<PAGE>
                                                                   EXHIBIT 10.36
 
Confidential portions of this Exhibit have been omitted and filed separately
with the Securities and Exchange Commission pursuant to Rule 406 of the
Securities Act of 1933, as amended. Such portions are indicated herein by the
symbol "*".
<PAGE>
                 AMENDMENT TO INK SUPPLY REOUIREMENTS AGREEMENT
 
    This Amendment (the "Amendment") to the Ink Supply Requirements Agreement
between the parties dated July 31, 1993 (the "Original Agreement") is made
between TREASURE CHEST ADVERTISING COMPANY, INC., a Delaware corporation
("TCA"), as buyer, and MARPAX, Inc. a Nevada corporation doing business as The
Ink Company ("Ink Co."), as seller, as of July 1, 1997. The term "Agreement" as
used in this Amendment and the Original Agreement shall refer to the Original
Agreement as modified by this Amendment.
 
                                    RECITAL
 
    Ink Co. and TCA desire to amend the Original Agreement in certain limited
aspects as specified in this Amendment, and to have the Agreement continue in
effect as amended.
 
                                     TERMS
 
A. REQUIREMENTS. Section 4.1 of the Agreement shall be amended to provide in
    full as follows:
 
    4.1 SALE AND PURCHASE: SUPPORT SERVICES
 
        (a) Ink Co., within the limitations contained in this Agreement, shall
    sell to TCA such quantities of Product as TCA may require. In addition, Ink
    Co. shall provide support services to TCA consistent with the current
    practices of the parties as described in Exhibit B attached to the Original
    Agreement.
 
        (b) Subject to the provisions of this Agreement. TCA shall purchase from
    Ink Co. the following quantities of Product for each calendar year beginning
    with 1997: (i) COLD BLACK INK: The lesser of        pounds* or   %* of the
    cold black ink purchased by TCA; and (ii) PRODUCT OTHER THAN COLD BLACK INK:
    The greater of        pounds* or   %* OF PRODUCT OTHER THAN COLD BLACK INK
    purchased by TCA. Notwithstanding this requirement, during any calendar
    year, TCA may, at its option, buy up to   %* of Product other than cold
    black ink from companies other than Ink Co. For the period from January 1,
    2007 through January 31, 2008, which shall be treated as one calendar year,
    the ink purchases required by this Subsection 4. 1 (b) shall be increased to
           pounds* and        pounds*, respectively.
 
        (c) TCA and Ink Co. will work together to avoid wide quarterly
    variations in the amount of Product purchased by TCA from Ink Co. TCA will
    use its best efforts to purchase not less than the lesser of        pounds*
    of Product other than cold black ink or   %* of its annual contractual
    commitment to Ink Co. in any calendar quarter.
 
        (d) Notwithstanding the foregoing, TCA's obligations with respect to
    purchases of Product from Ink Co. by an Affiliate of TCA acquired by TCA
    after the date of this Agreement shall be subject to any agreement or
    contract existing at the time of (but not entered into in anticipation of)
    such acquisition obligating such Affiliate to purchase product from other
    sources.
 
        (e) It is understood that Ink Co. shall have the right to contract with
    respect to the manufacture of Product with such third parties as Ink Co.
    shall deem advisable; provided, however, that Ink Co. shall remain fully
    responsible hereunder.
 
B.  PURCHASE PRICES AND PAYMENTS.- Section 5.6 to the Agreement shall be added,
    and Sections 5.1 and 5.2 of the Agreement shall be amended to provide in
    full as follows:
 
    5.1 PURCHASE PRICES.
 
        (a) The prices (the "Purchase Prices") for all Product delivered under
    this Agreement shall be mutually agreed to by Ink Co. and TCA., and shall be
    competitive with the prices quoted in writing by Qualified Suppliers for
    Specified Product of a comparable quantity, for so long as such prices
    remain
 
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* Confidential treatment has been requested for this redaction
<PAGE>
    in effect. TCA shall promptly notify Ink Co. in writing when such price
    quotation is no longer effective. The current Purchase Prices are set out in
    Exhibit A to the Amendment. TCA will not disclose to any supplier of ink the
    prices charged TCA by Ink Co.
 
        (b) Ink Co. will supply TCA monthly with information concerning the per
    set prices charged and quantities sold for Specified Product by each Ink Co.
    facility to its other customers without identifying the names of such
    customers, where prices then being charged to TCA for the same Specified
    Product, net of the discount provided in Subsection 5.1 (f), are greater
    than   %* of the prices to other customers. The completeness and accuracy of
    such information shall be certified in writing to TCA by an appropriate
    officer of ink Co.
 
        (c) Notwithstanding any other provision of this Agreement; (i) if at any
    time any Ink Co. facility sells any Specified Product to a customer,
    exclusive of agents for resale for consumption outside of the United States,
    at prices per set equal to or lower than the prices charged TCA for such
    Specified Product, net of the base volume discount provided in Subsection 5.
    l(f)(i), then Ink Co. shall, for as long as such sales at such prices
    continue sell such Specified Product to TCA at    %* less than the lowest
    prices per set then being charged by Ink Co.
 
        (d) Within 10 days after the end of each month, Ink Co. will advise TCA
    of all ink products that are available to TCA Competitors, along with a list
    of prices for such products (as available to TCA) and will indicate to TCA
    which of such products were purchased frequently during such month.
 
        (e) "Competitor" means any business or division of any business which
    produces a product which directly competes with a like product produced by
    TCA in the printing of advertising circulars, coupon books, newspaper
    supplements, comics, television guides and other products printed for
    newspapers or in any other printing activity in which TCA is engaged during
    the term of this Agreement.
 
        (f) Discounts
 
        (i) Ink Co. shall pay TCA a base volume discount, which shall be
    deducted from each invoice at time of payment, for all Product purchased.
    For all cold black ink purchases and for the first        pounds* of Product
    other than cold black ink during each calendar year, the base volume
    discount shall be,    % * of the price of such ink. Beginning January 1,
    2001, this base volume discount shall increase to    %* of the price of such
    ink.
 
        (ii) Ink Co. shall pay TCA an additional    %* discount for purchases of
    all Product other than cold black ink greater than        pounds*, to and
    including        pounds* during any calendar year for the period July 1,
    1997 thru December 31, 2000. Ink Co. shall pay TCA an additional    %*
    discount for purchases of all Product other than cold black ink greater than
           pounds*, to and including        pounds* during any calendar year for
    the period January 1, 2001 through January 31, 2008. For purposes of
    calculation January 1, 2008 through January 31, 2008 will be included in the
    calendar year 2007. This discount will be rebated by credit memo by Ink Co.
    within thirty days of the end of the quarter in which the discount is
    earned.
 
        (iii) For purchases of Product other than cold black ink over
    pounds*, the parties shall determine a mutually-acceptable discount based on
    the volume commitments made by TCA. The parties shall not be obligated to
    purchase or sell over        pounds* of Product other than cold black ink
    unless they both agree to acceptable prices and terms.
 
    5.2 PURCHASE PRICE ADJUSTMENTS
 
        (a) The initial Purchase Prices are set forth in Exhibit A of this
    Amendment attached hereto and incorporated herein by reference. The initial
    Purchase Prices, are subject to adjustment up or down for market conditions
    or pursuant to Section 5.1 at the request of either party hereto. The party
    seeking adjustment to the Purchase Prices then in effect shall notify the
    other party in writing of its
 
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* Confidential treatment has been requested for this redaction
<PAGE>
    proposed adjustments in the Purchase Prices and the reasons therefor (the
    "Notice") ten (10) days in advance of the date the adjusted Purchase Prices
    are to take effect.
 
        (b) Purchase Prices shall be competitive with the prices quoted in
    writing by Qualified Suppliers for Specified Product of a comparable
    quantity, and shall also be discounted as provided in Subsection 5. 1 (f) of
    this Amendment, for so long as such quoted prices remain in effect.
 
        (c) *
 
        (d) Where TCA intends to accept a Competitive Offer, it shall notify Ink
    Co. in writing of the terms and quantities of the Competitive Offer and
    shall provide samples of the products subject to the offer. TCA shall
    provide a copy of the Competitive Offer, with identification of the offeror
    redacted, together with a certificate of TCA's independent public
    accountants that the copy is accurate and that the offeror company is
    publicly recognized as a Qualified Supplier.
 
        (e) If Ink Co. elects to meet the Competitive Offer in its entirety, it
    shall notify TCA of its election within thirty (30) days, and Ink Co. shall
    sell to TCA, and TCA shall buy from Ink Co., Product on the pricing and
    terms and conditions provided in the Competitive Offer, less the discount
    provided in Subsection 5. l(f). Where the Competitive Offer includes
    products that are identified by TCA as functionally superior to Specified
    Products, Ink Co., shall have sixty (60) days to notify TCA of its election.
    If Ink Co. elects to meet the Competitive Offer, the pricing and terms and
    conditions provided in the Competitive Offer for functionally equivalent
    products shall be effective ten (10) days after the date of notice by TCA as
    provided in Subsection 5.2(d).
 
        (f) If Ink Co., does not provide TCA with notice within thirty (30) days
    (or sixty (60) days in the case of functionally superior products), that it
    elects to meet a Competitive Offer, TCA may accept the Competitive Offer *
 
        (g) *
 
    5.6 TRANSITION PROVISIONS
 
        (a) The Purchase Prices set out in Exhibit A to the Amendment and the
    discounts provided in Subsection 5.1(f) shall be effective July 1, 1997. For
    the purpose of calculation of said discounts, purchases made from January 1,
    1997 will be counted in determining volume discount levels for the 1997
    calendar year,
 
        (b) Upon execution of this Amendment, Ink Co. shall credit TCA with the
    difference between (i) the amount paid to Ink Co. by TCA beginning July 1,
    1997 and (ii) the amount which would have been payable pursuant to Exhibit
    A, less applicable discounts.
 
        (c) During the period from July 1, 1997 through December 31, 1998, the
    Purchase Prices shall be subject to the volume discount provided in
    Subsection 5. 1 (f), and shall be subject to the competitive reductions
    provided in Section 5.2; provided the Purchase Prices shall not be reduced
    below the Purchase Prices set forth in Exhibit A or in effect on July 1,
    1997. In exchange for this provision, upon execution of this Amendment, for
    the period from July 1, 1997 through September 30, 1997, Ink Co. shall make
    a one-time payment of $         * to TCA.
 
C.  TERM OF AGREEMENT Section 6.1 and 6.3 of the Agreement shall be amended to
    provide in full as follows:
 
    6.1 TERM: TERMINATION DATE: The term of Agreement shall commence on July l,
       1997 and, unless terminated by either party upon the occurrence of an
       Event of Default (as defined in Article VIII) of the other party, shall
       continue in effect until January 31, 2008, (the "Termination Date"), and
       thereafter the Termination Date shall be extended for successive one (1)
       year periods unless either party shall give written notice to the other
       party, not less than six (6) months prior to the then Termination Date,
       of its intention to terminate this Agreement on such Termination Date.
 
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* Confidential treatment has been requested for this redaction
<PAGE>
    6.3 ASSIGNMENT AND TERMINATION UPON SALE, This Agreement may be assigned by
       either party only to a successor to the party either through sale of
       stock or substantially all of the party's assets or through corporate
       reorganization. Notwithstanding any other provisions of this Agreement,
       TCA shall have the right, upon no less than six (6) months' prior written
       notice to Ink Co., to terminate this Agreement after any acquisition of
       control of Ink Co. or of all or any substantial part of Ink Co.'s assets
       or business, by a third party, other than Robert E. Milhous or Paul B.
       Milhous or any present affiliate controlled by them, which is not an
       Affiliate of Ink Co. and which competes with TCA or Big Flower Press
       Holdings, Inc. or an affiliate of either of them in providing printing or
       advertising products or services other than the manufacture or sale of
       ink.
 
D. EQUIPMENT. A new Section 7.5 has been added to the Agreement.
 
    7.5 SHARED DEPRECIATION. Beginning January 1, 1998, TCA shall pay quarterly
       to Ink Co. a proportion of Ink Co.'s depreciation on the Equipment equal
       to (i) the net cost of Product purchased by TCA from sources other than
       Ink Co., divided by (ii) the net cost of Product purchased by TCA from
       all sources including Ink. Co..
 
E.  NOTICES. Section IX of the Agreement shall be amended to provide in full as
    follows:
 
        All notices, requests, demands, and all other communications required or
    permitted to be given under the terms of this Agreement shall be in writing
    and shall be deemed to have been duly given when delivered personally,
    mailed first class, registered or certified mail, postage prepaid; with a
    copy sent by facsimile as follows:
 
<TABLE>
<S>                                 <C>
If to TCA:                          Treasure Chest Advertising Company, Inc.
                                    250 West Pratt Street
                                    18th Floor
                                    Baltimore, Maryland 21201
                                    Attn: Donald E. Roland,
                                    President & CEO
                                    Telephone: (410) 528-9800
                                    Facsimile: (410) 528-9287
 
Copy to:                            Big Flower Press Holdings, Inc.
                                    3 East 54th Street
                                    17th Floor
                                    New York, New York 10022
                                    Attn: General Counsel
                                    Telephone: (212) 521-1600
                                    Facsimile: (212) 223-4074
 
If to Ink Co.;                      Marpax
                                    1115 Shore Street
                                    West Sacramento, California 95691
                                    Attn: George Tholke
                                    President
                                    Telephone: (916) 372-2452
                                    Facsimile: (916) 372-1860
</TABLE>
 
F.  ARBITRATION. Section 11.1 of the Agreement shall be amended to provide in
    full as follows:
 
    11.1 ARBITRATION. Except as otherwise provided in Section 5.2, in the event
       of a claim or controversy arising out of or relating to this Agreement,
       or the breach hereof, the matter involved in the disagreement shall, upon
       demand of any party hereto involved in such dispute (herein a "disputing
       party") be submitted to binding arbitration in Los Angeles, California
       pursuant to the commercial rules of the American Arbitration Association.
       Neither party shall institute proceedings at law or in equity concerning
       such matter, except for proceedings challenging the lawfulness
<PAGE>
       of the award, seeking enforcement of the award or seeking injunctive or
       other provisional relief pending the arbitration.
 
G. MISCELLANEOUS. Section 12.13 RIGHT OF FIRST OFFER shall be deleted from the
    Agreement.
 
H. EFFECT OF AMENDMENT
 
        All provisions of the Original Agreement not expressly amended by this
    Amendment shall remain in full force and effect.
 
    IN WITNESS WHEREOF, the parties have executed this Amendment as of the date
set forth.
 
<TABLE>
<S>                             <C>  <C>
                                TREASURE CHEST ADVERTISING
                                COMPANY, INC., A DELAWARE CORPORATION
 
                                By:             /s/ DONALD E. ROLAND
                                     -----------------------------------------
                                                  Donald E. Roland
                                               ITS PRESIDENT AND CEO
</TABLE>
 
<TABLE>
<S>                             <C>  <C>
                                MARPAX, a Nevada Corporation doing
                                business as "The Ink Company"
 
                                By:              /s/ GEORGE THOLKE
                                     -----------------------------------------
                                                   George Tholke
                                                   ITS PRESIDENT
</TABLE>
<PAGE>
                                   EXHIBIT A
                                     TO THE
                 AMENDMENT TO INK SUPPLY REQUIREMENTS AGREEMENT
 
                                  HEATSET INKS
 
<TABLE>
<S>                                                                                    <C>        <C>
LS(D) Process Yellow.................................................................      $          *
LS(D) Process Red....................................................................      $          *
LS(D) Process Blue...................................................................      $          *
LS(D) Process Black..................................................................      $          *
LS1LT Process Black..................................................................      $          *
LSEMT Process Yellow.................................................................      $          *
LSEMT Process Red....................................................................      $          *
LSEMT Process Blue...................................................................      $          *
LSEMT Process Black..................................................................      $          *
Brilliant Red........................................................................      $          *
</TABLE>
 
                                  COLDSET INKS
 
<TABLE>
<S>                                                                                    <C>        <C>
CC Process Yellow....................................................................      $          *
CC Process Red.......................................................................      $          *
CC Process Blue......................................................................      $          *
TC Black (Ultra LV)..................................................................      $          *
Brilliant Red........................................................................      $          *
</TABLE>
 
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*   Confidential treatment has been requested for this redaction