exv10w3









Exhibit 10.3




CASH AMERICA INTERNATIONAL, INC.




Summary of 2010 Short Term Incentive Plan



     On January 27, 2010, the independent members of the Board of Directors (the “Board”) of Cash
America International, Inc. (the “Company”), on the recommendation of its Management Development
and Compensation Committee (the “Committee”), approved the terms and conditions of the short term
incentive compensation plan for executive officers of the Company for 2010 (the “2010 STI Plan”).
The 2010 STI Plan will be administered under the Company’s Senior Executive Bonus Plan approved by
shareholders of the Company at its annual meeting of shareholders on April 25, 2007, as amended.
The 2010 STI Plan is a cash incentive plan for the 2010 year that is available to the Company’s
executive officers. Under the 2010 STI Plan, a cash bonus pool may be funded based on the
Company’s achievement of certain financial objectives in 2010. The 2010 STI Plan will be
administered by the Committee.



     The Committee established performance measures for the 2010 STI Plan based on the Company’s
goals for earnings before taxes, excluding any unusual items (the “EBT”), and on profitability
goals for each of its business units. Incentives for the Company’s Chief Executive Officer, Chief
Financial Officer and General Counsel are based solely on the Company’s 2010 consolidated EBT
goals, and incentives for the presidents of the Company’s individual business units, namely the
President of the Company’s Retail Services Division and the President of the Company’s Internet
Services Division (collectively, the “Division Presidents”), are tied to a combination of the
Company’s consolidated EBT goals and to the profitability goals for their respective business
units. Before any awards that are based on the Company’s
2010 EBT can be made available under the 2010 STI Plan, the
 Company must exceed a threshold level of EBT in 2010.  As the Company’s
 2010 EBT increases above the established threshold, the amount that can be made
 available for the portion of the award that is tied to the Company’s 2010 EBT
increases, with 100% of this portion of the targeted award being available if the
Company’s 2010 EBT exceeds the 2010 EBT threshold by a targeted amount.  Before
 any awards that are based on a Division’s 2010 profitability can be made available under the 2010 STI Plan, the Division’s profitability must exceed a threshold level of Division profitability in 2010.  As a Division’s profitability exceeds the established threshold, the amount that can be made available for the portion of the award that is tied to the Division’s profitability
increases, with 100% of this portion of the targeted award being available if the Division’s 2010 profitability exceeds the Division’s profitability threshold by a targeted amount.  Additionally, awards can exceed their respective targeted amounts if the Company’s 2010 EBT and/or the applicable Division profitability increases above their established targeted amounts, not to exceed a cap of 300%.  


 









 





     The following table sets forth the target percentages of each executive officer’s base salary
established as a target award if the Company achieves a targeted 2010 EBT amount and the targeted
profitability levels for the Company’s business units, as applicable.



	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	Percentage of Target
	 	 	2010 STI Plan Target	 	 	 	 	 	Award Based on
	 	 	Awards (expressed as	 	Percentage of Target	 	Profitability of a
	Name 	 	a percentage of base	 	Award Based on	 	Division of the
	and Principal Position  	 	salary)	 	Company EBT	 	Company
	Daniel R. Feehan
	 	 	100	%	 	 	100	%	 	 	—	 
	Chief Executive Officer and President
	 	 	 	 	 	 	 	 	 	 	 	 
	Thomas A. Bessant, Jr.
	 	 	65	%	 	 	100	%	 	 	—	 
	Executive Vice President — Chief
Financial Officer
	 	 	 	 	 	 	 	 	 	 	 	 
	Timothy S. Ho
	 	 	65	%	 	 	25	%	 	 	75	%(1)
	President — Internet Services Division
	 	 	 	 	 	 	 	 	 	 	 	 
	Dennis J. Weese
	 	 	65	%	 	 	50	%	 	 	50	%(2)
	President and Chief Operating Officer—
Retail Services Division
	 	 	 	 	 	 	 	 	 	 	 	 
	J. Curtis Linscott
	 	 	62.5	%	 	 	100	%	 	 	—	 
	Executive Vice President, General
Counsel and Secretary
	 	 	 	 	 	 	 	 	 	 	 	 










 




			
	(1)	 	Based on the profitability of the Internet Services Division.
	 
	(2)	 	Based on the profitability of the Retail Services Division.





     After December 31, 2010, the Committee will evaluate whether the Company has met the
threshold EBT and whether each Division has met its respective threshold profitability measure, and
will determine whether or not to pay awards under the 2010 STI Plan and the amounts of such awards,
if any. The Committee has the sole discretion of whether to pay awards under the 2010 STI Plan and
whether to pay the awards in accordance with the goals set at the beginning of the year or to base
the awards on such other factors that the Committee may determine. The 2010 STI Plan also contains
a “clawback” provision that allows the Committee to recoup all or some of the amount paid to an
executive officer under certain circumstances when there is a material restatement of the Company’s
financial results.