SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB
(Mark One)

            [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended September 30, 1996

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                         Commission File Number O-26676

                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
             (Exact name of registrant as specified in its charter)

Delaware                                    13-3835325
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
Incorporation or organization)

                              448 West 16th Street
                            New York, New York 10011
               (Address of principal executive offices) (Zip Code)

                                 (212) 675-6666
              (Registrant's telephone number, including area code)

                    Securities registered pursuant to Section
                               12(b) of the Act:

Title of each class                Name of each exchange on which registered
                                      NONE

Securities   registered  pursuant  to  Section
12(g) of the Act:
                          Common Stock, $.001 par value
                                (Title of Class)

                         Common Stock Purchase Warrants
                                (Title of Class)

Check  whether  the Issuer  (1) has filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such  shorter  period that  registrant  was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes [X] No [ ]






<PAGE>



Check if no disclosure  of delinquent  filers in response Item 405 of Regulation
S-B is not contained in this form, and no disclosure  will be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated  by reference  in Part III of this Form 10-KSB or any  amendment to
this Form 10-KSB [ ].

The  Registrant's  revenues  for its fiscal year ended  September  30, 1996 were
$5,727,320.

The aggregate  market value of the voting stock on February 5, 1997  (consisting
of  Common  Stock,  par  value  $.01  per  share)  held  by  non-affiliates  was
approximately  $3,572,400,  based upon the average bid and asked prices for such
Common Stock on said date ($2.29),  as reported by a market maker. On such date,
there were 3,005,000 shares of Registrant's Common Stock outstanding.


<PAGE>


                                   SIGNATURES

In  accordance  with Section 13 or 15(d) of the Exchange Act of 1934, as amended
the Registrant has caused this report to be signed on its behalf, thereunto duly
authorized as of the 31st day of March 1997.


MULTIMEDIA CONCEPTS INTERNATIONAL, INC.


By:
Ilan Arbel, President

         In accordance  with the Exchange Act, this report has been signed below
by the following  persons on behalf of the  Registrant and in the capacities and
on the dates indicated.

<TABLE>
<CAPTION>
<S>                                     <C>                                     <C>
/s/ Ilan Arbel                          President and Director                  03/31/97
Ilan Arbel                                                                      Date

/s/ Sheikhar Boodram                    Secretary and Director                  03/31/97
Sheikhar Boodram                                                                Date

/s/ Rivka Arbel                         Director                                03/31/97
Rivka Arbel                                                                     Date

/s/ Yair Arbel                          Director                                03/31/97
Yair Arbel                                                                      Date

/s/ Alan Berkun                         Director                                03/31/97
Alan Berkun                                                                     Date

</TABLE>







<PAGE>
             Multimedia Concepts International, Inc And Subsidiaries

                                   Exhibit 27
                             Financial Data Schedule
                           Article 5 Of Regulation S-X



The  schedule  contains  summary  financial   information   extracted  from  the
consolidated  financial  statements for the year ended September 30, 1996 and is
qualified in its entirety by reference to such statements.

<TABLE>
<CAPTION>
              <S>                                                                        <C>
              Period type                                                                12 Mos.
              Fiscal year end                                                            September 30, 1996
              Period start                                                               October 1, 1995
              Period end                                                                 September 30, 1996
              Cash                                                                       491,362
              Securities                                                                 0
              Receivable                                                                 1,191,510
              Allowances                                                                 0
              Inventory                                                                  38,090
              Current assets                                                             3,641,818
              PP&E                                                                       29,361
              Depreciation                                                               10,912
              Total assets                                                               7,796,757
              Current liabilities                                                        342,083
              Bonds                                                                      0
              Common                                                                     3,005
              Preferred mandatory                                                        0
              Preferred                                                                  0
              Other SE                                                                   7,451,669
              Total liability and equity                                                 7,796,767
              Sales                                                                      5,727,320
              Total revenues                                                             5,727,320
              CGS                                                                        6,400,272
              Total costs                                                                6,400,272
              Other expenses                                                             0
              Loss provision                                                             0
              Interest expense                                                           11,070
              Income pretax                                                              (1,869,628)
              Income tax                                                                 0
              Income continuing                                                          (1,869,628)
              Discontinued                                                               0
              Extraordinary                                                              0
              Changes                                                                    0
              Net income                                                                 (1,869,628)
              EPS primary                                                                (.69)
              EPS diluted                                                                (.69)
</TABLE>
<PAGE>