----

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| Delaware                        |   | 59-3206480          |
|---------------------------------|--------|---------------------|
| (State or other jurisdiction of |   | (I.R.S. Employer    |
| incorporation or organization)  |   | Identification No.) |

| Maitland Promenade 1, 485 North Keller Road, Suite 450 |
|--------------------------------------------------------|
| Maitland, Florida 32751                                |
| (Address of principal executive offices) (zip code)    |

| (407) 805-8900                                             |
|------------------------------------------------------------|
| (Registrant’s telephone number, including area code) |

| Large accelerated filer   o                                                   | Accelerated filer  o         |
|----------------------------------------------------------------------------------------------|----------------------------------------|
| Non-accelerated filer    o (Do not check if a smaller reporting company) | Smaller reporting company  x |

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|                                                                                                                  | Page No. |
|-----------------------------------------------------------------------------------------------------------------------|----------|
| Item 1.   Financial Statements (Unaudited).                                                            |     |
|                                                                                                                  |     |
| Condensed Consolidated Balance Sheets – June 30, 2009 and December 31, 2008                                     | 3        |
|                                                                                                                  |     |
| Condensed Consolidated Statements of Operations – For the Three and Six Months Ended June 30, 2009 and 2008     | 4        |
|                                                                                                                  |     |
| Condensed Consolidated Statements of Cash Flows – For the Six Months Ended June 30, 2009 and 2008               | 5        |
|                                                                                                                  |     |
| Consolidated Statement of Stockholders’ Deficit                                                                 | 6        |
|                                                                                                                  |     |
| Notes to Interim Condensed Consolidated Financial Statements                                                          | 7        |
|                                                                                                                  |     |
| Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations. | 27       |
|                                                                                                                  |     |
| Item 3.   Quantitative and Qualitative Disclosures about Market Risk.                                  | 36       |
|                                                                                                                  |     |
| Item 4.   Controls and Procedures.                                                                     | 36       |

|                                                                                  | Page No. |
|---------------------------------------------------------------------------------------|----------|
|                                                                                  |     |
|                                                                                  |     |
| Item 1.   Legal Proceedings.                                           | 37       |
|                                                                                  |     |
| Item 1a. Risk Factors.                                                                | 37       |
|                                                                                  |     |
| Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds. | 38       |
|                                                                                  |     |
| Item 3.   Defaults Upon Senior Securities.                             | 38       |
|                                                                                  |     |
| Item 4.   Submission of Matters to a Vote of Security Holders.         | 33       |
|                                                                                  |     |
| Item 5.   Other Information.                                           | 39       |
|                                                                                  |     |
| Item 6.   Exhibits.                                                    | 36       |
|                                                                                  |     |
| Signatures                                                                            | 40       |

----

| THE AMACORE GROUP, INC.                                                                                                                                               |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| CONDENSED CONSOLIDATED BALANCE SHEETS                                                                                                                                 |
|                                                                                                                                                                  |   |   |   |   |   |   |
|                                                                                                                                                                  |   | (Unaudited) |   |   |   |   |
|                                                                                                                                                                  |   | June 30, 2009 |   |   | December 31, 2008 |   |
| ASSETS                                                                                                                                                                |   |   |   |   |   |   |
| Current assets                                                                                                                                                        |   |   |   |   |   |   |
| Cash                                                                                                                                                                  |   | $ | 2,676,123 |   |   | $ | 238,437 |   |
| Accounts receivable                                                                                                                                                   |   |   | 613,016 |   |   |   | 612,945 |   |
| Non-trade receivables - related party                                                                                                                                 |   |   | 17,481 |   |   |   | 26,699 |   |
| Inventory                                                                                                                                                             |   |   | 23,891 |   |   |   | 23,891 |   |
| Deferred expenses                                                                                                                                                     |   |   | 2,841,144 |   |   |   | 2,816,952 |   |
| Deposits and advances                                                                                                                                                 |   |   | - |   |   |   | 287,130 |   |
| Total current assets                                                                                                                                                  |   |   | 6,171,655 |   |   |   | 4,006,054 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| Property, plant and equipment (net of accumulated depreciation of $671,934 and $447,709 for 2009 and 2008, respectively)                                              |   |   | 1,154,252 |   |   |   | 863,537 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| Deferred customer acquisition costs                                                                                                                                   |   |   | 329,883 |   |   |   | 407,297 |   |
| Goodwill and other intangible assets                                                                                                                                  |   |   | 9,171,196 |   |   |   | 9,744,891 |   |
| Deposits and other assets                                                                                                                                             |   |   | 1,708,966 |   |   |   | 2,172,321 |   |
| Total assets                                                                                                                                                          |   | $ | 18,535,952 |   |   | $ | 17,194,100 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| LIABILITIES AND STOCKHOLDERS' DEFICIT                                                                                                                                 |   |   |   |   |   |   |   |   |
| Current liabilities                                                                                                                                                   |   |   |   |   |   |   |   |   |
| Accounts payable                                                                                                                                                      |   | $ | 2,308,694 |   |   | $ | 3,064,721 |   |
| Accounts payable - related party                                                                                                                                      |   |   | 485,013 |   |   |   | 524,633 |   |
| Loans and notes payable                                                                                                                                               |   |   | 912,209 |   |   |   | 1,059,373 |   |
| Notes payable - related party                                                                                                                                         |   |   | 818,592 |   |   |   | 833,092 |   |
| Accrued expenses and other liabilities                                                                                                                                |   |   | 2,835,186 |   |   |   | 2,429,315 |   |
| Deferred compensation - related party                                                                                                                                 |   |   | 87,144 |   |   |   | 82,954 |   |
| Deferred acquisition payments                                                                                                                                         |   |   | 962,500 |   |   |   | 472,670 |   |
| Deferred revenue                                                                                                                                                      |   |   | 2,575,682 |   |   |   | 2,752,365 |   |
| Total current liabilities                                                                                                                                             |   |   | 10,985,020 |   |   |   | 11,219,123 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| Capital lease obligation                                                                                                                                              |   |   | 244,311 |   |   |   | 52,900 |   |
| Deferred acquisition payments                                                                                                                                         |   |   | 359,000 |   |   |   | 648,399 |   |
| Deferred compensation - related party                                                                                                                                 |   |   | 270,727 |   |   |   | 315,364 |   |
| Accrued dividends                                                                                                                                                     |   |   | 1,847,851 |   |   |   | 879,575 |   |
| Fair value of warrants                                                                                                                                                |   |   | 8,121,833 |   |   |   | 13,315,364 |   |
| Total liabilities                                                                                                                                                     |   |   | 21,828,742 |   |   |   | 26,430,725 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| Stockholders' Deficit                                                                                                                                                 |   |   |   |   |   |   |   |   |
| Preferred Stock, $.001 par value, 20,000,000 shares authorized;                                                                                                       |   |   |   |   |   |   |   |   |
| Series G mandatorily convertible preferred stock; 1,200 shares authorized; 1,200 shares issued and outstanding for 2009 and 2008.                                |   |   | 1 |   |   |   | 1 |   |
| Series H mandatorily convertible preferred stock; 400 shares authorized;      400 shares issued and outstanding for 2009 and 2008.      |   |   | - |   |   |   | - |   |
| Series I mandatorily convertible preferred stock; 10,000 shares authorized; 1,650 and 850 shares issued and outstanding for 2009 and 2008, respectively.         |   |   | 2 |   |   |   | - |   |
| Series L mandatorily convertible preferred stock; 10,000 shares authorized; 450 and 0 shares issued and outstanding for 2009 and 2008, respectively.             |   |   | - |   |   |   | - |   |
| Series A mandatorily convertible preferred stock; 1,500 shares authorized; 155 shares issued and outstanding for 2009 and 2008.                                  |   |   | - |   |   |   | - |   |
| Common Stock A, $.001 par value, 1,360,000,000 shares authorized; 1,028,864,296 and 1,008,806,919 shares issued and outstanding for 2009 and 2008, respectively. |   |   | 1,028,864 |   |   |   | 1,008,807 |   |
| Common Stock B, $.001 par value, 120,000,000 shares authorized; 200,000 shares issued and outstanding for 2009 and 2008.                                         |   |   | 200 |   |   |   | 200 |   |
| Additional paid-in capital                                                                                                                                            |   |   | 115,238,453 |   |   |   | 109,295,378 |   |
| Accumulated deficit                                                                                                                                                   |   |   | (119,560,310 | ) |   |   | (119,541,011 | ) |
| Total stockholders' deficit                                                                                                                                           |   |   | (3,292,790 | ) |   |   | (9,236,625 | ) |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| Total liabilities and stockholders' deficit                                                                                                                           |   | $ | 18,535,952 |   |   | $ | 17,194,100 |   |
|                                                                                                                                                                  |   |   |   |   |   |   |   |   |
| The accompanying notes are an integral part of these condensed consolidated financial statements.                                                                     |   |

----

| THE AMACORE GROUP, INC.                                                                           |   |
|---------------------------------------------------------------------------------------------------|--------|
| CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS                                                   |   |
| (Unaudited)                                                                                       |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                                                              |   | For the Three Months Ended June 30, |   |   | For the Six Months Ended June 30, |   |
|                                                                                              |   | 2009 |   |   | 2008 |   |   | 2009 |   |   | 2008 |   |
| REVENUES                                                                                          |   |   |   |   |   |   |   |   |   |   |   |   |
| Commissions                                                                                       |   | $ | 337,576 |   |   | $ | 542,002 |   |   | $ | 751,540 |   |   | $ | 678,745 |   |
| Marketing fees and materials                                                                      |   |   | 840,258 |   |   |   | 470,213 |   |   |   | 1,576,316 |   |   |   | 737,311 |   |
| Membership fees                                                                                   |   |   | 6,263,555 |   |   |   | 6,575,425 |   |   |   | 12,550,059 |   |   |   | 11,320,732 |   |
| Total revenues                                                                                    |   |   | 7,441,389 |   |   |   | 7,587,640 |   |   |   | 14,877,915 |   |   |   | 12,736,788 |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| COST OF SALES                                                                                     |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Benefit and service cost                                                                          |   |   | 1,089,369 |   |   |   | 1,604,012 |   |   |   | 2,184,622 |   |   |   | 2,897,890 |   |
| Sales commissions                                                                                 |   |   | 3,785,956 |   |   |   | 3,630,820 |   |   |   | 7,361,893 |   |   |   | 6,372,152 |   |
| Total cost of sales                                                                               |   |   | 4,875,325 |   |   |   | 5,234,832 |   |   |   | 9,546,515 |   |   |   | 9,270,042 |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| GROSS PROFIT                                                                                      |   |   | 2,566,064 |   |   |   | 2,352,808 |   |   |   | 5,331,400 |   |   |   | 3,466,746 |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| OPERATING EXPENSES                                                                                |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Amortization                                                                                      |   |   | 257,139 |   |   |   | 1,001,142 |   |   |   | 598,730 |   |   |   | 1,715,171 |   |
| Depreciation                                                                                      |   |   | 114,853 |   |   |   | 78,922 |   |   |   | 224,225 |   |   |   | 125,902 |   |
| Office related expenses                                                                           |   |   | 579,236 |   |   |   | 554,139 |   |   |   | 1,285,983 |   |   |   | 912,782 |   |
| Payroll and employee benefits                                                                     |   |   | 2,405,069 |   |   |   | 2,280,438 |   |   |   | 4,712,298 |   |   |   | 4,103,691 |   |
| Professional fees and accrued loss contingency                                                    |   |   | 2,603,449 |   |   |   | (163,620 | ) |   |   | 4,634,268 |   |   |   | 557,533 |   |
| Selling and marketing                                                                             |   |   | 1,518,654 |   |   |   | 2,739,775 |   |   |   | 3,348,581 |   |   |   | 4,827,832 |   |
| Travel                                                                                            |   |   | 80,421 |   |   |   | 337,756 |   |   |   | 219,357 |   |   |   | 639,385 |   |
| Total Operating Expenses                                                                          |   |   | 7,558,821 |   |   |   | 6,828,552 |   |   |   | 15,023,442 |   |   |   | 12,882,296 |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Loss from operations before other income and expense                                              |   |   | (4,992,757 | ) |   |   | (4,475,744 | ) |   |   | (9,692,042 | ) |   |   | (9,415,550 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| OTHER INCOME (EXPENSE)                                                                            |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Gain (loss) on change in fair value of warrants                                                   |   |   | 4,160,361 |   |   |   | (760,178 | ) |   |   | 10,779,156 |   |   |   | (8,910,178 | ) |
| Interest expense                                                                                  |   |   | (74,149 | ) |   |   | (94,633 | ) |   |   | (154,635 | ) |   |   | (130,170 | ) |
| Interest income                                                                                   |   |   | 1,263 |   |   |   | 2,241 |   |   |   | 4,260 |   |   |   | 17,113 |   |
| Loss on conversion of note payable                                                                |   |   | - |   |   |   | - |   |   |   | - |   |   |   | (242,647 | ) |
| Other                                                                                             |   |   | 6 |   |   |   | 5,718 |   |   |   | 14,407 |   |   |   | 7,713 |   |
| Total other income (expense)                                                                      |   |   | 4,087,481 |   |   |   | (846,852 | ) |   |   | 10,643,188 |   |   |   | (9,258,169 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss) before income taxes                                                             |   |   | (905,276 | ) |   |   | (5,322,596 | ) |   |   | 951,146 |   |   |   | (18,673,719 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income taxes                                                                                      |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss)                                                                                 |   |   | (905,276 | ) |   |   | (5,322,596 | ) |   |   | 951,146 |   |   |   | (18,673,719 | ) |
| Preferred stock dividend and accretion                                                            |   |   | (522,278 | ) |   |   | (388,969 | ) |   |   | (970,445 | ) |   |   | (664,075 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss available to common stockholders                                                         |   | $ | (1,427,554 | ) |   | $ | (5,711,565 | ) |   | $ | (19,299 | ) |   | $ | (19,337,794 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted earnings (loss) per share                                                       |   | $ | (0.00 | ) |   | $ | (0.04 | ) |   | $ | (0.00 | ) |   | $ | (0.13 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic and diluted weighted average number of common shares outstanding                       |   |   | 1,027,731,258 |   |   |   | 147,549,553 |   |   |   | 1,020,633,200 |   |   |   | 144,235,116 |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                                                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| The accompanying notes are an integral part of these condensed consolidated financial statements. |   |   |

----

| THE AMACORE GROUP, INC.                                                                           |   |
|---------------------------------------------------------------------------------------------------|--------|
| CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS                                                   |   |
| For the Six Months ended June 30, 2009 and 2008                                                   |   |
| (Unaudited)                                                                                       |   |
|                                                                                              |   |   |   |   |   |   |
|                                                                                              |   | 2009 |   |   | 2008 |   |
| Cash flows from operating activities:                                                             |   |   |   |   |   |   |
| Net income (loss)                                                                                 |   | $ | 951,146 |   |   | $ | (18,673,719 | ) |
| Adjustments to reconcile net income (loss) to net cash used in operating activities:              |   |   |   |   |   |   |   |   |
| Amortization of intangible assets                                                                 |   |   | 598,730 |   |   |   | 1,715,171 |   |
| Amortization on discount of notes payable                                                         |   |   |   |   |   |   | 13,436 |   |
| Depreciation                                                                                      |   |   | 224,225 |   |   |   | 125,902 |   |
| (Gain) loss on change in fair value of warrants                                                   |   |   | (10,779,156 | ) |   |   | (5,839,822 | ) |
| Loss on conversion of note payable                                                                |   |   | - |   |   |   | 242,652 |   |
| Loss on the issuance of warrants                                                                  |   |   | - |   |   |   | 14,750,000 |   |
| Provision for doubtful accounts                                                                   |   |   | - |   |   |   | 50,662 |   |
| Share-based payments to employees and consultants                                                 |   |   | 147,710 |   |   |   | 1,187,068 |   |
| Changes in operating assets and liabilities                                                       |   |   |   |   |   |   |   |   |
| (Increase) decrease in accounts receivable                                                        |   |   | (71 | ) |   |   | 242,832 |   |
| Decrease (increase) in non-trade receivables - related party                                      |   |   | 9,218 |   |   |   | (27,729 | ) |
| Increase in deferred expenses                                                                     |   |   | (24,192 | ) |   |   | (2,171,381 | ) |
| Increase in deposits and advances                                                                 |   |   | (29,840 | ) |   |   | (429,901 | ) |
| Decrease (increase) in deferred customer acquisition costs                                        |   |   | 77,414 |   |   |   | (473,636 | ) |
| Decrease (increase) in deposits and other assets                                                  |   |   | 463,355 |   |   |   | (1,152,348 | ) |
| Increase (decrease) in accounts payable and accrued expenses                                      |   |   | 235,551 |   |   |   | (1,883,563 | ) |
| Decrease in deferred compensation - related party                                                 |   |   | (40,447 | ) |   |   | (135,930 | ) |
| (Decrease) increase in deferred revenue                                                           |   |   | (176,683 | ) |   |   | 471,480 |   |
| Net cash used in operating activities                                                             |   |   | (8,343,040 | ) |   |   | (11,988,826 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |
| Cash flows from investing activities:                                                             |   |   |   |   |   |   |   |   |
| Acquisition payment                                                                               |   |   | - |   |   |   | (1,215,568 | ) |
| Purchase of property and equipment                                                                |   |   | (257,402 | ) |   |   | (97,040 | ) |
| Decrease in restricted cash                                                                       |   |   | - |   |   |   | 66,935 |   |
| Net cash used in investing activities                                                             |   |   | (257,402 | ) |   |   | (1,245,673 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |
| Cash flows from financing activities:                                                             |   |   |   |   |   |   |   |   |
| Deferred acquisition payments                                                                     |   |   | (1,213,048 | ) |   |   | - |   |
| Equity issuance costs                                                                             |   |   | - |   |   |   | (510,000 | ) |
| Net reduction from credit card borrowing                                                          |   |   | (184,374 | ) |   |   | (44,106 | ) |
| Payments on capital lease obligations                                                             |   |   | (43,950 | ) |   |   | - |   |
| Payments made on notes payable                                                                    |   |   | (24,500 | ) |   |   | (15,000 | ) |
| Proceeds from exercise of common stock warrants                                                   |   |   | 4,000 |   |   |   | 122,000 |   |
| Proceeds from private placement equity issuance                                                   |   |   | - |   |   |   | 500 |   |
| Proceeds from promissory notes                                                                    |   |   | - |   |   |   | 575,000 |   |
| Proceeds from sale of preferred stock and warrants                                                |   |   | 12,500,000 |   |   |   | 13,000,000 |   |
| Net cash provided by financing activities                                                         |   |   | 11,038,128 |   |   |   | 13,128,394 |   |
| Increase (decrease) in cash                                                                       |   |   | 2,437,686 |   |   |   | (106,105 | ) |
|                                                                                              |   |   |   |   |   |   |   |   |
| Beginning cash                                                                                    |   |   | 238,437 |   |   |   | 2,161,042 |   |
|                                                                                              |   |   |   |   |   |   |   |   |
| Ending cash                                                                                       |   | $ | 2,676,123 |   |   | $ | 2,054,937 |   |
|                                                                                              |   |   |   |   |   |   |   |   |
| SUPPLEMENTAL INFORMATION:                                                                         |   |   |   |   |   |   |   |   |
| Cash paid for interest                                                                            |   | $ | 21,341 |   |   | $ | 22,002 |   |
|                                                                                              |   |   |   |   |   |   |   |   |
| Cash paid for income taxes                                                                        |   | $ | - |   |   | $ | - |   |
|                                                                                              |   |   |   |   |   |   |   |   |
|                                                                                              |   |   |   |   |   |   |   |   |
| The accompanying notes are an integral part of these condensed consolidated financial statements. |   |

----

| THE AMACORE GROUP, INC.                                                                 |
|-----------------------------------------------------------------------------------------|
| CONSOLIDATED STATEMENT OF STOCKHOLDERS' DEFICIT                                         |
| For the Six Months Ended June 30, 2009                                                  |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                                                                    |   | Preferred Stock |   |   | Common |   |   | Paid-In |   |   | Accumulated |   |   |   |   |
|                                                                                    |   | Series A |   | Series G |   | Series H |   | Series I |   | Series L |   |   | Class A |   |   | Class B |   |   | Capital |   |   | Deficit |   |   | Total |   |
|   December 31, 2008                                                           |   | $ | 0.16 |   |   | $ | 1.20 |   |   | $ | 0.40 |   |   | $ | 0.85 |   |   | $ | - |   |   | $ | 1,008,807 |   |   | $ | 200 |   |   | $ | 109,295,378 |   |   | $ | (119,541,011 | ) |   | $ | (9,236,625 | ) |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Issuance of preferred stock                                                             |   |   | 0.80 |   |   |   | 0.45 |   |   |   |   |   |   |   |   |   |   |   | 6,914,374 |   |   |   |   |   |   |   | 6,914,375 |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Common stock issuance for consulting services                                           |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | 19,757 |   |   |   |   |   |   |   | 572,963 |   |   |   |   |   |   |   | 592,720 |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Exercise of warrants                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | 300 |   |   |   |   |   |   |   | 3,700 |   |   |   |   |   |   |   | 4,000 |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Share based compensation to employees                                                   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | 147,710 |   |   |   |   |   |   |   | 147,710 |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| USHBG purchase price adjustment                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | (1,730,450 | ) |   |   |   |   |   |   | (1,730,450 | ) |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss available to common stockholders                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | (19,299 | ) |   |   | (19,299 | ) |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Preferred stock accretion                                                               |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | 34,778 |   |   |   |   |   |   |   | 34,778 |   |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|   June 30, 2009                                                               |   | $ | 0.16 |   |   | $ | 1.20 |   |   | $ | 0.40 |   |   | $ | 1.65 |   |   | $ | 0.45 |   |   | $ | 1,028,864 |   |   | $ | 200 |   |   | $ | 115,238,453 |   |   | $ | (119,560,310 | ) |   | $ | (3,292,791 | ) |
|                                                                                    |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| The accompanying notes are an integral part of these consolidated financial statements. |   |

----

|   | · | LifeGuard Benefit Services Division – This division generates revenue primarily from the sale of healthcare benefit membership plans and provides product fulfillment, customer support, membership billing, claims administration, provider membership network maintenanceand information technology.  The Company operates this division through LifeGuard Benefit Services, Inc., a wholly owned subsidiary of the Company (“LifeGuard”). |
|--------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | U.S. Health Benefits Group Division – This is an inbound lead generation telemarketing operation primarily marketing major and limited medical benefit plans.  The Company operates this division through US Health Benefits Group, Inc., US HealthcarePlans, Inc. and On the Phone, Inc., each a wholly owned subsidiary of the Company  (collectively, “USHBG”). |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Zurvita Marketing Division – This division is a network marketing company that sells healthcare products, financial services, and consumer products to individuals and families. The Company operates this division through Zurvita, Inc., a wholly ownedsubsidiary of the Company (“Zurvita”). |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | JRM Benefits Consultants Division – This division historically marketed various financial services and healthcare products through its telemarketing center and agent distribution network to individuals, families and employer groups.  In June 2009,the division reduced its call center focus and shifted to an agent distribution model for its products as well as other Amacore division products.  The Company operates this division through JRM Benefits Consultants, LLC, a wholly owned subsidiary of the Company (“JRM”). |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Corporate and Other Division – This division provides management and financial support to the Company’s various divisions and is responsible for corporate governance and compliance. The Company operates this division through The Amacore Group, Inc. andits wholly owned subsidiary Amacore Direct Marketing, Inc.  Other legal entities such as LBI Inc. and LBS Acquisition Corp. which do not have any activity are included within the other division segments.  These entities were originally created for strategic transaction purposes. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

----

| Software                          | 3 years   |
|-----------------------------------|-----------|
| Customer and vendor relationships | 5 years   |
| Tradenames                        | 16 months |

----

| Level 1 | Unadjusted quoted prices in active markets for identical assets or liabilities. |
|---------|---------------------------------------------------------------------------------|

| Level 2 | Quoted prices in markets that are not active or inputs that are observable either directly or indirectly. Level 2 inputs include quoted prices for similar assets or liabilities other than quoted prices in Level 1, quoted prices in markets that are not active, or other inputs that are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assetsor liabilities. |
|---------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Level 3 | Unobservable inputs that are supported by little or no market activity and are significant to the fair value of the assets or liabilities.  Unobservable inputs reflect the reporting entity’s own assumptions about the assumptions that market participants would use in pricing the asset or liability.  Level 3 assets and liabilities include those whose values are determined using pricing models,discounted cash flow methodologies, or similar techniques, as well as those for which the determination of fair value requires significant management judgment or estimation. |
|---------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

|                                                                  |   | June 30, 2009 |    |   | June 30, 2008 |   |
|-----------------------------------------------------------------------|--------|---------------|---------|--------|---------------|--------|
|                                                                  |   |          |    |   |          |   |
| Amortization of note payable discount                                 |   | $             | -       |   |          | $      | 315,804 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Beneficial conversion feature accretion                               |   |          | 34,778  |   |          |   | 131,495 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Common stock issued as acquisition consideration                      |   |          | -       |   |          |   | 9,000,000 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Conversion value of notes payable and interest to preferred stock     |   |          | -       |   |          |   | 640,165 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Deferred acquisition payment                                          |   |          | -       |   |          |   | 1,350,444 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Payment of accounts payable with common stock                         |   |          | 592,720 |   |          |   | - |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Preferred stock dividends                                             |   |          | 935,667 |   |          |   | 532,580 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Preferred stock discount accretion                                    |   |          | -       |   |          |   | 185,324 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Property and equipment acquired under capital lease obligations       |   |          | 282,574 |   |          |   | 161,567 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| Reclassification of noncompensatory warrants from equity to liability |   |          | -       |   |          |   | 44,000 |   |
|                                                                  |   |          |    |   |          |   |   |   |
| USHBG  purchase price adjustment                            |   |          | 742,950 |   |          |   | - |   |

|                              |   | June 30, 2009     |       |
|-----------------------------------|--------|-------------------|------------|
|                              |   | Gross             |       |   |   |   |   |   |   |
|                              |   | Carrying          |       |   | Accumulated |   |   | Carrying |   |
|                              |   | Amount            |       |   | Amortization |   |   | Amount |   |
| Goodwill                          |   | $                 | 6,408,605  |   |   | $ | - |   |   | $ | 6,408,605 |   |
| Customer and vendor relationships |   |              | 2,639,000  |   |   |   | 439,832 |   |   |   | 2,199,168 |   |
| Software                          |   |              | 588,087    |   |   |   | 189,861 |   |   |   | 398,226 |   |
| Trademarks and tradenames         |   |              | 475,825    |   |   |   | 310,628 |   |   |   | 165,197 |   |
| Total                             |   | $                 | 10,111,517 |   |   | $ | 940,321 |   |   | $ | 9,171,196 |   |
|                              |   |              |       |   |   |   |   |   |   |   |   |   |
|                              |   |              |       |   |   |   |   |   |   |   |   |   |
|                              |   |              |       |   |   |   |   |   |   |   |   |   |
|                              |   | December 31, 2008 |       |
|                              |   | Gross             |       |   |   |   |   |   |   |   |   |
|                              |   | Carrying          |       |   | Accumulated |   |   | Carrying |   |
|                              |   | Amount            |       |   | Amortization |   |   | Amount |   |
| Goodwill                          |   | $                 | 6,408,605  |   |   | $ | - |   |   | $ | 6,408,605 |   |
| Customer and vendor relationships |   |              | 2,639,000  |   |   |   | 146,610 |   |   |   | 2,492,390 |   |
| Software                          |   |              | 563,052    |   |   |   | 61,856 |   |   |   | 501,196 |   |
| Trademarks and tradenames         |   |              | 475,825    |   |   |   | 133,125 |   |   |   | 342,700 |   |
| Total                             |   | $                 | 10,086,482 |   |   | $ | 341,591 |   |   | $ | 9,744,891 |   |

----

| 2009       |   | $      | 426,588   |   |
|------------|--------|--------|-----------|--------|
| 2010       |   |   | 810,792   |   |
| 2011       |   |   | 621,762   |   |
| 2012       |   |   | 591,638   |   |
| 2013       |   |   | 146,611   |   |
| Thereafter |   |   | -         |   |
| Total      |   | $      | 2,597,391 |   |

|                      |   | June 30, 2009 |      |   | December 31, 2008 |   |
|---------------------------|--------|--------------------|-----------|--------|-------------------|--------|
| Goodwill                  |   | $                  | 6,408,605 |   |              | $      | 6,408,605 |   |
| Trademarks and tradenames |   |               | 165,200   |   |              |   | 165,200 |   |
|                      |   | $                  | 6,573,805 |   |              | $      | 6,573,805 |   |

|                                                                                                                                                                    |   |         |      |   |             |   |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------------|-----------|--------|------------------|--------|
|                                                                                                                                                                    |   | June 30,2009 |      |   | December 31,2008 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |
| Promissory notes payable to investors and shareholders; bearing interest ranging from 8% to 10% per annum; due through December 2006; currently in default              |   | $            | 415,000   |   |             | $      | 425,000 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Convertible promissory notes payable to investors and shareholders; bearing interest ranging from 10% to 11% per annum; due through December 2006; currently in default |   |         | 100,000   |   |             |   | 100,000 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Promissory notes payable to investors and shareholders; bearing interest of 1.53% per annum; due through June 2004, increasing to 15% thereafter, currently in default  |   |         | 114,950   |   |             |   | 114,950 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Promissory notes payable to Company Executives bearing interest of 6% per annum; payable on demand                                                                 |   |         | 800,000   |   |             |   | 814,500 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Revolving consumer credit cards                                                                                                                                         |   |         | 192,716   |   |             |   | 378,485 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Capital lease obligation, at interest rates ranging from 5.2% to 10%                                                                                                    |   |         | 333,854   |   |             |   | 93,838 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Promissory notes payable to related parties (on demand; noninterest bearing)                                                                                            |   |         | 18,592    |   |             |   | 18,592 |   |
|                                                                                                                                                                    |   |         |      |   |             |   |   |   |
| Total loans and notes payable                                                                                                                                           |   | $            | 1,975,112 |   |             | $      | 1,945,365 |   |

----

| Current                                    |   | $      | 115,526 |   |
|--------------------------------------------|--------|--------|---------|--------|
| 2010                                       |   |   | 90,461  |   |
| 2011                                       |   |   | 87,391  |   |
| 2012                                       |   |   | 72,038  |   |
| 2013                                       |   |   | 36,177  |   |
| 2014                                       |   |   | -       |   |
| Total minimum payments                     |   |   | 401,593 |   |
| Less: Amount representing interest         |   |   | (67,739 | )      |
| Present value of capital lease obligations |   |   | 333,854 |   |
| Less: Current Portion                      |   |   | (89,543 | )      |
| Long-term capital lease obligations        |   | $      | 244,311 |   |

|   | · | As of the Amendment Closing, the Company has paid the Stockholder the aggregate sum of $2,191,664, which amount shall be deemed a reduction in the Amended Purchase Price |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Upon the Amendment Closing, the Company paid the Stockholder the sum of $737,500 |
|--------|--------|----------------------------------------------------------------------------------|

|   | · | Upon the Amendment Closing, the Company issued an aggregate of 1,800,000 shares of the Company’s Class A common stock, which for the purposes of the Amendment were valued at $0.05 per share or $90,000.  This amount shall also be treated as a reduction to the Amended Purchase Price |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Upon the Amendment Closing, the Company issued a Promissory Note to the Stockholder in the principal amount of $1,312,500 with an interest rate of 3.25% per annum, payable over a three year term. |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| June 30, 2009                                   |   |
|-------------------------------------------------|--------|
| Fair Value Measurements at Reporting Date Using |   |
|                                            |   |   |   |   |   |   |
|                                            |   | Significant |   |   |   |   |
|                                            |   | Unobservable |   |   |   |   |
|                                            |   | Inputs |   |   | Total |   |
|                                            |   | (Level 3) |   |   | Fair Value |   |
|                                            |   |   |   |   |   |   |
| Warrants                                        |   | $ | 8,121,833 |   |   | $ | 8,121,833 |   |
| Total liabilities                               |   | $ | 8,121,833 |   |   | $ | 8,121,833 |   |

| Fair Value Measurements                          |
|--------------------------------------------------|
| Using Significant Unobservable Inputs            |
| (Level 3)                                        |
| Warrants                                         |
|                                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                             |   | BalanceBeginning ofPeriod |   |   | Reclassificationof Warrants asLiabilities |   |   | Issuance |   |   | (Gain) Recognizedin Earningsfrom Change inFair Value |   |   | BalanceEnd ofPeriod |   |
| For the Three Months Ended June 30, 2009         |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Warrants                                         |   | $ | 11,016,569 |   |   | $ | - |   |   | $ | 1,265,625 |   |   | $ | (4,160,361 | ) |   | $ | 8,121,833 |   |
|                                             |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| For the Six Months Ended June 30, 2009 |   |   |   |   |   |
| Warrants                                         |   | $ | 13,315,364 |   |   | $ | - |   |   | $ | 5,585,625 |   |   | $ | (10,779,156 | ) |   | $ | 8,121,833 |   |

----

|     |   | June 30, |   |   | December 31, |   |
|----------|--------|----------|--------|--------|--------------|--------|
|     |   | 2009     |   |   | 2008         |   |
| Series A |   |     | 155    |   |         |   | 155 |   |
| Series G |   |     | 1,200  |   |         |   | 1,200 |   |
| Series H |   |     | 400    |   |         |   | 400 |   |
| Series I |   |     | 1,650  |   |         |   | 850 |   |
| Series L |   |     | 450    |   |         |   | - |   |
|     |   |     | 3,855  |   |         |   | 2,605 |   |

----

----

----

| Class A                              |
|--------------------------------------|
| Outstanding and Exercisable Warrants |
| Range of Exercise Prices             |   |   | Number of Warrants |   |   | Weighted Average Exercise Price |   |   | Weighted Average Remaining Contractual Life in Years |   |
| $0.01 to 0.49                        |   |   |   | 360,868,217 |   |   | $ | 0.37 |   |   |   | 4.29 |   |
| $0.50 to 0.99                        |   |   |   | 7,250,000 |   |   | $ | 0.50 |   |   |   | 3.41 |   |
| $1.00 to 1.49                        |   |   |   | 1,675,000 |   |   | $ | 1.21 |   |   |   | 1.25 |   |
|                                 |   |   |   |   | 369,793,217 |   |   | $ | 0.38 |   |   |   | 4.26 |   |

| Class B                              |
|--------------------------------------|
| Outstanding and Exercisable Warrants |
| Range of Exercise Prices        |   | Number of Warrants |   |   | Weighted Average Exercise Price |   |   | Weighted Average Remaining Contractual Life in Years |   |
|                                 |   |   |   |   |   |   |   |   |   |
| $0.01 to $0.49                       |   |   | 1,500,000 |   |   | $ | 0.16 |   |   |   | 0.91 |   |
| $0.50 to $0.99                       |   |   | 6,465,000 |   |   | $ | 0.50 |   |   |   | 3.43 |   |
|                                 |   |   | 7,965,000 |   |   | $ | 0.44 |   |   |   | 2.96 |   |

----

|                             |   | Class A Warrants          |
|----------------------------------|--------|---------------------------|
|                             |   | Six Months Ended June 30, |
|                             |   | 2009                      |
|                             |   | Warrants                  |   |   | Weighted Average Exercise Price |   |   | Weighted Average Remaining Contractual Term |   |   | Aggregate Intrinsic Value |
| Outstanding at December 31, 2008 |   |                      | 13,125,000 |   |   | $ | 0.46 |   |   |   | 3.76 |   |   | $ | - |   |
| Issued                           |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Cancelled or expired             |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Exercised                        |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Outstanding at June 30, 2009     |   |                      | 13,125,000 |   |   | $ | 0.46 |   |   |   | 3.26 |   |   | $ | - |   |
|                             |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Exercisable, at June 30, 2009    |   |                      | 11,525,000 |   |   | $ | 0.44 |   |   |   | 3.19 |   |   | $ | - |   |

|                                         |   | Class B Warrants          |
|----------------------------------------------|--------|---------------------------|
|                                         |   | Six Months Ended June 30, |
|                                         |   | 2009                      |
|                                         |   | Warrants                  |   |   | Weighted Average Exercise Price |   |   | Weighted Average Remaining Contractual Term |   |   | Aggregate Intrinsic Value |
| Outstanding at December 31, 2008             |   |                      | 7,965,000 |   |   | $ | 0.44 |   |   |   | 3.46 |   |   | $ | - |   |
| Issued                                       |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Cancelled or expired                         |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Exercised                                    |   |                      | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Outstanding and exercisable at June 30, 2009 |   |                      | 7,965,000 |   |   | $ | 0.44 |   |   |   | 2.96 |   |   | $ | - |   |

|                            |   | Class A Equity Warrants |      |
|---------------------------------|--------|-------------------------|-----------|
|                            |   | Six Months Ended        |      |
|                            |   | June 30, 2009           |      |
|                            |   | Warrants                |      |   | Weighted Average Grant-Date Fair Value |   |
| Non-vested at December 31, 2008 |   |                    | 1,925,000 |   |   | $ | 0.41 |   |
| Issued                          |   |                    | -         |   |   |   | - |   |
| Vested                          |   |                    | (325,000  | ) |   |   | 0.44 |   |
| Exercised                       |   |                    | -         |   |   |   | - |   |
| Non-vested at June 30, 2009     |   |                    | 1,600,000 |   |   | $ | 0.41 |   |

----

|                     | June 30, 2009 |
|--------------------------|---------------|
| Weighted average values: |
| Expected dividends       | 0%            |
| Expected volatility      | 131%          |
| Risk free interest rate  | 0.86% - 2.59% |
| Expected life            | 5 years  |

|                             |   | Six Months Ended |        |
|----------------------------------|--------|------------------|-------------|
|                             |   | June 30, 2009    |        |
|                             |   | Warrants         |        |   | Weighted Average Exercise Price |   |   | Weighted Average Remaining Contractual Term |   |   | Aggregate Intrinsic Value |   |
| Outstanding at December 31, 2008 |   |             | 218,368,217 |   |   | $ | 0.37 |   |   |   | 4.47 |   |   | $ | 458,500 |   |
| Granted                          |   |             | 140,725,000 |   |   |   | 0.37 |   |   |   | - |   |   |   | - |   |
| Exercised                        |   |             | -           |   |   |   | - |   |   |   | - |   |   |   | - |   |
| Cancelled or Expired             |   |             | (200,000    | ) |   |   | 0.01 |   |   |   | - |   |   |   | - |   |
| Outstanding at June 30, 2009     |   |             | 358,893,217 |   |   | $ | 0.37 |   |   |   | 4.29 |   |   | $ | 118,000 |   |
|                             |   |             |        |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Exercisable at June 30, 2009     |   |             | 358,268,217 |   |   | $ | 0.37 |   |   |   | 4.30 |   |   | $ | 118,000 |   |

----

|                            |   | Class A Liability Warrants |      |
|---------------------------------|--------|----------------------------|-----------|
|                            |   | Six Months Ended ,         |      |
|                            |   | June 30, 2009              |      |
|                            |   | Warrants                   |      |   | Weighted Average Grant-Date Fair Value |   |
| Non-vested at December 31, 2008 |   |                       | 1,250,000 |   |   | $ | 0.45 |   |
| Granted                         |   |                       | -         |   |   |   | - |   |
| Vested                          |   |                       | (625,000  | ) |   |   | 0.45 |   |
| Forfeited                       |   |                       | -         |   |   |   | - |   |
| Non-vested at June 30, 2009     |   |                       | 625,000   |   |   | $ | 0.45 |   |

|                          |   | For the Three Months Ended |   |   | For the Six Months Ended |   |
|-------------------------------|--------|----------------------------|--------|--------|-------------------------------|--------|
|                          |   | June 30,                   |   |   | June 30,                      |   |
|                          |   | 2009                       |   |   | 2008                          |   |   | 2009 |   |   | 2008 |   |
| Stock-based compensation:     |   |                       |   |   |                          |   |   |   |   |
| Professional fees             |   | $                          | -      |   |                          | $      | 912,869 |   |   | $ | - |   |   | $ | 1,007,425 |   |
| Payroll and employee benefits |   |                       | 67,483 |   |                          |   | 179,644 |   |   |   | 147,710 |   |   |   | 179,644 |   |
| Total                         |   | $                          | 67,483 |   |                          | $      | 1,092,513 |   |   | $ | 147,710 |   |   | $ | 1,187,069 |   |

----

|                                     |   | For the Three Months Ended June 30, 2009 |       |
|------------------------------------------|--------|------------------------------------------|------------|
|                                     |   | LifeGuard                                |       | USHBG |   | Zurvita |   |   | JRM |   |   | Corporate and Other |   | Total |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total Revenue                            |   | $                                        | 5,758,322  |   |   | $ | 1,014,111 |   |   | $ | 1,211,835 |   |   | $ | 37,210 |   |   | $ | 222,418 |   |   | $ | 8,243,896 |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss) before in income taxes |   | $                                        | (212,726   | ) |   | $ | (280,748 | ) |   | $ | (1,359,420 | ) |   | $ | (126,478 | ) |   | $ | 1,074,096 |   |   | $ | (905,276 | ) |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income Taxes                             |   |                                     | -          |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss)                        |   | $                                        | (212,726   | ) |   | $ | (280,748 | ) |   | $ | (1,359,420 | ) |   | $ | (126,478 | ) |   | $ | 1,074,096 |   |   | $ | (905,276 | ) |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                     |   | For the Three Months Ended June 30, 2008 |       |
|                                     |   | LifeGuard                                |       | USHBG |   | Zurvita |   | JRM |   |   | Corporate and Other |   | Total |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total Revenue                            |   | $                                        | 6,142,779  |   |   | $ | 1,471,712 |   |   | $ | 555,601 |   |   | $ | 122,780 |   |   | $ | 328,134 |   |   | $ | 8,621,006 |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss before income taxes             |   | $                                        | (2,870,352 | ) |   | $ | (222,459 | ) |   | $ | (1,551,781 | ) |   | $ | (46,463 | ) |   | $ | (631,541 | ) |   | $ | (5,322,596 | ) |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income Taxes                             |   |                                     | -          |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                     |   |                                     |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss                                 |   | $                                        | (2,870,352 | ) |   | $ | (222,459 | ) |   | $ | (1,551,781 | ) |   | $ | (46,463 | ) |   | $ | (631,541 | ) |   | $ | (5,322,596 | ) |

|                                   |   | For the Three Months EndedJune 30, |      |
|----------------------------------------|--------|------------------------------------|-----------|
|                                   |   | 2009                               |      |   | 2008 |   |
| Revenues                               |   |                               |      |   |   |   |
| Total revenues for reportable segments |   | $                                  | 8,243,896 |   |   | $ | 8,621,006 |   |
| Elimination of intersegment revenues   |   |                               | (802,507  | ) |   |   | (1,033,366 | ) |
| Total consolidated revenue             |   | $                                  | 7,441,389 |   |   | $ | 7,587,640 |   |
|                                   |   |                               |      |   |   |   |   |   |
| Net Loss                               |   |                               |      |   |   |   |   |   |
| Net loss for reportable segments       |   | $                                  | (905,276  | ) |   | $ | (5,322,596 | ) |
| Elimination of intersegment profits    |   |                               | -         |   |   |   | - |   |
| Net loss                               |   | $                                  | (905,276  | ) |   | $ | (5,322,596 | ) |

----

|                                     |   | For the Six Months Ended June 30, 2009 |       |
|------------------------------------------|--------|----------------------------------------|------------|
|                                     |   | LifeGuard                              |       | USHBG |   | Zurvita |   |   | JRM |   |   | Corporate and Other |   | Total |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total Revenue                            |   | $                                      | 11,475,111 |   |   | $ | 2,282,022 |   |   | $ | 2,344,974 |   |   | $ | 91,837 |   |   | $ | 369,229 |   |   | $ | 16,563,173 |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss) before in income taxes |   | $                                      | (647,130   | ) |   | $ | (654,296 | ) |   | $ | (2,612,100 | ) |   | $ | (277,991 | ) |   | $ | 5,142,663 |   |   | $ | 951,146 |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income Taxes                             |   |                                   | -          |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net income (loss)                        |   | $                                      | (647,130   | ) |   | $ | (654,296 | ) |   | $ | (2,612,100 | ) |   | $ | (277,991 | ) |   | $ | 5,142,663 |   |   | $ | 951,146 |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total assets held                        |   | $                                      | 8,604,621  |   |   | $ | 6,155,383 |   |   | $ | 1,556,078 |   |   | $ | 207,454 |   |   | $ | 3,526,743 |   |   | $ | 20,050,279 |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                     |   | For the Six Months Ended June 30, 2008 |       |
|                                     |   | LifeGuard                              |       | USHBG |   | Zurvita |   | JRM |   |   | Corporate and Other |   | Total |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total Revenue                            |   | $                                      | 10,503,027 |   |   | $ | 1,471,712 |   |   | $ | 868,935 |   |   | $ | 172,701 |   |   | $ | 753,779 |   |   | $ | 13,770,154 |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss before income taxes             |   | $                                      | (5,609,015 | ) |   | $ | (222,459 | ) |   | $ | (2,015,738 | ) |   | $ | (169,626 | ) |   | $ | (10,656,881 | ) |   | $ | (18,673,719 | ) |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Income Taxes                             |   |                                   | -          |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |   |   | - |   |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net loss                                 |   | $                                      | (5,609,015 | ) |   | $ | (222,459 | ) |   | $ | (2,015,738 | ) |   | $ | (169,626 | ) |   | $ | (10,656,881 | ) |   | $ | (18,673,719 | ) |
|                                     |   |                                   |       |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total assets held                        |   | $                                      | 7,133,050  |   |   | $ | 3,904,938 |   |   | $ | 734,321 |   |   | $ | 324,627 |   |   | $ | 23,228,640 |   |   | $ | 35,325,576 |   |

|                                             |   | For the Six Months Ended June 30, |       |
|--------------------------------------------------|--------|---------------------------------------------|------------|
|                                             |   | 2009                                        |       |   | 2008 |   |
| Revenues                                         |   |                                        |       |   |   |   |
| Total revenues for reportable segments           |   | $                                           | 16,563,173 |   |   | $ | 13,770,154 |   |
| Elimination of intersegment revenues             |   |                                        | (1,685,258 | ) |   |   | (1,033,366 | ) |
| Total consolidated revenue                       |   | $                                           | 14,877,915 |   |   | $ | 12,736,788 |   |
|                                             |   |                                        |       |   |   |   |   |   |
| Net Income (Loss)                                |   |                                        |       |   |   |   |   |   |
| Net total income or loss for reportable segments |   | $                                           | 951,146    |   |   | $ | (18,673,719 | ) |
| Elimination of intersegment profits              |   |                                        | -          |   |   |   | - |   |
| Net income (loss)                                |   | $                                           | 951,146    |   |   | $ | (18,673,719 | ) |
|                                             |   |                                        |       |   |   |   |   |   |
| Assets                                           |   |                                        |       |   |   |   |   |   |
| Total assets for reportable segements            |   | $                                           | 20,050,279 |   |   | $ | 35,325,576 |   |
| Elimination of intersegment receivables          |   |                                        | (1,514,327 | ) |   |   | - |   |
| Total consolidated assets                        |   | $                                           | 18,535,952 |   |   | $ | 35,325,576 |   |

----

----

|   | · | Overview – This section provides a general description of our business and operating segments. |
|--------|--------|------------------------------------------------------------------------------------------------------|

|   | · | Results of operations – This section provides an analysis of our results of operations comparing the three and six months ended June 30, 2009 to 2008.  This analysis is provided on a consolidated and operating segment basis. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Liquidity and capital resources – This section provides an analysis of our cash flows for the three and six months ended June 30, 2009 and 2008 as well as a discussion of our liquidity and capital resources. |
|--------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|   | · | LifeGuard Benefit Services Division – This division generates revenue primarily from the sale of healthcare benefit membership plans and provides for product fulfillment, customer support, membership billing, claims administration, provider membership networkmaintenance and information technology. The Company operates this division through LifeGuard. |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | U.S. Health Benefits Group Division – This is an outbound telemarketing operation primarily marketing major and limited medical benefit plans.  The Company operates this division through USHBG. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Zurvita Marketing Division – This is a multi-level marketing division that sells healthcare, financial services and consumer products to individuals and families.  The Company operates this division through Zurvita. |
|--------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | JRM Benefits Consultants Division – This division markets various financial services and healthcare products through its agent distribution network to individuals, families and employer groups.  The Company operates this division through JRM. |
|--------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Corporate and Other Division – This division provides management and financial support to the Company’s various divisions as well as performs corporate governance and compliance.  Additionally, the Company recognizes residual revenue from theinitial launch of market campaigns prior to the acquisition of LifeGuard. |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Inbound telemarketing – We utilize our telemarketing capabilities as well as the capabilities of third parties to handle calls from prospective customers who are responding to direct response advertising (mail, infomercial, statement inserts, phone messaging). |
|--------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Online Marketing – We partner with other online marketers to sell affiliated products. We utilize search engine optimization techniques to increase our online sales. |
|--------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Direct mail – We utilize direct mail to cross sell our products through statement stuffers with our affinity marketing partners such as banks, credit unions and insurance carriers. |
|--------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Agent – Our insurance products are required to be sold by licensed agents.  We utilize in house and third-party licensed agents to sell our insurance products. |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Wholesale – When companies have full or limited benefits administration capabilities and are seeking to offer or market a medical benefit product to their customers or members, we can offer a wholesale product at lower cost.  Wholesale productsare customized to consist of just a benefit or any particular mix of benefits administration services depending on the customer requirements. |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | Private label – For companies who have great brand recognition and large customer bases but do not have product development capability or do not have a competitive product in a particular market segment, Amacore can design a private label product for thecompany to sell. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|                                               |   | For the Three Months Ended June 30, |       |   | For the Six Months Ended June 30, |   |
|----------------------------------------------------|--------|-------------------------------------|------------|--------|-----------------------------------|--------|
|                                               |   |                                |       |   |                              |   |   | Increase |   |   |   |   |   |   |   |   | Increase |   |
|                                               |   | 2009                                |       |   | 2008                              |   |   | (Decrease) |   |   | 2009 |   |   | 2008 |   |   | (Decrease) |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Revenues                                           |   | $                                   | 7,441,389  |   |                              | $      | 7,587,640 |   |   | $ | (146,251 | ) |   | $ | 14,877,915 |   |   | $ | 12,736,788 |   |   | $ | 2,141,127 |   |
| Cost of Sales                                      |   |                                | 4,875,325  |   |                              |   | 5,234,832 |   |   |   | (359,507 | ) |   |   | 9,546,515 |   |   |   | 9,270,042 |   |   |   | 276,473 |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Gross Profit                                       |   |                                | 2,566,064  |   |                              |   | 2,352,808 |   |   |   | 213,256 |   |   |   | 5,331,400 |   |   |   | 3,466,746 |   |   |   | 1,864,654 |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Operating Expenses                                 |   |                                | 7,558,821  |   |                              |   | 6,828,552 |   |   |   | 730,269 |   |   |   | 15,023,442 |   |   |   | 12,882,296 |   |   |   | 2,141,146 |   |
| Operating Loss                                     |   |                                | (4,992,757 | )      |                              |   | (4,475,744 | ) |   |   | (517,013 | ) |   |   | (9,692,042 | ) |   |   | (9,415,550 | ) |   |   | (276,492 | ) |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Other Income (Expense)                             |   |                                | 4,087,481  |   |                              |   | (846,852 | ) |   |   | 4,934,333 |   |   |   | 10,643,188 |   |   |   | (9,258,169 | ) |   |   | 19,901,357 |   |
| Net Income (Loss)                                  |   |                                | (905,276   | )      |                              |   | (5,322,596 | ) |   |   | 4,417,320 |   |   |   | 951,146 |   |   |   | (18,673,719 | ) |   |   | 19,624,865 |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Preferred Stock Dividend and Accretion             |   |                                | (522,278   | )      |                              |   | (388,969 | ) |   |   | 133,309 |   |   |   | (970,445 | ) |   |   | (664,075 | ) |   |   | 306,370 |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net Income (Loss) Available to Common Stockholders |   | $                                   | (1,427,554 | )      |                              | $      | (5,711,565 | ) |   | $ | 4,284,011 |   |   | $ | (19,299 | ) |   | $ | (19,337,794 | ) |   | $ | 19,318,495 |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
|                                               |   |                                |       |   |                              |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Basic and Diluted Earnings (Loss) Per Share        |   | $                                   | (0.00      | )      |                              | $      | (0.04 | ) |   |   |   |   |   | $ | (0.00 | ) |   | $ | (0.13 | ) |   |   |   |   |

----

|                                  |   | Three Months Ended June 30, |      |   | Six Months Ended June 30, |   |
|---------------------------------------|--------|-----------------------------|-----------|--------|---------------------------|--------|
|                                  |   | 2009                        |      |   | 2008                      |   |   | Increase (Decrease) |   |   | 2009 |   |   | 2008 |   |   | Increase (Decrease) |   |
|                                  |   |                        |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Amortization                          |   | $                           | 257,139   |   |                      | $      | 1,001,142 |   |   | $ | (744,003 | ) |   | $ | 598,730 |   |   | $ | 1,715,171 |   |   | $ | (1,116,441 | ) |
| Depreciation                          |   |                        | 114,853   |   |                      |   | 78,922 |   |   |   | 35,931 |   |   |   | 224,225 |   |   |   | 125,902 |   |   |   | 98,323 |   |
| Office related expenses               |   |                        | 579,236   |   |                      |   | 554,139 |   |   |   | 25,097 |   |   |   | 1,285,983 |   |   |   | 912,782 |   |   |   | 373,201 |   |
| Payroll and benefits                  |   |                        | 2,405,069 |   |                      |   | 2,280,438 |   |   |   | 124,631 |   |   |   | 4,712,298 |   |   |   | 4,103,691 |   |   |   | 608,607 |   |
| Professional fees and                 |   |                        | 2,603,449 |   |                      |   | (163,620 | ) |   |   | 2,767,069 |   |   |   | 4,634,268 |   |   |   | 557,533 |   |   |   | 4,076,735 |   |
|    accrued loss contingency |   |                        |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Selling and marketing                 |   |                        | 1,518,654 |   |                      |   | 2,739,775 |   |   |   | (1,221,121 | ) |   |   | 3,348,581 |   |   |   | 4,827,832 |   |   |   | (1,479,251 | ) |
| Travel                                |   |                        | 80,421    |   |                      |   | 337,756 |   |   |   | (257,335 | ) |   |   | 219,357 |   |   |   | 639,385 |   |   |   | (420,028 | ) |
|                                  |   |                        |      |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Total operating expenses              |   | $                           | 7,558,821 |   |                      | $      | 6,828,552 |   |   | $ | 730,269 |   |   | $ | 15,023,442 |   |   | $ | 12,882,296 |   |   | $ | 2,141,146 |   |

----

----

|                     |   | For the Three Months Ended |       |   | For the Six Months Ended |   |
|--------------------------|--------|----------------------------|------------|--------|--------------------------|--------|
|                     |   | 2009                       |       |   | 2008                     |   |   | 2009 |   |   | 2008 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |
|  Revenues           |   | $                          | 5,758,323  |   |                     | $      | 6,142,779 |   |   | $ | 11,475,111 |   |   | $ | 10,503,027 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Cost of Sales      |   |                       | (4,352,496 | )      |                     |   | (5,164,472 | ) |   |   | (8,742,247 | ) |   |   | (8,727,851 | ) |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Gross Profit       |   |                       | 1,405,827  |   |                     |   | 978,307 |   |   |   | 2,732,864 |   |   |   | 1,775,175 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Operating Expenses |   |                       | (1,608,785 | )      |                     |   | (3,845,974 | ) |   |   | (3,364,107 | ) |   |   | (7,377,388 | ) |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Other Expense      |   |                       | (9,768     | )      |                     |   | (2,685 | ) |   |   | (15,887 | ) |   |   | (6,803 | ) |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Net Loss           |   | $                          | (212,726   | )      |                     | $      | (2,870,352 | ) |   | $ | (647,130 | ) |   | $ | (5,609,016 | ) |

|                     |   | For the Three Months Ended |      |   | For the Six Months Ended |   |
|--------------------------|--------|----------------------------|-----------|--------|--------------------------|--------|
|                     |   | 2009                       |      |   | 2008                     |   |   | 2009 |   |   | 2008 |   |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |
|  Revenues           |   | $                          | 1,014,111 |   |                     | $      | 1,471,712 |   |   | $ | 2,282,022 |   |   | $ | 1,471,712 |   |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Cost of Sales      |   |                       | (348,908  | )      |                     |   | (444,915 | ) |   |   | (694,712 | ) |   |   | (444,915 | ) |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Gross Profit       |   |                       | 665,203   |   |                     |   | 1,026,797 |   |   |   | 1,587,310 |   |   |   | 1,026,797 |   |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Operating Expenses |   |                       | (945,951  | )      |                     |   | (1,124,422 | ) |   |   | (2,114,460 | ) |   |   | (1,124,422 | ) |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Other Expense      |   |                       | -         |   |                     |   | (124,834 | ) |   |   | (127,146 | ) |   |   | (124,834 | ) |
|                     |   |                       |      |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Net Loss           |   | $                          | (280,748  | )      |                     | $      | (222,459 | ) |   | $ | (654,296 | ) |   | $ | (222,459 | ) |

----

|                     |   | For the Three Months Ended |       |   | For the Six Months Ended |   |
|--------------------------|--------|----------------------------|------------|--------|--------------------------|--------|
|                     |   | 2009                       |       |   | 2008                     |   |   | 2009 |   |   | 2008 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |
|  Revenues           |   | $                          | 1,211,835  |   |                     | $      | 555,601 |   |   | $ | 2,344,974 |   |   | $ | 868,935 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Cost of Sales      |   |                       | (923,906   | )      |                     |   | (574,309 | ) |   |   | (1,672,394 | ) |   |   | (827,457 | ) |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Gross Profit       |   |                       | 287,929    |   |                     |   | (18,708 | ) |   |   | 672,580 |   |   |   | 41,478 |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Operating Expenses |   |                       | (1,647,349 | )      |                     |   | (1,533,073 | ) |   |   | (3,284,680 | ) |   |   | (2,057,216 | ) |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Other Income       |   |                       | -          |   |                     |   | - |   |   |   | - |   |   |   | - |   |
|                     |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Net Loss           |   | $                          | (1,359,420 | )      |                     | $      | (1,551,781 | ) |   | $ | (2,612,100 | ) |   | $ | (2,015,738 | ) |

----

|                     |   | For the Three Months Ended |     |   | For the Six Months Ended |   |
|--------------------------|--------|----------------------------|----------|--------|--------------------------|--------|
|                     |   | 2009                       |     |   | 2008                     |   |   | 2009 |   |   | 2008 |   |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |
|  Revenues           |   | $                          | 37,210   |   |                     | $      | 122,780 |   |   | $ | 91,837 |   |   | $ | 172,701 |   |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Cost of Sales      |   |                       | (1,930   | )      |                     |   | - |   |   |   | (1,930 | ) |   |   | (140 | ) |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Gross Profit       |   |                       | 35,280   |   |                     |   | 122,780 |   |   |   | 89,907 |   |   |   | 172,561 |   |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Operating Expenses |   |                       | (152,633 | )      |                     |   | (162,160 | ) |   |   | (351,625 | ) |   |   | (326,937 | ) |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Other Expense      |   |                       | (9,125   | )      |                     |   | (7,083 | ) |   |   | (16,273 | ) |   |   | (15,250 | ) |
|                     |   |                       |     |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Net Loss           |   | $                          | (126,478 | )      |                     | $      | (46,463 | ) |   | $ | (277,991 | ) |   | $ | (169,626 | ) |

----

|                         |   | For the Three Months Ended |       |   | For the Six Months Ended |   |
|------------------------------|--------|----------------------------|------------|--------|--------------------------|--------|
|                         |   | 2009                       |       |   | 2008                     |   |   | 2009 |   |   | 2008 |   |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |
|  Revenues               |   | $                          | 222,418    |   |                     | $      | 328,134 |   |   | $ | 369,229 |   |   | $ | 753,779 |   |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Cost of Sales          |   |                       | (50,592    | )      |                     |   | (84,502 | ) |   |   | (120,490 | ) |   |   | (303,045 | ) |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Gross Profit           |   |                       | 171,826    |   |                     |   | 243,632 |   |   |   | 248,739 |   |   |   | 450,734 |   |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Operating Expenses     |   |                       | (3,204,103 | )      |                     |   | (162,923 | ) |   |   | (5,908,570 | ) |   |   | (1,996,333 | ) |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Other Income (Expense) |   |                       | 4,106,373  |   |                     |   | (712,250 | ) |   |   | 10,802,494 |   |   |   | (9,111,282 | ) |
|                         |   |                       |       |   |                     |   |   |   |   |   |   |   |   |   |   |   |
|  Net Income (Loss)      |   | $                          | 1,074,096  |   |                     | $      | (631,541 | ) |   | $ | 5,142,663 |   |   | $ | (10,656,881 | ) |

|                                      |   | June 30, 2009 |       |   | June 30, 2008 |   |
|-------------------------------------------|--------|---------------|------------|--------|---------------|--------|
|                                      |   |          |       |   |          |   |
| Net cash used in operating activities     |   | $             | (8,343,040 | )      |          | $      | (11,988,826 | ) |
| Net cash used in investing activities     |   |          | (257,402   | )      |          |   | (1,245,673 | ) |
| Net cash provided by financing activities |   |          | 11,038,128 |   |          |   | 13,128,394 |   |
|                                      |   |          |       |   |          |   |   |   |
| Net increase (decrease) in cash           |   | $             | 2,437,686  |   |          | $      | (106,105 | ) |

----

| For the Year Ended December 31, |   |
|---------------------------------|--------|
|                            |   |   |   |
| 2009                            |   | $ | 218,315 |   |
| 2010                            |   |   | 379,846 |   |
| 2011                            |   |   | 290,880 |   |
| 2012                            |   |   | 137,104 |   |
| 2013                            |   |   | 141,204 |   |
| Thereafter                      |   |   | 194,389 |   |
|                            |   | $ | 1,361,738 |   |

| 2009   |   | $      | 115,526 |   |
|--------|--------|--------|---------|--------|
| 2010   |   |   | 90,461  |   |
| 2011   |   |   | 87,391  |   |
| 2012   |   |   | 72,038  |   |
| 2013   |   |   | 36,177  |   |
|   |   | $      | 401,593 |   |

----

----

----

| 1.01   | Series L Preferred Stock Purchase Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.1, 10.2 and 10.3 to the Company’s Form 8-K filed with the Securities and Exchange Commission July 2, 2009)                                                    |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |                                                                                                                                                                                                                                                                                                                                  |
| 1.02   | Entry into a material definitive agreement, dated July 30, 2009 (incorporated by reference to Exhibit 2.4, 10.5 and 99.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on August 5, 2009).                                                                                                        |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 2.03   | Creating of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet arrangement of a registrant, dated July 9, 2009 (incorporated by reference to Exhibit 4.1, 4.2, and 10.16 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                  |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 2.3(c) | Amendment to Stock Purchase Agreement by and among the Company, US health Benefits Group, Inc., US Healthcare Plans, Inc., On the Phone, Inc. and stockholders, dated June 10, 2009 (incorporated by reference to Exhibit 2.3(c)) to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 10, 2009) |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 3.1    | Certificate of Designation of Series L Convertible Preferred Stock, filed with the Delaware Secretary of State on June 26, 2009. (incorporated by reference to Exhibit 3.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                        |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 3.2    | Bylaws of The Amacore Group, Inc. amended and restated on June 23, 2009 (incorporated by reference to Exhibit 3.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 23, 2009).                                                                                                                |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.1    | Promissory Note by and among the Company and Howard Kastner (Stockholder) dated June 10, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 10, 2009).                                                                                          |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.2    | Guaranty Agreement, dated July 9, 2009 (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                                                                                 |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.3    | Promissory Note of Zurvita, Inc., dated July 9, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                                                                   |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.1   | Securities Purchase Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                             |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.2   |  Warrant Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                                   |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.3   | Registration Rights Agreement by and between The Amacore Group, Inc. and Vicis Capital Master Fund, dated June 29, 2009 (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.15  | Employment Agreement by and among the Company and Howard Kastner (Stockholder) (incorporated by reference Exhibit 10.15 to the Company’s Form 8-K filled with the Securities and Exchange Commission on June 10, 2009).                                                                                                         |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.16  | Mutual Compromise Settlement Agreement and General Release of Claims, dated July 9, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 31.1   | Certification of Chief Executive Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 31.2   | Certification of Chief Financial Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 32.1   | Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. Section 1350)                                                                                                                                                                                                                                      |

----

| Dated: August 13, 2009 | /s/ Jay Shafer                                  |
|------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                   | Jay Shafer                                                                                                                                                                                                      |
|                   | Chief Executive Officer                                                                                                                                                                                         |
|                   |                                                                                                                                                                                                            |
|                   |                                                                                                                                                                                                            |
| Dated: August 13, 2009 | /s/ Scott Smith                                 |
|                   | Scott Smith                                                                                                                                                                                                     |
|                   | Interim Chief Financial Officer                                                                                                                                                                                 |
|                   |                                                                                                                                                                                                            |
|                   |                                                                                                                                                                                                            |
| Dated: August 13, 2009 | /s/ Jason Post                                            |
|                   | Jason Post                                                                                                                                                                                                      |
|                   | Principal Accounting Officer                                                                                                                                                                                    |

----

| 1.01   | Series L Preferred Stock Purchase Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.1, 10.2 and 10.3 to the Company’s Form 8-K filed with the Securities and Exchange Commission July 2, 2009)                                                    |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |                                                                                                                                                                                                                                                                                                                                  |
| 1.02   | Entry into a material definitive agreement, dated July 30, 2009 (incorporated by reference to Exhibit 2.4, 10.5 and 99.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on August 5, 2009).                                                                                                        |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 2.03   | Creating of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet arrangement of a registrant, dated July 9, 2009 (incorporated by reference to Exhibit 4.1, 4.2, and 10.16 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                  |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 2.3(c) | Amendment to Stock Purchase Agreement by and among the Company, US health Benefits Group, Inc., US Healthcare Plans, Inc., On the Phone, Inc. and stockholders, dated June 10, 2009 (incorporated by reference to Exhibit 2.3(c)) to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 10, 2009) |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 3.1    | Certificate of Designation of Series L Convertible Preferred Stock, filed with the Delaware Secretary of State on June 26, 2009. (incorporated by reference to Exhibit 3.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                        |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 3.2    | Bylaws of The Amacore Group, Inc. amended and restated on June 23, 2009 (incorporated by reference to Exhibit 3.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 23, 2009).                                                                                                                |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.1    | Promissory Note by and among the Company and Howard Kastner (Stockholder) dated June 10, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on June 10, 2009).                                                                                          |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.2    | Guaranty Agreement, dated July 9, 2009 (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                                                                                 |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 4.3    | Promissory Note of Zurvita, Inc., dated July 9, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                                                                   |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.1   | Securities Purchase Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                             |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.2   |  Warrant Agreement by and between the Company and Vicis Capital Master Fund dated June 29, 2009 (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                                   |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.3   | Registration Rights Agreement by and between The Amacore Group, Inc. and Vicis Capital Master Fund, dated June 29, 2009 (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 2, 2009).                                                                |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.15  | Employment Agreement by and among the Company and Howard Kastner (Stockholder) (incorporated by reference Exhibit 10.15 to the Company’s Form 8-K filled with the Securities and Exchange Commission on June 10, 2009).                                                                                                         |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 10.16  | Mutual Compromise Settlement Agreement and General Release of Claims, dated July 9, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on July 14, 2009).                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 31.1   | Certification of Chief Executive Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 31.2   | Certification of Chief Financial Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                               |
|   |                                                                                                                                                                                                                                                                                                                                  |
| 32.1   | Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. Section 1350)                                                                                                                                                                                                                                      |

----