<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS  EXHIBIT  CONTAINS  SUMMARY  FINANCIAL   INFORMATION   EXTRACTED  FROM  THE
REGISTRANT'S CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED DECEMBER 31,
1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
THIS  EXHIBIT  SHALL  NOT BE DEEMED  FILED FOR  PURPOSES  OF  SECTION  11 OF THE
SECURITIES ACT OF 1933 AND SECTION 18 OF THE SECURITIES EXCHANGE ACT OF 1934, OR
OTHERWISE  SUBJECT TO THE LIABILITY OF SUCH  SECTIONS,  NOR SHALL IT BE DEEMED A
PART OF ANY OTHER FILING WHICH  INCORPORATES  THIS REPORT BY  REFERENCE,  UNLESS
SUCH FILING EXPRESSLY INCORPORATES THIS EXHIBIT BY REFERENCE.
</LEGEND>
<MULTIPLIER>                    1,000
<CURRENCY>                      U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                                                   DEC-31-1997 
<PERIOD-START>                                                      JAN-02-1997 
<PERIOD-END>                                                        DEC-31-1997 
<EXCHANGE-RATE>                                                               1 
<CASH>                                                                    1,267 
<SECURITIES>                                                                  0 
<RECEIVABLES>                                                             3,192 
<ALLOWANCES>                                                                  0 
<INVENTORY>                                                               3,244 
<CURRENT-ASSETS>                                                         41,967 
<PP&E>                                                                   75,973 
<DEPRECIATION>                                                           14,645 
<TOTAL-ASSETS>                                                          170,264 
<CURRENT-LIABILITIES>                                                    78,384 
<BONDS>                                                                  78,418 
<PREFERRED-MANDATORY>                                                         0 
<PREFERRED>                                                                   0 
<COMMON>                                                                  1,344 
<OTHER-SE>                                                                  (96)
<TOTAL-LIABILITY-AND-EQUITY>                                            170,264 
<SALES>                                                                 300,579 
<TOTAL-REVENUES>                                                        300,579 
<CGS>                                                                    82,255 
<TOTAL-COSTS>                                                            82,255 
<OTHER-EXPENSES>                                                        222,907 
<LOSS-PROVISION>                                                              0 
<INTEREST-EXPENSE>                                                       13,655 
<INCOME-PRETAX>                                                         (17,719)
<INCOME-TAX>                                                              3,258 
<INCOME-CONTINUING>                                                     (20,977)
<DISCONTINUED>                                                                0 
<EXTRAORDINARY>                                                               0 
<CHANGES>                                                                     0 
<NET-INCOME>                                                            (20,977)
<EPS-PRIMARY>                                                             (1.56)
<EPS-DILUTED>                                                             (1.56)
        

</TABLE>