Filed 2 / 25 / 21 Balsamo v. Traughber CA2/6

NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION SIX

DENNIS JAMES BALSAMO

,

Plaintiff and Responde nt
,

v.

BILLY GENE TRAU GHBER

, et al.,

Defendant s and Appellants

. 2d Civ. No. B299926 (Super. Ct. No. 19CV01747 ) ( Santa Barbara County )

Respondent Dennis James Balsamo and appellant Billy Gene Traughber are competing promotors o f professional wrestling events in Santa Barbara and San Luis Obispo
Counties. Following a business dispute , B alsamo, who is also an attorney, filed a complaint for defamation against Traughber, his girlfriend, Kari Rockwood

- Robinson aka Karen Leigh, and his mother, Cindy Bolding (collectively “appellants”)

. Balsamo alleges appellants referred to him as a “thief” and an “incompetent attorney” in Facebook postings and in2

conversations and texts with members of the local wrestling community. Appellants m oved to strik e Balsamo’s complaint on the ground that it is a strategic lawsuit against public participation (SLAPP). (Code Civ. Proc., § 425.16 .) 1 The trial court denied the
anti

- SLAPP motion because it was “not persuaded that this is a matter of public interest. ” We affirm.
FACTUAL AND PROCEDURAL BACKGROUND Traughber is a professional wrestler

. In 2009 , he began promoting local wrestling events under the name V e ndetta Pro Wrestling ( VPW ). Traughber did not register VPW as a fictitious
business na me o r formally organize it as a business entity

. Traughber had a group of wrestlers who regularly worked
his events

. In 2014 , he had a falling out with some of the wrestlers, who decided to start a rival wrestling promotion

company called Cen

- Cal Pro fessional Wrestling & Entertainment, Inc. (Cen

- Cal). The wrestlers, which included Balsamo’s son Dominick Balsamo (Dominick) , retained Balsamo ’s
firm to incorporate Cen

- Cal. The new corporation initially had
five directors

. Balsamo served as a sharehold er, officer and
director

. The friction between VPW and Cen

- Cal was immediate. Traughber told wrestlers they could no longer work for him if they wrestled for Cen

- Cal

. Cen

- Cal responded by re gistering “Vendetta Pro Wrestling” as its fictitious business name and
inform ing Traughber he no longer had the legal right to use the
VPW name.

1 All statutory references ar e to the Code of Civil Procedure.3 The parties temporarily called a truce and worked together

on s everal joint shows

. The events were promoted as “ VPW vs.
Cen

- Cal. ” According to Traughber, Balsamo had a greed to return the VPW name to him . When that did not occur, Dominick
assured Traughber it had been transferred and said he would follow up with his father. Balsamo and Traughber had another falling out over Cen

Cal’s use of a venue VPW regularly used

. After Traughber complained

, Balsamo sent Traughber a cease

- and

- desist letter and advised the venue that Traughber had no right to the VPW

name

. Balsamo threatened the venue with legal action if they allowed Traughber’s show to proceed.
Balsamo provi ded Traughber with a proposed written agreement that would r eturn the VPW name to him if certain
conditions were met over a nine

- month period. Traughber refused to sign the agreement . He believed he “would be giving [Balsamo] the right to take away from me what I already owned.”
Balsamo sent cease

- and

- desist letters to Traughber, his venues and sponsors demanding that they stop using the VPW

name. According to Balsamo, Traughber announced on a public
Facebook forum that Balsamo “had stolen my trademar k and I may have to discontinue the use of the VPW name.” Balsamo
also claims Bolding and Robinson made similar comments on
Facebook

. Cen

- Cal subsequently incorporated VPW as a limited liability company. Balsamo’s complaint alleges “that since January 2019, Traughber has repeatedly made many false and defamatory statements to third parties, including fans and members of the professional wrestling community, that (1

. ) Plaintiff [Balsamo] had stolen from him, specifically the intellectual proper ty known4

as VPW; and (2

. ) casting unsubstantiated defamation regarding Plaintiff’s abilities and talents as an attorney.” The complaint
makes the same general allegations as to Robinson and Bolding.
In their anti

- SLAPP motion, appellants claimed they
wanted “pe ople in the Central California and larger wrestling community to be aware of the fact that . . . Balsamo had registered Mr. Traughber’s company name, Vendetta Pro Wrestling, and was interfering with Mr. Traughber’s ability to use his name, which [he] had o wned and use d in the professional wrestling scene since 2009.” Appellants also declared that any statement made about Balsamo “as an attorney was in regards to [their] opinion that a lawyer who would knowingly steal the business name from another person t hey were competing with is a despicable person.”
Balsamo opposed the anti

- SLAPP motion, arguing his claims do not arise from a matter of public interest and that even
if they did, he has satisfied his burden of showing “minimal
merit” to his claims. He maintain s any complaints by appellants
should be directed to Cen

- Cal and not to him personally. The trial court denied the motion, concluding the matter is not of public interest

. DISCUSSION

Anti

- SLAPP Principles and Standard of Review
The anti

- SLAPP s tatute “authorizes defendants to file a special motion to strike ‘[a] cause of action against a person arising from’ the petition or speech activities ‘of that person .

. . in connection with a public issue.’ (

. . . § 425.16, subd. (b)(1).)” ( Barry v. St ate Bar of California (2017) 2 Cal.5th 318, 321.) Such activities include writings made “in a place open to the public or5

[ in ] a public forum in connection with an issue of public interest” (§ 425.16, subd. (e)(3)) and “conduct in furtherance of .

. . the constitutional right of free speech in connection with a public issue or an issue of public interest.” ( Id.

, subd. (e)(4) .)
Resolution of an anti

- SLAPP motion involves a two

- prong analysis

. “ First, the defendant must establish that the challenged cla im arises from activity protected by section 425.16. [Citation.] If the defendant makes the required showing, the burden shifts to the plaintiff to demonstrate the merit of the claim by establishing a probability of success.” ( Baral v. Schnitt (2016) 1 Cal.5th 376, 384.) “‘We review de novo a ruling on a special motion to strike
under section 425.16. [Citation.] Thus, we apply our independent judgment, both to the issue of whether the cause of action arises from a protected activity and whether the p laintiff has shown a probability of prevailing on the claim.’” ( South Sutter, LLC v. LJ Sutter Partners, L.P. (2011) 193 Cal.App.4th 634, 657 .) The appellant still bears the “‘burden of affirmatively demonstrating error.’” ( State Farm Fire & Casualty Co . v. Pietak (2001) 90 Cal.App.4th 600, 610.)
T he Trial Court Properly Denied the Anti

- SLAPP Motion Appellants bear the burden of demonstrating that the alleged defamatory statements concern an issue of public interest. (§ 425.16 , subd. (e)(4); Briggs v. Eden Council for Hope & Opportunity (1999) 19 Cal.4th 1106, 1116.) “The definition of ‘public interest’ within the meaning of the anti

- SLAPP statute has been broadly construed to include not only government al matters, but also private conduct that impacts a broad segment of society and/or that affects a community in a manner similar to that of a government entity.” ( Damon v. Ocean Hills Journalism6

Club (2000) 85 Cal.App.4th 468, 479 ; Church of Scientology v.
Wollersheim (1996) 42 Cal.App.4th 628, 650

- 651
, overruled on another ground as stated in Equilon Enterprises v. Consumer Cause, Inc. (2002) 29 Cal.4th 53, 63, fn. 5 .) The parties agree this matter involves private conduct but disagree as to whether it impacts a broad segment of society. Appellants’ burden is complicated by Balsamo’s failure to state a claim for defamation, which must be ple d with particularity , i.e., each allegedly defamatory statement “ must be specifically identified

, if not pleaded verbatim

, in the complaint

. ” ( Kahn v. Bower (199 1) 232 Cal.App.3d 1599, 1612, fn. 5; V ogel v. Felice (2005) 127 Cal.App.4th 1006, 1017, fn. 3 .) The complaint broadly alleges that since Jan uary 2019, appellants have “repeatedly made many false and defamatory statements to third parties, including fans a nd members of the professional wrestling community,” that Balsamo is an incompetent attorney and that
he stole VPW from Traughber

. A ppellants acknowledge they “are still guessing as to which statements [Balsamo] is complaining of . . . .” (Emphasis omitt ed.) Our task also is more difficult because the identity of the speaker, the identity of the audience and the statement’s intended purpose are “relevant

. . . in analyzing whether the

statem ent was made ‘in furtherance of’ free speech ‘in connection
wi th ’ a public issue ” within the meaning of section 425.16, subdivision (e)(4). ( FilmOn .com Inc v. DoubleVerify Inc. (2019) 7 Cal.5th 133, 140, 151

- 152 [“[T]he inquiry of whether a statement contributes to the public debate is one a court can hardly
underta ke without incorporating considerations of context”].) That information is not present here.7 N onetheless, Balsamo’s failure to state a viable claim for
relief does not impact our anti

- SLAPP analysis

. We must look beyond the complaint and decide, based on the evidence presented in the motion and opposition

, whether Balsamo’s claims are based on protected speech or conduct. ( Ste wart v. Rolling Stone LLC (2010) 181 Cal.App.4th 664, 679.) Appellants ’ motion relies on some seemingly random Facebook post s (Exhibit 8) and two articles appearing on the
SoCalUncensored.com and LuchaCentral.com websites. The SoCalUncensored.com article (Exhibit 6) was posted by Steve Bryant on November 1, 2018, and reiterates, in part, Dominick’s view of the parties’ dispute . That view appeared in an earlier undated post on Dominic k’s Facebook page (Exhibit 3). The LuchaCentral.com article, entitled “LUCHA
CENTRAL EXCLUSIVE: THE FIGHT FOR VENDETTA PRO WRESTLING (UPDATED!)” (Exhibit 7) was posted by Eric Mutter on May 1, 2 019, after this lawsuit was filed. The article
d iscusses the parties’ dispute and litigation. It also includes Balsamo’s and Dominick’s responses to Mutter’s original article. Traughber declined to comment

. Exhibit 8 includes an undated post from Balsa mo on Traughber’s Facebook page, which states: “Best carnie show in
town! ! Although is it nice to make money off of another person’s disability? But when you want [to] see real wrestling

. . . check out Cen Cal Pro Wrestling or Planet Luca (owner of Ven detta Pro Wrestling).” The exhibit, which appears to be heavily edited,
includes 22 undated Facebook comments that Traughber asserts are samples of the public discourse in response to his post claiming that Balsamo had stolen the VPW name

. Not only does
the exhibit omit that post, but it also is unclear whether8

Traughber’s Facebook page is accessible to the general public or only to his “friends.” Although the posting of the two articles suggests some public interest in the parties’ dispute , there is no information regarding the viewership for either web site . Ap pellants also have

not attem pted to quantify the level of public interest in the local wrestling communit y

. Courts typically require such information

. (See Grenier v. Taylor (2015) 234 Cal.App.4 th 471, 481

- 483 [allegedly libelous Internet postings of interest to a church community of 550 to 1,000 members was “large enough to quali fy as a ‘community’ for purposes of section 425.16”] ; Third Laguna
Hills Mutual v. Joslin (2020) 49 Cal.App.5th 366, 3 76 [cross

complaint challenging homeowner association’s enforcement of its covenants and restrictions against a homeowner did not involve a public issue affecting all 6,102 members and residents]; Safari Club International v. Rudolph (9th Cir. 2017 ) 862 F. 3d 1113,
1122 [ surreptitious recording of president of wildlife conservation organization “implicates public issues because it involved two presidents of an organization with 50,000 members”]; see also Talega Maintenance Corp. v. Standard Pacific Corp. (20 14) 225 Cal.App.4th 722, 73 4 [ issue of responsibility for payment of repairs was of interest to only a narrow sliver of society and thus was not a public issue] ; Jeppson v. Ley (2020) 44 Cal.App.5th 845

, 856 [“There is no issue of public interest when the speaker’s words are merely an effort to gather ammunition for another round in the speaker’s neighborhood wrangle”].) In sum, we cannot conclude on this record that the statements attributed to appellants are a matter of public
interest

. The trial cour t appropriately denied the anti

- SLAPP
motion.9 D ISPOSITION
The judgment is affirmed. In the interests of justice, the parties shall bear their own costs on appeal. NOT TO BE PUBLISHED.

PERREN , J.

We concur:

GILBERT

, P. J.

T ANGEMAN

, J.10 Jed Beebe

, Judge Superior Court County of Santa Barbara

______________________________

Dennis James Balsamo, in pro. per., for Plaintiff and Respondent. Anthony A. Karian, for Defen dants and Appellants.