Filed 4/26/13 In re Tobacco Cases CA4/1

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COURT OF APPEAL, FOURTH APPELLATE DISTRICT

DIVISION ONE

STATE OF CALIFORNIA

In re TOBACCO CASES I D061077, D061676

 (Super. Ct. No. JCCP 4041)

CONSOLIDATED APPEALS from orders of the Superior Court of San Diego 

County, Ronald S. Prager, Judge. Affirmed.

R.J. Reynolds Tobacco Company (Reynolds) challenges trial court orders issued 

after remand in the last appeal in this matter, which award the People of the State of 

California $2,943,920.63 in contractual attorney fees as the prevailing parties in an action 

to enforce a consent decree and final judgment (Consent Decree) entered on a master 

settlement agreement (MSA). Reynolds contends the court erred in its prevailing party 

determination because the People did not achieve "greater relief" on the contract as 

required by Civil Code section 1717 (section 1717), subdivision (b)(1)). Alternatively, 

Reynolds contends the court erred by applying market rates for San Francisco Bay Area 

attorneys when determining the lodestar amount of fees, instead of local San Diego 
2

market rates, and by not further reducing the lodestar amount in consideration of the 

People's partial success. We affirm the orders.

FACTUAL AND PROCEDURAL BACKGROUND1

In November 1998 Reynolds and several other tobacco manufacturers entered into 

the MSA with most states, including California, to resolve government claims pertaining 

to public health concerns about smoking and the marketing of tobacco products to 

minors. In December 1998 the State and Reynolds signed the Consent Decree, under 

which the San Diego County Superior Court approved the MSA and retained exclusive 

jurisdiction over its implementation and enforcement.

One aspect of the Consent Decree permanently enjoins participating tobacco 

manufacturers from "using or causing to be used" any "cartoon" in the advertising, 

promoting, labeling or packaging of tobacco products. The Consent Decree incorporates 

the MSA's definition of "cartoon," which is "any drawing or other depiction of an object, 

person, animal, creature or any similar caricature that satisfies any of the following 

criteria: [¶] (1) the use of comically exaggerated features; [¶] (2) the attribution of 

human characteristics to animals, plants or other objects, or the similar use of 

anthropomorphic technique; or [¶] (3) the attribution of unnatural or extrahuman 

 

1 For convenience we recite some facts from our prior opinions in this matter, In re 

Tobacco Cases I (2010) 186 Cal.App.4th 42, and In re Tobacco Cases I (2011) 193 

Cal.App.4th 1591.
3

abilities, such as imperviousness to pain or injury, X-ray vision, tunneling at very high 

speeds or transformation."

In 2006 Reynolds launched an advertising campaign called "Farm Rocks" to 

promote the sale of Camel cigarettes to adult smokers who enjoy rock music performed 

by artists on independent labels.2 Reynolds used the campaign in various media, 

including special advertisements in publications, a promotional compact disc and a Web 

site. As part of the campaign, Reynolds placed a four-page "gatefold" advertisement in 

the November 15, 2007 Rolling Stone magazine, which was its 40th anniversary edition. 

The gatefold advertisement consisted of photographic collages, or photomontages, of 

various fanciful objects. It was placed adjacent to five pages of the magazine's editorial 

content, which indisputably included cartoons under any definition of the term.

In December 2007 the People moved to enforce the Consent Decree, which 

embodies the MSA. The People sought injunctive relief, a declaration Reynolds violated 

the cartoon ban "thousands of times in 2006 and 2007 as part of its Farm Rocks campaign 

advertisements of Camel cigarettes," and sanctions based on the number of violations. 

The People's theory was that Reynolds violated the cartoon ban in two ways, by including 

cartoons in its own advertising, and by having its gatefold advertisement in Rolling Stone

adjacent to the magazine's editorial pages, which were covered with cartoons (adjacency 

issue). Pending resolution of the action, Reynolds voluntarily suspended the Farm Rocks 

 

2 The campaign was also sometimes called Camel Farm, but for consistency we use 

Farm Rocks throughout the opinion.
4

campaign and instituted "new [media] insertion guidelines to avoid future adjacency of 

its ads to cartoons."

Trial began in January 2009, and during opening statement Reynolds represented 

to the court that it had permanently ceased the Farm Rocks advertising campaign, and 

thus injunctive relief was unwarranted. After a lengthy trial, the court agreed with that 

assessment. The court issued a declaration that "a relatively small portion" of Reynolds's 

images in the Farm Rocks campaign violated the cartoon prohibition. The objectionable 

images included "jet-powered tractors which fly," "radios flying by means of attached 

helicopter rotors," "televisions that grow on plant stems," and tractors "with wheels made 

of film reels able to defy gravity." The court rejected the People's theory on the 

adjacency issue. The court determined the Consent Decree gives it jurisdiction to assess 

sanctions against Reynolds, but it declined to do so because its violation of the cartoon 

ban was unintentional and a relatively small part of the advertisements, the State 

stipulated there was no proof of the amount of actual damage on which to base a 

sanctions award, and it would be difficult to quantify the number of persons exposed to 

the Farm Rocks campaign. In the first appeal in this matter, we affirmed the court's order 

on the merits. (In re Tobacco Cases I, supra, 186 Cal.App.4th at pp. 44, 48-52.)

In a subsequent proceeding, the trial court awarded the People $707,882.50 in 

attorney fees, and $32,673 in other costs, under a provision in the Consent Decree. The 

court rejected Reynolds's argument that section 1717 applies to the Consent Decree, and 

alternatively determined that even if the statute is applicable, the People prevailed 

because they won on the "significant issue" of whether Reynolds violated the Consent 
5

Decree by using banned cartoons in its Farm Rocks campaign. The court denied 

Reynolds's request to apportion fees based on the People's lack of success on the 

adjacency issue on the ground the People had already reduced their fee request by 15 

percent.

Reynolds appealed, and we reversed the order. We agreed with Reynolds that 

section 1717 is applicable to the Consent Decree. We directed the court to determine on 

remand whether the People were the prevailing parties under section 1717, meaning they 

obtained the "greater relief" on the contract. (§ 1717, subd. (b)(1).) (In re Tobacco 

Cases I, supra, 193 Cal.App.4th at p. 1598.)

The People cross-appealed, contending the court erred by denying them prevailing 

market rates on the ground the Consent Decree provides for an award of fees "incurred" 

by the People, rather than for an award of reasonable fees. For the court's convenience on 

remand, we addressed the contention, explaining that when section 1717 applies, as here, 

the prevailing party is entitled to "reasonable" fees (§ 1717, subd. (a)), meaning the rates 

prevailing in the community for similar work. (In re Tobacco Cases I, supra, 193 

Cal.App.4th at p. 1596.)

On remand, both parties moved for designation as the prevailing party under 

section 1717. In an October 5, 2011 order, the court found in favor of the People. The 

order explains that while the People "did not achieve a simple, unqualified win, it is the 

prevailing party since it achieved its main litigation objective of stopping said campaign 

[Farm Rocks] in California. Before this action was instituted, [Reynolds] had been 

engaging in a multistate advertising campaign which involved the use of certain cartoons 
6

that this Court found to be prohibited by the MSA." The order also granted the People's 

request for an award of $32,673.02 in litigation costs. The People then moved for 

attorney fees, and in a March 22, 2012 order the court awarded $2,943,920.63 in fees 

based on Bay Area market rates, as their attorneys were from Oakland. These 

consolidated appeals of the orders followed.

DISCUSSION

I

Prevailing Party Determination

A

Reynolds contends the trial court abused its discretion by finding the People were 

the prevailing parties under section 1717. Reynolds asserts that given the People's 

limited success, the court should have found that either Reynolds prevailed or no party 

prevailed. We are unpersuaded.

Section 1717, subdivision (a) provides for an award of attorney fees to "the party 

prevailing on the contract." Under section 1717, subdivision (b)(1), the prevailing party 

is the party "who recovered a greater relief in the action on the contract." (Italics added.) 

Section 1717 allows "those parties whose litigation success is not fairly disputable to 

claim attorney fees as a matter of right." (Hsu v. Abbara (1995) 9 Cal.4th 863, 876.)

"If neither party achieves a complete victory on all the contract claims, it is within 

the discretion of the trial court to determine which party prevailed on the contract or 

whether, on balance, neither party prevailed sufficiently to justify an award of attorney 

fees." (Scott Co. v. Blount, Inc. (1999) 20 Cal.4th 1103, 1109; § 1717, subd. (b)(1).) 
7

"[I]n deciding whether there is a 'party prevailing on the contract,' the trial court is to 

compare the relief awarded on the contract claim or claims with the parties' demands on 

those same claims and their litigation objectives as disclosed by the pleadings, trial briefs, 

opening statements, and similar sources. The prevailing party determination is to be 

made only upon final resolution of the contract claims and only by 'a comparison of the 

extent to which each party [had] succeeded and failed to succeed in its contentions.' " 

(Hsu v. Abbara, supra, 9 Cal.4th at p. 876.)

"[I]n determining litigation success, courts should respect substance rather than 

form, and to this extent should be guided by 'equitable considerations.' For example, a 

party who is denied direct relief on a claim may nonetheless be found to be a prevailing 

party if it is clear that the party has otherwise achieved its main litigation objective." 

(Hsu v. Abbara, supra, 9 Cal.4th at p. 877, italics omitted.) The court may "examin[e] 

the results of the action in relative terms: the general term 'greater' includes '[l]arger in 

size than others of the same kind' as well as 'principal' and '[s]uperior in quality.' " (Sears 

v. Baccaglio (1998) 60 Cal.App.4th 1136, 1151.)

A trial court has broad discretion in determining which party has obtained greater 

relief on the contract, and we will not disturb such a determination on appeal absent a 

clear abuse of discretion. (Ajaxo Inc. v. E*Trade Group, Inc. (2005) 135 Cal.App.4th 21, 

58.) " ' "Discretion is abused when a court exceeds the bounds of reason or contravenes 

uncontradicted evidence." ' " (Take Me Home Rescue v. Luri (2012) 208 Cal.App.4th 

1342, 1351.) We are required to uphold a reasonable ruling even if we may not have 

ruled the same way and a contrary ruling would also be sustainable. (Shamblin v. 
8

Brattain (1988) 44 Cal.3d 474, 478-479; Ross v. Ross (1941) 48 Cal.App.2d 72, 76 

["there are cases in which an order either way will be sustained on the ground that no 

abuse of discretion appears"].)

B

Reynolds asserts the People did not obtain greater relief within the meaning of 

section 1717, subdivision (b)(1), because the court denied them injunctive relief and 

sanctions, and only issued a declaration that "a relatively small portion" of images in the 

Farm Rocks advertising campaign violated the MSA's cartoon ban. Reynolds submits, as 

unassailable fact, that success on the adjacency issue was the People's main litigation 

objective, and their position on Reynolds's own use of cartoons in the Farm Rocks 

campaign was merely incidental.

On this record, however, we cannot say the trial judge, Ronald Prager, who has 

handled this litigation from its commencement, abused his broad discretion. As he 

explained in rejecting Reynolds's argument as to the primacy of the adjacency issue, "I 

was here. I sat through all the motions. I heard all the arguments."3

Reviewing the Hsu v. Abarra, supra, 9 Cal.4th at pp. 876-877 factors, we reject 

the notion the court's ruling contravenes uncontradicted evidence. In December 2007 the 

People applied for an order to show cause "why [Reynolds] should not be immediately 

 

3 Judge Prager signed the Consent Decree in 1998, and his rulings were under 

review in In re Tobacco Cases I, JCCP 4041 (2004) 124 Cal.App.4th 1095; People ex 

rel. Lockyer v. R.J. Reynolds Tobacco Co. (2004) 116 Cal.App.4th 1253; In re Tobacco 

Cases I, supra, 186 Cal.App.4th 42; and In re Tobacco Cases I, supra, 193 Cal.App.4th 

1591, as well as the instant appeals.
9

restrained from using cartoons in its advertising in Rolling Stone, its web site or any other 

venue." The application stated: "A central provision of the Consent Decree and the 

MSA, intended to further the MSA's goals of reducing underage tobacco use and 

promoting public health, is the prohibition against taking any action, either directly or 

indirectly, to target youth in the advertising of tobacco products. Cartoons in cigarette 

advertising are specifically prohibited in the MSA and the Consent Decree. . . . Reynolds 

has violated these prohibitions by its cartoon laden Farm Rocks promotions in its nine 

page advertisement spread in the November 15, 2007 Rolling Stone magazine, its web 

site www.thefarmrocks.com and other promotional events."

In February 2008 the People filed an amended motion to enforce the Consent 

Decree, which alleged: "Reynolds has used cartoons as defined in and prohibited by the 

Consent Decree thousands of times in 2006 and 2007 as part of its Farm Rocks campaign 

advertisements of Camel cigarettes." The motion went on to describe Reynolds's own 

Farm Rocks images, including "flying tractors with movie reels for wheels, flying radios, 

[and] stereo speakers growing from plant stalks out of the ground," and to complain that 

Reynolds used the images "in California on the Reynolds-sponsored Farm Rocks web 

site, in newspaper and magazine advertisements, in mailings and on other items 

distributed by mail or at various Reynolds sponsored musical events, or projected on 

walls at these events. Reynolds also advertised Camels in a nine-page advertising spread 

in the 40th edition, November 15, 2007, issue of the Rolling Stone magazine, which 

contains hundreds of prohibited cartoon images." Both the application and the motion 

allege Reynolds's own use of cartoons in its advertising, not only in the Rolling Stone, but 
10

also in other media. Neither the application nor the motion expressly refers to the 

adjacency issue. The pleadings refer only opaquely to the adjacency issue by citing a 

nine-page advertisement in Rolling Stone, when Reynolds's own advertisement was four 

pages,4 and by referring to "hundreds of prohibited cartoon images," which presumably 

includes cartoons provided both by Reynolds and Rolling Stone.

The People's trial brief devoted roughly nine pages to the issue of Reynolds's own 

images in various media and roughly three pages to the adjacency issue. Further, in 

opening statement, the People's counsel spent somewhat more time on the issue of 

Reynolds's own cartoons than on the adjacency issue.

Reynolds asserts that during the lengthy trial, Judge Prager "repeatedly observed" 

that the adjacency issue "was the central merits issue." Reynolds, however, gives only 

two supporting citations to the reporter's transcript. During the People's opening 

statement, Judge Prager questioned whether they would have brought the action based 

exclusively on Reynolds's own use of cartoons, and their counsel responded 

affirmatively. At the end of trial, Judge Prager stated: "What happened in this case, I 

think we all know what happened in this case, when [the People] saw . . . the anniversary 

 

4 As we noted in In re Tobacco Cases I, supra, 186 Cal.App.4th at p. 45, Reynolds's 

"four advertisement pages essentially bracketed five pages of Rolling Stone's editorial 

content, titled 'Indie Rock Universe.' (Some capitalization omitted.) Rolling Stone

created the editorial pages, which consisted of hand-drawn illustrations of such things as 

a 'rocket-powered guitar, a guitar-playing robot, [and] a planet with a human mouth 

containing human-life teeth.' There is no dispute that the images on the editorial pages 

were cartoons under any definition."
11

issue of Rolling Stone and they saw what was seemingly . . . [a Reynolds] ad, blatant 

violation of the cartoon proscription of the MSA, that they reacted."

Reynolds also points out that in his final statement of decision, Judge Prager wrote 

that the People's enforcement action was "based not only on the contents of the [Rolling 

Stone] ad itself but especially based on the fact that it was adjacent to and intertwined 

with cartoons contained in the Rolling Stone editorial." Reynolds seizes on the word 

"especially."

Judge Prager's limited comments, however, are an insufficient ground for us to 

second guess his own unequivocal finding that the People's main litigation objective was 

stopping Reynolds's use of its own cartoons in advertising in California in a variety of 

venues, and by achieving that objective they were the prevailing parties. As Judge Prager 

noted, the People argued the definition of "cartoons" in the MSA was not "the popular 

definition of cartoons," and the People "pushed the envelope on that and they won on 

that." He found the People believe in the importance of the MSA, and insisted on a 

construction of the term "cartoon" "according to the strict letter of the law."

Indeed, as we observed in In re Tobacco Cases I, supra, 186 Cal.App.4th at p. 50, 

the Farm Rocks "campaign's fanciful imagery would appeal to youth," and "Reynolds and 

other tobacco companies have a history of targeting youth in their advertising while 

professing ignorance of wrongdoing." (Citing United States v. Philip Morris USA, Inc. 

(D.D.C. 2006) 449 F.Supp.2d 1, affirmed in relevant part in United States v. Philip 

Morris USA, Inc. (D.C.Cir. 2009) 566 F.3d 1095, 1106-1106.) The litigation advanced 
12

the State's significant interest in protecting youth from the perils of smoking, a principal 

purpose of the MSA.

Further, Judge Prager expressly rejected Reynolds's argument that the lack of 

injunctive relief or sanctions precluded him from designating the People as prevailing 

parties. The People sought injunctive relief "to restrain Reynolds from using cartoons in 

this [Farm Rocks] campaign or in any other campaign in the future." Judge Prager 

withheld injunctive relief because during opening statement at trial, Reynolds's counsel 

represented it had decided to permanently cease the campaign, "[s]o there's nothing to 

really enjoin." Likewise, Judge Prager denied sanctions, in part, to essentially reward 

Reynolds for voluntarily ceasing the campaign. From the case's inception, and 

continuing throughout trial, Reynolds vigorously denied that any of its own images were 

cartoons within the meaning of the MSA. Reynolds's attempt to now characterize its use 

of cartoons as trivial is not well taken. We are satisfied that Judge Prager's ruling 
13

constitutes a proper exercise of discretion.5 Given our holding, we are not required to 

address Reynolds's argument the People are not entitled to costs because they were not 

the prevailing parties.

II

Amount of Attorney Fees

A

1

In In re Tobacco Cases I, supra, 193 Cal.App.4th 1591, 1604-1605, we held that if 

the trial court determined on remand that the People prevailed under section 1717, they 

were entitled to attorney fees measured by market rates rather than the governmental 

rates of in-house counsel actually incurred. The People, who were represented 

principally by two assistant attorneys general from the Oakland office of the State's 

Tobacco Litigation and Enforcement Section (Tobacco Section), requested and were 

awarded market rates for the San Francisco Bay Area of between $500 and $625 per 

 

5 In designating the People as the prevailing party, even though injunctive relief was 

unavailable because of Reynolds's announcement at trial that it had ceased the Farm 

Rocks campaign, the court relied on De La Cuesta v. Benham (2011) 193 Cal.App.4th 

1287 (De La Cuesta), an unlawful detainer action. De La Cuesta held the landlord 

prevailed under section 1717 even though the tenant vacated the premises the day before 

trial, and thus no injunctive or declaratory relief was available, as the landlord recovered 

70 percent of the back rent he sought. (De La Cuesta, at p. 1296.) The opinion explains, 

"And then there is the reality of litigation, almost universally recognized: Attorneys tend 

to err on the side of overstating the extent of the claims being presented on their client's 

behalves. If anything short of 'complete victory' allows the trial court unrestricted 

freedom to ignore the substance of a result, then trial courts have the freedom to nullify 

the normal expectations of parties who enter into contracts with prevailing party attorney 

fee clauses." (Id. at p. 1295.) Reynolds asserts De La Cuesta is factually inapposite, but 

with or without the opinion our conclusion is the same.
14

hour. Reynolds contends that even assuming the People prevailed under section 1717, 

the court erred by not calculating the lodestar amount with local San Diego market rates. 

Again, we disagree.

"[T]he fee setting inquiry in California ordinarily begins with the 'lodestar,' i.e., 

the number of hours reasonably expended multiplied by the reasonable hourly rate. 

'California courts have consistently held that a computation of time spent on a case and 

the reasonable value of that time is fundamental to a determination of an appropriate 

attorneys' fee award.' " (PLCM Group, Inc. v. Drexler (2000) 22 Cal.4th 1084, 1095.) 

"Generally, the reasonable hourly rate used for the lodestar calculation 'is that prevailing 

in the community for similar work.' " (Center for Biological Diversity v. County of

San Bernardino (2010) 188 Cal.App.4th 603, 616 (Center for Biological Diversity); 

Ketchum v. Moses (2001) 24 Cal.4th 1122, 1132 ["the lodestar is the basic fee for 

comparable legal services in the community"].)

The court has the discretion to make an exception, however, when the prevailing 

party shows it was impracticable to use local counsel. As explained in Horsford v. Board 

of Trustees of California State University (2005) 132 Cal.App.4th 395, 399 (Horsford), 

the California Supreme Court "has never hinted that, in the unusual circumstance that 

local counsel is unavailable, the trial court is limited to the use of local hourly rates." The 

court may use out-of-area "rates either in calculating the initial lodestar figure or in 

evaluating whether to award a multiplier to a lodestar initially based on local hourly 

rates." (Environmental Protection Information Center v. California Dept. of Forestry 

and Fire Protection (2010) 190 Cal.App.4th 217, 248 (EPIC).) Horsford, supra, at
15

p. 399, explains, "we doubt a plaintiff needs to make anything more than 'a good-faith 

effort to find local counsel' [citation] in order to justify the fees of out-of-town counsel." 

(Accord, Center for Biological Diversity, supra, 188 Cal.App.4th at p. 603.)

Reynolds asserts the People failed to establish it was impracticable to use assistant 

attorneys general from the Tobacco Section's San Diego office. The evidence, however, 

amply supports the court's finding to the contrary. The People submitted the declaration 

of Dennis Eckhart, a former senior assistant attorney general who was head of the 

Tobacco Section when this litigation began in 2007. The declaration states Eckhart 

assigned and supervised Jeanne Finberg and Shari Posner, from the Tobacco Section in 

Oakland. The declaration describes Finberg as "a very experienced litigator," and states 

she "had the most knowledge of Reynolds's then-current advertising campaigns . . . and 

she was immediately available to seek an order to show cause on an expedited basis to 

halt the . . . Farm Rocks campaign." It also states Posner is "also an experienced litigator, 

whose skills . . . would complement . . . Finberg's."

Additionally, the declaration states there were only two attorneys in the Tobacco 

Section's San Diego office when the litigation began, they "were the least experienced 

litigators in the section, and both were heavily committed to other cases." Further, in past 

litigation under the MSA the State had assigned Sacramento or Oakland attorneys.

The People also submitted the declaration of Karen Leaf, a senior assistant 

attorney general who succeeded Eckhart in heading the Tobacco Section. The 

declaration states, "It is not possible to assign all of the MSA enforcement work to
16

San Diego attorneys, nor would it be advisable for the office to attempt to do so. 

Therefore, case assignments for the Section are made based on a variety of factors which

include the complexity of the case, [and] the experience and work load of the attorney." 

Leaf kept Finberg assigned to the case because she "is a highly experienced litigator and 

the attorney in the Section with the most experience in litigating attorneys' fees." The 

court's ruling was well within its discretion.

2

According to Reynolds, the People did not need experienced litigators from the 

Tobacco Section's Oakland office who were more familiar with the MSA and Consent 

Decree than the attorneys with the San Diego office, because in In re Tobacco Cases I, 

supra, 186 Cal.App.4th 42, this court held as a matter of law that the MSA's definition of 

"cartoon" is unambiguous. Reynolds submits that given our finding of lack of ambiguity, 

the case was not complex and the People's attorneys "required no expertise about the 

MSA." According to Reynolds, the People are not entitled to rates higher than Reynolds 

paid its local law firm, Wright & L'Estrange.

This theory strikes us as absurd. In addition to retaining Wright & L'Estrange, 

Reynolds assembled a team of attorneys from the Jones Day law offices in Washington 

D.C. and Ohio, who, according to the trial court, "had the laboring oar," and from the 

national law firm of Womble Carlyle Sandridge & Rice, LLP.

Reynolds then engaged in the type of litigation tactics pejoratively referred to as 

"scorched earth," presumably to cause delay and increase the People's (and the trial 

court's) financial burden. Instead of responding in good faith to the merits, Reynolds
17

raised a variety of unmeritorious procedural roadblocks under various provisions of the 

MSA and Consent Decree. In its final statement of decision, Judge Prager determined 

"there is no procedural bar to this action because of the State's alleged failure to give 

good faith consideration to whether [Reynolds] had taken appropriate and reasonable 

steps to cause the claimed [cartoon] violation to be cured because of the futility of further 

discussions in light of Reynolds' categorical denial its ads violated the cartoon prohibition 

in the MSA/Consent Decree and because Reynolds has been accused many times of 

violating the cartoon prohibition of the MSA/Consent Decree and has been held 

responsible for many violations of the public health provisions of the MSA regarding 

advertising." In the attorney fee proceedings, Judge Prager observed the People "had to 

defend, they had to fight every step of the way. They had to fight all these procedural 

motions. Every step of the way was very hotly contested."

Moreover, Reynolds vigorously argued the definition of "cartoon" in the MSA was

ambiguous, and thus its meaning was subject to proof by parol evidence, and the term 

must be narrowly construed to protect its First Amendment free speech rights. Judge 

Prager noted, "Even the definition of cartoon . . . was very hard fought in this case."

Reynolds called numerous witnesses to give their opinions on the meaning of the 

term "cartoon," including its own employees, representatives from its advertising agency, 

and a designated expert witness. Reynolds actually designated two expert witnesses, both 

of whom the People were required to depose. The People argued expert testimony on the 

interpretation of the Consent Decree was improper, to no avail. In In re Tobacco Cases I,

supra, 186 Cal.App.4th at p. 50, we found the MSA's definition of "cartoon" to be 
18

unambiguous as a matter of law, but hindsight does not affect the People's need for 

experienced litigators.

The People's expert on attorney fees, Daniel M. Pearl, stated in a declaration that 

Reynolds is "one of the wealthiest, most intransigent and unrelenting defendants that any 

litigant can face," and Reynolds's "attorneys fought this case tooth and nail, contesting 

almost every issue." Given this climate, the People could not reasonably be expected to 

use the Tobacco Section's least experienced attorneys. As Eckhart stated in his 

declaration, "Looking back over the four-year course of this action, I believe the special 

knowledge about the MSA and Consent Decree possessed by Ms. Finberg, Ms. Posner 

and their Tobacco Section colleagues was essential to the State's success, both in the 

ultimate result and in several procedural rulings along the way." Reynolds's assertion 

that "if the State had limited its case to the winning claim concerning the [Farm Rocks] 

program, the case obviously would have been resolved quickly and cheaply," is 

ludicrous. 

Notably, the People presented evidence that Reynolds's attorneys billed it 

substantially more in attorney fees than the $2,943,920.63 the People sought and were 

awarded, and we presume the court considered it.6 "In a contest over what time was 

reasonably and necessarily spent in the preparation of a case, it is obvious that the time 

that the opposition found necessary to prepare its case would be probative. Each party 

 

6 Over the People's objection, the trial court granted Reynolds's motion to seal all 

information pertaining to the hourly rates of its attorneys and the amount of fees it 

incurred. On our own motion, we ordered the records unsealed after giving the parties 

notice and the opportunity to brief the matter. (Cal. Rules of Court, rule 8.46(f)(3).)
19

must prepare to question the same witnesses, must review the same documents and other 

evidence, and must anticipate a presentation by the opposition of a complexity related to 

the facts in issue. Similarly, work on pretrial motions would reflect what volume of work 

opposing attorneys deemed reasonable." (Stastny v. Southern Bell Telephone and 

Telegraph Company (W.D. N.C. 1978) 77 F.R.D. 662, 663-664; Blowers v. Lawyers Coop. Pub. Co., Inc. (D.C.N.Y. 1981) 526 F.Supp. 1324, 1327 ["The amount of time spent 

by defendants' attorneys on a particular matter may have significant bearing on the 

question whether plaintiff's attorney expended a reasonable time on the same matter."]; 

Dupont Plaza Hotel Fire Litigation (1st Cir. 1995) 56 F.3d 295, 301 [decision whether to 

allow discovery of information regarding fees and expenses of opposing counsel is 

generally within trial court's discretion].)

B

1

Lastly, Reynolds contends the trial court abused its discretion by not sufficiently 

reducing the lodestar amount of attorney fees under section 1717 to reflect the People's 

limited success. Reynolds asserts the People's voluntary reduction of fees by 15 percent 

was insufficient, and the court should have reduced fees between 33 and 50 percent. We 

conclude Reynolds's position lacks merit.

In their fee request, the People argued the fees incurred on the two issues 

pertaining to the Consent Decree's cartoon ban—Reynolds's own use of cartoons in the 

Farm Rocks campaign and the adjacency issue—were largely inextricably intertwined, 
20

and thus no apportionment was warranted. The People nonetheless voluntarily reduced 

their fee request to reflect their lack of success on the adjacency issue.

The People submitted a declaration by lead attorney Finberg, which states: 

"Although most of the time in the case is not severable, the People have identified some 

time that can be attributed almost exclusively to the [adjacency issue] claim. These hours 

are primarily time spent preparing, attending and taking the depositions of Rolling Stone 

employees. Shari Posner identified this time on her billing records as time that was 

attributable to the [adjacency issue] claim, . . . and we have completely excluded those 

hours from our fee claim." (Italics added.)

The Finberg declaration also explains, "Although other time was spent prosecuting 

this claim, it is not possible to tell from the billing records time that is specifically 

attributable to this claim. Consequently, the People have applied a percentage discount 

so as to exclude time spent solely on this claim. The People believe that 10 to 15% of the 

time is reasonably attributable to the unsuccessful claim. Consequently, the People have 

discounted all of our time by 15%." (Italics added.)

The People also submitted a supplemental declaration by Finberg, which explains 

she arrived at the 15 percent figure by reviewing the parties' joint exhibit list for trial, and 

identifying exhibits that (1) pertained either solely to the prevailing claim on Reynolds's 

own Farm Rocks images, or jointly to that issue and the adjacency issue, and (2) solely to 

the adjacency issue. Only four of the People's 150 exhibits that were admitted pertained 

solely to the adjacency issue. Finberg also determined that only one of the parties' 37 

stipulations of fact pertained solely to the adjacency issue.
21

Additionally, the People presented a declaration by Posner, who was principally 

responsible for handling discovery. The declaration states that 88 percent of the People's 

discovery requests and 86 percent of Reynolds's discovery requests were related directly 

to or inextricably linked to Reynolds's own use of cartoons.

"Where a cause of action based on the contract providing for attorney's fees is 

joined with other causes of action beyond the contract, the prevailing party may recover 

attorney's fees under section 1717 only as they relate to the contract action." (Reynolds 

Metals Co. v. Alperson (1979) 25 Cal.3d 124, 129 (Reynolds).) "Attorney's fees need not 

be apportioned when incurred on an issue common to both a cause of action in which fees 

are proper and one in which they are not allowed." (Id. at pp. 129-130.) Depending on 

the particular circumstances, however, a court may "apportion fees even where the issues 

are connected, related or intertwined." (El Escorial Owners' Assn. v. DLC Plastering, 

Inc. (2007) 154 Cal.App.4th 1337, 1365; accord, Zintel Holdings, LLC v. McLean (2012) 

209 Cal.App.4th 431, 443; Shadoan v. World Savings & Loan Assn. (1990) 219 

Cal.App.3d 97, 108.)

Here, the People's sole claim against Reynolds was contractual, to enforce the 

Consent Decree. While the People had two theories on how Reynolds violated the 

cartoon ban, no apportionment of fees between contract and non-contract claims is at 

issue. Acree v. General Motors Acceptance Corp. (2001) 92 Cal.App.4th 385 (Acree), 

held the trial court properly exercised its discretion by not apportioning attorney fees 

under section 1717 when the plaintiff's successful and unsuccessful claims were all based 
22

on the same contract and the same contractual relationship. (Acree, supra, at p. 405, 

citing Reynolds, supra, 25 Cal.3d at pp. 129-130.)

Here, likewise, the People's successful and unsuccessful contract theories are 

based on the Consent Decree and the same contractual relationship. To any extent no 

apportionment was required, however, the People voluntarily excluded fees attributable 

solely to the adjacency issue and reduced their remaining fees by 15 percent.

"The amount of an attorney fee to be awarded is a matter within the sound 

discretion of the trial court. [Citation.] The trial court is the best judge of the value of 

professional services rendered in its court, and while its judgment is subject to our 

review, we will not disturb that determination unless we are convinced that it is clearly 

wrong. [Citations.] The only proper basis of reversal of the amount of an attorney fees 

award is if the amount awarded is so large or small that is shocks the conscience and 

suggests that passion and prejudice influenced the determination." (Akins v. Enterprise 

Rent-A-Car Co. (2000) 79 Cal.App.4th 1127, 1134.)

Given the People's evidence, we cannot say the court abused its broad discretion 

under section 1717 by not further reducing the lodestar amount. While Reynolds 

disagrees with the People's showing on the 15 percent figure, by arguing, for example, 

that Finberg falsely claimed some of the trial exhibits were related to the People's 

successful claim on the cartoon issue, we are not at liberty to reweigh the evidence or 

reappraise witness credibility. (Tesoro Del Valle Master Homeowners Assn. v. Griffin 

(2011) 200 Cal.App.4th 619, 634.) Rather, " ' "[a]ll intendments and presumptions are 

indulged to support [the judgment] on matters as to which the record is silent, and error 
23

must be affirmatively shown." ' " (Ketchum v. Moses, supra, 24 Cal.4th at p. 1140.) 

Judge Prager noted, "[R]arely do I see records as complete as the [Attorney General] has 

submitted in this case."

Further, the $2,943,920.63 attorney fees award does not shock our conscience or 

suggest any passion or prejudice. Under section 1717, the "major factors the trial court 

must consider in determining an attorneys' fee award include: the nature of the litigation 

and its difficulty; the amount of money involved in the litigation; the skill required and 

employed in handling the litigation; the attention given to the case; the attorney's success, 

learning, age and experience in the particular type of work demanded; the intricacy and 

importance of the litigation; the labor and necessity for skilled legal training and ability in 

trying the case; and the amount of time spent on the case. [Citations.] When apprised of 

the pertinent facts, the trial court may rely on its own experience and knowledge in 

determining the reasonable value of the attorney's services." (Niederer v. Ferreira (1987) 

189 Cal.App.3d 1485, 1507; Acree v. General Motors Acceptance Corp., supra, 92 

Cal.App.4th at p. 404.)

Judge Prager reasonably determined the fees were proper in light of the above 

factors.7 "The basis of the broad discretion afforded to the trial judge in ruling on an 

attorney fee motion is the judge's familiarity with the proceedings and the work 

 

7 An additional factor here is that Reynolds's numerous unsuccessful pretrial 

motions on procedural issues, which were unrelated to the merits of the unsuccessful 

Rolling Stone adjacency issue, naturally increased the People's fees.
24

performed by the attorneys." (Mann v. Quality Old Time Service, Inc. (2006) 139 

Cal.App.4th 328, 346.)

2

Reynolds relies heavily on Hensley v. Eckerhart (1983) 461 U.S. 424 (Hensley), in 

which the United States Supreme Court articulated a two-step standard governing an 

award of attorney fees to a prevailing party under a federal civil rights statute, 42 United 

States Code section 1988 (section 1988), in cases of limited success. (Hensley, supra, 

461 U.S. at p. 426.) Hensley, however, does not affect our holding.

"The first step [of Hensley] asks whether 'the plaintiff fail[ed] to prevail on claims 

that were unrelated to the claims on which he succeeded[.]' [Citation.] In the first step of 

the Hensley inquiry, charges included in the initial lodestar calculation are 'subject to 

challenge . . . as being unrelated to the plaintiff's successful claims.' [Citation.] Thus, 

this step requires a court to examine whether the prevailing party's unsuccessful claims 

are related to its successful ones." (EPIC, supra, 190 Cal.App.4th at pp. 238-239, citing 

Hensley, supra, 461 U.S. at pp. 434-435.) "If successful and unsuccessful claims are 

related, the court proceeds to the second step of [the] Hensley inquiry, which asks 

whether 'the plaintiff achieve[d] a level of success that makes the hours reasonably 

expended a satisfactory basis for making a fee award.' [Citation.] In this step, the court 

will 'evaluate the "significance of the overall relief obtained by the plaintiff in relation to 

the hours reasonably expended on the litigation." ' [Citations.] Full compensation may 

be appropriate where the plaintiff has obtained 'excellent results,' but may be excessive if 

'a plaintiff has achieved only partial or limited success.' [Citation.] 'The court may 
25

appropriately reduce the lodestar calculation "if the relief, however, significant, is limited 

in comparison to the scope of the litigation as a whole." ' " (EPIC, supra, at p. 239.)

Reynolds cites the trial court's initial order on attorney fees, which states: "The 

second issue is whether the fees should be apportioned. In Hensley . . . , the U.S. 

Supreme Court held that courts should deduct from a lodestar amount for an unsuccessful 

claim only if the claim is distinct in all respects. Here, the parties provided conflicting 

evidence regarding the amount of time spent on each issue. . . . Notably, Plaintiff 

informed the Court that it has already applied a 15 percent deduction to its fees it incurred 

for the unsuccessful claim. . . . After reviewing the evidence provided by both parties, 

the Court finds that the 15 percent deduction by the Plaintiff was sufficient." (Italics 

added.)

Reynolds asserts the italicized language shows the court refused or neglected to 

undertake the second step of Hensley, under which it could reduce the lodestar amount 

even if it found the People's two contract theories were related, based on the 

insignificance of the People's success in comparison to the overall litigation. The initial 

fee order, however, is not under review here. The subsequent fee order, which is under 

review, states, "As to Defendant's partial success argument, the Court reiterates its 

previous determination that the 15 percent deduction by the Plaintiff was sufficient." 

This order does not mention Hensley, it merely reapproved the People's 15 voluntary 

percent reduction. The court was not required to explain its rationale for the final fee 

award absent a request for a statement of decision (Ketchum v. Moses, supra, 24 Cal.4th 
26

at p. 1140; Maria P. v. Riles (1987) 43 Cal.3d 1281, 1294), which Reynolds did not 

make.

Thus, to any extent the particular two-step Hensley apportionment standard may 

be applicable to section 1717,8 we infer the court complied with the standard or its 

equivalent. We are confident the court knew it could further reduce the lodestar amount 

for related contract claims, as again, California law similarly gives the court discretion to 

"apportion fees even where the issues are connected, related or intertwined." (El Escorial 

Owners' Assn. v. DLC Plastering, Inc., supra, 154 Cal.App.4th at p. 1365.)

We have considered each of the numerous points Reynolds has raised within its 

main contentions, and while we may not address every one of them (see Linhart v. 

Nelson (1976) 18 Cal.3d 641, 645; People v. Rojas (1981) 118 Cal.App.3d 278, 289-

290), we are satisfied the awards of attorney fees and costs comport with the court's 

broad discretion.

 

8 California courts have applied Hensley to section 1988 cases (Harman v. City and 

County of San Francisco (2007) 158 Cal.App.4th 407, 418 (Harman)), and to state 

statutes found to be analogous to section 1988. (See, e.g., Mann v. Quality Old Time 

Service, Inc., supra, 139 Cal.App.4th at pp. 343-344 [Code Civ. Proc., § 425.16]; EPIC, 

supra, 190 Cal.App.4th 217 [Code Civ. Proc., § 1021.5].) Reynolds, however, cites no 

California opinion applying Hensley's two-step apportionment standard to contractual 

attorney fees under section 1717. In dicta, Harmon, supra, 158 Cal.App.4th at p. 416, 

footnote 6, states the Hensley standard "or the equivalent" has been applied to awards 

made under section 1717. As authority, Harmon cites Wood v. Santa Monica Escrow Co. 

(2007) 151 Cal.App.4th 1186, and this court's opinion in Del Cerro Mobile Estates v. 

Proffer (2001) 87 Cal.App.4th 943, neither of which mentions Hensley or an equivalent 

two-step apportionment standard.
27

DISPOSITION

The orders are affirmed. The People are entitled to costs on appeal.

McCONNELL, P. J.

I CONCUR:

McINTYRE, J.

I CONCUR IN THE RESULT:

HUFFMAN, J.