Exhibit 31.1

          CERTIFICATION OF CHIEF EXECUTIVE OFFICER

  PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


I, Robert E. Williams, certify that:

1.  I have reviewed this annual report on Form 10KSB of J R
Bassett Optical, Inc.;

2.  Based on my knowledge, this annual report does not
contain any untrue statement of a material fact or omit to
state a material fact necessary to make the statements made,
in light of the circumstances made, not misleading with
respect to the period covered by this annual report;

3.  Based on my knowledge, the financial statements, and
other financial information included in this annual report,
fairly present in all material respects the financial
condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this
annual report;

4.  The registrant's other certifying officers and I are
responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules
13a-15(e) and 15d-15(e)) for the registrant and we have:

a)  Designed such disclosure controls and procedures, or
caused such disclosure controls and procedures to be
designated under our supervision, to ensure that material
information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others
within those entities, particularly during the period in
which this annual report is being prepared;

b)  Evaluated the effectiveness of the registrant's
disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the
period covered by this annual report based on such
evaluation; and

c) Disclosed in this annual report any changes in the
registrant's internal control over financial reporting that
occurred during the registrant's most recent fiscal quarter
(the registrant's fourth fiscal quarter in the case of an
annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant's
internal control over financial reporting; and

5.  The registrant's other certifying officers and I have
disclosed, based on our most recent evaluation of the
internal controls over financial reporting, to the
registrant's auditors and the audit committee of the
registrant's board of directors (or persons performing the
equivalent functions):

a)  All significant deficiencies and material weaknesses in
the design or operation of internal controls over financial
reporting which are reasonably likely to adversely affect
the registrant's ability to record, process, summarize and
report financial data and have identified for the
registrant's auditors any material weaknesses in internal
controls; and

b)  Any fraud, whether or not material, that involves
management or other employees who have a significant role in
the registrant's internal controls over financial reporting.

6.   The registrant is responsible for the adequacy and
accuracy of the disclosure in the filing;

7.   Staff comments or changes to disclosure in response to
staff comments do not foreclose the Commission from taking
any action with respect to the filing; and

8.   The registrant may not assert staff comments as a
defense in any proceeding initiated by the Commission or any
person under the federal securities laws of the United
States.



September 19, 2005                   /s/ Robert E. Williams
                                     -------------------------
                                     Robert E. Williams
                                     President/C.E.O.