UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549


                               FORM 10-QSB

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

     For the quarterly period ended January 31, 2004

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

     For the transition period from ____________  to____________

                        Commission File No. 001-08397

                              GOLD STANDARD, INC.
                              -------------------
        (Exact name of small business issuer as specified in its charter)


             UTAH                                 87-0302579
             ----                                 ----------
(State or other jurisdiction of                (I.R.S. Employer I.D. No.)
incorporation or organization)

                      136 South Main Street, Suite #712
                         Salt Lake City, Utah 84101
                         --------------------------
                 (Address of principal executive offices)

                               (801) 328-4452
                               --------------
                        (Issuer's telephone number)

                                     N/A
                                     ---
            (Former name, former address and former fiscal year,
                       if changed since last report)


            APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                PROCEEDINGS DURING THE PRECEDING FIVE YEARS

                              Not applicable.

                   APPLICABLE ONLY TO CORPORATE ISSUERS

     Indicate the number of shares outstanding of each of the Registrant's
classes of common stock, as of the latest practicable date:

                              January 30, 2004

                            10,458,864 shares

Transitional Small Business Disclosure Format (Check one):  Yes  X  No
                                                                ---   ---

<PAGE>

                      PART I - FINANCIAL INFORMATION

Item 1.   Financial Statements.

               GOLD STANDARD, INC. AND SUBSIDIARIES
           UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                 FOR INCLUSION IN QUARTERLY REPORT
                          ON FORM 10QSB

<PAGE>
<TABLE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS

                                                 January 31,     October 31,
                                                     2004             2003
                                                   (Unaudited)
<S>                                              <C>            <C>
              ASSETS
CURRENT ASSETS
Cash and cash equivalents                        $     441,012    $   312,651
Accounts receivable                                        100            100
Prepaid expenses                                         5,513          6,073
                                                 -------------    -----------
         TOTAL CURRENT ASSETS                          446,625        318,824

PROPERTY AND EQUIPMENT, AT COST
Equipment and leasehold improvements                    11,056         12,101
                                                 -------------    -----------
                                                        11,056         12,101

OTHER ASSETS
Available for sale securities                          231,000        205,333
                                                 -------------    -----------
                                                       231,000        205,333
                                                 -------------    -----------
                                                 $     688,681    $   536,258
                                                 =============    ===========

               LIABILITIES AND EQUITY

CURRENT LIABILITIES
 Accounts payable - trade                        $         714    $     1,243
 Income taxes payable                                      100            100
                                                 -------------    -----------
         TOTAL CURRENT LIABILITIES                         814          1,343

STOCKHOLDERS' EQUITY
 Common stock, par value $.001, authorized
  100,000,000 shares, issued and outstanding
  10,458,864 shares at January 31, 2004 and
  10,158,864 shares at October 31, 2003.                10,459         10,159
 Additional paid-in capital                         13,405,248     13,305,549
 Other comprehensive income                            137,335        111,668
 Note receivable from related party for stock
  issued                                                     0       (147,943)
 Accumulated deficit                               (12,865,175)   (12,744,518)
                                                   -----------    -----------
         TOTAL STOCKHOLDERS' EQUITY                    687,867        534,915
                                                   -----------    -----------
                                                   $   688,681    $   536,258
                                                   ===========    ===========
</TABLE>
See accompanying notes to consolidated financial statements.
                                3
<PAGE>
<TABLE>
<CAPTION>
               GOLD STANDARD, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS

                                               Three months ended
                                                    January 31,
                                                2004         2003
                                            (Unaudited)   (Unaudited)
<S>                                        <C>        <C>
INCOME FROM OPERATIONS                    $        0   $        0

EXPENSES
 Depreciation                                  1,071        1,071
 Leasehold exploration and
   carrying costs                             55,502       77,510
 General and administrative:
   Legal                                       3,923          629
   Other                                      62,538       64,757
                                          ----------   ----------
    NET LOSS FROM OPERATIONS                (123,006)    (143,967)

OTHER INCOME
 Interest income                               2,349        2,384
                                          ----------   ----------
      NET LOSS                            $ (120,657)  $ (141,583)
                                          ==========   ==========
Net loss per common share                 $    (0.01)  $    (0.01)
                                          ==========   ==========
</TABLE>
See accompanying notes to consolidated financial statements.
                                4
<PAGE>
<TABLE>
<CAPTION>
               GOLD STANDARD, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF CASH FLOWS

                                            Three months ended
                                                January 31,
                                            2004         2003
                                          (Unaudited) (Unaudited)
<S>                                       <C>        <C>
CASH FLOWS FROM OPERATING ACTIVITIES
 Net income loss                          $ (120,657) $ (141,583)
 Add (deduct) adjustments to
 cash basis:
  Depreciation                                 1,043       1,071
  Increase (decrease) in:
    Accounts payable                            (528)       (448)
  Decrease (increase) in:
    Prepaid expenses                             560       3,454
                                          ----------  ----------
       NET CASH PROVIDED BY/
       (USED IN) OPERATING
       ACTIVITIES                           (119,582)   (137,506)

CASH FLOWS FROM INVESTMENT ACTIVITIES
  Decrease/(increase) in note receivable     147,943        (740)
  Increase in common stock and additional
   paid in capital from sale of additional
   shares                                    250,000           0
  Decrease in common stock and additional
   paid in capital from the recission of
   issued shares                            (150,000)          0
                                          ----------   ---------
        NET CASH USED IN
        INVESTMENT ACTIVITIES                247,943        (740)
                                          ----------   ---------
NET INCREASE (DECREASE) IN CASH              128,361    (138,246)

CASH BALANCE AT BEGINNING OF PERIOD          312,651     893,021
                                          ----------   ---------
CASH BALANCE AT END OF PERIOD             $  441,012   $ 754,775
                                          ==========   =========
</TABLE>

See accompanying notes to consolidated financial statements.
                                7
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     A summary of significant accounting policies consistently applied in the
     preparation of the accompanying consolidated financial statements
     follows:

     Financial Statements
     The financial information provided in the Consolidated Balance Sheet for
     the year ended October 31, 2003, has been taken from the audited
     financial statements at that date.  In the opinion of management, all
     adjustments necessary to present fairly the financial position, results
     of operations and cash flow at January 31, 2004, have been made.  All
     such adjustments were of a normal, recurring nature.

     Principles of Consolidation
     The accompanying consolidated financial statements at January 31, 2004,
     include the accounts of Gold Standard, Inc., and its subsidiaries, Gold
     Standard South, Gold Standard Minas, S.A. and Tormin, S.A.  As used
     herein, references to Gold Standard, Inc., the Registrant, or the
     Company refers to Gold Standard, Inc. and its consolidated subsidiaries.
     All significant intercompany balances and transactions are eliminated.

     Nature of Operations
     Gold Standard South, a Utah corporation, was organized for the purpose
     of carrying on a property acquisition and gold exploration programs in
     the United States and South America.

     In January 2004, the Company announced that the Brazilian Project is
     ready for drilling as the Pombo deposit has the potential of developing
     into a major gold-copper porphyry deposit.  The Company is preparing the
     drill sites on the Pombo claims for the commencement of drilling.  All
     drilling costs will be funded through joint ventures.  There are risks
     and uncertainties related to the Pombo Project in Brazil as the
     Company's effort to develop and commercialize the Pombo claims in Brazil
     may not be successful.

                                8
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     Use of Estimates
     The preparation of financial statements in conformity with U.S.
     generally accepted accounting principles requires management to make
     estimates and assumptions that affect certain reported amounts of assets
     and liabilities and disclosure of contingent assets and liabilities at
     the date of the financial statements, and the reported amounts of
     revenues and expenses during the reported period.  Actual results could
     differ from those estimates.

     Revenue Recognition
     The Company recognizes revenue from its activities as it is earned.

     Depreciation and amortization
     Depreciation and amortization are computed on the straight-line method
     over the following useful lives:

                                                   Years
               Furniture and equipment              5-7
               Transportation equipment              5
               Leasehold improvements            lease term

          Cash and Cash Equivalents and Interest Bearing Deposits
     Includes cash on hand, bank demand deposit accounts, money market
     accounts and instruments readily convertible to cash with a maturity of
     three months or less.  The carrying amounts reported in the balance
     sheet for cash and cash equivalents and interest bearing deposits
     approximate those assets' fair values.

     Marketable Securities
     Management determines the appropriate classification of its investments
     in marketable debt and equity securities at the time of each purchase
     and re-evaluates such determination at each balance sheet date.  At
     January 31, 2004, the Company's investment portfolio consisted of
     marketable equity securities classified as available-for-sale.
                                9
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     Investment in Mining Properties
     Prospecting and exploration costs incurred in the search for new mining
     properties are charged to expense as incurred.  Direct costs associated
     with the development of identified reserves are capitalized until the
     related geological areas are put into production, sold or abandoned.  As
     of January 31, 2004, there were no geological areas under production.

     Long-lived Assets
     When facts and circumstances indicate that the cost of long-lived assets
     may be impaired, an evaluation of the recoverability is preformed by
     comparing the carrying value of the assets to the estimated undiscounted
     future cash flows.  A forecast showing lack of long-term profitability,
     a significant decline in market share, and a current period operating or
     cash flow loss combined with a history of operating or cash flow losses
     are conditions, among others, that would trigger an impairment
     assessment of the carrying amount of long-lived assets.

     Upon indication that the carrying value of such assets may not be
     recoverable, the Company recognizes an impairment loss by a charge
     against current operations.  If there is an impairment, an impairment
     charge would be determined by comparing the carrying amount of the
     assets to the applicable estimated future cash flows, discounted at a
     risk-adjusted rate or market appraisals.  In addition, the remaining
     amortization period for the impaired asset would be reassessed and
     revised, if necessary.

     Loss Per Share
     The Company applies Statement of Financial Accounting Standards No. 128
     Earnings Per Share (SFAS No. 128), which requires the calculation of
     basic and diluted loss per share. Basic loss per share of common stock
     is computed based on the weighted-average number of common shares
     outstanding during the period.  Diluted loss per share is computed on
     the basis of the average number of common shares outstanding plus the
     dilutive effect of outstanding stock options and warrants using the
     "treasury stock" method.  The Company has common
                                10
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     stock equivalents outstanding at January 31, 2004 in the form of stock
     warrants.  These warrants were excluded in the calculation of diluted
     loss per share because their inclusion would have been anti-dilutive.

     Comprehensive Income
     The Company applies Statement of Financial Accounting Standards No. 130
     Reporting Comprehensive Income (SFAS No. 130).  Comprehensive income is
     defined as the change in equity of a business enterprise during a period
     from transactions and other events and circumstances from non owner
     sources.  It includes all changes in equity during a period except those
     resulting from investments by owners and distributions to owners.

     Income Taxes
     Deferred income taxes are provided for temporary differences between the
     financial reporting and tax basis of assets and liabilities using
     enacted tax laws and rates for the years when the differences are
     expected to reverse.

     Stock based compensation
          The Company applies Statement of Financial Accounting Standards No.
123,
     Accounting for Stock Based Compensation, (SFAS 123) which requires
     disclosure of the fair value and other characteristics of stock options.
     The Company has chosen under the provisions of SFAS 123 to continue
     using the intrinsic value method of accounting for employee stock based
     compensation in accordance with the Accounting Principles Board Option
     No. 25, Accounting for Stock Issued to Employees.

          The Company has issued compensatory stock warrants to officers,
     employees and consultants during the course of business.  No warrants
     were issued in 2003 and warrants issued in previous years expired
     without being exercised in 2003.  Additional stock warrants were issued
     to employees on January 30, 2004.  No compensation expense is recognized
     in the Company's financial statements in 2004 because the exercise price
     of the Company's employee stock options equals the market price of the
     Company's common stock on the date of the grant.
                                11
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     If the Company determined compensation costs based on the fair value at
     the grant date for its stock options as required under SFAS 123, net
     earnings and earnings per share would have been reduced to the following
     pro forma amounts:

                              Three Months Ended January 31,
                                   2004             2003

          Net loss
               As reported    $    (120,657) $    (141,583)
               Pro forma      (330,777)      (141,538)

          Loss per share
               As reported    $       (0.01) $       (0.01)
               Pro forma         (0.03) $       (0.02)


     The weighted-average fair values at date of grant for compensatory
     warrants were estimated using the Black-Scholes option pricing model
     using the following assumptions:  (1) no expected dividend yields; (2)
     an expected volatility rate of 280%; and (3) expected weighted average
     lives of 3.92 years.  The weighted-average risk-free interest rate
     applied was 1.875%.


     Stock warrant activity is summarized as follows:
                                                  Weighted
                                                  Average
                                                  Exercise
                                          Shares     Price

     Warrants outstanding October 31, 2003
               Granted                  960,000   $    0.22
          Cancelled or expired                     -              -
     Warrants outstanding January 31, 2004   960,000   $    0.22

     All 960,000 warrants at January 31, 2004 were exercisable at $.22 per
     share and carried a weighted average remaining contractual life of 3.92
     years.
                                12
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     Effects of recent accounting pronouncements
     In July 2002, the FASB issued SFAS No. 146, Accounting for Costs
     Associated with Exit or Disposal Activities.  SFAS No. 146 requires that
     a liability for costs associated with an exit or disposal activity be
     recognized and measured initially at fair value only when the liability
     is incurred.  SFAS 146 is effective for exit or disposals that are
     initiated after December 31, 2002.  SFAS 146 has had no effect on the
     financial position results of operations, or cash flows of the Company.

     In December 2002, the FASB issued SFAS No. 148; Accounting for Stock
     Based Compensation Transition and Disclosure that amends SFAS No. 123,
     Accounting for Stock-Based Compensation to provide alternative methods
     of transition for a voluntary change to SFAS 123's fair value method of
     accounting for stock based employee compensation.  SFAS 148 also amends
     the disclosure provisions of SFAS 123 and APB Opinion No. 28, Interim
     Financial Reporting, to require disclosure in the summary of significant
     accounting policies of the effects of an entity's accounting policy with
     respect to stock-based employee compensation on reported net income and
     earnings per share in annual and interim financial statements.  The
     Statements amendment of the transition and annual disclosure
     requirements of SFAS 123 are effective for fiscal years ending after
     December 15, 2002.  The interim disclosure provisions are effective for
     financial reports containing financial statements for interim periods
     beginning after December 15, 2002.  SFAS 148 has had no effect on the
     results of operations or statements of financial position of the
     Company.

     In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133
     on Derivative Instruments and Hedging Activities which amends and
     clarifies accounting for derivative instruments, including certain
     derivative instruments embedded in other contracts, and for hedging
     activities under SFAS No. 133.  The statement is effective (with certain
     exceptions) for contracts entered into or modified after June 30, 2003.
     The adoption of this Statement has had no effect on the financial
     position, results of operations, or cash flows of the Company.

                                13
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     In May 2003, the FASB issued SFAS No. 150, Accounting for Certain
     Financial Instruments with Characteristics of both Liabilities and
     Equity.  It requires the issuer to clarify a financial instrument that
     is within its scope as a liability (or an asset in some circumstances).
     It is effective for financial instruments entered into or modified after
     May 31, 2003 and otherwise is effective at the beginning of the first
     interim period after June 15, 2003.  The adoption of SFAS No. 150 on
     July 1, 2003, has had no effect on the financial position, results of
     operations, or cash flows of the Company.

     In November 2002, the FASB issued Financial Interpretation No.(FIN) 45,
     Guarantor's Accounting and Disclosure Requirements for Guarantees,
     Including Indirect Guarantees of Indebtedness of Others.  Among other
     things, the interpretation requires guarantors to recognize, at fair
     value, their obligations to stand ready to perform under certain
     guarantees.  FIN 45 became effective for guarantees issued or modified
     on or after January 1, 2003, and had no effect on the financial
     position, results of operations, or cash flows of the Company.

     In January 2003, the FASB issued FIN 46, Consolidation of Variable
     Interest Entries.  In general, a variable entity is a corporation,
     partnership, trust or any other legal structure used for business
     purposes that either (a) does not have equity investors with voting
     rights nor (b) has equity investors that do not provide sufficient
     financial resources for the entity to support its activities.  FIN 46
     requires a variable interest entity's activity to be consolidated by a
     company if the company is subject to a majority of the risk of loss from
     the variable interest entity's activities or entitled to receive a
     majority of the entity's residual return or both.  The consolidation
     requirements of FIN 46 apply immediately to variable interest entities
     created after January 31, 2003.  The consolidation requirements apply to
     transactions entered into prior to February 1, 2003 in the first fiscal
     year or interim period beginning after June 15, 2003, which was
     subsequently delayed until the fourth quarter of 2003.  Certain of the
     disclosure requirements apply in all
                                14
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     financial statements issued after January 31, 2003, regardless of when
     the variable interest entity was established.  The adoption of the
     interpretation did not have any impact on the Company's financial
     statements.

     In November 2002, the EITF reached a consensus on issue No. 00-21,
     Revenue Arrangements with Multiple Deliverables.  EITF Issue No. 00-21
     provides guidance on how to account for arrangements that involve the
     delivery or performance of multiple products, services and/or rights to
     use assets. The provisions of the EITF Issue No. 00-21 will apply to
     revenue arrangements entered into fiscal periods beginning after June
     15, 2003.  The adoption of EITF Issue No. 00-21 will have no effect on
     the Company's financial position, results of operation, or cash flows.


NOTE 2 - INVESTMENT IN AFFILIATED COMPANY

     On April 26, 2002, Pan American Motorsports (PAM) agreed in principal
     with an unrelated third party, Queench, Inc., (Queench) to issue
     7,000,000 shares of its stock.  At the same time, the PAMS president
     sold 1,000,000 shares of PAMS stock to Queench.  In addition, Gold
     Standard and its president and the PAMS president transferred voting
     rights for shares beneficially owned by each to Queench until April 26,
     2004.  As a result of these transactions, Gold Standard's ownership
     percentage in PAMS dropped from 21.6% to 11.6% effective with the
     closing date of the transactions of May 31, 2002.  Gold Standard now
     accounts for its investment in PAMS under FASB 115, Accounting for
     Certain Investments in Debt and Equity Securities.
                                15
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 2 - INVESTMENT IN AFFILIATED COMPANY (Continued)

     The aggregate fair value, cost basis and unrealized holding gain of Gold
     Standard's investment in PAMS at January 31, 2004 is as follows:

             Available for sale investment         $231,000

             Cost basis                              93,665

             Unrealized holding gain included in
                other comprehensive income         $137,335


NOTE 3 - MINING PROPERTIES

   The Company holds directly or through its subsidiaries, mineral and
   exploration rights to property located in the Dugway region of western
   Utah, southern Uruguay and Brazil. All exploration costs associated with
   these properties have been charged to operations as incurred, consistent
   with the Company's accounting policies.  No development costs have been
   capitalized on these properties through January 31, 2004.


NOTE 4   PROPERTY AND EQUIPMENT

   Property and equipment at January 31, 2004 is as follows:

        Cost
           Furniture and equipment              $119,954
           Transportation equipment              132,999
           Leasehold improvements                       3,201
              Total cost                         256,154
        Accumulated depreciation and
         Amortization                            245,098

              Net property and equipment        $ 11,056
                                15
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)


NOTE 5 - RELATED PARTY TRANSACTIONS

   The Company has funded the majority of the operations of its
   subsidiaries Gold Standard South, Gold Standard Minas, and Tormin S.A.
   with unsecured non-interest bearing long-term cash advances.  As of
   January 31, 2004, the Company had receivables from these companies of
   $513,936, $2,993,212 and $270,360, respectively.  All intercompany
   transactions have been eliminated in consolidation.

   In April 2000 the Company president exercised options to purchase
   800,000 shares of common stock at $.1875 per share. The shares were
   purchased with a non-interest bearing promissory note in the amount of
   $150,000.  The note was due on January 18, 2004.  The note was not paid
   per the terms of the agreement and consequently the $150,000 balance of
   the note was removed and the issuance of the 800,000 was rescinded.


NOTE 6   EQUITY

   In May 2003, the Company approved an eight for one stock split which
   increased the common stock from 1,269,858 shares issued and outstanding
   to 10,158,864 shares issued and outstanding.  The par value remained
   unchanged at $0.001 per share with 100,000,000 shares of common stock
   authorized.  All share information and per share data have been
   retroactively restated for all periods presented to reflect the stock
   split.

   On December 19, 2003, the Company entered into a Stock Purchase
   Agreement with FCMI Financial Corporation (FCMI).  FCMI purchased
   1,100,000 shares of common stock with a $.001 par value for $250,000.
   The Company is subject to certain representations and warranties as
   provided by the Stock Purchase Agreement.

NOTE 7   NONCOMENSATORY STOCK WARRANTS

   On January 30, 2004, the Company issued warrants to outside Board of
   Directors as continued inducement of these parties to serve in the
   capacities in which they presently serve the Company.  Unexercised
   warrants aggregate 580,000 shares at
                                16
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 7   NONCOMENSATORY STOCK WARRANTS (Continued)

   January 31, 2004.  They carry a weighted average price of $.22 per share
   and have a weighted average remaining life of 3.92 years.

NOTE 8 - INCOME TAXES

   The Company has significant net operating loss and net capital loss
   carry forwards which give rise to a deferred tax asset.  Because the
   Company has no assurance that the tax benefit from the net operating
   loss and net capital loss will ever be realized, a valuation allowance
   has been provided equal to the deferred tax asset.  There are no other
   timing differences which arise from recognizing income and expense in
   different periods for financial and tax reporting purposes.

   The Company has federal net operating losses of $5,100,000 which expire
   in the years 2004 through 2023.  State net operating losses total
   $1,680,000 and expire in the years 2009 through 2018.


NOTE 9   CONCENTRATION OF CREDIT RISK

        The Company maintains substantially all cash balances with various
   financial institutions located in the State of Utah. Accounts at the
   financial institutions are insured by the Federal Deposit Insurance
   Corporation up to $100,000 per institution.  At times the Company's cash
   in its bank exceeds the federally insured limits.


NOTE 10   SEGMENT INFORMATION

   The Company applies Statement of Financial Accounting Standards No. 131,
   Disclosures about Segments of an Enterprise and Related Information
   (SFAS No. 131).  This standard establishes standards for reporting
   information about operating segments in annual financial statements,
   selected information about operating segments in interim financial
   reports and disclosures about products and services, geographic areas
   and major customers.  This
                                17
<PAGE>
               GOLD STANDARD, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
               January 31, 2004 and October 31, 2003
                         (Unaudited)

NOTE 10   SEGMENT INFORMATION (Continued)

   standard requires the Company to report financial information on the
   basis that is used internally for evaluating segment performance and
   deciding how to allocate resources to segments.

   The Company's only activity and, therefore, dominant business segment,
   is gold exploration and development.

   The Company had no revenues during the period ended January 31, 2004.
   The following presents property and equipment, net of accumulated
   depreciation and amortization, based on the location of the asset:

                       United States       $ 1,017
                       South America        10,039

                                           $11,056

                                7
<PAGE>
ITEM 2.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
   RESULTS OF OPERATIONS


  INTRODUCTION

  The Company's business involves acquiring, exploring and, if warranted,
developing gold mineralized properties.  Presently, the Company is conducting
only exploration activities.


  RESULTS AND PLAN OF OPERATIONS

  No revenue was generated by Company operations during the period ended
January 31, 2004.

  The Company is focusing its exploration activities on its mineral
holdings in South America, primarily Brazil.  Exploration related expenses for
the current three-month period ended January 31, 2004 were $55,502 compared to
$77,510 for the three-month period ended January 31, 2003. The Company
presently plans to continue its present level of exploration activities on its
Brazilian properties.  The Company currently anticipates that exploration
expenses will continue at the level experienced in the first three months for
the remainder of the current year.

  The Company has funded its operations through equity financing, and with
settlement proceeds from a lawsuit that were received prior to 1996.  The
Company raised $250,000 through the sale of 1,100,000 shares of its common
stock in December, 2003.  The Company does not anticipate receiving a material
amount of operating revenue within the foreseeable future, and as such, the
current trend in losses from operations is expected to continue.  Future
operating losses will be funded through cash, cash equivalents and
certificates of deposit on hand.

  The most significant component of expenses which has contributed to the
Company's net operating losses is exploration, representing approximately 45%
of expenses for the three month period ended January 31, 2004 and
approximately 54% of expenses for the three month period ended January 31,
2003.  The Company's general and administrative expenses, excluding legal
expenses totaled $62,538 for the three-month period ended January 31, 2004
compared to $64,757 for the three-month period ended January 31, 2003.  The
most significant general and administrative expense category during the three-
month period ended January 31, 2004 was wages and salaries in the amount of
$117,000 ($117,000 in 2003).  The balance of general and administrative
expenses includes professional fees, office supplies and expenses, office
rent, travel, etc.  Expenses for the remaining nine months of the year should
remain close to level in the first three months of the year.  The Company's
management has been conscientious in striving to control general and
administrative expenses.  The stability of general and administrative costs
during the past years is a positive reflection on management's cost control
efforts.  The Company has no long-term debt nor material capital commitments
which would require significant outlays of cash during the remainder of the
year.

    The Company anticipates its working capital at January 31, 2004 will
be sufficient to fund its projected exploration activities in Brazil and to
maintain a level of corporate operations comparable with past years, for the
remaining nine months of the year.  However, developments may cause an
increase in expenses that may shorten the period in which the Company can
continue to operate without seeking additional funding.  The Company hopes to
increase its working capital through the sale of its available-for-sale
securities, but there is no assurance the Company will be successful in
completing such sale or that it would realize the carrying value of its
available-for-sale securities upon a sale.  If the Company determines to
continue operations beyond that which can be supported with its current
working capital, it will need to obtain additional funding.  The Company has
no immediate plans to seek significant funding through additional equity
offerings or debt financing.


  INFLATION

  The impact of inflation on the Company's operations will vary.  The
future price of gold and the level of future interest rates could directly
affect the Company's operating revenue.  Lower interest rates and higher gold
prices enhance the value of the Company's investments.

  Because the Company does not have a source of revenue, serious increases
in inflation could increase the Company's general and administrative expenses
and make it difficult to remain within its budget.  However, the inflation
rate has remained relatively low, with only a minor impact on the Company.
Management does not anticipate material increases in the inflation rate during
the immediate future.


  ENVIRONMENTAL RULES AND REGULATION

  The Company is not aware of any noncompliance with environmental rules
and regulations, nor has the Company been cited by any local, state or
national agency either in the United States or South America for noncompliance
with environmental rules and regulations.  The Company is not aware of any
potential reclamation costs in any of the areas in which it has conducted
exploration.


  FORWARD LOOKING STATEMENTS

  The Private Securities Litigation Reform Act of 1995 (the Act) provides
a safe harbor for forward-looking statements made by or on the behalf of
Company.  The Company and its representatives may from time to time make
written or oral statements that are not "forward-looking," including
statements contained in this report and other filings with the Securities and
Exchange Commission and in reports to Company's stockholders.  Management
believes that all statements that express expectations and projections with
respect to future matters, as well as from developments beyond Company's
control, including changes in global economic conditions, are forward-looking
statements within the meaning of the Act.  These statements are made on the
basis of management's views and assumptions, as of the time the statements are
made, regarding future events and business performance.  There can be no
assurance however, that management's expectations will necessarily come to
pass.  Factors that may affect forward-looking statements include a wide range
of factors that could materially affect future developments and performance,
including the following:

  Changes in company-wide strategies, which may result in changes in types
or mix of business in which Company is involved or chooses to invest; changes
in U.S, global or regional economic conditions, changes in U.S. and global
financial and equity markets, including significant interest rate
fluctuations, which may impede Company's access to, or increase the cost of,
external financing for its operations and investments; increased competitive
pressures, both domestically and internationally; legal and regulatory
developments, such as regulatory actions affecting environmental activities;
the imposition by foreign countries of trade restrictions and changes in
international tax laws or currency controls; adverse weather conditions or
natural disasters, such as hurricanes and earthquakes; and labor disputes,
which may lead to increased costs or disruption of operations.

  This list of factors that may affect future performance and the accuracy
of forward-looking statements is illustrative, but by no means exhaustive.
Accordingly, all forward-looking statements should be evaluated with the
understanding of their inherent uncertainty.

Item 3.   Controls and Procedures.

     Within 90 days of the date of this report, an evaluation was performed by
the Company's President and Chief Financial Officer of the effectiveness of
the design and operation of our disclosure controls and procedures.  Based on
that evaluation, our Company's management concluded that the Company's
disclosure controls and procedures were effective.  There have been no
significant changes in the Company's internal controls or in other factors
that could significantly affect internal controls subsequent to January 31,
2004.

                        PART II - OTHER INFORMATION

Item 1.   Legal Proceedings.

     None; not applicable.

Item 2.   Changes in Securities.

     There has been 300,000 shares issued during the quarter ended January 31,
2004.  (Need to tell to whom and for what)  Who is the transfer agent?

Item 3.   Defaults Upon Senior Securities.

     None; not applicable.

Item 4.   Submission of Matters to a Vote of Security Holders.

     None; not applicable.

Item 5.   Other Information.

     None; not applicable.

Item 6.   Exhibits and Reports on Form 8-K.

     (a) Exhibits.

         31.1 302 Certification of Scott L. Smith

         31.2 302 Certification of Bret C. Decker

         32 906 Certification

     (b) Reports on Form 8-K.*

         None.

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                                SIGNATURES

          In accordance with the requirements of the Exchange Act, the
registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

                                         GOLD STANDARD, INC.


Date: 3/22/04                            By:/s/Scott L. Smith
      --------                              ------------------------
                                            Scott L. Smith
                                            President and Chief Financial
                                            Officer and Director

Date: 3/22/04                            By:/s/Bret C. Decker
      --------                              ------------------------
                                            Bret C. Decker, Secretary

<PAGE>