UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



FORM 10-Q



|X| QUARTERLY REPORT PURSUANT TO SECTION 13
OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934



For the quarterly period ended August 31, 2011



OR



|_| TRANSITION REPORT PURSUANT TO SECTION 13
OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934



For the transition period from ______ to ______



Commission file number 0-54440



ACCEND MEDIA

(Exact name of registrant as specified in its
charter)



Nevada 27-4479356

(State or other jurisdiction of (I.R.S. Employer

incorporation or organization) Identification
No.)



8275 S. Eastern Avenue, Suite 200-306, Las
Vegas, NV 89123

(Address of principal executive
offices) (Zip Code)

Issuer's telephone number, including area code:
(702) 332-9888



Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports) and (2) has been subject to

such filing requirements for the past 90 days. Yes |X| No |_|



Indicate by check mark whether the Registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definition of "accelerated filer
and large accelerated filer" in Rule 12b-2 of the Exchange Act (Check one).



Large accelerated filer |_| Accelerated filer |_|

Non-accelerated filer |_| Smaller Reporting Company |X|

(Do not check if a smaller reporting company)



Indicate by check mark whether the registrant is a shell company
(as defined in Rule 12b-2 of the Exchange Act). Yes |_| No |X|



As of October 12, 2011, the registrant's outstanding common stock
consisted of 30,000,000 shares, $0.001 par value. Authorized - 75,000,000 shares.



1







Table of Contents

Accend Media

Index to Form 10-Q

For the Quarterly Period Ended August 31, 2011





Part I. Financial Information



|Page                                                                                                                                        
|--------------------------------------------------------------------------------------------------------------------------------------------
|Item 1.  Financial Statements                                                                                                               
|                                                                                                                                            
|Balance Sheets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         3     
|                                                                                                                                            
|Statements of Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          4          
|                                                                                                                                            
|Statements of Cash Flows. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  .         5            
|                                                                                                                                            
|Notes to Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         6             
|                                                                                                                                            
|Item 2.  Management's Discussion and Analysis of Financial Condition                                                                        
|and Results of Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        10            
|                                                                                                                                            
|Item 3.  Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . .  .           16                                 
|                                                                                                                                            
|Item 4T. Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        17               
|                                                                                                                                            
|Part II  Other Information                                                                                                                  
|                                                                                                                                            
|Item 1.  Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        20          
|                                                                                                                                            
|Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      20        
|                                                                                                                                            
|Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds. . . . . . . . . . . . . .           20                                
|                                                                                                                                            
|Item 3 -- Defaults Upon Senior Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        20                   
|                                                                                                                                            
|Item 4 -- Submission of Matters to a Vote of Security Holders. . . . . . . . . . . . . . . . . . .         20                               
|                                                                                                                                            
|Item 5 -- Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          20         
|                                                                                                                                            
|Item 6.  Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         21  
|                                                                                                                                            
|Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        22





2





Part I. Financial Information



Item 1. Financial Statements



Accend Media

(A Development Stage Company)

Balance Sheets





|                                    |                                                   |                                                  |          | August 31, 2011 |         | February 28, 2011
|----------------------------------- | ------------------------------------------------- | ------------------------------------------------ | -------- | --------------- | ------- | -----------------
|                                    |                                                   |                                                  |          | (Unaudited)     |         | (Audited)        
|                                    |                                                   | ASSETS                                           |          |                 |         |                  
|Current assets:                     |                                                   |                                                  |          |                
|                                    | Cash                                              |                                                  | $25,282  |                 | $45,851
|                                    | Accounts receivable                               |                                                  | 2,613    |                 | -      
|                                    | Other receivable                                  |                                                  | 300      |                 | -      
|                                    |                                                   | Total current assets                             |          | 28,195          |         | 45,851           
|                                    |                                                   |                                                  |          |                 |         |                  
|Other assets:                       |                                                   |                                                  |          |                
|                                    | Website development                               |                                                  | 1,500    |                 | -      
|                                    |                                                   | Total other assets                               |          | 1,500           |         | -                
|                                    |                                                   |                                                  |          |                 |         |                  
|TOTAL ASSETS                        |                                                   | $29,695                                          |          | $45,851        
|                                    |                                                   |                                                  |          |                 |         |                  
|                                    |                                                   | LIABILITIES AND STOCKHOLDERS' EQUITY             |          |                 |         |                  
|Current liabilities:                |                                                   |                                                  |          |                
|                                    | Accounts payable                                  |                                                  | $20,066  |                 | $122   
|                                    | Payroll taxes                                     |                                                  | 2,547    |                 | -      
|                                    |                                                   | Total current liabilities                        |          | 22,613          |         | 122              
|                                    |                                                   |                                                  |          |                 |         |                  
|Stockholders' equity:               |                                                   |                                                  |          |                
|                                    | Common stock, $0.001 par value, 75,000,000 shares | 30,000                                           |          | 30,000         
|                                    |                                                   | authorized, 30,000,000 and 30,000,000 issued and |          |                 |        
|                                    |                                                   | outstanding as of 8/31/2011 and 2/28/2011,       |          |                 |         |                  
|                                    |                                                   | respectively                                     |          |                 |         |                  
|                                    | Additional paid-in capital                        |                                                  | 20,075   |                 | 20,075 
|                                    | Deficit accumulated during development stage      |                                                  | (42,993) |                 | (4,346)
|                                    |                                                   | Total stockholders' equity                       |          | 7,082           |         | 45,729           
|TOTAL LIABILITIES AND STOCKHOLDERS' |                                                   |                                                  |          |                
|                                    | EQUITY                                            |                                                  | $29,695  |                 | $45,851









The accompanying notes are an integral part
of these financial statements.



3





Accend Media

(A Development Stage Company)

Statements of Operations

(Unaudited)





|                                         |                          |                    | For the three months ended August 31, 2011 |            | For the six months ended August 31, 2011 |        | From Inception (December 20, 2010) to August 31, 2011
|---------------------------------------- | ------------------------ | ------------------ | ------------------------------------------ | ---------- | ---------------------------------------- | ------ | -----------------------------------------------------
|Revenue                                  | $26,719                  |                    | $29,535                                    |            | $29,535                                 
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|Expenses:                                |                          |                    |                                            |            |                                         
|                                         | General & administrative | 34,459             |                                            | 68,182     |                                          | 72,528
|                                         |                          | Total expenses     | 34,459                                     |            | 68,182                                   |        | 72,528                                               
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|Net loss                                 | ($7,740)                 |                    | ($38,648)                                  |            | ($42,994)                               
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|Other Income:                            |                          |                    |                                            |            |                                         
|                                         | Interest earned          | 1                  |                                            | 1          |                                          | 1     
|                                         |                          | Total other income | 1                                          |            | 1                                        |        | 1                                                    
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|                                         |                          |                    |                                            |            |                                         
|Net loss                                 | ($7,739)                 |                    | ($38,647)                                  |            | ($42,993)                               
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|Weighted average number of common shares |                          |                    |                                            |            |                                         
|                                         | outstanding- basic       | 30,000,000         |                                            | 30,000,000 |                                          |       
|                                         |                          |                    |                                            |            |                                          |        |                                                      
|Net loss per share - basic               | $0.00                    |                    | $0.00                                      |            |                                         































The accompanying notes are an integral part
of these financial statements.



4





Accend Media

(A Development Stage Company)

Statements of Cash Flows

(Unaudited)





|                                            |                                       |                                       | For the six months ended August 31, 2011 |         | From Inception (December 20, 2010) to August 31, 2011
|------------------------------------------- | ------------------------------------- | ------------------------------------- | ---------------------------------------- | ------- | -----------------------------------------------------
|OPERATING ACTIVITIES                        |                                       |                                       |                                         
|Net loss                                    | (38,647)                              |                                       | (42,993)                                
|Changes in operating assets and liabilities |                                       |                                       |                                         
|                                            |                                       |                                       |                                          |        
|                                            |                                       | Increase in accounts payable          | 19,944                                   |         | 20,066                                               
|                                            |                                       | (Increase) in accounts receivable     | (2,613)                                  |         | (2,613)                                              
|                                            |                                       | Increase in payroll taxes             | 2,547                                    |         | 2,547                                                
|                                            |                                       | Increase in other receivable          | (300)                                    |         | (300)                                                
|Net cash used by operating activities       | (19,069)                              |                                       | (23,292)                                
|                                            |                                       |                                       |                                          |         |                                                      
|INVESTING ACTIVITIES                        |                                       |                                       |                                         
|                                            | Cost incurred for Website development | (1,500)                               |                                          | (1,500)
|                                            |                                       | Net cash used by investing activities | (1,500)                                  |         | (1,500)                                              
|                                            |                                       |                                       |                                          |         |                                                      
|FINANCING ACTIVITIES                        |                                       |                                       |                                         
|Proceeds from issuance of common stock      | -                                     |                                       | 50,000                                  
|Contribution to capital                     | -                                     |                                       | 75                                      
|Net cash provided by financing activities   | -                                     |                                       | 50,075                                  
|                                            |                                       |                                       |                                          |         |                                                      
|NET INCREASE IN CASH                        | (20,569)                              |                                       | 25,282                                  
|CASH - BEGINNING OF THE PERIOD              | 45,851                                |                                       | -                                       
|CASH - END OF THE PERIOD                    | $25,282                               |                                       | $25,282                                 





























The accompanying notes are an integral part
of these financial statements.



5





Accend Media

(A Development Stage Company)

Notes to Financial Statements

August 31, 2011

(Unaudited)





NOTE 1. General Organization and Business



The Company was organized on December 20, 2010
(Date of Inception) under the laws of the State of Nevada, as Accend Media. The Company is a Development Stage Company as defined
by FASB ASC 915 "Development Stage Entities".





NOTE 2. Summary of Significant Accounting Policies



Basis of Accounting

The financial statements and accompanying notes
are prepared under full accrual of accounting in accordance with generally accepted accounting principles of the United States
of America ("US GAAP"). In the opinion of management, all adjustments, consisting of normal recurring accruals considered
necessary for a fair presentation, have been included.



Cash and Cash Equivalents

For purposes of the statement of cash flows,
the Company considers highly liquid financial instruments purchased with a maturity of three months or less to be cash equivalents.



Earnings per Share

The basic earnings (loss) per share is calculated
by dividing the Company's net income (loss) available to common shareholders by the weighted average number of common shares issued
and outstanding during the year. The diluted earnings (loss) per share is calculated by dividing the Company's net income (loss)
available to common shareholders by the diluted weighted average number of shares outstanding during the year. The diluted weighted
average number of shares outstanding is the basic weighted number of shares adjusted for any potentially dilutive debt or equity.



The Company has not issued any options or warrants
or similar securities since inception.



Revenue recognition

The Company will recognize revenue when all
of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the service has been provided
to the customer; (3) the amount of fees to be paid by the customer is fixed or determinable; and (4) the collection of our fees
is probable.



Dividends

The Company has not yet adopted any policy
regarding payment of dividends. No dividends have been paid during the period shown.



Website development costs

The Company has recognized the website development
cost per the requirements of the ASC topic 350-50-05. This topic provides the guidance on accounting of costs incurred to develop
a website, per the stages in the development of the website. Depending on the stage of the development, the cost is either capitalized
or expensed. During the current period the Company has incurred costs for purchase of website from third party, this costs incurred
has recurring benefits and hence the cost is amortized over its useful life.





6
Accend Media

(A Development Stage Company)

Notes to Financial Statements

August 31, 2011

(Unaudited)





Income Taxes

The provision for income taxes is the total
of the current taxes payable and the net of the change in the deferred income taxes. Provision is made for the deferred income
taxes where differences exist between the period in which transactions affect current taxable income and the period in which they
enter into the determination of net income in the financial statements.



Year-end

The Company has selected February 28 as its
year-end.



Advertising

Advertising is expensed when incurred. A total
of $2,000 and $18,416 in advertising costs were incurred during the three and six months ended August 31, 2011.



Use of Estimates

The preparation of financial statements in
conformity with accounting principles generally accepted in the United States of America requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities
at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results
could differ from those estimates.



Fair value of financial instruments

Fair value estimates discussed herein are based
upon certain market assumptions and pertinent information available to management as of August 31, 2011 and February 28, 2011.
The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial
instruments include cash and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because
they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.



NOTE 3 - Going concern



The Company's financial statements are prepared
using the generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets
and liquidation of liabilities in the normal course of business. Since inception, the Company has accumulated operating losses
of approximately $42,993 The Company has commenced its planned principal operations,. In order to obtain the necessary capital,
the Company is seeking equity and/or debt financing. There are no assurances that the Company will be successful, without sufficient
financing it would be unlikely for the Company to continue as a going concern. The accompanying financial statements do not include
any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities
that might result from the outcome of this uncertainty.



7





Accend Media

(A Development Stage Company)

Notes to Financial Statements

August 31, 2011

(Unaudited)





NOTE 4 - Stockholders' Equity and Contributed
Capital



The Company is authorized to issue 75,000,000
shares of its $0.001 par value common stock.



On December 20, 2010, the Company issued 20,000,000
shares of its Common Stock to a founder for cash of $20,000.



On December 20, 2010, a director of the Company
contributed capital of $75 for incorporating fees.



On February 28, 2011, the Company issued 4,000,000
shares of its Common Stock to a founder for cash of $12,000.



On February 28, 2011, the Company issued 6,000,000
shares of its Common Stock to shareholders for cash of $18,000 pursuant to a Regulation S offering.



As of August 31, 2011, there have been no other
issuances of common stock or there have been no stock options or warrants granted.





NOTE 5. Related Party Transactions



The Company does not lease or rent any property.
Office services are provided without charge by a director. Such costs are immaterial to the financial statements and, accordingly,
have not been reflected therein. The officers and directors of the Company are involved in other business activities and may, in
the future, become involved in other business opportunities. If a specific business opportunity becomes available, such persons
may face a conflict in selecting between the Company and their other business interests. The Company has not formulated a policy
for the resolution of such conflicts.



On December 20, 2010, the Company issued 20,000,000
shares of its Common Stock to a founder for cash of $20,000.



On December 20, 2010, a director of the Company
contributed capital of $75 for incorporating fees.



On February 28, 2011, the Company issued 4,000,000
shares of its Common Stock to a founder for cash of $12,000.





8





Accend Media

(A Development Stage Company)

Notes to Financial Statements

August 31, 2011

(Unaudited)





NOTE 6. Operating Leases and Other Commitments



The Company has no lease or other obligations.





NOTE 7. Recent Accounting Pronouncements



The Company's management has evaluated all
the recently issued accounting pronouncements through the filing date of these financial statements and does not believe that any
of these pronouncements will have a material impact on the Company's financial position and results of operations.





NOTE 8. Legal Proceedings



The Company is not currently involved in any
legal proceedings.















































9







MANAGEMENT'S DISCUSSION AND ANALYSIS OF

FINANCIAL CONDITION AND RESULTS OF OPERATIONS





Item 2. - Management's Discussion and Analysis
of Financial Condition and

Results of Operations



Forward-Looking Information



This Quarterly Report on Form 10-Q contains
forward-looking statements. When used in this Quarterly Report on Form 10-Q, the words "anticipate," "believe,"
"estimate," "will," "plan," "seeks," "intend," and "expect" and similar
expressions identify forward-looking statements. Although we believe that our plans, intentions, and expectations reflected in
any forward-looking statements are reasonable, these plans, intentions, or expectations may not be achieved. Our actual results,
performance, or achievements could differ materially from those contemplated, expressed, or implied, by the forward-looking statements
contained in this Quarterly Report on Form 10-Q. Important factors that could cause actual results to differ materially from our
forward-looking statements are set forth in this Quarterly Report on Form 10-Q. All forward-looking statements attributable to
us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth in this Quarterly
Report on Form 10-Q. Except as required by federal securities laws, we are under no obligation to update any forward-looking statement,
whether as a result of new information, future events, or otherwise.



Critical Accounting Policies



There have been no material changes to our
critical accounting policies and estimates from the information provided in Item 7, "Management's Discussion and Analysis
of Financial Condition and Results of Operations", included in our Annual report for the fiscal year ended February 28, 2011.





10









Results of Operations



Overview of Current Operations



Accend Media ("the Company") was
incorporated in the State of Nevada on December 20, 2010, under the name Accend Media.



Description of Business



Accend Media provides internet marketing services
for its clients, who seek increased sales and customer contact through online marketing channels. The Company's clients will include
branded advertisers, direct marketers, lead aggregators, and agencies.



Our services include:



a) Creating of advertising campaigns used to market products and/or services online.



b) Designing and hosting of customized web pages for our customers.



c)Development of software applications that provide increased efficiency, compliance and/or better monetization of online
marketing campaigns. Examples are our compliance application, the UnsubToday.com service for email suppression list management,
and our exit traffic product CYA Click, which generates ancillary click revenue when consumers leave websites.



Accend Media is powered by a combination of
Lead Generation and Internet Traffic Monetization Software Platforms. Some elements of the system are wholly owned by the company
and some are licensed from other companies. The amalgamated system allows the Company to process internet traffic into real-time
leads to clients across multiple verticals. The system employs a rules-based decision engine designed to maximize the value of
every lead that it processes. The platform conducts comprehensive detailed analysis of every lead entering the system as well as
the pool of clients eligible to purchase the lead. The system also monitors consumer and publisher activity which allows us to
analyze the effectiveness of different marketing campaigns, advertisements and specific promotions. This software tool helps us
separate performing internet traffic and campaigns from non-performing internet traffic and campaigns, which allows us to maximize
our internal profit margin while best serving our clients’ needs.



Marketing Strategy



Accend Media plans to own and operate a variety
of Internet websites. The Company plans to generate traffic to its websites both internally and from third party internet advertising.
The Company's Web properties and marketing activities are designed to generate real-time response based marketing results for our
clients.





11







While visiting one of our Accend Media's websites,
consumers will be given the opportunity to sign up, purchase and/or ask to be contacted about various product and service offerings.
These websites generate a variety of transactional results ranging from: (a) Web traffic; (b) inbound telemarketing calls; (c)
outbound telemarketing leads; (d) marketable profiled data lists of consumers; (e) targeted response leads; and (f) completed applications
for products and services.



Accend Media plans to utilize a number of online
marketing channels to build our databases. These include but are not limited to:



Email Marketing



The Company's websites will be promoted through
CANSPAM compliant opt-in email marketing newsletters. Advertising dollars for email marketing are typically spent on a Cost-Per-Acquisition
basis, but Accend Media also employs on a Cost-Per-Click or Cost-Per-Million basis.



Search Engine Marketing



Accend Media plans to utilize search engine
marketing to direct consumers to its websites. Funds generated from the program will be placed in an open account with each provider
and are spent on a Cost-Per-Click auction basis. Google, Yahoo, and Bing are the primary 3 search engines providers used.



Display Advertising



Accend Media plans to purchase an advertising
inventory by placing a banner, button, or text link on websites owned by third party companies. When consumers click on our banner,
button, or text link, they are referred to our website. Using an ad server and our internal platform, we gauge effectiveness and
return on investment of each advertising campaign.



Affiliate Marketing



Accend Media plans to engage publishers to
run its offers and promotions on a Cost Per Action basis. Publishers are provided with real-time commission tracking.



Sales Strategy



Accend Media plans to sell its products and
services to a network of participating lead buyers and advertisers in various categories. Some of these categories include - but
are not limited to - the financial, insurance, travel, automotive, and deal of the day coupon industries.



Accend Media delivers internet marketing leads
to business buyers in a lead auction format. This format allows clients to bid on qualified leads as they are created. Management
believes this is the best way to derive the highest revenue per lead in the marketplace.



12







Software Development



Our sole officer is responsible for overseeing
all Accend Media's software development, management, and upgrades. He creates all new client accounts and implements lead delivery
options based on customer needs. He is responsible for indentifying new feature sets and upgrades needed to keep the Lead Generation
Software Platform competitive within the industry.



Competition



The internet lead generation and product sales
marketplace is highly competitive. Management believes that Accend Media's proprietary Lead Generation Software Platform provides
the company with a competitive advantage within the marketplace because of its concurrent ability to exploit the most effective
marketing campaigns while selling leads at their highest value. A number of competitors are active in specific aspects of our business.
In the area of business sales lead products, Accend Media faces competition primarily from companies such as Experian, Equifax,
Acxiom, Quinstreet, Atrinsic, and ValueClick. These major competitors offer online leads directly to the end customer and sell
their online leads through reseller networks. In the area of email compliance software, Accend Media faces competition from Digital
River, Unsub Central, and Optizmo.



Government Regulation



We are subject to federal, state and local
laws and regulations affecting our business. Although the Company plans on obtaining all required federal and state permits, licenses,
and bonds to operate its facilities, there can be no assurance that the Company's operation and profitability will not be subject
to more restrictive regulation or increased taxation by federal, state, or local agencies. New laws and regulations may restrict
specific Internet activities, and existing laws and regulations may be applied to Internet activities, either of which could increase
our costs of doing business over the Internet and adversely affect the demand for our advertising services. In the United States,
federal and state laws already apply or may be applied in the future to areas, including children's privacy, copyrights, taxation,
user privacy, search engines, Internet tracking technologies, direct marketing, data security, pricing, sweepstakes, promotions,
intellectual property ownership and infringement, trade secrets, export of encryption technology, acceptable content and quality
of goods and services.









13







Results of Operations for the six month
ended August 31, 2011



Revenues



During the six month period ended August 31,
2011, the Company generated $29,535 in revenues. For the three months ending August 31, 2011 generated $26,719 in revenues. Revenues
came from the development of marketing landing pages (digital production) and engaging online publishers to drive traffic to different
websites. Although the Company has some digital production development underway, at this time, management
is uncertain as to the amount of revenues the Company can generate. This work is still in progress. In addition, the Company has
integrated more than a dozen clients for its Auto Finance lead generation vertical and is planning a September, 2011 launch of
the program.



Expenses



For the three and six month period ending August
31, 2011, the Company experienced general and administrative expenses of $34,459 and $68,182 respectively. These expenses represented
start-up costs as the Company begins its business operations.



For the three and six months ended August 31,
2011, the Company had $(7,739) and $(38,647) respectively in losses from operations. Since the Company's inception, on December
20, 2010, the Company had a net loss of $(42,993).



Going Concern



The financial statements included with this
quarterly report have been prepared in accordance with generally accepted accounting principles applicable to a going concern which
contemplates the realization of assets and liquidation of liabilities in the normal course of business. As of August 31, 2011,
the Company has recognized $29,535 in revenues and has accumulated operating losses of approximately $42,993 since inception. The
Company's ability to continue as a going concern is contingent upon the successful completion of additional financing arrangements
and its ability to achieve and maintain profitable operations. Management plans to raise equity capital to finance the operating
and capital requirements of the Company. Amounts raised will be used to further development of the Company's products, to provide
financing for marketing and promotion, to secure additional property and equipment, and for other working capital purposes. While
the Company is putting forth its best efforts to achieve the above plans, there is no assurance that any such activity will generate
funds that will be available for operations.



These conditions raise substantial doubt about
the Company's ability to continue as a going concern. Our financial statements do not include any adjustments that might arise
from this uncertainty.





14





Plan of Operation



Management does not believe that the Company
will be able to generate any significant profit during the coming year. Management believes that general and administrative costs
as well as building its infrastructure will most likely exceed any anticipated revenues for the coming year.



The Company's need for capital may change dramatically
if it can generate additional revenues from its operations. In the event the Company requires additional funds, the Company will
have to seek loans or equity placements to cover such cash needs. There are no assurances additional capital will be available
to the Company on acceptable terms.





Summary of any product research and development
that we will perform for the term of our plan of operation.



We do not anticipate performing any additional
significant product research and development under our current plan of operation.





Expected purchase or sale of plant and significant
equipment



We do not anticipate the purchase or sale of
any plant or significant equipment; as such items are not required by us at this time.





Significant changes in the number of employees



As of August 31, 2011, we did not have any
employees. We are dependent upon our sole officer and director for our future business development. As our operations expand we
anticipate the need to hire additional employees, consultants and professionals; however, the exact number is not quantifiable
at this time.





























15





Liquidity and Capital Resources



As of August 31, 2011, our current assets were
$28,195 and our current liabilities were $22,613. Without realization of additional capital or added revenues, it would be unlikely
for the Company to continue as a going concern. In order for the Company to remain a Going Concern it will need to find additional
capital or generate sufficient revenues to cover its costs. Additional working capital may be sought through additional debt or
equity private placements, additional notes payable to banks or related parties (officers, directors or stockholders), or from
other available funding sources at market rates of interest, or a combination of these. The ability to raise necessary financing
will depend on many factors, including the nature and prospects of any business to be acquired and the economic and market conditions
prevailing at the time financing is sought. No assurances can be given that any necessary financing can be obtained on terms favorable
to the Company, or at all.



We have not generated positive cash flows from
operating activities. For the six months ended August 31, 2011, net cash flow used in operating activities was $(19,069).



Our Chief Executive Officer has agreed to donate
funds to the operations of the Company, in order to keep it fully reporting for the next twelve (12) months, without seeking reimbursement
for funds donated.



The Company has no employment agreements in
place with its officers. The Company pays its sole officer upto a maximum ceiling of $10,000 as approved by the board on March
4, 2011 . The amount is accrued only when the officer puts forth a demand for the same. For the three and six months ended August
31, 2011 the Company has accrued $20,750 and $7,750, respectively.



Off-Balance Sheet Arrangements



We do not have any off-balance sheet arrangements
that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition,
revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.



Critical Accounting Policies and Estimates



Revenue Recognition: We recognize revenue from
product sales once all of the following criteria for revenue recognition have been met: pervasive evidence that an agreement exists;
the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the
amount due is reasonably assured.



Item 3. Quantitative and Qualitative Disclosures
about Market Risk.



Not applicable.



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Item 4T. Controls and Procedures



Evaluation of Disclosure Controls and Procedures



Our disclosure controls and procedures, as
defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), are
designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded,
processed, summarized, and reported within the time periods specified in rules and forms adopted by the SEC, and that such information
is accumulated and communicated to management, including the Chief Executive Officer and the Chief Financial Officer, to allow
timely decisions regarding required disclosures.



Management, with the participation of the Chief
Executive Officer and the Chief Financial Officer, who is also the sole member of our Board of Directors, has evaluated the effectiveness
of our disclosure controls and procedures as of the end of the period covered by this report. Based on such evaluation, the Chief
Executive Officer and the Chief Financial Officer concluded that, our disclosure controls and procedures were not effective. Our
disclosure controls and procedures were not effective because of the "material weaknesses" described below under "Management's
report on internal control over financial reporting," which are in the process of being remediated as described below under
"Management Plan to Remediate Material Weaknesses."



Management's Report on Internal Control
over Financial Reporting



Our management is responsible for establishing
and maintaining adequate internal control over financial reporting. Internal control over financial reporting, as defined in rules
promulgated under the Exchange Act, is a process designed by, or under the supervision of, our Chief Executive Officer and Chief
Financial Officer and affected by our Board of Directors, management and other personnel to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP.
Internal control over financial reporting includes those policies and procedures that:



- pertain to the maintenance of records that
in reasonable detail accurately and fairly reflect the

transactions and dispositions
of our assets;



- provide reasonable assurance that transactions
are recorded as necessary to permit preparation of

financial statements in
accordance with GAAP, and that our receipts and expenditures are being

made only in accordance
with authorizations of our management and our Board of Directors; and



- provide reasonable assurance regarding prevention
or timely detection of unauthorized

acquisition, use or disposition
of our assets that could have a material effect on our financial

statements





17





Because of its inherent limitations, a system
of internal control over financial reporting can provide only reasonable, not absolute, assurance that the objectives of the control
system are met and may not prevent or detect misstatements. Internal control over financial reporting is a process that involves
human diligence and compliance and is subject to lapses in judgment and breakdowns resulting from human failures. Internal control
over financial reporting also can be circumvented by collusion or improper override. Because of such limitations, there is a risk
that material misstatements may not be prevented or detected on a timely basis by internal control over financial reporting. However,
these inherent limitations are known features of the financial reporting process, and it is possible to design into the process
safeguards to reduce, though not eliminate, this risk. Further, over time control may become inadequate because of changes in conditions
or the degree of compliance with the policies or procedures may deteriorate.



Our management assessed the effectiveness of
our internal control over financial reporting as of August 31, 2011. In making its assessment, management used the criteria established
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO").
Based on its assessment, management has concluded that we had certain control deficiencies described below that constituted material
weaknesses in our internal controls over financial reporting. As a result, our internal control over financial reporting was not
effective as of August 31, 2011.



A "material weakness" is defined
under SEC rules as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there
is a reasonable possibility that a material misstatement of a company's annual or interim financial statements will not be prevented
or detected on a timely basis by the company's internal controls. As a result of management's review of the investigation issues
and results, and other internal reviews and evaluations that were completed after the end of quarter related to the preparation
of management's report on internal controls over financial reporting required for this quarterly report on Form 10-Q, management
concluded that we had material weaknesses in our control environment and financial reporting process consisting of the following:



1) lack of a functioning audit committee due
to a lack of a majority of independent members and a lack of a majority of outside directors on our board of directors, resulting
in ineffective oversight in the establishment and monitoring of required internal controls and procedures;



We do not believe the material weaknesses described
above caused any meaningful or significant misreporting of our financial condition and results of operations for the fiscal quarter
ended August 31, 2011. However, management believes that the lack of a functioning audit committee and the lack of a majority of
outside directors on our board of directors results in ineffective oversight in the establishment and monitoring of required internal
controls and procedures, which could result in a material misstatement in our financial statements in future periods.







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Management Plan to Remediate Material Weaknesses



Management is pursuing the implementation of
corrective measures to address the material weaknesses described below. In an effort to remediate the identified material weaknesses
and other deficiencies and enhance our internal controls, we have initiated, or plan to initiate, the following series of measures:



We will create a position to segregate duties
consistent with control objectives and will increase our personnel resources and technical accounting expertise within the accounting
function when funds are available to us. We plan to appoint one or more outside directors to our board of directors who shall be
appointed to an audit committee resulting in a fully functioning audit committee who will undertake the oversight in the establishment
and monitoring of required internal controls and procedures such as reviewing and approving estimates and assumptions made by management
when funds are available to us.



We believe the remediation measures described
above will remediate the material weaknesses we have identified and strengthen our internal control over financial reporting. We
are committed to continuing to improve our internal control processes and will continue to diligently and vigorously review our
financial reporting controls and procedures. As we continue to evaluate and work to improve our internal control over financial
reporting, we may determine to take additional measures to address control deficiencies or determine to modify, or in appropriate
circumstances not to complete, certain of the remediation measures described above.





Changes in Internal Control over Financial
Reporting



There were no changes in our internal control
over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) during the most recent
fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial
reporting.



This amended quarterly report does not include
an attestation report of the Corporation's registered public accounting firm regarding internal control over financial reporting.
Management's report was not subject to attestation by the Corporation's registered public accounting firm pursuant to temporary
rules of the SEC that permit the Corporation to provide only the management's report in this quarterly report.





Changes in internal controls over financial
reporting



There was no change in our internal controls
over financial reporting that occurred during the period covered by this report, that has materially affected, or is reasonably
likely to materially affect, our internal controls over financial reporting.



19









PART II. OTHER INFORMATION



Item 1 -- Legal Proceedings



From time to time, we may become involved in various lawsuits and
legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and
an adverse result in these or other matters may arise from time to time that may harm our business.



We are not presently a party to any material litigation, nor to
the knowledge of management is any litigation threatened against us, which may materially affect us.



Item 1A - Risk Factors



See Risk Factors set forth in Part I, Item 1A of the Company's Registration
Statement on S-1 for the fiscal year ended February 28, 2011 and the discussion in Item 1, above, under "Liquidity and Capital
Resources."



Item 2 -- Unregistered Sales of Equity Securities and Use of Proceeds



None.



Item 3 -- Defaults Upon Senior Securities



None.





Item 4 -- Submission of Matters to a Vote of Security Holders



None.





Item 5 -- Other Information



On August 30, 2011, the Company’s stock was cleared for quotation
on the OTC-Bulletin Board under the stock symbol: ACNM.







20









Item 6 -- Exhibits



Exhibits.

Incorporated by reference

Filed Period Filing

Exhibit Exhibit Description herewith Form ending Exhibit date

______________________________________________________________________________

3.1 Articles of Incorporation, S-1 02/28/11 3.1 4/29/11

as currently in effect

______________________________________________________________________________

3.2 Bylaws S-1 02/28/11 3.2 4/29/11

as currently in effect

______________________________________________________________________________

31.1 Certification of President X

and Principal Financial

Officer, pursuant to Section

302 of the Sarbanes-Oxley

Act

______________________________________________________________________________

31.2 Certification of President X

and Principal Financial

Officer, pursuant to Section

906 of the Sarbanes-Oxley

Act

______________________________________________________________________________















21









SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



Accend Media

Registrant



By: /s/ Scott Gerardi

Name: Scott Gerardi

Title: Director and CEO

Principal Executive, and

Accounting Officer



Dated: October 14, 2011









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