Employment Agreement between Eyeblaster Ltd. and Gal Trifon



 Exhibit 10.10 

 

 

 EMPLOYMENT AGREEMENT 

THIS AGREEMENT is entered into as of the
1st day of October, 2007, by and between Eyeblaster
Ltd. (the “Company”) and Gal Trifon, Israel I.D. number 013245006 (the “Employee”). 

WHEREAS: the Company desires to employ the Employee and the Employee desires to engage in such employment, on the terms and conditions hereinafter
set forth. 
 NOW, THEREFORE, in consideration of the respective agreements of the parties contained herein, the parties agree as
follows: 
  

	1.	Employment 

  

	 	(a)	The Company agrees to employ the Employee as CEO and the Employee agrees to be employed by the Company as CEO according to the terms and conditions hereinafter set
forth. 

  

	 	(b)	The Employee’s duties and responsibilities shall be defined by the Board of Directors. 


 

	 	(c)	Excluding periods of vacation and sick leave to which the Employee is entitled or required, the Employee agrees to devote total attention and full time to the business
and affairs of the Company and its subsidiaries or any other related or affiliated companies as required discharging the responsibilities assigned to the Employee hereunder. During the term of this Agreement, the Employee shall not be engaged in any
other employment nor engage actively in any other business activities or in any other activities which may hinder his performance hereunder, with or without compensation, for any other person, firm or company without the prior written consent of the
Company. 

  

	 	(d)	The Employee’s duties shall be in the nature of management duties that demand a special level of loyalty and accordingly the Law of Work Hours and Rest 5711 -1951
shall not apply to this Agreement. The parties hereto confirm that this is a personal services contract and that the relationship between the parties hereto shall not be subject to any general or special collective employment agreement or any custom
or practice of the Company in respect of any of its other employees or contractors. 









	2.	Salary 

  

	 	(a)	 The Company agrees to pay or cause to be paid to the Employee during the term of this Agreement a gross salary of 73,750 NIS, gross monthly salary, per
month (the “Base Salary”). The Base Salary shall be payable monthly in arrears, till the 9th
 day of each month. 


  

	 	(b)	All amounts payable hereunder shall be reviewed annually by the Supervisor. 


 

	3.	Hours of Work 

  

	 	(a)	Without derogating the above said in sec. 1(d), the Employee’s weekly working hours shall not be less than 42.5 hours per week, while working hours on Sunday to
Thursday shall not be less than eight and a half hours per day. Regular working hours shall be from 09:00 to 18:00 (including a break of 30 minutes). 

  

	 	(b)	The Company has flexible working hours. The Employee will be entitled, if he so desires, to work different hours from those of the regular working hours after
consultation with all his co-workers and after obtaining authorization from his Supervisor, and only upon his completing his full monthly quota of working hours, as are required by his position. The Employee shall also be required to work additional
hours and/or irregular working days, as may be required by the Company, from time to time. 

  

	 	(c)	Due to the nature of the work and the flexible nature of the working hours as detailed above, the Employee’s working hours will not be supervised. In addition, due
to the fact that the Company expects the Employee to work, in addition to the standard working hours detailed above, additional hours, a payment for 80 extra hours per month, on a global scale, is already included in the Base Salary. The Employee
will be required to obtain prior authorization in order to work more than his required monthly quota of additional working hours, and to report to his Supervisor if he works more than this average amount. 


 

	4.	Employee Benefits 

  

	 	(a)	The Employee shall be entitled to the following benefits: 

  

	 	(i)	Quarterly Bonus. The Company agrees to pay the Employee a quarterly bonus determined by the Supervisor based on predefined MBOs. The quarterly bonus and the MBOs
are discretionary, and may be changed from time to time. The Quarterly Bonus set for 2007 is $25,000 per quarter. 

  

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	 	(ii)	Yearly Bonus. The Company agrees to pay the Employee a yearly bonus based on Eyeblaster Inc.’s annual pretax earnings at each calendar year as stated in the
unified audited financial statements, as follows: 

  

	 	(1)	0.60% of Eyeblaster Inc.’s pretax annual earnings up to the expected earnings stated in Eyeblaster Inc.’s operational budget of that year.


  

	 	(2)	1.00% of Eyeblaster Inc.’s pretax annual earnings that exceed the expected earnings stated in Eyeblaster Inc.’s operational budget of that year.


  

	 	(3)	The yearly bonus shall be paid no later than March of each following year. 


 

	 	(4)	In any event of termination of employment (except in the case of termination for Cause as defined in sec. 7(a)(2) below, the Employee shall be entitled to receive a
relative part of the yearly bonus on the basis of the part of the year the Employee was employed. 

  

	 	(iii)	Sick Leave. The Employee shall be entitled to fully paid sick leave pursuant to the Sick Pay Law 5736 - 1976. 


 

	 	(iv)	Vacation. The Employee shall be entitled to an annual vacation of 25 working days per working year. 


 

	 	(v)	Manager’s Insurance. The Company shall insure the Employee in a Manager’s Insurance Policy (the “Policy”) in the name of the Employee upon
the start date and shall pay a sum up to l5.83% of the Employee’s Base Salary towards such Policy, of which 8.33% will be on account of severance pay and 7.5% on account of pension fund payments and on account of loss of working capacity
payments. The Company shall deduct 5% from the Employee’s Base Salary to be paid on behalf of the Employee towards such Policy. 

  

	 	(vi)	Further Education Fund Contributions. Upon the start date, the Company shall pay a sum equal to 7.5% of the Employee’s Base Salary and shall deduct 2.5%
from the Employee’s Base Salary to be paid on behalf of the Employee toward a further education fund. Use of these funds shall be in accordance with the by-laws of such fund. 


 

	 	(vii)	Lunch. The Company shall provide a meal allowance for the Employee on working days according to a meal plan to be established by the Company. The cost of the
meal allowance provided shall be considered part of the Employee’s taxable income. 

  

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	5.	Intellectuals Properties, Inventions, Patents, Etc. 

  

	 	(a)	Intellectuals Properties, Inventions, Etc. The Employee agrees that any and all systems, work-in-progress, inventions, discoveries, improvements, processes,
compounds, formulae, patents, copyrights and trademarks, made, discovered or developed by him, solely or jointly with others, or otherwise, during the term of his employment by the Company, and which may be useful in or relate to any business of the
Company and/or any subsidiary or affiliate of the Company shall be fully disclosed by the Employee to his Supervisor, and shall be the sole and absolute property of the Company, and the Company will be the sole and absolute owner thereof. The
Employee agrees that at all times, both during his employment and after the termination of his employment, he will keep all of the same secret from everyone except the Company and its duly authorized employees and will disclose the same to no one
except as required in good faith in the course of his employment with the Company, or by law, or unless otherwise authorized in writing by his Supervisor. 

  


	 	(b)	Patents. The Employee agrees, at the request of the Company, to make application in due form for United States Letters Patent and foreign Letters Patent on any
of such systems, inventions, discoveries, improvements, processes, compounds and formulae referred to in this Section, and to assign to the Company all of his right, title and interest in and to said inventions, discoveries, improvements, processes,
compounds, formulae and patent applications or patents thereon, and to execute at any and all times any and all instruments, and to do any and all acts necessary, or which the Company may deem desirable, in connection with such applications for
Letters Patent, in order to establish and perfect in the Company the entire right, title and interest in and to said systems, inventions, discoveries, improvements, processes, compounds, formulae and patent applications therefore, or in the conduct
of any proceedings or litigation in regard thereto. It is understood and agreed that all costs and expenses, including but not limited to reasonable attorneys’ fees, incurred at the request of the Company in connection with any action taken by
the Employee pursuant to this Section, shall be borne by the Company. 

  

	 	(c)	 Trade Secrets, Etc. The Employee agrees that he shall not, during or after the termination of this Agreement, divulge, furnish or make
accessible to any person, firm, corporation or other business entity, any systems, inventions, discoveries, improvements, processes, compounds, formulae referred to in this Section information and any trade secrets, technical data or know-how
relating to the business, business practices, methods, products, processes, equipment, clients’ prices or 



 

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other confidential or secret aspect of the business of the Company and/or any subsidiary or affiliate, except as may be required in good faith in the course of his employment with the Company or
by law, without the prior written consent of the Company, unless such information shall become public knowledge (other than by reason of Executive’s breach of the provisions hereof). 


 

	6.	Non-Competition; Solicitation 

  

	 	(a)	The Employee agrees that during his employment with the Company and for a period of 18 months after the Employee leaves the Company’s employ for any reason, he
shall not, without the written consent of the Company, directly or indirectly, either individually or as an employee, agent, partner, shareholder, consultant, option holder, lender of money, guarantor or in any other capacity, participate in, engage
in or have a financial interest or management position or other interest in any business, firm, corporation or other entity if it competes directly with any business operation conducted by the Company or its subsidiaries or affiliates or any
successor or assign thereof, nor will he solicit any other person to engage in any of the foregoing activities. Participation in the management of any business operation other than in connection with the management of a business operation which is
in competition with the Company or its subsidiaries or affiliates or any successor or assign thereof shall not be deemed to be a breach of this Section. The foregoing provisions of this Section shall not prohibit the ownership by the Employee (as
the result of open market purchase) of 1% or less of any class of capital stock of a corporation which is regularly public traded on any national securities exchange. 


 

	 	(b)	The Employee will not at any time during his employment with the Company and for a period of 18 months after the Employee leaves the Company’s employ for any
reason, solicit (or assist or encourage the solicitation of) any employee of the Company or any of its subsidiaries or affiliates to work for the Employee or for any business, firm, corporation or other entity in which the Employee, directly or
indirectly, in any capacity described in this Section, participates or engages (or expects to participate or engage) or has (or expects to have) a financial interest or management position. 


 

	 	(c)	If any of the covenants contained in this Section, is held by a court of competent jurisdiction to be unenforceable because of the duration of such provision, the
activity limited by or the subject of such provision and/or the area covered thereby, then the court making such determination shall construe such restriction so as to thereafter be limited or reduced to be enforceable to the greatest extent
permissible by applicable law. 

  

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	7.	Term and Termination 

  

	 	(a)	The term of employment under this Agreement shall commence as of the date of this Agreement and will continue unless terminated under the following circumstances:


  

	 	(i)	Disability. The Company may terminate the Employee’s employment after having established the Employee’s disability. For purposes of this Agreement,
“disability” means a physical or mental infirmity which impairs the Employee’s ability to substantially perform his duties under this Agreement which continues for a period of at least ninety (90) consecutive days. Upon
termination for disability, the Employee shall be entitled to severance pay required by law and prior notice. 

  

	 	(ii)	Cause. The Company may terminate the Employee’s employment for cause. “Cause” shall mean the termination of the Employee’s employment by the
Company for any of the reasons mentioned in sections 16-17 to the Severance Pay Law, 5723-1963 including, but not limited to, the following reasons : (i) conviction of any felony involving moral turpitude or affecting the Company or its
subsidiaries; (ii) embezzlement of funds of the Company or its subsidiaries; (iii) ownership direct or indirect, of an interest in a person or entity (other than a minority interest in a publicly traded company) in competition with the
products or services of the Company or its subsidiaries, including those products or services contemplated in a plan adopted by the Board of Directors of the Company or its subsidiaries; (iv) any breach of the Employee’s fiduciary duties
or duties of care to the Company (except for conduct taken in good faith); (v) any conduct (other than conduct in good faith) materially detrimental to the Company. If the employment of the Employee is terminated for Cause, then the Employee
shall not be entitled to prior notice and severance pay and shall be entitled only to the portion of the Manager’s Insurance Policy that was contributed by the Employee. 


 

	 	(iv)	Without Cause. each party shall be entitled to terminate this Agreement for any reason (without cause) provided prior notice is given. 


 

	 	(b)	Prior Notice: 


“Company” for the purpose of this Agreement shall include any related or affiliated companies, regardless of past,
present and future relocations of the employee within the Company. 
  

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 “Employment” for the purpose of this Agreement starts the day the Employee
joined the Company (and not the signing date of this Agreement). 
 Prior notice shall be given by each party to the other in
writing. The prior notice shall be 6 months (the “Prior Notice Period”). During the Prior Notice Period the Company shall continue paying to the Employee the Base Salary and all other benefits he is entitled to, including but
not limited to the right for stock options under any agreement with the Company. The Company shall be entitled in its sole discretion to end the employer-employee relationship and pay the Employee (only Base Salary) in lieu of prior notice. In such
a case it is agreed that the Employee shall be entitled to exercise his right to all of the Options (as defined in Eyeblaster Inc. ISOP) that their vesting dates occur during the Prior Notice Period. 

 

	 	(c)	Upon the termination of the Employee’s employment with the Company, other than for Cause (as defined in Section 7(a)(ii) above), the right to receive the
Manager’s Insurance Policy and the further education fund shall be automatically assigned to the Employee. 

  

	 	(d)	During the period following notice of termination by any party for any reason, the Employee shall cooperate with the Company and use his or her best efforts to assist
the integration into the Company’s organization of the person or persons who will assume the Employee’s responsibilities. At the option of the Company, the Employee shall during such period either continue with his or her duties or remain
absent from the premises of the Company. 

  

	 	(e)	In the event of any termination of his employment, whether or not for Cause and whatever the reason, the Employee will promptly deliver to the Company all documents,
data, records and other information pertaining to his employment or any proprietary information or the Company’s intellectual property, and the Employee will not take with him any documents or data, or any reproduction or excerpt of any
documents or data, containing or pertaining to his employment or any proprietary information or Company’s intellectual property. 

  

	8.	ISOP: 

  

	 	(a)	Subject to the provisions of the Eyeblaster Inc. ISOP (the “Plan”), Options shall vest and become exercisable according to the Vesting Dates set
forth in the Employee’s Options Agreement, provided that the Optionee is providing services to the Company on the applicable Vesting Date. Notwithstanding the provisions of the Plan, upon termination of the Employees employment, not for a
cause, the Employee shall be entitled to exercise his vested options until 10 years from grant date. 

  

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 However, the expiration of the option may change if the board of directors of Eyeblaster,
Inc. shall decide to change this right to one which is equal or preferable to the Employee (such as reversed-vesting, etc.). 
  

	 	(b)	Notwithstanding the above, upon the closing of a Change in Control event (as such term is defined below) or upon a Liquidation Event (as such term is defined below),
50% of any unvested Options held by the Optionee shall have their vesting accelerated and immediately exercisable and the remaining 50% shall be vested over the next 12 months. In the event of Employee’s involuntary termination by the Company
during the period of 12 months following a Change of Control, all (100%) unvested Options held by the Optionee shall have their vesting accelerated and immediately exercisable. 


“Liquidation Event” means: (i) any voluntary or involuntary liquidation, dissolution or winding up of the
Corporation, other than any dissolution, liquidation or winding up in connection with any reincorporation of the Corporation in another jurisdiction, or (ii) initial public offering of Eyeblaster inc.’s ordinary shares (an
“IPO”), or (iii) any Sale of the Corporation. “Sale of the Corporation” means (i) the sale of all or substantially all of the Corporation’s assets, (ii) the sale or transfer of the outstanding shares
of capital stock of the Corporation, or (iii) the merger or consolidation of the Corporation with another person or entity, in each case in clauses (ii) and (iii) above under circumstances in which the holders of the voting power of
outstanding capital stock of the Corporation, immediately prior to such transaction, own less than 50% in voting power of the outstanding capital stock of the Corporation or the surviving or resulting corporation or acquirer, as the case may be,
immediately following such transaction. A sale (or multiple related sales) of one or more subsidiaries of the Corporation (whether by way or merger, consolidation, reorganization or sale of all or substantially all assets or securities) which
constitutes all or substantially all of the consolidated assets of the Corporation shall be deemed a Sale of the Corporation. 

“Change of Control” means (i) the dissolution or liquidation of the Company or a merger, consolidation, or
reorganization of the Company with one or more other entities in which the Company is not the surviving entity, (ii) a sale of all or substantially all of the assets of the Company to another person or entity, or (iii) any transaction
(including without limitation a merger or reorganization in which the Company is the surviving entity) which results in any person or entity (other than persons who are shareholders or affiliates of the Company at the time the Plan is approved by
the Company’s shareholders) owning fifty percent (50%) or more of the combined voting power of all classes of stock of the Company. 
  

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	9.	Reserve Duty 

 The
Employee shall continue to receive the salary provided for hereunder during periods of military reserve duty. The Employee hereby assigns and undertakes to pay to the Company any amounts received from the National Insurance Institute as compensation
for such reserve duty service. 
  

	10.	Taxes 

 The Company
shall withhold or charge the Employee with all taxes and other compulsory payments as required under law in respect of, or resulting from, the compensation paid to or received by him/her and in respect of all the benefits that the Employee is or may
be entitled to. 
  

	11.	Notices 

 For the
purpose of this Agreement, notices and all other communications provided for in the Agreement shall be in writing and shall be deemed to have been duly given when personally delivered or sent by registered mail, postage prepaid, addressed to the
respective addresses set forth below or last given by each party to the other, except that notice of change of address shall be effective only upon receipt. 

The initial addresses of the parties for purposes of this Agreement shall be as follows; 

 

			
	The Company:        	  	 Eyeblaster, Ltd.
 25
HaCharoshet St.
 P.O Box 2041

Ra’anana 43656, Israel
 Attn: General
Council
  

	The Employee:	  	 Gal Trifon

____________

____________


  

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	11.	Miscellaneous 

  

	 	(a)	No provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to in writing and signed by the Employee
and the Company. No waiver by either party hereto at any time of any breach by the other party hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or
dissimilar provisions or conditions at the same or at any prior or subsequent time. 

  

	 	(b)	This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel, without giving effect to the rules respecting
conflict of law. 

  

	 	(c)	The provisions of this Agreement shall be deemed severable and the invalidity or unenforceability of any provision shall not affect the validity or enforceability of
the other provisions hereof. 

  

	 	(d)	This Agreement constitutes the entire agreement between the parties hereto and supersedes all prior agreements, understandings and arrangements, oral or written,
between the parties hereto with respect to the subject matter hereof. No agreement or representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made either party which are not expressly set forth in
this Agreement. 

  

	 	(e)	This Agreement shall be binding upon and shall inure to the benefit of the Company, its successors and assigns, and the Company shall require such successor or assign
to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform it if no such succession or assignment had taken place. The term “successors and assigns” as
used herein shall mean a corporation or other entity acquiring all or substantially all the assets and business of the Company (including this Agreement) whether by operation of law or otherwise. 


 

	 	(f)	Neither this Agreement nor any right or interest hereunder shall be assignable or transferable by the Employee, his beneficiaries or legal representatives, except by
will or by the laws of descent and distribution. This Agreement shall inure to the benefit of and be enforceable by the Employee’s legal personal representative. 


 

	 	(g)	The section headings contained herein are for reference purposes only and shall not in any way affect the meaning or interpretation of this Agreement.


  

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 IN WITNESS WHEREOF, the Company has caused this Employment Agreement to be executed by its duly authorized
officer and the Employee has executed this Agreement as of the day and year first above written. 
  

									
	Eyeblaster, Ltd.	 		 	Employee:
					
	By:	 	/s/ Nir Yaron	 		 	By:	 	/s/ Gal Trifon
	Name:	 	Nir Yaron	 		 	Name:	 	Gal Trifon
	Title:	 	COO	 		 		 	

  

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