Octo
Today’s Spe

Host: Charles Brady

Chief, Customer & Respondent Outreac

Presenters: Kari Klinedinst

Survey StatisticianAndrew HaitData Products and Data User Liaison

The U.S. Census Bureau Measures the Nation's People, Places, and our Ec
Why We Are Here T

• To inform you about the 2012 

Economic Census

• To provide key information for you and 

your organization

• To review the resources available for 

you and your members or readers

business.census.gov/webinar
Webinar O

• What is the Economic Census• Why is the Economic Census so Important?• Available Resources• Q&A

The Economic Ce

• The U.S. Government’s official 5-year measur

American business and economy

• Part of the Census Bureau’s mission to measu

people, places, and our economy
Who Will Receive a F

• About 4.2 million employer 

businesses in all industries and communities

• Most very small businesses 

will not get a form

• Nonemployers are 

excluded from the Economic Census
When is it 

• Businesses will 

receive their forms in November and December

• Forms are due by 

February 12, 2013

• Response is 

requiredby law

Organizations Rely On the 

• Trade associations and chambers

of commerce rely on it for economic developm

• Business organizations rely on it for strategic 

planning
Economic Census Data are Val

• Business owners use the 

data

– For market research– For business decisions– To compare their 

business to industry averages

• Entrepreneurs use the data 

in business plans
Economic Census Data are Ess

• Economic Census 

data formthe foundation of keyeconomic reports

• Current economic 

programsare benchmarked tothe Economic Census

Business.censu
Information for You t
Information for Busin
Industry & Local Business Stat
Reporting Op

• Electronic Reporting

– NEW online Direct Internet Reporting tool fo

single-location businesses

– Downloadable Surveyor software for multi-l

businesses

• Paper forms
How to Ge

• Help with Reporting: See the Business Help S

(econhelp.census.gov

)

• General information about the Economic Cens

– econ@census.gov– (301)763-2547 or 1(877)790-1876
Company Con

• Account Manager Program for largest compan• Contact Exchange Card• Advance Information

Pre-Notice
Outreach and Prom

• Partnerships with

– trade associations– chambers of commerce– other organizations
Your Organiz

• Learn more about the

Economic Census

• Widgets• Newsletters and web

site articles

• Email blasts• Blogs 
Your Members or Re

• Preview forms• Learn about reporting 

options and tips

• Visit Business Help Site 

(coming this fall)

• Learn how to use the data
Governor’s 

America’s Economy Mobil

• www.census.gov/mobile• 16 Key Economic Indicators, 

including International Trade

• Available for iPhone, iPad and 

Android devices
For More Inform

• Media Inquiries:

– Public Information Office: 301-763-3030

• Customer and Respondent Outreach Branc

– Toll Free at 1-877-790-1876– 301-763-2547

• E-mail: econ@census.gov• business.census.gov
In Cl

• Attend our next webinar (January 2013)

– Geared to respondents

• Visit business.census.gov for general inform• Tweet about the Economic Census (#econcen• Visit econhelp.census.gov for help with resp