Unassociated Document


    


    
      	
              For
                Immediate Release

            	 
	 	 
	
              Press
                Contacts:

            	 
	
              Rick
                Szatkowski

            	
              David
                A. Kaminer

            
	
              NeoMedia
                Technologies, Inc.

            	
              The
                Kaminer Group

            
	
              +1
                (239) 571-3104

            	
              +1
                (914) 584-1934

            
	
              rszatkowski@neom.com

            	
              dkaminer@kamgrp.com

            


    

    


    Prentice
      Hall to Use NeoMedia’s qode to Link to Sales Force via Cell Phones;


    NeoMedia
      Completes $2.5 Million Funding Agreement with Cornell
      Capital

    


    FORT
      MYERS, Fla., Jan.8, 2007 - NeoMedia Technologies, Inc. (OTC BB NEOM), announced
      today that its patented qode®
      technology, which links users via cell phones to the Mobile Internet, will
      be
      used by Prentice Hall, a worldwide leader in text book publishing, to help
      communicate with its sales force. Prentice Hall is currently introducing
qode
      to its
      sales force at a national sales meeting in Phoenix. 

    


    Eric
      Frank, director of marketing, Business Publishing for Pearson Prentice Hall
      said
qode
      will be
      an “integral component” of the seven-day
      meeting at the J.W. Marriott. Prentice Hall, he said, will use qode
      as an
“ice-breaker” from the beginning of the meeting, and will have its sales staff
      enter daily contests through active personal interaction, all powered-by
qode.
      When
      the
      national sales meeting is over, he said, the Prentice Hall sales staff will
      take
qode
      with
      them, on their cell phones, as they work. Initially, they will use qode
      to
      receive sales tips and “talking points” on some 40 titles.

    


    “Our
      team
      is very excited about using qode
      in our
      internal and external marketing efforts,” Mr. Frank said, noting that sales
      staff “will also be enabled to demonstrate the interactive features of the
“Marketing: Real People, Real Choices 5/e,” text book

    


    The
      fifth
      edition of the popular marketing text, ”Marketing: Real People, Real Choices
      5/e” will be in distribution in January. The text, used annually by thousands of
      college students and hundreds of professors and instructors worldwide, includes
      a detailed description of NeoMedia’s launch of qode,
      including interviews with top executives. Prentice Hall also made a video about
      the qode
      launch,
      which was filmed at NeoMedia’s Fort Myers headquarters. Dr. Michael R. Solomon,
      visiting professor
      of Marketing, St. Joseph's University, Greg
      W.
      Marshall, professor of Marketing and Strategy in the Crummer Graduate School
      of
      Business, Rollins College, and Elnora W. Stuart, professor of Marketing and
      BP
      Egypt Oil professor of Management Studies at The American University in Cairo,
      wrote the fifth edition of the text. Through a special arrangement with Prentice
      Hall, the textbook will be made available for purchase through links on both
      the
      NeoMedia Technologies (www.neom.com)
      and
      qode (www.qode.com)
      Web
      sites.

    


    NeoMedia
      said the contract with Prentice hall is revenue-generating.

    


    NeoMedia
      - Cornell Capital in Funding Agreement

     

    NeoMedia
      also said that on December 29, 2006, it entered into a Securities Purchase
      Agreement with Cornell Capital Partners, LP, selling $2,500,000 of secured
      convertible debentures to Cornell which can be converted into shares of NeoMedia
      common stock. In connection with the transaction, NeoMedia also issued 42
      million warrants to Cornell with an exercise price of $0.06 per share, and
      repriced 210 million warrants held by Cornell to $0.04 per share. For a period
      of six months, NeoMedia has the right to redeem the repriced warrants on a
      cashless basis at a price of $0.12 per share.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    Charles
      W. Fritz, NeoMedia’s chairman and interim CEO, said that he and the company’s
      Board “are pleased that Cornell has stepped up to help us meet current and
      near-term obligations. Mr. Fritz said that a significant portion of the funds
      is
      expected to be used to repay some of NeoMedia’s obligations to silent partners
      assumed by the company in its acquisition of 12Snap AG in February 2006. 


     

    About
      NeoMedia Technologies, Inc.

    NeoMedia
      Technologies, Inc. (www.neom.com),
      is a
      diversified global company offering leading edge, technologically advanced
      products and solutions for companies and consumers, built upon its solid family
      of patented products and processes, and management experience and expertise.
      Its
      NeoMedia Mobile group of companies offers end-to-end mobile enterprise and
      mobile marketing solutions through its flagship qode
      direct-to-mobile-web technology and ground-breaking products and services from
      four of the leading mobile marketing providers in the U.S. and Europe. By
      linking consumers and companies to the interactive electronic world, NeoMedia
      delivers one-to-one, permission-based, personalized and profiled dialogue --
      anytime and anywhere.

    


    NeoMedia’s
      patented qode
      (www.qode.com)
      suite
      is
      an easy-to-use set of applications, including qode®reader
      and qode®window,
      which provide One Click to ContentTM connectivity for products, print, packaging
      and other physical objects to link directly to specific desired content on
      the
      Mobile Internet. qode®reader
      works with camera phones, letting users “click” on two-dimensional “smart codes”
to access the Mobile Web site to which the code is linked, while qode®window
      lets users reach the same destination by entering a key word, slogan, or product
      barcode number. 

    


    This
      press release contains forward-looking statements within the meaning of section
      27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
      Act
      of 1934. With the exception of historical information contained herein, the
      matters discussed in this press release involve risk and uncertainties. Actual
      results could differ materially from those expressed in any forward-looking
      statement.

    


    qode
      is a registered trademark, and qode®reader,
      qode®window and One Click to Content are trademarks of NeoMedia Technologies,
      Inc. Other trademarks are properties of their respective
      owners.