EX-10.51



 Exhibit 10.51 

Kellogg Company 
 Change
of Control Severance 
 Policy for Key Executives 

Introduction 
 The
Board of Directors of Kellogg Company recognizes that, from time to time, the Company may explore or otherwise be subject to potential transactions that could result in a Change of Control of the Company. This possibility and the uncertainty such an
event creates may result in the loss or distraction of employees of the Company to the detriment of the Company and its stockholders. 
 The
Board considers the avoidance of such loss and distraction to be essential to protecting and enhancing the best interests of the Company and its stockholders. The Board also believes that when a Change of Control is perceived as imminent, or is
occurring, the Board should be able to receive and rely on disinterested service from employees regarding the best interests of the Company and its stockholders without concern that employees might be distracted or concerned by the personal
uncertainties and risks created by the perception of an imminent or occurring Change of Control. 
 In addition, the Board believes that it
is consistent with the Company’s employment practices and policies and in the best interests of the Company and its stockholders to treat fairly its employees whose employment terminates in connection with or following a Change of Control. 

Accordingly, the Board has determined that appropriate steps should be taken to assure the Company of the continued employment and attention
and dedication to duty of certain of its key management employees and to seek to ensure the availability of their continued service, notwithstanding the possibility or occurrence of a Change of Control. Therefore, in order to fulfill the above
purposes, the following Change of Control Severance Policy for Key Executives has been developed and adopted. 

  
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 ARTICLE I 

ESTABLISHMENT OF PLAN 

The Company established the Kellogg Company Change of Control Severance Policy for Key Executives (the “Plan”) on May 26, 2000,
(the “Effective Date”), and has periodically amended the Plan. By this document, the Company is amending and restating the Plan effective as of January 1, 2011. 

ARTICLE II 

DEFINITIONS 
 As
used herein the following words and phrases shall have the following respective meanings (unless the context clearly indicates otherwise): 

2.1 Accounting Firm. As defined in Section 4.5(b). 

2.2 Affiliate. Any entity controlled by, controlling or under common control with the Company. 

2.3 Annual Base Salary. Twelve times the higher of 

(a) The highest monthly base salary paid or payable to the Participant by the Company and the Affiliates in respect of
the twelve-month period immediately preceding the month in which the Change of Control occurs, and 
 (b) The highest
monthly base salary in effect at any time thereafter, in each case including any base salary that has been earned and deferred. 
 2.4
Annual Bonus. The annual cash bonus awarded to the Participant in respect of a fiscal year under the Company’s or its Affiliate’s annual incentive plans, or any comparable bonus under any predecessor or successor plans. 

2.5 Average Annual Bonus. The average of the Annual Bonus paid or payable to the Participant, including any bonus or portion
thereof that has been earned but deferred, for the last three full fiscal years prior to the Change of Control (annualized, in the event that the Participant was not employed by the Employer for the whole of such fiscal year). 

2.6 Board. The Board of Directors of Kellogg Company. 

2.7 Cause. As defined in Section 4.2(b)(i). 

  
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 2.8 Change of Control. Change of Control means: 

(a) The acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the
Securities Exchange Act of 1934, as amended (the “Exchange Act”)) (a “Person”) of beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of: 

(i) 20% or more of either: 

(A) The then outstanding shares of common stock of the Company (the “Outstanding Company Common Stock”) or

 (B) The combined voting power of the then-outstanding voting securities of the Company entitled to vote generally
in the election of directors (the “Outstanding Company Voting Securities”), 
 if immediately following such acquisition the W.K.
Kellogg Foundation Trust and George Gund III together with the Gund family trusts that have a common trustee (collectively, the “Trusts”) do not own, in the aggregate, more than 35% of the Outstanding Company Common Stock or Outstanding
Company Voting Securities; or 
 (ii) 30% or more of either 

(A) The Outstanding Company Common Stock; or 

(B) The Outstanding Company Voting Securities, if immediately following such acquisition the Trusts own, in the
aggregate, more than 35% of the Outstanding Company Common Stock or Outstanding Company Voting Securities; 
 provided, however, that,
for purposes of this Section 2.8(a), the following acquisitions shall not constitute a Change of Control: (1) any acquisition directly from the Company, (2) any acquisition by the Company, (3) any acquisition by any employee
benefit plan (or related trust) sponsored or maintained by the Company or any of its Affiliates, (4) any acquisition by the Trusts or (5) any acquisition by any corporation pursuant to a transaction that complies with Sections 2.8(c)(i),
2.8(c)(ii) and 2.8(c)(iii); or 
 (b) Individuals who, as of the Effective Date, constitute the Board (the
“Incumbent Board”) cease for any reason to constitute at least a majority of the Board; provided, however, that any individual becoming a director subsequent to the Effective Date whose election, or nomination for election by the
Company’s stockholders, was approved by a vote of at least a majority of the directors then comprising the Incumbent Board shall be considered as though that individual were a member of the Incumbent Board, but excluding, for this purpose, any
individual whose initial assumption of office occurs as a result of an actual or threatened election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a
Person other than the Board; or 
 (c) Consummation of a reorganization, merger, consolidation or sale or other
disposition of all or substantially all of the assets of the Company (a “Business Combination”), in each case, unless, following such Business Combination, 

(i) All or substantially all of the individuals and entities that were the beneficial owners of the Outstanding Company
Common Stock and the 

  
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Outstanding Company Voting Securities immediately prior to such Business Combination beneficially own, directly or indirectly, more than 60% of the then-outstanding shares of common stock and the
combined voting power of the then-outstanding voting securities entitled to vote generally in the election of directors, as the case may be, of the corporation resulting from such Business Combination (including, without limitation, a corporation
that, as a result of such transaction, owns the Company or all or substantially all of the Company’s assets either directly or through one or more subsidiaries) in substantially the same proportions as their ownership immediately prior to such
Business Combination of the Outstanding Company Common Stock and the Outstanding Company Voting Securities, as the case may be; 

(ii) No Person (excluding any corporation resulting from such Business Combination or any employee benefit plan (or
related trust) of the Company or such corporation resulting from such Business Combination) beneficially owns, directly or indirectly, 20% or more of, respectively, the then-outstanding shares of common stock of the corporation resulting from such
Business Combination or the combined voting power of the then-outstanding voting securities of such corporation, except to the extent that such ownership existed prior to the Business Combination; and 

(iii) At least a majority of the members of the board of directors of the corporation resulting from such Business
Combination were members of the Incumbent Board at the time of the execution of the initial agreement or of the action of the Board providing for such Business Combination; or 

(d) Approval by the stockholders of the Company of a complete liquidation or dissolution of the Company. 

2.9 Code. The Internal Revenue Code of 1986, as amended from time to time. 

2.10 Committee. The Compensation Committee of the Board. 

2.11 Company. Kellogg Company, a Delaware corporation, and any successor thereto. 

2.12 Date of Termination. Date of Termination means: 

(a) If the Participant’s employment is terminated by the Company for Cause, or by the Participant for Good Reason,
the date of receipt of the Notice of Termination (as described in Section 4.2(c)) or any later date specified therein, as the case may be, 

(b) If the Participant’s employment is terminated by the Company other than for Cause or Disability, the Date of
Termination shall be the date on which the Company notifies the Participant of his or her termination and 
 (c) If
the Participant’s employment is terminated by reason of death or Disability, the Date of Termination shall be the date of death of the Participant or the Disability Effective Date, as the case may be. 

  
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 2.13 Disability. As defined in Section 4.2(b)(ii). 

2.14 Disability Effective Date. As defined in Section 4.2(b)(ii). 

2.15 Effective Date. May 26, 2000, which is the original effective date of the Plan. 

2.16 Employer. The Company or any of its Affiliates. 

2.17 Equity Payments. As defined in Section 4.5(a)(ii). 

2.18 Excise Tax. As defined in Section 4.5(a)(i). 

2.19 Good Reason. As defined in Section 4.2(a). 

2.20 Gross-Up Payment. As defined in Section 4.5(a)(i). 

2.21 Key Executive. A key executive employee of an Employer who is not a party to an employment agreement with the Company that
becomes effective in the event of a Change of Control of the Company and who is listed on Appendix A to the Plan, as amended by the Committee from time to time. 

2.22 Participant. A Key Executive who meets the eligibility requirements of Section 3.1. 

2.23 Participation Letter. A letter from the Company to a Key Executive notifying the Key Executive of his or her selection for
participation in the Plan. 
 2.24 Payment. As defined in Section 4.5(a)(i). 

2.25 Plan. The Kellogg Company Change of Control Severance Policy for Key Executives, as set forth in this document. 

2.26 Post 2010 Participant. An individual who became a Participant in the Plan on or after January 1, 2011. 

2.27 Pre-2011 Participant. An individual who was a Participant in the Plan on or before December 31, 2010. 

2.28 Recent Annual Bonus. The highest Annual Bonus paid or payable to the Participant, including any bonus or portion thereof
that has been earned but deferred, for the last three full fiscal years prior to the Change of Control (annualized, in the event that the Participant was not employed by the Employer for the whole of such fiscal year). 

2.29 Reduced Amount. As defined in Section 4.5(a)(i). 

  
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 2.30 Retirement Plan. As defined in Section 4.3(a)(iii). 

2.31 Separation Benefits. The amounts and benefits payable or required to be provided in accordance with Section 4.3. 

2.32 SERP. As defined in Section 4.3(a)(iii). 

2.33 Underpayment. As defined in Section 4.5(b). 

ARTICLE III 

ELIGIBILITY 
 3.1
Participation. Each Key Executive who has received a Participation Letter from the Company that has not been rescinded (which may occur solely due to the Participant’s removal from Appendix A as provided below) shall be a Participant
in the Plan. Appendix A may be amended by the Committee by adding or removing Key Executives at any time prior to the occurrence of a Change of Control, and, upon removal of a Key Executive from Appendix A, the Participation Letter shall thereafter
have no further force and effect; provided, however, that no Key Executive may be so removed after the Board has knowledge of a transaction or event that, if consummated, would constitute a Change of Control, unless and until the Board has
determined that the potential Change of Control has been abandoned and shall not be consummated, and the Board does not have knowledge of other transactions or events that, if consummated, would constitute a Change of Control. 

3.2 Duration of Participation. A Participant shall cease to be a Participant in the Plan and the Participant’s
Participation Letter shall have no further force and effect, if he or she: 
 (a) Ceases to be employed by an Employer under
circumstances not entitling him or her to Separation Benefits; or 
 (b) Otherwise ceases to be a Key Executive, provided that no Key
Executive may be removed from Plan participation in connection with or in anticipation of a Change of Control that actually occurs. 

Notwithstanding the foregoing, a Participant who is entitled, as a result of ceasing to be a Key Executive of an Employer, to receive benefits
under the Plan shall remain a Participant in the Plan until the amounts and benefits payable under the Plan have been paid or provided to the Participant in full. 

  
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 ARTICLE IV 

SEPARATION BENEFITS 

4.1 Right to Separation Benefits. A Participant shall be entitled to receive from the Company the Separation Benefits as
provided in Section 4.3 if a Change of Control has occurred and the Participant’s employment with an Employer is terminated under circumstances specified in Section 4.2(a), whether the termination is voluntary or involuntary, and if
the termination: 
 (a) Occurs after the Change of Control and on or before the second anniversary of the Change in Control or, for a
Pre-2011 Participant, on or before the third anniversary of the Change in Control; or 
 (b) Is reasonably demonstrated by the
Participant to have been initiated by a third party that has taken steps reasonably calculated to effect a Change of Control or otherwise to have arisen in connection with or in anticipation of a Change of Control. 

4.2 Termination of Employment. 

(a) Terminations Which Give Rise To Separation Benefits Under The Plan. Any termination of a Participant’s employment with
an Employer by action of the Company or any of its Affiliates or by the Participant for Good Reason shall give rise to Separation Benefits under the Plan except as set forth in Section 4.2(b) below. 

For purposes of the Plan, “Good Reason” shall mean: 

(i) A diminution in any material respect of the Participant’s position (including status, offices, titles and
reporting requirements), authority, duties or responsibilities from those in effect immediately prior to the Change of Control, excluding for this purpose an isolated, insubstantial and inadvertent action not taken in bad faith and that is remedied
by the Company and/or the Affiliate promptly after receipt of notice thereof given by the Participant; or 
 (ii) A
decrease in the Participant’s Annual Base Salary or a decrease in the Participant’s target Annual Bonus percentage from the target Annual Bonus percentage in effect for the Participant immediately prior to the Change of Control or, if
higher, the Date of Termination (excluding a decrease in target Annual Bonus percentage resulting from an across-the-board change to the applicable bonus plan or policy which generally has an equal impact on the other senior executives of the
Company and its Affiliates); or 
 (iii) The Company’s or the Affiliate’s requiring the Participant to be
based at any office or location, other than the office or location where the Participant was based and performed services immediately prior to the Change of Control, that is not reasonably commutable by the Participant on a daily basis. 

For purposes of this Section 4.2(a), any good faith determination of Good Reason made by the Participant shall be conclusive. 

  
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 (b) Terminations Which Do Not Give Rise to Separation Benefits Under This Plan.
Notwithstanding Section 4.2(a), if a Participant’s employment is terminated for Cause or Disability (as those terms are defined below) or as a result of the Participant’s death, or the Participant terminates his or her employment
other than for Good Reason, the Participant shall not be entitled to Separation Benefits under the Plan, regardless of the occurrence of a Change of Control. 

(i) A termination for “Cause” shall have occurred where a Participant is terminated because of: 

(A) The willful and continued failure of the Participant to perform substantially the Participant’s duties with the
Company or any of the Affiliates (other than any such failure resulting from incapacity due to physical or mental illness), after a written demand for substantial performance is delivered to the Participant by the Board or the Chief Executive
Officer of the Company which specifically identifies the manner in which the Board or the Chief Executive Officer believes that the Participant has not substantially performed the Participant’s duties; or 

(B) The willful engaging by the Participant in illegal conduct or gross misconduct which is materially and demonstrably
injurious to the Company or the Affiliate. 
 For purposes of this Section 4.2(b)(i), no act, or failure to act, on the part of the
Participant shall be considered “willful” unless it is done, or omitted to be done, by the Participant in bad faith or without reasonable belief that the Participant’s action or omission was in the best interests of the Company or the
Affiliate. Any act, or failure to act, based upon authority given pursuant to a resolution duly adopted by the Board or upon the instructions of the Chief Executive Officer of the Company or a senior officer of the Company or based upon the advice
of counsel for the Company or the Affiliate shall be conclusively presumed to be done, or omitted to be done, by the Participant in good faith and in the best interests of the Company or the Affiliate. 

(ii) A termination for “Disability” shall have occurred where a Participant is absent from the
Participant’s duties with the Employer on a full-time basis for 180 consecutive business days as a result of incapacity due to mental or physical illness which is determined to be total and permanent by a physician selected by the Company or
its insurers and acceptable to the Participant or the Participant’s legal representative. In that event, the Participant’s employment with the Employer shall terminate effective on the 30th day after receipt of such notice by the
Participant (the “Disability Effective Date”), provided that, within the 30 days after such receipt, the Participant shall not have returned to full-time performance of the Participant’s duties. 

(c) Notice of Termination. Any termination by the Company for Cause, or by the Participant for Good Reason, shall be
communicated by a Notice of Termination to the other party in accordance with Section 7.6 of the Plan. For purposes of the Plan, a “Notice of Termination” means a written notice that: 

(i) Indicates the specific termination provision in the Plan relied upon; 

(ii) To the extent applicable, sets forth in reasonable detail the facts and circumstances claimed to provide a basis
for termination of the Participant’s employment under the provision so indicated; and 
 (iii) If the Date of
Termination is other than the date of receipt of such notice, specifies the termination date (which date shall be not more than 30 days after the giving of such notice). 

  
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 The failure by a Participant or the Company to set forth in the Notice of Termination any fact or circumstance
that contributes to a showing of Good Reason or Cause shall not waive any right of the Participant or the Company, respectively, under the Plan or preclude the Participant or the Company, respectively, from asserting such fact or circumstance in
enforcing the Participant’s or the Company’s rights under the Plan. 
 4.3 Separation Benefits – Pre-2011
Participants. If a Pre-2010 Participant’s employment is terminated under the circumstances set forth in Section 4.2(a) entitling him or her to Separation Benefits, the Company shall pay or provide, as the case may be, to the
Participant the amounts and benefits set forth in subsections (a) through (e) below (collectively, the “Separation Benefits”): 

(a) The Company shall pay to the Participant, in a lump sum in cash within 30 days after the Date of Termination, the aggregate of the
following amounts: 
 (i) The sum of the amounts described in subsections (A), (B) and (C) below: 

(A) The Participant’s Annual Base Salary through the Date of Termination to the extent not theretofore paid; 

(B) The product of: 

(x) The highest of: 

(1) The Annual Bonus equal to the product of (I) the Participant’s Annual Base Salary and (II) the
Participant’s target Annual Bonus percentage in effect for the year in which the Change of Control occurs, or if higher, the year in which the Date of Termination occurs; 

(2) The Recent Annual Bonus; and 

(3) The Annual Bonus paid or payable, including any bonus or portion thereof that has been earned but deferred (and
annualized for any fiscal year consisting of less than 12 full months or during which the Participant was employed for less than 12 full months), for the most recently completed fiscal year following the Change of Control, if any, and 

(y) A fraction, the numerator of which is the number of days in the current fiscal year through the Date of Termination
and the denominator of which is 365; and 
 (C) Any compensation previously deferred by the Participant (together with
any accrued interest or earnings thereon) and any accrued vacation pay, in each case, to the extent not theretofore paid (the sum of the amounts described in subsections (A), (B) and (C) above, the (“Accrued
Obligations”)); and 

  
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 (ii) The amount equal to the product of the amounts described in
subsections (A) and (B) below: 
 (A) Two; and 

(B) The sum of 

(x) The Participant’s Annual Base Salary; and 

(y) The higher of (1) the Recent Annual Bonus and (2) the Annual Bonus paid or payable, including any bonus
or portion thereof that has been earned but deferred (and annualized for any fiscal year consisting of less than 12 full months or during which the Participant was employed for less than 12 full months), for the most recently completed fiscal year
following the Change of Control, if any; and 
 (iii) An amount equal to the excess of the amount described in
subsection (A) below over the amount described in subsection (B) below: 
 (A) The actuarial equivalent of
the benefit under the Company’s or its Affiliate’s qualified defined benefit retirement plan or plans, including any plan or arrangement maintained or sponsored in a jurisdiction other than the United States pursuant to statute or
otherwise, in which the Participant participates (the “Retirement Plan”) (utilizing actuarial assumptions no less favorable to the Participant than those in effect under the Retirement Plan immediately prior to the Change of Control) and
any excess or supplemental retirement plan or plans in which the Participant participates, including any individual contract, agreement, letter or other arrangement to which the Participant is a party (taking into account, without limitation, any
additional age and/or service credit that would have been earned thereunder) (collectively, the “SERP”) that the Participant would receive if the Participant’s employment continued for two years after the Date of Termination (and
using the additional two years of age and service for purposes of determining actuarial equivalency), assuming for this purpose that all accrued benefits are fully vested and assuming that the Participant’s compensation in each of the two years
consists of the Annual Base Salary and the Recent Annual Bonus. 
 (B) The actuarial equivalent of the
Participant’s actual benefit (paid or payable), if any, under the Retirement Plan and the SERP as of the Date of Termination (for purposes of this Section 4.3(a)(iii), actuarial equivalent shall mean the approximate basis at which insured
annuities could be purchased in the open market on the Date of Termination or, in the case of plans where such equivalency is explicitly defined, actuarial equivalency shall be calculated on the basis specified in the applicable plan document;
furthermore, all currency translations shall be made based on the rate in effect on the Date of Termination, and such rate shall apply to both the benefit accrued on the Date of Termination, as well as to the value of the benefit calculated that
includes the additional two 

  
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years of age and service; furthermore, for purposes of calculating actuarial equivalence of a pension benefit (with or without the additional two years of age and service), the Participant’s
eligibility to receive, and the amount of, an immediately commencing early retirement benefit shall be reflected in the calculation of the actuarial equivalent benefit). 

(b) For two years after the Participant’s Date of Termination, or such longer period as may be provided by the terms of the
appropriate plan, program, practice or policy, the Participant shall be deemed to be on a leave of absence from the Company or its Affiliates and the Company shall continue to provide welfare benefits to the Participant and/or the Participant’s
family at least equal to those that would have been provided to them in accordance with the welfare benefit plans, practices, policies and programs provided by the Company and its Affiliates (including, without limitation, medical, prescription,
dental, disability, employee life, group life, accidental death and travel accident insurance plans and programs) to the extent applicable generally to other peer executives of the Company and its Affiliates, but in no event shall such plans,
practices, policies and programs provide the Participant with benefits that are less favorable, in the aggregate, than the most favorable of such plans, practices, policies and programs in effect for the Participant at any time during the 120-day
period immediately preceding the Change of Control or, if more favorable to the Participant, as in effect generally at any time thereafter with respect to other peer executives of the Company and its Affiliates and their families, provided, however,
that, if the Participant becomes reemployed with another employer and is eligible to receive medical or other welfare benefits under another employer provided plan, the medical and other welfare benefits described herein shall be secondary to those
provided under such other plan during such applicable period of eligibility. For purposes of determining eligibility (but not the time of commencement of benefits) of the Participant for retiree benefits pursuant to such plans, practices, programs
and policies, the Participant shall be considered to have remained employed until two years after the Date of Termination and to have retired on the last day of such period; 

(c) For all purposes of the vesting and exercisability of equity-based awards granted under the Company’s stock incentive plans
and the award agreements thereunder, the Participant shall be deemed to be on a leave of absence from the Company or its Affiliates for two years after the Date of Termination and the Participant’s termination of employment from the Company or
its Affiliates shall be deemed to occur on the second anniversary of the Date of Termination; 
 (d) The Company shall, at its sole
expense as incurred, provide the Participant with outplacement services the scope and provider of which shall be selected by the Participant in the Participant’s sole discretion; provided, however, such outplacement services shall not be
provided later than the last day of the second taxable year following the taxable year in which the Participant’s Date of Termination occurs; and 

(e) To the extent not theretofore paid or provided, the Company shall timely pay or provide to the Participant any other amounts or
benefits required to be paid or provided or that the Participant is eligible to receive under any plan, program, policy or practice or contract or agreement of the Company and its Affiliates. 

  
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 Notwithstanding the foregoing, to the extent necessary to comply with the provisions of
Section 409A of the Code, the payment of separation benefits under this Section 4.3 to a specified employee shall be delayed until the date which is six months after the Participant’s severance from employment (within the meaning of
Section 409A of the Code). For purposes of this paragraph, a specified employee means a Participant who, at the time payment is to be made, is a “key employee” of the Company or its Affiliates, within the meaning of
Section 416(i) of the Code, but disregarding Section 416(i)(5) of the Code. The determination of who is a specified employee shall be made during the 90-day period following the close of each calendar year, based on total compensation and
job position for the preceding calendar year, and shall apply for the period beginning on April 1 following such 90-day period and ending the following March 31. 

4.4 Separation Benefits – Post 2010 Participants. If a Post-2010 Participant’s employment is terminated under the
circumstances set forth in Section 4.2(a) entitling him or her to Separation Benefits, the Company shall pay or provide, as the case may be, to the Participant the amounts and benefits set forth in subsections (a) through (e) below
(collectively, the “Separation Benefits”): 
 (a) The Company shall pay to the Participant, in a lump sum in cash within 30
days after the Date of Termination, the aggregate of the following amounts: 
 (i) The sum of the amounts described in
subsections (A), (B) and (C) below: 
 (A) The Participant’s Annual Base Salary through the Date of
Termination to the extent not theretofore paid; 
 (B) The product of: 

(x) The Annual Bonus equal to the product of: 

(1) The Participant’s Annual Base Salary; and 

(2) The Participant’s target Annual Bonus percentage in effect for the year in which the Change of Control occurs,
or if higher, the year in which the Date of Termination occurs; and 
 (y) A fraction, the numerator of which is the
number of days in the current fiscal year through the Date of Termination and the denominator of which is 365; and 

(C) Any compensation previously deferred by the Participant (together with any accrued interest or earnings thereon) and
any accrued vacation pay, in each case, to the extent not theretofore paid (the sum of the amounts described in subsections (A), (B) and (C) above, the (“Accrued Obligations”)); and 

  
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 (ii) The amount equal to the product of the amounts described in
subsections (A) and (B) below: 
 (A) Two; and 

(B) The sum of 

(x) The Participant’s Annual Base Salary; and 

(y) The Participant’s Average Annual Bonus. 

(b) For two years after the Participant’s Date of Termination, or such longer period as may be provided by the terms of the
appropriate plan, program, practice or policy, the Participant shall be deemed to be on a leave of absence from the Company or its Affiliates and the Company shall continue to provide welfare benefits to the Participant and/or the Participant’s
family at least equal to those that would have been provided to them in accordance with the welfare benefit plans, practices, policies and programs provided by the Company and its Affiliates (including, without limitation, medical, prescription,
dental, disability, employee life, group life, accidental death and travel accident insurance plans and programs) to the extent applicable generally to other peer executives of the Company and its Affiliates, but in no event shall such plans,
practices, policies and programs provide the Participant with benefits that are less favorable, in the aggregate, than the most favorable of such plans, practices, policies and programs in effect for the Participant at any time during the 120-day
period immediately preceding the Change of Control or, if more favorable to the Participant, as in effect generally at any time thereafter with respect to other peer executives of the Company and its Affiliates and their families, provided, however,
that, if the Participant becomes reemployed with another employer and is eligible to receive medical or other welfare benefits under another employer provided plan, the medical and other welfare benefits described herein shall be secondary to those
provided under such other plan during such applicable period of eligibility. For purposes of determining eligibility (but not the time of commencement of benefits) of the Participant for retiree benefits pursuant to such plans, practices, programs
and policies, the Participant shall be considered to have remained employed until two years after the Date of Termination and to have retired on the last day of such period; 

(c) For all purposes of the vesting and exercisability of equity-based awards granted under the Company’s stock incentive plans
and the award agreements thereunder, the Participant shall be deemed to be on a leave of absence from the Company or its Affiliates for two years after the Date of Termination and the Participant’s termination of employment from the Company or
its Affiliates shall be deemed to occur on the second anniversary of the Date of Termination; 
 (d) The Company shall, at its sole
expense as incurred, provide the Participant with outplacement services the scope and provider of which shall be selected by the Participant in the Participant’s sole discretion; provided, however, such outplacement services shall not be
provided later than the last day of the second taxable year following the taxable year in which the Participant’s Date of Termination occurs; and 

(e) To the extent not theretofore paid or provided, the Company shall timely pay or provide to the Participant any other amounts or
benefits required to be paid or provided or that the Participant is eligible to receive under any plan, program, policy or practice or contract or agreement of the Company and its Affiliates. 

  
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 Notwithstanding the foregoing, to the extent necessary to comply with the provisions of
Section 409A of the Code, the payment of separation benefits under this Section 4.4 to a specified employee shall be delayed until the date which is six months after the Participant’s severance from employment (within the meaning of
Section 409A of the Code). For purposes of this paragraph, a specified employee means a Participant who, at the time payment is to be made, is a “key employee” of the Company or its Affiliates, within the meaning of
Section 416(i) of the Code, but disregarding Section 416(i)(5) of the Code. The determination of who is a specified employee shall be made during the 90-day period following the close of each calendar year, based on total compensation and
job position for the preceding calendar year, and shall apply for the period beginning on April 1 following such 90-day period and ending the following March 31. 

4.5 Certain Additional Payments by the Company. 

(a) The payments described in this Section 4.5 shall be made only for Pre-2011 Participants. Post-2010 Participants are not
entitled to the payments described in this Section. However, if a Change in Control occurs and a Post-2010 Participant becomes entitled to Separation Benefits under the Plan, the Company shall, at the request of the Participant, reduce the amount of
the Separation Benefits, in the aggregate, to an amount such that the receipt of the Separation Benefits does not give rise to any Excise Tax. In the event that the Participant requests such reduction, the Separation Benefits shall be reduced in the
following order of priority: (i) first from cash compensation under Section 4.4(a), (ii) next from any additional SERP benefits under Section 4.4(b), then (iii) from equity-based awards under Section 4.4(c) and then (iv) pro-rata among all remaining
payments and benefits, provided, however, that this payment structure complies with applicable law, including Section 409A of the Code. 

(i) Anything in this Plan to the contrary notwithstanding and except as set forth below, in the event it is determined
that any payment or distribution by the Company or its Affiliates to or for the benefit of a Participant (whether paid or payable or distributed or distributable pursuant to the terms of this Plan or otherwise, but determined without regard to any
additional payments required under this Section 4.5) (a “Payment”) would be subject to the excise tax imposed by Section 4999 of the Code or any interest or penalties are incurred by the Participant with respect to such excise
tax (such excise tax, together with any such interest and penalties, are hereinafter collectively referred to as the “Excise Tax”), then the Participant shall be entitled to receive an additional payment (a “Gross-Up Payment”) in
an amount such that after payment by the Participant of all taxes (including any interest or penalties imposed with respect to such taxes), including, without limitation, any income taxes (and any interest and penalties imposed with respect thereto)
and Excise Tax imposed upon the Gross-Up Payment, the Participant retains an amount of the Gross Up Payment equal to the Excise Tax imposed upon the Payments. Notwithstanding the foregoing provisions of this Section 4.5(a)(i), if it is
determined that a Participant is entitled to a Gross-Up Payment, but that the Payments do not exceed 110% of the greatest amount (the “Reduced Amount”) that could be paid to the Participant such that the receipt of Payments would not give
rise to any Excise Tax, then no Gross-Up Payment shall be made to the Participant and the Payments, in the aggregate, shall be reduced to the Reduced Amount. 

(ii) Notwithstanding the provisions of Section 4.5(a)(i), if payment of the Gross-Up Payment as provided in
Section 4.5(a)(i) would make a transaction entered into in connection with a Change of Control that would otherwise be eligible for pooling-of-interests accounting treatment under APB No. 16 ineligible for such treatment, then the
following conditions shall apply: 
 (A) No Gross-Up Payment shall be made unless it is determined that a Gross-Up
Payment would have been payable pursuant to the preceding sentence (without regard to this sentence) if the Participant had not received any Payments that are considered to be “parachute payments” as defined in Section 280G of the
Code that consist of, or relate to, common stock or other equity interest in the Company or any of its Affiliates (“Equity Payments”); and 

  
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 (B) If a Gross-Up Payment is permitted to be made after application of
clause (A) of this subsection (a)(ii), the amount of such Gross-Up Payment shall be only that amount necessary so that after payment of all taxes (including any interest or penalties imposed with respect to such taxes), by the Participant with
respect to Payments other than the Equity Payments, including without limitation, any income taxes (and any interest and penalties imposed with respect thereto) and Excise Tax imposed upon the Gross-Up Payment (as computed in accordance with this
clause (B)), the Participant retains an amount of the Gross-Up Payment equal to the Excise Tax imposed upon the Payments other than the Equity Payments. In determining the Gross-Up Payment pursuant to clause (B) of the preceding sentence, the
rules for allocation of the “base amount” set forth in Question and Answer 3 8 of Proposed Treasury Regulation 1.280G-1, or any successor provision in any proposed, temporary or final regulations that may be issued, shall be applied. 

(b) Subject to the provisions of Section 4.5(c) below, all determinations required to be made under this Section 4.4,
including whether and when a Gross-Up Payment is required and the amount of such Gross-Up Payment and the assumptions to be utilized in arriving at such determination, shall be made by a nationally recognized certified public accounting firm
designated by the Participant (the “Accounting Firm”), which shall provide detailed supporting calculations both to the Company and the Participant within 15 business days of the receipt of notice from the Participant that there has been a
Payment, or such earlier time as is requested by the Company. All fees and expenses of the Accounting Firm shall be borne solely by the Company. Any Gross-Up Payment, as determined pursuant to this Section 4.5, shall be paid by the Company to,
or for the benefit of, the Participant within five days of the receipt of the Accounting Firm’s determination. Any determination by the Accounting Firm shall be binding upon the Company and the Participant. As a result of the uncertainty in the
application of Section 4999 of the Code at the time of the initial determination by the Accounting Firm, it is possible that Gross-Up Payments which will not have been made by the Company should have been made (“Underpayment”),
consistent with the calculations required to be made under this Section 4.5. In the event that the Company exhausts its remedies pursuant to Section 4.5(c) below and the Participant thereafter is required to make a payment of any Excise
Tax, the Accounting Firm shall determine the amount of the Underpayment that has occurred and any such Underpayment shall be promptly paid by the Company to or for the benefit of the Participant. 

(c) The Participant shall notify the Company in writing of any claim by the Internal Revenue Service that, if successful, would require
the payment by the Company of the Gross-Up Payment. Such notification shall be given as soon as practicable but no later than ten business days after the Participant is informed in writing of such claim and shall apprise the Company of


  
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the nature of the claim and the date on which the claim is requested to be paid. The Participant shall not pay the claim prior to the expiration of the 30-day period following the date on which
the Participant gives notice to the Company (or such shorter period ending on the date that any payment of taxes with respect to the claim is due). If the Company notifies the Participant in writing prior to the expiration of such period that it
desires to contest the claim, the Participant shall: 
 (i) Give the Company any information reasonably requested by
the Company relating to the claim; 
 (ii) Take such action in connection with contesting the claim as the Company
shall reasonably request in writing from time to time, including, without limitation, accepting legal representation with respect to the claim by an attorney reasonably selected by the Company; 

(iii) Cooperate with the Company in good faith in order effectively to contest the claim; and 

(iv) Permit the Company to participate in any proceedings relating to the claim; 

provided, however, that the Company shall bear and pay directly all costs and expenses (including additional interest and penalties) incurred in connection
with such contest and shall indemnify and hold the Participant harmless, on an after-tax basis, for any Excise Tax or income tax (including interest and penalties with respect thereto) imposed as a result of such representation and payment of costs
and expenses. 
 Without limitation on the foregoing provisions of this Section 4.5(c), the Company shall control all proceedings taken
in connection with such contest and, at its sole option, may pursue or forgo any and all administrative appeals, proceedings, hearings and conferences with the taxing authority in respect of the claim and may, at its sole option, either direct the
Participant to pay the tax claimed and sue for a refund or contest the claim in any permissible manner, and the Participant agrees to prosecute such contest to a determination before any administrative tribunal, in a court of initial jurisdiction
and in one or more appellate courts, as the Company determines; provided, however, that if the Company directs the Participant to pay the claim and sue for a refund, the Company shall advance the amount of such payment to the Participant, on an
interest-free basis and shall indemnify and hold the Participant harmless, on an after-tax basis, from any Excise Tax or income tax (including interest or penalties with respect thereto) imposed with respect to the advance or with respect to any
imputed income with respect to the advance; and further provided that any extension of the statute of limitations relating to payment of taxes for the taxable year of the Participant with respect to which a contested amount is claimed to be due is
limited solely to the contested amount. Furthermore, the Company’s control of the contest shall be limited to issues with respect to which a Gross-Up Payment would be payable under this Section 4.4 and the Participant shall be entitled to
settle or contest, as the case may be, any other issue raised by the Internal Revenue Service or any other taxing authority. 

  
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 (d) If, after the receipt by the Participant of an amount advanced by the Company pursuant
to Section 4.5(c), the Participant receives any refund with respect to a claim, the Participant shall (subject to the Company’s complying with the requirements of Section 4.5(c)) promptly pay to the Company the amount of the refund
(together with any interest paid or credited thereon after taxes applicable thereto). If, after the receipt by the Participant of an amount advanced by the Company pursuant to Section 4.5(c), a determination is made that the Participant is not
entitled to any refund with respect to the claim and the Company does not notify the Participant in writing of its intent to contest the denial of refund prior to the expiration of 30 days after such determination, then the advance shall be forgiven
and shall not be required to be repaid and the amount of the advance shall offset, to the extent thereof, the amount of Gross-Up Payment required to be paid. 

(e) Any actions required by this Section 4.5 shall be taken so that any amounts owed by the Company shall be paid as soon as
possible and in any event no later than the end of the Participant’s taxable year next following the Participant’s taxable year in which the Participant remits the related taxes. 

4.6 Payment Obligations Absolute. Upon a Change of Control, the obligations of the Company and the Affiliates to pay or provide
the payments or benefits under the Plan shall be absolute and unconditional and shall not be affected by any circumstances, including, without limitation, any set-off, counterclaim, recoupment, defense or other right which the Company or the
Affiliates may have against any Participant. In no event shall a Participant be obligated to seek other employment or take any other action by way of mitigation of the amounts payable to a Participant under any of the provisions of the Plan, nor
shall the amount of any payment under the Plan be reduced by any compensation or benefits earned by a Participant as a result of employment by another employer, except as specifically provided under Section 4.3(b). 

4.7 Non-exclusivity of Rights. Nothing in the Plan shall prevent or limit a Participant’s continuing or future
participation in any plan, program, policy or practice provided by the Company or the Affiliates and for which the Participant may qualify (other than a severance or termination pay plan providing severance benefits or termination pay that would be
duplicative of the benefits provided under the Plan, unless required by statute), nor, subject to Section 7.2, shall anything in the Plan limit or otherwise affect rights the Participant may have under any contract or agreement with the Company
or the Affiliates (other than an agreement or contract providing severance benefits or termination pay that would be duplicative of the benefits provided under the Plan, unless required by statute). Amounts or benefits that are vested benefits or
that the Participant is otherwise entitled to receive under any plan, policy, practice or program of or any contract or agreement with the Company or the Affiliates at or subsequent to the Date of Termination shall be payable in accordance with such
plan, policy, practice or program or contract or agreement, except as explicitly modified by this Plan. 
 ARTICLE V 

SUCCESSOR TO COMPANY 

The Plan shall bind any successor of the Company, its assets or its businesses (whether direct or indirect, by purchase, merger, consolidation
or otherwise), in the same manner and to the same extent that the Company would be obligated under the Plan if no succession had taken place. 

  
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 In the case of any transaction in which a successor would not by the foregoing provision or by
operation of law be bound by the Plan, the Company shall require the successor to expressly and unconditionally assume and agree to perform the Company’s obligations under the Plan, in the same manner and to the same extent that the Company
would be required to perform if no such succession had taken place. The term “Company,” as used in the Plan, shall mean the Company as defined in Section 2.11 and any successor or assignee to the business or assets which by reason
hereof becomes bound by the Plan. 
 ARTICLE VI 

AMENDMENT AND TERMINATION 

The Plan may be terminated or amended in any respect by resolution adopted by a majority of the Board, unless a Change of Control has
previously occurred. However, after the Board has knowledge of a possible transaction or event that, if consummated would constitute a Change of Control, the Plan may not be terminated or amended in any manner that would adversely affect the rights
or potential rights of Participants, unless and until the Board has determined that all transactions or events that, if consummated, would constitute a Change of Control have been abandoned and will not be consummated, and, provided that, the Board
does not have knowledge of other transactions or events that, if consummated, would constitute a Change of Control. If a Change of Control occurs, the Plan shall no longer be subject to amendment, change, substitution, deletion, revocation or
termination in any respect that adversely affects the rights of Participants. 
 ARTICLE VII 

MISCELLANEOUS 

7.1 Indemnification. The Company agrees to pay as incurred, to the full extent permitted by law, all legal fees and expenses
which the Participant may reasonably incur as a result of any contest (regardless of the outcome thereof) by the Company or its Affiliates, the Participant or others of the validity or enforceability of, or liability under, any provision of the Plan
or any guarantee of performance thereof (including as a result of any contest by the Participant about the amount of any payment pursuant to the Plan), plus in each case interest on any delayed payment at the applicable Federal rate provided for in
Section 7872(f)(2)(A) of the Code. 
 7.2 Employment Status. The Plan does not constitute a contract of employment or
impose on a Participant, the Company or the Affiliates any obligation to retain the Participant as an employee, to change the status of the Participant’s employment as an “at will” employee, or to change the Company’s or the
Affiliate’s policies regarding termination of employment. 
 7.3 Taxes and Tax Withholding. The Company may withhold from
any amounts payable under the Plan such Federal, state, local or foreign taxes as shall be required to be withheld pursuant to any applicable law or regulation. The Company may withhold and pay over to the Internal Revenue Service for the benefit of
the Pre-2011 Participant all or any portion of the Gross-Up Payment that it determines in good faith that it is required to withhold or may be required to withhold in the future, and the Participant hereby consents to such withholding. 

  
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 7.4 Validity and Severability. The invalidity or unenforceability of any provision
of the Plan shall not affect the validity or enforceability of any other provision of the Plan, which shall remain in full force and effect, and any prohibition or unenforceability in any jurisdiction shall not invalidate or render unenforceable
such provision in any other jurisdiction. 
 7.5 Governing Law. The validity, interpretation, construction and performance of
the Plan shall in all respects be governed by the laws of Delaware, without reference to principles of conflict of law. 
 7.6
Notice. All notices and other communications under the Plan shall be in writing and shall be given by hand delivery to the other party or by registered or certified mail, return receipt requested, postage prepaid, addressed as follows:

  

			
	If to the Participant:	  	At the last address on file on the Company’s records.
		
	If to the Company:	  	Kellogg Company
		  	One Kellogg Square
		  	Battle Creek, MI 49016-3599
		
		  	Attention: General Counsel

 or to such other address as either party shall have furnished to the other in writing in accordance with the Plan. Notice and
communications shall be effective when actually received by the addressee. 
 7.7 Unfunded Plan Status. The Plan is intended
to be an unfunded plan providing benefits to a select group of management or highly compensated employees. All payments pursuant to the Plan shall be made from the general funds of the Company and no special or separate fund shall be established or
other segregation of assets made to assure payment. No Participant or other person shall have under any circumstances any interest in any particular property or assets of the Company or the Affiliates as a result of participating in the Plan.
Notwithstanding the foregoing, the Company may (but shall not be obligated to) create one or more grantor trusts, the assets of which are subject to the claims of the Company’s creditors, to assist it in accumulating funds to pay its
obligations under the Plan. 

  
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