2006 Annual Report

Program of the Maine Public Utilities Commission
Introduction and Summary ..............................................1

Business Program............................................................5 

Residential Program ......................................................11

Low Income Program.....................................................15 

Building Operator Certification .......................................17

High Performance Schools Program...............................19

Education and Training Program ....................................21

Conclusion.....................................................................25

Table of Contents
The Maine Public Utilities Commission (MPUC) is pleased to present the 2006 

Efficiency Maine Annual Report for the fiscal year July 1, 2005 – June 30, 2006.

Efficiency Maine was established in 2002 by the Maine Legislature with the passing 

of “An Act to Strengthen Energy Conservation.” Efficiency Maine is a statewide effort 

to promote the more efficient use of electricity, help Maine residents and businesses 

reduce energy costs, and improve Maine’s environment. Efficiency Maine is funded 

by electricity consumers and administered by the Maine Public Utilities Commission. As 

detailed in 35-A M.R.S.A. §3211-A, Efficiency Maine’s four primary objectives are to:

1 Increase consumer awareness of cost-effective options for conserving energy;

2 Create more favorable market conditions for the increased use of efficient 

 products and services; 

3 Promote sustainable economic development and reduced environmental 

 damage; and

4 Reduce the price of electricity over time for all consumers by achieving reductions 

 in demand for electricity during peak use periods.

This annual report presents the 2006 highlights for the overall implementation of 

Efficiency Maine’s programs.

2006 Accomplishments:

In 2006, the groundwork and partnerships established over the previous three years 

paid off with tremendous results:

• 74,759 MWh annual savings

• $53.9 million lifetime economic benefits for installed equipment

• 2.7 to 1 program wide benefit-cost ratio

• $0.029 cents per kilowatt hour (kWh) for efficiency savings

• 700,000 compact fluorescent lightbulbs (CFLs) rebated

• 445 business projects completed

• 320,849 metric tons of lifetime carbon dioxide (CO2) emission reductions

After four full years of operation, Efficiency Maine is now a key partner for residential 

and business customers, fostering cost-effective electricity savings, reducing greenhouse gas emissions, and helping Maine businesses stay economically competitive. 

In essence, Efficiency Maine is now the statewide “efficiency utility,” in which 

electricity generation, and the associated financial and environmental impacts of 

consumption, are averted by thousands of individual energy efficient actions.1

Introduction and Summary

1

1 The term “efficiency utility” was first coined by our namesake organization and regional partner, Efficiency Vermont, based in Burlington, Vermont.

Program Savings

In 2006, Efficiency Maine offered six distinct programs 

encompassing a blend of education and incentives 

to influence residential and commercial customers to 

adopt efficient technologies. The programs include: 

Business, Residential, Low Income, Building Operator 

Certification, High Performance Schools, and Education 

and Training. Our program portfolio is designed to meet 

Efficiency Maine’s dual goals of market transformation 

(educating the public and marketplace about efficient 

options and where to buy and stock them) and resource 

acquisition (reducing electricity consumption immediately). In terms of accomplishments, the Business and 

Residential programs achieved the greatest savings for 

Efficiency Maine, 47% and 43% of lifetime MWh savings, 

respectively. Low Income and Building Operator 

Certification (BOC) programs each account for 5% 

of 2006 savings. No savings are claimed for the 

Education and Training programs due to the difficulty 

of estimating savings. None of the High Performance 

Schools projects in the pipeline were completed in 

2006; as such, no savings are claimed this year. 

Overall in 2006, Efficiency Maine saved 74,759 MWh, 

worth an estimated $53.9 million in lifetime economic 

benefits representing a 162% increase in savings from 

last year.2 Cumulatively since 2004, Efficiency Maine 

has saved 1,231,241 MWh of lifetime savings, which 

is equivalent to the annual electrical consumption of 

180,000 Maine homes.3 This growth in savings can 

be attributed to a number of factors; the foremost, we 

believe, is the combination of high energy prices in 

2006 and our aggressive winter advertising campaign 

in radio, print, and television for efficient compact 

fluorescent light bulbs (CFLs).

2 Lifetime economic benefits and the benefit-cost ratios are calculated by estimating the total lifetime electricity reductions of the efficient products 

multiplied by future avoided energy costs and adjusted for total program and participant costs all discounted to the present year.

3 The average Maine residential customer consumes 6,817 kWh per year. Energy Information Administration, 2004. http://www.eia.doe.gov/cneaf/electricity/esr/table12.xl
2

Program	 Annual	 Lifetime	 Efficiency	 Participant	 Lifetime	 Cost/	 Benefit/

MWH	 MWH	 Maine	 Costs	 Economic	 kWh	 Cost

Savings	 Savings	 Costs	 	 Benefits	 	 Ratio

Business 23,094 321,434 $4,197,219 $4,970,357 $23,148,193 $0.029 2.5 

Residential Lighting 39,047 296,760 $2,312,852 $2,653,124 $23,118,134 $0.017 4.7 

Low Income 5,934 37,141 $1,953,685 $0 $2,733,299 $0.053 1.4 

Building Operator Certification 6,684 33,418 $128,487 $3,078,900 $4,911,419 $0.096 1.5 

High Performance Schools* n/a n/a $115,724 n/a n/a n/a n/a 

Education and Training n/a n/a $166,381 n/a n/a n/a n/a 

Other Accounts** n/a n/a $347,753 n/a n/a n/a n/a 

2006 TOTAL 74,759 688,753 $9,222,101 $10,702,381 $53,911,045 $0.029 2.7 

Cumulative (2004-2006) 121,187 1,231,241 $23,075,668 $20,898,027 $86,609,036 $0.036 2.0

* No schools were officially completed in 2006; as such, savings are not claimed. 

** “Other Accounts” include state accounts and control charges, memberships and sponsorships.

Impacts of 2006 Efficiency Maine Programs

Low Income 5%

Residential

BOC 5%

Business

43%

47%

Efficiency Maine 2006 

Percent of Lifetime 

MWh Savings by 

Program

2004 2005 2006	

MWh

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

Efficiency Maine Annual MWh Savings

(2004 – 2006)

17,918

28,510

74,759
Total Lifetime Economic Benefits 

Percent of Benefits by County 

County Population as Percent of Total

Introduction and Summary continued

Since the inception of Efficiency Maine, cumulative 

savings have grown to 121,187 MWh, worth an estimated $86.6 million. During its tenure, the Efficiency 

Maine program has achieved a benefit-cost ratio of 

2 to 1 and delivered electrical savings at an average 

levelized cost of $0.036 cents per kWh. 

Geographic Equity

Efficiency Maine strives to balance market transformation goals for an energy efficient economy with 

resource acquisition of electricity savings today. We 

accomplish these different goals through a portfolio 

of programs developed to achieve different levels of 

savings objectives over time. One constant across 

all of our programs is a focus on geographic equity; 

in other words, we attempt to ensure that Efficiency 

Maine program opportunities and participation is 

proportionate by population statewide. 

As a result of our strategic investment in advertising 

and program delivery outreach, we were highly 

successful overall in ensuring that program lifetime 

economic benefits by county were proportionately distributed by population. For example, 12% of total 2006 

lifetime economic benefits from Efficiency Maine were 

generated in Penobscot County, which represents 11% 

of statewide population. It will always be difficult to 

ensure that our efficiency impacts are exactly proportional to population, however, as noted in the map we 

are mindful of this challenge. 

Improving Maine’s 

Environment

Efficiency Maine’s third primary objective as outlined in 

statute is to reduce environmental damage, which we 

achieve through reduced electricity consumption and 

associated CO2 emissions. The cleanest, most cost-effective, and environmentally sound kWh is the one that is 

never used. The year 2006 may well be remembered 

as the year global warming crossed over in the main3 

For 2006, total program wide benefits minus total program and participant costs 

resulted in an overall benefit-cost ratio of 2.7 to 1, which means every dollar 

invested in efficiency returned $2.70 in societal net economic benefits. In terms of 

yield (kWh saved per dollar invested), in 2006 Efficiency Maine generated savings 

at a levelized cost of $0.029 cents per kWh. This represents a 31% improvement in 

yield from our 2005 average cost of $0.042 cents per kWh saved.4 By comparison, 

a typical Maine residential standard offer electricity supply rate in 2006 was $0.084 

cents per kWh for residential and small commercial customers and $0.101 for large 

customers.5 Compared to the residential standard offer rate, investing in efficiency 

is 65% less expensive than purchasing new supply. These savings allow Maine residents and businesses to reallocate funds to meet other pressing needs.

4 Program reported costs and savings from 2004 to 2006 were re-analyzed for this year’s report and improvements were made in the tracking of participant incremental or 

 full costs. As such, differences in estimated savings and costs as reported in previous years may be present. 

5 Maine Public Utilities Commission, Residential /Small Commercial class and Large class electricity supply rates for the time period March, 2006 – February, 2007

2006 Lifetime Economic Benefits by County 

as Percent of Total Statewide Population

Statewide Total

Lifetime Economic Value= $99,352,163

statewide total

Lifetime economic benefits=$53,911,044
4

stream media from theory to accepted fact. Headlines 

from Maine and around the world presented scientific 

evidence of current impacts and future projections 

of climate change. Prior to the Industrial Revolution, 

atmospheric concentrations of CO2 were at 280 parts 

per million (ppm). Today, CO2 concentrations are at 

380 ppm. Over the past 400,000 years, temperature 

change has trended with changes in CO2 levels. 

Sadly, the scientific consensus is that climate 

change is underway.

Fortunately, Maine can be proud of its investment in 

Efficiency Maine which is already generating costeffective electric savings while at the same time 

avoiding the release of thousands of tons of carbon 

dioxide and other pollutants. Efficiency Maine, and 

all of our partners, are collectively making a big difference. In 2006, the lifetime impacts of Efficiency 

Maine’s electrical savings of 74,759 MWh averted the 

release of 320,849 metric tons of CO2.

6

Maine can be proud of these results, and cognizant 

that there is additional potential in the marketplace 

for further electric savings and emission reductions. 

Cumulatively, from 2004 to 2006, Efficiency Maine 

saved 573,561 metric tons of CO2, 357 tons of sulfur 

dioxide (SO2), and 134 tons of nitrogen oxide (NOx).7

This savings is the emission equivalent of 65 million 

gallons of gasoline, or 2,915 rail car loads of coal. 

Conclusion

Building partnerships, generating savings today, and 

preparing the marketplace for the efficient choices of 

tomorrow are the cornerstones of our approach. We 

are grateful for the support of the Maine Legislature 

and all of our partners, program participants, and 

Program Allies who together, are helping Maine 

accomplish great things. The remainder of this report 

presents a more detailed review of the individual 

programs, key accomplishments, and our projections 

for 2007 and beyond. 

2004 2005 2006	

$/KWh

$0.060

$0.050

$0.040

$0.030

$0.020

$0.010

$0.000

Efficiency Maine Program Wide 

Cost / KWh for Energy Savings

$0.049

$0.042

$0.029

2004 2005 2006	

TONS

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0

Metric Tons of Carbon Dioxide Savings

90,503

162,659

320,849

6 Emission estimates per MWh are based on Maine specific marginal emission rates reported in the “2004 New England Marginal Emission Rate Analysis.” 

 ISO New England, Inc. May, 2006. Page 16.

7 Carbon dioxide (CO2

) is the major contributor to global warming, S02 concentrations exacerbate or may cause asthma and respiratory illness, and NOx is a major contributor 

 

to acid rain and ground level ozone (smog).
In its third year of operation, the Efficiency Maine Business Program helped Maine 

businesses become more economically competitive and improved the working environment for Maine workers. In 2006, the program achieved savings of more than 

23,000 MWh, an increase of 92% from 2005. At the same time, overall program 

costs, including the costs paid for energy efficiency investments above and beyond 

the incentive, increased only 18% from last year. Not only do energy efficiency 

projects make sense in strict dollar terms, our past participants are reporting 

that the non-energy benefits of energy efficient equipment, such as better lighting, 

ventilation, and reduced noise, are increasing worker productivity and comfort. 

2006 Accomplishments:

• 23,094 MWh annual savings

• $23 million in lifetime economic value

• Benefit-cost ratio of 2.5 to 1

Businesses are learning that efficiency pays in many ways. When past participants 

consider another purchase, they call Efficiency Maine to understand their options and 

make sure their project qualifies. Nearly 15% of this year’s participants completed 

a project with Efficiency Maine last year. While repeat participants illustrate how 

well the program works with businesses, we have also been extremely successful 

at recruiting new businesses. In 2006, approximately 85% of our projects were with 

first-time participants. This trend indicates that the market potential for making new 

inroads into the business community and with first-time participants remains large. 

Efficiency Maine Business Program

Compared to 2005 the number of projects we 

completed increased substantially:

• Farm projects increased 200%. 

• Lodging facilities increased 70%. 

• Schools and colleges increased 65%. 

• Manufacturing facilities increased 62%. 

 

In 2006, total economic benefits attributed to the 

Business Program exceeded $23 million, while costs 

increased only slightly to $4.1 million. This represents 

a 200% increase in benefits from 2004 to 2006. 

A closer look at 2006 costs reveals that 54% of 

program costs, $4.9 million, were paid directly by 

the customers participating in the program. Program 

implementation, design, and delivery accounted for 

25% of program costs, $2.3 million. Direct incentive 

payments to customers represented 21% of program 

costs, $1.9 million. Overall, the benefit-cost ratio of the 

program is 2.5 to 1, representing a return of $2.50 for 

every $1.00 of program costs. 

By statute, Efficiency Maine must dedicate a minimum 

of 20% of overall program funds to small businesses, 

defined as those with 50 or fewer employees. Reaching 

out to the small business market is a more challenging 

and administratively expensive endeavor than serving 

the large business sector where one efficiency 

Benefits Costs

	 2004	 2005	 2006

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$0

Business Program Benefits vs. Costs

 (2004-2006)

$7,554,431

$3,294,150

$12,017,000

$3,558,976

$23,148,193

$4,197,219

“Efficiency Maine is a fantastic program. It is like 

having a partner to help us look at the big picture. 

With advice from Efficiency Maine, we can be 

confident that the decisions we are making will 

save money on our operating costs, and the incentives allow us to invest in the latest technologies for 

the benefit of our customers and co-workers.”

– Shawn Moody, Moody's Collision Centers

5
opportunity can generate large savings or a greater 

“yield” per efficiency dollar invested. Making inroads 

with the small business community often requires 

more targeted marketing, advertising, and field visits. 

Nevertheless, we feel serving this sector of the 

economy is vital as small businesses are typically the 

most cash constrained and least likely to adopt efficient technologies without the support of an incentive 

program. Of the $1.9 million paid out in 2006 to 

Business Program participants, 26% went to the 

small business market. Overall, across all Efficiency 

Maine programs, we estimate the expense associated 

with incentive payments, program delivery, marketing, and administrative costs represents 20% of total 

costs. 

Technology Promotion

As seen in the pie chart, lighting continues to represent 

the greatest efficiency opportunity in the business 

market, representing 42% of overall program savings 

in 2006. Custom projects at 29% include a blend of 

various technology types, of which most include lighting. 

Compressed air, at 16% of overall savings, is the third 

largest savings opportunity for business participants. 

The average estimated life for equipment rebated 

by the program is 14 years, which represents more 

than a decade of energy efficiency savings that would 

likely have been lost were it not for Efficiency Maine. 

Benefits Costs

$4,970,357

$2,255,807

 $1,941,412

 Benefits Participant Costs Program Delivery Costs Incentive Costs

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$0

2006 Business Program Benefits vs. Costs

$23,148,193

“It was valuable to have Efficiency Maine as 

a resource so we had the facts and figures and 

specifications outlined for us, and we were able 

to make informed decisions that supported the 

way we want to conduct business at Evergreen 

Subaru.” 

– Doug Weisz, Evergreen Subaru

2006 Business Program

MWh Savings by Technology Type

3.5%

3.4%

2.5%

2.5% 0.5% 0.2%

29%

42%

6

q Lighting

q Compressed Air

q Custom

q Agricultural

q Variable Frequency Drive

q HVAC

q Motor

q Other

q Technical Assistance

$9,167,576

Custom

Compressed 

Air

Lighting

16.5%
Program Allies

The Efficiency Maine Business Program relies extensively on the support and reference 

of Maine’s contractor and wholesale supply community to promote energy efficiency 

opportunities. These contractors and businesses, from wholesale distributors to individual 

electrical contractors, are referred to as “Program Allies” and are the cornerstones of 

the Business Program. Without the participation of these Program Allies, the Business 

Program would be unable to achieve the results it has to date. In 2006, the program 

expanded its relationships with participants, Program Allies, associations and the 

media. More than 400 vendors, suppliers, contractors and other efficiency professionals 

have signed on with Efficiency Maine as Program Allies since the start of the program.

An increasing number of Program Allies are building Efficiency Maine incentives into 

their proposals to customers and making reference to the program on their Web 

sites and in their advertising. In fact, in response to the work of Efficiency Maine, 

one Program Ally started a company that sells high efficiency industrial process fans 

because he saw a market opportunity not met by other suppliers. Another example, 

Sysco, a major wholesale supplier to the restaurant and food sector industry, proactively approached Efficiency Maine to identify ways to help cross-market the 

program directly with Sysco customers. All of this is evidence of the important role 

Efficiency Maine plays in creating jobs and improving the economic conditions in 

Maine through the promotion of cost-effective energy efficiency projects. 

Increasingly, Program Allies are:

• Inviting Efficiency Maine staff to meet with their customers;

• Asking Efficiency Maine to provide training for their employees; and

• Including us in counter days and other opportunities to meet their customers.

In 2006, Efficiency Maine participated in:

• 38 trade shows • 31 training sessions • 42 speaking engagements

Efficiency Maine Business Program continued

Associations

In 2006 the Efficiency Maine Business Program made 

a particular effort to work closely with trade, industry 

and business associations. Associations welcome the 

opportunity to inform their members about ways to 

both save money and improve worker productivity. 

Efficiency Maine’s inclusion in association newsletters 

and mailings is often received as a tacit endorsement 

from the association, an organization trusted by its 

members. Businesses and schools are influenced by 

what their peers and competition are doing, which 

makes these types of articles particularly valuable in 

influencing decision makers. 

In 2006, Efficiency Maine:

• Placed 17 articles in association newsletters;

• Made 4 targeted mailings to association 

 mailing lists; and

• Coordinated 5 presentations through associations. 

Efficiency Maine Field Staff Tim Clark (left) with Greg 

and John Ingraham of Gold Top Farm in Knox, Maine. 

7
Media

In addition to our targeted marketing 

through associations and Program Allies, 

the Business Program includes a strong 

public relations component through story 

placements in statewide media. News 

releases profile various businesses that 

work in partnership with Efficiency Maine 

to lower electricity usage and costs. 

Media outlets are targeted 

based on ten different 

geographical zones to 

assure broad coverage 

across the state. The 

news releases bring positive 

recognition to participating 

businesses for their efforts, 

and make other businesses 

aware of Efficiency Maine 

through real-life success stories. 

A variety of scenarios are portrayed so that business audiences 

of all types can see the potential benefits. 

Contact information is always included in 

the news releases — and usually published 

— to make it easy for interested businesses 

to learn more. This focused effort ensures that 

the Efficiency Maine program opportunities are well 

known throughout the state. 

In 2006, our media efforts resulted in:

• Approximately 34 stories appeared in print and broadcast media throughout the state.

• Placements in special newspaper inserts published by the Maine Department of Agriculture and the Small Business Administration.

• A Smith’s Farm article was featured in the Bangor media and in the Potato News industry journal in July 2005.

• In September 2005, the Maine State Ballet project was featured in Falmouth area weeklies.

• A story about Jackson Lab in Bar Harbor was publicized in September 2005, and in November of that year a series of energy saving tips 

 for businesses appeared in various weeklies throughout the state.

• In June 2006, Graves Shop N’ Save was featured in Aroostook County’s Star Herald.

8
Efficiency Maine Business Program continued

The downtown branch of Bangor Savings 

Bank was a prime candidate for Efficiency 

Maine upgrades. The building’s inefficient 

26-year-old ventilation system had essentially failed, leaving the bank with little 

ability to control the heating or cooling. 

Bill Pelkey, Assistant Vice President and 

Facilities Manager for the bank, learned 

about Efficiency Maine through Program Ally 

Mechanical Services, Inc. of Portland, a full 

service HVAC contracting firm. 

Estimated Energy Benefits

Project Cost: $70,619

Efficiency Maine Incentive $21,703

Estimated Annual Savings $20,658

Estimated Lifetime Savings $206,580

Bangor Savings Bank, Bangor

In the first month following installation of energy efficient HVAC equipment the bank saved $1,200 on its 

electric bill. Pelkey noted that the Efficiency Maine 

process was easy and fast. “It was a very quick process; 

even the paperwork was simple. Now the temperatures 

in the building are more comfortable, and the employees 

are much more content.” 

The Burnham and Morrill (B&M) plant has been a Portland landmark since it was 

built in 1913. With the help of Efficiency Maine Program Ally First Energy Group, 

B&M’s 145 employees are now working under energy efficient lights. B&M plant 

Project Engineer Glenn Jameson observed, “The difference in lighting in the warehouse, the production area, the labeling area and the office is tremendous – a big 

improvement. We have more light, better color rendition and reduced glare.” Plant 

Manager Don Gower observed, “More light, less money – that works for us!”

Estimated Energy Benefits

Project Cost: $80,865

Efficiency Maine Incentive $14,516

Estimated Annual Savings $9,039

Estimated Lifetime Savings $135,590

B&M Baked Beans, Portland

“Our variable frequency drive project has been a 

huge energy saver for us and has prompted us to 

continue to look for more ways to save electricity 

in the future by taking advantage of the new 

technology in motors, drives and lighting.”

– Bob Stanley, Jasper Wyman & Sons

“We plan to work with Efficiency Maine on future 

projects not only to lower our electricity costs, 

but to create better working conditions and help 

conserve this beautiful state we live in.”

–Lenny Bourgoin, 

Senior Electrical Supervisor, L.L. Bean 

Case Study Examples

9
Looking Ahead

Like any good business, the Efficiency Maine Business Program is constantly reviewing operating procedures and looking for ways to improve 

program design and delivery. In 2007, the program will implement structural changes to improve the customer experience and, we believe, 

increase the yield of MWh savings per rebate dollar invested. In 2007, we will merge the small and large business program offerings into a 

single set of services and incentives available to large and small businesses, non-profits, and municipal sectors. A single list of qualified equipment and guidelines will be offered. The change is driven by our market observations, comments from various Commission level proceedings, 

and feedback from equipment suppliers and customers who want to see an application process that is uniform and easy to navigate. By merging 

our program offerings into a single set, we feel this change will further assist our Program Allies as they work in the marketplace and promote 

Efficiency Maine incentive opportunities to their clients, from major corporations to small grocers. In addition, we plan to introduce incentives for 

new technologies and eliminate incentives for equipment that is now well-established in the market and has become the new baseline technology. 

Finally in November of 2006, we received the results of an independent third party evaluation of the Efficiency Maine Business Program. The 

evaluation addressed program design, delivery, and accuracy of claimed savings. We will use the results of the evaluation to help inform further 

program design changes that we need to address during 2007 and beyond. 

Statewide Total

Lifetime Economic Value= $99,352,163

efficiency Maine 2006

business program

10

Program Allies

Program Participants
The Efficiency Maine ENERGY STAR® Residential Lighting Program issued rebates 

for more than 700,000 efficient lighting products in 2006, a 500% increase from 

last year. While this growth is impressive, the market potential for further sales of 

efficient lighting products remains large. 

2006 Accomplishments:

• More than 700,000 efficient lighting products rebated, 

an increase of over 500% since 2005

• 39,047 MWh annual savings

• $23 million in lifetime economic value

• Benefit-cost ratio of 4.7 to 1

• Creative marketing campaign leveraged an additional $400,000 

from a major electricity provider for program advertising

• 72% increase in retail partners over 2005

Since its inception in 2003, the Residential Lighting Program has educated consumers 

about the economic and environmental benefits of using efficient lighting products. 

During 2006, the program offered instant cash rebates of $2.00 per compact fluorescent light bulb (CFL) package and $12 per qualified light fixture at participating 

stores. CFL bulbs last up to seven years and represent approximately $50 in lifetime 

savings compared to traditional incandescent bulbs. The program supports retail 

partners by providing a number of marketing materials including coupons, stickers, 

banners, and posters, and staff training on the use and benefits of efficient lighting. 

ENERGY STAR® Residential Lighting Program

Benefits Costs

2004	 2005	 	 	 	 2006

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$0

Residential Lighting Benefits vs. Costs

 (2004-2006)

$1,863,448 $921,407

$2,631,000 $1,631,000

$23,118,134

$4,965,976

Courtesy of

Philips Lighting

and

A Program of the

Maine Public Utilities Commission

Business Program

Business Program

Label applied to CFLs sold in Hannaford Bros. stores

11
Program MWh savings have increased more than 800%, from approximately 4,000 

MWh in 2004 to 39,000 MWh in 2006. This change represents an increase in lifetime economic benefits from approximately $1.8 million in 2004 to $23 million in 

2006. Comparably, program costs, which include the estimated incremental cost for 

the efficient product paid directly by the consumer above and beyond the rebate, 

have increased at a much lower rate, from approximately $1 million in 2004 to $5 

million in 2006. 

The significant increase in the benefits of the Lighting Program are attributed to several factors. First, manufacturers are selling more CFLs in multi-packs. As such, while 

in the past the Efficiency Maine incentive per CFL package may have been applied 

to a single bulb package, today, in many places multi-packs of 2 to 10 bulbs per 

package are common. Therefore, the Efficiency Maine rebate dollars are stretched 

further as we offer our incentives on a per package rather than a per bulb basis. 

Second, Efficiency Maine made great inroads into the supermarket channel and was 

able to promote CFLs without requiring the customer to fill out a rebate form. This 

retailer “markdown” incentive strategy lowers program administrative and per unit 

rebate costs and greatly increases sales due to the high volume marketplace. Finally, 

it appears that higher energy prices and more frequent media reports about global 

warming have created a constituency interested in saving money and reducing 

greenhouse gas emissions. As such, we believe Maine residents were more 

receptive to Efficiency Maine’s promotions and large advertising campaign. 

In 2006, we experienced a 72% increase in our retail partners from 162 to 296. 

Today, Efficiency Maine is working with the full range of retailers from local hardware stores to large national chain retailers, and we believe a majority of these 

retailers would not stock the quantity and selection of efficient lighting products 

were it not for the support of Efficiency Maine. 

As mentioned earlier, this year we added supermarket retailers, Hannaford Bros. and 

Shaw’s, to our list of partners allowing Efficiency Maine to introduce efficient lighting 

to a different market and attract many first-time buyers. These two supermarket 

chains were responsible for the sale of nearly 185,000 CFL bulbs by using “markdown” incentives, which offer CFLs at a special price without using rebate coupons. 

This approach creates a lower per-unit rebate cost than paper coupons and 

Shaw’s Supermarket, 2006 CFL Promotion contributes significantly to the higher benefit to cost ratios for this year.

“We have a good partnership with Efficiency 

Maine. The field representatives are very knowledgeable, responsive and open to new ideas. We 

hear from the reps on a regular basis, and they’ve 

been a great help to my store managers and staff. 

The training provided by Efficiency Maine has 

been excellent as well, and that’s really helped us 

to be successful with the program in our stores.”

- Jeff Aubuchon, Owner Aubuchon Hardware

12
Save a Watt 10% Challenge Campaign 

Capitalizing on the threat of looming winter electricity shortages and record 

high energy prices, the program teamed with the Governor’s Office of Energy 

Independence and Security and Constellation Energy Commodities Group 

(Constellation) to secure additional free advertising funds. At the time, Constellation 

was the electricity supplier for most of Maine’s residential and small business 

consumers. High electricity prices and concerns about supply shortages following 

Hurricanes Katrina and Rita made reducing electricity a common interest for all 

parties. The publicity campaign launched in November was called “The Save A 

Watt 10% Challenge” and was the first of its kind in the nation in which a for-profit 

competitive electricity provider voluntarily donated funds to an efficiency program to 

reduce electricity use during the critical winter months. 

Constellation contributed more than $400,000 of which $50,000 was used for prize 

money to consumers who saved 10% or more on their 2006 January, February, or 

March electricity bills compared to 2005. The prizes along with ways to save energy 

through the use of CFL bulbs were promoted by Efficiency Maine on TV, radio and 

in print. For the first time, Maine consumers were bombarded with a multimedia 

campaign to make them more conscious of their energy use. As a result, normalized 

for weather differences, over 150,000 customers per month trimmed their energy 

use by more than 10% compared to the same period last year. During the campaign, 

Mainers bought more than 300,000 energy efficient lightbulbs.

ENERGY STAR® Residential Lighting Program continued

Statewide Total

Lifetime Economic Value= $99,352,163

efficiency Maine 2006

energy star residential lighting program

13
This support to the program is evidenced by the 

words of our retail partners: 

“...Soon we were adding a wider variety of bulbs 

for consumers to use in recessed lighting, floodlight fixtures and 3-way varieties. We added 

selections in larger quantities because the consumers were requesting it....We are proud to be 

participating in a program that benefits us all.”

– Andrea Drillen, Drillen True Value

Looking Ahead

While 700,000 CFLs sounds impressive, there is definitely room to grow. We estimate that there are over 15 million light sockets in Maine 

homes, so for 2007 we will continue to promote CFLs with some changes. Effective January 1st, 2007, we will reduce rebates from $2.00 to 

$1.50 per package. Rebates for fixtures will remain the same, at $12 per fixture, as sales of this product are still modest. A special limited offer 

promotion of super-efficient light emitting diode (LED) Holiday Lights will be ongoing from October – December 2006 and will be capped off with 

donations of LED Holiday Lights for ten towns throughout the state as a way to generate publicity and awareness of efficient products in general 

and Efficiency Maine. A formal evaluation of the program is currently underway, from which we expect results that will help us further refine the 

program design. As part of the ongoing Docket 2006-446, we are investigating other potential program opportunities to help advance energy 

efficiency in the residential market. 

Steve Granholm, Efficiency Maine field representative, 

helping a customer. Home Depot, Auburn, Maine.

14

2006 Residential Lighting Program

Benefits vs. Costs

Benefits Costs

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$0

$23,118.134

$2,653,124

Benefits Participant Costs Program Delivery Costs Incentive Costs

$1,384,684

 $928,167

$4,965,975
Efficiency Maine’s Low Income Appliance Replacement Program was implemented 

in collaboration with the Maine State Housing Authority (MSHA) and the state’s 

Community Action Programs (CAPS) to reduce low income electric bills through 

energy efficiency. 

2006 Accomplishments:

• 5,934 MWh annual savings

• $2.7 million in lifetime economic value

• Benefit-cost ratio of 1.4 to 1

The program goals are to reduce the financial burden of electric utility bills through 

the installation of energy efficient refrigerators and compact fluorescent light bulbs 

(CFLs) for qualified households. Low income customers pay a disproportionately 

larger share of their income on utilities when compared to other customers. As 

such, energy efficiency represents an important and achievable household economic opportunity for low-income families. Refrigeration and lighting combined can 

account for up to the 20% of total electricity use in a home. By targeting these two 

end-uses, we have the potential to generate significant savings and alleviate some 

financial stress for low-income families. Under a federally funded program, MSHA 

and CAPs were already providing weatherization and fuel assistance services to 

qualified low income customers. Eligible households are those with income levels 

at or below 150% of the poverty line, equivalent to $30,000 in household annual 

Low Income Appliance Replacement Program

income for a family of four. By working within the preexisting program, Efficiency Maine was able to reduce 

the administrative and program delivery costs by 

providing additional funding for the refrigerator and 

CFL exchange service. Efficiency Maine supplements 

the program through a memorandum of understanding 

(MOU) with MSHA under which CAP trained and certified

energy auditors address electrical saving opportunities. 

When auditors replace refrigerators, they also install 

energy efficient CFLs in locations where they will 

provide the greatest energy savings. 

Benefits Costs

	 2004	 2005	 2006

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0

Low Income Appliance Replacement Program

Benefits vs. Costs

(2004-2006)

$1,270,850

$1,100,000

$2,684,122

$1,480,328

$2,733,299

$1,953,685

Mike Butler, Energy Auditor, 

Community Concepts Inc., installing a CFL bulb 

for a low-income customer.

15
This year, Maine’s CAPs delivered more than 2,500 

refrigerators and 30,000 CFLs (a 67% increase over 

last year) to low income customers. Altogether, the 

refrigerators and efficient lights are estimated to save 

each customer more than 2,000 kWh per year. The 

lifetime economic benefits of the program increased 

115% from $1.3 million in 2004 to $2.7 million in 

2006. For the same time period, overall program costs 

increased 77% from $1.1 million to $1.9 million. The 

program is cost effective with a benefit to cost ratio 

of 1.4 to 1. By statute, Efficiency Maine is charged to 

spend 20% of total efficiency funds on low-income 

programs. In 2006, we spent 21%. 

Efficiency Maine also partnered with the State 

Planning Office, the Maine Office of Energy 

Independence and Security, and MSHA to implement 

Operation Keep ME Warm. For its part, Efficiency 

Maine provided more than 11,000 CFLs to the 

homes that participated in the volunteer 

weatherization program. 

Looking Ahead

For 2007, we plan to continue our partnerships with 

MSHA and the CAP agencies. We also intend to further

diversify our program delivery by expanding our partnerships with local, state or federal agencies, allowing 

the program to reach other low income residents in 

the most cost-effective way.

Benefits Program Costs

Benefits Costs

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0

2006 Low Income Appliance Replacement

Benefits vs. Costs

Statewide Total

Lifetime Economic Value= $99,352,163

efficiency Maine 2006

appliance replacement program

16

$2,733,299

$1,953,685
As any homeowner knows, shutting off lights and turning down the thermostat 

saves money with little to no inconvenience. This common sense understanding is at 

the core of Efficiency Maine’s Building Operator Certification (BOC) program, which 

trains facility managers to identify energy efficiency opportunities through the use of 

advanced building equipment controls and the installation of energy efficient equipment. Oftentimes, huge energy savings are identified simply through the low-cost 

application of better management and control of existing equipment. 

2006 Accomplishments:

• 6,684 MWh annual savings

• $4.9 million in lifetime economic value

• Benefit-cost ratio 1.5 to 1 

The program, provided in cooperation with the Northeast Energy Efficiency 

Partnerships (NEEP), is an eight-day course offered over a four-month period. The 

program provides facility managers training to improve energy efficiency, reduce 

maintenance costs in their facilities and enhance building occupant comfort. 

Certified building operators demonstrate competence in evaluating building energy 

consumption, HVAC energy inspection, lighting surveys, indoor air pollutant sources 

and pathway locations, and facility electrical distribution. An evaluation of the program documented average energy savings in municipal buildings of close to 100 

MWh per year as a result of changes implemented by program graduates. The 

Building Operator Certification

course also provides information on non-energy issues 

such as indoor air quality and occupant comfort. The 

BOC program also supports other Efficiency Maine 

programs by educating students on the variety of other 

resources and incentives available at Efficiency Maine. 

Since the start of the program in 2002, Efficiency 

Maine has provided 15 BOC courses across the state. 

Course locations include Portland, Bangor, Presque 

Isle/Houlton, Calais, York, Augusta, Auburn, Orono, and 

Old Town. Approximately 318 students have graduated 

from the program. A majority of the past participants 

were employed as facility managers at state and local 

buildings and received the training free of charge. 

Sixty people participated in the BOC program in 2006 

of which 38% are responsible for facility management 

of K-12 schools.

Facilities operated by this year’s course graduates are 

expected to save 6,684 MWh per year, for an estimated 

$4.9 million in lifetime economic savings. This program 

is cost effective with a benefit to cost ratio of 1.5 to 1.

Benefits Participant Costs Program Delivery Costs

Benefits Costs

$6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

$1,000,000

$0

2006 Building Operator Benefits vs. Costs

17

$4,911,419

$3,207,387

$3,078,900

$128,487
Alan Mulak, P.E.,2nd from right, with 100 BOC class participants, 

Sanford, Maine

Statewide Total

Lifetime Economic Value= $99,352,163

efficiency Maine 2006

Building operator certification

Looking Ahead

For 2007, Efficiency Maine will provide two BOC Level I and two more advanced BOC Level II courses. BOC Level II classes teach advanced topics 

that allow facility managers to master the skills needed to run their facilities in the most efficient way. Additionally, Efficiency Maine will advertise the 

classes to the private sector and increase tuition charges to help offset program costs.

18
New construction presents a perfect opportunity to maximize lifetime benefits from 

energy efficiency investments. When efficiency is not considered in the design and 

construction stage, these “lost opportunities” become more expensive if not impossible to address at a later date. To address this common problem, Efficiency Maine’s 

High Performance Schools Program seizes upon opportunities for efficiency gains 

that occur in the construction of new schools. The Program’s goals are to reduce 

energy consumption, lower operation and maintenance costs, and improve occupant 

comfort. The Program provides financial and technical assistance to new schools to 

pursue better designs and install more efficient equipment. The Program is a partnership of the Maine Department of Education (MDOE), Bureau of General Services 

(BGS), the Maine School Management Association (MSMA), and the United States 

Department of Energy. By addressing efficiency at the inception of the construction 

project, schools will save hundreds of thousands of dollars in avoided energy 

expenditures over the building’s lifetime. 

For 2006, the Program is not reporting any energy savings as none of the pipeline 

school projects were completed. For 2007, we anticipate reporting energy savings 

for at least ten schools. 

2006 Accomplishments:

• Statewide awareness and participation increased

• Adopted a higher efficiency standard known as the “Maine Benchmark”

New Schools

Five to ten new public schools are built in Maine each year. Since these buildings 

are in use an average of fifty years, building them with energy efficiency in mind 

will avoid many years of higher than necessary operating costs. However, given 

that new school construction budgets are limited, oftentimes slightly more expensive 

efficiency measures are omitted due to either a lack of resources or limited awareness. 

The Program fills this gap by providing technical support and financial incentives, 

up to a maximum of $100,000 per school, to capture available savings through a 

multi-year partnership. 

Maine High Performance Schools Program

19

Higher Standards

During the past year, the Program adopted a new 

higher efficiency standard known as the “Maine 

Benchmark” that exceeds the minimum BGS requirements for energy efficiency by 20%. By repeatedly 

raising the efficiency bar, the Program searches out 

new technologies that marry energy efficiency with 

occupant comfort to improve the learning environment 

for Maine children.

Additionally, working with Maine’s architectural and 

engineering community yields program benefits that 

are undoubtedly carried over into other building sectors 

as knowledge and skills gained from school projects 

are applied to other projects. Since its inception, the 

Program has sub-contracted with a design firm to 

serve as Program Technical Advisors (PTAs) to help 

facility managers and architectural and engineering 

firms adopt the higher standards. This relationship 

has strengthened the Program by fostering a team 

approach whereby program participants look to the 

PTAs as partners, not as a barriers. Through their effort 

and hard work, the majority of firms designing Maine 

schools have agreed to include additional energy 

savings items in their designs that will save taxpayers 

hundreds of thousands of dollars in energy costs. Of 

course, the real winners will be the students attending 

efficient schools and their parents. 
Looking Ahead

For 2007, we estimate a total of ten schools currently 

under construction will be completed, resulting in an 

estimated annual savings of 1,632 MWh and more 

than 100,000 gallons of heating oil. Towns where 

schools will be completed in 2007 include: Lincolnville, 

Portland, Scarborough, Auburn, Augusta, Hallowell, 

Paris, Lewiston, Hiram, and Waterboro. The Program 

has also enrolled 14 other schools to be constructed 

across Maine. As a preview, the investment in the 

Scarborough High School, which opened in August of 

2006, is projected to save more than $52,000 per year 

in energy costs. 

Patricia Conant, Scarborough High School principal 

reports that, “The school’s lighting upgrades alone will 

save us as much as $22,123 in electric costs a year. 

The High Performance Schools Program really helped 

us construct an environment that is ideal for our 

students to learn and great for our budget.” 

High Performance Schools participant. Cony High School, Augusta, Maine

Variable frequency drive on high performance motors. 

Cony High School, Augusta, Maine

Energy efficient lighting. Cony High School, Augusta, Maine

20

Sharon Reishus, Maine Public Utilities Commissioner, 

Kurt Adams, Maine Public Utilities Chairman, and 

Scarborough Board of Education President, 

Robert Mitchell, celebrate the opening of the new 

Scarborough High School. Photo Credit: 

The Forecaster.
Maine Public Service’s BE Energy Wise Program (BEEP) 

includes two components. One educates students 

about energy issues in the schools, and the other 

provides a broader overview of societal energy issues. 

Maine Public’s “Energy Eagle Patrol” is similar to the 

MEEP “Energy Patrol” in that a team of students raises 

awareness of energy issues in schools by distributing 

energy efficiency information and reminding fellow 

students and teachers to turn off lights. The patrol 

program includes presentations on how to read electric meters, the advantages of fluorescent lighting, and 

understanding the energy use of computers. During 

2006, the Maine Public Service Company program 

conducted 81 educational presentations and reached 

over 1,782 students.

Efficiency Maine’s Education and Training Programs introduce grade school students 

and professionals to the issues related to electricity production, consumption, and 

efficiency. In an exciting way, the classroom education programs introduce electricity 

and energy efficiency directly to 4th through 8th grade classes throughout Maine. 

The professional training programs target contractors and facility managers through 

specialized workshops about energy efficient options and relevant Efficiency Maine 

incentive programs. In 2006, the program taught 270 professionals and 7,782 

students in classes from Fort Kent to Kennebunk. Currently, we do not quantify 

energy savings that may result from these training programs. Rather, Efficiency 

Maine views these investments as helping to meet long term market transformation 

goals for an energy efficient economy.

2006 Accomplishments:

• 7,782 4th through 8th grade students participated in energy education classes

• 270 professionals attended introductory to advanced energy efficiency classes

• Statewide delivery of education and training opportunities 

School Energy Education Program

Efficiency Maine provides financial support for two education programs serving 4th 

through 8th grade teachers and students throughout Maine. With the support of 

Efficiency Maine, the Maine Energy Education Program (MEEP) serves students in 

central and southern Maine, while Maine Public Service’s BE Energy Wise Program 

(BEEP) serves students in northern Maine. The programs provide students with 

information on electricity production, its use and conservation at home and at 

school, and the effects of energy use on the environment and the economy. We 

believe the lessons learned in school spill over into the home, improving energy 

awareness and thus contributing to increased participation in other Efficiency 

Maine incentive programs. 

The MEEP program combines general awareness classroom training activities with 

practical skills that allow students to monitor their school building’s energy use. It 

also offers a component called “Energy Patrols.” The patrol participants are older 

students who increase teacher and student awareness of energy issues through 

classroom skits, distribution of informational materials, and reminders to turn off 

computers and lights that are not in use. MEEP has found that schools with active 

Energy Patrols reduce their energy consumption. MEEP also provides more specialized 

Energy Education Leadership workshops for teachers and small groups of students. 

During 2006, MEEP visited a total of 193 schools and gave presentations to approximately 6,000 students, a 40% increase from last year. 

Education & Training Program

Maine Energy Education Program students learning to 

use light meters while training for their “Energy Patrols.”

21
Ron Wroblewski, P.E., a Department of Energy qualified instructor with 

Productive Energy Solutions, LLC, teaching the Fan System Assessment 

class on behalf of Efficiency Maine. May 2006, Augusta, Maine.

22

Professional Training Programs

Professional Training Programs provide workshops for a diverse group of key efficiency stakeholders, which includes engineers, architects, water 

and wastewater operators, facility managers, trades people, and other technical professionals. These training opportunities educate students 

about energy efficiency alternatives specific to their industry and most importantly, provide a venue for participants to talk among themselves 

and share efficiency success stories. Many times, the most valuable components of the training programs occur during peer-to-peer discussions 

when efficiency options and lessons learned are transferred directly from one participant to the other. More than 270 students participated in our 

training programs during 2006. 
23

2006 Workshops

• Energy Efficiency for Financial Managers (36 participants, Augusta, ME) 

Provided financial and business managers the information needed to make appropriate decisions regarding instituting 

energy efficiency and management plans at their facility.

• Advances in Lighting and Design (75 participants, Portland, ME)

Outlined the recent technological advances in lighting design, fixtures, and controls.

• Pump System Qualification (34 participants, Augusta, ME) 

Instructed facility managers on ways to assess energy saving opportunities in pumping systems. 

• Maine Advanced Buildings Benchmark (26 participants, Augusta, ME) 

Presented the new higher efficiency statewide building code for new construction and substantial renovation of state 

and school projects.

• Fan System Assessment (8 participants, Augusta, ME) 

Highlighted the benefits of fan system optimization and examined fan system performance characteristics and practical issues concerning measurement of data. 

• Fundamentals of Compressed Air (33 participants, Freeport and Auburn, ME) 

Demonstrated how to compute the current cost of a plant’s compressed air systems, how to measure and create a 

baseline of system performance, and how to determine the impact of different compressor control types. 

• Energy Auditing 101 (25 participants, Augusta, ME) 

Provided participants with the knowledge to self-identify where energy consumption can be reduced, and utilized the 

latest methods and technologies to accomplish real savings.

• Motor Systems Management (28 participants, Portland, ME) 

Presented motor systems management including application, inventory tracking, maintenance, replacement decisions, 

repair, and the impact and maintenance of power quality.

Education & Training continued
Statewide Total

Lifetime Economic Value= $99,352,163

efficiency Maine 2006

Energy education program

Looking Ahead

Educating the electricity consumers and decision makers of today and tomorrow is crucial to achieving the market transformation goal where the 

efficient choice is the default choice. Efficiency Maine’s professional training and education programs are key tools to achieving these objectives. 

Comments gathered in our Docket 2005-446, which examined the entire Conservation Program, encouraged the continuation of these education 

programs. For 2007, we plan to continue our educational programs and expand professional training opportunities. 

24
Efficiency Maine, as an agent of change, promotes the more efficient use of electricity, saves money, and improves Maine’s environment. This report presents our 

2006 year in review with overall details on program performance. In 2006, Efficiency 

Maine saved 74,759 MWh, worth an estimated lifetime economic value of $53.9 million. These savings were achieved at a cost of $0.029 cents per kWh with a program 

benefit-cost ratio of 2.7 to 1. In terms of our commitment to the environment, the 

program’s 2006 lifetime electricity savings prevented the release of 320,849 metric 

tons of carbon dioxide. Compared to previous Commission proceeding estimates 

and independent research reports on forecasted savings potential, Efficiency Maine’s 

accomplishments to date have exceeded expectations while spending less than projected forecasted budget levels.1

Efficiency Maine strives to balance market transformation over time with the acquisition of immediate electricity savings. Program areas that focus heavily on market 

transformation include our Education and Training and High Performance Schools 

Programs. By comparison, our Residential Lighting Program is aimed more at immediate resource acquisition through direct rebates for efficient products. All in all, we 

consider the measure of success to be excellence in program delivery, accuracy in 

savings estimates, and satisfaction from our program participants. Additionally, our 

25

1 “The Achievable Potential for Electric Efficiency Savings in Maine.” Prepared for the Maine Public Advocate by Optimal Energy Inc., 

 Vermont Energy Investment Corp. October, 22, 2002.

measure of success must result in overall Efficiency 

Maine investments yielding a positive benefit-cost ratio, 

ensuring that ratepayer funding is generating costeffective electricity savings today, while transforming 

the marketplace for tomorrow.

As shown in the graph below, the market transformation approach begins with incentives to increase 

product availability and awareness. As these new 

technologies become commonplace, incentive levels 

are reduced and marketing is increased. When new 

products mature, marketing expenditures are reduced 

and funds are reallocated to the next new efficient 

product. Efficiency Maine regularly reviews these stages 

of market transformation for programs and rebated 

products and makes adjustments when appropriate. 

Conclusion

 Availablity Awareness Accessibility Affordability Acceptance

PHASE PILOT FRONTAL ASSAULT TRANSFORM POPULARIZE MAINTAIN

INCENTIVES MARKETING

 Goal Experiment Distribution & Sales Build Value Message Mass Adoption Support Market

 Methods: Give Away Per-unit incentives Basic Declining Incentives Innovative Marketing Recommend, Refer, Inform

 Direct Install Marketing Marketing Blitz Training & Field Support

 The five phases of market transformation for efficient products and design. Source: Natural Resources Canada.

Time

 

Phases of Market Transformation Budget
26

Looking Ahead

In 2007, Efficiency Maine will review the results of 

independent evaluations of the Residential Lighting 

and Business Programs and incorporate modifications 

as needed to improve program delivery. Additionally in 

March, 2007, we will submit our report to the Maine 

Legislature in response to Docket 2006-446 “Inquiry 

into New Conservation Programs and Developing a 

Plan for Using Increases in the Conservation Fund.” 

We are also preparing to roll out a new commercial 

construction program in 2008. 

In 2006 Efficiency Maine program spending totaled 

$9.2 million while we collected $9.6 million. The 

additional unspent funds are partially encumbered for 

various projects and the remainder will be invested in 

2007 activities. As we review our program portfolio and 

new opportunities, we anticipate that our expenditures 

will exceed our assessments if we are to capture an 

increasing share of cost-effective savings opportunities. 

The projection to the right represents our best 

estimate at this time for future expenditures based 

on current portfolio design. We anticipate that these 

projections and identified program areas are likely to 

be modified through the course of 2007 activities. 

Finally, additional detailed information on Efficiency 

Maine’s participation and savings impacts by program 

and assessments collected by utility are included in a 

separate Technical Appendix document. 

Program	 FY’07	 FY’08	 FY’09	 FY’10	 FY’11

Low Income $2,509,931 $2,667,686 $3,313,590 $3,498,467 $3,703,318

Residential $2,100,000 $2,050,000 $2,610,000 $2,765,400 $3,265,400

Small Business $2,509,931 $2,667,686 $3,313,590 $3,498,467 $3,703,318

Commercial/Industrial $3,100,000 $3,200,000 $4,000,000 $4,500,000 $5,000,000

Public Facilities $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 

Education & Outreach $300,000 $500,000 $600,000 $600,000 $600,000

Administration $450,000 $600,000 $930,000 $930,000 $930,000

Market Research $220,000 $200,000 $300,000 $200,000 $300,000

TOTAL $12,189,862 $12,885,372 $16,067,180 $16,992,334 $18,502,036 

Efficiency Maine Projected Five Year Budget 

(2007–2011)

FY’07	 FY’08 FY’09 FY’10 FY’11

$20,000,000

$18,000,000

$16,000,000

$14,000,000

$12,000,000

$10,000,000

$8,000,000

$6,000,000

$4,000,000

$2,000,000

$0

Efficiency Maine Projected Five Year Budget

(2007 – 2011)

q Market Research

q Administration

q Education & Outreach

q Public Facilities

q Commercial/Industrial

q Small Business

q Residential

q Low Income

Efficiency Maine is a statewide effort to promote the more efficient use of electricity, 

help Maine residents and businesses reduce energy costs, and improve Maine’s 

environment. Efficiency Maine is funded by electricity consumers and administered 

by the Maine Public Utilities Commission.

For more information, contact: 

Denis Bergeron 

Director, Energy Programs Division 

Maine Public Utilities Commission 

(207) 287-1366

efficiencyMAINE.com • 866-376-2463 

This Report was published by the Maine Public Utilities Commission, Division of

Energy Programs. This publication is printed under appropriation #014-65A-0966-01.

Printed in Maine on recycled paper