AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

October 19, 2015 

Avanza Advertising, LLC

5465 NW 36 Street, Suite 100

Miami Springs, FL 33166

U.S. Dept. of Transportation, Docket Operations

West Building Ground Floor, Room w12-140

1200 New Jersey Avenue, SE.,

Washington, DC 20590

VIA FEDERAL DOCUMENT MANAGEMENT SYSTEM

Re: Exemption Request under Section 333 of the FAA Reform Act and Part 11 of the Federal

Aviation Regulations

Dear Sir or Madam:

Pursuant to Section 333 of the FAA Modernization and Reform Act of 2012 (the “Reform Act”) and 

14 C.F.R. Part 11, Avanza Advertising, LLC, seeks an exemption from Federal Aviation Regulations 

(“FARs”) detailed below for the following described Unmanned Aerial System called in this 

application the ME System, which includes an Unmanned Aircraft (UA) and ground station-based 

equipment and crew:

THE UNMANNED AIRCRAFT (UA):

• A lightweight (20 lb gross weight with all on-board equipment), manufactured by DJI, Inspire 1- 

t-600, Phantom 2, and Phantom 3 that includes the following equipment in flight;

• An on-board flight computer with GPS navigation and location ability that receives signals for 

flight controls from a ground-based transmitter/controller;

• An on-board camera capable of capturing imagery in the form of full color, high definition still 

photos and video;

• An on-board telemetry system that delivers flight data from the on-board flight computer to 

the on-board radio transmitter including altitude AGL, horizontal and vertical speed, compass 

direction of flight and direction back to its launch site;

• A 2.4GHz on-board radio transmitter that transmits live video from the on-board camera plus all 

the flight data from the telemetry system described above;

THE GROUD STATION –BASED PART OF THE SYSTEM:

• A Pilot in Command (PIC) in operational control of a flight operation from beginning to end and 

who controls the UA while in the air;

• A 2.4GHz radio transmitter/controller operated by the PIC to control the UA while in flight;

• A radio receiver receiving live video and flight data from the on-board camera and computer 

projects it all together onto a screen for the PIC to view during flight;

• A Visual Observer (VO) is a person who provides a second pair of eyes to visually track the

• UA while in flight.
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

The requested exemption would support an application for a commercial Certificate of 

Authorization to use the above described ME System to support Production of promotional 

materials (video and/or still images) for Real Estate sales Production of promotional materials, (video 

and/or still images) for Travel and Tourism industries Production of promotional materials, (video 

and/or still images) for commercial businesses, Photography and videography of social events, such 

as weddings never operating over persons not directly involved with the ME system.

The UA, powered by batteries, is smaller, lighter and more maneuverable than larger aircraft 

running on combustible fuel, it operates at lower altitudes with no people on board and will thereby 

reduce current risk levels and thereby enhance safety and diminish the likelihood of death or 

serious bodily injury. With a small payload and maximum flight time of only 18 minutes, this is offers 

little or no risk to national security.

Low level oblique photos and video from several angles are far more effective than ground based 

imagery for displaying the characteristics of large, complex properties with several buildings and 

large trees. The alternative could be to charter a full-sized helicopter for this purpose, which has 

proven more costly than many potential clients are able to afford. The benefits of reduced cost 

and improved quality of presentation from the UA will be valuable to and benefit many buyers and 

sellers of real property and marine property.

Additionally, we request that we be allowed to use our system to benefit first responders nearby 

who might require assistance, including fire fighters, the police, the sheriff, et al., while remaining 

subject to all limitations cited in this application as we do so.

The ME System will be operated in the field with both a PIC and a VO in accordance with FAA

Policy N 8900.227 Section 14 “Operational Requirements for UAS” and with the following

Restrictions:

a. No flight will be made with a UA Gross weight exceeding 55 pounds;

b. All operations must occur in FAA Class G airspace at no more than 400 ft AGL, at an airspeed of 

no more than 50 knots and no further than 3/4 NM from the PIC;

c. All operations must utilize a visual observer (VO). The VO and PIC must be able to communicate 

by voice at all times during a flight operation;

d. Operations will be restricted to flights over property with the permission of the property owner;

e. The PIC must have accumulated and logged, in a manner consistent with 14 CFR § 61.51 (b) a 

minimum of 100 flight cycles and 25 hours of total time as a UA rotorcraft pilot and at least ten 

hours logged as a UA pilot with a similar UA type;

f. All required permits will be obtained from state and local government prior to operation;

g. The ME System will not be operated over densely populated areas;

h. The ME System will not be operated at air shows;

i. The ME System will not be operated over any open-air assembly of people;

j. The ME System will not be operated over heavily trafficked roads;

k. The ME System will not be operated within 5 NM of an airport or heliport;

l. Operations will be restricted to day only and weather conditions equivalent to VFR;

m. The PIC will brief the VO and property owner about the operation and risk before the first flight 

at each new location;

n. No flight may be made without a Pre-Flight Inspection by the PIC before each operation to 

ascertain that the UA is in a condition safe for flight (see Appendix A).
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

The PIC and VO will meet the requirements outlined in FAA Policy N 8900.227 Section 16 

personnel Qualifications. Additionally, the PIC and VO will perform maintenance on the system and 

will complete a course of maintenance instruction as part of their initial training.

We submit that the combination of the UA’s light weight, flight performance and ability, fully qualified 

flight crew and strict operation under the guidelines established in 8900.227, and under all of the 

Restrictions (a) through (n) listed above, the FAA can have full confidence that the operation will 

have an equivalent or greater level of safety than manned aircraft performing the same mission.

The name and contact information of the applicant are:

dba Avanza Advertising, LLC: Alejandro Perez-Eguren

Ph: 786-565-7601

Email: Contact@AvanzaAd.com 

The regulations from which the exemption is requested are listed below. Beside each regulation 

number is the page of the attached Addendum upon which each may be found together with our 

proposed equivalent level of safety for each regulation:

− 14 CFR Part 21.................................Addendum Page 1

− 14 CFR 91.203.................................Addendum Page 1

− 14 CFR 45.23, 45.29..........................Addendum Page 2

− 14 CFR 91.9....................................Addendum Page 2

− 14 CFR 61.113, 61.133.......................Addendum Page 2

− 14 CFR 91.109, 91.119, 91.121..............Addendum Page 3

− 14 CFR 91.151.................................Addendum Page 3

− 14 CFR Subpart E (91.401 - 91.417) ......Addendum Page 3

− FAA Policy 8900.227 Paragraph 16(c)(4) and Paragraph 16(e)(1) ...Addendum 1

We are prepared to modify or amend any part of this request to satisfy the need for an equivalent 

level of safety. Please contact us at any time if you require additional information or clarification. We 

look forward to working with your office.

Sincerely,

Alejandro Perez-Eguren, President

Avanza Advertising, LLC,

Addendum containing Exemption Requests and Equivalent Level of Safety Appendix A – Flight

Manual’s

Appendix B – Owner’s Manual for UA
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

ADDENDUM EXEMPTION REQUESTS AND EQUIVALENT LEVEL OF SAFETY

Avanza Advertising, LLC requests an exemption from the following regulations as well as any 

additional regulations that may technically apply to the operation of the ME System:

14 CFR Part 21, Subpart H: Airworthiness Certificates

This part establishes the procedures for the issuance of an airworthiness certificate. While the

FAA continues to work to develop airworthiness standards for Unmanned Aerial Systems, we 

request an experimental certificate be issued for the ME System under either or both of the 

following provisions: 21.191 Experimental certificates.

Experimental certificates are issued for the following purposes:

a. Research and development. Testing new aircraft design concepts, new aircraft equipment, new 

aircraft installations, new aircraft operating techniques, or new uses for aircraft.

b. Showing compliance with regulations. Conducting flight tests and other operations to show 

compliance with the airworthiness regulations including flights to show compliance for 

issuance of type and supplemental type certificates, flights to substantiate major design 

changes, and flights to show compliance with the function and reliability requirements of the 

regulations. Since the experimental certificate can be used for commercial purposes such as 

market surveys, sales demonstrations, and customer crew training, we would expect that an 

experimental certificate would permit our commercial purpose as well.

The aircraft will not carry persons or property, will not carry fuel, and will only fly under strict 

operational requirements. Combined with the UA’s light weight, being constructed primarily 

of carbon fiber and plastic, we propose that the UA will be at least as safe, if not safer, than a 

conventionally certificated aircraft performing the same mission.

If an experimental airworthiness certificate is not appropriate for this application, then we request 

an exemption of 14 CFR Part 21, Subpart H, and the requirement for an airworthiness certificate in 

general, citing the equivalent level of safety outlined in the previous paragraph.

14 CFR 91.203(a) & (b) Civil aircraft: Certifications required.

The regulation provides that an airworthiness certificate, with the registration number assigned to 

the aircraft and a registration certificate must be aboard the aircraft. Additionally,subparagraph

b. (b) provides that the airworthiness certificate be “displayed at the cabin or cockpit entrance so 

that it is legible to passengers or crew.”

At a maximum gross weight of 6.5 pounds, the UA is too small to carry documentation, does not 

have an entrance, and is not capable of carrying passengers or crew. To obtain an equivalent level 

of safety and meet the intent of 91.203, we propose that documents deemed appropriate for this 

aircraft by the FAA will be co-located with the crew at the ground control station and available for 

inspection upon request. In order to identify the aircraft, we propose that the information found 

on airworthiness and registration certificates be permanently affixed to the aircraft via placard 

containing the following information plus the word “EXPERIMENTAL” to satisfy the requirement of 14 

CFR 45.23, which follows immediately after the proposed placard description below:
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

Appendix A

EXPERIMENTAL

Manufacturer: DJI Innovations, Inc. 950 E Baseline Ave. Ste. 210 Apache Junction AZ 85119

Models: Inspire 1- t-600, Phantom 2, AND Phantom 3

14 CFR 45.23 Display of marks; general and 45.29 Size of marks.

These regulations provide that each aircraft must display “N” and the aircraft’s registration number 

in letters at least 3 inches high. Additionally, the aircraft must display the word

“EXPERIMENTAL” in letters at least 2 inches high near the entrance to the cabin, cockpit, or pilot 

station. The UA does not have an entrance in which the word “EXPERIMENTAL” can be placed, and 

may not have a registration number assigned to it by the FAA.

We propose to achieve an equivalent level of safety by including the word “EXPERIMENTAL” in the 

placard on the top of the aircraft, as shown above, where the PIC, VO and others in the vicinity of 

the aircraft while it is preparing for launch will be able to see the designation.

Additionally, we feel that the permanent placard discussed in the previous paragraph will provide 

the aircraft’s registration information at the ground station. Finally, we will display at the ground 

station a high contrast flag or banner that contains the words “Unmanned Aircraft

Ground Station” in letters 3 inches high or greater. Since the aircraft will operate within 3/4 NM of 

the ground station, the banner should be visible to anyone that observes the aircraft and chooses 

to investigate its point of origin.

14 CFR 91.9 Civil aircraft flight manual, marking, and placard requirements.

This regulation provides that no person may operate an aircraft unless a current, approved flight 

manual is in the aircraft. We assume that the intent of this requirement is to ensure that flight manual 

information is available to the aircrew while operating the aircraft. We request an exemption to 

this requirement since the aircraft is not only too small to carry documentation, the documentation 

would not be available to the crew during flight operations.

To obtain an equivalent level of safety and meet the intent of 91.9, we propose that a current, 

approved UA Flight Manual (Appendix A) must be available to the crew at the ground station 

anytime the aircraft is in, or preparing for, flight.

14 CFR 61.113 Private pilot privileges and limitations: Pilot in Command and 61.133 Commercial 

pilot privileges and limitations.

The regulation provides that no person that holds a private pilot certificate may act as pilot in 

command of an aircraft for compensation or hire. Subparagraph (b) allows a private pilot to act as 

pilot in command of an aircraft in connection with any business or employment if: (1) The flight is 

only incidental to that business or employment; and (2) The aircraft does not carry passengers or 

property for compensation or hire.

Our proposed operations require that the PIC must either

1. Hold a Sport Pilot Certificate issued by the FAA, and have logged 25 hours of flight experience 

in this type of UA, or

2. Meet the requirements of 8900.227 para 16(c)(2)(c) “Operations without a pilot certificate” in 

which the PIC is required to complete “FAA private pilot ground instruction” and pass “the 
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

FAA Private Pilot written examination.” Since there are currently no means available for the 

pilot of aUAS to gain the experience in an equivalent category and class in order to apply for 

a commercial pilot’s license, we propose to generate an equivalent level of safety by requiring 

our pilots to complete, at a minimum, FAA commercial pilot ground instruction and pass the FAA 

Commercial Pilot written examination in addition

Appendix A

to completing the private pilot requirements. Since the aircraft cannot carry passengers or property, 

we feel we meet the intent of 61.113 Subparagraph (b) even though the intent of this application is to 

conduct a business.

14 CFR 91.109 Flight Instruction; Simulated instrument flight and certain flight tests

The regulation states that “No person may operate a civil aircraft that is being used for flight 

instruction unless that aircraft has fully functioning dual controls.”

The ME System ground-based control station consists of a small hand-held radio transmitter and 

while it does not offer a second set of “controls”, both the student and instructor can, and will, 

operate the single set of controls simultaneously. With both student and instructor having “handson” the controls during flight, we feel that this technique meets the intent 91.109 and provides an 

equivalent level of safety.

14 CFR 91.119 Minimum safe altitudes: General.

The regulation states that over sparsely populated areas the aircraft cannot be operated closer 

than 500 feet to any person, vessel, vehicle, or structure. Since the aircraft will be operating at a 

maximum of 400 feet AGL, we cannot comply with this requirement.

In order to provide an equivalent level of safety we will only fly over private property with a size of 

at least two acres with the permission of the owner of the property flown over. The aircraft will not 

be operated over congested areas or over any open air assembly of persons. The property owner 

will be briefed on the expected route of flight and the associated risks to persons and property 

on the ground. The aircraft will be operated at a low altitude allowing, if a power unit fails, an 

emergency landing without undue hazard to persons or property on the surface.

Therefore we maintain that due to the small size of the UA, the hazard to persons, vehicles and 

structures is minimal compared to manned aircraft, which should be considered in granting 

the exemption.

14 CFR 91.121 Altimeter settings.

The regulation requires that aircraft shall maintain cruising altitudes by reference to an altimeter 

setting available within 100 NM of the aircraft.

The UA will always fly below 400 feet AGL and will not need to maintain cruising altitudes in order 

to prevent conflict with other aircraft. An Above Ground Level altimeter measurement above the 

takeoff point is transmitted via radio from the UA on-board computer to the display screen held by 

the PIC, providing a constantly updated AGL readout.
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

14 CFR 91.151 Fuel requirements for flight in VFR conditions.

The regulation provides that no person may begin a flight in an airplane under day-VFR conditions 

unless there is enough fuel to fly to the first point of intended landing and to fly after that for at 

least 30 minutes. We feel the intention of this paragraph is to provide an energy reserve as a safety 

buffer for delays to landing. The UA is battery operated and the maximum duration of flight from a 

single battery charge is 18 minutes with a 20% reserve. Since the aircraft will never fly more than 3⁄4 

NM from the point of intended landing, a full battery charge at launch will ensure that we meet the 

reserve energy requirement of this paragraph. We request an exemption to the word “fuel” and ask 

for an equivalent interpretation with the word “energy”.

14 CFR Subpart E (91.401 - 91.417) - Maintenance, Preventive Maintenance, Alterations

The regulation provides that the operator is primarily responsible for maintaining the aircraft in an 

airworthy condition, including compliance with part 39 and 43. Paragraphs 91.407 and

91.409 require that the aircraft be “approved for return to service by a person authorized under

43.7” after maintenance and inspection.

It is our intention that the PIC perform maintenance and inspection of the aircraft and “be authorized 

to approve the aircraft for return to service.” As provided in the Pre-Flight Checklist in Appendix A, 

the PIC will ensure that the aircraft is in an airworthy condition prior to every flight and in addition 

conduct detailed inspections after every two hours of flight. Maintenance performed by the PIC is 

limited to repairing small cracks, replacing a propeller, checking electrical connections and updating 

software and firmware for the on-board computer. All other maintenance will be performed by 

the manufacturer or their designated repair facility. The PIC will document work performed in 

accordance with 91.417. We feel that due to the size, construction, and simplicity of the aircraft, the 

PIC can ensure an equivalent level of safety.

8900.227 Paragraph 16(c)(4) PIC Medical. and Paragraph 16(e)(1) Observer Medical.

This policy provides that both the PIC and VO must have a valid FAA second-class medical 

certificate issued under part 67 in order to perform as a pilot or observer. The UA maximum gross 

weight is 6.5 pounds, it is constructed of carbon fiber and plastic and the PIC is not on board. Both 

the PIC and the VO are required to be in VLOS. Given the unlikely event that both the PIC and VO 

become medically incapacitated while the aircraft is in flight, the UA will return autonomously to the 

site of launching and land without crew intervention.

Therefore, requiring the PIC and VO to meet the same medical requirements as a commercial pilot 

carrying passengers in a large aircraft is an unnecessary burden.

We propose that the minimum medical requirements for the PIC and VO be vision corrected to

20/20 and a valid, state issued driver’s license. The 20/20 vision requirement will ensure that the

PIC and VO can see and avoid air traffic; a licensed driver is medically qualified to operate a much 

larger vehicle.
AVANZA ADVERTISING

5465 NW 36 St., Ste. 100 

Miami Springs, FL 33166

www.AvanzaAd.com

APPENDIX A – FLIGHT MANUAL

FLIGHT RESTRICTIONS

a. No flight will be made with a UA Gross weight exceeding 55 pounds;

b. All operations must occur in FAA Class G airspace at no more than 400’ AGL, at an airspeed of 

no more than 50 knots and no further than 3/4 NM from the PIC; All operations must utilize a 

visual observer (VO). The VO and PIC must be able to communicate verbally at all times during 

a flight operation;

c. Operations will be restricted to flights over property with the permission of the property owner;

d. The PIC must have accumulated and logged, in a manner consistent with 14 CFR § 61.51 (b), a 

minimum of 100 flight cycles and 25 hours of total time as a UA rotorcraft pilot and at least ten 

hours logged as a UA pilot with a similar UA type;

e. All required permits will be obtained from state and local government prior to operation;

f. The ME System will not be operated over densely populated areas;

g. The ME System will not be operated at air shows;

h. The ME System will not be operated over any open-air assembly of people;

i. The ME System will not be operated over heavily trafficked roads;

j. The ME System will not be operated within 5 NM of an airport or heliport;

k. Operations will be restricted to day only and weather conditions equivalent to VFR;

l. The PIC will brief the VO and property owner about the operation and risk before the first flight 

at each new location;

m. No flight may be made without a successful Pre-Flight Inspection by the PIC before each 

operation to ascertain that the UA is in a condition safe for flight.

PREFLIGHT CHECKLIST

1. Remote controller, aircraft battery, and mobile device are fully charged.

2. Propellers are mounted correctly and firmly.

3. Micro-SD card has been inserted if necessary.

4. Gimbal is functioning as normal.

5. Motors can start and are functioning as normal.

6. DJI Pilot app connected to the aircraft.

TO REGAIN CONTROL AFTER LOST RADIO CONTACT

1. If radio contact is lost and not restored within 3 seconds, an automatic Return to Home feature 

is activated and will bring the UAV back to the PIC.