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                                                                EXHIBIT 10.10.1


                                                                  EXECUTION COPY

                                WARRANT AGREEMENT

                           Dated as of April 18, 2000

                                 by and between

                          DIGITALCONVERGENCE.:COM INC.

                                       and

                             NBC-DCCI HOLDING, INC.


         THIS WARRANT AGREEMENT (this "AGREEMENT") is made and entered into as
of April 18, 2000 by and between DIGITALCONVERGENCE.:COM INC., a Delaware
corporation (the "COMPANY"), and NBC-DCCI Holding, Inc., a California
corporation ("Holder").

         WHEREAS, the Company agrees to issue Common Stock warrants as
hereinafter described (the "WARRANTS") to purchase shares of Common Stock (as
defined below), in such number and at such price determined in accordance with
this Agreement. Each Warrant entitles the holder thereof to purchase one Warrant
Share (as defined below).

         NOW, THEREFORE, in consideration of the premises and the mutual
agreements herein set forth, and for the purpose of defining the respective
rights and obligations of the Company and Holder, the parties hereto agree as
follows:

         Section 1.        CERTAIN DEFINITIONS.  As used in this Agreement, the
following terms shall have the following respective meanings:

         "ADDITIONAL SHARES OF COMMON STOCK" shall mean all shares of Common
Stock issued by the Company after the date hereof, other than shares of Common
Stock issued or issuable: (i) upon conversion of shares of Preferred Stock; (ii)
in a transaction described in Sections 11(a) and (b) hereof; (iii) pursuant to
any stock option plan, stock purchase plan, stock award plan or stock incentive
plan of the Company in any amount not more than fifteen percent (15%) of the
fully diluted capital stock of the Company; (iv) the issuance of Series B
Preferred or Series C Preferred pursuant to the Series B Preferred Purchase
Agreement and the Series C Preferred Purchase Agreement; (v) upon the exercise
or conversion of warrants or options outstanding on the date hereof; or (vi)
upon the exercise of the Warrants or any other warrants issued to Holder.

         "COMMISSION" means the Securities and Exchange Commission.


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         "COMMON STOCK" means the common stock, par value $.01 per share, of the
Company, and any other capital stock of the Company into which such common stock
may be converted or reclassified or that may be issued in respect of, in
exchange for, or in substitution for, such common stock by reason of any stock
splits, stock dividends, distributions, mergers, consolidations or other like
events.

         "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended,
or any successor statute, and the rules and regulations promulgated thereunder.

         "EXERCISE PRICE" means the purchase price to be paid upon the exercise
of the Warrants in accordance with the terms hereof, which price, in the
aggregate, shall initially be $47,484,439.10, subject to adjustment from time to
time pursuant to SECTION 11 hereof. The initial Exercise Price per share shall
be equal to $10.54, subject to adjustment from time to time pursuant to Section
11 hereof.

         "EXPIRATION DATE" means April 18, 2005, as the same may be extended
pursuant to SECTION 6 hereof.

         "FULLY DILUTED COMMON STOCK" means that number of shares of Common
Stock, determined as of the close of business on the applicable date, equal to
the sum of (i) the number of shares of Common Stock then issued and outstanding
plus (ii) the number of shares of Common Stock issuable upon the exercise,
conversion or exchange of all then outstanding Preferred Stock, rights, warrants
(including the Warrants issued or issuable to Holder under this Agreement and
also under the other Warrant Agreement, dated as of even date herewith, by and
between the Company and Holder), options, convertible securities or
indebtedness, exchangeable securities or other instruments.

         "HOLDER" means NBC-DCCI Holding, Inc. and any other person who is the
owner of Warrants as shown on the Warrant register maintained by the Company.

         "ISSUE DATE" means the date of the initial issuance of the Warrants,
which shall be the date of this Agreement.

         "OPTION POOL" means that number of shares of Common Stock from time to
time reserved for issuance pursuant to the Stock Option Plan, as adjusted for
any stock split, stock dividend, combination, recapitalization or other similar
event.

         "PREFERRED STOCK"shall mean, collectively, the Series A Convertible
Preferred Stock, $.01 par value per share, of the Company, the Series B
Preferred and the Series C Preferred.

         "RULE 144" shall mean Rule 144 promulgated under the Securities Act, as
such Rule may be amended from time to time, or any similar rule (other than Rule
144A) or regulation hereafter adopted by the Commission providing for offers and
sales of securities made in compliance therewith resulting in offers and sales
by subsequent holders that are not affiliates of an issuer of

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such securities being free of the registration and prospectus delivery
requirements of the Securities Act.

         "RULE 144A" shall mean Rule 144A promulgated under the Securities
Act, as such Rule may be amended from time to time, or any similar rule
(other than Rule 144) or regulation hereafter adopted by the Commission.

         "SECURITIES ACT" means the Securities Act of 1933 or any successor
statute and the rules and regulations promulgated thereunder.

         "SERIES B PREFERRED" shall mean the Series B Convertible Preferred
Stock, $.01 par value per share, of the Company.

         "SERIES B PREFERRED PURCHASE AGREEMENT" shall mean that certain Stock
Purchase Agreement, to be dated as of April 25, 2000, by and among the Company
and the investors party thereto, pursuant to which the investors have agreed,
subject to the satisfaction of certain terms and conditions, to purchase shares
of Series B Preferred.

         "SERIES C PREFERRED" shall mean the Series C Convertible Preferred
Stock, $.01 par value per share, of the Company.

         "SERIES C PREFERRED PURCHASE AGREEMENT" shall mean that certain Stock
Purchase Agreement, to be dated as of April 25, 2000, by and among the Company
and the investors party thereto, pursuant to which the investors have agreed,
subject to the satisfaction of certain terms and conditions, to purchase shares
of Series C Preferred.

         "STOCK OPTION PLAN" means the Company's 1999 Stock Option Plan, as
amended.

         "WARRANT SHARES" means the fully paid and non-assessable shares of
Common Stock issued or issuable upon the exercise of the Warrants.

         Section 2.        ISSUANCE OF WARRANTS; WARRANT CERTIFICATES.

         (a)      The Warrants will be issued in the form of definitive
certificates, substantially in the form of Exhibit A (the "WARRANT
CERTIFICATES"). Each Warrant shall provide that it shall represent the aggregate
amount of outstanding Warrants from time to time endorsed thereon and that the
aggregate amount of outstanding Warrants represented thereby may from time to
time be reduced or increased, as appropriate.

         (b)      The Warrants shall be initially issued on the Issue Date in
the aggregate amount of 4,505,165 shares of Common Stock, subject to adjustment
as herein provided, and shall be issued under one Warrant Certificate.
Additional Warrants shall be issued after the Issue Date and on or before July
31, 2000, initially in the aggregate amount equal to the product of five percent
(5%)

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multiplied times the number of shares of Series B Preferred and Series C
Preferred, if any, issued after the Issue Date (and not already included in the
number of Warrants issued under the first Warrant Certificate) pursuant to the
Series B Preferred Purchase Agreement and Series C Preferred Purchase Agreement,
respectively, subject to adjustment as herein provided, and shall be issued
under one Warrant Certificate. If, and promptly after such time(s) as, the
Option Pool exceeds fifteen percent (15%) of the Fully Diluted Common Stock of
the Company (the "OPTION POOL LIMIT"), additional Warrants shall be issued in
the aggregate amount equal to (i) the product of five percent (5%) multiplied
times the amount by which the Option Pool then exceeds the Option Pool Limit,
minus (ii) the number of Warrants, if any, previously issued pursuant to this
sentence, and such additional Warrants shall be issued under one Warrant
Certificate.

         Section 3.        EXECUTION OF WARRANT CERTIFICATES. Warrant
Certificates shall be signed on behalf of the Company by the Company's President
or a Vice President and by its Secretary or an Assistant Secretary under its
corporate seal. Each such signature upon the Warrant Certificates may be in the
form of a facsimile signature of the present or any future President, Vice
President, Secretary or Assistant Secretary and may be imprinted or otherwise
reproduced on the Warrant Certificates and for that purpose the Company may
adopt and use the facsimile signature of any person who shall have been
President, Vice President, Secretary or Assistant Secretary, notwithstanding the
fact that at the time the Warrant Certificates shall be countersigned and
delivered or disposed of, such person shall have ceased to hold such office. The
seal of the Company may be in the form of a facsimile thereof and may be
impressed, affixed, imprinted or otherwise reproduced on the Warrant
Certificates.

         In case any officer of the Company who shall have signed any of the
Warrant Certificates shall cease to be such officer before the Warrant
Certificates so signed shall have been disposed of by the Company, such Warrant
Certificates nevertheless may be countersigned and delivered or disposed of as
though such person had not ceased to be such officer of the Company; and any
Warrant Certificate may be signed on behalf of the Company by any person who, at
the actual date of the execution of such Warrant Certificate, shall be a proper
officer of the Company to sign such Warrant Certificate, although at the date of
the execution of this Warrant Agreement any such person was not such officer.

         Section 4.        REGISTRATION.  The Company shall number and register
the Warrant Certificates in a register as they are issued by the Company.

         The Company may deem and treat the person in whose name any Warrant
is registered as the absolute owner(s) thereof, for all purposes, and the
Company shall not be affected by any notice to the contrary.

         Section 5.        REGISTRATION OF TRANSFERS AND EXCHANGES.

         (a)      TRANSFER AND EXCHANGE OF WARRANTS. When Warrants are presented
to the Company with a request to register their transfer; or to exchange such
Warrants for an equal number of

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Warrants of other authorized denominations, the Company shall register the
transfer or make the exchange as requested if the Warrants presented or
surrendered for registration of transfer or exchange shall be duly endorsed or
accompanied by a written instruction of transfer in form satisfactory to the
Company, duly executed by the Holder thereof or by his attorney-in-fact, duly
authorized in writing.

         (b)      LEGENDS.

                  Each Warrant Certificate (and all Warrants issued in exchange
         therefor or substitution thereof) and each certificate representing the
         Warrant Shares shall bear a legend in
         substantially the following form:

         "THE SECURITY (OR ITS PREDECESSOR) EVIDENCED HEREBY WAS ORIGINALLY
         ISSUED IN A TRANSACTION EXEMPT FROM REGISTRATION UNDER SECTION 5 OF THE
         UNITED STATES SECURITIES ACT OF 1933 (THE "SECURITIES ACT"), AND THE
         SECURITY EVIDENCED HEREBY AND THE SECURITIES DELIVERED UPON EXERCISE
         THEREOF MAY NOT BE EXERCISED, OFFERED, SOLD OR OTHERWISE TRANSFERRED IN
         THE ABSENCE OF SUCH REGISTRATION OR AN APPLICABLE EXEMPTION THEREFROM.
         EACH PURCHASER OF THE SECURITY EVIDENCED HEREBY AND THE SECURITIES
         DELIVERED UPON THE EXERCISE THEREOF IS HEREBY NOTIFIED THAT THE SELLER
         MAY BE RELYING ON THE EXEMPTION FROM THE PROVISIONS OF SECTION 5 OF THE
         SECURITIES ACT PROVIDED BY RULE 144A. THE HOLDER OF THE SECURITY
         EVIDENCED HEREBY AGREES FOR THE BENEFIT OF THE ISSUER THAT (A) SUCH
         SECURITY AND THE SECURITIES DELIVERED UPON EXERCISE HEREOF MAY BE
         EXERCISED, RESOLD, PLEDGED OR OTHERWISE TRANSFERRED, ONLY (1)(a) TO A
         PERSON WHO THE SELLER REASONABLY BELIEVES IS A QUALIFIED INSTITUTIONAL
         BUYER (AS DEFINED IN RULE 144A UNDER THE SECURITIES ACT) IN A
         TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A, (b) IN A TRANSACTION
         MEETING THE REQUIREMENTS OF RULE 144 UNDER THE SECURITIES ACT, (c)
         OUTSIDE THE UNITED STATES TO A PERSON THAT IS NOT A U.S. PERSON (AS
         DEFINED IN RULE 902 UNDER THE SECURITIES ACT) IN A TRANSACTION MEETING
         THE REQUIREMENTS OF RULE 904 UNDER THE SECURITIES ACT, OR (d) IN
         ACCORDANCE WITH ANOTHER EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF
         THE SECURITIES ACT (IN THE CASE OF (b), (c) or (d), UPON AN OPINION OF
         COUNSEL AND WRITTEN CERTIFICATION IF THE ISSUER, REGISTRAR OR TRANSFER
         AGENT FOR THE SECURITIES SO REQUESTS), (2) TO THE ISSUER OR (3)
         PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT AND, IN EACH CASE, IN
         ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OF THE
         UNITED STATES OR ANY OTHER APPLICABLE JURISDICTION AND (B) THE HOLDER
         WILL, AND EACH SUBSEQUENT HOLDER IS REQUIRED TO, NOTIFY ANY PURCHASER
         FROM IT OF THE SECURITY

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         EVIDENCED HEREBY AND THE SECURITIES DELIVERED UPON EXERCISE
         HEREOF OF THE RESALE RESTRICTIONS SET FORTH IN (A) ABOVE."

         (c)      OBLIGATIONS WITH RESPECT TO TRANSFERS AND EXCHANGES OF
WARRANTS.

                  (i)      To permit registrations of transfers and exchanges,
         the Company shall execute in accordance with the provisions of SECTION
         4 and this SECTION 5, Warrants as required pursuant to the provisions
         of this SECTION 5. Notwithstanding anything to the contrary contained
         herein, the Company shall refuse to register any transfer of the
         Warrants not made in accordance with Regulation S promulgated under the
         Securities Act, pursuant to registration under the Securities Act or
         pursuant to an available exemption from the registration requirements
         of the Securities Act; provided, however, that if a foreign law
         prevents the Company from refusing to register securities transfers,
         the Company shall implement other reasonable measures designed to
         prevent transfers of the Warrants not made in accordance with
         Regulation S, pursuant to registration under the Securities Act or
         pursuant to an available exemption from the registration requirements
         of the Securities Act.

                  (ii)     All Warrants issued upon any registration of transfer
         or exchange of Warrants shall be the valid obligations of the Company,
         entitled to the same benefits under this Warrant Agreement, as the
         Warrants surrendered upon such registration of transfer or exchange.

                  (iii)    Prior to due presentment for registration of transfer
         of any Warrant, the Company may deem and treat the person in whose name
         any Warrant is registered as the absolute owner of such Warrant and the
         Company shall not be affected by notice to the contrary.

                  (iv)     No service charge shall be made to a Holder for any
         registration of transfer or exchange.

         Section 6.        TERMS OF WARRANTS; EXERCISE OF WARRANTS. Subject to
the terms of this Agreement, each Holder shall have the right, which may be
exercised at any time and from time to time, in whole or in part, commencing on
the date hereof and ending at 4:00 p.m., Dallas, Texas, time, on the Expiration
Date, to receive from the Company the number of fully paid and nonassessable
Warrant Shares which the Holder may at the time be entitled to receive on
exercise of such Warrants and payment of the Exercise Price then in effect for
such Warrant Shares; provided, however, that no Holder shall be entitled to
exercise such Holder's Warrants at any time, unless, at the time of exercise,
(i) a registration statement under the Securities Act relating to the Warrant
Shares has been filed with, and declared effective by, the Commission, and no
stop order suspending the effectiveness of such registration statement has been
issued by the Commission or (ii) the issuance of the Warrant Shares is permitted
pursuant to an exemption from the registration requirements of the Securities
Act. Subject to the provisions of the following paragraph of this SECTION 6,
each Warrant not exercised prior to 4:00 p.m., Dallas, Texas, time, on the
Expiration Date

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shall become void and all rights thereunder and all rights in respect thereof
under this Agreement shall cease as of such time. No adjustments as to dividends
will be made upon exercise of the Warrants.

         The Company shall use its reasonable efforts to give notice not less
than 90, and not more than 120, days prior to the Expiration Date to the Holders
of all then outstanding Warrants to the effect that the Warrants will terminate
and become void as of 4:00 p.m., Dallas, Texas, time, on the Expiration Date.
Notwithstanding the Company's failure to give such notice, the Expiration Date
shall not be extended and, in no event will Holders be entitled to any damages
or other remedy for the Company's failure to give such notice.

         A Warrant may be exercised upon surrender to the Company of the
certificate or certificates evidencing the Warrant to be exercised with the form
of election to purchase on the reverse thereof properly completed and signed,
and upon payment to the Company of the Exercise Price as adjusted as herein
provided, for each of the Warrant Shares in respect of which such Warrants are
then exercised. Payment of the aggregate Exercise Price shall be made in cash or
by certified or official bank check, payable to the order of the Company. In the
alternative, each Holder may exercise its right to receive Warrant Shares (i) on
a net basis, such that without the exchange of any funds, the Holder receives
that number of Warrant Shares otherwise issuable upon exercise of its Warrants
less that number of Warrant Shares having a current market value equal to the
aggregate Exercise Price that would otherwise have been paid by the Holder for
the Warrant Shares being issued, (ii) by any Holder to whom the Company is
indebted, by tendering indebtedness having an aggregate principal amount, plus
accrued but unpaid interest, if any, thereon, to the date of exercise equal to
the aggregate Exercise Price that would otherwise have been paid by the Holder
for the Warrant Shares being issued, or (iii) by a combination of the procedures
in clauses (i) and (ii). For purposes of the foregoing sentence, "current market
value" of the Warrant Shares shall be as determined in accordance with Section
11(f) hereof. The Company shall notify the Holder in writing of any such
determination of current market value.

         Subject to the provisions of SECTION 7 hereof, upon surrender of
Warrants and payment of the Exercise Price as provided above, the Company shall
promptly transfer to the Holder of such Warrant a certificate or certificates
for the appropriate number of Warrant Shares or other securities or property
(including any money) to which the Holder is entitled, registered or otherwise
placed in, or payable to the order of, such name or names as may be directed in
writing by the Holder, and shall deliver such certificate or certificates
representing the Warrant Shares and any other securities or property (including
any money) to the person or persons entitled to receive the same, together with
an amount in cash in lieu of any fraction of a share as provided in SECTION 13.
Any such certificate or certificates representing the Warrant Shares shall be
deemed to have been issued and any person so designated to be named therein
shall be deemed to have become a Holder of record of such Warrant Shares as of
the later of the date of the surrender of such Warrants and payment of the
Exercise Price.


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         The Warrants shall be exercisable commencing on the Issue Date, at the
election of the Holders thereof, either in full or from time to time in part
and, in the event that a certificate evidencing Warrants is exercised in respect
of fewer than all of the Warrant Shares issuable on such exercise at any time
prior to the date of expiration of the Warrants, a new certificate evidencing
the remaining Warrant or Warrants will be issued and delivered pursuant to the
provisions of this SECTION and of SECTION 3 hereof.

         All Warrant Certificates surrendered upon exercise of Warrants shall be
canceled. Such canceled Warrant Certificates shall then be disposed of in
accordance with customary procedures.

         Section 7.        PAYMENT OF TAXES. The Company will pay all
documentary stamp taxes, if any, attributable to the issuance of the Warrant
Certificates or the initial issuance of Warrant Shares upon the exercise of
Warrants; provided, however, that the Company shall not be required to pay any
tax or taxes which may be payable in respect of any transfer involved in the
issue of any certificates for Warrant Shares in a name other than that of the
Holder of a Warrant Certificate surrendered upon the exercise of a Warrant.

         Section 8.        MUTILATED OR MISSING WARRANT CERTIFICATES. In case
any of the Warrant Certificates shall be mutilated, lost, stolen or destroyed,
the Company may in its discretion issue in exchange and substitution for and
upon cancellation of the mutilated Warrant Certificate, or in lieu of and
substitution for the Warrant Certificate lost, stolen or destroyed, a new
Warrant Certificate of like tenor and representing an equivalent number of
Warrants, but only upon receipt of evidence reasonably satisfactory to the
Company of such loss, theft or destruction of such Warrant Certificate and, if
requested, indemnity reasonably satisfactory to them. Applicants for such
substitute Warrant Certificates shall also comply with such other reasonable
regulations and pay such other reasonable charges as the Company may prescribe.

         Section 9.        RESERVATION OF WARRANT SHARES. The Company will at
all times reserve and keep available, free from any preemptive rights, out of
the aggregate of its authorized but unissued Common Stock or its authorized and
issued Common Stock held in its treasury, for the purpose of enabling it to
satisfy any obligation to issue Warrant Shares upon exercise of Warrants, the
maximum number of shares of Common Stock which may then be deliverable upon the
exercise of all outstanding Warrants.

         The transfer agent for the Common Stock (the "TRANSFER AGENT") and
every subsequent transfer agent for any shares of the Company's capital stock
issuable upon the exercise of any of the rights of purchase aforesaid will be
irrevocably authorized and directed at all times to reserve such number of
authorized shares as shall be required for such purpose. The Company will keep a
copy of this Agreement on file with the Transfer Agent and with every subsequent
transfer agent for any shares of the Company's capital stock issuable upon the
exercise of the rights of purchase represented by the Warrants. The Company will
supply such Transfer Agent with duly executed certificates for such purposes and
will provide or otherwise make available any cash which may be payable as
provided in SECTION 13. The Company will furnish such Transfer Agent a copy of
all notices of

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adjustments and certificates related thereto, transmitted to each Holder of the
Warrants pursuant to SECTION 14 hereof.

         Before taking any action which would cause an adjustment pursuant to
SECTION 11 hereof that would reduce the Exercise Price below the then par
value (if any) of the Warrant Shares, the Company will take any corporate
action which may, in the opinion of its counsel, be necessary in order that
the Company may validly and legally issue fully paid and nonassessable
Warrant Shares at the Exercise Price as so adjusted.

         The Company covenants that all Warrant Shares which may be issued
upon exercise of Warrants in accordance with the terms of this Agreement
(including the payment of the Exercise Price) will, upon issue, be duly and
validly issued, fully paid, nonassessable, and free of preemptive rights and
Liens.

         Section 10.       Intentionally Omitted.

         Section 11.       ADJUSTMENT OF EXERCISE PRICE AND NUMBER OF WARRANT
SHARES ISSUABLE. The number and kind of shares purchasable upon the exercise of
Warrants and the Exercise Price shall be subject to adjustment from time to time
(as set forth in the notices required by SECTION 14 hereof) as follows:

         (a)      STOCK SPLITS, COMBINATIONS, ETC. In case the Company shall
hereafter (A) pay a dividend or make a distribution on its Common Stock in
shares of its capital stock (whether shares of Common Stock or of capital stock
of any other class), (B) subdivide its outstanding shares of Common Stock, (C)
combine its outstanding shares of Common Stock into a smaller number of shares,
or (D) issue by reclassification of its shares of Common Stock any shares of
capital stock of the Company, the Exercise Price in effect and the number of
Warrant Shares issuable upon exercise of each Warrant immediately prior to such
action shall be adjusted so that the Holder of any Warrant thereafter exercised
shall be entitled to receive the number of shares of capital stock of the
Company which such Holder would have owned immediately following such action had
such Warrant been exercised immediately prior thereto. Any adjustment made
pursuant to this paragraph shall become effective immediately after the record
date in the case of a dividend and shall become effective immediately after the
effective date in the case of a subdivision, combination or reclassification.
If, as a result of an adjustment made pursuant to this paragraph, the Holder of
any Warrant thereafter exercised shall become entitled to receive shares of two
or more classes of capital stock of the Company, the Board of Directors of the
Company (whose determination shall be conclusive and evidenced by a Board
resolution) shall determine the allocation of the adjusted Exercise Price
between or among shares of such classes of capital stock.

         (b)      RECLASSIFICATION, COMBINATIONS, MERGERS, ETC. In case of any
reclassification or change of outstanding shares of Common Stock issuable upon
exercise of the Warrants (other than as set forth in PARAGRAPH (a) above and
other than a change in par value, or from par value to no par value, or from no
par value to par value or as a result of a subdivision or combination), or in
case

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of any consolidation or merger of the Company with or into another corporation
(other than a merger in which the Company is the continuing corporation and
which does not result in any reclassification or change of the then outstanding
shares of Common Stock or other capital stock issuable upon exercise of the
Warrants) or in case of any sale or conveyance to another corporation of all or
substantially all of the assets of the Company, then, as a condition of such
reclassification, change, consolidation, merger, sale or conveyance, the Company
or such a successor or purchasing corporation, as the case may be, shall
forthwith make lawful and adequate provision whereby the Holder of each Warrant
then outstanding shall have the right thereafter to receive on exercise of such
Warrant the kind and amount of shares of stock and other securities and property
receivable upon such reclassification, change, consolidation, merger, sale or
conveyance by a Holder of the number of shares of Common Stock issuable upon
exercise of such Warrant immediately prior to such reclassification, change,
consolidation, merger, sale or conveyance and enter into a supplemental warrant
agreement so providing. Such provisions shall include provision for adjustments
which shall be as nearly equivalent as may be practicable to the adjustments
provided for in this SECTION 11. If the issuer of securities deliverable upon
exercise of Warrants under the supplemental warrant agreement is an affiliate of
the formed, surviving or transferee corporation, that issuer shall join in the
supplemental warrant agreement. The Company shall not effect any such
reclassification, consolidation, merger, conveyance, transfer, dissolution,
liquidation or winding up or change of control unless, prior to the consummation
thereof, the successor corporation (if other than the Company) resulting from
such reclassification, consolidation, merger, conveyance, transfer, dissolution,
liquidation or winding up or change of control, shall assume, by written
instrument executed and delivered to the Holder, the obligation to deliver to
the Holder such shares of stock, securities or assets, which, in accordance with
the foregoing provisions, such Holder shall be entitled to purchase. The above
provisions of this PARAGRAPH (b) shall similarly apply to successive
reclassifications and changes of shares of Common Stock and to successive
consolidations, mergers, sales or conveyances.

         (c)      ISSUANCE OF ADDITIONAL SHARES OF COMMON STOCK. In the event
the Company shall, at any time or from time to time after the date hereof,
issue, sell, distribute or otherwise grant in any manner (including by
assumption) any Additional Shares of Common Stock without consideration or for a
price per share less than either (i) the Exercise Price, as adjusted, or (ii)
the current market price per share (as determined in accordance with Section
11(f) hereof) of Common Stock on the date of the issuance, sale, distribution or
granting of such Additional Shares of Common Stock, then, effective upon such
issuance or sale, (I) the Exercise Price shall be reduced to the price
(calculated to the nearest 1/1,000 of one cent) determined by multiplying the
Exercise Price in effect immediately prior to such issuance or sale by a
fraction, the numerator of which shall be the sum of (i) the number of shares of
Common Stock outstanding (exclusive of any treasury shares) immediately prior to
such issuance or sale multiplied by the greater of the Exercise Price or the
current market price per share of Common Stock on the date of such issuance or
sale plus (ii) the consideration, if any, received by the Company in respect of
such issuance or sale, and the denominator of which shall be the product of (A)
the total number of shares of Common Stock outstanding (exclusive of any
treasury shares) immediately after such issuance or sale multiplied by (B) the
greater of the Exercise Price or the current market price per share of Common
Stock on the

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record date for such issuance or sale and (II) the number of shares of Common
Stock purchasable upon the exercise of each Warrant shall be increased to a
number determined by multiplying the number of shares of Common Stock so
purchasable immediately prior to the record date for such issuance or sale by a
fraction, the numerator of which shall be the Exercise Price in effect
immediately prior to the adjustment required by clause (I) of this sentence and
the denominator of which shall be the Exercise Price in effect immediately after
such adjustment.

         (d)      ISSUANCE OF OPTIONS OR CONVERTIBLE SECURITIES. In the event
the Company shall, at any time or from time to time after the date hereof,
issue, sell, distribute or otherwise grant in any manner (including by
assumption) any rights to subscribe for or to purchase, or any warrants or
options for the purchase of, Common Stock (other than shares pursuant to any
stock option plan, stock purchase plan, stock award plan or stock incentive plan
of the Company in any amount not more than fifteen percent (15%) of the fully
diluted capital stock of the Company) or any stock or securities convertible
into or exchangeable for Common Stock (any such rights, warrants or options
(other than any other warrants issued to Holder) being herein called "OPTIONS"
and any such convertible or exchangeable stock or securities (other than the
issuance of Series B Preferred or Series C Preferred pursuant to the Series B
Preferred Purchase Agreement and the Series C Preferred Purchase Agreement)
being herein called "CONVERTIBLE SECURITIES") or any Convertible Securities
(other than upon exercise of any Option), whether or not such Options or the
rights to convert or exchange such Convertible Securities are immediately
exercisable, and if the price per share at which Common Stock is issuable upon
the exercise of such Options or upon the conversion or exchange of such
Convertible Securities (determined by dividing (i) the aggregate amount, if any,
received or receivable by the Company as consideration for the issuance, sale,
distribution or granting of such Options or any such Convertible Security, plus
the minimum aggregate amount of additional consideration, if any, payable to the
Company upon the exercise of all such Options or upon conversion or exchange of
all such Convertible Securities, plus, in the case of Options to acquire
Convertible Securities, the minimum aggregate amount of additional
consideration, if any, payable upon the conversion or exchange of all such
Convertible Securities, by (ii) the total maximum number of shares of Common
Stock issuable upon the exercise of all such Options or upon the conversion or
exchange of all such Convertible Securities or upon the conversion or exchange
of all Convertible Securities issuable upon the exercise of all such Options)
shall be less than either (i) the Exercise Price, as adjusted, or (ii) the
current market price (as determined in accordance with Section 11(f) hereof) per
share of Common Stock on the date for the issuance, sale, distribution or
granting of such Options or Convertible Securities (any such event being herein
called a "DISTRIBUTION"), then, effective upon such Distribution, (I) the
Exercise Price shall be reduced to the price (calculated to the nearest 1/1,000
of one cent) determined by multiplying the Exercise Price in effect immediately
prior to such Distribution by a fraction, the numerator of which shall be the
sum of (i) the number of shares of Common Stock outstanding (exclusive of any
treasury shares) immediately prior to such Distribution multiplied by the
greater of the Exercise Price or the current market price per share of Common
Stock on the date of such Distribution plus (ii) the consideration, if any,
received by the Company in respect of such Distribution, and the denominator of
which shall be the product of (A) the total number of shares of Common Stock
outstanding (exclusive of any treasury shares) immediately after such
Distribution multiplied by (B) the greater of the Exercise Price or the current

                                       11
<PAGE>

market price per share of Common Stock on the record date for such
Distribution and (II) the number of shares of Common Stock purchasable upon
the exercise of each Warrant shall be increased to a number determined by
multiplying the number of shares of Common Stock so purchasable immediately
prior to the record date for such Distribution by a fraction, the numerator
of which shall be the Exercise Price in effect immediately prior to the
adjustment required by clause (I) of this sentence and the denominator of
which shall be the Exercise Price in effect immediately after such
adjustment. For purposes of the foregoing, the total maximum number of shares
of Common Stock issuable upon exercise of all such Options or upon conversion
or exchange of all such Convertible Securities or upon the conversion or
exchange of the total maximum amount of the Convertible Securities issuable
upon the exercise of all such Options shall be deemed to have been issued as
of the date of such Distribution and thereafter shall be deemed to be
outstanding and the Company shall be deemed to have received as consideration
therefor such price per share, determined as provided above. Except as
provided in PARAGRAPHS (j) AND (k) below, no additional adjustment of the
Exercise Price shall be made upon the actual exercise of such Options or upon
conversion or exchange of the Convertible Securities or upon the conversion
or exchange of the Convertible Securities issuable upon the exercise of such
Options.

         (e)      DIVIDENDS AND DISTRIBUTIONS. In the event the Company
shall, at any time or from time to time after the date hereof, distribute to
all the holders of Common Stock any dividend or other distribution of cash,
evidences of its indebtedness, other securities or other properties or assets
(in each case other than (i) dividends payable in Common Stock, Options or
Convertible Securities and (ii) any cash dividend that, when added to all
other cash dividends paid with respect to Common Stock in the one year prior
to the declaration date of such dividend (excluding any such other dividend
included in a previous adjustment of the Exercise Price pursuant to this
PARAGRAPH (e) and excluding any cash dividends or other cash distributions
from current or retained earnings), does not exceed 5% of the current market
price per share of Common Stock on such declaration date), or any options,
warrants or other rights to subscribe for or purchase any of the foregoing,
then (A) the Exercise Price shall be decreased to a price determined by
multiplying the Exercise Price then in effect by a fraction, the numerator of
which shall be the current market price per share of Common Stock on the
record date for such distribution less the sum of (X) the cash portion, if
any, of such distribution per share of Common Stock outstanding (exclusive of
any treasury shares) on the record date for such distribution plus (Y) the
then current market value (as determined in accordance with Section 11(f)
hereof) per share of Common Stock outstanding (exclusive of any treasury
shares) on the record date for such distribution of that portion, if any, of
such distribution consisting of evidences of indebtedness, other securities,
properties, assets, options, warrants or subscription or purchase rights, and
the denominator of which shall be such current market price per share of
Common Stock and (B) the number of shares of Common Stock purchasable upon
the exercise of each Warrant shall be increased to a number determined by
multiplying the number of shares of Common Stock so purchasable immediately
prior to the record date for such distribution by a fraction, the numerator
of which shall be the Exercise Price in effect immediately prior to the
adjustment required by clause (A) of this sentence and the denominator of
which shall be the Exercise Price in effect immediately after such
adjustment. The adjustments required by this

                                       12
<PAGE>

PARAGRAPH (e) shall be made whenever any such distribution occurs retroactive
to the record date for the determination of stockholders entitled to receive
such distribution.

         (f)      CURRENT MARKET PRICE. For the purpose of any computation of
current market price under this Agreement, the current market price per share
of Common Stock at any date shall be the daily closing price the last full
trading day on the exchange or market specified in the second succeeding
sentence prior to the Time of Determination (as defined below). The term
"TIME OF DETERMINATION" as used herein shall be the time and date of the
earlier to occur of (A) the date as of which the current market price is to
be computed and (B) the last full trading day on such exchange or market
before the commencement of "ex-dividend" trading in the Common Stock relating
to the event giving rise to the adjustment required by PARAGRAPH (a), (b),
(c), (d) OR (e) above. The closing price for any day shall be the last
reported sale price regular way or, in case no such reported sale takes place
on such day, the average of the closing bid and asked prices regular way for
such day, in each case (1) on the principal national securities exchange on
which the shares of Common Stock are listed or to which such shares are
admitted to trading or (2) if the Common Stock is not listed or admitted to
trading on a national securities exchange, in the over-the-counter market as
reported by Nasdaq National or SmallCap Markets or any comparable system or
(3) if the Common Stock is not listed on Nasdaq National or SmallCap Markets
or a comparable system but a public market for the Common Stock exists, as
furnished by two members of the NASD selected from time to time in good faith
by the Board of Directors of the Company for that purpose. In the absence of
all of the foregoing, or if for any other reason the current market price per
share cannot be determined pursuant to the foregoing provisions of this
PARAGRAPH (f), the current market price per share shall be the fair market
value thereof as determined in good faith by the Board of Directors of the
Company and evidenced by a resolution of such Board, subject to the following
dispute resolution right of the Holders of the Warrants. In the event that
Holders of a majority of the Warrants dispute the determination of the Board
of Directors, such Holders shall notify the Company and the current market
price shall be determined in a reasonably prompt manner as follows:

         (1)      The Company and Holders of a majority of the Warrants shall
         each appoint an independent, experienced appraiser who is a member of a
         recognized professional association of business appraisers. The two
         appraisers shall determine the value of shares of Common Stock at the
         relevant date, assuming a sale between a willing buyer and a willing
         seller, both of whom have full knowledge of the financial and other
         affairs of the Company, and neither of whom is under any compulsion to
         sell or to buy.

         (2)      If the higher of the two appraisals is not more than 20% more
         than the lower of the appraisals, the current market price per share
         shall be the average of the two appraisals. If the higher of the two
         appraisals is 20% or more than the lower of the two appraisals, then a
         third appraiser shall be appointed by the two appraisers, and if they
         cannot agree on a third appraiser, the American Arbitration Association
         shall appoint the third appraiser. The third appraiser, regardless of
         who appoints him or her, shall have the same qualifications as the
         first two appraisers.


                                       13

<PAGE>

         (3)      The current market price per share after the appointment of
         the third appraiser shall be the average of the two appraisals that are
         closest in value to each other.

         (4)      The fees and expenses of the appraisers shall be paid one-half
         by the Company and one-half by the Holders.

         (g)      CERTAIN DISTRIBUTIONS. If the Company shall pay a dividend or
make any other distribution payable in Options or Convertible Securities, then,
for purposes of PARAGRAPH (d) above, such Options or Convertible Securities
shall be deemed to have been initially issued or sold on such date without
consideration.

         (h)      CONSIDERATION RECEIVED. If any shares of Common Stock, Options
or Convertible Securities shall be issued, sold or distributed for a
consideration other than cash, the amount of the consideration other than cash
received by the Company in respect thereof shall be deemed to be the then
current market value of such consideration (as determined in accordance with
Section 11(f) hereof). If any Options shall be issued in connection with the
issuance and sale of other securities of the Company, together comprising one
integral transaction in which no specific consideration is allocated to such
Options by the parties thereto, such Options shall be deemed to have been issued
without consideration; provided, however, that if such Options have an exercise
price equal to or greater than the current market price of the Common Stock on
the date of issuance of such Options, then such Options shall be deemed to have
been issued for consideration equal to such exercise price.

         (i)      DEFERRAL OF CERTAIN ADJUSTMENTS. No adjustment to the Exercise
Price (including the related adjustment to the number of shares of Common Stock
purchasable upon the exercise of each Warrant) shall be required hereunder
unless such adjustment, together with other adjustments carried forward as
provided below, would result in an increase or decrease of at least one percent
of the Exercise Price; provided that any adjustments which by reason of this
PARAGRAPH (i) are not required to be made shall be carried forward and taken
into account in any subsequent adjustment. No adjustment need be made for a
change in the par value of the Common Stock. All calculations under this SECTION
shall be made to the nearest 1/1,000 of one cent or to the nearest 1/1000 of a
share, as the case may be.

         (j)      CHANGES IN OPTIONS AND CONVERTIBLE SECURITIES. If the exercise
price provided for in any Options referred to in PARAGRAPH (d) above, the
additional consideration, if any, payable upon the conversion or exchange of any
Convertible Securities referred to in PARAGRAPH (d) OR (e) above, or the rate at
which any Convertible Securities referred to in PARAGRAPH (d) OR (e) above are
convertible into or exchangeable for Common Stock shall change at any time
(other than under or by reason of provisions designed to protect against
dilution upon an event which results in a related adjustment pursuant to this
SECTION 11), the Exercise Price then in effect and the number of shares of
Common Stock purchasable upon the exercise of each Warrant shall forthwith be
readjusted (effective only with respect to any exercise of any Warrant after
such readjustment) to the Exercise Price and number of shares of Common Stock so
purchasable that would then be in effect had the adjustment made upon the
issuance, sale, distribution or granting of such Options or Convertible
Securities been

                                       14

<PAGE>

made based upon such changed purchase price, additional consideration or
conversion rate, as the case may be, but only with respect to such Options
and Convertible Securities as then remain outstanding.

         (k)      EXPIRATION OF OPTIONS AND CONVERTIBLE SECURITIES. If, at any
time after any adjustment to the number of shares of Common Stock purchasable
upon the exercise of each Warrant shall have been made pursuant to PARAGRAPH
(d), (e) OR (j) above or this PARAGRAPH (k), any Options or Convertible
Securities shall have expired unexercised, the number of such shares so
purchasable shall, upon such expiration, be readjusted and shall thereafter be
such as they would have been had they been originally adjusted (or had the
original adjustment not been required, as the case may be) as if (i) the only
shares of Common Stock deemed to have been issued in connection with such
Options or Convertible Securities were the shares of Common Stock, if any,
actually issued or sold upon the exercise of such Options or Convertible
Securities and (ii) such shares of Common Stock, if any, were issued or sold for
the consideration actually received by the Company upon such exercise plus the
aggregate consideration, if any, actually received by the Company for the
issuance, sale, distribution or granting of all such Options or Convertible
Securities, whether or not exercised; provided that no such readjustment shall
have the effect of decreasing the number of such shares so purchasable by an
amount (calculated by adjusting such decrease to account for all other
adjustments made pursuant to this SECTION 11 following the date of the original
adjustment referred to above) in excess of the amount of the adjustment
initially made in respect of the issuance, sale, distribution or granting of
such Options or Convertible Securities.

         (l)      OTHER ADJUSTMENTS. In the event that at any time, as a result
of an adjustment made pursuant to this SECTION 11, the Holders shall become
entitled to receive any securities of the Company other than shares of Common
Stock, thereafter the number of such other securities so receivable upon
exercise of the Warrants and the Exercise Price applicable to such exercise
shall be subject to adjustment from time to time in a manner and on terms as
nearly equivalent as practicable to the provisions with respect to the shares of
Common Stock contained in this SECTION 11.

         (m)      IPO VALUATION. If the aggregate market value of the shares of
Common Stock of the Company outstanding immediately after the closing of the
Company's initial public offering, determined utilizing the per share offering
price in such offering (before deducting underwriting discounts and
commissions), is less than $750,000,000, then the aggregate Exercise Price for
the Warrants shall be reduced so that it is equal to five percent (5%) of such
aggregate market value, and the initial Exercise Price per share shall be equal
to the result of the aggregate Exercise Price divided by the aggregate number of
shares of Common Stock issuable upon the exercise of the Warrants, issued in
accordance with Section 2(b) hereof (subject to adjustment from time to time
pursuant to Section 11 hereof). Such initial Exercise Price, as determined
pursuant to this Section 11(m) shall be further adjusted by any and all
adjustments which were, or should have been, made pursuant to this Section 11
during the period from the date of this Agreement through the Company's initial
public offering.


                                       15

<PAGE>



         Section 12.       STATEMENT ON WARRANTS.  Irrespective of any
adjustment in the number or kind of shares issuable upon the exercise of the
Warrants or the Exercise Price, Warrants theretofore or thereafter issued may
continue to express the same number and kind of shares as are stated in the
Warrants initially issuable pursuant to this Agreement.

         Section 13.       FRACTIONAL INTEREST. The Company shall not be
required to issue fractional shares of Common Stock on the exercise of Warrants.
If more than one Warrant shall be presented for exercise in full at the same
time by the same Holder, the number of full shares of Common Stock which shall
be issuable upon such exercise shall be computed on the basis of the aggregate
number of shares of Common Stock acquirable on exercise of the Warrants so
presented. If any fraction of a share of Common Stock would, except for the
provisions of this SECTION, be issuable on the exercise of any Warrant (or
specified portion thereof), the Company shall direct the Transfer Agent to pay
an amount in cash calculated by it equal to (i) the then current market price
per share multiplied by such fraction computed to the nearest whole cent, less
(ii) an amount equal to the Exercise Price multiplied by such fraction computed
to the nearest whole cent. The Holders, by their acceptance of the Warrant
Certificates, expressly waive any and all rights to receive any fraction of a
share of Common Stock or a stock certificate representing a fraction of a share
of Common Stock.

         Section 14.       NOTICES TO HOLDERS. Upon any adjustment of the
Exercise Price pursuant to SECTION 11, the Company shall promptly thereafter
cause to be given to each of the registered Holders by first-class mail, postage
prepaid, a certificate executed by the Chief Financial Officer of the Company
setting forth the Exercise Price after such adjustment and setting forth in
reasonable detail the method of calculation and the facts upon which such
calculations are based and setting forth the number of Warrant Shares (or
portion thereof) issuable after such adjustment in the Exercise Price, upon
exercise of a Warrant and payment of the adjusted Exercise Price, which
certificate shall be conclusive evidence, absent manifest error, of the
correctness of the matters set forth therein.

         In case:

                  (a)      the Company shall authorize the issuance to all
         holders of shares of Common Stock of rights, options or warrants to
         subscribe for or purchase shares of Common Stock or of any other
         subscription rights or warrants; or

                  (b)      the Company shall authorize the distribution to all
         holders of shares of Common Stock of evidences of its indebtedness or
         assets (other than cash dividends or cash distributions payable out of
         consolidated earnings or earned surplus or dividends payable in shares
         of Common Stock or distributions referred to in SECTION 11 hereof); or

                  (c)      of any consolidation or merger to which the Company
         is a party for which approval of any shareholders of the Company is
         required and following which the shareholders of the Company before
         such consolidation or merger no longer hold at least

                                       16

<PAGE>



         50% of the outstanding capital stock of the Company following the
         merger or consolidation, or of the conveyance or transfer of all or
         substantially all of the properties and assets of the Company, or of
         any reclassification or change of Common Stock issuable upon exercise
         of the Warrants (other than a change in par value, or from par value to
         no par value, or from no par value to par value, or as a result of a
         subdivision or combination), or a tender offer or exchange offer for
         shares of Common Stock, or other transaction that would result in a
         change in control; or

                  (d)      of the voluntary or involuntary dissolution,
         liquidation or winding up of the Company; or

                  (e)      the Company proposes to take any other action that
         would require an adjustment of the Exercise Price or the number of
         Warrant Shares pursuant to SECTION 11; then the Company shall cause to
         be given to each of the registered Holders of the Warrants at such
         Holder's address appearing on the Warrant register, at least 20 days
         (or 10 days in any case specified in clauses (a) or (b) above) prior to
         the applicable record date hereinafter specified, or promptly in the
         case of events for which there is no record date, by first-class mail,
         postage prepaid, a written notice stating (i) the date as of which the
         holders of record of shares of Common Stock to be entitled to receive
         any such rights, options, warrants or distribution are to be
         determined, or (ii) the initial expiration date set forth in any tender
         offer or exchange offer for shares of Common Stock, or (iii) the date
         on which any such reclassification, consolidation, merger, conveyance,
         transfer, dissolution, liquidation or winding up or change of control
         is expected to become effective or consummated, and the date as of
         which it is expected that holders of record of shares of Common Stock
         shall be entitled to exchange such shares for securities or other
         property, if any, deliverable upon such reclassification,
         consolidation, merger, conveyance, transfer, dissolution, liquidation
         or winding up or change of control. The failure to give the notice
         required by this SECTION 14 or any defect therein shall not affect the
         legality or validity of any distribution, right, option, warrant,
         consolidation, merger, conveyance, transfer, dissolution, liquidation
         or winding up, or change of control or the vote upon any action.
         Nothing contained in this Agreement or in any of the Warrant
         Certificates shall be construed as conferring upon the Holders thereof
         the right to vote or to consent or to receive notice as shareholders in
         respect of the meetings of shareholders or the election of Directors of
         the Company or any other matter, or any rights whatsoever as
         shareholders of the Company.

         Section 15.       REGISTRATION. The Company acknowledge that Holders of
Warrants shall have the registration rights set forth in the First Amended and
Restated Registration Rights Agreement, dated as of even date herewith (the
"Registration Agreement"), among the Company and the other parties thereto,
including Holder.

         Section 16.       REPORTS.  For each fiscal quarter and each fiscal
year of the Company, the Company will transmit by mail to all Holders, as their
names and addresses appear in the register, without cost to such Holders,
unaudited quarterly and audited annual financial statements of the

                                       17

<PAGE>



Company prepared in accordance with GAAP. Beginning with the initial public
offering of the Company and thereafter, whether or not the Company is subject to
Section 13(a) or 15(d) of the Exchange Act, or any successor provision thereto,
the Company shall prepare the annual and quarterly reports and other
information, and documents ("SEC REPORTS") as the Commission shall prescribe
pursuant to such Section 13(a) or 15(d) and which the Company is or would be (if
they were so subject) required to file with the Commission pursuant to such
Section 13(a) or 15(d) or any successor provision thereto (on or prior to the
respective dates (the "REQUIRED FILING DATES") by which the Company is or would
(if they were so subject) be required so to file such SEC Reports) and shall,
within 15 days of the Required Filing Date transmit by mail to all Holders, as
their names and addresses appear in the register, without cost to such Holders,
copies of such annual and quarterly reports.

         Section 17. NOTICES TO COMPANY. Any notice or demand authorized by this
Agreement to be given or made by the Holder of any Warrants to or on the Company
shall be sufficiently given or made when and if deposited in the mail,
first-class or certified, postage prepaid, or delivered via Federal Express
overnight delivery or by facsimile (with confirmation of receipt), addressed
(until another address is filed in writing by the Company), as follows:

                  DigitalConvergence.:Com Inc.
                  9101 N. Central Expressway
                  6th Floor
                  Dallas, Texas  75231
                  Telephone:  (214) 292-6000
                  Telecopy:  (214) 861-2801
                  Attn:  Chief Financial Officer

         Any notice pursuant to this Agreement to be given by the Company to the
Holder shall be sufficiently given when and if deposited in the mail,
first-class or certified, postage prepaid, or delivered via Federal Express
overnight delivery or by facsimile (with confirmation of receipt), addressed
(until another address is filed in writing with the Company) to:

                  NBC-DCCI Holding, Inc.
                  c/o National Broadcasting Company, Inc.
                  30 Rockefeller Plaza
                  46th Floor (4618E)
                  New York, New York 10112
                  Attn:  Brandon Burgess
                  Telecopy:  (212) 664-3745

         with a copy to:

                  Skadden, Arps, Slate, Meagher & Flom LLP
                  Four Times Square


                                       18

<PAGE>



                  New York, New York 10036
                  Attn:  Eric L. Cochran, Esq.
                  Telecopy:  (917) 777-2596

         Section 18.       SUPPLEMENTS AND AMENDMENTS. The Company and Holder
may from time to time supplement or amend this Agreement without the approval of
any Holders of Warrants in order to cure any ambiguity or to correct or
supplement any provision contained herein which may be defective or inconsistent
with any other provision herein, or to make any other provisions in regard to
matters or questions arising hereunder which the Company and Holder may deem
necessary or desirable and which shall not in any way adversely affect the
interests of the Holders of Warrants. Any amendment or supplement to this
Agreement that has a material adverse effect on the interests of Holders shall
require the written consent of Holders representing a majority of the then
outstanding Warrants (excluding Warrants held by the Company or any of its
Affiliates); provided, however, that the consent of each Holder of a Warrant
affected shall be required for any amendment pursuant to which the Exercise
Price would be increased or the number of Warrant Shares purchasable upon
exercise of Warrants would be decreased (other than pursuant to adjustments
provided for in SECTION 11 hereof). Holder shall be entitled to receive and
shall be fully protected in relying upon an officer's certificate and opinion of
counsel as conclusive evidence that any such amendment or supplement is
authorized or permitted hereunder, that it does or does not, as the case may be,
require the written consent of Holders to be effective hereunder, that it is not
inconsistent herewith, and that it will be valid and binding upon the Company in
accordance with its terms.

         Section 19.       SUCCESSORS.  All the covenants and provisions of this
Agreement by or for the benefit of the Company shall bind and inure to the
benefit of its respective successors and assigns hereunder.

         Section 20.       TERMINATION.  This Agreement (other than any party's
obligations with respect to Warrants previously exercised and with respect to
indemnification) shall terminate at 4:00 p.m., Dallas, Texas, time on the
Expiration Date.

        Section 21.        GOVERNING LAW.  THIS AGREEMENT AND EACH WARRANT
CERTIFICATE ISSUED HEREUNDER SHALL BE DEEMED TO BE A CONTRACT MADE UNDER THE
LAWS OF THE STATE OF DELAWARE AND FOR ALL PURPOSES SHALL BE CONSTRUED IN
ACCORDANCE WITH THE INTERNAL LAWS OF SAID STATE, WITHOUT GIVING EFFECT TO THE
CONFLICTS OF LAWS PRINCIPLES THEREOF.

         Section 22.       BENEFITS OF THIS AGREEMENT.

         (a)      Nothing in this Agreement shall be construed to give to any
person other than the Company and the Holder of the Warrants any legal or
equitable right, remedy or claim under this Agreement; but this Agreement shall
be for the sole and exclusive benefit of the Company and the Holder of the
Warrants from time to time.


                                       19

<PAGE>



         (b)      Prior to the exercise of the Warrants, no Holder of a
Warrants, as such, shall be entitled to any rights of a stockholder of a
Company, including, without limitation, the right to receive dividends or
subscription rights, the right to vote, to consent, to exercise any preemptive
right, to receive any notice of or to participate in meetings of stockholders
for the election of directors of the Company or any other matter or to receive
any notice of any proceedings of the Company, except as may be specifically and
expressly provided for herein. The Holders of the Warrants are not entitled to
share in the assets of the Company in the event of the liquidation, dissolution
or winding up of the Company's affairs.

         (c)      All rights of action in respect of this Agreement are vested
in the Holders of the Warrants, and any Holder of any Warrant, without the
consent of the Holder of any other Warrant, may, on such Holder's own behalf and
for such Holder's own benefit, enforce, and may institute and maintain any suit,
action or proceeding against the Company suitable to enforce, or otherwise in
respect of, such Holder's rights hereunder, including the right to exercise,
exchange or surrender for purchase such Holder's Warrants in the manner provided
in this Agreement.

         Section 23.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY.
The Company  represents and warrants to the Holder as follows:

         (a)      CAPITALIZATION.

                  (i)      As of the date hereof, the authorized, issued and
         outstanding shares of capital stock of the Company are as set forth in
         SCHEDULE 23(a).

                  (ii)     Except as set forth on Schedule 23(a) hereto, (a)
         there are no outstanding options, warrants, scrip, rights to subscribe
         to, calls or commitments of any character whatsoever relating to, or
         securities or rights convertible into or exercisable or exchangeable
         for, any shares of capital stock of the Company, or arrangements by
         which the Company is or may become bound to issue additional shares of
         capital stock, nor are any such issuances or arrangements contemplated,
         (b) there are no agreements or arrangements under which the Company is
         obligated to register the sale of any of its securities under the
         Securities Act (except as provided hereunder), (c) the Company has no
         obligation (contingent or otherwise) to purchase, redeem or otherwise
         acquire any of its equity securities or any interests therein or to pay
         any dividend or make any distribution in respect thereof and (d) the
         Company has not reserved any shares of capital stock for issuance
         pursuant to any stock option plan or similar arrangement.

                  (iii)    Copies of the certificate of incorporation of the
         (collectively, the "Certificate of Incorporation"), certified by the
         Secretary of State of the jurisdiction of incorporation of each such
         corporation, and of the by-laws of the Company and each of its
         Subsidiaries (collectively, the "By-Laws"), certified by the Secretary
         of each such corporation, heretofore delivered to the Holder are true
         and complete copies of such instruments as amended to the date of this

                                       20

<PAGE>



         Agreement. Such Certificates of Incorporation and By-Laws are in full
         force and effect as of the date hereof. Neither the Company nor its
         Subsidiaries is in violation of any provision of its Certificate of
         Incorporation or By-Laws. The books and records, minute books, stock
         record books, and other records of the Company, all of which have been
         made available to the Holder, are complete and correct in all material
         respects and have been maintained in accordance with sound business
         practices. The minute book(s) of the Company, all of which have been
         made available to the Holder, contains materially accurate and complete
         records of meetings held of, and corporate action taken by, the
         stockholders, the Board of Directors, and Committees of the Board of
         Directors of the Company.

                  (iv)     Each outstanding share of Series A Convertible
         Preferred Stock, $.01 par value per share, of the Company was sold at a
         per share purchase price of $3,150. On January 4, 2000, a 630 for one
         stock split of Common Stock was effected by the Company. Each share of
         Series C Preferred has been or will be sold at a per share purchase
         price of $10.54. On or before April 25, 2000 the Company will have sold
         at least $30,000,000 of its Series C Preferred at a per share purchase
         price of $10.54.

         (b)      DUE ISSUANCE AND AUTHORIZATION OF CAPITAL STOCK. All of the
outstanding shares of capital stock of the Company have been validly issued, are
fully paid and nonassessable and, except as set forth in Schedule 23(b) hereto,
are free from preemptive rights.

         (c)      ORGANIZATION. The Company (i) is a corporation duly organized,
validly existing and in good standing under the laws of the State of Delaware,
(ii) is duly qualified to do business as a foreign corporation and is in good
standing in each jurisdiction where the nature of the property owned or leased
by it or the nature of the business conducted by it makes such qualification
necessary, and (c) has all requisite corporate power and authority to own or
lease and operate its assets and carry on its business as presently being
conducted.

         (d)      CONSENTS. Neither the execution, delivery or performance of
this Agreement by the Company, nor the consummation by it of the obligations and
transactions contemplated hereby (including, without limitation, the issuance,
the reservation for issuance and the delivery of the Warrant Shares) requires
any consent of, authorization by, exemption from, filing with or notice to any
governmental authority or any other person.

         (e)      AUTHORIZATION; ENFORCEMENT. The Company has all requisite
corporate power and has taken all necessary corporate action required for the
due authorization, execution, delivery and performance by the Company of this
Agreement and to consummate the transactions contemplated hereby (including,
without limitation, the issuance of the Warrant Shares). The execution, delivery
and performance by the Company of this Agreement and the consummation by the
Company of the transactions contemplated hereby and thereby, have been duly
authorized by all necessary corporate action on the part of the Company. This
Agreement has been duly executed and delivered by the Company and constitutes a
valid and binding obligation of the Company enforceable against it in accordance
with its terms.


                                       21

<PAGE>

         (f)      NO CONFLICTS. The execution, delivery and performance, by
the Company of this Agreement and the consummation of the transactions
contemplated hereby (including, without limitation, the issuance and
reservation for issuance of the Warrant Shares) by the Company will not (a)
result in a violation of the Certificate of Incorporation or By-Laws, (b)
conflict with or result in the material breach of the terms, conditions or
provisions of or constitute a default (or an event which with notice or lapse
of time or both would become a default) under, or give rise to any right of
termination, acceleration or cancellation under, any material agreement,
lease, mortgage, license, indenture, instrument or other contract to which
the Company or any of its Subsidiaries is a party, (c) result in a violation
of any law, rule, regulation, order, judgment or decree (including, without
limitation, U.S. federal and state securities laws and regulations)
applicable to the Company or any of its Subsidiaries or by which any property
or asset of the Company or any Subsidiary is bound or affected, or (d) result
in the creation of any lien or encumbrance upon any of their assets.

         Section 24.       REPRESENTATIONS AND WARRANTIES OF THE HOLDER.
Holder represents and warrants to the Company as follows:

         (a)      CORPORATE EXISTENCE. The Holder is an entity duly
organized, validly existing and in good standing under the laws of its
jurisdiction of incorporation.

         (b)      ACKNOWLEDGMENT OF RISKS. The Holder has carefully reviewed
and understands the risks of, and other considerations relating to, this
Agreement, the Warrants and the Warrant Shares.

         (c)      ACQUISITION OF WARRANT SHARES. Upon exercise of the
Warrants, Holder will acquire the Warrant Shares for its own account or for
one or more separate accounts maintained by it and without the view to the
distribution thereof within the meaning of the Securities Act or with any
present intention of distributing or selling the Warrant Shares except in
compliance with the Securities Act.

         (d)      NO REGISTRATION. The Holder understands that (i) the
Warrants and the Warrant Shares (A) have not been registered under the
Securities Act or any state securities laws, (B) will be issued in reliance
upon an exemption from the registration and prospectus delivery requirements
of the Securities Act, (C) will be issued in reliance upon exemptions from
the registration and prospectus delivery requirements of state securities
laws, (ii) there is not currently any trading market for the Warrants or the
Warrant Shares and there can be no assurances that the Warrants and the
Warrant Shares will be listed on any exchange or quoted on any quotation
system, and (iii) the Holder must therefore bear the economic risk of such
investment indefinitely unless a subsequent disposition thereof is registered
under the Securities Act and applicable state securities laws or is exempt
therefrom. The Holder further understands that such exemption depends upon,
among other things, the bona fide nature of the investment intent of the
Holder expressed herein. Pursuant to the foregoing, the Holder acknowledges
that any certificate representing any Warrant Shares acquired by the Holder
shall bear the restrictive legends set forth in Section 5(b).

                                       22

<PAGE>

         (e)      INVESTMENT EXPERIENCE. The Holder, together with its
advisors, has knowledge, skill and experience in financial, business and
investment matters relating to an investment of this type and is capable of
evaluating the merits and risks of such investment and protecting the
Holder's interest in connection with the acquisition of the Warrants and any
Warrant Shares. The Holder understands that the acquisition of the Warrants
and any Warrant Shares is a speculative investment and involves substantial
risks and that the Holder could lose the Holder's entire investment in the
Warrants and any Warrant Shares. To the extent deemed necessary by the
Holder, the Holder has retained, at its own expense, and has relied upon
appropriate professional advice regarding the investment, tax and legal
merits and consequences of purchasing and owning the Warrants and any Warrant
Shares. The Holder has the ability to bear the economic risks of investment
in the Company, including a complete loss of the investment, and the Holder
has no need for liquidity in such investment.

         (f)      STATUS AS ACCREDITED INVESTOR. The Holder is an "Accredited
Investor" within the meaning of Rule 501 of Regulation D, promulgated by the
United States Securities and Exchange Commission pursuant to the Securities
Act.

         Section 25.       COUNTERPARTS.  This Agreement may be executed in
any number of counterparts and each of such counterparts shall for all
purposes be deemed to be an original, and all such counterparts shall
together constitute but one and the same instrument.

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                                       23

<PAGE>

       IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed, as of the day and year first above written.


                                 DIGITALCONVERGENCE.:COM INC.


                                 By:      /s/ PATRICK V. STARK
                                       -------------------------------------
                                 Name:   Patrick V. Stark
                                       -------------------------------------
                                 Title:  E.V.P.
                                       -------------------------------------


                                 NBC-DCCI HOLDING, INC.


                                 By:    /s/
                                       -------------------------------------
                                 Name:
                                       -------------------------------------
                                 Title:
                                       -------------------------------------










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