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* /^ l • /" ^ Multi-Aero Inc. 

ir Choice One d/b/a Air Choice One 

Proposal to Provide Essential Air Service at 

Fort Dodge, Iowa - ^ 

Docket DOT-OST-2001-10682 

Direct Inquiries F^egarding this Proposai to: 

Shane Storz, CEO 

Air Choice One AirNnes 

12 300 Old lesson Road, Suite 200 F, S.iint louis, MO 63128 

^hone: (866) 435-9S47 Fax: (31.4) S43''8527 E'^mni!: 'jhane@airchoiceone.com 
-ARTMENT OF 

^DnD^ loruRTATiON 

OPERATION; 

I I A % 33 

Air Choice One Our Commitment 

Air Choice One is aware of the many challenges facing the Fort Dodge, Iowa, community. 

We understand the efforts of a dedicated air carrier are critical to having scheduled airline 

service in the future. Air Choice One is that air carrier and we believe the strategy 

outlined in our proposal will support and complement airport development efforts. We 

have provef> our strategy works with other EAS communities and we are committed to 

delivering these same results for Fort Dodge. Our proposal will give the best access to 

the national transportation system for the community at reasonable prices and may be 

considered as an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Our 

achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, 

consistent flight schedules, and outstanding customer service we will quickly build 

consumer recognition in the community ensuring retention of current passenger 

momentum while also working to increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 
Air Choice One Market Growth Strategy 

Airport Partnerships 

Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handling • . 

• Provide Financial Supportlhrough Discounted Fuel Costs, Landing Fees, and Rental Agreements 

• Provide Telephone and Internet Service 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in TV and Radio Coverage 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 

m i 
Air Choice One Market Growth Strategy -

Airport Partnerships 

Air Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. 

• MINNEAPOLIS-ST.PAUL INTERNATIONAL AIRPORT (MSP) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady 

Increase in Ridership 

• Market Vacation Packages to MSP and Beyond and to Local Communities From MSP 

• Air Choice One Flights will be Serviced by Delta Ground Services (DGS) 

L;./J 3/201.1 
Air Choice One Market Growth Strategy -

Partnering With the Community 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates 
Air Choice One Market Growth Strategy -

Marketing Investment 

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA 

• Radio-Talk Shc^^ommercials 

• TV Comm,ercfa^t$ aha^Eyiant-Coverage 

• Print^fe\^paper/Magazines 

• Billboards 

• Web Based 

- E-Blasts- Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeA/ideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 

10/12/ 
Air Choice One Market Growth Strategy -

Reliability & Growth 

Airline Completion Ratios 

Am. Gr. Lakes Sea Port Air 

Eagle Choice 

Works Cited: T-lOO Segment 

Report DOT 2010 Calendar Year 

Airline 

• CONSISTENT SERVICE IS KEY 

'" • *• Proven,Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

• Dedicated Aircraft for your Airport 

--^'-i- 102% Flight Completion Ratio as.. 

F^eportedbyDOTYR2010 

- Spare Aircraft Availability 

•AIR CHOICE ONE'S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009 

10/12/2011 
Air Choice One Market Growth Strategy 

Accessibility 

•VISIBILITY 

• Global Distribution Systems 

-Sabre, Apollo, Worldspan, 

Travelport, Amadeus, etc. - \ *.. . 

• Consumer Sites -•:,.•. . 

-Expedia, Travelocity, Priceline, 

Orbitz, etc. 

• Web based booking 

-www.airchoiceone.com 

• Call Center 

-Open 7 Days a Week 

• CONNECTIVITY 

• United Airlines Agreement 

• Additional Legacy Agreements Pending 

;i)ricellii^Hl: vmari 

Departing flight from Burlington. lA (BRL)to New York City. NY (LGA) | 

'.';«) Jul 20 2011-Wad, Jul 27. 2011 fo( 1 Adult 

h^M^^f^ ^ ifg^^H 

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Step 1: Select a Departing Fli^ t From St Loub, MO to Burlir^on^ lA 

Low^FiraSummafY 

: - AK C^oi:e One 

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$60 
Air Choice One Market Growth Strategy -

Pricing 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

Air Choice One Ridership Growth 

EAS Markets 2010-2011* 

3,000 -

^ 2,500 

1 2,000 

(A 

« 1,500 -

i 1,000 -

500 

0 

H2010 

ii20 n 

• 

U 

1 1 1 H 1 

1 g 1 

^ 1 " 

+t 

O 9) S 

[ [ 

L I L 

L P LI u\ 

yjtttti 

: i: >- c 3 O) Q. 

; < :^ ^ < to ' 

Month of Service 

— 

13 

D 

— 

— 

> 

o 

Z t 

h 

i— 

— [

•Numbers Reflect O & D 
Air Choice One Marketing Growth Strategy -

Building On A Great Foundation 

AIR CHOICE ONE WILL BUILD ON MINNEAPOLIS-ST PAUL INTERNATIONAL'S MOMENTUM! 

Approximately 1,200 Aircraft Operation^ DaHy in 2010 

Serving Nearly 90,000 Passengers Daily in 2010 

Air Choice One Flights will be handled by Delta Ground 

Services (DGS) 

/n/joii 
Air Choice One Options Index 

Fort Dodge, Iowa 

•«*..« 

««•. 

OPTION 1, 2 YEAR SERVICE - MSP SERVICE 

CESSNA GRAND CARAVAN 

Fort Dodge, Iowa - Minneapolis-St. Paul International Airport 

Cessna Grand Caravan 36 Round Trips Per Weel< 

iivaoii 
Air choice One 

Fort Dodge, Iowa - Cessna Grand Caravan 

Option 1: 2 Year Service 

136 Tbtal Round Trips Per Week - Based on 98% Completion Rate 

Fort Dodge, Iowa - Minneapolis-St. Paul International Airport - Caravan 

Operation Revenues 

FOD-MSP Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying'Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Mari<eting 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

$ 1,091,500 

21.830 

$ 1,113,330 

''^•" . '«.>. . -.; •' , . , 

$ 476,824 

1,036,298 

435.000 

$2,725,179 

60,000 

825.437 

$3,610,606 

$2,497,276 

180.530 

$2,677,806 

$145 

$728 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

18,500 

$59.00 

3,679 

3,532 

3,108,000 

5,547,709 

Representative Schedule 

Departure 

ROD @ 5:45 AM CT 

iVISP@7:15AMCT 

FOD@9:00AMCT 

MSP @ 10:35 AM CT 

FOD @ 12:15 PM CT 

MSP @ 1:45 PM CT 

MSP @ 3:30 PM CT 

FOD @ 5:00 PM CT 

FOD @ 3:30 PM CT 

MSP @ 5:00 PM CT 

FOD @ 6:45 PM CT 

MSP @ 9:15 PMCT 

Arrival 

MSP @ 6:45 AM CT 

FOD (5) 8:15 AM CT 

MSP @ 10:00 AM CT 

FOD @ 11:30 AM CT 

MSP @ 1:15 PM CT 

FOD @ 2:45 PM a 

FDD @ 4:30 PM a 

MSP @ 6:00 PM CT 

MSP @ 4:30 PMCT 

FOD @ 6:00 PM CT 

MSP @ 7:45 PM CT 

FOD @ 10:15 PM CT 
Air Choice One The Best Choice to Succeed 

• Proven Enplanement Increases in EAS 

. Markets 

• Successful Pricing Strategy 

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Comp^€tion Ratio' • 

• Great Hub Connectivity 

• Successful Marketing and Public Relations 

Outreach 

• Raise Awareness About Local Air Service 

• We Cater to Community and Business Needs 

We Look Forward to Serving Youl 

?ou