Exhibit C
                                   ---------

                                     LEASE
                                     -----

                          dated as of January 1, 2000

                                    between

                     GENROCO, INC., A WISCONSIN CORPORATION
                                  as Landlord

                                      and

                 VIDEOPROPULSION, INC., A WISCONSIN CORPORATION
                                   as Tenant

                                  BASIC TERMS
                                  -----------

LANDLORD:      GENROCO, Inc.
--------       255 Info Highway
               Slinger, WI 53086

TENANT:        VideoPropulsion, Inc.
------         251 Info Highway
               Slinger, WI 53086

TERM:          The  term of  this Lease  (the "Term") shall  be two  (2)  years,
----           commencing January 1, 2000 ("Commencement Date") and  terminating
               at 11:59 p.m. on December 31, 2001, unless terminated earlier  in
               accordance with the terms of this Lease.

RENTAL:        Thirty-Thousand  Dollars  ($30,000) per  year, payable in monthly
------         installments of Two Thousand Five Hundred Dollars ($2,500) as set
               forth in Paragraph 2.

PREMISES:      The Premises consist of approximately 2,200 square feet, as shown
--------       on the diagram attached as Exhibit A, within the building located
                                          ---------
               at 281  Enders Court,  Slinger,  Wisconsin (the  "Building";  the
               property on which the Building is situated is referred to as  the
               "Property").

     1.   Lease of Premises.  Landlord hereby leases to Tenant and Tenant hereby
          -----------------
leases from Landlord the Premises for the Term and at the Rental set forth above
and upon the other provisions contained herein.

     2.   Rental Payments.  Tenant covenants and agrees to pay to Landlord the
          ---------------
Rental as set forth herein in advance on the first day of each month during  the
Term, payable  without demand  and without  offset or  deduction, at  the  place
designated for  notices as  hereinafter  provided, or  at  such other  place  as
Landlord may from time to time designate in writing.

     3.   Early Termination.  The Term of this Lease may be terminated at any
          -----------------
time upon three (3) months written notice by either party.

     4.   Compliance With Law.  Tenant shall obey, observe and promptly comply
          -------------------
with all regulations, ordinances and laws  which shall be applicable, now or  at
any time during  the Term,  to the  Premises or  to Tenant's  activities on  the
Premises or adjacent property owned by Landlord, and shall promptly comply  with
all orders  and  directives  of  the  Board of  Fire  Underwriters  and  of  any
governmental authority having jurisdiction of the Premises.

     5.   Use.  Tenant may use the Premises only as a sales and engineering lab
          ---
facility.

     6.   Utilities and Taxes.  The Landlord shall obtain and pay for
          -------------------
electricity and janitorial services for the Premises.  Tenant shall arrange  and
pay for its  telephone services.   Landlord shall provide  heat and  water/sewer
service to the Premises.  Landlord shall pay  any and all real estate taxes  and
assessments on the  Property and  the Building during  the Term.   Tenant  shall
promptly pay any  and all personal  property taxes on  Tenant's property on  the
Premises.

     7.   Maintenance and Repair.  Tenant has inspected the Premises and accepts
          ----------------------
the same  "AS IS"  in their  current condition  without any  express or  implied
warranties by Landlord.   Tenant shall maintain the  Premises in good order  and
repair and in a  safe, clean and sanitary  condition.  Tenant  may not make  any
alterations to the Premises without Landlord's prior written consent;  provided,
however, that Tenant may  make minor redecorations of  the Premises at  Tenant's
own expense.    Landlord shall  maintain  the roof  and  exterior walls  of  the
Building.

     8.   Insurance; Waiver of Liability.
          ------------------------------

          (a)  Tenant shall keep in effect, at its sole expense, a comprehensive
general liability  policy  or policies  satisfactory  to Landlord  covering  the
Premises and  Tenant's activities  in  the Building  and  on the  Property,  and
providing coverage for bodily injury, death and property damage with a  combined
single limit  of at  least One  Million Dollars  ($1,000,000)(or such  increased
limit as Landlord shall reasonably request).   Tenant shall also be  responsible
for insuring its personal property and  trade fixtures located on the  Premises.
Tenant shall have Landlord named as an additional insured on Tenant's  liability
insurance, which  insurance  shall  be  in  form  and  substance  acceptable  to
Landlord.  Upon request, Tenant shall  provide Landlord with a copy of  Tenant's
liability insurance policy.

          (b)  Anything in this Lease to the contrary notwithstanding,  Landlord
shall not be liable to Tenant  or anyone claiming under  Tenant for any loss  or
damage to property or injury to  or death of persons  occurring on or about  the
Premises, or in any manner growing out of or in connection with Tenant's use and
occupancy of the Premises, regardless of the cause.  As long as their respective
insurers so permit, Landlord and Tenant  hereby mutually waive their  respective
rights of recovery  against each other  for any loss  insured by fire,  extended
coverage and other property insurance policies  existing for the benefit of  the
respective parties.

          (c)  Tenant  agrees  to  protect   and  save  Landlord  harmless   and
indemnified against and from any   loss, damage, expense, liability, demand  and
cause of action, and any reasonable expenses (including attorneys' fees) arising
out of (i) any violation of any laws or ordinances, whether occasioned by Tenant
or those holding  under Tenant, (ii)  any failure of  Tenant in  any respect  to
comply with and perform all of the requirements and provisions of this Lease, or
(iii) any  injury or  death of  persons  or damage  to any  property,  including
without limitation the person and property of Tenant, its agents, employees  and
invitees, occurring on or  about the Premises, Building  or Property and in  any
manner directly  or indirectly  growing out  of  the use  and occupancy  of  the
Premises.

          (d)  Landlord shall insure the Building  against property damage in  a
reasonable manner, and Tenant agrees to reimburse Landlord for Tenant's Pro-Rata
Share of the cost of such insurance.

     9.   Trade Fixtures.  Tenant may install its trade fixtures ("Trade
          --------------
Fixtures") in the Premises.  The Trade  Fixtures may be affixed to the  Premises
and Tenant  may remove  the same  at will,  and  shall remove  the same  at  the
termination of  this Lease  if so  requested by  Landlord.   All damage  to  the
Premises as a result  of any affixation or  removal hereunder shall be  promptly
repaired by and at the sole cost and expense of Tenant.  Any Trade Fixtures  not
removed as herein  permitted or required  shall, at the  option of Landlord,  be
deemed abandoned by  Tenant, to be  disposed of by  Landlord in accordance  with
this Lease.

     10.  Entry for Inspection.  Landlord and its representatives shall have the
          --------------------
right to enter upon  the Premises for the  purposes of examining and  inspecting
the same, showing the  Premises to prospective purchasers,  or, within the  last
six (6) months of  the Term, showing the  Premises to prospective tenants;  said
inspection, however,  shall  not unreasonably  interfere  with the  business  of
Tenant.  This paragraph shall not  be construed as imposing any obligation  upon
Landlord to inspect the Premises.  Tenant shall permit "For Sale" and "For Rent"
signs to be placed upon the Premises at any time during the last sixty (60) days
of the Term.

     11.  Damage by Fire or Other Casualty.  In the event of damage to the
          --------------------------------
Premises or the  Building which  is so extensive  that Landlord  decides not  to
repair or rebuild  the same, this  Lease shall, at  the option  of Landlord,  be
terminated as of the date of such  damage by written notice given within  thirty
(30) days after the  date of such damage,  the Rental shall  be adjusted to  the
date of such damage,  and Tenant shall thereupon  promptly vacate the  Premises.
If Landlord does  decide to  repair or rebuild  the Premises,  this Lease  shall
continue, except that Rental shall abate to the extent the Premises are unusable
by Tenant during the time of such repair or rebuilding.

     12.  Assignment and Subletting.  Tenant shall not assign this Lease,
          -------------------------
whether voluntarily or by operation of law, nor sublet or license the use of any
portion of the  Premises without the  prior written consent  of Landlord,  which
will not be  unreasonably withheld.   Tenant acknowledges that  it shall not  be
unreasonable for Landlord to withhold its  consent to an assignment or  sublease
where the proposed subtenant's or assignee's use of the Premises is inconsistent
with the uses of the other tenants in the Building or will detract from the  use
or enjoyment by other tenants of their leased premises.

     13.  Defaults and Remedies.
          ---------------------

          (a)  The occurrence  of  any  one  or  more  of  the  following  shall
constitute a default by Tenant:

               (1)  Failure by Tenant to pay Rental or to make any other payment
required to be made  by Tenant hereunder when  due, which failure continues  for
thirty (30) days; or

               (2)  Failure by  Tenant to  perform any  other of  its  covenants
under this Lease which  continues for thirty (30)  days after the obligation  to
perform such covenant arises.

          (b)  In the event of  any default by  Tenant hereunder, Tenant  hereby
authorizes and empowers Landlord to:

               (1)  Cancel and terminate this Lease and immediately reenter  and
take possession of the Premises without  the requirement of any previous  notice
of intention to  reenter, and remove  all persons and  their property  therefrom
using such force  and assistance  in effecting  and protecting  such removal  as
Landlord may deem reasonably necessary to recover full and exclusive  possession
of the Premises; or

               (2)  Reenter and take  possession of the  Premises in the  manner
provided  in  subparagraph  (1)  above  without  such  reentry  constituting   a
cancellation or termination of this Lease or a forfeiture of any rental or other
monies to be paid hereunder or of the covenants, agreements and conditions to be
kept and performed by Tenant for and during the remainder of the Term hereof.

          (c)  Nothing contained in this paragraph shall exclude any other right
or remedy allowed  by law or  equity to Landlord,  nor shall  the invalidity  or
unenforceability of any  one right or  remedy affect or  impair the validity  or
enforceability of any other right or remedy.

     14.  Abandonment of Tenant's Property.  If Tenant fails to remove any
          --------------------------------
property belonging to  it within  five (5) days  after the  termination of  this
Lease, the same  shall be deemed  abandoned by Tenant  and shall, at  Landlord's
option, become the property of Landlord, or may be removed from the Premises and
stored or disposed of by Landlord at the expense of Tenant.

     15.  Enforcement Costs.  In the event of any action or proceeding between
          -----------------
Landlord and Tenant  to enforce  the provisions  of this  Lease, the  prevailing
party shall  be  entitled  to  an award  of  all  reasonable  costs,  reasonable
attorneys' fees  and  reasonable expenses  incurred  by  it in  such  action  or
proceeding.

     16.  Surrender at Termination.  At the termination of this Lease, Tenant
          ------------------------
shall quietly  and  peaceably surrender  possession  of the  Premises  (and  any
improvements located thereon) to Landlord, in  good order, condition and  repair
and broom-clean and free of any and  all claims, including, but not limited  to,
claims by Tenant or any party holding under Tenant.

     17.  Landlord's Right to Cure; Interest.  In the event of a default by
          ----------------------------------
Tenant, Landlord, at its option, may perform any obligation of Tenant under this
Lease.  Tenant  shall pay  to Landlord the  cost of  performing such  obligation
within five (5) days of receipt of a statement therefor.  Any amounts so  owing,
all Rental and any  other payments to  be made hereunder  by Tenant to  Landlord
shall bear interest to be paid by Tenant from and after the due date thereof  to
the date of payment at the rate of one and one-half percent (1.5%) per month.

     18.  Notices.  Any notice required or permitted under this Lease may be
          -------
personally served or given and shall  be deemed sufficiently given or served  if
personally served or sent by registered or certified mail, with postage  prepaid
thereon, to the respective addresses set forth above.  Either party may by  like
notice at any  time, and from  time to time,  designate a  different address  to
which notices shall be sent.  Notices given in accordance with these  provisions
shall be deemed received when mailed.

     19.  Landlord Liability.  Landlord's liability hereunder is limited to
          ------------------
Landlord's interest in the Premises.

     20.  Accord and Satisfaction.  No payment by Tenant or receipt by Landlord
          -----------------------
of a lesser  amount than the  full Rental due  or the full  amount of any  other
payments to be made by the Tenant hereunder shall be deemed to be other than  on
account of the  earliest stipulated unpaid  installment thereof,  nor shall  any
endorsement or  statement on  any  check or  letter  accompanying any  check  or
payment be deemed an accord and satisfaction, and Landlord may accept such check
or payment  without prejudice  to  Landlord's right  to  recover an  amount  due
hereunder or pursue any other remedy provided in this Lease.

     21.  Miscellaneous.   If any provision, clause or part of this Lease, or
          -------------
the application  thereof  under  certain circumstances,  is  held  invalid,  the
remainder of this Lease,  or the application of  such provision, clause or  part
under other circumstances, shall not be affected thereby.  No term or  provision
of this Lease may be changed, waived, supplemented or discharged orally,  except
by an instrument in writing  signed by the party  sought to be charged  thereby.
All terms of this Lease shall  be binding upon, inure to  the benefit of and  be
enforceable by the parties hereto and their respective successors and  permitted
assigns.  The failure of either party hereto in one or more instances to  insist
upon the performance of any term or condition of this Lease, or to exercise  any
rights or privilege by this Lease conferred, or the waiver of any breach of  the
terms or conditions of this Lease, shall not be construed as thereafter  waiving
any such term,  condition, right or  privilege, but the  same shall continue  to
remain in full  force and effect  the same as  if no forbearance  or waiver  had
occurred.  This Lease shall be governed by the law of the State of Wisconsin.

     IN WITNESS WHEREOF, this  Lease has been  executed as of  the day and  year
first above written.

                                   LANDLORD:
                                   --------

                                   GENROCO, INC.

                                   By:---------------------------
                                   Name:  Keith Brue
                                   Title:   Executive Vice  President and  Chief
                                   Financial Officer

                                   TENANT:
                                   ------

                                   VIDEOPROPULSION, INC.

                                   By:---------------------------
                                   Name:  Chris Good
                                   Title:   Executive Vice  President and  Chief
                                   Technical Officer

                                   EXHIBIT A
                                   ---------

                          Description of the Premises
                          ---------------------------

See the attached diagram,  hand-marked to show the  Premises, which are  located
within the Building.

The legal description of the  Property on which the  Building is situated is  as
follows:

     Lot Seven  (7) of  Certified  Survey Map  No.  3994, recorded  in  the
     Washington County  Registry  on  December 4,  1992  in  Volume  25  of
     Certified Survey Maps, pages 277-279 as  Document No. 619618, being  a
     redivision of  Lot 6  of Certified  Survey Map  No. 3885  recorded  in
     Volume 24  of  Certified Survey  Maps,  pages  306-308 and  Lot  3  of
     Certified Survey  Map No.  3713, recorded  in Volume  23 of  Certified
     Survey Maps, pages  156-158, and being a part of the NE 1/4 and NW 1/4
     of  the NW 1/4  of  Section  20, T 10 N, R 19 E, Village  of  Slinger,
     Washington County, Wisconsin.

FOR INFORMATIONAL PURPOSES ONLY
Tax Key No. V5-0650-00G