<PAGE>

                                                                   Exhibit 10.77

             AMENDMENT TO INTERNATIONAL EXCLUSIVE LICENSE AGREEMENT

This Amendment is made and entered into by and between BHPC Marketing, Inc.
("LICENSOR") and I.C. Isaacs Europe, S.L. ("LICENSEE") and is dated as of
September 1, 1999. This Amendment amends and modifies that certain International
Exclusive License Agreements between LICENSOR and LICENSEE, dated August 15,
1996 (the "Agreements").

                                       (I)
The promises, covenants, agreements and declarations made and set forth herein
are intended to and shall have the same force and effect as if set forth at
length in the body of the Agreements. To the extent that the provisions of this
Amendment are inconsistent with the terms and conditions of the Agreements, the
terms set forth herein shall control.

                                      (II)
1.   Effective as of September 1, 1999, the License Agreement Detail Schedules
     for both Wholesale Sales and Sales to BEVERLY HILLS POLO CLUB Retail Stores
     are hereby changed as follows:

<TABLE>
<CAPTION>
         "Item 4.     RENEWAL TERM:                  From                     To
<S>               <C>                                <C>                      <C>
                  First Renewal Period (if any)      January 1, 2000          December 31, 2000
                  Second Renewal Period (if any)     January 1, 2001          December 31, 2001
                  Third Renewal Period (if any)      January 1, 2002          December 31, 2003
                  Fourth Renewal Period (if any)     January 1, 2004          December 31, 2005
                  Fifth Renewal Period (if any)      January 1, 2006          December 31, 2007"
</TABLE>

         "Item 6.          ROYALTY RATE:

         First Renewal Term (if any): Royalty Rate shall be Zero Percent (0%)
         and Advertising Royalty Rate is Four Percent (4%) of Wholesale Sales of
         LICENSEE's products including purchases of LICENSEE's products by
         BEVERLY HILLS POLO CLUB-Registered Trademark- Retail Stores located
         within the LICENSEE's defined Territory for the period of January 1,
         2000 through June 30, 2000. Royalty Rate shall be Three Percent (3%)
         and Advertising Royalty Rate is Four Percent (4%) of Wholesale Sales
         of LICENSEE's products including purchases of LICENSEE's products by
         BEVERLY HILLS POLO CLUB Retail Stores located within the LICENSEE's
         Defined Territory for the period of July 1, 2000 through December 31,
         2000.

         Second Renewal Period (if any): Royalty Rate shall be Three Percent
         (3%) and Advertising Royalty Rate is Four Percent (4%) of Wholesale
         Sales of LICENSEE's products including purchases of LICENSEE's products
         by BEVERLY HILLS POLO CLUB Retail Stores located within the LICENSEE's
         Defined Territory.

         Third, Fourth and Fifth Renewal Period(s) (if any): Royalty Rate shall
         be Three Percent (3%) and Advertising Royalty Rate is Four Percent (4%)
         of Wholesale Sales of LICENSEE's products including Purchases of
         LICENSEE's products by BEVERLY HILLS POLO CLUB Retail Stores located
         within the LICENSEE's Defined Territory.

                                                                 /s/ DG 7/31/00
                                                                 /s/ RA 7/27/00

         No Royalty shall be paid by LICENSEE to LICENSOR on sales of Licensed
         Product (with prior written approval of LICENSOR) directly to other
         BEVERLY HILLS POLO CLUB LICENSEEs."

                                                                Page One of Two


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AMENDMENT TO INTERNATIONAL EXCLUSIVE LICENSE AGREEMENT
I.C. Isaacs Europe, S.L.
Wholesale Sales & Retail Stores
September 1, 1999 - Page Two of Two

<TABLE>
<CAPTION>
         "Item 7.          GUARANTEES:                        (IN UNITED STATES DOLLARS)
<S>                       <C>                       <C>                            <C>
                                            (C)      Guaranteed Annual         (D)      Guaranteed Monthly
                                                     Royalty Payment                    Royalty Payment

         First Renewal Period (if any)               $       0.00                       $      0.00
         Second Renewal Period (if any)              $  60,000.00                       $  5,000.00
         Third Renewal Period (if any)               $  60,000.00                       $  5,000.00
</TABLE>

                                                                 /s/ DG 7/31/00
                                                                 /s/ RA 7/27/00

         Guaranteed Annual Royalty Payments, paid Monthly, for the Fourth and
         Fifth Renewal Period(s) (if any) shall be calculated based on a volume
         equal to eighty percent (80%) of the immediately preceding Renewal
         Period's actual Annual Royalty Payment, but not less than the previous
         year's Guaranteed Annual Royalty Payment."

   2.    Section 7b. of the License Agreement is amended by adding the following
         sentence at the end of it:

         "Notwithstanding  any other provision of this Agreement,  the parties
         agree that renewal notice to extend the Agreement shall be given by
         LICENSEE to LICENSOR prior to August 1 of each Renewal Period."

                                      (III)
LICENSOR AND LICENSEE  acknowledge and agree that the Agreement,  as amended
by this Amendment,  remains in full force and effect and represents the
entire agreement of the parties with respect to the matters contained herein.

IN WITNESS WHEREOF, the parties hereto agree that this Amendment shall take
effect as of the date and year first written above.

LICENSOR:                           LICENSEE:
BHPC MARKETING, INC.                I.C. ISAACS EUROPE, S.L.

BY: /S/ DON GARRISON                BY: /S/ ROBERT ARNOT
   ---------------------------         ----------------------------------
         Don Garrison                        Robert Arnot
         Vice President                      Chairman/C.E.O./President

DATE:  9/29/99                      DATE: 9/30/99
     -------------------------           --------------------------------

BY:
   ---------------------------
         Roger Tomlinson
         Treasurer/Director

DATE:
   ---------------------------