Amended and Restated Share Equivalent Unit Plan



 EXHIBIT 10.38 

AMERICAN EXPRESS COMPANY 
 2003 SHARE EQUIVALENT UNIT PLAN FOR DIRECTORS 
 (As amended and
restated effective January 1, 2015) 
 Section 1. Effective Date 

The original effective date of this Plan was April 28, 2003. This Plan is amended and restated as set forth herein effective
January 1, 2015. 
 Section 2. Eligibility 
 Any Director of American Express Company (the “Company”) who is not a current or former officer or employee of the Company or a subsidiary thereof is eligible to participate in this 2003
Share Equivalent Unit Plan for Directors (this “Plan”). 
 Section 3. Administration 

The Nominating and Governance Committee of the Board of Directors (the “Committee”) shall administer this Plan. The
Committee shall have all the powers necessary to administer this Plan, including the right to interpret the provisions of this Plan and to establish rules and prescribe any forms for the administration of this Plan. 

Section 4. Share Equivalent Units 
 The Committee shall, on an annual basis, determine, in its discretion, either a number or a value of Share Equivalent Units (“SEUs”) to be awarded to each non-employee Director under this
Plan on the date of his or her election or reelection to the Board of Directors of the Company at the Annual Meeting of the Company’s Shareholders held in such year, provided that the number of SEUs to be awarded must be the same for
each such non-employee Director for such year. If the Committee specifies the value of SEUs to be awarded, the number of SEUs to be awarded shall be equal to the specified value divided by the average of the closing price of the Company’s
common stock, par value $0.20 per share, as reported on the New York Stock Exchange Composite Transactions Tape for the fifteen (15) trading days immediately preceding the date of the Annual Meeting of the Company’s Shareholders.

 Section 5. SEU Credits to the Deferred Compensation Plan for Directors and Advisors 

SEUs awarded to a Director under this Plan shall be credited to the American Express Deferred Compensation Plan for Directors and
Advisors, as amended and restated from time to time (the “Director DCP”), as follows: 
  

	 	(a)	SEUs awarded to a Director for a calendar year shall be credited to a Class Year SEU Award Account under the Director DCP (as defined therein) for such Director
for that calendar year, with one SEU awarded under this Plan being credited as one SEU to such Class Year SEU Award Account under the Director DCP; 

  

	 	(b)	SEUs awarded under this Plan shall be credited to the Director DCP on the date on which such SEUs are awarded under this Plan, provided that if the Company
is precluded from crediting SEUs to the Director DCP on that date as a result of the application of securities or other laws, then such SEUs shall be credited to the Director DCP as soon as feasible thereafter, but no later than December 31st
of the calendar year in which such SEUs were awarded under this Plan; and 

  

	 	(c)	once the SEUs under this Plan are credited as SEUs to such Class Year SEU Award Account under the Director DCP, the SEUs so credited shall thereafter be adjusted,
valued and paid in accordance with and pursuant to the terms of the Director DCP, and in the same manner as the Share Equivalent Option thereunder. 

 Section 6. Amendment 
 This Plan may be amended at any time
and from time to time by the Board of Directors of the Company; provided, however, that the Board of Directors may not adopt any amendment to this Plan that would (a) materially and adversely affect any right of or benefit to any Director with
respect to any SEUs previously awarded without such 

  
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Director’s written consent, or (b) result in a violation of Section 409A of the Internal Revenue Code of 1986, as amended, and the treasury regulations and other official guidance
issued thereunder (collectively, “Section 409A”). Any amendment to this Plan that would cause a violation of Section 409A shall be null and void and of no effect. 
 Section 7. Termination 
 This Plan shall terminate upon the
adoption of a resolution of the Board of Directors terminating this Plan. The termination of this Plan shall not affect the validity, existence or status of the Director DCP, including, but not limited to, the payment of the SEUs previously awarded
under this Plan and credited to the Director DCP. 
 Section 8. Section 409A 

This Plan and the benefits provided thereunder, together with the Director DCP, are intended to comply with the requirements of
Section 409A, and this Plan shall be administered and interpreted, together with the Director DCP, consistent with such intention and the American Express Section 409A Compliance Policy. 

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