| [X]                  | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  |
|----------------------|------------------------------------------------------------------------------------------|
|                 | For the quarterly period ended February 28, 2011 [Third Quarter]                         |
|                 |                                                                                     |
| [   ] | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
|                 | For the transition period from _____________ to _____________                            |

| Florida                                                     | 27-0645694                         |
|-------------------------------------------------------------|------------------------------------|
| State or other jurisdiction ofincorporation or organization | I.R.S. Employer Identification No. |

| 109 South Edison AvenueTampa, Florida    | 33606      |
|------------------------------------------|------------|
| (Address of principal executive offices) | (Zip code) |

| Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. | YES [ X]NO [    ] |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------------------------------------|

| Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). | YES [     ]NO [ X ] |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------|

| Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Large accelerated filer   [  ]                                                                                                                                                                                                                                                                                       | Accelerated filer  [  ] |
| Non-accelerated filer  [  ]                                                                                                                                                                                                                                                                                               | Smaller reporting company  [X] |

| Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). | YES [     ]NO [ X ] |
|------------------------------------------------------------------------------------------------------------------|----------------------------------------------|

| The number of shares outstanding of each of the issuer’s classes of common stock at April 11, 2011 was 16,855,600 shares of $0.01  par value common stock. |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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|                           |                                                                                        | PAGE      |
|--------------------------------|---------------------------------------------------------------------------------------------|-----------|
| Part I - Financial Information |                                                                                        |
|                           |                                                                                        |      |
| Item 1.                        | Financial Statements (Unaudited)                                                            |   4  |
|                           |        Consolidated Balance Sheets                       |   5  |
|                           |        Consolidated Statements Of Operations             |   6  |
|                           |        Consolidated Statements Of Cash Flows             |  7   |
|                           |        Notes To The Financial Statements                 |   8  |
|                           |                                                                                        |      |
| Item 2.                        | Management’s Discussion And Analysis Of Financial Condition And Results Of Operations |  12  |
|                           |                                                                                        |      |
| Item 3.                        | Quantitative And Qualitative Disclosures About Market Risk                                  |   13 |
|                           |                                                                                        |      |
| Item 4t.                       | Controls And Procedures                                                                     |   14 |
|                           |                                                                                        |
| Part II - Other Information    |                                                                                        |
|                           |                                                                                        |      |
| Item 1.                        | Legal Proceedings                                                                           |  15  |
|                           |                                                                                        |      |
| Item 2.                        | Unregistered Sales Of Equity Securities And Use Of Proceeds                                 |   15 |
|                           |                                                                                        |      |
| Item 3.                        | Defaults Upon Senior Securities                                                             |   15 |
|                           |                                                                                        |      |
| Item 4.                        | Submission Of Matters To A Vote Of Security Holders                                         |   15 |
|                           |                                                                                        |      |
| Item 5.                        | Other Information                                                                           |   15 |
|                           |                                                                                        |      |
| Item 6.                        | Exhibits                                                                                    |   16 |

----

----

|                                                                                                                                                                                                                                                                                       | Page    |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|
|                                                                                                                                                                                                                                                                                       |    |
| Balance Sheets at February 28, 2011(Unaudited) and May 31, 2010                                                                                                                                                                                                                            | 5       |
|                                                                                                                                                                                                                                                                                       |    |
| Statements of Operations For the Three Months Ended February 28,  2011 (Unaudited) and February 28, 2010 (Unaudited) and For the Nine Months Ended February 28, 2011 (Unaudited) and For the Period From July 29, 2009 (date of inception) to February 28, 2010 (Unaudited) | 6  |
|                                                                                                                                                                                                                                                                                       |    |
| Statements of Cash Flows For the Nine months Ended February 28, 2011 (Unaudited) and For the Period From July 29, 2009 (date of inception) to February 28, 2010 (Unaudited)                                                                                                                | 7  |
|                                                                                                                                                                                                                                                                                       |    |
| Notes to Financial Statements (Unaudited)                                                                                                                                                                                                                                                  | 8  |
|                                                                                                                                                                                                                                                                                       |    |

----

| Assets                                                                                                                                               |   | February 28, 2011 |     |   | May 31, 2010 |   |
|------------------------------------------------------------------------------------------------------------------------------------------------------|--------|-------------------|----------|--------|--------------|--------|
|                                                                                                                                                 |   | (unaudited)       |     |   |         |   |
| Current Assets                                                                                                                                       |   |              |     |   |         |   |
|      Cash in Bank                                                                                                           |   | $                 | 223      |   |         | $      | 298 |   |
|      Accounts Receivable                                                                                                    |   |              | 12,341   |   |         |   | 12,526 |   |
|      Inventory                                                                                                              |   |              | 8,436    |   |         |   | 9,973 |   |
|      Prepaid Expenses                                                                                                       |   |              | 128,500  |   |         |   | 50,465 |   |
|           Total Current Assets                                                                     |   |              | 149,500  |   |         |   | 73,262 |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Other Assets                                                                                                                                         |   |              |     |   |         |   |   |   |
|      Trademarks                                                                                                             |   |              | 5,000    |   |         |   | - |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Total Assets                                                                                                                                         |   | $                 | 154,500  |   |         | $      | 73,262 |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Liabilities and Shareholders' Equity                                                                                                                 |   |              |     |   |         |   |   |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Current Liabilities                                                                                                                                  |   |              |     |   |         |   |   |   |
|      Accounts Payable (including related party balances of $74,551 and $17,393                                              |   |              |     |   |         |   |   |   |
|                 at February 28, 2011 and May 31, 2010, respectively) |   | $                 | 127,668  |   |         | $      | 26,654 |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Total Liabilities                                                                                                                                    |   |              | 127,668  |   |         |   | 26,654 |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Shareholders'  Equity                                                                                                                           |   |              |     |   |         |   |   |   |
|      Common Stock, $0.01 par value; 500,000,000 shares authorized;                                                          |   |              |     |   |         |   |   |   |
|          16,855,600 and 14,205,600 shares issued and outstanding                                        |   |              |     |   |         |   |   |   |
|          at February 28, 2011 and May 31, 2010, respectively                                            |   |              | 168,556  |   |         |   | 142,056 |   |
|      Additional Paid-in Capital                                                                                             |   |              | 605,446  |   |         |   | 77,804 |   |
|      Accumulated deficit                                                                                                    |   |              | (747,170 | )      |         |   | (173,252 | ) |
|           Total Shareholders' Equity                                                          |   |              | 26,832   |   |         |   | 46,608 |   |
|                                                                                                                                                 |   |              |     |   |         |   |   |   |
| Total Liabilities and Shareholders' Equity                                                                                                           |   | $                 | 154,500  |   |         | $      | 73,262 |   |

----

|                                       |   |                                   |       |   |                      |   |       |                                             |   |   | For the           |   |
|--------------------------------------------|--------|----------------------------------------|------------|--------|---------------------------|--------|------------|--------------------------------------------------|--------|--------|-------------------|--------|
|                                       |   | For the Three Months Ended February 28 |       |   | For the Nine Months Ended |   |       | Period from July 28, 2009 (date of inception) to |   |
|                                       |   | 2011                                   |       |   | 2010                      |   |       | February 28, 2011                                |   |   | February 28, 2010 |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |
| Revenues                                   |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |
| Sales                                      |   | $                                      | 50,847     |   |                      | $      | 13,524     |                                             |   | $      | 111,028           |   |   | $ | 29,985 |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Cost of Sales                              |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Cost of Goods Sold                         |   |                                   | 39,805     |   |                      |   | 11,372     |                                             |   |   | 86,247            |   |   |   | 23,830 |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Gross Profit                               |   |                                   | 11,042     |   |                      |   | 2,152      |                                             |   |   | 24,781            |   |   |   | 6,155 |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Expenses                                   |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| General and Administrative Expenses        |   |                                   | 96,204     |   |                      |   | 2,703      |                                             |   |   | 598,699           |   |   |   | 149,437 |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Net Loss                                   |   | $                                      | (85,162    | )      |                      | $      | (551       | )                                                |   | $      | (573,918          | )      |   | $ | (143,282 | ) |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Basic and diluted loss per share           |   | $                                      | (0.01      | )      |                      | $      | (0.00      | )                                                |   | $      | (0.03             | )      |   | $ | (0.01 | ) |
|                                       |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
| Basic and diluted weighted average common  |   |                                   |       |   |                      |   |       |                                             |   |   |              |   |   |   |   |   |
|     shares outstanding |   |                                   | 16,823,378 |   |                      |   | 14,201,544 |                                             |   |   | 16,476,113        |   |   |   | 14,200,995 |   |

----

|                                                                                                         |   | For the Nine Months Ended |     |   | Period from July 28, 2009 (date of inception) to |   |
|--------------------------------------------------------------------------------------------------------------|--------|---------------------------|----------|--------|-------------------------------------------------------|--------|
|                                                                                                         |   | February 28, 2011         |     |   | February 28, 2010                                     |   |
| Cash flows from operating activities:                                                                        |   |                      |     |   |                                                  |   |
| Net loss                                                                                                     |   | $                         | (573,918 | )      |                                                  | $      | (143,282 | ) |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Adjustments to reconcile net loss to net                                                                     |   |                      |     |   |                                                  |   |   |   |
|     cash (used) provided by operating activities:                                        |   |                      |     |   |                                                  |   |   |   |
| Non-cash expenses                                                                                            |   |                      | 471,107  |   |                                                  |   | 141,956 |   |
| Changes in assets and liabilities:                                                                           |   |                      |     |   |                                                  |   |   |   |
|      Accounts Receivable                                                            |   |                      | 185      |   |                                                  |   | - |   |
|      Inventory                                                                      |   |                      | 1,537    |   |                                                  |   | 1,524 |   |
|      Accounts Payable                                                               |   |                      | 101,014  |   |                                                  |   | - |   |
|           Net cash (used) provided by operating activities |   |                      | (75      | )      |                                                  |   | 198 |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Cash flows from financing activities:                                                                        |   |                      |     |   |                                                  |   |   |   |
| Sale of common stock                                                                                         |   |                      | -        |   |                                                  |   | 100 |   |
|           Net cash provided by financing activities        |   |                      | -        |   |                                                  |   | 100 |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Net (decrease) increase in cash                                                                              |   |                      | (75      | )      |                                                  |   | 298 |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Cash at beginning of period                                                                                  |   |                      | 298      |   |                                                  |   | 100 |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Cash at end of period                                                                                        |   | $                         | 223      |   |                                                  | $      | 298 |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
|                                                                                                         |   |                      |     |   |                                                  |   |   |   |
| Supplemental disclosures of cash flow investing and                                                          |   |                      |     |   |                                                  |   |   |   |
| noncash financing activities:                                                                                |   |                      |     |   |                                                  |   |   |   |
| Stock issued in exchange for payment of expenses by JVW Entertainment, Inc.                                  |   | $                         | 70,689   |   |                                                  |   | - |   |
| Contribution of inventory by founder                                                                         |   |                      | -        |   |                                                  | $      | 11,435 |   |
| Common stock issued in exchange for letter of intent                                                         |   | $                         | 125,000  |   |                                                  |   | - |   |
| Common stock issued for services                                                                             |   | $                         | 250,000  |   |                                                  |   | - |   |
| Capital contribution for prepaid expenses by JVW Entertainment, Inc.                                         |   | $                         | 3,500    |   |                                                  |   | - |   |
| Capital contribution for payment of expenses by JVW Entertainment, Inc.                                      |   | $                         | 104,953  |   |                                                  |   | - |   |

----

----

----

| 200,000 shares at $0.50 per share | 200,000 shares at $2.00 per share |
|-----------------------------------|-----------------------------------|
| 200,000 shares at $0.75 per share | 200,000 shares at $3.00 per share |
| 200,000 shares at $1.00 per share |                              |

----

----

----

----

----

| ExhibitNumber |  Description                                                                                                                                 |
|---------------|---------------------------------------------------------------------------------------------------------------------------------------------------|
|          |                                                                                                                                              |
| 31.1          | Rule 15d-14 (a)  Certification by Principal Executive and Principal Operating Officer                                                   |
| 31.2          | Rule 15d-14 (a)  Certification by Principal Financial and Principal Accounting Officer                                                  |
| 32            | Section 1350 Certification of Principal Executive and Principal Operating Officer and Principal Financial Principal Accounting  Officer |

----

| Date:                  | April 14, 2011                                         |   |
|--------------------------------------------|--------------------------------------------------------|--------|
|                                       |                                                   |   |
| By:          | /s/  John V. Whitman, Jr.                    |   |
|                                  | John V. Whitman, Jr., Chief Executive Officer          |
|         | (Principal Executive and Principal Operating Officer)  |
|                                       |                                                   |   |
|                                       | /s/ Robert S. Dollar                                   |   |
|                                       | Robert S. Dollar, Chief Financial Officer              |
|         | (Principal Financial and Principal Accounting Officer) |
|                                       |                                                   |   |

----

----