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# **2030 Census Social Media Toolkit**

Help us spread the word!Encourage others to provide feedback.**Deadline: November 15, 2022**

## 💻 About the 2030 Census

Planning for the 2030 Census is underway and we are listening to diverse voices - like yours. For the first time, the public can formally give input on planning and designing the next census.

Learn More

The U.S. Census Bureau conducts the decennial census—the once-a-decade population and housing count of everyone living in the United States—as mandated by **Article 1**, **Section 2** of the U.S. Constitution.

Every census takes years of planning and preparation and we are currently in the **Design Selection phase**of 2030 Census planning. This phase includes research, testing, and operational planning and design work to inform the selection of the 2030 Census operational design.

#### **Now Is the Time: Share Your Ideas With Us**

As announced in a Federal Register Notice posted **August 17, 2022**, everyone is encouraged to provide input. The 90-day response window closes **on November 15, 2022**.

Through the Federal Register Notice, the Census Bureau is looking for recommendations on: 
                  - Reaching and Motivating Everyone to Respond  —especially historically undercounted populations
                  - Technology
                  - New Data Sources 
                  - Contacting the Public
                  - Providing Public Support

#### **How to Provide Feedback**

This video shows you how to be part of the early planning of the 2030 Census to support an accurate count of your community in 2030. 

This is an opportunity for everyone to be a voice for their community and contribute to improvements for the 2030 Census.

Visit the new 2030 Census page to learn more and provide feedback.

Provide Feedback

## 📣 Social Media Toolkit  

Thank you for helping us spread the word about the 2020 Census count. Now we're asking partners and stakeholders to **help spread the word** about the 2030 Census Federal Register Notice and **encourage others to provide feedback**. Start with our content and resources below. Feel free to get creative and make them your own.

#### **How to Use This Toolkit**

                  - Choose  the type of asset you will use and the social media channel you plan to post on.
                  - Click the  download link  to save the asset sized for Twitter, Facebook, Instagram, and LinkedIn to your device. Right click to save on your computer. Tap and hold to save on a touch screen mobile device.
                  - Highlight  and  select  the text you want to use for your social media post and  copy  the text to your clipboard.
                  - Go to the social media channel you plan to post on,  paste  the copied text, and  add  the downloaded graphic or animation to your post.
                  - If posting on Instagram, make sure to  add the relevant link to your bio  so your followers can learn more.
                  - Remember to tag  @uscensusbureau  in your posts, use the hashtag  #2030Census , and link to  **Census.gov** .
                  - Like, share, and Retweet  the embedded Tweets below.
                  - Bookmark this page.  We will be updating it with new social media graphics, animations, and videos in the coming weeks.

**2030 Census: Planning**

**Sample Copy:** Planning for the 2030 Census is underway and we are listening to diverse voices – like yours. Your input will help design a better 2030 Census. Share your ideas with us! **https://www.census.gov/2030census**

**Download graphic for:**

Twitter or Facebook | Instagram | LinkedIn

**More Graphics for 2030 Census: Planning**

Twitter or Facebook | Instagram | LinkedIn

Twitter or Facebook | Instagram | LinkedIn

Twitter or Facebook | Instagram | LinkedIn

Twitter or Facebook | Instagram | LinkedIn

Twitter or Facebook | Instagram | LinkedIn

**2030 Census: Public Input**

**Sample Copy:**For the first time, you can formally give input on planning and designing the next census. The U.S. Census Bureau wants your feedback on: 

✅ Reaching and Motivating Everyone✅ Technology✅ New Data Sources✅ Contacting the Public✅ Providing Public Support

Your input will help design a better #2030Census: **https://www.census.gov/newsroom/press-releases/2022/designing-2030-census.html**

Twitter or Facebook | Instagram | LinkedIn

**Spanish 2030 Census: Planning**

Ya está en marcha la planificación del Censo del 2030 y estamos escuchando voces diversas, como la tuya. Tus comentarios ayudarán a diseñar un mejor Censo del 2030. ¡Comparte tus ideas con nosotros! **https://www.census.gov/newsroom/press-releases/2022/designing-2030-census/designing-2030-census-spanish.html**

Twitter or Facebook | Instagram | LinkedIn

Twitter or Facebook | Instagram | LinkedIn

**Spanish 2030 Census: Public Input**

Por primera vez, tú puedes dar tu opinión formalmente sobre la planificación y el diseño del próximo censo. La Oficina del Censo de los EE. UU. quiere tus comentarios sobre lo siguiente: 

✅ Alcanzar y motivar a todos✅ Tecnología✅ Nuevas fuentes de datos✅ Proporcionar apoyo público✅ Contacto con el público 

Tu aporte ayudará a diseñar un mejor Censo 2030: **https://www.census.gov/newsroom/press-releases/2022/designing-2030-census/designing-2030-census-spanish.html****** 

Twitter or Facebook | Instagram | LinkedIn

> 
Planning for the #2030Census is underway and we are listening to diverse voices – like yours.Your input will help design a better 2030 Census. Share your ideas with us! Visit: https://t.co/i8Lby49P9w#CensusDatapic.twitter.com/yXyG6K9PEn
— U.S. Census Bureau (@uscensusbureau) August 17, 2022

> 
For the 1st time, you can give input on designing the next census. Provide feedback on:✅ Reaching and Motivating Everyone✅ Technology✅ New Data Sources✅ Contacting the Public✅ Providing Public SupportHelp design a better #2030Census: https://t.co/pOKoxfTJnIpic.twitter.com/RFlde7oBlk
— U.S. Census Bureau (@uscensusbureau) August 17, 2022

> 
Ya está en marcha la planificación del Censo del 2030 y estamos escuchando voces diversas, como la tuya. Tus comentarios ayudarán a diseñar un mejor Censo del 2030. ¡Comparte tus ideas con nosotros! https://t.co/a6NWVUMtMLpic.twitter.com/kb3OgGgwrh
— U.S. Census Bureau (@uscensusbureau) August 17, 2022

> 
Queremos tus comentarios sobre lo siguiente:✅ Cómo comunicarse con todas las personas y motivarlas✅ Tecnología✅ Nuevas fuentes de datos✅ Cómo nos ponemos en contacto con el público✅ Cómo proporcionar apoyo al públicoPara más información: https://t.co/5hHhFsjjFlpic.twitter.com/6jQ91HxVy6
— U.S. Census Bureau (@uscensusbureau) August 17, 2022

## 📋 Resources

                  - Overview:  2030 Census Page
                  - Video:  How Can I Help the Census Bureau Improve the 2030 Census Design?
                  - Tip Sheet:  Census Bureau Invites Public Input on Designing 2030 Census 
                  - Spanish Tip Sheet:  Oficina del Censo invita a opinar sobre el diseño del Censo del 2030

> 
In his new blog, Director Robert Santos shares why input from the public is important for planning the #2030Census.Read more and learn how you can submit your ideas. https://t.co/6orrBdVlmTpic.twitter.com/gXJTr4JMOh
— U.S. Census Bureau (@uscensusbureau) September 7, 2022

                  - Director's Blog:  We Welcome Your Ideas for a Better 2030 Census!
                  - For the Media:  2030 Census Press Kit
                  - Fact Sheet:  Your Input Will Help Design a Better 2030 Census
                  - Decennial Census by Decade:  2030 Census
                  - Road to the 2030 Census:  Preliminary Timeline

#### **2020 Census Resources**

                  - **2020 Census Results**
                  - **2020 Post-Enumeration Survey**
                  - **2020 Census Data Quality**
                  - **2020 Demographic Analysis**
                  - **2020 Census Data Products: Next Steps for Data Releases**
                  - **Plans for Producing Detailed Racial, Ethnic and Tribal Data from the 2020 Census**

### 🎯 **Audiences**

**Thank you for helping us spread the word and thank you for encouraging others in your network to share their ideas.**

Each census takes years of planning and preparation. It’s critical that everyone's ideas are heard now as we lay the groundwork for the 2030 Census. 

Partners and stakeholders can use this section to customize audience-specific messages. Below you will find key messages to work with and questions to ask several audiences.

#### **Academics and Survey Researchers**

                  - Your comments and recommendations are key for planning and designing the next census.  As announced in a Federal Register Notice posted August 17, 2022, everyone is encouraged to  provide input now  through  November 15, 2022 . The Census Bureau will use this input to inform decisions on the 2030 Census operational design.
                  - Help spread the word and encourage others in your network to share their ideas.  
                  - The Census Bureau is doing a deep dive on  **2020 Census Data Quality** . This involves evaluating  operational quality metrics , analyzing the results of the  **2020 Demographic Analysis**  and  **Post-Enumeration Survey** , thoroughly reviewing census operations, and asking outside experts to independently review our work.
                  - 2030 Census planning is underway.  The Census Bureau is currently in the  Design Selection Phase . This phase includes research, testing, and operational planning and design work to inform the selection of the 2030 Census operational design—the big picture plan for conducting the census. They expect to decide on the initial 2030 Census operational design in 2024. 
                  - The  Final Planning Phase  is scheduled to start in 2025. After the initial operational design is developed, the Census Bureau will continue to develop their detailed operational plans and conduct tests as needed to ensure the census produces quality, useful information for the nation.

Sign Up for 2030 Updates

Here are some questions to think about when providing feedback:
                  - What additional data sources (administrative records or other data sources) and methods for using them could increase census operational efficiency and effectiveness and improve data quality?
                  - What tools and messages should the Census Bureau use to invite people to respond to the census, especially historically undercounted populations? 
                  - How could the Census Bureau tailor messages to maximize the number of households responding on their own
                  - How often should the Census Bureau reach out to each household?

Provide Feedback

----

#### **Media**

                  - Your comments and recommendations are key for planning and designing the next census.  As announced in a Federal Register Notice posted August 17, 2022, everyone is encouraged to  provide input now  through  November 15, 2022 . The Census Bureau will use this input to inform decisions on the 2030 Census operational design.
                  - The Census Bureau will consider and share your input.  They will summarize and share the input we receive publicly. They will also give your ideas careful consideration as they research, test, and plan the 2030 Census operational design.
                  - The  Census Bureau will continue discussing census topics.  They will continue working with federal statistical agencies and other stakeholders on topics that could affect what the census asks about, such as race, ethnicity, and new topics such as sexual orientation and gender identity.

Sign Up for 2030 Updates
                  - The Census Bureau is doing a deep dive on  **2020 Census Data Quality** . This involves evaluating  operational quality metrics , analyzing the results of the  **2020 Demographic Analysis**  and  **Post-Enumeration Survey** , thoroughly reviewing census operations, and asking outside experts to independently review our work.
                  - Planning for the 2030 Census is underway.  The  Early Planning Phase  began in October 2018. This phase builds the foundation for the 2030 Census. For 3 years, the Census Bureau leveraged the 2020 Census operation to assess potential enhancements for the next decennial count.
                  - The Census Bureau is currently in the  Design Selection Phase . This phase includes research, testing, and operational planning and design work to inform the selection of the 2030 Census operational design—the big picture plan for conducting the census. They expect to decide on the initial 2030 Census operational design in 2024. 
                  - The  Final Planning Phase  is scheduled to start in 2025. After the initial operational design is developed, the Census Bureau will continue to develop their detailed operational plans and conduct tests as needed to ensure the census produces quality, useful information for the nation.

Road to the 2030 Census

#### **General Public**

                  - Your comments and recommendations are key for planning and designing the next census.  As announced in a Federal Register Notice posted August 17, 2022, everyone is encouraged to  provide input now  through  November 15, 2022 . Tell the Census Bureau about your experience with the 2020 Census. They will use this input to inform decisions on the 2030 Census operational design.

Here are some questions to think about when providing feedback:
                  - How can the Census Bureau more effectively reach everyone, especially historically undercounted populations such as the Hispanic or Latino population, the Black or African American population, the American Indian or Alaska Native population living on a reservation, people who reported being of Some Other Race, and young children?
                  - What are your needs when responding to the census?
                  - How can the Census Bureau support you as you respond online, by phone, by mail, in English, or in another language?
                  - How can the Census Bureau more effectively reach increasingly mobile populations, and people living in informal, complex living arrangements?

Provide Feedback

----

#### **Website Users**

                  - Your comments and recommendations are key for planning and designing the next census.  As announced in a Federal Register Notice posted August 17, 2022, everyone is encouraged to  provide input now  through  November 15, 2022 . The Census Bureau will use this input to inform decisions on the 2030 Census operational design.
                  - Planning for the 2030 Census is underway.  The  Early Planning Phase  began in October 2018. This phase builds the foundation for the 2030 Census. For 3 years, the Census Bureau leveraged the 2020 Census operation to assess potential enhancements for the next decennial count.
                  - The Census Bureau is currently in the  Design Selection Phase . This phase includes research, testing, and operational planning and design work to inform the selection of the 2030 Census operational design—the big picture plan for conducting the census. They expect to decide on the initial 2030 Census operational design in 2024. 
                  - The  Final Planning Phase  is scheduled to start in 2025. After the initial operational design is developed, the Census Bureau will continue to develop their detailed operational plans and conduct tests as needed to ensure the census produces quality, useful information for the nation.

Here are some questions to think about when providing feedback:
                  - What technology could further enhance the Census Bureau's efforts to increase self-response and facilitate their work to collect data in person, when necessary?
                  - What technology could make responding to the census more user-friendly?
                  - How can the Census Bureau increase access for people with disabilities?
                  - What tools and messages should the Census Bureau use to invite people to respond to the Census - especially historically undercounted populations?

Provide Feedback

----

#### **Social Media Followers**

                  - Your comments and recommendations are key for planning and designing the next census.  As announced in a Federal Register Notice posted August 17, 2022, everyone is encouraged to  provide input now  through  November 15, 2022 . The Census Bureau will use this input to inform decisions on the 2030 Census operational design.
                  - The Census Bureau plans to  leverage innovative technology  to meet the public’s needs on social media platforms. 
                  - The  Trust & Safety Team  will continue to  fight rumors, misinformation, and disinformation  about the Census Bureau. 
                  - The Census Bureau’s social media  accounts are  your source of factual information and real time updates  on 2030 planning and timelines.  

Sign Up for 2030 Updates

## 💬 Follow Us!

Thank you for using our social media toolkit! Please use the links below to follow the Census Bureau on social media and sign up for 2030 Census email updates.

#### **U.S. Census Bureau Official Social Media Accounts**

#### **Facebook – @uscensusbureau**

#### **Twitter – @uscensusbureau**

#### **Twitter - @censusdirector**

#### **LinkedIn - U.S. Census Bureau**

#### **Instagram – @uscensusbureau**

#### **YouTube - U.S. Census Bureau**

#### **Sign Up for 2030 Census Email Updates**