UNITED STATES SECURITIES AND EXCHANGE COMMISSION


Washington, DC 20549





FORM 10-Q





[X]
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the Quarterly Period Ended December 31, 2010





[  ]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the Transition Period From ________ to _________





Commission File Number 000-52376





PROFIRE ENERGY, INC.


(Exact name of registrant as specified in its charter)





Nevada

20-0019425(State or other jurisdiction of

(I.R.S. Employerincorporation or organization)

Identification No.)321 South 1250 West, #3Lindon, Utah

84042(Address of principal executive offices)

(Zip Code)





(801) 796-5127


(Registrant’s telephone number, including area code)





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.    Yes [X]   No [  ]





Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files.)Yes [  ]   No [  ]





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):





Large accelerated filer [  ]                                                                 Accelerated filer [  ]


Non-accelerated filer [  ]                                                                   Smaller reporting company [X]


(Do not check if a smaller reporting company)





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.) Yes [  ]     No [X]





As of February 9, 2011 the registrant had 45,000,000 shares of common stock, par value $0.001, issued and outstanding.





PROFIRE ENERGY, INC.


FORM 10-Q


TABLE OF CONTENTS








PagePART I — FINANCIAL INFORMATIONItem 1. Financial Statements
3Condensed Consolidated Balance Sheets as ofDecember 31, 2010 (Unaudited) and March 31, 2010
3Condensed Consolidated Statements of Operations and OtherComprehensive  Income (Loss) (Unaudited) for the three and nine month periods ended December 31, 2010 and 2009
4Condensed Consolidated Statements of Cash Flows (Unaudited) for thenine month periods ended December 31, 2010 and 2009
5Notes to Condensed Consolidated Financial Statements (Unaudited)
6Item 2.  Management’s Discussion and Analysis of Financial Conditionand Results of Operations
8Item 3.  Quantitative and Qualitative Disclosure about Market Risk
15Item 4.  Controls and Procedures
15PART II — OTHER INFORMATIONItem 1A.  Risk Factors
17Item 6.  Exhibits
17Signatures
18








PART I. FINANCIAL INFORMATION
 
 Item 1.  Financial Information
 
 PROFIRE ENERGY, INC. AND SUBSIDIARY
 Condensed Consolidated Balance Sheets


ASSETSDecember 31,

March 31,2010

2010(Unaudited)CURRENT ASSETSCash and cash equivalents
$
1,195,530

$
1,931,757Accounts receivable, net

2,651,235


1,092,037Marketable securities-available for sale

3,000


7,154Inventories

1,175,080


624,679Prepaid expenses

3,184


999Total Current Assets

5,028,029


3,656,626PROPERTY AND EQUIPMENT, net

701,415


559,326TOTAL ASSETS
$
5,729,444

$
4,215,952LIABILITIES AND STOCKHOLDERS' EQUITYCURRENT LIABILITIESAccounts payable
$
689,931

$
216,904Accrued liabilities

21,335


25,454Income taxes payable

214,837


494,321Total Current Liabilities

926,103


736,679TOTAL LIABILITIES

926,103


736,679STOCKHOLDERS' EQUITYPreferred shares: $0.001 par value,10,000,000 shares authorized: no sharesissued and outstanding

-


-Common shares: $0.001 par value,100,000,000 shares authorized: 45,000,000shares issued and outstanding

45,000


45,000Additional paid-in capital

(21,281)


(51,449)Accumulated other comprehensive income

454,594


272,416Retained earnings

4,325,028


3,213,306Total Stockholders' Equity

4,803,341


3,479,273TOTAL LIABILITIES ANDSTOCKHOLDERS' EQUITY
$
5,729,444

$
4,215,952





The accompanying notes are an integral part of these consolidated financial statements.
 
 3
 
 PROFIRE ENERGY, INC. AND SUBSIDIARY
 Condensed Consolidated Statements of Operations and Other Comprehensive Income (Loss)
 (Unaudited)


For the Three Months Ended

For the Nine Months EndedDecember 31,

December 31,2010

2009

2010

2009REVENUESSales of goods, net
$
2,454,499

$
2,434,318

$
5,016,310

$
4,023,208Sales of services, net

241,918


202,124


588,753


510,306Total Revenues

2,696,417


2,636,442


5,605,063


4,533,514COST OF SALESCost of goods sold

1,060,363


869,218


2,083,037


1,550,583GROSS PROFIT

1,636,054


1,767,224


3,522,026


2,982,931OPERATING EXPENSESGeneral and administrative expenses

464,384


219,327


1,112,328


966,005Payroll expenses

300,229


187,472


714,217


510,353Depreciation expense

24,563


11,138


64,027


32,056Total Operating Expenses

789,176


417,937


1,890,572


1,508,414INCOME FROM OPERATIONS

846,878


1,349,287


1,631,454


1,474,517OTHER INCOME (EXPENSE)Interest expense

(19,990)


(77)


(30,752)


(3,633)Interest income

40


56


3,473


133Total Other Expense

(19,950)


(21)


(27,279)


(3,500)NET INCOME BEFORE INCOME TAXES

826,928


1,349,266


1,604,175


1,471,017INCOME TAX EXPENSE

206,076


396,508


492,453


426,087NET INCOME
$
620,852

$
952,758

$
1,111,722

$
1,044,930UNREALIZED HOLDING GAIN (LOSS)ON AVAILABLE FOR SALE SECURITIES
$
(7,720)

$
1,764

$
(8,274)

$
789FOREIGN CURRENCY TRANSLATIONGAIN (LOSS)

222,759


98,500


190,452


394,032TOTAL COMPREHENSIVE INCOME
$
835,891

$
1,053,022

$
1,293,900

$
1,439,751BASIC EARNINGS PER SHARE
$
0.01

$
0.02

$
0.02

$
0.02FULLY DILUTED EARNINGS PER SHARE
$
0.01

$
0.02

$
0.02

$
0.02BASIC WEIGHTED AVERAGE NUMBER

45,000,000


45,000,000


45,000,000


45,000,000OF SHARES OUTSTANDINGFULLY DILUTED WEIGHTED AVERAGENUMBER OF SHARES OUTSTANDING

45,122,667


45,000,000


45,122,667


45,000,000





The accompanying notes are an integral part of these consolidated financial statements.
 
 4
 
 PROFIRE ENERGY, INC. AND SUBSIDIARY
 Condensed Consolidated Statements of Cash Flows
 (Unaudited)


For the Nine Months EndedDecember 31,2010

2009CASH FLOWS FROMOPERATING ACTIVITIESNet income
$
1,111,722

$
1,044,930Adjustments to reconcile net income tonet cash used by operating activities:Depreciation expense

64,027


32,056Bad debt expense

7,312


-Stock options issued for services

30,168


11,732Changes in operating assets and liabilities:Changes in accounts receivable

(1,505,578)


(1,158,988)Changes in inventories

(524,993)


153,831Changes in prepaid expenses

(2,112)


(944)Changes in income taxes payable

(284,322)


(26,178)Changes in accounts payable and accrued liabilities

455,200


246,066Net Cash (Used in) Provided by Operating Activities

(648,576)


302,505CASH FLOWS FROMINVESTING ACTIVITIESPurchase of fixed assets

(193,275)


(18,162)Net Cash Used in Investing Activities

(193,275)


(18,162)CASH FLOWS FROMFINANCING ACTIVITIES

-


-Effect of exchange rate changes on cash

105,624


58,278NET INCREASE (DECREASE) IN CASH

(736,227)


342,621CASH AT BEGINNING OF PERIOD

1,931,757


226,559CASH AT END OF PERIOD
$
1,195,530

$
569,180SUPPLEMENTAL DISCLOSURES OFCASH FLOW INFORMATIONCASH PAID FOR:Interest
$
10,762

$
3,556Income taxes
$
505,080

$
454,163





The accompanying notes are an integral part of these consolidated financial statements.
 
 5
 
 PROFIRE ENERGY, INC. AND SUBSIDIARY
 Notes to the Condensed Consolidated Financial Statements
 December 31, 2010 and March 31, 2010


NOTE 1 - CONDENSED FINANCIAL STATEMENTS





The accompanying financial statements have been prepared by the Company without audit.  In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations and cash flows at December 31, 2010 and for all periods presented have been made.





Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company’s March 31, 2010 audited financial statements.  The results of operations for the periods ended December 31, 2010 and 2009 are not necessarily indicative of the operating results for the full years.





NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES





Use of Estimates


The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.





Cash and Cash Equivalents


For purposes of the statement of cash flows, cash and cash equivalents include cash and all debt securities with an original maturity of 90 days or less. As of March 31, 2010 and 2009, book balances totaled $1,931,757 and $226,559, respectively. These deposits were insured entirely by insurance accounts held by the Company’s banks guaranteed by the Province of Alberta, Canada.





Accounts Receivable


Receivables from the sale of goods and services are stated at net realizable value. This value includes an appropriate allowance for estimated uncollectible accounts.  The allowance is calculated based on past collectability and customer relationships.  The Company recorded an allowance for doubtful accounts of $3,954 and $7,361 as of December 31 and March 31, 2010, respectively.





Inventory


In accordance with ASC 330, the Company’s inventory is valued at the lower of cost (the purchase price, including additional fees) or market based on using the entire value of inventory. Inventories are determined based on the first-in first-out (FIFO) basis.  As of December 31, 2010 and March 31, 2010 inventory consisted of the following:





December 31, 2010

March 31, 2010Raw materials
$
1,161,317

$
612,599Work in progress

5,534


5,432Finished goods

54,536


53,527Reserve for obsolescence

(46,307)


(46,879)Total
$
1,175,080

$
624,679














NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES





Revenue Recognition


The Company records sales when a firm sales agreement is in place, delivery has occurred or services have been rendered, and collectability of the fixed or determinable sales price is reasonably assured.  If customer acceptance of products is not assured, the Company records sales only upon formal customer acceptance.





Income Taxes


The Company is subject to Canadian income taxes on its world-wide income with a credit provided for foreign taxes paid.  Any income earned in the U.U is subject to applicable U.S state and federal tax rates.  The combined effective rates of income tax are 25% and 29% for the three months ended December 31, 2010 and 2009, respectively, and 31% and 29% for the nine months ended December 31, 2010 and 2009, respectively.





Basic Earnings Per Share


The computation of basic earnings per share of common stock is based on the weighted average number of shares outstanding during the periods presented. The computation of fully diluted earnings per share includes common stock equivalents outstanding at the balance sheet date. The Company had 122,667 and -0- stock options included in the fully diluted earnings per share as of December 31, 2010 and 2009, respectively.  The Company uses the treasury stock method to calculate the dilutive effects of stock options and warrants.





For the Three Months Ended

For the Nine Months EndedDecember 31,

December 31,2010

2009

2010

2009Net Income
$
620,852

$
952,758

$
1,111,722

$
1,044,930Basic weighted average number of shares outstanding

45,000,000


45,000,000


45,000,000


45,000,000Common stock equivalents

122,667


-


122,667


-Fully diluted weighted average number of shares outstanding

45,122,667


45,000,000


45,122,667


45,000,000Basic earnings per share
$
0.01

$
0.02

$
0.02

$
0.02Fully diluted earnings per share
$
0.01

$
0.02

$
0.02

$
0.02





Foreign Currency and Comprehensive Income


The Company’s functional currency is the Canadian dollar (CAD). The financial statements of the Company were translated to United States Dollar (USD) using year-end exchange rates for the balance sheet, and average exchange rates for the statements of operations. Equity transactions were translated using historical rates. The period-end exchange rates of 1.0001 and 0.98150 were used to convert the Company’s December 31, 2010 and March 31, 2010 balance sheets, respectively, and the statements of operations used weighted average rates of 0.97429 and 0.9049 for the nine months ended December 31, 2010 and 2009, respectively. All amounts in the financial statements and footnotes are presumed to be stated in USD, unless otherwise identified. Foreign currency translation gains or losses as a result of fluctuations in the exchange rates are reflected in the Statement of Operations and Other Comprehensive Income.











Recent Accounting Pronouncements


The Company has evaluated recent accounting pronouncements and their adoption has not had or is not expected to have a material impact on the Company’s financial position, or statements.





NOTE 3 – SUBSEQUENT EVENTS





In accordance with ASC 855, the Company’s management has evaluated the subsequent events through the date the financial statements were issued and has found no subsequent events to report.










Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations





This discussion summarizes the significant factors affecting our consolidated operating results, financial condition, liquidity and capital resources during the three and nine months ended December 31, 2010 and 2009.For a complete understanding, this Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with the Financial Statements and Notes to the Financial Statements contained in this quarterly report on Form 10-Q and our annual report on Form 10-K for the year ended March 31, 2010.





Forward-Looking Statements





This quarterly report contains forward-looking statements as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  These statements relate to future events or our future financial performance.  In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expects”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of these terms or other comparable terminology.  Such statements are based on currently available financial and competitive information and are subject to various risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations.  Undue reliance should not be placed on such forward-looking statements as such statements speak only as of the date on which they are made.  These statements are only predictions and involve known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.





Forward-looking statements are predictions and not guarantees of future performance or events.  Forward-looking statements are based on current industry, financial and economic information, which we have assessed but which by its nature is dynamic and subject to rapid and possibly abrupt changes.  Our actual results could differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with our business.  We hereby qualify all our forward-looking statements by these cautionary statements. We undertake no obligation to amend this report or revise publicly these forward looking statements (other than pursuant to reporting obligations imposed on registrants pursuant to the Securities Exchange Act of 1934) to reflect subsequent events or circumstances.





Throughout this report, unless otherwise indicated by the context, references herein to the “Company”, “we”, “our” or “us” and similar language means Profire Energy, Inc., a Nevada corporation, and its corporate subsidiaries and predecessors.

















Overview





We are a provider of safe and efficient burner-management systems and services for use in oilfield combustion.  In the oil and natural gas industry there are numerous demands for heat generation and control.  The product in pipelines and storage tanks must be kept sufficiently warm to flow efficiently.  Equipment of all kinds, including line-heaters, dehydrators, dewaterers, separators, treaters, amine reboilers, free-water knockout systems, etc. require sources of heat to satisfy their various functions.  In addition to the need for combustion products to meet heating demands, there is also a need for skilled combustion technicians.  Profire builds products and provides services designed to address some of these needs.





Results of Operations





Comparison of the three months ended December 31, 2010 and 2009.





Total Revenues





Our total revenues during the quarter ended December 31, 2010 were essentially flat, increasing by just over 2% compared to the quarter ended December 31, 2009.  We expect that with slow economic growth and stabilization in oil prices, revenues will continue to grow at moderate paces until our U.S. sales plan is implemented and significant sales are achieved.  If oil prices remain volatile, revenue growth could be significantly affected in future quarters.





During the quarters ended December 31, 2010 and 2009, product sales accounted for 91% and 92% of total revenues, respectively, while revenues from service sales accounted for 9% and 8% of total revenues, respectively.





Cost of Goods Sold





Cost of goods sold during the three months ended December 31, 2010 was $1,060,363 compared to $869,218 during the three months ended December 31, 2009, a 22% increase.  As a percentage of total revenues, cost of goods sold increased to 39% of total revenues during the three months ended December 31, 2010 compared to 33% during the same three month period in 2009.  This 6% increase during the three months ended December 31, 2010 was a result of pricing volume discounts from certain suppliers that offered incentives to buy inventory in greater quantity during the period and more efficiency relating to assembly of components before sale and installation during the 2009 period that did not continue into 2010.  The cost of sales during the quarter ended December 31, 2009 was unusually low and we expect our cost of sales to remain close to levels experienced in 2010.





General and Administrative Expenses





General and administrative expenses for the three months ended December 31, 2010 were $464,384, a $245,057 or 112% increase compared to the same three month period ended December 31, 2009.  This increase in general and administrative expenses was due to costs associated with opening an office in the United States and commencement of sales efforts in the United States.  We expect overall general and administrative expenses will continue to increase as we continue our efforts to expand our business.












Payroll Expense





Payroll expense during the three months ended December 31, 2010 increased 60% to $300,229.  This increase was the result of hiring additional personnel, including a part-time sales director and employees at the U.S office in anticipation of expansion into the U.S. markets and growth in sales.  We anticipate payroll expense will continue to increase, but at a slower pace in the upcoming fiscal year, as we continue efforts to expand our sales force.





Net Income Before Income Taxes





The 2% increase in total revenues was more than offset by the 89% increase in total operating expenses and the significant increase in interest expense during the quarter ended December 31, 2010.  As a result we realized a net income before income taxes of $826,928 during the three months ended December 31, 2010 compared to net income before income taxes of $1,349,266 during the three months ended December 31, 2009.





Income Tax Expense





During the quarter ended December 31, 2010, we estimated our income tax expense to be $206,076 compared to an income tax expense of $396,508 during the quarter ended December 31, 2009.  This decrease is the result of the 39% decrease in net income before taxes.  Our effective tax rate decreased from 29% to 25%.  Fluctuations in tax rate are primarily due to two factors.





First, with the exception of the current year, we have generated operating losses in the United States and taxable income in Canada. Therefore, income taxes are only paid in Canada. We record an impairment of the full value of the U.S. operating loss carryovers. Accordingly, our effective tax rate fluctuates relative to the ratio of the U.S. operating losses to the taxable income in Canada.





Second, the Canadian income tax expense is converted to U.S. dollars for reporting in the Company’s financial statements. Therefore, the effective tax rate on the Canadian income varies with the fluctuation of the U.S. and Canadian currencies.  These two factors prevent our effective tax rate and the statutory rates from aligning.





Net Income





For the foregoing reasons we realized a decrease in net income of 35%, as net income decreased to $620,852 during the quarter ended December 31, 2010 compared to a net income of $952,758 during the quarter ended December 31, 2009.












Foreign Currency Translation Gain (Loss)





The consolidated financial statements are presented in U.S. dollars.  Our functional currency is Canadian dollars.  The financial statements of the Company were translated to U.S. dollars using year-end exchange rates for the balance sheet and weighted average exchange rates for the statements of operations.  Equity transactions were translated using historical rates.  Foreign currency translation gains or losses as a result of fluctuations in the exchange rates are reflected in the statement of operations and comprehensive income.





Therefore, the translation adjustment in the consolidated financial statements represents the translation differences from translation of our financial statements. As a result, the translation adjustment is commonly, but not always, positive if the average exchange rates are lower than exchange rates on the date of the financial statements and negative if the average exchange rates are higher than exchange rates on the date of the financial statements.





During the three months ended December 31, 2010, we recognized a foreign currency translation gain of $222,759 compared to foreign currency translation gain of $98,500 during the three months ended December 31, 2009 due to the decrease of the value of the U.S. dollar against the Canadian dollar during the quarter ended December 31, 2010.





Total Comprehensive Income





As a result of the decrease in the value of the U.S. dollar against the Canadian dollar and the resulting recognition of a $222,759 foreign currency translation gain during the quarter ended December 31, 2010 compared to a $98,500 foreign currency translation gain during the quarter ended December 31, 2009, we realized total comprehensive income of $835,891 during the three months ended December 31, 2010 compared to total comprehensive income of $1,053,022 during the three months ended December 31, 2009.





Comparison of the nine months ended December 31, 2010 and 2009.





Total Revenues





Our total revenues during the nine months ended December 31, 2010 increased nearly 24% compared to the nine months ended December 31, 2009.  We have worked to expand our operations during the past nine months with continuing efforts to research the sales possibilities in the U.S.   We believe the increase in revenues compared to the same nine month period of 2009 is primarily attributable to the rise in oil prices and stabilization of the economy.  During 2009, we knew some customers were delaying projects as they waited to see what would happen with oil prices and demand before committing to new capital expenditures.   We believe rising oil prices and increased capital projects contributed to the rise in sales.














During the nine month period ended December 31, 2010 and 2009, product sales accounted for 89% of total revenues and service sales accounted for 11% of total revenue.





We expect total revenues will continue to grow as we expand our operations, especially as our U.S. sales plan is implemented.  However, with the volatility in oil prices and the general economic slowdown, we expect revenue growth to continue to be modest until our U.S. sales operation commences and stability returns to the economy.





Cost of Goods Sold





Cost of goods sold during the nine months ended December 31, 2010 was $2,083,037 compared to $1,550,583 during the nine months ended December 31, 2009.  As a percentage of total revenues, cost of goods sold was 37% of total revenues during the nine months ended December 31, 2010 compared to 34% for the same nine month period in 2009.  This 3% increase is a result of pricing volume discounts that also affected the change in cost of goods sold as a percentage of sale in the three month period ended December 31, 2010.





General and Administrative Expenses





General and administrative expenses for the nine month period ended December 31, 2010 were $1,112,328, a $146,323 or 15% increase compared to the same nine month period ended December 31, 2009.  This increase in general and administrative expenses was due to the expansion of our marketing in the United States.  We expect overall general and administrative expenses to increase as we continue our efforts to expand our business.





Payroll Expense





Payroll expense during the nine months ended December 31, 2010 increased 40% to $714,217.  Payroll expense increased as a result of hiring additional personnel, including a part-time sales director and employees at the U.S office in anticipation of expansion and growth in sales.  We anticipate payroll expense will increase at a slower pace in the upcoming fiscal year as we continue efforts to expand our sales force.





Net Income Before Income Taxes





The 24% increase in sales was only partially offset by the 5% increase in total operating expenses and the 679% increase in total other expense.  As a result we realized a net income before income taxes of $1,604,175 during the nine months ended December 31, 2010 compared to net income before income taxes of $1,471,017 during the nine months ended December 31, 2009.














Income Tax Expense





During the nine month period ended December 31, 2010, we estimated income tax expense to be $492,453 compared to an income tax expense of $426,087 during the nine month period ended December 31, 2009.  This increase is the result of a $133,158 increase in net income before taxes in 2010 compared to the same period of 2009.  Our effective tax rate increased from 29% to 31%.   Fluctuations in tax rate are primarily due to two factors.





First, we generate operating losses in the United States and taxable income in Canada. Therefore, income taxes are only paid in Canada. We record an impairment of the full value of the U.S. operating loss carryovers. Accordingly, our effective tax rate fluctuates relative to the ratio of the U.S. operating losses to the taxable income in Canada.





Second, the Canadian income tax expense is converted to U.S. dollars for reporting in the Company’s financial statements. Therefore, the effective tax rate on the Canadian income varies with the fluctuation of the U.S. and Canadian currencies.  These two factors prevent our effective tax rate and the statutory rates from aligning.





Net Income





As a result of higher income tax expense, we only realized an increase in net income of $66,792 during the nine months ended December 31, 2010.





Foreign Currency Translation Gain (Loss)





The consolidated financial statements are presented in U.S. dollars.  Our functional currency is Canadian dollars.  The financial statements of the Company were translated to U.S. dollars using year-end exchange rates for the balance sheet and weighted average exchange rates for the statements of operations.  Equity transactions were translated using historical rates.  Foreign currency translation gains or losses as a result of fluctuations in the exchange rates are reflected in the statement of operations and comprehensive income.





Therefore, the translation adjustment in the consolidated financial statements represents the translation differences from translation of our financial statements. As a result, the translation adjustment is commonly, but not always, positive if the average exchange rates are lower than exchange rates on the date of the financial statements and negative if the average exchange rates are higher than exchange rates on the date of the financial statements.





During the nine months ended December 31, 2010, we recognized a foreign currency translation gain of $190,452 compared to a foreign currency translation gain of $394,032 during the nine months ended December 31, 2009 due to the decrease of the value of the U.S. dollar against the Canadian dollar during the nine months ended December 31, 2010.











Total Comprehensive Income





For the reasons set forth above, during the nine months ended December 31, 2010 we realized total comprehensive income of $1,293,900 during the nine month period ended December 31, 2010 compared to total comprehensive income of $1,439,751 during the nine month period ended December 31, 2009.





Liquidity and Capital Resources





Since inception, we have financed our business primarily from cash flows from operations and loans from Company executives.  We have a $400,000 revolving credit line with a local banking institution that we also use from time to time to satisfy short-term fluctuations in cash flows.  We have not accessed this credit line during the current fiscal year.  At December 31, 2010, we had $0 outstanding on our line of credit.





As of December 31, 2010 we had total current assets of $5,028,029 and total assets of $5,729,444, including cash and cash equivalents of $1,195,530.  At December 31, 2010 total liabilities were $926,103, all of which were current liabilities.





During the nine months ended December 31, 2010 and 2009 cash was primarily used to fund operations.  See below for additional discussion and analysis of cash flow.





Nine months endedDecember 31,2010

2009Net cash provided by (used in) operating activities
$
(648,576)

$
302,505Net cash used in investing activities

(193,275)


(18,162)Cash flows from financing activities

-


-Effect of exchange rate changes on cash

105,624


58,278NET INCREASE (DECREASE) IN CASH
$
(736,227)

$
342,621





During the nine months ended December 31, 2010 net cash used in our operating activities was $648,576 as we had expenditures for inventory and income taxes with increases in accounts receivable which were partially offset by increases in accounts payable and accrued liabilities.





Net cash used in investing activities during our first fiscal quarter 2011 was $193,275 as a result of the purchase of fixed assets including office furniture and other equipment.





Wehave no current capital commitments outside of general operations and do not anticipate any in the near future.  We believe between cash on hand and our revolving credit line we have sufficient resources to meet our short-term cash needs.





Summary of Material Contractual Commitments





The Company had no material contractual commitments as of December 31, 2010.











Inflation





We believe that inflation has not had a significant impact on our operations since inception.





Seasonality





Activity of our customers will sometimes be affected by weather and season.  As the majority of our operations currently are in western Canada, sales may slow due to winter conditions that may hamper the ability of our customers to build out new locations or maintain and access current locations.  We typically have our strongest revenue growth cycles in the non-winter months.  As we expand southward into the United States we anticipate this effect to diminish.





Off-Balance Sheet Arrangements





As of December 31, 2010 we had no off-balance sheet arrangements.





Item 3.  Quantitative and Qualitative Disclosure about Market Risk





We are a smaller reporting company, as defined in Rule 12b-2 promulgated under the Securities Exchange Act of 1934, and accordingly we are not required to provide the information required by this Item.





Item 4.  Controls and Procedures





Management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended.  Our internal control over financial reporting is designed to ensure that information required to be disclosed in reports filed under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure and to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles.





As of December 31, 2010 we conducted an evaluation, under the supervision and with the participation of our principal executive officer and principal financial officer, of the effectiveness of our internal control over financial reporting based on the criteria for effective internal control over financial reporting established in “Internal Control — Integrated Framework,” issued by the Committee of Sponsoring Organizations (COSO) of the Treadway Commission.  Based upon this assessment, we determined that there are material weaknesses affecting our internal control over financial reporting.













The matters involving internal controls and procedures that our management considers to be material weaknesses under COSO and SEC rules are: (1) lack of a functioning audit committee and lack of independent directors on the Company’s board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; (2) inadequate segregation of duties consistent with control objectives; (3) insufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements; and (4) ineffective controls over period end financial disclosure and reporting processes.  The aforementioned potential material weaknesses were identified by our Chief Financial Officer in connection with the preparation of our financial statements as of December 31, 2010, who communicated the matters to our management and board of directors.





Management believes that the material weaknesses set forth in items (2), (3) and (4) above did not have an effect on our financial results. However, the lack of a functioning audit committee and lack of a majority of independent directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures, can impact our financial statements for the future years.





Management’s Remediation Initiatives





Although we are unable to meet the standards under COSO because of the limited funds available to a company of our size, we are committed to improving our financial organization.  As funds become available, we will undertake to: (1) create a position to segregate duties consistent with control objectives, (2) increase our personnel resources and technical accounting expertise within the accounting function (3) appoint one or more outside directors to our board of directors who shall be appointed to the audit committee of the Company resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures; and (4) prepare and implement sufficient written policies and checklists which will set forth procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements.





We will continue to monitor and evaluate the effectiveness of our internal controls and procedures and our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow.  However, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.  These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.  Projections of any evaluation of controls effectiveness to future periods are subject to risks.












PART II - OTHER INFORMATION





Item 1A.  Risk Factors





In addition to the other information set forth in this Quarterly Report, you should carefully consider the risks discussed in our Annual Report on Form 10-K for the year ended March 31, 2010, which risks could materially affect our business, financial condition or future results. These risks are not the only risks facing our Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition or future results.





Item 6.  Exhibits





Exhibits.  The following exhibits are included as part of this report:





Exhibit 31.1

Certification of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002Exhibit 31.2

Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002Exhibit 32.1

Certification of Principal Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002Exhibit 32.2

Certification of Principal Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002











SIGNATURES





In accordance with Section 12 of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf, thereunto duly authorized.






PROFIRE ENERGY, INC.Date:
February 14, 2011

By:
/s/ Brenton W. HatchBrenton W. HatchChief Executive Officer














Date:
February 14, 2011

By:
/s/ Andrew LimpertAndrew LimpertChief Financial Officer