----

----

| þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  |
|--------|------------------------------------------------------------------------------------------|
|   |                                                                                     |
|   | For the quarterly period ended November 30, 2011 [Second Quarter]                        |
|   |                                                                                     |
| o      | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
|   |                                                                                     |
|   | For the transition period from _____________ to _____________                            |

| Florida                                                     |   | 27-0645694                         |
|-------------------------------------------------------------|--------|------------------------------------|
| State or other jurisdiction ofincorporation or organization |   | I.R.S. Employer Identification No. |

| 9085 Charles E. Limpus RoadOrlando, Florida |   | 33836      |
|---------------------------------------------|--------|------------|
| (Address of principal executive offices)    |   | (Zip code) |

| Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. | YES þNO o |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------|

| Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). | YES oNO þ |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------|

| Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Large accelerated filer  |  o | Accelerated filer               |  o      |
|-------------------------------|---------|---------------------------------|--------------|
| Non-accelerated filer         |  o | Smaller reporting company  |  þ |

| Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). | YES oNO þ |
|------------------------------------------------------------------------------------------------------------------|----------------|

| The number of shares outstanding of each of the issuer’s classes of common stock at February 21, 2012 was 21,404,000 shares of $0.01 par value common stock. |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

----

|                           |                                                                                        |   | PAGE   |   |
|--------------------------------|---------------------------------------------------------------------------------------------|--------|--------|--------|
| Part I - Financial Information |                                                                                        |   |   |
|                           |                                                                                        |   |   |   |
| Item 1.                        | Financial Statements (Unaudited)                                                            |   |   | 4      |   |
|                           |        Balance Sheets                                         |   |   | 5      |   |
|                           |        Statements Of Operations                               |   |   | 6      |   |
|                           |        Statements Of Cash Flows                          |   |   | 7      |   |
|                           |        Notes To The Financial Statements                 |   |   | 8      |   |
|                           |                                                                                        |   |   |   |   |
| Item 2.                        | Management’s Discussion And Analysis Of Financial Condition And Results Of Operations |   |   | 16     |   |
|                           |                                                                                        |   |   |   |   |
| Item 3.                        | Quantitative And Qualitative Disclosures About Market Risk                                  |   |   | 19     |   |
|                           |                                                                                        |   |   |   |   |
| Item 4.                        | Controls And Procedures                                                                     |   |   | 19     |   |
|                           |                                                                                        |   |   |   |
| Part II - Other Information    |                                                                                        |   |   |   |
|                           |                                                                                        |   |   |   |   |
| Item 1.                        | Legal Proceedings                                                                           |   |   | 20     |   |
|                           |                                                                                        |   |   |   |   |
| Item 2.                        | Unregistered Sales Of Equity Securities And Use Of Proceeds                                 |   |   | 20     |   |
|                           |                                                                                        |   |   |   |   |
| Item 3.                        | Defaults Upon Senior Securities                                                             |   |   | 20     |   |
|                           |                                                                                        |   |   |   |   |
| Item 4.                        | Mine Safety Disclosure (not applicable)                                                     |   |   | 20     |   |
|                           |                                                                                        |   |   |   |   |
| Item 5.                        | Other Information                                                                           |   |   | 20     |   |
|                           |                                                                                        |   |   |   |   |
| Item 6.                        | Exhibits                                                                                    |   |   | 20     |   |

----

----

|                                                                                                                            |   | Page   |   |
|---------------------------------------------------------------------------------------------------------------------------------|--------|--------|--------|
|                                                                                                                            |   |   |   |
| Balance Sheets at November 30, 2011(Unaudited) and May 31, 2011                                                                 |   |   | 5      |   |
|                                                                                                                            |   |   |   |   |
| Statements of Operations For the Three and the Six Months Ended November 30, 2011 (Unaudited) and November 30, 2010 (Unaudited) |   |   | 6      |   |
|                                                                                                                            |   |   |   |   |
| Statements of Cash Flows For the Six Months Ended November 30, 2011 (Unaudited) and November 30, 2010 (Unaudited)               |   |   | 7      |   |
|                                                                                                                            |   |   |   |   |
| Notes to Financial Statements (Unaudited)                                                                                       |   |   | 8      |   |

----

|  Bella Petrella's Holdings, Inc.                    |
|----------------------------------------------------------|
| (A majority owned subsidiary of JVW Entertainment, Inc.) |
| Consolidated Balance Sheets                              |

|                                                                                                                          |   | November 30, 2011 |       |   | May 31, 2011 |   |
|-------------------------------------------------------------------------------------------------------------------------------|--------|-------------------|------------|--------|--------------|--------|
|                                                                                                                          |   | (Unaudited)       |       |   |         |   |
| Assets                                                                                                                        |   |              |       |   |         |   |
| Current Assets                                                                                                                |   |              |       |   |         |   |
|      Cash in Bank                                                                                    |   | $                 | 10,168     |   |         | $      | 193 |   |
|      Accounts Receivable                                                                             |   |              | 118,513    |   |         |   | - |   |
|      Prepaid Expenses                                                                                |   |              | 35,509     |   |         |   | 100,000 |   |
|      Other Current Assets                                                                            |   |              | 11,089     |   |         |   |   |   |
|           Total Current Assets                                              |   |              | 175,279    |   |         |   | 100,193 |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Plant, Property, and Equipment, net of accumulated depreciation                                                               |   |              | 52,497     |   |         |   | - |   |
|      of $176,242 at November 30, 2011                                                                |   |              |       |   |         |   |   |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Other Assets                                                                                                                  |   |              |       |   |         |   |   |   |
|      Prepaid Expenses                                                                                |   |              | 69,249     |   |         |   | - |   |
|      Identifiable Intangible Assets, net of accumulated amortization                                 |   |              | 3,111,225  |   |         |   | - |   |
|           of $79,775 at November 30, 2011                                   |   |              |       |   |         |   |   |   |
|      Due from stockholder                                                                            |   |              | 404,650    |   |         |   | - |   |
|      Goodwill                                                                                        |   |              | 441,071    |   |         |   | - |   |
|      Trademarks                                                                                      |   |              | 5,000      |   |         |   | 5,000 |   |
|          Total Other Assets                                                      |   |              | 4,031,195  |   |         |   | 5,000 |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Total Assets                                                                                                                  |   | $                 | 4,258,971  |   |         | $      | 105,193 |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Liabilities and Shareholders' Equity (Deficit)                                                                                |   |              |       |   |         |   |   |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Current Liabilities                                                                                                           |   |              |       |   |         |   |   |   |
|      Accrued Executive Compensation                                                                  |   | $                 | 198,671    |   |         | $      | 123,158 |   |
|      Accounts Payable (including related party balance of $127,674 and                               |   |              |       |   |         |   |   |   |
|          $90,174 at  November 30, 2011 and May 31, 2011, respectively) |   |              | 217,561    |   |         |   | 134,682 |   |
|      Notes payable                                                                                   |   |              | 3,737,334  |   |         |   |   |   |
|      Other Current Liabilities                                                                       |   |              | 41,341     |   |         |   |   |   |
|           Total Current Liabilities                                         |   |              | 4,194,907  |   |         |   | 257,840 |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Long Term Liabilities                                                                                                         |   |              |       |   |         |   |   |   |
|      Notes Payable                                                                                   |   |              | 421,254    |   |         |   | - |   |
|      Deferred Revenue                                                                                |   |              | 20,000     |   |         |   | - |   |
|           Total Long Term Liabilities                                       |   |              | 441,254    |   |         |   | - |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
|                Total Liabilities                   |   |              | 4,636,161  |   |         |   | 257,840 |   |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Shareholders' Equity (Deficit)                                                                                                |   |              |       |   |         |   |   |   |
|      Common Stock, $0.01 par value; 500,000,000 shares authorized;                                   |   |              |       |   |         |   |   |   |
|          20,424,000 and 16,855,600 shares issued and outstanding at              |   |              |       |   |         |   |   |   |
|          November 30, 2011 and May 31, 2011, respectively                        |   |              | 204,240    |   |         |   | 168,556 |   |
|      Additional Paid-in Capital                                                                      |   |              | 1,442,791  |   |         |   | 615,687 |   |
|      Accumulated Deficit                                                                             |   |              | (2,024,221 | )      |         |   | (936,890 | ) |
|           Total Shareholders' Equity (Deficit)                              |   |              | (377,190   | )      |         |   | (152,647 | ) |
|                                                                                                                          |   |              |       |   |         |   |   |   |
| Total Liabilities and Shareholders' Equity                                                                                    |   | $                 | 4,258,971  |   |         | $      | 105,193 |   |

----

| Bella Petrella's Holdings, Inc.                          |
|----------------------------------------------------------|
| (A majority owned subsidiary of JVW Entertainment, Inc.) |
| Consolidated Statements of Operations                    |

|                                              |   | For the Three Months |       |   | For the Six Months |
|---------------------------------------------------|--------|----------------------|------------|--------|--------------------|
|                                              |   | Ended November 30    |       |   | Ended November 30  |   |
|                                              |   | 2011                 |       |   | 2010               |   |   | 2011 |   |   | 2010 |   |
|                                              |   | (Unaudited)          |       |   | (Unaudited)        |   |   | (Unaudited) |   |   | (Unaudited) |   |
| Revenues                                          |   |                 |       |   |               |   |   |   |   |   |   |   |
| Sales                                             |   | $                    | 643,586    |   |               | $ | 32,386 |   |   | $ | 677,669 |   |   | $ | 60,181 |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Cost of Sales                                     |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Cost of Goods Sold                                |   |                 | 203,887    |   |               |   | 23,689 |   |   |   | 230,565 |   |   |   | 46,442 |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Gross Profit                                      |   |                 | 439,699    |   |               |   | 8,697 |   |   |   | 447,104 |   |   |   | 13,739 |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Expenses                                          |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| General and Administrative Expenses               |   |                 | 1,355,702  |   |               |   | 333,253 |   |   |   | 1,530,911 |   |   |   | 502,495 |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Net Loss                                          |   | $                    | (916,003   | )      |               | $ | (324,556 | ) |   | $ | (1,083,807 | ) |   | $ | (488,756 | ) |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted loss per share                  |   | $                    | (0.05      | )      |               | $ | (0.02 | ) |   | $ | (0.06 | ) |   | $ | (0.03 | ) |
|                                              |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted weighted average                |   |                 |       |   |               |   |   |   |   |   |   |   |   |   |   |   |
|     common shares outstanding |   |                 | 19,992,877 |   |               |   | 16,755,600 |   |   |   | 19,612,672 |   |   |   | 16,305,327 |   |

----

| Bella Petrella's Holdings, Inc.                          |
|----------------------------------------------------------|
| (A majority owned subsidiary of JVW Entertainment, Inc.) |
| Statements of Cash Flows                                 |

|                                                                                                  |   | Six Months        |       |   | Six Months        |   |
|-------------------------------------------------------------------------------------------------------|--------|-------------------|------------|--------|-------------------|--------|
|                                                                                                  |   | Ended             |       |   | Ended             |   |
|                                                                                                  |   | November 30, 2011 |       |   | November 31, 2010 |   |
|                                                                                                  |   | (Unaudited)       |       |   | (Unaudited)       |   |
| Cash flows from operating activities:                                                                 |   |              |       |   |              |   |
| Net loss                                                                                              |   | $                 | (1,083,807 | )      |              | $      | (488,756 | ) |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Adjustments to reconcile net loss to net                                                              |   |              |       |   |              |   |   |   |
|     cash used by operating activities:                                            |   |              |       |   |              |   |   |   |
| Non-cash expenses                                                                                     |   |              | 448,714    |   |              |   | 431,912 |   |
| Changes in assets and liabilities:                                                                    |   |              |       |   |              |   |   |   |
|      Accounts Receivable                                                     |   |              | (9,604     | )      |              |   | 5,881 |   |
|      Inventory                                                               |   |              | 11,089     |   |              |   | 694 |   |
|      Prepaid Expenses                                                        |   |              | 372,451    |   |              |   | - |   |
|      Accrued Executive Compensation                                          |   |              | 75,513     |   |              |   | - |   |
|      Accounts Payable                                                        |   |              | 41,341     |   |              |   | 50,234 |   |
|      Other Liabilities                                                       |   |              | 80,890     |   |              |   |   |   |
|           Net cash (used) by operating activities   |   |              | (63,413    | )      |              |   | (35 | ) |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Cash flows from financing activities:                                                                 |   |              |       |   |              |   |   |   |
| Sale of common stock                                                                                  |   |              | 73,388     |   |              |   | - |   |
|           Net cash provided by financing activities |   |              | 73,388     |   |              |   | - |   |
|                                                                                                  |   |              |       |   |              |   |   |   |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Net increase (decrease) in cash                                                                       |   |              | 9,975      |   |              |   | (35 | ) |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Cash at beginning of period                                                                           |   |              | 193        |   |              |   | 298 |   |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Cash at end of period                                                                                 |   | $                 | 10,168     |   |              | $      | 263 |   |
|                                                                                                  |   |              |       |   |              |   |   |   |
|                                                                                                  |   |              |       |   |              |   |   |   |
| Supplemental disclosures of non-cash investing and financing activities:                              |   |              |       |   |              |   |   |   |
| Stock issued in exchange for payment of expenses by JVW Entertainment, Inc.                           |   | $                 | -          |   |              | $      | 70,689 |   |
| Common Stock issued as additional incentive to close Westshore contracts                              |   |              | 302,000    |   |              |   | - |   |
| Common Stock issued to extend Westshore contracts                                                     |   |              | 160,000    |   |              |   |   |   |
| Common Stock issued for services                                                                      |   |              | 130,000    |   |              |   | 250,000 |   |
| Common Stock issued for prepayment of services                                                        |   |              | 295,000    |   |              |   | - |   |
| Promissory Notes issued to acquire subsidiaries                                                       |   |              | 3,687,674  |   |              |   |   |   |
| Capital contribution for prepaid expenses by JVW Entertainment, Inc.                                  |   |              |       |   |              |   | 3,500 |   |
| Capital contribution for payment of expenses by JVW Entertainment, Inc.                               |   |              | 3,000      |   |              |   | 71,099 |   |

----

----

----

----

----

| 200,000 shares at $0.50/share | 200,000 shares at $2.00/share |
|-------------------------------|-------------------------------|
| 200,000 shares at $0.75/share | 200,000 shares at $3.00/share |
| 200,000 shares at $1.00/share |                          |

----

| 1.   | The Company purchased Bobby V’s at a price of $1,110,000, which was paid with the Company's two promissory notes due October 31, 2011, secured by the members’ interests in the acquired limited liability company.  The maturity date of the notes is subject to two extensions, the last being through August 31, 2012, and can be paid by issue of shares of the Company’s common stock, at the election of the note holders.  The note was extended to December 31, 2011 on October 13, 2011, with the issuance of the 500,000 shares of Company common stock as discussed in item 2, below. These two promissory notes, along with the promissory note issued to purchase Philly described in item 2, below, were extended in unison in exchange for the stock issued. |
|----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.   | The Company purchased Philly at a price of $2,590,000, which was paid with the Company's promissory note due October 31, 2011, secured by the common stock in the acquired corporation.  The maturity date of the note is subject to two extensions, the last being through August 31, 2012, and can be paid by shares of the Company’s common stock, at the election of the holder.  On October 13, 2011, the first extension was granted through December 31, 2011, in exchange for 500,000 shares of the Company’s common stock, which were issued on October 13, 2011. This promissory note, along with the promissory notes issued to purchase Bobby V's described in item 1, above, were extended in unison in exchange for the stock issued. |
|----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|                    |   |  Six months ended November 30, |       |
|-------------------------|--------|-------------------------------------|------------|
|                    |   | 2011                                |       |   | 2010 |   |
| Net Sales               |   | $                                   | 1,293,287  |   |   | $ | 1,112,536 |   |
|                    |   |                                |       |   |   |   |   |   |
| Operating Income (Loss) |   |                                | (433,724   | ) |   |   | (342,901 | ) |
|                    |   |                                |       |   |   |   |   |   |
| Net Income (Loss)       |   | $                                   | (1,047,023 | ) |   | $ | (480,147 | ) |

----

|             |   | Bobby V's |      |
|------------------|--------|-----------|-----------|
| Note Payable     |   | $         | 553,151   |   |
| Note Payable     |   |      | 553,151   |   |
| Accrued interest |   |      | 3,698     |   |
|             |   | $         | 1,110,000 |   |

|             |   | Philly |      |
|------------------|--------|--------|-----------|
| Note Payable     |   | $      | 2,581,372 |   |
| Accrued interest |   |   | 8,628     |   |
|             |   | $      | 2,590,000 |   |

|                            |   | Bobby V's |      |
|---------------------------------|--------|-----------|-----------|
| Cash and Cash Equivalents       |   | $         | 4,541     |   |
| Accounts Receivable             |   |      | 15,000    |   |
| Inventory                       |   |      | 11,089    |   |
| Prepaid Expenses                |   |      | 365       |   |
| Plant, Property & Equipment |   |      | 280,041   |   |
| Identifiable Intangible Assets  |   |      | 495,000   |   |
| Goodwill                        |   |      | 353,031   |   |
| Current Liabilities             |   |      | (49,067   | ) |
|                            |   | $         | 1,110,000 |   |

|                            |   | Philly |      |
|---------------------------------|--------|--------|-----------|
| Cash and Cash Equivalents       |   | $      | 13,490    |   |
| Accounts Receivable             |   |   | 137,970   |   |
| Plant, Property & Equipment |   |   | 3,954     |   |
| Identifiable Intangible Assets  |   |   | 2,696,000 |   |
| Goodwill                        |   |   | 88,040    |   |
| Current Liabilities             |   |   | (102,387  | ) |
| Long Term Liabilities           |   |   | (247,067  | ) |
|                            |   |   | 2,590,000 |   |

----

----

| For the three month period ended November 30, |    |
|-----------------------------------------------|---------|
| 2011                                          |    |   | 2010 |   |   | Increase (decrease) |   |   | Percent Change from 2010 |   |
| $                                             | 916,003 |   |   | $ | 333,253 |   |   | $ | 582,750 |   |   |   | 175% |   |

----

| For the three month period ended November 30, |    |
|-----------------------------------------------|---------|
| 2011                                          |    |   | 2010 |   |   | Increase (decrease) |   |   | Percent Change from 2010 |   |
| $                                             | 643,586 |   |   | $ | 32,386 |   |   | $ | 611,200 |   |   |   | 1887% |   |

|  For the three month period ended November 30, |
|-----------------------------------------------------|
| 2011                                                |   |   | 2010 |   |   | Increase (decrease) |   |   | Percent Change from 2010 |   |
| $                                                   | 1,355,702 |   |   | $ | 333,253 |   |   | $ | 1,022,449 |   |   |   | 307% |   |

----

| Name of Subsidiary                             | Note Amount | Due Date   | First Extension(1) | Second Extension(2) |
|------------------------------------------------|-------------|------------|--------------------|---------------------|
| Bobby V’s Original Westshore Pizza LLC   | $1,106,302  | 10/31/2011 | 12/31/2011         | 08/31/2012          |
| Philly Westshore Franchising Enterprises, Inc. | $2,581,372  | 10/31/2011 | 12/31/2011         | 08/3/2012           |

----

----

|                                                                                                                  |   | Number                                                                   |   | Date of Sale |   | Price or |
|-----------------------------------------------------------------------------------------------------------------------|--------|--------------------------------------------------------------------------|--------|--------------|--------|----------|
| Purpose                                                                                                               |   | of Shares                                                                |   | or Issue     |   | Value    |
|                                                                                                                  |   |                                                                     |   |         |   |     |
| Inducement to close acquisition transaction (1)                                                                       |   |          350,000            |   | 9/2/2011     |   | $112,000 |
| Consideration for extension of promissory notes (1)                                                                   |   |          500,000            |   | 10/13/2011   |   | $160,000 |
| Reimbursement for payment of company expenses (2)                                                                     |   |            70,000 |   | 10/24/2011   |   | $7,500   |
| Sale (3)                                                                                                              |   |          205,000            |   | 10/24/2011   |   | $55,888  |
| Sale (4)                                                                                                              |   |            62,400 |   | 10/24/2011   |   | $10,000  |
| (1) Shares issued to the sellers in transactions in which we purchased our subsidiaries.                              |   |                                                                     |
| (2) Shares issued to executive officer.                                                                               |   |                                                                     |   |         |   |     |
| (3) Shares sold to existing stockholder for cash. Proceeds used to pay independent accountant's fees.                 |   |
| (4) Shares sold to acquaintance of subsidiary officer. Proceeds used to pay former chief financial officer and to pay |
|      independent accountant's fees.                                                          |   |                                                                     |   |         |   |     |

| ExhibitNumber |   |  Description                                                                                                                                 |
|---------------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------|
|          |   |                                                                                                                                              |
| 31.1          |   | Rule 15d-14 (a)  Certification by Principal Executive and Principal Operating Officer                                                   |
| 31.2          |   | Rule 15d-14 (a)  Certification by Principal Financial and Principal Accounting Officer                                                  |
| 32            |   | Section 1350 Certification of Principal Executive and Principal Operating Officer and Principal Financial Principal Accounting  Officer |

----

|                               | Bella Petrella’s Holdings, Inc. |
|------------------------------------|---------------------------------------|
|                               |                                  |   |
| Date:  February 21, 2012 | By:                                   | /s/ John V. Whitman, Jr. |
|                               |                                  | John V. Whitman, Jr., Chief Executive Officer |
|                               |                                  | (Principal Executive and Principal Operating Officer) |
|                               |                                  |   |
| Date:  February 21, 2012 | By:                                   | /s/ William R. VanHook, Jr. |
|                               |                                  | William R. VanHook, Jr., Chief Financial Officer |
|                               |                                  | (Principal Financial and Accounting Operating Officer) |

----