UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549  FORM 10-Q  (Mark One)  [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2017  OR  [   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _________ to _________  Commission file number 00054146  LED LIGHTING COMPANY(Exact Name of Registrant as Specified in its Charter)  Delaware46-3457679(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)  2090 Novato Blvd., Novato, California 94947(Address of principal executive offices) (zip code)(415) 209 – 6468(Registrant’s telephone number, including area code)  Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [   ]  Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  Large accelerated filer[   ]Accelerated filer[   ]Non-accelerated filer[   ] (Do not check if a smaller reporting company)Smaller reporting company[X]Emerging growth company[   ]  Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [   ] No [X]  Indicate the number of shares outstanding of each of the issuer’s classes of stock, as of the latest practicable date.  ClassOutstanding at August 17, 2017Common Stock, par value $0.000126,157,195  SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS  This document contains forward-looking statements, which reflect our views with respect to future events and financial performance. These forward-looking statements are subject to certain uncertainties and other factors that could cause actual results to differ materially from such statements. These forward-looking statements are identified by, among other things, the words “anticipates”, “believes”, “estimates”, “expects”, “plans”, “projects”, “targets” and similar expressions. Statements in this report concerning the following are forward looking statements:  future financial and operating results; our ability to fund operations and business plans, and the timing of any funding or corporate development transactions we may pursue; the ability of our suppliers to provide products or services in the future of an acceptable quality on a timely and cost-effective basis; expectations concerning market acceptance of our products; current and future economic and political conditions; overall industry and market trends; management’s goals and plans for future operations; and other assumptions described in this report underlying or relating to any forward-looking statements.  Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date the statement was made. Except to the extent required by applicable securities laws, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Important factors that may cause actual results to differ from those projected include the risk factors specified below.  USE OF DEFINED TERMS  Except where the context otherwise requires and for the purposes of this report only:  “we,” “us,” “our” and “Company” refer to the business of LED Lighting Company; “Exchange Act” refers to the United States Securities Exchange Act of 1934, as amended; “SEC” refers to the United States Securities and Exchange Commission; ”Securities Act” refers to the United States Securities Act of 1933, as amended; “U.S. dollars,” “dollars” and “$” refer to the legal currency of the United States.  2    FINANCIAL STATEMENTS  Condensed Balance Sheets as of June 30, 2017 (unaudited) and December 31, 20164Condensed Statements of Operations for the three and six months ended June 30, 2017 and 2016 (unaudited)5Condensed Statements of Cash Flows for the six months ended June 30, 2017 and 2016 (unaudited)6Notes to condensed financial statements (unaudited)7  3  LED LIGHTING COMPANY CONDENSED BALANCE SHEETS   ASSETSJune 30,December 31,2017
(Unaudited)2016
(Audited)Current AssetsCash$37$33Total Current Assets3733TOTAL ASSETS$37$33LIABILITIES AND STOCKHOLDERS’ DEFICITCurrent LiabilitiesAccounts payable & accrued expenses$71,462$63,895Shareholder advance81,99961,913Note payable10,00010,000Total Liabilities163,461135,808Stockholders’ DeficitPreferred stock, $0.0001 par value, 20,000,000 sharesauthorized; no shares issued and outstanding as of June 30, 2017 and December 31, 2016 respectively--Common stock, $0.0001 par value, 100,000,000 sharesauthorized; 26,157,195 shares issued and outstanding as of June 30, 2017 and December 31, 2016 respectively2,6152,615Additional paid-in capital4,268,2384,268,238Accumulated deficit(4,434,277)(4,406,628)Total Stockholders’ Deficit(163,424)(135,775)TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT$37$33  The accompanying notes are an integral part of these unaudited condensed financial statements.  4  LED Lighting Company CONDENSED STATEMENTS OF OPERATIONS (Unaudited)   For the Three
Months Ended
June 30, 2017For the Three
Months Ended
June 30, 2016For the Six
Months Ended
June 30, 2017For the Six
Months Ended
June 30, 2016Revenue$-$-$-$-Cost of revenue----Gross profit----Consulting expense----Operating expenses8,1292,64527,29918,805Loss from operations(8,129)(2,645)(27,299)(18,805)Other income (expense)Interest expense(175)-(350)-Loss before income taxes(8,304)(2,645)(27,649)(18,805)Income tax expense----Net loss$(8,304)$(2,645)$(27,649)$(18,805)Loss per share – basic$(0.00)$(0.00)$(0.00)$(0.00)Weighted average shares – basic26,157,19526,157,19526,157,19526,157,195   The accompanying notes are an integral part of these unaudited condensed financial statements.  5  LED Lighting Company CONDENSED STATEMENTS OF CASH FLOWS (Unaudited)   For the Six Months ended June 30, 2017For the Six Months ended June 30, 2016OPERATING ACTIVITIES:Net loss$(27,649)$(18,805)Adjustments to reconcile net loss to net cashused by operating activitiesChanges in operating assets and liabilitiesPrepaid and other current assets-(10,000)Accounts payable & accrued expenses7,567(1,301)Net cash used in operating activities(20,082)(30,106)FINANCING ACTIVITIES:Decrease in bank overdraft-(37)Proceeds from Note payable-10,000Proceeds from Shareholder advance20,08620,172Net cash provided by financing activities20,08630,135Net increase in cash429Cash, beginning of period33-Cash, end of period$37$29SUPPLEMENTAL DISCLOSURECash paid for interest$-$-Cash paid for income tax$-$-   The accompanying notes are an integral part of these unaudited condensed financial statements.  6  LED LIGHTING COMPANY  NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS For the quarters ended June 30, 2017 and June 30, 2016  1. OVERVIEW  Interim Period Presentation  The consolidated financial statements and notes thereto are unaudited. It is suggested that these consolidated financial statements be read in conjunction with the financial statements and notes thereto included in our consolidated financial statements of our Annual Report on Form 10-K for the year ended December 31, 2016. Interim disclosures may not repeat all those set out in annual statements.  Nature of Operations  LED LIGHTING COMPANY (“the Company”), formerly known as Fun Media World, Inc., was incorporated under the name of Pinewood Acquisition Corporation under the laws of the State of Delaware on July 19, 2010 and was originally formed to engage in any lawful corporate undertaking, including, but not limited to, selected mergers and acquisitions.  On May 28, 2013, the Company’s board of directors and stockholders approved an amendment to the Company’s Certificate of Formation to change its corporate name to “LED Lighting Company”, and the amendment was filed with the Secretary of State of the State of Delaware on May 30, 2013. On May 28, 2013, new officers and directors were appointed and elected and the prior officers and directors resigned, resulting in the change of control of the Company.  The LED Lighting Company plans to supply LED (light-emitting diode) light bulbs and light fixtures to the commercial, industrial and consumer/retail markets. All of our products are tested and listed by UL Underwriters Laboratories (UL) or Electrical Testing Laboratories (ETL). Additionally, all products to be supplied will be tested and in compliance with industry standards such as those set up by Energy Star, and the Illuminating Engineering Society of North America (IESNA).  Going Concern  The Company has sustained operating losses and an accumulated deficit of $4,434,277 since inception of the Company on July 19, 2010 through June 30, 2017. In the six months ending June 30, 2017, the Company incurred a loss of $27,649. The Company’s continuation as a going concern is dependent on its ability to generate sufficient cash flows from operations to meet its obligations, which it has not been able to accomplish to date, and/or obtain additional financing from its stockholders and/or other third parties.  These financial statements have been prepared on a going concern basis, which implies the Company will continue to meet its obligations and continue its operations for the next fiscal year. The continuation of the Company as a going concern is dependent upon financial support from its stockholders, the ability of the Company to obtain necessary equity financing to continue operations, successfully locating and negotiate with a business entity for the combination of that target company with the Company.  The management of the Company plans to use their personal funds or seek equity or debt financing to pay all expenses incurred by the Company in 2017. There is no assurance that the Company will ever be profitable. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that may result should the Company be unable to continue as a going concern.  2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  The summary of significant accounting policies presented below is designed to assist in understanding the Company’s financial statements. Such financial statements and accompanying notes are the representations of the Company’s management, who are responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America (“GAAP”) in all material respects, and have been consistently applied in preparing the accompanying financial statements.  7  Use of Estimates  In preparing these financial statements in conformity with GAAP, management is required to make estimates and assumptions that may affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements and the reported amount of revenues and expenses during the reporting periods. Actual results could differ from those estimates. Significant estimates and assumptions included in our consolidated financial statements relate to the valuation of long-lived assets, accruals for potential liabilities, and valuation assumptions related to equity instruments and share based payments.  Fair Value Measurements  ASC 820, “Fair Value Measurements”, requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value: Level 1, defined as observable inputs such as quoted prices in active markets for identical assets or liabilities; Level 2, inputs other than level one that are either directly or indirectly observable such as quoted prices for identical or similar assets or liabilities on markets that are not active; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions. The Company had no assets or liabilities required to be recorded at fair value on a recurring basis as of June 30, 2017.  Cash and Cash Equivalents  The Company considers all highly-liquid investments with maturities of three months or less when purchased to be cash equivalents. The Company had no cash equivalents as of June 30, 2017.  Concentration of Credit Risk  Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents. The Company places its cash with high quality banking institutions. From time to time, the Company may maintain cash balances at certain institutions in excess of the Federal Deposit Insurance Corporation limit.  Revenue Recognition  The Company recognizes revenue in accordance with Financial Accounting Standards Board Accounting Standards Codification (“ASC”) No. 605, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.  Income Taxes  Under ASC 740, “Income Taxes”, deferred tax assets and liabilities are recognized for the future tax consequences attributable to temporary differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Valuation allowances are established when it is more likely than not that some or all of the deferred tax assets will not be realized. As of June 30, 2017, there were no deferred taxes.  Share Based Compensation  The Company applies ASC 718, Share-Based Compensation to account for its service providers’ share-based payments. Common stock of the Company was given to service providers to retain their assistance in becoming a U.S. public company, assistance with public company regulations, investors’ communications and public relations with broker-dealers, market makers and other professional services.  In accordance with ASC 718, the Company determines whether a share payment should be classified and accounted for as a liability award or equity award. All grants of share-based payments to service providers classified as equity awards are recognized in the financial statements based on their grant date fair values which are calculated using historical pricing. The Company has elected to recognize compensation expense based on the criteria that the stock awards vest immediately on the issuance date. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent period if actual forfeitures differ from initial estimates. There were no forfeitures of share based compensation.  8   Net Loss Per Share  Under the provisions of ASC 260, “Earnings per Share,” basic loss per common share is computed by dividing net loss available to common shareholders by the weighted average number of shares of common stock outstanding for the periods presented. Diluted net loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that would then share in the income of the Company, subject to anti-dilution limitations. The common stock equivalents have not been included as they are anti-dilutive. As of June 30, 2017, there were warrants outstanding for the purchase of 1,555,295 shares of common stock which could potentially dilute future earnings per share.  3. LIABILITIES TO RELATED PARTIES  Company liabilities to related parties consist of the following as of June 30, 2017 and December 31, 2016:  June 30, 2017Dec. 31,2016Accounts PayableGeorge Mainas Accrued Compensation$60,000$60,000Shareholder advancesGeorge Mainas21,29421,294Kevin Kearney45,87925,794Total$127,173$107,088  4. STOCK BASED COMPENSATION  Generally, all forms of share-based payments, including stock option grants, restricted stock grants and stock appreciation rights are measured at their fair value on the awards’ grant date, based on the estimated number of awards that are ultimately expected to vest. Share-based compensation awards issued to non-employees for services rendered are recorded at either the fair value of the services rendered or the fair value of the share-based payment, whichever is more readily determinable. The expenses resulting from share-based payments are recorded in operating expenses in the statement of operations.  Stock Options  On May 28, 2013, the Company’s board of directors and stockholders approved the adoption of the LED Lighting Company 2013 Equity Incentive Plan (the “2013 Plan”). The 2013 Plan is intended to aid the Company in recruiting and retaining key employees, directors or consultants and to motivate them by providing incentives through the granting of awards of stock options or other stock based awards. The 2013 Plan is administered by the board of directors. Directors, officers, employees and consultants of the Company and its affiliates are eligible to participate under the 2013 Plan. A total of 1,500,000 shares of common stock have been reserved for awards under the 2013 Plan.  No options are currently outstanding under the Plan.  Warrants  As of June 30, 2017, 5,418,628 warrants had been issued with an exercise price of $1.00, of which 3,863,333 had expired, so that 1,555,295 remained outstanding. No warrants were issued during the first six months of 2017. As the exercise price of the warrants issued exceeds the price at which shares have been issued by the Company, the warrants have no intrinsic value.  9  A summary of warrant activity as of June 30, 2017 and changes during the quarter then ended is presented below:  Warrants
[ex Plan
Options]Weighted
Avg
Exercise
PriceAvg
Remaining
Contractual
Life [Yrs]Weighted
Average
Expiration
DateOutstanding December 31, 20161,918,629$1.000.475/15/2017Issued January - June 2017 – Investors----Issued January - June 2017 – Services----Exercised----Forfeited or Expired(363,334)---Outstanding June 30, 20171,555,295$1.000.057/19/2017Exercisable June 30, 20171,555,295$1.000.057/19/2017  5. STOCKHOLDERS’ DEFICIT  The Company is authorized to issue 100,000,000 shares of common stock and 20,000,000 shares of preferred stock.  As of December 31, 2016, the Company had 26,157,195 shares of common stock issued and outstanding, and zero shares of preferred stock issued and outstanding. As of June 30, 2017, the Company had issued no additional common or preferred stock.  10  ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS  The following discussion should be read in conjunction with the information contained in the financial statements of the Company and the notes which form an integral part of the financial statements which are attached hereto. The financial statements mentioned above have been prepared in conformity with accounting principles generally accepted in the United States of America and are stated in United States dollars.  LED Lighting Company (formerly Fun World Media, Inc.) (“LED Company” or the “Company”) was incorporated as Pinewood Acquisition Corporation (“Pinewood”) on July 19, 2010 under the laws of the State of Delaware to engage in any lawful corporate undertaking, including, but not limited to, selected mergers and acquisitions. On May 24, 2011, the Company amended its certificate of incorporation to change its name to De Yang International Group Ltd. and on March 2, 2012, the Company amended its certificate of incorporation to change its name to Fun World Media, Inc. On May 30, 2013, the Company amended its certificate of incorporation to change its name to LED Lighting Company.  On October 7, 2010, the Company registered its common stock on a Form 10 registration statement filed pursuant to the Securities Exchange Act of 1934 (the “Exchange Act”) and Rule 12(g) thereof. The Company files with the Securities and Exchange Commission periodic and current reports under Rule 13(a) of the Exchange Act, including quarterly reports on Form 10-Q and annual reports Form 10-K.  On June 16, 2017, LED Lighting Company (the “Company”) entered into a share exchange agreement (the “Share Exchange Agreement”) with The Hit Channel, Inc., a California corporation (“THC”), and the shareholders of THC (the “THC Sellers”). Under the terms of the Share Exchange Agreement, the Company will acquire THC through an acquisition of its outstanding stock. In exchange, the Company will issue to the THC Sellers up to 12,000,000 shares of Company stock (the “Company Shares”). Upon the closing of the Share Exchange Agreement, the Company would own THC as a subsidiary. THC is developing a proprietary social media and ecommerce software platform for the cannabis industry.  The Company currently has 26,157,195 shares of common stock outstanding and has committed to having no more than 1,200,000 shares of common stock outstanding as of the closing. Upon completion of the Share Exchange Agreement and the transactions contemplated therein, the Company will have approximately 14,400,000 outstanding shares of common stock. The closing of the Share Exchange Agreement would result in a change of control of the Company.  The Share Exchange Agreement contains representations and warranties of the Company, THC and the THC Sellers, and closing conditions, customary for a transaction of this nature, including the completion of a financing. The parties anticipate the closing will occur on or before July 17, 2017. The Share Exchange Agreement may be terminated by mutual consent of THC and the Company; by either party if the Exchange is not consummated by July 17, 2017; or by either party for various other grounds as provided in the Share Exchange Agreement. As of August 21, 2017, the date on which this report is filed, neither the Company nor counterparties THC and THC Sellers had issued notice of termination of the Share Exchange Agreement. The Company cannot provide any assurance that the Exchange or any other transactions contemplated by the Share Exchange Agreement will be consummated. The foregoing summary and description of the terms of the transaction contemplated under the Share Exchange Agreement contained herein is qualified in its entirety by reference to the complete agreement, a copy of which is filed as an exhibit to this report and incorporated herein by reference.  Overview of Business and Results of Operations  The LED Lighting Company supplies LED (light-emitting diode) light bulbs and light fixtures to the commercial, industrial and consumer/retail markets. All of our products are tested and listed by UL Underwriters Laboratories (UL) or Electrical Testing Laboratories (ETL). Additionally, all products to be supplied will be tested and in compliance with industry standards such as those set up by Energy Star, and the Illuminating Engineering Society of North America (IESNA).  Revenue  The Company had no revenue in the first six months of 2017 ending June 30, 2017; it had no revenues during the six month period ended June 30, 2016.  Net Loss  Our net loss for the six months ended June 30, 2017 was $27,649 compared to $18,805 for the six months ended June 30, 2016. The net losses are comparable, and have been minimized by certain shareholders and the Director undertaking business activities for the Company at no charge.  11  Liquidity and Capital Resources  As of June 30, 2017, we had cash of $37; total assets of $37 and total liabilities of $163,461. As of December 31, 2016, the Company had $33 in cash and assets, and total liabilities of $135,808.  For the six months ended June 30, 2017, net cash used in operations was $20,082. Our total stockholder’s deficit at June 30, 2017 was $163,424. For the six months ended June 30, 2016, net cash used in operations was $30,106.  To date, we have financed our operations through funding by our stockholders and the issuance of promissory notes and common stock and securities convertible into common stock. We will need to secure additional financing to continue our operations. However, we cannot provide any assurances that we will be able to raise additional funds to meet our cash needs or that we can achieve profitability. The failure to secure any financing will severely curtail our plans for future growth or in more severe scenarios the continued operations of our Company. Based on our need to raise additional funds to implement our business plans for the next twelve months, we have included a discussion concerning the presentation of our financial statements on a going concern basis in the notes to our financial statements and our independent public accountants have included a similar discussion in their opinion on our financial statements through December 31, 2016.  ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.  Information not required to be filed by smaller reporting companies.  ITEM 4. CONTROLS AND PROCEDURES.  Evaluation of Disclosure Controls and Procedures  Under the supervision and with the participation of our principal executive officer and principal financial officer (who is the same person), we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended. Based on this evaluation, our principal executive officer and our principal financial officer concluded that our disclosure controls and procedures were not effective as of the end of the period covered by this Quarterly Report.  This Quarterly Report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. As a smaller reporting company, management’s report was not subject to attestation by the Company’s registered public accounting firm.  Changes in Internal Control over Financial Reporting  There have been no changes in our internal control over financial reporting during the first six months of 2017 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  12  PART II—OTHER INFORMATION  ITEM 1. LEGAL PROCEEDINGS  There are no legal proceedings against the Company and the Company is unaware of such proceedings contemplated against it.  ITEM 1A. RISK FACTORS  The “Risk Factors” contained in our Annual Report on Form 10-K filed with the SEC on April 17, 2017 (the “Form 10-K”) are hereby incorporated by reference herein. Readers are encouraged to read the Form 10-K including those risk factors.  ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS  None.  ITEM 3. DEFAULTS UPON SENIOR SECURITIES  None.  ITEM 4. MINE SAFETY DISCLOSURES  None.  ITEM 5. OTHER INFORMATION  None.  ITEM 6. EXHIBITS  (a)Exhibits  31Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 32Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  13  SIGNATURES  Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.  LED LIGHTING COMPANY  Dated: August 21, 2017  By: /s/ Kevin Kearney President and Chief Financial Officer   14