EX-10.29





 Exhibit 10.29 

EMPLOYMENT AGREEMENT 

THIS AGREEMENT is entered into as of January 1st, 2018 by and between American
Well Corporation through its Israeli branch (the “Company”) and Phyllis Gotlib, Israeli ID No. _____ (the “Employee”) 

WHEREAS The Company desires to employ the Employee in the position set forth in Exhibit A hereto (the “Position”) and
the Employee desires to enter into such employment, on the terms and conditions hereinafter set forth herein. 
 NOW, THEREFORE, in consideration of
the respective agreements of the parties contained herein, the parties agree as follows: 
  

	1.	 Employment 



(a) The Employee shall be employed by the Company in the Position commencing as of the date set forth in Exhibit A hereto (the
“Commencement Date”). 
 (b) The Employee shall be under the direct supervision of and comply with the directives of
the initial supervisor set forth in set forth in Exhibit A hereto (the “Supervisor”), or such other individual(s) as the Company may designate from time to time. The Employee’s primary role is to serve as President, American
Well International. However, the Employee shall perform the duties, undertake the responsibilities and exercise the authority as determined from time to time by the Supervisor and as customarily performed, undertaken and exercised by persons
situated in a similar capacity. 
 (c) During the course of employment with the Company, the Employee shall honestly, diligently,
skillfully and faithfully serve the Company. The Employee undertakes to devote all his/her efforts and the best of his/her qualifications and skills to promoting the business and affairs of the Company, and further undertakes to loyally and fully
comply with the decisions of the Company’s management. The Employee shall at all times act in a manner suitable of his position and status in the Company. 

(d) Employee’s employment with the Company is subject to all Company relevant policies and procedures, and the Company retains the
right to change its respective policies or procedures at any time. The Employee is required to read and remain familiar with relevant policies. Following receipt of the certain of these policies, the Employee may be required to acknowledge that s/he
has read and understood them by signing and returning the acknowledgment form. 
 (e) The Employee undertakes to promptly notify the
Company regarding any matter or subject in respect of which s/he has a personal interest and/or which might create a conflict of interest with his/her position in the Company. 

(f) The Employee agrees to devote total attention and full time to the business and affairs of the Company as required to discharge the
responsibilities assigned to the Employee hereunder. During the term of this Agreement the Employee shall not be engaged in any other employment nor directly or indirectly engage in any other business activities in any capacity for any other person,
firm or company whether or not for consideration, without the express prior written consent of the senior management of the Company. Notwithstanding the foregoing, Employee may continue her involvement with Flare Capital and her charitable pursuits
during the term of this Agreement. 
 (g) The Employee shall be employed on a full-time basis. The Employee shall work no less than
forty-three (43) hours per week. The Employee shall work no less than 8.6 hours per day, during normal business hours, Sunday through Thursday, unless otherwise expressly authorized in writing by the Supervisor. The Employee will also work
outside of regular working hours and outside of regular working days, as may be required by the Company from time to time, and/or as may be required to fulfill the Employee’s responsibilities. In order to avoid calculation of the
Employee’s overtime payment entitlement on a monthly basis, the Employee will be entitled to the Overtime Payment for forty (40) global work hours per month (the “Overtime Quota”). It is clarified that the Overtime Payment
will be payable regardless of actual overtime hours performed, and that no deductions will be made from the Employee’s Salary if the Overtime Quota is not reached. The Employee must obtain the Company’s prior approval for work in excess of
such Overtime Quota and notify the Company in writing in the event this average quota is exceeded. 













  
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 (h) The Employee hereby represents and undertakes to the Company all of the following:

 (i) All information supplied by the Employee to the Company is true and complete. 

(ii) There are no other undertakings or agreements preventing the Employee from making the commitments described herein and performing his
obligations under this Agreement. 
 (iii) To the best of the Employee’s knowledge, the Employee is not currently, nor will by entering
into this Agreement be deemed to be, in breach of any of the Employee’s obligations towards any former employer, including without limitation, any non-competition or confidentiality undertakings. 

(iv) In carrying out the Employee’s duties under this Agreement, the Employee shall not make any representations or make any commitments
on behalf of the Company, or enter into any agreement with any third party, whether in writing, orally, by electronic means or otherwise, except as expressly and in advance authorized so todo. 

(v) The Employee acknowledges and agrees that the Company is entitled to set policies regarding the use of electronic mail transmissions,
social media, internet usage and their content as they relate to Employee’s employment. Subject to applicable law, the Employee acknowledges and agrees that any messages and data sent from, received by, or stored in or upon the Company’s
computers and communications systems are the sole property of the Company, regardless of the form and/or content of these messages and data The Employee should not consider messages and data sent from, received by, or stored in or upon the
Company’s computer and communications systems to be private and should not send, receive, or store sensitive personal or private information using these systems. Subject to applicable law, the Employee is deemed to have consented to any
reasonable use, transfer and disclosure of all messages and data contained or sent via the Company’s computer and communications systems, including without limitation electronic mail. The Employee shall fully comply with the Company’s
policies regarding computer and network, as may be in effect from time to time, as set forth on the Company’s intranet. 
 (vi) The
Employee grants consent to the Company and its affiliates, and its/their employees, wherever they may be located, to utilize and process the Employee’s personal information, including without limitation data collected by the Company for
purposes related to the Employee’s employment. This may include transfer of the Employee’s personnel records outside of Israel and further transfers thereafter. All personnel records are considered confidential and access will be limited
and restricted to individuals with need to know or process that information for purposes relating to the Employee’s employment only, such as management teams and human resource personnel. The Company may share personnel records as needed solely
for such purposes with third parties assisting human resources administration or in connection with transactions entailing or impacting Company employees. 

(vii) The Employee is aware of the need for frequent travel outside of Israel, for short or long periods, and agrees to perform such travel as
may be necessary to fulfill his duties under this Agreement in accordance with the Company’s travel and expense policy. 
 (viii) The
Employee undertakes to keep the contents of this Agreement confidential and not to disclose the existence or contents of this Agreement to any third party without the prior written consent of the Company except for the Employee’s immediate
family members and personal advisors who are subject to confidentiality obligations. 
  

	2.	 Salary; Bonus 



The Employee shall be entitled to the Salary and may earn an annual Bonus, each as set forth in Exhibit A hereto. The Salary will be paid no
later than the 9th day of each month, one month in arrears, after deduction of any and all taxes and charges applicable to the Employee as may be in effect or which may hereafter be enacted or required by law. The Employee shall notify the Company
of any change which may affect the Employee’s tax liability. The Salary and Bonus, if any, will be paid in NIS at the conversion rate to U.S. Dollars which is in effect as of the date of each payment. All mandatory transportation expenses shall
be considered included in the Salary. 













  
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	3.	 Employee Benefits 



(a) Benefits. The Employee shall be entitled to the benefits set forth below and in Exhibit A hereto. 

(i) Manager’s Insurance/ Pension Plan 

The Company will insure the Employee under a “Manager’s Insurance Policy” (“Bituach Menahalim”)
(“Policy”) or a Pension Fund (“Pension Fund”), to be selected by the Employee, such that, at the end of each month during the employment of Employee, the Company shall pay for the preceding month to the Policy or to
the Pension Fund (such payment, the “Company’s Contribution”), as follows: 1.8.33% of the Salary for severance pay component; and 2. for savings and risk component, either a. in the case of a Pension Fund, 6.5% (or such
other percentage mandated by applicable law or expansion order) of the Salary (“Pension Contribution Amount”), subject to deduction of Employee’s Contributions, as detailed below, orb.in the case of a Policy, i.at least 5% of
the Salary (“Policy Contribution Amount”), subject to deduction of Employee’s Contributions, as detailed below; and, in addition, ii. up to 2.5% of the Salary towards loss of working capacity disability insurance (depending on
the cost to the Company necessary to provide coverage) to be purchased by the Company (“Insurance Contribution Amount”); provided however that the Policy Contribution Amount, when aggregated with the
Insurance Contribution Amount, shall not be less than the Pension Contribution Amount and not be greater than 7.5% of the Salary. The Employee agrees that the Company shall deduct from the Salary an amount equal to 6% (or such other percentage
mandated by applicable law or expansion order) of the Salary for the preceding month, and shall pay such amount as premium payable in respect for savings and risk component of the Policy or the Pension Fund, as the case may be (the
“Employee’s Contributions”). If the Employee elects to be insured under a combination of the Policy and Pension Plan, the Employee may determine the allocation between the two, provided that, in any
event the Company’s contributions will not exceed the maximum amounts set forth above. 
 Unless otherwise mandated by applicable law,
the appointment of the insurance agent for the Policy and/or Pension Fund (as applicable) will be in the sole discretion of the Company. 

In the event that this Agreement shall be terminated in circumstances, which would entitle the Employee to receive severance pay, the Company
shall transfer the Policy and/or Pension Fund (as applicable) to the Employee. In the event that this Agreement shall be terminated in circumstances which would entitle the Company not to pay the Employee severance pay, it shall transfer to the
Employee only the Employee’s Contributions. 
 The Employee hereby agrees and acknowledges that all of the payments that the Company
shall make to the abovementioned Policy and/or Pension Fund shall be instead of any severance pay to which the Employee or Employee’s successors shall be entitled to receive from the Company with respect to the salary from which these payments
were made and the period during which they were made (the “Termination Salary”), all in accordance with Section 14 of the Severance Pay Law 5723-1963 (the “Severance Pay Law”). The parties hereby adopt the
General Approval of the Minister of Labor and Welfare, published in the Official Publications Gazette No. 4659 on June 30, 1998, attached hereto as Exhibit B. The Company hereby waives in advance any claim it has or may have to be
refunded any of the payments made to the manager’s insurance policy, unless (1) the Employee’s right to severance pay is invalidated by a court ruling on the basis of Sections 16 or 17 of the Severance Pay Law (and in such case only
to the extent it is invalidated), or (2) the Employee withdrew funds from the manager’s insurance policy for reasons other than an “Entitling Event”. An “Entitling Event” means death, disability or retirement at the age
of 60 or more. 
 The Company’s Contribution to the Policy and/or Pension Fund shall be calculated solely based on the Salary, and the
Employee’s entitlement to severance pay, if any, shall be calculated solely based on the Salary and no other payment, right or benefit to which the Employee is entitled (if entitled) under this Agreement, by law or otherwise shall be taken into
account in such calculations. 
 (ii) Sick Leave. The Employee will be entitled to sick leave as provided by law and Company
policy in effect from time to time. Any payment from disability insurance will be on account of sick leave pay. 
 (iii) Annual
Recreation Allowance (Dme’i Havra’a). The Employee shall be entitled to annual recreation allowance, according to the applicable directive. 

(iv) Vacation. The Employee shall be entitled to annual vacation of the number of working days set forth in Exhibit A. A
“working day” shall mean Sunday to Thursday inclusive, and Saturday shall be the weekly day of rest of the Employee. The dates of vacation will be coordinated between the Employee and the Company. Subject to the provision of due and
reasonable prior notice, the Company may require the Employee to take vacation leave in accordance with applicable law, or at set periods determined by the Company. 













  
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 (v) Educational Fund (Keren Hishtalmut). The Company will
contribute to a recognized educational fund an amount equal to 7.5% of each monthly payment of the Salary up to the limit recognized for tax purposes and will deduct from each monthly payment and contribute to such education fund an additional
amount equal to 2.5% of each such month’s payment, up to the limit recognized for tax purposes. The Company reserves the right not to release to the Employee the amounts contributed by the Company to the educational fund in the event that
Employee’s termination was with “Cause,” as defined herein. No amount remitted by the Company in respect of this Section shall be considered as part of the Salary for any purpose, including for purposes of severance pay calculation.

 (vi) Options. The Company will recommend that its Board of Directors (“Board”) approve a grant of an
option to the Employee to purchase 25,000 shares of common stock, $0.01 par value per share (“Common Stock”), on terms to be determined by the Board (the “Options”). The option grant is subject to and contingent
upon (a) the terms and conditions of the Company’s option plan, including any appendix thereto; (b) the execution of an Option Agreement, and subject to the terms and conditions thereof; and (c) the resolution of the Board, and
subject to the terms and conditions thereof The Employee acknowledges that if required under law, all applicable withholding taxes owed to the tax authorities in connection with the Options, including as a result of exercise of Options, will be
withheld and paid prior to issuing any shares to the Employee. Notwithstanding the foregoing, the Employee shall remain solely liable for the payment of all taxes in connection with the granting and exercise of options. The Option Agreement will
state that 6,250 shares of Common Stock will become exercisable on the one year anniversary of the grant date, and thereafter an additional 1,563 shares of Common Stock shall vest quarterly in arrears until such Option is exercisable in full. 

(b) During any period of the Employee’s military reserve service, the Company shall pay the Salary and all other social benefits
due to the Employee hereunder. National Insurance Institute payments in connection with such military reserve duty shall be retained by the Company. 
  

	4.	 Expenses and overseas travel 



The Employee shall be entitled to receive prompt reimbursement of business expenses, and other out-of-pocket expenses incurred by him/her in connection with the performance of duties hereunder provided that the expenses have been approved in advance in accordance with an expense reimbursement policy
adopted by the Company and written receipts are produced for the same in a form acceptable to the Company. All travel will be conducted in accordance with relevant Company procedures and decisions. Overseas Per Diem reimbursement shall be done in
accordance with an expense reimbursement policy adopted by the Company. Notwithstanding, all travel will be in business class. 
  

	5.	 Cellular Phone 



The Company shall reimburse Employee for Employee’s monthly charges with respect to his/her cellular phone (the “Cellular
Phone”), for use in connection with Employee’s duties hereunder, pursuant to Company’s policy, as may be amended from time to time. 
  

	6.	 Car Leasing 



Employee may participate in Company’s car leasing arrangement (the “Lease Arrangement”). In such an event, the Company
and Employee shall execute an addendum reflecting the terms of Employee’s lease of the car. 
  

	7.	 Term and Termination 



(a) The term of employment under this Agreement will begin as of the Commencement Date and will continue indefinitely, unless either
party gives the other prior written notice of termination as set forth in Exhibit A. 
 In addition, the Company shall have the right to
terminate this Agreement at any time by written notice in the event of Cause (as defined below). In such event, this Agreement and the employment relationship shall be deemed effectively terminated as of the time of delivery of such notice without
any prior notice obligations or payment in lieu thereof 













  
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 The term “Cause” shall mean: (i) Employee’s conviction of a criminal offense
(other than minor traffic offenses), (ii) a material breach of the Employee’s fiduciary duties towards the Company or its parent company, including without limitation theft, embezzlement, or self-dealing, (iii) engagement in competing
activities, or a material breach of the Employee’s confidentiality and non-disclosure obligations towards the Company; (iv) a material breach of any term of any employment, confidentiality,
intellectual property or non-competition agreements, as applicable, including, without limitation, this Agreement, by the Employee; (v) a material violation of Company policy; or (vi) any
circumstances under which severance pay (or part of them) may be denied from the Employee upon termination of employment under the applicable Israeli law. 

(b) In the event that the Company terminates the Employee’s employment at its discretion after providing advance written notice to
the Employee under sub-section (a) above, then during such period, the Employee shall be entitled to compensation pursuant to Sections 2 and 3 hereof (or their cash equivalent). 

(c) In any event of the termination of this Agreement, the Employee shall immediately return all Company property, equipment, materials
and documents and the Employee shall cooperate with the Company and use the Employee’s best efforts to assist with the integration into the Company’s organization of the person or persons who will assume the Employee’s
responsibilities. At the option of the Company, the Employee shall during such period either continue with his duties or remain absent from the premises of the Company. Under no circumstances will the Employee have a lien over any property provided
by or belonging to the Company. 
 (d) Notwithstanding anything contained herein to the contrary, the Company at its sole discretion
may terminate this employment relationship with immediate effect (i.e. prior to the end of the notice period set forth in subsection (a) above) so long as it pays the Employee the compensation that would have been due pursuant to Section 2
and 3 above during the notice period. 
  

	8.	 Confidentiality and Proprietary Rights; Additional Policies 



The Employee has executed and agrees to be bound by the Employee Proprietary Information and
Non-Competition Agreement attached as Exhibit C to this Agreement, which provisions will be deemed an integral part of this Agreement and will survive termination of this Agreement for any reason. The employee
agrees to abide by all Company’s policies, procedures and guidelines related to Information Security—with specific attention to any Protected Health Information (PHI) and/or sensitive Personally Identifiable Information (sPII). 

 

	9.	 Successors and Assigns 



(a) This Agreement shall be binding upon and shall inure to the benefit of the Company, its successors and assigns. 

(b) Neither this Agreement nor any right or interest hereunder shall be assignable or transferable by the Employee, his beneficiaries
or legal representatives, except by will or by the laws of descent and distribution. This Agreement shall inure to the benefit of and be enforceable by the Employee’s legal personal representative. 

 

	10.	 Notice 



For the purpose of this Agreement, notices and all other communications provided for in the Agreement shall be deemed to have been duly given
when personally delivered or sent by registered mail, postage prepaid, addressed to the respective addresses set forth below or last given by each party to the other. All notices and communications shall be deemed to have been received on the date
of delivery thereof, except that notice of change of address shall be effective only upon receipt. 
 The initial addresses of the parties
for purposes of this Agreement shall be as follows: 
  

			
	The Company:	  	 American Well Corporation through its Israeli branch

11 Menachem Begin Road, Ramat Gan, Israel.

	The Employee:	  	At his address in Exhibit A or as updated from time to time by the Employee.














  
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	11.	 Prevention of Sexual Harassment 



The Company views violations of the Law for Prevention of Sexual Harassment (the “Law”) in a severe light. The Employee
acknowledges being informed of the Company’s policy regarding sexual harassment, including the existence of Company guidelines for the prevention of sexual harassment that may be received at any time from the employee in charge of enforcing the
Law in the Company. 
  

	12.	 Miscellaneous 



No provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to in writing and
signed by the Employee and the Company. No waiver by either party hereto at any time of any breach by the other party hereto of, or compliance with, any condition of this Agreement to be performed by such other party, or failure to strictly enforce
any term hereof, shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent time. No agreement or representations, oral or otherwise, express or implied, with respect to the subject matter
hereof have been made by either party which are not expressly set forth in this Agreement. This Agreement shall not be modified or otherwise affected by unwritten “customs” under Israeli employment law, or other terms effective for other
employees of the Company. Each provision of this agreement is severable, and a finding that a term of this agreement is invalid, contrary to, or in conflict with, any law or regulation shall not affect the remainder of this agreement. 

 

	13.	 Governing Law 



This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel. 

 

	14.	 Severability 



In the event that any provision of this Agreement is held invalid or unenforceable in any circumstances by a court of competent jurisdiction,
the remainder of this Agreement, and the application of such provision in any other circumstances, shall not be affected thereby, and the unenforceable provision enforced to the maximum extent permissible under law, or otherwise shall be replaced by
an enforceable provision that most nearly approximates the intent of the unenforceable provision. , 
  

	15.	 Entire Agreement 



(a) This Agreement constitutes the entire agreement between the parties hereto and supersedes all prior agreements, understandings and
arrangements, oral or written, between the parties hereto with respect to the subject matter hereof. 
 (b) This Agreement and its
annexes and exhibits constitute notice to the Employee pursuant to the Notice to Employee (Employment Terms) Law-2002. 

*                * 

IN WITNESS WHEREOF: 
  

									
	American Well Corporation	 		 	Phyllis Gotlib
					
		 	/s/ Brad Gay	 		 		 	/s/ Phyllis Gotlib
	Name:	 	Brad Gay	 		 		 	
	Title:	 	General Counsel	 		 		 	
	Dated:	 	4/19/2018	 		 		 	














  
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 American Well Corporation 

Company No. 560034696 

EXHIBIT A-TERMS OF EMPLOYMENT 

to Employment Agreement dated January 1, 2018 
  

	 	1.	 Personal Details: 



 

					
		 	 Name of Employee:
	 	Phyllis Gotlib
		 	 ID Number:
	 	

  

	 	2.	 Position: PRESIDENT, AMERICAN WELL INTERNATIONAL 



 

	 	3.	 Commencement Date: The Employee will be employed by the Company commencing as of JANUARY 1st, 2018. 


  

	 	4.	 Supervision: The Employee shall initially be under the direct supervision of and comply with the
directives of Dr. Ido Schoenberg. 


  

	 	5.	 Salary: The Company agrees to pay to the Employee during the term of this Agreement: (i) a gross
amount of $318,750 per year (the “Base Salary”), (ii) since the Employee may be required to work outside of regular working hours and outside of regular working days as stated above in Section l(g), a gross amount of $56,250 per
year {the “Overtime Payment”) on account of all such hours. The Base Salary and the Overtime Payment shall constitute the “Salary” for purposes of this Agreement. 



In addition to the Salary, and only if no leased car is provided pursuant to Section 6. to Employee, a gross amount as required by
applicable law to account for all travel expenses, including car expenses incurred by Employee (the “Travel Allowance”). 

The Salary and the Travel Allowance will be paid no later than the 9th day of each month, one month in arrears, in NIS, after deduction of any
and all taxes and charges applicable to the Employee as may be in effect or which may hereafter be enacted or required by law. The Employee shall notify the Company of any change which may affect the Employee’s tax liability. The Salary and
Travel Allowance will be paid in NIS at the conversion rate to U.S. Dollars which is in effect as of the date of each payment. 
  

	 	6.	 Bonus: Employee will be eligible to receive an annual bonus of up to $300,000. Employee’s annual
bonus, if any, will be payable after the close of the fiscal year. The criteria for, and attainment of, Employee’s discretionary bonuses will be at the sole discretion of Supervisor and the Board and may be based on Employee’s individual
performance and achievement of corporate goals. The Bonus, if any, will be paid in NIS at the conversion rate to U.S. Dollars which is in effect as of the date of each payment. 



 

	 	7.	 Employee Benefits: The Employee shall be entitled to the following benefits: 



 

	 	(a)	 Managers Insurance / Pension Plan. As described in the Employment Agreement. 



 

	 	(b)	 Vacation: The Employee shall be entitled to an annual vacation of 21 working days at full pay. Subject
to applicable law and Company policy (as such policy may be amended from time to time), the Employee may accrue up to 25 unused vacation days. 


  

	 	(c)	 Educational Fund (Keren Hishtalmut). As described in the Employment Agreement.



  

	 	8.	 Prior Notice upon Termination: Either party may terminate the Agreement upon prior written notice to the
other party of 30 days.