----

----

| þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  |
|--------|------------------------------------------------------------------------------------------|
|   |                                                                                     |
|   | For the quarterly period ended February 29, 2012 [Third Quarter]                         |
|   |                                                                                     |
| o      | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
|   |                                                                                     |
|   | For the transition period from _____________ to _____________                            |

| Florida                                                     |   | 27-0645694                         |
|-------------------------------------------------------------|--------|------------------------------------|
| State or other jurisdiction ofincorporation or organization |   | I.R.S. Employer Identification No. |

| 9085 Charles E. Limpus RoadOrlando, Florida |   | 33836      |
|---------------------------------------------|--------|------------|
| (Address of principal executive offices)    |   | (Zip code) |

| Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. | YES oNO þ |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------|

| Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). | YES oNO þ |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------|

| Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Large accelerated filer  |  o | Accelerated filer               |  o      |
|-------------------------------|---------|---------------------------------|--------------|
| Non-accelerated filer         |  o | Smaller reporting company  |  þ |

| Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). | YES oNO þ |
|------------------------------------------------------------------------------------------------------------------|----------------|

| The number of shares outstanding of each of the issuer’s classes of common stock at April 23, 2012 was 21,404,000 shares of $0.01 par value common stock. |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

----

|                           |                                                                                        |   | PAGE   |   |
|--------------------------------|---------------------------------------------------------------------------------------------|--------|--------|--------|
| Part I - Financial Information |                                                                                        |   |   |
|                           |                                                                                        |   |   |   |
| Item 1.                        | Financial Statements (Unaudited)                                                            |   |   | 4      |   |
|                           |        Consolidated Balance Sheets                            |   |   | 5      |   |
|                           |        Consolidated Statements Of Operations                  |   |   | 6      |   |
|                           |        Consolidated Statements Of Cash Flows             |   |   | 7      |   |
|                           |        Notes To The Consolidated Financial Statements    |   |   | 8      |   |
|                           |                                                                                        |   |   |   |   |
| Item 2.                        | Management’s Discussion And Analysis Of Financial Condition And Results Of Operations |   |   | 18     |   |
|                           |                                                                                        |   |   |   |   |
| Item 3.                        | Quantitative And Qualitative Disclosures About Market Risk                                  |   |   | 22     |   |
|                           |                                                                                        |   |   |   |   |
| Item 4.                        | Controls And Procedures                                                                     |   |   | 22     |   |
|                           |                                                                                        |   |   |   |
| Part II - Other Information    |                                                                                        |   |   |   |
|                           |                                                                                        |   |   |   |   |
| Item 1.                        | Legal Proceedings                                                                           |   |   | 23     |   |
|                           |                                                                                        |   |   |   |   |
| Item 2.                        | Unregistered Sales Of Equity Securities And Use Of Proceeds                                 |   |   | 23     |   |
|                           |                                                                                        |   |   |   |   |
| Item 3.                        | Defaults Upon Senior Securities                                                             |   |   | 24     |   |
|                           |                                                                                        |   |   |   |   |
| Item 4.                        | Mine Safety Disclosure (not applicable)                                                     |   |   | 24     |   |
|                           |                                                                                        |   |   |   |   |
| Item 5.                        | Other Information                                                                           |   |   | 24     |   |
|                           |                                                                                        |   |   |   |   |
| Item 6.                        | Exhibits                                                                                    |   |   | 24     |   |

----

----

|                                                                                                                                          |   | Page   |   |
|-----------------------------------------------------------------------------------------------------------------------------------------------|--------|--------|--------|
|                                                                                                                                          |   |   |   |
| Consolidated Balance Sheets at February 29, 2012 (Unaudited) and May 31, 2011                                                                 |   |   | 5      |   |
|                                                                                                                                          |   |   |   |   |
| Consolidated Statements of Operations For the Three and the Nine Months Ended February 29, 2012 (Unaudited) and February 28, 2011 (Unaudited) |   |   | 6      |   |
|                                                                                                                                          |   |   |   |   |
| Consolidated Statements of Cash Flows For the Nine Months Ended February 29, 2012 (Unaudited) and February 28, 2011 (Unaudited)               |   |   | 7      |   |
|                                                                                                                                          |   |   |   |   |
| Notes to Consolidated Financial Statements (Unaudited)                                                                                        |   |   | 8      |   |

----

| Bella Petrella's Holdings, Inc.                                                                                    |   |
|--------------------------------------------------------------------------------------------------------------------|--------|
| (A majority owned subsidiary of JVW Entertainment, Inc.)                                                           |   |
| Balance Sheets                                                                                                     |   |
|                                                                                                               |   |   |   |   |   |   |
|                                                                                                               |   | February 29, 2012 |   |   | May 31, 2011 |   |
|                                                                                                               |   | (Unaudited) |   |   |   |   |
| Assets                                                                                                             |   |   |   |   |   |   |
| Current assets                                                                                                     |   |   |   |   |   |   |
|      Cash in bank                                                                         |   | $ | 18,605 |   |   | $ | 193 |   |
|      Accounts receivable, net of allowance for doubtful accounts of                       |   |   | 83,841 |   |   |   | - |   |
|       $7,200 at February 29, 2012                                                    |   |   |   |   |   |   |   |   |
|      Inventory                                                                            |   |   | 27,593 |   |   |   |   |   |
|      Other current assets                                                                 |   |   | 14,180 |   |   |   | - |   |
|           Total current assets                                   |   |   | 144,219 |   |   |   | 193 |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Plant, property, and equipment, net of accumulated depreciation                                                    |   |   | 141,307 |   |   |   | - |   |
|      of $10,680 at February 29, 2012                                                      |   |   |   |   |   |   |   |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Other assets                                                                                                       |   |   |   |   |   |   |   |   |
|      Identifiable intangible assets, net of accumulated amortization                      |   |   | 3,031,450 |   |   |   | - |   |
|           of $159,550 at February 29, 2012                       |   |   |   |   |   |   |   |   |
|      Goodwill                                                                             |   |   | 971,971 |   |   |   | - |   |
|      Trademarks                                                                           |   |   | 5,000 |   |   |   | 5,000 |   |
|      Other long term assets                                                               |   |   | 40,185 |   |   |   | - |   |
|          Total other assets                                           |   |   | 4,048,606 |   |   |   | 5,000 |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Total assets                                                                                                       |   | $ | 4,334,132 |   |   | $ | 5,193 |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Liabilities and shareholders' equity (deficit)                                                                     |   |   |   |   |   |   |   |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Current liabilities                                                                                                |   |   |   |   |   |   |   |   |
|      Accrued payroll and related                                                          |   | $ | 321,061 |   |   | $ | 123,158 |   |
|      Accounts payable (including related party balance of $171,424 and                    |   |   |   |   |   |   |   |   |
|          $90,174 at February 29, 2012 and May 31, 2011, respectively) |   |   | 302,368 |   |   |   | 134,682 |   |
|      Line of credit                                                                       |   |   | 48,648 |   |   |   | - |   |
|      Notes payable                                                                        |   |   | 3,749,026 |   |   |   | - |   |
|      Deferred revenue                                                                     |   |   | 32,000 |   |   |   | - |   |
|      Other current liabilities (including related party balance of $34,800)               |   |   | 145,849 |   |   |   | - |   |
|           Total current liabilities                              |   |   | 4,598,952 |   |   |   | 257,840 |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Long term liabilities                                                                                              |   |   |   |   |   |   |   |   |
|      Notes payable                                                                        |   |   | 357,073 |   |   |   | - |   |
|      Deferred revenue                                                                     |   |   | 110,083 |   |   |   | - |   |
|      Other long term liabilities                                                          |   |   | 25,919 |   |   |   | - |   |
|           Total long term liabilities                            |   |   | 493,075 |   |   |   | - |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
|                Total liabilities        |   |   | 5,092,027 |   |   |   | 257,840 |   |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Shareholders' equity (deficit)                                                                                     |   |   |   |   |   |   |   |   |
|      Common stock, $0.01 par value; 500,000,000 shares authorized;                        |   |   |   |   |   |   |   |   |
|          21,404,000 and 16,855,600 shares issued and outstanding at   |   |   |   |   |   |   |   |   |
|          February 29, 2012 and May 31, 2011, respectively             |   |   | 214,040 |   |   |   | 168,556 |   |
|      Additional paid-in capital                                                           |   |   | 1,553,103 |   |   |   | 615,687 |   |
|      Prepaid stock services                                                               |   |   | (114,063 | ) |   |   | (100,000 | ) |
|      Accumulated deficit                                                                  |   |   | (2,410,975 | ) |   |   | (936,890 | ) |
|           Total shareholders' equity (deficit)                   |   |   | (757,895 | ) |   |   | (252,647 | ) |
|                                                                                                               |   |   |   |   |   |   |   |   |
| Total liabilities and shareholders' equity (deficit)                                                               |   | $ | 4,334,132 |   |   | $ | 5,193 |   |

----

| Bella Petrella's Holdings, Inc.                          |   |
|----------------------------------------------------------|--------|
| (A majority owned subsidiary of JVW Entertainment, Inc.) |   |
| Statements of Operations                                 |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                     |   | For the Three Months Ended | For the Nine Months Ended |   |
|                                                     |   | February 29, 2012 |   |   | February 28, 2011 |   |   | February 29, 2012 |   |   | February 28, 2011 |   |
|                                                     |   | (Unaudited) |   |   | (Unaudited) |   |   | (Unaudited) |   |   | (Unaudited) |   |
| Revenues                                                 |   |   |   |   |   |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                          |   | $ | 467,099 |   |   | $ | - |   |   | $ | 921,377 |   |   | $ | - |   |
| Franchising operations                                   |   |   | 154,166 |   |   |   | - |   |   |   | 318,646 |   |   |   | - |   |
| Pasta sauces and salsa distribution                      |   |   | 25,381 |   |   |   | 50,847 |   |   |   | 78,903 |   |   |   | 111,028 |   |
|      Total revenues             |   |   | 646,646 |   |   |   | 50,847 |   |   |   | 1,318,926 |   |   |   | 111,028 |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Cost of sales                                            |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                          |   |   | 170,611 |   |   |   | - |   |   |   | 359,082 |   |   |   | - |   |
| Pasta sauces and salsa distribution                      |   |   | 19,665 |   |   |   | 39,805 |   |   |   | 61,759 |   |   |   | 86,247 |   |
|      Total cost of goods sold   |   |   | 190,276 |   |   |   | 39,805 |   |   |   | 420,841 |   |   |   | 86,247 |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Gross profit                                             |   |   | 456,370 |   |   |   | 11,042 |   |   |   | 898,085 |   |   |   | 24,781 |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Expenses                                                 |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| General and administrative expenses                      |   |   | 670,918 |   |   |   | 96,204 |   |   |   | 2,119,486 |   |   |   | 598,699 |   |
|      Loss from operations       |   |   | (214,548 | ) |   |   | (85,162 | ) |   |   | (1,221,401 | ) |   |   | (573,918 | ) |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Interest expense                                         |   |   | 143,963 |   |   |   | - |   |   |   | 252,684 |   |   |   | - |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss                                                 |   | $ | (358,511 | ) |   | $ | (85,162 | ) |   | $ | (1,474,085 | ) |   | $ | (573,918 | ) |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted loss per share                         |   | $ | (0.02 | ) |   | $ | (0.01 | ) |   | $ | (0.08 | ) |   | $ | (0.03 | ) |
|                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted weighted average                       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|     common shares outstanding        |   |   | 20,634,769 |   |   |   | 16,823,378 |   |   |   | 19,294,365 |   |   |   | 16,476,113 |   |

----

| Bella Petrella's Holdings, Inc.                                                                                            |   |
|----------------------------------------------------------------------------------------------------------------------------|--------|
| (A majority owned subsidiary of JVW Entertainment, Inc.)                                                                   |   |
| Statements of Cash Flows                                                                                                   |   |
|                                                                                                                       |   |   |   |   |   |   |
|                                                                                                                       |   | Nine Months |   |   | Nine Months |   |
|                                                                                                                       |   | Ended |   |   | Ended |   |
|                                                                                                                       |   | February 29, 2012 |   |   | February 28, 2011 |   |
|                                                                                                                       |   | (Unaudited) |   |   | (Unaudited) |   |
| Cash flows from operating activities:                                                                                      |   |   |   |   |   |   |
| Net loss                                                                                                                   |   | $ | (1,474,085 | ) |   | $ | (573,918 | ) |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Adjustments to reconcile net loss to net                                                                                   |   |   |   |   |   |   |   |   |
|     cash provided (used) by operating activities:                                                      |   |   |   |   |   |   |   |   |
|         Amortization expense                                                       |   |   | 159,550 |   |   |   | - |   |
|         Depreciation expense                                                       |   |   | 10,680 |   |   |   | - |   |
|         Stock based compensation                                                   |   |   | 893,179 |   |   |   | 471,107 |   |
| Changes in assets and liabilities:                                                                                         |   |   |   |   |   |   |   |   |
|      Accounts receivable                                                                          |   |   | 11,356 |   |   |   | 185 |   |
|      Inventory                                                                                    |   |   | (16,504 | ) |   |   | 1,537 |   |
|      Prepaid expenses and other                                                                   |   |   | (54,008 | ) |   |   | - |   |
|      Accounts payable                                                                             |   |   | 67,101 |   |   |   | 101,014 |   |
|      Accrued payroll and related                                                                  |   |   | 257,687 |   |   |   | - |   |
|      Other liabilities                                                                            |   |   | 106,001 |   |   |   | - |   |
|      Deferred revenue                                                                             |   |   | 58,333 |   |   |   | - |   |
|           Net cash provided (used) by operating activities               |   |   | 19,290 |   |   |   | (75 | ) |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Cash flows from investing activities:                                                                                      |   |   |   |   |   |   |   |   |
|     Cash received in acquisition of Westshore companies                                                |   |   | 13,490 |   |   |   | - |   |
|     Cash paid for the purchase of fixed assets                                                         |   |   | (8,400 | ) |   |   | - |   |
|           Net cash provided by investing activities                      |   |   | 5,090 |   |   |   | - |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Cash flows from financing activities:                                                                                      |   |   |   |   |   |   |   |   |
|     Net payments and proceeds from line of credit                                                      |   |   | (1,352 | ) |   |   |   |   |
|     Principal payments on long term debt                                                               |   |   | (5,616 | ) |   |   |   |   |
|     Sale of common stock                                                                               |   |   | 1,000 |   |   |   | - |   |
|           Net cash used by financing activities                          |   |   | (5,968 | ) |   |   | - |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Net increase (decrease) in cash                                                                                            |   |   | 18,412 |   |   |   | (75 | ) |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Cash at beginning of period                                                                                                |   |   | 193 |   |   |   | 298 |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Cash at end of period                                                                                                      |   | $ | 18,605 |   |   | $ | 223 |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| Supplemental disclosures of non-cash investing and financing activities:                                                   |   |   |   |   |   |   |   |   |
|    Stock issued in exchange for payment of expenses by JVW Entertainment, Inc.                              |   | $ | - |   |   | $ | 70,689 |   |
|    Common Stock issued related to closing Westshore contracts and extending                                 |   |   | 380,000 |   |   |   | - |   |
|       note maturity dates.                                                                   |   |   |   |   |   |   |   |   |
|    Common Stock issued in exchange for letter of intent                                                     |   |   |   |   |   |   | 125,000 |   |
|    Common Stock issued for services                                                                         |   |   | 516,442 |   |   |   | 250,000 |   |
|    Common Stock issued in exchange for settlement of a liability                                            |   |   | 74,658 |   |   |   | - |   |
|    Capital contribution for prepaid expenses by JVW Entertainment, Inc.                                     |   |   | - |   |   |   | 3,500 |   |
|    Capital contribution for payment of expenses by JVW Entertainment, Inc.                                  |   |   | 10,800 |   |   |   | 104,953 |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
| The company purchased all of the common stock and membership interests in Philly Westshore Franchising Enterprises, Inc.   |   |
| and Bobby V's Original Westshore Pizza, LLC (the Westshore Companies). In conjunction with the acquisitions, the following |   |
| assets and liabilities were received/assumed:                                                                              |   |   |   |   |   |   |   |   |
|    Fair value of assets acquired                                                                            |   | $ | 3,454,720 |   |   | $ | - |   |
|    Fair value of liabilities assumed                                                                        |   |   | (4,426,691 | ) |   |   | - |   |
|    Goodwill acquired                                                                                        |   | $ | (971,971 | ) |   | $ | - |   |
|                                                                                                                       |   |   |   |   |   |   |   |   |
|   See accompanying notes to financial statements.                                                                     |   |

----

----

----

----

----

| Furniture and fixtures         |   | $      | 2,624   |   |
|-------------------------------------|--------|--------|---------|--------|
| Equipment                      |   |   | 99,628  |   |
| Office equipment               |   |   | 5,586   |   |
| Signs                          |   |   | 8,875   |   |
| Leasehold improvements         |   |   | 35,274  |   |
|                                |   |   | 151,987 |   |
| Less accumulated depreciation  |   |   | 10,680  |   |
|                                |   | $      | 141,307 |   |

| Notes payable; interest accrues monthly at 2.00%;        |   |   |      |
|----------------------------------------------------------|--------|--------|-----------|
| principal and accrued interest due on                    |   |   |      |
| August 31, 2012; collateralized by the                   |   |   |      |
| equity interests of the Westshore subsidiaries      |   | $      | 3,687,674 |   |
| Note payable; interest at 6.00%; monthly principal  |   |   |      |   |
| and interest payments of $5,540; matures                 |   |   |      |   |
| August 1, 2013; secured by equipment                |   |   | 418,425   |   |
|                                                     |   |   | 4,106,099 |   |
| Less amounts currently due                          |   |   | 3,749,026 |   |
|                                                     |   | $      | 357,073   |   |

----

| 200,000 shares at $0.50/share | 200,000 shares at $2.00/share |
|-------------------------------|-------------------------------|
| 200,000 shares at $0.75/share | 200,000 shares at $3.00/share |
| 200,000 shares at $1.00/share |                          |

----

----

| 1.   | The Company purchased Bobby V’s at a price of $1,110,000, which was paid with the Company's two promissory notes due October 31, 2011, secured by the members’ interests in the acquired limited liability company.  The maturity date of the notes is subject to two extensions, the last being through August 31, 2012, and can be paid by issue of shares of the Company’s common stock, at the election of the note holders.  The notes were extended to December 31, 2011 on October 13, 2011, with the issuance of the 500,000 shares of the Company's common stock as discussed in item 2, below. The notes were extended to August  31, 2012 on February 8, 2012, with the issuance of the 1,000,000 shares of the Company's common stock as discussed in item 2, below. These two promissory notes, along with the promissory note issued to purchase Philly described in item 2, below, were extended in unison in exchange for the stock issued. |
|----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.   | The Company purchased Philly at a price of $2,590,000, which was paid with the Company's promissory note due October 31, 2011, secured by the common stock in the acquired corporation.  The maturity date of the note is subject to two extensions, the last being through August 31, 2012, and can be paid by shares of the Company’s common stock, at the election of the holder.  The note was extended to December 31, 2011 on October 13, 2011, with the issuance of 500,000 shares of the Company’s common stock. The note was extended to August 31, 2012 on February 8, 2012, with the issuance of 1,000,000 shares of the Company's common stock. This promissory note, along with the promissory notes issued to purchase Bobby V's described in item 1, above, were extended in unison in exchange for the stock issued. |
|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|           |   | For the Nine Months Ended |       |
|----------------|--------|---------------------------|------------|
|           |   | February 29, 2012         |       |   | February 28, 2011 |   |
| Net sales      |   | $                         | 1,931,543  |   |   | $ | 1,843,910 |   |
|           |   |                      |       |   |   |   |   |   |
| Operating loss |   |                      | (986,353   | ) |   |   | (92,842 | ) |
|           |   |                      |       |   |   |   |   |   |
| Net loss       |   | $                         | (1,489,675 | ) |   | $ | (360,568 | ) |

| Total purchase price                                                           |   | $      | 3,700,000 |   |
|--------------------------------------------------------------------------------|--------|--------|-----------|--------|
|                                                                           |   |   |      |   |
| Total net book value of subsidiaries acquired on September 2, 2011             |   |   | (7,902    | )      |
|                                                                           |   |   |      |   |
| Total franchise fees included in net book value at September 2, 2011           |   |   | 540,873   |   |
|                                                                           |   |   |      |   |
| Difference between fair market value and net book value of fixed assets        |   |   | (70,000   | )      |
|                                                                           |   |   |      |   |
| Identifiable intangible assets and goodwill                                    |   |   | 4,162,971 |   |
|                                                                           |   |   |      |   |
| Identifiable intangible assets                                                 |   |   | 3,191,000 |   |
|                                                                           |   |   |      |   |
| Goodwill                                                                       |   | $      | 971,971   |   |
|                                                                           |   |   |      |   |
| Acquisition related expenses (included in general and administrative expenses) |   | $      | 190,000   |   |

----

|                                                              |   | For the Three Months Ended |      |   | For the Nine Months Ended |   |
|-------------------------------------------------------------------|--------|----------------------------|-----------|--------|---------------------------|--------|
|                                                              |   | February 29, 2012          |      |   | February 28, 2011         |   |   | February 29, 2012 |   |   | February 28, 2011 |   |
|                                                              |   | (Unaudited)                |      |   | (Unaudited)               |   |   | (Unaudited) |   |   | (Unaudited) |   |
| Revenues                                                          |   |                       |      |   |                      |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                                   |   | $                          | 467,099   |   |                      | $      | - |   |   | $ | 921,377 |   |   | $ | - |   |
| Franchising operations                                            |   |                       | 154,166   |   |                      |   | - |   |   |   | 318,646 |   |   |   | - |   |
| Pasta sauces and salsa distribution                               |   |                       | 25,381    |   |                      |   | 50,847 |   |   |   | 78,903 |   |   |   | 111,028 |   |
|      Total revenues                      |   | $                          | 646,646   |   |                      | $      | 50,847 |   |   | $ | 1,318,926 |   |   | $ | 111,028 |   |
|                                                              |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Depreciation and amortization                                     |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                                   |   | $                          | 17,378    |   |                      | $      | - |   |   | $ | 34,580 |   |   | $ | - |   |
| Franchising operations                                            |   |                       | 67,825    |   |                      |   | - |   |   |   | 135,650 |   |   |   | - |   |
| Pasta sauces and salsa distribution                               |   |                       | -         |   |                      |   | - |   |   |   | - |   |   |   | - |   |
|      Total depreciation and amortization |   |                       | 85,203    |   |                      |   | - |   |   |   | 170,230 |   |   |   | - |   |
|                                                              |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Income (loss) before taxes                                        |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                                   |   | $                          | (47,091   | )      |                      | $      | - |   |   | $ | (116,736 | ) |   | $ | - |   |
| Franchising operations                                            |   |                       | (94,912   | )      |                      |   | - |   |   |   | (191,093 | ) |   |   | - |   |
| Pasta sauces and salsa distribution                               |   |                       | 5,716     |   |                      |   | 18,106 |   |   |   | 25,761 |   |   |   | 42,727 |   |
|      Combined                            |   |                       | (136,287  | )      |                      |   | 18,106 |   |   |   | (282,068 | ) |   |   | 42,727 |   |
|                                                              |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Corporate administration and other                                |   |                       | (222,224  | )      |                      |   | (103,268 | ) |   |   | (1,192,017 | ) |   |   | (616,645 | ) |
|                                                              |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
|      Total loss before taxes             |   | $                          | (358,511  | )      |                      | $      | (85,162 | ) |   | $ | (1,474,085 | ) |   | $ | (573,918 | ) |
|                                                              |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Assets                                                            |   |                       |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |
| Pizza restaurant and sports bar                                   |   | $                          | 1,229,451 |   |                      | $      | - |   |   | $ | 1,229,451 |   |   | $ | - |   |
| Franchising operations                                            |   |                       | 3,094,541 |   |                      |   | - |   |   |   | 3,094,541 |   |   |   | - |   |
| Pasta sauces and salsa distribution                               |   |                       | 10,140    |   |                      |   | 26,000 |   |   |   | 10,140 |   |   |   | 26,000 |   |
|      Total Assets                        |   | $                          | 4,334,132 |   |                      | $      | 26,000 |   |   | $ | 4,334,132 |   |   | $ | 26,000 |   |

----

----

|                                                           |   | For the Three Month Period Ended |
|----------------------------------------------------------------|--------|----------------------------------|
|                                                           |   |                             |   |   |   |   |   |   |   |   | Percent change |   |
| Segment                                                        |   | February 29, 2012                |   |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar                                |   | $                                | (40,788 | ) |   | $ | - |   |   | $ | (40,788 | ) |   |   |   |
| Franchising operations                                         |   |                             | (95,641 | ) |   |   | - |   |   |   | (95,641 | ) |   |   |   |
| Pasta sauces and salsa distribution                            |   |                             | 5,716 |   |   |   | 18,106 |   |   |   | (12,390 | ) |   |   | (68 | )% |
|      Combined operating income (loss) |   |                             | (130,713 | ) |   |   | 18,106 |   |   |   | (148,819 | ) |   |   | (822 | )% |
|                                                           |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Corporate administration and other                             |   |                             | (83,835 | ) |   |   | (103,268 | ) |   |   | (19,433 | ) |   |   |   |   |
|      Total Operating Loss             |   | $                                | (214,548 | ) |   | $ | (85,162 | ) |   | $ | (168,252 | ) |   |   | 198 | % |
|                                                           |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                           |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                           |   |                             | For the Nine Month Period Ended |
|                                                           |   |                             |   |   |   |   |   |   |   |   |   |   |   | Percent change |   |
| Segment                                                        |   | February 29, 2012                |   |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar                                |   | $                                | (115,424 | ) |   | $ | - |   |   | $ | (115,424 | ) |   |   |   |   |
| Franchising operations                                         |   |                             | (184,747 | ) |   |   | - |   |   |   | (184,747 | ) |   |   |   |   |
| Pasta sauces and salsa distribution                            |   |                             | 25,761 |   |   |   | 42,727 |   |   |   | (16,966 | ) |   |   | (40 | )% |
|      Combined operating income (loss) |   |                             | (274,410 | ) |   |   | 42,727 |   |   |   | (317,137 | ) |   |   | (742 | )% |
|                                                           |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Corporate administration and other                             |   |                             | (946,991 | ) |   |   | (616,645 | ) |   |   | (330,346 | ) |   |   | 54 | % |
|      Total Operating Loss             |   | $                                | (1,221,401 | ) |   | $ | (573,918 | ) |   | $ | (647,483 | ) |   |   | 113 | % |

|                                        |   | For the Three Month Period Ended |
|---------------------------------------------|--------|----------------------------------|
|                                        |   |                             |   |   |   |   |   |   |   |   | Percent change |   |
| Segment                                     |   | February 29, 2012                |   |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar             |   | $                                | 467,099 |   |   | $ | - |   |   | $ | 467,099 |   |   |   |   |
| Franchising operations                      |   |                             | 154,166 |   |   |   | - |   |   |   | 154,166 |   |   |   |   |
| Pasta sauces and salsa distribution         |   |                             | 25,381 |   |   |   | 50,847 |   |   |   | (25,466 | ) |   |   | (50 | )% |
|      Total Revenue |   | $                                | 646,646 |   |   | $ | 50,847 |   |   | $ | 595,799 |   |   |   | 1172 | % |
|                                        |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                        |   |                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                        |   |                             | For the Nine Month Period Ended |
|                                        |   |                             |   |   |   |   |   |   |   |   |   |   |   | Percent change |   |
| Segment                                     |   | February 29, 2012                |   |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar             |   | $                                | 921,377 |   |   | $ | - |   |   | $ | 921,377 |   |   |   |   |   |
| Franchising operations                      |   |                             | 318,646 |   |   |   | - |   |   |   | 318,646 |   |   |   |   |   |
| Pasta sauces and salsa distribution         |   |                             | 78,903 |   |   |   | 111,028 |   |   |   | (32,125 | ) |   |   | (29 | )% |
|      Total Revenue |   | $                                | 1,318,926 |   |   | $ | 111,028 |   |   | $ | 1,207,898 |   |   |   | 1088 | % |

----

|                                            |   | For the Three Month Period Ended |      |
|-------------------------------------------------|--------|----------------------------------|-----------|
|                                            |   |                             |      |   |   |   |   |   |   |   | Percent change |   |
| Segment                                         |   | February 29, 2012                |      |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar                 |   | $                                | 337,569   |   |   | $ | - |   |   | $ | 337,569 |   |   |   |   |
| Franchising operations                          |   |                             | 183,904   |   |   |   | - |   |   |   | 183,904 |   |   |   |   |
| Pasta sauces and salsa distribution             |   |                             | 22,457    |   |   |   | 96,204 |   |   |   | (73,747 | ) |   |   | (77 | )% |
|      Combined expenses |   |                             | 543,930   |   |   |   | 96,204 |   |   |   | 447,726 |   |   |   |   |   |
|                                            |   |                             |      |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Corporate administration and other              |   |                             | 126,988   |   |   |   | - |   |   |   | 126,988 |   |   |   |   |   |
|      Total Expenses    |   | $                                | 670,918   |   |   | $ | 96,204 |   |   | $ | 574,714 |   |   |   | 597 | % |
|                                            |   |                             |      |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                            |   |                             |      |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                            |   | For the Nine Month Period Ended  |      |
|                                            |   |                             |      |   |   |   |   |   |   |   |   |   |   | Percent change |   |
| Segment                                         |   | February 29, 2012                |      |   | February 28, 2011 |   |   | Increase (decrease) |   |   | from 2011 |   |
| Pizza restaurant and sports bar                 |   | $                                | 666,501   |   |   |   |   |   |   | $ | 666,501 |   |   |   |   |   |
| Franchising operations                          |   |                             | 443,428   |   |   |   |   |   |   |   | 443,428 |   |   |   |   |   |
| Pasta sauces and salsa distribution             |   |                             | 68,028    |   |   |   | 598,699 |   |   |   | (530,671 | ) |   |   | (89 | )% |
|      Combined expenses |   |                             | 1,177,957 |   |   |   | 598,699 |   |   |   | 579,258 |   |   |   |   |   |
|                                            |   |                             |      |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Corporate administration and other              |   |                             | 941,529   |   |   |   | - |   |   |   | 941,529 |   |   |   |   |   |
|      Total Expenses    |   | $                                | 2,119,486 |   |   | $ | 598,699 |   |   | $ | 1,520,787 |   |   |   | 254 | % |

----

| Name of Subsidiary                             | Note Amount | Due Date   | First Extension(1) | Second Extension(2) |
|------------------------------------------------|-------------|------------|--------------------|---------------------|
| Bobby V’s Original Westshore Pizza LLC   | $1,106,302  | 10/31/2011 | 12/31/2011         | 08/31/2012          |
| Philly Westshore Franchising Enterprises, Inc. | $2,581,372  | 10/31/2011 | 12/31/2011         | 08/3/2012           |

----

----

|                                                                                     |   | Number                                        |   | Date of Sale |   | Price or |
|------------------------------------------------------------------------------------------|--------|-----------------------------------------------|--------|--------------|--------|----------|
| Purpose                                                                                  |   | of Shares                                     |   | or Issue     |   | Value    |
|                                                                                     |   |                                          |   |         |   |     |
| Consideration for extension of promissory notes (1)                                      |   |       1,000,000 |   | 2/8/2012     |   | $100,000 |
| (1) Shares issued to the sellers in transactions in which we purchased our subsidiaries. |   |                                          |

----

| ExhibitNumber |   |  Description                                                                                                                                 |
|---------------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------|
|          |   |                                                                                                                                              |
|          |   |                                                                                                                                              |
| 10.1     |   | Convertible Promissory Note dated March 9, 2012                                                                                                   |
| 10.2          |   | Securities Purchase Agreement dated March 9, 2012                                                                                                 |
| 31.1          |   | Rule 15d-14 (a)  Certification by Principal Executive and Principal Operating Officer                                                   |
|          |   |                                                                                                                                              |
| 31.2          |   | Rule 15d-14 (a)  Certification by Principal Financial and Principal Accounting Officer                                                  |
| 32            |   | Section 1350 Certification of Principal Executive and Principal Operating Officer and Principal Financial Principal Accounting  Officer |

|                            | Bella Petrella’s Holdings, Inc. |
|---------------------------------|---------------------------------------|
|                            |                                  |   |
| Date:  April 23, 2012 | By:                                   | /s/ John V. Whitman, Jr. |
|                            |                                  | John V. Whitman, Jr., Chief Executive Officer |
|                            |                                  | (Principal Executive and Principal Operating Officer) |
|                            |                                  |   |
| Date:  April 23, 2012 | By:                                   | /s/ William R. VanHook, Jr. |
|                            |                                  | William R. VanHook, Jr., Chief Financial Officer |
|                            |                                  | (Principal Financial and Accounting Operating Officer) |

----