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        Policy UpdatesNewsroomReoptimizationBIOGRAPHIESAF Senior Leaders      Core values are more than just slogansPublished April 3, 2014
            **WASHINGTON (AFNS) --**Air Force senior leaders recently released a video as part of an ongoing effort to communicate the importance of living and adhering to the service core values.
“Our core values are our first principles, and they guide everything we do – on and off duty; at home, in the office, and on the battlefield,” Secretary of the Air Force Deborah Lee James says in the video. “*Integrity* is the inner voice that leads us to do the right thing, even when it’s hard and even when no one is looking.”
“*Service before self* is the essence of our commitment to the nation ... it’s what binds us as Airmen and our warfighting team,” Air Force Chief of Staff Gen. Mark A. Welsh III says. “That commitment is found in the oaths we take, and is represented in large and small ways around our Air Force every day. Our core values are more than just slogans.”
“*Excellence in all we do* is all about passion,” Chief Master Sgt. of the Air Force James A. Cody says. “As Airmen, we must have an inner drive for continuous improvement, a drive that propels us as individuals and as a force into an upward spiral of performance and accomplishment. Core values matter.”*(Courtesy of Secretary of the Air Force Public Affairs)*CMSAF 



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