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| x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
|---|-----------------------------------------------------------------------------------------|

|  ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from              to              |
|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Nevada                                                         |   | 20-3305472                                 |
|----------------------------------------------------------------|--------|--------------------------------------------|
| (State or Other Jurisdiction of Incorporation or Organization) |   | (I.R.S. Employer Identification No.)  |
|                                                           |   |                                       |
|  2519 East Kentucky Ave., Denver, Colorado                |   |  80209                                |
| (Address of Principal Executive Offices)                       |   | (Zip Code)                                 |

|                                                                              | (303) 660-6964                                             |   |
|-----------------------------------------------------------------------------------|------------------------------------------------------------|--------|
|                                                                              | (Registrant’s Telephone Number, Including Area Code) |   |
|                                                                              |
| (Former Name, Former Address and Former Fiscal Year,if Changed Since Last Report) |

| Large accelerated filer o | Accelerated filer  o         |
|---------------------------|----------------------------------------|
| Non-accelerated filer o   | Smaller reporting company  x |

----

|    |                                                                                        | Page      |
|---------|---------------------------------------------------------------------------------------------|-----------|
|    |                                                                                        |      |
| Item 1. | Financial Statements                                                                        |   3  |
| Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations |   11 |
| Item 3. | Quantitative and Qualitative Disclosures About Market Risk                                  |   17 |
| Item 4. | Controls and Procedures                                                                     |   17 |

|          |              |      |
|---------------|-------------------|-----------|
|  Item 1. | Legal Proceedings |   18 |
|  Item 6. | Exhibits          |   18 |
|          |              |      |
| Signatures    |   19         |

----

|                                       |   |
|--------------------------------------------|--------|
|                                       | Page   |
|                                       |   |
| CONSOLIDATED FINANCIAL STATEMENTS          |   |
|                                       |   |
| Consolidated balance sheets                | 4      |
| Consolidated statements of operation       | 5      |
| Consolidated statements of cash flows      | 6      |
| Notes to consolidated financial statements | 8      |
|                                       |   |

----

| BY DESIGN, INC.             |   |   |
|-----------------------------|--------|--------|
| CONSOLIDATED BALANCE SHEETS |   |   |

|                                                                                                                                                            |   | Dec. 31, 2009 |     |   | June 30, 2010(Unaudited) |   |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|---------------|----------|--------|--------------------------|--------|
|                                                                                                                                                            |   |          |     |   |                     |   |
| ASSETS                                                                                                                                                          |   |          |     |   |                     |   |
|                                                                                                                                                            |   |          |     |   |                     |   |
| Current assets                                                                                                                                                  |   |          |     |   |                     |   |
|       Cash                                                                                                                        |   | $             | 15,960   |   |                     | $      | 21,335 |   |
|       Accounts receivable                                                                                                         |   |          | -        |   |                     |   | 5,748 |   |
|       Inventory                                                                                                                   |   |          | 21,315   |   |                     |   | 45,324 |   |
|              Total current assets                                                              |   |          | 37,275   |   |                     |   | 72,407 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
|      Fixed assets                                                                                                                      |   |          | 88,828   |   |                     |   | 88,828 |   |
|      Less accumulated depreciation                                                                                                     |   |          | (36,481  | )      |                     |   | (41,378 | ) |
|      Other assets                                                                                                                      |   |          | 4,100    |   |                     |   | 4,100 |   |
|                                                                                                                                                            |   |          | 56,447   |   |                     |   | 51,550 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Total Assets                                                                                                                                                    |   | $             | 93,722   |   |                     | $      | 123,957 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| LIABILITIES & STOCKHOLDERS' EQUITY                                                                                                                          |   |          |     |   |                     |   |   |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Current liabilities                                                                                                                                             |   |          |     |   |                     |   |   |   |
|       Accounts payable                                                                                                            |   | $             | -        |   |                     | $      | - |   |
|        Related party advances                                                                                                |   |          | 358,686  |   |                     |   | - |   |
|        Accrued interest payable                                                                                              |   |          | 61,176   |   |                     |   | - |   |
|        Other liabilities                                                                                                     |   |          | 8,066    |   |                     |   | 5,439 |   |
|              Total current liabilties                                                          |   |          | 427,928  |   |                     |   | 5,439 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Total Liabilities                                                                                                                                               |   |          | 427,928  |   |                     |   | 5,439 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Stockholders' Equity                                                                                                                                            |   |          |     |   |                     |   |   |   |
|       Preferred stock, $.01 par value;                                                                                            |   |          |     |   |                     |   |   |   |
|           1,000,000 shares authorized;                                                                        |   |          |     |   |                     |   |   |   |
|           No shares issued & outstanding                                                                  |   |          | -        |   |                     |   | - |   |
|       Common stock, $.001 par value;                                                                                              |   |          |     |   |                     |   |   |   |
|           50,000,000 shares authorized;                                                                       |   |          |     |   |                     |   |   |   |
|           9,197,802 and 50,000,000 shares issued                                                              |   |          |     |   |                     |   |   |   |
|           & outstanding at December 31, 2009     and June 30, 2010, respectfully |   |          | 9,198    |   |                     |   | 50,000 |   |
|       Additional paid in capital                                                                                                  |   |          | (80,683  | )      |                     |   | 359,957 |   |
|       Accumulated deficit                                                                                                         |   |          | (262,721 | )      |                     |   | (291,439 | ) |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Total Stockholders' Equity                                                                                                                                      |   |          | (334,206 | )      |                     |   | 118,518 |   |
|                                                                                                                                                            |   |          |     |   |                     |   |   |   |
| Total Liabilities and Stockholders' Equity                                                                                                                      |   | $             | 93,722   |   |                     | $      | 123,957 |   |

----

| BY DESIGN, INC.                                               |   |
|---------------------------------------------------------------|--------|
| CONSOLIDATED STATEMENTS OF OPERATIONS                         |   |
| (Unaudited)                                                   |   |
|                                                          |   |
|                                                          |   | Three MonthsEndedJune 30, 2009 |   |   | Three MonthsEndedJune 30, 2010 |   |   | Six MonthsEndedJune 30, 2009 |   |   | Six MonthsEndedJune 30, 2010 |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |
| Sales                                                         |   | $ | 1,200 |   |   | $ | 34,016 |   |   | $ | 136,439 |   |   | $ | 182,065 |   |
| Cost of goods sold                                            |   |   | 72,102 |   |   |   | 17,252 |   |   |   | 106,772 |   |   |   | 81,698 |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Gross profit                                                  |   |   | (70,902 | ) |   |   | 16,764 |   |   |   | 29,667 |   |   |   | 100,367 |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Operating expenses:                                           |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|      Amortization & depreciation |   |   | 2,449 |   |   |   | 2,449 |   |   |   | 4,897 |   |   |   | 4,897 |   |
|      General and administrative      |   |   | 27,354 |   |   |   | 91,387 |   |   |   | 75,127 |   |   |   | 114,821 |   |
|                                                          |   |   | 29,803 |   |   |   | 93,836 |   |   |   | 80,024 |   |   |   | 119,718 |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income (loss) from operations                                 |   |   | (100,705 | ) |   |   | (77,072 | ) |   |   | (50,357 | ) |   |   | (19,351 | ) |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Other income (expense):                                       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|      Interest expense                |   |   | (5,126 | ) |   |   | (4,076 | ) |   |   | (10,252 | ) |   |   | (9,367 | ) |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income (loss) before                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|      provision for income taxes      |   |   | (105,831 | ) |   |   | (81,148 | ) |   |   | (60,609 | ) |   |   | (28,718 | ) |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Provision for income tax                                      |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss)                                             |   | $ | (105,831 | ) |   | $ | (81,148 | ) |   | $ | (60,609 | ) |   | $ | (28,718 | ) |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss) per share                                   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| (Basic and fully diluted)                                     |   | $ | (0.01 | ) |   | $ | (0.01 | ) |   | $ | (0.01 | ) |   | $ | (0.00 | ) |
|                                                          |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Weighted average number of                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| common shares outstanding                                     |   |   | 9,197,802 |   |   |   | 15,998,168 |   |   |   | 9,197,802 |   |   |   | 12,597,985 |   |

----

|                                                                                                                      |   |                              |    |   |                              |   |
|---------------------------------------------------------------------------------------------------------------------------|--------|-----------------------------------|---------|--------|-----------------------------------|--------|
| BY DESIGN, INC.                                                                                                           |   |
| CONSOLIDATED STATEMENTS OF CASH FLOWS                                                                                     |   |
| (Unaudited)                                                                                                               |   |
|                                                                                                                      |   |                              |    |   |                              |   |
|                                                                                                                      |   | Six MonthsEndedJune 30, 2009 |    |   | Six MonthsEndedJune 30, 2010 |   |
|                                                                                                                      |   |                              |    |   |                              |   |
| Cash Flows From Operating Activities:                                                                                     |   |                              |    |   |                              |   |
|      Net income (loss)                                                                           |   | $                                 | (60,609 | )      |                              | $      | (28,718 | ) |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|      Adjustments to reconcile net loss to                                                        |   |                              |    |   |                              |   |   |   |
|      net cash provided by (used for)                                                             |   |                              |    |   |                              |   |   |   |
|      operating activities:                                                                       |   |                              |    |   |                              |   |   |   |
|           Amortization & depreciation                               |   |                              | 4,897   |   |                              |   | 4,897 |   |
|           Accounts receivable                                           |   |                              | 49,153  |   |                              |   | (5,748 | ) |
|           Accounts payables                                             |   |                              |  - |   |                              |   | 854 |   |
|           Accrued payables                                              |   |                              | 5,757   |   |                              |   | 9,367 |   |
|           Inventory                                                     |   |                              |  - |   |                              |   | (24,009 | ) |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|           Other liabilities                                             |   |                              | 98,666  |   |                              |   |  - |   |
|                Net cash provided by (used for) |   |                              |    |   |                              |   |   |   |
|                operating activities            |   |                              | 97,864  |   |                              |   | (43,357 | ) |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
| Cash Flows From Investing Activities:                                                                                     |   |                              |    |   |                              |   |   |   |
|                                                                                                                      |   |                              | -       |   |                              |   | - |   |
|                Net cash provided by (used for) |   |                              |    |   |                              |   |   |   |
|                investing activities            |   |                              | -       |   |                              |   | - |   |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
|                                                                                                                      |   |                              |    |   |                              |   |   |   |
| (Contued On Following Page)                                                                                               |   |

----

|                                  |
|---------------------------------------|
| BY DESIGN, INC.                       |
| CONSOLIDATED STATEMENTS OF CASH FLOWS |
| (Unaudited)                           |
|                                  |   |   |   |   |   |   |   |   |   |   |
|                                  |   |   |   |   |   |   |   |   |   |   |
| (Continued From Previous Page)        |
|                                  |   |   |   |   |   |   |   |   |   |   |

|                                                                                                                      |   | Six Months    |     |   | Six Months    |     |
|---------------------------------------------------------------------------------------------------------------------------|--------|---------------|----------|--------|---------------|----------|
|                                                                                                                      |   | Ended         |     |   | Ended         |     |
|                                                                                                                      |   | June 30, 2009 |     |   | June 30, 2010 |     |
|                                                                                                                      |   |          |     |   |          |     |
| Cash Flows From Financing Activities:                                                                                     |   |          |     |   |          |     |
|          Note payable - borrowings                                           |   |  -       |     |   |          | 12,000   |   |
|          Note payable - payments                                             |   |  -       |     |   |          | (225,947 | ) |
|          Distributions                                                       |   |          | (120,000 | )      |          |     | - |   |
|          Sale of common stock                                                |   |          |  -  |   |          |     | 262,679 |   |
|                Net cash provided by (used for) |   |          |     |   |          |     |   |   |
|                financing activities            |   |          | (120,000 | )      |          |     | 48,732 |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| Net Increase (Decrease) In Cash                                                                                           |   |          | (22,136  | )      |          |     | 5,375 |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| Cash At The Beginning Of The Period                                                                                       |   |          | 39,979   |   |          |     | 15,960 |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| Cash At The End Of The Period                                                                                             |   | $             | 17,843   |   |          | $        | 21,335 |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
|   Schedule Of Non-Cash Investing And Financing Activities                                                            |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| In June 2010 the company recorded a debt relief capital contribution from it's Director for notes payable                 |   |
| of $138,800 including interest of $70,543 and accounts payable of $9,420.                                                 |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| Supplemental Disclosure                                                                                                   |   |          |     |   |          |     |   |   |
|                                                                                                                      |   |          |     |   |          |     |   |   |
| Cash paid for interest                                                                                                    |   | $             | -        |   |          | $        | - |   |
| Cash paid for income taxes                                                                                                |   | $             | -        |   |          | $        | - |   |

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| Exhibit Number |   |  Description                                                                                                                                                                                                                       |
|----------------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|           |   |                                                                                                                                                                                                                                    |
| 3.1            |   | Articles of Incorporation of By Design, Inc.  Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form SB-2 (file no. 333-145760) filed with the Securities and Exchange Commission on August 29, 2007. |
|           |   |                                                                                                                                                                                                                                    |
| 3.2            |   | Bylaws of By Design, Inc.  Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form SB-2 (file no. 333-145760) filed with the Securities and Exchange Commission on August 29, 2007.                    |
|           |   |                                                                                                                                                                                                                                    |
| 31.1           |   | Section 302 Certification of Chief Executive Officer and Chief Financial Officer.                                                                                                                                                       |
|           |   |                                                                                                                                                                                                                                    |
| 32.1           |   | Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 – Chief Executive Officer and Chief Financial Officer.                                                     |

----

| Date: August 16, 2010 | By Design, Inc. |
|-----------------------|-----------------|
|                  |            |   |
|                  | By:             |  /s/ Gary S. Ohlbaum  |
|                  |            | Gary S. Ohlbaum |
|                  |            | President, Chief Executive Officer and |
|                  |            | Chief Financial Officer |
|                  |            | (principal executive officer and principal |
|                  |            | financial and accounting officer) |

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