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|   |  |
| x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |

|   |
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|   |  |
| o | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |

|                                                               |
|---------------------------------------------------------------|
|                                                               |  |  |
| Indiana                                                       |   | 27-2935063 |
| (State or other jurisdiction ofincorporation or organization) |   | (I.R.S. EmployerIdentification No.) |
|                                                          |   |   |
| 12420 Stonebridge Road,Roanoke, Indiana                       |   | 46783 |
| (Address of principal executive offices)                      |   | (Zip Code) |

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|                                 |
|---------------------------------|
|                                 |  |  |
| Title of Each Class             | Trading Symbol(s) | Name of each exchange on which registered |
| Common Stock, without par value | VRA | NASDAQ Global Select Market |

|                                                                                                                                                                                                                                                              |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                                                                                                                                                                                                                              |  |  |  |  |  |  |
| Large accelerated filer                                                                                                                                                                                                                            |   | o |    | Accelerated filer |   | x |
|                                                                                                                                                                                                                                                         |   |   |   |   |   |   |
| Non-accelerated filer                                                                                                                                                                                                                                        |   | o (Do not check if a smaller reporting company) |    | Smaller reporting company |   | o |
|                                                                                                                                                                                                                                                         |   |   |   |   |   |   |
|                                                                                                                                                                                                                                                         |   |   |   | Emerging growth company |   | o |
|                                                                                                                                                                                                                                                         |   |   |   |   |   |   |
| If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o |

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|            |
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|            |  |  |  |
| ExhibitNo. |   | Description |
|       |   |   |   |
| 10.1       |   | Interest Purchase Agreement dated July 16, 2019, among Vera Bradley Holdings, LLC; Creative Genius Holdings, Inc.; Creative Genius, Inc.; Griffin Thall; and Paul Goodman |
|       |   |   |   |
| 10.2       |   | Put/Call Agreement dated July 16, 2019, among Vera Bradley Holdings, LLC; Creative Genius Holdings, Inc.; Creative Genius Investments, Inc.; Griffin Thall; Paul Goodman; Vera Bradley Designs, Inc.; and Vera Bradley, Inc. |
|       |   |   |
| 10.3       |   | First Amendment to Credit Agreement dated June 19, 2019, among Vera Bradley Designs, Inc., JP Morgan Chase Bank, N.A., and the lenders party thereto |
|       |   |   |
| 10.4       |   | Second Amendment to Credit Agreement dated July 16, 2019, among Vera Bradley Designs, Inc., JP Morgan Chase Bank, N.A., and the lenders party thereto |
|       |   |   |
| 31.1       |   | CEO Section 302 Certification |
|       |   |   |   |
| 31.2       |   | CFO Section 302 Certification |
|       |   |   |   |
| 32.1       |   | Section 906 Certifications* |
|       |   |   |   |
| 101        |   | The following materials from Vera Bradley, Inc.’s Quarterly Report on Form 10-Q for the quarter ended August 3, 2019 formatted in Extensible Business Reporting Language (XBRL): (i) Condensed Consolidated Statements of Operations for the Thirteen and Twenty-Six Weeks ended August 3, 2019 and August 4, 2018; (ii) Condensed Consolidated Statements of Comprehensive Income for the Thirteen and Twenty-Six Weeks ended August 3, 2019 and August 4, 2018; (iii) Condensed Consolidated Balance Sheets as of August 3, 2019 and February 2, 2019; (iv) Condensed Consolidated Statements of Shareholders' Equity for the Thirteen and Twenty-Six Weeks ended August 3, 2019 and August 4, 2018; (v) Condensed Consolidated Statements of Cash Flows for the Twenty-Six Weeks ended August 3, 2019 and August 4, 2018, and (vi) Notes to Condensed Consolidated Financial Statements. ** |
|       |   |   |   |
| *          | Furnished, not filed. |
|       |   |   |   |
| **         | Pursuant to Rule 406T of SEC Regulation S-T, the Interactive Data Files included as Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject to liability under these Sections. |

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|                           |
|---------------------------|
|                           |  |  |
|                      |   | Vera Bradley, Inc.(Registrant) |
|                      |   |   |
| Date:  September 13, 2019 |   | /s/ John Enwright |
|                      |   | John Enwright |
|                      |   | Chief Financial Officer |