# C_2012106EN.01000301.xml

| 12.4.2012 | EN | Official Journal of the European Union | C 106/3 |
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12.4.2012

EN

Official Journal of the European Union

C 106/3

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Prior notification of a concentration

(Case COMP/M.6551 — Kellogg Company/Pringles Snack Business)

Candidate case for simplified procedure

(Text with EEA relevance)

2012/C 106/03

| 1. | On 28 March 2012, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which Kellogg Company (‘Kellogg’, US) acquires within the meaning of Article 3(1)(b) of the Merger Regulation sole control of the entire Pringles Snacks Business of the The Procter & Gamble Company (‘P&G’, US) by way of purchase of shares and assets. |
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1.

On 28 March 2012, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which Kellogg Company (‘Kellogg’, US) acquires within the meaning of Article 3(1)(b) of the Merger Regulation sole control of the entire Pringles Snacks Business of the The Procter & Gamble Company (‘P&G’, US) by way of purchase of shares and assets.

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| 2. | The business activities of the undertakings concerned are:






  — | for Kellogg: producer of ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. In the EEA, it sells ready-to-eat cereals, cereal bars, toaster pastries and fruit-flavoured snacks, |
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2.

The business activities of the undertakings concerned are:

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for Kellogg: producer of ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. In the EEA, it sells ready-to-eat cereals, cereal bars, toaster pastries and fruit-flavoured snacks,

| — | for Pringles Snacks Business: producer of ‘Pringles’ extruded potato crisps in the EEA. |
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for Pringles Snacks Business: producer of ‘Pringles’ extruded potato crisps in the EEA.

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the EC Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the EC Merger Regulation (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice. |
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3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the EC Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the EC Merger Regulation (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

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| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.6551 — Kellogg Company/Pringles Snack Business, to the following address:





  European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| J-70 |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.6551 — Kellogg Company/Pringles Snack Business, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘EC Merger Regulation’).

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(2)  OJ C 56, 5.3.2005, p. 32 (‘Notice on a simplified procedure’).

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