Exhibit 31.1

# **SECTION 302 CERTIFICATION**

I, Clark A. Marcus, Chief Executive Officer certify that:

1.          I have reviewed thisamendment to annual report on Form 10-KSB of Eye Care International, Inc.;

2.          Based on my knowledge, thisamendment to annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary tomake the statements made, in light of the circumstances under which such statements were made, not misleading with respect to theperiod covered by this amendment to annual report;

3.          Based on my knowledge, thefinancial statements, and other financial information included in this amendment to annual report, fairly present in all materialrespects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented inthis amendment to annual report; 

4.          The registrant’s othercertifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-14 and 15d-14) for the registrant and have:

a)          Designed such disclosurecontrols and procedures to ensure that material information relating to the registrant, including its consolidated subsidiaries, ismade known to us by others within those entities, particularly during the period in which this amendment to annual report is beingprepared;

b)          Evaluated the effectivenessof the registrant’s disclosure controls and procedures as of a date within 90 days prior to the filing date of this amendmentto annual report (the “Evaluation Date”); and

c)          Presented in this amendmentto annual report our conclusions about the effectiveness of the disclosure controls and procedures based on our evaluation as ofthe Evaluation Date;

5.          The registrant’s othercertifying officer and I have disclosed, based on our most recent evaluation, to the registrant’s auditors and the auditcommittee of registrant’s board of directors (or persons performing the equivalent functions):

a)          All significant deficienciesin the design or operation of internal controls which could adversely affect the registrant’s ability to record, process,summarize and report financial data and have identified for the registrant’s auditors any material weaknesses in internalcontrols; and

b)          Any fraud, whether or notmaterial, that involves management or other employees who have a significant role in the registrant’s internal controls;and

6.          The registrant’s othercertifying officers and I have indicated in this amendment to annual report whether there were significant changes in internalcontrols or in other factors that could significantly affect internal controls subsequent to the date of our most recentevaluation, including any corrective actions with regard to significant deficiencies and material weaknesses.

Date:  April 27, 2004

|  | /s/ *Clark A. Marcus*                  Clark A. Marcus Chief Executive Officer |
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