UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549



FORM 10-Q



|[X]   | Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|----- | ---------------------------------------------------------------------------------------
|      |                                                                                        
|      | For the quarterly period ended April 30, 2011                                          
|      |                                                                                        
|[   ] | Transition Report pursuant to 13 or 15(d) of the Securities Exchange Act of 1934       
|      |                                                                                        
|      | For the transition period from __________ to__________                                 
|      |                                                                                        
|      | Commission File Number: 333-171637                                                     



Forever Zen Ltd.

(Exact name of registrant as specified in its
charter)



|Nevada                                                         | Applied For                      
|-------------------------------------------------------------- | ---------------------------------
|(State or other jurisdiction of incorporation or organization) | (IRS Employer Identification No.)



|960 12th Street
        South Lethbridge, AL Canada T1J 2S7
|-----------------------------------------------------------
|(Address of principal executive offices)                   



|866) 860-0707                                                                     
|----------------------------------------------------------------------------------
|(Registrant’s telephone number)                                                   
|_______________________________________________________                           
|(Former name, former address and former fiscal year, if changed since last report)



Indicate by check mark whether the
registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days [X] Yes [ ] No



Indicate by check mark whether the
registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or
for such shorter period that the registrant was required to submit and post such files). [ ] Yes [X] No



Indicate by check mark whether the registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.



|[ ] Large accelerated filer Accelerated filer | [ ] Non-accelerated filer
|--------------------------------------------- | -------------------------
|[X] Smaller reporting company                 |                          



Indicate by check mark whether the
registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). [X] Yes [ ] No



State the number of shares outstanding of each
of the issuer’s classes of common stock, as of the latest practicable date: 2,412,000 as of June 2, 2011.




Table of Contents




|                               | TABLE OF CONTENTS                                                                     |     
|------------------------------ | ------------------------------------------------------------------------------------- | ----
|                               |                                                                                       | Page
|PART I – FINANCIAL INFORMATION
|Item 1:                        | Financial Statements                                                                  | 3   
|Item 2:                        | Management’s Discussion and Analysis of Financial Condition and Results of Operations | 4   
|Item 3:                        | Quantitative and Qualitative Disclosures About Market Risk                            | 8   
|Item 4:                        | Controls and Procedures                                                               | 8   
|PART II – OTHER INFORMATION   
|Item 1:                        | Legal Proceedings                                                                     | 9   
|Item 1A:                       | Risk Factors                                                                          | 9   
|Item 2:                        | Unregistered Sales of Equity Securities and Use of Proceeds                           | 9   
|Item 3:                        | Defaults Upon Senior Securities                                                       | 9   
|Item 4:                        | (Removed and Reserved)                                                                | 9   
|Item 5:                        | Other Information                                                                     | 9   
|Item 6:                        | Exhibits                                                                              | 9   

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PART I - FINANCIAL INFORMATION



Item 1. Financial Statements



|Our financial statements included in this Form 10-Q are as follows:
|-------------------------------------------------------------------
|                                                                   
|F-1                                                                
|F-2                                                                
|F-3                                                                
|F-4                                                                
|F-5                                                                



These financial statements have been prepared
in accordance with accounting principles generally accepted in the United States of America for interim financial information and
the SEC instructions to Form 10-Q. In the opinion of management, all adjustments considered necessary for a fair presentation have
been included. Operating results for the interim period ended April 30, 2011 are not necessarily indicative of the results that
can be expected for the full year.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

BALANCE SHEETS (unaudited)

As at April 30, 2011 and October 31, 2010





|ASSETS                                                                                                | April 30, 2011 |         | October 31, 2010
|----------------------------------------------------------------------------------------------------- | -------------- | ------- | ----------------
|                                                                                                      |                |         |                 
|Current Assets                                                                                        |                |         |                 
|Cash                                                                                                  | $              | 34,567  |                 
|Total Current Assets                                                                                  |                | 34,567  |                 
|                                                                                                      |                |         |                 
|TOTAL ASSETS                                                                                          | $              | 34,567  |                 
|                                                                                                      |                |         |                 
|LIABILITIES AND STOCKHOLDERS’ EQUITY                                                                  |                |         |                 
|Liabilities                                                                                           |                |         |                 
|Current Liabilities                                                                                   |                |         |                 
|Accounts payable and accrued liabilities                                                              | $              | 2,115   |                 
|                                                                                                      |                |         |                 
|Total Liabilities                                                                                     |                | 2,115   |                 
|                                                                                                      |                |         |                 
|STOCKHOLDERS’ EQUITY                                                                                  |                |         |                 
|Common stock, $.001 par value, 500,000,000 shares authorized, 2,412,000 shares issued and outstanding |                | 2,412   |                 
|Additional paid in capital                                                                            |                | 73,188  |                 
|Deficit accumulated during the development stage                                                      |                | (43,148 | )               
|Total Stockholders’ Equity                                                                            |                | 32,452  |                 
|                                                                                                      |                |         |                 
|TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY                                                            | $              | 34,567  |                 



See accompanying notes to financial statements.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

STATEMENTS OF OPERATIONS (unaudited)

Three and six months ended April 30, 2011

Period from March 30, 2010 (Inception)
to April 30, 2010

Period from March 30, 2010 (Inception)
to April 30, 2011



|                                          | Three months ended April 30, 2011 |           | Six months ended April 30, 2011 |  | March 30, 2010 (Inception) to April 30, 2010 |           | Period from March 30, 2010  (Inception) to April 30, 2011
|----------------------------------------- | --------------------------------- | --------- | ------------------------------- |  | -------------------------------------------- | --------- | ---------------------------------------------------------
|Revenues                                  | $                                 | 0         |                                 |  | $                                            | 0         |                                                          
|Expenses:                                 |                                   |           |                                 |  |                                              |           |                                                          
|Consulting fees                           |                                   | 0         |                                 |  |                                              | 0         |                                                          
|Meals and entertainment                   |                                   | 105       |                                 |  |                                              | 105       |                                                          
|General and administrative                |                                   | 183       |                                 |  |                                              | 717       |                                                          
|Professional fees                         |                                   | 1,560     |                                 |  |                                              | 7,721     |                                                          
|Transfer agent fees                       |                                   | 10,557    |                                 |  |                                              | 10,557    |                                                          
|Travel                                    |                                   | 0         |                                 |  |                                              | 0         |                                                          
|Website                                   |                                   | 563       |                                 |  |                                              | 2,563     |                                                          
|Total General and Administrative Expenses |                                   | 12,968    |                                 |  |                                              | 21,663    |                                                          
|                                          |                                   |           |                                 |  |                                              |           |                                                          
|Net Loss                                  | $                                 | (12,968   | )                               |  | $                                            | (21,663   | )                                                        
|                                          |                                   |           |                                 |  |                                              |           |                                                          
|Net Loss Per Share:                       |                                   |           |                                 |  |                                              |           |                                                          
|Basic and diluted                         |                                   |           |                                 |  |                                              |           |                                                          
|                                          |                                   |           |                                 |  |                                              |           |                                                          
|Weighted Average Shares Outstanding:      |                                   |           |                                 |  |                                              |           |                                                          
|Basic and diluted 2,412,000               |                                   | 2,412,000 |                                 |  |                                              | 2,412,000 |                                                          
|                                          |                                   |           |                                 |  |                                              |           |                                                          



See accompanying notes to financial statements.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

STATEMENT OF STOCKHOLDERS’ EQUITY (unaudited)

Period from March 30, 2010 (Inception) to
April 30, 2011



|                                                     |              |           |  |  |         |        |  |  |             |            |  |  |   | Deficit     |   |  |   |         |  
|---------------------------------------------------- | ------------ | --------- |  |  | ------- | ------ |  |  | ----------- | ---------- |  |  | - | ----------- | - |  | - | ------- | -
|                                                     |              |           |  |  |         |        |  |  |             |            |  |  |   | accumulated |   |  |   |         |  
|                                                     |              |           |  |  |         |        |  |  |             | Additional |  |  |   | during the  |   |  |   |         |  
|                                                     | Common Stock |           |  |  | paid-in |        |  |  | development |            |  |  |   |            
|                                                     |              | Shares    |  |  |         | Amount |  |  |             | capital    |  |  |   | stage       |   |  |   | Total   |  
|Issuance of common stock for cash to founder         |              | 1,500,000 |  |  | $       | 1,500  |  |  | $           | 28,500     |  |  | $ | —           |   |  | $ | 30,000  |  
|Issuance of common stock for cash at $ .05 per share |              | 912,000   |  |  |         | 912    |  |  |             | 44,688     |  |  |   | —           |   |  |   | 45,600  |  
|                                                     |              |           |  |  |         |        |  |  |             |            |  |  |   |             |   |  |   |         |  
|Net loss for the period                              |              | —         |  |  |         | —      |  |  |             | —          |  |  |   | (21,485     | ) |  |   | (21,485 | )
|Balance, October 31, 2010                            |              | 2,412,000 |  |  |         | 2,412  |  |  |             | 73,188     |  |  |   | (21,485     | ) |  |   | 54,115  |  
|                                                     |              |           |  |  |         |        |  |  |             |            |  |  |   |             |   |  |   |         |  
|Net loss for the period                              |              | —         |  |  |         | —      |  |  |             | —          |  |  |   | (21,663     | ) |  |   | (21,663 | )
|Balance, April 30, 2011                              |              | 2,412,000 |  |  | $       | 2,412  |  |  | $           | 73,188     |  |  | $ | (43,148     | ) |  | $ | 32,452  |  



See accompanying notes to financial
statements.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

STATEMENTS OF CASH FLOWS (unaudited)

For the Six Months Ended April 30, 2011

Period from March 30, 2010 (Inception)
to April 30, 2010

Period from March 30, 2010 (Inception)
to April 30, 2011



|                                                                                   | Six Months Ended  April 30, 2011 |         | Period from 
March 30, 2010 (Inception) to 
April 30, 2010 |  | Period from
March 30, 2010 (Inception) to 
April 30, 2011
|---------------------------------------------------------------------------------- | -------------------------------- | ------- | ---------------------------------------------------------- |  | ---------------------------------------------------------
|CASH FLOWS FROM OPERATING ACTIVITIES                                               |                                  |         |                                                            |  |                                                          
|Net loss                                                                           | $                                | (21,663 | )                                                          |  | $                                                        
|Change in non-cash working capital items  Accounts payable and accrued liabilities |                                  | (3,885  | )                                                          |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|CASH FLOWS USED IN OPERATING ACTIVITIES                                            |                                  | (25,548 | )                                                          |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|CASH FLOWS USED IN INVESTING ACTIVITIES                                            |                                  | —       |                                                            |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|CASH FLOWS FROM FINANCING ACTIVITIES                                               |                                  |         |                                                            |  |                                                          
|Proceeds from sales of common stock                                                |                                  | —       |                                                            |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|CASH FLOWS PROVIDED BY FINANCING ACTIVITIES                                        |                                  | —       |                                                            |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|NET INCREASE (DECREASE) IN CASH                                                    |                                  | (25,548 | )                                                          |  |                                                          
|Cash, beginning of period                                                          |                                  | 60,115  |                                                            |  |                                                          
|Cash, end of period                                                                | $                                | 34,567  |                                                            |  | $                                                        
|                                                                                   |                                  |         |                                                            |  |                                                          
|SUPPLEMENTAL CASH FLOW INFORMATION                                                 |                                  |         |                                                            |  |                                                          
|                                                                                   |                                  |         |                                                            |  |                                                          
|Interest paid                                                                      | $                                | —       |                                                            |  | $                                                        
|Income taxes paid                                                                  | $                                | —       |                                                            |  | $                                                        



See accompanying notes to financial statements.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2011



NOTE 1 – NATURE OF BUSINESS



FOREVER ZEN LTD. (“Forever”) was
incorporated in Nevada on March 30, 2010. Forever is developing a line of skin cream products. Forever is a development stage company
and has not yet realized any revenues from its planned operations.



The accompanying unaudited interim financial
statements have been prepared by Forever Zen Ltd. pursuant to the rules and regulations of the United States Securities and Exchange
Commission. Certain information and disclosures normally included in annual financial statements prepared in accordance with accounting
principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations.
In the opinion of management, all adjustments and disclosures necessary for a fair presentation of these financial statements have
been included. Such adjustments consist of normal recurring adjustments.



These interim financial statements should be
read in conjunction with the audited financial statements of the Company for the fiscal year ended October 31, 2010.



The results of operations for the six months
ended April 30, 2011 are not indicative of the results that may be expected for the full year.



NOTE 2 – SUMMARY OF ACCOUNTING POLICIES



Cash and Cash Equivalents



For the purposes of presenting cash flows,
Forever considers all highly liquid investments with original maturities of three months or less to be cash equivalents.



Fair Value of Financial Instruments



The Company’s financial instruments consist
of cash and cash equivalents, accounts payable and accrued liabilities, and advances from a director. The carrying amount of these
financial instruments approximates fair value due either to length of maturity or interest rates that approximate prevailing market
rates unless otherwise disclosed in these financial statements.



Comprehensive Income



The Company has adopted SFAS 130 (ASC 220-10)
“Reporting Comprehensive Income” which establishes standards for reporting and display of comprehensive income, its
components and accumulated balances. When applicable, the Company would disclose this information on its Statement of Stockholders’
Equity. Comprehensive income comprises equity except those resulting from investments by owners and distributions to owners. The
Company has not had any significant transactions that are required to be reported in other comprehensive income.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2011





NOTE 2 – SUMMARY OF ACCOUNTING POLICIES (continued)



Income Tax



Forever follows SFAS 109 (ASC 740-10), “Accounting
for Income Taxes.” Deferred income taxes reflect the net effect of (a) temporary difference between carrying amounts of assets
and liabilities for financial purposes and the amounts used for income tax reporting purposes, and (b) net operating loss carryforwards.
No net provision for refundable Federal income tax has been made in the accompanying statement of loss because no recoverable taxes
were paid previously. Similarly, no deferred tax asset attributable to the net operating loss carryforward has been recognized,
as it is not deemed likely to be realized.



Use of Estimates



The preparation of financial statements in
conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date the financial statements
and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.



Basic loss per share



Basic loss per share has been calculated based
on the weighted average number of shares of common stock outstanding during the period.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2011



NOTE 2 – SUMMARY OF ACCOUNTING POLICIES (continued)



Foreign Currency



The operations of the Company are located in
Canada. Forever maintains both U.S. Dollar and Canadian Dollar bank accounts. The functional currency is the U.S. Dollar. Transactions
in foreign currencies other than the functional currency, if any, are re-measured into the functional currency at the rate in effect
at the time of the transaction. Re-measurement gains and losses that arise from exchange rate fluctuations are included in income
or loss from operations. Monetary assets and liabilities denominated in Canadian Dollars are translated into U.S. Dollars at the
rate in effect at the balance sheet date. Revenue and expenses denominated in Canadian Dollars are translated at the average exchange
rate.



Development Stage



Forever entered the development stage upon
its inception in the current period. Accordingly, income and expenses for the current year and cash flow for the current year equal
income and expenses and cash flow on a cumulative basis since inception.



Recent accounting pronouncements



Forever does not expect the adoption of recently
issued accounting pronouncements to have a significant impact on the Company’s results of operations, financial position
or cash flow.



NOTE 3 - GOING CONCERN



Forever has a deficit accumulated during the
development stage of $43,148 as of April 30, 2011. Forever's financial statements are prepared using the generally accepted accounting
principles applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal
course of business. However, Forever has no current source of revenue. Without realization of additional capital, it would be unlikely
for Forever to continue as a going concern. Forever's management plans on raising cash from public or private debt or equity financing,
on an as needed basis and in the longer term, and, ultimately, upon achieving profitable operations through the development of
business activities.

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FOREVER ZEN LTD.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2011



NOTE 4 – INCOME TAXES



For the periods ended April 30, 2011, Forever
has incurred net losses and, therefore, has no tax liability. The net deferred tax asset generated by the loss carry-forward has
been fully reserved. The cumulative net operating loss carry-forward is approximately $43,150 at April 30, 2011, and will begin
to expire in the year 2030.



The cumulative tax effect at the expected rate
of 34% of significant items comprising our net deferred tax amount is as follows:



|                                    | 2011                       
|----------------------------------- | ---------------------------
|Deferred tax asset attributable to: |                            
|Net operating loss carryover        | $              14,670      
|Valuation allowance                 | (14,670)                   
|Net deferred tax asset              | $                         -



NOTE 5 – COMMON STOCK



At inception, Forever issued 1,500,000 shares of stock for $30,000
cash.



During the period ended October 31, 2010, Forever
issued 912,000 shares of stock for $45,600.



NOTE 6 – SUBSEQUENT EVENTS



In accordance with SFAS 165 (ASC 855-10) the
Company has analyzed its operations subsequent to April 30, 2011 to May 25, 2011, the date these financial statements were issued,
and has determined that it does not have any material subsequent events to disclose in these financial statements.

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Item 2. Management’s Discussion and Analysis of Financial
Condition and Results of Operations



Forward-Looking Statements



Certain statements, other than purely historical
information, including estimates, projections, statements relating to our business plans, objectives, and expected operating results,
and the assumptions upon which those statements are based, are “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements generally are identified by the words “believes,” “project,”
“expects,” “anticipates,” “estimates,” “intends,” “strategy,” “plan,”
“may,” “will,” “would,” “will be,” “will continue,” “will likely
result,” and similar expressions. We intend such forward-looking statements to be covered by the
safe-harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are
including this statement for purposes of complying with those safe-harbor provisions.Forward-looking statements are based
on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially
from the forward-looking statements. Our ability to predict results or the actual effect of future plans
or strategies is inherently uncertain. Factors which could have a material adverse affect on our operations and future prospects
on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability
of capital, interest rates, competition, and generally accepted accounting principles. These risks and uncertainties should also
be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements.We undertake
no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events
or otherwise. Further information concerning our business, including additional factors that could materially
affect our financial results, is included herein and in our other filings with the SEC.



Company Overview



We are engaged in the business of developing,
manufacturing, and selling a line of skincare products inspired by Eastern spiritualism and philosophies and produced specifically
for men in the global market. Such products will cater to men who wish to meet their grooming and skincare needs through a disciplined
and holistic approach that incorporates diet, exercise, and an Eastern philosophy. This holistic approach is based on the believe
that if you incorporate diet, exercise, and yoga with the right skincare treatments the benefits will be much greater than by just
using skincare products alone.



Churyl Kylo is our president and sole director.
Our offices are located at 960 12th Street South, Lethbridge, Alberta, Canada T1J 2S7.



Our Products



We currently have three developed and ready
for sale and distribution and, depending on receipt of additional financing, we expect a product rollout within 4 to 8 months.
Our products that are ready to manufacture and sell are as follows:



1. Regenerate – A gel exfoliator made with
menthol and sea salt, and infused with sugar. The product stimulates blood flow to the face as it exfoliates dead skin cells, creating
an invigorating feeling. The purpose of the product is to reveal a smoother, renewed complexion for our customers. We market this
as a facial scrub, as an ideal way for a man to prepare his face before shaving, and also as a body scrub.



1. Replenish – A lightweight, SPF 15 lotion
made with citrus and orange, and infused with antioxidants. The intent of the product is to have an anti-aging effect by renewing
and restoring the skin’s suppleness and diminish the appearance of fine lines, and this is how the product is marketed. As
part of our complementary product line, Replenish is for use after Regenerate to continuously hydrate and protect the skin. We
also recommend it to customers to protect their skin from UVA and UVB rays, smoke, and pollution and for the overall improvement
of skin texture.

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1. Rehydrate – A body cream infused with
mango and papaya designed to be applied daily to the entire body to keep the skin soft, supple and hydrated. Our marketing message
regarding this product is based on the importance of keeping the skin properly hydrated in order to successfully counter the effects
of aging.



We are currently working on expanding our product
lines to include Shave – A eucalyptus shaving oil designed to give a closer shave and help eliminate the stripping of natural
oils during the shaving process. By replacing the body’s natural oils, this product helps reduce ingrown hairs and nicks
as well. This product is still in development and is not ready for manufacturing or sale. We estimate that it will take a year
before we are ready to start selling this product. Additionally, we have plans to expand our line of products to include: shaving
cream, aftershave, creams for oily/dry skin, anti-wrinkle creams and a body wash. The aforementioned products are still very much
in the initial stages of development and therefore we do not foresee producing or selling these products for a minimum of eighteen
months.



Our Website



Currently we maintain one website, www.foreverzen.net,
which in the near future will include information regarding our skincare products, a general discussion of skin therapies and products,
and recommended strategies for skincare. Currently, our site is under maintenance. In time we believe it will serve as an ecommerce
portal, which is one of the sales channels through which we intend to sell our products. We have engaged Dropmedia, a website and
Internet strategy company, to help us develop our current website. The beta version of our website was posted on the Internet in
November, 2010. Our goal is to have the most attractive, practical and informative men’s skincare-related website on the
Internet, with an easy to use, buyer-friendly interface.



Content offerings at www.foreverzen.net currently
include information regarding our skincare products, and recommended strategies for skincare. Our target end-user market will be
men who want to take a disciplined approach to skincare and achieve the maximum benefit from a skin and lifestyle regimen. Part
of our marketing strategy will be to offer a Total Satisfaction Guarantee on all of our products. This means we will refund the
full purchase price to any purchaser who returns a product citing dissatisfaction.



In addition to selling our men’s skincare
products via www.foreverzen.net and through future website developments, we also intend to earn revenue by selling third-party
health products directly through our websites using e-commerce functionality, and by obtaining product referrals, sponsorships,
and affiliate fees from third parties. We have not taken any steps, however, to realizes our intention to obtain product referrals,
sponsorships, and affiliate fees from third parties. Nor have we taken any steps to realize our intention of earning revenue by
selling third-party health products directly through our website.



Manufacturing



Our manufacturing thus far has all been in-house,
with discussion in place to relocate the manufacturing to outside manufacturers with the capability to produce larger quantities
of the product. Our management has contacted several skincare product producers in Canada, and has begun negotiations for the manufacture
of our products on a contract basis. We are currently negotiating price, payment, customer guarantee, shipping, inventory, delivery
schedule and returns. We plan to pursue this further once we have sold our products on our website with the volume necessary to
warrant third-party manufacturing.



Sales and Distribution



Our goal is for our men’s skincare line
to become a leading product in the global men’s skincare marketplace. In order to achieve our goal, we intend to increase
awareness of our products with potential customers, who we anticipate will be male consumers as end users and eventually major
skincare retailers as wholesale customers. We intend to do this by engaging in the following:

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- Develop a fully functioning e-commerce website.
Currently, our primary website, www.foreverzen.net, is being utilized to disseminate information about our products and about complementary
lifestyle practices, such as yoga and meditation. Our intent is to replace this with a fully functioning e-commerce website where
customers can go, not just for information and education, but to purchase our products as well



- Attending national and regional skincare promotional
events and conferences. There are events and conferences managed by regional and central institutions and organizations to promote
skincare related products. We plan to attend a number of events attended by skincare products merchants and department store chain
representatives in order to further expose our products. These events will include trade meetings, promotional events, seminars,
and conferences, which are heavily attended by skincare products wholesalers and department store chain representatives, in order
to further expose our products.



- Developing direct marketing programs to attract
retailers. In addition to attending the foregoing conferences and seminars, we intend to market directly to wholesalers and major
department store chains. Our marketing will include conducting seminars and the use of online and traditional advertising media
such as newspapers and trade publications.



- Promoting to the public through Internet-based
and traditional media advertising. We intend to use Internet-based and traditional media to promote our product directly to the
public to raise public awareness of our product. A health-conscious consumer population could pull our products through the supply
chain if they are properly educated regarding our products. We feel that such branding and marketing efforts aimed directly at
the end consumer will be effective for increasing both online and traditional retail sales.



When we are prepared to sell our product through
conventional retail distribution channels (via intermediaries), we will mail our brochure to wholesale distributors, and, initially,
we will conduct special promotions providing small amounts of our products to a few major stores, while allowing them to pay us
on a net 90 basis. It our intention to conduct such promotions, but that there is no guarantee stores will agree to participate.
If the market shows an interest in our products, we expect that they will then begin to order from us regularly. We will begin
marketing from the United States and Canada, where our director has many contacts, prior to moving forward in marketing our products
in other countries.



Sales Personnel



We do not currently employ any sales personnel.
In the short term, we intend to use the services of our management to sell our products. As our products approach the manufacturing
stage, however, we plan to employ sales representatives in the United States and Canada to promote and sell our products to wholesalers,
retailers, and end-user male skincare consumers. These sales representatives will be responsible for soliciting, selecting and
securing accounts within a particular regional territory. We expect to pay such sales representatives on a commission basis. In
addition, we may decide to pay each sales representative a base salary. We expect to provide service and support to our sales representatives,
including advertising and sales materials. When we determine to expand our sales further, we will employ sales personnel in various
countries.



In the event we hire sales personnel, we do
not intend to do so in the next twelve months unless our revenues are enough to absorb the cost of these personnel.



Results of Operations for the three and
six months ended April 30, 2011 and for the Period from March 30, 2010 (Date of Inception) until April 30, 2011



We generated no revenues since our inception.
We expect to have limited sales in the next 4 to 8 months as we introduce our products on our website and in small venues. There
is no assurance, however, that we will earn any revenues or in amounts that will enable us to continue as a going concern.

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We incurred $12,968 in operating expenses for
the three months ended April 30, 2011, and $21,663 in operating expenses for the six months ended April 30, 2011. Our operating
expenses for the three and six months ended April 30, 2011 consisted of mainly of transfer agent and professional fees. Our operating
expenses from March 30, 2010 (Date of Inception) until April 30, 2011 were $43,148 and consisted mainly of transfer agent fees,
professional fees, consulting fees, and website costs.



We expect that our operating expenses will
increase as we are able to locate funds and pursue our business objectives. Until then, our operating expenses will include general
and administrative expenses for accounting fees, legal costs and other miscellaneous items.



We had a net loss of $12,968 for the
three months ended April 30, 2011, and a net loss of $21,663 for the six months ended April 30, 2011. We have an accumulated
net loss of $43,148 from March 30, 2010 (Date of Inception) until April 30, 2011.



Liquidity and Capital Resources



As of April 30, 2011, we had total current
assets of $34,567, consisting entirely of cash. Our total current liabilities as of April 30, 2011 were $2,115. Thus, we have working
capital of $32,452, as of April 30, 2011.



Operating Activities used $41,033 in net cash
for the period from March 30, 2010 (Date of Inception) until April 30, 2011. Our net loss of $43,148 was the major contributing
factor to our negative operating cash flow. Investing Activities used no cash during the period from March 30, 2010 (Date of Inception)
until April 30, 2011. Financing Activities generated $75,600 in cash during the period from March 30, 2010 (Date of Inception)
until April 30, 2011, as a result of a private offering of equity securities raising $75,600.



Based upon our current financial condition,
we do not have sufficient cash to operate our business at the current level for the next twelve months. We intend to fund operations
through increased sales and debt and/or equity financing arrangements, which may be insufficient to fund expenditures or other
cash requirements. We plan to seek additional financing in a private equity offering to secure funding for operations. There can
be no assurance that we will be successful in raising additional funding. If we are not able to secure additional funding, the
implementation of our business plan will be impaired. There can be no assurance that such additional financing will be available
to us on acceptable terms or at all.



Off Balance Sheet Arrangements



As of April 30, 2011, there were no off balance
sheet arrangements.



Going Concern



We have a deficit accumulated during the development
stage of $43,148 as of April 30, 2011. Our financial statements are prepared using the generally accepted accounting principles
applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course
of business. However, we have no current source of revenue. Without realization of additional capital, it would be unlikely for
us to continue as a going concern. Our management plans on raising cash from public or private debt or equity financing, on an
as needed basis and in the longer term, and, ultimately, upon achieving profitable operations through the development of business
activities.



Critical Accounting Policies



In December 2001, the SEC requested that all
registrants list their most “critical accounting polices” in the Management Discussion and Analysis. The SEC indicated
that a “critical accounting policy” is one which is both important to the portrayal of a company’s financial
condition and results, and requires management’s most difficult, subjective or complex judgments, often as a result of the
need to make estimates about the effect of matters that are inherently uncertain. We do not believe that any accounting policies
currently fit this definition.

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Recently Issued Accounting Pronouncements



We do not expect the adoption of recently issued
accounting pronouncements to have a significant impact on our results of operations, financial position or cash flow.



Item 3. Quantitative and Qualitative Disclosures
About Market Risk



A smaller reporting company is not required
to provide the information required by this Item.



Item 4.     Controls and Procedures

Disclosure Controls and Procedures



We carried out an evaluation of the effectiveness of the design
and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of April
30, 2011. This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer and our
Chief Financial Officer. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as
of March 31, 2011, our disclosure controls and procedures were not effective due to the presence of material weaknesses in internal
control over financial reporting.



A material weakness is a deficiency, or a combination of deficiencies,
in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s
annual or interim financial statements will not be prevented or detected on a timely basis. Management has identified the following
material weaknesses which have caused management to conclude that, as of March 31, 2011, our disclosure controls and procedures
were not effective: (i) inadequate segregation of duties and effective risk assessment; and (ii) insufficient written policies
and procedures for accounting and financial reporting with respect to the requirements and application of both US GAAP and SEC
guidelines.



Remediation Plan to Address the Material Weaknesses in Internal
Control over Financial Reporting



Our company plans to take steps to enhance and improve the design
of our internal controls over financial reporting. During the period covered by this quarterly report on Form 10-Q, we have not
been able to remediate the material weaknesses identified above. To remediate such weaknesses, we plan to implement the following
changes during our fiscal year ending April 30, 2012: (i) appoint additional qualified personnel to address inadequate segregation
of duties and ineffective risk management; and (ii) adopt sufficient written policies and procedures for accounting and financial
reporting. The remediation efforts set out are largely dependent upon our securing additional financing to cover the costs of implementing
the changes required. If we are unsuccessful in securing such funds, remediation efforts may be adversely affected in a material
manner.



We are unable to remedy our controls related to the inadequate segregation
of duties and ineffective risk management until we receive financing to hire additional employees.



Changes in Internal Control over Financial Reporting



There were no changes in our internal control over financial reporting
during the three months ended April 30, 2011 that have materially affected, or are reasonable likely to materially affect, our
internal control over financial reporting.

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PART II – OTHER INFORMATION



Item 1. Legal Proceedings



We are not a party to any pending legal proceeding.
We are not aware of any pending legal proceeding to which any of our officers, directors, or any beneficial holders of 5% or more
of our voting securities are adverse to us or have a material interest adverse to us.



Item 1A:Risk Factors



A smaller reporting company is not required
to provide the information required by this Item.



Item 2. Unregistered Sales of Equity Securities
and Use of Proceeds



None



Item 3. Defaults upon Senior Securities



None



Item 4. Removed and Reserved



Item 5. Other Information



None



Item 6. Exhibits



|Exhibit Number | Description of Exhibit                                                                                                                                                       
|-------------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|31.1           | Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                            
|31.2           | Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                            
|32.1           | Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURES



In accordance with the requirements of the Securities
and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



|       | Forever Zen Ltd.                    
|------ | ------------------------------------
|       |                                     
|Date:  | June 8, 2011                        
|       |                                     
|By:    | /s/ Churyl Kylo                     
|       | Churyl Kylo                         
|Title: | Chief Executive Officer and Director