Exhibit 10.33

Pursuant to 17 CFR 240.24b-2, confidential information has been omitted in places marked [* * *] and has been filed separately with the Securities and Exchange Commission pursuant to a Confidential Treatment Application filed
with the Commission.

Keurig, Incorporated

55 Walkers Brook Drive

Reading, MA 01867

November 26, 2008

BY FEDEX 
NEXT DAY

Diedrich Coffee, Inc.

28 Executive Park, Suite
200

Irvine, CA 92614

Attention: J. Russell Phillips, CEO

Re: Royalty Alteration

Dear Russ:

This letter serves as notice by Keurig, Incorporated (Keurig) under Section 6.4.2 of the License and Distribution
Agreement dated July 29, 2003, as amended (as so amended, the Agreement), between Keurig and Diedrich Coffee, Inc. (Diedrich).

Specifically, Keurig gives notice that in light of the [* * *], Keurig is exercising its right to alter the Base Royalty Rate and, thereby, the Royalty Rate Schedule (as those terms are defined in the Agreement).

This adjustment will be effective on December 1, 2009 for all Diedrich K-Cups (as defined in the Agreement) shipped from and after
that date. The details of this royalty alteration are set forth in the attached Exhibit A which will replace the Royalty Rate Schedule set forth in Section 6.1.1 of the Agreement on the date of this notice.

If you agree to accept the royalty alteration, please sign the enclosed copy of this letter where indicated and return such signed copy to me at your
earliest convenience. If you do not so sign and return the enclosed copy of this letter within 60 days, (a) the current Base Royalty Rate, to the extent reduced by the volume incentive specified in the Royalty Rate Schedule set forth in
Section 6.1.1 of the Agreement on the date of this notice, shall remain in force for two years from the date on which you receive this royalty alteration notice and (b) the Agreement shall automatically terminate at the end of such two
years in accordance with the terms of Section 6.4.2 of the Agreement.



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Except as amended by this royalty alteration notice, all other terms and conditions of the Agreement
remain in full force and effect.

Very truly yours,

Keurig, Incorporated

/s/ Michelle Stacy

Michelle Stacy

President

Agreed to and Accepted:

Diedrich Coffee, Inc.



|       |  |                                                     
|------ |  | ----------------------------------------------------
|By:    |  | /s/ James R. Phillips                               
|Name:  |  | James R. Phillips                                   
|Title: |  | President/CEO, duly authorized Diedrich Coffee, Inc.



2



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Exhibit A

Royalty Alteration

Effective December 1, 2009, the Base Royalty Rate provided for
under Section 6.1.1 of the Agreement shall (1) equal [* * *] cents ($0.[* * *]) and (2) be reduced by a Volume Incentive in accordance with the Royalty Rate Schedule set forth below; provided, however, in the
case of the period from December 1, 2009, to the end of the Diedrich fiscal quarter in which such date falls, the Volume Incentive ([* * *] cents ($0.[* * *]) Base Royalty Rate in effect beginning December 1, 2009 will be reduced)
applicable to Diedrich during such fiscal quarter shall be the same as the volume incentive applicable to Diedrich on November 30, 2009 in accordance with the terms of the Agreement prior to giving effect to the increase in the Base Royalty
Rate set forth above. For all Diedrich fiscal quarters following the Diedrich fiscal quarter in which December 1, 2009 falls, the Volume Incentive and, therefore, the applicable Base Royalty Rate shall be calculated at the beginning of each
Diedrich fiscal quarter based on the Diedrich K-Cup unit shipment volume of the immediately preceding three calendar months, net of returns made within the Diedrich K-Cup BUBD (as such term is defined in the Agreement).



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