Exhibit 10.1


 


Support
Agreement


 


SUPPORT AGREEMENT, dated as of October 20, 2022
(this “Agreement”), by and among TASTEMAKER ACQUISITION CORP., a Delaware corporation (“SPAC”),
and each of the equityholders of the Companies whose names appear on the signature pages of this Agreement (each, a “Shareholder”
and, collectively, the “Shareholders”).


 


WHEREAS, SPAC, Quality Gold Holdings, Inc. (“Parentco”),
Quality Gold, Inc., an Ohio corporation (“Quality Gold”), QGM, LLC, an Ohio limited liability company (“QGM”),
J & M Group Holdings, Inc., a Delaware corporation (“J&M”) and L & L Group Holdings, LLC,
an Ohio limited liability company (“L&L” and, together with Quality Gold, QGM, and J&M, the “Companies”),
and certain subsidiaries of Parentco propose to enter into, concurrently herewith, a business combination agreement (the “BCA”;
capitalized terms used but not defined in this Agreement shall have the meanings ascribed to them in the BCA), a copy of which has been
made available to each Shareholder, which provides, among other things, that, upon the terms and subject to the conditions thereof, the
parties to the BCA shall enter into a business combination;


 


WHEREAS, as of the date hereof, the Shareholders
collectively own of record or beneficially all of the outstanding Company Shares (all such Company Shares or other securities of any of
the Companies of which ownership of record or the power to vote is now held or hereafter acquired by the Shareholders prior to the termination
of this Agreement being referred to herein as the “Shares”);


 


WHEREAS, the Governing Board of Parentco and of each
Company has approved the Approval Matters (as defined below); and


 


WHEREAS, in order to induce the SPAC to enter into
the BCA, the Shareholders are executing and delivering this Agreement to the SPAC.


 


NOW, THEREFORE, in consideration of the foregoing
and of the mutual covenants and agreements contained herein, and intending to be legally bound hereby, the parties hereto hereby agree
as follows:


 


1.      Agreement
to Vote. Each Shareholder, by this Agreement, solely with respect to such Shareholder’s Shares and in such Shareholder’s
capacity as an equityholder of the Companies, severally and not jointly, hereby agrees (and agrees to execute such documents or certificates
evidencing such agreement as the SPAC may reasonably request in connection therewith), with respect to each Company, to vote, in person,
by proxy or voting card (and to be counted as present thereat for purposes of calculating a quorum), at any meeting of the equityholders
of such Company (including any adjournment or postponement thereof), and in any action by written consent of the equityholders of such
Company, all of such Shareholder’s Shares (a) in favor of the approval and adoption of the BCA, the Transaction Documents,
and the transactions contemplated by the BCA and the Transaction Documents, including the Mergers (the “Approval Matters”),
(b) in favor of any other matter reasonably necessary to the consummation of the transactions contemplated by the BCA and considered
and voted upon by the equityholders of such Company, (c) in favor of any proposal to adjourn or postpone to a later date any meeting
of the equityholders of such Company at which any of the foregoing matters are submitted for consideration and vote of the equityholders
of such Company if there are not sufficient votes for approval of any such matters on the date on which the meeting is held, and (d) against
any action, agreement or transaction (other than the BCA or the transactions contemplated thereby) or proposal that would reasonably
be expected to (i) prevent, impede, delay, or adversely affect in any material respect the transactions contemplated by the BCA
or any Transaction Document or (ii) result in the failure of the transactions contemplated by the BCA to be consummated. Each Shareholder
acknowledges receipt and review of a copy of the BCA. Each Shareholder acknowledges and agrees that the foregoing approvals are expected
to occur by written consent (and not at a meeting of equityholders) in accordance with §7.03 of the BCA.


 






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2.      Transfer
of Shares. Each Shareholder, severally and not jointly, agrees that it shall not, directly or indirectly, (a) sell, assign, transfer
(including by operation of law), permit the creation of any lien, pledge, dispose of or otherwise encumber any of the Shares or otherwise
agree to do any of the foregoing (unless the transferee agrees to be bound by this Agreement pursuant to a joinder agreement reasonably
acceptable to the SPAC), (b) deposit any Shares into a voting trust or enter into a voting agreement or arrangement or grant any
proxy or power of attorney with respect thereto that is inconsistent with this Agreement, (c) enter into any contract, option or
other arrangement or undertaking with respect to the direct or indirect acquisition or sale, assignment, transfer (including by operation
of law) or other disposition of any Shares (unless the transferee agrees to be bound by this Agreement pursuant to a joinder agreement
reasonably acceptable to the SPAC), or (d) take any action that would have the effect of preventing or disabling the Shareholder
from performing its obligations hereunder.


 


3.      No
Solicitation of Transactions. Subject to Section 9(n), each Shareholder, severally and not jointly, agrees that such Shareholder
shall (a) be deemed a Representative of the Company for purposes of §7.05(a) of the BCA and (b) not, directly or indirectly,
including through any Representative of such Shareholder, take any action in violation of §7.05(a) of the BCA (including any
action which the Company is obligated pursuant to §7.05(a) of the BCA to instruct its Representatives to cease or not to take).


 


4.      Representations
and Warranties. Each Shareholder, severally and not jointly, represents and warrants to the SPAC as follows:


 


(a)             The
execution, delivery and performance by such Shareholder of this Agreement and the consummation by such Shareholder of the transactions
contemplated hereby do not and will not (i) conflict with or violate any United States or non-United States statute, law, ordinance,
regulation, rule, code, executive order, injunction, judgment, decree or other order applicable to such Shareholder, (ii) require
any consent, approval or authorization of, declaration, filing or registration with, or notice to, any person or entity, (iii) result
in the creation of any Lien on any Shares or (iv) if the Shareholder is not a natural person, conflict with or result in a breach
of or constitute a default under any provision of such Shareholder’s Organizational Documents.


 


(b)             The
Shareholders collectively own of record and have good, valid and marketable title to all of the outstanding Shares free and clear of any
Lien (other than pursuant to this Agreement or transfer restrictions under applicable securities laws or the Organizational Documents
of issuer of such Shares) and have the sole power (as currently in effect) to vote and full right, power and authority to sell, transfer
and deliver such Shares.


 






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(c)             Such
Shareholder has the power, authority and capacity to execute, deliver and perform this Agreement, and this Agreement has been duly authorized,
executed and delivered by such Shareholder.


 


(d)             Such
Shareholder understands that the shares of Parentco Common Stock to be issued to them under the BCA will be issued in a transaction not
involving any public offering within the meaning of the Securities Act and that the offer and sale of such Parentco Common Stock will
not have been, as of the Closing, registered under the Securities Act. Such Shareholder understands that his or its shares of Parentco
Common Stock may not be resold, transferred, pledged or otherwise disposed of by him or it absent an effective registration statement
under the Securities Act, except (i) to Parentco or a subsidiary thereof, (ii) to non-U.S. persons pursuant to offers and sales
that occur outside the United States within the meaning of Regulation S under the Securities Act or (iii) pursuant to another applicable
exemption from the registration requirements of the Securities Act, and that any book-entry position or certificates representing such
shares of Parentco Common Stock shall contain a legend to such effect. Such Shareholder is “accredited investor” within the
meaning of Rule 501 of Regulation D promulgated under the Securities Act, and is able to bear any economic risks associated with
the transactions contemplated by the Transaction Documents. Such Shareholder is acquiring the shares of Parentco Common Stock as provided
in the Transaction Documents solely for investment for its own account, and not with a view to, or for sale in connection with, any distribution
thereof in violation of applicable state and federal securities Laws. Such Shareholder has sufficient knowledge and experience in financial
and business matters so as to be capable of evaluating the merits and risks of his or its investment in Parentco Common Stock and is capable
of bearing the economic risks of such investment, including a complete loss of his or its investment in Parentco Common Stock.


 


5.      Terminated
Agreements. Each Shareholder hereby terminates (for itself and on behalf of each of its Affiliates) all of the agreements between
itself or any of its Affiliates and any Group Company (the “Terminated Agreements”), including those agreements set
forth on Exhibit A attached hereto, effective as of, or immediately prior to, the Closing. Upon such termination, the Terminated
Agreements shall be of no further force and effect, and none of the parties thereto shall have any further rights or obligations thereunder.
Each Shareholder shall take, or cause to be taken, such other actions as may be necessary to effect the foregoing. Notwithstanding anything
to the contrary in this Agreement, the provisions of this Section 5 shall not apply to any of the agreements set forth on
Exhibit B attached hereto, which agreements shall continue in full force and effect following the Closing.


 


6.      Repayment
of Indebtedness. Each Shareholder agrees to repay in full, at or prior to the Effective Time, any indebtedness owed by such Shareholder
to any Group Company. Without limiting any other rights of any Group Company, the parties to the BCA are hereby authorized to deduct any
such outstanding indebtedness from the Cash Consideration payable to such Shareholder.


 






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7.      Certain
Tax Matters.


 


(a)             The
Company Equityholders shall indemnify the Group Companies from, and hold them harmless against, any Indemnified Taxes. Any such indemnification
obligation shall be satisfied through an adjustment to the Stock Consideration as provided in Section 7(c).


 


(b)             The
indemnification obligation pursuant to this Section 7 shall be satisfied through the forfeiture of a number of shares of Parentco
Common Stock equal to the amount required to be indemnified divided by $10.10. To the extent that an indemnification obligation
pursuant to this Section 7 has been determined prior to Closing, an adjustment to the Stock Consideration shall be made as
of the Closing to reflect such forfeiture, without prejudice to the Group Companies’ rights to further indemnification pursuant
to this Section 7 with respect to additional Indemnified Taxes in excess of such amount. Any indemnification obligation pursuant
to this Section 7 that is determined after the Closing shall be made within five Business Days of the determination of the
amount of any such Indemnified Taxes. Parentco shall take such actions as are necessary to cancel Parentco Common Stock, as contemplated
by this Section 7, and the Company Equityholders shall surrender any stock certificates and provide any other documents as
Parentco may reasonably request to evidence or acknowledge any such decrease in Parentco Common Stock. Any decrease of Parentco Common
Stock pursuant to this Section 7 shall be allocated among the Company Equityholders in the same proportion as the Stock Consideration
was allocated at Closing or as the Company Equityholders may otherwise agree in writing.


 


(c)            “Indemnified
Taxes” shall mean any corporate income or similar Taxes imposed on a Group Company for a period ending on or before the Closing
Date as a result of such Group Company’s failure to qualify as a S corporation or a qualified subchapter S subsidiary under Section 1361
of the Code, as applicable.


 


8.      Termination.
This Agreement and the obligations of the Shareholders under this Agreement shall automatically terminate upon the earliest of (a) the
Closing (provided that, notwithstanding the foregoing, the provisions of Section 4(d) , Section 5,
Section 7, and Section 9 shall survive the Closing); (b) the termination of the BCA in accordance with its
terms; and (c) the mutual agreement of the SPAC and Shareholders holding a majority in interest of the Shares held by all Shareholders.
Upon termination or expiration of this Agreement, no party shall have any further obligations or liabilities under this Agreement; provided,
however, such termination or expiration shall not relieve any party from liability for any willful breach of this Agreement occurring
prior to termination


 


9.      Miscellaneous.


 


(a)    Except
as otherwise provided herein or in any Transaction Document, all costs and expenses incurred in connection with this Agreement and the
transactions contemplated hereby shall be paid by the party incurring such costs and expenses, whether or not the transactions contemplated
hereby are consummated.


 


(b)    All
notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be deemed to have
been duly given upon receipt) by delivery in person, by telecopy or e-mail or by registered or certified mail (postage prepaid, return
receipt requested) to the respective parties at the following addresses (or at such other address for a party as shall be specified in
a notice given in accordance with this Section 9(b)):


 


If to the SPAC, to it at:


 


Tastemaker Acquisition Corp.


501 Madison Avenue, 5th
Floor


New York, NY 10019


Attention: Christopher Bradley


Email: cbradley@mistralequity.com


 






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with a copy (which shall not
constitute effective notice) to:


 


DLA Piper LLP (US)


1251 Avenue of the Americas


New York, New York 10020


Attention: Sidney Burke


Email: sidney.burke@dlapiper.com


 


If to a Shareholder, to such
Shareholder at:


 


Quality Gold, Inc.


500 Quality Blvd.


Fairfield, OH 45014


Attention: Michael J. Langhammer,
Chief Executive Officer


Email: mike@QGold.COM


 


with a copy (which shall not
constitute effective notice) to:


 


Frost Brown Todd LLC


9277 Centre Pointe Drive, Suite 300


West Chester, OH 45069


Attention: Patricia M. Plavko, Esq.


Email: pplavko@fbtlaw.com


 


(c)     If
any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of Law, or public policy,
all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal
substance of the Transactions is not affected in any manner materially adverse to any party. Upon such determination that any term or
other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement
so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the Transactions
be consummated as originally contemplated to the fullest extent possible.


 


(d)    This
Agreement and the other Transaction Documents constitute the entire agreement among the parties with respect to the subject matter hereof
and supersede all prior agreements and undertakings, both written and oral, among the parties, or any of them, with respect to the subject
matter hereof. This Agreement shall not be assigned (whether pursuant to a merger, by operation of Law or otherwise).


 


(e)    This
Agreement shall be binding upon and inure solely to the benefit of each party hereto, and nothing in this Agreement, express or implied,
is intended to or shall confer upon any other person any right, benefit or remedy of any nature whatsoever under or by reason of this
Agreement. No Shareholder shall be liable for the breach by any other Shareholder of this Agreement.


 






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(f)     This
Agreement shall be governed by, and construed in accordance with, the Laws of the State of Delaware applicable to contracts executed in
and to be performed in that state.


 


(g)    All
actions and proceedings arising out of or relating to this Agreement shall be heard and determined exclusively in any Delaware Chancery
Court, or if such court does not have subject matter jurisdiction, any state or federal court located in the State of Delaware. The parties
hereto hereby (a) submit to the exclusive jurisdiction of the Delaware Chancery Court for the purpose of any Action arising out of
or relating to this Agreement brought by any party hereto, and (b) irrevocably waive, and agree not to assert by way of motion, defense,
or otherwise, in any such Action, any claim that it is not subject personally to the jurisdiction of the above-named courts, that its
property is exempt or immune from attachment or execution, that the Action is brought in an inconvenient forum, that the venue of the
Action is improper, or that this Agreement or the Transactions may not be enforced in or by any of the above-named courts.


 


(h)    Each
of the parties hereto hereby waives to the fullest extent permitted by applicable Law any right it may have to a trial by jury with respect
to any litigation directly or indirectly arising out of, under or in connection with this Agreement or the transactions contemplated
hereby. Each of the parties hereto (a) certifies that no representative, agent or attorney of any other party has represented, expressly
or otherwise, that such other party would not, in the event of litigation, seek to enforce thE foregoing waiver and (b) acknowledges
that it and the other parties hereto have been induced to enter into this Agreement and the Transactions, as applicable, by, among other
things, the mutual waivers and certifications in this SECTION 9(h).


 


(i)     The
parties agree that irreparable damage would occur if any provision of this Agreement were not performed in accordance with the terms hereof,
and, accordingly, that the parties shall be entitled to an injunction or injunctions, specific performance, and other equitable relief
to prevent breaches of this Agreement or to enforce specifically the performance of the terms and provisions hereof in the Delaware Chancery
Court or, if that court does not have subject matter jurisdiction, any state or federal court located in the State of Delaware without
proof of actual damages or otherwise, in addition to any other remedy to which they are entitled at Law or in equity. Each of the parties
hereby further waives (a) any defense in any action for specific performance that a remedy at Law would be adequate and (b) any
requirement under any Law to post security or a bond as a prerequisite to obtaining equitable relief.


 


(j)     This
Agreement may be executed and delivered (including by facsimile or electronic transmission) in one or more counterparts, and by the different
parties hereto in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together
shall constitute one and the same agreement.


 






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(k)    Without
further consideration, each party shall use commercially reasonable efforts to execute and deliver or cause to be executed and delivered
such additional documents and instruments and take all such further action as may be reasonably necessary or desirable to consummate the
transactions contemplated by this Agreement.


 


(l)     This
Agreement shall not be effective or binding upon any Shareholder until such time as the BCA is executed by each of the parties thereto.


 


(m)   Nothing
contained in this Agreement shall be deemed to vest in the SPAC any direct or indirect ownership or incidence of ownership of or with
respect to any Shares. All rights, ownership and economic benefits of and relating to the Shares shall remain vested in and belong to
each respective Shareholder, and the SPAC shall not have any authority to direct such Shareholder in the voting or disposition of any
of the Shares, except as otherwise expressly provided herein.


 


(n)    Notwithstanding
the foregoing, the restrictions and covenants of the Shareholders hereunder shall not be binding, and shall have no effect, in any way
with respect to any director or officer of the Company or any of its subsidiaries in such Person’s capacity as such a director or
officer, nor shall any action taken by any such director or officer in his or her capacity as such be deemed a breach by any Shareholder
of this Agreement. Nothing herein will be construed to prohibit, limit or restrict any Shareholder from exercising his fiduciary duties
as an officer or director to the Company or its shareholders. Notwithstanding the foregoing, nothing herein shall be construed to limit
or restrict any obligations that a Shareholder may have as a director or officer of the Company or any of its subsidiaries pursuant to
the BCA.


 


(o)    The
parties hereto acknowledge and agree that the provisions of §6.03 (Claims Against Trust Account) of the BCA shall apply to this Agreement
and the parties hereto mutatis mutandis.


 


signature pages follow


 






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IN WITNESS WHEREOF, the parties have executed this Agreement as of
the date first written above.


 


	 	TASTEMAKER ACQUISITION CORP.
	 	 	 
	 	 	 
	 	By:	/s/ Christopher Bradley
	 	Name:	Christopher Bradley
	 	Title:	Chief Financial Officer



 






    


     


    

 


	SHAREHOLDERS:	 
	 	 
	 	 
	/s/ Michael J. Langhammer	 
	Michael J. Langhammer	 
	 	 
	 	 
	/s/ Jason A Langhammer	 
	Jason A. Langhammer	 
	 	 
	 	 
	Michael J. Langhammer Irrevocable Family Trust dated 12.30.2016	 
	 	 
	/s/ Michelle C. Langhammer	 
	Michelle C. Langhammer, Trustee	 
	 	 
	 	 
	Michelle C. Langhammer Irrevocable Trust Agreement dated June 26, 2020	 
	 	 
	/s/ Michael J. Langhammer	 
	Michael J. Langhammer, Trustee	 
	 	 
	 	 
	Jason A. Langhammer Irrevocable Family Trust dated 12.30.2016	 
	 	 
	/s/ Michael J. Langhammer	 
	Michael J. Langhammer, Trustee	 
	 	 
	 	 
	Langhammer Children Irrevocable Trust Agreement dated November 27, 2020	 
	 	 
	/s/ Michelle C. Langhammer	 
	Michelle C. Langhammer, Trustee	 
	 	 
	/s/ Michael Lambert	 
	North Side Bank & Trust Company, Trustee	 




 






    


     


    

 


Exhibit A


 


Non-Exclusive List of Terminated Contracts


 


None.


 






    


     


    

 


Exhibit B


 


Not Terminated Agreements


 


		1.	Lease Agreement for 500 Quality Blvd. and 530 Quality Blvd., dated April 1, 2022, by and
between QGC Landholdings, LLC and Quality Gold, Inc.



 


		2.	Non-Negotiable Promissory Note, dated April 18, 2022, by and between Quality Gold, Inc. and QGC Landholdings LLC.



 


		3.	Agreement, dated September 2, 2016, by and between Quality Gold, Inc. and Mehta & Associates