SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB
                                   (Mark One)

           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2001

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                         Commission File Number 0-26676

                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
                     ---------------------------------------
        (Exact Name of Small Business Issuer as Specified in its Charter)

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<CAPTION>
<S>                                                                             <C>
                           Delaware                                             13-3835325
        --------------------------------------------                  --------------------------------------------
         (State or Other Jurisdiction of                      (I.R.S. Employer Identification No.)
          Incorporation or Organization)
</TABLE>

               1385 Broadway, Suite 814, New York, New York 10018
                    (Address of Principal Executive Offices)

                                 (212) 391-1111
              (Registrant's Telephone Number, Including Area Code)

                                       N/A
             --------------------------------------------------
              (Former Name, Former Address, and Former Fiscal Year,
                         if Changed Since Last Report)

         Check whether the Issuer (1) has filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months (or for such shorter period that registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days. Yes [X] No [ ]

                      APPLICABLE ONLY TO CORPORATE ISSUERS

         State the number of shares of each of the issuer's classes of common
equity outstanding as of the latest practicable date: Common Stock, $0.001 per
share: 3,005,000 shares outstanding as of August 10, 2001.
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES



                                TABLE OF CONTENTS

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<CAPTION>
       PART I.                   FINANCIAL INFORMATION                                                              Page Number
                                                                                                                         ------

       Item 1.          FINANCIAL STATEMENTS
<S>                               <C> <C>                                                                                      <C>
                        Consolidated Balance Sheets as of June 30, 2001 (unaudited)
                        and March 31, 2001                                                                                     2

                        Consolidated Statements of Operations (unaudited)
                        for the Three Months Ending June 30, 2001 and June 30, 2000                                            4

                        Consolidated Statements of Cash Flows (unaudited)
                        for the Three Months Ended June 30, 2001 and June 30, 2000                                             5

                        Notes to Financial Statements (unaudited)                                                              6

       Item 2.          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF  OPERATIONS                 9

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                                        1
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                     As of June 30, 2001 and March 31, 2001
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<CAPTION>



                                                                     June 30,     March 31,
                                                                       2001         2001
                                                               ----------------- -----------------
                                     ASSETS

   CURRENT ASSETS:
<S>                                                               <C>            <C>
  Cash and cash equivalents ...................................   $     3,210    $     7,516
  Accounts receivable .........................................       534,705        559,420
  Advances to supplier ........................................       890,661        890,661
  Prepaid expenses and other current assets ...................         5,689          5,689
  Investment in affiliates ....................................       528,000        528,000
                                                                  -----------    -----------

          Total current assets ................................     1,962,265      1,991,286
                                                                  -----------    -----------

FURNITURE, FIXTURES AND EQUIPMENT
  Furniture, fixtures and equipment ...........................        72,789         72,789
  Accumulated depreciation on furniture, fixtures and equipment       (70,037)
                                                                                     (69,802)
                                                                  -----------    -----------
  Furniture, fixtures and equipment - Net .....................         2,752          2,987
                                                                  -----------    -----------

OTHER ASSETS:
Due from affiliates ...........................................     1,005,579        901,960
Advances to equity affiliate ..................................       140,000        140,000
Deposits and other assets .....................................        28,961         28,961
                                                                  -----------    -----------
          Total other assets ..................................     1,174,540      1,070,921
                                                                  -----------    -----------

          Total assets ........................................   $ 3,139,557    $ 3,065,194
                                                                  ===========    ===========

</TABLE>
















     The accompanying notes are an integral part of these consolidated financial
statements

                                        2
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES


                           CONSOLIDATED BALANCE SHEETS
                     As of June 30, 2001 and March 31, 2001
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<CAPTION>



                                                                                   June 30,     March 31,
                                                                                    2001          2001
                                                                            ------------------ -----------------

                                                LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
<S>                                                                             <C>            <C>
Accounts payable ............................................................   $    10,453    $    45,989
Accrued expenses and other current liabilities ..............................        97,346        139,075
                                                                                -----------    -----------

     Total current liabilities ..............................................       107,799        185,064
                                                                                -----------    -----------

          Total liabilities .................................................       107,799        185,064
                                                                                -----------    -----------

MINORITY INTERST IN SUBSIDIARIES (Note 3) ...................................      (192,893)      (188,390)
                                                                                -----------    -----------

STOCKHOLDERS' EQUITY:
Common stock, $.001 par value; 40,000,000 shares authorized; 3,005,000 shares
   issued and outstanding at June 30, 2001 and
   March 31, 2001 respectively ..............................................         3,005          3,005
  Additional paid-in capital ................................................     5,852,005      5,852,005
  Retained earnings (Deficit) ...............................................    (2,630,359)    (2,786,490)
                                                                                -----------    -----------

          Total stockholders' equity ........................................     3,224,651      3,068,520
                                                                                -----------    -----------

          Total liabilities and stockholders' equity ........................   $ 3,139,557    $ 3,065,194
                                                                                ===========    ===========


</TABLE>


     The accompanying notes are an integral part of these consolidated financial
statements

                                        3
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)
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<CAPTION>


                                                                           Three Months Ended
                                                                 ---------------------------------------
                                                                           June 30,    June 30,
                                                                             2001        2000
                                                                         ----------   ----------

<S>                                                                      <C>          <C>
Net sales ............................................................   $1,282,076   $1,405,751
                                                                         ----------   ----------

Cost of sales ........................................................      963,243    1,190,833
                                                                         ----------   ----------

Gross profit .........................................................      318,833      214,918
                                                                         ----------   ----------

Operating expenses:
     Operating expenses ..............................................      166,971      193,257
     Depreciation and amortization ...................................          235          235
                                                                         ----------   ----------

               Total operating expenses ..............................      167,206      193,492
                                                                         ----------   ----------

               Operating  income (loss) ..............................      151,627       21,426
                                                                         ----------   ----------

               Other income:
                          Interest and other income ..................            2        1,831
                                                                         ----------   ----------

Income before Minority interests .....................................      151,629       23,257
                                                                         ----------   ----------

   Minority interest in net (loss) of consolidated subsidiary (Note 3)        4,502        5,931
                                                                         ----------   ----------

Net income ...........................................................   $  156,131   $   29,188
                                                                         ==========   ==========

Calculation of basic and diluted common share and share equivalents:

Basic and diluted income per common share and share equivalents ......   $      .05   $      .01
                                                                         ==========   ==========

Weighted average number of common shares outstanding .................    3,005,000    3,005,000
                                                                         ==========   ==========

</TABLE>


     The accompanying notes are an integral part of these consolidated financial
statements

                                        4
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (Unaudited)
                           Increase (Decrease) in Cash
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<CAPTION>


                                                                              Three Months Ended
                                                                ------------------------------------------
                                                                             June 30,      June 30,
                                                                              2001           2000
                                                                          -----------    -----------
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                       <C>            <C>
Net income (loss) .....................................................   $   156,131    $    29,188
                                                                          -----------    -----------

Adjustments to reconcile net loss to cash (used) provided for operating
   activities:
   Depreciation and amortization ......................................           235            235
   Minority interests in net losses of subsidiaries ...................        (4,502)        (5,931)
Changes in assets and liabilities:
   (Increase) decrease in accounts receivable .........................        24,715        313,416
   (Increase) decrease in advances to supplier ........................          --          161,484
   Increase (Decrease) in accounts payable ............................       (35,537)      (904,805)
   Increase (Decrease) in accrued expenses and liabilities ............       (41,729)           237
                                                                          -----------    -----------

          Total adjustments ...........................................       (56,818)      (435,364)
                                                                          -----------    -----------

          Net cash provided by operating activities ...................        99,313       (406,176)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Loans and advances-affiliates .......................................      (103,619)   $  (351,422)
                                                                          -----------    -----------
          Net cash provided by financing activities ...................      (103,619)      (351,422)
                                                                          -----------    -----------

NET INCREASE (DECREASE) IN CASH .......................................        (4,306)      (757,598)
                                                                          -----------    -----------
Cash, beginning of period .............................................         7,516      1,109,166
                                                                          -----------    -----------

Cash, end of period ...................................................   $     3,210    $   351,568
                                                                          ===========    ===========

Supplemental disclosure of cash flow information:
Interest paid .........................................................   $      --      $      --
                                                                          ===========    ===========
Taxes paid ............................................................   $      --      $      --
                                                                          ===========    ===========

</TABLE>
     The accompanying notes are an integral part of these consolidated financial
statements

                                        5
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES



                          NOTES TO FINANCIAL STATEMENTS
                                  June 30, 2001
                                   (Unaudited)



NOTE 1 -          BASIS OF PRESENTATION

                  The accompanying unaudited consolidated financial statements
                  have been prepared in accordance with generally accepted
                  accounting principles for interim financial information and
                  the instruction to Form 10-QSB. Accordingly, they do not
                  include all the information and footnotes required by
                  generally accepted accounting principles for more complete
                  financial statements. In the opinion of management, the
                  interim financial statements include all adjustments
                  considered necessary for a fair presentation of the Company's
                  financial position and the results of its operations for the
                  three months ended June 30, 2001 and are not necessarily
                  indicative of the results to be expected for the fiscal year.
                  For further information, refer to the Company's Annual report
                  on Form 10-KSB for the twelve months ended March 31, 2001, as
                  filed with the Securities and Exchange Commission.

                  In December 1997, the Company's Board of Directors voted to
                  change the end of the Company's fiscal year from September
                  30th to March 31st.

NOTE 2 -          DESCRIPTION OF COMPANY:

                  Multimedia Concepts International, Inc. (the "Company") is a
                  Delaware corporation which was organized in June 1994 under
                  the name U.S. Food Corporation. The Company changed its name
                  to American Eagle Holdings Corporation in April 1995 and then
                  to its present name in June 1995. The Company was initially
                  formed as a holding company for the purpose of forming an
                  integrated clothing design, manufacturing, and distribution
                  operation. In June 1994, the Company acquired 55% of the
                  outstanding shares of common stock of American Eagle
                  Industries Corp., which acquired 100% of the outstanding
                  shares of Match II, Inc. The Company also acquired 34% of the
                  issued and outstanding common stock of Multi Media Publishing
                  Corp. in June 1995.

                  In December 1996, the Company held a special meeting of its
                  shareholders who authorized the Company to sell or dispose of
                  its shares in American Eagle Industries Corp. (and its
                  subsidiary, Match II, Inc.) or effect the dissolution thereof.
                  These subsidiaries had ceased operations in September 1996. In
                  January 1997, in accordance with the vote of its shareholders,
                  the Company terminated its financing and business
                  relationships with these subsidiaries.




                                        6
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES




                          NOTES TO FINANCIAL STATEMENTS
                                  June 30, 2001
                                   (Unaudited)



NOTE 2 -          DESCRIPTION OF COMPANY (continued):

                  In December 1996, the shareholders also authorized the Company
                  to dispose of its 34% interest in an unconsolidated
                  subsidiary, Multi Media Publishing Corp., which had no
                  revenues or operations. In January 1997, in accordance with
                  the vote of its shareholders, the Company terminated all
                  business relationships with this entity; however, it intends
                  to seek the return of certain funds it had advanced.


                  In January 1997, the Company formed a new wholly-owned
                  subsidiary,  U.S. Apparel Corp.  ("U.S.  Apparel"),  which is
                  engaged in the design and  manufacture  of a line of T-shirts
                  and other tops,  predominately  for men.  U.S.  Apparel
                  began operations in January 1997.

                  On January 2, 1998, the Company acquired 3,571,429 shares of
                  the outstanding common stock of United Textiles and Toys Corp.
                  ("United Textiles"), a company of which the Company's
                  President, Chief Executive Officer, and a Director is also the
                  President, Chief Executive Officer and a Director of United
                  Textiles. The issuance of these shares at a price of $0.28 per
                  share ($0.01 above the closing price on December 31, 1997) was
                  made in conjunction with a conversion into equity of United
                  Textiles $1,000,000 debt owed to the Company for a loan made
                  by the Company. As a result of this transaction, the Company
                  owns 78.5% of the outstanding shares of common stock of United
                  Textiles, effectively making United Textiles a subsidiary of
                  the Company.

                  United Textiles was a company engaged in the design,
                  manufacturing, and marketing of a variety of lower priced
                  women's dresses, gowns, and separates for special occasions
                  and formal events. In March 1998, United Textiles, having
                  sustained continuous losses, discontinued operating
                  activities.

NOTE 3 -          MINORITY INTEREST:

                  The Company owns a majority interest (78.5%) in United
                  Textiles. The minority interest liability represents the
                  minority shareholders' portion (21.5%) of United Textiles'
                  equity.






                                        7

<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES




                          NOTES TO FINANCIAL STATEMENTS
                                  June 30, 2001
                                   (Unaudited)


NOTE 4 -          INVESTMENT BY U.S. STORES CORP.:

                  On January 20, 1998, U.S. Stores Corp.  ("U.S.  Stores")
                  acquired  1,465,000  shares of the Company's  common stock.
                  U.S. Stores was  incorporated on November 10, 1997. The
                  Company's  President is also President and a Director of U.S.
                  Stores. As of June 30,2001, U.S. Stores Corp. owns 1,175,000
                  (or 39%) of the Company's stock.


NOTE 5 -          INVESTMENT IN PLAY CO.:

                  In 1997, the Company acquired 803,070 shares of Play Co.'s
                  Series E convertible preferred stock. These shares were
                  acquired from an affiliated company as repayment for
                  outstanding loans made to that company by Multimedia. In April
                  2000, the company converted these preferred shares into Play
                  Co. common stock at the conversion rate of one share of
                  preferred for six shares of common stock. As a result of this
                  conversion, the Company at April 2000 owned 4,818,420 shares
                  of Play Co.'s common stock. At June 30, 2001, the Company held
                  a 10.3% minority interest in Play Co. As this investment in
                  Play Co. amounts to less than 20%, the Company has accounted
                  for this investment on the "cost basis" method. The Company
                  did not exercise control over Play Co. Play Co. filed for
                  Chapter 11 protection on March 28, 2001. The amount of the
                  Company's loss is indeterminate at this time.


NOTE 6-  AUTHORIZED COMMON STOCK:

                  On May 24, 1996, an amendment to the Company's Certificate of
                  Incorporation was filed with the State of Delaware. This
                  amendment increased the authorized number of shares of common
                  stock from 10,000,000 shares to 40,000,000 shares.

                  This amendment was not reflected in the Company's filings with
                  the Securities and Exchange Commission from the date of the
                  amendment through March 31, 2001. During this period, the
                  number of issued and outstanding common shares has not
                  changed.







                                        8
<PAGE>
ITEM II. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS

Results of Operations

         Statements contained in this report which are not historical facts may
be considered forward looking information with respect to plans, projections, or
future performance of the Company as defined under the Private Securities
Litigation Act of 1995. These forward looking statements are subject to risks
and uncertainties which could cause actual results to differ materially from
those projected.

         Three months ended June 30, 2001 compared to the three months ended
June 30, 2000:

         Consolidated sales for the three months ended June 30, 2001 were
$1,282,076. The consolidated sales for the three months ended June 30, 2000
amounted to $1,405,751. The net decrease was due to a slow down in orders from
the Company's principal customer.

         Consolidated cost of sales for the three months ended June 30, 2001
was $963,243, or 75% of sales as compared to $1,190,833 or 85% of sales for the
three months ended June 30, 2000. This represented a decrease of $227,590 or
19%. The decrease can be attributed to the cost associated with the lower sales
volume when compared to the quarter ended June 30, 2000.

         Consolidated operating expenses were $166,971, or 13% of sales, for the
three months ended June 30, 2001, compared to $193,527, or 14% of sales for the
three months ended June 30, 2000. The decrease was primarily due to a decrease
in salaries and travel expenses.

         Consolidated depreciation and amortization expense not included in the
consolidated operating expenses for the three months ended June 30, 2001 and
June 30, 2000 was $235.

         For the three months ended June 30, 2001, subsequent to the adjustment
for the minority interest in the net income of subsidiaries, the Company
reported consolidated net income of $156,131, or $.05 per common share, as
compared to $29,188 or $.01 per common share for the three months ended June 30,
2000.

Liquidity and Capital Resources

         At June 30, 2001, the Company reported cash and cash equivalents of
$3,210, working capital of $1,854,466, and stockholders' equity of $3,224,651.

         At March 31 2001, the Company reported cash and cash equivalents of
$7,516, working capital of $1,806,222, and stockholders' equity of $3,068,520.





                                        9
<PAGE>
ITEM II. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS (continued)

Liquidity and Capital Resources (continued)

         For the three months ended June 30, 2001, consolidated operating
activities provided $99,313 as compared to the three months ended June 30, 2000
in which $406,176 was used by operating activities.

         Consolidated financing activities used funds of $103,619 during the
three months June 30, 2001 as compared to a use of $351,422 in funds during the
three months ended June 30, 2000. The primary elements in the use of financing
funds was the repayment to affiliates.

As a result of these operating and financing activities, the company reported a
consolidated decrease in cash of $4,306 for the three months ended June 30,
2001.


Trends Affecting Liquidity, Capital Resources and Operations

         U.S. Apparel's sales are generated from short-term purchase orders from
customers who place orders on an as-needed basis. U.S. Apparel typically
manufactures its products upon receipt of orders from customers and delivers
finished goods within four weeks of receipt of an order. In anticipation of
reorders from customers, U.S. Apparel generally manufactures 10% more goods than
are ordered by such customers.

         U.S. Apparel has been able to purchase raw materials from a variety of
suppliers.

Inflation and Seasonality

         The impact of inflation on the Company's results of operations has not
been significant. Each subsidiary attempts to pass on increased costs by
increasing product prices over time. U.S. Apparel's operations are generally not
seasonal and are generally spread throughout the year.
















                                       10


<PAGE>
                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized, on this 10th day of August, 2001.


                                    MULTIMEDIA CONCEPTS INTERNATIONAL, INC.


                                    By:     /s/ Ilan Arbel
                                           ----------------------------
                                           Ilan Arbel
                                           Chief Executive Officer and President

                                   By:     /s/ Allean Goode
                                           ---------------------------
                                           Allean Goode
                                           Treasurer and Secretary