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                                                                    EXHIBIT 14.1

                        AMERICAN COIN MERCHANDISING, INC.
                   CODE OF ETHICS FOR CHIEF EXECUTIVE OFFICER
                          AND SENIOR FINANCIAL OFFICERS

      American Coin Merchandising, Inc.'s Employee Handbook sets forth certain
guidelines and business values that are required of and apply to all directors
and employees of the Company, including the Chief Executive Officer, the Chief
Financial Officer and other senior financial officers. In addition to being
bound by the Employee Handbook's provisions about ethical conduct, conflicts of
interest and compliance with law, we have adopted the following Code of Ethics
specifically for our Chief Executive Officer and senior financial officers.

      1.    You are responsible for ensuring that your conduct and the conduct
            of our employees is honest and ethical.

      2.    You may not compete with the Company and may never let business
            dealings on behalf of the Company be influenced - or even appear to
            be influenced - by personal or family interests. You shall promptly
            bring to the attention of the Audit Committee any information you
            may have concerning any actual or apparent conflicts of interest
            between personal and professional relationships, involving any
            management or other employees who have a significant role in the
            Company's financial reporting, disclosures or internal controls.

      3.    You are responsible for full, fair, accurate, timely and
            understandable financial disclosure in reports and documents filed
            by the Company with the Securities and Exchange Commission and in
            other public communications made by the Company. The Company's
            accounting records must be maintained in accordance with applicable
            laws, must be proper, supported and classified, and must not contain
            any false or misleading entries.

      4.    You are responsible for the Company's system of internal financial
            controls. You shall promptly bring to the attention of the Audit
            Committee any information you may have concerning (a) significant
            deficiencies in the design or operation of internal controls which
            would adversely affect the Company's ability to record, process,
            summarize and report financial data, or (b) any fraud, whether or
            not material, that involves management or other employees who have a
            significant role in the Company's financial reporting, disclosures
            or internal controls.

      5.    The Company is committed to complying with both the letter and
            spirit of all applicable laws, rules and regulations. You shall
            promptly bring to the attention of the Audit Committee any
            information you may have concerning evidence of a material violation
            of the securities or other laws, rules or regulations applicable to
            the Company or its employees or agents, You shall promptly bring to
            the attention of the Audit Committee any information you may have
            concerning any violation of this Code of Ethics. The Board of
            Directors may determine, or designate appropriate persons to
            determine, appropriate additional disciplinary or other actions to
            be taken
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            in the event of violations of this Code of Ethics by the Company's
            Chief Executive Officer or senior financial officers and a procedure
            for granting any waivers of this Code of Ethics.