*

This decision was originally issued as an “unpublished decision” filed on April 16, 2013. The

court has now designated the opinion as one recommended for full-text publication.

**This decision is filed by a quorum of the panel pursuant to 28 U.S.C. § 46(d). See Lewis v.

Caterpillar, Inc., 156 F.3d 1230, 1998 WL 416022 (6th Cir. 1998); Cambio Health Solutions, LLC v.

Reardon, 234 F. App’x 331, 2007 WL 627834 (6th Cir. 2007). Judge Kennedy participated in oral

argument in this case but did not participate in this decision due to her retirement.

RECOMMENDED FOR FULL-TEXT PUBLICATION

Pursuant to Sixth Circuit I.O.P. 32.1(b)

File Name: 13a0149p.06

UNITED STATES COURT OF APPEALS

FOR THE SIXTH CIRCUIT _________________

In re: VERTRUE INC. MARKETING AND SALES

PRACTICES LITIGATION

_____________________________________

VERTRUE PLAINTIFFS,

Plaintiffs-Appellees,

v.

VERTRUE, INC., fka Memberworks, Inc.;

ADAPTIVE MARKETING, LLC,

Defendants-Appellants.

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No. 10-3928

Appeal from the United States District Court

for the Northern District of Ohio at Cleveland.

Nos. 1:09-vm-75000–75013—Patricia A. Gaughan, District Judge.

Argued: November 17, 2011

Decided and Filed: April 16, 2013*

Before: KENNEDY**, GIBBONS, and KETHLEDGE, Circuit Judges.

_________________

COUNSEL

ARGUED: Darrel J. Hieber, SKADDEN ARPS SLATE MEAGHER & FLOM LLP,

Los Angeles, California, for Appellants. Eric Alan Isaacson, ROBBINS GELLER

RUDMAN & DOWD LLP, San Diego, California, for Appellees. ON BRIEF: Darrel

J. Hieber, J. Russell Jackson, SKADDEN ARPS SLATE MEAGHER & FLOM LLP,

Los Angeles, California, Robert N. Rapp, CALFEE HALTER & GRISWOLD LLP,

Cleveland, Ohio, for Appellants. Eric Alan Isaacson, Frank J. Janecek, Jr., Amanda M.

Frame, ROBBINS GELLER RUDMAN & DOWD LLP, San Diego, California, Jack

1
No. 10-3928 In re: Vertrue Marketing, Inc. Page 2

Landskroner, LANDSKRONER GRIECO MADDEN, LLC, Cleveland, Ohio, for

Appellees.

_________________

OPINION

_________________

JULIA SMITH GIBBONS, Circuit Judge. This matter arises from a multidistrict

litigation proceeding, encompassing thirteen putative class action suits challenging the

sales and marketing practices of Vertrue, Inc. and Adaptive Marketing, LLC. On April

16, 2010, the district court entered an amended Memorandum of Opinion and Order,

granting in part and denying in part the defendants’ motion to dismiss. The district court

dismissed the plaintiffs’ claims for negligent representation and for money had and

received, all claims asserted under state law consumer protection statutes, all RICO

claims, and all claims for which fraudulent concealment tolling is required. It allowed

the remaining claims to proceed. The district court denied the defendants’ motion to

strike the class allegations.

On November 17, 2011, we heard oral argument in this appeal. After argument,

the appeal was held in abeyance based on the bankruptcy petitions of the defendantsappellants. In a status report dated January 3, 2013, the parties advised that they

stipulated to “lift the bankruptcy stay for the limited purpose of allowing this appeal to

proceed.” The bankruptcy judge approved the stipulation on November 27, 2012. In

this posture, we affirm the decision of the district court. 

I.

Vertrue, operating as MemberWorks, Inc. (“MWI”), sells membership programs

allowing customers to benefit from discounts on a number of products and services. In

their consolidated complaint, the plaintiff-purchasers allege that Vertrue and the other

defendants made unlawful charges to customers’ accounts, luring them into the

membership programs through television advertisement and sale of a so-called “bait”

product. When interested customers called the company to purchase the bait product,
No. 10-3928 In re: Vertrue Marketing, Inc. Page 3

the company recorded their credit or debit card information and read them a script about

the membership program. The complaint alleges that the script deceived customers by

indicating that “free” materials would be sent to them in the mail. Vertrue would then

mail a membership card and place a recurring annual charge of $60-$170 on the

customer’s credit card, which would only be removed if the customer called to cancel

his membership.

Affected purchasers filed thirteen cases in various jurisdictions challenging this

practice. The cases were consolidated in the Northern District of Ohio, and the plaintiffpurchasers filed a consolidated amended complaint, alleging that Vertrue’s scheme

violates the Electronic Funds Transfer Act (“EFTA”), the Racketeer Influenced and

Corrupt Organizations Act (“RICO”), and state consumer protection statutes. The

plaintiffs also assert claims for conversion, unjust enrichment, fraud, negligent

misrepresentation, and “money had & received.” Vertrue filed a Motion to Dismiss and

Strike Claims and Class Allegations Under the Statute of Limitations. On April 16,

2010, the district court entered an amended Memorandum of Opinion and Order,

granting in part and denying in part the defendants’ motion to dismiss. The district court

dismissed the plaintiffs’ claims for negligent representation and for money had and

received, all claims asserted under state law consumer protection statutes, all RICO

claims, and all claims for which fraudulent concealment tolling is required. It allowed

the remaining claims to proceed, holding that they were properly tolled. The district

court denied the defendants’ motion to strike the class allegations. Vertrue appeals the

district court’s conclusion that the remaining claims were timely filed.

II.

The success or failure of the plaintiffs’ case at this stage depends on whether they

are entitled to tolling during the pendency of a prior putative class action suit.

Therefore, some discussion of that prior litigation is required. On March 28, 2002, a

plaintiff filed a lawsuit in the Southern District of California, captioned Sanford v. West,

seeking to represent a national class of purchasers who had been enrolled in the MWI

membership program. In response to a motion by the defendants, the district court
No. 10-3928 In re: Vertrue Marketing, Inc. Page 4

compelled arbitration. The arbitrator, interpreting the district court’s order not to include

the arbitrator’s consideration of the issue of class certification, issued an arbitration

award. The district court confirmed that award and denied the plaintiffs’ motion to

reconsider. The plaintiffs then sought class certification, which the district court denied

on the basis that the individual claims had already been compelled to arbitration and the

class claims were moot. On appeal, the Ninth Circuit vacated the district court’s order

compelling arbitration and therefore noted that the class allegations were no longer

moot. On remand, the trial court dismissed the plaintiffs’ federal claim for the wrongful

mailing of unordered merchandise and concluded that the named plaintiffs lacked

standing to assert their claim for violation of the EFTA. Sanford v. MemberWorks, Inc.,

No. 02CV0601, 2008 WL 4482159, at *6 (S.D. Cal. Sept. 30, 2008). The court declined

to exercise supplemental jurisdiction over the remaining state law claims. Id. Therefore,

because all of the plaintiffs’ claims were dismissed, the district court dismissed the

action in its entirety without ruling on the motion for class certification. Id. The

plaintiffs filed a motion to amend their complaint to include a proposed RICO claim,

which the district court ultimately denied as futile. See Sanford v. MemberWorks, Inc.,

625 F.3d 550, 555 (9th Cir. 2010).

Subsequently the cases composing this multidistrict litigation were filed. As

described by the district court:

On January 15, 2009, the Smiths, named class representatives in Sanford,

refiled the dismissed state law claims in Ohio state court. [Waslin], a

proposed class representative in Sanford, refiled the dismissed EFTA

claim. The remaining actions were filed by previously unnamed class

members in Sanford. Upon transfer by the MDL Panel, plaintiffs filed

an 11 count consolidated amended complaint. Count one is a claim for

violation of the EFTA. Counts two through five allege violation of the

Racketeer Influenced and Corrupt Organizations Act (“RICO”). Count

six alleges violation of the states’ consumer protection statutes. Counts

seven and eight allege conversion and unjust enrichment, respectively.

Count nine is a claim for fraud. Count ten is a claim for negligent

misrepresentation and count eleven alleges “money had & received.”

In re Vertrue Mktg. and Sales Practices Litig., 712 F. Supp. 2d 703, 710 (N.D. Ohio

2010). The defendants moved to dismiss the complaint as untimely. The district court
No. 10-3928 In re: Vertrue Marketing, Inc. Page 5

granted in part and denied in part the defendants’ motion, dismissing all claims for

negligent misrepresentation, money had and received, and all claims asserted under state

law consumer protection statutes, all RICO claims, and all claims for which fraudulent

concealment tolling is required. Id. at 726. All other claims remained pending. Vertrue

sought certification of the order for interlocutory appeal, which the district court granted.

This timely appeal followed.

III.

We review the district court’s ruling on a motion to dismiss on statute of

limitations grounds de novo. Fallin v. Commonwealth Indus., Inc., 695 F.3d 512, 515

(6th Cir. 2012). The parties agree on the appropriate limitations period for each of the

plaintiffs’ claims—their disagreement lies only in whether the plaintiffs are entitled to

benefit from tolling of that period. We now affirm the district court’s decision that they

are. The district court held that the purchasers’ federal claims were tolled under the

doctrine established by the Supreme Court in American Pipe and that their state law

claims were tolled pursuant to 28 U.S.C. § 1367(d). We discuss each doctrine in turn.

A.

Regarding the purchasers’ federal claims, the Supreme Court has held that “the

commencement of a class action suspends the applicable statute of limitations as to all

asserted members of the class who would have been parties had the suit been permitted

to continue as a class action.” American Pipe & Constr. Co. v. Utah, 414 U.S. 538, 554

(1974) (footnote omitted). Although that case addressed intervention motions, the

Supreme Court subsequently extended the doctrine, holding that “all members of the

putative class [may] file individual actions in the event that class certification is denied,

provided . . . that those actions are instituted within the time that remains on the

limitations period.” Crown, Cork & Seal Co. v. Parker, 462 U.S. 345, 346–47 (1983).

As expressed in that case, American Pipe tolling extends to all putative class members,

whether seeking to intervene or to initiate their own suit, in order to give full effect to

the efficiency and economy goals of class action procedure. Without such protection,
No. 10-3928 In re: Vertrue Marketing, Inc. Page 6

putative class members would have an incentive to file unnecessary individual lawsuits

to protect their rights in the event of denial of class certification. Id. at 349–51. 

Against this backdrop we decided Andrews v. Orr, 851 F.2d 146 (6th Cir. 1988).

The district court provided a thoughtful discussion of Andrews and its context which we

need not recite here. Rather, we note only the most relevant elements of that history for

our purpose. Prior to Andrews, federal employees filed an employment discrimination

case pursuant to Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 2000e et seq.

(1982). The plaintiffs were black, civilian employees of the Air Force Logistics

Command who alleged that they were denied promotions on the basis of their race

because the promotion examination had a disparate impact upon blacks. Andrews,

851 F.2d at 147–48. A putative class action claim was commenced in the district court,

and on March 15, 1983, the district court denied class certification. On April 18, 1983,

the plaintiff in the initial suit filed a second motion for class certification. Id. at 148.

Before the court could rule on that motion, the plaintiff settled her individual claim on

July 12, 1983, and the suit was dismissed with prejudice. Id. Between July 26 and July

28, the Andrews putative class members individually initiated the Title VII

administrative process by contacting their EEO counselor. Ultimately, they filed the

Andrews case, asserting both individual and class claims. Id. The defendants argued,

and the district court agreed, that there was no tolling under American Pipe for future

class actions by putative class members. Id. We approved the district court’s reasoning

as to American Pipe tolling for the class claims and affirmed their dismissal. Id. We

noted that:

We also agree with the district court’s conclusions concerning the

plaintiffs’ attempt to gain classwide relief. The courts of appeals that

have dealt with the issue appear to be in unanimous agreement that the

pendency of a previously filed class action does not toll the limitations

period for additional class actions by putative members of the original

asserted class.

Id. at 149. Nevertheless, we reversed the district court’s dismissal of the plaintiffs’

individual claims. While we agreed with the district court that American Pipe tolling

protected these claims only until the point of denial of class certification, id. at 148, we
No. 10-3928 In re: Vertrue Marketing, Inc. Page 7

1

On November 29, 2000, a group of plaintiffs filed a class action complaint in Ohio state court,

captioned Ritt v. Billy Blanks Enterprises, which was later removed to federal court. In that case, the

plaintiffs purchased Tae-Bo videotapes from MWI after viewing an advertisement on television. MWI

then allegedly placed charges on purchasers’ credit cards for “memberships.” The complaint in Ritt

includes language and allegations specific to the Tae-Bo product. It sought certification of a nationwide

class of those individuals “who were charged unauthorized fees (or similar unauthorized charges) on their

credit card or debit card accounts in connection with enrollment in an MWI membership program.” In re

Vertrue, 712 F. Supp. 2d at 708. After an appeal, the district court ultimately certified a class of plaintiffs

described as “residents of Ohio who . . . called a toll free number marketed by [defendants] and purchased

any Tae-Bo product, and subsequently [incurred unauthorized charges].” Id. One of the defendants

entered into a settlement with the plaintiffs and, as a result, the claims against MWI were dismissed. The

final judgment in the case was entered on December 11, 2008.

As noted by the district court, the denial of class certification in Ritt is irrelevant to resolution of

the issues presented in this appeal and does not provide a date from which the statute of limitations began

to run. Ritt involved only that class of plaintiffs that purchased Tae-Bo products, none of which were

produced or sold by the defendants in this case. Purchasers of Tae-Bo products are specifically excluded

from this lawsuit. The parties in this case, none of whom were named parties in Ritt, are not precluded

from litigating the class issue because unnamed class members are not parties to a putative class action and

are not bound by that adverse certification decision. See Smith v. Bayer Corp., 131 S. Ct. 2368, 2379–80

& n.10 (2011).

2

 Other courts have followed this same approach when faced with a situation in which a previous

court has not made a determination as to the “validity of the class.” See Yang v. Odom, 392 F.3d 97, 104,

112 (3d Cir. 2004) (holding that tolling applies to a subsequent class action when the prior denial of class

certification was “based solely on Rule 23 deficiencies of the putative representative”); Catholic Social

Servs., Inc. v. I.N.S., 232 F.3d 1139, 1149 (9th Cir. 2000) (en banc) (holding that tolling applies to a

subsequent class action when class certification was granted in a prior case); cf. Great Plains Trust Co.

v. Union Pacific R.R. Co., 492 F.3d 986, 997 (8th Cir. 2007) (assuming without deciding that American

Pipe analysis applies in cases where one putative class action suit was dismissed without prejudice and

also noted that general principles of equitable tolling applied after that point to preserve

the claims. The application of equitable tolling was based on the plaintiffs’ lack of

knowledge about the settlement of the prior case until after July 19, 1983, the plaintiffs’

diligence after that date, and absence of prejudice to the defendant.

Vertrue argues that Andrews stands for the bright line rule that American Pipe

tolling never applies to subsequent class actions by putative class members and that,

therefore, the plaintiffs here are time-barred from seeking to pursue a subsequent class

action. However, we dealt in Andrews with a situation in which class certification had

already been denied. Here, no court has definitively ruled on class certification, as the

district court dismissed the plaintiffs’ actions in Sanford before ruling on the plaintiffs’

motion for class certification. Sanford, 2008 WL 4482159, at *6.1 Because the risk

motivating our decision in Andrews—namely, repetitive and indefinite class action

lawsuits addressing the same claims—is simply not present here, we hold that the

commencement of the original Sanford class action tolled the statute of limitations under

American Pipe.

2 The parties agree that if American Pipe tolling is allowed in this case,
No. 10-3928 In re: Vertrue Marketing, Inc. Page 8

one was voluntarily dismissed). Even those circuits that apply a categorical ban against tolling for the

benefit of subsequent class actions have addressed situations in which class certification has been

affirmatively denied. See Griffin v. Singletary, 17 F.3d 356, 359 (11th Cir. 1994) (holding that no

subsequent class actions may benefit from tolling when class certification has been denied); SalazarCalderon v. Presidio Valley Farmers Ass’n, 765 F.2d 1334, 1349–50 (5th Cir. 1985); Basch v. Ground

Round, Inc., 139 F.3d 6, 7, 11 (1st Cir. 1998); Korwek v. Hunt, 827 F.2d 874, 878 (2d Cir. 1987).

the plaintiffs’ federal claims were timely filed. Because no court ever denied the motion

for class certification in the Sanford action, we affirm the district court’s conclusion that

the plaintiffs’ federal claims were timely filed.

Vertrue argues that the plaintiffs forfeited their opportunity to rely on American

Pipe tolling by filing a new action before receiving a determination on the class

certification issue in the prior action. This argument is grounded in our decision in

Wyser-Pratte Management Company v. Telxon Corporation, 413 F.3d 553 (6th Cir.

2005), in which we held that “a plaintiff who chooses to file an independent action

without waiting for a determination on the class certification issue may not rely on the

American Pipe tolling doctrine.” Id. at 568–69. However, Wyser-Pratte involved a

putative class member who initiated a lawsuit four months before a lead plaintiff’s

motion for certification was granted. Id. at 559. There, we credited the concern that

courts would be burdened by multiple lawsuits, noting that “[t]he purposes of American

Pipe tolling are not furthered when plaintiffs file independent actions before decision

on the issue of class certification, but are when plaintiffs delay until the certification

issue has been decided.” Id. at 569. Here, the district court’s dismissal of the Sanford

action, although not a determination of the certification issue, foreclosed the possibility

that any decision on the certification issue would be forthcoming. Therefore, the

plaintiffs in this action satisfied the dictates of Wyser-Pratte by waiting to file their new

action until the district court had confirmed that it would not address the class

certification issue.

B.

The district court held that the state law claims alleged in the Sanford action were

tolled by operation of 28 U.S.C. § 1367(d). That section provides that “[t]he period of

limitations for any [related state law] claim asserted [] . . . shall be tolled while the claim
No. 10-3928 In re: Vertrue Marketing, Inc. Page 9

is pending and for a period of 30 days after it is dismissed unless State law provides for

a longer tolling period.” 28 U.S.C. § 1367(d). The district court properly noted that

application of this provision to unnamed plaintiffs is a question of first impression in our

circuit. The district court explained:

There are three possible interpretations of this statute. See, Turner v.

Kight, 406 Md. 167, 957 A.2d 984 (2008); Goodman v. Best Buy, 755

N.W.2d 354 (Minn. Ct. App. 2008). As set forth in Turner and

Goodman, the statute could arguably be interpreted as “annulling” the

state statute of limitations. In this manner, the state statute of limitations

period is completely replaced “by a fixed period: the thirty-day period

after federal dismissal.” This interpretation is known as the “substitution

approach.” The second, and related interpretation, is that Section

1367(d) only tolls the expiration of the statute of limitations,

This interpretation treats that period in the statute—the

federal claim period plus thirty days—as a single span of

time. If the state limitations period runs out during that

span, the thirtieth day after dismissal becomes the new

filing deadline. Under these circumstances, the outcome

is the same as under the ‘annul and replace’

interpretations. If, however, the state limitations period

does not run out during that span of time, the state

limitations period is unaffected and terminates without

regard to any federal court filings. 

Goodman, 755 N.W.2d at 357. The second interpretation is known as the

“extension approach.” The third possible interpretation is that Section

1367(d) suspends the running of the statute of limitations, i.e., “the clock

is stopped and the time is not counted—while the federal court is

considering the claim and for thirty days after the claim is dismissed.”

Id. This is referred to as the “suspension approach.”

In re Vertrue, 712 F. Supp.2d at 722–23. The district court adopted the “suspension

approach,” reasoning that it gives effect to both the text of § 1367(d) and state law

statutes of limitations. See Duncan v. Walker, 533 U.S. 167, 174 (2001) (“It is our duty

to give effect, if possible, to every clause and word of a statute.” (internal quotation

marks omitted)). The substitution approach fails to give effect to state statutes of

limitations and the extension approach fails to give any operative effect to § 1367(d) in

a number of cases in which the state statute of limitations does not expire during the
No. 10-3928 In re: Vertrue Marketing, Inc. Page 10

course of federal litigation. We are persuaded that the suspension approach properly

gives effect to both § 1367(d) and the state statute of limitations. Having concluded that

we calculate the running of the statute of limitations pursuant to the suspension

approach, we affirm the district court’s conclusion that all of the plaintiffs’ state law

claims except those requiring fraudulent concealment tolling were timely filed.

Vertrue argues that the plaintiffs in this case were not parties in the Sanford

litigation and therefore do not have “claims” which can be tolled pursuant to 28 U.S.C.

§ 1367(d). However, the Supreme Court has consistently referred to the “claims” of

unnamed plaintiffs in class action lawsuits. In Crown, the Court noted that “a class

member would be unable to ‘press his claim separately’ if the limitations period had

expired while the class action was pending.” Crown, 462 U.S. at 351 (1983) (quoting

Eisen v. Carlisle & Jacquelin, 417 U.S. 156, 176 (1974) (emphasis added)). In

explaining American Pipe tolling, the Court has noted that putative class members had

“claims” they would want to preserve. See Devlin v. Scardelletti, 536 U.S. 1, 10 (2002).

These cases demonstrate that even putative class members have “claims” for purposes

of 28 U.S.C. § 1367(d). Vertrue has failed to explain how the efficiencies sought by

American Pipe tolling would be advanced if putative class members were forced to file

individual state law actions to preserve any state law claims whose statutes of limitations

might run during the course of class proceedings. Because we find no indication that

Congress intended to exclude putative class members from the tolling available through

operation of § 1367(d), we hold that the plaintiffs here properly articulated state law

“claims” for purposes of § 1367(d).

IV.

For the foregoing reasons, we affirm the decision of the district court.