Exhibit
10.2


 


LOCK-UP
AGREEMENT


 


[         ]


 


My
Size Inc.


Hayarden
4, Airport City


 


Ladies
and Gentlemen:


 


The
undersigned signatory of this lock-up agreement (this “Lock-Up Agreement”) understands that My Size Inc., a Delaware
corporation (“My Size”) has entered into a Share Purchase Agreement, dated [        ] (as the same may
be amended from time to time, the “Share Purchase Agreement”) with Borja Cembrero Saralegui, Spanish citizen, passport
No. PAO676975 (“Borja”), Aritz Torre Gracia, Spanish Citizen, passport No. AAG946867 (“Aritz”),
Whitehole S.L., a company incorporated under the laws of Spain, registration number B95482402 (“Whitehole”) Twinbel
S.L., a company incorporated under the laws of Spain, registration number B48270748 (“Twinbel”) and EGI Acceleration
S.L., a company incorporated under the laws of Spain, registration number B67398719 (“EGI”) (each a “Seller”
and collectively the “Sellers”) which provides, among other things, for the acquisition of Naiz Bespoke Technologies
S.L., a limited liability company, incorporated under the laws of Spain, registration number B75171066 (“Naiz”) in
exchange, inter alia, for shares of common stock of My Size (“My Size Common Stock”) upon the terms and subject
to the conditions set forth in the Share Purchase Agreement. Capitalized terms used but not otherwise defined herein shall have the respective
meanings ascribed to such terms in the Share Purchase Agreement.


 


1.
As a material inducement to each of the Parties having entered into the Share Purchase Agreement, and for other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the undersigned hereby irrevocably agrees that, subject to the exceptions
set forth herein, without the prior written consent of My Size, the undersigned will not:


 


		(a)	until
                                            the earlier of 6 months after the issuance of any Equity Consideration each such case, a
                                            “Restricted Period” as applicable:



 


		i.	offer,
                                            pledge, sell, contract to sell, sell any option, warrant or contract to purchase, purchase
                                            any option, warrant or contract to sell, grant any option, right or warrant to purchase,
                                            or otherwise transfer or dispose of, directly or indirectly, any shares of My Size Common
                                            Stock or any securities convertible into or exercisable or exchangeable for My Size Common
                                            Stock in each case, that are currently or hereafter owned of record or beneficially (including
                                            holding as a custodian) by the undersigned (collectively, the “Undersigned’s
                                            Shares”), or publicly disclose the intention to make any such offer, sale, pledge,
                                            grant, transfer or disposition; or



 


		ii.	enter
                                            into any swap, short sale, hedge or other agreement that transfers, in whole or in part,
                                            any of the economic consequences of ownership of the Undersigned’s Shares regardless
                                            of whether any such transaction described in clause (i) above or this clause (ii) is to be
                                            settled by delivery of My Size Common Stock or such other securities, in cash or otherwise.



 




    	 



     


    

 


		(b)	during
                                            the 3-month period following a Restricted Period, on any given trading day, sell, dispose
                                            or otherwise transfer shares of My Size Common Stock which represent more than the average
                                            daily trading volume of My Size Common Stock for the rolling 30 trading day period prior
                                            to the date on which the undersigned executes a trade of My Size Common Stock without the
                                            prior written consent of My Size (which My Size shall be permitted to withhold at its sole
                                            discretion).



 


2.
The restrictions and obligations contemplated by this Lock-Up Agreement shall not apply to:


 


	 	(a) 	transfers of the Undersigned’s Shares:




 


	 	(i)	if the undersigned is a natural person, (A) to any person
related to the undersigned by blood or adoption who is an immediate family member of the undersigned, or by marriage or domestic partnership
(a “Family Member”), or to a trust formed for the benefit of the undersigned or any of the undersigned’s Family
Members, (B) to the undersigned’s estate, following the death of the undersigned, by will, intestacy or other operation of law,
(C) as a bona fide gift to a charitable organization, (D) by operation of law pursuant to a qualified domestic order or in connection
with a divorce settlement or (E) to any partnership, corporation or limited liability company which is controlled by the undersigned
and/or by any such Family Member(s);




 


	 	(ii)	if the undersigned is a corporation, partnership or other
business entity, (A) to another corporation, partnership or other business entity that is an affiliate (as defined under Rule 12b-2
of the Exchange Act) of the undersigned, including investment funds or other entities under common control or management with the undersigned,
(B) as a distribution or dividend to equity holders (including, without limitation, general or limited partners and members) of the undersigned
(including upon the liquidation and dissolution of the undersigned pursuant to a plan of liquidation approved by the undersigned’s
equity holders) or (C) as a bona fide gift to a charitable organization; or




 


	 	(iii)	if the undersigned is a trust, to any grantors or beneficiaries
of the trust;




 


provided
that, in the case of any transfer or distribution pursuant to this clause (a), such transfer is not for value and each donee,
heir, beneficiary or other transferee or distributee shall sign and deliver to My Size a lock-up agreement in the form of this Lock-Up
Agreement with respect to the shares of My Size Common Stock or such other securities that have been so transferred or distributed;


 


(b)
transfers or distributions pursuant to a bona fide third party tender offer, merger, consolidation or other similar transaction made
to all holders of My Size Common Stock involving a change of control of My Size (including entering into any lock-up, voting or similar
agreement pursuant to which the undersigned may agree to transfer, sell, tender or otherwise dispose of shares of My Size Common Stock
(or any security convertible into or exercisable for My Size Common Stock), or vote any shares of My Size Common Stock in favor of any
such transaction or taking any other action in connection with any such transaction) that has been approved by the Board of Directors
of My Size, provided that the restrictions set forth in this Lock-Up Agreement shall continue to apply to the Undersigned’s Shares
should such tender offer, merger, consolidation or other transaction not be completed.


 




    	2



     


    

 


3.
Any attempted transfer in violation of this Lock-Up Agreement will be of no effect and null and void, regardless of whether the
purported transferee has any actual or constructive knowledge of the transfer restrictions set forth in this Lock-Up Agreement, and
will not be recorded on the share register of My Size. In furtherance of the foregoing, the undersigned agrees that My Size and any
duly appointed transfer agent for the registration or transfer of the securities described herein are hereby authorized to decline
to make any transfer of securities if such transfer would constitute a violation or breach of this Lock-Up Agreement. In addition to
any other legend, My Size may cause the legend set forth below, or a legend substantially equivalent thereto, to be placed upon any
certificate(s) or other documents, ledgers or instruments evidencing the undersigned’s ownership of My Size Common
Stock:


 


THE
SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO AND MAY ONLY BE TRANSFERRED IN COMPLIANCE WITH A LOCK-UP AGREEMENT, A COPY OF WHICH
IS ON FILE AT THE PRINCIPAL OFFICE OF THE COMPANY.


 


4. The
restrictions set forth in this Lock-Up Agreement shall be in addition to all other restrictions on transfer imposed by applicable United
States and state securities laws, rules and regulations.


 


5. The
undersigned hereby represents and warrants that the undersigned has full power and authority to enter into this Lock-Up Agreement. All
authority herein conferred or agreed to be conferred and any obligations of the undersigned shall be binding upon the successors, assigns,
heirs or personal representatives of the undersigned.


 


6. Any
and all remedies herein expressly conferred upon My Size will be deemed cumulative with and not exclusive of any other remedy conferred
hereby, or by law or equity, and the exercise by My Size of any one remedy will not preclude the exercise of any other remedy. The undersigned
agrees that irreparable damage would occur to My Size in the event that any provision of this Lock-Up Agreement were not performed in
accordance with its specific terms or were otherwise breached. It is accordingly agreed that My Size shall be entitled to an injunction
or injunctions to prevent breaches of this Lock-Up Agreement and to enforce specifically the terms and provisions hereof in any court
of the United States or any state having jurisdiction, this being in addition to any other remedy to which My Size is entitled at law
or in equity, and the undersigned waives any bond, surety or other security that might be required of My Size with respect thereto.


 


7. This
Lock-Up Agreement and any claim, controversy or dispute arising under or related to this Lock-Up Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware, without regard to the conflict of laws principles thereof.


 


8. This
Lock-Up Agreement may be executed in several counterparts, each of which shall be deemed an original and all of which shall constitute
one and the same instrument. The exchange of a fully executed Lock-Up Agreement (in counterparts or otherwise) by My Size and the undersigned
by facsimile or electronic transmission in pdf format shall be sufficient to bind such parties to the terms and conditions of this Lock-Up
Agreement.


 


(Signature
Page Follows)


 




    	3



     


    

 


	 	Very
    truly yours,
	 	 	 
	Print
    Name of Stockholder:	 	 
	 	 	 
	 	Signature
    (for individuals):
	 	 	         
	 	 	 
	 	Signature
    (for entities):
	 	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 


 


[Signature
Page to Lock-up Agreement]


 




    	4



     


    

 


Accepted
and Agreed by


My
Size Inc. 


 


	By	 	 
	Name:	 	 
	Title:	 	 


 




    	5