BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

About Boutique Air

Our Story

Boutique Air has been in operation since 2007. We began by flying fire surveillance missions for

the U.S. Forestry Service and Bureau of Land Management. We evolved to provide air charter

services from the Burbank and Redding airports with our Pilatus and Cessna fleet of aircraft.

As a charter operator we have received certifications from both industry leading safety

organizations, ARG/US and Wyvern. Boutique Air has pilots that are highly experienced and hold

the most advanced FAA ratings ­ a key reason for our continued perfect safety record.

In July of 2012 we applied for commuter operating authority from the Department of

Transportation. We quickly passed tests on financial fitness and management competency,

receiving authority for scheduled service in December of 2012.

In Hawaii

We have worked to develop our distribution channels. We have connections in place with all of

the major Global Distribution Systems (GDSs), which travel agents use to access the market.

You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In addition, we are

on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, Priceline, Orbitz,

Kayak, CheapTickets, and CheapOAir.

Furthermore, we have direct channels, such as our website and call center ­ which will be

staffed by Hawaii locals. We will also be hiring local station managers and customer service

agents to ensure Kalaupapa gets the support and attention they expect and deserve.

Finally, we look forward to being active in the community by participating in the Chamber of

Commerce, developing partnerships with local businesses, supporting local charities, and

attending events.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Our Policies

At Boutique Air, we have a different philosophy than most carriers. For one thing, you are going

to have to look pretty hard to find fees. We don’t charge change fees, unaccompanied minor

fees, pet fees, or bag fees.

In fact, our baggage policy couldn’t be simpler. Each passenger can bring 50 pounds of

baggage. If you have more than that, we will accommodate it if we can ­ no extra charge. If you

know you will have extra baggage and you want to be sure there is room, we will let you send it

on an earlier flight and hold it at your destination until you get there.

Proposal

Our bid would be flown in nine­seat Cessna Caravan (208B) aircraft.

We are offering two round trip one­stop flights to Honolulu (HNL), two round trip one­stop flights

to Kahului (OGG), and four round trip non­stops to Kaunakakai (MKK) each service day.

Depending on the community’s desires and passenger demand, we may move flights from OGG

to HNL or vice versa.

Below are the various ranges of fares we are projecting. From time to time we will also have

sales to increase both awareness and passenger counts. While we prefer to offer a wide range

of fares, including steeply discounted ones, we will consider a flat fare for all seats if that is the

community’s preference.

MKK HNL OGG

LUP $39­69 $59­129 $59­129

We are only proposing a two year contract. Because carriers are able to file a 90­day notice to

stop service at anytime in the contract period, we really see no benefit to the community in

selecting any carrier for four years. It commits the community, with no commitment from the

airline.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Community Input

Shortly after the bids are posted to the docket, Boutique Air will schedule meetings with

community officials and private citizens from Kalaupapa, as well as state transportation officials.

This will allow us to answer any questions and provide additional information.

While we can’t promise we will be able to implement everyone’s suggestions, we welcome

feedback from the citizens of Kalaupapa and the region, as well as anyone who may have an

interest in the proposed flights. What we can promise is that we will listen to your feedback, and

give it the attention and consideration it deserves.

With respect and appreciation,

Shawn Simpson

CEO
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Bid

12 Weekly RTs one­stop LUP­HNL

12 Weekly RTs one­stop LUP­OGG

24 Weekly RTs non­stop LUP­MKK

Route LUP­MKK­HNL/OGG

Operations

Scheduled Flights 4,992

Completed Flights (98%) 4,892

Scheduled Block Hours 1,752

Scheduled Seats 22,464

Scheduled ASMs 1,325,376

Revenue

Passengers 22,910

Average Fare $39.24

Fare Revenue $898,926

Total Revenue $898,926

Expenses

Fuel $433,620

Ownership $360,000

Maintenance and Reserves $473,040

Staff $505,800

Marketing and Distribution $68,731

Other Indirect Costs $281,520

Total Costs $2,122,711

Profit Element $106,136

Margin 5.00%

Total Subsidy $943,686

Boutique Air guarantees 24 one­stop RTs weekly to any combination of HNL and/or OGG. The

allocation of frequencies will be based on community input and demand; but may be changed at

the discretion of the airline.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Schedule

From Kalaupapa to Topside (MKK)

Depart Arrive Service

Days

9:09 am 9:24 am Monday ­

Saturday

11:54 am 12:09 pm Monday ­

Saturday

3:27 pm 3:42 pm Sunday ­

Friday

6:12 pm 6:27 pm Sunday ­

Friday

From Topside (MKK) to Kalaupapa

Depart Arrive Service

Days

8:39 am 8:54 am Monday ­

Saturday

11:24 am 11:39 am Monday ­

Saturday

2:57 pm 3:12 pm Sunday ­

Friday

5:42 pm 5:57 pm Sunday ­

Friday

From Kalaupapa to Honolulu (HNL)

Depart Arrive Service

Days

9:09 am 10:09 am Monday ­

Saturday

3:27 pm 4:27 pm Sunday ­

Friday

From Honolulu (HNL) to Kalaupapa

Depart Arrive Service

Days

10:39 am 11:39 am Monday ­

Saturday

4:57 pm 5:57 pm Sunday ­

Friday
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

From Kalaupapa to Kahului (OGG)

Depart Arrive Service

Days

11:54 am 12:48 pm Monday ­

Saturday

6:12 pm 7:06 pm Sunday ­

Friday

From Kahului (OGG) to Kalaupapa

Depart Arrive Service

Days

8:00 am 8:54 am Monday ­

Saturday

2:18 pm 3:12 pm Sunday ­

Friday

These schedules are representative of what the final schedules may be. Final schedules will be

determined after community input has been gathered. HNL and OGG flights include a quick stop

in MKK.