<PAGE>   1
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-Q


(MARK ONE)
[X[               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1998

                                       OR

[ ]               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

            For the transition period from ___________ to __________


                          Commission File No. 33-94724


                            JERRY'S FAMOUS DELI, INC.
             (Exact name of registrant as specified in its charter)


         California                                           95-3302338
(State or Other Jurisdiction of                           (I.R.S. Employer 
Incorporation or Organization)                            Identification No.)


        12711 Ventura Boulevard, Suite 400, Studio City, California 91604
                    (Address of Principal Executive Offices)


                                 (818) 766-8311
              (Registrant's Telephone Number, Including Area Code)

              (Former name, former address and former fiscal year,
                         if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
YES   [X]     NO   [ ]


                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date. As of July 17, 1998,
outstanding common shares totaled 15,144,664.



<PAGE>   2

                            JERRY'S FAMOUS DELI, INC.

                                      INDEX


<TABLE>
<CAPTION>
                                                                                           Page
                                                                                          Number
<S>                                                                                       <C>
                         PART I - FINANCIAL INFORMATION


Item 1.  Consolidated Financial Statements

         Consolidated Balance Sheets as of June 30, 1998 and December 31, 1997 .........     2

         Consolidated Statements of Operations for the Three Months and Six Months Ended
         June 30, 1998 and June 30, 1997 ...............................................     3

         Consolidated Statements of Cash Flows for the Six Months Ended
         June 30, 1998 and June 30, 1997 ...............................................     4

         Notes to Consolidated Financial Statements ....................................     5


Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

         Results of Operations .........................................................     9

         Liquidity and Capital Resources ...............................................    10


Item 3.  Quantitative and Qualitative Disclosure About Market Risk .....................    11

                           PART II - OTHER INFORMATION

Items 1. through 6. ....................................................................    11


Signatures .............................................................................    12
</TABLE>



                                       1
<PAGE>   3

                            JERRY'S FAMOUS DELI, INC.
                           CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>
                                                                          JUNE 30,          DECEMBER 31,
                                                                            1998               1997
                                                                         -----------        -----------
<S>                                                                      <C>                <C>        
ASSETS

Current assets
   Cash and cash equivalents                                             $   754,509        $ 2,264,308
   Accounts receivable, net                                                  317,281            272,511
   Inventory                                                               1,054,151            525,200
   Prepaid expenses                                                          571,545          1,729,687
   Preopening costs                                                          249,023            105,318
   Deferred income taxes                                                     121,711             63,063
   Prepaid  income taxes                                                          --             24,605
                                                                         -----------        -----------
           Total current assets                                            3,068,220          4,984,692

Property and equipment, net                                               33,691,358         29,835,529

Organization costs                                                            85,650             92,143
Deferred income taxes                                                        725,983            725,983
Goodwill and covenants not to compete                                      9,965,818          1,757,342
Other assets                                                                 734,871            581,917
                                                                         -----------        -----------

           Total assets                                                  $48,271,900        $37,977,606
                                                                         ===========        ===========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities
   Accounts payable                                                      $ 3,826,398        $ 2,195,980
   Accrued expenses                                                        1,113,181          1,426,073
   Sales tax payable                                                         191,982            402,220
   Current portion of long-term debt                                       2,061,537            752,063
                                                                         -----------        -----------
            Total current liabilities                                      7,193,098          4,776,336

Long-term debt                                                            12,895,116          7,690,219
Deferred rent                                                                435,327            455,129
                                                                         -----------        -----------
           Total liabilities                                              20,523,541         12,921,684

Minority interest                                                            489,018            480,379

Shareholders' equity
   Preferred stock Series A, no par, 5,000,000 shares authorized,
      no shares issued or outstanding at June 30, 1998 or
      at December 31, 1997                                                        --                 -- 
   Common stock, no par value, 60,000,000 shares authorized,
      15,144,664 and 14,210,155 issued and outstanding at
      June 30, 1998 and December 31, 1997, respectively                   26,119,630         23,724,484
Equity                                                                     1,139,711            851,059
                                                                         -----------        -----------
           Total shareholders' equity                                     27,259,341         24,575,543
                                                                         -----------        -----------

           Total liabilities and shareholders' equity                    $48,271,900        $37,977,606
                                                                         ===========        ===========
</TABLE>



  The accompanying notes are an integral part of these consolidated financial
                                   statements



                                       2
<PAGE>   4

                            JERRY'S FAMOUS DELI, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                   THREE MONTHS ENDED JUNE 30,               SIX MONTHS ENDED JUNE 30,
                                                ---------------------------------         ---------------------------------
                                                    1998                 1997                 1998                 1997
                                                ------------         ------------         ------------         ------------
<S>                                             <C>                  <C>                  <C>                  <C>         
Revenues                                        $ 16,094,831         $ 13,026,122         $ 30,359,516         $ 27,837,878
Cost of sales                                      5,339,797            4,035,500            9,723,981            8,414,417
                                                ------------         ------------         ------------         ------------
      Gross profit                                10,755,034            8,990,622           20,635,535           19,423,461

Operating expenses
   Labor                                           5,226,873            4,735,456           10,379,460           10,254,322
   Occupancy and other                             2,162,817            1,679,070            4,221,115            3,479,206
Occupancy - related party                            256,535              160,434              417,053              338,658
General and administrative expenses                1,454,811            1,091,232            2,551,465            2,293,921
Depreciation and amortization expenses             1,117,681              905,383            2,085,502            1,863,007
                                                ------------         ------------         ------------         ------------
               Total expenses                     10,218,717            8,571,575           19,654,595           18,229,114
                                                ------------         ------------         ------------         ------------

      Income from operations                         536,317              419,047              980,940            1,194,347

Other income (expense)
   Interest income                                    18,477                9,040               35,559               40,900
   Interest expense                                 (370,156)            (151,877)            (562,728)            (305,618)
   Other income (expense), net                           287               (1,776)                 287               (1,361)
                                                ------------         ------------         ------------         ------------
      Income before provision for income
         taxes and minority interest                 184,925              274,434              454,058              928,268

Provision for income taxes                            50,091               75,800              108,474              276,000
Minority interest                                     26,430               44,771               52,302               91,921
                                                ------------         ------------         ------------         ------------


      Net income                                $    108,404         $    153,863         $    293,282         $    560,347
                                                ============         ============         ============         ============


Net income per share:
   Basic                                        $       0.01         $       0.01         $       0.02         $       0.04
                                                ============         ============         ============         ============

   Diluted                                      $       0.01         $       0.01         $       0.02         $       0.04
                                                ============         ============         ============         ============


Weighted average shares
   outstanding - Basic                            15,144,664           14,019,468           15,144,664           14,019,468
                                                ============         ============         ============         ============

Weighted average shares
   outstanding - Diluted                          15,212,901           14,059,408           15,246,076           14,076,184
                                                ============         ============         ============         ============
</TABLE>



  The accompanying notes are an integral part of these consolidated financial
                                   statements



                                       3
<PAGE>   5

                           JERRY'S FAMOUS DELI, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>
                                                                              SIX MONTHS ENDED JUNE 30,
                                                                          ---------------------------------
                                                                              1998                 1997
                                                                          ------------         ------------
<S>                                                                       <C>                  <C>         
Cash flows from operating activities:
   Net income                                                             $    293,282         $    560,347
                                                                          ------------         ------------
   Adjustments to reconcile net income to net cash provided by
      operating activities
      Depreciation and amortization                                          2,085,502            1,863,007
      Gain on sale of assets                                                        --               (2,756)
      Minority interest                                                         52,302               91,921
      Deferred income taxes                                                    (58,648)              (7,850)
      Deferred income                                                               --               41,668
      Changes in assets and liabilities
         Accounts receivable                                                   (44,770)             (58,730)
         Inventory                                                            (120,150)              43,819
         Prepaid expenses                                                    1,158,142             (551,829)
         Prepaid income taxes                                                   24,605                   --
         Preopening costs                                                     (222,693)             (15,191)
         Other assets                                                         (130,719)             (47,818)
         Accounts payable                                                    1,630,418           (1,704,651)
         Accrued expenses                                                     (312,892)              25,674
         Sales tax payable                                                    (210,238)            (241,905)
         Deferred credits                                                           --               20,752
                                                                          ------------         ------------
            Total adjustments                                                3,850,859             (543,889)
                                                                          ------------         ------------
            Net cash provided by operating activities                        4,144,141               16,458
                                                                          ------------         ------------
Cash flows from investing activities:
   Purchase of Epicure Market                                               (8,504,323)                  --
   Acquisition of restaurant                                                (1,760,000)                  --
   Additions to equipment                                                     (404,950)            (767,946)
   Additions to improvements - land, building and leasehold                   (346,692)            (482,871)
   Additions to construction-in-progress                                    (1,107,251)          (1,954,661)
   Proceeds from sale of fixed assets                                               --                7,000
                                                                          ------------         ------------
            Net cash used in investing activities                          (12,123,216)          (3,198,478)
                                                                          ------------         ------------
Cash flows from financing activities:
   Borrowings on credit facilities                                           6,965,000                   --
   Payments on long-term debt                                                 (450,631)            (289,370)
   Capital lease payments                                                           --              (13,612)
   Dividends paid to minority shareholders                                     (45,093)             (46,851)
   Proceeds from exercise of 65,000 warrants, net of related costs                  --               57,048
   Purchase of Company's common stock                                               --             (103,203)
                                                                          ------------         ------------
            Net cash provided by (used in) financing activities              6,469,276             (395,988)
                                                                          ------------         ------------
            Net decrease in cash and cash equivalents                       (1,509,799)          (3,578,008)

Cash and cash equivalents, beginning of period                               2,264,308            4,145,265
                                                                          ------------         ------------
Cash and cash equivalents, end of period                                  $    754,509         $    567,257
                                                                          ============         ============
</TABLE>



  The accompanying notes are an integral part of these consolidated financial
                                   statements



                                       4
<PAGE>   6

                            JERRY'S FAMOUS DELI, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.   BASIS OF PRESENTATION AND ORGANIZATION:

Basis of Presentation

         The accompanying consolidated financial statements of Jerry's Famous
Deli, Incorporated and its subsidiaries ("the Company") for the three and six
months ended June 30, 1998 and June 30, 1997 have been prepared in accordance
with generally accepted accounting principles and with the instructions to Form
10-Q and Article 10 of Regulation S-X. These financial statements have not been
audited by independent accountants, but include all adjustments (consisting of
normal recurring adjustments) which are, in Management's opinion, necessary for
a fair presentation of the financial condition, results of operations and cash
flows for such periods. However, these results are not necessarily indicative of
results for any other interim period or for the full year. The December 31, 1997
balance sheet is derived from the audited financial statements included in the
Company's December 31, 1997 Form 10-K.

         Certain information and footnote disclosures normally included in
financial statements in accordance with generally accepted accounting principles
have been omitted pursuant to requirements of the Securities and Exchange
Commission. Management believes that the disclosures included in the
accompanying interim financial statements and footnotes are adequate to make the
information not misleading, but should be read in conjunction with the
consolidated financial statements and notes thereto included in the Company's
Form 10-K for the preceding fiscal year.

Organization

         The accompanying consolidated financial statements consist of Jerry's
Famous Deli, Incorporated ("JFD--Inc."), a California corporation, JFD-Encino
("JFD--Encino"), a California limited partnership and National Deli Corporation,
("NDC"), a Florida corporation and wholly-owned subsidiary of JFD, Inc.
JFD--Inc. and JFD--Encino operate family oriented, full-service restaurants. NDC
operates the Epicure Market ("Epicure"), a specialty gourmet food store located
in Miami Beach, Florida, which was acquired on April 1, 1998. These entities are
collectively referred to as "Jerry's Famous Deli, Inc." or the "Company."

         JFD--Inc. and JFD--Encino include the operations of the Southern
California restaurants located in Studio City, Encino, Marina del Rey, West
Hollywood, Pasadena, Westwood, Sherman Oaks, Woodland Hills, Costa Mesa and
Rascal House, which is located in Florida.

         On July 1, 1998, the Company opened its eleventh restaurant, a second
Rascal House, in Boca Raton, Florida.


2.   SUPPLEMENTAL CASH FLOW INFORMATION

<TABLE>
<CAPTION>
                                                                                     Six Months Ended June 30,
                                                                                       1998              1997
                                                                                    ----------        ----------
<S>                                                                                 <C>               <C>       
Supplemental cash flow information:
   Cash paid for:
         Interest ..........................................................        $  588,000        $  307,000
         Income taxes ......................................................        $  236,000        $  233,000

Supplemental information on noncash investing and financing activities:
         Common Stock issued in purchase of market .........................        $2,395,147        $       --
         Preferred stock converted into common stock .......................        $       --        $9,153,000
         Write-off of fully depreciated capital leases,
            equipment, and leasehold improvements ..........................        $       --        $  169,000
         Issuance of 200,000 unregistered common shares in
            connection with a consulting agreement .........................        $       --        $  750,000
</TABLE>



                                       5
<PAGE>   7

3.   NET INCOME PER SHARE

         In February 1997, the Financial Accounting Standards Board (the "FASB")
issued Statement of Financial Accounting Standard ("SFAS") No. 128, "Earnings
Per Share." SFAS No. 128 supersedes and simplifies the previous computational
guidelines under Accounting Principles Board Opinion ("APB") No. 15, "Earnings
Per Share." Among other changes, SFAS No. 128 eliminates the presentation of
primary earnings per share ("EPS") and replaces it with basic EPS for which
common stock equivalents are not considered in the computation. It also revises
the computation of diluted EPS.

         Basic net income per share is computed by dividing the net income
attributable to common shareholders by the weighted average number of common
shares outstanding during the period. Diluted net income per common share is
computed by dividing the net income attributable to common shareholders by the
weighted average number of common and common share equivalents outstanding
during the period. Common share equivalents included in the diluted computation
represent shares issuable upon assumed exercise of stock options using the
treasury stock method. Net income per share and weighted average shares
outstanding for all prior periods have been restated in accordance with SFAS No.
128.


4.   IMPACT OF RECENT ACCOUNTING PRONOUNCEMENTS

         Consistent with the restaurant industry, the Company defers its
restaurant preopening costs and amortizes them over a twelve-month period
following the opening of the respective restaurant. In April 1998, the American
Institute of Certified Public Accountants ("AICPA") issued Statement of Position
("SOP") 98-5 entitled "Reporting on the Costs of Start-Up Activities." The SOP
requires entities to expense as incurred all start-up and preopening costs that
are not otherwise capitalizable as long-lived assets. The SOP is effective for
fiscal years beginning after December 15, 1998, with earlier adoption
encouraged. Restatement of previously issued financial statements is not
permitted by the SOP, and entities are not required to report the pro forma
effects of the retroactive application of the new accounting standard. The
Company's adoption of the new accounting principle at January 1, 1999, will
involve the recognition of the cumulative effect of the change in accounting
principle required by the SOP as a one-time charge against earnings, net of any
related income tax effect, retroactive to that date. Net unamortized deferred
preopening costs were approximately $249,000 at June 30, 1998.


5.   UNAUDITED PRO FORMA FINANCIAL STATEMENTS

         On April 1, 1998, Jerry's Famous Deli, Inc. ("JFD") acquired certain
assets and the operations of the Epicure Market, Inc., a specialty gourmet food
market located in Miami Beach, Florida.

         The following table presents the unaudited Pro Forma Statement of
Operations as if the purchase of assets and operations of Epicure had occurred
as of January 1, 1998. This financial statement should be read in conjunction
with the Company's Form 10-K for the year ended December 31, 1997 and the
Company's Form 8-K and Amended Form 8-K/A filed April 16, 1998 and April 23,
1998, respectively. In management's opinion, all adjustments necessary to
reflect the purchase of Epicure by JFD have been made. The amounts below
indicated in the JFD column represent the consolidated operations of JFD and
Epicure from April 1, 1998 to June 30, 1998. The Epicure column represents
activity for January 1, 1998 to March 31, 1998.

         The Unaudited Pro Forma Statement of Operations is not necessarily
indicative of what the actual results of operations of JFD and Epicure would
have been had the acquisition actually occurred as of January 1, 1998, nor do
they purport to represent the results of operations for future periods.



                                       6

<PAGE>   8
<TABLE>
<CAPTION>
                                                                         Six Months Ended June 30, 1998
                                                                         ------------------------------
                                                     JFD                   Epicure           Adjustments              Pro-Forma
                                                 ------------            ------------        ------------            ------------
                                                                       (in thousands, except per share data)
<S>                                              <C>                     <C>                 <C>                     <C>         
Revenues                                         $     30,360            $      4,146                  --            $     34,506
Cost of Goods Sold                                      9,724                   1,743                  --                  11,467
                                                 ------------            ------------        ------------            ------------
          Gross Profit                                 20,636                   2,403                  --                  23,039
Operating expenses                                     15,018                   1,312        $        (19)(a)              16,311
General and administrative expenses                     2,551                     315                 (55)(b)               2,811
Depreciation and amortization expenses                  2,086                      29                 105 (c)               2,220
                                                 ------------            ------------        ------------            ------------
          Total expenses                               19,655                   1,656                  31                  21,342
Income from operations                                    981                     747                 (31)                  1,697
Interest income                                            36                      17                  --                      53
Interest expense                                         (563)                     --                (170)(d)                (733)
Other income, net                                          --                      --                  --                      --
                                                 ------------            ------------        ------------            ------------
         Income before provision for
           income taxes and minority interest             454                     764                (201)                  1,017
Provision for income taxes                               (108)                     --                (191)(e)                (299)
Minority interest                                         (53)                     --                  --                     (53)
                                                 ------------            ------------        ------------            ------------
   Net income                                    $        293            $        764        $       (392)           $        665
                                                 ============            ============        ============            ============

   Pro forma net income per share - Basic        $       0.02                                                        $       0.04
                                                 ------------                                                        ------------
   Pro forma net income per share - Diluted      $       0.02                                                        $       0.04
                                                 ------------                                                        ------------
         Pro forma weighted average shares
           outstanding  - Basic                    15,144,644(f)                                                       15,144,664(g)
         Pro forma weighted average shares
           outstanding - Diluted                   15,246,076(f)                                                       15,246,076(g)
</TABLE>

         (a)      Compensation to the owners of Epicure and certain other
                  persons in the amount of $19,000 has been eliminated.
         (b)      Removal of former officer's consulting fees, elimination of
                  401(k) plan expenses and reduction of certain other expenses
                  related to Epicure of approximately $55,000.
         (c)      Includes amortization of goodwill of $71,762, amortization
                  expense of the covenants not to compete of $4,500, and
                  depreciation and amortization expense of the assets acquired
                  (property and equipment) of approximately $57,500.
                  Depreciation and amortization expense of approximately $29,000
                  taken by Epicure has been eliminated.
         (d)      Assumes utilization of lines of credit amounting to $6,965,000
                  occurred as of January 1, 1998, resulting in interest expense
                  of approximately $170,000.
         (e)      Assumes the provision for income taxes is based on a 34%
                  effective income tax rate based on adjusted Epicure income.
         (f)      Amount equals applicable outstanding shares as disclosed on
                  the Company's June 30, 1998 Form 10-Q.
         (g)      Includes 934,509 common shares issued in the purchase of
                  Epicure which are treated as outstanding for the entire six
                  months ended June 30, 1998.


6.   SUBSEQUENT EVENTS

         On July 1, 1998, the Company opened its eleventh restaurant, a Rascal
House, in Boca Raton, Florida.

         The Company is currently in negotiations for a new credit facility
with a bank. No assurance can be given that the Company will obtain the new
credit facility.



                                       7

<PAGE>   9
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS




GENERAL

         The following table presents for the three and six months ending June
30, 1998 and 1997, the Consolidated Statements of Operations of the Company
expressed as percentages of total revenue. The results of operations for the
first six months of 1998 are not necessarily indicative of the results to be
expected for the full year ending December 31, 1998.


<TABLE>
<CAPTION>
                                                         PERCENTAGE OF TOTAL REVENUE
                                                         ---------------------------
                                            THREE MONTHS ENDED JUNE 30,     SIX MONTHS ENDED JUNE 30,
                                            ---------------------------     -------------------------
                                               1998            1997            1998            1997
                                              ------          ------          ------          ------
<S>                                         <C>               <C>           <C>               <C>   
Revenues                                       100.0%          100.0%          100.0%          100.0%
Cost of sales
      Food                                      31.2            28.3            30.1            27.6
      Other                                      2.0             2.7             1.9             2.6
                                              ------          ------          ------          ------
Total cost of sales                             33.2            31.0            32.0            30.2
                                              ------          ------          ------          ------
Gross profit                                    66.8            69.0            68.0            69.8

Operating expenses
      Labor                                     32.5            36.4            34.2            36.8
      Occupancy and other                       15.0            14.1            15.3            13.7
                                              ------          ------          ------          ------
         Total operating expenses               47.5            50.5            49.5            50.5
General and administrative expenses              9.0             8.4             8.4             8.3
Depreciation and amortization expenses           7.0             6.9             6.9             6.7
                                              ------          ------          ------          ------
         Total expenses                         63.5            65.8            64.8            65.5
                                              ------          ------          ------          ------
Income from operations                           3.3             3.2             3.2             4.3

Interest income                                  0.1             0.1             0.1             0.1
Interest expense                                (2.3)           (1.2)           (1.8)           (1.1)
Other income, net                                0.0             0.0             0.0             0.0
                                              ------          ------          ------          ------
Income before provision for income
      taxes and minority interest                1.1             2.1             1.5             3.3

Provision for income taxes                       0.3             0.6             0.3             1.0
Minority interest                                0.1             0.3             0.2             0.3
                                              ------          ------          ------          ------
         Net income                              0.7%            1.2%            1.0%            2.0%
                                              ======          ======          ======          ======
</TABLE>



                                       8
<PAGE>   10

RESULTS OF OPERATIONS


Three Months Ended June 30, 1998 Compared to Three Months Ended June 30, 1997

         Revenues for the three months ended June 30, 1998 increased
approximately $3,069,000, or 23.6%, to approximately $16,095,000 for the 1998
quarter from approximately $13,026,000 for the 1997 quarter. The Epicure Market,
acquired on April 1, 1998, contributed revenues of approximately $3,550,000 for
the 1998 period. In addition, the Costa Mesa restaurant, which opened in August
1997, had revenues of approximately $825,000 for the 1998 period. The Rascal
House restaurant in Miami Beach, Florida, had decreased revenues of
approximately $49,000 for the 1998 period. Same store sales for the other eight
Southern California stores in operation since April 1, 1997 decreased
approximately $1,239,000, or 11.4% for the 1998 period. Management attributes a
portion of this decrease to the continuing adverse weather condition, causing
abnormally high rainfall, which lasted until the middle of the second quarter.
Also, the Company believes the negative publicity surrounding the cleanliness of
many Southern California eating establishments, which included one of the
Company's restaurants, has impacted its restaurants' sales. In addition,
management also attributes a portion of the revenue decrease to the reduction in
hours of operation from 24 hours a day in several locations beginning in the
fourth quarter of 1997, which are still in effect. Furthermore, significant road
construction adjacent to the Company's West Hollywood restaurant has caused an
estimated loss of sales of $90,000 for the months of May and June. To address
the above decreases, the Company believes additional marketing of its
restaurants and specific products, consistent with other casual dining and fast
food restaurants, will enhance same store sales.

         Cost of sales, as a percentage of revenues, increased 2.2 percentage
points to 33.2% for the 1998 quarter from 31.0% for the 1997 quarter. Total food
cost including Epicure increased 2.9 percentage points to 31.2% for 1998 from
28.3% for 1997. The majority of this increase is due to the differing margins
from the Company's core restaurants and the market, which typically has a higher
food cost as a component of sales. Without Epicure, food costs increased .2
percentage point to 28.5% in 1998 from 28.3% for the same 1997 quarter. The
Company was successful in limiting its food cost increase on the core products
as compared to the first quarter. Management is planning to take advantage of
volume purchasing discounts at its Florida locations, which now includes two
restaurants and Epicure. Furthermore, the Company will take advantage of
additional future reductions in food costs in Florida, as Epicure will also be
supplying certain food products to the two Florida restaurants.

         Operating expenses, which include all restaurant level operating costs,
including, but not limited to, labor, rent, laundry, maintenance, utilities and
repairs, as a percentage of revenues, decreased 3.0 percentage points to 47.5%
for the 1998 quarter from 50.5% for the 1997 quarter. Labor decreased 3.9
percentage points to 32.5% for 1998 from 36.4% for 1997. The decrease in labor
expense reflects the improved staff efficiencies in the five restaurants opened
in 1996 and one new restaurant in 1997, as predictable customer patterns have
developed. The decrease in hours of operation from 24 hours for several of the
restaurants also contributed to the decrease. Management believes the minimum
wage increase on March 1, 1998 in California to $5.75 from $5.15 an hour, which
affected approximately 33% of the employees in each California restaurant, did
not have a significant impact on labor costs. Offsetting the large decrease in
labor, was an increase in occupancy expenses of 0.9 percentage point to 15.0%
for 1998 from 14.1% for 1997. Most of the increase was due to the decline in
sales, as many of the Company's occupancy expenses are fixed costs. Also
contributing to the increase was a net increase of approximately $118,000 in
supplies expense, of which $135,000 relates to Epicure, which was offset by
decreases based on significant purchases incurred in the first quarter. Rent
expense also increased approximately $162,000, primarily as a result of Epicure,
which added $106,000, and the Costa Mesa restaurant, which contributed $52,000.

         General and administrative expenses, as a percentage of revenues,
increased 0.6 percentage point, to 9.0% for the 1998 quarter from 8.4% in the
1997 quarter. The net increase was predominantly due to Epicure and the Costa
Mesa restaurant, which contributed approximately $405,000 and $22,000,
respectively. The increase was offset by a decrease in management labor expense
in the 1998 quarter due to the reduction in salaries for three executive
officers in October 1997, and a change in the bonus calculation for those
officers, which resulted in a reduction of bonus, accounting for a decrease of
approximately $45,000. General and administrative expenses which relate
directly to restaurant operations, including insurance, employee benefits and
other expenses are expected to continue to increase as new restaurants are
opened and/or acquired.

         Depreciation and amortization expense, as a percentage of revenue,
increased 0.1 percentage point to 7.0% for 1998 from 6.9% for the 1997 quarter.
Depreciation expense increased approximately $190,000 for the 1998 quarter as
compared to the 1997 quarter, of which approximately $99,000 was due to the
Costa Mesa restaurant which opened in August 1997. In addition, Epicure
contributed approximately $60,000 to the increase. Amortization expense
increased 



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<PAGE>   11

approximately $23,000 for the 1998 quarter as compared to the 1997 quarter.
Amortization expense of approximately $81,000 relates directly to the Epicure
acquisition, and approximately $40,000 for the Costa Mesa restaurant preopening
expenses. These increases were offset by a decrease in amortization expense
incurred in 1997 related to preopening costs arising from the five restaurants
opened in 1996. Preopening costs for the Costa Mesa restaurant opened in August
1997 and the five restaurants opened in 1996 are or were amortized over the
twelve month period following their openings.

         The increase in interest expense of approximately $218,000 to
approximately $370,000 for the 1998 second quarter from approximately $152,000
for the same 1997 period, resulted primarily from approximately $180,000 in
interest expense on the credit facilities utilized in the purchase of Epicure on
April 1, 1998. The interest expense on the Rascal House mortgage also
contributed to the increase.


Six Months Ended June 30, 1998 Compared to Six Months Ended June 30, 1997

         Revenues increased approximately $2,522,000, or 9.1%, to approximately
$30,360,000 for the 1998 six-month period from approximately $27,838,000 for the
1997 six-month period. Epicure acquired on April 1, 1998, contributed revenues
of approximately $3,550,000 in 1998. The Costa Mesa restaurant, which opened in
August 1997, contributed revenues of approximately $1,782,000 to the 1998
period. The Rascal House restaurant in Miami Beach, Florida had increased
revenues of approximately $9,000, or .2% for the 1998 period. Revenues for the
same eight Southern California restaurants operated during both six-month
periods, decreased approximately $2,762,000, or 12.2%. Most of this decrease is
attributable to the reasons discussed in the quarter-to-quarter comparison.

         Cost of sales, as a percentage of revenues, increased 1.8 percentage
points, to 32.0% for the 1998 period from 30.2% for the 1997 period. As
discussed above, Epicure accounted for the majority of the increase. Without
Epicure, cost of sales increased 0.7 percentage point to 30.9% for the 1998
period as compared to 30.2% for the same 1997 period.

         Labor expense, as a percentage of revenues, decreased 2.6 percentage
points, to 34.2% in 1998 from 36.8% for 1997, primarily due to the same factors
as those discussed above with respect to the second quarter.

         General and administrative expenses, as a percentage of revenues,
increased .1 percentage point to 8.4% for 1998 from 8.3% for 1997 due to
increases in many general and administrative expenses at rates greater than the
growth of revenues. As new restaurants are opened and/or acquired, certain
general and administrative expenses, relating directly to restaurant operations
including insurance, employee benefits and others, are expected to increase.

         Depreciation and amortization expense, as a percentage of revenues,
increased .2 percentage point to 6.9% in 1998 from 6.7% in the 1997 period,
mostly due to the same factors as those discussed above with respect to the
second quarter.

         Income from operations, as a percentage of revenues, decreased 1.1
percentage points to 3.2% for 1998 from 4.3% for 1997. As discussed above in the
quarter to quarter comparison, most of this increase is due to increases in rent
and supplies.

         Interest expense as a percentage of revenues, increased approximately
0.7 percentage point to 1.8% for 1998 from 1.1% for 1997, primarily due to the
factors as discussed above with respect to the second quarter.


LIQUIDITY AND CAPITAL RESOURCES

         The Company's capital requirements are primarily for the development,
construction and equipping of new restaurants and specialty markets. Generally,
the Company seeks leased locations and extensively remodels the existing
building for each new restaurant. Based on historic experience, each new
restaurant requires between $2,000,000 and $3,000,000 for remodeling and
purchasing of equipment.

         The Company is continuing its current plans for expansion and recently
opened its eleventh restaurant, a second Rascal House, in Boca Raton, Florida,
on July 1, 1998. The Company is additionally seeking to acquire well established
deli-style restaurants in markets conducive to its customer base.



                                       10
<PAGE>   12

         The Company has utilized all lines of credit in the purchase of Epicure
and has completed renovating the newly opened Rascal House restaurant in Boca
Raton. The Company is currently in negotiations with a bank for a new credit
facility. There is no assurance that the Company will obtain the credit
facility. The Company used cash on hand and cash flows from operations to pay
for certain costs related to the acquisition of Epicure and purchase of the Boca
Raton facility, which reduced its cash position and resulted in an increase in
accounts payable compared to historical levels.

         Management believes that cash on hand, cash flows from operations and
future debt or equity financing will be sufficient to finance prospective
acquisitions and operation of the Company's existing restaurants. Management is
currently seeking new locations for development or acquisition of restaurants in
Chicago and Florida. In planning for future expansion and the resulting capital
needs of the Company, management is evaluating other sources of financing,
including equity and/or debt financing. Future growth is dependent upon the
Company obtaining additional capital.

         Statements made herein that are not historical facts are forward
looking statements and are subject to a number of risk factors, including the
public's acceptance of the Jerry's Famous Deli format in each new location,
consumer trends in the restaurant industry, competition from other restaurants,
the costs and delays experienced in the course of remodeling or building new
restaurants, the amount and rate of growth of administrative expenses associated
with building the infrastructure needed for future growth, the availability,
amount, type and cost of financing for the Company and general economic
conditions and other factors.


Item 3.     Quantitative and Qualitative Disclosure About Market Risk.

         Not applicable.



                           PART II - OTHER INFORMATION


Items 1. through 3.   Not applicable.

Item 4.  Submission of Matters to a Vote of Security Holders.

         On May 27, 1998, the Company held its Annual Meeting of Shareholders.
Shareholders voted upon the election of directors and upon the ratification of
Coopers & Lybrand, L.L.P., as the Company's independent public accountants for
the fiscal year ending December 31, 1998. Isaac Starkman, Guy Starkman, Jason
Starkman, Paul Gray, Stanley Schneider and Kenneth Abdalla, all of whom were
directors prior to the Annual Meeting and were nominated by management for
re-election, were re-elected at the meeting. The following votes were cast for
each nominees:

<TABLE>
<CAPTION>
                   Name                    For            Authority
                   ----                    ---             Withheld
                                                          ----------
<S>                                     <C>               <C>   
               Isaac Starkman           12,398,951            32,002
               Guy Starkman             12,396,941            34,012
               Jason Starkman           12,396,741            34,212
               Paul Gray                12,398,884            32,069
               Stanley Schneider        12,399,934            31,019
               Kenneth Abdalla          12,400,534            30,419
</TABLE>

         The following votes were cast for the ratification of Coopers &
Lybrand, L.L.P. (as of July 1, 1998, PricewaterhouseCoopers LLP), as the
Company's independent public accountants for the fiscal year ending December 31,
1998: For: 10,526,011; Against: 1,903,742; Abstain: 1,200.

        Shareholders who wish to submit proposals to be included in the
Company's proxy materials for the 1999 annual meeting may do so in accordance
with Securities and Exchange Commission Rule 14a-8. For those shareholder
proposals which are not submitted in accordance with Rule 14a-8, the Company's
management proxies may exercise their discretionary voting authority, without
any discussion of the proposal in the Company's proxy materials, for any
proposal which is received by the Company after March 16, 1999.

Items 5 and 6.  Not applicable.



                                       11
<PAGE>   13

                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                        JERRY'S FAMOUS DELI, INC.



Date:   August 11, 1998                 By:  /s/   Isaac Starkman
                                            ------------------------------------
                                            Isaac Starkman
                                            Chief Executive Officer and Chairman
                                            of the Board of Directors



                                        By:  /s/  Christina Sterling
                                            ------------------------------------
                                             Christina Sterling
                                             Chief Financial Officer



                                       12