EX-10.9





 Exhibit 10.9 

PLAYTIKA HOLDING CORP. 

2020 INCENTIVE AWARD PLAN 

SECTION 3(I) STOCK OPTION GRANT NOTICE FOR ISRAELI PARTICIPANTS 

Capitalized terms not specifically defined in this Stock Option Grant Notice (the “Grant Notice”) have
the meanings given to them in the 2020 Incentive Award Plan and the Sub-Plan for Israeli Participants (the “Sub-Plan,” and jointly with the 2020
Incentive Award Plan, as each may be amended from time to time, the “Plan,” except where the context otherwise requires) of Playtika Holding Corp. (the “Company”). 

The Company hereby grants to the participant listed below (“Participant”) the stock option described
in this Grant Notice (the “Option”), subject to the terms and conditions of the Plan and the Stock Option Agreement attached hereto as Exhibit A (the “Agreement”), both of which are incorporated
into this Grant Notice by reference and Section 3(i) of the ITO. 
  

			
	 Participant:
	  	 [Insert Participant Name]

		
	 Grant Date:
	  	 [Insert Grant Date]

		
	 Exercise Price per Share:
	  	 [Insert Exercise Price]

		
	 Shares Subject to the Option:
	  	 [Insert Number of Options]

		
	 Final Expiration Date:
	  	 [Insert Tenth Anniversary of Grant Date]

		
	 Vesting Commencement Date:
	  	 [Insert Vesting Commencement Date]

		
	 Vesting Schedule:
	  	 [To be specified in individual agreements]

		
	 Type of Option
	  	 3(i) Option


 If the Company uses an electronic capitalization table system (such as Shareworks) and the
fields in this Grant Notice are blank or the information is otherwise provided in a different format electronically, the blank fields and other information shall be deemed to come from the electronic capitalization system and is considered part of
this Grant Notice. 
 By Participant’s signature below or electronic acceptance or authentication in a form authorized
by the Company, Participant agrees to be bound by the terms of this Grant Notice, the Plan, the Agreement and Section 3(i) of the ITO. Participant has reviewed the Plan, this Grant Notice and the Agreement, in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Grant Notice and fully understands all provisions of the Plan, this Grant Notice and the Agreement. Participant has been provided with a copy or electronic access to a copy of the
prospectus for the Plan. Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Administrator upon any questions arising under the Plan, this Grant Notice or the Agreement. Counterparts may be
delivered via facsimile, electronic mail (including pdf or any electronic signature complying with the U.S. federal ESIGN Act of 2000, Uniform Electronic Transactions Act or other applicable law) or other transmission method and any counterpart so
delivered will be deemed to have been duly and validly delivered and be valid and effective for all purposes. 
  

							
	PLAYTIKA HOLDING CORP.	 	PARTICIPANT
				
	By:	 	 	 	By:	 	 
	Print Name:	 	 	 	Print Name:	 	 
	Title:	 	 	 	ID:	 	 













 EXHIBIT A 

STOCK OPTION AGREEMENT 

Capitalized terms not specifically defined in this Agreement have the meanings specified in the Grant Notice or, if not
defined in the Grant Notice, in the Plan or in the Sub-Plan. 
 ARTICLE I. 

GENERAL 

1.1 Grant of Option. The Company has granted to Participant the Option effective as of the grant date set forth in the
Grant Notice (the “Grant Date”). Each Option represents the right to receive one Share, as set forth in this Agreement. 

1.2 Incorporation of Terms of Plan. The Option is subject to the terms and conditions set forth in this
Agreement and the Plan, which is incorporated herein by reference. In the event of any inconsistency between the Plan and this Agreement, the terms of the Plan will control. 

ARTICLE II. 
 PERIOD OF
EXERCISABILITY 
 2.1 Commencement of Exercisability. The Option will vest and become exercisable according to
the vesting schedule in the Grant Notice (the “Vesting Schedule”), except that any fraction of a Share as to which the Option would be vested or exercisable will be accumulated and will vest and become exercisable only when a
whole Share has accumulated. The Option shall not be exercisable with respect to fractional Shares. Notwithstanding anything in the Grant Notice, the Plan or this Agreement to the contrary, unless the Administrator otherwise determines, the Option
will immediately expire and be forfeited as to any portion that is not vested and exercisable as of Participant’s Termination of Service for any reason. 

2.2 Duration of Exercisability. The Vesting Schedule is cumulative. Any portion of the Option which vests and becomes
exercisable will remain vested and exercisable until the Option expires. The Option will be forfeited immediately upon its expiration. 

2.3 Expiration of Option. Subject to Section 5.3 of the Plan, the Option may not be exercised to any extent
by anyone after, and will expire on, the first of the following to occur: 
 (a) The final expiration date in the Grant
Notice; which shall in no event be more than ten (10) years from the Grant Date; 
 (b) Except as the Administrator may
otherwise approve, the expiration of three (3) months from the date of Participant’s Termination of Service, unless Participant’s Termination of Service is for Cause or by reason of Participant’s death or Disability; 

(c) Except as the Administrator may otherwise approve, the expiration of one (1) year from the date of Participant’s
Termination of Service by reason of Participant’s death or Disability; 
 (d) Except as the Administrator may otherwise
approve, the date of Participant’s Termination of Service for Cause; and 
 (e) Except as otherwise provided in clauses
(b) or (c) above, with respect to any unvested portion of the Option, the date that is thirty (30) days following Participant’s Termination of 

  
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Service by reason of Participant’s death or Disability, or such shorter period as may be determined by the Administrator. 

ARTICLE III. 
 EXERCISE
OF OPTION 
 3.1 Person Eligible to Exercise. During Participant’s lifetime, only Participant may exercise
the Option. After Participant’s death, any exercisable portion of the Option may, prior to the time when the Option becomes unexercisable under Section 2.3 hereof, be exercised by Participant’s Designated Beneficiary or by any person
empowered to do so under the deceased Participant’s will or under the then Applicable Laws of descent and distribution. 

3.2 Manner of Exercise. The Option, or any exercisable portion thereof, may be exercised solely by delivery to the
Secretary of the Company or the Secretary’s office, or such other place as may be determined by the Administrator, of all of the following prior to the time when the Option or such portion thereof becomes unexercisable under Section 2.3,
except that the Option may only be exercised for whole Shares: 
 (a) An exercise notice in the form prescribed by the
Administrator, which may be an electronic form (the “Exercise Notice”) signed by Participant or any other person then entitled to exercise the Option or portion thereof, stating that the Option or portion thereof is thereby
exercised, such Exercise Notice complying with all applicable rules established by the Administrator; and 
 (b) Subject to
Section 5.5 of the Plan, full payment for the Shares with respect to which the Option or portion thereof is exercised, which payment may be made by Participant, by: 

(i) Cash, wire transfer of immediately available funds or check, payable to the order of the Company; or 

(ii) Surrender to or withholding by the Company of a net number of vested Shares issuable upon the exercise of
the Option valued at their Fair Market Value; or 
 (iii) Delivery (either by actual delivery or attestation)
of Shares owned by Participant valued at their Fair Market Value; or 
 (iv) If there is a public market for
the Shares at the time of exercise, through the (A) delivery (including electronically or telephonically to the extent permitted by the Company) of an irrevocable and unconditional undertaking by a broker acceptable to the Company to deliver
promptly to the Company sufficient funds to pay the exercise price, or (B) delivery by Participant to the Company of a copy of irrevocable and unconditional instructions to a broker acceptable to the Company to deliver promptly to the Company
cash or a check sufficient to pay the exercise price, provided in either case, that such amount is paid to the Company at such time as may be required by the Administrator; or 

(v) With the consent of the Administrator, any other form of payment permitted under Section 5.5 of the
Plan and Section 3(i) of the ITO. 
 (c) Any combination of the above permitted forms of payment; and 

  
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 (d) Subject to Section 9.5 of the Plan, full payment for any applicable
Tax Withholding Obligation (as defined below) as provided in Section 3.3 below; and 
 (e) In the event the Option or
portion thereof shall be exercised pursuant to Section 3.1 by any person or persons other than Participant, appropriate proof of the right of such person or persons to exercise the Option. 

3.3 Taxes; Tax Withholding. 

(a) The Company shall not be obligated to deliver any certificate representing Shares issuable with respect to the Option to
Participant or his or her legal representative unless and until Participant or his or her legal representative shall have paid or otherwise satisfied in full the amount of all federal, state, local and foreign taxes applicable with respect to the
taxable income of Participant resulting from any taxable event related to the Option (the “Tax Withholding Obligation”). 

(b) At the time of exercise of the Options into Shares, Participant shall be subject to tax and a Tax Withholding Obligation
will arise. Such Tax Withholding Obligation will be calculated and withheld at source by the Company and/or its Related Entities according to the requirements under the Applicable Laws. Unless Participant elects to satisfy the Tax Withholding
Obligation by some other means provided in accordance with Section 9.5 of the Plan, Participant’s acceptance of this Award constitutes Participant’s instruction and authorization to the Company to, and the Company shall, with respect
to the Tax Withholding Obligation arising as a result of the exercise of the Options into Shares, withhold a net number of Shares otherwise issuable pursuant to the Option having a then-current Fair Market Value not exceeding the amount necessary to
satisfy the Tax Withholding Obligation of the Company and its Related Entities. 
 (c) Subject to Section 9.5 of the
Plan, the applicable Tax Withholding Obligation will be determined based on Participant’s Applicable Tax Withholding Rate. Participant’s “Applicable Tax Withholding Rate” shall mean the applicable marginal tax rate
and surtax, if applicable, that apply to Participant’s benefits from the Options; provided, however, that in no event shall Participant’s Applicable Tax Withholding Rate exceed the maximum individual statutory tax rate in the
applicable jurisdiction at the time of such withholding (or such other rate as may be required to avoid the liability classification of the applicable award under generally accepted accounting principles in the United States of America);
provided, further, that the number of Shares tendered or withheld, if applicable, pursuant to Section 3.3(b) shall be rounded up to the nearest whole Share sufficient to cover the applicable Tax Withholding Obligation, to the
extent rounding up to the nearest whole Share does not result in the liability classification of the Award under generally accepted accounting principles. 

(d) Participant acknowledges that Participant is ultimately liable and responsible for all taxes owed in connection with the
Option, regardless of any action the Company or any Related Entity takes with respect to any Tax Withholding Obligations that arise in connection with the Option. Neither the Company nor any Related Entity makes any representation or undertaking
regarding the tax treatment to Participant in connection with the Option or the subsequent sale of Shares. The Company and the Related Entities do not commit and are under no obligation to structure the Option to reduce or eliminate
Participant’s tax liability. Furthermore, Participant agrees to indemnify the Company and/or its Related Entities and hold them harmless against and from any and all liability for any such tax or interest or penalty thereon, including without
limitation, liabilities relating to the necessity to withhold, or to have withheld, any such tax from any payment made to Participant for which Participant is responsible. The Company or any of its Related Entities may make such provisions and take
such steps as it/they may deem necessary or appropriate for the withholding of all taxes required by law to be withheld with respect to the Award and 

  
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the exercise thereof. In addition, Participant will be required to pay any amount that exceeds the tax to be withheld and transferred to the tax authorities, pursuant to applicable Israeli tax
laws and regulations. 
 (e) Participant represents to the Company that Participant has reviewed with Participant’s own
tax advisors the tax consequences of this Award and the transactions contemplated by the Grant Notice and this Agreement. Participant is relying solely on such advisors and not on any statements or representations of the Company or any of their
agents. 
 ARTICLE IV. 

OTHER PROVISIONS 

4.1 Award Not Transferable; Other Restrictions. Without limiting the generality of any other provision hereof, the Award
shall be subject to the restrictions on transferability set forth in Section 9.1 of the Plan. Without limiting the generality of any other provision hereof, Participant hereby expressly acknowledges that Section 10.8 (“Lock-Up Period”) of the Plan is expressly incorporated into this Agreement and are applicable to the Shares issued pursuant to this Agreement. In addition, the Award and any Shares underlying the Option
shall be subject to the applicable restrictions provided in the Sub-Plan. 
 4.2
Stop-Transfer Orders. 
 (a) Stop-Transfer Notices. Participant agrees that, in order to ensure compliance
with the restrictions referred to herein, the Company may issue appropriate “stop transfer” instructions to its transfer agent, if any, and that, if the Company transfers its own securities, it may make appropriate notations to the same
effect in its own records. 
 (b) Refusal to Transfer. The Company shall not be required (i) to transfer on its
books any Shares that have been sold or otherwise transferred in violation of any of the provisions of this Agreement or (ii) to treat as owner of such Shares or to accord the right to vote or pay dividends to any purchaser or other transferee
to whom such Shares shall have been so transferred. 
 (c) Other Restrictions on Transfer. In addition to the
limitations contained in Section 4.1 above and this Section 4.2, Participant agrees and acknowledges that Participant will not transfer in any manner the Shares issued pursuant to this Agreement unless (i) the transfer is pursuant to
an effective registration statement under the Securities Act or the rules and regulations in effect thereunder, or (ii) counsel for the Company shall have reasonably concluded that no such registration is required because of the availability of
an exemption from registration under the Securities Act. To the extent permitted by Applicable Laws, the Plan and this Agreement shall be deemed amended to the extent necessary to conform to such laws, rules and regulations. 

4.3 Adjustments. Participant acknowledges that the Option is subject to adjustment, modification and termination in
certain events as provided in this Agreement and the Plan. 
 4.4 Notices. Any notice to be given under the
terms of this Agreement to the Company must be in writing and addressed to the Company in care of the Company’s Secretary at the Company’s principal office or the Secretary’s then-current email address or facsimile number. Any notice
to be given under the terms of this Agreement to Participant must be in writing and addressed to Participant (or, if Participant is then deceased, to the person entitled to exercise the Option) at Participant’s last known mailing address, email
address or facsimile number in the Company’s personnel files. By a notice given pursuant to this Section, either party may designate a different address for notices to be given to that party. Any notice will be deemed duly given when actually
received, when sent by email, when sent by certified mail (return receipt requested) and deposited with postage prepaid in a post office or branch post office regularly 

  
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maintained by the United States Postal Service or any equivalent non-U.S. postal service, when delivered by a nationally recognized express shipping
company or upon receipt of a facsimile transmission confirmation. 
 4.5 Titles. Titles are provided herein
for convenience only and are not to serve as a basis for interpretation or construction of this Agreement. 
 4.6
Conformity to Securities Laws. Participant acknowledges that the Plan, the Grant Notice and this Agreement are intended to conform to the extent necessary with all Applicable Laws and, to the extent Applicable Laws permit, will be
deemed amended as necessary to conform to Applicable Laws. 
 4.7 Successors and Assigns. The Company may
assign any of its rights under this Agreement to single or multiple assignees, and this Agreement will inure to the benefit of the successors and assigns of the Company. Subject to the restrictions on transfer set forth in the Plan, this Agreement
will be binding upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties hereto. 

4.8 Entire Agreement. The Plan, the Grant Notice and this Agreement constitute the entire agreement of the parties and
supersede in their entirety all prior undertakings and agreements of the Company and Participant with respect to the subject matter hereof, including without limitation, the provisions of any employment agreement or offer letter regarding equity
awards to be awarded to Participant by the Company, or any other oral, implied or written promises, statements, understandings, undertakings or agreements by the Company or any of its representatives regarding equity awards to be awarded to
Participant by the Company. Participant hereby agrees to execute such further instruments and to take such further action as the Company requests to carry out the purposes and intent of this Agreement and the Plan, including, without limitation,
restrictions on the transferability of the Shares. This Agreement may be amended by the Company in accordance with Section 9.6 of the Plan. 

4.9 Agreement Severable. In the event that any provision of the Grant Notice or this Agreement is held illegal
or invalid, the provision will be severable from, and the illegality or invalidity of the provision will not be construed to have any effect on, the remaining provisions of the Grant Notice or this Agreement. 

4.10 Limitation on Participant’s Rights. Participation in the Plan confers no rights or interests other than as
herein provided. This Agreement creates only a contractual obligation on the part of the Company as to amounts payable and may not be construed as creating a trust. Neither the Plan nor any underlying program, in and of itself, has any assets.
Participant will have only the rights of a general unsecured creditor of the Company with respect to amounts credited and benefits payable, if any, with respect to the Option, and rights no greater than the right to receive the Shares as a general
unsecured creditor with respect to the Option, as and when exercised pursuant to the terms hereof. 
 4.11 Rights as a
Stockholder. Neither Participant nor any person claiming under or through Participant will have any of the rights or privileges of a stockholder of the Company in respect of any Shares deliverable hereunder unless and until certificates
representing such Shares (which may be in book-entry form) will have been issued and recorded on the records of the Company or its transfer agents or registrars, and delivered to Participant (including through electronic delivery to a brokerage
account). Except as otherwise provided herein, after such issuance, recordation and delivery, Participant will have all the rights of a stockholder of the Company with respect to such Shares, including, without limitation, the right to receipt of
dividends and distributions on such Shares. The issuance of Shares under this Award to Participant shall be subject to Participant’s satisfaction of the conditions under Section 10.14 of the Plan. 

  
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 4.12 Not a Contract of Employment. Nothing in the Plan, the
Grant Notice or this Agreement confers upon Participant any right to continue in the employ or service of the Company or any Related Entity or interferes with or restricts in any way the rights of the Company and its Related Entities, which rights
are hereby expressly reserved, to discharge or terminate the services of Participant at any time for any reason whatsoever, with or without Cause, except to the extent expressly provided otherwise in a written agreement between the Company or a
Related Entity and Participant. 
 4.13 Counterparts. The Grant Notice may be executed in one or more
counterparts, including by way of any electronic signature, subject to Applicable Laws, each of which will be deemed an original and all of which together will constitute one instrument. 

4.14 Governing Law. The provisions of the Plan and all Awards made thereunder, including the Option, shall be governed
by and interpreted in accordance with the laws of the State of Delaware, disregarding choice-of-law principles of the law of any state that would require the application
of the laws of a jurisdiction other than such state. 
 4.15 Section 3(i) of the ITO. The
Grant Notice and this Agreement are subject to the provisions of Section 3(i) of the ITO. Accordingly, the taxable income that should be attributed to the Participant as a result of the grant of the Options will be tax-free on the date of grant, but will be taxed on the exercise of the Options into Shares. At the time of the exercise of the Options into Shares, Participant shall be subject to income tax at marginal tax rates,
plus national and health insurance tax, which will be calculated, in general, according to difference between (a) the market price (or the actual sale price) of the Shares at such time, and (b) the Exercise Price (as set forth in the first
page of the Grant Notice).1 The tax consequences resulting from the exercise of the Options into Shares are Participant’s sole and absolute responsibility, and payment of the tax is a
precondition for the exercise of the Options into Shares. According to Applicable Law, pursuant to Section 3.3, the Company shall withhold the tax that is levied upon the exercise of the Options into Shares. 

4.16 Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of the Plan
or this Agreement, if Participant is subject to Section 16 of the Exchange Act, the Plan, the Grant Notice, this Agreement and the Option will be subject to any additional limitations set forth in any applicable exemptive rule under
Section 16 of the Exchange Act (including any amendment to Rule 16b-3) that are requirements for the application of such exemptive rule. To the extent Applicable Laws permit, this Agreement will be deemed
amended as necessary to conform to such applicable exemptive rule. 
 * * * * * 

  
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