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[Federal Register Volume 77, Number 45 (Wednesday, March 7, 2012)]
[Notices]
[Pages 13608-13609]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-5494]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-12-12EX]

Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 
and send comments to Kimberly S. Lane, 1600 Clifton Road, MS-D74, 
Atlanta, GA 30333 or send an email to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Formative Research for the Development of CDC's Act Against AIDS 
Social Marketing Campaigns Targeting Consumers--New--National Center 
for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    More than 1 million people are estimated to be living with Human 
Immunodeficiency Virus (HIV) in the United States. Estimates of HIV 
incidence released by the CDC indicate that 56,300 people became 
infected with HIV in 2006. HIV disproportionately affects men, 
particularly men who have sex with men (MSM) and African-American men. 
HIV is also a real threat to other communities at high risk such as the 
Hispanic/Latino community.
    In response to the continued HIV epidemic in our country, CDC 
launched Act Against AIDS (AAA) in 2009, a 5-year, multifaceted 
communication campaign consisting of several campaigns targeting 
various high-risk populations. The overall goals of AAA are to increase 
HIV/AIDS awareness and reduce HIV incidence in the United States. Each 
AAA campaign uses mass media and direct-to-consumer channels to deliver 
HIV prevention, awareness, and testing messages. Some campaigns are 
designed to provide basic education and increase awareness of HIV/AIDS 
among the general public, and others are targeted to specific subgroups 
or communities at greatest risk for HIV infection, including MSM, 
African Americans, HIV-positive individuals and other minority 
populations.
    As part of the overarching AAA campaign, CDC requests OMB approval 
to collect information from consumer groups over a three-year period. 
This study will encompass four rounds of data collection utilizing 
interviews, focus groups, and brief surveys. The

[[Page 13609]]

results from this data collections will be used to develop AAA's social 
marketing campaigns designed to increase HIV/AIDS awareness and 
knowledge, understand HIV prevention behaviors, improve HIV testing 
rates, challenge commonly held misperceptions about HIV, and promote 
HIV prevention and risk reduction among consumers. The research results 
will be used to develop materials for six specific HIV social marketing 
campaigns under the umbrella of the larger Act Against AIDS campaign. 
The campaigns will target consumers aged 18-64. Some campaigns will 
target the general public as a whole and other campaigns will focus on 
specific subpopulations at greatest risk for HIV infection. The target 
audiences will include Latinos, men who have sex with men (MSM), HIV-
positive individuals and African Americans. These data will assist CDC 
in addressing the HIV prevention needs of specific campaign audiences 
and make appropriate funding decisions regarding campaign development 
or campaign direction.
    Respondents will be members of the targeted consumer groups aged 
18-64 recruited from areas with high HIV/AIDS prevalence and incidence 
such as New York, NY; Los Angeles, CA; Washington, DC; Chicago, IL; 
Atlanta, GA; Miami, FL; Philadelphia, PA; Houston, TX; San Francisco, 
CA; Baltimore, MD; Dallas, TX or other cities as appropriate. 
Respondents for this data collection will participate in a focus group, 
in-depth interview, or intercept interview. Focus group and in-depth 
interview respondents will be recruited by professional recruiting 
firms. The professional recruiting firms will utilize a proprietary 
database of individuals who have agreed to be contacted for potential 
participation in various studies. Project staff will recruit intercept 
interview respondents in venues where the general public tend to 
gather, such as health fairs or other community events.
    Information collection will begin after receiving approval and end 
three years from approval. The study will screen 1,538 people per year 
for eligibility. Of the 1,538 people screened, it is expected that 500 
people will participate in focus groups, 500 people will participate in 
in-depth interviews. All focus group and in-depth interview 
participants will complete a brief paper and pencil survey. Seven 
hundred people will participate in intercept interviews. The total 
estimated burden for this one-time data collection is 6,852 hours. 
Annualizing this information over 3 years results in an estimated 
annualized burden of 2,284 hours.
    There are no costs to respondents other than their time.

                                        Estimated Annualized Burden Hours
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                                                                                      Average
                                                      No. of          No. of        burden per     Total  burden
          Respondents               Form name       respondents   responses  per   response  (in       hours
                                                                     respondent       hours)
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Individuals (males and          Study screener..           1,538               1            2/60              51
 females) aged 18-64.
Individuals (males and          In-Depth                     500               1           60/60             500
 females) aged 18-64.            Interview Guide.
Individuals (males and          Focus Group                  500               1          120/60           1,000
 females) aged 18-64.            Guide.
Individuals (males and          Paper and Pencil           1,000               1           30/60             500
 females) aged 18-64.            Survey.
Individuals (males and          Intercept                    700               1           20/60             233
 females) aged 18-64.            Interview Guide.
                               ---------------------------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           2,284
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Kimberly S. Lane,
Deputy Director, Office of Science Integrity, Office of the Associate 
Director for Science, Office of the Director, Centers for Disease 
Control and Prevention.
[FR Doc. 2012-5494 Filed 3-6-12; 8:45 am]
BILLING CODE 4163-18-P
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