UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



FORM 10-Q



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------



For the quarterly period
ended July 31, 2012



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



For the transition period from ______ to
______



Commission file number: 000-52161



Jammin Java Corp.

(Exact name of registrant as specified in
its charter)



|Nevada                                                           |  | 26-4204714                       
|---------------------------------------------------------------- |  | ---------------------------------
|(State or other jurisdiction of incorporation or organization)   |  | (IRS Employer Identification No.)
|                                                                 |  |                                  
|8200 Wilshire Blvd., Suite
        200
        Beverly Hills, CA |  | 90211                            
|(Address of principal executive offices)                         |  | (Zip Code)                       



Registrant’s telephone number, including
area code: (323) 556-0746



Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and
(2) has been subject to such filing requirements for the past 90 days.

YesþNo ̈



Indicate
by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

YesþNo ̈



Indicate by check mark whether the registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions
of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2
of the Exchange Act.



|Large accelerated filer ̈                                                             | Accelerated filer ̈        
|------------------------------------------------------------------------------------ | --------------------------
|Non-accelerated
        filer ̈
        (Do not check if a smaller reporting company) | Smaller reporting companyþ



Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ̈Noþ



At September 14, 2012, there were 76,744,150 shares of the issuer’s
common stock outstanding.













Jammin Java Corp.



For the Three and Six Months Ended July
31, 2012



INDEX



|PART I – FINANCIAL INFORMATION | Page                                                                                            
|------------------------------ | ------------------------------------------------------------------------------------------------
|                               |                                                                                                 
|Item 1.                        | Financial Statements                                                                            
|                               |                                                                                                 
|                               | Balance Sheets as of July 31, 2012 (unaudited) and January 31, 2012                             
|                               |                                                                                                 
|                               | Statements of Operations (unaudited) - For the Three and Six Months ended July 31, 2012 and 2011
|                               |                                                                                                 
|                               | Statements of Cash Flows (unaudited) - For the Six Months ended July 31, 2012 and 2011          
|                               |                                                                                                 
|                               | Notes to Financial Statements (unaudited)                                                       
|                               |                                                                                                 
|Item 2.                        | Management’s Discussion and Analysis of Financial Condition and Results of Operations           
|                               |                                                                                                 
|Item 3.                        | Quantitative and Qualitative Disclosures About Market Risk                                      
|                               |                                                                                                 
|Item 4.                        | Controls and Procedures                                                                         
|                               |                                                                                                 
|PART II – OTHER INFORMATION   
|                               |                                                                                                 
|Item 1.                        | Legal Proceedings                                                                               
|                               |                                                                                                 
|Item 1A.                       | Risk Factors                                                                                    
|                               |                                                                                                 
|Item 2.                        | Unregistered Sales of Equity Securities and Use of Proceeds                                     
|                               |                                                                                                 
|Item 3.                        | Defaults Upon Senior Securities                                                                 
|                               |                                                                                                 
|Item 4.                        | Mine Safety Disclosures                                                                         
|                               |                                                                                                 
|Item 5.                        | Other Information                                                                               
|                               |                                                                                                 
|Item 6.                        | Exhibits                                                                                        
|                               |                                                                                                 
|Signatures                     |                                                                                                 















PART I - FINANCIAL INFORMATION



Item 1. Financial Statements.



JAMMIN JAVA CORP.

BALANCE SHEETS

(unaudited)



|                                                                           |  | July 31, |            |   | January 31, |  
|-------------------------------------------------------------------------- |  | -------- | ---------- | - | ----------- | -
|                                                                           |  | 2012     |            |   | 2012        |  
|Assets                                                                     |  |          |            |   |             |  
|                                                                           |  |          |            |   |             |  
|Cash                                                                       |  | $        | 301,551    |   |             | $
|Accounts receivable                                                        |  |          | 385,615    |   |             |  
|Prepaid expenses                                                           |  |          | 174,789    |   |             |  
|Other current assets                                                       |  |          | 52,627     |   |             |  
|Total Current Assets                                                       |  |          | 914,582    |   |             |  
|                                                                           |  |          |            |   |             |  
|Property and equipment, net                                                |  |          | 22,045     |   |             |  
|License agreement                                                          |  |          | 766,000    |   |             |  
|Deferred financing costs                                                   |  |          | 91,406     |   |             |  
|Total Assets                                                               |  | $        | 1,794,033  |   |             | $
|                                                                           |  |          |            |   |             |  
|Liabilities and Stockholders' Equity                                       |  |          |            |   |             |  
|                                                                           |  |          |            |   |             |  
|Accounts payable                                                           |  | $        | 433,819    |   |             | $
|Accrued expenses                                                           |  |          | 112,122    |   |             |  
|Notes payable - related party                                              |  |          | 31,550     |   |             |  
|Secured promissory note, net of discount of $59,850 and $-0-, respectively |  |          | 290,150    |   |             |  
|Notes payable - current                                                    |  |          | 6,406      |   |             |  
|Derivative liability                                                       |  |          | 59,850     |   |             |  
|Total Current Liabilities                                                  |  |          | 933,897    |   |             |  
|                                                                           |  |          |            |   |             |  
|Total Liabilities                                                          |  |          | 933,897    |   |             |  
|                                                                           |  |          |            |   |             |  
|Common stock, $.001 par value, 5,112,861,525  shares authorized;           |  |          |            |   |             |  
|76,744,150 and 76,744,150  shares issued and outstanding,                  |  |          | 76,744     |   |             |  
|as of July 31, 2012 and January 31, 2012, respectively                     |  |          |            |  
|Additional paid-in-capital                                                 |  |          | 5,704,668  |   |             |  
|Accumulated deficit                                                        |  |          | (4,921,276 | ) |             |  
|Total Stockholders' Equity                                                 |  |          | 860,136    |   |             |  
|                                                                           |  |          |            |   |             |  
|Total Liabilities and Stockholders' Equity                                 |  | $        | 1,794,033  |   |             | $



See accompanying notes to financial statements





1







JAMMIN JAVA CORP.

STATEMENTS OF OPERATIONS

For the Three and Six Months Ended July
31, 2012 and 2011

(unaudited)



|                                                               |  | For the Three Months Ended |            |   | For the Six Months Ended |  
|-------------------------------------------------------------- |  | -------------------------- | ---------- | - | ------------------------ | -
|                                                               |  | July 31,                   |            |   | July 31,                 |  
|                                                               |  | 2012                       |            |   | 2011                     |  
|                                                               |  |                            |            |   |                          |  
|Revenue                                                        |  | $                          | 559,485    |   |                          | $
|                                                               |  |                            |            |   |                          |  
|Cost of sales:                                                 |  |                            |            |   |                          |  
|Cost of sales products                                         |  |                            | 492,728    |   |                          |  
|Total cost of sales                                            |  |                            | 492,728    |   |                          |  
|                                                               |  |                            |            |   |                          |  
|Net revenue                                                    |  | $                          | 66,757     |   |                          | $
|                                                               |  |                            |            |   |                          |  
|Operating Expenses:                                            |  |                            |            |   |                          |  
|Compensation and benefits                                      |  |                            | 635,066    |   |                          |  
|Selling and marketing                                          |  |                            | 124,994    |   |                          |  
|General and administrative                                     |  |                            | 277,712    |   |                          |  
|Total operating expenses                                       |  |                            | (1,037,772 | ) |                          |  
|                                                               |  |                            |            |   |                          |  
|Other income (expense):                                        |  |                            |            |   |                          |  
|Interest income                                                |  |                            | 103        |   |                          |  
|Interest (expense)                                             |  |                            | (15,320    | ) |                          |  
|Total other income (expense)                                   |  |                            | (15,217    | ) |                          |  
|                                                               |  |                            |            |   |                          |  
|Net Loss                                                       |  | $                          | (986,232   | ) |                          | $
|                                                               |  |                            |            |   |                          |  
|Net loss per share:                                            |  |                            |            |   |                          |  
|Basic and diluted loss per share                               |  | $                          | (0.01      | ) |                          | $
|                                                               |  |                            |            |   |                          |  
|Weighted average common shares outstanding - basic and diluted |  |                            | 76,744,150 |   |                          |  





See accompanying notes to financial statements





2







JAMMIN JAVA CORP.

STATEMENTS OF CASH FLOWS

For the Six Months Ended July 31, 2012
and 2011

(unaudited)



|                                                           |  | 2012 |            |   | 2011 |  
|---------------------------------------------------------- |  | ---- | ---------- | - | ---- | -
|Cash Flows From Operating Activities:                      |  |      |            |   |      |  
|Net loss                                                   |  | $    | (1,880,411 | ) |      | $
|Adjustments to reconcile net loss to net                   |  |      |            |   |      |  
|cash used in operating activities:                         |  |      |            |   |      |  
|Common stock issued for services                           |  |      | -          |   |      |  
|Option expenses                                            |  |      | 996,181    |   |      |  
|Depreciation                                               |  |      | 2,622      |   |      |  
|Amortization                                               |  |      | -          |   |      |  
|Amortization of debt discount and deferred financing costs |  |      | 13,542     |   |      |  
|Changes in:                                                |  |      |            |   |      |  
|Accounts receivable                                        |  |      | (350,833   | ) |      |  
|Prepaid expenses and other current assets                  |  |      | 11,497     |   |      |  
|Accounts payable                                           |  |      | 411,334    |   |      |  
|Accrued expenses                                           |  |      | (2,601     | ) |      |  
|Derivative liability                                       |  |      | 59,850     |   |      |  
|Net cash used in operating activities                      |  |      | (738,819   | ) |      |  
|                                                           |  |      |            |   |      |  
|Cash Flows Used in Investing Activities:                   |  |      |            |   |      |  
|Purchases of property and equipment                        |  |      | (14,764    | ) |      |  
|Net cash used in investing activities                      |  |      | (14,764    | ) |      |  
|                                                           |  |      |            |   |      |  
|Cash Flows From Financing Activities:                      |  |      |            |   |      |  
|Repayment of notes payable - related party                 |  |      | (19,725    | ) |      |  
|Proceeds from sale of common shares                        |  |      | -          |   |      |  
|Financing on promissory note                               |  |      | 350,000    |   |      |  
|Payment of financing costs                                 |  |      | (57,575    | ) |      |  
|Financing on short term debt                               |  |      | (53,444    | ) |      |  
|Net cash provided by financing activities                  |  |      | 219,256    |   |      |  
|                                                           |  |      |            |   |      |  
|Net change in cash                                         |  |      | (534,327   | ) |      |  
|Cash at beginning of period                                |  |      | 835,878    |   |      |  
|Cash at end of period                                      |  | $    | 301,551    |   |      | $
|                                                           |  |      |            |   |      |  
|Supplemental Cash Flow Information:                        |  |      |            |   |      |  
|Cash paid for interest                                     |  | $    | 103        |   |      | $
|Cash paid for income taxes                                 |  | $    | -          |   |      | $
|                                                           |  |      |            |   |      |  
|Non-Cash Financing and Investing Transactions:             |  |      |            |   |      |  
|Financed insurance policy                                  |  | $    | 15,280     |   |      | $



See accompanying notes to financial statements





3







JAMMIN JAVA CORP.

NOTES TO FINANCIAL STATEMENTS

July 31, 2012

(Unaudited)



Note 1.  Basis of Presentation



The accompanying unaudited interim financial statements of Jammin
Java Corp. (the “Company”) have been prepared in accordance with accounting principles generally accepted in the United
States of America and the rules of the Securities and Exchange Commission (“SEC”) and should be read in conjunction
with the audited financial statements and notes thereto contained in the Company’s latest Annual Report filed with the SEC
on Form 10-K. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation
of financial position and the results of operations for the interim periods presented have been reflected herein. The results of
operations for interim periods are not necessarily indicative of the results to be expected for the full year or any other future
period. Notes to the financial statements that would substantially duplicate the disclosures contained in the audited financial
statements for the most recent fiscal year as reported in the Company’s Annual Report on Form 10-K have been omitted. The
accompanying balance sheet at January 31, 2012 has been derived from the audited balance sheet at January 31, 2012 contained in
such Form 10-K.



As used in this Quarterly Report, the terms “we,”
“us,” “our,” and “Company” mean Jammin Java Corp., unless otherwise indicated. All dollar amounts
in this Quarterly Report are in U.S. dollars unless otherwise stated.



Note 2.  Business Overview and Summary of Accounting
Policies



The Company was incorporated in Nevada on September 2004 under
the name “Global Electronic Recovery Corp.” In February 2008, the Company changed its name to “Marley Coffee
Inc.” when it merged its then newly formed subsidiary, “Marley Coffee Inc.” into the Company. In July 2009, the
Company changed its name to “Jammin Java Corp.” when it merged its then newly formed subsidiary, Jammin Java Corp.,
into the Company. The Company’s common stock is quoted on the Over-The-Counter Bulletin Board (“OTCBB”), a regulated
quotation service that displays real-time quotes, last-sale prices, and volume information in over-the-counter equity securities,
under the symbol “JAMN.”



Jammin Java, doing business as Marley Coffee, is a United States
(U.S.)-based company that provides sustainably grown, ethically farmed and artisan roasted gourmet coffee through multiple U.S.
and international distribution channels, using the Marley Coffee brand name. U.S. and international grocery retail channels have
grown to become the Company’s largest revenue channels, followed by online retail, office coffee services (referred to herein
as OCS), food service and licensing. The Company intends to continue to develop these revenue channels and achieve a leadership
position by capitalizing on the global recognition of the Marley name through the licensing of the Marley Coffee trademarks.



Reclassifications. Certain prior year amounts have been
reclassified to conform with the current year presentation for comparative purposes.



Use of Estimates in Financial Statement Preparation.
The preparation of financial statements in conformity with accounting principles generally accepted in the U.S. (“GAAP”)
requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses,
as well as certain financial statement disclosures. While management believes that the estimates and assumptions used in the preparation
of the financial statements are appropriate, actual results could differ from these estimates.



The Company has adopted a single definition of fair value, a
framework for measuring fair value, and expanded disclosures concerning fair value. In this valuation, the exchange price is the
price in an orderly transaction between market participants to sell an asset or transfer a liability at the measurement date and
fair value is a market-based measurement and not an entity-specific measurement.



The Company utilizes the following hierarchy in fair value measurements:



| | · | Level
1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.
| | - | ------------------------------------------------------------------------------------------------------------------------------------



| | · | Level 2 – Inputs use other inputs that are observable,
either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well
as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.
| | - | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Level 3 – Inputs are unobservable inputs, including
inputs that are available in situations where there is little, if any, market activity for the related asset or liability
| | - | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------





4







Cash and Cash Equivalents. The Company considers all
highly liquid investments with original maturities of three months or less to be cash equivalents. At July 31, 2012, the Company
invested approximately $240,000 in a money market account with an average market yield of 0.20%. Interest income of $413 was recognized
for the six months ended July 31, 2012. As of July 31, 2012, the Company held no auction rate securities.



Revenue Recognition. All revenue is recognized when persuasive
evidence of an arrangement exists, the service or sale is complete, the price is fixed or determinable and ability to collect is
reasonably assured. Revenue is derived from the sale of coffee products and is recognized on a gross basis upon shipment.



The Company utilizes a third party for the production and fulfillment
of orders placed by customers. The Company acts as a principal, takes title to the products, and has the risks and rewards of ownership,
such as the risks of loss for collection, delivery and returns.



Allowance for Doubtful Accounts.  The Company does
not require collateral from its customers with respect to accounts receivable. The Company determines any required allowance by
considering a number of factors, including the length of time accounts receivable are past due. The Company provides reserves for
accounts receivable when they become uncollectible. The Company has determined that no allowance for doubtful accounts was required
at July 31, 2012.



Property and Equipment. Equipment is stated at cost less
accumulated depreciation and amortization. Maintenance and repairs, as incurred, are charged to expense. Renewals and enhancements
which extend the life or improve existing equipment are capitalized. Upon disposition or retirement of equipment, the cost and
related accumulated depreciation are removed and any resulting gain or loss is reflected in operations. Depreciation is provided
using the straight-line method over the estimated useful lives of the assets, which are three years.



Depreciation was $2,622 and $833 for the three months ended
July 31, 2012 and 2011, respectively.



Impairment of Long-Lived Assets. Long-lived assets consist
of a license agreement (See Note 4). The license agreement is reviewed for impairment at least annually whenever events or changes
in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based
on an estimate of undiscounted future cash flows resulting from the use of the asset. In the event that such cash flows are not
expected to be sufficient to recover the carrying amount of the assets, the assets are written down to their estimated fair values.
Management evaluated the carrying value of the license and determined that no impairment existed at July 31, 2012.



Stock-Based
Compensation.   Pursuant to the provisions of Financial
Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 718-10, “Compensation
– Stock Compensation,” which establishes accounting for equity instruments exchanged for employee service, we utilize
the Black-Scholes option pricing model to estimate the fair value of employee stock option awards at the date of grant, which requires
the input of highly subjective assumptions, including expected volatility and expected life. Changes in these inputs and assumptions
can materially affect the measure of estimated fair value of our share-based compensation. These assumptions are subjective and
generally require significant analysis and judgment to develop. When estimating fair value, some of the assumptions will be based
on, or determined from, external data and other assumptions may be derived from our historical experience with stock-based payment
arrangements. The appropriate weight to place on historical experience is a matter of judgment, based on relevant facts and circumstances.



Common stock issued for services to non-employees is valued
at the market value of the stock on the date of issuance or the value of the services, whichever is more clearly determinable.
If the total value exceeds the par value of the stock issued, the value in excess of the par value is added to the additional paid-in-capital
account. We estimate volatility of our publicly-listed common stock by considering historical stock volatility.



Income Taxes. The Company follows ASC 740, Income
Taxes. Deferred tax assets or liabilities are recorded to reflect the future tax consequences of temporary differences between
the financial reporting basis of assets and liabilities and their tax basis at each reporting period. These amounts are adjusted,
as appropriate, to reflect enacted changes in tax rates expected to be in effect when the temporary differences reverse.





5







A valuation allowance is provided when it is more likely than
not that some portion or all of a deferred tax asset will not be realized.



Earnings or Loss Per Common Share. Basic earnings per
common share equals net earnings or loss divided by the weighted average of shares outstanding during the year. Diluted earnings
per share includes the impact on dilution from all contingently issuable shares, including options, warrants and convertible securities.
The common stock equivalents from contingent shares are determined by the treasury stock method. The Company incurred a net loss
for the three months and six months ended July 31, 2012 and 2011 respectively, and therefore, basic and diluted earnings per share
for those periods are the same since all potential common equivalent shares would be anti-dilutive including 7,700,000 options
as of July 31, 2012.



Recently Issued Accounting Pronouncements. In September
2011, the FASB issued Accounting Standards Update (“ASU”) 2011-08, Goodwill and Other (Topic 350): Testing Goodwill
and Other Assets for Impairment, which simplifies goodwill and other asset impairment tests. The new guidance states that a qualitative
assessment may be performed to determine whether further impairment testing is necessary and is effective beginning fiscal years
and interim periods beginning after December 15, 2011. The impact of adopting this ASU was not material to the Company’s
financial position or results of operations.



Accounting standards that have been issued by the FASB or other
standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether
adoption will have a material impact on the Company’s financial statements.



Note 3 – Going Concern and Liquidity



These financial statements have been prepared by management
assuming that the Company will be able to continue as a going concern and contemplates the realization of assets and the satisfaction
of liabilities in the normal course of business. These financial statements do not include any adjustments to the recoverability
of recorded asset amounts or the amounts or classifications of liabilities that might be necessary should the Company be unable
to continue as a going concern.



The Company incurred a net loss of $1,880,411 for the six months
ended July 31, 2012, and has an accumulated deficit of $4,921,276. In addition, the Company has a history of losses and has only
recently begun to generate revenue as part of its principal operations. These conditions raise substantial doubt about the Company's
ability to continue as a going concern. The operations of the Company have primarily been funded by the issuance of its common
stock. The Company may in the future need to secure additional funds through future equity sales. No assurance can be given that
additional financing will be available, or if available, will be on terms acceptable to the Company.



The Company’s ability to meet its obligations in the ordinary
course of business is dependent upon its ability to sell its products directly to end-users and through distributors, establish
profitable operations through increased sales and decreased expenses, and obtain additional funds when needed. Management intends
to increase sales by increasing the Company’s product offerings, expanding our direct sales force and expanding its distributor
relationships both domestically and internationally.



There can be no assurance that the Company will be able to increase
sales, reduce expenses, or obtain additional financing, if necessary, at a level to meet its current obligations. As a result,
the opinion the Company received from its independent registered public accounting firm on its January 31, 2012 consolidated financial
statements contains an explanatory paragraph stating that there is a substantial doubt regarding the Company’s ability to
continue as a going concern.



Note 4. Trademark License Agreement



Trademark License Agreement with Marley Coffee, LLC



The Company entered into a license agreement with Marley Coffee,
LLC (“MCL”), effective March 31, 2010 (the “MLC Trademark License Agreement”), pursuant to which it acquired
the worldwide right to use and sublicense, the intellectual property rights, including the “Marley Coffee” trademarks
relating to the late reggae performer, Robert Nesta Marley, professionally known as Bob Marley, including “Marley Coffee”
(the “Trademarks”). Rohan Marley, a director of the Company, serves as the managing member of MCL, a private limited
liability company, and is the beneficial owner of one-third of its membership interests.





6







Fifty Six Hope Road Music Limited, a Bahamas international business
company (“Fifty Six Hope Road”), owns and controls the intellectual property rights in and to the late reggae performer,
Bob Marley, including the “Trademarks. Fifty Six Hope Road granted a worldwide exclusive, terminable oral license to MCL
to utilize the Trademarks and for MCL to grant to the Company an exclusive, terminable sub-license to use the Trademark.



The consideration for the MCL Trademark License Agreement was
as follows:



| | (1) | The Company entered into the Asset Purchase Agreement to sell all its interests in its Branding Development and Business Plan Development to MCL;                                                                                                                                                                                          
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | (2) | The Company assigned an agreement entered with Rohan Marley, proprietor of farmland and improvements thereon located in Jamaica (the “Farm”) to lease the Farm commencing February 15, 2008 (the “Farm Lease Agreement”) to MCL and transferred to MCL all its interest in the Farm Lease Agreement and leasehold improvements on the Farm;
| | (3) | The Company agreed to issue to MCL ten million (10,000,000) shares of common stock of the Company as follows:                                                                                                                                                                                                                              
| | •   | One Million (1,000,000) shares upon the execution of the Trademark License Agreement, which shares were issued and delivered in December 2010; and                                                                                                                                                                                         
| | •   | One Million (1,000,000) shares on each anniversary of the execution of the Trademark License Agreement for the following nine years. (See Note 5).                                                                                                                                                                                         
| |     |                                                                                                                                                                                                                                                                                                                                            



In accordance with FASB ASC 505-25- “Share-Based payments
to Non Employees,” management recorded the transaction based on the estimated fair value of the perpetual license at the
measurement date of March 2010 (the date when the license, and its underlying rights were delivered to the Company and MCL’s
performance was completed). There are no further performance conditions required by MCL.



On June 15, 2010, the Company retained DS Enterprises, Inc.,
an independent business valuation service (“DS Enterprises”) to provide financial advisory assistance in the accounting
of the acquisition of the Trademark License Agreement, in accordance with FASB ASC Topic 820 guidelines, and to assist the Company
in one or more of the following: (i) determining the Trademarks value and (ii) determining the fair valuation of the consideration
(common stock) provided for in the acquisition using income, market and cost-oriented methods according to FASB ASC Topic 820.
According to the valuation report dated June 19, 2010, the following factors were taken into consideration by DS Enterprises:



| | • | the nature of the business and the history of the Company since inception;                                                                                                                        
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | • | the economic outlook in general and the condition or outlook of the coffee industry;                                                                                                              
| | • | the book value of the business and the financial condition of the Company;                                                                                                                        
| | • | the relief from royalty payments associated with using trademarks;                                                                                                                                
| | • | the dividend-paying capacity of the Company;                                                                                                                                                      
| | • | sales of stock and the size of the block of stock to be valued; and                                                                                                                               
| | • | the market prices of securities of corporations engaged in the same or a similar line of business and actively traded in a free  and open market, either on an exchange or over-the-counter basis.



Based on the analysis of DS Enterprises, management estimated
that the fair market value of the Trademark License Agreement upon acquisition was $640,000. In addition, during 2011, the
Company assumed additional obligations from MCL totaling $126,000 in consideration of amending the license.



The MCL Trademark License Agreement has an indefinite life and
is not being amortized. Management of the Company reviewed the valuation report and was satisfied that the report fairly valued
the transaction. Management evaluated the carrying value of the MCL Trademark License Agreement and determined that no impairment
existed at July 31, 2012.



On September 13, 2012 and effective August 7, 2012, MCL and
the Company terminated the MCL Trademark License Agreement and entered into a new license and trademark agreement with Fifty Six
Hope Road. See Note 12 under the caption “New Trademark Agreement Relating to the ‘Marley Coffee’ Trademarks/Termination
of Obligation to Issue Additional Shares to MCL.”



Note 5 – Notes Payable



On July 19, 2012 (the “Closing”), Jammin
Java Corp. and TCA Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”) entered into
a credit agreement with an effective date of June 29, 2012 (the “Credit Agreement”). Pursuant to the Credit
Agreement, TCA agreed to loan the Company up to $2 million for working capital purposes, based on the amount of eligible accounts
receivable the Company provides TCA the rights to in order to secure the repayment of the amounts borrowed under the Credit Agreement.  A
total of $350,000 was funded by TCA in connection with the Closing.  The amounts borrowed pursuant to the Credit Agreement
are evidenced by a Revolving Note (the “Revolving Note”), the repayment of which is secured by a Security Agreement.  Pursuant
to the Security Agreement, the repayment of the Revolving Note is secured by a security interest in substantially all of the Company’s
assets in favor of TCA. The initial Revolving Note in the principal amount of $350,000 is due and payable on July 18, 2013, with
interest at the rate of 12% per annum, increasing to 18% per annum upon the occurrence of an event of default.





7







Additionally, upon the occurrence of an event of default under
the Credit Agreement or the Revolving Note, TCA may convert all or any portion of the outstanding principal, accrued and unpaid
interest, and any other sums due and payable under the Revolving Note into shares of common stock at a conversion price equal to
85% of the lowest daily volume weighted average price of common stock during the five (5) trading days immediately prior to such
applicable conversion date, in each case subject to TCA not being able to beneficially own more than 4.99% of outstanding common
stock upon any conversion. Because the conversion feature requires the Company to issue a variable number of shares for settlement,
such feature is deemed as a derivative liability and reflected as a debt discount valued at $59,850.



The Company has the right to prepay the Revolving Note, in whole
or in part, provided, that the Company pays TCA an amount equal to the then outstanding amount of the Revolving Note plus 5% for
repayments up until 180 days following the Closing and the then outstanding amount of the Revolving Note plus 2.5% for repayments
subsequent to 180 days following the Closing.



The Company also agreed to pay TCA various fees during the term
of the Credit Agreement, including a $1,500 asset monitoring fee (which increases as additional amounts are borrowed under the
Credit Agreement) due each quarter that the Credit Agreement is outstanding, a transaction advisory fee of 4% of any amounts borrowed
under the Credit Agreement, and a collection fee equal to 0.875% for receivables outstanding and received by the Company within
30 days of the invoice date therefor, 1.625% for receivables outstanding and received by the Company between 31-60 days of the
invoice date therefor, and 2.25% for receivables outstanding and received by the Company between 61-90 days of the invoice date
therefor. The Company also paid TCA due diligence and document review fees of $25,000 in connection with the closing.  In
total, the Company paid $57,575 in fees and closing costs in connection with the Closing, which have been reflected in the other
current assets section of the balance sheet and as such, the Company netted $292,425 in connection with the Closing.



The Company also agreed to pay TCA a fee of $100,000, payable
in shares of our common stock (initially equal to 588,235 shares of common stock) (the “Fee Facility Shares”).  The
number of Fee Facility Shares are adjusted upon the earlier of (a) the date that all Fee Facility Shares are sold or (b) 12 months
after the Closing, such that the total value realized by TCA in connection with the sale of the Fee Facility Shares is equal to
$100,000.  Additionally, in the event that TCA determines in its sole and absolute discretion, at any time that the Facility
Fee Shares are not likely to be monetized for at least $100,000, TCA can request that the Company redeem the Fee Facility Shares
then held by TCA for six (6) equal monthly payments totaling in aggregate $100,000 minus the total value received by TCA through
the sale of such Fee Facility Shares. These shares were subsequently issued in August 2012. The Fee Facility fee is reflected in
the deferred financing costs section of the balance sheet and is amortized over the term of the loan.



During the term of the Credit Agreement, the Company is prohibited
from incurring any indebtedness (other than in connection with the Credit Agreement or as otherwise approved by TCA), making any
new investments, creating any encumbrances on our assets, permitting a change in control of the Company, issuing any shares of
common stock (other than as otherwise approved by TCA and/or in connection with the issuance of up to fifteen percent (15%) of
the Company’s issued and outstanding common stock towards employee stock option plans or acquisitions), affecting any transactions
with affiliates of the Company or undertaking certain other actions as described in greater detail in the Credit Agreement, except
in the usual course of business.



Note 6 – Other Related Party Transactions



Transactions with Marley Coffee Ltd



During the three and six months ended July 31, 2012,
the Company paid $0 and $30,866, respectively, to Marley Coffee Ltd. ("MC"), a producer of Jamaican Blue
Mountain coffee that the Company purchases in the normal course of its business. The Company directs these purchases to
third-party roasters for fulfillment of sales orders. The Company's Chairman, Rohan Marley, is an owner of approximately 25%
of the equity of MC. At July 31, 2012, the Company owed MC approximately $316,000 which is included in accounts payable on
the balance sheet.





8







Transactions with Nicole Whittle



During the six months ended July 31, 2012,
the Company paid $42,000 to Nicole Whittle. Ms. Whittle serves as the Company’s Creative Director, for ongoing creative design
costs services.  Nicole Whittle is the sister of Shane Whittle who is a former director and chief executive officer of the
Company and who is currently a manager and equity owner of MCL.



Note 7 – Stockholder’s Equity



Holders of common stock are entitled to one vote for each share
held. There are no restrictions that limit the Company's ability to pay dividends on its common stock. The Company has not declared
any dividends since incorporation.



During the six months ended July 31, 2012, there were no new
shares of common stock issued by the Company.

The Company’s common stock is quoted on the OTCBB.



As of July 31, 2012, the Company had 5,112,861,525 common shares
authorized and 76,744,150 shares issued and outstanding, respectively.



Note 8 – Stock Options



Share-based Compensation:



On August 5, 2011, the Board approved the 2011 Equity Compensation
Plan (the “Equity Compensation Plan”). The Equity Compensation Plan authorizes the issuance of various forms of stock-based
awards, including incentive or non-qualified options, restricted stock awards, performance shares and other securities as described
in greater detail in the Equity Compensation Plan, to the Company’s employees, officers, directors and consultants.
Options to purchase 20,000,000 shares of common stock are authorized to be issued under the Equity Compensation Plan. As of July
31, 2012, 7,700,000 shares of common stock have been granted under this plan.



Stock Options:



In March 2012, options to purchase an aggregate of 500,000 shares
of common stock were granted to a consultant at an exercise price of $0.26 per share. The options have a six year term and vest
annually on the anniversary date of the grant. A fair value of $126,678 was recorded using the Black-Scholes option-pricing model.
Variables used in the Black-Scholes option-pricing model for the options issued include: (1) discount rate of 0.87%, (2) expected
term of 4 years, (3) expected volatility of 222.6% and (4) zero expected dividends.



During the three month period ended July 31, 2012, the Company
recognized share-based compensation expenses totaling $521,027. In addition, during the six month period ended July 31, 2012, the
Company recognized share-based compensation expense of $996,181. The remaining amount of unamortized stock options expense at July
31, 2012 is $3,805,272.



The intrinsic value of outstanding as well as exercisable options
at July 31, 2012 was $0.



Activity in options during the six month period ended July 31,
2012 and related balances outstanding as of that date are reflected below:

|                                |  | Number of  Shares |           |  | Weighted  Average  Exercise Price |   |      | Weighted Average  Remaining  Contract Term  (# years) | 
|------------------------------- |  | ----------------- | --------- |  | --------------------------------- | - | ---- | ----------------------------------------------------- | 
|Outstanding at February 1, 2012 |  |                   | 7,200,000 |  |                                   | $ | 0.40 |                                                       | 
|Granted                         |  |                   | 500,000   |  |                                   |   | 0.26 |                                                       | 
|Exercised                       |  |                   | 0         |  |                                   |   | 0    |                                                       | 
|Forfeited and canceled          |  |                   | 0         |  |                                   |   | 0    |                                                       | 
|                                |  |                   |           |  |                                   |   |      |                                                       | 
|Outstanding at July 31, 2012    |  |                   | 7,700,000 |  |                                   | $ | 0.39 |                                                       | 
|                                |  |                   |           |  |                                   |   |      |                                                       | 
|Exercisable at July 31, 2012    |  |                   | 100,000   |  |                                   | $ | 0.26 |                                                       | 





9







Note 9 – Income Taxes



Pursuant to the provisions of FASB ASC740 “Income Taxes,”
deferred income taxes reflect the net effect of (a) temporary difference between carrying amounts of assets and liabilities for
financial purposes and the amounts used for income tax reporting purposes, and (b) net operating loss carryforwards. No net provision
for refundable Federal income taxes has been made in the accompanying statement of operations because no recoverable taxes were
paid previously. Similarly, no deferred tax asset attributable to the net operating loss carryforward has been recognized, as it
is not deemed likely to be realized.



The provision for income taxes on earnings subject to income
taxes differs from the statutory federal rate for the six months ended July 31, 2012 and July 31, 2011, due to the following:



|                                                  |  | July 31, |          |   | July 31, |  
|------------------------------------------------- |  | -------- | -------- | - | -------- | -
|                                                  |  | 2012     |          |   | 2011     |  
|Federal income taxes at 34%                       |  | $        | (639,000 | ) |          | $
|State income tax, net of federal benefit          |  |          | (112,000 | ) |          |  
|Tax effect on non-deductible expenses and credits |  |          | -        |   |          |  
|Increase in valuation allowance                   |  |          | 751,000  |   |          |  
|                                                  |  | $        | -        |   |          | $



The Company has not filed federal or state income tax returns
but it is in the process of preparing the appropriate forms and submitting them to appropriate governmental agencies. As of July
31, 2012, the Company has not yet completed its analysis of the deferred tax assets relating to federal and state net operating
losses.



At July 31, 2012, management estimates that the Company had
unused net operating loss carryovers of approximately $3,924,230 that are available to offset future federal and state taxable
income which expires beginning in 2025. Both the federal and state net operating loss carryovers at July 31, 2012 may be adjusted
once tax returns are filed.



Pursuant to Internal Revenue Code Sections 382, use of our net
operating loss carryforwards could be limited if a cumulative change in ownership of more than 50% occurs within a three-year period.
The Company plans to complete a Section 382 analysis regarding whether there are limitations of the net operating loss prior to
utilizing any net operating losses.



The Company follows FASB issued FASB Interpretation No. 48,
subsequently codified in ASC 740, Income Taxes, which clarifies the accounting for uncertainty in income taxes recognized in an
entity's financial, and prescribes a recognition threshold and measurement attributes for financial statement disclosure of tax
positions taken or expected to be taken on a tax return. Under ASC 740, the impact of an uncertain income tax position on the income
tax return must be recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant taxing
authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Additionally,
ASC 740 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and
transition.



The Company follows the provisions of ASC 740 relating to uncertain
tax provisions and have commenced analyzing filing positions in all of the federal and state jurisdictions where it is required
to file income tax returns, as well as all open tax years in these jurisdictions. As a result of the Company’s evaluation,
the Company’s management has determined that no additional tax liabilities need to be recorded. There are no unrecognized
tax benefits as of July 31, 2012 or January 31, 2012.



Note 10 – Concentrations



The suppliers comprising 5% or more of the Company’s cost
of sales for the three months ended July 31, 2012 and 2011 are listed below (in thousands).



|                              |  | July 31, 2012 |     |  | July 31, 2011 | 
|----------------------------- |  | ------------- | --- |  | ------------- | 
|Total cost of sales           |  | $             | 493 |  |               | 
|                              |  |               |     |  |               | 
|Supplier concentration:       |  |               |     |  |               | 
|Canterbury Coffee Corporation |  |               | 3   |  |               | 
|Marley Coffee Ltd.            |  |               | 316 |  |               | 
|National C.S. & V., LLC       |  |               | 35  |  |               | 
|National Coffee Roasters, LLC |  |               | 123 |  |               | 
|Total supplier costs          |  |               | 477 |  |               | 
|                              |  |               |     |  |               | 
|Other costs                   |  |               | 16  |  |               | 
|                              |  |               |     |  |               | 
|Total cost of sales           |  | $             | 493 |  |               | 





10







The suppliers comprising 5% or more of the Company’s cost
of sales for the six months ended July 31, 2012 and 2011 are listed below (in thousands).



|                              |  | July 31, 2012 |     |  | July 31, 2011 | 
|----------------------------- |  | ------------- | --- |  | ------------- | 
|Total cost of sales           |  | $             | 727 |  |               | 
|                              |  |               |     |  |               | 
|Supplier concentration:       |  |               |     |  |               | 
|Canterbury Coffee Corporation |  |               | 37  |  |               | 
|Marley Coffee Ltd.            |  |               | 347 |  |               | 
|National C.S. & V., LLC       |  |               | 91  |  |               | 
|National Coffee Roasters, LLC |  |               | 221 |  |               | 
|Total supplier costs          |  |               | 696 |  |               | 
|                              |  |               |     |  |               | 
|Other costs                   |  |               | 31  |  |               | 
|                              |  |               |     |  |               | 
|Total cost of sales           |  | $             | 727 |  |               | 



A significant portion of the Company’s purchases is derived
from a limited number of supplier/fulfillment parties. The loss of one or more of the Company’s significant suppliers could
adversely affect its operations. For the six months ended July 31, 2012, two suppliers accounted for approximately $568,000 or
90% of the total product costs of approximately $727,000 recorded in cost of revenue. For the six months ended July 31, 2011, two
suppliers accounted for approximately $61,000 or 89% of the total product costs of approximately $69,000 recorded in cost of revenue.



Note 11 – Commitments and Contingencies



The Company’s commitments and contingencies include the
usual claims and obligations of a wholesaler and distributor of coffee products in the normal course of a business. The Company
may be, from time to time, involved in legal proceedings incidental to the conduct of our business. The Company is not involved
in any litigation or legal proceedings as of July 31, 2012.



As part of the consideration between the Company and MCL for
the Trademark License Agreement, effective March 31, 2010, the Company agreed to issue to MCL 10,000,000 shares of common stock
of the Company as follows: 1,000,000 shares of the Company’s common stock upon execution of such Agreement, and an additional
1,000,000 shares of common stock on each anniversary of the execution of the Trademark License Agreement for the following nine
years, through March 31, 2019. As of July 31, 2012, the Company had issued 2,000,000 shares of Company’s common stock to
MCL. These shares were offered and sold pursuant to an exemption from registration set forth in section 4(2) of the 1933 Act. As
noted below in Note 12, as a result of the termination of the Amended MCL Trademark License Agreement, the Company is no longer
obligated to issue the remaining 7,000,000 shares of the Company’s common stock to MCL.



Note 12– Subsequent Events



Investment and Securities Purchase Agreements with Fairhills
Capital



On August 1, 2012, the Company entered into an Investment Agreement
with Fairhills Capital Offshore, Ltd., a Cayman Islands company (“Fairhills” and the “Investment Agreement”).



The Investment Agreement provides that the Company may, from
time to time in its sole discretion as, and when it determines appropriate in accordance with the terms and conditions of the Investment
Agreement, during the Open Period, defined below, deliver a notice of a put (“Put Notice”) to Fairhills which states
the dollar amount of securities that the Company intends to sell to Fairhills on a date specified in the Put Notice (the “Put”).
The Company will be entitled to Put to Fairhills (the “Put Amount”) the number of shares of common stock equal to a
maximum of 200% of the average daily volume (U.S. market only) of the Company’s common stock for the 10 trading days prior
to the applicable Put Notice. The purchase price per share to be paid by Fairhills for each Put Amount will be calculated at a20%
discount to the average of the 3 lowest bid prices during the 10 trading days immediately prior to Fairhills’ receipt of
the Put Notice. The “Open Period” begins on the trading day after a registration statement is declared effective as
to the common stock to be subject to the Put, and ends 36 months after such date, unless earlier terminated in accordance with
the Investment Agreement. The Company has the right, pursuant to the terms of the Investment Agreement to sell up to $2 million
of common stock to Fairhills.





11







There are put restrictions applied on days between the date
the Put Notice is delivered and the closing date with respect to that particular Put.  During this time, the Company
shall not be entitled to deliver another Put Notice.  In addition, Fairhills will not be obligated to purchase shares
if Fairhills’ total number of shares beneficially held at that time would exceed 4.99% of the number of shares of the Company’s
common stock as determined in accordance with Rule 13d-1 of the Securities Exchange Act of 1934, as amended.  In addition,
the Company is not permitted to draw on the facility unless there is an effective Registration Statement to cover the resale of
the shares.



The Investment Agreement further provides that Fairhills and
the Company are each entitled to customary indemnification from the other for any losses or liabilities they may suffer as a result
of any breach by the other of any provisions of the Investment Agreement or Registration Rights Agreement, as defined below.



In connection with the Investment Agreement, the Company and
Fairhills entered into a Registration Rights Agreement (“Registration Rights Agreement”). Under the Registration Rights
Agreement, the Company agreed to use its commercially reasonable efforts to file, within 21 days of the date of the Investment
Agreement, a Registration Statement on Form S-1 covering the resale of the common stock subject to the Investment Agreement.The Company has agreed to use all commercially reasonable efforts to have the Registration Statement declared effective by
the SEC within 120 calendar days after the date of the Registration Rights Agreement.



In addition to the Investment Agreement, on August 1, 2012,
the Company and Fairhills entered into a Securities Purchase Agreement, pursuant to which the Company agreed to sell and Fairhills
agreed to purchase an aggregate of 625,000 shares of the Company’s common stock (the “SPA Shares”) for $75,000,
or $0.12 per share, in two closings of 312,500 shares each, with one closing occurring on the date the Securities Purchase Agreement
was entered into and the second closing occurring on the date that the Company files an amended Registration Statement in response
to SEC comments.  The Company also agreed to register the SPA Shares sold pursuant to the Securities Purchase Agreement.
 In addition to agreeing to registering the SPA Shares sold pursuant to the Securities Purchase Agreement, we agreed to provide
Fairhills price protection for the SPA Shares and to issue Fairhills additional shares of common stock of the Company on the earlier
of the (a) the effectiveness of the SPA Registration Statement; and (b) such time as the SPA Shares can be sold pursuant to Rule
144 of the Securities Act of 1933, as amended, such that the total value of the SPA Shares and any additional shares issuable on
such date total $75,000 in value, based on a 20% discount to the then trading price of the Company’s common stock.



New Trademark Agreement Relating to the “Marley Coffee”
Trademarks/Termination of Obligation to Issue Additional Shares to MCL



On September 13, 2012, the Company entered into a license agreement
with an effective date of August 7, 2012 (the “Fifty Six Hope Road Trademark License Agreement”) with Fifty Six Hope
Road Music Limited, a Bahamas international business company (“Fifty Six Hope Road”). Pursuant to the Fifty Six Hope
Road Trademark License Agreement, Fifty Six Hope Road granted the Company a worldwide, exclusive, non-transferable license to utilize
the “Marley Coffee” trademarks (the “Trademarks”) in connection with (i) the manufacturing, advertising,
promotion, sale offering for sale and distribution of coffee in all its forms and derivations, regardless of portions, sizes or
packaging (the “Exclusive Licensed Products”) and (ii) coffee roasting services, coffee production services, and coffee
sales, supply, distribution and support services, provided that the Company may not open retail coffee houses under the Trademark.
In addition, Fifty Six Hope Road granted the Company the right to use the Trademarks on advertising and promotional materials that
pertain solely to the sale of coffee cups, coffee mugs, coffee glasses, saucers, milk steamers, machines for brewing coffee, espresso
and/or cappuccino, grinders, water treatment products, tea products, chocolate products, and ready-to-use (instant) coffee products
(the “Non-Exclusive Licensed Products”, and together with the Exclusive Licensed Products, the “Licensed Products”).
Licensed Products may be sold by the Company pursuant to the Fifty Six Hope Road Trademark License Agreement through all channels
of distribution, provided that, subject to certain exceptions, the Company cannot sell the Licensed Products by direct marketing
methods (other than the Company’s website), including television, infomercials or direct mail without the prior written consent
of Fifty Six Hope Road. In consideration for the foregoing licenses, the Company agreed to pay royalties to Fifty Six Hope Road
in an amount equal to 3% of the net sales of all Licensed Products. In addition, such royalty payments are to be deferred during
the first 20 months of the term of the License Agreement, and such deferred payments shall be paid on a quarterly-basis thereafter.





12







The Fifty Six Hope Road Trademark License Agreement
superseded and replaced the trademark license agreement dated March 31, 2010, as amended on August 5, 2011, between the
Company and Marley Coffee, LLC (“MCL”), pursuant to which MCL granted the Company an exclusive, terminable
sub-license to use the Trademarks (the “MCL Trademark License Agreement”). Previously, in connection with the MCL
Trademark License Agreement, Fifty Six Hope Road granted a worldwide, exclusive, terminable oral license to MCL to utilize
the Trademarks and further granted the right for MCL to grant to the Company an exclusive, terminable sub-license to use the
Trademarks. As part of the consideration between the Company and MCL for the Trademark License Agreement, effective March 31,
2010, the Company agreed to issue to MCL 10,000,000 shares of common stock of the Company as follows: 1,000,000 shares of the
Company’s common stock upon execution of such Agreement, and an additional 1,000,000 shares of common stock on each
anniversary of the execution of the Trademark License Agreement for the following nine years, through March 31, 2019. As of
July 31, 2012, the Company had issued 2,000,000 shares of Company’s common stock to MCL and was obligated to issue an
additional 1,000,000 shares of the Company’s common stock to MCL. These shares were offered and sold pursuant to an
exemption from registration set forth in section 4(2) of the 1933 Act. Effective upon the execution of the Fifty Six Hope
Road Trademark License Agreement, the MCL Trademark License Agreement was terminated and the Company was under no further
obligation to issue the remaining 7,000,000 shares of common stock of the Company to MCL as consideration under the MCL
Trademark License Agreement.





13









Item 2. Management’s Discussion and Analysis
of Financial Condition and Results of Operations.



As used in this Quarterly Report, the terms “we,”
“us,” “our,” and “Company” mean Jammin Java Corp., unless otherwise indicated. This information
should be read in conjunction with the interim unaudited financial statements and the notes thereto included in this Quarterly
Report on Form 10-Q, and the audited financial statements and notes thereto and Part II, Item 7, Management’s Discussion
and Analysis of Financial Condition and Results of Operations contained in our Annual Report on Form 10-K for the year ended January
31, 2012.



FORWARD-LOOKING STATEMENTS



This Quarterly Report on Form 10-Q contains “forward-looking
statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, which involve risks and uncertainties, as well as assumptions that, if they never materialize
or prove incorrect, could cause the results of Jammin Java Corp. (the “Company,” “Jammin Java”, “we”,
“us” or “our” ) to differ materially and adversely from those expressed or implied by such forward-looking
statements. Such forward-looking statements include any statements, predictions and expectations regarding our earnings, revenue,
sales and operations, operating expenses, anticipated cash needs, capital requirements and capital expenditures, needs for additional
financing, use of working capital, plans for future products, services and distribution channels, anticipated growth strategies,
planned capital raises, ability to attract and maintain distributors and customers, sources of net revenue, anticipated trends
and challenges in our business and the markets in which we operate, the impact of economic and industry conditions on our customers
and our business, customer demand, our competitive position, the outcome of any litigation against us, critical accounting policies,
the impact of recent accounting pronouncements, the time-frame in which we expect to file tax returns, statements pertaining to
financial items, plans, strategies, expectations or objectives of management for future operations, our financial condition or
prospects, and any other statement that is not historical fact. Forward-looking statements are often identified by the use of words
such as “may,” “might,” “will,” “intend,” “should,” “could,”
“can,” “would,” “continue,” “expect,” “believe,” “anticipate,”
“estimate,” “predict,” “potential,” “plan,” “seek” and similar expressions
and variations or the negativities of these terms or other comparable terminology. These forward-looking statements are based on
the beliefs and assumptions of our management based upon information currently available to management. Such forward looking statements
are subject to risks, uncertainties and other factors that could cause actual results and the timing of certain events to differ
materially and adversely from future results expressed or implied from such forward-looking statements. Factors that could cause
or contribute to such differences include, but are not limited to, those identified under “Risk Factors” in our Annual
Report on Form 10-K for the year ended January  31, 2012 (the “2012 Form 10-K”) filed with the Securities and
Exchange Commission (the “SEC”). Such forward-looking statements speak only as of the date of this report. We undertake
no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements for
any reason except as otherwise required by law.



Business Overview



Overview



Jammin Java, doing business as Marley Coffee, is a United States-based
company that provides sustainably grown, ethically- farmed and artisan roasted gourmet coffee through multiple United States and
international distribution channels. We intend to develop a significant share of these markets and achieve a leadership position
by capitalizing on the global recognition of the Marley brand name. Through a licensing agreement, the Company has the worldwide
right to use certain intellectual property rights in and to the late reggae performer, Robert Nesta Marley, professionally known
as Bob Marley, including the name “Marley Coffee” and reasonably similar variations thereof.



The Company markets the name “Marley Coffee” within
the U.S. (including its territories and possessions) Canada, Mexico and the nations of the Caribbean Sea to sell coffee in any
form or derivation through any distribution channel. The Company also has the right to distribute tea and instant coffee products.



Critical Accounting Policies



The unaudited interim financial statements have been prepared
in accordance with accounting principles generally accepted in the United States of America which require us to make estimates
and assumptions that affect the reported amounts of assets and liabilities at the date of the unaudited financial statements and
revenues and expenses during the periods reported. Actual results could differ from those estimates. Information with respect to
our critical accounting policies which we believe could have the most significant effect on our reported results and require subjective
or complex judgments by management is contained on pages 16 and 17 in Item 7, Management’s Discussion and Analysis of Financial
Condition and Results of Operations, of our Annual Report on Form 10-K for the year ended January 31, 2012. We believe that for
the six months ended July 31, 2012, there have been no material changes to this information.





14







Recent Accounting Pronouncements



For the three month period ended July 31, 2012, there were no
accounting standards or interpretations issued that are expected to have a material impact on our financial position, operations
or cash flows.



Revenue Channels



We believe the key to our growth is a multichannel distribution
and sales strategy. Since August 2011, we have been introducing a wide variety of coffee products through multiple distribution
channels using the Marley Coffee brand name. The main channels of revenue for the Company are now and are expected to continue
to be United States and international grocery retail, online retail, office coffee services (OCS), foodservice, vending and automated
retailing. Within these channels, we have transitioned from a company that only provided 12 oz whole bean bags of coffee to a mix
of products. Today, the Company offers Marley Coffee Organic Ground and Marley Coffee Jamaica Blue Mountain® Ground coffees;
compostable Single-Serve Pods for Bunn and other pod-based home and office brewers; Marley Coffee RealCupTM; compatible cartridges
for use in most models of Keurig's popular K-Cup brewing system; and 2.5 oz frac packs and 2lbs bags mainly used for food service.



Geographically, we initially focused on retail grocery sales
and marketing on West Coast and Southwest portions of the United States and Western Canada. During the past few months, we have
expanded distributor relationships in the Midwest and Northeast regions of the United States. We expect our ongoing discussions
with retailers will enable us to place our products in more chains throughout the year and we continue to seek to expand our product
placement with grocery retailers and distributors throughout the United States and internationally.



During the six months ended July 31, 2012, we added two additional
revenue channels: Marley Coffee branded vending solutions and Marley Coffee branded Bike Cafés.



Branded Vending & Foodservice. In April 2012, during
the National Automatic Merchandising Association (NAMA) OneShow annual trade show, we announced that AVT, Inc. (“AVT”)
and Seaga Manufacturing, Inc., both leading developers of vending and self-service retail equipment, would create Marley Coffee
branded coffee vending machines.



AVT’s Marley Coffee-branded machines are designed to target
college campuses, traditional retail locations, high-density traffic areas such as theaters and hotels, and traditional foodservice
vendors. Several large retailers have already inquired about these new vending machines and we expect to begin seeing revenue from
sales of AVT machines this fiscal year.



Seaga will create two Marley Coffee branded vending solutions
for the OCS, vending and foodservice marketplaces: one designed for larger, high traffic environments; and another, an automatic
table-top vending machine for small and medium traffic locations. National Coffee Service & Vending (“NCS&V”),
a current Marley Coffee sales agent for office coffee service, will also continue distribute the Marley Coffee branded vending
solutions for the OCS.



Marley Coffee BikeCaffe Mobile Franchise Concept. Also
at the April 2012 NAMA OneShow, we announced the Marley Coffee branded BikeCaffe Coffee Bike. BikeCaffes, found in select cities
in the U.S. and Europe, is a new approach to serving coffee to customers. The three-wheeled, geared bikes are full-service cafes
that can roll from location to location, leaving little carbon footprint. Bike Caffe franchises are available to Marley Coffee
branded bikes that will sell coffee drinks exclusively featuring Marley Coffee beans.



RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Comparison of the Three Months Ended July 31, 2012 and 2011



Sales Revenue. Sales revenue for the three months ended
July 31, 2012 was $559,485, an increase of $515,743, as compared with sales revenue of $43,742 for the three months ended July
31, 2011. Sales revenue increased as a result of the Company’s continued maturation from its development stage.



Cost of Sales. Cost of sales for the three months ended
July 31, 2012 was $492,728, an increase of $446,437 as compared to $46,291 for the three months ended July 31, 2011. The increase
in the cost of sales correlated with the Company’s revenue growth.





15







Compensation and Benefit Expenses.Compensation and benefits
for the three months ended July 31, 2012, were $635,066 as compared to $-0- for the three months ended July 31, 2011. The increase
was a result of stock compensation expenses associated with options granted and payroll that was not in effect in 2011.



Selling and Marketing Expenses. Selling and marketing
expenses for the three months ended July 31, 2012, were $124,994, an increase of $74,641, as compared to $50,353 for the three
months ended July 31, 2011. The increase was principally the result of marketing expenses related to the ramping up of sales operations.



General and Administrative Expenses. General and
administrative expenses for the three months ended July 31, 2012, were $277,712, a decrease of $154,447, as compared to $432,159
in expenses for the three months ended July 31, 2011.  The decrease was principally the result of decreased legal fees.



Net Loss. We incurred a net loss of $986,232 for the
three months ended July 31, 2012, compared to $484,160 for the three months ended July 31, 2011. The principal reason for the increased
net loss was an increase in expenses related to operating and expanding the business including professional fees, payroll, selling
expenses, stock compensation expenses associated with options granted, professional fees and corporate reporting expenses.



RESULTS OF OPERATIONS AND FINANCIAL CONDITION



Comparison of the Six Months Ended July 31, 2012 and 2011



Sales Revenue. Sales revenue for the six months ended
July 31, 2012 was $869,099, an increase of $797,402 , as compared with sales revenue of $71,697 for the six months ended July 31,
2011. Sales revenue increased as a result of the Company’s continued maturation from its development stage.



Cost of Sales. Cost of sales for the six months ended
July 31, 2012 was $727,261, an increase of $657,786 as compared to $69,475 for the six months ended July 31, 2011. The increase
in the cost of sales correlated with the Company’s revenue growth.



Compensation and Benefit Expenses.Compensation and benefits
for the six months ended July 31, 2012, were $1,210,729 as compared to $-0- for the six months ended July 31, 2011. The increase
was a result of stock compensation expenses associated with options granted and payroll that was not in effect in 2011.



Selling and Marketing Expenses. Selling and marketing
expenses for the six months ended July 31, 2012, were $302,772, an increase of $232,549, as compared to $70,223 for the six months
ended July 31, 2011. The increase was principally the result of marketing expenses related to the ramping up of sales operations.



General and Administrative Expenses. General and
administrative expenses for the six months ended July 31, 2012, were $493,772, a decrease of $104,305, as compared to $598,077
in expenses for the six months ended July 31, 2011.  The decrease was principally the result of decreased legal fees.



Net Loss. We incurred a net loss of $1,880,411 for the
six months ended July 31, 2012, compared to $665,211 for the six months ended July 31, 2011. The principal reason for the increased
net loss was an increase in expenses related to operating and expanding the business including professional fees, payroll, selling
expenses, stock compensation expenses associated with options granted, professional fees and corporate reporting expenses.



LIQUIDITY AND CAPITAL RESOURCES



Since our inception, we have financed our operations primarily
through the issuance of our common stock.



The following table presents details of our working capital
and cash and cash equivalents:



|                |  | July 31, 2012 |         |   | July 31, 2011 |   |           | Increase / (Decrease) | 
|--------------- |  | ------------- | ------- | - | ------------- | - | --------- | --------------------- | 
|Working Capital |  | $             | (19,315 | ) |               | $ | 1,961,156 |                       | 
|Cash            |  | $             | 301,551 |   |               | $ | 1,836,007 |                       | 



At July 31, 2012, we had total assets of $1,794,033 and total
liabilities of $933,897. Our current sources of liquidity include our existing cash and cash equivalents, cash from operations,
amounts under our Credit Agreement, described below, and funds generated as a result of the sale of our shares of common stock
under the investment and securities purchase agreements with Fairhills Capital Offshore, Ltd., as described below.





16







For the six months ended July 31, 2012, although we generated
sales of $869,099, we had a net loss of $1,880,411. During the next 12 months, we estimate our funding requirements to be $1,400,000
consisting of $300,000 in selling and marketing expenses and $1,100,000 in general and administrative expenses. Notwithstanding
the sources of liquidity described above, we believe that the Company will require additional funding to continue our business
operations for the next 12 months. We have not yet generated net income through the sale of our products and thus make no assurances
that net income will be generated in the future.



From time to time, we may attempt to raise capital through either
equity or debt offerings. Our capital requirements will depend on many factors, including, among other things, the rate at which
our business grows, with corresponding demands for working capital and expansion capacity. We could be required, or may elect,
to seek additional funding through public or private equity, debt financing or bank financing. However, a credit facility, or additional
funds through public or private equity or other debt financing, may not be available on terms acceptable to us or at all, or that
any such financing activity would not be dilutive to our stockholders. Without additional funds and/or increased revenues, we may
not have enough cash or financial resources to operate for the next twelve months.



Our ability to meet our obligations in the ordinary course of
business is dependent upon our ability to sell our products directly to end-users and through distributors, establish profitable
operations through increased sales and decreased expenses, and obtain additional funds when needed.



There can be no assurance that we will be able to increase sales,
reduce expenses, or obtain additional financing, if necessary, at a level to meet our current obligations. As a result, the opinion
we have received from our independent registered public accounting firm on our January 31, 2012 consolidated financial statements
contains an explanatory paragraph stating that there is a substantial doubt regarding our ability to continue as a going concern.



Cash Flows



|                                          |  | Six Months Ended |         
|----------------------------------------- |  | ---------------- | --------
|                                          |  | July 31, 2012    |         
|Net cash used in operating activities     |  | $                | (738,819
|Net cash used in investing activities     |  | $                | (14,764 
|Net cash provided by financing activities |  | $                | 219,256 



Operating Activities



Compared to the corresponding period in 2011, net cash used
in operating activities increased by approximately $173,913 for the six month period ended July 31, 2012. The increase was primarily
due to our net loss of $1,880,411; and higher utilization of cash resources for payment of operating liabilities such as accounts
payable, pre-paid expenses and other current assets and other current liabilities. The impact of such increase was partially offset
by an increase of $350,833 in accounts receivable; $996,181 of stock compensation expenses; and an increase in accounts payable
of $411,334.



Investing Activities



Compared to the corresponding period in fiscal 2011, net cash
used in investing activities increased by approximately $9,764 due primarily from the purchase of computer equipment.



Financing Activities



Compared to the corresponding period in fiscal 2011, net cash
provided by financing activities decreased by approximately $2,184,190 for the six months July 31, 2011 primarily because the Company’s
capital-raising activities decreased in 2012.



Contractual and Other Obligations



Credit Agreement



On July 19, 2012 we entered into a credit agreement with TCA
Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”), effective June 29, 2012 (the “Credit
Agreement”), pursuant to which TCA agreed to loan the Company up to $2 million, based on the amount of eligible accounts
receivable the Company provided to secure the repayment of the amounts borrowed under the Credit Agreement. As of July 19, 2012,
we borrowed $350,000 pursuant to the Credit Agreement, evidenced by a revolving note, the repayment of which is secured by a security
interest in substantially all of our assets in favor of TCA. The revolving note bears interest at the rate of 12% per annum (18%
per annum upon a default) and is due and payable on July 18, 2013. Upon an event of default under the Credit Agreement or the revolving
note, TCA may convert all or any portion of the outstanding principal, interest and all other amounts due under the revolving note
into shares of our common stock at a conversion price equal to 85% of its lowest daily volume weighted average price during the
five (5) trading days immediately prior to the conversion date, in each case subject to TCA not being able to beneficially own
more than 4.99% of outstanding common stock upon any conversion. We may prepay the revolving note, in whole or in part, provided,
that we pay TCA an amount equal to the then outstanding amount of such note plus 5% for repayments up until 180 days following
July 19, 2012, and the then outstanding amount of the revolving note plus 2.5% for repayments subsequent to 180 days following
July 19,2012.





17







We also agreed to pay TCA various fees during the term of the
Credit Agreement.  In total, we paid $52,575 in fees, expenses and closing costs in connection with the Closing and as
such, netted $297,425 in connection with the execution of the Credit Agreement. We also agreed to pay TCA a fee of $100,000, payable
in shares of our common stock, initially equal to 588,235 shares of common stock (the “Fee Facility Shares”).  The
number of Fee Facility Shares are adjusted upon the earlier of (i) the date that all Fee Facility Shares are sold; or (ii) 12 months
after July 19, 2012, such that the total value realized by TCA in connection with the sale of the Fee Facility Shares is equal
to $100,000.  Additionally, in the event that TCA determines in its sole discretion, at any time that the Facility Fee
Shares are not likely to be monetized for at least $100,000, TCA can request that we redeem the Fee Facility Shares then held by
TCA for six (6) equal monthly payments totaling in aggregate $100,000 minus the total value received by TCA through the sale of
such Fee Facility Shares. These shares were subsequently issued in August 2012. The Fee Facility fee has been included in deferred
financing costs and is amortized over the term of the loan.



During the term of the Credit Agreement, we are prohibited from
(i) incurring any indebtedness (other than in connection with the Credit Agreement or as otherwise approved by TCA); (ii) making
any new investments, creating any encumbrances on our assets, permitting a change in control of the Company, issuing any shares
of common stock (other than as otherwise approved by TCA and/or in connection with the issuance of up to 15% of our issued and
outstanding common stock towards employee stock option plans or acquisitions); and (iii) affecting any transactions with affiliates
of the Company or undertaking certain other actions as described in the Credit Agreement, except in the usual course of business.



Investment and Securities Purchase Agreements with Fairhills
Capital



On August 1, 2012, we entered into an Investment Agreement (the
“Investment Agreement”) with Fairhills Capital Offshore, Ltd., a Cayman Islands company (“Fairhills”) which
provides that we may, from time to time, consistent with the provisions with Investment Agreement deliver a notice to Fairhills
stating the dollar amount of securities that we intend to sell to Fairhills on a date specified. We shall be entitled to put to
Fairhills the number of shares of our common stock equal to a maximum of 200% of the average daily volume of our common stock for
the 10 trading days prior to such notice (the “Put Amount”). The purchase price per share to be paid by Fairhills for
each put amount shall be calculated at a 20% discount to the average of the three lowest bid prices during the 10 trading days
immediately prior to Fairhills’ receipt of such notice. We are only able to put shares to Fairhills beginning on the trading
day after a registration statement is declared effective as to our the common stock to be subject to the put, and ends 36 months
after such date, unless earlier terminated in accordance with the Investment Agreement. We have the right, pursuant to the terms
of the Investment Agreement to put up to an aggregate of $2 million of common stock to Fairhills; however, Fairhills will not be
obligated to purchase shares if Fairhills’ total number of shares beneficially held at the time of a put would exceed 4.99%.
We are not permitted put shares to Fairhills unless there we have an effective Registration Statement to cover the resale of the
shares of our common stock.



In connection with the Investment Agreement, we have entered
into a Registration Rights Agreement with Fairhills which provides that we shall use commercially reasonable efforts to (i) file
a Registration Statement on Form S-1 covering the resale of the shares of common stock subject to the Investment Agreement within
21 days of the date of the Investment Agreement (the “Fairhills Registration Statement and (ii) have the Registration Statement
declared effective by the SEC within 120 calendar days after the date of the Registration Rights Agreement.



In addition to the Investment Agreement, on August 1, 2012,
we entered into a Securities Purchase Agreement with Fairhills whereby we agreed to sell Fairhills 625,000 shares of our common
stock (the “SPA Shares”) for an aggregate of $75,000, $0.12 per share, in two closings of 312,500 shares each (the
“Securities Purchase Agreement”). In connection with the Securities Purchase Agreement, we are required to file a Registration
Statement on Form S-1 (the “SPA Registration Statement”) within 30 days after the first closing August 31, 2012.
The first closing occurred on August 1, 2012 and the second closing is scheduled to occur on the date that the Company files an
amendment to the SPA Registration Statement in response to the initial SEC comments on the SPA Registration Statement. In addition
to agreeing to registering the SPA Shares sold pursuant to the Securities Purchase Agreement, we agreed to provide Fairhills price
protection for the SPA Shares and to issue Fairhills additional shares of common stock of the Company on the earlier of the (a)
the effectiveness of the SPA Registration Statement; and (b) such time as the SPA Shares can be sold pursuant to Rule 144 of the
Securities Act of 1933, as amended, such that the total value of the SPA Shares and any additional shares issuable on such date
total $75,000 in value, based on a 20% discount to the then trading price of the Company’s common stock.





18







In connection with the Securities Purchase Agreement, we are
required to file the SPA Registration Statement on Form S-1 within 30 days after the first closing August 31, 2012 or we could
be held liable for liquidated damages in an amount equal to 1% of the aggregate amount invested by Fairhills for each 30-day period
or pro-rata period following such filing deadline, provided that such damages shall cease to accrue on the 180th day following
the first closing. There is another deadline relating to when the SPA Registration Statement becomes effective with the SEC and
similar liquidated damages imposed upon us to the extent Fairhills is precluded from selling shares of our common stock registered
under the SPA Registration Statement.



New Trademark Agreement Relating to the “Marley Coffee
Trademarks/Termination of Obligation to Issue Additional Shares to MCL



On September 13, 2012, we entered into a license agreement effective
August 7, 2012 (the “Fifty Six Hope Road Trademark License Agreement”) with Fifty Six Hope Road Music Limited, a Bahamas
international business company (“Fifty Six Hope Road”). Pursuant to the Fifty Six Hope Road Trademark License Agreement,
Fifty Six Hope Road granted to us a worldwide, exclusive, non-transferable license to utilize the “Marley Coffee” trademarks
(the “Trademarks”) in connection with (i) the manufacturing, advertising, promotion, sale offering for sale and distribution
of coffee in all its forms and derivations, regardless of portions, sizes or packaging (the “Exclusive Licensed Products”)
and (ii) coffee roasting services, coffee production services, and coffee sales, supply, distribution and support services, provided
that we may not open retail coffee houses under the Trademarks. In addition, Fifty Six Hope Road granted us the right to use the
Trademarks on advertising and promotional materials that pertain solely to the sale of coffee cups, coffee mugs, coffee glasses,
saucers, milk steamers, machines for brewing coffee, espresso and/or cappuccino, grinders, water treatment products, tea products,
chocolate products, and ready-to-use (instant) coffee products (the “Non-Exclusive Licensed Products”, and together
with the Exclusive Licensed Products, the “Licensed Products”). Licensed Products may be sold by us pursuant to the
Fifty Six Hope Road Trademark License Agreement through all channels of distribution, provided that, subject to certain exceptions,
we cannot sell the Licensed Products by direct marketing methods (other than the Company’s website), including television,
infomercials or direct mail without the prior written consent of Fifty Six Hope Road. In consideration for the foregoing licenses,
we agreed to pay royalties to Fifty Six Hope Road in an amount equal to 3% of the net sales of all Licensed Products. In addition,
such royalty payments are to be deferred during the first 20 months of the term of the License Agreement, and such deferred payments
shall be paid on a quarterly-basis thereafter.



The Fifty Six Hope Road Trademark License Agreement
superseded and replaced the trademark license agreement dated March 31, 2010, as amended on August 5, 2011, between us and
Marley Coffee, LLC (“MCL”), pursuant to which MCL granted us an exclusive, terminable sub-license to use the
Trademarks (the “MCL Trademark License Agreement”). Previously, in connection with the MCL Trademark License
Agreement, Fifty Six Hope Road granted a worldwide, exclusive, terminable oral license to MCL to utilize the Trademarks and
further granted the right for MCL to grant to us an exclusive, terminable sub-license to use the Trademarks. As part of the
consideration between us and MCL for the MCL Trademark License Agreement, effective March 31, 2010, we agreed to issue to MCL
10,000,000 shares of our common stock as follows: 1,000,000 shares of our common stock upon execution of such agreement, and
an additional 1,000,000 shares of common stock on each anniversary of the execution of the MCL Trademark License Agreement
for the following nine years, through March 31, 2019. As of July 31, 2012, we had issued 2,000,000 shares of our common stock
to MCL and were obligated to issue an additional 1,000,000 shares of the Company’s common stock to MCL. These shares were
offered and sold pursuant to an exemption from registration set forth in section 4(2) of the 1933 Act. Effective upon the
execution of the Fifty Six Hope Road Trademark License Agreement, the MCL Trademark License Agreement was terminated and we
were under no further obligation to issue the remaining 7,000,000 shares of our common stock to MCL as consideration under
the MCL Trademark License Agreement.



Off-Balance Sheet Arrangements



As part of our on-going business, we have not participated in
transactions that generate material relationships with unconsolidated entities or financial partnerships, such as entities often
referred to as structured finance or special purpose entities (“SPEs”), which would have been established for the purpose
of facilitating off-balance sheet arrangement or other contractually narrow or limited purposes. As of July 31, 2012, we are not
involved in any material unconsolidated SPEs.





19









Item 3. Quantitative and Qualitative Disclosures About
Market Risk.



Not Applicable.



Item 4. Controls and Procedures.



We maintain disclosure controls and procedures that are designed
to ensure that information required to be disclosed in the reports that we file with the SEC under the Securities Exchange Act
of 1934, as amended is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules
and forms and that such information is accumulated and communicated to our management, including our principal executive and financial
officers, as appropriate, to allow for timely decisions regarding required disclosure. As required by SEC Rule 15d-15(b), we carried
out an evaluation, under the supervision and with the participation of our management, including our principal executive and principal
financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in the
Securities Exchange Act of 1934, as amended (“Exchange Act”) Rule 15d-15(e)) as of the end of the period covered by
this report.  Based on the foregoing, our principal executive and principal financial officer concluded that our disclosure
controls and procedures are not effective to ensure the information required to be disclosed in our reports filed or submitted
under the Exchange Act is recorded, processed and reported within the time periods specified in the SEC’s rules and forms.



The management of the Company is responsible for establishing
and maintaining adequate internal control over financial reporting, as such term is defined in Rule 15d-15(f) under the Exchange
Act. Our management assessed the effectiveness of the Company’s internal control over financial reporting as of the end of
the Company’s most recent fiscal year ended January 31, 2012 and concluded that the Company’s internal control over
financial reporting were not effective as of such date.



A material weakness is a deficiency, or combination of deficiencies,
that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be
prevented or detected. In connection with the assessment described above, management identified the following control deficiencies
that represented material weaknesses at January 31, 2012:



| | (1) | lack of a functioning audit committee and lack of a majority of outside directors on the Company's board of directors capable to oversee the audit function;                                   
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | (2) | inadequate segregation of duties due to limited number of personnel, which makes the reporting process susceptible to management override;                                                     
| | (3) | insufficient resources and written policies and procedures for accounting and financial reporting with respect to the requirements and application of GAAP and SEC disclosure requirements; and
| | (4) | ineffective controls over period-end financial disclosure and reporting processes.                                                                                                             
| |     |                                                                                                                                                                                                



Our management believes that the material weaknesses set forth
in items (1) through (4) above did not have an effect on our financial reporting during the fiscal quarter ended July 31, 2012.



We are committed to improving its financial organization. As
part of this commitment, moving forward, we plan to hire additional outside accounting personnel and take action to consolidate
check writing and financial controls.  Additionally, as soon as funds are available, we plan to make a determination
as to whether it is in our best interest to (1) appoint one or more outside directors to our board of directors who shall be appointed
to the audit committee resulting in a fully functioning audit committee who will undertake the oversight in the establishment and
monitoring of required internal controls and procedures; (2) create a position to segregate duties consistent with control objectives
and will increase our personnel resources; (3) hire independent third parties to provide expert advice; and (4) prepare and
implement sufficient written policies and checklists which will set forth procedures for accounting and financial reporting with
respect to the requirements and application of GAAP and SEC disclosure requirements.



We will continue to monitor and evaluate the effectiveness of
our internal controls and procedures and our internal controls over financial reporting on an ongoing basis and is committed to
taking further action and implementing additional enhancements or improvements, as necessary and as funds allow.



There have been no changes in the Company’s internal controls
over financial reporting during the most recently completed fiscal quarter that have materially affected or are reasonably likely
to materially affect the Company’s internal control over financial reporting.



20









PART II - OTHER INFORMATION



Item 1. Legal Proceedings.



None.



Item 1A. Risk Factors.



Our business, financial condition and results of operations
are subject to a number of factors, risks and uncertainties. There have been no material changes to the risk factors as disclosed
in our Annual Report on Form 10-K for the fiscal year ended January 31, 2012. The disclosures in our Annual Report on Form 10-K
and in other reports and filings are not necessarily a definitive list of all factors that may affect our business, financial condition
and future results of operations.



Item 2. Unregistered Sales of Equity Securities and Use of
Proceeds.



None.



Item 3. Defaults Upon Senior Securities.



None.



Item 4. Mine Safety Disclosures.



Not applicable.



Item 5. Other Information.



Entry into a Material Definitive Agreement



On September 13, 2012, the Company entered into a license agreement
effective August 7, 2012 (the “Fifty Six Hope Road Trademark License Agreement”) with Fifty Six Hope Road Music Limited,
a Bahamas international business company (“Fifty Six Hope Road”). Pursuant to the Fifty Six Hope Road Trademark License
Agreement , Fifty Six Hope Road granted the Company a worldwide, exclusive, non-transferable license to utilize the “Marley
Coffee” trademarks (the “Trademarks”) in connection with (i) the manufacturing, advertising, promotion, sale
offering for sale and distribution of coffee in all its forms and derivations, regardless of portions, sizes or packaging (the
“Exclusive Licensed Products”) and (ii) coffee roasting services, coffee production services, and coffee sales, supply,
distribution and support services, provided that the Company may not open retail coffee houses under the Trademark. In addition,
Fifty Six Hope Road granted the Company the right to use the Trademarks on advertising and promotional materials that pertain solely
to the sale of coffee cups, coffee mugs, coffee glasses, saucers, milk steamers, machines for brewing coffee, espresso and/or cappuccino,
grinders, water treatment products, tea products, chocolate products, and ready-to-use (instant) coffee products (the “Non-Exclusive
Licensed Products”, and together with the Exclusive Licensed Products, the “Licensed Products”). Licensed Products
may be sold by the Company pursuant to the Fifty Six Hope Road Trademark License Agreement through all channels of distribution,
provided that, subject to certain exceptions, the Company cannot sell the Licensed Products by direct marketing methods (other
than the Company’s website), including television, infomercials or direct mail without the prior written consent of Fifty
Six Hope Road. In consideration for the foregoing licenses, the Company agreed to pay royalties to Fifty Six Hope Road in an amount
equal to three percent of the net sales of all Licensed Products. In addition, such royalty payments are to be deferred during
the first 20 months of the term of the License Agreement, and such deferred payments shall be paid on a quarterly-basis thereafter.



Termination of a Material Definitive Agreement/Unregistered Shares of Equity Securities



The Fifty Six Hope Road Trademark License Agreement
superseded and replaced the trademark license agreement dated March 31, 2010, as amended on August 5, 2011, between the
Company and Marley Coffee, LLC (“MCL”), pursuant to which MCL granted the Company an exclusive, terminable
sub-license to use the Trademarks (the “MCL Trademark License Agreement”). Previously, in connection with the MCL
Trademark License Agreement, Fifty Six Hope Road granted a worldwide, exclusive, terminable oral license to MCL to utilize
the Trademarks and further granted the right for MCL to grant to the Company an exclusive, terminable sub-license to use the
Trademarks.



As part of the consideration between the Company and MCL for the Trademark License Agreement, effective March 31,
2010, the Company agreed to issue to MCL 10,000,000 shares of common stock of the Company as follows: 1,000,000 shares of the
Company’s common stock upon execution of such Agreement (March 31, 2010), and an additional 1,000,000 shares of common
stock on each anniversary of the execution of the Trademark License Agreement for the following nine years, through March 31,
2019. Also see Note 4 to the Notes to Unaudited Financial Statements, July 31, 2012, herein, for a further description of the
consideration for the Trademark License Agreement. As of July 31, 2012, the Company had issued 2,000,000 shares of
Company’s common stock to MCL and was obligated to issue an additional 1,000,000 shares of the Company’s common
stock to MCL. These shares were offered and sold pursuant to an exemption from registration set forth in section 4(2) of the
1933 Act. Effective upon the execution of the Fifty Six Hope Road Trademark License Agreement, the MCL Trademark License
Agreement was terminated and the Company was under no further obligation to issue the 7,000,000 shares of common stock of the
Company to MCL as consideration under the MCL Trademark License Agreement. In connection with the execution of the Fifty Six Hope Road Trademark License Agreement, the Company and MCL entered into a letter agreement dated as of September 13, 2012 terminating the MCL Trademark License Agreement (the "MCL Termination Agreement").  In addition, pursuant to the terms of the MCL Termination Agreement, MCL waived the thirty day notice requirement for termination under the MCL Trademark License Agreement and all of the Company's obligations under the MCL Trademark License Agreement Company were terminated; provided, however, that the Company remains obligated to: (i) issue to MCL the 1,000,000 shares of common stock which were due to Marley Coffee on the March 31, 2012 anniversary of the MCL Trademark License Agreement and (ii) repay the remaining outstanding debt obligation in the aggregate amount of $31,550 that was agreed to pursuant to the amendment to the MCL Trademark License Agreement, which aggregate amount shall be paid in monthly installments with the final installment to be paid in February 2013.



21







The foregoing description of the Fifty Six Hope Road Trademark
License Agreement is qualified in its entirety by reference to the License Agreement attached hereto as Exhibit 10.7, which is
incorporated herein by reference.





Item 6.  Exhibits.



|Exhibit
        Number |  | Description                                                                                                                                                                    
|---------------------- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3.1.1                  |  | Articles of Incorporation (incorporated by reference from Exhibit 3.1 to our Registration Statement on Form SB-2, filed with the SEC on August 3, 2005).                       
|                       |  |                                                                                                                                                                                
|3.1.2                  |  | Certificate of Change Pursuant to NRS 78.209 (incorporated by reference from Exhibit 3.1 to our Form 8-K/A, filed with the SEC on October 25, 2007).                           
|                       |  |                                                                                                                                                                                
|3.1.3                  |  | Articles of Merger (incorporated by reference from Exhibit 3.1 to our Form 8-K, filed with the SEC on March 12, 2008).                                                         
|                       |  |                                                                                                                                                                                
|3.1.4                  |  | Articles of Merger (incorporated by reference from Exhibit 3.1 to our Form 8-K, filed with the SEC on September 17, 2009).                                                     
|                       |  |                                                                                                                                                                                
|3.1.5                  |  | Certificate of Change Pursuant to NRS 78.209 (incorporated by reference from Exhibit 3.1 to our Form 8-K, filed with the SEC on March 4, 2010).                                
|                       |  |                                                                                                                                                                                
|3.2                    |  | Bylaws (incorporated by reference from Exhibit 3.2 to our Registration Statement on Form SB-2, filed with the SEC on August 3, 2005).                                          
|                       |  |                                                                                                                                                                                
|10.1                   |  | Credit Agreement with TCA Global Credit Master Fund, LP (incorporated by reference from Exhibit 10.1 to our Form 8-K, filed with the SEC on August 2, 2012).                   
|                       |  |                                                                                                                                                                                
|10.2                   |  | Revolving Note with TCA Global Credit Master Fund, LP (incorporated by reference from Exhibit 10.2 to our Form 8-K, filed with the SEC on August 2, 2012).                     
|                       |  |                                                                                                                                                                                
|10.3                   |  | Security Agreement with TCA Global Credit Master Fund, LP (incorporated by reference from Exhibit 10.3 to our Form 8-K, filed with the SEC on August 2, 2012).                 
|                       |  |                                                                                                                                                                                
|10.4                   |  | Investment Agreement with Fairhills Capital Offshore Ltd. (incorporated by reference from Exhibit 10.4 to our Form 8-K, filed with the SEC on August 2, 2012).                 
|                       |  |                                                                                                                                                                                
|10.5                   |  | Registration Rights Agreement with Fairhills Capital Offshore Ltd. (incorporated by reference from Exhibit 10.5 to our Form 8-K, filed with the SEC on August 2, 2012).        
|                       |  |                                                                                                                                                                                
|10.6                   |  | Securities Purchase Agreement with Fairhills Capital
        Offshore Ltd. (incorporated by reference from Exhibit 10.6 to our Form 8-K, filed with the SEC on August 2, 2012).
|10.7*                  |  | License Agreement with Fifty-Six Hope Road Music Limited
        dated September 13, 2012.                                                                                     
|31.1*                  |  | Certification of the Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                     
|                       |  |                                                                                                                                                                                
|31.2*                  |  | Certification of the Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                     
|                       |  |                                                                                                                                                                                
|32.1*                  |  | Certifications of the Principal Executive Officer and the Principal Financial and Accounting Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                 
|                       |  |                                                                                                                                                                                





22







|          |  |                                                       
|--------- |  | ------------------------------------------------------
|          |  |                                                       
|101.INS** |  | XBRL Instance Document                                
|          |  |                                                       
|101.SCH** |  | XBRL Taxonomy Extension Schema Document               
|          |  |                                                       
|101.CAL** |  | XBRL Taxonomy Extension Calculation Linkbase Document 
|          |  |                                                       
|101.DEF** |  | XBRL Taxonomy Extension Definition Linkbase Document  
|          |  |                                                       
|101.LAB** |  | XBRL Taxonomy Extension Label Linkbase Document       
|          |  |                                                       
|101.PRE** |  | XBRL Taxonomy Extension Presentation Linkbase Document

___________________



* Filed herewith



** XBRL information is furnished and not filed or a part of
a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities and Exchange Act of 1933, is deemed
not filed for purposes of Section 18 of the Securities Exchange Act of 1934, and otherwise is not subject to liability under these
sections.







SIGNATURES



Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                          | JAMMIN JAVA CORP.            
|------------------------- | -----------------------------
|                          |                              
|Dated: September 14, 2012 | By:  /s/ Brent Toevs         
|                          | Brent Toevs                  
|                          | Chief Executive Officer      
|                          | (Principal Executive Officer)



|                          | JAMMIN JAVA CORP.                 
|------------------------- | ----------------------------------
|                          |                                   
|Dated: September 14, 2012 | By:  /s/ Anh Tran                 
|                          | Anh Tran                          
|                          | President, Secretary and Treasurer
|                          | (Principal Accounting Officer)    





23