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# i rChoic e On e d/b/

a Ai rChoic e On e

Proposa l t o Provid e Essentia l Ai rServic e a t

For t Dodge , Iow a - ^ Docke t DOT-OST-2001-1068 2

Direc t Inquirie s F^egardin g thi s Proposa i to :

Shan e Storz , CEO Ai rChoic e On e AirNne s 1 2 30 0 Ol d lesso n Road , Suit e 20 0 F, S.iin t louis , M O 6312 8 ^hone : (866 ) 435-9S47 Fax : (31.4) S43''852 7 E'^mni! : 'jhane@airchoiceone.co m-ARTMEN TO F ^DnD^ loruRTATiO N OPERATION ; 

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# Ai rChoic e On e Ou rCommitmen t
Ai rChoic e On e i s awar e o fth e man ychallenge s facin g th e Fort Dodge , Iowa , community . W e understan d th e effort s o fa dedicate d ai rcarrie rar e critica l t o havin g schedule d airlin e servic e i n th e future . Ai rChoic e On e i s tha t ai rcarrie ran d w e believ e th e strateg y outline d i n ou rproposa l wil l support an d complemen t airport developmen t efforts . W e hav e provef > ou rstrateg ywork s wit h othe rEA S communitie s an d w e are committe d t o deliverin g thes e sam e result s fo rFor t Dodge . Ou rproposa l wil l giv e th e bes t acces s t o th e nationa l transportatio n syste m fo rth e communit ya t reasonabl e price s an d ma yb e considere d a s a n individua l offering . Ou rproposa l allocate s substantia l resource s t o support marketin g efforts . Ou r achievement s i n ou rothe rEA S market s demonstrat e tha t ou rmarketin g strategie s are successful . Throug h on-sit e communit youtreach , community-specificadvertising , consisten t fligh t schedules , an d outstandin g custome rservic e w e wil l quickl ybuil d consume rrecognitio n i n th e communit yensurin g retentio n o fcurren t passenge r momentu m whil e als o workin g t o increas e demand . W e commi t t o providin g yo u wit h outstandin g servic e an d wil l continu e workin g wit h yo u throughou t ou rter m t o provid e th e next leve l o fai rservic e tha t wil l brin g u s al l success .

# Ai rChoice On e Marke t Growt h Strateg y Airpor t Partnership s Ai rChoic e On e wil l tea m wit h you rloca l airport t o rais e awarenes s abou t you r communities ' ai rservic e an d increas e enplanements .

• LOCA L AIRPOR TINITIATIVE S • Provid e Groun d Handlin g • . • Provid e Financia l Supportlhroug h Discounte d Fue l Costs , Landin g Fees , an d Renta l Agreement s • Provid e Telephon e an d Interne t Servic e • Educat e th e Communityabou t th e EAS Progra m an d Ai rChoic e One' s Servic e • Draf t an d Distribut e Pres s Release s • CommunityInvolvemen t • Participat e i n T

V an d Radi o Coverag e • Distribut e Informatio n Pertainin g t o Ai rChoic e On e at Loca l Busines s Events • Hig h VisibilityPresenc e o n Cit yWebsite(s ) an d Electroni cSignag e

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# Ai rChoice On e Marke t Growt h Strateg y- Airpor t Partnership s Ai rChoic e On e wil l team wit h you rchose n destinatio n airport t o promot e touris m opportunitie s an d encourag e ai rtrave l t o you rcommunity , again , increasin g enplanements .

• MINNEAPOLIS-ST.PAU L INTERNATIONA L AIRPOR T(MSP ) INITIATIVE S • EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Have Benefite d Fro m a Stead y Increas e i n Ridershi p • Marke t Vacatio n Package s t o MS P an d Beyon d an d t o Loca l Communitie s Fro m MS P • Ai rChoic e On e Flight s wil l b e Service d b yDelt a Groun d Service s (DGS )

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# Ai rChoic e On e Marke t Growt h Strateg y-

Partnerin g Wit h th e Communit y Ai rChoic e On e i s dedicate d t o workin g wit h you rcommunity t o reinvigorat e th e servic e at you rairpor t an d sustai n growt h tha t wil l launc h u s int o th e future .

• W E AR E YOU R NEIGHBOR S • Corporat e Headquarters i n Midwes t • Increas e Loca l Caree rOpportunitie s • W E AR E I N YOU R COMMUNIT Y • Routin e On-Sit e Sale s Visit s • Chambe rofCommerc e Participatio n an d Membershi p • Airpor t Affiliat e Participatio n • STRON G PUBLI C RELATION S AN D MEDI AOUTREAC H • Busines s Incentiv e Program s • Trave l Agen t Discount s • Busines s t o Busines s Communicatio n • Attendanc e a t Publi cEvent s • W E KEE P YO U INFORME D • Monthl yAirpor

t Board Update s

# Ai rChoic e On e Marke t Growt h Strateg y- Marketin g Investmen t Ai rChoic e On e reinvest s i n ou rserve d communities .

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$ aha^Eyiant-Coverag e •Print^fe\^paper/Magazine s •Billboard s •We b Base d

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- CityRepresentatio n o n Ou rWebsit e •SOCIA L MEDI A •Twitter , Facebook , Linke d I n •INTERACTIV E MEDI A •Contest s •Yo u TubeA/ideo s •EVENT S AN D SPONSORSHIP S •Loca l Charitabl e Suppor t - Marc h o fDimes , Make-A-Wis h Foundation , Re d Cross , etc . •Business/CommunitySuppor t - Gol fTournaments , Busines s Luncheons , Ai rShows , etc . •COMMUNITYTICKE TOFFIC E 10/12 /

# Ai rChoic e On e Marke t Growt h Strateg y- Reliabilit y& Growt h

Airlin e Completio n Ratio s

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s Se a Por t Ai r Eagl e Choic e Works Cited : T-lOO Segmen t Repor t DO T201 0 Calenda rYea r 

### Airlin e •CONSISTEN TSERVIC E I S KE Y ' " • * • Proven,Succes s i n Othe rEA S Market s •Build s Passenge rConfidenc e i n Carrie r •Dedicate d Aircraf t fo ryou rAirport --^'-i - 102 % Fligh t Completio n Rati o as. . F^eportedbyDOTYR201 0

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### •AI R CHOIC E ONE' S REVENU E INCREASE D B YOVE R 20 % Y E 201 0 VS . 200 9

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# Ai rChoic e On e Marke t Growt h Strateg y Accessibilit y •VISIBILIT Y • Globa l Distributio n System s -Sabre , Apollo , Worldspan , Travelport , Amadeus , etc . - \ *.. . • Consume rSite s -•:,.• . . -Expedia , Travelocity , Priceline , Orbitz , etc . • We b base d bookin g -www.airchoiceone.co m • Cal l Cente r -Ope n 7 Days a Wee k



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# Ai rChoic e On e Marke t Growt h Strateg y- Pricin g Ai rChoic e On e offers th e righ t pric e fo rth e righ t ticke t a t th e righ t time . W e tak e al l thing s int o consideratio n an d ente rth e marke t wit h lo wfares . W e wor k hard t o establis h a winnin g pric e poin t throug h targete d marke t analysis . W e believ e consisten t pricin g build s consume r confidence .

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Buildin g O n AGrea t Foundatio n AI R CHOIC E ON E WIL L BUIL D O N MINNEAPOLIS-STPAU L INTERNATIONAL' S MOMENTUM ! Approximatel y1,20 0 Aircraf t Operation ^ DaH yi n 201 0 Servin g Nearl y90,00 0 Passenger s Dail yi n 201 0 Ai rChoic e On e Flight s wil l b e handle d b yDelt a Groun d Service s (DGS )

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# Ai rChoic e On e Option s Inde x Fort Dodge , Iow a

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s Profi t Elemen t (5 % tota l Oper . Exp. ) Compensatio n Require d Compensatio n pe rPA

X Compensatio n pe rDepartur e $ 1,091,50 0 21.83 0 $ 1,113,33 0

''^•" . '«.>. . -. ; • ' , . , $ 476,82 4 1,036,29 8 435.00 0 $2,725,17 9 60,00 0 825.43 7 $3,610,60 6 $2,497,27 6 180.53 0 $2,677,80 6 $14 5 $72 8 # Passengers : Averag e Fare : Departures : Bloc k Hours : Revenu e Passenge rMiles : Availabl e Seat Miles : 18,50 0 $59.0 0 3,67 9 3,53 2 3,108,00 0 5,547,70 9 Representativ e Schedul e Departur e RO D @ 5:4 5 A M C

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# Ai rChoic e On e Th e Bes t Choic e t o Succee d

•Prove n Enplanemen t Increase s i n EA S

. Market s •Successfu l Pricin g Strateg y •Demonstrate d Growt h i n Communit ySupport •Prove n Reliabilit y •Outstandin g Comp^€tio n Ratio ' • •Grea t Hu b Connectivit y •Successfu l Marketin g an d Publi cRelation s Outreac h •Rais e Awarenes s Abou t Loca l Ai rServic e •W e Cate rt o Communit yan d Busines s Need s 

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