[Insert Irrigation Professional Name Here]

2013 Irrigation Partner of the Year Written Statement Template

Please complete, save, and upload to your award application. Compose your written statement by addressing 

the evaluation criteria below based only on your activities in 2012, unless otherwise requested. Your written 

statement must be no more than six (6) pages in length. Organize and label your statement using the 

categories listed below (e.g., “Promotional, Educational, and Outreach Activities”). The point values following 

each category indicate the maximum potential value for all activities within that category. Some partners may 

not be able to address all of the evaluation criteria, but may be eligible for an Excellence Award if they exhibit 

outstanding accomplishments in one of the following categories.

Remember that Partner of the Year awards are based on activities that increase awareness about the 

WaterSense program, labeled products, new homes and services. General education on the importance of 

water efficiency is valued, but the focus of your application should be on activities that specifically integrated 

WaterSense. If you choose to submit supporting materials that complement your written statement, which is 

recommended, clearly reference each supporting material in your written statement (preferably with 

annotations).

Evaluation Criteria

1. Promotional, Educational, and Outreach Activities (40 points) 

Describe how you used your WaterSense partnership to attract customers, promote WaterSense, or 

demonstrate your commitment to water efficiency. For example, highlight how you used the WaterSense 

partner logo in conjunction with your name on websites, business cards, or other marketing materials. 

Describe how you used the following WaterSense materials to educate customers or others: 

– WaterSense irrigation partner toolkit materials (e.g., brochures, press releases, bill stuffers, 

checklists, window clings, or stickers) 

– WaterSense website 

Describe how you promoted WaterSense via online activities. Online promotions might include featuring 

web content about WaterSense on your company website, hosting blogs, or frequently highlighting 

WaterSense on social media outlets (Facebook, Twitter, etc.).

Explain how you educated your customers or potential customers on the importance of water efficiency. 

This might include the use of water savings data and/or return on investment to make the case for waterefficient irrigation. 

Discuss how you educated your customers on the use, care, and maintenance of irrigation systems and 

proper scheduling for water savings. Discuss any efforts made to educate customers on detecting or 

preventing future leaks or faulty parts. 

Describe how you educated employees, coworkers, builders, home builders/owners associations, and 

others in the industry about water efficiency and the WaterSense program.

2. Water-Efficient Practices (30 points) 

Explain how you tracked water savings data to demonstrate benefits to current customers, attract new 

customers, or calculate return on investment. Provide data on the amount of water saved through waterefficient design, maintenance, or audits, if available.

If you design and/or install irrigation systems, describe how you designed or installed systems for 

optimal water efficiency in 2012. Explain the types of water-efficient technologies and design features that 

you used to enhance water efficiency. 

If you maintain irrigation systems, describe how you made water efficiency a priority in system 

maintenance in 2012. Describe upgrades to existing systems that increased efficiency, or ongoing 

maintenance practices that allowed you to detect leaks, replace faulty parts, or otherwise ensure that the 

systems performed with optimal efficiency. 
[Insert Irrigation Professional Name Here]

If you perform irrigation audits, describe what types of sites you audited in 2012 (e.g., residential or 

commercial) and for what types of customers (e.g., residential, commercial, or municipal). Explain the 

existing condition of the sites and the recommendations that you made for improvement. Report water 

saved or potential water savings if recommendations were implemented. 

If you provided any of the above services in conjunction with the certification of a WaterSense labeled new 

home, describe how your involvement contributed to a water-efficient landscape and the home earning the 

WaterSense label.

3. Strategic Collaboration (30 points) 

Describe how you have collaborated with other irrigation professionals or WaterSense partners or 

stakeholders (e.g., utilities, nonprofits, trade associations, state and local governments, builders, licensed 

certification providers, etc.) to further a common goal of increasing water efficiency. Provide quantifiable 

results, if possible, and describe how this collaboration relates to the WaterSense mission. 

Describe how and when you collaborated with the WaterSense program and other stakeholders to develop 

technical specifications for new WaterSense labeled products or practice categories. (You may include 

specification support that began prior to but continued into 2012.)