CB11-FF.15 

July 24, 2012 

Back to School: 2012-2013 

By August, summertime will be winding down and vacations will be coming to an end, signaling 

that back-to-school time is near. It’s a time that many children eagerly anticipate — catching up 

with old friends and making new ones, and settling into a new daily routine. Parents and children 

alike scan the newspapers and websites looking for sales to shop for a multitude of school 

supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights 

the many statistics associated with the return to classrooms by our nation’s students and teachers. 

Back-to-School Shopping 

$7.7 billion 

The amount of money spent at family clothing stores in August 2011. Only in November and 

December were sales higher. Similarly, sales at book stores in August 2011 totaled $2.4 billion, 

the strongest sales month of the year. 

Source: U.S. Census Bureau, Monthly Retail Trade and Food Services 

<http://www.census.gov/mrts/www/mrts.html> 

For back-to-school shopping, choices of retail establishments abound: In 2009, there were 

28,520 family clothing stores, 7,092 children and infants clothing stores, 26,651 shoe stores, 

8,945 office supply and stationery stores, 21,628 sporting goods stores, 9,390 bookstores and 

8,663 department stores. 

Source: U.S. Census Bureau, County Business Patterns: 2009 

<http://www.census.gov/econ/cbp/index.html> 

Students 

79 million 

The number of children and adults enrolled in school throughout the country in October 2010 — 

from nursery school to college. They comprised 27 percent of the entire population age 3 and 

older. 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 1 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 
Pre-K through 12 Enrollment 

72% 

Percentage of children 3 to 6 enrolled in kindergarten who attended all day, as of October 2010. 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 3 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 

24% 

Percentage of elementary through high school students who had at least one foreign-born parent 

in October 2010. 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 1 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 

27% 

Percentage of students ages 12 to 17 who were in a gifted class in 2009. 

Source: U.S. Census Bureau, A Child’s Day: 2009 (Selected Indicators of Child Well-Being), 

Table D18 <http://www.census.gov/newsroom/releases/archives/children/cb09-182.html>
 

70% 

Percentage of 6- to 17-year-olds who were highly engaged in school (children reported as liking 

school, being interested in school and working hard in school) in 2009. 

Source: U.S. Census Bureau, A Child’s Day: 2009 (Selected Indicators of Child Well-Being); 

Table D27 <http://www.census.gov/hhes/socdemo/children/data/sipp/well2009/tables.html> 

Languages 

11.8 million 

Number of school-age children (5 to 17) who spoke a language other than English at home in 

2010; 8.5 million of these children spoke Spanish at home. 

Source: U.S. Census Bureau, 2010 American Community Survey 

<http://factfinder2.census.gov/bkmk/table/1.0/en/ACS/10_1YR/B16004> 

Colleges 

16% 

Percentage of all college students 35 and older in October 2010. They made up 34 percent of 

those attending school part time. 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 5 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

41% 

Percentage of 18- to 24-year-olds enrolled in college in 2010. 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 1 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 

56% 

Percent of college students who were women in 2010 (includes both undergraduate and graduate 

students). 

Source: U.S. Census Bureau, School Enrollment – Social and Economic Characteristics of 

Students: October 2010, Table 1 

<http://www.census.gov/hhes/school/data/cps/2010/tables.html> 

Rewards of Staying in School 

$74,000 

Median earnings of full-time, year-round workers with an advanced degree in 2009. Workers 

whose highest degree was a bachelor’s had median earnings of $56,000. Median earnings for 

full-time, year-round workers with a high school diploma was $33,000, while workers with less 

than high school diploma had $25,000 median earnings. 

Source: Educational Attainment in the United States: 2009 

<http://www.census.gov/prod/2012pubs/p20-566.pdf> 

Following is a list of observances typically covered by the Census Bureau’s Facts for Features 

series: 

African-American History Month (February) Labor Day 

Super Bowl Grandparents Day 

Valentine’s Day (Feb. 14) Hispanic Heritage Month (Sept. 15-Oct. 15) 

Women’s History Month (March) Unmarried and Single Americans Week 

Irish-American Heritage Month (March)/ Halloween (Oct. 31)

 St. Patrick’s Day (March 17) American Indian/Alaska Native Heritage Month 

Asian/Pacific American Heritage Month (May) (November) 

Older Americans Month (May) Veterans Day (Nov. 11) 

Cinco de Mayo (May 5) Thanksgiving Day 

Mother’s Day The Holiday Season (December) 

Father’s Day 

The Fourth of July (July 4) 

Anniversary of Americans with Disabilities Act (July 26) 

Back to School (August) 

Editor’s note: The preceding data were collected from a variety of sources and may be subject to sampling 

variability and other sources of error. Facts for Features are customarily released about two months before an 

observance in order to accommodate magazine production timelines. Questions or comments should be directed to 

the Census Bureau’s Public Information Office: telephone: 301-763-3030; or e-mail: <pio@census.gov>.