by this report, Efficiency Maine 

worked diligently and collaboratively to help residents and 

businesses lower their costs by using less energy, more efficiently. 

With Regional Greenhouse Gas Initiative (RGGI) proceeds and 

one-time funds from the American Recovery and Reinvestment 

Act (ARRA), Efficiency Maine was able to reach beyond electricity 

savings to promote more fossil fuel reductions and alternative 

energy solutions. Efficiency Maine directly infused $20 million 

into energy projects, while encouraging an additional $75 million 

in private matching funds, for a total of $95 million invested in 

lowering energy costs and strengthening Maine’s economy. 

Efficiency Remains Maine’s Best Energy Value 

In 2010, Efficiency Maine continued to deliver energy-saving 

solutions for Maine businesses, families and communities through 

a range of programs that have proven to be cost-effective. These 

programs have saved nearly $2.92 for each dollar spent, on average, 

over the past seven years. In FY 2010, the cost of electricity saved 

was only 4.3 cents per kilowatt hour. Buying that electricity 

would have cost consumers three to four times that price, making 

efficiency the best energy value for Maine.

2010 Highlights

• With $20 million in grants and rebates, Efficiency Maine leveraged 

private investment of $75 million to fuel Maine’s recovering economy

• 93,011 MWh in annual savings (+20% vs. 2009)

• $95.8 million in lifetime economic benefits (+18% vs. 2009)1

• 2.66 to 1 program-wide benefit-to-cost ratio (-4% vs. 2009)

• 4.3¢ per kilowatt hour (kWh) for efficiency savings (+.2¢ vs. 2009), which 

is 26% less than the cost to generate a kWh, and 70% less than the cost 

to purchase a kWh of electricity at retail

• 1.1 million CFLs purchased as a result of program efforts (+52% vs. 2009)

• 1,656 business projects completed (+15% vs. 2009)

• 391,788 metric tons of lifetime carbon dioxide (CO2

) emission 

reductions (+16% vs. 2009) 

Program Review

Efficiency Maine‘s mandate is to help Maine consumers reduce energy 

costs by installing more efficient equipment and adopting better business 

practices. The four main programs to achieve this goal are:

• Business 

• Residential

• Education and Training

• Renewables

Results among Efficiency Maine’s major programs were as follows in 2010:

Business Programs

With the infusion of RGGI funds and ARRA grants, the Business Programs 

expanded beyond the incentive program for electricity energy efficiency 

to include fuel-neutral competitive grant programs aimed towards three 

specific sectors: municipalities, commercial projects and large-scale 

projects. 

• The Business Incentive Program achieved record levels of 

participation, completing 1,656 projects for 1,029 companies. 

Participating businesses will save nearly $43.9 million on electric bills. 

Efficiency Maine cash incentives of $4.9 million stimulated a total 

investment of $12.3 million in energy-efficiency improvements, helping 

to boost labor demand at a time when jobs were most needed.

• The total economic impact of the Large Project Fund was equally 

impressive. Efficiency Maine awarded $6.9 million in these competitively 

bid projects, and businesses rose to the occasion by committing $52.4 

million in matching funds. These projects will generate installation jobs 

as they are completed in the next 12 months and will save operating 

costs for years to come.
Program

Annual 

MWh 

Savings

Lifetime 

MWh 

Savings

Efficiency 

Maine 

Investment

Participant 

Investment

Lifetime 

Economic 

Benefits Cost/kWh

Benefit-toCost Ratio

Business Incentive 31,050 413,513 $9,690,151 $7,366,750 $43,882,863 4.1¢ 2.57

Residential 

Lighting 44,561 303,012 $2,348,409 $3,861,073 $35,445,509 2.0¢ 5.71

Residential 

Appliance 4,115 46,517 $1,748,004 $1,962,718 $6,527,116 8.0¢ 1.76

Low-Income 2,981 17,558 $1,000,816 $0 $1,800,899 5.7¢ 1.80

Building Operator 

Certification 9,827 49,136 $85,338 $4,788,897 $6,444,173 9.9¢ 1.32

High Performance 

Schools 478 11,291 $604,056 $985,637 $1,667,263 14.1¢ 1.05

Education 

and Training1 N/A N/A $510,990 N/A N/A N/A N/A

American Recovery 

& Reinvestment Act2 N/A N/A $640,765 N/A N/A N/A N/A

Other Accounts3 N/A N/A $360,313 N/A N/A N/A N/A

2010 Total 93,011 841,027 $16,988,842 $18,965,076 $95,767,823 4.3¢ 2.66

Cumulative 

(2004 - 2010) 486,342 4,646,248 $80,432,288 $86,415,056 $487,338,439 3.6¢ 2.92

1

The education and training programs are a long-term investment in a more energy-efficient economy and meet the statutory objective to increase consumer awareness of options 

 for conserving energy.

2

These are the administrative costs for initiating the many ARRA programs. Project results will be reported in the FY 2011 Annual Report.

3

These include administrative and marketing costs for the solar program, the small business loan program, Forward Capacity Market management and contractor assistance with the 

 Annual Report.

Efficiency Maine Program Impacts, 2010 & Cumulative (2004-2010) Efficiency Maine programs are subject to quantitative benefit-to-cost analysis. 

In 2010, the “Lifetime Economic Benefits” (that is, the total dollar value of electricity consumption that will be averted by energy-efficiency measures) 

outweighed the combined costs (to Efficiency Maine and participants) by a “Benefit-to-Cost Ratio” of 2.66 to 1.

2010 Annual Report Efficiency Maine 3

100

90

80

70

60

50

40

30

20

10

Millions of Dollars

Direct

Incentives to 

Participants

Direct

Participant

Investment

Total Direct

Economic

Investment

Efficiency Maine Direct Incentives, Direct Private Investment and 

Total Direct Economic Investment Efficiency Maine Spurs Private Investment*

Program 

Direct 

Incentives to 

Participants 

Direct 

Participant 

Investment 

Total Direct 

Economic 

Investment

Business Incentive 

Program $4,936,639 $7,366,750 $12,303,389

Commercial Grant 

Program $634,041 $1,280,739 $1,914,780 

Large Project Fund 

Grants $6,900,000 $52,452,619 $59,352,619 

EECBG Muncipal 

Re-Grants $4,788,178 $1,980,650 $6,768,828 

Residential Lighting 

Program $729,799 $3,861,073 $4,590,872 

Residential Appliance 

Program $1,346,064 $1,962,718 $3,308,782 

Renewable Resource 

Fund Grants $477,657 $134,409 $612,066 

Solar & Wind Energy 

Rebate Program $602,967 $6,022,350 $6,625,317 

Total $20,415,345 $75,031,308 $95,476,653

* Does not include program delivery costs
Overview of 2010 (continued)

120

100

80

60

40

20

Thousands of MWh

 2004 2005 2006 2007 2008 2009 2010

Efficiency Maine Program-Wide Annual MWh Savings 2004-2010 (2010 Includes RGGI Funding)

4 Efficiency Maine 2010 Annual Report

Residential Programs

Like the Business Programs, Efficiency Maine Residential Programs 

also achieved higher results and expanded the options available 

compared to FY 2009. 

• The Residential Lighting Program rebounded from low levels 

in 2009 with a 52% increase in sales of CFLs in 2010. 

• An Appliance Rebate Program initiated in October of 2009 

stimulated the purchase of 23,516 energy-efficient appliances, 

including 11,445 clothes washers, 9,880 refrigerators, 787 freezers, 

746 dehumidifiers and 658 air conditioners, which are projected to 

save $6.5 million over their combined lifetimes. The clothes washers 

will also save 823 million gallons of water over their lifetimes.

• Finally, Efficiency Maine offered the first program statewide to 

provide financial assistance to all income levels for energy-efficient 

Home Energy Improvements, such as adding insulation, 

air sealing or purchasing energy-efficient windows or heating 

equipment upgrades.

Education & Training Programs 

• Professional Training courses were offered to 2,000 

professionals through the new Qualified Partners Program and 

other professional trainings, including the new Energy Smart Real 

Estate Specialist course: 1,200 realtors attended this course to earn 

continuing education credits.

• Efficiency Maine helped raise awareness of energy-efficiency 

issues and opportunities among large numbers of school-age 

students. Website hits demonstrate a high level of usage by 

teachers statewide.

Renewables

As with the other programs, Efficiency Maine’s Renewable Energy 

Programs received a significant boost from ARRA funds and the 

public responded with increased participation. 

The number of grants awarded through the Renewable Resource 

Fund increased from three in 2009 to eleven in 2010. The Solar and 

Wind Rebate Program saw increases ranging from a 50% increase 

in the number of solar hot air systems installed to a 660% increase 

in the number of wind projects installed, resulting in $602,967 in 

rebates issued by Efficiency Maine, leveraged by $6,022,350 in private 

investment.

Cumulative Energy Savings 2004–2009

The cumulative energy savings produced by Efficiency Maine since 

2004 equal 4.6 million MWh of electricity—savings that keep dollars in 

Maine, contribute to energy independence, lower the cost to operate 

the grid and reduce power plant emissions. The incentives, technical 

assistance and other services provided by Efficiency Maine generate 

savings equal to the power used annually by nearly 731,000 Maine 

homes2— and save Maine business and residential consumers nearly 

$490 million in energy costs.

Ensuring Geographic Equity

Efficiency Maine works hard to ensure that every Maine resident 

and business has equal access to all of its services. Energy auditors 

FY 2010 Training Participants

Building Operator Certification 62

Commercial Energy Auditing 21

Introduction to Solar Thermal 61

Energy Smart Real Estate Specialist 1,200

Pump System Assessment 113

Qualified Partner Training 543

Total 2,000
 2004 2005 2006 2007 2008 2009 2010

600

500

400

300

200

100

Thousands of Metric Tons of Carbon Dioxide

Efficiency Maine Program-Wide CO2 Emissions Savings 2004-2010 (2010 Includes RGGI Funding)

2010 Annual Report Efficiency Maine 5

Efficiency Maine Program-Wide Cost/kWh for Energy Savings 2004-2010 (2010 Includes RGGI Funding)

6.0

5.0

4.0

3.0

2.0

1.0

Cost per KWh in Cents

 2004 2005 2006 2007 2008 2009 2010

have visited facilities in every corner of Maine, and Efficiency Maine 

incentives have benefited farmers, homeowners, office buildings, 

manufacturing facillities and retail establishments from Kittery to Fort 

Kent. The maps throughout this report demonstrate the geographic 

distribution of program offerings and benefits.

Continuing to Improve Maine’s Environment

Efficiency Maine’s programs have made a big difference for the 

environment. Since 2004, these programs have made possible the 

following cumulative reductions in potentially harmful emissions from 

electric power generation:

• 2.4 million metric tons of carbon dioxide (CO2

)

• 3,232 metric tons of sulfur dioxide (SO2) that causes acid rain

• 1,473 metric tons of nitrogen oxide (NOx) that causes smog

The reduction of these emissions is equivalent to what would be 

achieved by keeping 43,956 cars off the road for a full decade3, 

improving the health of our communities.

Organization of this Report

The following pages of this report present a more detailed review 

of Efficiency Maine’s individual programs, including highlights and a 

look ahead at FY 2011 and beyond. On pages 24–26 are projections 

for 2011. On pages 27–36 are tables presenting more detailed 2010 

and historical trend data.

Footnotes:

1 Lifetime economic benefits and the benefit-to-cost ratios are calculated by estimating the 

total lifetime electricity reductions of the efficient products multiplied by future avoided 

energy costs and adjusted for total program and participant costs, all discounted to the 

present year. In 2009, the Maine Public Utilities Commission helped sponsor the “Avoided 

Energy Supply Costs” for New England, along with other electric utilities, gas utilities and 

efficiency program administrators. This study is updated every two years and provides the 

baseline avoided costs for the energy-efficiency programs, based upon current market 

conditions and fuel cost projections. In 2009, avoided costs dropped significantly, and the 

benefit-to-cost ratios of our energy-efficiency programs reflect this trend.

2 The average Maine residential customer consumes 6,360 kWh per year. Energy Information 

Administration, 2007. http://www.eia.doe.gov/cneaf/electricity/esr/table5.html

3 Emission estimates per MWh are based on Avoided Energy Supply Costs in New England: 

2009 Report by Synapse Energy Economics http://www.synapse-energy.com/ 

Downloads/SynapseReport.2009-10.AESC.AESC-Study-2009.09-020.pdf
6 Efficiency Maine 2010 Annual Report

Overview

FY 2010 was an exciting year for Efficiency Maine’s Business 

Programs. In addition to the traditional System Benefits Charge 

(SBC) funding for electrical efficiency projects, an infusion of funds 

from ARRA and RGGI auctions led to enhanced, expanded and new 

programs. 

Because the ARRA funding was “fuel-neutral,” it enabled business 

participants to propose and implement an expanded range of 

efficiency projects, primarily through competitive grant programs. 

ARRA also helped fund two new programs, Maine Advanced 

Buildings and the Retro-Commissioning Program, and significantly 

expanded the reach of the Commercial Energy Audit Program. 

The RGGI funding was instrumental in enhancing several initiatives 

by:

1. Providing a limited-time 25% increase in electrical-efficiency 

cash incentives, which was instrumental in driving a record 

number of applications through the program; and an increase 

in the incentive cap from $100,000 to $300,000 per participant 

per calendar year, which enabled businesses to pursue more 

electrical-efficiency projects than ever before 

2. Enabling the participation of large industrial customers in the 

incentive program

3. Adding $1.6 million to ARRA funds for the competitively awarded 

Large Project Grant budget 

The energy-efficiency savings resulting from this year’s diverse 

program initiatives will yield a stronger bottom line for Maine’s 

businesses for years to come. 

Efficiency Maine Business Incentive Program

2010 Highlights

• 31,050 MWh in annual savings

• $43.9 million in lifetime economic benefits

• 192,633 tons of CO2

 emissions prevented (equivalent to 3,528 cars 

off the street)

• 1,656 completed projects by 1,029 Maine businesses

Year in Review

Maine, like the rest of the nation, continued to face slow economic 

recovery in FY 2010. Efficiency Maine nevertheless delivered 

Introducing a new level of support for you

and the Maine businesses you serve:

Our Program Allies have been integral to Efficiency 

Maine’s success in helping Maine businesses reduce 

their energy consumption and save money. With the 

increased importance of efficiency, rapid advances in 

technology, and growing demand for expertise with 

equipment, now is the time to strengthen this partnership. Qualified Partners will meet new requirements 

(see reverse) and receive important new benefits from 

Efficiency Maine. 

Qualified Partners get unqualified support

When your company qualifies to be an Efficiency Maine Qualified Partner, you’ll become eligible for 

dozens of benefits to help you gain new customers and perform your services more effectively:

 Gain access to...

 • All Efficiency Maine training programs—free or at a discount

 • Technical information and advice from field personnel, engineers, 

 efficiency experts and/or other technically trained professionals

 • Joint sales calls between participants and Efficiency Maine field personnel 

 • Restricted Efficiency Maine Partner website (coming soon) featuring:

 - Energy-efficiency training 

 - Frequently asked questions

 - “Ask us a question” email link

 - Online application submittal and email notifications

 - Project status for your individual jobs

 - Email link with email addresses for Efficiency Maine personnel 

 - Energy savings calculators

A flyer announcing 

the QP qualifications 

and all the benefits of 

becoming a QP

Business Programs

significant economic and energy savings to businesses in 2010 

through its prescriptive and custom incentives, which are funded 

by the SBC and the proceeds from RGGI auctions. In the current 

economic climate, these savings are more valuable than ever for 

Maine businesses. 

By statute, Efficiency Maine dedicates a minimum of 20% of SBC 

program funds to small businesses. During FY 2010, small businesses 

accounted for 74% of program participants in the Business Incentive 

Program and received 33% of the $4.9 million in incentives paid.

Efficiency Maine designs its incentive program to help business 

customers achieve maximum energy efficiency as cost-effectively as 

possible. One of the major factors in achieving this goal is the new 

Qualified Partners (QP) Program, introduced in October of 2009, 

which offers a new level of support for Maine businesses that want to 

save energy and improve the bottom line. Only the most experienced 

vendors, contractors, suppliers and other professionals that supply 

or install energy-efficient equipment earn the QP designation. 

They are familiar with the Business Incentive Program, and can help 

participants select qualifying equipment and apply for cash incentives 

for their energy-efficiency projects. Efficiency Maine held 11 four-hour 

comprehensive training sessions in FY 2010 for over 540 contractors 

and suppliers aspiring to become QPs; 328 have successfully 

completed all requirements to date. 

Armed with the latest in program descriptions 

and incentive levels, these Qualified Partners have 

become the sales force for energy efficiency.
2010 Annual Report Efficiency Maine 7

High Performance Schools

2010 Highlights 

• At very competitive prices, a combined annual savings of 478 

MWh, 5,546 therms of natural gas and 18,256 gallons of oil 

represents over $1.7 million in savings

Year in Review

From 2004 to 2010 the High Performance Schools (HPS) Program 

offered incentives that helped 29 school systems statewide save 

money by building more energy-efficient new schools. It was 

a highly successful combined effort of the Bureau of General 

Services, Department of Education, Maine School Management 

Association, Efficiency Maine and Rebuild America.

During FY 2010, 11 schools or districts were involved with either 

the design or implementation phase of HPS. The annual savings 

highlighted above will continue each year during the life of these 

schools, which in some cases may extend beyond 50 years.

In FY 2011, Efficiency Maine will move the new school 

construction into the comprehensive Maine Advanced Buildings 

Program.

Programs Funded by ARRA

Maine Advanced Buildings 

(MAB) Program

2010 Highlights 

• MAB has 14 active projects in the pipeline, which when completed, 

will yield 15–20% energy savings each year

Year in Review

In addition to RGGI funds, an influx of ARRA funds enabled Efficiency 

Maine to pilot a commercial new construction program, Maine 

Advanced Buildings, which is based on the New Buildings Institute’s 

Core Performance Standards, modified for Maine’s climate and other 

factors. Maine Advanced Buildings offers financial incentives to reduce 

energy use by 15–20% beyond 2006 International Energy Conservation 

Code requirements. Thanks to a concerted effort to recruit architectural 

and engineering firms to partner with this program, Efficiency Maine is 

proud to report that there are currently 14 active projects. Construction 

of those buildings will be completed over the next year.

1. INCENTIVES FOR QUALIFYING ECMS

a) Efficiency Maine, a program of the Maine Public Utilities Commission, will award financial incentives to Eligible Customers 

for the purchase and installation of Qualifying ECMs, subject to 

these Terms and Conditions.

b) “Qualifying ECMs” are Prescriptive Electric Conservation Measures identified in official program materials and site-specific 

Custom Measures approved by Efficiency Maine. Technologies that purport to save energy through reduction of voltage, 

demand, or power conditioning are not eligible ECMs. Unless 

explicitly pre-approved, ECMs must be new and covered by 

warranties.

c) “Eligible Customers” are all non-residential customers of electric 

utilities in the State of Maine. Efficiency Maine incentives are 

awarded only to Eligible Customers for equipment that is owned 

by them, and such Customers are ultimately responsible for 

compliance with these Terms and Conditions.

2. OWNERSHIP OF CAPACITY AND/OR ENVIRONMENTAL CREDITS

a) ECMs purchased and installed in part through incentives provided 

by this program are the property of the Customer, subject to any 

limitations contained within these Terms and Conditions.

b) Not withstanding the above, Efficiency Maine holds sole rights to 

any electric system capacity credits and environmental credits 

that may be associated with ECMs for which incentives were 

received, and Efficiency Maine can dispose of these credits in 

any manner authorized by law or regulation.

c) In no event shall activity associated with any energy or environmental credits noted in Section 2(b) result in interference with 

the Customer’s sole discretion to operate ECMs as approved in 

his/her incentive award.

3. PRE-APPROVAL AND PRE-INSTALLATION SURVEY REQUIRED

a) Except for Customers applying for motor or agricultural 

incen¬tives of any amount or for lighting or refrigeration incentives of less than $1,000, Efficiency Maine is not obligated to 

award any incentives unless it pre-approves the Customer’s 

Incentive Application and completes a pre-installation survey of 

the Customer’s facilities, unless it has explicitly waived this latter 

requirement.

b) Efficiency Maine has complete discretion to approve or disapprove of any proposed ECMs.

4. POST-INSTALLATION VERIFICATION REQUIRED

Efficiency Maine is not obligated to pay any pre-approved incentive 

awards until it has performed a satisfactory post-installation 

verification, unless it has explicitly waived this requirement. If 

Efficiency Maine determines that ECMs were not installed in a 

manner consistent with the approved application, or if unapproved 

ECMs were installed, or if the installation was not consistent 

with generally accepted engineering practices, it may require 

changes before making payment. Also, Efficiency Maine will not 

make payment until it verifies that the Customer has received, as 

appropriate, final drawings, operation and maintenance manuals, 

and operator training. Efficiency Maine also reserves the right 

to inspect installations at facilities which were the recipients of 

incentives that were not pre-approved (see section 3a) and seek 

recovery of incentives paid if Qualifying ECMs cannot be located 

or are not installed in a manner consistent with the provisions of 

these Terms and Conditions.

5. CUSTOM MEASURE APPLICATIONS AND ANALYSIS

a) Efficiency Maine will only approve Custom Measure Applications 

for ECMs that Efficiency Maine believes have reliable and cost 

effective energy savings potential in the proposed use and site. 

Efficiency Maine has discretion to approve or disapprove of any 

Measures proposed.

b) In addition to completing all required worksheets, the Customer 

will be required to provide an analysis of the energy and demand 

reduction potential of the proposed ECMs. Efficiency Maine may 

require that this analysis be prepared by a licensed Professional 

Engineer whose competency and experience to perform the 

requisite analysis has been approved in advance by Efficiency 

Maine.

c) Efficiency Maine may independently review the Application and 

analysis to verify the energy saving and demand reduction potential and the reasonableness of measure and installation cost 

estimates. Efficiency Maine reserves the right to reject or modify 

any Customer calculations, based on its analysis.

6. PRE-APPROVED LETTER

After an Application is approved, the Customer will receive written notification of a maximum pre-approved incentive amount. 

Efficiency Maine will not pay incentives for any ECMs installed 

prior to the date of the Pre-approved Incentive Letter.

7. INDEPENDENT TESTING

Efficiency Maine reserves the right to deny incentives for any 

ECMs that have not been favorably assessed or approved by 

recognized, independent pubic authorities, such as the Underwriter’s Laboratory (UL). Efficiency Maine may, at its discretion, 

require the Customer undertake, at his or her own expense, 

testing of a proposed ECM that does not carry the Listing Mark 

by UL, or an equivalent independent testing facility approved in 

advance by Efficiency Maine.

8. INCENTIVE AMOUNTS

a) Efficiency Maine reserves the right to adjust and/or negotiate the 

incentive amount, based upon its independent assessment of 

appropriate savings or cost estimates.

b) Once an incentive is pre-approved, Efficiency Maine will pay 

no more than the approved fraction of the incremental cost 

to the Customer of purchasing the ECM, or the pre-approved 

incentive amount, whichever is less. Efficiency Maine may, at 

its discretion, recognize incremental installation labor costs 

that are unique to the proposed ECM to the extent that they are 

reasonable, verifiable, and actually incurred by the Customer. Efficiency Maine has the right to lower the incentive amount if the 

quantity and/or cost of ECMs actually installed by the Customer 

differ from the pre-approved amounts. Efficiency Maine has the 

right to seek a refund for incentives paid if, at any time, it learns 

that the ECMs were not actually and properly installed or were 

subsequently disconnected.

9. COST OF EQUIPMENT

The Customer must provide copies of all invoices or other 

rea¬sonable documentation that verify the costs of purchasing 

and installing the ECMs, including all materials, labor, and equipment discounts. Invoices must indicate a verifiable breakout 

of all ECMs purchased for installation under this Agreement. 

Efficiency Maine also has the right at any time to require invoices 

from the contractor to determine the price paid by the contractor 

(including any discounts or incentives) from his or her supplier 

for the ECMs.

10. SCHEDULE FOR INCENTIVE PAYMENTS

Efficiency Maine expects to pay all incentives within thirty (30) 

days after project completion. Project completion requires:

(a) Submission to Efficiency Maine of all documentation 

 b) Completed installation of the approved ECMs

 c) Efficiency Maine’s acceptance of (a) and (b) above, all in accordance with the specifications outlined elsewhere in these Terms 

and Conditions.

11. MONITORING AND EVALUATION FOLLOW-UP VISITS

Efficiency Maine reserves the right to make follow-up visits to 

a Customer’s facility during the 24 months following the actual 

completion date at a time convenient to the Customer, and with 

at least one week advance notice. The purpose of the visit(s) 

is to review the operation of the ECMs for program evaluation 

purposes, including monitoring their energy performance. The 

scope of review is limited to determining whether program 

conditions have been met.

12. CHANGES IN/CANCELLATION OF THE PROGRAM

a) Efficiency Maine may change the program requirements, 

incentives, or Terms and Conditions at any time without notice, 

including suspending acceptance of applications or terminating 

the program. Efficiency Maine is not obligated to approve any 

submitted application that may result in Efficiency Maine exceeding its program budget.

b) In the event of program change, pre-approved applications will 

be processed to completion under the Terms and Conditions in 

effect at the time of the pre-approval by Efficiency Maine.

c) Submission of a completed application does not entitle the 

Customer to program participation. Entitlement occurs only 

when Efficiency Maine has signed the application and incentive 

pre-approval form.

13. PUBLICITY OF CUSTOMER PARTICIPATION

 By accepting an incentive through the program, the Customer 

understands that Efficiency Maine reserves the right to disclose 

certain information about the Customer’s participation in the program, including, but not necessarily limited to, the Customer’s 

name and address, the incentive amount, projected energy 

savings as well as other non-proprietary business information.

14. INSTALLATION SCHEDULE REQUIREMENTS

a) If the Customer has (a) not engaged in installation of the approved project, and has (b) not applied to Efficiency Maine for a 

project extension within one year from the date Efficiency Maine 

pre-approves the project, Efficiency Maine may cancel the Agreement without liability. 

b) A Customer who fails to advise Efficiency Maine that a project 

is complete, or who fails to provide required post-installation 

documentation as described elsewhere in these Terms and 

Conditions, within 60 days of project installation may be denied 

incentive payment.

15. INDEMNIFICATION

a) Efficiency Maine’s liability under this Agreement will be limited 

to paying the incentive amounts specified in this Agreement. Efficiency Maine and any of its affiliates or contractors shall not be 

liable to the Customer for any consequential or incidental damages or for any damages in tort (including negligence) caused by 

any activities associated with this Agreement or in the program.

b) The Customer shall protect, indemnify, and hold harmless Efficiency Maine from and against all liabilities, losses, claims, damages, judgments, penalties, causes of action, costs and expenses 

(including, without limitation, attorney’s fees and expenses) 

incurred by or assessed against Efficiency Maine arising out of 

or relating to the performance of this Agreement.

16. NO WARRANTIES

a) Efficiency Maine does not endorse, guarantee, or warrant any 

particular manufacturer or product, and it provides no warranties, expressed or implied, for any product or services. The 

Cus¬tomer’s reliance on warranties is limited to any warranties 

that may be provided by contractors, vendors, etc.

b) Neither Efficiency Maine nor its consultants are responsible for 

assuring that the design, engineering and construction of the 

facility or installation of the ECMs is proper or complies with any 

particular laws, codes, or industry standards. Efficiency Maine 

does not make any representations of any kind regarding the 

results to be achieved by the ECMs or the adequacy or safety of 

such measures.

17. CUSTOMER MUST PAY ALL TAXES

Incentives received by the Customer may be taxable by the federal, state, and local government. The Customer is responsible 

for declaring and paying all such taxes.

18. VENDOR SELECTION

The Customer may select any vendor or contractor to perform 

the work contemplated by this application, even after the application is submitted for pre-approval by Efficiency Maine. However 

Efficiency Maine has the right to prohibit specific vendors or 

contractors from program participation.

19. REMOVAL OF EXISTING EQUIPMENT

The Customer agrees, as a condition of participation in the program, to remove and dispose of the equipment being replaced by 

the ECMs in accordance with all laws, rules, and regulations. The 

Customer agrees not to reinstall any of this equipment anywhere 

in the State of Maine, or transfer it to any other party for installation in the State of Maine.

20. ECM LIFE

By accepting an Efficiency Maine incentive, Customer hereby 

agrees that he/she will not alter, modify or discontinue use of 

the efficiency measures without prior written approval from Efficiency Maine and that efficiency measures funded by Efficiency 

Maine will be used for their rated useful life.

21. MISCELLANEOUS

a) The entire Agreement between the Customer and Efficiency Maine 

composed of an approved, signed application, these Terms and 

Conditions, and all subsequent correspondence relating to that 

specific application, requires a Customer signature.

b) Paragraph headings are for the convenience of the parties only 

and are not to be construed as part of this Agreement.

c) The Customer acknowledges that the only individuals authorized 

to bind Efficiency Maine under this Agreement are Efficiency 

Maine staff and authorized agents of Efficiency Maine.

d) If either Efficiency Maine or the Customer desires to modify this 

Agreement, the modification must be in writing and signed by an 

authorized representative of the party against which enforcement 

of the modification is sought.

e) If any provision of the Terms and Conditions is deemed invalid by 

any court or administrative body having jurisdiction, such ruling 

shall not invalidate any other provision, and the remaining Terms 

and Conditions shall remain in full force and effect in accordance 

with their terms.

f) In the event of any dispute concerning these Terms and Conditions, or any other requirement of this program or condition of 

incentive award, resolution will be governed in all respects by the 

laws, statutes, and regulations of the United States of America 

and of the State of Maine. Any legal proceeding against the State 

regarding this agreement shall be brought in State of Maine 

administrative or judicial forums. The Customer consents to 

personal jurisdiction in the State of Maine.

TERMS AND CONDITIONS

Maine Advanced Building Application

MAIL/FAX APPLICATION TO: Efficiency Maine, 323 State Street, Suite 2, Augusta, ME 04330 Fax: 866-728-4605 Toll-free Number: 866-376-2463

efficiencymaine.com • 866-376-2463 9/09EMMABApp page 2 of 4

p

Company Name: 

Contact Name: 

 

Mailing Address: 

City: State: Zip:

Email Address: 

Office Phone: Cell Phone: Fax:

Project Type

q Office q Education q Public

q Assembly q Retail q Other Explain:

Proposed Building size in square feet:

Maine Advanced Building Application

p

2.8 Lighting Power Density (see addendum)

2.9 Mechanical Efficiency Requirements

2.10 Dedicated Mechanical System

2.11 Demand Control Ventilation

2.12 Domestic Hot Water System Efficiency

2.13 Fundamental Economizer Performance

Customer Acknowledgement

Expected Completion Date:

I certify that all statements made in this application are correct to the best of my knowledge and that I have read 

and agreed to the Terms and Conditions on the back of this form.

Signature: Name (print): Date:

Team (if selected) Contact Firm Phone Email

Architect: 

Mechanical Engineer: 

Electrical Engineer: 

General Contractor: 

Project Teams

Eligibility Requirements

Advanced BuildingsTM and Core PerformanceTM are trademarks of the New Buildings Institute, Inc. (NBI)

In order to qualify for incentives under this application, all Core PerformanceTM criteria must be met. (See Section Two 

of Core PerformanceTM Requirement of the Advanced BuildingsTM guidelines for details of these criteria.)

2.1 Energy Code Compliance

2.2 Air Barrier Performance

2.3 Minimum IAQ Performance

2.4 Below-Grade Exterior Insulation

2.5 Opaque Envelope Performance

2.6 Fenestration Performance

2.7 Lighting Controls

Maine Advanced Buildings: Core PerformanceTM Requirements

1. This program is designed for new construction of facilities in the 10,000 to 70,000 square foot range.

2. The design and construction of these qualifying facilities must comply with Section Two of Core PerformanceTM Requirement 

of the Advanced BuildingsTM guidelines.

3. The Project Team must include an Efficiency Maine representative.

4. A signed Memorandum of Understanding (MOU) must be on file with Efficiency Maine.

5. A narrative of the description of the facility and its occupancy as well as the final design configuration that incorporates the 

Core PerformanceTM features.

6. A signed Minimum Requirements Document (MRD) must be included.

Tim Vrabel from Efficiency Maine presented Dirigo Management a check and a 

plaque touting their dedication to energy efficiency.

An application for Maine Advanced Buildings Program

Incentive

Participant

Program Delivery

1.8

1.6

1.4

1.2

1

0.8

0.6

0.4

0.2

Millions of Dollars

 Benets Costs

Efficiency Maine 2010 High Performance Schools Program Benefits vs. Costs
Business Programs (continued)

8 Efficiency Maine 2010 Annual Report

Loan Program

The Loan Program is designed to provide small businesses with 

upfront capital to implement the energy-efficiency measures 

recommended in the walk-through audit report. The low-interest 

(currently at 1%) loan is capped at $35,000 with a maximum 

five-year term limit. With the addition of the eight FY 2010 loan 

participants, there are currently 42 businesses participating in the 

small business loan program.

Small Business Audit & Loan Programs

2010 Highlights 

• Over 200 small business audits completed, identifying a potential 

savings of 2 million kWh, worth $293,000 over the life of the 

energy-efficiency measures

• Eight small businesses were new loan participants in FY 2010, 

borrowing $226,500 to save approximately 17,250 kWh and 59 

million British Thermal Units (BTUs) per year

Year in Review

In FY 2010, Efficiency Maine allocated over $1.6 million in ARRA 

funding specifically to the small business sector. These funds 

enabled Efficiency Maine to expand the availability of both the 

audit program and the loan program for small businesses.

Audit Program

The Audit Program is for small businesses defined through FY 

2010 as having less than 50 employees or less than $5 million in 

revenue with no in-house engineering staff. High upfront costs, 

limitations of time and knowledge and limited access to capital are 

particularly difficult barriers for small business customers. Through 

Efficiency Maine’s small businesses audit program, these businesses 

were eligible to receive a free walk-through energy audit. The 

resulting audit report provided the business with a list of energyefficiency measures, which if implemented, could strengthen their 

bottom line. An audit is a prerequisite to the Efficiency Maine Loan 

Program. 

Efficiency Maine 2010 Business Program Participation

EMAgricultural Measures

CASE STUDY BETTER PERFORMANCE, LOWER ELECTRIC BILLS & REDUCED EMISSIONS

Objectives:

• Reduce electricity usage and costs

• Maintain viability of family-owned farm in 

a dif cult market

• Demonstrate ways other farms can cut 

energy costs

Strategies:

The farm bene ted from a partnership with 

Ef ciency Maine, Kennebec County Soil & 

Water Conservation District (KCSWCD)

and Farm Energy Partners Network (FEPN). 

A free energy audit identi ed a water heater 

and milk pump as the two major consumers 

of electricity—and the biggest potential 

sources of savings.

The Plan:

• Replaced old 5 hp vacuum pump with a 

highly ef cient 7.5 hp pump with variable 

frequency drive.

• Replaced electric water heater with a 

combination of solar thermal (hot-water) 

roof panels and a propane- red 

on-demand tankless water heater.* 

* The incremental cost of propane to fuel the 

on-demand water heater is not accounted for 

in this case study; it will vary greatly depending 

on available sunlight.

ef ciencymaine.com

866-376-2463

Estimated Annual 

Electricity Savings

All projects . . . $2,093

“Dairy farming is a 

labor of love for us, 

and an important part 

of Maine’s landscape 

for everyone. The help 

we got from Efficiency 

Maine and others to cut 

our energy costs is not 

only keeping our business viable; it’s also 

reducing our carbon 

footprint.” 

-Anne Weston, Owner of 

Weston Acres Dairy Farm, 

with Lance Gatcomb, 

Foreman 

Weston Acres Dairy Farm: 

sustaining a Maine tradition 

through energy ef ciency Like many Maine dairy farms, the Weston Farm in Litch eld is a family tradition as well as a business. 

One of the major challenges is uncertainty about the price of milk and expenses, including feed and 

energy. That’s why Weston Farm was excited to receive a free energy audit from Ef ciency Maine in 

cooperation with Kennebec County Soil & Water Conservation District (KCSWCD) and Farm Energy 

Partners Network (FEPN). 

The walk-through inspection and electric-bill analysis identi ed three 

pieces of equipment that accounted for nearly 90% of energy use: 

an old, inef cient electric water heater (58%); a 5 hp vacuum milking 

pump (17%); and a condensing unit to cool milk (14%). 

Ef ciency Maine provided a $2,000 incentive for a new energyef cient vacuum pump with variable frequency drive. KCSWCD 

provided Conservation Innovation Grants (CIG) worth $1,900 for an 

on-demand water heater, and another $11,250 for solar thermal 

panels as a demonstration project, which FEPN helped install, 

requiring only an in-kind labor contribution from the farm.

These energy-ef ciency measures will help Weston Farm save over

$2,000 per year—a substantial amount for a small family farm—

yielding payback on their investment in less than three years. 

55148 EMBP15720WestonCaseStudyRev2.indd 1 3/8/10 8:01 AM

Efficiency Maine case study highlighting energy-efficiency measures 

taken on by Weston Acres Dairy Farm
2010 Annual Report Efficiency Maine 9

Retro-Commissioning Pilot Program

2010 Highlights 

• This pilot project began in April of 2010; and results will be reported 

in 2011

Year in Review

Every building in Maine has the potential to operate more efficiently. 

In fact, conducting a building tune-up, also referred to as “retrocommissioning” (RCx) can help save as much as 20% on energy bills. 

RCx is a process that helps to ensure that building equipment and 

systems perform together effectively and efficiently to optimize the 

building’s operation. Funded by ARRA and rolled out in April of 2010, 

this pilot program is a two-step process whereby buildings with 

Energy Management Systems (EMS) or Building Automation Systems 

(BAS) will be evaluated by a retro-commissioning service provider 

to determine if the systems are working properly. If not working 

properly, the systems will be adjusted and energy savings measured. 

Efficiency Maine will determine if this program should progress 

beyond its pilot project status based on the results that are seen 

in 2011.

Commercial Project Grant Program

2010 Highlights 

• Awarded 19 grants totaling $634,000, which leveraged $1.3 million 

in private matching funds 

• Projected energy savings of 17.8 million BTUs

Year in Review

Efficiency Maine allocated approximately $2 million of ARRA funding 

to offer grants to support energy-efficiency projects or renewable 

energy systems for businesses. This program allowed participants to 

apply for grants of up to $50,000 on an individual project basis.

Through this funding opportunity, Efficiency Maine called upon 

FY 2010 Grant Recipients 

Aqua Maine, Inc., West Rockport

B & L Auto Parts Inc., Brewer

Bowdoin College, Brunswick

City of Bath

Corinth Wood Pellets, LLC, 

 Corinth

Ecomaine, Portland

GS Inc., Rockland

Gritty McDuffs, Freeport

Knox Center for Long Term Care, 

 Rockland

L.L.Bean Inc., Freeport

Longfellow’s Greenhouse, 

 Manchester

Maine Pines Racquet & Fitness 

 Club, Brunswick

Robert’s Maine Grill, Kittery

Saint Joseph’s College, Standish

Scratch Baking Company, 

 South Portland

Sebasco Harbor Resort, LLC, 

 Sebasco Estates

The Jackson Laboratory (2 awards), 

 Bar Harbor

Town of Scarborough

eligible entities to submit applications for Commercial Project 

Grants. The proposals were expected to meet the following criteria:

• Rapid energy savings along with sustainable positive economic 

 impacts

• Immediate as well as long-term job creation and/or retention

• Significant energy savings

• Inclusion of funding from other sources

• The possibility of broad, long-term benefits on the State economy

Consideration was given to innovative or emerging technologies or 

systems and to geographic distribution of the grants. This program 

was fuel-neutral and could be used for electricity conservation, 

fossil fuel conservation and renewable energy projects, provided 

that significant total BTU reduction or other measurable advantages 

are realized. 

 

 

Large Project Fund Grants

2010 Highlights 

• Awarded 12 grants totaling $6.9 million, which leveraged 

$52 million in private matching funds

• Projects are expected to prevent the emission of 171,960 tons 

of CO2

Solar thermal water system at L.L.Bean funded by a Commercial Project Grant

FY 2010 Grant Recipients 

Bowdoin College, Brunswick

Twin Rivers Paper (2 awards), 

 Madawaska

Jackson Laboratory, Bar Harbor

Johnson Outdoors Watercraft, 

 Inc., Old Town

Lincoln Paper and Tissue, 

 Lincoln

Madison Paper, Madison

NewPage, Rumford

Old Town Fuel and Fiber, Old Town

Prime Tanning, Hartland

Tex Tech Industries, North Monmouth

Verso Paper Corp., Bucksport
10 Efficiency Maine 2010 Annual Report

Business Programs (continued)

Energy Efficiency and Conservation Block 

Grant (EECBG) Municipal Re-Grants 

2010 Highlights 

• Awarded grants totaling $4.6 million to 83 municipalities

• Estimated annual energy savings per project range from 6.25 million 

BTUs to 91 billion BTUs

• Estimated annual electrical savings per project range from 221 kWh 

to 5.1 million MWh

Year in Review

The U.S. Department of Energy (DOE) provided Efficiency Maine with 

$9.6 million under its State of Maine Energy Efficiency and Conservation 

Block Grant (EECBG). The DOE stipulated that at least 60% of the grant 

funds be passed through to municipal and county governments for 

energy-efficiency improvements. 

In September 2009, Efficiency Maine formally requested applications 

from units of local and county government for energy-efficiency and 

conservation projects. Applicants could submit either a custom project 

application (capped at $85,000 for individual municipality or $500,000 

for regional projects) or a template-planning project (capped at 

$10,000). Custom projects were awarded on a competitive basis, while 

template applications were noncompetitive, but subject to available 

funding. A total of $5,756,100 was set aside for program grants, which 

were to be disbursed in two rounds of RFAs. 

During FY 2010, Efficiency Maine completed the first round of grant 

awards for 49 custom projects and 34 template projects. Examples of the 

custom projects include: interior lighting, HVAC equipment, LED street 

lights, windows, wind turbines, solar thermal systems and insulating and 

air-sealing building envelopes.

Efficiency Maine Business Incentive Program Benefits vs. Costs 2004-2010

60

50

40

30

20

10

Millions of Dollars

 2004 2005 2006 2007 2008 2009 2010

Benets

Costs

Year in Review

These grants, ranging from $100,000 to $1 million, are funded by either 

RGGI proceeds or ARRA Funds. Efficiency Maine, in partnership with 

the Energy and Carbon Savings Trust, issued a request for applications 

(RFA) in September 2009 for large energy-efficiency and conservation 

projects, and received 63 responses. These proposals were scored 

based on three primary criteria:

• Electricity savings or greenhouse gas reductions

• Project management and resource adequacy and readiness

• Economic impact demonstrated in the applications

After making the awards, Efficiency Maine negotiated contracts for 

twelve projects requesting $6.9 million in grant funds, with a private 

match of $52 million. Of the $6.9 million in grants, $1.6 million was 

funded by RGGI and $5.3 million was funded by ARRA. These 

large-scale energy-efficiency projects include renewable 

generation, heat recovery and efficient motors and processes.
2010 Annual Report Efficiency Maine 11

59%

Lighting

11%

Custom

Miscellaneous

8%

Compressed

Air 9%

 Variable-Frequency

Drive

5%

Other

(includes Agriculture,

Motors and 

Refrigeration) 8%

HVAC

Efficiency Maine 2010 Business Incentive Program MWh Savings by Technology 

EECBG Re-Grant Award Winners

Addison

Bar Harbor

Bath

Belfast

Berwick

Bethel

Blue Hill

Bowdoinham

Brewer

Brooklin

Brooks

Brooksville

Bucksport

Cape Elizabeth

Caribou

Calais

Casco

Chebeague Island

China

Columbia

Cumberland

Damariscotta

Dayton

Eliot

Falmouth

Farmington

Fayette

Fort Fairfield

Fort Kent

Freeport

Frenchville

Gardiner

Gorham

Gray

Greenville

Hampden

Harrison

Hiram

Kennebunk

Kittery

Lisbon

Machias

Madison

Mechanic Falls

Mercer

Montville

New Gloucester

North Yarmouth

Norway

Oakland

Old Town

Perry

Phippsburg

Pittsfield

Porter

Presque Isle

Raymond

Reed Plantation

Rockland

Rockport

Rumford

Saco

Saint Francis

Sedgwick

Skowhegan

South Berwick

Stockton Springs

Stoneham

Strong

Thomaston

Thorndike

Union

Unity

Vassalboro

Waldoboro

Warren

Washington County

Waterville

Westbrook

Windham

Winthrop

Yarmouth

York

60

50

40

30

20

10

Millions of Dollars

 Benets Costs

Incentive 

Participant

Program Delivery

Efficiency Maine 2010 Business Incentive Program Benefits vs. Costs

Efficiency Maine 2010 ARRA Grants
Residential Programs

12 Efficiency Maine 2010 Annual Report

Overview

FY 2010 was a highly successful year for Efficiency Maine’s Residential 

Programs. Our longest-running program, the Residential Lighting 

Program, saw a 40% increase in the number of Compact Fluorescent 

Light bulbs (CFLs) sold, reversing a negative trend in FY 2009. Starting 

in fall of 2009, RGGI and ARRA monies funded three new residential 

programs:

• RGGI provided funding for the Appliance Rebate Program, which 

encourages the purchase of energy-efficient refrigerators, washing 

machines, dehumidifiers and air conditioners

• ARRA provided funding for the Replacement Heating Equipment 

Program, which rewards homeowners who upgrade to energyefficient heating systems

• ARRA funded the Home Energy Savings Program, which pays 

homeowners up to $3,000 in incentives for insulation and other 

energy-efficiency upgrades of their homes

Residential Lighting Program

2010 Highlights

• Sales of CFLs through Efficiency Maine’s program totaled 1.1 million 

bulbs, an increase of over 52% from FY 2009 

• CFL sales generated significant benefits 

F 44,561 MWh in annual savings

F $35.4 million in lifetime economic value

• Consumers recycled 11,113 CFLs (+175% vs. 2009) at 215 retail 

stores participating in the recycling program 

• Efficiency Maine’s field team made 3,449 field visits to retail 

storefronts verifying markdowns, placing signs designed to increase 

consumer awareness, and training over 900 new sales associates on 

program initiatives 

Thanks in large part to Efficiency 

Maine’s ongoing efforts, Maine is one 

of the top five states in adoption of 

CFLs. And, with 215 stores offering 

to recycle CFLs free of charge, most 

Maine residents have a practical 

and convenient method to properly 

dispose of spent bulbs. 

Number of CFL bulbs in use per household (2008)

Source: “Who’s Buying CFLs? Who’s Not Buying Them? Findings 

from a Large-Scale, Nationwide Survey.” 2008 ACEEE Summer Study 

on Energy Efficiency in Buildings (34,750 households surveyed)
2010 Annual Report Efficiency Maine 13

40

35

30

25

20

15

10

5

Millions of Dollars

 Benets Costs

Incentive 

Participant

Program Delivery

Efficiency Maine 2010 Residential Lighting Program Benefits vs. Costs

Efficiency Maine Residential Lighting Program Benefits vs. Costs 2004-2010

60

50

40

30

20

10

Millions of Dollars

 2004 2005 2006 2007 2008 2009 2010

Benets

Costs

Year in Review 

CFLs remain the single most important measure for achieving proven 

reductions in electricity expenses in Maine residences, with every 

dollar invested by Efficiency Maine returning $5.71 in economic 

benefits in FY 2010.

In FY 2010, sales of CFLs in Maine rebounded from a sharp decline 

(-35%) in FY 2009, which followed national trends. Despite the slow 

economic recovery, CFL sales increased by 52% over 2009 levels, 

returning to near pre-recession levels.

This significant increase in sales was driven largely by the following:

• In response to consumer shifts, Efficiency Maine diversified its retail 

channels beyond hardware stores and mass-merchandisers by 

adding club stores (Sam’s and BJ’s), drug stores (CVS) and grocery 

stores (Hannaford). The number of participating retail stores 

increased from 365 in 2009 to 459 in 2010.

• Retailers were offered options to give consumers discounts on CFLs, 

including 1) direct incentives to retailers to enable them to reduce 

shelf prices (markdowns), which are favored by large chain retailers; 

and 2) coupon program, favored by some smaller retailers.

• Efficiency Maine further lowered CFL prices for consumers by 

increasing the incentives paid to stores.

• With these increased incentives, Efficiency Maine negotiated 

with major retailers for more prominent display space. Some 

participating retailers are now dedicating four times as much retail 

space to CFLs as to incandescent bulbs.

As shown in the map on page 12, Maine is now one of the 

most successful states in the country at replacing conventional 

incandescent bulbs with efficient CFL bulbs in households. 
14 Efficiency Maine 2010 Annual Report

efficiencymaine.com

Appliances

Clothes Washer $50.00

Refrigerator over $75.00

7.5 cu. ft. / Freezer

Air Conditioner / $25.00 Dehumidifier

 Name

 Street Address Daytime Phone - For Verification Only

 City/Town State Zip Code Email Address

MUST COMPLETE BELOW - mail in to receive rebate.

Please fill out all information correctly and legibly. A copy of your receipt, 

including model number, must accompany this rebate.

Leading the Way to a Brighter Future

efficiencymaine.com

on selected 

ENERGY STAR® 

Appliances

Maine 

Residents 

only

Good toward the purchase of qualified ENERGY STAR

appliances. See reverse. EXPIRES August 31, 2010. 

Up to75

These appliances are for my: Home Business

Brand Name 

Model #

Store Name 

Salesperson Name

Date Purchase Price The purchase must be made at a participating 

retailer. No out of state or internet purchases allowed. 

Appliances must be installed in the state of Maine.

Save $25 now on selected 

Energy Star Air Conditioners and Dehumidifiers.

Appliance Rebate Program

2010 Highlights

• 229 retailers enrolled as program participants

• 23,516 total appliances sold

• $1,346,064 in rebates paid out to 22,692 Maine residents

• Estimated lifetime energy savings of 46,517 MWh and 

$6.5 million lifetime economic value

• An estimated 75 million gallons of water saved per year 

by all of the washers sold

Year in Review

With funding from RGGI, in 2010 Efficiency Maine began helping 

retailers promote energy-efficient appliances (washers, refrigerators, 

air conditioners and dehumidifiers) through a highly successful 

Appliance Rebate Program. The program was designed to provide 

downstream incentives to the consumer while assisting local retail 

partners with promotion. Efficiency Maine determined that a 

mail-in rebate was the ideal delivery mechanism, and offered the 

following incentives by appliance type:

Washers $50

Refrigerators $25–$75 depending on size

Air conditioners $25

Dehumidifiers $25

Within 30 days of the program launch, Efficiency Maine enrolled 

every major appliance retailer in the State. By the close of the 

program, Efficiency Maine had enrolled 229 retailers. Consumers 

responded strongly, redeeming certificates for rebates of more than 

$1.3 million. 

Ask inside about Energy Star Appliances 

that qualify for a rebate from

AND SAvE

$100

EvEry 

yEAr! 

SAvE up to

$75

toDAy 

Efficiency Maine

Appliance Rebate 

Program

* In annual energy costs.

mail-in rebate from 

Efficiency Maine

On Qualified Clothes Washers

EMRP15475_stickers REVISED.indd 1

1/15/10 10:56 AM

Fun, bright point-of-purchase displays 

highlight the Appliance Rebate Program.

INSTANT COUPON

REDEEMABLE IN STORE ONLY,

EXPIRES 06/30/10.

One Coupon per package.

Limit 20 coupons per person.

See reverse side.

p

p

Please Print Clearly

UPC / SKU

Vaild on CFL 1 or 2 bulb packages 

with a retail price of $1.50 or more

REDEEMABLE IN STORE ONLY,

EXPIRES 06/30/10.

One Coupon per package.

Limit 20 coupons per person.

See reverse side.

p

p

Please Print Clearly

UPC / SKU

Vaild on CFL 3 or 4 bulb packages 

with a retail price of $5 or more

INSTANT COUPON

REDEEMABLE IN STORE ONLY,

EXPIRES 06/30/10

One Coupon per package.

Limit 20 coupons per person.

See reverse side.

p

p

Please Print Clearly

UPC / SKU

Vaild on CFL multi-packs of 5 or more 

with a retail price of $7 or more

INSTANT COUPON

The “See the Light” campaign 

contributed to the boost in 

CFL sales in FY 2010.
2010 Annual Report Efficiency Maine 15

Home Energy Savings Program

2010 Highlights

• Enrolled 57 nationally certified Participating Energy 

Advisors throughout the State

• Over 400 homes completed energy assessments and 71 homes 

completed energy upgrades

• Average upgrade saved $780 and 39% on annual heating costs 

and earned a $2,140 rebate

• At an average total job cost of $13,675 per home, the program 

generated nearly $1 million of construction work during a slow 

period in the construction industry

Year in Review

Through a grant from the Department of Energy, Efficiency Maine 

invested $10 million in ARRA funds to expand its Maine Home 

Performance with Energy Star whole-house energy upgrade 

program. Renamed The Home Energy Savings Program, it offers 

homeowners of any income level rebates up to $3,000 for reducing 

their home’s energy usage by at least 50% (or up to $1,500 for energy 

reductions of at least 25%) through measures including adding 

insulation; sealing air leaks; and installing high-efficiency heating 

systems, solar heating systems or qualified windows and doors.

Projects are required to follow a building-science-based energy 

assessment of the home, using state-of-the-art instruments and 

computerized building models, conducted by nationally certified 

Participating Energy Advisors.

ENERGY EFFICIENCY PAYS FOR ITSELF

SavingS example

annual energy costs (1,200 gallons at $2.50/gallon) . . $ 3,000 

projected energy savings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% 

annual savings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,500

Sample CoStS and rebateS

home energy audit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 500 

improvement costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,000 

efficiency maine rebate (50% of cost up to $3,000) . . . . –3,000 

federal tax credit (30% of cost up to $1,500) . . . . . . . . . . . . . –1,500**

cost financed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,000 

annual loan payments (10 year, 6% apr loan) . . . . . . . . . . . . . $ 1,465 

immediate SavingS starting year one

annual net savings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 35

Note: Your costs and savings may differ. This example is for illustrative purposes only. 

EM-HH-0910-05

AVAILABLE INCENTIVES

WEAThERIzATION

SOuRCE FORm % COVEREd CAP

Retrofits (≥ 50% energy savings) Efficiency Maine rebate 50% $3,000

Retrofits (25-49% energy savings) Efficiency Maine rebate 30% $1,500

Retrofits – Unitil Heating Customers 

(≥ 50% energy savings)

Efficiency Maine rebate 50% $8,000*

Retrofits – Unitil Heating Customers 

(25-49% energy savings)

Efficiency Maine rebate 30% $6,500*

Building envelope materials

Federal tax credit 30% $1,500**

High-efficiency furnaces/boilers Efficiency Maine rebate

$100-$300

RENEWABLES

SOuRCE FORm % COVEREd CAP

Solar/Wind/Geothermal

Federal tax credit 30% no cap

Solar Thermal (with Home Energy 

Savings Program Participation) Efficiency Maine rebate 25% $1,500

Solar PV Efficiency Maine rebate $2/watt $2,000

Residential Wind

Efficiency Maine rebate $2,000

 *Unitil rebates are available while funding lasts.

**Federal tax credits available through 12/31/10.

Get started at efficiencymaine.com 

or call 866-376-2463 

Does Your Home Need an Energy Upgrade? If you answer “yes” to any of these questions, your home could be a good candidate for the 

Home Energy Savings Program. The best way to be certain is to hire a Participating Energy Advisor 

to perform a professional home energy audit. Your advisor can help you get thousands of dollars in incentives. 

Get started at 

efficiencymaine.com 

or call 866-376-2463

1. Does your home experience any of the following?

Ice dams ............................................ Yes ____ No ____ 

Frozen pipes....................................... Yes ____ No ____

Hot/cold rooms ................................. Yes ____ No ____ 

Drafts................................................. Yes ____ No ____ 

Damp basement ................................. Yes ____ No ____

Mustiness .......................................... Yes ____ No ____ 

2. Do you use a:

Dehumidifier....................................... Yes ____ No ____ 

Humidifier........................................... Yes ____ No ____

Air Conditioner ................................... Yes ____ No ____

3. Are you considering replacing your heating system? 

......................................................... Yes ____ No ____

4. Are you considering replacing your windows? 

......................................................... Yes ____ No ____

5. Is your home poorly insulated?

......................................................... Yes ____ No ____

6. An average 2,000 square foot home costs about $2,000 

per year to heat. Are you paying more than $1 per square 

foot per year for heat?......................... Yes ____ No ____

7. Are you willing to invest the $5,000 - $10,000 

needed for an energy upgrade?

......................................................... Yes ____ No ____

EM-CL-0910-02

EM-HH-0910-05

Get started at 

efficiencymaine.com 

or call 866-376-2463

it’s easy

Getting cash back for your home energy improvements 

is as easy as a, B, C. 

Hire a Participating Energy Advisor to perform a home energy

audit and identify potential energy saving improvements. 

Hire a professional to make your pre-approved energy saving improvements. 

Get up to $3,000 back from Efficiency Maine. Plus get up to $1,500 

in federal energy efficiency tax credits.*

udit

utton up

ash back

There’s never been a better time to hire a professional to address 

• ice dams

• frozen pipes

• cold, drafty rooms

• high heating bills

All homeowners are eligible regardless of income level.

EligiblE improvEmEnts

Eligible improvements include new heating systems, windows, 

doors, insulation and air sealing.

HOME COMFORT 

PAID FOR BY ENERGY SAVINGS

 Get up to $4,500* back when you invest in energy-efficiency upgrades

*Tax credits expire 12/31/10.

The program is based on national best practices and is 

continuously improved based on input from homeowner focus 

groups and surveys; contractor meetings; field visits; secondary 

research; and an advisory board representing homeowners, 

contractors, other energy-efficiency organizations, trade 

associations, community colleges and advocacy groups.

The program’s website, which earned a Department of Energy 

commendation, features a home energy savings calculator to help 

homeowners determine their likely benefits from the program and 

a search engine for locating participating energy advisors based on:

• Distance from the homeowner

• Number of homes upgraded

• Customer satisfaction rating 

• Services offered (financing, insulation, solar, heating systems, 

windows, etc.)

Home Energy Savings 

Program flyer and checklist 

for homeowners
Residential Programs (continued)

Efficiency Maine 2010 Low-Income Appliance Replacement Program

16 Efficiency Maine 2010 Annual Report

Low-Income Program

2010 Highlights

• The Low-Income Appliance Program assisted hundreds of 

qualifying households by providing energy-efficient refrigerators 

and CFLs, generating 2,981 MWh of annual savings and $1.8 million 

in lifetime economic value, for a benefit-to-cost ratio of 1.8 to 1 

• The Program delivered 1,566 refrigerators and 4,798 CFLs to 

1,862 low-income households

Year in Review

In FY 2010, Efficiency Maine’s Low-Income Appliance Replacement 

Program continued to offer the installation of energy-efficient 

refrigerators and CFLs—which together can account for up to 20% 

of a home’s electric use.

The Low-Income Appliance Replacement Program is implemented 

through a Memorandum of Understanding with MaineHousing and 

through the State’s Community Action Programs (CAPs) to reduce 

electric bills in low-income households by exchanging inefficient old 

refrigerators for new ones.

MaineHousing contracts with certified residential energy auditors 

to address electrical savings opportunities. When refrigerators are 

replaced, contractors also install CFLs in locations where they will 

provide the greatest energy savings. 

Two of the older refrigerators that 

were replaced with new, energy-efficient 

appliances
6

5

4

3

2

1

Millions of Dollars

 2004 2005 2006 2007 2008 2009 2010

Benets

Costs

Efficiency Maine Low-Income Appliance Replacement Program Benefits vs. Costs 2004-2010

2

1

Millions of Dollars

 Benets Costs

Incentive

Program Delivery

2010 Annual Report Efficiency Maine 17

Efficiency Maine 2010 Low-Income Appliance Replacement 

Program Benefits vs. Costs
Education and Training Programs

18 Efficiency Maine 2010 Annual Report

Overview

Education and Training Programs support Efficiency Maine’s 

objectives of delivering energy savings, as well as the factual 

information consumers need to become more energy-efficient for 

life. Programs are strategically designed to reach across age groups 

and market sectors to create a broad impact on residents and 

businesses in Maine.

Education Programs help to achieve long-term efficiency gains 

because they can influence a lifetime of decisions among the next 

generation. In 2010, school programs introduced the issues of 

electricity production, consumption and efficiency to more than 

12,000 4th–12th graders.

Professional Training Programs are a major factor in creating 

a more energy-efficient economy in Maine. In 2010, specialized 

workshops—Building Operator Certification (BOC), solar installer 

training, technical training for facility managers, and others—helped 

nearly 700 contractors and facility managers take advantage of 

energy-efficiency opportunities and Efficiency Maine incentives. A 

new program helped more than 1,200 realtors incorporate Energy 

Smart knowledge into their business practices.

Madawaska students learning and coloring with “Cecil” the CFL

Students in northern Maine designing test windmill concepts

School Energy Education Programs

2010 Highlights

• 12,370 4th–12th grade students participated in energy-education 

classes

Year in Review

Efficiency Maine provides financial support for the following 

educational efforts:

Maine Energy Education Program (MEEP), a nonprofit 

organization serving schools across Maine, teaches general energy 

awareness and practical skills that enable students to be more energyefficient in their daily lives. Topics of classroom presentations include 

electricity generation, energy sources, energy conservation and 

transportation. In the 2009–2010 school year, MEEP reached more than 

10,000 students across the state.

The Maine Public Service Be Energy-Wise Program (BEEP) 

educates students and residents in northern Maine about energy 

issues and opportunities, including the “Three E’s” (energy, 

environment and economics) and the interaction among them. In 

2010, BEEP offered 53 programs involving more than 1,629 students in 

the classroom sessions.
Maine Energy Education Curriculum Project for 

Grades 4–8

Teachers across Maine help students solve energy mysteries using 

the PowerSleuth energy education curriculum. This project, launched 

in 2007 under the guidance of the Maine Math and Science Alliance 

and aligned with Maine Learning Results, developed standards-based, 

hands-on energy education materials for students in grades 4–8. All 

three PowerSleuth curriculum units are now available at no cost to 

teachers: 

•Energy Lights Maine (Grades 4–5) contains lessons on circuits and 

electric light, conductors and insulators, generation of electricity, 

energy efficiency and conservation. In 2010, 42 teachers attended a 

face-to-face workshop, and more than 200 sections of the curriculum 

have been downloaded from the website. 

•Energy Heats Maine (Grades 6–7) develops students’ understanding 

of heat and thermal energy. In 2010, 37 teachers attended a face-toface day-long workshop and more than 200 sections of the curriculum 

have been downloaded from the website.

•Energy for Maine (Grades 7–8) focuses on forms of energy, energy 

transfers and transformations and energy careers. In 2010, 45 teachers 

attended the workshop, and this most recent curriculum is also 

approaching the 200-download mark.

Teachers can access the material and additional supporting resources by 

visiting the PowerSleuth companion website: powersleuth.org. 

2010 Annual Report Efficiency Maine 19

Energy Rap Contest

With permission from American Idol, Efficiency Maine 

created the statewide Energy Idol music video contest 

to encourage energy conservation and awareness of 

Efficiency Maine among high school students, divided 

into two sections, grades 9/10 and grades 11/12.

9th/10th grade winner: Greg Plourde from Hall-Dale 

High School in Farmingdale, for “Efficiency” 

http://www.youtube.com/watch?v=s59Ma9nhN5o 

&feature=related

The PowerSleuth fox visits Maine classrooms to spread the word 

about energy efficiency.

11th/12th grade winners: Mike Babyak, who filmed and 

edited, and singer Colby Parker, both seniors at Thornton 

Academy in Saco, for “Rhymin’ for a Brighter Future” 

http://www.youtube.com/watch?v=h5dz8a1EPH4
Education and Training Programs (continued)

20 Efficiency Maine 2010 Annual Report

Professional Training

2010 Highlights

• 690 contractors and facility managers attended energy-efficiency 

classes, including introductory-to-advanced training as well as the 

Building Operator Certification (BOC) courses

• The BOC courses in FY 2010 generated 49,136 MWh of lifetime 

savings and $6.4 million in lifetime economic value, yielding a 

benefit-to-cost ratio of 1.32 to 1

Year in Review

Efficiency Maine’s professional training programs provided technical 

training in a variety of topics to key stakeholders: architects, 

engineers, facility managers, tradespeople, water and wastewater 

operators and other technical professionals. The sessions, which 

also provided a venue for participants to network and share energyefficiency success stories, included:

• Building Operator Certification (BOC) Level I and Level II 

(62 participants; Augusta, Brewer and Portland): The BOC Program, 

provided in cooperation with the Northwest Energy Efficiency 

Council (NEEC), offers a series of courses that train facility managers 

to improve energy efficiency, reduce maintenance costs and 

enhance building occupant comfort and safety.

While the courses offer instruction in the use of advanced building 

equipment and controls, they also encourage energy savings 

through preventive maintenance and better management of 

systems and equipment. BOC certification requires demonstrated 

competence in all of the following areas:

• Evaluating building energy consumption

• Heating, ventilating and air conditioning (HVAC) energy inspection

• Lighting surveys

• Indoor air pollutant sources and pathway locations

• Facility electrical distribution

In FY 2010, 17% of BOC attendees were responsible for facility 

management of K–12 schools. The remaining 83% were from other 

sectors such as manufacturing, State and town municipalities and 

health care.

• Commercial Energy Auditing (21 participants; Augusta): Teaches 

students how to conduct a commercial facility energy audit, 

covering the tools of the trade, lighting and controls and HVAC.

• Introduction to Solar Thermal (61 participants; Fairfield, 

Kennebec Valley Community College): Certifies plumbers, oil 

burner technicians and HVAC technicians to properly install solar 

thermal systems. 

• Energy Smart Real Estate Specialist (1,200 participants; many 

locations): Encouraged real estate agents to incorporate energy 

efficiency and performance into their business practices by 

demonstrating how these factors directly impact the real value of 

a property. The course provides information and guidelines on a 

number of energy-smart issues.

• Pump System Assessment (113 attendees, three locations): Offered 

by the Joint Environmental Training Coordinating Committee (JETCC), 

the seminars cover pump system performance characteristics; 

performance problems encountered in everyday applications, 

12

10

8

6

4

2

Millions of Dollars

 2006 2007 2008 2009 2010

Bene
ts

Costs

Efficiency Maine BOC Participant Facility Benefits vs. Costs as a Result of Training 2006-2010
Training session in Augusta

2010 Annual Report Efficiency Maine 21

Efficiency Maine 2010 Building Operator Certification Program 

Benefits vs. Costs

7

6

5

4

3

2

1

Millions of Dollars

 Benets Costs

Participant Facility

Program Delivery

including practical issues involved in field measurement of fluid and 

electrical data; and the Pump System Assessment Tool (PSAT) software 

analysis tool used to assess the performance of pump systems. 

Efficiency Maine also delivered a variety of trainings and education 

sessions in partnership with the Maine Indoor Air Quality Council 

(MIAQC). 2010 initiatives included:

•Annual Energy Efficiency & IAQ Seminar

In February, MIAQC trained more than 150 professionals on its draft 

Protocols for Addressing IAQ in Residential Weatherizations. These 

draft protocols, initially developed by the MIAQC, are now receiving 

continued development through the U.S. EPA, and will be available for 

public review and comment by the end of November, 2010.

• Annual IAQ Conference & Deep Energy Retrofits & IAQ Seminar

Efficiency Maine served as a core sponsor of the Council’s annual IAQ 

conference, the largest in northern New England; a two-day event 

in Augusta featuring a full-day Deep Energy Retrofits program. More 

than 400 registrants from diverse professional backgrounds attended 

this event. 

•Residential Construction Trainings

Efficiency Maine provided ongoing funding for MIAQC’s popular 

Residential Construction Training series of three programs, Keeping 

Foundations Warm & Dry, The Building Shell and Ventilating New & 

Existing Homes. Developed in 2004–2006, this series focuses on 

practical, building-science-based strategies for construction of energyefficient, healthy homes. 

The Fort Kent “Green Sneakers Team”

Efficiency Maine also supported Maine Partners for Cool 

Communities (MPCC). In the fall of 2009, MPCC launched a ninemonth smart energy outreach and education project, “Cool 

Frontiers,” in six Aroostook and Washington County communities: 

Fort Kent, Houlton, Presque Isle, Calais, Lubec and Machias. During 

the course of the project, MPCC engaged municipal officials; civic 

and community development leaders; faith groups; university 

presidents, faculty and students; Cooperative Extension staff; and 

the public in local forums, workshops, films and speakers series, 

and other activities that promote local and regional energy savings 

strategies. At the request of the University of Maine at Fort Kent 

President, Aroostook County participants were linked through 

telecommunications to MPCC’s “Cool Congress,” a forum on local 

energy savings solutions held at the University of Maine-Augusta in 

October 2009. 

As a result of MPCC’s outreach efforts, most of the targeted 

communities in the two counties applied for and received 

Efficiency Maine municipal grants for energy planning or special 

projects. In addition, Fort Kent formed an intergenerational “Cool 

Team” of local volunteers, church members and businessmen. They 

organized MPCC’s Green Sneakers weatherization canvas project in 

their communities and churches, while conducting two workshops 

for area homeowners on making interior storm windows. 
Renewable Programs

22 Efficiency Maine 2010 Annual Report

Solar and Wind Energy Rebate Program 

2010 Highlights

• 334 solar thermal systems were installed, a 57% increase over 2009

• 76 solar PV systems were installed, a 250% increase over 2009

• 23 customer-owned micro-wind systems were installed this year, 

compared to just three in 2009

• Efficiency Maine awarded $602,960 in rebates, matched by a 

$6 million investment by program participants

Year in Review 

In FY 2010, Efficiency Maine’s Solar and Wind Rebate Program 

was funded by both SBC and ARRA monies to provide rebates for 

installation of equipment to generate solar or wind power. The 

$500,000 of ARRA funds added greatly increased the available 

resources for solar and wind projects in Maine. In FY 2010, 93 

different businesses installed 445 solar and wind systems in Maine, 

representing $6 million of private investment.

The Renewable Resources Fund

2010 Highlights

• Efficiency Maine awarded 11 grants in 2010 (vs. three in 2009) 

totaling $477,657

Year in Review 

Supported by voluntary contributions made by consumers via 

electric bills and (starting in FY 2010) the “Alternative Compliance 

Mechanism for Maine’s Renewable Portfolio Standard,” this fund 

supports small-scale demonstration projects designed to educate 

the community on the cost-effectiveness of harnessing natural 

resources for clean electricity. In FY 2010, Efficiency Maine awarded 

11 grants totaling $477,657, which were matched with $134,409, for 

a total investment in renewable energy of $612,066.

In June of 2010 Efficiency Maine issued a request for proposals 

(RFP) to be funded by ARRA. Grant awards under these proposals 

will include feasibility studies for the installation and operation of 

renewable energy projects. 

Efficiency Maine is required by statute to transfer 35% of the 

Alternative Compliance Mechanism for Maine’s Renewable 

Portfolio Standard to the Maine Technology Institute to support 

the development and commercialization of renewable energy 

technologies.

Award Recipients 

Kennebec Valley Community College, Fairfield 

Camden Hills Regional High School, Camden

Falmouth School District

Greely High School, Cumberland 

Cumberland County

Town of Freeport

Troy Howard Middle School, Belfast

Town of Kennebunkport

Thomas College, Waterville

University of Maine 4-H Camp and Learning Center, Bryant Pond

Marshwood High School, South Berwick

Solar and Wind Rebate Installations 

System 

Type

Number of 

Systems

Total 

Incentive

Private 

Investment

Solar Thermal 334 $376,798 $3,814,798

Solar P/V 76 $150,220 $1,671,481

Solar Hot Air 12 $10,879 $73,504

Wind 23 $65,070 $462,567

Total 445 $602,967 $6,022,350

Advances in the program during FY 2010 include:

• The list of certified solar thermal installers was expanded from 

358 to 428, including plumbers; boiler technicians; oil or LP/

NG technicians; type II, III or Universal Refrigeration Technicians; 

architects and engineers. 

• The application form was modified to establish performance 

standards for solar energy systems, and provide a simple payback 

calculation to inform applicants about performance criteria and 

performance differences between solar and wind energy systems. 
2010 Annual Report Efficiency Maine 23

2010 Solar and 

Wind Rebates by 

Type

Solar 

Control

Solar 

Divicon

Wall-mounted 

condensing boiler

Dual coil

DHW tank

solar collector

For many sites in Maine, solar energy is a cost-effective way to heat 

water, heat a home or business, and generate electricity. 

What is “solar energy”? 

“Solar energy” today encompasses a range of technologies, but 

there are two basic types: 

• Solar Thermal Systems collect the sun’s heat and use it for 

domestic hot water or space heating. The most common systems, 

Flat Plate Collectors and the more advanced Evacuated Tube 

Collectors, capture and transfer the sun’s heat to an indoor storage 

tank, using a non-toxic antifreeze. See the diagram at right for 

a simplified view of how these systems work. Solar Air Panels, 

mounted on an outside wall, use the sun to heat air, which is then 

circulated directly inside the building for space heating.

• Photovoltaic (PV) Electrical Systems use panels containing 

semiconductor materials to convert sunlight directly to electricity. 

Is solar right for my home or business?

Thermal solar systems are generally the most cost-effective source 

of renewable energy. They can be installed on any roof, wall or other 

area of your property with minimal shade and a southern exposure. 

You can build solar energy into the design of a new building or 

renovation, or add systems to your existing building. And you can 

combine solar thermal and PV to meet your energy needs. 

The first step to saving with renewable energy is to check 

whether your home or business is a suitable site for solar, wind or 

both types of energy.

• For solar energy, start by contacting a professional installer from 

our list at efficiencymaine.com. 

• For wind energy, check the wind speed where you live, available 

free at http://Navigator.AWSTrueWind.com/ or http://www.3Tier.

com/Firstlook/. (Click on “Please login to display free wind speed 

data”). To find an appropriate vendor try searching the Internet for 

wind turbines by name then look for the factory dealers.

You may qualify for renewable energy incentives from Efficiency 

Maine—see the enclosed insert or visit efficiencymaine.com—

and possible Federal tax incentives. Best of all, once installed, solar 

and wind systems produce energy virtually for free. And you’ll feel 

good knowing that renewable power sources don’t contribute 

to the pollution of Maine’s air or global warming.

For comfort and savings, 

let the SuNSHINE in...

With new incentives and improvements in turbine technology, wind 

energy can be a cost-effective source of electricity in certain areas. 

Please note, however, that wind power is generally less cost-effective 

than solar thermal and may require a longer time to see a return on 

your investment.

How does the wind produce energy?

Just like windmills that have been used for centuries, the blades 

of a wind turbine are designed to turn whenever wind blows 

at a minimum speed. The turbine uses this motion to generate 

electricity, which is delivered to the regular electric system of the 

home or business. 

Is wind energy suited to my home or business site?

Because wind turbines must be in a good airstream (generally at least 

60 feet from the ground) to be effective, they may not be suitable for 

urban or small-lot suburban homes. A property of at least one acre is 

ideal. To be cost-effective, a turbine location should have an average 

wind speed of at least 9.8 mph (4.4 meters per second). 

...and reach up to 

 catch the WIND!

Start saving today

Solar thermal systems 

can heat your building’s 

space and your 

hot water.

“ We hoped to cut our energy costs by 

installing solar hot water panels, a 

more efficient boiler and attic insulation. 

But we were amazed to see our oil 

consumption drop by nearly 50%!” 

Tom Gillen, Milbridge

Take advantage of today’s 

solar and wind incentives

Right now, Efficiency Maine offers 

incentives for both homes and businesses 

to purchase and install a variety of solar 

and wind energy systems: 

Solar Energy Incentives

Residential & Commercial Thermal Systems 

Our basic Maine Thermal Solar Energy Incentive Program offers 

25% of the project cost up to a maximum of $1,000. 

Residential Bonus Incentive: The maximum incentive rises to 

$1,500 if you’re building under the Energy Star Homes program or 

remodeling under the Maine Home Performance Program. Visit 

mainehomeperformance.org for information about these programs.

Photovoltaic (PV) Electrical Systems 

We offer incentives at the rate of $2 per watt of installed capacity up 

to a maximum of $2,000. Before PV incentives are paid, an energy 

audit is required and a copy of the results must be submitted. 

Wind Energy Incentives

The Residential Wind Energy incentive is $1 per watt of capacity 

up to a maximum of $2,000.

The Commercial Wind Energy incentive is $1 per watt of capacity 

up to a maximum of $4,000.

Minimum Requirements Are:

• Minimum Available Wind Speed: Class II (4.4 meters per second, 

or 9.8 miles per hour). Class III wind speed (5.1 meters per second, or 11.5 miles per hour) is even better.

• Minimum Tower Height at Turbine Hub: 66 feet for Class II wind; 

50 feet for Class III wind. 

• Tip of blade must be 30’ above any structure or tree within 250’ 

radius of tower.

See the back of this card for instructions on 

applying for Solar and Wind incentives.

Printed in Maine on recycled paper. 

Let the sun and wind

power your home!

For more information, visit efficiencymaine.com 

or call 866-376-2463.

Maine Renewable Energy 

Incentive Program

e Renewable Energy 

ncentive Program

Solar Thermal (Heating & Hot Water)

Solar Photovoltaic (Electricity)

Wind Energy (Electricity)

A brochure and insert touting the 

Solar and Wind Rebate Program 

and savings
24 Efficiency Maine 2010 Annual Report

Looking Ahead

Triennial Plan: Economic Benefits for the State of Maine 

In implementing the programs of Efficiency Maine, the Trust is 

guided by its three-year strategic plan, called the Triennial Plan, 

which covers the fiscal years 2011–2013 from July 1, 2010 to June 

30, 2013. Details of the Triennial Plan are online at http://www.

efficiencymaine.com/docs/other/EMT_Final_Tri_Plan.pdf.

The Triennial Plan is projected to deliver significant financial benefits 

to the Maine economy:

• Savings of more than 3.3 trillion BTUs of energy annually by the 

third year

• Nearly $840 million in energy savings to consumers and a $1 billion 

increase in Maine’s Gross State Product, net present value

• A benefit-to-cost ratio of 4:1 or better for dollars invested by the 

Trust

• A 2.3:1 benefit-to-cost ratio for all investments, including consumer 

spending (i.e., using the “Total Resource Cost” cost-effectiveness 

test)

• Job creation of more than 12,000 net “person-years” of employment 

over the life of the energy-efficiency measures 

(A person-year of employment is one full-time job for one person 

for one full year.)

• A reduction of nearly 300,000 tons of CO2

 emissions annually by the 

third year, the equivalent of removing 52,000 cars from circulation

• The leveraging of up to $281 million in private funds at a three-year 

program cost of $192 million

Guiding Principles

The plan embodies five guiding principles:

1. Affordability

2. Comprehensiveness

3. Balance

4. Flexibility

5. Providing a Platform for Future Efforts

These principles will help ensure that the plan receives widespread 

acceptance, builds on the strength of existing programs and paves 

the way for even greater energy savings in the future.

Setting the Stage for the Future in FY 2010: 

The Efficiency Maine Trust

Throughout the U.S. there is growing recognition that economic 

success in the future will require using energy far more efficiently.

With more than 85% of Maine’s energy coming from imported 

fuels, reducing waste and improving our energy efficiency can offer 

tremendous benefits: reduced capital outflows and increased in-state 

jobs; and a more competitive economy built to take advantage of 

new markets and opportunities. 

Maine took a major step forward in 2009 by establishing a new 

structure to guide energy-efficiency programs in the State, the 

Efficiency Maine Trust (the Trust). Its board of trustees comprises 

representatives of industry, business and residential consumers 

and experts in energy issues. The Trust is charged with three main 

objectives:

1. To administer cost-effective energy-efficiency programs to help 

individuals and businesses meet their energy needs at the 

lowest cost; 

2. To integrate delivery of electric and thermal efficiency measures 

so the customer can have a one-stop shopping experience; and 

3. To consolidate Maine’s consumer efficiency programs and 

alternative energy programs under one roof.

The Trust will administer programs to advance a suite of legislative 

targets, including:

• Capturing all cost-effective energy-efficiency resources available for 

electric and natural gas utility ratepayers

• Achieving electricity and natural gas savings of at least 30% by 2020

• Achieving heating fuel savings of at least 20% by 2020

• Weatherizing substantially all residences and 50% of businesses 

by 2030

• Reducing peak-load electric energy consumption by 100 megawatts 

by 2020
2010 Annual Report Efficiency Maine 25

Programs for 2011

The Triennial Plan’s programs for FY 2011 remain essentially 

unchanged from FY 2010. This gives customers and suppliers 

the benefits of continuity during the transition of program 

administration from the Maine PUC to the Trust. 

A. Business Strategies

1. Prescriptive Incentives Program

For business customers of all sizes, Efficiency Maine will continue 

to offer incentives on a wide variety of energy equipment. A 

prescriptive approach relies on a predetermined level on a fixed 

menu of products, including hundreds of models of high-efficiency 

lighting, HVAC, motors and drives. In the year ahead, the program 

will expand beyond strictly electric products to cover efficient 

equipment that uses #2 distillate oil or other heating fuels. 

2. Medium and Large Business Program

Customers in this category consume nearly half the energy in the 

State while representing only 2% of the customer base. In the year 

ahead, these larger customers can continure to submit “Custom” 

designed efficiency proposals for review and approval by Efficiency 

Maine, in addition to Prescriptive applications, to receive up to 

$300,000 in incentives. 

Also this year, Efficiency Maine will introduce proactive 

management of larger customer accounts, providing hands-on 

engineering and technical assistance, and updates about new 

technologies, to develop projects customized to the facility. This 

year the program will increase promotion of technical assistance 

and incentives for new construction.

3. Small Business Program

A new feature in FY 2011 will make it easier for smaller businesses 

(under 25 kW in peak demand) to retire inefficient equipment 

and replace it with new, high-efficiency alternatives. Using a 

“direct install” approach, Efficiency Maine will offer a combination 

of financial incentives and technical support to overcome the 

challenge smaller businesses face with a lack of time, expertise and 

funds to evaluate and purchase new technology options. 

Access to the incentive program, 1% loans and subsidized energy 

audits will continue to be offered.

B. Residential Strategies

1. Home Energy Savings Program 

Efficiency Maine will continue its groundbreaking program to help 

save both heating and electric energy in the homes of Maine. The 

program is on a path to its target of 2,000 comprehensive home 

energy upgrades per year. 

The federal ARRA funds allocated to this program are projected to 

run out by the end of FY 2011, so future funding of the customer 

rebates that have helped drive the program will be contingent 

upon decisions at the Maine legislature. 

2. Lighting, Appliances and Electronics 

This program will continue to be a central focus of Efficiency 

Maine for the year ahead. The program will intensify marketing and 

expand partnerships with businesses in the supply chain. A major 

promotion of CFLs will help us reach a target significantly increased 

from last year. 

Staff will closely monitor rapidly evolving LED technology to 

determine appropriate integration of LEDs into the program’s 

offerings.

3. Efficient Heating Systems 

Increased federal ARRA funds will be deployed to promote 

and offer customer rebates on high-efficiency heating system 

equipment. While a portion of the rebates will target customers 

who are replacing equipment that has reached the end of its 

life, the program will also introduce low-cost measures, such as 

programmable thermostats and pipe wrap insulation, that can 

benefit a broader universe of customers.

4. Refrigerator Recycling

In a new program offering, Efficiency Maine will provide a financial 

incentive to customers who wish to remove and recycle old 

refrigerators that are operable but inefficient, which typically 

consume 1,500 to 2,000 kWh per year, vs. only 500 kWh per year 

for new efficient units. A turnkey removal service will be under 

contract to Efficiency Maine for implementation of the program.

5. New Construction

Efficiency Maine will take the first steps to initiate a pilot project 

that will help customers build new homes to high-efficiency 

standards. At this early planning stage, program activities include 

working with the national ENERGY STAR program, Maine’s 

homebuilders and realtors, and trade associations to design the 

pilot program for implementation in FY 2012.
26 Efficiency Maine 2010 Annual Report

Looking Ahead (continued)

6. Wind and Solar Energy

The existing program to promote small, customer-owned solar 

or wind energy systems will continue. Because the provisions 

that authorized funding for this section were repealed by the 

legislature in 2009, the program will stop when the existing funds 

are exhausted. Continuation of the program beyond that point is 

contingent upon legislative action to extend the authorization, or 

the identification of other revenue streams.

7. Low-income Programs

Programs will continue to serve eligible low-income households, 

including the initiatives to install CFLs and high-efficiency 

refrigerators and freezers, which are funded by Efficiency Maine 

and operated by MaineHousing.

C. Enabling Strategies

The Enabling Strategies comprise a variety of programs that include 

raising public awareness, training and facilitating customers’ 

financing options.

A new feature of this strategy will be the Innovation Initiative, 

which will offer funds to promote pilot projects to test costeffective energy technologies and program designs. 

Efficiency Maine will also offer new options for financing, such as 

the Home Energy Savings Loan Fund, which uses a federal ARRA 

grant to help homeowners borrow for the cost of a home energy 

upgrade that is not covered by HESP rebates. 

Similarly, the program will introduce a new option for businesses to 

finance efficient electrical equipment through a mechanism using 

their existing utility bill, called “on-bill” financing.

Projected Uses and Revenues

Tables below show the projected uses and revenues for FY 2011:

Projected Use of Funds FY ‘11

Program Totals

Residential Programs

 Low Income Electric $2,615,168 

 Residential1 $23,729,159 

Business Programs

 Medium & Large Businesses $14,601,803 

 Small Businesses $7,455,378 

 Prescriptive $5,433,144 

Enabling Strategies $8,577,630 

Administration/Other $2,838,430 

Grand Totals $65,250,712 

1

 Includes $13.6 million for revolving loan fund

Recurring Revenues

Source Amount

Electric SBC1 $13,315,334 

Forward Capacity Market $1,216,378 

RGGI $8,000,000 

Solar and Wind Charge2 $375,000 

Renewable Resources $350,000 

Natural Gas Fund $510,000 

Subtotal Recurring Funds $23,766,712 

1

 Amount projected by MPUC for FY 2009-2010 State biennial budget.

2

 Repealed effective 12/31/2010

One-time Revenues from Federal Sources

Source Amount

State Energy Program $176,000 

Amercian Recovery and Reinvestment Act (ARRA)

 ARRA - BetterBuildings $13,617,300 

 ARRA - SEP $18,922,900 

 ARRA - EECBG $7,504,800 

 ARRA - Appliance Rebate $1,263,000 

Subtotal Federal Funds $41,484,000 
Appendix A: Business Programs (Includes SBC and RGGI funding, not ARRA funding)

2010 Annual Report Efficiency Maine 27

Table A1: Business Programs: FY ’10 Participation by Small and Large Businesses

Program Type

No. of 

Participants1

No. of 

Projects

Savings at Customer Level Savings at Generation Level

Incentive 

Amount

Percent of 

Incentive 

MWh Savings MW Savings MWh Savings MW Savings by Type

Small Business 

(≤50 Employees) 765 972 10,760 2.66 12,030 2.98 $1,612,866 33%

Large Business 

(>50 Employees) 264 684 20,289 5.50 22,683 6.15 $3,323,773 67%

Total 1,029 1,656 31,050 8.17 34,714 9.13 $4,936,639 100%

1 Number of participants differs from number of projects because one participant can have more than one project in each fiscal year. For example, a business may have four projects 

counted in one fiscal year, but would only be counted once on the participant level.

Table A2: Business Programs: FY ’10 Savings by Business Type 

Business 

Type

No. of 

Projects

Savings at Customer Level Savings at Generation Level

Incentive 

Amount 

Total 

Participant 

Investment1

Percent of 

MWh Savings 

by Business 

Type

MWh 

Savings MW Savings

MWh 

Savings MW Savings

Business 1222 23,707 6.2306 26,504 6.97 $3,610,977 $8,735,276 76%

Government 259 4,927 1.37362 5,508 1.54 $865,444 $2,412,744 16%

Nonprofit 

Organization 175 2,416 0.5642 2,701 0.63 $460,218 $1,155,369 8%

Total 1656 31,050 8.17 34,714 9.13 $4,936,639 $12,303,389 100.00%

1

 Participant investment includes full costs on retrofit and incremental costs on new construction/replace on burnout.
28 Efficiency Maine 2010 Annual Report

Table A3: Business Programs: FY ’10 Savings by Facility Type

Business Type

No. of 

Projects

Savings at 

Customer Level

Savings at 

Generation Level

Incentive 

Amount 

Total 

Participant 

Investment1

Percent of MWh 

Savings by 

Business Type

MWh 

Savings

MW 

Savings

MWh 

Savings

MW 

Savings

Agriculture 53 491 0.12 549 0.13 $56,481 $127,962 1.58%

College 38 941 0.23 1,052 0.26 $125,950 $308,720 3.03%

Convenience 

Store 45 200 0.03 223 0.04 $33,015 $83,054 0.64%

Elementary/

Secondary School 150 2,519 0.89 2,816 0.99 $471,253 $1,232,471 8.11%

Grocery Store 41 992 0.15 1,109 0.17 $318,720 $541,656 3.19%

Health 57 553 0.17 618 0.19 $90,882 $227,176 1.78%

Hospital 30 907 0.17 1,014 0.19 $242,561 $598,155 2.92%

Lodging 23 876 0.06 979 0.07 $37,360 $115,412 2.82%

Manufacturing 151 5,831 1.13 6,519 1.26 $909,431 $2,236,734 18.78%

Office 282 3,545 0.92 3,963 1.03 $610,127 $1,551,298 11.42%

Restaurant 38 271 0.05 303 0.06 $34,705 $91,478 0.87%

Retail 267 3,891 0.82 4,350 0.91 $450,260 $1,039,045 12.53%

Warehouse 150 4,717 1.12 5,273 1.26 $514,542 $1,476,984 15.19%

Other 331 5,318 2.31 5,946 2.58 $1,041,351 $2,673,247 17.13%

Total 1,656 31,050 8.17 34,714 9.13 $4,936,639 $12,303,389 100.00%

1

 Participant investment includes full costs on retrofit and incremental costs on new construction/replace on burnout.
2010 Annual Report Efficiency Maine 29

Table A4: Business Programs: FY ’10 Benefits and Costs by County

County

Savings at 

Generation 

Level Total Lifetime 

Economic 

Benefits

Total 

Participant 

Incentives 

Total 

Participant 

Investment1

Percent of MWh 

Savings by 

County

Percent of 

Businesses 

by County2

Percent of 

Population 

by County3

MWh 

Savings 

Androscoggin 4,419 $5,585,919 $794,541 $1,857,749 16% 7% 8%

Aroostook 2,800 $3,539,736 $334,321 $872,050 7% 5% 5%

Cumberland 9,727 $12,295,950 $1,342,942 $3,504,162 27% 27% 21%

Franklin 967 $1,222,661 $44,265 $167,604 1% 2% 2%

Hancock 840 $1,062,447 $60,035 $167,594 1% 5% 4%

Kennebec 2,181 $2,757,234 $371,247 $740,079 8% 8% 9%

Knox 666 $842,380 $85,656 $228,252 2% 4% 3%

Lincoln 379 $479,267 $48,756 $134,289 1% 4% 3%

Oxford 985 $1,245,646 $76,091 $225,213 2% 3% 4%

Penobscot 3,459 $4,372,997 $534,419 $1,382,196 11% 10% 11%

Piscataquis 429 $541,886 $79,107 $180,143 2% 1% 1%

Sagadahoc 218 $276,212 $36,285 $78,329 1% 2% 3%

Somerset 647 $818,324 $109,392 $307,611 2% 3% 4%

Waldo 1,425 $1,801,738 $258,321 $538,085 5% 2% 3%

Washington 266 $335,640 $39,695 $116,099 1% 2% 2%

York 5,304 $6,704,825 $721,566 $1,803,935 15% 14% 15%

Total 34,714 $43,882,863 $4,936,639 $12,303,389 100% 100% 100%

Notes: 

1

 Participant investment includes full costs on retrofit and incremental costs on new construction/replace on burnout. 

2

 County Business Patterns: Maine 2008. U.S. Census Bureau

3

 Annual Estimates of the Population for Counties of Maine, 2009. Population Division, U.S. Census Bureau
30 Efficiency Maine 2010 Annual Report

Table A6: Business Programs – High Performance Schools: Financial Report

Incentive Costs Prior Year (FY ‘09) Current Year (FY ‘10)

Incentives to Participants $427,483 $496,122

Incentives to Qualfied Partners $0 $0

Subtotal Incentives $427,483 $496,122

Program Delivery Costs

Implementation and Technical Assistance $25,658 $88,528

Marketing $2,598 $0

Subtotal Program Delivery Costs $28,256 $88,528

Administrative and Management Costs $80,434 $19,406

Evaluation Costs $0 $0

Total Efficiency Maine Investment $536,172.72 $604,056

Annualized MWh Savings 423 478

Lifetime MWh Savings 5,812 11,291

Total Lifetime Economic Benefits $1,089,236 $1,667,263 

HPS Program Benefit-to-Cost Ratio 1.25 1.05

Table A5: Business Programs: Financial Report

Incentive Costs Prior Year (FY ‘09) Current Year (FY ‘10)

Incentives to Participants $4,872,766 $4,936,639

Incentives to Qualified Partners $0 $0

Subtotal Incentives $4,872,766 $4,936,639

Program Delivery Costs

Implementation and Technical Assistance $2,884,804 $3,881,223

Marketing $341,431 $670,306

Subtotal Program Delivery Costs $3,226,235 $4,551,529

Administrative and Management Costs $161,678 $201,983

Evaluation Costs $0 $0

Total Efficiency Maine Investment* $8,260,680 $9,690,151

Annualized MWh Savings 31,085 31,050

Lifetime MWh Savings 447,879 413,513

Total Lifetime Economic Benefits $49,004,495 $43,882,863

Business Program Benefit-to-Cost Ratio 2.91 2.57

* Proceeds from RGGI accounted for 50.1% of Efficiency Maine funding for this program.
2010 Annual Report Efficiency Maine 31

Appendix B: Residential Programs (Includes SBC and RGGI funding, not ARRA funding)

Table B1: Residential Lighting Program – FY ’10 Benefits and Costs by County

Geographic 

Savings

Population 

by County1

Total 

Lighting 

Products

Savings at 

Customer Level

Savings at 

Generation Level

Total Lifetime 

Economic 

Benefits 

Total 

Participant 

Incentives

Total 

Participant 

Investment

Total MWh 

Savings

Total MWh 

Savings

Androscoggin 106,539 98,531 3,935 4,356 $3,130,402 $66,842 $417,355

Aroostook 71,488 38,716 1,656 1,833 $1,316,933 $25,803 $167,952

Cumberland 278,559 260,419 10,768 11,920 $8,565,046 $171,395 $1,114,412

Franklin 29,735 25,923 1,112 1,231 $884,214 $17,442 $112,379

Hancock 53,447 46,756 1,937 2,145 $1,540,979 $28,687 $203,798

Kennebec 121,090 130,609 5,280 5,844 $4,199,567 $83,980 $558,338

Knox 40,801 36,573 1,505 1,666 $1,197,152 $23,693 $158,413

Lincoln 34,576 13,774 593 657 $471,763 $7,505 $61,272

Oxford 56,244 28,126 1,189 1,316 $945,882 $19,043 $121,579

Penobscot 149,419 163,617 6,749 7,471 $5,368,202 $111,782 $696,177

Piscataquis 16,795 2,913 135 150 $107,776 $1,810 $12,996

Sagadahoc 36,391 30,250 1,190 1,317 $946,267 $18,478 $130,033

Somerset 50,947 28,178 1,216 1,346 $967,066 $19,082 $122,900

Waldo 38,287 2,720 119 132 $94,963 $1,636 $12,011

Washington 32,107 15,164 643 712 $511,778 $10,098 $65,717

York 201,876 75,958 3,070 3,399 $2,442,319 $49,222 $325,486

Unknown2 0 76,960 3,464 3,834 $2,755,201 $73,304 $310,055

Total 1,318,301 1,075,187 44,561 49,329 $35,445,509 $729,799 $4,590,872

1

 Annual Estimates of the Population for Counties of Maine, 2009. Population Division, U.S. Census Bureau

2

 Consists of bulbs distributed through special promotions, giveaways and/or an online retail store that cannot be attributed to one specific county

Table B2: Residential Lighting Program – Annual Growth in Program Allies

Program Ally Types FY ‘02 FY ‘03 FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09 FY ‘10

Program 

to Date

Department 2 0 0 25 0 18 0 -10 0 35

DIY 8 2 2 2 1 2 0 -6 1 12

Grocery 0 0 54 1 4 2 73 7 141

Hardware (Independent) 96 13 0 18 1 -11 6 -3 4 124

Hardware (Chain) 27 9 5 18 1 -18 3 -2 -1 42

Showroom 5 2 1 0 0 -2 2 2 0 10

Wholesale 0 0 0 0 1 4 0 -3 5 7

Other 0 0 0 7 1 -1 0 14 11 32

Cumulative Total: 138 164 172 296 302 298 311 376 403
32 Efficiency Maine 2010 Annual Report

Table B3: Residential Lighting Program – Products Rebated1

Measure FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09 FY ‘10

CFL Bulbs 68,767 107,151 636,704 788,125 1,089,227 705,091 1,075,187

Ceiling Fans 169 118 107 59 0 2,213 0

External Fixtures 1,459 1,636 2,299 1,876 1,570 523 0

Internal Fixtures 4,403 4,259 6,260 6,840 6,512 2,440 0

Table/Floor Lamps 8 78 5 145 1,269 4,745 0

Torchieres 881 208 130 98 50 55 0

LED Holiday Lights - - - 7,689 12,286 6 0

Total 75,687 113,450 645,505 804,832 1,110,914 715,073 1,075,187

1

 Does not include special promotions/giveaways

Table B4: Residential Lighting Program – Financial Report

Incentive Costs Prior Year (FY ‘09) Current year (FY ‘10)

Incentives to Participants $583,120 $729,799

Incentives to Trade Allies $0 $0

Subtotal Incentives $583,120 $729,799

Program Delivery Costs

Implementation and Technical Assistance $595,010 $574,668

Marketing $618,057 $844,203

Subtotal Program Delivery Costs $1,213,067 $1,418,871

Administrative and Management Costs $123,380 $199,739

Evaluation Costs $0 $0

Total Efficiency Maine Investment* $1,919,567 $2,348,409

Annualized MWh Savings 30,609 44,561

Lifetime MWh Savings 208,140 303,012

Total Lifetime Economic Benefits $23,295,324 $35,445,509 

Residential Program Benefit-to-Cost Ratio 5.29 5.71

* Proceeds from RGGI accounted for 55.8% of Efficiency Maine funding for this program.
2010 Annual Report Efficiency Maine 33

Table B6: Residential Programs – Low-Income: Financial Report

Incentive Costs Prior Year (FY ‘09) Current Year (FY ‘10)

Incentives to Participants $2,410,902 $841,120

Incentives to Trade Allies $0 $0

Subtotal Incentives $2,410,902 $841,120

Program Delivery Costs

Implementation and Technical Assistance $0 $120,100

Marketing $10,412 $0

Subtotal Program Delivery Costs $10,412 $120,100

Administrative and Management Costs $120,851 $39,596

Evaluation Costs $0 $0

Total Efficiency Maine Investment $2,542,165 $1,000,816

Annualized MWh Savings 3,911 2,981

Lifetime MWh Savings 22,890 17,558

Total Lifetime Economic Benefits $2,535,595 $1,800,899

Low-Income Program Benefit-to-Cost Ratio 1.00 1.80

Table B5: Residential Programs – Low-Income: FY ’10 Benefits by County

County

Appliance Replacement 

Program

Savings at 

Customer Level

Savings at 

Generation Level

Total 

Lifetime 

Economic 

Benefits

Community 

Action 

Agency

Qty 

Refrigerators 

Qty 

CFLs 

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

Androscoggin ACAP 30 1,946 31 97 128 34 109 143 $86,460

Cumberland CCI 331 1,902 491 61 551 549 68 616 $372,347

Franklin CCI 331 1,902 491 61 551 549 68 616 $372,347

Knox KVCAP 166 1,116 214 58 272 239 65 304 $183,497

Lincoln KVCAP 37 176 35 11 46 39 12 51 $30,846

Oxford PCAP 94 227 104 15 119 117 17 133 $80,508

Penobscot PCAP 94 227 104 15 119 117 17 133 $80,508

Sagadahoc WCAP 28 145 30 7 37 34 7 41 $25,011

Somerset WHCA 211 2,168 262 137 400 293 154 447 $269,937

Waldo WHCA 211 2,168 262 137 400 293 154 447 $269,937

Washington WMCA 34 152 34 9 44 38 11 49 $29,502

Total 1,566 12,128 2,058 608 2,666 2,301 680 2,981 $1,800,899
34 Efficiency Maine 2010 Annual Report

Table C1: Education and Training Programs: Financial Report

Incentive Costs Prior Year (FY ‘09) Current Year (FY ‘10)

Incentives to Participants N/A N/A

Incentives to Trade Allies N/A N/A

Subtotal Incentives $0 $0

Program Delivery Costs

Implementation and Technical Assistance $305,620 $267,032

Marketing $69,162 $141,034 

Subtotal Program Delivery Costs $374,782 $408,066

Administrative and Management Costs $76,340 $102,924

Evaluation Costs $0 N/A

Total Efficiency Maine Investment $451,122 $510,990 

Annualized MWh Savings N/A N/A

Lifetime MWh Savings N/A N/A

Total Lifetime Economic Benefits N/A N/A

Education and Training Program 

Benefit-to-Cost Ratio N/A N/A

Appendix C: Education and Training Programs (Includes SBC funding only)

Table B7: Residential Lighting Program – Appliance Rebate Program

Incentive Costs Prior Year (FY ‘09) Current Year (FY ‘10)

Incentives to Participants N/A $1,346,064 

Incentives to Trade Allies N/A $0 

Subtotal Incentives N/A $1,346,064 

Program Delivery Costs

Implementation and Technical Assistance N/A $327,616 

Marketing N/A $30,379 

Subtotal Program Delivery Costs N/A $357,994 

Administrative and Management Costs N/A $43,946 

Evaluation Costs N/A $0 

Total Efficiency Maine Investment N/A $1,748,004 

Annualized MWh Savings N/A 4,115 

Lifetime MWh Savings N/A 46,517 

Total Lifetime Economic Benefits N/A $6,527,116 

Residential Program Benefit-to-Cost Ratio N/A 1.76
2010 Annual Report Efficiency Maine 35

Table C2: Education and Training Programs – Building Operator Certification: FY ‘10 Benefits and Costs by County

County Total Participants

Savings at Customer 

Level

Savings at Generation 

Level Total Participant 

Investment 

Total Lifetime 

Total MWh Savings Total MWh Savings Economic Benefits

Androscoggin 6 956 1,068 $465,475 $626,664

Aroostook 2 271 303 $134,147 $177,530

Cumberland 15 2,425 2,711 $1,179,446 $1,590,179

Hancock 6 1,027 1,149 $496,992 $673,701

Kennebec 12 1,840 2,057 $899,433 $1,206,292

Knox 1 171 191 $82,832 $112,284

Lincoln 1 171 191 $82,832 $112,284

Penobscot 8 1,370 1,531 $662,656 $898,268

Sagadahoc 3 370 414 $185,462 $242,777

Somerset 1 171 191 $82,832 $112,284

York 4 613 686 $299,811 $402,097

Washington 1 100 111 $51,315 $65,247

Waldo 1 171 191 $82,832 $112,284

Oxford 1 171 191 $82,832 $112,284

Total 62 9,827 10,493 4,788,897 $6,444,173

Table C3: Education and Training Programs – Building Operator Certification: Financial Report

Prior Year (FY ‘09) Current Year (FY ‘10)

Number of Classes 3 4

Number of Participants 53 62

Incentive Costs

Incentives to Participants $0 $0 

Incentives to Trade Allies $0 $0 

Subtotal Incentives $0 $0 

Program Delivery Costs

Implementation and Technical Assistance $62,597 $65,400 

Marketing $0 $0 

Subtotal Program Delivery Costs $62,597 $65,400 

Administrative and Management Investment $27,573 $19,938 

Evaluation Costs $0 $0 

Total Efficiency Maine Costs $90,171 $85,338 

Annualized MWh Savings 8,115 9,827

Lifetime MWh Savings 41,072 49,136

Total Lifetime Economic Benefits $5,332,935 $6,444,173

BOC Program Benefit-to-Cost Ratio 1.30 1.32
Appendix E: Utility Conservation Fund Assessments for Efficiency Maine

Table E1: Utility Assessments for Efficiency Maine (Actual and Projected)*

Utility FY ‘06 

(Actual)

FY ‘07 

(Actual)

FY ‘08 

(Actual)

FY ‘09 

(Actual)

FY ‘10 

(Actual)

FY ‘11 

(Projected)

Central Maine Power Co. $7,339,093 $6,290,032 $11,869,583 $9,542,836 $9,562,874 $10,473,069 

Bangor Hydro-Electric Co. $1,508,735 $1,288,409 $1,503,206 $2,033,698 $1,972,050 $1,898,094

Maine Public Service Co. $431,840 $517,664 $574,007 $460,394 $424,001 $458,287 

Kennebunk Light & Power Co. $110,891 $131,624 $126,114 $144,237 $136,281 $141,536 

Eastern Maine Electric Coop $89,926 $108,796 $127,688 $132,858 $129,214 $128,870

Houlton Water Co. $55,654 $136,995 $154,768 $95,805 $92,673 $82,764

Van Buren Light & Power Co. $12,782 $10,866 $22,847 $19,830 $19,485 $19,490 

Fox Island Electric Coop $10,107 $5,446 $11,135 $13,352 $13,129 $13,218 

Swans Island Coop $2,125 $1,467 $2,601 $3,075 $3,016 $3,042

Madison Electric Works $5,960 $8,213 $15,636 $45,617 $38,887 $37,096

Total $9,567,113 $8,499,512 $14,407,585 $12,491,702 $12,391,610 $13,255,466 

* Total for FY 2011: Updated numbers prepared by MPUC based on actual YTD sales numbers during calendar year 2010.

36 Efficiency Maine 2010 Annual Report

Appendix D: Emission Reductions

Table D1: Efficiency Maine Lifetime Emission Reductions (Metric Tons)

Emission FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09 FY ‘10 TOTAL

CO2 90,053 162,659 320,849 497,491 559,072 338,106 391,788 2,360,018

SO2 56 101 200 829 932 516 598 3,232

NOx 21 38 75 426 479 201 233 1,473

Source: Emission estimates per MWh prior to 2007 are based on Maine-specific marginal emission rates reported in the “2004 New England Marginal Emission Rate Analysis.” ISO New 

England, Inc. May, 2006. Table 5.7-5.9, Page 16. Estimates for 2007 and 2008 are from the Avoided Energy Supply Costs: 2007 Final Report August 10, 2007 Synapse Energy Economics. 

Estimates for 2009 are from the Avoided Energy Supply Costs: 2009 Final Report August 21, 2009.
2010 Annual Report Efficiency Maine 37

Notes
Efficiency Maine is a statewide effort to promote the more efficient use of electricity, 

help Maine residents and businesses reduce energy costs and save money.

866-376-2463

efficiencymaine.com