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                                                                    Exhibit 99.3

                                   ITURF INC.
                                      PROXY
                         SPECIAL MEETING OF STOCKHOLDERS
                              _______________, 2000

      This proxy is solicited on behalf of the Board of Directors of iTurf Inc.
("iTurf") for the special meeting in lieu of an annual meeting of stockholders
(including any adjournments or postponements thereof, the "Special Meeting") of
iTurf to be held at the offices of Proskauer Rose LLP, 1585 Broadway, New York,
New York 10036, beginning at ______, local time, on __________, 2000.

      Unless otherwise specified below, the undersigned, a holder of record of
shares of Class A common stock, par value $.01 per share ("Common Stock"), of
iTurf at the close of business on ____________, 2000 (the "Record Date"), hereby
appoints Stephen I. Kahn, Alex S. Navarro and Dennis Goldstein, or any of them,
the proxy or proxies of the undersigned, each with full power of substitution,
to attend the Special Meeting and to vote as specified in this proxy all the
shares of Common Stock which the undersigned would otherwise be entitled to vote
if personally present upon the proposals described in the Joint Proxy Statement
/ Prospectus for the Special Meeting and such other matters as may properly come
before such meeting. The undersigned hereby revokes any previous proxies with
respect to the matters covered in this proxy.

  THE BOARD OF DIRECTORS OF iTurf RECOMMENDS A VOTE FOR THE PROPOSALS DESCRIBED
                    IN THE JOINT PROXY STATEMENT / PROSPECTUS

IF RETURNED CARDS ARE SIGNED AND DATED BUT NOT MARKED YOU WILL BE DEEMED TO HAVE
 VOTED FOR THE PROPOSALS DESCRIBED IN THE JOINT PROXY STATEMENT / PROSPECTUS


1.    Approval and adoption of the Agreement and Plan of Merger, dated as of
      August 16, 2000, by and among iTurf, iTurf Breakfast Corp. and
      dELiA*s Inc.

            |_| FOR            |_| AGAINST              |_| ABSTAIN

2.    Approval of the Second Restated Certificate of Incorporation of iTurf

            |_| FOR            |_| AGAINST              |_| ABSTAIN

3.    Approval of the amendment to iTurf's 1999 Amended and Restated Stock
      Incentive Plan

            |_| FOR            |_| AGAINST              |_| ABSTAIN

4.    Election of two Class A directors of iTurf

      Nominees:   Christopher C. Edgar
                  Evan Guillemin

      STOCKHOLDERS MAY WITHHOLD AUTHORITY TO VOTE FOR ANY NOMINEE BY DRAWING A
      LINE THROUGH OR OTHERWISE STRIKING OUT THE NAME OF SUCH NOMINEE. ANY PROXY
      EXECUTED IN SUCH MANNER AS NOT TO WITHHOLD AUTHORITY TO VOTE FOR THE
      ELECTION OF ANY NOMINEE SHALL BE DEEMED TO GRANT SUCH AUTHORITY.

      |_| GRANT authority to vote for    |_| WITHHOLD authority to vote for
          the two nominees                   the two nominees

5.    Ratification of the appointment of Ernst & Young LLP as the independent
      auditors of iTurf

            |_| FOR            |_| AGAINST              |_| ABSTAIN


6.    Authority to vote in their discretion on such other business as may
      properly come before the meeting.
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            |_| FOR            |_| AGAINST              |_| ABSTAIN


      This proxy, when properly executed, will be voted in the manner directed
herein by the undersigned stockholder. If you do not sign and return this proxy
card, vote by telephone or through the Internet, or attend the Special Meeting
and vote by ballot, your shares cannot be voted.

Vote by Telephone

It's fast, convenient and immediate!
Call Toll-Free on a Touch-Tone Phone

____________________________________

Follow these four easy steps:
1. Read the accompanying Joint Proxy Statement/Prospectus and proxy card.
2. Call the toll-free number ________________________.
3. Enter your Control Number located on your proxy card above your name.
4. Follow the recorded instructions.

Your vote is important!
At anytime call ____________________.

Vote by Internet
It's fast, convenient and your vote is immediately confirmed and posted.

Follow these four easy steps:

1. Read the accompanying Joint Proxy Statement / Prospectus and proxy card.
2. Go to the Website
   http://www.___________________
3. Enter your Control Number located on your proxy card above your name.
4. Follow the instructions provided.

Your vote is important!
At anytime go to http://www._________________________

      Under Delaware law, your telephone or Internet vote authorizes the named
proxies to vote your shares in the same manner as if you completed, signed and
returned your proxy card. Therefore, if you vote by telephone or the Internet,
please DO NOT return your proxy card.

      Proxies can only be given by stockholders of record on the Record Date.
Please sign your name below exactly as it appears hereon. When shares of Common
Stock are held of record by joint tenants, both should sign. When signing as
attorney, executor, administrator, trustee or guardian, please give full title
as such. If a corporation, please sign in full corporate name by president or
other authorized officer. If a partnership, please sign in partnership name by
authorized person.

                                        Dated:____________________________, 2000


                                        ________________________________________
                                                Signature (Title, if any)


                                        ________________________________________
                                                Signature if held jointly
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        PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED
                             POSTAGE-PAID ENVELOPE.