| For the fiscal year ended: December 31, 2010 | Commission File Number: 0-13984 |
|----------------------------------------------|---------------------------------|

| NEW YORK                                                                               |   | 13-3832215                                       |
|---------------------------------------------------------------------------------------------|--------|--------------------------------------------------|
| (State or other jurisdiction of incorporation ororganization) |   | (IRS Employer Identification No.) |
|                                                                                        |   |                                             |

| 2070 Central Park Avenue 2nd Fl.Yonkers, NY |   | 10710      |
|---------------------------------------------|--------|------------|
| (Address of principal executive offices)    |   | (Zip Code) |

|   | (914) 361-1420 |   |
|--------|----------------|--------|

|   |  Securities registered pursuant toSection 12(g) of the Act: |   |
|--------|------------------------------------------------------------------|--------|
|   | Common Stock, par value $.025 per share                          |   |

| Large accelerated filer  ̈ | Accelerated filer  ̈    |
|--------------------------------|-----------------------------|
| Non-accelerated filer  ̈   | Smaller reporting company x |
| (Do not check if a smaller     |                        |
| Reporting company)             |                        |

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|                   |                                                       | Page   |
|------------------------|------------------------------------------------------------|--------|
|                   |                                                       |   |
| PART I                 |
|                   |                                                       |   |
| Item 1.           | Business                                                   | 3      |
|                   |                                                       |   |
| Item 1A.          | Risk Factors                                               | 4      |
|                   |                                                       |   |
| Item 1B.          | Unresolved Staff Comments                                  | 5      |
|                   |                                                       |   |
| Item 2.           | Properties                                                 | 5      |
|                   |                                                       |   |
| Item 3.           | Legal Proceedings                                          | 5      |
|                   |                                                       |   |
| Item 4.           | [ Removed and Reserved ]                                   | 5      |
|                   |                                                       |   |
| PART II           |
|                   |                                                       |   |
| Item 5.           | Market for Registrants Common Equity, Related Stockholder  |   |
|                   | Matters and Issuer Purchases of Equity Securities          | 6      |
|                   |                                                       |   |
| Item 6            | Selected Financial Data                                    | 7      |
|                   |                                                       |   |
| Item 7.           | Management’s Discussion and Analysis of              |   |
|                   | Financial Condition and Results of Operations              | 7      |
|                   |                                                       |   |
| Item 7A.          | Quantitative and Qualitative Disclosures About Market Risk | 9      |
|                   |                                                       |   |
| Item 8.           | Financial Statements and Supplementary Data                | 10     |
|                   |                                                       |   |
| Item 9.           | Changes In and Disagreements With Accountants on           |   |
|                   | Accounting and Financial Disclosure                        | 23     |
|                   |                                                       |   |
| Item 9A(T).  | Controls and Procedures                                    | 23     |
|                   |                                                       |   |
| Item 9B.          | Other Information                                          | 23     |
|                   |                                                       |   |
| PART III          |
|                   |                                                       |   |
| Item 10.          | Directors, Executive Officers and Corporate Governance     | 24     |
|                   |                                                       |   |
| Item 11.          | Executive Compensation                                     | 26     |
|                   |                                                       |   |
| Item 12.          | Security Ownership of Certain Beneficial Owners and        |   |
|                   | Management and Related Stockholder Matters                 | 27     |
|                   |                                                       |   |
| Item 13.          | Certain Relationships and Related Transactions, and        |   |
|                   | Direct Independence                                        | 28     |
|                   |                                                       |   |
| Item 14.          | Principal Accountant Fees and Services                     | 28     |
|                   |                                                       |   |
| Part IV           |
|                   |                                                       |   |
| Item 15.          | Exhibits, Financial Statement Schedules                    | 29     |
|                   |                                                       |   |
| SIGNATURES             | 31                                                         |

----

----

|   | · | Price and volume fluctuation in the stock market at large which do not relate to our operating performance; |
|--------|--------|-------------------------------------------------------------------------------------------------------------|

|   | · | Fluctuation in our operating results; |
|--------|--------|---------------------------------------|

|   | · | Concerns about our ability to finance our continuing operations; |
|--------|--------|------------------------------------------------------------------|

|   | · | Financing arrangements which may require the issuance of a significant number of shares in relation to the number shares of our common stock currently outstanding; or |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Fluctuations in market demand and supply of our products. |
|--------|--------|-----------------------------------------------------------|

----

----

| Period            |   | High   |   |   | Low    |   |
|-------------------|--------|--------|--------|--------|--------|--------|
|              |   |   |   |   |   |   |
| Fiscal Year 2009: |   |   |   |   |   |   |
| First Quarter     |   | $      | 1 .75  |   |   | $      | 1.05 |   |
| Second Quarter    |   |   | 1 .05  |   |   |   | 1.05 |   |
| Third Quarter     |   |   | 2.45   |   |   |   | 1.05 |   |
| Fourth Quarter    |   |   | 1.05   |   |   |   | .91 |   |
|              |   |   |   |   |   |   |   |   |
| Fiscal Year 2010: |   |   |   |   |   |   |   |   |
| First Quarter     |   | $      | 1.75   |   |   | $      | .91 |   |
| Second Quarter    |   |   | .91    |   |   |   | .70 |   |
| Third Quarter     |   |   | .70    |   |   |   | .70 |   |
| Fourth Quarter    |   |   | 1.01   |   |   |   | .70 |   |

----

| Plan Category                                         |     | Number of securities to beissued upon exercise ofoutstanding options,warrants and rights(a) |     |   | Weighted-average exerciseprice of outstandingoptions, warrants and rights compensation plans (excluding securitiesreflected in column (a))(b) |     |   | Number of securitiesremaining available forfuture issuance underequity compensation plans(excluding securitiesreflected in column (a))(c) |   |
|------------------------------------------------------------|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------|--------------------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|
|                                                       |               |                                                                                                                                          |               |   |                                                                                                                                                                                                           |               |   |                                                                                                                                                                                                  |   |   |   |   |
| Equity compensation plans approved by security holders     |               |                                                                                                                                          | 0                  |   |                                                                                                                                                                                                           |               | N/A    |                                                                                                                                                                                                  |   |   | 2,000,000 |   |
|                                                       |               |                                                                                                                                          |               |   |                                                                                                                                                                                                           |               |   |                                                                                                                                                                                                  |   |   |   |   |
| Equity compensation plans not approved by security holders |               |                                                                                                                                          | 0                  |   |                                                                                                                                                                                                           |               | N/A    |                                                                                                                                                                                                  |   |   | 0 |   |
|                                                       |               |                                                                                                                                          |               |   |                                                                                                                                                                                                           |               |   |                                                                                                                                                                                                  |   |   |   |   |
| Total                                                      |               |                                                                                                                                          | 0                  |   |                                                                                                                                                                                                           |               | N/A    |                                                                                                                                                                                                  |   |   | 2,000,000 |   |

----

----

----

| Management’s Report on Internal Control Over Financial Reporting | 11     |
|------------------------------------------------------------------------|--------|
|                                                                   |   |
| Report of Independent Registered Public Accounting Firm                | 12     |
|                                                                   |   |
| Balance Sheets                                                         | 13     |
|                                                                   |   |
| Statements of Operations                                               | 14     |
|                                                                   |   |
| Statements of Changes in Stockholders' Deficiency                      | 15     |
|                                                                   |   |
| Statements of Cash Flows                                               | 16     |
|                                                                   |   |
| Notes to Financial Statements                                          | 17-22  |

----

|   | • | Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; |
|--------|---------|--------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • | Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States; |
|--------|---------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • | Provide reasonable assurance that our receipts and expenditures are being made only in accordance with authorization of our management and directors; and |
|--------|---------|-----------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • | Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on the financial statements. |
|--------|---------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| /s/ Anthony J. Merante |   |
|------------------------|--------|

----

|   | /s/ Sherb & Co., LLP     |
|--------|------------------------------|
|   | Certified Public Accountants |

----

|                                                                   |   | Years Ended December 31, |        |
|------------------------------------------------------------------------|--------|-----------------------------------------|-------------|
|                                                                   |   | 2010                                    |        |   | 2009 |   |
|                                                                   |   |                                    |        |   |   |   |
| ASSETS                                                                 |   |                                    |        |   |   |   |
|                                                                   |   |                                    |        |   |   |   |
| Current assets:                                                        |   |                                    |        |   |   |   |
| Cash                                                                   |   | $                                       | 125         |   |   | $ | 155 |   |
| Accounts receivable                                                    |   |                                    | 9,906       |   |   |   | 22,732 |   |
| Total current assets                                                   |   |                                    | 10,031      |   |   |   | 22,887 |   |
|                                                                   |   |                                    |        |   |   |   |   |   |
| Other assets:                                                          |   |                                    |        |   |   |   |   |   |
| Trademark, net of amortization                                         |   |                                    | 37,125      |   |   |   | 43,125 |   |
| Total other assets                                                     |   |                                    | 37,125      |   |   |   | 43,125 |   |
|                                                                   |   |                                    |        |   |   |   |   |   |
|                                                                   |   | $                                       | 47,156      |   |   | $ | 66,012 |   |
|                                                                   |   |                                    |        |   |   |   |   |   |
| LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)                      |   |                                    |        |   |   |   |   |   |
|                                                                   |   |                                    |        |   |   |   |   |   |
| Current liabilities:                                                   |   |                                    |        |   |   |   |   |   |
| Accounts payable                                                       |   | $                                       | 15,360      |   |   | $ | 35,951 |   |
| Accrued expenses                                                       |   |                                    | 9,169       |   |   |   | 403,863 |   |
| Advances payable – stockholder                                   |   |                                    | 15,763      |   |   |   | - |   |
| Notes  payable                                               |   |                                    | -           |   |   |   | 815,000 |   |
| Advances payable -  officer                                  |   |                                    | -           |   |   |   | 83,900 |   |
| Total current liabilities                                              |   |                                    | 40,292      |   |   |   | 1,338,714 |   |
|                                                                   |   |                                    |        |   |   |   |   |   |
| Stockholders'  equity (deficiency):                          |   |                                    |        |   |   |   |   |   |
| Preferred stock $.001 par value, authorized 5,000,000                  |   |                                    |        |   |   |   |   |   |
| shares, none issued                                                    |   |                                    | -           |   |   |   | - |   |
| Common stock, $.025 par value, authorized 75,000,000 shares,           |   |                                    |        |   |   |   |   |   |
| issued and outstanding 1,139,284 shares and 97,778 shares respectfully |   |                                    | 28,482      |   |   |   | 2,444 |   |
| Additional paid-in capital                                             |   |                                    | 13,585,672  |   |   |   | 12,268,801 |   |
| Accumulated deficit                                                    |   |                                    | (13,607,290 | ) |   |   | (13,543,947 | ) |
| Total stockholders' equity (deficiency)                                |   |                                    | 6,864       |   |   |   | ( 1,272,702 | ) |
|                                                                   |   |                                    |        |   |   |   |   |   |
|                                                                   |   | $                                       | 47,156      |   |   | $ | 66,012 |   |

----

|                                                                        |   | Years Ended December 31, |     |
|-----------------------------------------------------------------------------|--------|-----------------------------------------|----------|
|                                                                        |   | 2010                                    |     |   | 2009 |   |
|                                                                        |   |                                    |     |   |   |   |
| Licensing fees                                                              |   | $                                       | 12,906   |   |   | $ | 16,518 |   |
|                                                                        |   |                                    |     |   |   |   |   |   |
| Selling, general and administrative expenses                                |   |                                    | 41,903   |   |   |   | 27,474 |   |
|                                                                        |   |                                    |     |   |   |   |   |   |
| (Loss) from Operations                                                      |   |                                    | (28, 997 | ) |   |   | (10,956 | ) |
|                                                                        |   |                                    |     |   |   |   |   |   |
| Other Income (Expenses):                                                    |   |                                    |     |   |   |   |   |   |
| Interest expense                                                            |   |                                    | 34,346   |   |   |   | 105,950 |   |
|                                                                        |   |                                    |     |   |   |   |   |   |
| Net Loss                                                                    |   | $                                       | (63,343  | ) |   | $ | (116,906 | ) |
|                                                                        |   |                                    |     |   |   |   |   |   |
| Earnings per common share                                                   |   |                                    |     |   |   |   |   |   |
| Basic and diluted:                                                          |   | $                                       | (0.08    | ) |   | $ | (1.20 | ) |
|                                                                        |   |                                    |     |   |   |   |   |   |
| Weighted average number of common shares outstanding basic and diluted |   |                                    | 799,724  |   |   |   | 97,778 |   |

----

|                                               |   | Common Stock |      |   |   |   |   |       |   |   |        |   |
|----------------------------------------------------|--------|-------------------|-----------|--------|--------|--------|--------|------------|--------|--------|-------------|--------|
|                                               |   | Number            |      |   |   |   |   | Additional |   |   |        |   |   | Total |   |
|                                               |   | of                |      |   |   |   |   | Paid-in    |   |   | Accumulated |   |   | Stockholders’ |   |
|                                               |   | Shares            |      |   | Amount |   |   | Capital    |   |   | Deficit     |   |   | Deficiency |   |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |
| Balance at December 31, 2008                       |   |              | 97,778    |   |   | $      | 2,444  |       |   | $      | 12,268,801  |   |   | $ | (13,427,041 | ) |   | $ | ( 1,155,796 | ) |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Net loss for the year ended December 31, 2009      |   |              | -         |   |   |   | -      |       |   |   | -           |   |   |   | ( 116,906 | ) |   |   | (116,906 | ) |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Balance at December 31, 2009                       |   |              | 97,778    |   |   |   | 2,444  |       |   |   | 12,268,801  |   |   |   | ( 13,543,947 | ) |   |   | ( 1,272,702 | ) |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Forgiveness of Debt                                |   |              | -         |   |   |   | -      |       |   |   | 431,658     |   |   |   | - |   |   |   | 431,658 |   |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Issuance of Stock (@ .875/share) at April 29, 2010 |   |              | 1,041,506 |   |   |   | 26,038 |       |   |   | 885,213     |   |   |   | - |   |   |   | 911,251 |   |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Net loss for the year ended December 31, 2010      |   |              | -         |   |   |   | -      |       |   |   | -           |   |   |   | ( 63,343 | ) |   |   | ( 63,343 | ) |
|                                               |   |              |      |   |   |   |   |       |   |   |        |   |   |   |   |   |   |   |   |   |
| Balance at December 31, 2010                       |   |              | 1,139,284 |   |   | $      | 28,482 |       |   | $      | 13,585,672  |   |   | $ | (13,607,290 | ) |   | $ | 6,864 |   |

----

|                                                     |   | Year Ended December 31, |    |
|----------------------------------------------------------|--------|----------------------------------------|---------|
|                                                     |   | 2010                                   |    |   | 2009 |   |
| Operating activities:                                    |   |                                   |    |   |   |   |
| Net Loss                                                 |   | $                                      | (63,343 | ) |   | $ | (116,906 | ) |
| Amortization                                             |   |                                   | 6,000   |   |   |   | 6,000 |   |
| Increase (decrease) in operating assets and liabilities: |   |                                   |    |   |   |   |   |   |
| Fees receivable                                          |   |                                   | (10,406 | ) |   |   | 2,482 |   |
| Accounts payable                                         |   |                                   | (20,590 | ) |   |   | (8,370 | ) |
| Accrued expenses                                         |   |                                   | 36,964  |   |   |   | 102,200 |   |
| Net cash used in operating activities                    |   |                                   | (51,375 | ) |   |   | ( 14,594 | ) |
|                                                     |   |                                   |    |   |   |   |   |   |
| Financing activities:                                    |   |                                   |    |   |   |   |   |   |
| Proceeds from  loans                           |   |                                   | 15,763  |   |   |   | - |   |
| Proceeds from cash advances, officer                     |   |                                   | 35,582  |   |   |   | 10,691 |   |
|                                                     |   |                                   |    |   |   |   |   |   |
| Net cash provided by financing activities                |   |                                   | 51,345  |   |   |   | 10,691 |   |
|                                                     |   |                                   |    |   |   |   |   |   |
| Net decrease in cash and cash equivalents                |   |                                   | (30     | ) |   |   | (3,903 | ) |
|                                                     |   |                                   |    |   |   |   |   |   |
| Cash and cash equivalents, beginning of year             |   |                                   | 155     |   |   |   | 4,058 |   |
|                                                     |   |                                   |    |   |   |   |   |   |
| Cash and cash equivalents, end of year                   |   | $                                      | 125     |   |   | $ | 155 |   |
|                                                     |   |                                   |    |   |   |   |   |   |
| Supplemental disclosures:                                |   |                                   |    |   |   |   |   |   |
| Cash paid during the year for:                           |   |                                   |    |   |   |   |   |   |
| Taxes:                                                   |   | $                                      | -       |   |   | $ | - |   |
| Interest:                                                |   | $                                      | -       |   |   | $ | - |   |
|                                                     |   |                                   |    |   |   |   |   |   |
| Non cash financing activities:                           |   |                                   |    |   |   |   |   |   |
| Shares issued in exchange for debt                       |   | $                                      | 791,768 |   |   | $ | - |   |
| Shares issued in exchange for officer advances           |   | $                                      | 119,482 |   |   | $ | - |   |
| Accrued interest contributed to capital                  |   | $                                      | 431,658 |   |   | $ | - |   |

----

|   | 1. | Description of business and going concern: |
|--------|----|--------------------------------------------|

|   | 2. | Summary of significant accounting policies: |
|--------|----|---------------------------------------------|

----

|   | 2. | Summary of significant accounting policies (continued): |
|--------|----|---------------------------------------------------------|

----

|   | 2. | Summary of significant accounting policies (continued): |
|--------|----|---------------------------------------------------------|

| 3. | Concentration of credit risk and major customers: |
|----|---------------------------------------------------|

|   | The Company maintains all of its cash balances in a New Jersey financial institution. The balances are insured by the Federal Deposit Insurance Company (FDIC) up to $250,000. At December 31, 2010, the Company had no uninsured cash balances. |
|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | For the years ended December 31, 2010 and 2009 one customer, Brooklyn Cheesecake & Desserts Company, Inc. (New Jersey), represented 100% of our total revenues, $12,906 and $16,518 respectively. As of December 31, 2010 and 2009, respectively, accounts receivable from this customer was $9,906 and $22,732. |
|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4. | Trademark and licensing agreements: |
|----|-------------------------------------|

|   | On March 7, 2002, the Company purchased the rights to the tradenames Brooklyn Cheesecake Company, Inc. and Brooklyn Cheesecake & Desserts Company, Inc. and the related corporate logo in exchange for 300,000 shares of the Company's common stock, valued on the purchase date at $90,000. The tradename rights are being amortized on the straight-line basis over a fifteen-year term. Amortization expense was $6,000 and $6,000, respectively, for the years ended December 31, 2010 and 2009. |
|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | On March 28, 2006, the Company entered into a licensing agreement with its former Chairman and CEO, whereby a one percent of sales fee would be charged for the use of the Brooklyn Cheesecake and Desserts Company, Inc. tradenames. |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|           |   | 2010   |   |   | 2009   |   |
|----------------|--------|--------|--------|--------|--------|--------|
| Tradename      |   | $      | 90,000 |   |   | $      | 90,000 |   |
| Acc Amort      |   |   | 52,875 |   |   |   | 46,875 |   |
| Tradename, Net |   | $      | 37,125 |   |   | $      | 43,125 |   |

|   | The following is a schedule of future amortizations on the trade name: |
|--------|------------------------------------------------------------------------|

| 2011       |   |   | 6,000  |   |
|------------|--------|--------|--------|--------|
| 2012       |   |   | 6,000  |   |
| 2013       |   |   | 6,000  |   |
| 2014       |   |   | 6,000  |   |
| 2015       |   |   | 6,000  |   |
| Thereafter |   |   | 7,125  |   |
|       |   | $      | 37,125 |   |

----

| 5. | Notes payable: |
|----|----------------|

| 6. | Cash Advances Officer: |
|----|------------------------|

| 7 | Common stock: |
|---|---------------|

|   | · | The Company issued 904,878 shares of common stock in satisfaction of an outstanding note payable. Pursuant to a Debt Conversion Agreement: (i) we forgave accounts receivable for licensing fees of $23,232 in exchange for a $23,232 reduction of the principal balance of a note payable in the original principal amount of $815,000, and (ii) we converted the remaining principal balance of $791,768 by issuing 904,878 shares of common stock. The shares were issued to the former Chairman and CEO of the Company, valued at $791,768 or $.875 per share, on April 29, 2010 the closing trading price on the date of issuance. |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | The Company issued 136,550 shares of common stock in satisfaction of outstanding Officer Cash Advances. Pursuant to a Debt Conversion Agreement that we entered into, we converted the outstanding principal balance of $119,482 by issuing 136,550 shares of common stock. The shares were issued to our current Chairman and CEO, valued at $119,482 or $.88 per share, on April 29, 2010 the closing trading price on the date of issuance. |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 8. | Income taxes: |
|----|---------------|

|   | The Company accounts for income taxes in accordance with Statement of Financial Accounting Standards (ASC 740) "Accounting for Income Taxes", which requires an asset and liability approach to financial accounting and reporting for income taxes. Deferred income tax assets and liabilities are computed annually for differences between the financial statement and income tax basis of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income. |
|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | The Company had a net loss of $63,343 during the year ended December 31, 2010 and had no Federal or State income tax obligations. The Company had no significant deferred tax effects resulting from the temporary differences that give rise to deferred tax assets and deferred tax liabilities for the year ended December 31, 2010 other than net operating losses. |
|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. Income tax expense is the tax payable or refundable for the period, plus or minus the change during the period in deferred tax assets and liabilities. There was no cumulative effect of adoption or current effect in continuing operations mainly because the Company has accumulated a net operating loss carry forward of approximately $4,060,000. The Company has made no provision for a deferred tax asset nor for increase in such due to a valuation allowance has been provided which is equal to the deferred tax asset. It cannot be determined at this time that a deferred tax asset is more likely that not to be realized. |
|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | The Company's loss carry forward of approximately $4,060,000 may be offset against future taxable income. The carry forward losses expire at the end of the years 2012 through 2030. |
|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | The utilization of the above loss carry forwards, for federal income tax purposes, may be subject to limitation resulting from changes in ownership. |
|--------|------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | The table below summarizes the differences between the Company’s effective tax rate and the statutory federal rate as follows for the periods ended December 31, 2010 and 2009: |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|                                    |   | 2010   |    |   | 2009   |   |
|-----------------------------------------|--------|--------|---------|--------|--------|--------|
| Computed “expected” benefit |   | $      | (21,536 | )      |   | $      | (39,748 | ) |
| Increase in valuation allowance         |   |   | 21,536  |   |   |   | 39,748 |   |
|                                    |   | $      | -       |   |   | $      | - |   |

|   |   | Deferred tax assets and liabilities are provided for significant income and expense items recognized in different years for tax and financial reporting purposes. The Components of the net deferred tax assets for the years ended December 31, 2010 and 2009 were as follows: |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|                             |   | 2010   |       |   | 2009   |   |
|----------------------------------|--------|--------|------------|--------|--------|--------|
| Net operating loss carry forward |   | $      | (1,386,426 | )      |   | $      | (1,364,890 | ) |
| Less: Valuation allowance        |   |   | 1,386,426  |   |   |   | 1,364,890 |   |
|                             |   | $      | -          |   |   | $      | - |   |

|   | 9. | Common stock options: |
|--------|----|-----------------------|

----

| 10. | Exchange Agreement: |
|-----|---------------------|

|   | 11. | Subsequent Events |
|--------|-----|-------------------|

----

----

| Name of Director orExecutive Officer,Age and PositionHeld with Company                 |   | Principal OccupationFor Previous Five Years           |   | Date of Initial Electionas Director |
|--------------------------------------------------------------------------------------------------------------------------------|--------|---------------------------------------------------------------------------|--------|---------------------------------------------------------|
|                                                                                                                           |   |                                                                      |   |                                                    |
| Anthony J.  Merante, 50Chairman, President, Chief Financial Officer, Chief Executive Officer, andCorporate Secretary |   | Certified Public AccountantChief Financial Officer                        |   | January 2003                                            |
|                                                                                                                           |   |                                                                      |   |                                                    |
| Carmelo Foti, 58Director                                                                                                       |   | VP & Manager Credit & Marketing National Bank Of Egypt, NY Branch |   | January 2003                                            |
|                                                                                                                           |   |                                                                      |   |                                                    |
| Liborio Borsellino, 55Director                                                                                                 |   | Partner, RBC and Associates                                               |   | August 2004                                             |
|                                                                                                                           |   |                                                                      |   |                                                    |
| David Rabe, 49Director                                                                                                         |   | President, Interpro Systems, Inc.                                         |   | August 2004                                             |
|                                                                                                                           |   |                                                                      |   |                                                    |
| Donald O’Toole, 59Director                                                                                               |   | Vice President of Sales of HRP, Inc.                                      |   | August 2005                                             |

----

----

| Name and Principal Position                     |   | Year   |   | Salary ($) |   |   | OptionAwards ($) |   |   | OtherCompensation |   |   | Total  |   |
|----------------------------------------------------------------|--------|--------|--------|-----------------|--------|--------|-----------------------|--------|--------|-------------------|--------|--------|--------|--------|
|                                                           |   |   |   |            |   |   |                  |   |   |              |   |   |   |   |   |   |   |   |
| Anthony J. Merante                                             |   | 2010   |   | $               | 0      |   |                  | $      | 0      |              |   | $      | 0      |   |   | $ | 0 |   |
| President, Chief Executive Officer and Chief Financial Officer |   | 2009   |   | $               | 0      |   |                  | $      | 0      |              |   | $      | 0      |   |   | $ | 0 |   |

| Name                  |   | Fees EarnedOr Paid in Cash |   |   | Stock Awards |   |   | Total  |   |
|-----------------------|--------|----------------------------|--------|--------|--------------|--------|--------|--------|--------|
| 2010                  |   |                       |   |   |         |   |   |   |   |
|                  |   |                       |   |   |         |   |   |   |   |
| Anthony J. Merante    |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Carmelo Foti          |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Liberio Borsellino    |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| David Rabe            |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Donald O’ Toole |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
|                  |   |                       |   |   |         |   |   |   |   |   |   |   |
| 2009                  |   |                       |   |   |         |   |   |   |   |   |   |   |
|                  |   |                       |   |   |         |   |   |   |   |   |   |   |
| Anthony J. Merante    |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Carmelo Foti          |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Liberio Borsellino    |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| David Rabe            |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |
| Donald O’ Toole |   | $                          | 0.00   |   |         | $      | 0.00   |   |   | $ | 0.00 |   |

| Name                  |        | Number of Shares |   |
|-----------------------|--------------------------------------|----------------------------|--------|
|                  |                                 |                       |   |
| Anthony J. Merante    |                                 | 1,820                      |   |
| Carmelo Foti          |                                 | 1,820                      |   |
| Liberio Borsellino    |                                 | 1,575                      |   |
| David Rabe            |                                 | 1,575                      |   |
| Donald O’ Toole |                                 | 1,341                      |   |

----

|   | · | each person known to us to be the beneficial owner of more than 5% of our common stock; |
|--------|--------|-----------------------------------------------------------------------------------------|

|   | · | each of our directors; |
|--------|--------|------------------------|

|   | · | each of our executive officers; and |
|--------|--------|-------------------------------------|

|   | · | all of our executive officers and directors as a group. |
|--------|--------|---------------------------------------------------------|

| Name and Address                                      |       | Title                                                                                                                                                                                                                                                                                |       | Amount and Nature ofBeneficial Ownership |       |   | Percent of Class(1)                                                                                                                                                  |   |
|----------------------------------------------------------------------|--------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------|--------------------------------------------------------------|--------------------------------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|
|                                                                 |                           |                                                |                           |                                                         |                           |   |                               |   |
| Anthony J. Merantec/o 2070 Central Park Ave 2FlYonkers, NY 10710     |                           | Executive Officer, Director and Beneficial Owner                                                                                                                                                                                                                                     |                           |                                                         | 145,103                        | (2)    |                                                                                                                                                                           |   | 12.70 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Liberio Borsellinoc/o 2070 Central Park Ave 2FlYonkers, NY 10710     |                           | Director                                                                                                                                                                                                                                                                             |                           |                                                         | 1,575                          |   |                                                                                                                                                                           |   | .13 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Carmelo L. Fotic/o 2070 Central Park Ave 2FlYonkers, NY 10710        |                           | Director                                                                                                                                                                                                                                                                             |                           |                                                         | 1,820                          |   |                                                                                                                                                                           |   | .16 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| David Rabec/o 2070 Central Park Ave 2FlYonkers, NY 10710             |                           | Director                                                                                                                                                                                                                                                                             |                           |                                                         | 1,575                          |   |                                                                                                                                                                           |   | .13 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Donald O’Toolec/o 2070 Central Park Ave 2FlYonkers, NY 10710   |                           | Director                                                                                                                                                                                                                                                                             |                           |                                                         | 1,341                          |   |                                                                                                                                                                           |   | .11 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Ronald L. Schuttéc/o 2070 Central Park Ave 2FlYonkers, NY 10710 |                           | Beneficial Owner                                                                                                                                                                                                                                                                     |                           |                                                         | 922,788                        | (3)    |                                                                                                                                                                           |   | 80.10 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Wachovia Corporationc/o 2070 Central Park Ave 2FlYonkers, NY 10710   |                           | Beneficial Owner                                                                                                                                                                                                                                                                     |                           |                                                         | 5,383                          |   |                                                                                                                                                                           |   | .47 | % |
|                                                                 |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         |                           |   |                                                                                                                                                                           |   |   |   |
| Directors and Named Executive Officers as a Group (5 persons)        |                           |                                                                                                                                                                                                                                                                                 |                           |                                                         | 151,414                        |   |                                                                                                                                                                           |   | 13.3 | % |

|   | (1) | Beneficial ownership has been determined in accordance with Rule 13d-3 under the Securities Exchange Act of 1934.  Unless otherwise noted, we believe that all persons named in the table have sole voting and investment power with respect to all shares of common stock beneficially owned by them. |
|--------|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|   | (2) | Does not include 8,000 shares owned by two individuals Charles Brofman and James Bruchetta over which Mr. Merante holds voting rights pursuant to a website development agreement by and between us and the two individuals dated March 1, 2005. |
|--------|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (3) | Includes 343 shares which Mr. Schutté owns jointly with his wife. |
|--------|-----|------------------------------------------------------------------------|

|               |   | Fiscal 2010 |   |   | Fiscal 2009 |   |
|--------------------|--------|------------------|--------|--------|------------------|--------|
| Audit Fees         |   | $                | 12,400 |   |             | $      | 9,000 |   |
| Audit-Related Fees |   |             | 0      |   |             |   | 0 |   |
| Tax Fees           |   |             | 0      |   |             |   | 0 |   |
| All Other Fees     |   |             | 0      |   |             |   | 0 |   |
| Total              |   | $                | 12,400 |   |             | $      | 9,000 |   |

----

| ExhibitNumber   |   | Description                                                                                                                                                                                                                                                                                                 |
|-----------------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|            |   |                                                                                                                                                                                                                                                                                                        |
| 2.1   |   | Purchase and Sale Agreement, dated June 2, 1995, by and among the Company, Greenberg Dessert Associates Limited Partnership, SMG Baking Enterprises, Inc. and its limited partners.  Incorporated by reference to the Company's Registration Statement on Form SB-2 Registration Number 33-96094. |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 2.2   |   | Stock Purchase Agreement, dated as of January 17, 1997, by and between the Company and Philip Grabow, without exhibits.  Incorporated by reference to Schedule 13-D filed by Philip Grabow on SEC File Number 005-48185.                                                                          |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 3.1   |   | Restated Certificate of Incorporation.  Incorporated by reference to the Company's Registration Statement on Form SB-2 Registration Number 33-96094.                                                                                                                                              |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 3.2   |   | Amended and Restated By-laws.  Incorporated by reference to the Company's Registration Statement on Form SB-2 Registration Number 33-96094.                                                                                                                                                       |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 3.3   |   | Amendment to Certificate of Incorporation.  Incorporated by reference to the Company's Current Report on Form 8-K, dated February 23, 2005.                                                                                                                                                       |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 3.4   |   | Amendment to Certificate of Incorporation.  Incorporated by reference to the Company's Current Report on Form 8-K, dated March 22, 2006.                                                                                                                                                          |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 4.1   |   | Form of certificate for shares of Common Stock.  Incorporated by reference to the Company's Registration Statement on Form SB-2 Registration Number 33-96094.                                                                                                                                     |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 4.2   |   | Form of Representatives Warrant.  Incorporated by reference to the Company's Registration Statement on Form SB-2 Registration Number 33-96094.                                                                                                                                                    |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 4.3   |   | 2004 Stock Incentive Plan.  Incorporated by reference to the Company's Definitive Proxy Statement filed on Form Schedule 14A dated July 15, 2004.                                                                                                                                                 |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.1            |   | Modification agreement between the Company and Ronald L. Schutté dated April 30, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated May 5, 2005.                                                                                                                  |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.2            |   | Modification agreement between the Company and Ronald L. Schutté dated May 20, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated May 26, 2005.                                                                                                                   |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.3            |   | Modification agreement between the Company and Ronald L. Schutté dated June 17, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated June 23, 2005.                                                                                                                 |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.4            |   | Modification agreement between the Company and Ronald L. Schutté dated July 31, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated August 4, 2005.                                                                                                                |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.5            |   | Factoring Agreement between the Company and Rockland Credit Finance LLC, dated August 26, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated September 1, 2005.                                                                                                        |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.6            |   | Financing Agreement between the Company and Rockland Credit Finance LLC, dated August 26, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated September 1, 2005.                                                                                                        |
|            |   |                                                                                                                                                                                                                                                                                                        |
| 10.7            |   | Modification agreement between the Company and Ronald L. Schutté dated November 30, 2005. Incorporated by reference to the Company’s Current Report on Form 8-K dated December 7, 2005.                                                                                                          |

----

| 10.8              |   | Note dated January, 31 2006 between the Company and Ronald L. Schutté. Incorporated by reference to the Company’s Current Report on Form 8-K dated February 3, 2006.                                                                                                                                            |
|-------------------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.9              |   | Note dated January, 31 2006 between the Company and Anthony J. Merante.  Incorporated by reference to the Company’s Current Report on Form 8-K dated February 3, 2006.                                                                                                                                     |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.10             |   | Amendment to Articles of Incorporation to implement the reverse stock split of the outstanding shares of the Company’s common stock at a ratio of 1:25.  Incorporated by reference to the Company’s Current Report on Form 8-K dated March 22, 2006.                                                 |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.11             |   | Departure of Director and principal officer Ronald L. Schutté; election of director and appointment of principal officer Anthony J. Merante. Incorporated by reference to the Company’s Current Report on Form 8-K dated March 29, 2006.                                                                        |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.12             |   | Asset Exchange Agreement, tenant’s lease assignment, and exclusive licensing agreement with the Company’s former Chairman, Chief Executive Officer, and President Ronald L. Schutté. Incorporated by reference to the Company’s Current Report on Form 8-K dated March 31, 2006.                    |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.13             |   | Debt Conversion Agreement dated as of April 29, 2010, by and between Brooklyn Cheesecake and Desserts Company, Inc. and Ronald L. Schuté (incorporated by reference to Exhibit 10.1 of the Current Report on Form 8-K filed by Brooklyn Cheesecake and Desserts Company, Inc. on May 5, 2010).                        |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| 10.13             |   | Debt Conversion Agreement dated as of April 29, 2010, by and between Brooklyn Cheesecake and Desserts Company, Inc. and Anthony J. Merante (incorporated by reference to Exhibit 10.2 of the Current Report on Form 8-K filed by Brooklyn Cheesecake and Desserts Company, Inc. on May 5, 2010).                           |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| *21.1   |   | Subsidiaries of Brooklyn Cheesecake & Desserts Company, Inc.                                                                                                                                                                                                                                                           |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| *31.1   |   | Certification dated February 28, 2011 pursuant to Exchange Act Rule 13a-14(a) or 15d-14(a) of the Principal Executive Officer and Principal Financial Officer as adopted pursuant to Section 302 of the Sarbanes Oxley-Act of 2002 by Anthony J. Merante, President, Chief Executive Officer, and Chief Financial Officer. |
|              |   |                                                                                                                                                                                                                                                                                                                       |
| *32.1   |   | Certification dated February 28, 2011 pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 made by Anthony J. Merante, President, Chief Executive Officer, and Chief Financial Officer.                                                                                 |
|              |   |                                                                                                                                                                                                                                                                                                                       |
|              |   |                                                                                                                                                                                                                                                                                                                       |   |
|              |   |                                                                                                                                                                                                                                                                                                                       |   |
| *                 |   | Filed Herewith.                                                                                                                                                                                                                                                                                                            |   |

----

| By: | /s/Anthony J. Merante |   |
|-----|---------------------------------|--------|

| Signatures                            |   | Title                                                          |
|---------------------------------------|--------|----------------------------------------------------------------|
|                                  |   |                                                           |
| /s/ Anthony J. Merante                |   | President, Chief Executive Officer and Chief Financial Officer |
| Anthony J. MeranteFebruary 28, 2011   |   |                                                           |
|                                  |   |                                                           |
| /s/ Carmelo Foti                      |   | Director                                                       |
| Carmelo FotiFebruary 28, 2011         |   |                                                           |
|                                  |   |                                                           |
| /s/Liborio Borsellino                 |   | Director                                                       |
| Liborio BorsellinoFebruary 28, 2011   |   |                                                           |
|                                  |   |                                                           |
| /s/David Rabe                         |   | Director                                                       |
| David RabeFebruary 28, 2011           |   |                                                           |
|                                  |   |                                                           |
| /s/Donald O’Toole               |   | Director                                                       |
| Donald O’TooleFebruary 28, 2011 |   |                                                           |

----