Exhibit 10.13.2


 




Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


AGREEMENT FOR
EVERYDAY HEALTH 

SALES ACCELERATION AND SALES TRAINING


 


This Agreement (“Agreement”),
dated and effective September 14, 2012 by and between Myrtle Potter and Company, LLC (“Advisor”) and
Everyday Health Media, LLC (“Client” or “Everyday Health”) is hereby agreed to by the Parties.


 


This Agreement shall be governed by
the terms and conditions below. Please sign below to indicate your approval of the project scope outlined within this document
and for work to begin.


 


	Everyday Health Media, LLC	 	Myrtle Potter and Company, LLC
	 	 	 
	Date:	 9/13/12	 	Date:	9/12/12
	 	 	 	 	 
	Name:	Alan Shapiro	 	Name:	Myrtle Potter
	 	 	 	 	 
	Signature: 	/s/ Alan Shapiro	 	Signature: 	/s/ Myrtle Potter
	 	 	 	 	 
	Title:	 General Counsel	 	Title: 	CEO


 


Agreement Terms and Conditions:


 


Services:


Myrtle Potter and Company, LLC,
shall provide the Services as set forth in the (i) Summary Statement of Work and (ii) Appendix A –  Scope of Work and
Deliverables, both of which are attached hereto and incorporated herein by this reference. Pursuant to the Everyday Health
charter, this agreement will require formal approval by the Everyday Health Board of Directors and stockholders. The parties
acknowledge that all services have been provided pursuant to the “Agreement for 2012 Advisory Services”, dated
February 1, 2012, with the exception of (i) the speech to be delivered at the 2012 Pharma Digital East Conference scheduled
for October 2012 in Philadelphia and (ii) the sales training sessions scheduled for the end of September 2012.


 


Compensation:


Client shall compensate Myrtle
Potter and Company for the Services as set forth in Appendix B –  Project Costs, attached hereto and incorporated
herein by this reference.


 


As compensation for the engagement
outlined below, Advisor will be a paid an engagement fee in the amount of $250,000.


 


Payment Terms for Fees:


 


		•	The
                                                                                                                                                  engagement
                                                                                                                                                  fee
                                                                                                                                                  shall
                                                                                                                                                  be
                                                                                                                                                  paid
                                                                                                                                                  in
                                                                                                                                                  three
                                                                                                                                                  installments
                                                                                                                                                  during
                                                                                                                                                  the
                                                                                                                                                  term
                                                                                                                                                  of
                                                                                                                                                  the
                                                                                                                                                  engagement
                                                                                                                                                  as
                                                                                                                                                  follows:
                                                                                                                                                  (i)
                                                                                                                                                  $125,000
                                                                                                                                                  shall
                                                                                                                                                  be
                                                                                                                                                  paid
                                                                                                                                                  by
                                                                                                                                                  October
                                                                                                                                                  15,
                                                                                                                                                  2012;
                                                                                                                                                  (ii)
                                                                                                                                                  $62,500
                                                                                                                                                  shall
                                                                                                                                                  be
                                                                                                                                                  paid
                                                                                                                                                  by
                                                                                                                                                  January
                                                                                                                                                  15,
                                                                                                                                                  2012;
                                                                                                                                                  and
                                                                                                                                                  (iii)
                                                                                                                                                  $62,500
                                                                                                                                                  shall
                                                                                                                                                  be
                                                                                                                                                  paid
                                                                                                                                                  by
                                                                                                                                                  March
                                                                                                                                                  15, 2012.
		•	Reasonable
                                                                                                                                                  expenses
                                                                                                                                                  (not
                                                                                                                                                  including
                                                                                                                                                  Administrative
                                                                                                                                                  Costs
                                                                                                                                                  which
                                                                                                                                                  are
                                                                                                                                                  included
                                                                                                                                                  in
                                                                                                                                                  the
                                                                                                                                                  engagement
                                                                                                                                                  fee)
                                                                                                                                                  will
                                                                                                                                                  be
                                                                                                                                                  billed
                                                                                                                                                  monthly
                                                                                                                                                  and
                                                                                                                                                  are
                                                                                                                                                  due
                                                                                                                                                  within
                                                                                                                                                  30
                                                                                                                                                  days
                                                                                                                                                  of
                                                                                                                                                  receipt.



 


Term and Termination:


The engagement shall commence on September
14, 2012 and shall continue until Advisor has provided all serviced contracted for hereunder. Client expects that all services
will be provided during the course of a six to twelve month period.



    	1



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


Additional Legal Terms:


 


All materials and deliverables created
by Advisor specifically for Everyday Health hereunder (“Work Product”), either alone or in collaboration with others, shall
be deemed a work made for hire and will be owned by Everyday Health. In the event that any such Work Product or portion of such
Work Product is determined not to be a work made for hire, Advisor hereby assigns fully to Everyday Health all right, title and
interest in and to the Work Product and any copyrights, trade secrets or other intellectual property rights relating thereto.



    	2



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


SUMMARY STATEMENT
OF WORK


 


Introduction and Context


 


Everyday Health has established itself
as a leading digital health company that provides health-related content, tools and resources to consumers and health care professionals.
Client is engaging Advisor to accelerate the Company’s revenue growth, through Advisor’s assistance in two key areas:


 


First, EVDY desires to penetrate
certain accounts where there is potential to secure new and/or larger advertising partnerships. Specifically, EVDY sales and
marketing management believe that securing access to key decision makers at targeted companies and brands will materially
enhance the ability of EVDY salespeople to present the EVDY business proposition and achieve sales success.


 


Second, EVDY sales and marketing
management also believe that Advisor’s (i) sales force/training services and (ii) brand and company reports have been very
valuable in increasing the Company’s revenue growth over the past two years and it would like to continue receiving these
services from Advisor.


 


This project work commences on September
14, 2012 and is expected to continue for a six to twelve month period. The Everyday Health lead project contacts are Jennifer
Mormile and Scott Wolf.



    	3



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


Appendix
A 


 


SCOPE OF WORK
AND DELIVERABLES


 


As indicated above, Advisor’s will
assist the Company in two areas: (i) sales acceleration at key accounts and (ii) sales training and development.


 


A. Sales Acceleration Project


 


The sales acceleration project calls
for Advisor to accomplish the following:


 


		(i)	With EVDY Sales and Marketing Management, prioritize the
best target companies and/or brands based on EVDY’s business goals;
		(ii)	Advisor
                                                                                                                                                will
                                                                                                                                                make
                                                                                                                                                Client
                                                                                                                                                introductions
                                                                                                                                                to
                                                                                                                                                certain
                                                                                                                                                prioritized
                                                                                                                                                companies
                                                                                                                                                and/or
                                                                                                                                                brands
                                                                                                                                                according
                                                                                                                                                to
                                                                                                                                                the
                                                                                                                                                approach
                                                                                                                                                listed
                                                                                                                                                below:



		1)	Advisor
                                                                                                                                              will
                                                                                                                                              segment
                                                                                                                                              the
                                                                                                                                              Target
                                                                                                                                              List
                                                                                                                                              of
                                                                                                                                              companies/brands
                                                                                                                                              provided
                                                                                                                                              by
                                                                                                                                              EVDY
                                                                                                                                              into
                                                                                                                                              three
                                                                                                                                              distinct
                                                                                                                                              groups:



		1.	Segment
                                                                                                                                              #1
                                                                                                                                              -
                                                                                                                                              Companies/brands
                                                                                                                                              where
                                                                                                                                              Advisor’s
                                                                                                                                              Officers
                                                                                                                                              have
                                                                                                                                              direct
                                                                                                                                              relationships
                                                                                                                                              and
                                                                                                                                              where
                                                                                                                                              Advisor’s
                                                                                                                                              Officers
                                                                                                                                              will
                                                                                                                                              make
                                                                                                                                              introductions
                                                                                                                                              as
                                                                                                                                              a
                                                                                                                                              courtesy,
                                                                                                                                              at
                                                                                                                                              no
                                                                                                                                              charge
                                                                                                                                              to
                                                                                                                                              the
                                                                                                                                              Client.



		2.	Segment
                                                                                                                                              #2
                                                                                                                                              -
                                                                                                                                              Companies/brands
                                                                                                                                              where
                                                                                                                                              Advisor’s
                                                                                                                                              Officers
                                                                                                                                              or
                                                                                                                                              its
                                                                                                                                              consulting
                                                                                                                                              team
                                                                                                                                              have
                                                                                                                                              no
                                                                                                                                              direct
                                                                                                                                              relationships
                                                                                                                                              and
                                                                                                                                              the
                                                                                                                                              Advisor’s
                                                                                                                                              Consulting
                                                                                                                                              Team
                                                                                                                                              will
                                                                                                                                              seek
                                                                                                                                              out
                                                                                                                                              and
                                                                                                                                              make
                                                                                                                                              introductions based
                                                                                                                                              on
                                                                                                                                              time
                                                                                                                                              billed
                                                                                                                                              utilizing
                                                                                                                                              an
                                                                                                                                              hourly
                                                                                                                                              rate
                                                                                                                                              of
                                                                                                                                              $500.00
                                                                                                                                              per
                                                                                                                                              hour.



		3.	Segment
                                                                                                                                              #3
                                                                                                                                              -
                                                                                                                                              Companies/brands
                                                                                                                                              where
                                                                                                                                              Advisor’s
                                                                                                                                              Officers
                                                                                                                                              or
                                                                                                                                              its
                                                                                                                                              consulting
                                                                                                                                              team
                                                                                                                                              have
                                                                                                                                              no
                                                                                                                                              direct
                                                                                                                                              relationships
                                                                                                                                              and
                                                                                                                                              where
                                                                                                                                              introductions
                                                                                                                                              will
                                                                                                                                              be
                                                                                                                                              sought
                                                                                                                                              by
                                                                                                                                              Advisor’s
                                                                                                                                              Officers
                                                                                                                                              (as
                                                                                                                                              opposed
                                                                                                                                              to
                                                                                                                                              Advisor’s
                                                                                                                                              consulting
                                                                                                                                              team) based
                                                                                                                                              on
                                                                                                                                              time
                                                                                                                                              billed
                                                                                                                                              utilizing
                                                                                                                                              an
                                                                                                                                              hourly
                                                                                                                                              rate
                                                                                                                                              of
                                                                                                                                              $1500.00
                                                                                                                                              per
                                                                                                                                              hour
                                                                                                                                              for
                                                                                                                                              Myrtle
                                                                                                                                              Potter,
                                                                                                                                              CEO
                                                                                                                                              of
                                                                                                                                              Advisor
                                                                                                                                              and
                                                                                                                                              $800.00
                                                                                                                                              for
                                                                                                                                              the
                                                                                                                                              president
                                                                                                                                              of
                                                                                                                                              Advisor.



		2)	Advisor
                                                                                                                                            will
                                                                                                                                            perform
                                                                                                                                            the
                                                                                                                                            following
                                                                                                                                            actions
                                                                                                                                            in
                                                                                                                                            satisfaction
                                                                                                                                            of
                                                                                                                                            this
                                                                                                                                            Agreement:



		1.	For
                                                                                                                                              targets
                                                                                                                                              in
                                                                                                                                              Segment
                                                                                                                                              #1,
                                                                                                                                              Advisor’s
                                                                                                                                              Officers will
                                                                                                                                              provide
                                                                                                                                              to
                                                                                                                                              the
                                                                                                                                              Client
                                                                                                                                              personal
                                                                                                                                              email
                                                                                                                                              introductions
                                                                                                                                              and
                                                                                                                                              any
                                                                                                                                              information
                                                                                                                                              known
                                                                                                                                              about
                                                                                                                                              the
                                                                                                                                              target
                                                                                                                                              in
                                                                                                                                              the
                                                                                                                                              form
                                                                                                                                              of
                                                                                                                                              a
                                                                                                                                              “Target
                                                                                                                                              Profile”
                                                                                                                                              provided
                                                                                                                                              in
                                                                                                                                              a
                                                                                                                                              Word/PDF
                                                                                                                                              document.
		2.	For
                                                                                                                                              targets
                                                                                                                                              in
                                                                                                                                              Segment
                                                                                                                                              #2,
                                                                                                                                              Advisor’s
                                                                                                                                              Consulting
                                                                                                                                              Team will
                                                                                                                                              seek
                                                                                                                                              out
                                                                                                                                              the
                                                                                                                                              company/brand
                                                                                                                                              contact
                                                                                                                                              and
                                                                                                                                              provide
                                                                                                                                              to
                                                                                                                                              the
                                                                                                                                              Client
                                                                                                                                              a
                                                                                                                                              personal
                                                                                                                                              email
                                                                                                                                              introduction
                                                                                                                                              and
                                                                                                                                              any
                                                                                                                                              information
                                                                                                                                              known
                                                                                                                                              about
                                                                                                                                              the
                                                                                                                                              target
                                                                                                                                              in
                                                                                                                                              the
                                                                                                                                              form
                                                                                                                                              of
                                                                                                                                              a
“Target
                                                                                                                                              Profile”
                                                                                                                                              provided
                                                                                                                                              in
                                                                                                                                              a
                                                                                                                                              Word/PDF
                                                                                                                                              document.
		3.	For
                                                                                                                                              targets
                                                                                                                                              in
                                                                                                                                              Segment
                                                                                                                                              #3,
                                                                                                                                              Advisor’s
                                                                                                                                              Officers will
                                                                                                                                              seek
                                                                                                                                              out,
                                                                                                                                              make
                                                                                                                                              an
                                                                                                                                              effort
                                                                                                                                              to
                                                                                                                                              secure
                                                                                                                                              a
                                                                                                                                              relationship,
                                                                                                                                              and
                                                                                                                                              when
                                                                                                                                              successful,
                                                                                                                                              provide
                                                                                                                                              to
                                                                                                                                              the
                                                                                                                                              Client
                                                                                                                                              personal
                                                                                                                                              email
                                                                                                                                              introductions
                                                                                                                                              and
                                                                                                                                              any
                                                                                                                                              information
                                                                                                                                              known
                                                                                                                                              about
                                                                                                                                              the
                                                                                                                                              target
                                                                                                                                              in
                                                                                                                                              the
                                                                                                                                              form
                                                                                                                                              of
                                                                                                                                              a
                                                                                                                                              “Target
                                                                                                                                              Profile”
                                                                                                                                              provided
                                                                                                                                              in
                                                                                                                                              a
                                                                                                                                              Word/PDF
                                                                                                                                              document.



 


For its part, Everyday Health will
support the project as follows:



    	4



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


		(i)	Participate in a face-to face kick-off meeting. During
this meeting EVDY will work with Advisor to prioritize the Target companies and brands 
	 	(ii)	Organize and participate in Briefing
and Background Meeting(s). (Note: These meeting can occur in person or via teleconference). During these meetings, EVDY will brief
Advisor Team on the status of each target company/brand including the following: 

Call history



		(i)	Status of any current relationships 
	 	(ii)	 Sales history
		(ii)	Reasons
                                                                                                                                              for
                                                                                                                                              “yes”;
                                                                                                                                              reasons
                                                                                                                                              for
                                                                                                                                              “no” 
	 	(ii)	EVDY
                                                                                                                                              objectives
                                                                                                                                              for
                                                                                                                                              the
                                                                                                                                              company/brand
	 	(ii)	Thoughts
                                                                                                                                              on
                                                                                                                                              company/brand
                                                                                                                                              area
                                                                                                                                              of
                                                                                                                                              need



(iii) Assign a sales account person to the company/brand to accept the introduction handoff from Advisor or Advisor’s Consultants.




 


B. Sales Training & Development




 


Consistent
with Advisor’s work during the past two years, Advisor will focus on two areas:


		1.	Conduct
                                                                                                                                            Coaching
                                                                                                                                            for
                                                                                                                                            the
                                                                                                                                            purpose
                                                                                                                                            of
                                                                                                                                            advancing
                                                                                                                                            the
                                                                                                                                            Sales
                                                                                                                                            agenda
		2.	Design,
                                                                                                                                            Develop
                                                                                                                                            and
                                                                                                                                            Produce
                                                                                                                                            Company,
                                                                                                                                            Brand
                                                                                                                                            or
                                                                                                                                            Therapeutic
                                                                                                                                            Area
                                                                                                                                            Intelligence
                                                                                                                                            Reports
                                                                                                                                            as
                                                                                                                                            determined
                                                                                                                                            by
                                                                                                                                            Scott
                                                                                                                                            Wolf
                                                                                                                                            and
                                                                                                                                            Jen
                                                                                                                                            Mormile.



 


Sales, Marketing and Editorial
Staff Coaching Project


 


The following fresh new areas will
be addressed during these new coaching sessions. These sessions will be completed at the offices of Everyday Health. The primary
aim of the coaching sessions is to advise the EVDY sales force, marketing and editorial team on matters related to advancing the
EVDY offerings with their healthcare customers. The areas to be covered include:


 


	I.	Building
                                                                                                                                                    and
                                                                                                                                                    Growing
                                                                                                                                                    Successful
                                                                                                                                                    Brands



		a.	Competitive
                                                                                                                                             brand
                                                                                                                                             assessments
		b.	Brand
                                                                                                                                             positioning
		c.	Brand
                                                                                                                                             marketing
                                                                                                                                             strategy
		d.	Competitive
                                                                                                                                             marketing
                                                                                                                                             mix
		e.	Market
                                                                                                                                             analysis
                                                                                                                                             and
                                                                                                                                             assessments
		f.	Company
                                                                                                                                             assessments
		g.	Market
                                                                                                                                             building,
                                                                                                                                             brand
                                                                                                                                             building
                                                                                                                                             activities,
                                                                                                                                             pre-launch,
                                                                                                                                             launch
                                                                                                                                             and
                                                                                                                                             post-launch
                                                                                                                                             activities?



 


	II.	Understanding
                                                                                                                                                     the
                                                                                                                                                     Patient
                                                                                                                                                     and
                                                                                                                                                     Caregiver
                                                                                                                                                     Customer



		a.	How
                                                                                                                                             best
                                                                                                                                             to
                                                                                                                                             engage
                                                                                                                                             patients
                                                                                                                                             and
                                                                                                                                             their
                                                                                                                                             caregivers
		b.	Helping
                                                                                                                                             Brand
                                                                                                                                             Managers
                                                                                                                                             understand
                                                                                                                                             digital
                                                                                                                                             view
                                                                                                                                             the
                                                                                                                                             eyes
                                                                                                                                             of
                                                                                                                                             patients
                                                                                                                                             and
                                                                                                                                             caregivers
		c.	The
                                                                                                                                             best
                                                                                                                                             way
                                                                                                                                             to
                                                                                                                                             sell-in
                                                                                                                                             digital
                                                                                                                                             investments
		d.	Strategies
                                                                                                                                             for
                                                                                                                                             approaching
                                                                                                                                             different
                                                                                                                                             types
                                                                                                                                             of
                                                                                                                                             organizations
                                                                                                                                             and
                                                                                                                                             audiences
                                                                                                                                             with
                                                                                                                                             new
                                                                                                                                             offerings



 


	III.	Making
                                                                                                                                                      Bigger
                                                                                                                                                      Sales
                                                                                                                                                      Deals
                                                                                                                                                      to
                                                                                                                                                      Healthcare
                                                                                                                                                      Customers.



		a.	How
                                                                                                                                             does
                                                                                                                                             EVDY
                                                                                                                                             begin
                                                                                                                                             to
                                                                                                                                             more
                                                                                                                                             aggressively
                                                                                                                                             pursue
                                                                                                                                             even
                                                                                                                                             bigger
                                                                                                                                             sales
                                                                                                                                             deals
                                                                                                                                             to
                                                                                                                                             healthcare
                                                                                                                                             customers?
		b.	How
                                                                                                                                             does
                                                                                                                                             EVDY
                                                                                                                                             justify
                                                                                                                                             its
                                                                                                                                             digital
                                                                                                                                             offering?
		c.	How
                                                                                                                                             does
                                                                                                                                             EVDY
                                                                                                                                             begin
                                                                                                                                             to
                                                                                                                                             justify
                                                                                                                                             digital
                                                                                                                                             over
                                                                                                                                             personal
                                                                                                                                             promotion?



 


	IV.	The
                                                                                                                                                     Financial
                                                                                                                                                     Planning
                                                                                                                                                     Process




    	5



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


		a.	Help
                                                                                                                                             brand
                                                                                                                                             managers
                                                                                                                                             manage
                                                                                                                                             to
                                                                                                                                             the
                                                                                                                                             P&L
                                                                                                                                             goals
                                                                                                                                             for
                                                                                                                                             the
                                                                                                                                             brand.
		b.	Gain
                                                                                                                                             an
                                                                                                                                             understand
                                                                                                                                             the
                                                                                                                                             budget
                                                                                                                                             cycles
                                                                                                                                             and
                                                                                                                                             the
                                                                                                                                             implications
                                                                                                                                             for
                                                                                                                                             EVDY
                                                                                                                                             sales
                                                                                                                                             pitches
		c.	Help
                                                                                                                                             team
                                                                                                                                             understand
                                                                                                                                             the
                                                                                                                                             optimal
                                                                                                                                             timing
                                                                                                                                             for
                                                                                                                                             introducing
                                                                                                                                             new
                                                                                                                                             technologies/innovation



 


	V.	Communicating
                                                                                                                                                    the
                                                                                                                                                    Value
                                                                                                                                                    Proposition
                                                                                                                                                    of
                                                                                                                                                    Your
                                                                                                                                                    Offering



		a.	Help
                                                                                                                                             teams
                                                                                                                                             be
                                                                                                                                             knowledgeable
                                                                                                                                             and
                                                                                                                                             prepared
		b.	Continue
                                                                                                                                             to
                                                                                                                                             coach
                                                                                                                                             on
                                                                                                                                             the
                                                                                                                                             understand
                                                                                                                                             of
                                                                                                                                             the
                                                                                                                                             competitive
                                                                                                                                             landscape
                                                                                                                                             of
                                                                                                                                             different
                                                                                                                                             treatments
	 	c.	Improve the teams’ ability to
be seen as consultative and solution driven



 


Brand, Company, Therapeutic Area
Intelligence Reports


 


Advisor will research and produce customized
Intelligence Reports that are designed to accelerate and deepen brand, company, competitive and therapeutic area knowledge of
the Everyday Health sales, marketing and editorial team. These reports continue to be a key component of learning given the 2012
sales force reorganization that has resulted in new brand and company assignments for a large number of the sales people. A broad
outline of the reports follows:


 


Company Reports


 


Product Portfolio –
by Therapeutic Area (TA)


R&D Therapeutic Activities


 


Company Ranking vs. Peer Group Revenue
Analysis


Sales


Rx Sales by Region


Market Share by
TA & Product


Revenue Breakdown by TA & Product


 


Therapeutic Area Analysis


Sales


In-Line vs. Pipeline activities


Market
Cap & Enterprise Value


R&D Ranking Overall and By TA


Venture Financing


Other Material News, Events and Milestones


 


Overview of Leading Brands


Key Information


Development Summary


Regulatory Information


Clinical Trial Activities & Upcoming
Milestones


Patent Risk


 


Brand Rankings vs. Competitive Product
Revenue Analysis


Worldwide Product Information


Sales (Historical & Forecasts)


Royalty, Alliance & JV Revenues


US Analysis


US Product Sales


Annual US Product Forecasts


Timeline of USA Indication Launches


Calendar of Brand Events & Competitor
Product Events Affecting Brand


Deals –  Summary
Strategy & Deal History


Rx Volume - NRx, TRx (if available)


Status vs. Competition



    	6



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


Promotional Spending (if available)

Pricing Information (if available)

Sales Force Info (if available)

SWOT Assessment

Other News



    	7



    	



    


Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


APPENDIX B

PROJECT COSTS


 


	Services and Fees	 	Estimated Fees	 
	 	 	 	 	 
	The fees for the engagement are calculated as follows: 
 
    
Sales Acceleration Project:	 	$	250,000	 
	 	 	 	 	 
	Segment
                                 #1 Introductions: No charge

                                 Segment #2 Introductions: Based on time billed utilizing an hourly rate of $500.00 per
                                 hour. 

                                 Segment #3 Introductions: Based on time billed utilizing an hourly rate of $1500.00 per
                                 hour for Myrtle Potter, CEO of Advisor and $800.00 for the president of Advisor.
  
 Sales
                                                                                                                                                                                                                            Training
                                                                                                                                                                                                                            &
                                                                                                                                                                                                                            Development
                                                                                                                                                                                                                            
  
 o  Coaching/Training: $15,000 per day including all
                                                                                                                                                                                                                                                                                                                      preparation. 
 o  Brand and Company Reports: $2,500 per report
	 	 	 	 
	 	 	 	 	 
	•   Administrative Costs	 	 	 	 
	 	 	 	 	 
	Includes Advisor’s administrative and project management costs document preparation, mail video conferencing, telephone, printing, production, shipping, etc.
	 	 	Included as part
 of engagement fee above	 



    	8



    	



    

Myrtle Potter
& Company, LLC    1275 Lincoln Ave, Suite 7    San Jose Ca. 95125 

Phone 408-993-1614   Fax 408-993-1602


 


	•   Research Data and Information	 	 	To be billed as a pass through	 
	This project may require securing research data. Should that be the case MP&C will seek prior approval from Client before purchasing. Every effort will be made to use existing research.
	 	 	 	 



 

		•	Administrative
Costs listed above do not include travel costs for Advisor, which will be billed separately.
		•	Fees
                                                                                                                                                  do
                                                                                                                                                  not
                                                                                                                                                  include
                                                                                                                                                  any
                                                                                                                                                  applicable
                                                                                                                                                  taxes.
		•	Taxes
                                                                                                                                                  may
                                                                                                                                                  not
                                                                                                                                                  be
                                                                                                                                                  determined
                                                                                                                                                  until
                                                                                                                                                  the
                                                                                                                                                  project
                                                                                                                                                  is
                                                                                                                                                  complete.
		•	California
                                                                                                                                                  state
                                                                                                                                                  law
                                                                                                                                                  requires
                                                                                                                                                  Advisor
                                                                                                                                                  to
                                                                                                                                                  collect
                                                                                                                                                  sales
                                                                                                                                                  tax
                                                                                                                                                  if
                                                                                                                                                  the
                                                                                                                                                  project
                                                                                                                                                  results
                                                                                                                                                  in
                                                                                                                                                  the
                                                                                                                                                  sale
                                                                                                                                                  of
                                                                                                                                                  tangible
                                                                                                                                                  property.
		•	Myrtle
                                                                                                                                                  Potter
                                                                                                                                                  &
                                                                                                                                                  Company
                                                                                                                                                  is
                                                                                                                                                  not
                                                                                                                                                  responsible
                                                                                                                                                  for
                                                                                                                                                  the
                                                                                                                                                  hosting
                                                                                                                                                  of
                                                                                                                                                  electronic
                                                                                                                                                  documents.



 


End of Document



    	9