Exhibit 31.1

SECTION 302
CERTIFICATION

I, Clark A. Marcus, Chief Executive Officer certify that:

1.          I
have reviewed this quarterly report on Form 10-QSB of Eye Care International,
Inc.;

2.          Based
on my knowledge, this quarterly report does not contain any untrue statement of
a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were
made, not misleading with respect to the period covered by this quarterly
report;

3.          Based
on my knowledge, the financial statements, and other financial information
included in this quarterly report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this quarterly report;

4.          The
registrants other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-14 and 15d-14) for the registrant and have:

| | a)          Designed
such disclosure controls and procedures to ensure that material information
relating to the  registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly
during the period in which this quarterly report is being prepared;
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| | b)          Evaluated
the effectiveness of the registrants disclosure controls and procedures as
of a date within 90 days  prior to the filing date of this quarterly
report (the Evaluation Date); and                                                                                                  
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| | c)          Presented
in this quarterly report our conclusions about the effectiveness of the
disclosure controls and  procedures based on our evaluation as of the
Evaluation Date;                                                                                                                        

5.          The
registrants other certifying officer and I have disclosed, based on our
most recent evaluation, to the registrants auditors and the audit
committee of registrants board of directors (or persons performing the
equivalent functions):

| | a)          All
significant deficiencies in the design or operation of internal controls which
could adversely affect the  registrants ability to record,
process, summarize and report financial data and have identified for the
registrants  auditors any material weaknesses in internal
controls; and
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| | b)          Any
fraud, whether or not material, that involves management or other employees who
have a significant role in  the registrants internal controls;
and                                                                                                                                         

6.          The
registrants other certifying officers and I have indicated in this
quarterly report whether there were significant changes in internal controls or
in other factors that could significantly affect internal controls subsequent to
the date of our most recent evaluation, including any corrective actions with
regard to significant deficiencies and material weaknesses.

Date:  September 2, 2004

| | /s/ Clark A. Marcus
                                                                   
                                                                        Clark A. Marcus
                                                                        Chief Executive Officer
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