UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

[xx]     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
       EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1997
                  --------------------------------------------

                                       or

    [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

                       For the transition period from to

                        Commission File Number: 0-26676


                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
             (Exact name of registrant as specified in its charter)

Delaware                                13-3835325
(State or other jurisdiction of         (I.R.S. Employer
incorporation or organization)          Identification No.)

                 448 West 16th Street, New York, New York 10011
--------------------------------------------------------------------------------
              (Address of principal executive offices) (Zip Code)

                                 (212) 675-6666
              (Registrant's telephone number, including area code)

              (Former name, former address and former fiscal year,
                          if changed since last report)

Check  whether  the issuer  (1) has filed all  reports  required  to be filed by
section 13 or 15 (d) of the  Exchange Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
Yes [xx] No [ ]

           APPLICABLE ONLY TO CORPORATE ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check whether the  registrant  filed all  documents  and reports  required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court.
Yes [ ] No [ ]

                      APPLICABLE ONLY TO CORPORATE ISSUERS

     Common stock, par value $.001 per share: 3,005,000 shares outstanding as of
June 30, 1997.



<PAGE>
                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.

                                      INDEX
<TABLE>
<CAPTION>
<S>                                                                             <C>
                                                                                Page

PART 1. Financial Information

ITEM 1. Financial Statements:

Consolidated balance sheets as of June 30, 1997 (Unaudited)
and September 30, 1996                                                          3

Consolidated statements of operations (Unaudited) for the
three months ended June 30, 1997 and June 30, 1996, and
for the nine months ended June 30, 1997 and June 30, 1996                       5

Consolidated statements of cash flows for the nine months ended June 30, 1997
and June 30, 1996                                                               6

Notes to consolidated financial statements                                      7


ITEM 2. Management's discussion and analysis of financial condition
and results of operations                                                       9

PART 2. Other information                                                       12

Signatures                                                                      13

</TABLE>


<PAGE>
                          PART I Financial Information

ITEM 1 - Financial Information

            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>

                                     ASSETS
                                                         June 30,     September 30,
                                                         1997         1996
                                                         ( Unaudited)

CURRENT ASSETS:
<S>                                                      <C>          <C>       
 Cash and cash equivalents ...........................   $  274,685   $    1,262
 Accounts receivable .................................       74,957    1,191,510
 Advances to supplier ................................      537,656         --
 Inventories .........................................      611,272       38,090
 Due from affiliate ..................................       64,815      450,815
 Loan receivable-officer .............................    1,115,709    1,470,141
                                                         ----------   ----------
         Total current assets ........................    2,679,094    3,641,818
                                                         ----------   ----------

FIXED ASSETS:
 Furniture and fixtures ..............................       11,547       11,547
 Machinery and equipment .............................       17,814       17,814
                                                         ----------   ----------
                                                             29,361       29,361
 Less: accumulated depreciation ......................       15,412       10,912
                                                         ----------   ----------
                                                             13,949       18,449
                                                         ----------   ----------
OTHER ASSETS:
 Security deposits ...................................           50         --
 Investment in convertible preferred stock (Note 3) ..    4,221,490    3,696,490
 Advances to equity investee .........................      140,000      120,000
 Due from affiliate ( Note 4) ........................      966,000      320,000
                                                         ----------   ----------
                                                          5,327,540    4,136,490
                                                         ----------   ----------
         Total assets ................................   $8,020,583   $7,796,757
                                                         ==========   ==========
</TABLE>
     The accompanying notes are an integral part of these consolidated financial
statements



<TABLE>
<CAPTION>
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
<S>                                                   <C>             <C>         
 Accounts payable .................................   $    740,735    $    286,066
 Accrued expenses and other liabilities ...........         53,826          56,017
                                                      ------------    ------------
         Total current liabilities ................        794,561         342,083
                                                      ------------    ------------
MINORITY INTEREST IN SUBSIDIARY (Note 1) ..........           --              --
                                                      ------------    ------------
STOCKHOLDERS' EQUITY:
 Common stock, $.001 par value; 10,000,000
  shares authorized, 3,005,000 shares
  issued and outstanding ..........................          3,005           3,005
 Additional paid-in capital .......................     13,102,005      13,102,005
 Retained earnings (Deficit) ......................     (2,657,761)
                                                                        (2,429,109)
 Unrealized loss on investment ....................     (3,221,227)
                                                                        (3,221,227)
                                                         7,226,022       7,454,674
                                                      ------------    ------------
         Total liabilities and stockholders' equity   $  8,020,583    $  7,796,757
                                                      ============    ============


</TABLE>
     The accompanying notes are an integral part of these consolidated financial
statements




<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)
<TABLE>
<CAPTION>


                                Three Months Ended              Nine Months Ended
                                June 30,      June 30,       June 30,       June 30,
                                1997          1996           1997           1996
                                ---------     ----------     ----------     -------
<S>                             <C>           <C>            <C>            <C>        
NET SALES ...................   $ 1,041,435   $ 1,466,454    $ 1,261,755    $ 3,439,896
                                -----------   -----------    -----------    -----------

COSTS AND EXPENSES:
 Cost of sales ..............       757,886     2,179,993        903,442      4,789,593
 Operating expenses .........       126,329       307,367        620,595        760,552
 Interest expense ...........          --          26,922           --           67,870
                                -----------   -----------    -----------    -----------
                                    884,215     2,514,282      1,524,037      5,618,015
                                -----------   -----------    -----------    -----------

OPERATING INCOME (LOSS) .....       157,220    (1,047,828)      (262,282)    (2,178,119)
                                -----------   -----------    -----------    -----------

OTHER INCOME:
 Interest income ............           654        21,636         33,630         33,569
                                -----------   -----------    -----------    -----------

INCOME (LOSS) BEFORE
 MINORITY INTERESTS .........       157,874    (1,026,192)      (228,652)    (2,144,550)
 Minority interests .........          --            --             --             --
                                -----------   -----------    -----------    -----------

INCOME (LOSS) BEFORE
 PROVISION  (CREDIT) FOR
 INCOME TAXES ...............         7,784    (1,026,192)      (228,652)    (2,144,550)

 Provision for income taxes .          --            --             --             --
                                -----------   -----------    -----------    -----------

NET INCOME (LOSS) ...........   $   157,784   $(1,026,192)   $  (228,652)   $(2,144,550)
                                ===========   ===========    ===========    ===========

INCOME (LOSS)
PER COMMON SHARE (Note 5) ...   $       .05   $      (.02)   $      (.08)   $      (.83)
                                ===========   ===========    ===========    ===========

WEIGHTED AVERAGE NUMBER
 OF COMMON SHARES OUTSTANDING
 (Note 5) ...................     3,005,000     1,800,000      3,005,000      2,592,007
                                ===========   ===========    ===========    ===========

</TABLE>

     The accompanying notes are an integral part of these consolidated financial
statements
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                                                     Nine Months     Nine Months 
                                                                                     Ended           Ended
                                                                                     1997            1996
INCREASE (DECREASE) IN
 CASH AND CASH EQUIVALENTS

CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                                  <C>            <C>         
 Net (loss) .........................................................................$  (228,652)   $(2,144,550)
 Adjustments to reconcile net (loss) to net cash
  (used for) operating activities:
  Depreciation ......................................................................4,500          4,404
  Amortization of excess of costs over
    net assets acquired .............................................................--             1,500
Change in assets and liabilities:
  (Increase) decrease in accounts receivable ........................................1,116,553      (127,002)
  (Increase) in advances to supplier ................................................(537,656)          --
  (Increase)Decrease in inventories .................................................(573,182)      1,155,189
  (Increase) in security deposits ...................................................(50)           --
  (Decrease) increase in accounts payable ...........................................454,669        (142,134)
  (Decrease) increase in accrued expenses and
    other liabilities ...............................................................(2,191)        166,975
                                                                                     -----------    -----------
    Net cash (used for) operating activities ........................................233,991        (1,085,618)
                                                                                     -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
 Reduction in loans receivable-officer ..............................................(170,568)       (73,914)
 Advances to affiliates .............................................................--             (809,658)
 Advances to equity investee ........................................................(20,000)       (285,000)
                                                                                     -----------    -----------
    Net cash provided by investing activities .......................................(190,568)      (1,168,572)
                                                                                     ----------     -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
 Net proceeds from sale of common stock and warrants ................................--             3,944,861
 Increase in loans received from affiliate ..........................................(260,000)      (989,500)
                                                                                                              
    Net cash provided by and (used for) financing activities ........................(260,000)      2,955,361
                                                                                                              

NET DECREASE IN CASH AND CASH EQUIVALENTS ...........................................(216,577)      701,171
 Cash and cash equivalents, at beginning of year ....................................491,262        2,207
                                                                                                              
 Cash and cash equivalents, at end of year ..........................................$   274,685    $   703,378
                                                                                                              
SUPPLEMENTAL INFORMATION:
 Taxes paid .........................................................................$      --      $      --
 Interest paid ......................................................................--             --
</TABLE>

     The accompanying notes are an integral part of these consolidated financial
statements
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
               NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


Note 1-           BASIS OF PRESENTATION:

     The consolidated  financial  statements  include the accounts of Multimedia
Concepts  International,  Inc. ("the  Company") and the following  subsidiaries;
American Eagle Industries  Corp.,  "Industries" (55% owned) and its wholly-owned
subsidiary, Match ll, Inc. as well as U.S. Apparel Corp. (wholly-owned). Through
September  30, 1995,  losses  applicable to the minority  shareholders  exceeded
their  interest in Industries,  which was reduced to zero,  and as such,  excess
losses were  charged  against the  operations  of the Company.  Future  earnings
attributable  to the  minority  interest in  Industries,  if any,  will first be
credited to the operations of the Company, to the extent that such excess losses
were previously  absorbed by the Company.  Industries began operations in August
1994.

     In May 1996, the Company formed a new subsidiary,  Video On-Line USA, Inc.,
in order to pursue a certain  acquisition.  No acquisition was ever entered into
and this subsidiary is currently inactive.

     In December  1996, the Company held a special  meeting of its  shareholders
who  authorized  the Company to sell or dispose of its shares in American  Eagle
Industries  Corp.  (and its'  subsidiary  Match II) or  effect  the  dissolution
thereof.  These  subsidiaries had ceased operations as of September 30, 1996. In
December  1996, in  accordance  with the vote of its  shareholders,  the Company
terminated its financing and business relationships with these subsidiaries.

     In December 1996, the  shareholders  also authorized the Company to dispose
of its 34%  interest in an  unconsolidated  subsidiary,  Multi Media  Publishing
Corp. which has no revenues or operations.  In December 1996, in accordance with
the vote of its shareholders,  the Company terminated all business relationships
with this  entity but  intends  to seek the return of certain  funds that it had
advanced.

     In January 1997, the Company  formed a new  wholly-owned  subsidiary,  U.S.
Apparel  Corp.,  which is engaged in the  design  and  manufacture  of a line of
T-shirts and other tops,  predominately  for men. The Company  began  operations
through this subsidiary in January 1997.

     The accompanying  consolidated financial statements reflect the elimination
of all intercompany transactions and balances. In the opinion of management, the
accompanying unaudited consolidated financial statements contain all adjustments
necessary to present fairly the financial position of the Company as of June 30,
1997,  the  statements of operations  and  statements of cash flows for the nine
month periods ended June 30, 1997 and 1996.





<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
               NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


Note 1-           BASIS OF PRESENTATION: (continued)

     The accounting  policies  followed by the Company and its  subsidiaries are
set forth in Note 2 to the Company's  consolidated financial statements included
in the Annual Report on Form 10-KSB for the year ended September 30, 1996, which
is incorporated  herein by reference.  Specific reference is made to this report
for a description  of the  Company's  securities  and the notes to  consolidated
financial statements included herein.

     The results of  operations  for the nine month  period  ended June 30, 1997
should not be  regarded as  necessarily  indicative  of the results  that may be
expected for the full year.


Note 2-           GOING CONCERN UNCERTAINTY:

     The  accompanying  financial  statements  have been prepared with generally
accepted accounting principles, which contemplate continuation of the Company as
a going concern. However, the Company has sustained substantial operating losses
since  inception,  has realized  negative  gross  margins on the products it has
sold,  and as of September  30, 1996 (the fiscal year end) ceased  operations in
two of its  operating  subsidiaries  and  terminated  all  financing  for  these
subsidiaries.  Further,  the Company has been late in remitting  certain payroll
withholding taxes.

     In  view  of the  above  mentioned  matters,  the  Company's  existence  is
dependent upon  establishing  new  operations  which in turn is dependent on the
Company's ability to meet its future  obligations and the success of such future
operations.  Management  of the Company  believes that actions  presently  being
taken,  as  discussed  below,  will provide the  opportunity  for the Company to
continue in existence.

     In January 1997, the Company  formed a new  subsidiary  which took over the
operations of one of the ceased operations.  Although there can be no assurance,
management  believes that the new subsidiary can conduct its business at a lower
cost of operations. During the three months ended June 30, 1997, this subsidiary
recorded  sales of  $1,041,435  and has also received a vendor number which will
allow it to do business with a significant discount store chain.

Note 3-           INVESTMENT IN PREFERRED STOCK:

     In connection with an employment  agreement  entered into with an executive
officer in May 1996,  the Company  granted an option to such  officer to acquire
2,900,000 common stock purchase warrants at a price of $2.50 per warrant (market
value),  payable  either in cash or other  securities.  Since the warrants  were
issued at market value,  no  compensation  was  reflected.  As of May 1996,  the
officer  had  purchased  these  warrants  with  payment  being made  through the
transfer of 528,000 shares of convertible  preferred  stock in another  publicly
traded company. Play Co. Toys & Entertainment Corp.,( "Play Co.").





<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
               NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


     The Company had valued this preferred stock at $6,917,717,  the deemed fair
value based upon such  factors as dilution,  lack of  marketability,  etc.  This
investment  has been  reflected as a non-current  asset based upon the intent of
management and at the year ended September 30, 1996, was written down further to
fair value, in accordance with SFAS No. 115.

     In December 1996, this officer  transferred an additional  75,000 shares of
convertible preferred stock in Play Co. to further reduce amounts owed by him to
the Company.

Note 4-           DUE FROM AFFILIATE:

     As of June 30,1997 and September 30, 1996, United Textiles & Toys Corp., an
entity in which the chief operating officer of the Company is the President, was
indebted to the Company in the aggregate of $966,000 and $320,000  respectively.
The Company has agreed to not request repayment of such amount until after April
1, 1998. This loan bears interest at an annual rate of 8%.

Note 5-           EARNINGS (LOSS) PER SHARE:

     Earnings  (loss) per share has been  computed on the basis of the  weighted
average number of common shares and common equivalent shares  outstanding during
each period presented.

ITEM 2.

     MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The following is  management's  discussion and analysis of  significant  factors
which have affected the registrant's financial position and operations.

Multimedia   Concepts   International,   Inc.  (the  "Company")  is  a  Delaware
corporation  which  was  organized  in  June  1994  under  the  name  U.S.  Food
Corporation;  its name was changed to its present name in June 1995. The Company
acquired  fifty-five  (55%)  percent  of the  capital  stock of  American  Eagle
Industries Corp. in June 1994. In June 1994, American Eagle acquired 100% of the
issued and outstanding shares of common stock of Match ll, Inc. The Company also
acquired  thirty-four (34%) percent of the issued and outstanding  capital stock
of Multi Media Publishing Corp. ("MMP"), in June 1995.

American  Eagle  designed  and  manufactured  a line of private  label knit tops
predominately for men and boys, including two types of T-shirts and two types of
polo shirts, as well as a lightweight denim jacket.





<PAGE>
Match II sold its own brand of ladies tops and coordinates  under the trade name
"Match  II".  The  Match II  garments  were sold  nationally  in  boutiques  and
specialty chain stores.

MMP is a development stage entity with no operations.

     U.S.  Apparel  Corp.  initiated  operations  in January  1997.  The Company
designs and manufactures a line of T-shirts and other tops predominately for the
mens market.  During the three months ended June 30, 1997,  U.S.  Apparel  Corp.
recorded sales of approximately $1,041,435.

As of the year ended  September 30, 1996,  the Company  ceased all operations of
American  Eagle  and its  subsidiary  Match  ll,  due to  substantial  recurring
operating  losses.  In addition,  in December 1996,  the Company  terminated all
business  relationships with MMP, its  unconsolidated  subsidiary (see Note 1 of
Notes to consolidated financial statements).

The financial  information  presented herein includes:  (i) Balance sheets as of
June 30, 1997 and September  30, 1996,  (ii)  Statements  of operations  for the
three months  ended June 30, 1997 and June 30,  1996,  as well as the six months
ended June 30, 1997 and June 30, 1996 and (iii) Statements of cash flows for the
nine months ended June 30, 1997 and June 30, 1996.

Results of Operations

Three Months Ended June 30, 1997 and June 30, 1996

Sales for the three months  ended June 30, 1997 were  $1,041,435  compared  with
sales of  $1,466,454  for the  corresponding  three month period ending June 30,
1996.  This   represented  a  decrease  in  sales  of  29.0%.  The  decrease  is
attributable to the cessation of operations in the prior period of both American
Eagle and its  subsidiary  Match ll, and reflects the  operations in 1997 of the
Company's new subsidiary, U.S. Apparel Corp.

Cost of sales for the three months ended June 30,1997 were  $757,886 or 73.0% of
sales,  as compared to  $2,179,993 or 149.0% of sales for the three months ended
June 30, 1997. The decrease is  attributable to both the cessation of operations
of American Eagle and its subsidiary  Match II and the start up of operations of
U.S. Apparel Corp. in 1997.

Operating  expenses for the three  months  ended June 30, 1997 were  $126,329 or
12.0% of sales. For the three months ended June 30,1996, operating expenses were
$307,367  or 21.0% of sales.  This  represented  a  decrease  of 59.0%  over the
previous  three  month  period  ending  June 30,  1996.  The  decrease is due to
reduction  in expenses  associated  with the  cessation  of  operations  of both
American Eagle and its subsidiary Match II.

     For the three months ended June 30, 1997,  the Company  reported net income
of  $157,784  or $.05 per common  share.  This loss was due to start up costs of
U.S.  Apparel Corp. as well as costs associated with the cessation of operations
of the Company's two subsidiaries.

Nine Months Ended June 30, 1997 and June 30, 1996

     Sales for the nine months ended June 30, 1997 were $1,261,755.  The Company
through its new subsidiary, U.S. Apparel Corp. began operations in January 1997.
In the corresponding nine months ended June 30,1996, sales were $3,439,896.





<PAGE>
Cost of sales were  $903,442  or 72.0% of sales as  compared  to  $4,789,593  or
139.0% of sales for the nine months ended June 30, 1996. This decrease is due to
the cessation of operations of American Eagle and its subsidiary Match II in the
prior year, as well as being reflective of the operations of U.S. Apparel Corp.

Operating  expenses  for the nine months  ended June 30,  1997 were  $620,595 or
49.0% of sales as  compared  to  $760,552  or 22.0% of sales for the nine months
ended  June  30,  1996.  This  decrease  of  18.0%  is due to the  cessation  of
operations of American Eagle and its subsidiary Match ll in the prior year.

For the nine months ended June 30, 1997, the Company reported a loss of $228,652
or $.08 per common share.  This loss was due to costs  associated with the start
up of operations of the Company's new subsidiary, U.S. Apparel Corp.

Liquidity and capital resources

At  September  30,  1996,  the fiscal  year end,  the Company  reported  cash of
$491,262, working capital of $3,229,735 and shareholders' equity of $7,454,674.

At June 30, 1997,  the Company  reported  cash of $274,685,  working  capital of
$1,884,533 and shareholders' equity of $7,226,022.

The  Company's  auditors  issued  a going  concern  uncertainty  opinion  on the
financial statements for the year ended September 30, 1996. The reasons for this
uncertainty  include  substantial  operating  losses  and  the  fact  that as of
September 30, 1996,  the Company  ceased all the activities of its two operating
subsidiaries  (see Note 1 of Notes to the  consolidated  financial  statements).
Unless the Company can  reestablish  operations and those future  operations are
profitable,  the Company may be unable to continue in  existence.  See Note 2 of
Notes to the consolidated  financial statements as regards management's plans to
restore operations.




<PAGE>
PART II - OTHER INFORMATION

ITEM 1 - Legal Proceedings:  None

ITEM 2 - Changes in Securities: None

ITEM 3 - Defaults Upon Senior Securities: None

ITEM 4 - Submission of Matters to a Vote of Security Holders: None

ITEM 5 - Other Information: None

ITEM 6 - Exhibits and Reports on Form 8-K






<PAGE>
                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated:        August 14, 1997

                                         Multimedia Concepts International, Inc.
                                                                    (Registrant)


                                                                  \s\ Ilan Arbel
                                                                      Ilan Arbel
                                                                       President


                                                                \s\ Allean Goode
                                                                    Allean Goode
                                                                       Treasurer





<PAGE>